WO2016138767A1

WO2016138767A1 - Method and device for providing recommendation information

Info

Publication number: WO2016138767A1
Application number: PCT/CN2015/092882
Authority: WO
Inventors: 郝运峰
Original assignee: 百度在线网络技术（北京）有限公司
Priority date: 2015-03-02
Filing date: 2015-10-27
Publication date: 2016-09-09
Also published as: CN104731870A

Abstract

A method, device and system for providing recommendation information. The method comprises: a recommendation server (1) acquires one or more recommendation requests; then determine one or more pieces of recommendation information corresponding to presentation information according to presentation information (S3); generating one or more pieces of optimal presentation information corresponding to the presentation information according to the recommendation information in combination with the presentation information (S4), and providing the optimal presentation information. Compared with the prior art, in the method, by means of cooperation of the recommendation server (1), a mobile application server (2) and a mobile device (3), recommendation information provided to a mobile application of the mobile device (3) is determined by the recommendation server (1) according to presentation information, and the recommendation information is presented in original presentation information in a link manner; accordingly in a case in which user experience is not affected, the method for recommending information to a mobile application is implemented, the information recommendation efficiency and the information browsing efficiency are improved, and user experience is improved.

Description

Method and device for providing recommendation information

This application claims priority from a Chinese patent application filed on March 2, 2015, the application number is 201510093297.5, and the invention is entitled "A Method and Apparatus for Providing Recommendation Information."

Technical field

The present invention relates to the field of mobile internet technologies, and in particular, to a technology for providing recommendation information in a mobile application.

Background technique

With the development of mobile Internet, mobile Internet will be the development trend of the future Internet, but the content of each mobile application is relatively isolated, and due to the screen limitation of mobile terminals, the traditional way of recommending web-based information is limited. That is, for the information recommendation of the mobile terminal, the traditional PC webpage information recommendation and the mobile application terminal banner information recommendation have their own defects:

1. In the traditional way of recommending information on the PC-side webpage, the webpage recommendation information is mainly composed of a pop-up window, a large-length picture, a video, a text, and the like, and the manner of recommending information is not applicable to the mobile client;

2. In the traditional way of recommending information on the PC-side webpage, the recommendation module code embedded in the presentation page of the recommendation information is mainly used. This code triggers the recommendation information server, and the recommendation information server performs recommendation information matching. Due to the limitations of the framework of mobile applications, this technology cannot be applied to mobile applications;

3. In the banner recommendation of the mobile application terminal, first, the resource content of each mobile application exists only on its own server, the page cannot be crawled by the crawler, and the information providing service provider cannot obtain the resource content displayed by the mobile application; second, The screen of the mobile terminal is small, and the location for the banner information is small. Thirdly, the banner recommendation information is difficult to be targeted according to the user browsing page.

Therefore, taking into account the above shortcomings, using traditional PC web page information recommendation and mobile should With the terminal banner information recommendation method, it is difficult to effectively provide valuable recommendation information to the mobile terminal user.

Summary of the invention

It is an object of the present invention to provide a method, apparatus and system for providing recommendation information.

According to an aspect of the present invention, a method for providing recommendation information for a mobile application on a recommendation server side is provided, wherein the method includes:

Obtaining one or more recommendation requests, wherein the recommendation request includes one or more pieces of presence information;

Determining, based on the presence information, one or more pieces of recommendation information corresponding to the presence information;

Deriving, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presence information, wherein the preferred presence information includes a link identifier corresponding to the recommendation information;

- providing the preferred presence information to the device corresponding to the recommendation request.

According to another aspect of the present invention, a method for providing recommendation information for a mobile application on a mobile application server side is further provided, wherein the method includes:

Obtaining a rendering request sent by the mobile device end, wherein the rendering request corresponds to one or more pieces of presence information;

Sending a recommendation request corresponding to the presentation request to a recommendation server, wherein the recommendation request includes one or more pieces of presence information;

Acquiring preferred presence information sent by the recommendation server and forwarding the preferred presence information to the mobile device, wherein the preferred presence information corresponds to the recommendation request.

According to another aspect of the present invention, a method for providing recommendation information for a mobile application at a mobile device side is also provided, wherein the method includes:

Sending a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information;

Obtaining preferred presence information sent by the mobile application server, wherein Preferably, the presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information.

According to another aspect of the present invention, a recommendation server for providing recommendation information by a mobile application is further provided, wherein the recommendation server includes:

a first obtaining device, configured to acquire one or more recommendation requests, where the recommendation request includes one or more pieces of presence information;

Determining means for determining one or more pieces of recommendation information corresponding to the presence information according to the presence information;

a generating device, configured to generate, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presence information, wherein the preferred presence information includes a corresponding information corresponding to the recommendation information Link identifier

Providing means for providing the preferred presence information to a device corresponding to the recommendation request.

According to another aspect of the present invention, there is also provided a mobile application server that assists in providing recommendation information for a mobile application, wherein the mobile application server comprises:

a second obtaining device, configured to acquire a rendering request sent by the mobile device, where the rendering request corresponds to one or more pieces of presentation information;

a sending device, configured to send a recommendation request corresponding to the presentation request to the recommendation server, where the recommendation request includes one or more pieces of presence information;

And a second forwarding device, configured to acquire the preferred presence information sent by the recommendation server, and forward the preferred presence information to the mobile device, where the preferred presence information corresponds to the recommendation request.

According to another aspect of the present invention, there is also provided a mobile device for assisting in providing recommendation information for a mobile application, wherein the device comprises:

a request sending device, configured to send a presence request to the mobile application server, where the presentation request corresponds to one or more pieces of presence information;

Preferably, the obtaining means is configured to obtain the preferred presence information sent by the mobile application server, wherein the preferred presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information .

According to another aspect of the present invention, there is also provided a system for providing recommendation information for a mobile application, comprising a recommendation server as described above, a mobile application server as described above, and a mobile device as described above.

Compared with the prior art, the present invention determines, by the recommendation server, the recommendation information of the mobile application provided to the mobile device based on the presence information by the recommendation server, the mobile application server, and the mobile device, and the recommendation information is The form of the link is presented in the original presentation information, thereby implementing a method for recommending information for the mobile application without affecting the user experience, improving the efficiency of information recommendation and the efficiency of information browsing, and improving the user experience.

Moreover, the present invention may also determine key information of the presence information and determine one or more pieces of recommendation information that match the key information based on the key information; further, may be based on different information of the presence information a category, combining the presence information to determine key information corresponding to the presence information; or, further, determining, according to the key information, context information that matches the key information, determining one or A plurality of pieces of recommendation information; or, further, determining recommendation information or the like by determining a semantic tendency corresponding to the key information. Therefore, the method can improve the accuracy of the provided recommendation information, so that the provided recommendation information is more in line with the user's needs, improves the efficiency of information recommendation and the efficiency of information browsing, and further improves the user experience.

Moreover, the present invention may further determine the recommendation information according to the application related information corresponding to the presence information and/or the user related information corresponding to the presence information, thereby improving the matching degree of the provided recommendation information, so that The recommended information provided is more in line with the needs of the user, improves the efficiency of information recommendation and the efficiency of information browsing, and further improves the user experience.

Moreover, the present invention may further generate one or more pieces of preferred presence information corresponding to the presentation information according to the recommendation information, in combination with the presentation information and a presentation style corresponding to the presentation information; Preferably, the presentation style of the presentation information is more beautiful and the user experience is improved.

Moreover, the present invention may further determine whether the recommendation request satisfies a predetermined matching condition, and when the predetermined matching condition is satisfied, determine, according to the presence information, the presence information Corresponding one or more pieces of recommendation information; thereby improving the processing efficiency of the method, reducing resource consumption, and improving user experience.

Moreover, in the present invention, the mobile application server segment can acquire the recommendation information synchronously or asynchronously, improve the flexibility of the recommendation information acquisition, improve the processing efficiency of the method, and improve the user experience.

DRAWINGS

Other features, objects, and advantages of the present invention will become more apparent from the Detailed Description of Description

1 shows a schematic diagram of a recommendation server, a mobile application server, and a mobile device that provide recommendation information for a mobile application, in accordance with an aspect of the present invention;

2 shows a schematic diagram of a recommendation server, a mobile application server, and a mobile device that provide recommendation information for a mobile application, in accordance with a preferred embodiment of the present invention;

3 is a flow chart showing a method for providing recommendation information for a mobile application by a recommendation server, a mobile application server, and a mobile device according to another aspect of the present invention;

4 is a flow chart showing a method for providing recommendation information for a mobile application by a recommendation server, a mobile application server, and a mobile device, in accordance with a preferred embodiment of the present invention;

FIG. 5(a) is a schematic diagram showing the presentation of providing recommendation information for a mobile application in the prior art;

5(b) to 5(d) are diagrams showing the presentation of providing recommendation information for a mobile application in accordance with a preferred embodiment of the present invention.

The same or similar reference numerals in the drawings denote the same or similar components.

detailed description

Before discussing the exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as a process or method depicted as a flowchart. Although the flowcharts describe the operations as a sequential process, many of the operations can be performed concurrently, concurrently or Implemented at the same time. In addition, the order of operations can be rearranged. The process may be terminated when its operation is completed, but may also have additional steps not included in the figures. The processing may correspond to methods, functions, procedures, subroutines, subroutines, and the like.

The mobile application server or recommendation server described hereinafter may be constituted by any computer device capable of implementing related functions.

Wherein, "computer device", also referred to as "computer" in the context, refers to an intelligent electronic device that can perform predetermined processing procedures such as numerical calculation and/or logical calculation by running a predetermined program or instruction, which may include processing. And a memory, the processor executes a pre-stored instruction stored in the memory to execute a predetermined process, or is executed by hardware such as an ASIC, an FPGA, a DSP, or the like, or a combination of the two. Computer devices include, but are not limited to, servers, personal computers, notebook computers, tablets, smart phones, and the like.

The computer device includes a user device and a network device. The user equipment includes, but is not limited to, a computer, a smart phone, a PDA, etc.; the network device includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud computing based computer Or a cloud composed of a network server, wherein cloud computing is a type of distributed computing, a super virtual computer composed of a group of loosely coupled computers. Wherein, the computer device can be operated separately to implement the present invention, and can also access the network and implement the present invention by interacting with other computer devices in the network. The network in which the computer device is located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

The mobile devices described below include, but are not limited to, any user device that can implement mobility, such as a smart phone, a tablet, and the like.

It should be noted that the user equipment, the mobile device, the network device, the network, and the like are merely examples, and other existing or future possible computer devices, mobile devices, or networks, as applicable to the present invention, should also be included in the present invention. It is within the scope of the invention and is hereby incorporated by reference.

The methods discussed below, some of which are illustrated by flowcharts, can be implemented in hardware, software, firmware, middleware, microcode, hardware description languages, or any combination thereof. When implemented in software, firmware, middleware or microcode, the program code or code segments to carry out the necessary tasks can be stored in a machine or computer readable medium, such as a storage medium. The processor(s) can perform the necessary tasks.

The specific structural and functional details disclosed are merely representative and are for the purpose of describing exemplary embodiments of the invention. The present invention may, however, be embodied in many alternative forms and should not be construed as being limited only to the embodiments set forth herein.

It should be understood that although the terms "first," "second," etc. may be used herein to describe the various elements, these elements should not be limited by these terms. These terms are used only to distinguish one unit from another. For example, a first unit could be termed a second unit, and similarly a second unit could be termed a first unit, without departing from the scope of the exemplary embodiments. The term "and/or" used herein includes any and all combinations of one or more of the associated listed items.

It will be understood that when a unit is referred to as "connected" or "coupled" to another unit, it can be directly connected or coupled to the other unit, or an intermediate unit can be present. In contrast, when a unit is referred to as being "directly connected" or "directly coupled" to another unit, there is no intermediate unit. Other words used to describe the relationship between the units should be interpreted in a similar manner (eg "between" and "directly between" and "adjacent to" Than "directly adjacent to", etc.).

The terminology used herein is for the purpose of describing the particular embodiments, The singular forms "a", "an", It is also to be understood that the terms "comprising" and """ Other features, integers, steps, operations, units, components, and/or combinations thereof.

It should also be noted that, in some alternative implementations, the functions/acts noted may occur in a different order than that illustrated in the drawings. For example, two figures shown in succession may in fact be executed substantially concurrently or sometimes in the reverse order, depending on the function/acts involved.

The invention is further described in detail below with reference to the accompanying drawings.

1 shows a schematic diagram of a recommendation server, a mobile application server, and a mobile device that provide recommendation information for a mobile application according to an aspect of the present invention; wherein the recommendation server 1 includes a first acquisition device 11, a determination device 12, and a generation device 13. The providing device 14; the mobile application server 2 comprises a second obtaining device 21, a transmitting device 22, and a second forwarding device 23; the mobile device 3 comprises a request transmitting device 31, preferably a obtaining device 32. Specifically, the request sending device 31 of the mobile device 3 sends a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information; correspondingly, the second acquisition device of the mobile application server 2 Obtaining a presentation request sent by the mobile device end, wherein the presentation request corresponds to one or more pieces of presence information; the sending device 22 sends a recommendation request corresponding to the presentation request to a recommendation server, where The recommendation request includes one or more pieces of presence information; correspondingly, the first obtaining means 11 of the recommendation server 1 acquires one or more recommendation requests, wherein the recommendation request includes one or more pieces of presence information; The determining device 12 determines one or more pieces of recommendation information corresponding to the presence information according to the presence information; the generating device 13 generates a correspondence corresponding to the presence information according to the recommendation information One or more pieces of preferred presence information, wherein the preferred presence information includes a content corresponding to the recommendation information The providing device 14 provides the preferred presence information to the device corresponding to the recommendation request; accordingly, the second forwarding device 23 of the mobile application server 2 acquires the preferred presentation sent by the recommendation server And forwarding the preferred presence information to the mobile device, wherein the preferred presence information corresponds to the recommendation request; accordingly, the preferred acquisition device 32 of the mobile device 3 acquires the mobile application server The preferred presence information transmitted, wherein the preferred presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information.

The request transmitting device 31 of the mobile device 3 transmits a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information.

Specifically, when the user of the mobile device opens a certain mobile application (ie, a mobile APP) and wants to browse a certain page on the mobile application or a corresponding content corresponding to a certain link At the time, the request sending device 31 sends a presence request to the mobile application server corresponding to the mobile application through a corresponding transmission interface based on a predetermined transmission protocol; wherein each presentation request includes the page or One or more requests for presence information corresponding to the link.

The presence information includes text, a picture (or picture ULR), a sound (or sound URL), a video (or a video URL), and the like, that is, resource information for presentation on a mobile application.

For example, if a user opens the mobile application “Mobile Baidu” on the mobile phone and clicks the “News” tab, the request sending device 31 sends a presentation request presenting the presence information in the “News” tab to “Mobile Baidu”. "The mobile application server."

Correspondingly, the second obtaining means 21 of the mobile application server acquires a rendering request sent by the mobile device side, wherein the rendering request corresponds to one or more pieces of presence information.

Specifically, the second obtaining device 21 acquires a rendering request sent by the mobile device 3 through a corresponding transmission interface according to a predetermined transmission protocol, where each rendering request includes one or more presentation information. Request.

The sending device 22 sends a recommendation request corresponding to the presentation request to the recommendation server, wherein the recommendation request includes one or more pieces of presence information.

Specifically, the sending device 22 generates a recommendation request corresponding to the presentation request according to the presentation request; those skilled in the art should understand that the sending device 22 can join the packet header by, for example, before the presentation request. And the form, the rendering request is converted into a recommendation request, and the presentation information corresponding to the presentation request may be acquired first, and then the presentation information is packaged, converted into a corresponding recommendation request, and then based on a predetermined transmission protocol. Sending the recommendation request to the recommendation server through a corresponding transmission interface.

Preferably, the recommendation request may include at least one of the following in addition to the presence information:

- an identification ID of the recommendation request, that is, a unique identification ID of the recommendation request for subsequent verification;

- relevant identification information of the requesting party (ie, mobile application) of the recommendation request, such as the application name of the mobile application (such as "mobile phone Baidu", "Sina Weibo", etc.), the token of the mobile application, etc.;

- User identification information of the mobile device where the mobile application is located, such as a user name, a user identifier (such as a UID, a QQ number, a micro signal, a mobile phone number, etc.), a mailbox, an IMEI, an IMSI, and the like.

Here, those skilled in the art should understand that a plurality of different mobile application servers may correspond to different recommendation servers respectively, or may correspond to the same recommendation server.

Preferably, the sending device 22 or other device of the mobile application server may further detect whether the recommendation information has been included in the presence information. For example, the sending device 22 may detect whether the recommendation information includes a recommendation. The link to the information or recommendation information.

Here, if the recommendation information is not included in the presence information, the presence information is first sent to the mobile device, and then the second acquisition device 21 and/or the original device of the transmission device 22 in FIG. 1 is executed. There is a step of obtaining the recommendation information asynchronously; here, if the recommendation information does not include the recommendation information, the steps of the second obtaining device 21 and/or the sending device 22 may be directly executed, that is, the recommendation The information and the presence information are simultaneously sent to the mobile device, thereby achieving synchronization of the recommendation information.

If the presence information includes recommendation information, the presence information including the recommendation information may be directly sent to the mobile device.

Correspondingly, the first obtaining device 11 of the recommendation server acquires one or more recommendation requests, wherein the recommendation request includes one or more pieces of presence information.

Specifically, the first obtaining device 11 acquires one or more recommendation requests through a corresponding transmission interface based on a predetermined transmission protocol; here, those skilled in the art should understand that the recommendation request may be moved by the mobile device The application server sends, and in some cases, can also be sent directly by the mobile device. For convenience of explanation, the following is an example in which the mobile application server refers to the recommendation server, but the above description does not limit the recommendation server from obtaining the recommendation request from another device, such as a mobile device.

Wherein the recommendation request includes one or more pieces of presence information, preferably, The recommendation information may also include at least one of the following:

It should be understood by those skilled in the art that the first obtaining apparatus 11 may directly extract the content from the recommendation information; or may be based on a current requirement, with a device that sends the recommendation request or other device capable of acquiring the information. Interact to get one or more of the above.

The determining means 12 determines one or more pieces of recommendation information corresponding to the presence information based on the presence information.

Specifically, the determining apparatus 12 acquires the content of the presence information directly from the recommendation request, or acquires a link of the presence information from the recommendation request, and then acquires the presence information according to the link. Content, thereby determining one or more pieces of recommendation information corresponding to the presence information based on the content of the presentation information based on matching the content with the content of the recommendation information.

Here, the determined recommendation information may include single or multiple contents of the matched recommendation information, such as a piece of text, a picture, a video, and the like; and may also include a recommendation identifier of the matched recommendation information, such as A keyword of a character, a URL of a picture/sound/video, etc.; preferably, an identification ID or the like of the recommendation request may also be included.

For example, if the presentation information is "2015 Asian Cup final, Australia will compete with the Korean team for the championship", the "Asia Cup" will be related by cutting, splitting, semantic analysis, etc. of the content of the presented information. Other contents, such as a match video as the recommended information, or a related introduction of "Australia" or "Korea" or the like as the recommended information or the like.

Preferably, the determining means 12 can be used for at least one of the following:

Determining, according to the presence information, one or more pieces of recommendation information corresponding to the presence information, in combination with application related information corresponding to the presence information;

Determining, according to the presence information, one or more pieces of recommendation information corresponding to the presence information in combination with user related information corresponding to the presence information.

Specifically, the determining device 12 may obtain the application related information corresponding to the presence information by analyzing the presence information or directly interacting with a corresponding device (such as a mobile application server or a mobile device).

Here, more preferably, the application related information includes at least one of the following:

- a category of the mobile application corresponding to the presence information, such as news, instant messaging, mail/mailbox, video, social sharing, etc.;

- a service provider of the mobile application corresponding to the presentation information, such as Baidu, Tencent, Netease, Sina, etc.;

- an interface arrangement of the mobile application corresponding to the presentation information, such as an interface layout of a mobile application "Baidu Encyclopedia", a page layout of a mobile application "Netease Mailbox", etc., including overall style, color, text position, picture position, multimedia Information location, etc.

Then, the determining device 12 determines one or more pieces of recommendation information corresponding to the presence information according to the presence information and the application related information corresponding to the presence information. For example, if the category of the mobile application corresponding to the presence information is a news category, the news background introduction or the like may be used as the recommendation information, and if the category is an instant communication type, the entertainment gossip may be used as the recommendation information. If the category is a social sharing class, the related recommendation information of other friends may be used as the recommendation information of the current user; if the service provider of the mobile application corresponding to the presence information is Baidu, the candidate recommendation may be granted to Baidu. Select one of the information as the recommendation information. If the service provider is Tencent, you can directly authorize Tencent, or authorize one of Tencent's candidate recommendation information to be recommended information, such as recommending a certain first. Authorizing a song or an authorized video or the like; if the content of the mobile application corresponding to the presence information is less than the content of the interface, selecting less than N recommended information, if the interface arrangement includes more content, Then select more than N and less than M recommended information, M>N.

Here, those skilled in the art should understand that the above examples are merely examples, not for the present invention. The limitations of the disclosure, other ways of determining the recommended information applicable to the present invention are also included in the scope of the present invention.

Alternatively, the determining device 12 may obtain the presence information by analyzing the presence information, or directly interacting with a corresponding device (such as a mobile application server or a mobile device), or directly interacting with a user of the mobile device. The user-related information corresponding to the presentation information. Preferably, the determining device 12 may further determine, by analyzing the presence information, whether the presence information includes a user identifier of the mobile terminal, and if the user identifier is, acquiring the user related information.

Here, more preferably, the user related information includes at least one of the following:

- basic information of the current user of the mobile application, such as gender, age, location, place of origin, consumption habits, etc.;

- preference information of the current user of the mobile application, such as preferred browsing content, preferred categories, etc.;

- historical browsing information of the current user of the mobile application, such as all or part of historical browsing information of the current user in the mobile application or other mobile applications;

- the travel information of the current user of the mobile application, such as the historical travel and current travel of the user acquired according to GPS positioning and time.

Then, the determining device 12 determines one or more pieces of recommendation information corresponding to the presence information according to the presence information and the user related information corresponding to the presence information. For example, if the user's native place is Sichuan, then the Sichuan cuisine can be recommended; if the user prefers to browse the movie, the movie video or the actor introduction can be recommended; if the user's itinerary information indicates that the user has been to Yunnan, the news of Yunnan can be recommended to the Users, etc.

It should be understood by those skilled in the art that the above examples are merely examples, and are not intended to limit the present invention. Other ways of determining the recommended information applicable to the present invention are also included in the scope of the present invention.

Preferably, the recommendation server further includes condition determining means (not shown), wherein the condition determining means determines whether the recommendation request satisfies a predetermined matching condition; when the predetermined matching condition is satisfied, the determining means 12 And determining one or more pieces of recommendation information corresponding to the presence information according to the presence information.

Specifically, the condition determining apparatus detects whether the recommendation request satisfies the predetermined matching condition by time-based triggering, event triggering, or other triggering conditions; for example, when acquiring the recommendation request, according to a predetermined matching condition, Recommended request for testing.

The predetermined matching condition includes at least one of the following:

The device corresponding to the recommendation request satisfies a predetermined condition, such as the sending device (including the mobile application server and/or the mobile device) of the recommendation request being an authentication device;

- the service provider of the mobile application corresponding to the recommendation request satisfies a predetermined condition, such as the service provider belongs to one of the service providers that can provide the recommendation information, or the service provider is an authentication service provider or the like;

- the request time/location corresponding to the recommendation request satisfies a predetermined condition, such as only the rest time of the working day (such as 20 o'clock to 24 o'clock) or the rest day recommendation information, or only when the mobile device corresponding to the recommendation request Recommend information, etc., when you are in a specific location (such as a location with WIFI).

Thus, when the predetermined matching condition is satisfied, the determining means 12 determines one or more piece of recommendation information corresponding to the presence information based on the presence information. Herein, the determining manner of the determining device 12 is the same as or similar to the determining manner of the determining device 12 in FIG. 1 , and thus is not described herein again, and is included herein by reference.

The generating device 13 generates one or more pieces of preferred presence information corresponding to the presence information according to the recommendation information, wherein the preferred presentation information includes the recommendation information. Link identifier.

Specifically, the generating device 13 generates one or more pieces corresponding to the presence information by using the one or more recommendation information based on the recommendation information and the corresponding relationship between the recommendation information and the presence information. Preferably, the information is presented; that is, the recommendation information is not directly presented on the page corresponding to the presentation information, but the preferred presentation information is generated by adding a link identifier in the presence information.

For example, as shown in FIG. 5, FIG. 5(a) shows a schematic diagram of presentation of providing recommendation information for a mobile application in the prior art. If the user wants to further read information such as “China Mobile” and “China Telecom”, Or visit its corresponding website, you need to jump out of the page, search again or click on the relevant page. Figure 5 (b) shows a recommendation provided by the mobile application according to the present invention Schematic diagram of the presentation of the information, the official website link of "China Mobile", and the introduction information of the "China Telecom", the generating device 13 based on the original presentation information, in "China Mobile" and "China" An underline (ie, a link identifier) is set under the telecommunications to generate preferred presence information. When the user clicks on "China Mobile", the interface shown in Figure 5(c) is displayed in the mobile application, that is, the official website interface of China Mobile (the picture is only shown), when the user clicks "China Telecom", then The mobile application displays the interface shown in Figure 5(d), which is the introduction page of China Telecom.

For example, if the presentation information is "2015 Asian Cup final, Australia will compete with the Korean team for the championship", the "Asia Cup" will be related by cutting, splitting, semantic analysis, etc. of the content of the presented information. Other content, such as three game videos as the recommendation information; then the generating means 13 generates a link for the three game videos, and then sets a link identifier, such as " Asia Cup ", under the " Asian Cup ", This allows the user to link to three match videos by clicking on the link logo.

The generating device 13 may generate the one or more recommendation information corresponding to the same link of the same page, and corresponding to one link identifier; or generate the one or more recommendation information corresponding to multiple Multiple links to a page and corresponding to one or more link identifiers.

Preferably, in addition to the one or more links corresponding to the plurality of pieces of recommendation information, the link identifier may further include an expiration date of the link, such as a news type link, and if it is more than 3 days, it is no longer displayed.

Preferably, the generating device 13 may generate one or more pieces of preferred presence information corresponding to the presence information according to the recommendation information, in combination with the presentation information and a presentation style corresponding to the presence information, where The preferred presence information includes a link identifier corresponding to the recommendation information.

Specifically, the generating device 13 may, according to the recommendation information, place the link identifier in the presentation information more in line with the current presentation style by combining the presentation style corresponding to the presentation information, thereby generating preferred presence information. The presentation style includes but is not limited to a typesetting manner, a display manner, and the like.

For example, following the example above, if the title of the presented information is "2015 Asian Cup Final, Australia" The country will compete with the South Korean team for the championship, and the content of the presentation information also includes the words "2015 Asian Cup Final", and the link logo is placed in the "Asian Cup" in the content; or, if The presence information also includes a picture, and the link identifier can be placed in the picture, so that when the user clicks on the picture, three game videos are linked.

The providing device 14 provides the preferred presence information to the device corresponding to the recommendation request; correspondingly, the second forwarding device 23 of the mobile application server 2 acquires the preferred presentation information sent by the recommendation server, and Forwarding the preferred presence information to the mobile device, wherein the preferred presence information corresponds to the recommendation request; accordingly, the preferred acquisition device 32 of the mobile device acquires a preference sent by the mobile application server Presenting information, wherein the preferred presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information.

Specifically, the providing device 14 provides the preferred presence information to the device corresponding to the recommendation request through a corresponding transmission interface, which is the mobile application server. Then, after the second forwarding device 23 of the mobile application server acquires the preferred presence information, it forwards it to the mobile device that issued the presentation request, so that the preferred acquisition device 32 of the mobile device 3 can acquire the Preferably, the information is presented, that is, the link identifier corresponding to the recommendation information is presented in the original presentation information.

Preferably, the mobile device may further include a presentation device (not shown), wherein the presentation device acquires operation information of the link identifier by the user; and according to the operation information, presents one corresponding to the link identifier Or multiple recommendations.

Specifically, the presenting device acquires operation information of the link identifier by a user by clicking, touching, text input or voice input through interaction with the user; wherein the operation information includes but is not limited to selection The link identifies and/or selects one or more links and the like corresponding to the link identifier. Then, the rendering device presents the one or more recommendation information corresponding to the link identifier on the mobile device according to the selected link identifier or a specific link. If the link identifier corresponds to a news report or a collection of one or more pieces of text, the piece of news report or text collection or the like is displayed on the mobile device.

2 illustrates a recommendation letter for a mobile application in accordance with a preferred embodiment of the present invention. Schematic diagram of a recommendation server, a mobile application server, and a mobile device; wherein the recommendation server 1 includes a first obtaining device 11', a determining device 12', a generating device 13', and a providing device 14', the determining device 12' including a key determining unit 121' and a recommendation determining unit 122'; the mobile application server 2 includes a second obtaining device 21', a transmitting device 22', and a second forwarding device 23'; the mobile device 3 includes a request transmitting device 31', Preferably, the acquisition device 32'. Specifically, the request sending device 31' of the mobile device 3 sends a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information; correspondingly, the second acquisition of the mobile application server 2 The device 21' obtains a presentation request sent by the mobile device side, wherein the presentation request corresponds to one or more pieces of presence information; the sending device 22' sends a recommendation request corresponding to the presentation request to the recommendation server, wherein The recommendation request includes one or more pieces of presence information; correspondingly, the first obtaining means 11' of the recommendation server 1 acquires one or more recommendation requests, wherein the recommendation request includes one or more presentations The key determining unit 121 ′ determines key information corresponding to the presence information according to the presence information; the recommendation determining unit 122 ′ determines, according to the key information, a piece that matches the key information or a plurality of pieces of recommendation information; the generating means 13' generates, together with the presentation information, based on the recommendation information, One or more pieces of preferred presence information corresponding to the current information, wherein the preferred presence information includes a link identifier corresponding to the recommendation information; the providing means 14' provides the preferred presence information to the recommendation Correspondingly, the second forwarding device 23 ′ of the mobile application server 2 acquires the preferred presence information sent by the recommendation server, and forwards the preferred presence information to the mobile device, where The preferred presence information corresponds to the recommendation request; accordingly, the preferred acquisition device 32' of the mobile device 3 acquires preferred presence information sent by the mobile application server, wherein the preferred presence information is The presentation request corresponds, and the preferred presence information includes a link identifier corresponding to the recommendation information.

The first obtaining device 11', the generating device 13', the providing device 14' of the recommendation server 1, the second obtaining device 21', the transmitting device 22', and the second forwarding device 23' of the mobile application server 2 The request sending device 31' and the preferred obtaining device 32' of the mobile device 3 are the same as or similar to the corresponding device shown in FIG. 1, and therefore are not described herein again, and are cited herein. Included here.

The key determining unit 121' determines key information corresponding to the presence information according to the presence information.

Specifically, the key determining unit 121' may parse the presence information to extract key information corresponding to the presence information from the presentation information.

Preferably, the key determining unit 121' may further determine an information category of the presence information according to the presence information; and determine key information corresponding to the presence information according to the presentation information and the information category. The information category includes, but is not limited to, a text category, a picture category, a sound category, a video category, and the like.

For example, the key determining unit 121' parses the presence information to obtain a resource element list in the presence information, such as text information, picture information, sound information, video information, or picture/sound/video. URL information and the like; then, based on the resource element list, the category corresponding to the presence information is determined. Here, those skilled in the art should understand that a plurality of categories may be included in one presentation information, and the key determination unit 121' may separately determine the key information based on the plurality of categories.

When the information category is text information, the key determining unit 121 ′ cuts the text information, and acquires keywords in the text information based on an existing natural language analysis algorithm such as TF-IDF as a key. Information; when the information category is picture information, the key determining unit 121 ′ uses a picture recognition technology to label the recognized picture, form a tagged text, and extract keywords from the tag as key information. When the information category is sound information or video information, the key determining unit 121' may use existing voice recognition technology or video recognition technology to textify the recognized content, and then cut the recognized text. Words to get keywords as key information.

The recommendation determining unit 122' determines one or more pieces of recommendation information that match the key information based on the key information.

Specifically, the recommendation determining unit 122' determines one or more pieces of recommendation information that match the key information by matching the key information with the candidate recommendation information according to the key information.

Preferably, the recommendation determining unit 122' may combine the The context information of the key information determines one or more pieces of recommendation information that match the key information.

Specifically, the recommendation determining unit 122' may be based on the key information, such as a keyword, and context information of the key information, such as a whole sentence or a whole paragraph corresponding to a keyword of the text information, and the entire image information. a picture or the like to determine scene information corresponding to the key information (such as a travel scene, a news scene, an entertainment scene, etc.), demand information or semantic propensity, etc., and then determine and based on the scene information, demand information, or semantic tendency The one or more pieces of recommendation information that the key information matches. For example, if the demand information is a demand entertainment message, the candidate recommendation information of “Entertainment Gossip” is used as the recommendation information.

More preferably, the recommendation determining unit 122' determines a semantic tendency corresponding to the key information according to the key information, combined with context information of the key information; and according to the key information, corresponding to the key information a semantic tendency to determine one or more pieces of recommendation information that match the key information.

Specifically, the recommendation determining unit 122' may determine a semantic tendency of the key information according to a natural language analysis algorithm such as a naive Bayes or a vector machine, in combination with context information of the key information, where the semantic Tendencies include, but are not limited to, defamatory or neutral. Thus, the recommendation determining unit 122' can determine recommendation information for the key information based on different semantic tendencies. For example, the recommendation information is determined for the key information only when the semantic tendency is ambiguous or neutral, and if the semantic tendency is ambiguous, matching of the recommendation information or the like is not performed.

3 illustrates a flow chart of a method for providing recommendation information for a mobile application, implemented by a recommendation server, a mobile application server, and a mobile device, in accordance with another aspect of the present invention. Specifically, in step S1, the mobile device 3 sends a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information; accordingly, in step S1, the mobile application server 2 Obtaining a rendering request sent by the mobile device end, wherein the rendering request corresponds to one or more pieces of presence information; in step S2, the mobile application server 2 sends a recommendation request corresponding to the rendering request to a recommendation server The recommendation request includes one or more pieces of presence information; correspondingly, in step S2, the recommendation server 1 acquires one or more recommendation requests, The recommendation request includes one or more pieces of presence information; in step S3, the recommendation server 1 determines one or more pieces of recommendation information corresponding to the presence information according to the presence information; in step S4 The recommendation server 1 generates one or more pieces of preferred presence information corresponding to the presence information according to the recommendation information, wherein the preferred presence information includes the recommendation information Corresponding link identifier; in step S5, the recommendation server 1 provides the preferred presence information to the device corresponding to the recommendation request; accordingly, in step S5, the mobile application server 2 acquires the Preferred presentation information sent by the recommendation server, wherein the preferred presence information corresponds to the recommendation request; in step S6, the mobile application server 2 forwards the preferred presence information to the mobile device; In step S6, the mobile device 3 acquires preferred presence information sent by the mobile application server, wherein the preferred presentation Correspond to the information presentation request and the presentation link preferably contains identification information corresponding to the recommendation information.

In step S1, the mobile device 3 sends a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information.

Specifically, when the user of the mobile device opens a certain mobile application (ie, a mobile APP) and wants to browse a certain page or a corresponding content corresponding to a certain link on the mobile application, in step S1, the The mobile device 3 transmits a presence request to the mobile application server corresponding to the mobile application through a corresponding transmission interface based on a predetermined transmission protocol; wherein each presentation request includes a corresponding to the page or the link One or more requests to present information.

For example, if a user opens the mobile application "Mobile Baidu" on the mobile phone and clicks on the "News" tab, then in step S1, the mobile device 3 will present a presentation request for the presence information in the "News" tab, and send Mobile application server to "Mobile Baidu".

Correspondingly, in step S1, the mobile application server 2 acquires a presence request sent by the mobile device side, wherein the presentation request corresponds to one or more pieces of presence information.

Specifically, in step S1, the mobile application server 2 acquires a rendering request sent by the mobile device 3 through a corresponding transmission interface based on a predetermined transmission protocol, where each presentation request includes one or Multiple requests to present information.

In step S2, the mobile application server 2 sends a recommendation request corresponding to the presentation request to the recommendation server, wherein the recommendation request includes one or more pieces of presence information.

Specifically, in step S2, the mobile application server 2 generates a recommendation request corresponding to the presentation request according to the presentation request; those skilled in the art should understand that in step S2, the mobile application server 2, the presentation request may be converted into a recommendation request by, for example, adding a packet header before the presentation request, or the presentation request corresponding to the presentation request may be acquired first, and then the presentation information is packaged and then converted. For the corresponding recommendation request, the recommendation request is then sent to the recommendation server through a corresponding transmission interface based on a predetermined transmission protocol.

Preferably, in step S2, the mobile application server 2 or other device of the mobile application server may further detect whether the recommendation information has been included in the presence information, for example, in step S2, the mobile application server 2 It is possible to detect whether the recommendation information or the link corresponding to the recommendation information is included in the presence information.

Here, if the presence information is not included in the presence information, the presence information is first sent to the mobile device, and then the original steps of step S1 and/or step S2 in FIG. 3 are performed, thereby Acquiring to obtain the recommendation information asynchronously; if the recommendation information does not include the recommendation information, the step S1 and/or the step S2 may be directly performed, that is, the recommendation information and the presentation information are simultaneously sent to the The mobile device is implemented to achieve synchronization of recommended information.

Correspondingly, in step S2, the recommendation server 1 acquires one or more recommendation requests, wherein the recommendation request includes one or more pieces of presence information.

Specifically, in step S2, the recommendation server 1 acquires one or more recommendation requests through a corresponding transmission interface based on a predetermined transmission protocol; here, those skilled in the art should understand that the recommendation request may be The mobile application server sends, and in some cases, can also be sent directly by the mobile device. For convenience of explanation, the following is an example in which the mobile application server refers to the recommendation server, but the above description does not limit the recommendation server from obtaining the recommendation request from another device, such as a mobile device.

The recommendation request includes one or more pieces of presence information. Preferably, the recommendation information may further include at least one of the following:

It should be understood by those skilled in the art that, in step S2, the recommendation server 1 may directly extract the content from the recommendation information; or may acquire the above information according to the current requirement, and the device that sends the recommendation request or other information. Devices interact to obtain Take one or more of the above.

In step S3, the recommendation server 1 determines one or more piece of recommendation information corresponding to the presence information based on the presence information.

Specifically, in step S3, the recommendation server 1 obtains the content of the presence information directly from the recommendation request, or obtains a link of the presence information from the recommendation request, and then acquires according to the link. The presenting the content of the information, thereby determining one or more pieces of recommendation information corresponding to the presence information based on matching the content of the content with the content of the recommendation information based on the content of the presence information.

Preferably, in step S3, the recommendation server 1 can be used for at least one of the following:

Specifically, in step S3, the recommendation server 1 may perform the analysis by using the presence information, or directly interact with a corresponding device (such as a mobile application server or a mobile device, etc.) to obtain the corresponding information. Application related information.

- a service provider of the mobile application corresponding to the presence information, such as Baidu, Tencent, NetEase, Sina, etc.;

Then, in step S3, the recommendation server 1 determines one or more pieces of recommendation information corresponding to the presence information according to the presence information and the application related information corresponding to the presence information. For example, if the category of the mobile application corresponding to the presence information is a news category, the news background introduction or the like may be used as the recommendation information, and if the category is an instant communication type, the entertainment gossip may be used as the recommendation information. If the category is a social sharing class, the related recommendation information of other friends may be used as the recommendation information of the current user; if the service provider of the mobile application corresponding to the presence information is Baidu, the candidate recommendation may be granted to Baidu. Select one of the information as the recommendation information. If the service provider is Tencent, you can directly authorize Tencent, or authorize one of Tencent's candidate recommendation information to be recommended information, such as recommending a certain first. Authorizing a song or an authorized video or the like; if the content of the mobile application corresponding to the presence information is less than the content of the interface, selecting less than N recommended information, if the interface arrangement includes more content, Then select more than N and less than M recommended information, M>N.

Alternatively, in step S3, the recommendation server 1 may analyze the presence information, or directly interact with a corresponding device (such as a mobile application server or a mobile device, etc.) or directly with a user of the mobile device. Interacting to obtain user related information corresponding to the presence information. Preferably, in step S3, the recommendation server 1 may further determine, by analyzing the presence information, whether the presence information includes a user identifier of the mobile terminal, and if the user identifier is obtained, acquiring the user identifier. information.

- basic information of the current user of the mobile application, such as gender, age, location, and citizenship Through, consumption habits, etc.;

Then, in step S3, the recommendation server 1 determines one or more pieces of recommendation information corresponding to the presence information according to the presence information and the user related information corresponding to the presence information. For example, if the user's native place is Sichuan, then the Sichuan cuisine can be recommended; if the user prefers to browse the movie, the movie video or the actor introduction can be recommended; if the user's itinerary information indicates that the user has been to Yunnan, the news of Yunnan can be recommended to the Users, etc.

Preferably, the recommendation server further includes a step S7 (not shown), wherein in step S7, the recommendation server 1 determines whether the recommendation request satisfies a predetermined matching condition; when the predetermined matching condition is satisfied, In step S3, the recommendation server 1 determines one or more pieces of recommendation information corresponding to the presence information according to the presence information.

Specifically, in step S7, the recommendation server 1 detects whether the recommendation request satisfies the predetermined matching condition by time triggering, event triggering, or other triggering conditions; for example, when acquiring the recommendation request, according to the reservation The matching condition detects the recommendation request.

The predetermined matching condition includes at least one of the following:

Thus, when the predetermined matching condition is satisfied, in step S3, the recommendation server 1 determines one or more piece of recommendation information corresponding to the presence information based on the presence information. Herein, the determining manner of the step S3 is the same as or similar to the determining manner of the step S3 in FIG. 3, and therefore is not described herein again, and is included herein by reference.

In step S4, the recommendation server 1 generates one or more pieces of preferred presence information corresponding to the presence information according to the recommendation information, in combination with the presence information, wherein the preferred presentation information includes The link identifier corresponding to the recommendation information.

Specifically, in step S4, the recommendation server 1 generates, according to the recommendation information, the one or more recommendation information corresponding to the presence information according to the correspondence between the recommendation information and the presence information. One or more pieces of preferred presentation information; that is, the recommendation information is not directly presented on the page corresponding to the presentation information, but the preferred presentation information is generated by adding a link identifier in the presence information. .

For example, as shown in FIG. 5, FIG. 5(a) shows a schematic diagram of presentation of providing recommendation information for a mobile application in the prior art. If the user wants to further read information such as “China Mobile” and “China Telecom”, Or visit its corresponding website, you need to jump out of the page, search again or click on the relevant page. FIG. 5(b) is a schematic diagram showing the presentation of recommendation information provided by the mobile application according to the present invention, the recommendation information being an official website link of “China Mobile”, and the introduction information of the “China Telecom”, in step S4, The recommendation server 1 sets an underline (ie, a link identifier) under "China Mobile" and "China Telecom" on the basis of the original presentation information, thereby generating preferred presence information. When the user clicks on "China Mobile", the interface shown in Figure 5(c) is displayed in the mobile application, that is, the official website interface of China Mobile (the picture is only shown), when the user clicks "China Telecom", then The mobile application displays the interface shown in Figure 5(d), which is the introduction page of China Telecom.

For example, if the presentation information is "2015 Asian Cup final, Australia will compete with the Korean team for the championship", the "Asia Cup" will be related by cutting, splitting, semantic analysis, etc. of the content of the presented information. Other content, such as three match videos as the recommendation information; then in step S4, the recommendation server 1 generates a link for the three match videos, and then sets a link identifier under the "Asian Cup", such as The " Asia Cup " allows users to link to three match videos by clicking on the link logo.

In step S4, the recommendation server 1 may generate the one or more recommendation information to generate the same link corresponding to the same page, and corresponding to a link identifier; and the one or more recommendation information may also be Generate multiple links corresponding to multiple pages and correspond to one or more link identifiers.

Preferably, in step S4, the recommendation server 1 may generate one or more preferences corresponding to the presence information according to the recommendation information, in combination with the presentation information and a presentation style corresponding to the presentation information. Presenting information, wherein the preferred presence information includes a link identifier corresponding to the recommendation information.

Specifically, in step S4, the recommendation server 1 may, according to the recommendation information, place the link identifier in the presentation information more in line with the current presentation style by combining the presentation style corresponding to the presentation information, thereby Generate preferred presence information. The presentation style includes but is not limited to a typesetting manner, a display manner, and the like.

For example, following the above example, if the title of the presentation information is "2015 Asian Cup final, Australia will compete with the Korean team for the championship", and the content of the presentation information also includes the words "2015 Asian Cup Final", then The link identifier is placed in the "Asian Cup" in the content; or, if the presentation information further includes a picture, the link identifier may be placed in the picture, so that when the user clicks on the picture, the link is Three game videos.

In step S5, the recommendation server 1 provides the preferred presence information to the device corresponding to the recommendation request; accordingly, in step S5, the mobile application server 2 acquires the preference sent by the recommendation server Presenting information, wherein the preferred presence information corresponds to the recommendation request; in step S6, the mobile application server 2 forwards the preferred presence information to the mobile device; accordingly, in step S6, Place The mobile device 3 acquires the preferred presence information sent by the mobile application server, wherein the preferred presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information.

Specifically, in step S5, the recommendation server 1 provides the preferred presence information to the device corresponding to the recommendation request through a corresponding transmission interface based on a predetermined transmission protocol, where application server. Then, after the mobile application server acquires the preferred presence information, in step S6, it is forwarded to the mobile device 3 that issued the presentation request, so that in step S5, the mobile device 3 can acquire the Preferably, the information is presented, that is, the link identifier corresponding to the recommendation information is presented in the original presentation information.

Preferably, the mobile device may further include a step S8 (not shown), wherein in step S8, the mobile device 3 acquires operation information of the user for the link identifier; and according to the operation information, presents the The link identifier corresponds to one or more recommendation information.

Specifically, in step S8, the mobile device 3 acquires operation information of the link identifier by a user by clicking, touching, text input or voice input through interaction with the user; wherein the operation The information includes, but is not limited to, selecting the link identifier and/or selecting one or more links corresponding to the link identifier, and the like. Then, in step S8, the mobile device 3 presents the one or more recommendation information corresponding to the link identifier on the mobile device according to the selected link identifier or a specific link. If the link identifier corresponds to a news report or a collection of one or more pieces of text, the piece of news report or text collection or the like is displayed on the mobile device.

4 is a flow chart showing a method for providing recommendation information for a mobile application by a recommendation server, a mobile application server, and a mobile device, in accordance with a preferred embodiment of the present invention. Specifically, in step S1', the mobile device 3 sends a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information; correspondingly, in step S1', the mobile application The server 2 acquires a presentation request sent by the mobile device side, wherein the presentation request corresponds to one or more pieces of presence information; in step S2', the mobile application server 2 sends a recommendation request corresponding to the presentation request To a recommendation server, wherein the recommendation request includes one or more pieces of presentation information; correspondingly, in step In step S2', the recommendation server 1 acquires one or more recommendation requests, wherein the recommendation request includes one or more pieces of presence information; in step S31', the recommendation server 1 according to the presence information, Determining key information corresponding to the presence information; in step S32', the recommendation server 1 determines one or more pieces of recommendation information that matches the key information according to the key information; in step S4', The recommendation server 1 generates one or more pieces of preferred presence information corresponding to the presence information according to the recommendation information, wherein the preferred presence information includes the recommendation information. a link identifier; in step S5', the recommendation server 1 provides the preferred presence information to a device corresponding to the recommendation request; accordingly, in step S5', the mobile application server 2 acquires the Preferred presentation information sent by the recommendation server, wherein the preferred presence information corresponds to the recommendation request; in step S6', the mobile application The server 2 forwards the preferred presence information to the mobile device; correspondingly, in step S6', the mobile device 3 acquires preferred presence information sent by the mobile application server, wherein the preferred presence information is The presentation request corresponds, and the preferred presence information includes a link identifier corresponding to the recommendation information.

The step S1', the step S2', the step S4', the step S5', and the step S6' are the same as or similar to the corresponding steps shown in FIG. 3, and therefore are not described herein again, and are included herein by reference.

In step S31', the recommendation server 1 determines key information corresponding to the presence information based on the presence information.

Specifically, in step S31', the recommendation server 1 may parse the presence information to extract key information corresponding to the presentation information from the presentation information.

Preferably, in step S31', the recommendation server 1 may further determine an information category of the presence information according to the presence information; and determine key information corresponding to the presentation information according to the presentation information and the information category. . The information category includes, but is not limited to, a text category, a picture category, a sound category, a video category, and the like.

For example, in step S31', the recommendation server 1 parses the presence information to obtain a resource element list in the presence information, such as text information, picture information, sound information, video information or pictures. /sound/video URL information etc; then, Determining a category corresponding to the presence information based on the resource element list. Here, those skilled in the art should understand that a plurality of categories may be included in one presentation information, and in step S31', the recommendation server 1 may perform determination of key information separately based on the plurality of categories.

When the information category is text information, in step S31', the recommendation server 1 performs a word-cutting on the text information, and acquires keywords in the text information based on an existing natural language analysis algorithm such as TF-IDF. As the key information; when the information category is picture information, in step S31', the recommendation server 1 uses the picture recognition technology to label the recognized picture to form a tagged text, and from the label Extracting keywords as key information; when the information category is sound information or video information, in step S31', the recommendation server 1 may use existing voice recognition technology or video recognition technology to identify the recognized The content is textualized, and then the recognized text is cut into words to obtain keywords as key information.

In step S32', the recommendation server 1 determines one or more piece of recommendation information that matches the key information based on the key information.

Specifically, in step S32', the recommendation server 1 determines one or more pieces of recommendation information that matches the key information by matching the key information with the candidate recommendation information according to the key information. .

Preferably, in step S32', the recommendation server 1 may determine one or more pieces of recommendation information that matches the key information according to the key information and the context information of the key information.

Specifically, in step S32', the recommendation server 1 may be based on the key information, such as a keyword, and context information of the key information, such as a whole sentence or a whole sentence corresponding to a keyword of the text information. The entire picture of the picture information, etc., to determine scene information corresponding to the key information (such as a travel scene, a news scene, an entertainment scene, etc.), demand information or semantic propensity, etc., and then based on the scene information, demand information or semantics A tendency to determine one or more pieces of recommendation information that match the key information. For example, if the demand information is a demand entertainment message, the candidate recommendation information of “Entertainment Gossip” is used as the recommendation information.

More preferably, in step S32', the recommendation server 1 is based on the key information, Determining, according to the context information of the key information, a semantic tendency corresponding to the key information; and determining one or more pieces matching the key information according to the semantic information corresponding to the key information according to the key information Recommended information.

Specifically, in step S32', the recommendation server 1 may determine the semantic tendency of the key information according to a natural language analysis algorithm such as Naive Bayes or a vector machine, in combination with context information of the key information, wherein The semantic propensity includes, but is not limited to, defamatory or neutral. Thus, in step S32', the recommendation server 1 can determine recommendation information for the key information based on different semantic tendencies. For example, the recommendation information is determined for the key information only when the semantic tendency is ambiguous or neutral, and if the semantic tendency is ambiguous, matching of the recommendation information or the like is not performed.

It should be noted that the present invention can be implemented in software and/or a combination of software and hardware, for example, using an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above. Likewise, the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like. Additionally, some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.

Additionally, a portion of the invention can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can invoke or provide a method and/or solution in accordance with the present invention. The program instructions for invoking the method of the present invention may be stored in a fixed or removable recording medium and/or transmitted by a data stream in a broadcast or other signal bearing medium, and/or stored in a The working memory of the computer device in which the program instructions are run. Herein, an embodiment in accordance with the present invention includes a device including a memory for storing computer program instructions and a processor for executing program instructions, wherein when the computer program instructions are executed by the processor, triggering The apparatus operates based on the aforementioned methods and/or technical solutions in accordance with various embodiments of the present invention.

It will be apparent to those skilled in the art that the present invention is not limited to the exemplary implementation described above. The invention may be embodied in other specific forms without departing from the spirit or essential characteristics of the invention. Therefore, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the invention is defined by the appended claims instead All changes in the meaning and scope of equivalent elements are included in the present invention. Any reference signs in the claims should not be construed as limiting the claim. In addition, it is to be understood that the word "comprising" does not exclude other elements or steps. A plurality of units or devices recited in the device claims may also be implemented by a unit or device by software or hardware. The first, second, etc. words are used to denote names and do not denote any particular order.

While the invention has been shown and described with reference to the embodiments of the embodiments of the invention The protection sought herein is set forth in the appended claims. These and other aspects of various embodiments are set forth in the following numbering clauses:

A method for providing recommendation information for a mobile application on a recommendation server side, wherein the method comprises:

a obtaining one or more recommendation requests, wherein the recommendation request includes one or more pieces of presentation information;

b determining one or more pieces of recommendation information corresponding to the presence information according to the presence information;

And generating, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presence information, wherein the preferred presence information includes a link identifier corresponding to the recommendation information;

d providing the preferred presence information to the device corresponding to the recommendation request.

2. The method of clause 1, wherein the step b comprises:

B1 determining, according to the presence information, key information corresponding to the presence information;

B2 determines one or more pieces of recommendation information that match the key information according to the key information.

3. The method of clause 2, wherein the step b1 comprises:

Determining an information category of the presence information based on the presence information;

Determining key information corresponding to the presence information according to the presentation information and the information category.

4. The method of clause 2 or 3, wherein the step b2 comprises:

Determining, based on the key information, one or more pieces of recommendation information that match the key information in conjunction with context information of the key information.

5. The method of clause 4, wherein the step b2 comprises:

Determining, according to the key information, context information corresponding to the key information, a semantic tendency corresponding to the key information;

Determining, according to the key information, one or more pieces of recommendation information that match the key information in combination with a semantic tendency corresponding to the key information.

The method of any of clauses 1 to 5, wherein the step b comprises at least one of the following:

7. The method of clause 6, wherein the application related information comprises at least one of the following:

- a category of the mobile application corresponding to the presence information;

a service provider of the mobile application corresponding to the presence information;

- an interface arrangement of the mobile application corresponding to the presence information.

The method of clause 6, wherein the user related information comprises at least one of the following:

- basic information of the current user of the mobile application;

- preference information of the current user of the mobile application;

- historical browsing information of the current user of the mobile application;

- the travel information of the current user of the mobile application.

The method of any of clauses 1 to 8, wherein the step c comprises:

And generating, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presentation information, in combination with the presentation information and a presentation style corresponding to the presence information, wherein the preferred presence information includes The link identifier corresponding to the recommendation information.

The method of any of clauses 1 to 9, wherein the method further comprises:

Determining whether the recommendation request satisfies a predetermined matching condition;

Wherein the step b comprises:

Determining, based on the presence information, one or more pieces of recommendation information corresponding to the presence information when the predetermined matching condition is satisfied;

The predetermined matching condition includes at least one of the following:

- the device corresponding to the recommendation request satisfies a predetermined condition;

- the service provider of the mobile application corresponding to the recommendation request satisfies a predetermined condition;

- The request time/location corresponding to the recommendation request satisfies a predetermined condition.

11. A method of providing recommendation information for a mobile application on a mobile application server side, wherein the method comprises:

Obtaining a rendering request sent by the mobile device end, wherein the rendering request corresponds to one or more pieces of presentation information;

And sending a recommendation request corresponding to the presentation request to the recommendation server, where the recommendation request includes one or more pieces of presence information;

Obtaining preferred presence information sent by the recommendation server and forwarding the preferred presence information to the mobile device, wherein the preferred presence information corresponds to the recommendation request.

12. The method of clause 11, wherein the method further comprises:

Determining whether the presence information is included in the presence information;

- if the presence information includes recommendation information, the presence information including the recommendation information is sent to the mobile device.

13. The method of clause 12, wherein the method further comprises:

- if the recommendation information does not contain recommendation information, the presence information is sent to the mobile device, and steps x and y are performed.

14. A method of providing recommendation information for a mobile application on a mobile device side, wherein the method comprises:

Acquiring the preferred presence information sent by the mobile application server, wherein the preferred presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information.

The method of clause 14, wherein the method further comprises:

- obtaining operation information of the user on the link identifier;

- presenting one or more recommendation information corresponding to the link identifier according to the operation information.

16. A recommendation server for providing recommendation information by a mobile application, wherein the recommendation server comprises:

17. The recommendation server of clause 16, wherein the determining means comprises:

a key determining unit, configured to determine, according to the presence information, key information corresponding to the presence information;

The recommendation determining unit is configured to determine one or more pieces of recommendation information that match the key information according to the key information.

18. The recommendation server of clause 17, wherein the key determination unit is for:

The recommendation server according to clause 17 or 18, wherein the recommendation determining unit is configured to:

20. The recommendation server of clause 19, wherein the recommendation determining unit is configured to:

The recommendation server according to any one of clauses 16 to 20, wherein the determining means is used for at least one of the following:

22. The recommendation server of clause 21, wherein the application related information comprises at least one of the following:

23. The recommendation server of clause 21, wherein the user related information comprises at least one of the following:

- basic information of the current user of the mobile application;

- preference information of the current user of the mobile application;

- the travel information of the current user of the mobile application.

The recommendation server according to any one of clauses 16 to 23, wherein the The device is used to:

The recommendation server of any one of clauses 16 to 24, wherein the recommendation server further comprises:

a condition determining means, configured to determine whether the recommendation request satisfies a predetermined matching condition;

Wherein the determining device is used to:

The predetermined matching condition includes at least one of the following:

26. A mobile application server that assists in providing recommendation information for a mobile application, wherein the mobile application server comprises:

27. The mobile application server of clause 26, wherein the mobile application server further comprises:

a determining determining means, configured to determine whether the recommended information is included in the presence information;

And a recommendation sending device, configured to send the presence information including the recommendation information to the mobile device if the presence information includes recommendation information.

28. The mobile application server of clause 27, wherein the mobile application service Also includes:

And a presentation sending device, configured to send the presence information to the mobile device if the presence information does not include recommendation information, and perform execution by the second obtaining device and the sending device.

29. A mobile device that assists in providing recommendation information for a mobile application, wherein the device comprises:

The mobile device of clause 29, wherein the device further comprises:

An operation obtaining device, configured to acquire operation information of the user on the link identifier;

And a recommendation presentation device, configured to present one or more recommendation information corresponding to the link identifier according to the operation information.

31. A system for providing recommendation information for a mobile application, comprising the recommendation server of any one of clauses 16 to 25, the mobile application server of any one of clauses 26 to 28, and clause 29 Or the mobile device of 30.

Claims

A method for providing recommendation information for a mobile application on a recommendation server side, wherein the method includes:

a obtaining one or more recommendation requests, wherein the recommendation request includes one or more pieces of presentation information;

b determining one or more pieces of recommendation information corresponding to the presence information according to the presence information;

And generating, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presence information, wherein the preferred presence information includes a link identifier corresponding to the recommendation information;

d providing the preferred presence information to the device corresponding to the recommendation request.
The method of claim 1 wherein said step b comprises:

B1 determining, according to the presence information, key information corresponding to the presence information;

B2 determines one or more pieces of recommendation information that match the key information according to the key information.
The method of claim 2 wherein said step b1 comprises:

Determining an information category of the presence information based on the presence information;

Determining key information corresponding to the presence information according to the presentation information and the information category.
The method of claim 2 or 3, wherein said step b2 comprises:

Determining, based on the key information, one or more pieces of recommendation information that match the key information in conjunction with context information of the key information.
The method of claim 4 wherein said step b2 comprises:

Determining, according to the key information, context information corresponding to the key information, a semantic tendency corresponding to the key information;

Determining, according to the key information, one or more pieces of recommendation information that match the key information in combination with a semantic tendency corresponding to the key information.
The method according to any one of claims 1 to 5, wherein the step b includes Including at least one of the following:

Determining, according to the presence information, one or more pieces of recommendation information corresponding to the presence information, in combination with application related information corresponding to the presence information;

Determining, according to the presence information, one or more pieces of recommendation information corresponding to the presence information in combination with user related information corresponding to the presence information.
The method according to any one of claims 1 to 6, wherein said step c comprises:

And generating, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presentation information, in combination with the presentation information and a presentation style corresponding to the presence information, wherein the preferred presence information includes The link identifier corresponding to the recommendation information.
The method according to any one of claims 1 to 7, wherein the method further comprises:

Determining whether the recommendation request satisfies a predetermined matching condition;

Wherein the step b comprises:

Determining, based on the presence information, one or more pieces of recommendation information corresponding to the presence information when the predetermined matching condition is satisfied;

The predetermined matching condition includes at least one of the following:

- the device corresponding to the recommendation request satisfies a predetermined condition;

- the service provider of the mobile application corresponding to the recommendation request satisfies a predetermined condition;

- The request time/location corresponding to the recommendation request satisfies a predetermined condition.
A method for providing recommendation information for a mobile application on a mobile application server side, wherein the method includes:

Obtaining a rendering request sent by the mobile device end, wherein the rendering request corresponds to one or more pieces of presence information;

Sending a recommendation request corresponding to the presentation request to a recommendation server, wherein the recommendation request includes one or more pieces of presence information;

Acquiring preferred presence information sent by the recommendation server and forwarding the preferred presence information to the mobile device, wherein the preferred presence information corresponds to the recommendation request.
A method for providing recommendation information for a mobile application on a mobile device side, wherein The method includes:

Sending a presence request to the mobile application server, wherein the presentation request corresponds to one or more pieces of presence information;

Acquiring the preferred presence information sent by the mobile application server, wherein the preferred presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information.
A recommendation server for providing recommendation information by a mobile application, wherein the recommendation server includes:

a first obtaining device, configured to acquire one or more recommendation requests, where the recommendation request includes one or more pieces of presence information;

Determining means for determining one or more pieces of recommendation information corresponding to the presence information according to the presence information;

a generating device, configured to generate, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presence information, wherein the preferred presence information includes a corresponding information corresponding to the recommendation information Link identifier

Providing means for providing the preferred presence information to a device corresponding to the recommendation request.
The recommendation server according to claim 11, wherein said determining means comprises:

a key determining unit, configured to determine, according to the presence information, key information corresponding to the presence information;

The recommendation determining unit is configured to determine one or more pieces of recommendation information that match the key information according to the key information.
The recommendation server according to claim 12, wherein said key determination unit is configured to:

Determining an information category of the presence information based on the presence information;

Determining key information corresponding to the presence information according to the presentation information and the information category.
The recommendation server according to claim 12 or 13, wherein the recommendation determination unit is configured to:

Determining, based on the key information, one or more pieces of recommendation information that match the key information in conjunction with context information of the key information.
The recommendation server according to claim 14, wherein said recommendation determining unit is configured to:

Determining, according to the key information, context information corresponding to the key information, a semantic tendency corresponding to the key information;

Determining, according to the key information, one or more pieces of recommendation information that match the key information in combination with a semantic tendency corresponding to the key information.
The recommendation server according to any one of claims 11 to 15, wherein the determining means is used for at least one of the following:

Determining, according to the presence information, one or more pieces of recommendation information corresponding to the presence information, in combination with application related information corresponding to the presence information;

Determining, according to the presence information, one or more pieces of recommendation information corresponding to the presence information in combination with user related information corresponding to the presence information.
The recommendation server according to any one of claims 11 to 16, wherein the generating means is for:

And generating, according to the recommendation information, one or more pieces of preferred presence information corresponding to the presentation information, in combination with the presentation information and a presentation style corresponding to the presence information, wherein the preferred presence information includes The link identifier corresponding to the recommendation information.
The recommendation server according to any one of claims 11 to 17, wherein the recommendation server further comprises:

a condition determining means, configured to determine whether the recommendation request satisfies a predetermined matching condition;

Wherein the determining device is used to:

Determining, based on the presence information, one or more pieces of recommendation information corresponding to the presence information when the predetermined matching condition is satisfied;

The predetermined matching condition includes at least one of the following:

- the device corresponding to the recommendation request satisfies a predetermined condition;

- the service provider of the mobile application corresponding to the recommendation request satisfies a predetermined condition;

- The request time/location corresponding to the recommendation request satisfies a predetermined condition.
A mobile application server that assists in providing recommendation information for a mobile application, wherein the mobile application server includes:

a second obtaining device, configured to acquire a rendering request sent by the mobile device, where the rendering request corresponds to one or more pieces of presentation information;

a sending device, configured to send a recommendation request corresponding to the presentation request to the recommendation server, where the recommendation request includes one or more pieces of presence information;

And a second forwarding device, configured to acquire the preferred presence information sent by the recommendation server, and forward the preferred presence information to the mobile device, where the preferred presence information corresponds to the recommendation request.
A mobile device that assists in providing recommendation information for a mobile application, wherein the device includes:

a request sending device, configured to send a presence request to the mobile application server, where the presentation request corresponds to one or more pieces of presence information;

Preferably, the obtaining means is configured to obtain the preferred presence information sent by the mobile application server, wherein the preferred presence information corresponds to the presentation request, and the preferred presence information includes a link identifier corresponding to the recommendation information .
A computer readable storage medium comprising computer instructions, the method of any one of claims 1 to 8 being executed when the computer instructions are executed.
A computer readable storage medium comprising computer instructions, the method of claim 9 being executed when the computer instructions are executed.
A computer readable storage medium comprising computer instructions, the method of claim 10 being executed when the computer instructions are executed.
A computer program product, when the computer program product is executed, the method of any one of claims 1 to 8 being performed.
A computer program product, when the computer program product is executed, the method of claim 9 is performed.
A computer program product, when the computer program product is executed, such as The method described in claim 10 is performed.
A computer device comprising a memory and a processor, wherein the memory stores computer instructions, the processor being configured to perform the computer instructions to perform as claimed in any one of claims 1 to 8 The method described.
A computer device comprising a memory and a processor, wherein the memory stores computer instructions, the processor being configured to perform the method of claim 9 by executing the computer instructions.
A computer device comprising a memory and a processor, the memory storing computer instructions, the processor being configured to perform the method of claim 10 by executing the computer instructions.