WO2016058038A1 - Systems and methods for developing personal brands - Google Patents
Systems and methods for developing personal brands Download PDFInfo
- Publication number
- WO2016058038A1 WO2016058038A1 PCT/AU2015/050571 AU2015050571W WO2016058038A1 WO 2016058038 A1 WO2016058038 A1 WO 2016058038A1 AU 2015050571 W AU2015050571 W AU 2015050571W WO 2016058038 A1 WO2016058038 A1 WO 2016058038A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- brand
- module
- personal
- modules
- passion
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
- G06Q10/06316—Sequencing of tasks or work
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
- G06Q10/101—Collaborative creation, e.g. joint development of products or services
Definitions
- the present invention relates to systems and methods for developing personal brands.
- the present invention a method of developing a personal brand including the steps of: providing a number of activity modules, the activity modules are provided online and are arranged to be carried out by a user in a sequence to develop their personal brand; receiving inputs from users during the course of carrying out a module; generating a module output based on the received inputs; and wherein the module output serves as the input to one or more subsequent modules.
- the module output may include at least one a brand element, a brand promise, a brand ethic or a brand theme.
- the module output may include any one of a personal passion, a professional passion or a global passion.
- the present invention provides a system for developing personal brands including: means for providing a number of activity modules online, the activity modules are arranged to be carried out by users in a sequence to develop their personal brands; means for receiving inputs from users during the course of carrying out a module; means for generating a module output based on the received inputs; and wherein the module output serves as the input to one or more subsequent modules.
- Figure 1 is a schematic illustration of a system for developing personal brands
- Figure 2 illustrates a programme delivered by the system of figure 1;
- Figure 3 shows a BrandMe Window generated by the system of figure 1 ; and Figure 4 shows a Passion Frame generated by the system of figure 1.
- a system 10 for developing personal brands.
- the system 10 is embodied in an internet connected server computer 12 running suitably configured software under control of an operating system by way of a typical processor and memory architecture 14.
- Server 12 is connected to database 16 used for storing and retrieving information used in operating the system.
- Database 16 used for storing and retrieving information used in operating the system.
- router 18 communicates via the internet 20 by way of router 18 to receive and transmit information used in the system as will be later described.
- Server presents users with a guided programme which includes a series of activity modules.
- the modules include a combination of instructional video, images and text which inform the user and guide them in developing their own personal brand. Users are required to provide inputs in response to tasks and requests for information. These inputs are used to generate one or more outputs from a module. The module outputs are used as inputs to subsequent modules.
- a data map illustrates an example of a programme 100 delivered by system 10.
- the programme includes a number of activity modules which are assigned names Workshop 50, Develop 60, Evolve 70, Formalise 80, Implement 90, Nurture 110 and Empower 120.
- the Workshop activity module 50 a user is required to provide inputs to complete stages of the module.
- the system 10 Upon completion of the module 50, the system 10 generates module outputs BrandMe Window 52 and Passion Frame 54.
- BrandMe Window 52 An example of a BrandMe Window 52 is shown at figure 3 and includes four categories of information including Brand Element 52a, Brand Promise 52b, Brand Ethics 52c and Brand Theme 52d.
- FIG. 4 An example of a Passion Frame is shown at figure 4 and includes three categories of information including Personal Passion 54a, Professional Passion 54b and Global Passion 54c.
- module 50 the user provides inputs (A, B, C, D etc) in response to onscreen questions or requests for information such as by completing sentences, or choosing between previously provided responses. These inputs are used in preparing the module outputs shown in figures 3 and 4 as follows: Request Response Output
- module 50 Upon completion of module 50, the user is provided with the module outputs BrandMe Window 52 and Passion Frame 54.
- module 60 Develop This module builds upon module 50 Workshop.
- the module outputs BrandMe Window 52 and Passion Frame 54 are used as inputs
- module 60 a user is required to provide responses to onscreen requests for information and questions.
- a good picture can be an excellent source of K Image 68 inspiration for your brand. Search the web, your
- DEVELOP worksheet 66 is not shown. It is a collection of the users responses (H, I J etc).
- Image 68 is an image which they have found or created.
- system 10 By use of system 10, a user is instructed and guided to develop their own personal brand.
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- Business, Economics & Management (AREA)
- Human Resources & Organizations (AREA)
- Engineering & Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Strategic Management (AREA)
- Economics (AREA)
- General Physics & Mathematics (AREA)
- Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Marketing (AREA)
- Operations Research (AREA)
- Quality & Reliability (AREA)
- Tourism & Hospitality (AREA)
- General Business, Economics & Management (AREA)
- Game Theory and Decision Science (AREA)
- Development Economics (AREA)
- Educational Administration (AREA)
- Data Mining & Analysis (AREA)
- User Interface Of Digital Computer (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2015333581A AU2015333581A1 (en) | 2014-10-15 | 2015-09-23 | Systems and methods for developing personal brands |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2014904123 | 2014-10-15 | ||
AU2014904123A AU2014904123A0 (en) | 2014-10-15 | Systems and methods for developing personal brands |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2016058038A1 true WO2016058038A1 (en) | 2016-04-21 |
Family
ID=55745872
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/AU2015/050571 WO2016058038A1 (en) | 2014-10-15 | 2015-09-23 | Systems and methods for developing personal brands |
Country Status (2)
Country | Link |
---|---|
AU (1) | AU2015333581A1 (en) |
WO (1) | WO2016058038A1 (en) |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20090031217A1 (en) * | 2006-05-16 | 2009-01-29 | Tom Tysbo | Device and a Method for Generating Trademarks |
US20130290114A1 (en) * | 2012-04-30 | 2013-10-31 | PrestoBox Inc. | Methods and systems for generating a brand using contextual information |
-
2015
- 2015-09-23 WO PCT/AU2015/050571 patent/WO2016058038A1/en active Application Filing
- 2015-09-23 AU AU2015333581A patent/AU2015333581A1/en not_active Abandoned
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20090031217A1 (en) * | 2006-05-16 | 2009-01-29 | Tom Tysbo | Device and a Method for Generating Trademarks |
US20130290114A1 (en) * | 2012-04-30 | 2013-10-31 | PrestoBox Inc. | Methods and systems for generating a brand using contextual information |
Non-Patent Citations (1)
Title |
---|
BAKER, L. ET AL.: "Portland startup offers online branding solution for small companies", OREGONBUSINESS.COM, February 2013 (2013-02-01), pages 1 - 2, Retrieved from the Internet <URL:http://www.oregonbusiness.com/articles/122-february-2013/9102-portland-startup-offers-online-branding-solution-for-small-companies> [retrieved on 20151019] * |
Also Published As
Publication number | Publication date |
---|---|
AU2015333581A1 (en) | 2017-04-27 |
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