WO2016024816A1

WO2016024816A1 - Sns-based electronic commerce system and method

Info

Publication number: WO2016024816A1
Application number: PCT/KR2015/008455
Authority: WO
Inventors: 김선욱; 김민석; 정연준; 최호걸
Original assignee: (주) 산해홀딩스
Priority date: 2014-08-14
Filing date: 2015-08-12
Publication date: 2016-02-18
Also published as: KR101689696B1; KR20160021462A

Abstract

The present invention relates to an SNS-based electronic commerce system and method capable of using SNS to implement electronic commerce for people connected based on a relationship of trust, and capable of achieving maximum advertising and sales effects at minimum cost. An SNS-based electronic commerce system according to an embodiment of the present invention is an SNS (Social Network Service)-based electronic commerce system comprising a seller terminal, a first SNS terminal, a second SNS terminal, and an SNS server. The seller terminal transmits product information on a product for sale to the SNS server and registers same, the SNS server automatically relays the product information to the first SNS terminal that has formed an SNS relationship with the seller terminal, the SNS server automatically relays the product information to the second SNS terminal that has formed an SNS relationship with the first SNS terminal, and the product information from the seller terminal is characterized by being displayed on the main pages of the first SNS terminal and the second SNS terminal.

Description

SNS-based e-commerce system and method

The present invention relates to an SNS-based electronic commerce system and method. More specifically, SNS-based e-commerce systems and methods that can conduct e-commerce targeting people based on a trust relationship and achieve the maximum advertising and sales effect at the lowest cost. will be.

The Internet shopping mall is operated by a seller supplying or consigning a product to an internet shopping mall to expose an image of the product in a website, and a consumer purchases the exposed product. Alternatively, the seller operates the Internet shopping mall by himself, and posts the image and the product information of the product to be sold by himself in the Internet shopping mall, and sells the product through the product contents produced by the seller.

In the current Internet shopping mall operated as described above, even if the seller posts the product information on the internet shopping mall, the product cannot be immediately advertised to the general buyer. Therefore, the seller has to spend a separate excessive expense to promote the product sales. have. In addition, the current Internet shopping mall is a product that is sold by an unspecified number of sellers, there is a problem that it is difficult to trust the goods distributed by the seller. In addition, if there is a product of interest that the user needs frequently from the buyer's point of view, the buyer has a problem of repeating the search for the product of interest whenever the product of interest is needed.

The present invention is to provide a SNS-based electronic commerce system and method that can solve the above problems.

Specifically, the present invention provides an SNS-based electronic commerce system and method that can promote electronic commerce by increasing the reliability of a seller's posted product using a human network of SNS.

In particular, the present invention is to provide a SNS-based electronic commerce system and method that can achieve the maximum advertising and product sales effect at a minimum cost using SNS.

In order to achieve the above object, SNS-based electronic commerce system according to the present invention,

An electronic commerce system based on a social network service (SNS) including a seller terminal, a first SNS terminal, a second SNS terminal, and an SNS server,

The seller terminal transmits and registers product information on the product to be sold to the SNS server, and the SNS server automatically delivers the product information to the first SNS terminal in which an SNS relationship is formed with the seller terminal. The SNS server automatically delivers the product information to the second SNS terminal having an SNS relationship with the first SNS terminal, and the product information of the seller terminal on the main page of the first SNS terminal and the second SNS terminal. Is displayed.

The seller terminal may include selection means for selecting the SNS user or SNS means that the product information is posted, when registering the product information.

The SNS-based electronic commerce system, after forming an intermediate seller registration request to the seller terminal without forming an SNS relationship with the seller terminal, obtains the approval of the seller terminal or the SNS server and becomes an intermediate seller terminal. It may include.

The SNS-based e-commerce system forms an SNS relationship with the seller terminal, requests an intermediate seller registration to the seller terminal, and further obtains an intermediate seller terminal that becomes an intermediate seller terminal by obtaining approval of the seller terminal or the SNS server. It may include.

The apparatus may further include a third SNS terminal having an SNS relationship with the intermediate seller terminal, and a fourth SNS terminal having the third SNS relationship, wherein the SNS server stores the product information in the third SNS terminal and the third SNS terminal. The product information is automatically transmitted to the 4 SNS terminals, and the product information is displayed on the main pages of the third SNS terminal and the fourth SNS terminal.

The intermediate seller terminal may include a product information editing module for editing the product information.

There are at least two intermediate seller terminals, and there are a plurality of third SNS terminals forming an SNS relationship with each intermediate seller terminal, and at least one of the plurality of third SNS terminals is the respective intermediate seller. When the SNS relationship is formed in common with the terminal, the SNS server may give priority to any one of the two or more intermediate seller terminals.

The priority may be determined as a time ranking of the intermediate seller registration request for the seller terminal of the at least two intermediate seller terminals or a time ranking in which the seller terminal approves the at least two intermediate seller terminals.

In addition, the SNS-based e-commerce method according to the present invention,

As a SNS (Social Network Service) -based electronic commerce method comprising a seller terminal, a first SNS terminal, a second SNS terminal, and an SNS server,

Transmitting, by the seller terminal, product information on the sale product to the SNS server; Registering the transmitted product information with the SNS server; Extracting, by the SNS server, a first SNS terminal having an SNS relationship with the seller terminal and a second SNS terminal having an SNS relationship with the first SNS terminal; Transmitting the product information by the SNS server to the first SNS terminal and the second SNS terminal; And displaying the product information on the main pages of the first SNS terminal and the second SNS terminal.

The transmitting of the product information about the goods sold by the seller terminal to the SNS server may further include selecting an SNS user or an SNS means to receive the goods information.

In addition, the SNS-based electronic commerce method of the present invention, the terminal that does not form an SNS relationship with the seller terminal, the intermediate seller registration request to the seller terminal; If there is no response from the seller terminal to the intermediate seller registration request for a predetermined time, the intermediate seller registration request is approved by the SNS server, and if approved by the SNS server, the SNS relationship The terminal that does not form a may be an intermediate seller terminal that can sell the merchandise of the seller.

In addition, the SNS-based electronic commerce method of the present invention, the terminal that does not form an SNS relationship with the seller terminal, the intermediate seller registration request to the seller terminal; And the seller terminal approving or rejecting the intermediate seller registration request. If the seller terminal approves, the terminal that does not form the SNS relationship becomes an intermediate seller terminal capable of selling the seller's products. Can be.

In addition, the SNS-based electronic commerce method of the present invention, the terminal forming an SNS relationship with the seller terminal, the intermediate seller registration request to the seller terminal; If there is no response from the seller terminal to the intermediate seller registration request for a predetermined time, the intermediate seller registration request is approved by the SNS server, and if approved by the SNS server, the SNS relationship The terminal forming the may be an intermediate seller terminal that can sell the merchandise of the seller.

In addition, the SNS-based electronic commerce method of the present invention, the terminal forming an SNS relationship with the seller terminal, the intermediate seller registration request to the seller terminal; And the seller terminal accepting or rejecting the intermediate seller registration request, and if the seller terminal approves, the terminal forming the SNS relationship may be an intermediate seller terminal capable of selling the merchandise of the seller. have.

The SNS-based e-commerce method of the present invention may further include a third SNS terminal having an SNS relationship with the intermediate seller terminal, and a fourth SNS terminal having the third SNS relationship. Transmitting the product information to the third SNS terminal and the fourth SNS terminal; The method may further include displaying the product information on main pages of the third SNS terminal and the fourth SNS terminal.

The SNS server may receive the edited product information by the intermediate seller terminal, and transmit the edited product information to the third SNS terminal and the fourth SNS terminal.

Meanwhile, a plurality of third SNS terminals including at least two intermediate seller terminals and forming an SNS relationship with each intermediate seller terminal may be present, and at least one of the plurality of third SNS terminals may be selected from each other. When the SNS relationship is formed in common with the intermediate seller terminal, the SNS server may include giving priority to any one of the two or more intermediate seller terminals.

Here, the priority may be determined as a time ranking of an intermediate seller registration request for the seller terminal of the at least two intermediate seller terminals or a time ranking in which the seller terminal approves the at least two intermediate seller terminals.

According to the SNS-based electronic commerce system and method according to the embodiment of the present invention, there is an effect that the e-commerce can be promoted by increasing the reliability of the seller's posted product using the SNS human network.

In addition, there is an effect that can achieve the maximum advertising and product sales effect at a minimum cost using SNS.

1 is a block diagram showing the configuration of an SNS-based electronic commerce system according to an embodiment of the present invention.

2 is a diagram illustrating product information registered by a seller terminal 100 in an electronic commerce method using an SNS-based electronic commerce system according to an embodiment of the present invention, the first SNS terminal 200 and the second SNS terminal 300. Is a flow chart showing the process delivered to).

3 is an exemplary diagram illustrating the above process.

4 is an exemplary diagram illustrating the above process.

5 is an exemplary diagram illustrating the above process.

6 is an exemplary diagram illustrating the above process.

7 is an exemplary view illustrating the above process.

8 is a product information registered by the seller terminal 100 is transmitted to the third SNS terminal 500 by the intermediate seller terminal in the electronic commerce method using the SNS-based electronic commerce system according to an embodiment of the present invention A flowchart showing the process.

FIG. 9 is a flowchart illustrating a process in which a product related to product information registered by a seller terminal is purchased and determined by a final purchaser terminal in an SNS-based electronic commerce method according to an embodiment of the present invention.

10 is a flowchart illustrating a process of making a purchase decision through an intermediate seller terminal in an SNS-based electronic commerce method according to an embodiment of the present invention.

11 is a conceptual diagram illustrating an expansion of a sales network when using an SNS-based electronic commerce system and method according to an embodiment of the present invention.

Specific structural to functional descriptions of embodiments according to the inventive concept disclosed in the specification or the application are only illustrated for the purpose of describing embodiments according to the inventive concept, and according to the inventive concept. The examples may be embodied in various forms and should not be construed as limited to the embodiments set forth herein or in the application.

Embodiments according to the concept of the present invention may be variously modified and may have various forms, and specific embodiments will be illustrated in the drawings and described in detail in the present specification or application. However, this is not intended to limit the embodiments in accordance with the concept of the present invention to a particular disclosed form, it should be understood to include all changes, equivalents, and substitutes included in the spirit and scope of the present invention.

Terms such as first and / or second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another, for example, without departing from the scope of rights in accordance with the inventive concept, and the first component may be called a second component and similarly The second component may also be referred to as the first component.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, terms such as "comprise" or "have" are intended to indicate that there is a feature, number, step, action, component, part, or combination thereof that is implemented, and that one or more other features or numbers are present. It should be understood that it does not exclude in advance the possibility of the presence or addition of steps, actions, components, parts or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined herein. Do not.

1 is a block diagram showing the configuration of an SNS-based electronic commerce system according to an embodiment of the present invention. In the following description, various terminals may be physical terminals such as smart phones, PCs, etc. On the other hand, various terminals may be abstract terminals that represent accounts registered in an SNS domain. Therefore, even the same terminal according to the login account, the seller terminal 100, the first SNS terminal 200, the second SNS terminal 300, the NON-SNS terminal 400, the third SNS terminal 500, the fourth It may be any one of the SNS terminal 600.

As shown in FIG. 1, the SNS-based electronic commerce system 1 according to an embodiment of the present invention includes a seller terminal 100, a first SNS terminal 200, a second SNS terminal 300, and a NON−. The SNS terminal 400, the third SNS terminal 500, the fourth SNS terminal 600, the SNS server 700, and the network 10 may be included. Here, the first SNS terminal 200 is a terminal in which an SNS relationship is formed with the seller terminal 100, and the second SNS terminal 300 is a terminal in which an SNS relationship is formed with the first SNS terminal, and the NON-SNS terminal ( 400 is a terminal that does not form an SNS relationship with the seller terminal 100, the third SNS terminal 500 is a terminal that forms an SNS relationship with the NON-SNS terminal 400, the fourth SNS terminal 600 The third SNS terminal 400 and the terminal formed a SNS relationship.

Seller terminal 100, first SNS terminal 200, second SNS terminal 300, NON-SNS terminal 400, third SNS terminal 500, fourth SNS terminal 600, SNS server 700 ) May be interconnected via the network 10. Here, the terminal connected to the SNS server 700 and the network 10 through the seller terminal 100, the first SNS terminal 200, the second SNS terminal 300, NON-SNS terminal 400, the third SNS Although illustrated as a terminal 500 and a fourth SNS terminal 600, this is for convenience of description only, each of the first SNS terminal 200, the second SNS terminal 300, the NON-SNS terminal 400 The number of third SNS terminal 500 and fourth SNS terminal 600 is not limited thereto.

SNS server 700 is the seller terminal 100, the first SNS terminal 200, the second SNS terminal 300, NON-SNS terminal 400, the third SNS terminal 500, the fourth SNS terminal 600 ) Accesses the SNS shopping mall domain to execute the shopping mall program. In addition, the SNS server 700 forms an SNS relationship with the first SNS terminal 200 and the first SNS terminal 200 which have registered the product information by the seller terminal 100 and form an SNS relationship with the seller terminal 100. The product information registered by the seller terminal 100 is transmitted to one second SNS terminal 300.

In addition, the SNS server 700 provides a search means that allows the NON-SNS terminal 400 to search for product information registered by the seller terminal 100, and the NON-SNS terminal 400 for the searched product information. When an intermediate seller registration request is made to the seller terminal 100, the seller transfers the request to the seller terminal 100. In addition, when the seller terminal 100 approves or rejects the request, it forwards it to the NON-SNS terminal 400. On the other hand, if there is no response from the seller terminal 100 for a predetermined time for the intermediate seller registration request, whether the SNS server 700 meets the intermediate seller terminal conditions set by the seller terminal 100; By determining the NON-SNS terminal 400 can pass the approval or rejection. If the seller terminal 100 does not set an intermediate seller terminal condition and there is no response from the seller terminal 100, the seller terminal 100 may approve after a predetermined time elapses without a determination process.

In addition, the SNS server 700 is the seller terminal 100, the first SNS terminal 200, the second SNS terminal 300, NON-SNS terminal 400, the third SNS terminal 500, the fourth SNS terminal Information about the SNS relationship of 600, personal information and sales history information of each terminal can be managed.

In addition, the SNS server provides an SNS shopping mall application that can be used in communication means such as smart phones, PDAs, notebook computers, PCs. Other functions and operations of the SNS server 700 will be described later in the corresponding part.

The seller terminal 100, the first SNS terminal 200, the second SNS terminal 300, the NON-SNS terminal 400, the third SNS terminal 500, the fourth SNS terminal 600, and the like are provided to the SNS user. It is a terminal capable of communicating, such as a smart phone, PDA, notebook, PC, etc., used to download and execute the SNS shopping mall app (or program), or may be a terminal equipped with this app in advance.

The seller terminal 100 may transmit and register product information regarding a product to be sold to the SNS server 700 in order for the seller to sell the product. That is, the seller terminal 100 may register the product information by accessing the domain of the SNS server 700 through an internet browser or an SNS shopping mall app according to the seller's manipulation.

In this case, the SNS server 700 may extract a terminal forming an SNS relationship with the seller terminal 100, and form an SNS relationship with the seller terminal 100 using the product information transmitted from the seller terminal 100. It can be transmitted to the terminal. As a result, the first SNS terminal 200 may receive the product information transmitted from the seller terminal 100 to the SNS server 700. Here, the seller terminal 100 may select a specific user or a specific SNS means that the product information is to be posted so that the product information is exposed only to the desired user. To this end, when the seller terminal 100 registers the product information, the user interface of the seller terminal 100 may include a user or SNS selecting means 110 (see FIG. 5).

In addition, the user interface of the seller terminal 100, the NON-SNS terminal 400 may include an intermediate seller registration determining means for approving or rejecting when the seller terminal 100 requests the intermediate seller registration. . On the other hand, the intermediate seller registration request may be a first SNS terminal or a second SNS terminal. In addition, when the intermediate seller registration request is sold by the intermediate seller terminal described below, the intermediate seller terminal may request a fee rate that the intermediate seller terminal wants to receive. In this case, when there is no response of the seller terminal 100 for a predetermined time with respect to the intermediate seller registration request of the first SNS terminal or the second SNS terminal, as in the case of the NON-SNS terminal 400 described above, SNS It may be approved or rejected by the server 700.

The first SNS terminal 200 is a terminal which forms an SNS relationship with the seller terminal 100, and is connected to the SNS server 700 and the seller terminal 100 on the network 10, so that the seller terminal 100 is connected to the seller terminal 100. The transmitted product information can be automatically received by the SNS server 700. As a result, when the first SNS terminal accesses the SNS domain, product information registered by the seller terminal 100 is automatically registered and exposed on the main page of the user.

In addition, the second SNS terminal 300 is a terminal which forms an SNS relationship with the first SNS terminal 200, and is connected to the SNS server 700 and the first SNS terminal 200 on the network 10, Product information received by the first SNS terminal 200 may be automatically received by the SNS server 700. As a result, when the second SNS terminal accesses the SNS domain, the product information received by the first SNS terminal 200 is automatically registered and exposed on the main page of the user. In addition, the received product information may be displayed which product information transmitted from the SNS terminal.

Meanwhile, the SNS server performs the automatic delivery of the product information to the terminal (first SNS terminal) having a primary SNS relationship with the seller and the terminal (second SNS terminal) having a secondary SNS relationship. It may not be performed on the terminal having the SNS relationship with the second SNS terminal. This means that if the SNS relationship is far from the seller, trust in the product information intended by the present invention is not formed, and excessive product information is posted on the main page of the SNS user so that the SNS user's interest information is covered by other information. This is to prevent. Of course, the present invention is not limited thereto, and product information of a seller terminal may be automatically delivered to a terminal in which an SNS relationship is formed with a second SNS terminal and a terminal in which an SNS relationship is formed below.

On the other hand, when the NON-SNS terminal 400 does not form an SNS relationship with the seller terminal 100 requests the seller terminal 100 the intermediate seller registration, and the seller terminal 100 approves it, the seller terminal 100 ) And the third SNS terminal 500 and the fourth SNS terminal (1) having the primary or secondary SNS relationship formed by the SNS server 700 with the NON-SNS terminal 400 even if there is no primary or secondary SNS relationship. Product information registered by the seller terminal 100 is automatically delivered to 600 and is exposed to the main page of the user of the third SNS terminal 500 and the fourth SNS terminal 600. Here, the terminal approved by the seller terminal 100 as an intermediate seller is referred to as an intermediate seller terminal.

In this case, if another NON-SNS terminal also requests an intermediate seller registration and is approved by the seller terminal 100 to become an intermediate seller terminal, the terminal that has formed a primary or secondary SNS relationship with the two intermediate seller terminals The same product information registered by the seller terminal 100 may be overlapped and exposed. Since overlapping exposure of the same product may eventually cause doubt about the authenticity of the product information, it is preferable to be delivered only by one intermediate seller terminal.

To this end, the SNS server judges the time ranking of the intermediate seller registration request or the time ranking of the seller's approval when an intermediate seller registration request is made by several intermediate seller terminals, and overlaps only the priority person according to the result of the first act. Product information can be posted in the lower SNS terminal of the range. In addition, it is possible to induce competition between the intermediate seller terminal, thereby promoting the sale of goods. Here, whether the rank of the intermediate seller registration request or the rank of the intermediate seller registration approval may be determined by the setting of the seller or set in the SNS server itself.

In the above description, it has been described that the intermediate seller registration request is performed by the NON-SNS terminal, but is not necessarily limited thereto. That is, if necessary, the first SNS terminal 200 having an SNS relationship with the seller terminal 100 may also receive an intermediate seller registration request and be approved by the seller terminal 100 to become an intermediate seller terminal. Thus, when any one of the first SNS terminal 200 becomes an intermediate seller terminal, the seller terminal 100 is connected to the second SNS terminal 300 having an SNS relationship with the terminal and the terminal having an SNS relationship with the second SNS terminal. Registered product information may be exposed.

As mentioned above, the terminal may be a physical terminal such as a smartphone or a PC, but more preferably, the terminal may be an abstract terminal that means an account registered in the SNS domain. Accordingly, the intermediate seller terminal may mean, for example, a user having a specific account in a twitter site.

The intermediate seller terminal approved as the intermediate seller may process product information registered in the SNS domain by the seller terminal 100. That is, the intermediate seller terminal may add information such as a picture or text so as to promote the sale of the product without changing the received product information. That is, the product information is processed by the intermediate seller terminal, and the terminal having a primary or secondary SNS relationship with the intermediate seller terminal is not the product information registered by the seller terminal 100, but edited by the intermediate seller terminal. Product information is exposed. In this case, the edited product information may not expose information about the original seller. For example, the edited product information may prevent the original seller's photo, name, link information, and the like from being exposed. This has the effect of preventing the terminal having a primary or secondary SNS relationship with the intermediate seller terminal directly accessing the original seller through the product information, thereby improving the sales motivation of the intermediate seller terminal. have.

To this end, the intermediate seller terminal may be provided with a product information editing module that can edit the product information from the SNS server. The product information editing module may be provided at the moment of becoming an intermediate seller terminal, or may be provided together when downloading an SNS shopping mall app for the first time.

On the other hand, in the embodiment of the present invention, the intermediate seller terminal may not only substitute the advertisement for the goods registered by the seller terminal 100, but also represent the sale. Therefore, a terminal (including a terminal which does not form an SNS relationship but checks the product information through a search) that has formed an SNS relationship with the intermediate seller terminal may check the product information posted on the intermediate seller terminal, make a purchase decision, and pay a payment. When the purchase decision and the payment are executed by the terminal, the result is transmitted to the SNS server. The SNS server distributes the corresponding price according to a predetermined fee rate between the seller terminal 100 and the intermediate seller terminal.

On the other hand, on the contrary, the intermediate seller registration request may be requested from the seller terminal 100 to a specific SNS terminal, the SNS terminal receiving this request may be an intermediate seller terminal by approving it. The intermediate seller registration request from the seller terminal 100 can be directly requested to the terminal (user account) when there is a terminal (user account) that the seller terminal 100 knows. For example, if a seller wants to sell a camera, and a specific SNS user is known or known about the camera as an expert or power user in the SNS domain, then the seller is the intermediate seller for the camera of the seller directly to that SNS user terminal (user account). In the middle of requesting to be a terminal registration request can be made. The intermediate seller registration request from the seller terminal may also include a commission rate to be paid by the seller.

On the other hand, the SNS domain managed by the SNS server includes a search window for supporting a user's search. When an SNS user logs in and searches for an SNS domain, the main page of the SNS domain displays the search query related information of the account that is in the primary SNS relationship with the logged-in SNS user, among the information including the search terms, As such, information related to the search word of the account having the second SNS relationship may be displayed, and information related to the search word of the account having no SNS relationship may be displayed next.

In this way, the information of the user who is related to the SNS user can be checked first, and the information that is first exposed can be more trusted to promote product purchase.

In the embodiment of the present invention, the intermediate seller terminal is dependent on the seller terminal 100 in the approval of the sale, but is independent of the seller terminal 100 in the sale of the product. Therefore, it has a position substantially equivalent to the seller terminal 100. That is, as the product information registered by the seller terminal 100 is automatically transmitted to the terminal which forms the primary and secondary SNS relationship of the seller terminal 100 by the SNS server, the intermediate seller terminal by the SNS server. Product information delivered by is automatically delivered to the terminal forming the primary and secondary SNS relationship of the intermediate seller terminal, the purchase decision and payment by the lower SNS terminal (500, 600) of the intermediate seller terminal is the intermediate seller It is intended for the terminal, not for the seller terminal. This relationship is shown in detail in FIG.

3 to 7 are exemplary views illustrating the above process. 3 to 5 illustrate the case where the left side is a smartphone and the right side is a PC.

As shown in FIG. 2, first, the seller terminal 100 accesses the SNS domain. (S110) FIG. 3 illustrates a screen of the SNS domain displayed on the seller terminal in a state in which the seller terminal 100 is connected to the SNS domain. Is illustrated. The illustrated screen is a representative screen provided by the SNS domain.

Next, the user logs in using the account information of the seller terminal 100 in the connected domain (S120). FIG. 4 illustrates a state in which the seller terminal 100 logs in from the SNS domain. While logged in, the main page of the seller terminal displays existing product information or posts registered by the seller, product information or posts of other users who have formed an SNS relationship with the seller.

Next, the seller terminal inputs and registers information about a new product to be sold (S130).

Next, a range in which the product information is exposed is selected (S140). For example, as shown in FIG. 5, all "is selected to be exposed to all SNS users who have an SNS relationship with themselves, or an SNS relationship with oneself. The Follower Choice may be selected to expose only to a specific user among the SNS users in the SNS, or may be selected to be exposed through a specific SNS among various kinds of SNSs.

In order to selectively expose the product information, not all SNS users who have an SNS relationship with themselves are interested in the product, and the seller is interested in which field the SNS user is interested in because of the characteristics of the SNS. Since it is often known in advance, there is an advantage that can prevent the provision of unnecessary information to familiar SNS users and provide customized information to the corresponding users. This also strengthens the established trust between sellers and buyers.

When the seller terminal completes the step S140, the SNS server 700 extracts the first SNS terminal 200 forming an SNS relationship with the seller terminal 100, and receives the product information transmitted from the seller terminal 100. Transmit to the first SNS terminal 200. (S150)

Next, the SNS server 700 extracts the second SNS terminal 300 forming an SNS relationship with the first SNS terminal 200, and stores the product information transmitted from the first SNS terminal 200 in the second SNS. Transmit to the terminal 300. (S160)

In FIG. 7, as a result of performing steps S110 to S160, ① product information is registered by the seller terminal 100, ② product information is transmitted to the first SNS terminal 200, and the main page of the first SNS terminal. Is exposed to, ③ product information is delivered to the second SNS terminal 300, and the main page of the second SNS terminal is exposed.

As shown in FIG. 8, first, an arbitrary user accesses an SNS domain through a terminal and searches for a product. (S210) Here, a terminal (or a site account) used by the user may be connected to the seller terminal 100. It may be a NON-SNS terminal 400 does not form an SNS relationship.

Next, if you want to sell for any one or more products among the searched products, the seller terminal 100 requests the intermediate seller registration (S220).

Next, the SNS server 700 transmits the intermediate seller registration request to the seller terminal 100 (S230).

Next, the seller terminal 100 determines whether to approve the request. (S240)

Next, if the seller terminal 100 approves the request, the terminal making the request becomes an intermediate seller terminal, and the SNS server delivers the product information registered by the seller terminal 100 to the intermediate seller terminal (S250).

Next, the SNS server extracts the third SNS terminal 500 forming an SNS relationship with the intermediate seller terminal, and transmits the product information transmitted from the seller terminal 100 to the third SNS terminal 500. (S260)

Next, the SNS server extracts the fourth SNS terminal 600 forming an SNS relationship with the third SNS terminal 500, and displays the product information transmitted from the seller terminal 100 in the fourth SNS terminal 600. To transmit (S270).

In this case, as described above, when there are two or more intermediate seller terminals, and there are terminals in which an SNS relationship is formed in common with each intermediate seller terminal, the rank in time of the intermediate seller registration request or the time rank of seller approval is determined. According to the result of the first act, the product information is transmitted only to the preferred person.

9 is a product related to the product information registered by the seller terminal in the e-commerce method using the SNS-based e-commerce system according to an embodiment of the present invention to the end buyer terminal (for example, the second or third SNS terminal) The process of making a purchase decision will be described. Here, the SNS will be described with an example of a tweeter with a follower. Hereinafter, the terminal may mean an account registered in the Twitter domain.

First, Kim Gap-dong is executed by touching the SNS shopping mall app installed on his smartphone and log in. (S310) Existing product information registered by the seller unrelated to the main store is posted indiscriminately, SNS of the present invention When the shopping mall app is executed and logged in, information about products sold by users having an SNS relationship with themselves may be posted. Here, the posted product information may be posted on the product information posted by the primary follower having an SNS relationship with the product information posted by the secondary follower following the primary follower. That is, Kim Gap-dong corresponds to the first SNS terminal in the first follower position, and Kim Gap-dong corresponds to the second SNS terminal in the second follower position.

Therefore, Kim Gap-dong can check the product information sold by the user linked to his and SNS through his main page on Twitter. (S320) The SNS shopping mall app of the present invention can check only the product information of the user associated with it. Therefore, it is possible to have confidence in the product information posted on its main page rather than the product information posted in other shopping malls. In addition, since it is product information posted by users having a common interest, it may be product information customized to Kim Gap-dong. Therefore, Kim Gap-dong can check the product information of the desired product without a separate search.

After checking the product information of the user associated with him, Kim Gap-dong may select one or more of the posted product information to purchase the product. (S330) Meanwhile, the SNS server managing the SNS shopping mall app is posted to the account that Gap-dong follows. The product information is transferred to the follower account following Kim Gap-dong's account. That is, even if the product information is not posted by Kim Gap-dong can be delivered to the follower account of Kim Gap-dong, it is possible to effectively deliver the product information of a specific user to users with a common interest.

10 illustrates a process of making a purchase decision through an intermediate seller terminal in an electronic commerce method using an SNS-based electronic commerce system according to an embodiment of the present invention. Here, the SNS will be described with an example of a Twitter where a follower exists. Hereinafter, the terminal may mean an account registered in the Twitter domain.

Kim Eul-dong is executed by touching the SNS shopping mall app installed on his terminal and log in. (S410) When executing the SNS shopping mall app of the present invention, information about products sold by users having an SNS relationship with their own is posted, Through the search, users who do not have an SNS relationship with themselves can check the products sold. (S420)

While checking the searched products, Kim Eul-Dong may request the seller to request an intermediate seller registration for a product that is not his product but wants to sell (S430). You can refuse.

If the seller approves the middle seller registration request of Kim Eul-dong, the SNS server automatically delivers the product information posted by the seller to the primary and secondary followers of Kim Eul-dong and Kim Eul-dong (S440). You can enter additional product information for the product's article information posts. Of course, it does not change the product information itself posted by the original seller, but can be added.

The primary and secondary followers of Kim Eul-dong can check the seller's product information on their main page and purchase them (S450). At this time, the products sold in the middle of the account of Kim Eul-dong, which he follows on the main page of the primary followers This is to confirm the information, not to confirm the product information posted by the original seller. In other words, Kim Eul-dong is regarded as a seller from Kim Eul-dong's primary follower. This is because the primary follower, who has a trust relationship with Kim Eul-dong, trusts Kim Eul-dong, and does not have a trust relationship with the original seller. Therefore, it is not effective to promote the information of the original seller to Kim Eul-dong's primary followers. Because.

When the primary follower of Kim Eul-dong has purchased the original seller's product, the purchase decision and payment of the sale are made to Kim Eul-dong, which is an intermediate seller, regardless of the original seller. Delivered. The SNS server distributes the price according to the set fee rate between the original seller and the intermediate seller. (S460)

Meanwhile, in addition to Kim Eul-dong, a third user may check the seller's product information, and may make an intermediate seller registration request to the seller, and the seller may approve the third user's registration request. When the seller approves the intermediate seller registration request of the third user, the SNS server delivers the product information posted by the seller to the primary follower of the third user.

At this time, Kim Eul-dong and the third user is likely to share a common interest, and therefore, followers of Kim Eul-dong and the third user may overlap. If the followers of Kim Eul-dong and the third user overlap, the SNS server judges the time ranking of the middle seller registration request of Kim Eul-dong and the third user or the time ranking of the seller's approval, and the seller only to the preferred person according to the result of the first act. Product information posted by can be posted to the followers of the overlapping range. That is, for example, among the users a, b, and c, user a is a common follower, b is a follower of Kim Eul-dong, c is a follower of a third user, and Kim Eul-dong first requested an interim seller registration or approval for Kim Eul-dong. In this case, users a and b receive product information from Kim Eul-dong, and user c receives product information from a third user.

Whether the priority for the follower is the rank of the intermediate seller registration request or the rank of the intermediate seller registration approval may be determined by the seller's setting or set in the SNS server itself.

Although the preferred embodiments of the present invention have been shown and described above, the present invention is not limited to the specific preferred embodiments described above, and the present invention belongs to the present invention without departing from the gist of the present invention as claimed in the claims. Various modifications can be made by those skilled in the art, and such changes are within the scope of the claims.

100: seller terminal

200: first SNS terminal

300: second SNS terminal

400: NON-SNS terminal

500: third SNS terminal

600: fourth SNS terminal

700: SNS Server

The present invention relates to an SNS-based e-commerce system and method that can perform e-commerce targeting people based on a trust relationship using SNS, and can achieve maximum advertisement and sales effect with minimal cost. In the case of the present invention, it is possible to promote the electronic commerce by increasing the reliability of the posted product of the seller by using the human network of the SNS.

Claims

An electronic commerce system based on a social network service (SNS) including a seller terminal, a first SNS terminal, a second SNS terminal, and an SNS server,

The seller terminal registers the product information for the product to sell to the SNS server,

The SNS server automatically delivers the product information to the first SNS terminal having an SNS relationship with the seller terminal,

The SNS server automatically delivers the product information to the second SNS terminal in the SNS relationship with the first SNS terminal,

Product information of the seller terminal is displayed on the main page of the first SNS terminal and the second SNS terminal

SNS based e-commerce system.
In claim 1,

The seller terminal is SNS-based electronic commerce system comprising a selection means for selecting the SNS user or SNS means that the product information is posted, when registering the product information.
In claim 1,

The SNS-based e-commerce system,

SNS-based electronics including an intermediate seller terminal which becomes an intermediate seller terminal after receiving an approval of the seller terminal or the SNS server after requesting the intermediate seller registration to the seller terminal without forming an SNS relationship with the seller terminal Commerce system.
In claim 1,

The SNS-based e-commerce system,

Forming an SNS relationship with the seller terminal, after the intermediate seller registration request to the seller terminal, further comprising an intermediate seller terminal to become an intermediate seller terminal by obtaining the approval of the seller terminal or the SNS server SNS-based electronic commerce system.
In claim 3,

And a third SNS terminal in which an SNS relationship is formed with the intermediate seller terminal, and a fourth SNS terminal in which the third SNS relationship is formed.

The SNS server automatically delivers the product information to the third and fourth SNS terminal,

SNS-based electronic commerce system that the product information is displayed on the main page of the third and fourth SNS terminal.
In claim 4,

And a third SNS terminal in which an SNS relationship is formed with the intermediate seller terminal, and a fourth SNS terminal in which the third SNS relationship is formed.

The SNS server automatically delivers the product information to the third and fourth SNS terminal,

SNS-based electronic commerce system that the product information is displayed on the main page of the third and fourth SNS terminal.
In claim 3,

The intermediate seller terminal SNS-based electronic commerce system that includes a product information editing module for editing the product information.
In claim 4,

The intermediate seller terminal SNS-based electronic commerce system that includes a product information editing module for editing the product information.
In claim 3,

There are at least two intermediate seller terminals, and there are a plurality of third SNS terminals forming an SNS relationship with each intermediate seller terminal, and at least one of the plurality of third SNS terminals is the respective intermediate seller. If the SNS relationship is formed in common with the terminal,

The SNS server is a SNS-based electronic commerce system that gives priority to any one of the middle seller terminal of the at least two intermediate seller terminal.
In claim 4,

There are at least two intermediate seller terminals, and there are a plurality of third SNS terminals forming an SNS relationship with each intermediate seller terminal, and at least one of the plurality of third SNS terminals is the respective intermediate seller. If the SNS relationship is formed in common with the terminal,

The SNS server is a SNS-based electronic commerce system that gives priority to any one of the middle seller terminal of the at least two intermediate seller terminal.
In claim 9,

The priority is SNS-based electronics that determine the priority of the middle seller registration request for the seller terminal of the two or more intermediate seller terminal or the time priority that the seller terminal approved the two or more intermediate seller terminal. Commerce system.
In claim 10,

The priority is SNS-based electronics that determine the priority of the middle seller registration request for the seller terminal of the two or more intermediate seller terminal or the time priority that the seller terminal approved the two or more intermediate seller terminal. Commerce system.
As a SNS (Social Network Service) -based electronic commerce method comprising a seller terminal, a first SNS terminal, a second SNS terminal, and an SNS server,

Transmitting, by the seller terminal, product information on the sale product to the SNS server;

Registering the transmitted product information with the SNS server;

Extracting, by the SNS server, a first SNS terminal having an SNS relationship with the seller terminal and a second SNS terminal having an SNS relationship with the first SNS terminal;

Transmitting the product information by the SNS server to the first SNS terminal and the second SNS terminal; And,

Displaying the product information on main pages of the first SNS terminal and the second SNS terminal.

SNS-based e-commerce method comprising a.
In claim 13,

The step of transmitting the product information about the goods sold by the seller terminal to the SNS server,

SNS-based electronic commerce method further comprises the step of selecting the SNS user or SNS means for receiving the product information.
In claim 13,

Making an intermediate seller registration request to the seller terminal by a terminal that does not form an SNS relationship with the seller terminal;

If there is no response from the seller terminal to the intermediate seller registration request for a predetermined time, the intermediate seller registration request is approved by the SNS server,

If approved by the SNS server, SNS-based electronic commerce method that the terminal does not form the SNS relationship is an intermediate seller terminal that can sell the merchandise of the seller.
In claim 13,

Making an intermediate seller registration request to the seller terminal by a terminal that does not form an SNS relationship with the seller terminal;

Approving or rejecting the seller terminal for the intermediate seller registration request,

If the seller terminal approves, the SNS-based electronic commerce method that the terminal that does not form the SNS relationship is an intermediate seller terminal that can sell the merchandise of the seller.
In claim 13,

A terminal forming an SNS relationship with the seller terminal making an intermediate seller registration request to the seller terminal;

If there is no response from the seller terminal to the intermediate seller registration request for a predetermined time, the intermediate seller registration request is approved by the SNS server,

If approved by the SNS server, SNS-based electronic commerce method that the terminal forming the SNS relationship is an intermediate seller terminal that can sell the merchandise of the seller.
In claim 13,

A terminal forming an SNS relationship with the seller terminal making an intermediate seller registration request to the seller terminal;

Approving or rejecting the seller terminal for the intermediate seller registration request,

If the seller terminal approves, SNS-based electronic commerce method that the terminal forming the SNS relationship is an intermediate seller terminal that can sell the merchandise of the seller.
In claim 15,

And a third SNS terminal in which an SNS relationship is formed with the intermediate seller terminal, and a fourth SNS terminal in which the third SNS relationship is formed.

Transmitting, by the SNS server, the product information to the third and fourth SNS terminals;

And displaying the product information on the main pages of the third SNS terminal and the fourth SNS terminal.
The method of claim 16,

And a third SNS terminal in which an SNS relationship is formed with the intermediate seller terminal, and a fourth SNS terminal in which the third SNS relationship is formed.

Transmitting, by the SNS server, the product information to the third and fourth SNS terminals;

And displaying the product information on the main pages of the third SNS terminal and the fourth SNS terminal.
The method of claim 17,

And a third SNS terminal in which an SNS relationship is formed with the intermediate seller terminal, and a fourth SNS terminal in which the third SNS relationship is formed.

Transmitting, by the SNS server, the product information to the third and fourth SNS terminals;

And displaying the product information on the main pages of the third SNS terminal and the fourth SNS terminal.
The method of claim 18,

And a third SNS terminal in which an SNS relationship is formed with the intermediate seller terminal, and a fourth SNS terminal in which the third SNS relationship is formed.

Transmitting, by the SNS server, the product information to the third and fourth SNS terminals;

And displaying the product information on the main pages of the third SNS terminal and the fourth SNS terminal.
In claim 15,

The SNS server receives the product information edited by the intermediate seller terminal, and transmits the edited product information to the third and fourth SNS terminal SNS-based electronic commerce method
The method of claim 15,

There are at least two intermediate seller terminals, and there are a plurality of third SNS terminals forming an SNS relationship with each intermediate seller terminal, and at least one of the plurality of third SNS terminals is the respective intermediate seller. If the SNS relationship is formed in common with the terminal,

The SNS server SNS-based electronic commerce method comprising the step of giving a priority to any one of the intermediate seller terminal of the at least two intermediate seller terminal.
The method of claim 16,

There are at least two intermediate seller terminals, and there are a plurality of third SNS terminals forming an SNS relationship with each intermediate seller terminal, and at least one of the plurality of third SNS terminals is the respective intermediate seller. If the SNS relationship is formed in common with the terminal,

The SNS server SNS-based electronic commerce method comprising the step of giving a priority to any one of the intermediate seller terminal of the at least two intermediate seller terminal.
In claim 24,

The priority is SNS-based electronics that determine the priority of the middle seller registration request for the seller terminal of the two or more intermediate seller terminal or the time priority that the seller terminal approved the two or more intermediate seller terminal. Commerce method.
In claim 25,

The priority is SNS-based electronics that determine the priority of the middle seller registration request for the seller terminal of the two or more intermediate seller terminal or the time priority that the seller terminal approved the two or more intermediate seller terminal. Commerce method.