WO2015035424A1

WO2015035424A1 - Tracking content through serial presentation

Info

Publication number: WO2015035424A1
Application number: PCT/US2014/054867
Authority: WO
Inventors: Francis Abbott WALDMAN; Maik Steffen MAURER; Oleg SKRYPNYUK; Joshua PROULX; Ondrej VANHA
Original assignee: Spritz Technology, Inc.
Priority date: 2013-09-09
Filing date: 2014-09-09
Publication date: 2015-03-12
Also published as: EP3044752A1; EP3044752A4

Abstract

Computer systems, methods, and computer program products for tracking content using serial presentation are disclosed. Some embodiments track an aggregated quantity of words displayed by Rapid Serial Visual Presentation (RSVP) in a digital media item across a plurality of user electronic devices. Some embodiments track what words are displayed by RSVP. Some embodiments track a percentage of words displayed by RSVP across a plurality of user sessions. Some embodiments track trends in the percentage of words displayed by RSVP. Some embodiments use RSVP tracking and trending information to enhance search results. Some embodiments analyze RSVP consumption across a plurality of sessions to determine opportunities for improving content consumption and improving selection of sub-content items. These and other embodiments are further disclosed herein.

Description

TRACKING CONTENT THROUGH SERIAL PRESENTATION

Inventors: Francis Abbott Waldman, Maik Steffen Maurer, Oleg Skrypnyuk, Joshua Proulx, and Ondrej Vanha

[0001] This application claims priority to U.S. Provisional Application Serial Number 61/875112 filed on September 9, 2013 and U.S. non-provisional application Serial Number 14/047975 filed on October 7, 2013. The subject matter of this application is also related to the subject matter of the following co-pending U.S. patent applications: U.S. Application Serial Number 13/547,982 filed on July 12, 2012; U.S. Application Serial Number 13/919,848 filed June 17, 2013; and U.S. Application Serial Number 13/730,163 filed on December 28, 2012.. The disclosures of all five of these applications are hereby incorporated by reference in their entirety.

BACKGROUND

[0002] Electronic devices and systems are frequently relied upon to provide information to users. Content providers and distributors naturally desire to track usage of that content. Content providers and advertisers rely on tracking content use and advertisement use on the Internet to determine appropriate distribution and pricing schemes and to identify relevant content and ads to present to particular users. Providers of paid content typically either offer subscriptions to periodicals or content libraries and/or offer per item pricing for particular publications.

[0003] Presently available systems for tracking content usage typically determine whether a particular piece of content was accessed by a user by, for example, tracking page hits for freely available content and tracking purchases of and/or logins to restricted access content. Also, techniques have been proposed for determining and tracking certain types of interactions with webpage content such as scrolling (see, for example, "Advanced Content Tracking with Google Analytics: part 1" posted February 21, 2012 at http://cutroni.com/blog/2012/02/21/advanced- content-tracking-with-google-analytics-part-l/#wrap .

SUMMARY

[0004] Although existing content tracking schemes can determine whether content was accessed, systems and methods are needed to better determine whether content, particularly text content, was in fact consumed, i.e., read by the user. Also, there is a need to better track partial consumption to determine, for example, how much text in a given piece of content was read. This can facilitate better content targeting as well as more accurate and flexible pricing schemes. Furthermore, more accurately determining whether and how much of a particular piece of content was consumed can facilitate providing more accurate search results than simply relying on known metrics such as page hits and links.

[0005] Communications devices, including PCs, smartphones, tablets, e-readers, etc. continue to grow in popularity, and have become an integral part of both personal and business communications. As a result, users continue to spend more time using their communications devices during the course of a day reading e-mails, reading web sites, sending short message service (SMS) messages, etc.

[0006] Rapid serial visual presentation (RSVP) is a method of displaying textual content in which each word of the textual content is displayed in sequential order, one at a time, at a certain display rate, at a fixed location on a display. RSVP was first introduced in the 1970s as a technique for presenting text one word at a time in a display. Many references since then have provided information on the use of RSVP in a variety of applications.

Commercially available products based on RSVP include "Zap Reader" (www.zapreader.com/reader) and

"Spreeder" (www.spreeder.com). Some prior methods exist for improving the effectiveness of an RSVP by varying the display time of a word in the display based on word length and word type (see, USP 6,130,968 to Mclan et al. ("Mclan")) and based on word frequency (see WO/37256 by Goldstein et al. ("Goldstein 2002")). While these techniques are beneficial in improving comprehension of the displayed text, new techniques and methods are needed to further increase a user's reading speed, and improve the presentation of dense content on electronic displays.

[0007] Isolated efforts have also been made to apply RSVP to particular applications (e.g., email applications) in mobile communications devices (see US 2011/0115819 by Hanson). However, the challenges and opportunities for integrating RSVP into user interfaces for increasing the density of displayable content remain largely unexplored. Moreover, despite the increased need for more accurately tracking content consumption, RSVP has not yet been exploited for that purpose.

[0008] In accordance with embodiments of the present invention, computer-implemented methods, computer program products, and systems are provided for provisioning content and tracking content use, the content including textual content that is displayable using RSVP. A particular embodiment identifies content, including textual content, to be displayed using RSVP on an electronic device to a user, displays that content to the user using RSVP, and generates content tracking information by tracking a number of words of the textual content that is displayed using RSVP. In some embodiments, a user session identifier is stored and related to a content identifier in an electronic database.

[0009] In some embodiments, other variables are tracked and stored and are associated with the content identifier including, for example, variables that track a number of total words, a number of words left or remaining in content, a block size, a number of words downloaded, a block finished indicator and a content finished indicator. In some embodiments, reading speed is calculated and used to select content and/or determine aspects of content presentation. In some embodiments, tracked textual content is provided in the context of tracked content including various mixed media types including, for example, maps, images, video, audio, and/or augmented reality.

[0010] In some embodiments, tracked RSVP data is aggregated by user, media, and other categories. In some embodiments, RSVP aggregated data analytics (including totals, averages, percentages, and/or rates of change corresponding to such data) corresponding to digital media items are utilized to determine or enrich search ranking results related to those items. In other embodiments, RSVP data is used to track the amount or percentage of words that users viewed prior to leaving a content item. In a particular aspect of such an embodiment, particular words or keywords that are near points at which significant user exits occur are tracked and graphically displayed so that a content provider can analyze how to potentially alter content to improve reader retention rates. Also, in some embodiments, the number of user selections of displayed sub-content within a particular piece of content is tracked and graphically displayed relative to a percentage of words read. In some embodiments, drops in total user sessions and corresponding rises in total selections of sub-content items are used to compute, for each drop in sessions between sentences, a relative drop ratio.

BRIEF DESCRIPTION OF THE DRAWINGS

[0011] Figure 1 is a diagram of a computer system in the context of a computer network in accordance with one embodiment of the present invention.

[0012] Figure 2a is a block diagram of exemplary software modules included in the computer program product loaded on the user device of Figure 1 in accordance with one embodiment of the present invention.

[0013] Figure 2b shows a specific implementation of the embodiment of Figure 2a in which the specific RSVP-enabled applications include both video-related applications and an augmented reality (AR) application.

[0014] Figure 2c is a block diagram of computer application 250 implemented by computer program product 211 to deliver RSVP text display on user device 210 of Figure 1 in accordance with one embodiment of the present invention.

[0015] Figure 2d illustrates particular user interface features provided by user interface 251 to enable a user to interact with the display of Figure 1 in accordance with one embodiment of the present invention.

[0016] Figure 2e illustrates a configuration of server computer 101 of Figure 1, according to an embodiment of the present invention.

[0017] Figure 2f shows additional server-side architecture for a server 101 of Figure 1 configured to implement server-side components of an RVSP-enabled augmented reality (AR) service according to an embodiment of the present invention.

[0018] Figure 3 is a process flow diagram illustrating a method for serially displaying and tracking content including textual content, according to an embodiment of the present invention.

[0019] Figures 4a-4b illustrate screenshot diagrams of an exemplary homescreen in accordance with one embodiment of the present invention. [0020] Figures 5a-5d illustrate screenshot diagrams of an exemplary homescreen including a designated rapid serial visual presentation ("RSVP") display area, which displays textual content associated with a notification event using RSVP in accordance with one embodiment of the present invention.

[0021] Figures 6a and 6b illustrate screenshot diagrams of an exemplary homescreen including a designated RSVP display area, along with a notification indicating the presence of an attachment or URL in accordance with one embodiment of the present invention.

[0022] Figures 7a-7c illustrate screenshot diagrams of an exemplary homescreen including a designated RSVP display area in accordance with one embodiment of the present invention.

[0023] Figure 7d illustrates a screenshot diagram of an exemplary homescreen including a designated RSVP display area, along with a notification indicating the presence of multiple levels of RSVP content in accordance with one embodiment of the present invention.

[0024] Figures 7e-7h illustrate screenshot diagrams of an exemplary homescreen including a designated RSVP display area displaying the additional levels of RSVP content indicated in Figure 7d in accordance with one embodiment of the present invention.

[0025] Figures 8a-8c illustrate screenshot diagrams of an exemplary maps application in accordance with one embodiment of the present invention.

[0026] Figures 9a-9d illustrate screenshot diagrams of an exemplary photo application in accordance with one embodiment of the present invention.

[0027] Figures lOa-lOc illustrate screenshot diagrams of an exemplary search results page in accordance with one embodiment of the present invention.

[0028] Figures lla-llb illustrate screenshot diagrams of an exemplary news website homepage enabled for dense content in accordance with one embodiment of the present invention.

[0029] Figure 12 is a flow chart diagram of a process of displaying RSVP content on a homescreen or desktop in accordance with one embodiment of the present invention.

[0030] Figure 13 is a flow chart diagram of a process of displaying RSVP content included in file attachments, embedded text, and URLs in accordance with one embodiment of the present invention.

[0031] Figure 14a is a flow chart diagram of a process of displaying RSVP content within an application in accordance with one embodiment of the present invention.

[0032] Figure 14b is a screenshot diagram of an exemplary email application interface including a designated RSVP display area in accordance with one embodiment of the present invention. [0033] Figure 15 is a flow chart diagram of a process of creating an RSVP version of an online advertisement in accordance with one embodiment of the present invention.

[0034] Figure 16 is a flow chart diagram of a process of configuring search results with RSVP content in accordance with one embodiment of the present invention.

[0035] Figure 17 is a flow chart diagram of a process of embedding RSVP content in a file in accordance with one embodiment of the present invention.

[0036] Figures 18a-18d show screenshot diagrams of an exemplary video item listing page for displaying RSVP content related to video items in accordance with one embodiment of the present invention.

[0037] Figures 19a-19g illustrate the playing of a video supplemented by RSVP content, the video and associated RSVP content being displayed by an embodiment of the present invention.

[0038] Figures 20a-20i show an RSVP-enabled video preview displayed by an embodiment of the present invention.

[0039] Figures 21a-21e illustrate an interface of a computerized system in accordance with an embodiment of the present invention for adding RSVP content to a video and creating or editing an RSVP-enabled preview of the video.

[0040] Figures 22a-22c show examples of various types of alternative known display devices in which embodiments of the invention might be implemented.

[0041] Figures 23a-23b show a process flow implemented by a computer system in accordance with an embodiment of the present invention for displaying RSVP content within a video player application.

[0042] Figures 24a-24b show a process flow implemented by a computer system in accordance with an embodiment of the present invention enabling a user to add RSVP content to a video.

[0043] Figure 25 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for playing an RSVP-enabled video preview.

[0044] Figure 26 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for delivering augmented reality ("AR") content elements that are enabled to be displayed via RSVP.

[0045] Figure 27 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for processing and displaying AR content elements that are enabled to be displayed via RSVP. [0046] Figure 28 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serial content display and tracking, according to an embodiment of the present invention.

[0047] Figures 29a-29c illustrate a RSVP content provisioning and tracking system in accordance with an alternative embodiment of the present invention.

[0048] Figure 30 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serial content display and tracking, taking into consideration user speed, according to an embodiment of the present invention.

[0049] Figure 31 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serially displaying and tracking content, including textual content, when the content is paid text and the user is online while displaying the content, according to an embodiment of the present invention.

[0050] Figure 32 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serially displaying and tracking content, including textual content by choosing a text block to display word-by- word to the user, according to an embodiment of the present invention.

[0051] Figure 33 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serially displaying and tracking content, including textual content, when user is offline while displaying paid content, according to an embodiment of the present invention.

[0052] Figure 34 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serially displaying and tracking content, including textual content offline, according to an embodiment of the present invention.

[0053] Figure 35 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for tracking serially displayed advertisements, according to an embodiment of the present invention.

[0054] Figure 36 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serially displaying and tracking ads and sub-ads, according to an embodiment of the present invention.

[0055] Figure 37 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serially displaying text and tracking reading compliance, according to an embodiment of the present invention. [0056] Figure 38 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for serially displaying and tracking text and sub-text based on keywords, according to an embodiment of the present invention.

[0057] Figures 39a-39c illustrate process flows implemented by a computer system in accordance with an embodiment of the present invention for tracking the creation and viewing of RSVP content integrated in media to capture data that can be used for analytics.

[0058] Figures 40a-40b illustrates process flows implemented by a computer system in accordance with an embodiment of the present invention for tracking and aggregating creation and usage data for RSVP content and for generating trending data for that content.

[0059] Figure 41 illustrates a process flow implemented by a computer system in accordance with an embodiment of the present invention for applying RSVP tracking and trending data to search results.

[0060] Figures 42a-42b are flow diagrams illustrating a method in accordance with an embodiment of the present invention for identifying potential opportunities to increase the amount of RSVP content read by users. Most or all of the method may be implemented by a computer system in accordance with an embodiment of the present invention.

[0061] Figures 43a-43d are graphs displaying data generated by systems and methods in accordance with an embodiment of the present invention.

DETAILED DESCRIPTION

[0062] The present description is made with reference to the accompanying drawings, in which various example embodiments are shown. However, many different example embodiments may be used, and thus the description should not be construed as limited to the example embodiments set forth herein. Rather, these example embodiments are provided so that this disclosure will be thorough and complete. Various modifications to the exemplary embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments and applications without departing from the spirit and scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown, but is to be accorded the widest scope consistent with the principles and features disclosed herein.

[0063] Referring to Figure 1, computer system 100, according to an embodiment of the present invention includes one or more server computers 101, network 102, one or more user devices 210 and computer program product 211. Computer program product 211 may be provided in a transitory or non-transitory computer readable medium; however, in a particular embodiment, it is provided in a non-transitory computer readable medium (e.g., persistent (i.e., non-volatile) storage, volatile memory (e.g., random access memory), or various other well-known non-transitory computer readable mediums).

[0064] User device 210 includes display 205 memory 207, storage 277, and database 119. Display 205 may be implemented as a touch screen display but is not limited thereto. Display 205 further includes designated Rapid Serial Visual Presentation ("RSVP") display area (DRDA) 200 on display 205.

[0065] Server computer 101 further includes central processing unit (CPU) 110, storage 111, memory 112 and database (DB) 113. Server computer 101 may be any computing device capable of hosting computer product 211 for access by one or more client computers, for example user device 210, over a network such as the Internet, for example network 102. Server computer 101 communicates with one or more client computers via the Internet and may employ protocols such as the Internet protocol suite (TCP/IP), Hypertext Transfer Protocol (HTTP) or HTTPS, instant-messaging protocols, or other protocols.

[0066] Memory 112 and 207 may include any known computer memory device. Storage 111 and 277 may include any known computer storage device.

[0067] Although not illustrated, memory 112 and 207 and/or storage 111 and 277 may also include any data storage equipment accessible by the server computer 101 and user device 210, respectively, such as any memory that is removable or portable, (e.g., flash memory or external hard disk drives), or any data storage hosted by a third party (e.g., cloud storage), and is not limited thereto.

[0068] DB 113 may reside in both memory 112 and storage 111 to provide optimized seek time and response time. Similarly, database ("DB") 119 may reside in both of memory 207 and storage 277. In some implementations described herein, a database such as DB 119 does not necessarily need to be separately maintained on the user device. However, in some implementations, maintaining a user-side database for the presentation and tracking systems and methods described herein will be beneficial.

[0069] User device(s) 210 and server computer(s) 101 access and communicate via the network 102. Network 102 includes a wired or wireless connection, including a Wide Area Networks (WANs) and cellular networks or any other type of computer network used for communication between devices.

[0070] The content tracking system, according to an embodiment of the present invention, is implemented on user device 210 and server computer 101 by computer program product 211. Specifically, computer program product 211 includes instructions for executing the content tracking method and system on server computer 101 and user device 210 and the instructions are stored on computer readable memory 112 and memory 207, respectively. Computer program product 211 includes instructions to serially present text in the DRDA 200 and to execute tracks for carrying out related content tracking and content selection and presentation methods described further herein. In some embodiments, portions of computer program product 211 are distributed across multiple servers and devices. [0071] User device 210 may include any type of electronic device capable of controlling text display. Some examples include desktop computers and portable electronic devices such as mobile phones, smartphones, multimedia players, e-readers, tablet/touchpad, notebook, or laptop PCs, smart televisions, smart watches, head mounted displays, and other communication devices. In some implementations (e.g., a smart phone or e-reader), the display 205 may be packaged together with the rest of device 210. However, in other implementations, a separate display device (e.g., a monitor) maybe be attached to device 210. While the illustrated embodiment shows a graphical border around DRDA 200, DRDA 200 simply refers to a region (e.g., a window) on display 205 where text is serially presented in accordance with an embodiment of the present invention and in particular implementations, DRDA 200 may or may not be outlined by a graphical border.

[0072] In the illustrated embodiment, computer program product 211 is loaded into memory 207 to configure device 210 in accordance with the present invention. In one embodiment, text data may be loaded into memory for text processing and display processing by device 210 as will be further described herein. Text data loaded into memory for text processing and display processing may be retrieved from persistent storage on a user device such as device 210 and/or may be received from one or more server computers 101 through a connection to network 102 (e.g., the Internet). One or more server computers 101 may be for example, one or more advertiser computers, one or more search engine computers, one or more web servers, one or more application servers, etc. In an alternative embodiment, at least some processing / pre-processing of text data for display in accordance with the principles illustrated herein may be carried out by one or more remote computers such as server computers 101 and then sent to end user device 210 for display in DRDA 200 on display 205. In such an alternative, some or all of a computer program product such as computer program product 211 for implementing an embodiment of the present invention may reside on one or more computers such as server computers 101 that are remote from end user device 210. In some embodiments, the entire computer program product may be stored and executed on remote computers and the results presented within a browser application component (e.g. a media player application) of user device 210 (browser application and media player application not separately shown).

[0073] Although not illustrated, user device 210 may also include a processor and an input and output subsystem. In some implementations (e.g., a smart phone or e-reader), user device 210 may include a wireless transceiver and one or more input interfaces including a touch enabled display, a trackball, keyboard, microphone, smart television controller, etc.

[0074] User content, including textual data is loaded into memory 112 and/or memory 207 for text processing, display processing, and tracking, as further described herein. Text data loaded into memory for text processing and display processing may be retrieved from persistent storage on a user device such as device 210 and/or may be received from one or more server computers 101 through a connection to network 102 (e.g., the Internet). [0075] One or more server computers 101 may include, for example, one or more advertiser computers, search engine computers, content provider computers, broadcasting provider computers, web servers, application servers and the like. Some of the content tracking and processing, including textual content tracking and processing, may be carried out by one or more remote computers such as server computers 101 and then sent to end user device 210 for RSVP display in DRDA 200 on display 205. The results of the processed content, including textual content, may be presented within a browser or other software application installed on user device 210. In some embodiments, the processing for RSVP display and content tracking may occur entirely offline on user device 210 and, optionally, the results of the content tracking methods described herein may then be transmitted to server computer 101 when a connection to network 102 is available.

[0076] According to an aspect of the present invention, content providers and advertisers may determine content and sequence of serial display and sub-displays. Additionally, a user may specify in user preferences used to determine sequencing and sorting of serially displayed content and how to choose or sort the sub-content. The content served as sub-content may be based on keywords corresponding to the words that have been serially displayed from the content.

[0077] Program product 211 may be configured to enable system 100 to take into account preferences of multiple entities, for example, the user, content providers, and advertisers, when serially presenting content in serial display and sub-display. Alternatively, program product 211 may be configured to only apply the settings and preferences of one of the entities or always override all settings based on a specific settings profile.

[0078] In an embodiment of the invention, text (which includes, for example, strings of characters— e.g., letters, numbers, symbols, etc.— which constitute words, numeric figures, and combinations of both with punctuation marks and symbols— note that words may include words represented by any human language including, without limitation, words represented by roman characters, script elements, or pictographic characters— ) is presented serially (for example, one word at a time) within DRDA 200. As referenced herein, a "display element" will refer to a group of text data that is displayed at one time within DRDA 200. In other words, display elements are displayed serially. In the primary embodiment discussed herein, a display element will generally consist of one word. However, in alternative embodiments, two words may be presented as a single display element. Also, in the primary embodiment, two words are sometimes part of a single display element such as, for example, when a number e.g., "9," is displayed together with a unit, e.g. "feet," so that, for example, the text "9 feet" may constitute a single display element and be presented together.

[0079] In a conventional RSVP system, each word is centered in the display area, and the optimal fixation position shifts as words of differing lengths are sequentially displayed, resulting in saccade movements as the eyes shift to the optimal fixation position. The reader has to refocus on the display every time a new word appears that is of a different length than the previous word. The reader's eyes will move from one character to the next to find the optimal position, which is also referred to as a recovery saccade. In addition, when a longer word follows a shorter one, the saccadic movement direction will be from right to left. When reading text in lines in a traditional paragraph display, most saccadic movement is from left to right so the reader is accustomed to this type of eye movement. Only occasionally, if the optimal fixation position is not found directly, the reader may have to move back from right to left. Thus conventional RSVP forces the reader to experience saccades which are not normal. Conventional RSVP approaches offer no solution to these problems. In order to prevent or minimize recovery saccades in an RSVP, it is preferable to display each word such that the optimal fixation position does not shift in the display. The focal point of the reader can then remain fixed on the optimal fixation position, which is a specific point in each word that is determined by the total number of characters or width of the word. This Optimal Recognition Position (ORP), can be identified in the display such that the reader's eyes are directed to focus there as the words are serially presented. An RSVP which incorporates an ORP is hereinafter referred to as "ORP-RSVP." With an ORP-RSVP, text can then be presented at a faster rate because no saccades occur during the presentation. In addition, the elimination of saccades reduces eye fatigue and makes it more comfortable, resulting in a better reading experience for the user. Embodiments described herein may be implemented using conventional RSVP or ORP-RSVP.

[0080] With respect to embodiments implemented using ORP-RSVP, a corresponding method embodiment for serially displaying text on an electronic display comprises identifying an ORP for a plurality of words to be displayed and serially displaying the plurality of words such that the ORP of each word is displayed at a fixed display location on the electronic display. In some embodiments, the ORP is identified as a character in the word. In another embodiment, the ORP is identified as a proportionate position relative to the width of the word in pixels. In some embodiments, visual aids are used to mark the fixed display location (see e.g., hash marks) and/or an ORP within the word (e.g., different colored font). In some embodiments, for words that are four or more characters, a word is displayed so that the fixed display location is closer to the beginning than to the end of the word.

[0081] In addition, words are rarely greater than 13 characters (according to Sigurd, only 0.4% of the words in the English language are longer than 13 characters— see Sigurd, B. et al, "Word Length, Sentence Length and Frequency - ZIPF Revisited", Studia Lingustica 58(1), pp 37-52, Blackwell Publishing Ltd, Oxford UK, 2004) and therefore, for the vast majority of words, it is preferable to limit the number of characters to the right side of the fixation point to 8 characters. Also, in some embodiments, a word having a length of greater than thirteen characters is divided into first and second display elements such that a first portion of the word is displayed first (along with a hyphen) and then the second portion of the word is displayed next. In some embodiments, an empirically determined ORP of each display element is presented at a fixed location of the DRDA 200. For example, each word of a plurality of words is serially presented and positioned in the display such that the ORP is displayed at a fixed display location within DRDA 200 and this enables recognition of each word in succession with minimal saccade by the reader. Determining and displaying the ORP for display elements, and presenting display elements within DRDA 200 is described in more detail in co-pending US Application Serial No. 13/547,982, which is incorporated by reference above.

[0082] Configuring text content for RSVP display may include parsing text into a plurality of display elements, inserting blank elements at the end of a sentence, and determining a multiplier for each display element that can be used, along with user selected settings and/or other display parameters, to determine a display time for each display element. While, in some embodiments, each element may be displayed for the same amount of time, it has been demonstrated empirically that a longer display time is beneficial for comprehension of longer words. It has also been demonstrated empirically that a longer pause between sentences is beneficial for comprehension of longer sentences. Further details of certain systems and methods for preparing and displaying text using RSVP are described in co-pending US Application Serial No. 13/547,982 referenced above.

[0083] Figure 2a is a block diagram illustrating the configuration of user device 210 of Figure 1 and the software modules included in the portion of computer program product 211 loaded on user device 210. A number of modules are illustrated inside user device 210 to indicate modules in the device associated with text display functionality in accordance with an embodiment of the present invention. Serial display enabled applications 208 include program instructions stored on user device 210. The configuration of the modules is illustrated separately in Figure 2a for clarity of explanation and is not limited to this specific configuration. The modules may be configured as a single combined module or configured within other modules within user device 210.

[0084] User device 210 includes desktop/homescreen manager 206 to control various elements to be displayed on a homescreen (e.g., a "homescreen" of a smart phone running a mobile operating system such as iOS™, Android™, or Windows Phone™ or a "desktop" display of a PC, laptop, etc., running an operating system such as Windows™, or Mac™ OS; or a homescreen/desktop screen of an intermediate portable device such as notepad, touchpad, e-book reader, smart watch, head mounted display etc. running a corresponding operating system). For example, desktop/homescreen manager 206 may control the icons, widgets, tiles, windows, folders, etc. and other information that may be displayed on a desktop or homescreen. Input manager 204 manages inputs received from one or more input mechanisms such as a touch-screen, trackball, keyboard, mouse, microphone, eye -tracking, a gesture detector, or other natural interface input detector, etc. For example, text input may be provided using a virtual (i.e., touch screen) or physical keyboard, mouse, trackball, etc. Alternatively, or in addition, a user may provide voice/speech input via a microphone, which may then be converted to text. Various serial display enabled applications 208 (including, for example, applications 208a, 208b, and 208c) may run on the device and may provide data to be displayed through desktop/homescreen manager 206.

[0085] Various messages (e.g., email, SMS) may be received over a network such as a wireless

communications network connected to the Internet, via a wireless interface (not separately shown). Information received from the network, such as from one or more remote servers, may be provided to the applications 208 by event manager 202, and information may be passed from applications 208 back to the network. Event manager 202 may manage notification events that are presented to a user, e.g., through display 205. For example, event manager 202 may receive notification events from the wireless network. Notification events may include, for example receipt of text messages, emails, voicemails, social network updates, file transfers, etc. Event manager 202 may in turn forward the notification events to corresponding applications. For example, an email notification may be forwarded to the email application. The application may then instruct the desktop or homescreen manager 206 to display status or notification information to alert the user.

[0086] As will be described in further detail below, RSVP library 212 allows user device 210 to present display elements using RSVP. In accordance with an embodiment of the present invention, applications 208a, 208b, and 208c, which may be email applications, messaging application, social networking applications, word processing applications, spreadsheet applications, photo applications, map applications, webpage editors, browser applications, search applications, video application, augmented reality applications, etc., may communicate with RSVP library 212 through an RSVP application programming interface (API) (not separately shown). For example, each application 208a, 208b, and 208c may include application-specific RSVP software, such as RSVP software 209a, 209b, and 209c, respectively, which may allow applications 208a, 208b, and 208c to detect presence of RSVP content. Upon detecting RSVP content, RSVP software, such as RSVP software 209a, 209b, and/or 209c may call RSVP library 212 via the API. In response, RSVP library 212 may display RSVP notification markers/icons, display DRDA 200, display RSVP content in DRDA 200, etc. In some embodiments, the application specific RSVP software, such as RSVP software 209a, 209b, and/or 209c may instead be included in RSVP library 212. In some embodiments, application-specific RSVP software, such as RSVP software 209a, 209b, and 209c may additionally include logic to allow embedding of textual content within a file.

[0087] The RSVP library 212, in accordance with an embodiment of the present invention, includes RSVP notification markers or icons 213, RSVP parser 214, designated RSVP display area manager 215, RSVP settings 216, RSVP activation listener 217, and RSVP duration indication 218. Although the software modules are illustrated separately in this example for clarity of explanation, one or more modules may be combined or arranged in other ways.

[0088] RSVP notification markers or icons 213 are displayed by RSVP library 212 to alert a user of the presence of RSVP content. RSVP markers or icons 213 may also include icons indicating sponsored content. RSVP parser 214 parses textual data into individual display elements suitable for display in DRDA 200.

Alternatively, a parser may be invoked before serving content to a user. Designated RSVP display area manager 215 displays DRDA 200 when appropriate user input is received. Appropriate input includes a system event that notifies the RSVP library 212 that user-selected content is serially displayable, in offline or online mode, to serially display content automatically or user-initiated input requesting RSVP display of the content. [0089] RSVP settings 216 include settings related to displaying display elements using RSVP such as, the speed of display, font, font color, selection of the type of user input to activate RSVP display, block size for textual content and the like. RSVP activation listener 217 detects appropriate user input which is intended to select a RSVP notification marker/icon. RSVP duration indication 218 determines the duration of the RSVP content, which may be displayed, for example adjacent to DRDA 200. In some embodiments, the duration may be displayed as an amount of time (e.g., in seconds). Alternatively, or in addition, the duration may be displayed graphically, for example as a status bar. The duration of RSVP content may be computed, for example, based on reading speed. In this case, if reading speed is 500 words per minute, and the content contains 1000 words, then the duration is computed as two (2) minutes.

[0090] Figure 2b shows a specific implementation of the embodiment of Figure 2a in which the specific RSVP-enabled applications include both video-related applications and an augmented reality (AR) application. Specifically, the implementation shown in Figure 2b includes video playback application 208d, video

editing/annotating application 208e, and augmented reality application 208f. In one embodiment, each application 208d, 208e, and 208f includes application-specific RSVP software, such as RSVP software 209d, 209e, and 209f, respectively, which enables applications 208d, 208e, and 208f to detect presence of RSVP content. Upon detecting RSVP content, RSVP software, such as RSVP software 209d, 209e, and/or 209f may call RSVP library 212 via an API (not separately shown) and RSVP library 212 may respond as described above in the context of Figure 2a. In an alternate embodiment, the application specific RSVP software, such as RSVP software 209d, 209e, and/or 209f may instead be included in RSVP library 212. In one embodiment, application specific RSVP software, such as RSVP software 209d and/or 209e may additionally include logic to allow embedding of textual content within a video file. Also, it will be understood by those skilled in the art, that particular embodiments of such applications may be used to enhance a video stream (rather than a file) with added textual content for RSVP display. For example, adding RSVP content to may comprise adding that content to a database that relates the added content to video stream content so that the video and RSVP content may be provided together in a stream for display by an RSVP-enabled media player application. Alternatively, in some implementations, the RSVP content may be converted in advance to an existing media player file format (or data stream protocol) and combined with the video content (in a file or stream) so that an existing media player application can display the RSVP content without requiring additional RSVP specific software. In all embodiments described herein, it will be understood that even if the particular embodiment is described in terms of a "file," the principles can also be applied to data streams in alternative embodiments.

[0091] Additional components of user device 210 that are relevant to AR applications are also shown. These include camera manager and image processing application 220, location sensor manager 222 (implemented with GPS), direction sensor manager 224, and orientation sensor manager 226. [0092] Figure 2c is a block diagram of computer application 250 implemented by computer program product 211 to deliver RSVP text display on user device 210. Computer application 250 is designed to accomplish text display in an RSVP display such as RSVP display 200 on a display such as display 205. User interface subsystem 251, which, in one embodiment, relies on RSVP library 212, input manager 204, and desktop/homescreen manager 206, provides features for user interaction via a graphical windowing system, including, in certain cases, windows, menus, dialogs, and similar features, as well as input selection means from an input device such as a mouse, keypad, touchpad, touch stick, joy stick, touch-screen, natural user interface, or voice recognition system. User interface 251 enables the user to select text to be displayed, either in standard formats or text that has been pre-processed into the necessary ORP display format, as well as to make or change display settings. Text to be processed by application 250 may be stored in memory store 252 in a variety of standard formats, such as xml, txt, pdf, and doc. The ORP text processor subsystem 253 converts the stored text into the format necessary for display by display processor 257. It contains text parser subsystem 254, which parses the text into words and sentences, display element constructor 255, and data repository 256 which stores the processed text as display elements with display parameters. Display processor subsystem 257 accesses the text from the in-memory data repository 256 or from a stored ORP file 261 and prepares it for RSVP presentation in the RSVP display 200 on the electronic device display 205. The ORP display processor 257 also includes, in this example, display settings module 258, which enables the user to make or change display settings such as the overall speed in average words-per-minute or average display time of words. Examples implementing logic flows for a RSVP display application such as RSVP display application 250 to process text for RSVP display using ORP methods are shown and described in the context of Figures 4-8 of U.S. Patent Publication No.: US 2014/0016867. Those figures and text are hereby incorporated by reference for purposes of showing implementation of an ORP RSVP system. Although Figure 2c herein shows an RSVP application that prepares text for ORP RSVP display on the end-user device, alternative embodiment may process text (including parsing, arranging into display elements, and calculating RSVP display parameters) for RSVP display on a server such as server 101 and then send text data along with or separately from RSVP display commands for displaying text via RSVP on an end-user device.

[0093] Figure 2d illustrates particular user interface features provided by user interface 251 to enable a user to interact with the display of the user device of Figure 1. As illustrated in 2d, standard controls including starting control 271, pausing control 274, repeating (rewind) control 275, and fast forwarding control 276 to control display of the text can be provided. A visual indicator 272 can be provided to indicate the progress of the display as a fraction of the total amount of text to be displayed. A slider 273 could also be used to enable jumping to any point in the text. An indicator (not separately shown) of the display speed in average words per minute could be provided, which could also enable the user to change the speed during the presentation. A settings icon (not separately shown) could also be provided to enable the user to change for preferences for the presentation, such as the initial display speed, the color of the display background, the color or texture of the ORP indicators, and the text font type and size.

[0094] Figure 2e illustrates a configuration of server computer 101 of Figure 1, according to an embodiment of the present invention. Server computer 101 is in communication with the serial display enabled applications 208 included on various user devices, as described with reference to Figures 1, 2a, and 2c above. Server computer 101 includes a web server 105 for HTTP/HTTPS connection, and a session layer 106. Server computer 101 is configured by a portion of computer program product 211 to include RSVP server library 112. RSVP server library 112 includes RSVP service 107, RSVP service API 114, RSVP basic settings 115, RSVP transport layer 116, RSVP session manager 117 and RSVP persistence layer 118. RSVP persistence layer 118 interfaces with database 113 to update and retrieve tracked information.

[0095] Figure 2f shows additional server-side architecture for a server 101 of Figure 1 configured to implement server-side components of an RVSP-enabled augmented reality (AR) service. Specifically, as shown, server 101 includes, in addition to web server 105 and session layer 106, and augmented reality service application 121. AR application 121 includes RSVP server library 122 and API 123. Those skilled in the art will appreciate that the arrangement shown in Figure 2d could be adapted to provide server-side components of other RSVP applications such as, for example, a video content and/or search application, a photo application, a social networking application, a search engine, news service, a word processing application, a spreadsheet application, a photo application, a map application, a webpage editor, or various other types of applications that would benefit from RSVP capabilities. Moreover, in various embodiments, different divisions of tasks between server and user (client- side) devices can be implemented. In some embodiments, content is selected and formatted for RSVP presentation at the server and sent to the user device for RSVP display. In other embodiments, content is selected and formatted for RSVP display after it is received at the user device. Therefore, in some alternative embodiments, server-side RSVP software will not be separately necessary for particular applications.

[0096] Figure 3 is a process flow diagram illustrating a method 300, for serially displaying and tracking content including textual content, according to an embodiment of the present invention. Each process flow in

Figure 3 includes the steps and the data necessary to carry out those steps. In Figure 3, user device 210 communicates with server computer 101 requesting textual content and providing tracking information.

[0097] User device 210 sends a login request to server computer 101. The request is processed via RSVP API 114 by RSVP service 107. RSVP service 107 requests user authentication from the RSVP session manager 117 which responds by authenticating the session. The RSVP service 107 responds to user device 210 and provides user access. The RSVP session manager 117 sends user session information to RSVP persistence layer 118. Although Figure 3 illustrates the use of a user login/authentication, embodiments of the present invention are not limited thereto. A user login may not be necessary, for example, when tracking unrestricted content. User activity may be tracked without login credentials, for example by using temporary session variables, or other user tracking techniques may also be utilized in various implementations of embodiments of the present invention.

[0098] User device 210 proceeds to request text from RSVP service 107. RSVP service 107 associates the Text ID with the user session and provides the information to RSVP session manager 117. The RSVP session manager 117 updates the user session with text information and provides the updated information to RSVP persistence layer 118. RSVP service 107 initializes tracking information and updates RSVP session manager 117. RSVP service 107 associates the text block with the Text ID and session and provides the information to RSVP session manager 117.

[0099] RSVP service 107 provides a text block to user device 210. The RSVP service 107 updates tracking information and provides the information to the RSVP session manager 117. For example, the text block information is used to update the tracking information.

[00100] After user device 210 finishes displaying the requested block, the device requests the next text block from the RSVP service 107. The RSVP service 107 updates tracking information and provides the information to the RSVP session manager 117. The RSVP service 107 provides the next text block to user device 210.

[00101] When the display and tracking is finished or timed out, user device 210 request logout/timeout from RSVP service 107. The RSVP service 107 updates and finalizes the tracking information and provides the information to the RSVP session manager 117. The RSVP session manager 117 updates user session with tracking information and provides the updated information to the RSVP persistence layer 118.

[00102] Figure 4a is an illustrative homescreen 400 of a mobile communications device which has enabled display of textual information using RSVP in accordance with an exemplary embodiment. Homescreen 400 includes icons 402, 404, 406, 408, 410, 412, and 414 corresponding to various different applications. Homescreen 400 also includes status area 415 which may show notification events or indicators such as battery, signal strength, etc. Figure 4b is an illustrative homescreen 400 which displays RSVP notification markers/icons 416, 418 and 420. RSVP notification markers/icons 416, 418 and 420 indicate presence of RSVP content, i.e., content that is configured to be displayed using RSVP. As shown, notification markers/icons 416, 418 and 420 are overlaid on top of icons 404, 402 and 408, respectively. In some embodiments, RSVP notification markers/icons may include a numerical indicator as shown in RSVP notification markers/icons 416 and 418. The numerical indicators may indicate the quantity of notifications associated with that application. For example, RSVP notification marker/icon 416 indicates that there are two new email messages. As will be apparent to one of skill in the art, the numerical indicators may be incremented as additional notification events are received and decremented as notification events are viewed. In some embodiments, notification markers/icons may also be color coded. For example, a notification marker/icon may be a certain color when new notification events are present, and a different color when all notification events have been viewed. Alternatively, notification markers/icons may be removed once notification events have been viewed. Although notification markers/icons 416, 418 and 420 are shown overlaid on top of icons 404, 402 and 408, in some embodiments, notification markers/icons may be displayed adjacent to, above, or below icons 404, 402 and 408. In other embodiments, notification markers/icons 416, 418 and 420 may be displayed in other areas of homescreen 400. For example, notification markers/icons may be displayed in status area 415. In other implementations, such as on desktop or laptop PCs, notification markers/icons may be displayed in the taskbar area typically located in the bottom right corner. In some embodiments, application specific notification markers/icons, DRDA, etc. may be implemented. For example, a social networking application may employ customized RSVP notification markers/icons and/or DRDA such that the RSVP notification markers/icons and/or DRDA are consistent with the application UI.

[00103] In yet another embodiment, for certain applications, notification markers/icons may not be displayed. For example, for SMS and/or email applications, where notification events typically include textual content, RSVP display may be enabled by default such that content associated with all notification events for these applications may be displayed using RSVP upon user selection of a notification event or upon user interaction with a selectable item (e.g., an email or a text message). As another example, even when an underlying application's content is nontextual, the content items may be known to be associated with textual descriptions. For example, a video application icon on a homescreen may be enabled to display textual descriptions, using RSVP, of new or featured video items by default from a home screen such that the video application's icon is selectable for RSVP display of such descriptions by default without the need for a separate RSVP-specific notification marker.

[00104] Figures 5a-5d illustrate screenshot diagrams of an exemplary homescreen including a designated RSVP display area, which displays textual content associated with a notification event using RSVP in accordance with one embodiment of the present invention. As shown in Figures 5a-5d, upon user selection of a notification marker/icon, textual content associated with the corresponding notification event is displayed using RSVP in DRDA 502. The user may select a notification marker/icon a number of different ways. For example, in a smartphone with a touch enabled display implementation, the user may touch and hold the notification marker/icon. Alternatively, the user may tap the notification marker/icon, swipe across the notification marker/icon, etc. In one embodiment, user selection of notification markers/icons may be determined by eye -tracking, gesture detection, or other natural interface input detection. As will be apparent to one of ordinary skill in the art, various different user input methods may be used to select the notification marker/icon. In other implementations, such as on a desktop or laptop PC, smart television, or on devices without a touch enabled display, user selection of notification markers/icons may be provided using, for example a keyboard, mouse, trackball, eye -tracking, smart television remote controller, etc. It should be noted that user selection of notification markers/icons does not necessarily require clicking or tapping a particular notification marker/icons. User selection may be made simply by "rolling" or "hovering" over a notification marker/icon. In one embodiment, the desired method may be selected in RSVP settings 308 (see Figure 3). [00105] In the example illustrated in Figures 5a-5d, if the user selects notification marker/icon 418, DRDA 502 may be displayed on homescreen 400, and DRDA 502 may display, using RSVP, the first of two SMS messages, which reads "Martina: please call me." It should be noted that Figures 5a-5d illustrate time sequence snapshots of the content displayed in DRDA 502. For example, Figure 5a shows that DRDA 502 displays "Martina:" at time 1, Figure 5b shows that DRDA 502 displays "please" at second time, Figure 5c shows that DRDA 502 displays "call" at third time, and Figure 5d shows that DRDA 502 displays "me" at fourth time. DRDA 502 may display an ORP of each word at a fixed display location between hash marks 504. As previously discussed, an empirically determined ORP of each display element may be presented at a fixed location of DRDA 502, the fixed display location being between hash marks 504. It should be noted that hash marks 504 are shown in some but not all subsequent figures to avoid overcomplicating the figures, and particular embodiments of the invention may be implemented using either ORP-RSVP or conventional RSVP. In addition, although DRDA 502 is shown displayed on top of the display, DRDA 502 may be positioned in any portion of the display. Although the embodiment illustrated in Figures 5a-5d shows display of textual content associated with a notification event using RSVP on a homescreen, in some embodiments, content may be displayed using RSVP on a screen other than the homescreen, such as, for example, a "lock screen." As will be apparent to one of skill in the art, notification events are often displayed on a "lock screen." In such an instance, selecting the notification(s) on the lock screen may result in content associated with the notification event being displayed in a DRDA using RSVP on the "lock screen."

[00106] Figures 6a and 6b illustrate screenshot diagrams of an exemplary homescreen including a designated RSVP display area, along with a notification indicating the presence of an attachment or URL in accordance with one embodiment of the present invention. As shown, the RSVP content may include one or more file attachments and/or URLs. If there is an attachment and/or URL included in the RSVP content, a notification indicating the presence of an attachment and/or URL may be displayed with the DRDA. In one embodiment, a thumbnail image corresponding to the attachment or URL may be displayed in addition to, or instead of, the notification. Figure 6a illustrates DRDA 602 with a notification 604 indicating the presence of a map attachment. Also shown is thumbnail 603, which corresponds to the map attachment. Although thumbnail 603 is shown displayed adjacent to DRDA 602, thumbnail 603 may be displayed anywhere on the display. Various types of attachments may be included with RSVP content. For example, in addition to maps, photos, documents (e.g., PDFs), etc. may also be attached to RSVP content. Figure 6b illustrates an example with a notification 606 indicating that a URL is included with the RSVP content. As discussed above in the example of a map attachment, a thumbnail image (not shown in Figure 6b) corresponding to the URL may be displayed in addition to, or instead of, notification 606. It should be noted that although notifications 604 and 606 are displayed underneath DRDA 602, notifications 604 and 606 may be displayed adjacent to, above, or below DRDA 602. Alternatively, the notifications may be displayed in any other location on the display. In some embodiments, the content of a webpage corresponding to the URL may be displayed using RSVP in DRDA 602. In other embodiments, an application corresponding to the attachment may be launched to open the attachment and/or URL. For example, a photo application may be launched to open a photo, or a web browser may be launched to open a URL included with RSVP content. The process of displaying content included in an attachment and/or content of a webpage corresponding to a URL included with RSVP content is described in more detail in the description of Figure 12.

[00107] Figures 7a-7c illustrate screenshot diagrams of an exemplary homescreen including a designated RSVP display area, and Figure 7d illustrates a screenshot diagram of an exemplary homescreen including a designated RSVP display area, along with a notification indicating the presence of multiple levels of RSVP content in accordance with one embodiment of the present invention. It should be noted that Figures 7a-7d illustrate time sequence snapshots of the content displayed in DRDA 702. For example, Figure 7a shows that DRDA 702 displays "Meet" at time 1, Figure 7b shows that DRDA 702 displays "John" at second time, Figure 7c shows that DRDA 702 displays "and" at third time, and Figure 7d shows that DRDA 702 displays "Kevin" at fourth time. In one embodiment, RSVP content may include multiple or "cascading" levels of RSVP content. For example, RSVP content may itself include further RSVP content. The presence of additional levels of RSVP content (sometimes referenced herein as "sub-content") may be indicated by, for example displaying a notification similar to the notifications used to indicate the presence of an attachment and/or URL (see Figures 6a and 6b). Figures 7a-7d illustrate DRDA 702 which displays the message "Meet John and Kevin." However, this message includes additional RSVP content as indicated by notification 704 in Figure 7d, which displays "John" and "Kevin." "John" and "Kevin" are selectable items within notification 704 which represent further embedded RSVP content. For example, if the user selects "John", the RSVP content associated with "John" may be displayed.

[00108] Figures 7e-7h illustrate screenshot diagrams of an exemplary homescreen including a designated RSVP display area displaying the additional level of RSVP content associated with "John" in accordance with one embodiment of the present invention. DRDA 702 displays "John's business is Acme." As discussed above,

Figures 7e-7h illustrate time sequence snapshots of the content displayed in DRDA 702. The message "John's business is Acme" may further include embedded RSVP content, as indicated by "Acme" in notification 704. If the user selects "Acme," the RSVP content associated with "Acme" may be displayed (not separately shown).

Similarly, if the user selects "Kevin," RSVP content associated with "Kevin" may be displayed in DRDA 702 (not separately shown). It should be noted that although additional RSVP content was embedded in "John" and "Kevin," RSVP content may also be embedded in phrases, sentences, paragraphs, etc. For example, "John's business is Acme" may have been embedded in "Meet John" instead of just "John."

[00109] Figures 8a-8c illustrate a screenshot diagram of an exemplary maps application in accordance with one embodiment of the present invention. RSVP content may be implemented in virtually any application. For example, Figure 8a shows a maps application in which the presence of RSVP content is indicated by notification markers/icons 804, 806 and 808. Notification 802 may be included to indicate the quantity of notification markers/icons displayed on the map, and to notify the user of "global" RSVP content corresponding to the whole map (as opposed to RSVP content corresponding to specific locations on the map, which are specified by markers/icons 804, 806 and 808). For example, notification 802 may have associated with it RSVP content such as "Check out these three restaurants." Thus, if notification 802 is selected by the user, DRDA 810 may display "Check out these three restaurants" (this message is not separately shown in the figures and DRDA 810 is not separately shown in Figure 8a). It should be noted that although notification 802 is shown in the top-right corner, notification 802 may be displayed anywhere on the display. As shown, notification markers/icons 804, 806 and 808 include numerical indicators. In one embodiment, the numerical indicators may be used to denote quantity. In other embodiments, the numerical (or, alternatively, alphabetical) indicators may be used to indicate a preferred viewing order. For example, notification markers/icons 804, 806 and 808 may be used to indicate presence of RSVP content related to restaurants at specified locations on the map, and the numerical indicators alert the user to view the notifications in the specified order. If the user selects notification marker/icon 804, DRDA 810 may be displayed as shown in Figure 8b. As shown in Figures 8b and 8c, DRDA 810 may display "Great burgers!," which is associated with notification marker/icon 804, using RSVP. It should be noted that Figures 8b-8c illustrate time sequence snapshots of the content displayed in DRDA 810. For example, Figure 8b shows that DRDA 810 displays "Great" at time 1, and Figure 8c shows that DRDA 810 displays "burgers" at second time. In one embodiment, DRDA 810 may automatically display RSVP content associated with markers 804, 806 and 808 in sequential order after user selection of notification 802. For example, if the user selects notification 802, DRDA 810 may display "Check out these three restaurants" and then automatically display "Great burgers!", (associated with marker 804) and then automatically display RSVP content associated with markers 806 and 808. In one alternative, the map is automatically moved to center the marker for which text is currently being displayed by RSVP.

[00110] Figures 9a-9d illustrate screenshot diagrams of an exemplary photo application in accordance with one embodiment of the present invention. As shown in the example of Figures 9a-9d, RSVP content may be embedded in a photo. As shown in Figure 9a, notification 902 may be displayed to indicate the quantity of notification markers/icons, and to notify the user of "global" RSVP content associated with the whole photo (as opposed to RSVP content associated with specific locations on the photo, which are specified by markers/icons 904, and 906). For example, notification 902 may have associated with it RSVP content such as "These are my friends." Thus, if notification 902 is selected by the user, DRDA 908 may display "These are my friends" using RSVP (this message is not separately shown in the figures and DRDA 908 is not separately shown in Figure 9a). It should be noted that although notification 902 is shown in the top-right corner, notification 902 may be displayed anywhere on the display. Notification markers/icons 904 and 906 may be displayed to indicate presence of "local" RSVP content associated with the location on the photo specified by the notification marker/icon. For example, as shown in

Figure 9b, upon user selection of notification marker/icon 906, DRDA 908 may be displayed, and "Martina," which is associated with the location on the photo specified by notification marker/icon 906 may be displayed in DRDA 908. Similarly, as shown in Figures 9c and 9d, upon user selection of notification marker/icon 904, DRDA 908 may be displayed, and "Martina's boyfriend," which is associated with the location on the photo specified by notification marker/icon 904 may be displayed using RSVP in DRDA 908. It should be noted that Figures 9c-9d illustrate time sequence snapshots of the content displayed in DRDA 908. For example, Figure 9c shows that DRDA 908 displays "Martina's" at time 1, and Figure 9d shows that DRDA 908 displays "boyfriend" at second time. The process of embedding RSVP content in photos is described in more detail in the description of Figure 17. In one embodiment, DRDA 908 may automatically display RSVP content associated with markers 904, and 906 in sequential order after user selection of notification 902. For example, if the user selects notification 902, DRDA 908 may display "These are my friends" and then automatically display "Martina" (associated with marker 906), and then automatically display "Martina's boyfriend" (associated with marker 904). In a particular embodiment, when RSVP content is played automatically for multiple markers, each marker is visually highlighted (e.g., bolded) while the RSVP content associated with that marker is being displayed.

[00111] Figures lOa-lOc illustrate screenshot diagrams of an exemplary search results page in accordance with one embodiment of the present invention. Another example in which RSVP content may be employed is in the display of search results, including sponsored search results, display advertisements, etc. Figure 10a shows a screenshot of a search results page for a search query "hotel in paris." As shown, one or more search results corresponding to the search query may be displayed. One or more of the search results (or sponsored search results, display advertisements, etc.) may be displayed with a notification marker/icon indicating the presence of RSVP content associated with that search result (or sponsored search results, display advertisements, etc.). For example, notification markers/icons 1002 and 1004 may be displayed adjacent to search results 1006 and 1008, respectively, to indicate presence of RSVP content associated with those search results. Search result 1006 may be a sponsored search result. In some embodiments, notification markers/icons 1002 and 1004 may be displayed above, below, or in any other location on the display. In one embodiment, advertisers and/or search engine providers may choose to embed specifically chosen content as RSVP content in the search results in order to include more information than what is displayable in the provided space. In another embodiment, content from a webpage may be embedded as RSVP content. For example, in the case of sponsored search result 1006, the advertiser may provide content which the advertiser wishes to be embedded as RSVP content (e.g., "Free Breakfast" as shown in Figures 10b and 10c). However, in some embodiments, like in the case of search result 1008, content from the corresponding webpage (e.g., HTML text) may be embedded as RSVP content. The process of embedding RSVP content in search results (or sponsored search results, display advertisements, etc.) is described in more detail in the description of Figure 16.

[00112] Upon user selection of notification marker/icon 1002, DRDA 1010 may be displayed as shown in Figures 10b and 10c, and "Free breakfast" may be displayed using RSVP in DRDA 1010. It should be noted that Figures lOb-lOc illustrate time sequence snapshots of the content displayed in DRDA 1010. For example, Figure 10b shows that DRDA 1010 displays "Free" at time 1, and Figure 10c shows that DRDA 1010 displays "breakfast" at second time. [00113] Figures lla-llb illustrate screenshot diagrams of an exemplary news website homepage configured with RSVP content in accordance with one embodiment of the present invention. In one embodiment, RSVP content may be employed on websites to advantageously increase content density. This allows websites that provide large quantities of content such as, for example, news portals and ecommerce sites, to benefit from faster selection and reading of content by the visitor, especially on communication devices which have small displays. For instance, in the example of a news website, news headlines 1102, 1104, 1106, 1108, 1110, 1112, and 1114 may be presented as shown in Figure 11a. As shown in Figure lib, upon user selection of one of headlines 1102, 1104, 1106, 1108, 1110, 1112, and 1114, DRDA 1116 may be displayed, and the contents of the corresponding story may be displayed using RSVP in DRDA 1116. In one embodiment, the content of the news story may be configured using a <meta> HTML tag. For example, the story may be configured using <meta name = "RSVP" content = "RSVP content goes here">. Thus, when the browser application opens the page, it may search for the <meta name = "RSVP"> tag, and display the text included in the content parameter using RSVP.

[00114] Figure 12 is a flowchart diagram of process 1200 for displaying RSVP content on a homescreen in accordance with one embodiment of the invention. A new notification event is received at step 1202. As previously described, a new notification event may include receipt of a new email message, SMS message, file transfer, etc. In one embodiment, the notification event may have been received as a result of a "push" notification. Alternatively, the notification event may have been received in response to a request from user device 210. It may be determined in step 1204 if the notification event is displayable using RSVP. In one embodiment, this determination includes determining if the corresponding application allows display of content using RSVP. For instance, as a result of user settings, certain applications may have disabled or may not allow displaying content using RSVP. If it is determined that the notification event is not displayable using RSVP, the notification event is forwarded to the corresponding application in step 1206, which may handle the notification event in the conventional manner. For example, if the notification is for a SMS message, the notification is forwarded to the SMS application, if it for an email message, it is forwarded to the email application, etc.

[00115] However, if the notification event is determined to be displayable using RSVP, a notification marker/icon may be displayed in step 1208. In one embodiment, the notification marker/icon may be overlaid on top of the icon representing the corresponding application (see, Figure 4b). In other embodiments the notification marker/icon may be displayed adjacent to, above or below the icon representing the corresponding application. As previously described, the notification marker/icon may also include a numerical indicator, which may correspond to the number of notification events for the corresponding application. The notification marker/icon may be selected in response to user input received at step 1210. The user input may include, for example a touch and hold of the notification marker/icon, a tap of the notification marker/icon, a selection of the notification marker/icon using a mouse or trackball, etc. As previously discussed, in some embodiments, a notification marker/icon may be selected by simply "hovering" over the notification marker/icon. In response to user selection of the notification marker/icon, the designated RSVP display area (DRDA) may be displayed in step 1212. Textual content associated with the notification event may be displayed using RSVP in the DRDA in step 1214. In one embodiment, the textual content associated with the notification event may be displayed in the DRDA as long as appropriate user input is present. For example, in the case where appropriate user input is a press and hold of the notification icon/marker, if the user releases the notification icon/marker, the DRDA stops displaying the RSVP content and is then hidden. In one embodiment, the amount and type of content that gets displayed in DRDA may be defined or selected in RSVP Settings 308 (Figure 3). For example, in the case of an email, it may be selected that the sender name, subject of the email and the body of the email may be displayed using RSVP in DRDA. Alternatively, it may be selected that only the sender name and subject of the email be displayed using RSVP in DRDA. In some embodiments, RSVP content may contain additional embedded RSVP content as illustrated in, for example Figures 7a-7h. It may be determined in step 1216 if additional embedded text is present. If so, a notification (e.g., notification 704 in Figure 7d) may be displayed in step 1218. In response to user input received at step 1220, the additional embedded text may be displayed in DRDA using RSVP. In some embodiments, steps 1218 and 1220 may be optional. In other words, all available RSVP content may be automatically displayed sequentially without awaiting user input.

[00116] Figure 13 is a flowchart diagram of process 1300 for displaying embedded text (see e.g., Figure 7d), an attachment and/or URL included with RSVP content in accordance with one embodiment of the invention. Upon completion of displaying RSVP content, which may or may not have been associated with a notification event, it is determined in step 1302 whether the RSVP content includes sub-content such as additional embedded text, an attachment and/or a URL. If the RSVP content is determined to not include embedded text, an attachment and/or a URL, the DRDA is hidden in step 1304. If the RSVP content is determined to include embedded text, an attachment and/or a URL, it is determined in step 1303 whether embedded text, a file attachment or a URL is included. If it is determined that a file attachment is included, an indication of the presence of an attachment is displayed in step 1305 (as shown in Figure 6a). The file attachment may be, for example a photo, a map, a document, etc. User input indicating selection of the file attachment is received in step 1307. In step 1309, the DRDA is hidden and the application associated with the file attachment is launched to open the attachment. For example, if the file attachment is a photo, a photo viewer application may be launched to open the photo. In one embodiment, the file attachment itself may contain embedded RSVP content. The process of opening a file which may contain RSVP content and displaying the RSVP content within an application interface is described in more detail in the description of Figure 14a.

[00117] If it is determined in step 1303 that a URL is included in the RSVP content, an indication of the presence of a URL is displayed in step 1306 (as shown in Figure 6b). User input indicating selection of the URL is received in step 1308. In one embodiment, the webpage corresponding to the URL may contain RSVP content. As previously described, RSVP content may be embedded in a webpage using, for example a <meta> HTML tag. It is determined in step 1310 if the webpage corresponding to the URL contains RSVP content. If it is determined that the webpage does not contain RSVP content, the DRDA is hidden and a browser application is launched in step 1312 to display the webpage corresponding to the URL. If, however, the webpage is determined to contain RSVP content, the RSVP content is displayed in the DRDA using RSVP in step 1314.

[00118] If it is determined in step 1303 that embedded text is included in the RSVP content, an indication of the presence of embedded text is displayed in step 1316 (as shown in Figure 7d). User input indicating selection of the embedded text is received in step 1318. In step 1320, the RSVP content is displayed in the DRDA using RSVP.

[00119] Figure 14a is a flowchart diagram of process 1400 for displaying, within an application, RSVP content that is embedded in a file in accordance with one embodiment of the present invention. For example, process 1400 may be used by a photo application to display a photo which contains embedded RSVP content, or by a browser application to display an advertisement which contains embedded RSVP content, etc. In step 1402, the file may be opened by the application. In step 1404, it may be determined if the file contains RSVP content (e.g., content that is configured to be displayed using RSVP). In one embodiment, this determination may be made by RSVP library 204 (Figure 2). The application may request RSVP library 204 to determine if the file includes RSVP content. In one embodiment, RSVP library 204 may detect the presence of RSVP content by searching the contents of the notification event for meta data, such as a <meta> tag in HTML pages, EXIF data in photos, etc. In another embodiment, the application may include application specific RSVP software (e.g., 209a-209c in Figure 2), which may determine if the file contains RSVP content. Although Figure 14a illustrates opening a file within an application interface, the same logic is applicable to initiating a stream of data within a browser or other application.

[00120] If it is determined that the file contains no RSVP content, the application may proceed as normal in step 1406. For example, if the file is a photo, and it does not contain RSVP content, the application may simply display the photo normally. If however, it is determined that the file contains RSVP content, the application requests display of notification markers/icons in appropriate locations in step 1408. In the example of a photo, the notification markers/icons may need to be displayed in specific locations on the photo. In one embodiment, the application may request, for example, RSVP library 204 to display the notification markers/icons. In another embodiment, the application may request the operating system to display the notification markers/icons. In yet another embodiment, the application may obtain the notification markers/icons from RSVP library 204, and display the notification markers/icons. In an alternate embodiment, step 1408 of displaying notification markers/icons is optional. A user device may be configured (e.g., using RSVP settings 308 in Figure 3) such that certain applications may display all content using RSVP. For example, applications such as an email application, a SMS application, etc. which primarily receive textual data, may be configured to display all content using RSVP. In such instances, displaying a notification marker/icon indicating the presence of RSVP content is not necessary as further described with respect to Figure 14b. [00121] Continuing with the description of Figure 14a, upon receiving user input comprising selection of a particular notification marker/icon at step 1410, the application may request display of the DRDA in step 1412. In one embodiment, the application may request, for example RSVP library 204 to display the DRDA. In another embodiment, the application may request the operating system to display the DRDA. In yet another embodiment, the application may itself (e.g., using RSVP software 209a-209c in Figure 2) display the DRDA. The RSVP content associated with the user selected notification marker/icon may be displayed in the DRDA using RSVP in step 1414. It is determined in step 1416 if additional RSVP content is present. If so, the additional RSVP content may be automatically displayed sequentially. For example, as shown in Figures 7a-7c and 8a-8d, if there are multiple notification markers/icons, DRDA may automatically sequentially display the RSVP content associated with each marker/icon. In another embodiment, user input may be requested before displaying RSVP content associated with each marker/icon. As previously discussed, the RSVP content may include one or more attachments. After displaying RSVP content, process 1300 may be used to display any attachments included with the RSVP content.

[00122] Figure 14b is a screenshot diagram 1450 of an exemplary email application on a mobile device in accordance with one embodiment of the present invention. Screenshot diagram 1450 shows a list of email items 1454 which are displayed in a user's inbox. In one embodiment, process 1400, as discussed above, may be employed by the email application to display the content of selected emails using RSVP. A user may select an email by for example, "touching and holding" an email item 1454. Upon user selection of an email, DRDA 1452 may be displayed, and the content of the email may be displayed in DRDA 1452 using RSVP. In one embodiment, the content displayed in DRDA 1452 may include the body of the email. Although notification markers/icons 1456 are shown, displaying notification markers/icons 1456 is optional. As discussed above, a user device may be configured (e.g., using RSVP settings 308 in Figure 3) such that certain applications may display all content using RSVP. An email application, which primarily receives textual data, may display all content using RSVP. In such instances, displaying a notification marker/icon indicating the presence of RSVP content is not necessary. In one such example, an application may simply list item titles (e.g., emails) without using RSVP notification markers/icons and then, upon receipt of a particular user interface action (e.g., a tap and hold) with respect to an item, the application will display content of that item using RSVP in a DRDA while continuing to display at least a portion of the list of other items. As another example, even when an underlying application's content is non-textual, the content items may be known to be associated with textual descriptions. For example, a video application may be enabled to display a list of video items that are associated with RSVP-displayable textual descriptions and the video item's representation is selectable using a particular user interface action for RSVP display of such descriptions by default without the need for a separate RSVP-specific notification marker.

[00123] Figure 15 is a flow chart diagram of process 1500 for creating an RSVP version of an online advertisement in accordance with one embodiment of the present invention. Online advertisers, who are looking to increase the amount of content that is presented to users in a given amount of screen space, may benefit from incorporating RSVP content into their advertisements. Textual information to be incorporated into an advertisement may be received from an advertiser in step 1502. It may be determined in step 1504, whether the advertiser would like to embed the textual information as RSVP content in the advertisement. If it is determined that the advertiser does not want to include RSVP content in the advertisement, a non-RSVP version of the advertisement may be created in step 1506. If it is determined that the advertisement is to include RSVP content, an RSVP version of the advertisement may be created in step 1508. The RSVP content may be configured using, for example meta-data tags as previously discussed. In step 1510, a RSVP or non-RSVP version of the advertisement may be saved on one or more servers. One or more servers may receive a request for an advertisement in step 1512. In one embodiment, the request may be from a browser application (e.g., for a banner advertisement). In another embodiment, the request may be from a desktop or mobile application which displays advertisements within its interface. In response to the request, the advertisement may be transmitted to the application in step 1514. In one embodiment, when the advertisement is received by the application, process 1400 may be used to display the advertisement. In one embodiment, the advertisement may be displayed with one or more notification markers/icons similar to those shown in Figures 4b, 8a, 9a, or 10a to indicate the presence of content that is displayable using RSVP. The notification markers/icons may be overlaid on top of the advertisement, or may be displayed adjacent to, above, or below the advertisement.

[00124] In addition to display advertisements, RSVP content may also be incorporated in, for example sponsored search results. Figure 16 is a flow chart diagram of a process 1600 for configuring search results with RSVP content in accordance with one embodiment of the present invention. One or more servers may receive a search query in step 1602. In response to the search query, at least one search result corresponding to the search query may be configured with content that is displayable using RSVP in step 1604. In step 1606, the at least one search result may be transmitted to a browser application for display in the browser application. In one embodiment, the search result(s) may be displayed as shown in Figures lOa-lOc.

[00125] In some embodiments, users may embed RSVP content into files such as for example, photos, presentations, maps, etc. Figure 17 is a flow chart diagram of a process 1700 for embedding RSVP content in a file (e.g., map, photo, diagram, presentation, word processing document, spreadsheet, etc.) in accordance with one embodiment of the present invention. In step 1702, displayable contents of a file may be displayed by the appropriate application. For example, a diagram may be displayed in a drawing application (e.g., Microsoft Visio™), or a presentation may be displayed in a presentation application (e.g., Microsoft PowerPoint™). In some embodiments, the application may be a desktop application while in other embodiments, the application may be a mobile application, or a web based application accessible via a browser. A user may specify whether to add "global" RSVP content or "local" RSVP content in step 1704. In one embodiment, an interface which allows the user to choose between "global" and/or "local" RSVP content may be displayed. In some embodiments, both "local" and "global" RSVP content may be embedded. As used herein, "global" content refers to RSVP content associated with the file (e.g., photo, map, presentation, and/or diagram) in its entirety. In the case of a map, in the example shown in Figure 8b, notification 802 indicates presence of "global" RSVP content, such as "Check out these three restaurants" and is associated with the whole displayed map. By contrast, notifications 804, 806, and 808 indicate presence of "local" RSVP content associated with each location specified by notifications 804, 806, and 808. Similarly, in the case of a photo, in the example shown in Figure 9a, notification 902 indicates presence of "global" RSVP content, such as "These are my friends," and is associated with the whole photo. By contrast, notifications 904 and 906 indicate presence of "local" RSVP content associated with each location specified by notifications 904 and 906. In another embodiment, "global" content may include a description of the file's contents. In such an embodiment, selecting a file (e.g., by clicking on, or "hovering" over the file's icon or name) that includes embedded "global" RSVP content from a file management interface (e.g., Windows Explorer™) or a homescreen may result in the "global" content being displayed using RSVP. It should be noted that in such an embodiment, viewing the "global" RSVP content does not require opening the file with an associated application.

[00126] If the user chooses to add "global" RSVP content, an interface which allows the user to input textual content, which will be embedded as "global" RSVP content is displayed in step 1706. In the embodiment described above where "global" content includes a description of the file, the "global" content may be provided in the metadata of the file. For example, a user may right- click the file icon, select an option to enter an RSVP description for the file, and input the textual content.

[00127] User input including textual content may be received in step 1708. In embodiments where text input is required, text input may be provided using a virtual (i.e., touch screen) or physical keyboard, mouse, trackball, etc. Alternatively, or in addition, the user may provide voice/speech input via a microphone. The voice/speech input may then be converted to text. If the user chooses to add "local" RSVP content, an interface which allows the user to specify location(s), element(s), and/or text selection, and add the corresponding textual content, which will be embedded as "local" RSVP content is displayed in step 1710. For example, the user may specify locations on photos, maps, etc., specify elements or objects in photos, diagrams and presentations, etc. User input including specified location(s), element(s), and/or text selection, and add the corresponding textual content may be received in step 1712. In one embodiment, the interface may also allow selection of text such that RSVP content may be associated with the selected text. In the case of a photo, in addition to specifying locations on the photo, the user may select areas of the photo, such as, for example a face of a person. The location(s), element(s), and/or text selection information and the corresponding textual content may be saved in step 1714. In one embodiment, location(s), element(s), and/or text selection information and the corresponding textual content may be saved in the meta data of the file. For example, in the case of a photo, the location(s), element(s), and/or text selection information and the corresponding textual content may be saved in the EXIF data. In one embodiment, the textual content may be saved as plain text, in which case, the textual data may be converted to RSVP content (e.g., text that is configured to be displayed using RSVP) prior to displaying. In other embodiments, the textual content may be converted to RSVP content, and the RSVP content may be saved in the meta data of the file.

[00128] [Figures 18a, 18b and 19 and associated text from U.S. Patent Publication No. US2014/0189515 are hereby incorporated by reference.]

[00129] Figures 18a-18d show screenshot diagrams of an exemplary video item listing window in accordance with one embodiment of the present invention. Figure 18a shows a web application window 1800 (which may correspond to a web page) including a list of featured video items within a browser-based video content application. Video item listings with links to corresponding video content are provided by many different known video content applications, e.g., YouTube™. However, in the illustrated embodiment, the video item listing is supplemented by providing access to related RSVP content. As shown, a list is displayed of featured video item representations 1801, 1802, 1803, and 1804. Markers/icons 1811, 1812, 1813, and 1814 are displayed with, respectively, video item representations 1801, 1802, 1803, and 1804. Each marker indicates the presence of RSVP content associated with the corresponding video item.

[00130] As shown in Figure 18b, upon user selection of notification marker 1811, DRDA 1820 may be displayed and, as shown in Figures 18b-18d, RSVP content related to video item 1801 is displayed in DRDA 1820. Figures 18b-18d show time-sequence snapshots of the content displayed in DRDA 1820. For example, Figure 18b shows that DRDA 1820 displays the word "People" at a first time; Figure 18c shows that DRDA 1820 displays the word "have" at a next time; and Figure 18d shows that DRDA 1820 displays the word "played" at third time.

[00131] As shown in Figures 18a-18d, this embodiment allows a user to receive more information about a particular video within the context of a small-screen display before deciding whether to leave window 1800 and navigate to a new window related to a particular video item. The application interface is able to continue displaying window 1800 including the illustrated list of video items while displaying additional information about a selected video item in DRDA 1820. This may be particularly useful in the context of video content applications because once the decision is made to view a particular video, a large data stream may be initiated which can take significant time to display and can also spend a significant quantity of data against monthly maximums or otherwise incur additional charges for a user. Also, it might be useful for a user to be able to quickly and easily obtain information about a particular video via RSVP text content without having to leave display of window 1800 so that a user can quickly learn additional information about several videos before selecting a video for viewing.

[00132] Although window 1800 shows a list of featured video items, in alternative embodiments, window 1800 may display a list of video items in response to a user search, or it may display items automatically recommended for a particular user. [00133] Figures 19a-19g illustrate the playing of a video supplemented by RSVP content, the video and associated RSVP content being displayed by an embodiment of the present invention.

[00134] In Figure 19a, shows video display window 1900 displaying an initial frame of the video "My daughter loves walking the dog." As shown, display window 1900 includes progress bar (timeline bar) 1910. Markers 1901, 1902, and 1903 are displayed along progress bar 1910 to indicate time points in the video that are associated with RSVP content.

[00135] When a user selects start icon 1920, the video begins playing normally in window 1900. When the video reaches frames associated with RSVP content, the RSVP content associated with the relevant marker 1901, 1902, or 1903 becomes displayable in response to a user selection as shown in subsequent figures.

[00136] Figure 19b illustrates the display in window 1900 at seven seconds into the video, which, as shown in the progress bar, corresponds to marker 1902. At this point in the video, window 1900 also displays marker 1902-1 within the video scene to alert the viewer to the presence of RSVP content associated with that time period in the video. As shown in Figure 19c, when the user selects marker 1902-1, DRDA 1905 appears and begins displaying RSVP content. Figures 19c-19f show a time sequence as DRDA displays the content associated with display marker 1902-1. Specifically, Figure 19c shows display at a first time of the word "she." Figure 19d shows display at a second time of the word "grabs." Figure 19e shows display at a third time of the word "his." Figure 19f shows display at a fourth time of the word "leash." In this particular embodiment, the words are displayed such that an optimal recognition position of each word is at a fixed location within DRDA, the fixed location being indicated by hash marks 1906. In this particular embodiment, the video progress is stopped while the RSVP content is displayed. All the words in the RSVP content associated with marker 1902-1 are displayed while the video is stopped at a frame corresponding to seven second into the video, as shown in Figures 19c-19f. However, in alternative embodiments, RSVP content such as that shown in Figures 19c-19f could be displayed without stopping the video progress. Because RSVP content allows for faster reading speed than does traditional text presentation, a given amount of text can be presented via RSVP during a video with less time disruption to the viewing of the video than if the text were displayed without using RSVP.

[00137] In the illustrated embodiment, RSVP content is displayed in response to a user interaction. However, an alternative embodiment can be configured to display embedded RSVP content automatically at particular time points in a video.

[00138] Figure 19g illustrates the display in window 1900 at nine seconds into the video, which, as shown by progress bar 1910, is past the content associated with marker 1902. Because the RSVP content associated with 1902 has already been selected (by a selection of marker 1902-1) and displayed, marker 1902 is now grayed out to indicate that its associated content has been displayed. [00139] [Figures 22a-22f from U.S. Patent Publication No. US2014/0189515 and associated description are hereby incorporated by reference.]

[00140] Figures 20a-20i show an RSVP-enabled video preview displayed by an embodiment of the present invention. In this embodiment, two excerpts, each comprising frames corresponding to a few seconds, have been selected to be included in the preview. Also, a few words of text for RSVP display have been selected to be displayed at the beginning of each excerpt. Figures 20a-20f show RSVP content and video frames corresponding to a first video excerpt and Figures 20g-20i show RSVP content and video frames associate with a second video excerpt.

[00141] Figure 20a shows window 1900 displaying a frame at a beginning of a first excerpt, five seconds into the video. Figures 20a-20d show a time sequence as DRDA 1905 displays the content associated with the first excerpt. Specifically, Figure 20a shows display at a time 1 of the word "she." Figure 20b shows display at a second time of the word "grabs." Figure 20c shows display at a third time of the word "his." Figure 20d shows display at a fourth time of the word "leash." Figures 20e-20f show two additional video frames of the first except. In this embodiment, the initial frame of the first excerpt (5 seconds into the video) remains displayed while the RSVP content associated with the excerpt is displayed, as shown in Figures 20a-20d. Once that segment of RSVP content finishes, window 1900 displays the remaining frames of the first video excerpt. Two of those frames are shown in Figures 20e-20f.

[00142] In this embodiment, the RSVP content is displayed at the beginning of the excerpt, while the video remains frozen at five seconds into the video. However, in alternative embodiments, RSVP content associated with an excerpt including in a video preview may be presented before and/or during and/or after the playing of the video frames of the excerpt.

[00143] Figure 20g shows window 1900 displaying a frame at a beginning of a second excerpt, thirteen seconds into the video. Figures 20g-20h show a time sequence as DRDA 1905 displays the content associated with the first excerpt. Specifically, Figure 20g shows display at a first time of the word "bye." Figure 20h shows display at a second time of the word "Leo!" Figure 20i shows an additional video frame of the second except. In this embodiment, the initial frame of the second excerpt (thirteen seconds into the video) remains displayed while the RSVP content associated with the excerpt is displayed, as shown in Figures 20g-20h. Once that segment of RSVP content finishes, window 1900 displays the remaining frames of the second video excerpt. One of those frames is shown in Figure 20i.

[00144] Figures 21a-21e illustrate an interface 2100 of a computerized system in accordance with an embodiment of the present invention for adding RSVP content to a video and creating or editing an RSVP-enabled preview of the video. [00145] Figure 21a illustrates an application interface menu 2102 that is activated within a video editing application by selecting menu activation icon 2101. Menu 2102 includes option 2103 for inserting an RSVP comment, option 2104 for editing an existing RSVP comment, option 2105 for creating or editing an RSVP-enabled preview, and settings option 2106.

[00146] When a user selects option 2103 from menu 2102 to insert an RSVP comment, a secondary menu 2103-1 appears. Secondary menu 2103-1 includes option 2107 for entering a global comment, option 2108 for inserting a local comment, and option 2109 for inserting an object comment. If option 2107 is selected for inserting a global comment (as shown in Figure 21a), then a virtual keyboard appears (not separately shown) and the user can type in a comment that will be associated with the entire video. Such a comment will be displayable by RSVP upon, for example, selection of an RSVP marker displayed with a representation of the video as a video item included in a list of items as illustrated and described, for example, in the context of Figures 18a-18d. Alternatively, the user may be directed to speak the comment for entry by a speech recognition system (not separately shown); type the comment into a physical keyboard (not separately shown); or provide the comment through other known input techniques (not separately shown).

[00147] Figure 21b illustrates further aspects of interface 2100 of Figure 21a. In particular, when a user selects option 2108 from menu 2103-1 to insert a local RSVP comment, then an RSVP marker such as marker 2102- 1 appears to the right of the video window. Instruction 2110 also appears instructing the user to place the marker at the location within the currently displaying video frame at which the user would like the RSVP marker 2102-1 to appear. After the user drags the marker to place it within the video frame, a representation 2102 of the marker also appears along progress bar 1910. Also, upon placement of the marker within the video frame, a virtual keyboard appears (not separately shown) and the user can type in a comment to be displayable by RSVP that will be associated with the displayed frame (which corresponds to a time point in the video). Alternatively, the user may be directed to speak the comment for entry by a speech recognition system (not separately shown); type the comment into a physical keyboard (not separately shown); or provide the comment through other known input techniques (not separately shown). The entered comment (whether entered by text or by speech) will be displayable by RSVP upon, for example, selection of an RSVP marker displayed during play back of the video as illustrated and described in the context of Figures 19b-19f.

[00148] Figure 21c illustrates further aspects of interface 2100 of Figure 21a. In particular, when a user selects option 2109 from menu 2103-1 to insert an RSVP comment to be associated with an object, then object selection markers such as markers 2113, 2114, and 2115 appear to the right of the video window. Instruction 2111 also appears instructing the user to place the markers near different edges of the object with which the RSVP comment is to be associated. Once the user places markers 2113, 2114, and 2115 within the frame near edges of the selected object (in this example, the little girl) then RSVP marker 2119-1 appears on a spot near the center of the identified object. In one known video object recognition technique, markers on the perimeter of an object can be used to identify a "hot spot" which tracks the object as it moves in successive frames of the video. A related marker 2119 also appears on progress bar 1910 to indicate the time at which the object-related RSVP comment will first become selectable by a viewer of the video. Also, once the object is identified and the hot spot marker 2119-1 appears on the object, a virtual keyboard appears (not separately shown) and the user can type in a comment to be displayable by RSVP that will be associated with the identified object. Alternatively, the user may be directed to speak the comment for entry by a speech recognition system (not separately shown); type the comment into a physical keyboard (not separately shown); or provide the comment through other known input techniques (not separately shown). The entered comment (whether entered by text or by speech) will be displayable by RSVP upon, for example, selection of an RSVP marker displayed on the object during play back of the video as illustrated and described in the context of Figures 22a-22f of U.S. Patent Publication No. US2014/0189515, hereby incorporated by reference.

[00149] Figure 21d illustrates further aspects of interface 2100 of Figure 21a. When a user selects option

2104 from menu 2102 to edit an existing RSVP comment, instruction 2116 then appears asking the user to select the marker associated with the comment that the user would like to edit. This example illustrates the user selecting marker 2103. After the user indicates selection of marker 2103 (for example, by touching it on a touchscreen display), then menu 2104-1 appears. Menu 2104-1 indicates option 2121 to edit the RSVP comment or option 2122 to delete the comment. If option 2122 is selected, a confirmation button appears (not separately shown) and, if the selection to delete is confirmed, the associated marker and comment are removed from the video. If option 2121 is selected, then a virtual keyboard (not separately shown) and a window showing the text of the comment (not separately shown) appear for the user to make edits to the text of the comment. Alternatively, the user may be directed to speak edits to the comment for entry by a speech recognition system (not separately shown); type edits to the comment into a physical keyboard (not separately shown); or provide edits to the comment through other known input techniques (not separately shown).

[00150] Figure 21e illustrates further aspects of interface 2100 of Figure 21a. When a user selects option

2105 from menu 2102 to create or edit an RSVP preview, then secondary menu 2105-1 appears including options for each marker along progress bar 1910 including markers 2101, 2101, and 2103, which are referenced respectively in menu 2105-1 by selectable options for "Marker 1," "Marker 2," and "Marker 3." The interface also displays the numerals 1, 2, 3 on those markers along the timeline for the user's reference. This example shows the user selecting "Marker 3" from menu 2105-1. A tertiary menu 2105-2 then appears including option 2117 for setting the duration of the video excerpt that is to be displayed in the preview along the RSVP content associated with this marker. Menu 2105-2 also includes option 2118 for deleting Marker 3 and its associated RSVP and video content from a video preview created by the user. Upon selection of option 2117, a user interface (not separately shown) appears allowing the user to enter a video excerpt duration in seconds or in frames that will include video frames including and immediately following the time point of the marker. The interface may be implemented through a virtual keyboard, speech recognition feature, or other human-to-computer interface.

[00151] Figures 25a-25k and associated description from U.S. Patent Publication No. US2014/0189515 are hereby incorporated by reference.

[00152] Figures 22a-22c show various types of alternative known display devices in which embodiments of the invention might be implemented. While particular embodiments of the invention can be implemented in the context of any electronic device capable of displaying information, small screen display devices such as smart phones and other devices derive particular benefits from the ability of invention embodiments to increase the amount and speed of information displayable within a limited screen space. Other embodiments of the invention have abeady been illustrated and described in the context of smart phone displays. However, Figures 22a-22c show alternative displays devices which also have a particular need for the benefits provided by implementation of embodiments of the present invention. Figure 22a illustrates a head mounted display HMD device 2200a implemented in the form factor of traditional eyeglasses. In particular, device 2200a includes display 2201a. Figure 22b illustrates another HMD device 2200b, which includes display 2201b. Figures 22c illustrates a smart watch device 2200c including a display 2201c.

[00153] [Figures 22a-22f and associated description from U.S. Patent Publication No. US2014/0189515 are hereby incorporated by reference.]

[00154] Figures 23a-23b show a process flow for a method 2300 implemented by a computer system in accordance with an embodiment of the present invention for displaying RSVP content within a video player application. Method 2300 may be implemented, for example, on a user device executing a video player application such as application 210a of Figure 2b that is enabled to process RSVP content by RSVP software 211a which utilizes RSVP library 204.

[00155] Referring to Figure 23a, step 2301 opens an RSVP-enabled video file in response to user input 2319. Step 2302 determines whether the file contains any RSVP content. If no, then step 2303 proceeds to play the video in accordance with the video application's normal (i.e., non-RSVP) video playing execution. If yes, the step 2341 displays one or more RSVP markers along the video progress bar/time line. Step 2304 determines whether the user has chosen (based on user input 2320) to have RSVP content in the video file be played automatically. If no, the method proceeds to step 2323 of Figure 23b (described further below). If yes, then step 2305 begins playing the video content. In some embodiments, user input 2320 may be provided after each RSVP-enabled video file is opened. In other embodiments, user input 2320 may be provided through a user settings interface for determining default user preferences with respect to RSVP-enabled video playback (settings interface not separately shown).

[00156] During video playback by step 2305, step 2309 determines whether the next RSVP location in the video file has been reached. If no, then step 2307 determines whether the video has finished. If yes, then video playback ends at step 2306. If no, then step 2305 continues playing the video. However, if the result of step 2309 is yes, then step 2310 pauses video playback. Step 2313 displays the associated RSVP content in a DRDA.

[00157] Step 2314 determines whether there is RSVP sub-content associated with the RSVP content displayed in step 2313. If no, then the method proceeds to step 2307. If yes, then step 2315 display titles for the sub-content (see, e.g., the example shown in Figure 7d). In this embodiment, the titles of sub-content are shown for 2 seconds. However, alternatives may show the titles for different amounts of time. Step 2318 determines whether user input 2321 has indicated that the user has selected to view the sub-content. If no, then step 2317 changes the marker corresponding to the primary RSVP content to indicate that it has been read (e.g., by graying it out as illustrated in previous figures). If yes, then step 2316 displays the sub-content in the DRDA (see, e.g., as shown in Figures 7e- 7h). When the sub-content is finished displaying, then step 2317 changes the RSVP marker as previously described and the method returns to step 2304 to continue playing the video while step 2309 determines whether the next RSVP content segment has be reached during video playback.

[00158] Referring to Figure 23b, if RSVP content has not been designated to display automatically in step 2304 (Figure 23a), then step 2323 proceeds to play the video in accordance with the video application's normal video playing execution. During video playback, step 2324 determines whether the next RSVP location in the video file has been reached. If no, then step 2326 determines whether the video has finished. If yes, then video playback ends at step 2337. If no, then step 2323 continues playing the video. However, if the result of step 2324 is yes, then step 2338 determines whether the RSVP content at the current video location is object based (e.g., as shown and described in the context of Figures 22a-22f of U.S. Patent Publication No. US 2014/0189515, hereby incorporated by reference). If yes, then step 2341 shows an RSVP marker on the relevant object in the video frame. If no, then step 2325 shows an RSVP marker in the frame in a designated location (see, e.g., marker 1902-1 in Figure 19b; in some embodiments, the location may have been designated by an RSVP content author as illustrated in Figure 21b with respect to marker 2102-1).

[00159] Step 2327 determines, based on user input 2336, whether the user has selected to view the RSVP content associated with any of the marker(s) currently displayed in the video frame. If no, then the method returns to step 2323. If yes, then step 2329 pauses video playing and step 2330 displays the corresponding textual content in a DRDA using RSVP.

[00160] Step 2330 determines whether there is RSVP sub-content associated with the RSVP content displayed in step 2331. If no, then the method proceeds to step 2326. If yes, then step 2332 display titles for the sub-content. Step 2333 determines whether user input 2335 has indicated that the user has selected to view the sub-content. If no, then step 2334 changes the marker corresponding to the primary RSVP content to indicate that it has been read (e.g., by graying it out as illustrated in previous figures). If yes, then step 2328 displays the sub-content in the DRDA. When the sub-content is finished displaying, then step 2334 changes the RSVP marker as previously described and the method returns to step 2323 to continue playing the video while step 2324 determines whether the next RSVP content segment has been reached during video playback.

[00161] Figures 24a-24b show a process flow for a method 2400 implemented by a computer system in accordance with an embodiment of the present invention enabling a user to add RSVP content to a video. Such a preview may be created, for example, through a user interface as shown and described Figures 21a-21e. However, in this and other examples illustrated herein of various embodiments of aspects of the invention, the exact logic shown in flow diagrams is not necessarily intended to correspond to the exact interface illustrated in other figures. Both are merely intended to provide examples and those skilled in the art will of course appreciate that there are many variations that would not at all depart from the spirit and scope of the present invention.

[00162] Method 2400 may be implemented, for example, on a user device executing a video editing/annotating application such as application 210b of Figure 2b that is enabled to process RSVP content by RSVP software 21 lb which utilizes RSVP library 204.

[00163] Referring to Figure 24a, step 2401 opens the video to which RSVP content is to be added. Step 2402 determines, based on user input 2435, whether the user has selected to add or edit RSVP content related objects in the video. If yes, then the method proceeds to step 2422, shown and described below in the context of Figure 24b. If no, then the method proceeds to step 2405. Step 2405 determines, based on user input 2417, whether the user has selected to add or edit a global RSVP comment. If yes, then step 2404 displays an interface for the user to provide input 2418 to add or edit a global comment to the video that will be displayable by RSVP. The method then proceeds to step 2406. If the result of step 2405 is no, then the method proceeds to step 2406 directly.

[00164] Step 2406 determines, based on user input 2416, whether RSVP content is to be added to the video timeline to make the content displayable as a particular time in the video. If no, the step 2407 saves the video and exits. If yes, the step 2408 advances the video, based on user input 2421 (e.g., selecting a point on a progress bar), to the time location in the video where the RSVP content is to be added. Step 2409 then displays an interface to the user to add content to be displayed via RSVP. As described previously in the context of Figures 21a-21d, such an interface may include a virtual keyboard, speech recognition interface, or other user interfaces for entering or editing textual content. Step 2413 receives user input 2419 that enters or edits textual content that is to be displayable to a content consumer via RSVP. Step 2410 then determines whether the user would like to add any secondary RSVP content. As previously described in the context of Figures 7d-7h, indicators for such additional content may be provided at the end of a primary RSVP display so that a content consumer can determine whether to select to view the additional content. The concepts illustrated there also apply to RSVP content added to video.

[00165] If the result of step 2410 is yes, then step 2411 displays an interface to receive user input 2420 to add secondary content to be displayable by RSVP. The method then proceeds to step 2403 to receive the entered content. The method then proceeds to step 2412. If the result of step 2410 is no, then the method proceeds directly to step 2412. Step 2412, based on user input 2415, selects how many frames should be associated with the currently entered RSVP content (including the primary RSVP content received at step 2413 and any secondary content received at step 2414). In various alternatives, the frames may be represented by the number of frames or in a time duration of associated video content. The method then returns to step 2408.

[00166] Figure 24b shows the flow of a portion of method 2400 that is executed if the result of step 2402 (in Figure 24a) is yes and user added content is to be associated with objects. Step 2422 advances the video based on user input 2429 to the time location in the video where the RSVP content is to be added. Step 2423 provides an interface and accepts user input to identify a hotspot on a video object selected by the user for association with RSVP content. Step 2433 then displays an interface to the user to add content to be displayed via RSVP. Step 2424 receives user input 2431 that enters or edits textual content that is to be displayable to a content consumer via RSVP. Step 2425 then determines whether the user would like to add any secondary RSVP content.

[00167] If the result of step 2425 is yes, then step 2426 displays an interface to receive user input 2432 to add secondary content to be displayable by RSVP. The method then proceeds to step 2427 to save the RSVP entered content and any secondary entered RSVP content along with the identified object hotspot and to place an associated marker on the video timeline bar. If the result of step 2425 is no, then the method proceeds directly to step 2427. The method then proceeds to step 2428 to determine, based on user input 2437, whether the user would like to add any more RSVP content to objects in the video. If the result of step 2428 is yes, then the method returns to step 2422. If the result of step 2428 is no, then step 2434 saves the video and the process ends.

[00168] Figure 25 illustrates a process flow for a method 2500 implemented by a computer system in accordance with an embodiment of the present invention for playing an RSVP-enabled video preview. Such a preview may be displayed, for example, as shown and described Figures 20a-20g. Method 2500 may be implemented, for example, on a user device executing a video player application such as application 210a of Figure 2b that is enabled to process RSVP content by RSVP software 21 la which utilizes RSVP library 204.

[00169] Step 2501 opens the video preview (which may be a separate file or data stream distinct from the underlying video that is the subject of the preview while at the same time typically containing a portion of the same of the same content included in the underlying video). Step 2502 determines if the preview has any RSVP content. If no, then step 2503 displays the video preview normally (i.e., as it would any other video without RSVP content). If yes, then step 2504 displays RSVP markers on the video timeline (progress bar). Step 2507 then moves the current location indication on the progress bar to the first RSVP marker location. Step 2510 displays the RSVP content associated with the marker in a DRDA. After the first RSVP content segment finishes displaying, then step 2509 plays the video excerpt that the preview file has associated with that RSVP segment. Step 2508 then changes the current RSVP marker to indicate that the RSVP content associated with that marker has been displayed (e.g., by graying out the marker). Step 2505 determines whether the video preview contains additional RSVP-enabled content. If no, then step 2506 stops the video playback and displays the video timeline with markers. In one alternative, the preview markers are individually selectable so that the user can go back and view individual segments without having to view the entire preview. If the result of step 2505 is yes, then step 2507 repeats and advances to the next RSVP marker location in the timeline.

[00170] Figure 26 illustrates a process flow for a method 2600 implemented by a computer system in accordance with an embodiment of the present invention for delivering augmented reality ("AR") content elements that are enabled to be displayed via RSVP. Such a method may be carried out by, for example, an AR service application such as application 217 shown in Figure 2d including RSVP server library 218 and executing on a server 101.

[00171] Step 2601 creates an AR element in the relevant AR service application. Such elements are well known and typically include displayable information that is associated with a real world object viewable by a user of the AR service. Step 2602 determines whether the AR element is designated to be displayable using RSVP. If no, then the process proceeds to step 2604. If yes, then step 2603 prepares the text for RSVP display. In particular embodiments, this may include various additional steps such as, for example, parsing it into a plurality of displayable elements, inserting blank elements where appropriate, calculating display time multipliers based on word length, and determining an optimal recognition position character or proportionate position as further described in co-pending U.S. application Serial Number 13/547,982 incorporated herein by reference above. As is further explained therein, in a particular implementation, some or all steps for preparing text for RSVP display may be accomplished on a user device rather than remotely on a server computer. If there is any sub-content associated with the AR element, then step 2603 also prepares that sub-content for RSVP display.

[00172] Step 2604 saves the AR element on the server. Step 2605 receives, at the AR service application, a request for a particular AR element from a user device. Step 2606 transmits the AR element to the requesting user device.

[00173] Figure 27 illustrates a process flow for a method 2700 implemented by a computer system in accordance with an embodiment of the present invention for processing and displaying AR content elements that are enabled to be displayed via RSVP. Such a method may be carried out by, for example, an AR application such as application 212 shown in Figure 2c including RSVP software 213 and executing on a user device 210. Those skilled in the art will appreciate that, in a typical implementation, an AR application such as application 212 and/or AR service such as AR service 217 will rely in part on information obtained from a location sensor such as GPS 212 of Figure 2c. An example of one possible resulting user interface for an RS VP-enabled AR application implementing a method according to an aspect of an invention embodiment is illustrated and described in the context of Figures 25a-25k of U.S. Patent Publication No. US2014/0189515, hereby incorporated by reference. [00174] Process 2700 begins with step 2707 which detects AR elements received from an AR service (such as AR service 217 executing method 2600 to send AR elements including RSVP displayable content to a user device). Step 2708 determines whether the received AR element or elements include RSVP content. If no, then step 2709 proceeds as the AR application normally would without RSVP content. If yes, the step 2710 displays RSVP markers on objects views associated with real world objects. In one embodiment, these markers include icons such as those illustrated in Figures 25a-25k of U.S. Patent Publication No. US2014/0189515, hereby incorporated by reference. In an alternative embodiment, these markers may instead be or include short textual titles identifying the real world object. Step 2711 receives user input 2717 selecting a particular RSVP marker for display. Step 2716 displays the RSVP content corresponding to the selected marker in a DRDA. Step 2715 then determines whether there is any RSVP sub-content for display. If no, then step 2719 changes the marker corresponding to the RSVP content to indicated that it has been read. If yes, then step 2714 displays titles for the sub-content for two seconds. Step 2713 determines whether user input 2718 has indicated that the user has selected to view the sub-content. If no, then step 2719 changes the marker corresponding to the primary RSVP content to indicate that it has been read. If yes, then step 2716 displays the sub-content in the DRDA. When the sub-content is finished displaying, then the process returns to step 2715 to determine if there is any additional sub-content (sub-content can also have additional sub-content). Once all the RSVP content and sub-content associated with a particular AR element has either been displayed or declined by the user for display, the process then returns to step 2711 to wait for selection of another RSVP marker for RSVP display of content associated with another AR element.

[00175] Figure 28 is a process flow diagram illustrating a method 2800, for serial display and tracking of content, including textual content, according to an embodiment of the present invention.

[00176] Step 2801 receives a user request to display content, including textual content, in RSVP. The request may be generated as a result of a system event indicating that serial display functionality has been activated by the user, automatically by the system when the RSVP application is launched or by a predetermined user input. The request may include login credentials and content related information, including textual content information.

[00177] Step 2802 creates and saves a user session on the client device and on the RSVP server, and initializes the content tracking variables. In some cases, a user session is created including an anonymous User ID to keep track of the words downloaded and words read. The User ID is anonymous in this scenario as one example, and is not limited thereto. For example, the User ID may not be anonymous and may include identifying user information. The user session is used to track content use and includes values for identification variables, including Session ID, User ID, a Text ID, and values for tracking variables such as Words Downloaded and Words Read, as described further in reference to Tables 1-3 below.

[00178] Step 2803 identifies the selected content and the content type and stores values for Content ID and Content Type variables. The content type may include the type of media of the selected content, including whether there is textual content, whether the content is paid content such as an online news article or e-book content, or ad content and the like. Each text may be represented as an entry in a texts table in a database, including values for variables such as Text ID, Text Title, Text Icon, Text Content and the like. When the content is ad content, the Text Icon may be used to visually indicate sponsored content, for example a brand logo or a sponsored content icon, or a combination of the two.

[00179] The sub-texts may be represented in a sub-texts table, including values for variables such as Text ID and Sub-Text ID, which may be used to link sub-texts to texts. The user information may be tracked in a text users table, including values for variables such as Text ID, Anonymous ID and Current Retry ID. The sub-text may be non-sponsored or sponsored content and it may be free or paid content. Additionally, the sub-text may be reference content, such as a translation of content into another language.

[00180] When tracking the user in a session, currently reading content is associated with a particular Text ID, the Text ID value as well as the other session variables Words Downloaded and Words Read are retained from the session, based on the User Session ID.

[00181] The content may be entirely downloaded for offline use, or partially downloaded, in sections, for online use, or streamed for online use. When downloaded entirely, the content may be prepared for serial display in segments, for example by retrieving text based on block size. When content is downloaded in sections (e.g., block- by-block), display of a first content section can be initiated for a user without having to wait for the entire download. Additionally, downloading or retrieving by block size allows for efficient use of memory and processing, for example, by storing the content that will actually be used and removing less content when the content will not be used.

[00182] Whether entirely downloaded or partially downloaded, for online or offline use, or streamed for online use, the content may be retrieved block by block and displayed and tracked word-by-word. The content (main content) may have sub-content. The sub-content may be non-sponsored content associated with the main content or it may be or include sponsored content (referenced herein as "ads" for convenience) chosen based on keywords in the text of the main content and/or sub-content, for example from a web page in the search results, single webpage on the website, or may include specially prepared texts by a content provider. The text served as sub-text may be based on keywords corresponding to the words that have been serially displayed from the content.

[00183] Each retry or re-read of text may be represented in a retries table including Text ID, Retry ID, Words Downloaded and Words Read, to precisely track how much of the text was read when retried. The retries table may also indicate how many times the user has read the same text and for how long.

[00184] Currently Reading Text ID, as well as the other session variables, Words Downloaded and Words Read, are retained from the session, based on the anonymous User Session ID. [00185] The Block Size is the size of a block of text to download for the user. The Block Size can be either defined in the application as a constant, for example, 10-100 words, or chosen by the user in the application/OS settings, or computed automatically, based on the network connection quality and user reading speed, and the like.

[00186] This process of tracking the text read in the user session provides for accurate tracking, even if the network connection is lost, because the latest downloaded number of words can always be used for further analysis by the text statistics tracker.

[00187] Step 2806 divides textual content into one or more blocks and provides the first block for download. Note that content for online use might be downloaded as one or more blocks. Content for offline use would, in a typical embodiment, be downloaded in a single block. The content may be downloaded via an encrypted connection and stored as encrypted content on the user device. In one embodiment, it may also be determined whether the content is larger than a predetermined size, to determine whether to download fully or partially. The predetermined content size may be set in the user settings, the RSVP server, or determined based on connection quality or user device characteristics, such as available memory, or user characteristics such as reading speed and reading level.

[00188] Upon download of an initial block, the Content ID and the Session ID are associated and stored in an RSVP tracking database and updated in the user session (not shown).

[00189] Step 2807 identifies a text block for serial display by querying the database and prepares it for the user. Each text is represented on the server side in a table (e.g., as a row or column of data in a table) in the database, including a Text ID, for example. The text block is identified by the Text ID, starting from the Words Downloaded with a Block Size number of words. Additionally, the block may be identified by the latest total Words Read by a user.

[00190] Step 2808 retrieves the identified text block and prepares it for serial display. The text block may be a section of the content, including textual content. The textual content may be extracted from the content to be displayed using RSVP display on the user device. That is, the text block is configured for RSVP display by parsing text included in the content, and other displayable elements in the content, and dividing the content into a plurality of displayable elements. The content may be flagged as displayable upon retrieving the text block or after preparing the content for serial display.

[00191] For example, for webpage content, the textual content may be extracted by parsing the HTML and scrubbing the webpage for text to display serially. As another example, a content provider may provide content, including text, to be serially displayed using RSVP along with the content, without the need for parsing the content.

[00192] Step 2809 initializes the content tracking variables, including Words Downloaded and Words Read, for each new block. Words Read is set to zero (0) and Words Downloaded is set to the block size of words to be serially displayed or the number of words downloaded to the device in this request, or the number of words cached for this iteration of the display.

[00193] The Block Size can be either defined in the application as a constant, for example, 10-100 words, or chosen by the user in the application/OS settings, or computed automatically, based on the network connection quality and user reading speed. The block size may be also be chosen by a time interval such as the time it takes to read a single block, for example on average, or according to a user speed. For example, if your reading speed is 500 words per minute, then the block size would be determined to be 500. This would require a download every minute, and may also be adjusted, depending on the the bandwidth of the user's network connection.

[00194] That is, the Block Size may vary during the tracking process depending on other conditions and may also be adjusted during the tracking process by the user or by the system, as needed. At the very least, for example, the block size of the last block of a text will be smaller than the other blocks, unless the words in the text are evenly divisible by the block size.

[00195] Step 2810 serially displays the text block word-by-word and, after each word, step 511 increments the Words Read session variable.

[00196] Step 2812 determines whether the user is still actively viewing the textual content, for example, by whether the user has stopped the RSVP display of the content. That is, step 2812 determines whether the user stops displaying content. This may be determined, for example, by controlling the RSVP interface to stop the RSVP display or navigating away from the web page or other application interface window in which RSVP display of the content was triggered Additional factors may also be used to determine if the user is still actively viewing the content, for example by monitoring the user's presence, eye position, the user's facial expression, or other indicators via a camera or other monitoring means. Although not illustrated, step 2812 determining may also be performed parallel to step 2810 displaying the content.

[00197] If the result of step 2812 is yes, then step 2813 updates the Words Read value in persistent storage on the server side, for example, a database, to be set equal to Words Downloaded minus Block Size, plus Words Read. The Words Read value in the calculation is taken from session where it was incremented for each word read (e.g., each word displayed via RSVP) from the block in step 2811. Method 2800 then proceeds to step 2816 (described further below).

[00198] If the result of step 2812 is no, then step 2814 determines whether the current block has finished displaying. If the result of step 2814 is no, then step 2810 continues to serially display the block word-by-word and step 2811 continues to increment the Words Read variable. If the result of step 2814 is yes (i.e., the block finished), then step 2815 determines whether the text is finished. [00199] If the result of step 2815 is yes, then step 2816 determines whether there are sub-texts to display to the user. After step 2815 (not shown), the content may be marked as read to indicate that the user previously accessed and read the content. Alternatively, the content may be marked as read or accessed after step 2801.

[00200] If step 2816 determines that there are sub-texts, the sub-texts may be automatically presented based on the content author's request to present particular sub-text. However, they may also be generated based on keywords related to the parent text. For example, a sub-text may be generated to be displayed based on a degree of relatedness between the text content in a text table and text content in a sub-text table.

[00201] The same sub-text may appear within multiple related threads and a visual indication may be provided to distinguish such sub-text. A visual indication may include, for example, graying out the title of the sub-text or displaying an indicator or icon distinguishing the sub-text element from other elements.

[00202] The sub-text may be based on keywords corresponding to the words that have been serially displayed from the content at a predetermined point in the serial display. The content based on which the sub-content is determined may be referred to as originating content for ease of explanation. The sub-text or the sub-content may be embedded in originating content or looked up dynamically from a lookup list of related keywords. The lookup list may be itself dynamic, based on advertisement supply and demand or bidding outcomes at the time the list is generated.

[00203] The sub-text may be displayed under the text display and may be linked to the original text.

Specifically, the title of the sub-text is displayed and used to visually represent the sub-text to the user. The sub-text and the text may be visually linked circularly and functionally allow for circular navigation between texts and subtexts. Each sub-text, similar to the text, may have another sub-text displayed after the sub-text.

[00204] If the result of step 2816 is yes, then step 2820 displays the list of sub-texts to the user. That is, representations of the sub-texts (e.g., titles, icons, thumbnails, and/or other markers), retrieved from the sub-text elements are displayed to the user. Alternatively, the sub-texts may be displayed parallel to serially displaying originating content, in addition to, or instead of, being displayed at the end of the block or at the end of the text of the originating content.

[00205] Once the user chooses the sub-text to serially display, by selecting the title of the sub-text, the currently serially displaying Text ID is set to the Sub Text ID, and saved in the session, counting variables are reset and the process returns to step 2801.

[00206] If the result of step 2815 is no (i.e., the block is finished but the next is not finished) then in step 2817 the client application sends a request to the server with the current Session ID, to get the next text block. Step 2818 sets the Words Read value in the database is set to Words Downloaded and the process return to step 2807 to identify the next block of text. [00207] If the result of step 2816 is no (i.e., there are no more sub-texts), then step 2819 stops the serial displaying and tracking process.

[00208] The content tracking described herein may be implemented by using an RSVP tracking database. The RSVP tracking database, for example, may be implemented to include a table such as table 1 below with values for variables including User ID, Content ID, Is Displayable, Words Downloaded and Words Read. The field Is Displayable may be implemented as a flag to mark the selected content serially displayable to the user. The RSVP tracking database may also include additional information relevant to tracking content use, for example a Request ID, Request Entity, Request Type, Total Words, Words Left, Block Size, Is Block Finished, Is Text Finished and Is Charged fields. The tracking database may be used as a buying database to determine the appropriate charge to a user or an advertiser based on content used, and words read.

[00209] The variables Is Block Finished and Is Text Finished may be implemented as flags used to indicate whether a downloaded block of text and whether the entire selected text is finished displaying to the user, respectively. The Request ID may be used to keep track of each sequential request for content or partial content. The Request Entity field may be used to track whether the request is by a client or server, or the like. The Request Type may be used to track whether the request is to get content, or to put content, for example by the client and by the server, respectively. Words Left refers to words remaining in content.

[00210] The Block Size can be either defined in the application as a constant, for example, 10-100 words, or chosen by the user in the application/OS settings, or computed automatically, based on the network connection quality and user reading speed. Thus, the Block Size varies during the tracking process depending on other conditions and may also be adjusted during the tracking process by the user or by the system, as needed. At the very least, for example, the block size of the last block of a text will be smaller than the other blocks, unless the words in the text are evenly divisible by the block size.

[00211] When selecting the next block, the beginning of the block may be identified based on the latest Words Downloaded and Block Size values or may be identified based on Total Words Read or another bookmarking variable, for example when the user stops reading a block and decides to finish the block at another time.

[00212] Table 1 shows one example of an RSVP tracking database table for tracking content, including textual content, as described herein. Table 1

[00213] In the example shown in Table 1, a user is represented as Client in the Request Entity field. The user requests Text ID 1234 which is 325 words long, from the Server. In this case, the Block Size is set as 100. The block size may be determined from the user settings, the server settings, or dictated by the content provider. The block size indicates that the text will be downloaded and used 100 words at a time. As described above, words may refer to any displayable elements, for example serially displayable textual content or other types of content of one or more words. The last entry in the tracking database, where the Request Type value is Acknowledgement (ACK), may be used to update the user session by setting the final words read for Text ID to equal Words Read in the ACK entry.

[00214] Table 2 shows a case where the user loses connection before the ACK entry is sent or stored in the tracking table. Table 2

[00215] As shown in Table 2, the latest entry, in Request ID 6, is used to update the user session, with the latest Words Downloaded value 276. Alternatively, depending on the settings on the server, or user device, set by the content provider or other entity, the latest Words Read value may be used to update the user session.

[00216] Table 3 shows a scenario where the user stops display of the content before the content is finished.

Table 3

[00217] As shown in Table 3, there are a total of 793 words for Text ID 919. The content is downloaded 100 words at a time, based on the Block Size of 100 words. After reading the first block, the reading is terminated mid- use, during the second block and the total Words Read are set to 147. The content use may be terminated mid-use in various ways, for example by monitoring the user via a camera or other monitoring means.

[00218] Alternatively, or in addition to using a tracking database table, these variables may be tracked in the user session, with only the latest entry of values being saved in the user session and overwritten with the next request ID. In this case, if a user stops reading mid-use, the last entry of values may be used. Additionally, the user device will have the latest Words Read, and thus the total words read may be updated when a connection is regained by calculating Words Downloaded minus Block Size plus Words Read.

[00219] The serial content display and tracking the analytics about the use of content, relies on hardware configuration and data acquisition to track the amount of content used.

[00220] Table 4 shows a sample pseudo code for word counting with block size:

Table 4

1 void function Tracking WordsRead

2 TotalWords=325;

3 BlockSize=100;

4 userIsReading=true;

5 WordsRead=0;

6 while (WordsDownloaded<=TotalWords)

7 {

8 WordsDownloaded+=BlockSize;

9 WordsReadCount=0;

10 while (userIsReading=true and WordsReadCount<=BlockSize)

11 {

12 if confirmUserReading (AnonUserlD) = false

13 {

14 userIsReading=false

15 WordsRead=WordsDownloaded-BlockSize+WordsReadCount

16 }

17 else

18 WordsReadCount++;

19 }

20 WordsRead = WordsDownloaded;

21 }

[00221] In Table 4, tracking the analytics about the use of content may be implemented as follows. As a downloaded block is being displayed, line 18 continues to track words displayed by incrementing the WordsReadCount while the user is reading the words in the block (i.e., while user!sReading=true and WordsReadCount<=BlockSize as indicated in line 10). If the user stops reading, line 15 calculates the words read (i.e., the words displayed) as Words Downloaded-Block Size + Words Read (WordsReadCount).

[00222] Figures 29a-29c illustrate a RSVP content provisioning and tracking system in accordance with an alternative embodiment of the present invention.

[00223] Figure 29a is a block diagram of system 2900 including components on server 2901 and components on end-user device 2910. Specifically, on one or more servers 2901, system 2900's components include RSVP event log manager 2928, RSVP event log data store 2924, Word tokenizing rules data store 2921, RSVP tracking application 2922, Words read tracking data store 2924, RSVP content store 2925, and RSVP content request manager 2923. On one or more end user devices 2910, system 2900 's components include RSVP display application 2911, RSVP event monitor 2927, and event queue 2926.

[00224] The components shown in Figure 29a operate as follows. When a user of device 2910 requests to view content via RSVP display, RSVP display application 2911 requests the content from RSVP content request manager 2923. RSVP content request manager 2923 then queries the RSVP content store 2925 to determine if it has a current copy of the requested RSVP content. If yes, then RSVP request manager 2923 retrieves the content and sends it to RSVP display application 2911. If RSVP content request manager 2923 determines that RSVP content store 2925 does not have the requested content, or does not have a current copy of it, then a current copy of the content is requested from an appropriate website, database, or server (not separately shown), stored in content store 2925, and provided to RSVP content request manager 2923 for transmission to RSVP display application 2911. In this embodiment, textual content corresponding to the request is formatted for RSVP display on server 2901 prior to being sent to RSVP display application 2911. However, as previously discussed, in alternative embodiments, the textual content may be sent unformatted to the user device and then processed on the user device to be formatted for RSVP display.

[00225] RSVP display application 2941 displays the requested content via RSVP display on user device 2910. As RSVP display starts, pauses, re-starts, skips forward, rewinds, or stops, RSVP event monitor logs those events (i.e., creates event records as further discussed in the context of Figure 29b). RSVP event monitor provides the event records to event queue 2926 which periodically sends event log records to server 2901 for processing as those records accumulate.

[00226] On server 2901, RSVP event log manager 2928 receives event records and provides them to RSVP event log data store 2929. RSVP tracking application 2922 receives event records from log data store 2924 for processing. RSVP uses words tokenization rules from data store 2921 and the relevant RSVP text content received from RSVP content store 2925 to process received event logs and determine how many words were displayed using RSVP during a user session in which the RSVP content was viewed (details of processing event logs to obtain words read values are explained further below in the context of Figure 29c). Based on the results of processing, RSVP tracking application 2922 updates the stored words read value associated with the relevant RSVP content in words read tracking data store 2924. Note that in one embodiment, words read values are tracked and aggregated at different levels in different data stores including per content item, per session, and per user.

[00227] Figure 29b is a process flow diagram showing a method 2930 implemented by system 2900 of Figure 29a to provide RSVP content for user device display and to monitor, log, and store RSVP events associated with the RSVP content displayed in a user session. Steps 2931, 2932, and 2933 are, in the illustrated embodiment, carried out on a server 2901. Step 2931 receives a request from user device 2910 to display textual content using RSVP. Step 2932 stores a Content ID of the content requested in association with the session ID and step 2933 sends the requested content to client device 2910.

[00228] On user device 2910, step 2934 monitors for RSVP events. In this example, the following event types can occur during an RSVP session: "ViewStart" corresponds to the beginning of display by RSVP with respect to the content sent to the device in step 2933. Depending on the particular implementation, RSVP display might begin automatically after the content is available at the client device or it might begin only after an additional user interface action. "Start" corresponds to any subsequent starting of RSVP display of the content after the initial "ViewStart" event. For example, when playback is paused, a "Start" event occurs when RSVP display resumes following the pause. "Pause" occurs when a user activates the pause function (see, e.g., the interface shown in Figure 2d). "Stop" corresponds to playback of RSVP stopping, which might occur, for example, because the user navigated away from the RSVP display (e.g., left the webpage or otherwise closed the RSVP window) or because the RSVP content reached its end and display stopped automatically. "Skip Forward" and "Skip Backward" corresponds to the user hitting a skip forward or skip backward interface icon and moving ahead or back in the text (e.g., by one or more sentences). After a Skip Forward event or a Skip Backward event, a "Start" event will occur if and when RSVP display resumes. "Rewind" corresponds to the user hitting a rewind interface icon (e.g., see Figure 2d) and results in RSVP display starting again from the beginning of the text (with a corresponding "Start" event then occurring).

[00229] If step 2935 identifies an event to be logged, then step 2936 creates an event record including the event type (e.g., "Start," "Stop," etc.) and a character offset value identifying the location (relative to the beginning of the RSVP content item) of the first character of the display element that was displayed at the time of the event. Table TXT below shows the character offset values for the characters of the beginning of a sample text:

Table TXT

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 T h i s i s t e x t t o d i s p l a y . T h e [00230] Assuming that the above words are displayed by RSVP one word at a time (i.e., "This" followed by "is" followed by "RSVP" followed by "text."), the event records created by step 2936 corresponding to the following events are shown in Table ER below.

Table ER

[00231] Step 2936 sends the above event records, as they are created, to event queue 2926 (Figure 29a). Step 2938 determines if a current event type is a "Stop" event. If yes, then step 2940 sends remaining events in queue to the server. If no, then step 2937 determines whether the event queue has reached a predetermined threshold size. If no, then the process continues back to step 2934 to continue monitoring for events. If yes, then step 2939 sends the events in the queue to the server and the process returns to step 2934 to continue event monitoring. On the server, step 2941 receives event records and stores them in association with the current Session ID and the Content ID corresponding to the content that was being displayed via RSVP at the time of the event.

[00232] Figure 29c is a process flow diagram showing a method 2940 carried out by RSVP tracking application 2922 (see Figure 29a) to process event records in order to determine the amount by which to increment a WordsRead tracking value stored in a database, the WordsRead tracking value being associated with a Content ID of the content displayed by RSVP during the user session in which the events to be processed occurred.

[00233] Processing records for a session begins at step 2951. Step 2951 retrieves the Content ID values, the RSVP text, and the RSVP event records associated with the Session ID of the session to be processed. Step 2952 goes through each event record and determines if the current event represents the beginning of a chunk of text read. In the context of the event types (which are merely examples for illustrative purposes only) illustrated in Figure 29b and described above, an event of type "ViewStart" or "Start" is associated with displaying the beginning of a chunk of text to be displayed by RSVP. For example, each of those event types is associated with display of RSVP either starting after an initial view request for content for a particular Content ID ("ViewStart"), or restarting after a user navigation event ("Start") (e.g., after a Skip Forward, Skip Backward, Rewind, Pause, etc.). If the result of 2952 is no, then step 2954 goes to the next event and step 2952 repeats for the next event. If the result of 2952 is yes, then step 2953 stores a Beginning Offset value corresponding to the Character Offset value of the first character of the word being displayed at the time of the event and the method proceeds to step 2955.

[00234] Step 2955 goes through subsequent event records and determines whether the event is associated with the end of a chunk of RSVP displayed text. For example, any one of a Pause, Skip Forward, Skip Backward, Stop, or Rewind is, in this example, associated with the end of a "chunk" of RSVP text because these events interrupt the continuous RSVP display of the text. If the result of 2955 is no, then step 2956 goes to the next event and step 2955 repeats for the next event. If the result of 2955 is yes, then step 2960 stores an Ending Offset value corresponding to the Character Offset value of the first character of the word being displayed at the time of the event. Step 2960 also initializes a WordsRead variable at zero for the current chunk being analyzed (note, this variable is different than the WordsRead value stored in a database for tracking total WordsRead during the session for the associated content; the WordsRead for a each chunk of a content item that is process is used to increment the WordsRead value associated with the Content ID for that content item for the current user session). Step 2960 begins processing each character in the RSVP text from the character corresponding to the "Beginning Offset" to the character corresponding to the "Ending Offset." For each character, step 2961 determines whether, based on current tokenization rules (rules for determining when a new word has begun), whether the current character is the first character of a new word. In a simple example, word tokenization rules may provide that if the character follows a space, a period, a semicolon, a comma, a question mark, an exclamation point, a colon, etc. then the character is the first character of a new word. Otherwise, it is not. If the result of step 2961 is no, then step 2965 goes to the next character and step 2961 repeats. If the result of step 2961 is yes, then step 2962 increments the WordsRead variable tracking the current chunk. Step 2963 determines whether the current character is the character corresponding to the Ending Offset value for the current chunk. If no, then step 2965 goes to the next character and step 2961 continues processing characters in the current chunk. If the result of step 2963 is yes, then step 2964 increments the

WordsRead value tracking WordsRead for the ContentlD's content by the amount of the WordsRead value for the current chunk. Step 2957 then determines whether more log events remain to be processed for the current Content ID's content in the current session. If yes, then the method returns to step 2952. If no, then step 2958 determines whether there are other ContentID with event records associated with the current session. If no, the process ends at step 2959. If yes, then the process return to step 2951 and begins processing event records associated with the next ContentlD.

[00235] Using the values from Table ER above, Table ERP below shows the chunk WordsRead values that are used to update the Words Read database for a Content ID's content based on processing the corresponding event records.

Table ERP

[00236] Figure 30 is a process flow diagram of a method 3000 for content display and analytics tracking, by taking into consideration user speed and/or reading level, according to an embodiment of the present invention. That is, the content may be delivered, displayed and tracked based on a user RSVP reading speed or reading level or both. User reading speed and reading level are used as examples for clarity of explanation of the tracking and displaying process 3000 based on a user or content specific variables and is not limited thereto. The process 3000 may rely on other user or content relevant factors to deliver, display and track content use. [00237] In Figure 30, the user may choose a reading level used to select particular content. The user may also choose a reading speed for displaying content. Alternatively, the system may choose the speed and level based on user settings or other settings to avoid repeatedly prompting the user to confirm or update speed setting. The content amount can be varied according to a user reading speed. The complexity level of the content, including textual content, may also be varied by a content provider according to reading speed or user reading level.

[00238] In Figure 30, speed and reading level are referred to simultaneously and both user speed and reading level may be used in process 3000 together or separately. The example illustrated in Figure 30 assumes, for ease of explanation only, that reading speed and reading level vary together (i.e., slow speed corresponds to low reading level, normal speed to medium level, and fast speed to high level). However in alternative examples, these values might vary differently. For example, a user might have a low reading speed but set a high reading level in order to obtain more difficult content.

[00239] Step 3001 receives a user request to serially display content, including textual content, and creates a user session. The user session may include a Session ID, a User ID, a Text ID, and tracking variables such as Words Downloaded and Words Read. The user session may also include user speed and reading level, extracted from user information stored on the user device or on the server.

[00240] Step 3002 determines whether there is a previously set user speed and/or reading level in the user device or the server, specific to the user, or to the content. If there is no previously set speed and/or level information, as determined in step 3002, then step 3003 prompts the user to enter a new user speed and/or level. Here, the user may enter a new custom speed or accept a proposed average speed or proposed custom speed.

Additionally, the user may be prompted in step 3003, to choose from various speed ranges of slow, normal or fast speeds and reading levels of low, medium or high.

[00241] Step 3004 updates the user speed and/or level on the user device. If the user is logged in, as determined in step 3005, then step 3006 updates the user speed and/or level in a user database on the server. If the user is not logged in, then step 3007 schedules to update the information on the user's next login. Whether or not the user is logged in, after step 3004, step 3010 associates the updated user speed and/or level with the user session.

[00242] If the result of step 3002 is yes, then step 3008 prompts the user to verify the preset user speed and/or level before proceeding. Step 3009 determines whether the user has chosen to proceed at the preset speed and/or level. If not, then step 3003 prompts the user to enter a new user speed and/or level as described above. If the result of step 3009 is yes, then step 3010 associates the user speed and/or level with the user session.

[00243] Step 3011 delivers the selected content based on user speed and/or level. As described above, the user speed and/or level may affect the speed of displaying the selected content. Further, the complexity or level of the content, including textual content, may be set according to the user reading speed and/or reading level, or a combination of the two. [00244] Step 3012 determines the speed or level as low, medium or high. Depending on the user reading speed, step 3013, 3014, or 3015 delivers, respectively, shorter, normal or longer content. As such, a content publisher or an advertiser may be able to address different market demographics, depending on speed or reading level. For example, an advertiser may provide several different ads to serve based on the speed or reading level. Step 3016 serially displays the content delivered (shorter, normal or longer).

[00245] Step 3018 determines whether there is more content to display. If no, then the process stops at step 3019. If yes, then the process returns to step 3009.

[00246] Figure 31 and Figure 32 illustrate process flow diagrams for methods 3100 and 3200 for serially displaying and tracking content, including textual content, when the content is paid text and the user is online while displaying the content, according to an embodiment of the present invention.

[00247] Referring to Figure 31, Step 3101 provides a user request to view textual content using serial display, while being online. Step 3102 provides input from the user to activate serial display functionality. Here, the functionality can be automatically activated by selecting serially displayable content or may be activated by launching a serial display enabled application.

[00248] Step 3103 determines whether the user is a new user by checking the user credentials. The credentials may be saved on the user device, including a user name and password or may be anonymous credentials. If the result of step 3103 is no, then step 3104 logs in the user automatically to the serial display enabled application. If the result of step 3103 is yes, then step 3105 saves the new credentials in the serial display enabled application.

[00249] Step 3106 authenticates the user. Step 3107 provides user input selecting the textual content to display serially. Additionally, step 3108 creates the user session and saves the session information 3112 on the client side. The session information 3112 may also be saved on the server side.

[00250] Session information 3112 includes the Session ID, User ID, Text ID, Words Downloaded and Words Read. Words Read in the session is a value relative to the text block size.

[00251] Step 3109 verifies content availability for the user. Step 3110 associates and saves the User ID and the Text ID in tracking database (DB) 3113. DB 3113 is a tracking database table, including User ID, Text ID, Is Displayable, Words Downloaded and Words Read fields.

[00252] Step 3111 adds the Text ID and tracking variables to the user session. Specifically, at this stage, the tracking variables, Words Downloaded and Words Read are initialized to zero (0). Step 3114 flags the user selected content as currently serially displayable to the user in the Is Displayable field of DB 3113.

[00253] Step 3115 provides the selected serially displayable content for download. Step 3116 receives a user request to serially display content, including textual content. The request may be generated as a result of a system event indicating that serial display functionality has been activated by the user, automatically by the system when the RSVP application is launched or by a predetermined user input. The request may also include session information or login credentials, including for example, tracking variables and user-specific information extracted from user settings or server settings, such as user speed and reading level. The method then proceeds to step 3201.

[00254] Referring now to Figure 32 and method 3200, step 3201 determines the next block (which is the first block when 3201 initially executes in response to user input from 3116) based on Words Downloaded and Block Size. Block Size may be a preset constant (10-100 words), chosen by the user in settings, or determined based on various factors such as, for example, the network connection quality and/or user speed.

[00255] Step 3203 downloads the text block (determined by step 3201) from the server to the user device. Step

3204 increments Words Downloaded by the Block Size in the user session and the tracking database 3113. Step

3205 sets the Words Read value to zero (0) in the user session.

[00256] Step 3206 displays the textual content of each block (i.e., the next block) word-by- word. After each word is displayed, step 3207 increments the Words Read session variable by one (1) word.

[00257] Step 3208 determines whether the user stops reading. In the illustrated embodiment, this is determined by whether the user has stopped the RSVP display of the content by, for example, controlling the RSVP interface to stop the RSVP display or navigating away from the web page or other application interface window in which RSVP display of the content was triggered In alternative embodiments, additional factors might be used to determine if the user is still actively viewing the content, for example by monitoring the user's presence, eye position, the user's facial expression, or other indicators via a camera or other monitoring means. Additionally, the user device may be monitored for going to idle state, disconnected state, or the user may affirmatively indicate that the user stopped reading.

[00258] If the result of step 3208 is no, then step 3209 determines whether the block is finished. If the result of step 3209 is yes, then step 3210 determines whether the text is finished. If the result of step 3210 is no, then step 3211 sends a request to the server with the current Session ID to get the next text block. Step 3212 updates the Words Read value to Words Downloaded and method 3200 returns to step 3201 to determine the next block. If the result of step 3210 is yes, then step 3217 charges the user based on the current value of the Words Read variable and the process stops at step 3218.

[00259] If the result of step 3208 is yes, then step 3215 sets the Words Read value to Words Downloaded minus Block Size plus Words Read from the user session. Step 3216 determines whether the user resumes reading the text via serial display at some later point in time (i.e., resumes before a predetermined maximum passage of time or by a predetermined date). Resumption in reading may be indicated by, for example, the events described above with reference to step 3116. If the result of step 3216 is no, then step 3217 charges the user based on current value of the Words Read variable and the process stops at step 3218. If the result of 3216 is yes, then the process returns to step 3201. [00260] While step 3206 displays text word-by- word, step 3213 determines whether the network connection was lost. If no, then the method proceeds as indicated. However, if step 3213 determines that the connection is lost, then step 3214 charges the user based on the value of Words Downloaded. Thus, the user is either charged for the blocks of text downloaded (step 3214), or for total words read, i.e., the value of the Words Read variable in the database (step 3217).

[00261] Although not illustrated, step 3213 may determine whether a network connection was lost, throughout method 3200. Additionally, although not illustrated, 3214 may schedule a charge for the user based on words downloaded and charge the user if a network connection is not regained in a predetermined period of time. If step 3216 resumes serially displaying later, the scheduled charge may be reset.

[00262] That is, if at any time after step 3115 makes the content available for download and step 3116 initiates serial display, the network connection is lost, the tracking process waits for a network connection and continues attempting to check for the network connection. Once the network connection is re-established, the process communicates the latest tracking information to the server.

[00263] Figure 33 and Figure 34 illustrate methods 3300 and 3400 for serially displaying and tracking content, including textual content, when the content is paid text and the user is offline while displaying the content, according to an embodiment of the present invention.

[00264] Referring first to Figure 33, step 3301 receives a user content request, made online, for serial display of the content viewed offline. Step 3302 receives a user request to activate serial display functionality. The user may initiate the request by, for example, the user accessing the serial display application on the user device or by performing a shortcut or gesture input on the user device.

[00265] Step 3303 determines whether the user has new user credentials. If no, then step 3304 logs the user into the serial display application automatically. If yes, then step 3305 saves the credentials for future logins. Step 3306 authenticates the user. Step 3307 receives user input to select the textual content to display serially offline.

[00266] Step 3308 creates the user session is created and saves session information 3312 on the client device. The session information 3312 includes a Session ID, a User ID, a Text ID, Words Downloaded and Words Read.

[00267] Step 3309 verifies content availability for the user. The verification may involve, for example, determining whether the content is serially displayable to the user or whether the user has rights to view the content.

[00268] User session information is also saved in DB 3310, which includes User ID, Text ID, Is Charged, Download Date, Charge Date, Words Downloaded and Words Read. Step 3311 adds the Text ID and tracking variables to the user session information 3312. Step 3313 associates the User ID and Text ID by saving them together in DB 3310. DB 3310 may be a buying database, i.e., a tracking database used to determine the amount to charge based on words read, or content used, by the user or the advertiser. [00269] Step 3314 downloads and saves the user selected content, including textual content. Step 3315 prepares the content to be serially displayed and provides serially displayable content in offline mode to the user. The serial display application prepares the content, for example, by configuring content, including textual content for RSVP display by parsing text included in the content, and other displayable elements in the content, and dividing the content into a plurality of displayable elements.

[00270] Step 3319 starts a timeout listener to charge the user for the entire text after a predetermined amount of time. For example, the user may have 10 days to check out the content and if the user does not check the content back in and provide an update on how much of the content was read, the user will be charged for the entire content by the end of 10 days. Use of the timeout period for charging is described further in the context of Figure 34.

[00271] Step 3316 receives a user request to start serially displaying content, including textual content, in offline mode. The request may be generated as a result of a system event indicating that serial display functionality has been activated by the user, automatically by the system when the RSVP application is launched or by a predetermined user input. The process then proceeds to step 3401 of process 3400 illustrated in Figure 34.

[00272] Referring now to Figure 34 step 3401 displays the text word-by -word. After each word is displayed, step 3402 increments the Words Read variable by one (1). Step 3403 updates the Words Read value for this Text ID in the local database based on the new value.

[00273] Step 3404 determines whether a timeout has occurred, based on the predetermined number of days, as described with reference to step 3319 in Figure 33. If the result of step 3404 is yes, then step 3408 schedules to charge the user for the entire content. If the result of step 3404 is no, then step 3405 schedules to charge the user based on the latest value of Words Read.

[00274] Step 3406 determines whether the user stopped reading. If the user did not stop reading, then step 3412 continues serially displaying the content and the process returns to step 3401. If the result of step 3407 is yes, then step 3407 determines whether the content is finished. If the content is finished, then step 3408 schedules to charge the user for the entire content.

[00275] If the result of step 3407 is no, then step 3411 determines whether the user requests to continue displaying the content later (i.e., before the timeout references in step 3404). If yes, then step 3412 continues serially displaying the content and the process returns to step 3401. If not, then step 3413 removes unread content from the user device.

[00276] Step 3409 determines whether a network connection is available. If no, then step 3410 waits for a connection and loops back to step 3409. If a network connection is available, then step 3414 updates the Words Read variable in the server-side buying database using the value from the local (user device) database. Step 3415 charges the user for the content based on the words read. Step 3416 sets the flag Is Charged for the User ID and Text ID to true. Step 3417 stops the timeout listener.

[00277] Figure 35 and Figure 36 illustrate methods 3500 and 3600 for tracking serially displayed targeted content and according to an embodiment of the present invention. A particular example of targeted content is sponsored content such as an advertisement (ad). For ease of explanation, the examples of Figures 35-36 are described in the context of ads. Each ad is represented on the server side in a table (e.g., as a row or column of data in a table) in the database, for example as illustrated by ads table 3507. An ad can have sub-ads. A sub-ad is connected to the ad by Sub Ad ID in Ads table 3507. A sub-ad may be connected to an ad by a text identification within the metadata of the ad or otherwise encoded in the parent content, or originating content. In an alternative embodiment, the sub-ad may be dynamically generated by using a lookup table, based on key words displayed in the parent ad, for example as described below with reference to Figure 38 with respect to ads dynamically generated based on words displayed in non-sponsored text.

[00278] The sub-ads may be pre-generated by the advertiser or content publisher based on pre-determined keywords within the originating ad or content and embedded within the originating ad or content upon serving the selected content to the user. In an alternative embodiment, the sub-ads may be dynamically generated, based on the keywords related to the content read thus far, while tracking the serial display of content, by the advertiser or content publisher, based on keywords within a pre-determined keyword lookup table linking keywords to sub-content, for example, sub-ads or other sub-content. However, in the embodiment describe below, sub-ads are linked to the parent ad by the provider of the parent ad while the parent ad is dynamically generated based on the words that are serially displayed in non-sponsored text.

[00279] RSVP content may include embedded text, an attachment and/or a URL, as sub-content. In addition to displaying an indication of a sub-content on the display, an indication of the type of sub-content may also be indicated, for example distinguishing whether the sub-content is a text, a file attachment or a URL. The file attachment may be, for example a photo, a map, a document, etc. When a user selects a sub-content item, for example, a file attachment, the application associated with the sub-content is launched to open the sub-content.

[00280] In the described embodiments sub-ads and sub-texts (described below) appear when the reading of text is stopped, either by the user during the reading of the main ad or text, or when the main ad or text reached the end. Additionally, the sub-ads and sub-texts may be configured to appear during the main ad or text to allow the user to instantly recognize that the proper noun or key word will be available to read later so that the user does not need to stop to look for it during the currently displaying text. Although not illustrated, the sub-ads and sub-texts may appear after a user initiated interruption in the serial display and tracking method.

[00281] The sub-ads (or other sub-content items) may be displayed on the interface of the user device as a circular path of cascading sub-content items and upon navigation may end up back at a previous point in the loop. A previously read ad or other item can be displayed as grayed out to indicate to the user not to continue repeating the cycle. However, a different visual feedback may be used to prevent the user from re-looping unnecessarily.

[00282] When tracking ads, the Ad User Session is updated on the server side database. For each user viewing an ad, a new session with an anonymous ID is created to keep track of words downloaded and serially displayed.

[00283] A block of the ad is downloaded from the server to the user device. The Words Downloaded session variable, as well as the database value is incremented by the Block Size upon each block download. Block Size can be either defined in the application as a constant, for example of 10-100 words, or chosen by the user in the application/OS settings, or computed automatically, based on the network connection quality and user reading speed. Upon downloading the new block, Words Read value in the session is set to zero (0). While the RSVP Library is serially displaying the text block word-by-word, the Words Read session variable is incremented for each word. If the network connection is lost, latest downloaded number of words can be used for charging the company being advertised. Otherwise, the advertiser may be charged based on words read within the ads being served.

[00284] The ad displaying and tracking process begins in step 3901, when a user is served an advertisement or a sub-advertisement, on a web page or application, from the Internet.

[00285] Step 3502 receives a request to initiate serial display of the ad content, including textual content. The request may be generated as a result of a system event indicating that serial display functionality has been activated by the user, automatically by the system when the RSVP application is launched or by a predetermined user input.

[00286] Step 3503 marks the serial-displayed sub-ad as read by setting a corresponding Is Read variable associated with the content as true. The Is Read flag may be maintained in a user session or in a server side database, corresponding to content.

[00287] Step 3504, for each user, creates a new ad user session 1108 with value for variables including SessionID, AnonymousID, AdID, CurrentRetrylD, WordsDownloaded and WordsRead. The user session information 3508 is partially associated with the information in ads table 3507 and retries table 3509. The ads table 3507 includes AdID, AdTitle, Adlcon, AdText and SubAdlD. The retries table 3509 includes AdID,

AnonymousID, RetrylD, WordsDownloaded and WordsRead. The retries table may be used to track how many retries were used for serially displaying the content. The words read and words downloaded, upon retry, may be tracked separately for each retry. That is, each retry entry in the retries table 3509 may include different amounts for words read and words downloaded, for each retry. The information in the retries table 3509 may be used when aggregating analytics about content use and when determining a charge for the advertiser based on the retries. For example, an advertiser may be charged more if a user retried the sponsored content or may not be charged for any retries. [00288] Step 3506 identifies the next block of the ad using the Ad ID, Words Downloaded and Block Size information variables or by counting from the latest Words Read variable value. Step 3507 downloads the block identified in step 3506 from the server to the user device. Step 3511 increments the Words Downloaded session variable and database value by the Block Size. Step 3511 initializes the Words Read value to zero (0), for counting the new block. While blocks are downloaded at step 3510, step 3514 monitors the network connection to determine if it has been lost.

[00289] If the network connection has not been lost, then step 3515 continues to update the ad user session information 3508 on the server. If yes, then step 3516 schedules to charge the advertiser based on the latest number of downloaded words.

[00290] Although not illustrated, step 3514 may monitor whether a network connect was lost, throughout method 3500. Additionally, although not illustrated, 3516 may schedule a charge for the user based on words downloaded and charge the user if a network connection is not regained in a predetermined period of time.

[00291] That is, if at any time after step 3503 starts serially displaying the content of the ad, including textual content, the network connection is lost, the tracking process waits for a network connection and continues attempting to check for the network connection. Once the network connection is re-established, the process resets the scheduled charge and communicates the latest tracking information to the server.

[00292] Step 3512 displays the content, including textual content, word-by- word. After each word is displayed in step 3512, step 3513 increments the WordsRead session variable by 1.

[00293] Step 3517 determines if the user stops reading (e.g., by determining serial display of the ad has stopped). If yes, then step 3518 updates the WordsRead value in the database to reflect the words read thus far by setting the Words Read value to equal to WordsDownloaded minus the BlockSize plus the WordsRead so far from the session. Step 3519 then determines whether the text has finished. If yes, then the process goes to 3601 of method 3600 (described further below with reference to Figure 36) for displaying any sub-ads. If no, then step 3520 determines whether the serial display of the ad resumes within a predetermined period of time (e.g., before a timeout timer expires). If no, then the process goes to 3601 of method 3600. If yes, then the process proceeds to step 3524 to get the next text block.

[00294] If the result of step 3517 is no, then step 3522 determines if the block has finished. If no, then step 3512 continues serially displaying the block word-by-word. If yes, then step 3523 sets the WordsRead value in the database to the value of WordsDownloaded.

[00295] Step 3524 sends a request to the server with the Session ID, to get the next text block to display and the process continues with step 3505. At the end of method 3500 (not shown), the user may be charged based on the latest words read. [00296] Figure 36 is a diagram illustrating a method 3600 of serially displaying sub-ads. Sub-ads are related to the main ad and are linked together by AdIDs and SubAdlDs. As billing information is already saved in the database, sub-ads can be tracked similar to ad tracking in Figure 35.

[00297] Step 3601 determines the sub-ads, if any, to be displayed to by identifying any sub- ads associated with the displayed ad in ads table 3507. Step 3602 determines whether step 3601 identified any sub-ads to display. If yes, then step 3603 determines whether any of the identified sub-ads are ads that have been previously read (e.g., displayed). If there are previously read ads, then step 3604 displays those ads as grayed out. If there are not any previously read sub-ads, then step 3605 provides a list of sub-ads to the user.

[00298] Step 3606 receives a user action selecting a sub-ad from the list provided in step 3605, the user action triggering RSVP display of the ad. In some embodiments, the user action may be an active selection of an ad from the list. In other embodiments, the user action may be a passive action, for example, simply not navigating away from or closing the window or page on which the list is displayed. In the latter case, the first sub-ad in the list is selected for display by RSVP. Upon determining that a sub-ad is selected for display the system begins RSVP display of the sub-ad.

[00299] Step 3607 sets the Ad ID in the user session to the sub-ad ID to indicate the currently serially displaying ad, and saves in the session information 3508.

[00300] Step 3608 resets the tracking variables in the user session, for example, Session ID, U ID, Ad ID, Current Retry ID, Words Downloaded and Words Read. The process then proceeds to step 3501 in Figure 35, where a user is served an advertisement or a sub-advertisement. The process tracks the sub-ad selected in step 3606, for example, in the same way as tracking an ad in Figure 35.

[00301] If step 3602 determines that there are not any (or any more) sub-ads to be displayed, then step 3610 stops the serial display stops serial display. If the user re-initiates serial display of the ad that has already been displayed in step 3611, then step 3613 updates the retries table by creating a new entry for the re-read or partially reread content.

[00302] Then, the process may continue from the beginning, or proceed to the ad tracking process in Figure 35.

[00303] Figure 37 is a process flow diagram illustrating a method 3700 for serially displaying text and tracking reading compliance, according to an embodiment of the present invention.

[00304] Step 3701 begins serially displaying a text that the user is required to read. Alternatively, the text may be optional to read and compliance may refer to whether the user is continuously reading the text. Step 3702 starts a compliance check thread. Step 3703 initiates a frontal camera device. Most modern mobile devices include a frontal camera. Additionally, most modern desktop PCs and laptops may include a frontal video camera, for example a webcam. The camera may be integrated within the device or connected to the device, or accessible and connected with the device.

[00305] In step 3704, the compliance thread sleeps for a predetermined number of milliseconds, waiting for the compliance next check. The sleep time may be set by the user or the content provider in user or server settings.

[00306] Step 3705 determines whether a check-timeout occurred. If yes, then the content, including textual content, begins serially displaying. If a check-timeout did not occur (No in step 3705), then the compliance thread continues to sleep for the predetermined number of milliseconds in step 3704, before checking again.

[00307] Step 3707 determines a confidence level of a face being recognized. In some embodiments, this is done by calling a face recognition library. Such libraries are well known. Such a call routine and the associated library may be part of the OS on the mobile device or implemented as a third party library. Step 3708 determines whether the confidence level is above a predetermined threshold. For a confidence factor between 0 and 1 , a value of above 0.3 is usually a good threshold but other values may be considered. In alternative embodiments, additional factors might be used to determine compliance, for example by monitoring the user's presence, eye position, or other indicators via a camera or other monitoring means.

[00308] If the result of step 3708 is no, than an Is Compliant variable value is set to false, and the process proceeds to step 3711. If the result of step 3708 is yes, then the Is Compliant variable value is left at true (if previously initialized as true).

[00309] Step 3711 determines whether serial displaying of text ended. If not, the process returns to step 3704 and waits for the next check. If serial displaying has ended, then step 3712 shows the compliance check result to the user. The result is either that compliance is confirmed or that the compliance check shows failure. Alternatively, the compliance check result can be represented as a mean value of all confidence factors measured throughout the serial display.

[00310] When determining the mean confidence of factors, checking intervals may be used to see if you are still in front of the camera by analyzing various levels of recognition. A thirty percent confidence factor that a person is in front of the camera may be a sufficient threshold for a successful compliance check, for that time interval, indicating a user being in front of the camera. Otherwise the compliance check is marked as failed for that time interval. When some checks fail and some checks pass, mean value of all of the confidence factors may be used. If the mean is above 30% then the overall compliance check is successful. The time interval for compliance checks may be pre-determined or could be a function of a user reading speed. For example, the method may check compliance every 1000 words.

[00311] Figure 38 is a process flow illustrating a method 3800 for serially displaying and tracking content and sub-content, according to an embodiment of the present invention. The content includes non-sponsored content and sponsored content ("ads"). The non-sponsored content may also include non-sponsored sub-content. The ads are displayed as sub-content items along with (e.g., after) any non-sponsored sub-content items.

[00312] Step 3801 receives a request to start serially displaying non-sponsored content in RSVP. The request may be generated by a user, or as a result of a system event indicating that serial display functionality has been activated by the user, automatically by the system when the RSVP application is launched or by a predetermined user input. The request may also include session information or login credentials, including for example, tracking variables and user specific information extracted from user settings or server settings, such as user speed and reading level. The text may be currently accessible by the user device, for example, it might be saved locally on the device or on a user memory accessible by the user device such as a removable drive or cloud storage, the textual content may be parsed to check the text for keywords. Alternatively, a parser may be invoked before serving content to a user. The advertiser can provide a list of ads to be used with particular keywords. Similarly, a content provider can provide a list of content to be used with particular keywords.

[00313] Step 3802 checks every word in the text of the non-sponsored content against a database table containing advertising keywords.

[00314] Step 3803, based on the checking of step 3802, creates a lookup list containing keywords, titles and icons in preparation for delivery to the user. This list may be used as a lookup list, in the form of a lookup table stored on the server, to retrieve sponsored content based on words displayed, the sponsored content to be displayed as sub-content along with other sub-content items, if any. The title and icon information in the lookup list may be used to show ads as sub-content items at the end of a list of any non-sponsored sub-content items.

[00315] Step 3804 sends the list of found keywords to the user device. Step 3805 prepares the content to be serially displayed.

[00316] The content is prepared by, for example, by configuring content, including textual content for RSVP display by parsing text included in the content, and other displayable elements in the content, and dividing the content into a plurality of displayable elements, to display the elements serially.

[00317] In the illustrated embodiment, the ads to be displayed as sub-content items are generated dynamically from a lookup based on words displayed by RSVP in the non-sponsored content. The lookup list may be itself dynamic (not shown), based on advertisement supply and demand or bidding outcomes at the time the list is generated. However, in alternative embodiments, the ads to be displayed as sub-content items may be embedded in the requested non-sponsored content.

[00318] Step 3806 serially displays the non-sponsored content, word-by- word and tracks words displayed. Once display has ended, step 3807 determines whether there are sub-content items. [00319] If the result of step 3807 is yes, then step 3808 displays a list of the sub-content items. Step 3809 looks up ads based on words read (i.e., displayed by RSVP) and corresponding keywords, from the lookup list created in step 3803. Step 3810 appends the ad titles to the list of other sub-content items displayed in step 3808. If the result of step 3807 is no, then the process proceeds directly to step 3809 to lookup the ads. In either case, the method proceeds to step 3811 which displays the ads as sub-content items by displaying representations of the ad (e.g., ad title and/or any corresponding ad icon).

[00320] Step 3812 determines if the user has selected a sub-content item. If no, then the process ends at step 3816. If yes, then step 3813 determines whether the item is a non-sponsored content item or an ad. If an ad, then step 3814 retrieves the full ad content from the ad server. If non-sponsored content, then the process proceeds directly to step 3815. Step 3815 displays and tracks the sub-content (whether an ad retrieved by step 3814 or non- sponsored sub-content that has been retrieved already or by other means). The process then ends at step 3816.

[00321] The tracking techniques described herein may be applied to any content, including textual content that can be divided into displayable elements and serially displayed. The divided elements may be treated as words and the use of content, including textual content, may be tracked by the tracking methods and systems described herein. Further, analytics can be performed for serial displays that are classified by the type of media that contain integrated serial displays. One example of tracking the creation and consumption of mixed media content that includes RSVP content and other content is shown in Figures 39a, 39b, and 39c.

[00322] Figures 39a, 39b and 39c are process flow diagrams illustrating methods 3900a, 3900b, and 3900c for tracking the creation and viewing of RSVP content integrated in media to capture data that can be used for analytics, according to an embodiment of the present invention. In particular, the methods illustrated provide for tracking RSVP creation and consumption information to readily allow for aggregating data about consumption of a particular media item across multiple users (aggregating the data gathered using the methods illustrated in Figures 39a-39c is discussed further in the context of Figures 40a-40b). Media types that can include or be intermixed with RSVP content may be, for example, texts, photos, maps, and videos. Figures 39a and 39b are described in the general context of any media type. However, because video media may include time-based sequencing of RSVP content segments, Figure 39c provides a process flow in the context of videos that include RSVP content and for RSVP-enabled video previews. In general, RSVP text may be tracked and analyzed when it is created and then later consumed to produce various metrics.

[00323] Figure 39a is a process diagram illustrating a method 3900a for tracking data related to creation of RSVP-enhanced media. Step 3901 receives a request to create RSVP content in a media item. The request may be generated as a result of a system event indicating that RSVP content creation functionality has been activated by the user on a webpage containing a media item (e.g., an article, story, photo, map, video, or mixed-media item) or that itself is a media item (e.g., a user page, product page, home page, etc.). It may also be generated automatically by the system when the RSVP application is launched to edit a media item or by a predetermined user input. The request may also include session information or login credentials, including for example, user specific information extracted from user settings or server settings, such as editing preferences.

[00324] Step 3902 updates user information 3911 by storing values for Session ID (identifying the request), User ID (identifying the user), Start Time (establishing the time stamp for the initiation of that session), and the Session Type (indicating whether the session is for creating RSVP or viewing RSVP content - in this case, the former). Step 3902 also updates RSVP content information 3912 with values for Media ID (identifying the media item that to which the user has requested to add RSVP content), Media Type (identify whether the media request is for video, photo, map, or text), and the User ID (connecting RSVP content information 3912 to the user session identified in table 3911).

[00325] Step 3903 displays the requested media item in the RSVP-enabled application. Step 3904 creates, based on user input, the first RSVP content item, i.e., a particular segment of text to be displayed by RSVP either as global content associated with the entire media item, or as embedded content associated with a particular location within the media item. The word "embedded" in this context simply means that it appears as "local" content within the media item, i.e., in association with a particular part (i.e., visual location and/or time location) of the media item. Various interfaces for viewing and creating RSVP-enabled media as well as RSVP sub-content are described in copending U.S. patent application serial number 13/730, 163 filed December 28, 2012, incorporated herein by reference. Interfaces for viewing and creating RSVP-enabled videos and RSVP-enabled video previews are more fully described in co-pending U.S. patent application serial number 13/919,848 filed June 17, 2013, incorporated herein by reference above. As the text in the RSVP content item is created in Step 3904, certain text segments within the RSVP content item may be designated as keywords, based on user input or by algorithms designed to identify proper nouns and word combinations. The position of each keyword within the RSVP content item may be identified by the number of the first word in the keyword in the sequence of words in the RSVP content item.

[00326] After completion of step 3904, step 3905 updates activity information 3914 by adding and relating values that are associated with the Session ID including values for the following variables: Activity ID (which is used to record the creation or viewing of an RSVP content item in the session - in this case the former) and the RSVP Detail ID (which uniquely identifies a particular RSVP content item in association with a particular Media ID, RSVP Content ID, and, if applicable, a particular RSVP Preview ID). Step 3905 also updates RSVP content information 3912 with the User ID and values for RSVP Preview ID (identifying that RSVP content as part of a particular preview, if so designated by the user); RSVP Content ID (identifying that RSVP content item in association with a particular Media ID); RSVP Detail ID (described above); Previous RSVP Detail ID (present if the RSVP content item is an updated version of a previously-created RSVP content item— this allows for associating multiple versions of RSVP content items as a content-providing user attempts to improve consumption of particular content items as described more fully in the context of Figure 42a-42b and 43a-43d), RSVP Content Type (identifying the type as global or embedded), Total Words (the number of words in that RSVP content), the Media Sequence Number (identifying the order of display of that specific RSVP content if a preview is being created), and Video Sequence Length (the time length of a video sequence that is associated with that RSVP content if a video preview is being created). Step 3905 also updates keyword sequence information 3917 with the RSVP Detail ID, Keyword ID (identifying each keyword that has been designated in that RSVP content) and RSVP Word Number (the word number of the first word in each keyword in the sequence of words in that RSVP content).

[00327] Step 3906 determines whether the user wants to create any RSVP sub-content items related to the RSVP content item that was created in step 3904. If no, the process proceeds to step 3908. If yes, the process proceeds to step 3907 to enable the user to create the RSVP sub-content item or items. As each RSVP sub-content item is created, step 3905 updates activity information 3914 by adding and relating values for the Activity ID (identifying the creation of the sub-content item), and the RSVP Detail ID (uniquely identifying the particular RSVP sub-content item created). Step 3905 also updates RSVP content information 3912 with values for RSVP Content ID (associating the new RSVP sub-content item with the specific RSVP content item created in step 3904), the RSVP Sub-content ID (identifying the RSVP item as an RSVP sub-content item), RSVP Detail ID, RSVP Content Type (identifying its type as embedded or global), and Total Words (the number of words in that RSVP content item).

[00328] Step 3908 determines if additional RSVP content items are to be created and added to the sequence in another desired location of the media. If yes, then the process proceeds to back to step 3904. If no, then the process ends at step 3909 and the session is concluded.

[00329] Figure 39b illustrates a method 3900b for tracking RSVP text as it is consumed (i.e., viewed, which is generally determined by methods referenced herein based on tracking RSVP display of text on a user device) to produce various metrics. Figure 39b illustrates a method for tracking data related to consumption of RSVP- enhanced media (left flow) and for tracking consumption of RS VP-enabled media previews (right flow).

[00330] Turning to Figure 39b in detail, step 3920 receives a request to view a media item. In some embodiments, the request may include session information or login credentials, including for example, tracking variables and user specific information extracted from user settings or server settings, such as user speed and reading level. The requested media with RSVP content is identified by its Media ID or, if applicable, the combination of its Media ID and its Preview ID, originally generated and stored as part of RSVP Content information 3912 of Figure 39a.

[00331] Step 3921 displays a media item in which RSVP content has been previously created and tracked according to the example in Figure 39a. Step 3923 then updates user information 3911 by storing values for Session ID (identifying the request for the media), User ID (identifying the user), Start Time (establishing the time stamp for the initiation of that session), the Session Type (records that the session is to view— rather than create— RSVP content), and User Speed (identifying the reading speed that has been selected for displaying RSVP to the user for the current request). Step 3922 determines whether the requested media item is a full version of the RSVP-enabled media item or an RSVP-enabled preview version for the item.

[00332] Continuing with the left flow (result of step 3922 is that the selected content is a full- version RSVP- enabled media item), step 3924 starts RSVP display of the first (or next) RSVP content segment (i.e., RSVP content item) in the media. Note that, depending on the application, the type of media item and/or settings of the author, provider, and/or user of the item, each RSVP content segment may display (at step 3924) automatically in a predetermined sequence or, alternatively, may display only in response to a specific user interface action. Step 3925 indicates that the current RSVP content segment (i.e., the segment started at step 3924) has been stopped or has ended.

[00333] While the media and associated RSVP content segments are displaying, step 3928 continues to update activity information 3914a by adding and relating values associated with the Session ID including values for the following variables: Activity ID (which identifies a request for viewing a particular RSVP content segment that is part of the media item associated with the Session ID), End Time (the time at the conclusion of the requested activity (e.g., the time when the RSVP content segment ends or otherwise stops displaying), RSVP Detail ID (identifying the specific RSVP content segment), and Words Read (value that is incremented as additional words in the RSVP content segment are displayed), and RSVP Sub-content ID (identifying each RSVP sub-content that has been selected by the user).

[00334] Step 3926 determines if there are any RSVP sub-content items related to the RSVP content displayed in step 3924. If no, then the process proceeds to step 3929. If yes, the process proceeds in step 3927 to display a list of titles of the RSVP sub-content items from which the user can make a selection. If the user makes a selection, the RSVP Sub-content ID is updated in step 3928. The process then proceeds back to step 3924 so that the selected RSVP sub-content item can be displayed and tracked.

[00335] Step 3929 determines if display of the media has been canceled by the user (e.g., the user has navigated away from the page or otherwise stopped display of the media). If yes, then the process proceeds to step 3930 which updates activity information 3914 by adding and relating values that are associated with Session ID, after which the process ends at step 3938 and the session is concluded. If no, then the process returns to step 3924 and the user may select another RSVP content item (or display of the next RSVP content segment may be initiated automatically) and the process is repeated until the user decides to cancel the media.

[00336] Now turning to the right flow (result of step 3922 is that the selected RSVP-enabled content is an RSVP-enabled media preview), step 3932 starts RSVP display of the first (or next) RSVP content segment in the media preview. Step 3933 indicates that the current RSVP content segment (i.e., the segment started at step 3932) has been stopped or has ended. Step 3935 determines if there are any RSVP sub-content items related to the RSVP content segment displayed in step 3932. If no, the process proceeds to step 3937. If yes, then step 3936 displays a list of titles of the RSVP sub-content items from which the user can make a selection. The process then proceeds back to step 3932 so that the selected RSVP sub-content item can be displayed and tracked.

[00337] While the media and associated RSVP content segments are displaying, step 3934 continues to update activity information 3914b by adding and relating values associated with the Session ID including values for the following variables: Activity ID (which identifies a request for viewing a particular RSVP content segment that is part of the media item associated with the Session ID), End Time (the time at the conclusion of the requested activity (e.g., the time at the when the RSVP content segment ends or otherwise stops displaying), RSVP Detail ID (identifying the specific RSVP content segment), and Words Read (value that is incremented as additional words in the RSVP content segment are displayed).

[00338] Step 3937 determines if playing of the media preview has been canceled. If yes, then the process ends at step 3939 and the session is concluded. If no, then step 3932 starts the display of the next RSVP content in the sequence.

[00339] Figure 39c illustrates a method 3900c for tracking RSVP text as it is consumed (i.e., viewed, which is generally determined by methods referenced herein based on tracking RSVP display of text on a user device) to produce various metrics. Method 3900c is similar to method 3900b; however, method 3900c is particularly adapted for tracking RSVP display of text in the context of RSVP-enhanced video media. It is also potentially applicable to other time-sequenced media contexts, but the method is presented herein in the context of video media for ease of explanation. Figure 39c illustrates a method for tracking data related to consumption of RSVP-enhanced video (left flow) and for tracking consumption of RS VP-enabled video previews (right flow).

[00340] Now turning to Figure 39c in detail, step 3940 receives a request to view a video. In some embodiments, the request may include session information or login credentials, including for example, tracking variables and user specific information extracted from user settings or server settings, such as user speed and reading level. The requested media with RSVP content is identified by its Media ID or, if applicable, the combination of its Media ID and its Preview ID, originally generated and stored as part of RSVP Content information 3912 of Figure 39a.

[00341] Step 3941 displays a video start screen and video timeline with RSVP markers. As described in copending U.S. patent application serial number 13/919,848 (incorporated by reference above), RSVP markers may be placed on a video timeline / progress bar to indicate the presence of RSVP content associated with certain time points in the video. Step 3943 then updates user information 3911 by storing values for Session ID (identifying the for request for the media), User ID (identifying the user), Start Time (establishing the time stamp for the initiation of that session), the Session Type (records that the session is to view— rather than create— RSVP content), and User Speed (identifying the reading speed that has been selected for displaying RSVP to the identified user for the current request). Step 3942 determines whether the selected content is a full RSVP-enabled video or an RSVP-enabled video preview.

[00342] Continuing with the left flow (result of step 3942 is that the selected RSVP-enabled content is an RSVP-enabled video), step 3944 starts RSVP display of the first (or next) RSVP content segment in the video. Note that it is assumed (but not separately shown) for purposes of this diagram, that the user has selected the start button and that the video has begun playing. Step 3945 indicates that the current RSVP content segment (i.e., the segment started at step 3944) has been stopped or has ended.

[00343] While the video and associated RSVP content segments are displaying, step 3948 continues to update activity information 3914a by adding and relating values that are associated with Session ID including values for the following variables: Activity ID (which identifies a request for a particular RSVP content segment that is part of the video associated with Session ID), End Time (the time at the conclusion of the requested activity (e.g., the time when the RSVP content segment ends or otherwise stops displaying), RSVP Detail ID (identifying the specific RSVP content segment), Words Read (value that is incremented as additional words in the RSVP content segment are displayed), and Video Sequence Viewed (indicating the time amount of the video that has been viewed thus far).

[00344] Step 3946 determines if there are any RSVP sub-content items related to the RSVP content displayed in step 3944. If no, then the process proceeds to step 3949. If yes, the process proceeds in step 3947 to display a list of titles of the RSVP sub-content items from which the user can make a selection. The process then proceeds back to step 3944 so that the selected RSVP sub-content item can be displayed and tracked.

[00345] Step 3949 determines if viewing of the video has ended (either because playback was canceled by the user or because the end of the video was reached). If yes, then the process proceeds to step 3950 which updates activity information 3914a the value of the Video Sequence Viewed variable (which indicates the time amount of video that been viewed up to the point where it ends or has been canceled by the user in step 3949). The process ends at step 3962 and the session is concluded. If the result of step 3949 is no, then video continues to play and the process returns to step 3944 to start the next RSVP segment when it is reached.

[00346] Now turning to the right flow (result of step 3942 is that the selected RSVP-enabled content is an RSVP-enabled video preview), step 3952 starts RSVP display of the first (or next) RSVP content segment in the video preview. Note that it is assumed (but not separately shown) for purposes of this diagram, that the user has selected the start button and that the video preview has begun playing. Step 3953 indicates that the current RSVP content segment (i.e., the segment started at step 3952) has been stopped or has ended. Step 3955 determines if there are any RSVP sub-content items related to the RSVP content segment displayed in step 3952. If no, the process proceeds to step 3957. If yes, then step 3956 displays a list of titles of the RSVP sub-content items from which the user can make a selection. The process then proceeds back to step 3952 so that the selected RSVP sub- content item can be displayed and tracked. [00347] While the RSVP content segments are displaying, step 3954 continues to update activity information 3914b by adding and relating values that are associated with Session ID including values for the following variables: Activity ID (which identifies a request for a particular RSVP content segment that is part of the video preview associated with Session ID), End Time (the time at the conclusion of the requested activity (e.g., the time when the RSVP content segment ends or otherwise stops displaying), Words Read (value that is incremented as additional words in the RSVP content segment are displayed), and Video Sequence Viewed (indicating the time amount of the video preview that has been viewed thus far).

[00348] Step 3957 determines if playing of the video preview has been canceled. If yes, then the process ends at step 3962 and the session is concluded. If no, then step 3958 starts the video sequence associated with the RSVP content segment just displayed. Step 3959 indicates that the current video sequence (i.e., the sequence started at step 3958) has been stopped or has ended. Step 3960 determines if playing of the video preview has been canceled. If yes, then the process ends at step 3962 and the session is concluded. If no, then step 3961 determines whether the last RSVP content segment in the current preview has been displayed. If the result of step 3919 is yes, then the process ends at step 3962 and the session is concluded. If the result of step 3919 is no, then the process returns to step 3952 to begin displaying the next RSVP content segment of the current RSVP-enabled video preview.

[00349] While the video sequences and RSVP content segments are displaying, step 3954 continues to update activity information 3914b by adding and relating values that are associated with Session ID including values for the following variables: Activity ID (which identifies a request for a particular RSVP content segment that is part of the video associated with Session ID), End Time (the time at the conclusion of the requested activity (e.g., the time when the RSVP content segment ends or otherwise stops displaying),Words Read (value that is incremented as additional words in the RSVP content segment are displayed), and Video Sequence Viewed (indicating the time amount of the video that has been viewed thus far).

[00350] In Figure 39c, the process order is shown such that RSVP content is displayed before the related video sequence. However, in an alternative embodiment, this order can be reversed such that the video sequence is displayed first and then the RSVP content is displayed.

[00351] Examples of analytics data aggregated for creation and consumption of multimedia content integrated with RSVP content are shown below in Tables 5-7. For purposes of illustration, data associated with RSVP-enabled video previews that would be generated by the portion of process 3900 shown in the right side of the flow diagram of Figure 39c is shown. However, those skilled in the art will understand how comparable data for RSVP-enabled videos could be generated by the portion of process 3900 shown on the left side of the Figure 39c and that comparable data could also be generated for RSVP-enabled media generated by process 3900b shown in Figure 39b. [00352] Tables 5-7 are conceptually linked based on relationships between the attributes (i.e., column / field names). This is explained further in the context of the examples below.

[00353] Table 5 shows an example of data for user information 3911 of Figures 39a and 39c.

Table 5

[00354] In this example, there are thirteen (13) sessions which are each uniquely identified by the Session ID. The User ID records which of the six users has initiated each session and Start Time records when each session was initiated. The Session Type records whether the user created or viewed RSVP content. Speed records the setting of the RSVP speed by the user if the Session Type is view.

[00355] Table 6 shows an example of data for RSVP content information 3912 of Figure 39a that is related to the data from Table 5. As described above, the RSVP-enabled video preview includes a combination of video sequences and text information presented via RSVP. The RSVP-enabled preview may be published by combining global RSVPs and/or timeline specific (embedded) RSVPs with sequences of video. RSVP sub-content items may be published by other users for selected RSVP content items. Table 6

[00356] In Table 6, the RSVP content for three different RSVP previews of one video (identified by Media ID and Media Type) is stored and identified. In this example, each RSVP Detail ID uniquely identifies each RSVP content item in the context it appears in a media item and, if applicable, a media preview item. As shown in Table 6, the RSVP Detail ID attribute is related to other attributes including an RSVP Content ID, RSVP Sub-content ID (if that RSVP content item is a sub-content RSVP), as well as other attributes of each RSVP content item including RSVP Content Type, Total Words, and Video Sequence Length (if that RSVP content item is "embedded," and therefore has an associated video sequence). The Media Sequence Number identifies the sequence in which the particular RSVP segment appears in the corresponding RSVP-enabled media preview. In this example the Media Sequence Number is only provided for "embedded" RSVP content items since "global" items do not necessarily appear in a sequence along the video timeline. In this example, the values for Media Sequence Number correspond to the values for RSVP Content ID. However, in alternative examples, different previews might be created using the same content segments in a different order.

[00357] Table 7 shows an example of data for Activity information 3914b of Figure 39c that is related to the data from Tables 5 and 6 above. Table 7

Activity End Time RSVP Detail Words V ideo

II ) I I ⁾ I D Read Sequence

V iewed

101 8 06.06.2013 10:01 1 36 -

102 8 06.06.2013 10:02 9 29 -

103 8 06.06.2013 10:03 12 41 -

104 8 06.06.2013 10:05 2 59 00:51

105 8 06.06.2013 10:07 3 22 01 :09

106 9 07.06.2013 11 :01 4 55 -

107 9 07.06.2013 11 :02 13 44 -

108 9 07.06.2013 11 :04 5 67 00:34

109 9 07.06.2013 11 :06 6 28 00:20

110 10 08.06.2013 12:01 4 19 -

111 10 08.06.2013 12:02 13 10 -

112 10 08.06.2013 12:03 5 12 -

113 10 08.06.2013 12:04 6 14 00:20

114 11 09.06.2013 13:01 1 12 -

115 11 09.06.2013 13:01 9 - -

116 11 09.06.2013 13:01 12 - -

117 11 09.06.2013 13:02 3 8 00:00

118 11 09.06.2013 13:03 3 7 00:05

119 12 10.06.2013 15:01 4 55 -

120 12 10.06.2013 15:02 13 44 -

121 12 10.06.2013 15:04 5 67 00:21

122 12 10.06.2013 15:05 6 28 00:20

123 13 10.06.2013 15:06 7 33 -

124 13 10.06.2013 15:06 12 - -

125 13 10.06.2013 15:07 8 21 00: 10

126 13 10.06.2013 15:07 13 - -

[00358] In Table 7, the Activity information records the activities within six sessions and identified, for example, by the Activity IDs. Each Activity ID identifies the RSVP content item that is viewed by each user by its RSVP Detail ID and records for that activity the Words Read (if the RSVP content item's text is displayed to the user) and Video Sequence Viewed (if that RSVP content item has an associated video sequence).

[00359] Referring to Table 7, the first row shows that, for Activity ID " 101 " of Session ID "8" (which, from Table 5, is associated with user "abc" at time of "10:00" on date "06/06/2013" and is of session type "view" with a speed of "300" words per minute, and which, from Table 6, is associated with the RSVP preview "1" for video "001"), "36" words were read of the RSVP content of RSVP Detail ID "1". Referring to Table 6, the RSVP content of RSVP Detail ID "1" is a global RSVP of 36 words. Therefore, all the content of this RSVP item was displayed for the user. Because the RSVP content was global, and therefore associated with the preview as a whole rather than with any particular video sequence, the values for Video Sequence Length in Table 6 and Video Sequence Viewed in Table 7 (which are only relevant for particular sequences associated with non-global RSVP content segments) are necessarily null.

[00360] The second row indicates that during the second activity of the same session for the RSVP preview (i.e., Session ID "8", associated with user "abc" and preview "1"), an RSVP sub-content segment was requested having an RSVP Detail ID "9." Referring to Table 6, the RSVP content of RSVP Detail ID "9" is a global sub- content item (RSVP Sub-content ID "1" and related to RSVP Content ID "1") with 29 words. Referring back to Table 9, all 29 words were displayed for the user (i.e., Words Read = 29).

[00361] The third, fourth, and fifth rows show data associated with the remaining three activities of this session, completing the RSVP preview (which, from Table 6, can be established as RSVP Preview ID "1" has only five (5) RSVP content items). The last two RSVP content items of the RSVP preview, RSVP Detail IDs "4" and "5", contain video sequences (which, from Table 6, have lengths of "00:51" and "01 :09" respectively) and were viewed completely as the Video Sequence Viewed values are the same as the Video Sequence Length values.

[00362] The remaining rows of Table 7 provide the data from the other sessions by the same user and several other users, as listed in Table 5, including the same RSVP preview and two other previews listed in Table 6. As shown in Table 6, the illustrated previews (corresponding to Preview IDs "1," "2," and "3,") are all associated with the same video (corresponding to Media ID "1").

[00363] The variables and tables described above are examples used merely for clarity of explanation of the tracking and analytics aggregating process and are not limited thereto. Also, the particular table relationships illustrated above are selected in part for ease of explanation and might be varied in a particular implementation. To cite just one example, Table 6 as shown includes a "Media Type" column. However, such a variable and its corresponding data could be present instead in a separate media table that is related to Table 6 through the Media ID variable. Therefore, in a more detailed example, a table such as Table 6 would not necessarily need to include a "Media Type" column if it is included in a related table.

[00364] Figures 40a and 40b are process flow diagrams illustrating methods 4000a and 4000b for tracking and aggregating creation and usage data for RSVP content and for generating trending data for that content. The example illustrates an embodiment of the present invention.

[00365] Referring to Figure 40a, method 4000a may be implemented on a user device such as user device 210 of Figure 1 and one or more server computers such as server 101 of Figure 1 including a database such as DB 113 of Figure 1. In this embodiment, DB 113 stores various tracking and trending data related to serially displaying content and tracking content creation. RSVP server computer 101 or a server to which it is communicatively coupled. Thus, process 4000a may be distributed across multiple servers and devices.

[00366] Steps 4001 and 4002 of Figure 40a are not necessarily intended to be distinct from method 3900a illustrated in Figure 39a. Rather, in this example, steps 4001 and 4002 represent a summarized view of the steps of method 3900a so that the tracking illustrated in Figure 39a can be shown together and in context with the aggregating steps and data structures of Figure 40a. Similarly, user information 4011, RSVP content information 4012, and activity information 4014 are not necessarily intended to be distinct from user information 3911, RSVP content information 3912, and activity information 3914 of Figure 39a. Rather, those data structures are illustrated again in Figure 40a so that they may be shown together and in context with the aggregated data structures generated by method 4000a of Figure 40. At the same time, in particular embodiments, data that is tracked in a method such as method 3900a may, in some implementations, be restored on the same or different computers prior to being aggregated.

[00367] As illustrated, DB 113 includes information for each session from method 3900a in Figure 39a, including user information 4011 (e.g., tracking information for the user who has created RSVP content), RSVP content information 4012 (tracking information for each RSVP content item), and Activity information 4014 (tracking information for each activity by RSVP Detail ID).

[00368] DB 113 also includes information that has been aggregated in users information 401 la (e.g., tracking information aggregated for each user), all media information 4017a (e.g., total aggregated tracking information for all users) and RSVP trends information 4016a (trending information that has been generated from "all media" information 4017a).

[00369] Step 4001 receives a user request to create RSVP content in a media on a user device. The request may be input by a user via a web browser or an RSVP -enabled application on the user device or automatically triggered by a system event on the user device. Step 4001 stores the user data created in step 3902 of method 3900 from Figure 43 a in user information 4011.

[00370] Step 4002 stores the RSVP content data created in steps 3902 and 3905 of method 3900 from Figure 39a in RSVP Content information 4012. The content in this example includes media integrated with RSVPs as described with reference to Figure 39a. Step 4002 also stores the activity data created in step 3905 of method 3900 from Figure 39a in activity information 4014.

[00371] Step 4003 aggregates content creation data, including RSVP tracking information, by user, RSVP content, RSVP preview, and media information and stores the aggregated information in DB 113 in users information 401 la. Step 4003 stores the user data aggregated from all session data of each user (User ID).

Specifically, for each User ID, step 4003 determines and stores values for the following variables: Media Created (a count of all RSVP-enabled media items created by that user), RSVP Previews Created (a count of all RSVP previews created by that user), RSVP Contents Created (a count of all RSVP content items created by that user), RSVP Sub-contents Created (a count of all RSVP sub-content items created by that user).

[00372] Step 4003 also stores in all media information 4017a the media content data aggregated from all create sessions data from all users who created content. Specifically, step 4003 creates and stores values for the following variables: Total Words Created (a count of total words created in all media), Users Created (a count of the total number of unique users who created content), User Visits Created (a count of the total number of sessions where content was created), Media Type (a count of the total number of media created of each type), RSVP Previews Created (a count of the total number of RSVP previews created), RSVP Contents Created (a count of the total number of RSVP content items created), RSVP Sub-contents Created (a count of the total number of RSVP sub- content items created), Global RSVPs Created (a count of the total number of RSVP content items created which are of the global type), Video Size Created (a count of the total amount of time of video created ), and Video Sequences Created (a count of the total number of video sequences created).

[00373] Step 4005 generates and stores in DB 113 RSVP trends information 4016a generated from all create session data for each user who created the associated content. The trending data may be computed as the rate of change in certain tracked data over time, such as the RSVP previews, RSVP contents, and media. The User ID of the content creator is included in RSVP trends information 4016a, which contains RSVP Previews Created Trend (the current rate of change of RSVP Previews Created in Users information 401 la), RSVP Contents Created Trend (the current rate of change of RSVP Contents Created in Users information 401 la), and RSVP Contents Created Trend (the current rate of change of Media Created in Users information 4011a). Those skilled in the art will understand that the variables and data structures shown are examples for illustrative purposes. Alternative embodiments may divide, track, and aggregate data from RSVP-related activity in a different manner to obtain similarly useful results.

[00374] Now referring to Figure 40b, method 4000b may be implemented on a user device such as user device 210 of Figure 1 and one or more server computers such as server 101 of Figure 1 including a database such as DB 113 of Figure 1. In this embodiment, DB 113 stores various tracking and trending data related to serially displaying content and tracking content consumption. Thus, process 4000b may be distributed across multiple servers and devices.

[00375] Steps 4006, 4007, and 4008 of Figure 40b are not necessarily intended to be distinct from method 3900b illustrated in Figure 39b or method 3900c illustrated in Figure 39c. Rather, in this example, those steps represent a summarized view of the steps of methods 3900b and/or 3900c so that the RSVP view tracking illustrated in Figures 39b and/or 39c can be shown together and in context with the aggregating steps and data structures of Figure 40b. Similarly, user information 4011, RSVP content information 4012, and activity information 4014 are not necessarily intended to be distinct from user information 3911, RSVP content information 3912, and activity information 3914a and 3914b of Figures 39b and/or 39c. Rather, those data structures are illustrated again in Figure 40b so that they may be shown together and in context with the aggregated data structures generated by method 4000b of Figure 40b. At the same time, in particular embodiments, data that is tracked in a method such as method 3900b and/or 3900c may, in some implementations, be restored on the same or different computers prior to being aggregated.

[00376] DB 113 includes information for each session from method 3900b in Figure 39b, including user information 4011 (tracking information for the user who has viewed RSVP content) and activity information 4014 (tracking information for each activity by RSVP Detail ID). DB 113 also includes information that has been aggregated in users information 401 lb (tracking information aggregated for each user who viewed content), RSVP contents information 4012ab (tracking information aggregated for each RSVP content viewed), RSVP previews information 4012bb (tracking information aggregated for each RSVP preview viewed), Media information 4015b (tracking information aggregated from RSVP contents information 4012ab and RSVP Previews information 4012bb for each media viewed), and all media information 4017b (total aggregated tracking information for all users who viewed media). DB 113 includes RSVP trends information 4016b (trending information that has been generated from Media information 4015b).

[00377] Step 4006 receives a user request to display content in RSVP at a user device. The request may be input by a user via a web browser or an RSVP-enabled application on the user device or automatically triggered by a system event on the user device. Step 4006 stores the user data, created in step 3923 from Figure 39b or step 3943 from Figure 39c, in user information 4011.

[00378] Step 4007 provides the RSVP content to the user. The content, including textual content, is serially displayed. The content may include media integrated with RSVPs as described with reference to Figure 39a.

[00379] After step 4007 provides the RSVP content to the user, step 4008 tracks content consumption, according to RSVP tracking methods described above, for example, with respect to Figures 39b and 39c. Step 4008 stores the activity data created in steps 3928 and 3933 from Figure 39b and steps 3948 and 3954 from Figure 39c in activity information 4014.

[00380] Step 4003 aggregates content creation data, including RSVP tracking information, by user, RSVP content, RSVP preview, and media information and stores the aggregated information in DB 113 in users information 401 la. Step 4003 stores the user data aggregated from all session data of each user (User ID).

Specifically, for each User ID, step 4003 determines and stores values for the following variables: Media Created (a count of all RSVP-enabled media items created by that user), RSVP Previews Created (a count of all RSVP previews created by that user), RSVP Contents Created (a count of all RSVP content items created by that user), RSVP Sub-contents Created (a count of all RSVP sub-content items created by that user). [00381] Step 4009 aggregates content creation data, including RSVP tracking information, by user, RSVP content, RSVP preview, and media information and stores the aggregated information in DB 113 in users information 401 lb. Step 4009 stores the user data aggregated from all session data of each user (User ID).

Specifically, for each User ID, step 4009 determines and stores in users information 401 lb values for the following variables: Media Visited (total number of media visited), RSVP Previews Visited (total number of RSVP previews visited), RSVPs Started Per Media % (determined by the number of RSVP details viewed by the user as a percentage of the total RSVP Detail IDs for all media viewed by the user), Average Words Read Per RSVP (average of the total words read in all RSVP details divided by the number of RSVP details viewed by the user), Average RSVP Read % (average of all RSVP Read % values for the user, each RSVP Read % determined by dividing the Words Read by the Total Words for each RSVP detail) and Average Reading Speed (average of User Speed values from 4011 for all sessions of that user).

[00382] Step 4009 also stores in DB 113 the RSVP content data for each RSVP content item (identified by its unique RSVP Detail ID), aggregated from all view sessions data, in RSVP contents information 4012ab.

Specifically, step 4009 determines and stores values for the following variables: Users (a count of total number of users who viewed that RSVP content), User Visits (a count of the total number of sessions where content was viewed), TACR (a count of the total number of words viewed in that RSVP content in all sessions), RSVP Start % (a percentage of the total number of sessions in which the RSVP display of that RSVP content was started divided by the total number of sessions in which the media containing the RSVP content was included), and RSVP Read % (an average of the RSVP Read % from all sessions, which is determined in each session by dividing Words Read by Total Words).

[00383] Step 4009 also stores in DB 113 the RSVP preview data for each RSVP preview (identified by its RSVP Preview ID and Media ID), aggregated from all view sessions data, in RSVP previews information 4012bb. Specifically, step 4009 determines and stores, for each preview, values for the following variables: Users (a count of total number of users who viewed that RSVP preview), User Visits (a count of the total number of sessions in which that preview was viewed), RSVP Preview Read % (an average of the RSVP Preview Read % from all sessions in which that RSVP preview was viewed, which is determined in each session by dividing Words Read by Total Words), and Video Sequences Viewed % (an average of the Video Sequences Viewed % from all sessions, which is determined in each session by dividing Video Sequence Viewed by the total number of video sequences in that RSVP preview).

[00384] Step 4009 also stores in DB 113 the media content data, aggregated from all data in RSVP contents information 4012ab and RSVP Previews information 4012bb. Specifically, step 4009 determines and stores in media information 4015b, for each Media ID values for the following variables: TACR ("total aggregate content read," which is this example is a count of total words displayed by RSVP in all view sessions for that media item), Users (a count of the total number of unique users who viewed that media item), User Visits (a count of the total number of sessions in which that media item was viewed), RSVP Start % (an average of the RSVP Start % from all sessions in which that media was viewed), RSVP Read % (an average of the RSVP Read % from all sessions in which that media was viewed), RSVP Preview Read % (an average of the RSVP Preview Read % from all sessions in which an RSVP preview of that media was viewed), and Video Sequences Viewed % (an average of the Video Sequences Viewed % from all sessions in which an RSVP preview of that media was viewed).

[00385] Step 4009 also stores in DB 113 the media content data, aggregated from all data in Media information 4015b. Specifically, step 4009 determines and stores in all media information 4017b, values for the following variables: TACR (a count of total words viewed in all media items), Users (a count of the total number of unique users who viewed content), User Visits (a count of the total number of sessions where content was viewed), RSVP Start % (an average of the RSVP Start % from all sessions), RSVP Read % (an average of the RSVP Read % from all sessions), RSVP Preview Read % (an average of the RSVP Preview Read % from all sessions in which an RSVP preview was viewed), and Video Sequences Viewed % (an average of the Video Sequences Viewed % from all sessions in which an RSVP preview was viewed). All media information 1617b may also include Media Type (a count of the total number of media viewed of each type), RSVPs Read (a count of the total number of RSVP content items viewed in all sessions), and RSVP Previews Read (a count of the total number of RSVP previews viewed in all sessions).

[00386] Step 4010 stores in DB 113 the RSVP trends data generated from certain data in RSVP contents information 4012ab and RSVP previews information 4012bb, in RSVP trends information 4016b. The trending data may be computed as the rate of change in certain tracked data over time, such as the user visits and certain RSVP content items data. RSVP Trends information 4016 may include TACR Trend (the rate of change of a count of total words viewed in that content), User Visits Trend (the rate of change of a count of total user visits for that content), RSVP Read % Trend (the rate of change in an average of the RSVP Read % from all sessions in which that content was viewed), and RSVP Preview Read % (the rate of change in an average of the RSVP Preview Read % from all sessions in which that content is an RSVP preview).

[00387] Examples of RSVP data aggregated according to methods 4000a and 4000b are shown in tables 8-12. Tables 8 and 9 show examples of data aggregated from sessions of type "create" according to method 4000a in Figure 40a and Tables 10-12 show examples of data aggregated from sessions of type "view" according to method 4000b in Figure 40b.

[00388] Table 8 shows an example of aggregated data on Users 401 la of Figure 40a for the examples provided in Tables 5-7. Table 8

[00389] In Table 8, user analytics are aggregated to each user, including running totals for the number of RSVP previews created (RSVP Previews Created) for the total number of media (Media Created), the number of RSVP content items created (RSVP Contents Created), and the number of RSVP sub-content items created (RSVP Sub- contents Created). User analytics may be aggregated by combining information from user information 4011 and RSVP content information 4012 of Figure 40a. Table 9 shows an example of selected aggregated data for media created related to users and RSVP previews, as one example of all media information 4017a of Figure 40a, using selected data from the examples provided in Tables 5-7.

Table 9

[00390] In Table 9, the video RSVP preview analytics are aggregated, including running total numbers, for all video media (Media Type), all RSVP previews created (RSVP Previews), all RSVP content items created (RSVP Contents Created), all RSVP sub-content items created (RSVP Sub-contents Created), all users who created RSVP content items (Users Created), all user sessions in which the RSVP content was created (User Visits Created), and the total number of words in the created RSVP content (Total Words Created). These analytics may be aggregated by combining information from users information 401 la and RSVP content information 4012 of Figure 40a. Table 10 shows an example of aggregated data on RSVP previews 4012bb of Figure 40b for the previous examples provided in Tables 5-7. Table 10

[00391] In Table 10, RSVP preview analytics are aggregated by a query on the RSVP Detail ID to extract the Media ID and RSVP Preview ID and report the running totals for the number of users (Users), the number of user visits (User Visits) and percentages for RSVP content read (RSVP Read %), and associated video sequences watched (Video Sequences Viewed %) for each RSVP preview (RSVP Preview ID). The analytics may be aggregated by combining information from RSVP Content information 4012, User information 401 1 and Activity information 4014.

[00392] Table 1 1 shows an example of aggregated data on Users 401 lb of Figure 40b for the examples provided in Tables 5-7, related to RSVP previews and videos as the media type.

Table 11

[00393] In Table 11, user analytics are aggregated to each user, including running totals for the number of RSVP previews viewed (Media Visited), percentages on RSVP segments started per media (RSVPs Started Per Media %), words read per RSVP segment (Words Read Per RSVP %), and running averages for words read per RSVP segment (Average Words Read Per RSVP) and user reading speed (Average Reading Speed), for each user (User ID). User analytics may be aggregated by combining information from user information 401 1, RSVP content information 4012, and RSVP previews information 3914 of Figure 40b.

[00394] Table 12 shows an example of aggregated data for media related to users and RSVP previews, as one example of media information 4015b of Figure 40b, using data from the examples provided in Tables 5-7.

Table 12

[00395] In Table 12, video RSVP preview analytics are aggregated, including running totals for each video (Media ID) for the number of RSVP previews (RSVP Previews), TACR, and running averages for the percentages of RSVPs read (RSVP Read %) and video sequences viewed in all RSVP previews (Video Sequences Viewed %). These analytics may be aggregated by combining information from RSVP contents information 4012ab, and RSVP previews information 4012bb of Figure 40b.

[00396] The variables and tables described above are used as examples for clarity of explanation of the tracking and analytics aggregating process and are not limited thereto.

[00397] Figure 41 is a process flow diagram illustrating a method 4100 for applying RSVP tracking and trending data to search results, according to an embodiment of the present invention.

[00398] Relevancy of a search result on a web page is subjective to a user performing the search. Therefore, evidence of how likely a user is to find the result relevant combined with keyword scoring or other criteria can provide better search results. The RSVP tracking and trending data may be used to determine relevancy of a search result, by an RSVP search enrichment process, as described herein.

[00399] The RSVP search enrichment process begins when a user request is received to display content in RSVP. The RSVP content is provided and the content consumption is tracked. At the same time, the content consumption data is generated and refined. Further, content consumption data is aggregated and grouped by content, user, media and various other analytics. This data is used to enrich the user search results and provide more relevant results to the user.

[00400] When a user provides a search term, an object list is extracted based on the search terms and provided to the user in the most relevant order to the user. The object list contains a list of content or pages that relate to at least one keyword or search term. The object list may be initially sorted by assigning an initial rank to each content or page within the list. This initial ranking may be determined using one or more various known search criteria including, for example, the number of other pages that link to the page or the frequency of keywords or search terms within the content or page.

[00401] The search results object list is then enriched by the RSVP analytics data to obtain an adjusted ranking to provide more relevant results. One example of enriching the object list is to adjust the ranking after assigning a higher weight to words read (e.g., the total words displayed using RSVP) in a page than to other factors (e.g., user clicks, links to the page, etc.) when determining the adjusted ranking of the object. Another example includes assigning a higher weight to the recent trend trajectory for words read of that website. Thus, page ranking within an object list can be determined according to the Words Read, or other RSVP tracking and trending data, in addition to other weighting variables.

[00402] An object within an object list of search results would show up higher in search results because it has a higher number of words read (as a running total of words read) or because of an upward trending trajectory of most recent words read. Ranking can also be determined in combination with other criteria, for example, a number of links that lead to that content based on the search criteria, or a number of clicks. In this case, words read data or RSVP trending data may be used to adjust the existing ranking. RSVP enriched search may also be applied to searching videos based on the analytics gathered for RSVP previews and video RSVP data. A video specific search may use RSVPs started and video tracking data, as described further herein.

[00403] Now turning to Figure 41 in detail, step 4101 receives search terms, generated at least in part by a user performing a search. A user may perform a search by submitting search terms to a search application, a web browser, an RSVP enabled application, or an RSVP search ranking application implementing method 4100. The user search query includes at least one keyword or search term. In cases of using a web browser, the search terms and clicks are tracked by search engines and web crawlers to generate usage data for generating search results.

[00404] Step 4102 requests a search result based on the search terms and the keywords in the entered search terms.

[00405] Step 4103 extracts an object list comprised of content and each content matches the search terms and at least one keyword. The object list includes search results, each entry in the list may include, for example, a sort position, a rank for the object, an object identifier, an object title, and an object preview, such as the first few characters or words of the textual content. The object list format may depend on the type of content being searched. For example, when searching photos, the object list may include a thumbnail of the photo being searched and the textual content associated with the photo, for example from the caption of the image. As another example, the content being searched may include a file being searched in a file system, an email and/or various other types of content. The sort position may be determined, for example, by how many times a file or photo has been opened or an email has been read.

[00406] After step 4103 extracts the object list, step 4105 queries DB 113 for relevant RSVP tracking data while step 4104 determines the initial content ranking for the objects in the object list, as follows.

[00407] Step 4104 determines the initial content ranking of each content or page in the object list, for example, by determining the number of keywords present in the content or the number of user clicks, or a combination of other factors. Step 4104 may be performed parallel to steps 4105-4106. [00408] Step 4105 queries DB 113 for relevant RSVP tracking and trending data. DB 113 contains an aggregation of data which reflects how content on the Internet is actually viewed and read through the use of an RSVP application implementing the displaying and tracking methods previously described and an RSVP search ranking application implementing method 4100. The RSVP data may also contain other knowledge about content usage such as content consumption trends. As described in the context of Figures 39a-39c and 40a-40b, RSVP tracking and trending data may be aggregated and gathered in various ways to provide aggregated data that is available to queries for enriching search results. Aggregated tracking data includes a total aggregate of content read (TACR) for a particular media item (Media ID), as shown in media information 4115 (which corresponds to media information 4015b of Figure 40b). TACR for a particular media item is determined based on the total count of words displayed using RSVP across all user view sessions. Trending data may be computed as the rate of change in the tracked data over a predetermined period of time.

[00409] Thus, for example, step 4105 may query DB 113 to return, from media information 4115, total aggregate content read (i.e. TACR ), for each content (media) item in the object list. As another example, step 4105 may request a trend trajectory factor from RSVP trends information 4117 for each content item in the object list.

[00410] Step 4106 provides the query result from DB 113, which includes RSVP tracking and trending data, relevant to the object list.

[00411] Applying the query result, step 4107 adjusts the initial content ranking based on RSVP tracking and trending data in the query result. For example, the initial rank may be adjusted by a factor of a TACR score for each content in the search results or object list. Additionally, other RSVP data such as RSVP Read % or RSVP Previews Read % from Media information 4115, and RSVP Read % Trend or RSVP Previews Read % Trend from RSVP Trends information 4117, may be used to adjust each object rank.

[00412] Here, RSVP data measures such as TACR and TACR Trend, as described above, may be used to increase or decrease initial content ranking of content to better indicate how interesting that content might be to the user performing the search. For example, the initial content ranking of each content in the object list is adjusted by adding or multiplying by a fraction (e.g., 0.1) of the page's trending score to the initial content ranking.

[00413] Additionally, TACR and TACR trending factors may be combined to rank the content in the object list. For example, the initial content ranking of each content in the object list is adjusted by adding some fraction (e.g., 0.1) of the page's RSVP trending score and some fraction (e.g., 0.01) of the page's TACR score to the initial content ranking. However, in alternative implementation, both factors are not necessarily needed to determine ranking. For example, in particular alternative implementations, only the trending information may be used or only the TACR may be used to determine the rank.

[00414] After adjusting the object list ranking by applying RSVP tracking and trending data, step 4108 returns the RSVP enriched object list to the user. The object list may be returned entirely, or in segments. [00415] The data in RSVP DB 113 is built from actual user attention related data (reading of RSVP content) collected from RSVP applications that can be distributed to users in all parts of the world. Thus, the RSVP trending and tracking data stored in DB 113 contains useful information that can be used to adjust an initial content ranking and produce more relevant and interesting results.

[00416] Initial content ranking, or initial page ranking, may be based, for example, on simple keyword frequency and the order in which search terms appear in an object (or other factors such as click count or links), to influence the initial page ranking. RSVP data may be used in conjunction with initial rank data to rank search results, or object lists.

[00417] The tracking and trending data in the RSVP database (i.e., DB 113) is continually being enhanced to support search engines and RSVP search ranking applications implementing method 4100, or any applications or programs that may rely on RSVP DB 113 or RSVP tracking and trending data.

[00418] Accordingly, using this data in a content-ranking algorithm (e.g., RSVP search ranking application implementing method 4100 or other ranking algorithm) is an improvement over previous approaches in that it relies at least in part on more direct evidence of content consumption of individual users in the form of words displayed to users via RSVP.

[00419] RSVP search ranking application implementing method 4100 or other ranking algorithm may use two types of aggregated RSVP tracking and trending data stored in DB 113 to gauge how relevant a particular content or page is for a given search term or keyword, total aggregated data and trending data collected in part by RSVP content tracking. For example, aggregated RSVP data may include Total Aggregate Content Read (TACR) data and RSVP trending data.

[00420] TACR data includes a total aggregate amount of content read for a specific media (i.e., content) item. TACR data goes beyond the concept of the page being linked from other locations and more accurately indicates the actual amount of content read (i.e., displayed by RSVP) on that page when linking to that page.

[00421] TACR trending data may be computed as the rate of change in the TACR data over time. If more people are reading a content than what is "normal" (for that page), the content is considered to have an upward trending trajectory. If fewer people are reading less content than normal (for that content), the content is considered to have a downward trending trajectory. If approximately the expected amount of content is being read in the content, the trending is considered to be neutral, or normal.

[00422] Normal or neutral trending may be determined by an average trend of a predetermined number of people a day reading a predetermined amount of content per day per user. If the number of people per day increases or the amount of content being read increases per day, then the content is considered to have an upward trending trajectory. The trend may also be determined based on a number of unique people reading a predetermined percentage of the content.

[00423] With this measure, a downward trending trajectory may actually decrease the content's rank. That is, even though there are many keywords that match, people are currently losing interest in the content.

[00424] The trend trajectory of content may be computed as (Latest Trend- Average Trend)/Average Trend, where Latest Trend is the most recent value of the trending and Average Trend is the expected (average) trending over a historical time period.

[00425] Latest Trend and Average Trend may be calculated over predetermined time periods. Latest Trend may be calculated over a short predetermined time period, for example one hour. Thus, the Latest Trend can be computed by subtracting the value of the TACR from the previous hour from the current value of the TACR.

Average Trend may be calculated over a longer predetermined time period, for example one day or one week, by averaging the Latest Trend values for that time period. Thus, a trending of zero is neutral.

[00426] When Latest Trend is greater than Average Trend, the trajectory is determined as upward trending. When Latest Trend is less than Average Trend, the trajectory is determined as downward trending.

[00427] Trending may be represented in decimal form or as a percentage. For example, when half as much content of a content is read than expected, the trending trajectory may be represented as -0.5 or -50%; when twice as many users read the content as expected, the trending trajectory may be represented as 1.0 or 100%.

[00428] RSVP trending can produce more relevant results, for example, in a case where a famous company announces its intention to acquire another company. Many people flock to all of the news stories to learn about the details of the acquisition plans. The news content and pages start with a handful of visitors and the number continues to increase. This results in an increased upward trending trajectory for the content. Even though the news stories do not mention the name of the company more often than old content, such as the company home page itself, those pages would still rank higher in the search results due to their strongly upward trending trajectory. Furthermore, even though the TACR may not be as high for the news content as compared to the company homepage itself, the upward increase in TACR may result in a higher rank for the news results.

[00429] As another example, the initial content rank can be normalized by the RSVP ranking program implementing method 4100 for a given content to lie within zero (0) and one (1). One tenth (0.1) of the content's trending score (-0.05 or +0.1, from the examples above) and one hundredth (0.01) of the content's TACR score are added to the initial content ranking to obtain the RSVP enriched content ranking for that content.

[00430] Accordingly, RSVP tracking and trending data can be used to adjust an estimate of how relevant a content is (its ranking) based on the actual reading of content (not just clicks where it is not known if the content has been read), and such ranking adjustments can be made in real time. This gives the ranking method described herein an advantage in that it can react quickly to the fluid nature of content on the Internet.

[00431] Table 13 shows an example of an initial search ranking result prior to applying enrichment using RSVP content tracking data. Position is the initial position based on the initial rank or raw rank of a search result.

Table 13

[00432] Object ID can be a unique identifier for the object or a permalink directed to the content or a combination of the two. Each object ID is queried against the RSVP tracking and trending database to determine relevant RSVP tracking data.

[00433] Table 14 shows how the search result order from Table 13 may be adjusted by applying RSVP content tracking data, specifically, a normalized TACR value and a TACR trend value, as described above. Table 14

[00434] In this example, the RSVP content tracking data is the TACR, normalized for all objects, and the TACR Trend, computed by the formula described above where (Latest Trend- Average Trend)/Average Trend, where Latest Trend is the most recent value of the trending and Average Trend is the expected (average) trending over a historical time period. The RSVP Enrichment factor is then computed by the formula described above where one tenth (0.1) of the object's TACR Trend score and one hundredth (0.01) of the object's TACR score. The RSVP Enrichment Factor is then added to the initial Object Rank to obtain the RSVP Enriched Object Rank, which is then used to determine the Adjusted Position in the search results. In the example above in Table 14, the object with an Initial Position of 4 has the highest TACR Trend (indicating that its TACR is increasing the most of all the objects) and corresponding RSVP Enrichment Factor, thereby achieving the best Adjusted Position.

[00435] As previously described, although the above example uses both Normalized TACR and TACR Trend values to obtain an RSVP enrichment factor, in particular alternative implementations, only the trending information may be used or only the TACR may be used to determine the rank. Also, alternative formulas may be used that contain a different combination of both values than the formula set forth above.

[00436] The fields, variables and tables described above are used as examples for clarity of explanation of the RSVP search result enrichment process and are not limited thereto.

[00437] Figure 42a is a process flow diagram illustrating method 4200 in accordance with an embodiment of the invention for identifying potential opportunities to increase the amount of RSVP content read by users.

[00438] If the RSVP content is sponsored content, it may include RSVP sub-content that is intended by the sponsor to be selected by the user, in what is typically known in the advertising industry as a "click-through" or "conversion." An aspect of method 4200 may also be used to increase the total number of click-throughs by users who are viewing the sponsored RSVP content.

[00439] Referring to Figure 42a, method 4200 may be implemented on a user device such as user device 210 of Figure 1 and one or more server computers such as server 101 of Figure 1 including a database such as DB 113 of Figure 1. In this embodiment, DB 113 stores various tracking data related to tracking content creation and viewing by RSVP server computer 101 or a server to which it is communicatively coupled. Thus, process 4200 may be distributed across multiple servers and devices.

[00440] The steps for tracking RSVP content creation and RSVP content viewing are illustrated in Figure 39a and are not repeated here in the context of Figure 42a. However, the selected relevant data fields from the same data structures (tables) of Figure 39a are shown here in Figure 42a. Specifically, the relevant information from DB 113 includes user information 3911 (e.g., tracking information for the user who has created or viewed RSVP content), RSVP content information 3912 (tracking information for each RSVP content item and its related RSVP sub-content items), activity information 3914 (tracking information for each activity by RSVP Detail ID), and keyword information 3917 (e.g., tracking information for each keyword in the RSVP content item by Keyword ID and RSVP Word Number).

[00441] Process 4200 begins with step 4201 which uses the data stored in DB 113 to generate graphs including, for example, the two graphs plotted for a range of user view sessions of a specific RSVP content item as shown in Figure 43a. The first graph shows the relationship between total sessions in which users are engaged with particular piece of RSVP content and the percentage of words in the RSVP content that have been displayed in those sessions. The second graph plotted shows the relationship between selections of RSVP sub-content items and the percentage of words in the RSVP content that have been displayed to users making such selections.

[00442] Figure 42b illustrates process steps used to carry out step 4201 of Figure 42a for plotting graphs of the type shown in Figure 43a. Step 4211 receives user input to select a particular RSVP content item to be analyzed as well as the time window for user-session start times used to identify the user sessions across which consumption of the selected content item will be analyzed. Step 4212 conducts a query of DB113 to obtain all Session IDs, Words Read values, and any related RSVP Sub-content IDs for all Session IDs of sessions that: (i) have a Session Type of "view" (i.e., the sessions are session in which users are reading the RSVP content item rather than creating or editing it) (ii) a Start Time value within the desired time range; and (iii) are related to the particular RSVP Detail ID of the content of interest (the relation being defined by activity information table 3914).

[00443] Step 4213 uses the returned data (from the query of step 4212), along with the Total Words of the selected RSVP content (obtained from the RSVP Content information 3912), to plot a relationship between active sessions (see, e.g., "yl" axis 4301 in Figure 43a, representing Total Sessions) and the relative word position within the content (see, e.g., "x" axis 4301 in Figure 43a, representing RSVP Read %, which defines the relative word position of a displayed word in the stream of words of the relevant RSVP content— the "words read" percentage in this case in fact being a "words displayed by RSVP" percentage). Step 4213 generates graph 4305 of Figure 43a by plotting yl=f(x), where f(x) equals the total number of Session IDs (of the Session IDs returned from the query) for

. . . WordsRead _ _

which (100) > x.

TotalWords ^J

[00444] Step 4214 uses the same returned data (from the query of step 4212), along with the Total Words of the selected RSVP content, to plot a relationship between RSVP Read % (x axis 4303 of Figure 43a) and Cumulative Click-throughs (y2 axis 4302 of Figure 43a). Note that, although "click-through" is a term generally associated with sponsored content (ads), the illustrated principles can be applied to enhance selection of sub-content items whether the items are sponsored content or non-sponsored content. Using the Session IDs obtained from the query of step 4212, the presence of any RSVP Sub-Content ID associated with the Session ID in activity information 3914 indicates that selection of a sub-content item occurred in that session (in this context, such a selection is considered to be a "click-through"). Step 4214 generates graph 4306 by plotting y2=g(x) where g(x) equals the total number of

RSVP Sub-content IDs related to Session IDs for which (100) < x. Note that, in this context, the

TotalWords ^J ' '

relevant Words Read value refers to the Words Read value related to the RSVP Detail ID of the initial RSVP content item in activity information 4314, not the Words Read value related to the RSVP Detail ID of a selected RSVP sub-content item.

[00445] In the illustrated embodiment, yl=f(x) and y2=g(x) are not plotted for every word. Rather, they are only plotted for values of x corresponding to the first word of a sentence and the last word of a sentence. For example, graph 4305 in Figure 43a shows black rectangles for the yl data points corresponding to the first word of a sentence and the last word of a sentence. Similarly, graph 4306 shows black circles for the y2 data points corresponding to the first word of a sentence and the last word of a sentence. Straight lines connect those data points. It can be empirically demonstrated that users are more likely to select to end RSVP display between sentences than mid-sentence. Moreover, a preferred RSVP implementation inserts short pauses between the last word of one sentence and the first word of a next sentence. Because users are more likely to stop display between sentences than mid-sentence, it will generally be efficient to determine user drops by only plotting data at the end of one sentence and the beginning of another. However, in alternative embodiments, graphs may be obtained by plotting data at more frequent intervals such as, for example, at every word.

[00446] Returning to Figure 42a, steps 4202a-4202c identify potential opportunities for improving the amount of RSVP content read. To facilitate this identification, a system implementing method 4200 displays keywords 4304 (e.g., "On Tour," "Neon Trees," etc.) along x axis 4303 (see Figure 43a) at a position corresponding to their location within the RSVP content, i.e., using the corresponding "RSVP Word Number" from keywords sequence information 3917. For example, as shown in Figure 43a, the keyword "On Tour" appears four words into the content, "Neon Trees" appears seven words into the content, etc. In this example, one set of opportunities is identified by identifying the portions of the content associated with the most significant drops in the number of sessions. Identifying opportunities in this way is most relevant for RSVP content that does not have sub-content items, particularly RSVP content that does not have sponsored sub-content items. The drops are visible in, for example, graph 4305 (Figure 43a) of Total Sessions versus RSVP Read %. The line connecting the data points typically drops after each sentence in the RSVP content.

[00447] A second set of opportunities, particularly applicable to content with sponsored sub-content items (for which obtaining a "click-through" is particularly important), is identified by determining the portions of the content associated with the smallest increases in Cumulative Click-throughs. This can be seen, for example, by analyzing graph 4306 (Figure 43a). The line connecting the data points typically rises after each sentence in the RSVP content.

[00448] In some embodiments, at least a portion of step 4202a may be performed manually by inspecting graphs generated on a user device screen that is part of a computer system implementing method 4200. For example, as shown in Figure 43a, visual inspection makes clear that particularly steep drops in Total Sessions occur at drops 4307, 4308, and 4309. Therefore, a content-providing user might decide to alter the portion of the content that precedes each drop to determine if more content-consuming users can be retained, further into the content. Similarly, with respect to graph 4306, visual inspection shows that only small increases in cumulative click-throughs occur at rises 4315, 4316, and 4318. Therefore, a content-providing user might decide to alter the portion of the content that immediately precedes each of the smallest rises in click-throughs to determine if click-throughs can be increased.

[00449] Alternatively, this portion of step 4202a could be performed automatically using an algorithm executed by the computer system. In some cases, the locations of the most significant drops on a graph like 4305, or the smallest rises on a graph like 4306, might not be visually clear on the graph, in which case, such automation identifying relevant content portions may be useful or necessary. An automated process for identifying drops and ranking is described further below in the context of step 4202b.

[00450] A drop in Total Sessions along graph 4305 is not necessarily a negative event in terms of enhancing RSVP content consumption (particularly with respect to content that has sponsored sub-content items) if the reason for the drop is that consuming user(s) clicked on an RSVP sub-content item at a point during consumption of the main RSVP content item corresponding to the drop. Therefore, step 4202b computes a numerical index with respect to certain drops in Total Sessions and certain rises in Cumulative Click-throughs. In this example, for each sentence, the drop in Total Sessions and the rise in Cumulative Click-throughs between that sentence and the next sentence is used. Specifically, a computer system used to carry out process 4200 computers, for each drop in Total Sessions between sentences of the content, the following values: a "Relative Drop" weighting the selected drop in Total Sessions against the total number of sessions for that content item and starting within the selected time window; a "Relative Rise" weighting each corresponding rise in Cumulative Click-throughs (identified as corresponding to the selected drop in Total Sessions, i.e., the Cumulative Click-through rises are analyzed between the same sentences for which respective corresponding drops are analyzed) against the total Cumulative Click- throughs for the analyzed sessions; and a numerical index defined as the ratio of "Relative Drop" to "Relative Rise." For convenience, the numerical index is referenced herein as the "Relative Drop Ratio."

[00451] More, specifically, the Relative Drop is computed from variables defined as follows (referencing the axis labels of Figure 43a for ease of explanation): "TotalSessionsBeforeDrop," i.e., the value of yl just before the drop; "TotalSessionsAfterDrop," i.e., the value of yl just after the drop; and "TotalSessionsAtStart," i.e., the value of yl at x=0, which is the total number of sessions selected for analysis based on query 4212 (see Figure 42b). Relative Drop is then given by the following equation:

_ . . _ TotalSessionsBeforeDrop-TotalSessionsAfterDrop\ „ _ _

RelativeDrop = - x 100.

r V TotalSessionsAtStart /

[00452] The corresponding Relative Rise in Cumulative Click-throughs is computed from variables defined as follows (referencing again axis labels found in Figure 43a): "CumulativeClick-throughsBeforeRise," i.e., the value of y2 just before the rise; "CumulativeClick-throughsAfterRise," i.e., the value of y2 just after the rise; and "CumulativeClick-throughsAtEnd," i.e., the value of y2 at x=100, which is the total number of click-throughs in all the sessions selected for analysis based on query 4212 (see Figure 42b). Relative Rise is then given by the

a . . , . CumulativeClickthroughsAfterRise-CumulativeClickthroughsBeforeRise\ „ following equation: RelativeRise = x 100.

σ¹ V CumulativeClickThroughsAtEnd

[00453] The ratio of Relative Drop to Relative Rise yields a numerical index, i.e., the Relative Drop Ratio. For a given drop in total sessions, the Relative Drop Ratio is equal to the corresponding Relative Drop divided by the corresponding Relative Rise. (To avoid an invalid number in case Relative Rise is zero, a minimum value for relative rise can be specified as 1). All the drops in Total Sessions occurring between the end of one sentence and the start of another can then be ranked in descending order of the value of their Relative Drop Ratios. The process then proceeds to step 4202c.

[00454] Step 4202c identifies the keywords closely preceding the top ranked drop identified in step 4202. The following process can be used by a computer performing step 4202c: Using the RSVP Word Number (call it RSVP Word Number,,) for the word immediately preceding the drop identified in 42b, attempt a lookup of RSVP Word Number,, to determine if it is present in keywords sequence information 3917; if yes, then return corresponding Keyword Name value (see Table 16 showing the relevant relations of data values); if the user has not requested to obtain additional keywords, then stop; if no, or if yes but the user has requested additional keywords, then decrement n and repeat until the desired quantity of keywords have been returned.

[00455] In step 4203, the process of improving the RSVP content identified in step 4202a or Step 4202c is conducted manually by the content creator. In particular embodiments, this manual analysis may involve various strategies including modifying, repositioning or removing the identified content. Associations may be determined between other keywords or click-through options which can guide the analysis.

[00456] Step 4204 publishes the improved RSVP content and gives it a new RSVP Detail ID that is associated with the RSVP Detail ID of the previous version of the RSVP content in RSVP Content information 3912

("Previous RSVP Detail ID"). As previously described, creation of any updated RSVP content is tracked by method 3900a (Figure 39a) which updates RSVP content information 4212 and keywords sequence information 4217 for the improved RSVP content in DB 113.

[00457] Step 4205 generates and displays graphs for the new RSVP content version published in step 4204. Specifically, once step 4204 publishes the updated content, it is tracked is for a range of new user view sessions as previously described in the context of method 3900b of Figure 39b. Once sufficient data from new user view sessions related to the new RSVP content version has been obtained, then step 4205 operates to generate graphs for a range of new user sessions in the same manner that step 4201 generated graphs for a range of user sessions viewing the prior RSVP content version. Figure 43b, as described further below, shows an example of graphs generated for improved versions of the RSVP content associated with the graphs in Figure 43a. The new graphs can, if desired, be displayed together with the graphs for the prior versions of the content. Such compared graph displays are shown and described in the context of Figure 43c and 43d. This makes possible measuring, for example, the increase in Total Sessions and/or Cumulative Click-throughs at various points in the new RSVP content version as compared to the previous version.

[00458] As indicated above in the context of Figure 41, the search result rankings generated by method 4100 of Figure 41 depend in part on Words Read values. Therefore, aside from the independent benefits of potentially increasing reader retention, implementing method 4200 with respect to particular content can potentially also increase a search result ranking for that content when method 4100 is applied to search results that include that content.

[00459] Figures 43a-43d and tables 15-19 are described below in the context of describing in further detail an example of improving RSVP content according to method 4200 of Figure 42a. For this example, an RSVP content item has been published with the following text (keywords 4304 are bolded and underlined for illustrative purposes only):

"Check us out on tour with the Neon Trees! We will be performing some new songs that we've been working on and all of your old favorites. You told us we needed to hit more stops and we listened. This time we're not only going everywhere we did last time. We've planned for other dates and venues so look at the Tour Dates section of our homepage. And keep listening to your

local radio station for a chance to win back stage passes when we get to your town! And visit vipnation.com for tickets and other great opportunities to get up close and personal with the band."

[00460] The above text is presented to a user using RSVP, which is illustrated and described in previous figures including, for example, Figures 7a-7h, lOa-lOc as well as in many other previous figures. Also, examples of presenting selectable sub-content item representations (designated as "click-through" options) along with a primary RSVP content item are shown in Figures 6a, 6b, 7d, and 7h. In the primary example on which the data from

Figures 43a-43d is based, it is assumed that when RSVP display stops, either because the end of the text has been reach, or because a user interface action stops the RSVP display prior to the end of the text, selectable

representations linking to sub-content are displayed to the user. Presenting sub-content selection options after the RSVP has stopped running is preferable in some respects because then sub-content representations do not distract the user's eye from reading the main RSVP content while it is running. However, in alternative embodiments, sub- content selection options can be presented before, during, and/or after the main RSVP content has displayed.

[00461] In the example used to generate the data of Figures 43a-43d, after RSVP display of the above text ends or is stopped by the user, the words "homepage," "win backstage passes" and "tickets" are presented to the user as selectable options representing links to sub-content. The word "homepage" is linked to the band's homepage url, wA* .maroon5.cotn. and the phrases "win back stage passes" and "tickets" are linked to the ticket service promotion's url, yv^' i'.vipoation.com/bac.kstaggpasses. The linked sub-content may, for purposes of counting "click-throughs," be RSVP content or other content; however, in a preferred embodiment, the sub-content includes at least some content that is presented via RSVP.

[00462] Table 15 shows the RSVP content information 4212 for this example:

Table 15

[00463] Table 16 shows the keywords sequence information 4217 for this example: Table 16

[00464] Figure 43a shows display 4300a including graphs 4305 and 4306 created according to step 4201 (as previously described in the context of Figures 42a-42b) using data from a range of 940,000 sessions in which the example RSVP content has been viewed. As previously described, display 4300a shows a horizontal "x" axis 4303 labeled "RSVP Read %" indicating, in the form of a percentage (from 0% to 100%) of the amount of the RSVP content item that has been displayed; these percentage values may also be thought of as representing the relative position within the RSVP content item. Display 4300a also shows two vertical axes. A "yl" vertical axis 4301, labeled Total Sessions, shows the amount of user sessions in which the RSVP content was viewed. A "y2" axis 4302, labeled Cumulative Click-throughs, shows the amount of RSVP sub-content items selected during the sessions. [00465] The data in graph 4305, represented by square data points connected with a solid line, shows the amount of users who have read a certain amount of the RSVP content. Approximately 940,000 users started reading the RSVP content. As shown, approximately 50,000 users stopped reading after 5% of the RSVP content has been displayed. The significant drops of the graph appear at the end of sentences. Users are more likely to stop reading at these points than in mid-sentence, because the users have consumed a "concluded," i.e., somewhat self-contained amount of content; furthermore, in some embodiments, RSVP display pauses slightly after each sentence.

[00466] The data in graph 4306, represented by circular data points connected with a dashed line, shows the total number of click-through options selected across the analyzed user sessions ("Cumulative Click-throughs"). Graph 4306 rises while graph 4305, showing total active user sessions viewing the main RSVP content item, drops. This is expected because, in this particular example, selection of a click-through option stops RSVP display of the main RSVP content item. When the horizontal "x" axis 4303 reaches 100%, graph 4306 ends. The amount of users at this point represents the users who have read the complete RSVP content. Although the RSVP content item has fully displayed, the users still have the option of selecting click-through options. Therefore, the last rise segment 4319 of graph 4306 has a purely vertical direction (i.e., infinite slope).

[00467] Display 4300a also shows keywords 4304, along x-axis 4303. In display 4300a, keywords 4304 include keywords from the example of Table 15 shown with their corresponding RSVP Word Number at the position along axis 4303 that corresponds to the percentage of words displayed when the first word of the particular keyword is displayed. Combined consideration of graph 4305 and keywords 4304 provides a way to identify how many users have read what part of the RSVP content.

[00468] Following the process in steps 4202a-4202c of Figure 42a as previously described, the best opportunities to improve the RSVP content of the example can be identified from analyzing graphs 4305 and 4306 of display 4300a. The RSVP content in this particular example is sponsored content, so a primary objective is to increase the total number of Cumulative Click-throughs. Using the process described above in the context of Figure 42a, a Relative Drop Ratio can be computed for each clearly identifiable drop Total Session shown by graph 4305 of Figure 43a. As shown, graph 4305 has identifiable drops including drops 4307, 4308, 4309, 4310, 4311, and 4312. The data for each drop is shown in Table 17, including the Drop ID (the drawing reference numbers for each drop are used as the "Drop ID" for ease of explanation), Total Sessions before Drop, and Total Sessions after Drop. The Drop Amount and Relative Drop values are computed according to the formula described above in the context of step 4202b. As shown, graph 4306 has identifiable rises including rises 4313, 4314, 4315, 4316, 4317, and 4318. The data for each of these rises in Cumulative Click-throughs is also shown in Table 17, including the Rise ID (the drawing reference numbers for each rise are used as the "Rise ID" for ease of explanation). The Rise Amount (which is the Cumulative Click-through value after the rise minus the Cumulative Click-through value before the rise) and Relative Rise value as well as the Relative Drop Ratio are computed according to the formula described above in the context of step 4202b. The Relative Drop Ratio is computed by dividing Relative Drop by Relative Rise.

Table 17

[00469] In Table 17, it is evident that the two drops with the highest Relative Drop Ratio values are drop 4307 and drop 4309. According to Step 4202c, the keywords in the example that are associated with (i.e., in the sentence prior to) drop 4307 are on tour and Neon Trees (found in the first sentence of the RSVP content) and the keywords associated with drop 4309 are more stops (found in the third sentence of the RSVP content).

[00470] As previously described, step 4203 (Figure 42a) for improving the RSVP content is conducted by manually by the content creator. In this example, the manual analysis includes modifying and repositioning content at the beginning of the content item, including the content associated with the drops 4307 and 4309, e.g., the first and third sentences, which immediately precede those drops. Associations between other keywords and the click- through options can also guide the analysis. For example, the keywords "homepage," "tickets" and "win backstage passes" are also used after RSVP display stops to represent the click-through options ("homepage" is linked to vAW.tnaroonS.com and "win backstage passes" and "tickets" are linked to 'v¾^fww.vipnat!on.cora/¾ackstagepasses^'). A rewritten version can place language more closely associated with the click-through options near the beginning of the passage. Such a modification can improve the likelihood that if a user does stop reading early, the user will select the click-through options that are presented when RSVP stops. "Check out the new tour dates and venues on our homepage! And don't forget to visit vipnation.com to win back stage passes and maybe even tickets. And keep listening to your local radio station for other great opportunities to get up close with the band when we get to your town. This time on tour we have planned for more stops. We're simply going everywhere. We will be performing some new songs that we've been working on and all of your old favorites. And we bring the Neon Trees with us, the hottest band of this summer!"

[00471] As previously described, the improved RSVP content is published according to Step 4204. Table 18 shows the RSVP content information 4212 in DB 113 for the improved RSVP content example.

Table 18

Table 19 shows the keywords sequence information 4217 in DB 113 for the improved RSVP content

Table 19

[00473] Figure 43b illustrates display 4300b showing the results for the next 940,000 user sessions in which the improved RSVP content was served. Graph 4320 shows the Total Sessions versus RSVP Read % for the analyzed sessions viewing the improved RSVP content. Graph 4320 is generated in the same manner previously described for generating graph 4305 of Figure 43a. Similarly, graph 4321 shows Cumulative Click-throughs versus RSVP Read % for the analyzed sessions viewing the improved RSVP content. Graph 4321 is generated in the same manner previously described for generating graph 4306 of Figure 43a. As shown in display 4300b, the keywords 4304 and their corresponding RSVP Word Number values displayed along the x-axis 4303 reflect the updated, improved RSVP content (and are therefore have different keywords and word number values than keywords 4304 shown in Figure 43a.). The general improvement of the RSVP content results in more users reading the entire RSVP content, which also results in an increase in total Cumulative Click-throughs.

[00474] Figure 43c compares the Total Sessions graphs generated from analysis of sessions viewing the original and the improved RSVP content to highlight the improvement obtained. Display 4300c of Figure 43c, shows graph 4305 (originally shown in Figure 43a) illustrating the drop of user sessions as the RSVP Read % progresses with respect to the original, non-improved RSVP content. Display 4300c also shows graph 4320 (originally shown in Figure 43b) showing the drop of user sessions as the RSVP Read % progresses for the improved RSVP content. Comparing both graphs in display 4300c shows that fewer users drop after reading the first or third sentences of the improved RSVP content (graph 4320), confirming that the changes result in more users reading the entire RSVP content.

[00475] Figure 43d compares the Cumulative Click-through graphs generated from analysis of sessions viewing the original and the improved RSVP content to highlight the improvement obtained. Display 4300d of Figure 43d, shows graph 4306 (originally shown in Figure 43a) illustrating the rise of Cumulative Click-throughs as the RSVP Read % progresses with respect to the original, non-improved RSVP content. Display 4300d also shows graph 4321 (originally shown in Figure 43b) showing the rise of Cumulative Click-throughs as the RSVP Read % progresses for the improved RSVP content. Comparing both graphs in display 4300d shows that, for the most part, Cumulative Click-throughs increased more earlier in the improved RSVP content (graph 4321) and more overall, confirming that the changes result improved click-through results.

[00476] The fields, variables and tables described above are used as examples for clarity of explanation of the RSVP content improvement process and are not limited thereto.

ADDITIONAL EMBODIMENTS

[00477] First additional embodiments include method(s), computer program product(s), and/or system(s) for display of information regarding video content on a user electronic device, the user device being enabled to display an interface comprising a plurality of selectable video item representations, the first additional embodiments accomplish this by at least: enabling the user device to display, in response to a user interface action selecting to receive additional information regarding one of a plurality of video items corresponding to one of the plurality of video item representations, a designated display area while continuing to display at least a portion of the interface comprising the plurality of video items, the designated display area being designated for rapid serial visual presentation (RSVP); and enabling the user device to display in the designated display area, in response to the user interface action, textual content corresponding to a selected video item using RSVP.

[00478] In some embodiments, the textual content corresponding to the selected video item is displayable without downloading a video file associated with the selected video item. [00479] In some embodiments, the textual content corresponding to the selected video item is displayable without receiving a stream of video content associated with the selected video item.

[00480] In some embodiments, the plurality of selectable video item representations are received from a server computer in response to a search query sent from the user device.

[00481] In some embodiments, the plurality of selectable video item representations are received from a server computer in response to the user device accessing a listing of featured video items.

[00482] In some embodiments, a plurality of serially displayed words in the textual content are displayed such that an optimal recognition position of each of the plurality of serially displayed words is placed at a fixed location on a display of the user electronic device.

[00483] In some embodiments, the textual content includes primary content and sub-content, the sub-content being selectable by a user interface action during a time period after RSVP display of the primary content is initiated, selection of the sub-content initiating RSVP display of the sub-content. In some embodiments, the time period occurs after RSVP display of the primary content has finished. In some embodiments, a selectable title of the sub-content is displayed for selection of the sub-content by the user interface action.

[00484] Second additional embodiments include method(s), computer program product(s), and/or system(s) for display of providing for text-enhanced video display on a user electronic device, the second additional embodiments accomplish this by at least: enabling the user electronic device to receive media content that includes video content and related textual content, the related textual content being received for display by rapid serial visual presentation (RSVP) on the user electronic device; and enabling the user electronic device to, with display of the video content, display the related textual content in a designated display area on the user device using RSVP at one or more time locations within the video content.

[00485] In some embodiments, the related textual content is displayed automatically at the one or more time locations within the video content.

[00486] In some embodiments, playing of the video content is paused while the related textual content is displayed using RSVP.

[00487] In some embodiments, playing of the video content continues while the related textual content is displayed using RSVP.

[00488] Some embodiments are also for: enabling the user electronic device to display one or more markers indicating presence of the related textual content. In some embodiments, one or more markers that indicate presence of textual content displayable by RSVP are displayed along a progress bar interface that indicates progress of playing of the video content. In some embodiments, one or more markers that indicate presence of textual content displayable by RSVP are displayed in one or more frames of the video content, the one or more markers being selectable by a user interface action to initiate RSVP display of related textual content associated with a selected marker.

[00489] In some embodiments, the textual content includes primary content and sub-content, the sub-content being selectable by a user interface action during a time period after RSVP display of the primary content has begun, selection of the sub-content by the user interface action being operable to initiate RSVP display of the sub-content. In some embodiments, the time period occurs after RSVP display of the primary content has finished. In some embodiments, a selectable title of the sub-content is displayed for selection of the sub-content by the user interface action.

[00490] Third additional embodiments include method(s), computer program product(s), and/or system(s) for display of providing for text-enhanced video display on a user electronic device, the second additional embodiments accomplish this by at least: enabling the user electronic device to receive media content that includes video content and related textual content, the related textual content being received for display by rapid serial visual presentation (RSVP) on the user electronic device, the video content comprising one or more respective video excerpts providing partial video content of video item, the related textual content comprising one or more respective textual content segments corresponding to the one or more respective video excerpts; and enabling the user electronic device to display a first textual content segment using RSVP and display a first video excerpt with the first textual content segment.

[00491] In some embodiments, enabling the user electronic device to display the first video excerpt with the first textual content segment comprises enabling the user electronic device to display the first textual segment prior to displaying the first video excerpt. In some embodiments, the first video excerpt displays in response to a user interface action selecting the first video excerpt, the first user interface action being receivable when or after the first textual content segment is displayed using RSVP.

[00492] Fourth additional embodiments include method(s), computer program product(s), and/or system(s) of providing an augmented reality ("AR") interface on a user electronic device that is enabled to receive an AR content unit including information related to a real world object in the vicinity of the user electronic device, the fourth additional embodiments accomplish this by at least: enabling the user electronic device to display a selectable representation of the AR content unit, the selectable representation being selectable for initiating display of the AR content unit by rapid serial visual presentation (RSVP); and enabling the user electronic device to display text of the AR content unit using RSVP in response to a user interface action selecting the selectable representation of the AR content unit.

[00493] In some embodiments, the selectable representation of the AR content unit comprises an icon.

[00494] In some embodiments, the selectable representation of the AR content unit comprises a title of the AR content unit. [00495] In some embodiments, the textual content includes primary content and sub-content, the sub-content being selectable by a user interface action during a time period after RSVP display of the primary content has begun, selection of the sub-content initiating RSVP display of the sub-content. In some embodiments, the time period occurs after RSVP display of the primary content has finished. In some embodiments, a selectable title of the sub- content is displayed for selection of the sub-content by the user interface action.

[00496] In some of the first, second, third, and fourth additional embodiments, the user electronic device is a smart phone. In some of the first, second, third, and fourth additional embodiments, the user electronic device is a smart watch. In some of the first, second, third, and fourth additional embodiments, the user electronic device is a head mounted display.

[00497] Fifth additional embodiments includes method(s), computer program product(s), and/or system(s) for enabling a user electronic device to create text-enhancements to video content in response to user interface actions, the fifth additional embodiments accomplish this by at least: enabling the user device to display a video frame at a time location in a video file; enabling the user electronic device to display a menu including a user selectable option for adding textual content to be associated with the time location in the video file, the textual content to be designated for display using rapid serial visual presentation ("RSVP"); enabling the user electronic device to, in response to selection of the user selectable option, provide an interface for entering the textual content; and enabling the user electronic device to receive and store the textual content such that it is associated with the time location of the video file.

[00498] Some embodiments also enable the user electronic device to provide an interface for placing a marker within the video frame, the marker indicating the presence of textual content designated to be displayed using RSVP.

[00499] Some embodiments also enable the user electronic device to provide an interface for selecting an object within the video frame such that the object is displayed with a marker, the marker indicating the presence of textual content designated to be displayed using RSVP.

[00500] In some embodiments, selection of the object creates a hotspot on the object where the marker is displayed such that in subsequent video frames containing the object, the marker remains displayed on the object hotspot.

[00501] Some embodiments also enable the user electronic device to provide an interface for enabling user interface actions selecting one or more respective video excerpts to be associated with one or more respective textual content segments to be included in a video preview associated with the video content, the respective textual content segments designated to be displayed using RSVP. [00502] While aspects and examples of the present invention has been particularly described with respect to certain illustrated embodiments above, it will be appreciated that various alterations, modifications and adaptations may be made based on the present disclosure, and are intended to be within the scope of the present invention. Therefore, the present invention is only limited by the claims presented below.

Claims

CLAIMS What is claimed is:

1. A method for tracking digital content consumption by a plurality of respective users of a plurality of respective user electronic devices, the method comprising:

using one or more computers to provide first content to respective ones of the plurality of user electronic devices in response to respective content requests, the first content including textual content, the user electronic devices being enabled to display words of the first content using rapid serial visual presentation (RSVP); and

using one or more computers to track words of the first content that are displayed using RSVP on the plurality of electronic devices by determining at least one of a quantity and an identity of words that are displayed on the plurality of user electronic devices using RSVP.

2. The method of claim 1 wherein tracking comprises determining how many words of the first content are displayed using RSVP on the plurality of user electronic devices.

3. The method of claim 1 wherein tracking comprises tracking what words of the first content are displayed using RSVP on the plurality of user electronic devices.

4. The method of claim 1 further comprising:

determining, for respective ones of the plurality of user electronic devices, whether one or more words of the first content that are displayed using RSVP correspond to one or more keywords that identify second content; and

providing the second content to respective ones of the plurality of user electronic devices that have, using RSVP, displayed one or more words of the first content that correspond to one or more keywords that identify the second content.

5. The method of claim 1 wherein the first content is non-sponsored content and the respective content requests are initiated by respective ones of the plurality of user electronic devices.

6. The method of claim 1 wherein the first content is sponsored content and the respective content requests are initiated by one or more sever computers.

7. The method of claim 4 wherein the second content is sponsored content.

8. The method of claim 1 further comprising: determining, using one or more computers, a total aggregate words displayed value for the first content, the total aggregate words displayed value corresponding to a count of total words of the first content displayed by RSVP across the plurality of user electronic devices.

9. The method of claim 8 further comprising: providing the total aggregate words displayed value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the computerized search engine.

10. The method of claim 8 further comprising:

determining, using one or more computers, a rate of change of the total aggregate words displayed value for the first content and using the rate of change to provide a trending value for the first content.

11. The method of claim 10 further comprising:

providing the trending value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the search application.

12. A method for providing and tracking consumption of digital content, the method comprising:

using one or more computers to provide first content to a user electronic device, the first content including textual content, the user electronic device being enabled to display words of the first content using rapid serial visual presentation (RSVP);

using one or more computers to determine a quantity of words in the first content that are displayed on the user electronic device using RSVP; and

using one or more computers to determine a charge amount for charging an entity based upon the determined quantity of words.

13. The method of claim 12 wherein the entity is a consumer of the first identified content using the user electronic device.

14. The method of claim 12 wherein the first identified content is sponsored content and the entity is a provider of the sponsored content.

15. The method of claim 12 wherein the one or more computers used to determine the quantity of words includes the user electronic device.

16. The method of claim 12 wherein the one or more computers used to determine the charge amount includes the user electronic device.

17. A method for tracking aggregated consumption of a digital media item accessible over a communications network to a plurality of user electronic devices, the method comprising:

tracking, using one or more computers, words displayed by rapid serial visual presentation (RSVP) on the plurality of user electronic devices over a period of time, the words displayed by RSVP being displayed as part of the digital media item; wherein tracking comprises determining an aggregate total quantity of the words displayed by RSVP across the plurality of user electronic devices during the period of time.

18. The method of claim 17 wherein the digital media item comprises an RS VP-enabled preview of a full- version digital media item.

19. The method of claiml7 wherein the digital media item comprises a web page.

20. The method of claiml7 wherein the digital media item comprises an RSVP-enabled video.

21. The method of claim 17 wherein the digital media item comprises textual content.

22. The method of claim 21 wherein the digital media item further comprises at least one of a photo, a video, and a map.

23. The method of claiml7 further comprising tracking, using one or more computers, a percentage of words in the digital media item that are displayed by RSVP on each user device that displays the digital media item.

24. The method of claiml7 further comprising using results of tracking to affect a ranking of a web page corresponding to a search result, the web page including the digital media item.

25. The method of claim 24 wherein the digital media item is the web page.

26. A method for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the method comprising:

generating, at one or more computers, first data corresponding to a quantity of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time on one or more user electronic devices, the quantity being an aggregated total of words, in the digital media item, that are displayed by RSVP across the one or more user electronic devices; and

providing the first data to the computerized search engine to affect a ranking of a search result that includes the digital media item.

27. The method of claim 26 further comprising:

generating, at the one or more computers, second data corresponding to a rate of change of the aggregated total of words corresponding to the first data; and

providing the second data to the computerized search engine along with the first data to affect the ranking of the search result.

28. The method of claim 27 further comprising assigning a first weight to the first data and a second weight to the second data for weighting the first data and the second data relative to other search ranking criteria used by the computerized search engine.

29. The method of claim 26 further comprising:

generating, at the one or more computers, second data corresponding to an average percentage of words in the digital media item that, during a period of time, have been displayed by RSVP across all tracked user sessions; and

30. The method of claim 29 further comprising:

generating, at the one or more computers, third data corresponding to a rate of change of the average percentage of words corresponding to the second data; and

providing the third data to the computerized search engine along with the second data and the first data to affect the ranking of the search result.

31. The method of claim 30 further comprising assigning a first weight to the first data; a second weight to the second data; and a third weight to the third data.

32. The method of claim 31 wherein weighted values of to the first, second, and third data determine a final ranking of the search result.

33. The method of claim 31 wherein weighted values of the first, second, and third data are used along with weighted values of other search ranking criteria to determine a final ranking of the search result.

34. The method of claim 33 wherein the weighted values of the other search ranking criteria are used to determine an initial ranking of the search result and then the weighted data values of the first, second, and third data are used to adjust the initial ranking to determine a final ranking of the search result.

35. A method for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the method comprising:

generating, at one or more computers, first data corresponding to an average percentage of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time across all user sessions on one or more user electronic devices; and

providing the first data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item.

36. The method of claim 35 further comprising:

generating, at one or more computers, second data corresponding to a rate of change in the first data; providing the second data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item.

37. A method for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the method comprising:

generating, at one or more computers, first data corresponding to a rate of change in an average percentage of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) across all tracked user sessions on one or more user electronic devices; and

38. A method for determining opportunities to improve an amount of content read in a content item, the method comprising:

using one or more computers to determine, for user sessions initiated during a time period of interest, a relationship between a proportionate amount of a content item displayed by Rapid Serial Visual Presentation (RSVP) and user sessions that continue RSVP display of the content item until the proportionate amount of the content item has been displayed by RSVP.

39. The method of claim 38 further comprising graphically displaying the relationship on a user electronic device by plotting a graph showing the total number of user sessions (yi-axis) for users viewing the content item by RSVP versus the proportionate amount of words in the content item displayed by RSVP (x-axis).

40. The method of claim 39 wherein the graph is determined from y_!=f(x), where f(x) = a total number of sessions for which the number of words displayed of the content item during the session divided by a total words read in the session is greater than or equal to x.

41. The method of claim 40 wherein x is expressed as a percentage value and f(x) = a total number of sessions for which the number of words displayed of the content item during the session divided by a total words read in the session and multiplied by 100 is greater than or equal to x.

42. The method of claim 38 wherein the relevant RSVP content is non-sponsored content.

43. The method of claim 38 wherein the relevant RSVP content is displayed in association with one or more links to one or more sub-content items.

44. The method of claim 43 wherein one or more sub-content items include sponsored content.

45. The method of claim 43 wherein one or more the sub-content items include RSVP sub-content items.

46. The method of claim 38 wherein determining opportunities further comprises: using one or more computers to determine a relationship between the proportionate amount of the content item displayed by RSVP and total selections of sub-content items displayed in association with the content item during the user sessions initiated within the time period of interest.

47. The method of claim 46 wherein the relationship is graphically displayed on a user electronic device by plotting a graph showing the cumulative total selections of sub-content items (y2-axis) for users viewing the content item versus the proportionate amount of words displayed in the particular RSVP content item (x-axis).

48. The method of claim 47 wherein the graph is determined from y₂=g(x), where g(x) = a total number sub- content items selected in sessions for which the number of words displayed of the content item during the session divided by the total words read in the session is greater than or equal to x.

49. The method of claim 48 wherein x is expressed as a percentage value and g(x) = a total number sub-content items selected in sessions for which the number of words displayed of the content item during the session divided by the total words read in the session and multiplied by 100 is greater than or equal to x.

50. The method of claim 38 wherein determining opportunities further comprises:

identifying regions of the graph associated with significant drops in total sessions.

51. The method of claim 50 further comprising, with respect to a first sentence of the content item and second sentence of the content item, the second sentence following the first sentence, computing a relative drop ratio for a drop amount in total user sessions viewing the content item, the drop amount being defined as total active user sessions in which a last word of the first sentence is displayed minus total active user sessions in which a first word of the second sentence is displayed, the drop ratio being computed by steps comprising:

determining a relative drop number equal to the drop amount divided by a total drop, a total drop being defined as total user sessions in which a first word of the content item is displayed minus total user sessions in which a last word of the content item is displayed;

determining a relative rise number equal to a rise amount in sub-content items selected between the first and second sentence divided by a total rise, the rise amount being defined as total sub-content items selected in sessions in which the first word of the second sentence was displayed minus total sub-content items selected in session in which the last word of the first sentence was displayed by the first word of the second sentence was not displayed, the total rise being defined as total sub-content items selected across all user sessions; and

dividing the relative drop number by the relative rise number.

52. A method for determining opportunities to improve an amount of content read in a content item, the method comprising: using one or more computers to determine, for user sessions initiated during a time period of interest in which a content item is displayed to a user by Rapid Serial Visual Presentation (RSVP), what portions of the content item are associated with the most significant drops in a total number of user sessions that continue to display the content item by RSVP.

53. The method of claim 52 further comprising reducing a determined significance of a particular drop in total number of user sessions based on a determined rise in total sub-content items selected that is associated with a portion of the content item corresponding to the particular drop in total number of user sessions.

54. The method of claim 53 wherein reducing is computed such that as the determined rise in total sub-content items selected increases, the determined significance of a particular drop in user sessions decreases.

55. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for tracking digital content consumption by a plurality of respective users of a plurality of respective user electronic devices, the instructions being executable by a computer processor to:

provide first content to respective ones of the plurality of user electronic devices in response to respective content requests, the first content including textual content, the user electronic devices being enabled to display words of the first content using rapid serial visual presentation (RSVP); and

track words of the first content that are displayed using RSVP on the plurality of electronic devices by determining at least one of a quantity and an identity of words that are displayed on the plurality of user electronic devices using RSVP.

56. The computer program product of claim 55 wherein tracking comprises determining how many words of the first content are displayed using RSVP on the plurality of user electronic devices.

57. The computer program product of claim 55 wherein tracking comprises tracking what words of the first content are displayed using RSVP on the plurality of user electronic devices.

58. The computer program product of claim 55, the instructions being further executable by a computer processor to:

determine, for respective ones of the plurality of user electronic devices, whether one or more words of the first content that are displayed using RSVP correspond to one or more keywords that identify second content; and provide the second content to respective ones of the plurality of user electronic devices that have, using RSVP, displayed one or more words of the first content that correspond to one or more keywords that identify the second content.

59. The computer program product of claim 55 wherein the first content is non-sponsored content and the respective content requests are initiated by respective ones of the plurality of user electronic devices.

60. The computer program product of claim 55 wherein the first content is sponsored content and the respective content requests are initiated by one or more sever computers.

61. The computer program product of claim 58 wherein the second content is sponsored content.

62. The computer program product of claim 55, the instructions being further executable by a computer processor to: determine a total aggregate words displayed value for the first content, the total aggregate words displayed value corresponding to a count of total words of the first content displayed by RSVP across the plurality of user electronic devices.

63. The computer program product of claim 55, the instructions being further executable by a computer processor to: provide the total aggregate words displayed value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the computerized search engine.

64. The computer program product of claim 62, the instructions being further executable by a computer processor to:

determine a rate of change of the total aggregate words displayed value for the first content and using the rate of change to provide a trending value for the first content.

65. The computer program product of claim 64, the instructions being further executable by a computer processor to:

provide the trending value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the search application.

66. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for providing and tracking digital content consumption, the instructions being executable by a computer processor to:

provide first content to a user electronic device, the first content including textual content, the user electronic device being enabled to display words of the first content using rapid serial visual presentation (RSVP); determine a quantity of words in the first content that are displayed on the user electronic device using RSVP; and

determine a charge amount for charging an entity based upon the determined quantity of words.

67. The computer program product of claim 66 wherein the entity is a consumer of the first identified content using the user electronic device.

68. The computer program product of claim 66 wherein the first identified content is sponsored content and the entity is a provider of the sponsored content.

69. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for tracking aggregated consumption of a digital media item accessible over a communications network to a plurality of user electronic devices, the instructions being executable by a computer processor to:

track words displayed by rapid serial visual presentation (RSVP) on the plurality of user electronic devices over a period of time, the words displayed by RSVP being displayed as part of the digital media item; wherein tracking comprises determining an aggregate total quantity of the words displayed by RSVP across the plurality of user electronic devices during the period of time.

70. The computer program product of claim 69 wherein the digital media item comprises an RSVP-enabled preview of a full-version digital media item.

71. The computer program product of claim 69 wherein the digital media item comprises a web page.

72. The computer program product of claim 69 wherein the digital media item comprises an RSVP-enabled video.

73. The computer program product of claim 69 wherein the digital media item comprises textual content.

74. The computer program product of claim 73 wherein the digital media item further comprises at least one of a photo, a video, and a map.

75. The computer program product of claim 69, the instructions being further executable by a computer processor to: track a percentage of words in the digital media item that are displayed by RSVP on each user device that displays the digital media item.

76. The computer program product of claim 69, the instructions being further executable by a computer processor to: use the results of tracking to affect a ranking of a web page corresponding to a search result, the web page including the digital media item.

77. The computer program product of claim 76 wherein the digital media item is the web page.

78. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the instructions being executable by a computer processor to: generate first data corresponding to a quantity of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time on one or more user electronic devices, the quantity being an aggregated total of words, in the digital media item, that are displayed by RSVP across the one or more user electronic devices; and

provide the first data to the computerized search engine to affect a ranking of a search result that includes the digital media item.

79. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for improving search results provided by a computerized search engine, the instructions being executable by a computer processor to:

generate first data corresponding to an average percentage of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time across all user sessions on one or more user electronic devices; and

provide the first data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item.

80. The computer program product of claim 79, the instructions being further executable by a computer processor to:

generate second data corresponding to a rate of change in the first data;

provide the second data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item.

81. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for improving search results provided by a computerized search engine, the instructions being executable by a computer processor to:

generate first data corresponding to a rate of change in an average percentage of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) across all tracked user sessions on one or more user electronic devices; and

82. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for determining opportunities to improve an amount of content read in a content item, the instructions being executable by a computer processor to: determine, for user sessions initiated during a time period of interest, a relationship between a proportionate amount of a content item displayed by Rapid Serial Visual Presentation (RSVP) and user sessions that continue RSVP display of the content item until the proportionate amount of the content item has been displayed by RSVP.

83. The computer program product of claim 82, the instructions being further executable by a computer processor to:

graphically display the relationship on a user electronic device by plotting a graph showing the total number of user sessions (y axis) for users viewing the content item by RSVP versus the proportionate amount of words in the content item displayed by RSVP (x-axis).

84. The computer program product of claim 83 wherein the graph is determined from y_!=f(x), where f(x) = a total number of sessions for which the number of words displayed of the content item during the session divided by a total words read in the session is greater than or equal to x.

85. The computer program product of claim 84 wherein x is expressed as a percentage value and f(x) = a total number of sessions for which the number of words displayed of the content item during the session divided by a total words read in the session and multiplied by 100 is greater than or equal to x.

86. The computer program product of claim 82 wherein the relevant RSVP content is non-sponsored content.

87. The computer program product of claim 82 wherein the relevant RSVP content is displayed in association with one or more links to one or more sub-content items.

88. The computer program product of claim 87 wherein one or more sub-content items include sponsored content.

89. The computer program product of claim 87 wherein one or more the sub-content items include RSVP sub- content items.

90. The computer program product of claim 82, the instructions being further executable by a computer processor to determine opportunities by determining a relationship between the proportionate amount of the content item displayed by RSVP and total selections of sub-content items displayed in association with the content item during the user sessions initiated within the time period of interest.

91. The computer program product of claim 90 wherein the relationship is graphically displayed on a user electronic device by plotting a graph showing the cumulative total selections of sub-content items (y₂-axis) for users viewing the content item versus the proportionate amount of words displayed in the particular RSVP content item (x-axis).

92. The computer program product of claim 91 wherein the graph is determined from y₂=g(x), where g(x) = a total number sub-content items selected in sessions for which the number of words displayed of the content item during the session divided by the total words read in the session is greater than or equal to x.

93. The computer program product of claim 92 wherein x is expressed as a percentage value and g(x) = a total number sub-content items selected in sessions for which the number of words displayed of the content item during the session divided by the total words read in the session and multiplied by 100 is greater than or equal to x.

94. The computer program product of claim 82, the instructions being further executable by a computer processor to: determine opportunities by identifying regions of the graph associated with significant drops in total sessions.

95. The computer program product of claim 94, the instructions being further executable by a computer processor to: with respect to a first sentence of the content item and second sentence of the content item, the second sentence following the first sentence, compute a relative drop ratio for a drop amount in total user sessions viewing the content item, the drop amount being defined as total active user sessions in which a last word of the first sentence is displayed minus total active user sessions in which a first word of the second sentence is displayed, the drop ratio being computed by steps comprising:

dividing the relative drop number by the relative rise number.

96. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for determining opportunities to improve an amount of content read in a content item, the instructions being executable by a computer processor to:

determine, for user sessions initiated during a time period of interest in which a content item is displayed to a user by Rapid Serial Visual Presentation (RSVP), what portions of the content item are associated with the most significant drops in a total number of user sessions that continue to display the content item by RSVP.

97. The computer program product of claim 96, the instructions being further executable by a computer processor to: compute a reduction in a determined significance of a particular drop in total number of user sessions based on a determined rise in total sub-content items selected that is associated with a portion of the content item corresponding to the particular drop in total number of user sessions.

98. The computer program product of claim 97 wherein reducing is computed such that as the determined rise in total sub-content items selected increases, the determined significance of a particular drop in user sessions decreases.

99. A computer system for tracking digital content consumption by a plurality of respective users of a plurality of respective user electronic devices, the computer system comprising one or more computers configured to: provide first content to respective ones of the plurality of user electronic devices in response to respective content requests, the first content including textual content, the user electronic devices being enabled to display words of the first content using rapid serial visual presentation (RSVP); and

100. A computer system for providing and tracking digital content consumption, the computer system comprising one or more computers configured to:

101. A computer system for tracking aggregated consumption of a digital media item accessible over a communications network to a plurality of user electronic devices, the computer system comprising one or more computers configured to:

102. A computer system for improving search results provided by a computerized search engine, the computer system comprising one or more computers configured to:

generate first data corresponding to a quantity of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time on one or more user electronic devices, the quantity being an aggregated total of words, in the digital media item, that are displayed by RSVP across the one or more user electronic devices; and

103. A computer system for improving search results provided by a computerized search engine, the computer system comprising one or more computers configured to:

104. A computer system for improving search results provided by a computerized search engine, the computer system comprising one or more computers configured to:

105. A computer system for determining opportunities to improve an amount of content read in a content item, the computer system comprising one or more computers configured to:

determine, for user sessions initiated during a time period of interest, a relationship between a proportionate amount of a content item displayed by Rapid Serial Visual Presentation (RSVP) and user sessions that continue RSVP display of the content item until the proportionate amount of the content item has been displayed by RSVP.

106. A computer system for determining opportunities to improve an amount of content read in a content item, the computer system comprising one or more computers configured to:

107. A computer system for tracking digital content consumption by a plurality of respective users of a plurality of respective user electronic devices, the computer system comprising: means for providing first content to respective ones of the plurality of user electronic devices in response to respective content requests, the first content including textual content, the user electronic devices being enabled to display words of the first content using rapid serial visual presentation (RSVP); and

means for tracking words of the first content that are displayed using RSVP on the plurality of electronic devices by determining at least one of a quantity and an identity of words that are displayed on the plurality of user electronic devices using RSVP.

108. A computer system for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the computer system comprising:

means for generating first data corresponding to an average percentage of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time across all user sessions on one or more user electronic devices; and

means for providing the first data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item.

109. A computer system for determining opportunities to improve an amount of content read in a content item, the computer system comprising:

means for determining, for user sessions initiated during a time period of interest in which a content item is displayed to a user by Rapid Serial Visual Presentation (RSVP), what portions of the content item are associated with the most significant drops in a total number of user sessions that continue to display the content item by RSVP; and

means for reducing a determined significance of a particular drop in total number of user sessions based on a determined rise in total sub-content items selected that is associated with a portion of the content item

corresponding to the particular drop in total number of user sessions.

110. A computer-implemented method for tracking words read of a digital content item, the method causing a server computer, alone or in combination with one or more other sever computers, to perform steps comprising: receiving from a client electronic device a request for textual content of the digital content item to be displayed using Rapid Serial Visual Presentation ("RSVP"),

dividing the textual content into one or more blocks, each having a block size value corresponding to the number of words in a block;

initializing a content delivery session, comprising initializing a words read session variable that tracks the number of words a current block of the requested digital content item displayed by RSVP on a client electronic device and initializing a words downloaded variable that tracks the total words of the digital content item that are at the client electronic device and available for RSVP display;

transmitting the one or more blocks of the textual content to the client electronic device:

incrementing the words downloaded variable by the block size value as each block is transmitted to the client electronic device;

incrementing the words read session variable each time another word of a currently displaying block is displayed by RSVP;

determining whether RSVP display of words of the digital content item on the client electronic device has stopped; and

determining and storing in an electronic database a words read value that is equal to the words downloaded variable value at the time RSVP display of words of the digital content item on the client electronic device stops minus the block size value plus the current value of the words read session variable (tracking the number of words displayed by RSVP in the current block) at the time RSVP display of words of the digital content item on the client electronic device stops.

1 1 1. The computer-implemented method according to claim 1 10, wherein the words downloaded variable is incremented by the block size value for each block of the textual content transmitted to the client electronic device.

1 12. The computer-implemented method according to claim 1 10, further comprising:

determining the block size value of the blocks of the content item to be transmitted to the client electronic device.

1 13. The computer-implemented method according to claim 1 12, further comprising:

during the content delivery session, monitoring a channel quality of a connection with the client electronic device,

wherein the block size value is determined based on the monitored channel quality.

1 14. The computer-implemented method according to claim 1 13, wherein a new block size value is determined each time there is an increase or decrease of the monitored channel quality by more than a threshold quality value.

1 15. The computer- implemented method according to one of claims 1 12 to 1 14, wherein the block size value is determined based on hardware characteristics of the client electronic device.

1 16. The computer-implemented method according to one of claims 1 12 to 1 15, wherein the block size value is determined based on reading characteristics of the user of the client electronic device.

1 17. The computer-implemented method according to claim 1 16, further comprising information on the user characteristics during the content delivery session from the client electronic device;

wherein a new block size value is determined each time there is an change in the user characteristics exceeding a predetermined threshold.

1 18. The computer-implemented method according to one of claims 1 10 to 1 17, further comprising:

receiving an indication from the client electronic device that display, of words of the digital content item on the client electronic device has stopped.

1 19. A computer-implemented method for tracking words read of a digital content item, the method comprising the steps of the method according to one of claims 1 10 to 1 18 and further comprising:

determining at the client electronic device, whether the user has stopped display of words of the digital content item on the client electronic device; and

transmitting by the client electronic device the indication that display of words of the digital content item on the client electronic device has stopped to the server computer.

120. The computer-implemented method according to claim 1 19, wherein determining at the client electronic device, whether the user has stopped display of words of the digital content item on the client electronic device comprises one or more of the following:

- detecting the user navigating away from a web page or other application interface window in which RSVP display of the textual data of the content item is triggered;

- monitoring the user's presence, eye position, the user's fecial expression, or other indicators via a camera or other monitoring means of the client electronic device;

- detecting the client electronic device going to idle state, disconnected state; and

- detecting that the user affirmatively indicate that the user stopped reading by means of a user interface of the client electronic device.

121. The computer-implemented method according to claim 1 19 or 120, further comprising:

causing RSVP display of words of the requested digital content item on the client electronic device.

122. A computer-implemented method for tracking words read of a digital content item, the method causing a server computer, alone or in coordination with one or more other server computers, to perform steps comprising: receiving from a client electronic device a request for textual content of the digital content item to be displayed using Rapid Serial Visual Presentation ("RSVP");

initializing a user session including initializing a first words read tracking variable for tracking the number of words of the textual content that are displayed on the client device during the content delivery session; sending the textual content to the client electronic device for RSVP display;

storing the textual content in a server-side electronic content store;

receiving RSVP event records from the client electronic device, the event records corresponding to RSVP interface events including one or more of starting, stopping, skipping forward, skipping backward, replaying, or pausing RSVP display of the textual content on the user device, an RSVP event record including first data indicating an event type and second data indicating a location of a displayed word relative to the beginning of the textual content, the displayed word being displayed on the client electronic device in correspondence with the RSVP event; identifying and storing third data indicating a word location of a word at a beginning of a chunk of RSVP text, the chunk of RSVP text comprising one or more words of the textual content that were displayed by RSVP without interruption;

identifying and storing fourth data indicating a word location of a word at an end of the chunk of RSVP text;

counting the words in the chunk of RSVP text and incrementing the first RSVP tracking variable by the number of words in the chunk; and

storing the first RSVP tracking variable in association with an identifier of the digital content item.

123. The computer-implemented method according to claim 122 wherein:

the second data comprises a character offset value, the character offset value indicating the location of a character in the displayed word relative to a beginning character of the textual content;

the third data comprises a beginning character offset value, the beginning character offset value indicating the character offset value of a character in the word at a beginning of the chunk of RSVP text; and

the fourth data comprises an ending character offset value, the ending character offset value indicating the character offset value of a character in the word at an end of the chunk of RSVP text.

124. The computer-implemented method according to claim 123 further comprising: accessing a word tokenization rules electronic data store including rules for determining when a character in the textual content is a first character of a new word;

using the stored textual content, the word tokenization rules, and the event records to determine a number of words in the RSVP chunk by processing each character from a character corresponding to the beginning character offset value to a character corresponding to the ending character offset value to determine, for each processed character, whether it corresponds to a first character in a new word of the text and, if it does, incrementing an RSVP chunk tracking variable for each new word identified through character-by-character processing; and

when the characters for the RSVP chunk are processed, using the current value of the RSVP chunk tracking variable to increment the first RSVP tracking variable.

125. The computer-implemented method according to claim 124 wherein the word tokenization rules change from a first state to a second state between the time that the event records are created and the time that the event records are processed such that the word tokenization rules in the first state indicate a different number of words in a chunk of RSVP text than do the work tokenization rules in the second state.

126. The computer-implemented method according to any of claims 122 to 12S wherein the digital content item comprises an RSVP-enabled video.

127. The computer-implemented method according to any of claims 122 to 125 wherein the digital content item comprises augmented reality content.

128. The computer-implemented method according to any of claims 122 to 125 wherein the digital content item comprises a photo corresponding to the textual content.

129. The computer-implemented method according to any of claims 122 to 125 wherein the digital content item comprises a map corresponding to the textual content.

130. The computer-implemented method according to any of claims 122 to 125 wherein the digital content item comprises a web page.

131. The computer-implemented method according to any of claims 122 to 125 wherein the digital content item comprises an RSVP-enabled video preview.