WO2014096466A1

WO2014096466A1 - Analysis method and system

Info

Publication number: WO2014096466A1
Application number: PCT/ES2012/070877
Authority: WO
Inventors: Javier Perez Dolset; Ignacio PEREZ DOLSET
Original assignee: Factory Holding Company 25, S.L.
Priority date: 2012-12-18
Filing date: 2012-12-18
Publication date: 2014-06-26

Abstract

The invention relates to a system and a method for analysing the traffic of data transmitted from and to an end user device (162, 162) connected to a telecommunication system (12), where the analysis system (11) enriches, in real time, the multimedia content of an established communication allowing the transmitted and received type of IP data traffic to be priced.

Description

METHOD AND SYSTEM OF ANALYSIS

OBJECT

[0001] The present invention relates to a method and system for analyzing the data transmitted to and from a user connected to a telecommunications system, in order to offer, in real time, additional contents related to established communications and to extend the models and cases of pricing of data traffic associated with the offered contents.

STATE OF THE ART [0002] It is known that the current state of the art allows the recommendation in the search for information on the Internet.

[0003] Nowadays the recommendations that are made are associated to a specific search engine or application, existing interaction between the different search engines and applications. [0004] It is also known that the current state of the art allows the cataloging or segmentation of clients based on their data and usage / consumption habits.

[0005] The customer cataloging options have evolved and are carried out on specific applications and / or services, even being used in some cases partially in real time, without an interaction between the different catalogs of the different services and / or applications.

[0006] Users of the telecommunications system receive services of telecommunications that carry data transmission and Internet access.

[0007] The payment options of said telecommunications services have also evolved. While some telecommunication services are offered at no cost to the user, others are provided according to a subscription service. Normally, the user has a flat rate up to a certain threshold of data traffic, with an additional charge if said threshold is exceeded.

[0008] Therefore, the postpaid user and the prepayment make the payment of the requested service to the telecommunications operator after or before using the service respectively.

[0009] A subscription service can be considered as a flat rate, for example, monthly on the basis of the volume of data that a user / client has during a certain period of time. SUMMARY

[0010] The present invention seeks to improve the current use of the techniques set forth above by means of a method and system for analyzing data traffic and enriching the information, from and to a client device as claimed in the claims. [0011] An object of the same is to provide a system for analyzing data traffic in transparent mode, from the point of view of the user, between the user / client side, through a telecommunications system and the content provider. from Internet. The method performs the analysis on IP (Internet Protocol) traffic, on the basis of higher-level protocols of the type HTTP, HTTPS, FTP, TCP, UDP, etc. [0012] Another object thereof is to automatically offer the user additional selectable contents in a communication established by him. Using for this the data associated with: the result of the data traffic analyzed, the history of communications and the profile of the user associated with the user / client making the request, in addition to the available information provided expressly by the user / client directly or to through a third party.

[0013] Still another object of the same is to adapt the additional contents offered to the final client device. Consequently, the analysis system functions as a service and / or content provider for the end user devices of the user side and as a service for the telecommunications system.

[0014] Another object of the same is to provide a billing system of a provider and / or operator of the telecommunications system a measure of data traffic, associated with a content offered and / or accepted by the user. Allowing, therefore, obtain an additional source of information, based on the type of data traffic measured and associated with the additional content offered and / or accepted. Consequently, there is the possibility of adjusting invoices / discounts / user browsing conditions based on the additional content displayed and / or accepted by the user.

[0015] The analysis system offers additional contents to the user in real time during a communication established by the same, the additional content being offered and shown, in the final client device, derived from the actual communication in progress, from the communication history of the user / client and data provided directly by the user / client or through a third party.

[0016] The analysis of the data traffic of the established communications allows modeling a profile and anticipating user habits and behaviors of the user / client, allowing to arrive to provide telecommunications services in advance, that is, before the user demands said telecommunications services. Consequently, the user experience is enriched by anticipating their needs in advance.

BRIEF DESCRIPTION OF THE FIGURES [0017] A more detailed explanation of the invention is given in the description that follows and that is based on the attached figures:

• Figure 1 shows in a block diagram the connection of a data traffic analysis system to a telecommunications system, and · Figure 2 shows a simplified diagram of the architecture of the data traffic analysis and enrichment system. the comunications.

A MODE OF REALIZATION

[0018] In relation now with Figure 1, a system 1 1 for traffic analysis and information enrichment is connectable through an Internet IP network to a telecommunications system 12, to a content provider 13 and to the Internet 14, so that the system 11 of traffic analysis and enrichment of the information is also connectable to a billing system 15 and to a management server 17, either from the telecommunications operator, content provider.

[0019] A final user / client device 161, 162, both fixed and mobile, is connected wirelessly and / or by cable to the telecommunications system 12 and indirectly to the system 1 1 for traffic analysis and information enrichment.

[0020] The system 1 1 of traffic analysis and information enrichment is configured to analyze the IP data traffic pertaining to the communications established by the users / customers to and from the final client devices 161, 162, for the purpose of to offer additional content inserted into content provided to the user in response to a request message issued by the user. The system 1 1 of traffic analysis and information enrichment analyzes the traffic of IP data of the type HTTP, HTTPS, FTP, TCP, UDP, etc. [0021] The additional contents inserted in an established communication originate from different content providers.

[0022] The selection of additional content to be offered is based on: the analysis of the IP traffic transmitted and received from and to the user, the customer data obtained and the availability of content. [0023] The system 1 1 of traffic analysis and information enrichment does not interrupt communications directed to the Internet

[0024] The system 1 1 of traffic analysis and information enrichment provides billing data referred to a user / customer on the basis of the type of IP data transmitted and received by the final client devices 161, 162. [0025] The additional contents selected by the system 1 1 of traffic analysis and information enrichment are supplied to the final client device 161, 162 inserted within the contents requested by the user through a search engine, for example, on an audiovisual screen of the final device 161, 162 of the client.

[0026] A plurality of additional contents are provided to the system 1 1 of traffic analysis and enrichment of the information by the content providers. The additional contents received are kept updated in a content database. [0027] Accordingly, the system 1 1 of traffic analysis and information enrichment offers a subset of additional contents to the user who currently has a communication established. Therefore, a request for information made at different times of time by a user can be received in response to a subset of totally or partially different additional contents together with the contents requested by the same user.

[0028] An additional content is to be understood here in a broad sense, which includes Internet links, multimedia contents, etc.

[0029] With reference to Figure 2: the system 11 for analyzing traffic and enriching the information functionally comprises: a network traffic analyzer server 22, a router 23, an enrichment 25, a content selector 27 and different bases 24 , 26, 28 of data where traffic, customer and content data are stored.

[0030] The network traffic analyzer server 22 has as its mission to analyze the traffic packets from and to the final device 161, 162 of client, perform the computation of the traffic consumed and dump said information analyzed, categorized and posted to the base 24 of traffic data.

[0031] The router server 23 is adapted to extract or capture a predetermined type of IP data traffic and redirect the captured data traffic to an enriching server.

The purpose of the enriching server 25 is to include the contents, from the point of view of the user, in the responses of the established communication in order to improve the content of said communications and adapt to the needs of the user.

[0033] The content selection server 27 is responsible for determining which content is offered to the user / client having as selection parameters the traffic data obtained and its history, the customer data and the available contents. [0034] The client data stored in the database 26 of user / client data are obtained: from the history of the analysis of the traffic of its established communications, from the history of contents presented and / or selected in addition to the possible data available in the system of Telecommunications. [0035] It is to be understood that the router server 23 analyzes packets of data that flow to and from the end user device 161, 162 and has access to a predetermined IP data type. The router server 23 transmits the captured data packets to the enriching server 25. The router server 23 is adapted to select which type of IP data traffic should be captured and redirected to the enriching server 25 under the control and supervision of the management server 21. The router server 23 receives the information from the enriching server 25 and inserts it into the data traffic response of the established communication. [0036] The enriching server 25 transparently provides the information obtained from the router server 23 to the content selecting server 27. Once the enriching server 25 receives the content to be incorporated into the response of the established communication, provided by the content selecting server 27, it adapts it and sends it to the server 23 router. The adaptation will be based on the type of device 161, 162 used or used by the client to carry out the original request or request message and the type of communication established.

[0037] The additional contents incorporated by the enriching server 25 will be shown together with the contents originally requested in the final client device 161, 162. Accordingly, the user can be shown alternative navigation options, for example, associated with a URL requested by the user through the original request message from the client device 161, 162; The user can also be shown new multimedia content and any other information considered relevant.

[0038] The content selecting server 27 on the one hand is in charge of choosing a subset of additional contents, depending on its internal logic, the related information in the content database 28 and that available in the database 26 of client / user and as a result, provides said information to the server 25 enriching

[0039] The server 27 selecting content after providing the information to the enriching server 25 will send said selected information to the client / user data base 26. [0040] The content selection server 27 will have the selection policy rules applicable to the content available in the content database 28 and provided by the content providers. Consequently, it constitutes a set of rules applicable to the plurality of users, and configurable from the management server 21. [0041] The database 28 of contents data will have the information, provided by the content providers, referring to the multimedia contents available to be displayed.

[0042] The traffic data base 24 stores the data obtained from the traffic analyzer server 22 and is one of the entries to the customer data base 26. The database 24 is powered by the traffic analyzer server 22.

[0043] The client data base 26 is fed from the user / client information available in the Telecommunications system 12 or provided by a third party, from the client's available traffic data, from the contents presented to the client and the contents selected by the client. It also has updated information to provide billing with the telecommunications system 12 and content providers.

[0044] The management server 21 having connection with each and every one of the servers and databases described above, allows to perform the operation and maintenance of the traffic analysis system 11 as well as its integration with other management platforms. Among these tasks are: determine the type of IP data traffic that has to be analyzed and measured, make the configuration of the content selection policy, update the selection rules, have a vision of the global state of the system, solve the maintenance problems, solve the operation problems, solve the security problems and offer a management interface for other external systems.

[0045] The analyzing server 22 analyzes and measures the predetermined IP data traffic from and to the user side, so that it measures the amount of information transmitted and received on the user side, supplying information of IP data traffic type. by means of the management server 21 to the billing system 15 of the operator and / or content provider 13. [0046] The application of the billing rules between user / client and the billing system 15 allows adjusting the user's invoice to the number and type of IP data traffic consumed by the final client device, being able to allow receiving data traffic at maximum download speed even having exceeded a predetermined threshold of data traffic of download.

[0047] It should be noted that, generally, users of a service provider s / multimedia content can download a quantity of data traffic at a certain download speed and rate. When this threshold of data traffic is exceeded, the download speed is significantly reduced and the data transmission rate increases.

Claims

A system for analyzing data traffic and enriching the information from and to a final client device (161, 162) connectable to a telecommunications system (12); characterized in that the analysis system (11) comprises a network traffic analyzer server (22) from and to the final requesting client device (161,162); a server (23) adapted to transparently capture a predetermined type of IP data traffic and direct it to an enriching server (25); a content selection server (27) responsible for choosing a subset of additional content provided by a content provider (13), based on the related information in the different databases (24, 26, 28) of traffic data, client and content; a management server (21) adapted to perform operation and maintenance tasks in addition to being the interface of an external management system and databases.

2. System according to claim 1; characterized in that the analyzer server (22) is adapted to analyze and measure the data traffic to and from the user side, with IP traffic of the type HTTP, HTTPS, FTP, TCP, UDP, etc. traffic being analyzed.

3. System according to claim 1; characterized in that the analyzer server (22) transmits the result of the IP data traffic account made to the user / client data base (26) with the result of the measured IP traffic accounts being available to a system (15) of billing in response to an instruction issued from the management server (21).

4. System according to claim 1; characterized in that the management server (21) is adapted to provide a set of selection rules to the plurality of users according to the type of IP data tag analyzed and measured in the tag analyzer (22), together with the user profile; wherein the selecting server (27) executes the selected content selection rule.

System according to claim 1; characterized in that the router server (23) is adapted to insert within the network of multimedia content data transmitted to the final client device (161, 162) from the content server (27), additional multimedia contents selected by the server (25). ) enriching.

6. A data analysis method of data from and to a final client device (161, 162) connectable to a telecommunications system (12); characterized in that the method comprises the steps of:

• configuration, of the type of traffic to analyze and enrich in the analysis server (22) and the parameters of the automatic logic for the selection of contents in the server (27) of content selection, being carried out from the server (21) of management;

• analysis and accounting, of the data traffic to and from the user side by means of the server (22) of the traffic analyzer, including in said process the additional multimedia contents included through a server (23) router and depending on the standards configured in a server (27) content selector;

• Addition, in real time by means of a server (23) router, of multimedia contents supplied from a server (27) of multimedia contents on the basis of information associated with the established communication, the history of the communications of the user / client, to the history of the added content and the response adopted by the client, to the profile data of the user / client; transmission from the server (23) of the additional multimedia content to the final client requesting device (161, 162) and from the management system (21) of the billing and management information of the system (11) of traffic analysis to a system (12) telecommunications and / or content provider (13).