WO2014054851A1

WO2014054851A1 - Menu display module for dynamically displaying menu according to input signal, method therefor, and recording medium therefor

Info

Publication number: WO2014054851A1
Application number: PCT/KR2013/006620
Authority: WO
Inventors: 임상석; 이은복
Original assignee: 에스케이플래닛 주식회사
Priority date: 2012-10-04
Filing date: 2013-07-25
Publication date: 2014-04-10

Abstract

The present invention relates to a menu display module for dynamically displaying a menu according to an input signal, a method therefor, and a recording medium therefor, the menu display module comprising: an input signal calculation unit for determining a type of the input signal and calculating a moving track of the input signal; a dynamical menu generating unit for determining a display location of the menu according to the moving track calculated by the input signal calculation unit, determining the menu to be displayed, according to the kind of the determined input signal and the calculated moving track, and dynamically generating the menu; and a menu display unit for displaying the menu which is dynamically generated by the dynamic menu generating unit.

Description

Menu display module, method and recording medium for displaying menu dynamically according to input signal

The present invention relates to a menu display module, a method for dynamically displaying a menu according to an input signal, and a recording medium thereof, and more particularly, to display a menu type and a menu according to an input signal type and a trajectory input to a mobile communication terminal. The present invention relates to a menu display module, a method for dynamically displaying a menu according to an input signal for dynamically selecting and displaying a position, and a recording medium thereof.

Recently, a mobile communication terminal is configured to perform not only voice communication but also various functions such as data communication, image and video playback, and a web browser is provided to access a website or to execute a web application. It is now possible to provide an included web page.

Therefore, users can receive contents provided as web pages through a conventional personal computer (PC) using a mobile communication terminal. However, since a mobile communication terminal has a much smaller display size than a general PC, when a web page provided to a general PC (hereinafter referred to as a "wired web page") is reduced and displayed on the mobile terminal, the content included in the web page is displayed. It was difficult to identify with the naked eye.

This introduces DHTML (Dynamic HTML) technology, which creates an interactive Web site using a combination of the static markup language Hyper Text Markup Language (HTML), a client-based scripting language (JavaScript language), and Cascading Style Sheets (CSS). It became.

In general, a web page provided to a mobile communication terminal (hereinafter, referred to as a "mobile web page") has a long content arranged up and down unlike a configuration of a wired web page in which content is arranged left and right.

The user may provide an input signal using a gesture such as touch, scrolling, or flicking a specific area of the mobile web page to search for desired content using the mobile communication terminal. . Accordingly, the web browser of the mobile communication terminal performs an operation such as switching, moving, and fast moving the web page according to the input signal.

However, since the mobile web page provided in the conventional mobile communication terminal is programmed to be fixed at the top or bottom of the mobile web page, menu display positions such as a page change selection icon, a top move icon, and a bottom move icon are provided. In order to find the contents desired by the user, scrolling the mobile web page to the top or bottom of the mobile web page requires selecting the displayed menu.

In addition, such mobile web pages are provided with various advertisements provided by advertising content providers in a banner format.

However, by encroaching the content area by the advertisement on the small screen of the user terminal, it can give a sense of rejection to the user and it is difficult to place many advertisements.

The present invention has been made to solve the above-described problem, a menu for dynamically displaying a menu according to an input signal for selecting and displaying a menu to be displayed dynamically and a menu display position according to the type and trajectory of a gesture input by a user. A display module, a method and a recording medium thereof.

In addition, the present invention is provided on the front content layer corresponding to the content area and the rear of the front content layer to generate a rear advertising layer corresponding to the advertising area, and when a touch movement is detected in the user terminal, scrolling the content area by performing By displaying the advertisement area corresponding to the space of the screen generated by the movement of the content area of the advertisement area of the rear advertising layer as the advertisement exposure area in the space of the screen generated by the movement of the content area. It is for exposing an advertisement to a user terminal.

According to an aspect of the present invention, the input signal calculation unit for determining the type of the input signal and calculates the movement trajectory of the input signal, determine the display position of the menu according to the movement trajectory calculated in the input signal calculation unit, the determined input signal The dynamic menu generator includes a dynamic menu generator which determines a menu to be displayed according to the type and the calculated movement trajectory and dynamically generates the menu, and a menu display that displays the menu dynamically generated by the dynamic menu generator. A menu display module for displaying a menu is provided.

The input signal calculator compares at least one of the size of the touch area, the touch time, and the moving speed of the touch area with each reference value to touch the type of input signal, such as touch, long press, scrolling, or the like. Decide on either Flicking.

In this case, when the type of the input signal is determined to be flicking, the input signal calculator calculates a movement trajectory of the input signal from the full screen touch time and the moving speed of the touch area.

The dynamic menu generator determines a content area corresponding to an area where the movement trajectory of the input signal ends, as a menu display position, and dynamically generates a menu.

The dynamic menu generator determines a content area corresponding to an area where the input signal movement trajectory ends, as a menu display position, and dynamically generates a menu, and then sets a menu display position to an area where the input signal movement trajectory starts. Create a menu dynamically by changing to the corresponding content area.

The dynamic menu generator generates a menu generated in the content area corresponding to the area where the input signal movement trajectory ends and a menu dynamically generated in the content area corresponding to the area where the input signal movement trajectory starts, to display the same control signal, or Generate to indicate conflicting control signals.

The menu display unit displays the menu dynamically generated by the dynamic menu generator in the content area, and when the menu display position is changed from the dynamic menu generator to create a new menu, the first menu is hidden and the new menu is displayed.

When the type of the input signal is determined by flicking and the calculated movement trajectory is changed from the bottom to the upper portion of the screen, the dynamic menu generator determines a content area corresponding to the area where the input signal movement trajectory ends, as the menu display position, and displays the menu to be displayed. Is generated in the form of an icon representing the control signal to move to the bottom.

In addition, when the type of the input signal is determined to be flicking and the calculated movement trajectory is changed from the top to the bottom of the screen, the dynamic menu generator determines a content area corresponding to the area where the input signal movement trajectory ends, as the menu display position, and displays the display. A menu is created in the form of an icon representing a control signal for moving the menu to the top.

According to another aspect of the invention, the front content layer generator for generating a front content layer corresponding to the content area, the rear advertising layer generator provided on the rear of the front content layer and generates a rear advertising layer corresponding to the advertising area A touch movement detector configured to receive a detected input signal, a scroll performer configured to scroll and display the content area based on the input signal, and an advertisement of the rear advertisement layer Ad display module including an advertisement exposure processing unit for displaying the advertisement area of the portion corresponding to the space of the screen generated by the movement of the content area of the area as the advertisement exposure area in the space of the screen generated by the movement of the content area. This is provided.

The scroll performer may perform up, down, left, and right scrolling of the advertisement exposure area when a touch movement is detected at the user terminal with respect to the advertisement exposure area.

According to another aspect of the present invention, if a touch movement is detected from the user terminal and the detected input signal is determined to be flickering, the movement trajectory of the input signal is calculated and the content corresponding to the area where the calculated movement trajectory ends. A menu display module for dynamically generating a menu in the area and displaying the overlapping menu, and a front content layer corresponding to the content area and a rear advertisement layer provided on the rear of the front content layer and corresponding to the advertisement area, and touched by the user terminal When the movement is detected, the content area is scrolled to be displayed, and the advertisement area of a portion corresponding to the space of the screen generated according to the movement of the content area among the advertisement areas of the rear advertisement layer is moved. To display as an ad exposure area in the space on the screen generated by A web page providing server including an advertisement display module is provided.

According to another aspect of the present invention, if a touch movement is detected while displaying a content region on the screen, a menu dynamically generated according to the detected input signal is displayed on the content region, or the content region is moved according to the touch movement. When the touch movement is detected from the user terminal displaying the advertisement exposure area in the space of the screen generated by the user terminal and the detected input signal is determined to be flickering, the movement trajectory of the input signal is calculated and the calculated A menu is dynamically generated in the content area corresponding to the area where the movement trajectory ends and displayed so as to overlap, or a rear advertising layer provided in the front content layer corresponding to the content area and the rear of the front content layer and corresponding to the advertisement area. When the touch movement is detected in the user terminal, the content Scrolls the display area, and displays the advertisement area corresponding to the space of the screen generated according to the movement of the content area of the rear advertising layer. A system including a web page providing server for displaying an advertisement exposure area in a space is provided.

According to another aspect of the present invention, an input signal is input by an area touch on which a web page is displayed, and a display panel for outputting a web page on which a menu is dynamically generated according to the input signal, and an input signal input from the display panel is input. A web page including a menu display module which calculates a movement trajectory of the input signal and dynamically creates a menu in the content area of the web page corresponding to the region where the calculated movement trajectory ends, when the flicking is determined A display device is provided.

According to another aspect of the invention, the step (a) of determining the type of input signal input to the screen, (b) calculating the movement trajectory of the input signal if the type of the input signal is determined as flicking (Filcking), And (c) generating and displaying a menu in a content area corresponding to the area where the calculated movement trajectory ends.

In the menu display method of dynamically displaying a menu according to an input signal, if the set time has elapsed after the step (c), the menu is hidden in the content area corresponding to the area where the calculated movement trajectory starts and the menu displayed in the step (c) is hidden. (D) further generating and displaying a new one.

The newly generated menu in step (d) shows the same control signal as that of the menu displayed in step (c) or the control signal opposite.

Step (a) compares at least one of the size of the touch area, the touch time, and the moving speed of the touch area with respective reference values to touch, type, press, or scroll the type of input signal. Or flicking.

In step (b), when the size of the touch area is greater than or equal to the reference value and the moving speed of the touch area is greater than or equal to the reference value, the type of the input signal is determined as flickering, and the movement trajectory of the input signal is calculated from the touch time and the moving speed of the touch area. .

In step (c), when the calculated movement trajectory is changed from the bottom of the screen to the top, a menu indicating a control signal for moving the area displaying the content to the bottom is generated and displayed, and the calculated movement trajectory is changed from the top of the screen to the bottom. In this case, a menu indicating a control signal for moving the area displaying the content to the top is generated and displayed.

According to another aspect of the present invention, in a method for displaying an advertisement on a mobile web page, the advertisement display module generates a front content layer corresponding to the content area, is provided on the rear of the front content layer and corresponds to the advertisement area. Generating a rear advertisement layer; If touch movement is detected at the user terminal, receiving touch movement detection information; Scrolling and displaying the content area based on the touch movement detection information; And displaying an advertisement area of a portion of the advertisement area of the rear advertisement layer corresponding to the space of the screen generated according to the movement of the content area as the advertisement exposure area in the space of the screen generated by the movement of the content area. An advertisement display method of an advertisement display module including a is provided.

After the display of the advertisement exposure region, the method may further include performing up, down, left, and right scrolling of the advertisement exposure region when the touch movement is detected at the user terminal.

According to another aspect of the present invention, determining an input signal type input to the screen, if the input signal is determined to be flicking (calculating), calculating a movement trajectory of the input signal, and the calculated movement trajectory ends A method of dynamically displaying a menu according to an input signal including generating and displaying a menu in a content area corresponding to the area is provided by a program, and a recording medium readable by an electronic device is provided.

According to another aspect of the invention, generating a front content layer corresponding to the content area, the rear advertising layer provided on the back of the front content layer and corresponding to the advertising area; If touch movement is detected at the user terminal, receiving touch movement detection information; Scrolling and displaying the content area based on the touch movement detection information; And displaying an advertisement area corresponding to a space of a screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer as an advertisement exposure area in the space of the screen generated by the movement of the content area. An advertisement display method of an advertisement display module including a recording medium is provided by a program, and a recording medium readable by the electronic device is provided.

According to the present invention, when flicking through a user's touch gesture in a mobile web browser, a procedure for finding a fixed menu may be omitted by tracking an input signal movement trajectory according to the user's touch gesture and outputting a menu at an optimal position. Therefore, there is an effect of providing convenience to the user when using the web-based service.

In addition, by providing a menu that moves to the top or bottom of the web page according to the user's touch gesture, the user does not have to perform repeated flicking to move to the top or bottom of the web page, thereby reducing time delay. It works.

In addition, by displaying the advertisement exposure area in the space of the screen generated by the movement of the content area, it is possible to increase the amount of information of the advertisement while minimizing the user's discomfort when the advertisement is exposed to the user terminal.

1 is a configuration diagram of an entire system according to an embodiment of the present invention;

2 is an internal configuration diagram of a web page providing server according to an embodiment of the present invention;

3 is an internal configuration diagram of a menu display module according to an embodiment of the present invention;

4A and 4B are views for explaining a process of dynamically displaying a menu according to an input signal according to an embodiment of the present invention;

5 is an internal configuration diagram of an advertisement display module according to an embodiment of the present invention;

6 illustrates a front content layer and a back advertisement layer according to an embodiment of the present invention;

7 is a view showing an advertisement exposure process in a mobile web page according to a first embodiment of the present invention,

8 is a view showing an advertisement exposure process in a mobile web page according to a second embodiment of the present invention,

9 is an internal configuration diagram of a user terminal according to an embodiment of the present invention;

10 is a flowchart illustrating a menu display method of dynamically displaying a menu according to an input signal according to an embodiment of the present invention;

11 is a flowchart illustrating a method of displaying an advertisement in a mobile web page according to an embodiment of the present invention.

100: user terminal 102: communication unit

104: operation unit 106: display unit

108: sound output unit 110: storage unit

112: control unit 200: web page providing server

300: menu display module 320: input signal calculator

340: dynamic menu generation unit 360: menu display unit

400: advertisement display module 402: front content layer generator

404: rear advertising layer generator

406: touch movement detection unit 408: scroll execution unit

410: ad impression processing unit

As the present invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to be limited to the specific embodiment of the present invention, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

A menu display module for dynamically displaying a menu according to an input signal according to the present invention, a method for recording a web, and a web page display apparatus for outputting a web page displaying a menu dynamically generated according to an input signal are provided. It will be described in detail with reference to the drawings. In the description with reference to the accompanying drawings, the same or corresponding components will be given the same reference numerals and redundant description thereof will be omitted.

1 is a block diagram of an entire system according to an embodiment of the present invention.

Referring to FIG. 1, the entire system according to the present invention may include a user terminal 100 and a web page providing server 200.

If a touch movement is detected while the content region is displayed on the screen, the user terminal 100 displays a menu dynamically generated according to the detected input signal, or moves the content region according to the touch movement. The advertisement exposure area may be displayed in the space of the screen.

When the touch movement is detected from the user terminal 100, and the detected input signal is determined to be flickering, the web page providing server 200 calculates a movement trajectory of the input signal and ends the calculated movement trajectory. A menu is dynamically generated in a content area corresponding to the display area so as to overlap the menu, or a front content layer corresponding to the content area and a rear advertisement layer provided at the rear of the front content layer and corresponding to the advertisement area are generated. When the touch movement is detected by the terminal 100, the scrolling of the content area is performed to be displayed, and the advertisement area of the portion corresponding to the space of the screen generated according to the movement of the content area of the advertisement area of the rear advertising layer is displayed. May be displayed as an advertisement exposure area in the space of the screen generated by the movement of the content area. You can do that.

2 is a diagram illustrating an internal configuration of a web page providing server according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the web page providing server of the present invention may include a menu display module 300 and an advertisement display module 400.

When the touch movement is detected from the user terminal 100, and the detected input signal is determined to be flickering, the menu display module 300 calculates a movement trajectory of the input signal and corresponds to an area where the calculated movement trajectory ends. A menu may be dynamically generated and displayed to overlap the content area.

The advertisement display module 400 is provided at the front content layer corresponding to the content area and the rear content layer at the back of the front content layer, and generates a back advertisement layer corresponding to the advertisement area. The display area by scrolling and displaying an advertisement area corresponding to the space of the screen generated according to the movement of the content area among the advertising area of the rear advertising layer in the space of the screen generated by the movement of the content area. It can be displayed as an exposed area. Here, the HTML of the web page may be dynamically wrapped to generate the front content layer, and a back advertisement layer may be generated on the rear side of the wrapped front content layer.

That is, when the first screen is loaded, the user can see the front content layer. At this time, the Z axis of the front content layer has a larger value than the Z axis of the back advertisement layer. The back advertisement layer is basically located behind the front content layer and is not exposed to the user, but is exposed to the user in a special case. When the rear advertising layer is exposed to the user, the content area is moved when the user touches the screen to perform scrolling. For example, when the content area is moved through the normal scrolling of the content area and reaches the top of the screen, the user reaches the end of the content area without showing a blank area without any content or by notifying the user by changing the color of the upper part area. At the same time as the notification can be exposed to the advertisement located in the rear.

In addition, the advertisement display module 400 may perform scrolling up, down, left, or right with respect to the advertisement exposure area when a touch movement is detected at the user terminal 100 with respect to the advertisement exposure area.

3 is a diagram illustrating an internal configuration of a menu display module according to an exemplary embodiment of the present invention. Referring to FIG. 3, the menu display module 300 dynamically displaying a menu according to an input signal may include an input signal calculator 320. The dynamic menu generating unit 340 and the menu display unit 360 are configured.

The menu display module 300 dynamically displaying a menu according to an input signal may be installed in any device capable of receiving a signal such as a mobile terminal device, a tablet terminal, an IPTV, and outputting a result of processing an input signal.

In particular, the menu display module 300 which dynamically displays a menu according to an input signal may further improve user convenience when installed in a device having a display panel capable of receiving a signal by a screen touch.

First, the input signal calculator 320 determines the type of the input signal and calculates a movement trajectory of the input signal. The input signal may be input by using a user interface such as a keyboard or a mouse, as well as by a user directly touching the screen.

Hereinafter, an embodiment in which an input signal is input by a user directly touching a screen will be described in detail. However, the menu display module 300 dynamically displaying a menu according to the input signal according to the present invention may be implemented in various ways. It should be interpreted as including the case where a signal is input.

The input signal calculator 320 compares at least one of the size of the touch area, the touch time, and the moving speed of the touch area with each reference value, and compares the type of the input signal with a simple touch, a long press, Decide on either scrolling or flicking.

Flicking means high-speed scrolling and is performed by a gesture of releasing a touch operation in an arbitrary area of the upper or lower portion of the screen while rapidly moving toward the upper or lower portion of the screen while touching a portion of the screen.

Here, the size reference value of the touch area (hereinafter referred to as' reference value (A) ') and the touch time reference value (hereinafter referred to as' reference value (B)'), the reference value of the moving speed of the touch area (hereinafter referred to as' reference value ( C) 'may be preset to different values.

The input signal calculator 320 may compare the size and touch time of the touch area with the reference value A and the reference value B, respectively, and determine the type of the input signal as a simple touch or a long press. The type of the input signal may be determined by scrolling or flicking by comparing the size of the touch area and the moving speed of the touch area with the reference value A and the reference value C, respectively.

First, when the size of the touch area of the input signal is less than the reference value A and the touch time of the input signal is less than the reference value B, the input signal calculator 120 determines the type of the input signal as a simple touch. When the size of the input signal touch region is less than the reference value A and the touch time of the input signal is greater than or equal to the reference value B, the input signal calculator 120 determines the type of the input signal as a long press.

Next, when the size of the input signal touch area is greater than or equal to the reference value A and the moving speed of the touch area of the input signal is less than the reference value C, the input signal calculator 120 scrolls the type of the input signal by scrolling. If the size of the input signal touch area is greater than or equal to the reference value A and the moving speed of the touch area of the input signal is greater than or equal to the reference value C, the input signal calculator 320 flickers the type of the input signal. Decide on

When the type of the input signal is determined to be scrolling or flicking, the input signal calculator 320 calculates a movement trajectory of the input signal from the screen touch time and the moving speed of the touch area.

Here, the movement trajectory of the input signal is defined as the trajectory to which the web page displayed on the screen corresponds to the input signal, and the movement trajectory of the input signal may be calculated in various ways.

For example, the input signal calculator 320 calculates a movement trajectory of the input signal, that is, a movement amount of the page (or web page) displayed on the screen, from the movement speed of the last region (or pixel) where the user touches the screen. can do.

The dynamic menu generator 340 determines the display position of the menu according to the movement trajectory calculated by the input signal calculator 320 and dynamically determines a menu to be displayed according to the type of the determined input signal and the calculated movement trajectory. Create a menu.

The dynamic menu generator 340 determines the content area of the web page corresponding to the area where the movement trajectory of the input signal ends, as the menu display position.

The dynamic menu generation unit 340 determines the content area of the web page corresponding to the area where the input signal movement trajectory ends, as the menu display position, and dynamically generates the menu, and then moves the menu display position to the menu display position when the set time elapses. The menu is dynamically generated by changing to the content area of the web page corresponding to the area where the trajectory starts.

When the menu display position is determined, the dynamic menu generator 340 considers the trajectory of the web page displayed on the screen calculated by the input signal calculator 320 to move the menu display position to the start region or the end region of the movement trajectory. The content area of the corresponding web page is determined.

When the content is displayed at the menu display position determined by the dynamic menu generator 340, the dynamic menu generator 340 may re-determine an area in which the content closest to the determined menu display position is not displayed as the menu display position.

In this case, the dynamic menu generator 340 dynamically generates a menu generated in the content area of the web page corresponding to the area where the input signal movement trajectory ends and a content area of the web page corresponding to the area where the input signal movement trajectory starts. A menu is generated to represent the same control signal or to generate opposite control signals.

A method of displaying a dynamic menu when the type of the input signal is determined to be flicking, that is, when the user flicks a web page displayed on the screen will be described in detail with reference to FIGS. 4A and 4B.

4A and 4B are diagrams for describing a process of dynamically displaying a menu according to an input signal according to an aspect of the present invention.

When the user touches a portion of the screen (a) of the terminal screen and quickly moves to the upper direction of the screen to cancel the touch operation in any area (b) at the top of the screen, the input signal calculator 320 inputs the input signal. Determine the type of flicking.

As described above, the input signal calculator 320 internally inputs a process of comparing the input signal touch area with each reference value to determine whether the size of the input signal touch area is greater than or equal to the reference value A and the moving speed of the touch area is greater than or equal to the reference value C. Determine the type of signal.

As shown in FIG. 4A, when the type of the input signal is determined to be flickering and the movement trajectory of the input signal is changed from the bottom of the screen (a) to the top (b) (a-> b), the dynamic menu generator 340 inputs the input signal. The content area of the web page corresponding to the area (b) where the signal movement trajectory ends is determined as the menu display position.

Although the input signal is input from the a region to the b region of the screen, the movement trajectory of the input signal means the trajectory to which the web page displayed on the screen is to be moved, and thus may be the same as or different from the distance from the a region to the b region.

Therefore, the menu display position is the content area of the web page displayed in the screen b area after the web page displayed on the screen is moved by flicking.

On the contrary, as shown in FIG. 4B, when the flicking is performed from the upper portion b to the lower portion a, that is, when the movement trajectory of the input signal is 'b-> a', the dynamic menu generator 340 The content area corresponding to the area (b) where the input signal movement trajectory ends is determined as the menu display position.

In this case, the displayed menu may be generated in the form of an icon representing a control signal such as 'move the web page to the bottom', 'move the web page to the top', or 'move to the previous page'.

In general, when the movement trajectory of the flicking input signal is 'a-> b', the user often performs the flicking with the intention of moving the web page to the bottom. It can be generated in the form of an icon representing a control signal.

On the contrary, when the movement trajectory of the flicking input signal is in the 'b-> a' direction, the user often performs the flicking with the intention of moving the web page to the top, so that the menu to be displayed is moved to the 'top'. It can be created in the form of 'icon representing the control signal.

In addition, since the dynamic menu generator 340 may include one or more control signals in the menu, an icon indicating the control signal moving to the top and an icon indicating the control signal moving to the previous page are included in the menu. Can be displayed at the same time.

In addition, as shown in FIG. 4A, when the flaking is performed from the lower part of the screen to the upper part (a-> b), the dynamic menu generating unit 340 generates a menu in the content area of the web page corresponding to the b area and sets a time. After (t), a menu may be created in the content area of the web page corresponding to the area (a) where the first flagging is started.

That is, the dynamic menu generator 340 may dynamically generate a menu in the content area of the web page corresponding to the start area and the end area where the flaking gesture is generated in consideration of the continuous flaking gesture of the user. In addition, the menu created earlier can be hidden or kept.

The menu display unit 360 may display the menu dynamically generated by the dynamic menu generator 340 overlapping the content area, and display the menu content as a transparent menu or an opaque menu so that the contents of the lower part can be visually checked. .

In addition, when the menu display position is changed from the dynamic menu generator 360 and a new menu is generated, the menu display unit 360 may hide the first generated menu and display the new menu.

5 is an internal configuration diagram of an advertisement display module according to an embodiment of the present invention.

Referring to FIG. 5, the advertisement display module 400 of the present invention includes a front content layer generator 402, a back advertisement layer generator 404, a touch movement detector 406, a scroll performer 408, and an advertisement. The exposure processor 410 may be included.

As shown in FIG. 6, the front content layer generator 402 generates a front content layer 502 corresponding to the content area, and the back advertisement layer generator 404 is provided at the rear of the front content layer. The back advertisement layer 504 corresponding to the region may be generated.

When the touch movement is detected in the user terminal, the touch movement detector 406 may receive the detected input signal.

The scroll performer 408 may scroll to the content area based on the input signal to display the scrolled content area. In this case, when performing the high-speed scrolling according to an input signal (for example, when detecting a flick motion), the scroll performing unit 408 reduces the content area and displays the content on the screen. One or more advertisement exposure areas may be displayed in the space of the screen generated by the reduction. In this case, when the flick motion is detected, it is basic to display the dynamic menu, but according to a user's setting, the content area may be reduced to expose the advertisement without displaying the dynamic menu.

In addition, the scroll performer 408 may perform scrolling up, down, left, or right with respect to the advertisement exposure area when a touch movement is detected at the user terminal with respect to the advertisement exposure area.

The advertisement exposure processing unit 410 displays the advertisement area corresponding to the space of the screen generated by the movement of the content area among the advertisement areas of the rear advertising layer as the advertisement exposure area in the space of the screen generated by the movement of the content area. You can do that.

7 is a diagram illustrating an advertisement exposure process in a mobile web page according to the first embodiment of the present invention.

Referring to FIG. 7, the web page providing server according to the present invention may include a front content layer 602 corresponding to the content area and a rear advertisement layer 604 corresponding to the advertisement area and provided at the rear of the front content layer. When a touch movement is detected by the user terminal, the user terminal scrolls the content area to display the content area and displays an advertisement area corresponding to the space of the screen generated according to the movement of the content area among the advertisement areas of the rear advertising layer. The advertisement exposure area 610 may be displayed in the space of the screen generated by the movement of the content area.

8 is a diagram illustrating an advertisement exposure process in a mobile web page according to a second embodiment of the present invention.

Referring to FIG. 8, the advertisement display module according to the present invention reduces the content area 714 to display it on the screen 710 when performing a fast scrolling by detecting a touch movement (eg, flick motion). In addition, the first advertisement exposure area 712 and the second advertisement exposure area 716 may be displayed in the space of the screen generated as the content area is reduced. In this case, when the flick motion is detected, it is basic to display the dynamic menu, but according to a user's setting, the content area may be reduced to expose the advertisement without displaying the dynamic menu.

9 is an internal configuration diagram of a user terminal according to an embodiment of the present invention.

9, a user terminal 100 according to an embodiment of the present invention includes a communication unit 102, an operation unit 104, a display unit 106, an audio output unit 108, a storage unit 110, and a controller 112. ) May be included.

The communication unit 102 may include mobile communication, wireless Internet, short-range communication, and the like. In this case, the communication unit 102 may interwork with the web page providing server 200 through the wireless Internet.

The operation unit 104 generates input data according to an operation for controlling the operation of the user. The operation unit may be composed of a keypad, a dome switch, a touch pad, and the like. In particular, the touch pad may be implemented as a touch screen having a mutual layer structure with the display unit.

The display unit 106 may display and output information processed by the user terminal on a screen, and may further include a touch sensing module to receive an operation signal according to a user's manipulation. That is, the display unit 106 may display a mobile web page screen and detect a touch movement with respect to the screen according to a user's manipulation.

The sound output unit 108 may output a voice signal received through the communication unit or audio data stored in the storage unit in a call mode or the like.

The storage unit 110 may store a program for processing and controlling the control unit 112, and may temporarily store input or output data.

The controller 112 typically controls the operation of each terminal to control the overall operation of the user terminal.

In addition, if a touch movement is detected while the content area is displayed on the screen, the controller 112 may interwork with a web page providing server to display a menu dynamically generated according to the detected input signal, or to display the content area. Move to display the advertisement exposure area in the generated space of the screen.

10 is a flowchart illustrating a menu display method of dynamically displaying a menu according to an input signal according to an exemplary embodiment of the present invention.

Referring to FIG. 10, a menu displaying method for dynamically displaying a menu according to an input signal may include determining a type of an input signal, and calculating a movement trajectory of the input signal when the type of the input signal is determined to be flicking. And generating and displaying a menu in a content area corresponding to the area where the calculated movement trajectory ends.

In addition, a menu display method for dynamically displaying a menu according to an input signal may hide a displayed menu and dynamically generate and display a new menu when a set time elapses after the menu is dynamically generated and displayed.

The new menu generation position is a content area corresponding to the area where the calculated movement trajectory of the input signal starts, and the menu may be the same as or different from the previously generated menu.

The type of the input signal is compared with each reference value by comparing at least one of the size of the touch area, the touch time, and the moving speed of the touch area with each reference value to touch, long press, and scroll. Or Flicking, and the specific method is the same as described above.

In addition, when the size of the touch area is greater than or equal to the reference value and the moving speed of the touch area is greater than or equal to the reference value, the type of the input signal is determined by flicking, the movement trajectory of the input signal is calculated from the touch time and the movement speed of the touch area, and the movement trajectory is determined. The method of calculating is also the same as described above.

The menu display method when the flicking signal is input will be described in detail with reference to FIG. 10. First, the type of the input signal input to the terminal device is determined (S310), and it is determined whether the type of the input signal is flicking (S320).

If the type of the input signal is not flicking (no), a corresponding control operation is performed according to the type of the input signal (S380), and if a new signal is input, the process is performed again from step S310. In operation S380, when the type of the input signal is scrolling instead of flicking, the advertisement display module may display a part of the rear advertisement layer as an advertisement exposure area in the screen space according to the movement of the content area.

If the type of the input signal is flicking (yes), the movement trajectory of the input signal is calculated (S330), and a menu is generated and displayed in the content area corresponding to the region where the calculated movement trajectory ends (S340).

Until the set time (t) has elapsed (no), the menu generated in step S340 is continuously displayed at the determined menu display position (the content area corresponding to the area where the calculated movement trajectory ends), and if the set time (t) has elapsed, (yes) The menu generated in step S340 is hidden and a new menu is generated and displayed in the content area corresponding to the area where the calculated movement trajectory starts (S360).

In this case, the generated menu is preprogrammed according to the input signal in consideration of the user's convenience. For example, when the calculated movement trajectory is changed from the bottom to the top of the screen, a menu indicating a control signal for moving the area displaying the content to the bottom is generated and displayed, and the calculated movement trajectory is changed from the top to the bottom of the screen. In addition, a menu indicating a control signal for moving the region displaying the content to the top may be generated and displayed.

Until the new input signal is applied, the menu generated in operation S360 is continuously displayed at the determined menu display position (content area corresponding to the region where the calculated movement trajectory starts) (S370), and when a new signal is input, operation S310 is performed. To start again.

Referring to FIG. 11, the advertisement display module according to the present invention generates a front content layer corresponding to the content area (S702), and generates a rear advertising layer corresponding to the rear of the front content layer and corresponding to the advertisement area (S704). ).

In addition, when a touch movement is detected in the user terminal, the advertisement display module receives the detected input signal (S706) and scrolls the content area based on the input signal (S708).

In addition, the advertisement area corresponding to the space of the screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer is displayed as the advertisement exposure area in the space of the screen generated by the movement of the content area (S710). .

In this case, when the touch movement is sensed by the user terminal with respect to the advertisement exposure area, the advertisement display module may perform vertical scrolling of the advertisement exposure area. According to another aspect of the invention, the step of determining the type of input signal that is executed in the terminal device, input to the screen, calculating the movement trajectory of the input signal if the input signal is determined to be flicking (Filcking), and A method of dynamically displaying a menu according to an input signal including generating and displaying a menu in a content area corresponding to an area where the calculated movement trajectory ends is provided by a program and a recording medium readable by an electronic device.

In addition, according to another aspect of the invention, generating a front content layer corresponding to the content area, the rear advertising layer provided on the back of the front content layer and corresponding to the advertising area, the touch movement is detected in the user terminal Receiving a detected input signal, scrolling the content area based on the input signal to display the detected input signal, and corresponding to a screen space generated according to the movement of the content area among the advertisement areas of the rear advertising layer. Displaying the advertisement area of the portion as an advertisement exposure area in the space of the screen generated by the movement of the content area. The advertisement exposure method of the advertisement display module is recorded by a program and recorded on a recording medium readable by the electronic device. Can be.

A method of dynamically displaying a menu according to an input signal may be written by a program, and codes and code segments constituting the program may be easily inferred by a programmer in the art.

In addition, a program related to a method of dynamically displaying a menu according to an input signal is stored in an electronic device readable media, and is read and executed by the electronic device, and according to an input signal from various terminal devices. You may be presented with a web page displaying a dynamically generated menu.

The present invention can be applied to a web page display device for providing a web page by accessing a web site or executing a web application through a web browser, a server for providing a web page, and a web service providing system.

Claims

An input signal calculator configured to determine a type of an input signal and calculate a movement trajectory of the input signal;

The input signal calculator determines a display position of the menu according to the calculated movement trajectory, and determines a menu to be displayed according to the type of the determined input signal and the calculated movement trajectory to dynamically generate a menu. part; And

A menu display unit displaying a menu dynamically generated by the dynamic menu generator;

A menu display module for dynamically displaying a menu according to an input signal comprising a.
The method of claim 1,

And the dynamic menu generating unit dynamically generates a menu by determining a content area corresponding to an area where the movement trajectory of the input signal ends, as a menu display position, and dynamically displaying the menu according to the input signal.
The method of claim 1,

The dynamic menu generator determines a content area corresponding to a region where the input signal movement trajectory ends, as a menu display position, and dynamically generates a menu, and when a set time elapses, the menu display position is a region where the input signal movement trajectory starts. And a menu display module for dynamically displaying a menu according to an input signal, wherein the menu is dynamically generated by changing to a content area corresponding to the.
The method of claim 3,

The dynamic menu generator may generate a menu generated in the content area corresponding to the region where the input signal movement trajectory ends and a menu dynamically generated in the content region corresponding to the region where the input signal movement trajectory starts, to represent the same control signal. Or a menu display module for dynamically displaying a menu according to an input signal, wherein the menu is generated so as to indicate opposite control signals.
The method of claim 1,

The menu display unit displays a menu dynamically generated by the dynamic menu generator in a content area, and when the menu display position is changed from the dynamic menu generator to create a new menu, the first menu is hidden and a new menu is displayed. And a menu display module for dynamically displaying a menu according to an input signal.
The method of claim 1,

When the type of the input signal is determined to be flicking and the calculated movement trajectory is changed from the bottom to the top of the screen, the dynamic menu generator determines a content area corresponding to the area where the input signal movement trajectory ends, as a menu display position. Create a menu in the form of an icon representing a control signal for moving the menu to the lowest level,

When the type of the input signal is determined to be flicking and the calculated movement trajectory is changed from the top to the bottom of the screen, the dynamic menu generator determines a content area corresponding to the area where the input signal movement trajectory ends, as a menu display position. A menu display module for dynamically displaying a menu according to an input signal, characterized by generating an icon indicative of a control signal for moving a menu to be displayed to the top.
A front content layer generator configured to generate a front content layer corresponding to the content area;

A rear advertisement layer generator provided at the rear of the front content layer and generating a rear advertisement layer corresponding to the advertisement area;

A touch movement detector configured to receive a sensed input signal when a touch movement is detected at the user terminal;

A scroll performer configured to scroll and display the content area based on the input signal; And

An advertisement exposure processing unit for displaying an advertisement area corresponding to a space of a screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer as an advertisement exposure area in the space of the screen generated by the movement of the content area. ;

Advertising display module comprising a.
The method of claim 7, wherein

And the scroll performing unit performs up, down, left, and right scrolling of the advertisement exposure area when a touch movement is detected at the user terminal with respect to the advertisement exposure area.
When the touch movement is detected from the user terminal and the detected input signal is determined to be flickering, the movement trajectory of the input signal is calculated, and a menu is dynamically generated in the content region corresponding to the region where the calculated movement trajectory ends. A menu display module for displaying to overlap; And

Create a rear content layer corresponding to the front content layer and a rear content layer corresponding to the content area, and generate a rear advertising layer corresponding to the advertisement area, and when a touch movement is detected by the user terminal, scroll and display the content area. And displaying an advertisement area corresponding to a space of a screen generated by the movement of the content area among the advertisement areas of the rear advertising layer as an advertisement exposure area in the space of the screen generated by the movement of the content area. Display module;

Web page serving server comprising a.
When a touch movement is detected while displaying a content area on the screen, a menu dynamically generated according to the detected input signal is displayed on the content area or the content area is moved according to the touch movement to advertise in the space of the screen. A user terminal displaying the exposed area; And

When a touch movement is detected from the user terminal and the detected input signal is determined to be flickering, a movement trajectory of the input signal is calculated and a menu is dynamically generated in a content region corresponding to the region where the calculated movement trajectory ends. Or overlap the front content layer corresponding to the content area and the rear content layer provided on the back of the front content layer, and generate a back advertisement layer corresponding to an advertisement area. Scroll to the display area, and the advertising area corresponding to the space of the screen generated according to the movement of the content area among the advertising area of the rear advertising layer is displayed in the space of the screen generated by the movement of the content area. A web page providing server configured to display the advertisement exposure area;

System comprising.
A menu display method in which the menu display module dynamically displays a menu according to an input signal from a web browser,

(a) determining an input signal type input to the screen;

(b) calculating a moving trajectory of the input signal when the type of the input signal is determined to be flicking; And

(c) generating and displaying a menu in a content area corresponding to an area where the calculated movement trajectory ends;

Menu display method for displaying a menu dynamically according to the input signal comprising a.
The method of claim 11,

After step (c),

(d) when the set time has elapsed, hiding the menu displayed in the step (c) and creating and displaying a new menu in a content area corresponding to the area where the calculated movement trajectory starts; Menu display method for displaying a menu dynamically according to the input signal.
The method of claim 12,

And a menu newly generated in the step (d) indicates the same control signal as that of the menu displayed in the step (c) or a control signal opposite to the menu displayed in the step (c).
The method of claim 11,

In step (c),

When the calculated movement trajectory is changed from the bottom to the top of the screen, a menu indicating a control signal for moving the area displaying the content to the bottom is generated and displayed.

When the calculated movement trajectory is changed from the top to the bottom of the screen, a menu is displayed to dynamically display a menu according to an input signal, characterized by generating and displaying a menu indicating a control signal for moving an area displaying content to the top. Way.
In the way the ad display module exposes ads on mobile web pages,

Generating a front content layer corresponding to a content area, and generating a back advertisement layer provided on a rear surface of the front content layer and corresponding to an advertisement area;

If a touch movement is detected at the user terminal, receiving a sensed input signal;

Scrolling and displaying the content area based on the input signal; And

Displaying an advertisement area of a portion of the advertisement area of the rear advertisement layer corresponding to the space of the screen generated according to the movement of the content area as an advertisement exposure area in the space of the screen generated by the movement of the content area;

Ad display method of the ad display module comprising a.
The method of claim 15,

After the display of the advertisement exposure area, if the touch movement is detected in the user terminal with respect to the advertisement exposure area, further comprising the step of performing up and down or left and right scrolling on the advertisement exposure area. How to expose ads.
Determining an input signal type input to the screen;

Calculating a moving trajectory of the input signal when the input signal is determined to be flicking; And

A method for dynamically displaying a menu according to an input signal, the method including generating and displaying a menu in a content area corresponding to an area where the calculated movement trajectory ends, is recorded by a program and can be read by an electronic device.
Generating a front content layer corresponding to a content area, and generating a back advertisement layer provided on a rear surface of the front content layer and corresponding to an advertisement area; If a touch movement is detected at the user terminal, receiving a sensed input signal; Scrolling and displaying the content area based on the input signal; And displaying an advertisement area corresponding to a space of a screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer as an advertisement exposure area in the space of the screen generated by the movement of the content area. A recording medium in which an advertisement display method of an advertisement display module is recorded by a program and readable by an electronic device.