WO2014038751A1

WO2014038751A1 - Method and system for providing advertisement in on-line battle game

Info

Publication number: WO2014038751A1
Application number: PCT/KR2012/009453
Authority: WO
Inventors: 오호은; 김재주; 장현진
Original assignee: (주)위메이드엔터테인먼트
Priority date: 2012-09-04
Filing date: 2012-11-09
Publication date: 2014-03-13
Also published as: KR101413481B1; KR20140031565A

Abstract

The present invention relates to a method for providing an advertisement in an on-line battle game, and the method is capable of: providing an advertisement which is directly part of a game through a method for displaying, on a display screen, at least one user character as a battle opponent, at least one non player character (NPC), and advertising content corresponding to the NPC, in a standby mode of the on-line battle game, selecting the NPS as the battle opponent for the on-line battle game, and providing better compensation for playing the game with the selected NPC; and improving the image of an advertiser by effectively implementing the advertisement.

Description

Method and system for providing advertisement in online competitive game

The present invention relates to a method and system for providing advertisement in an online competitive game.

Recently, the mobile game market has grown significantly as mobile terminals such as smart phones and tablet PCs have been rapidly spreading. The mobile game market is becoming more and more competitive due to its low entry barrier and high accessibility compared to the online game market using a conventional personal computer (PC).

In addition, with the advent of social games, the mobile game market is in the spotlight. Conventional online games may cause side effects, such as abusive language because of the unspecified number of opponents, but social games enjoy intimacy with people they know and minimize the side effects of online games, such as smartphones. Because you can connect from a mobile device, you can enjoy it regardless of time or place.

Accordingly, in the growth of the mobile game market, game operators are constantly trying to find a way to earn money by using online game services in addition to the development of games themselves.

Among them, the most common is how to earn advertising from advertisers by exposing advertisements to online games. For example, there is a method of earning a certain amount of revenue from an advertiser by displaying an advertisement banner of a size in a game and clicking the advertisement banner.

However, this advertising method occupies a part of the display screen of a small sized mobile terminal, which not only interferes with the visibility of the user, but also acts as an obstacle to the play screen of the online game, and has no relation to the game. There is a problem that inhibits the immersion of the game due to the display of. Moreover, users are familiar with these types of advertisements and do not pay special attention, so there is a problem that the effects of advertisements are halved.

The present invention aims to solve all of the above-mentioned problems of the prior art.

According to an embodiment of the present invention, in the online competitive game, display the NPC (Non Player Character) corresponding to the advertising content and the advertising content on the display screen, and informs that the NPC is displayed by a push notification or the like or the NPC and the game Providing a high level of rewards to the user to feel the formation of social networks and NPCs, to provide an effective advertising method and system in the online competitive game that does not interfere with the immersion of the game To provide for other purposes.

According to an embodiment of the present invention for achieving the above object, in an advertisement providing method in an online competitive game, the game server, at least one user character that is a opponent on the display screen in the standby mode of the online competitive game And display at least one non-player character (NPC) and advertisement content corresponding to the NPC, and select the NPC as an opponent of the online competitive game to provide the online competitive game with the selected NPC. .

According to another aspect of the present invention, when the NPC satisfies a specific condition, the NPC may be displayed in the sub-region of the display screen together with the advertisement content corresponding to the NPC.

According to another feature of the present invention, the specific condition may be one of a specific time, a specific place or a random condition.

According to another feature of the present invention, the specific place condition may be satisfied when it is determined that the user terminal is at a place associated with the advertisement content.

According to another feature of the present invention, when the specific condition is satisfied, alarm information indicating that the NPC is displayed may be transmitted to a user terminal.

According to another feature of the invention, the alarm information,

It may be transmitted in at least one of push alarm, SMS and MMS.

According to another feature of the invention, the advertising content may include at least one of the name, logo, character, advertising model of the sponsor.

According to another feature of the present invention, if the advertisement content is displayed on a sub-area of the display screen, and when the NPC is selected, the advertisement content is enlarged, and the enlarged advertisement content is displayed on the main area of the display screen. I can display it.

According to another feature of the present invention, the advertisement content may be enlarged and the enlarged advertisement content may be displayed on the entire display screen before switching to the game mode for providing the online competitive game with the selected NPC.

According to another feature of the present invention, while displaying the enlarged advertisement content, the NPC may be displayed to output voice information and text information corresponding to the advertisement content.

According to another feature of the invention, in the game mode with the NPC, the advertising content may be displayed on the advertising board existing in the background or background of the game screen.

According to another feature of the present invention, in the game mode with the NPC, when the NPC uses a specific technology or special moves, the effects related to the advertisement content can be further expressed.

According to another feature of the invention, when the game against the NPC against the opponent can provide at least one of the experience value, items, or game money as a reward.

In addition, there is further provided a computer readable recording medium for recording another method for implementing the present invention, another system, and a computer program for executing the method.

According to the present invention, rather than simply displaying the advertisement in the banner or background in the game, to display the NPC associated with the advertising content that appears when the specific conditions are met, so that the advertiser sponsors the NPC in the game, and displays the NPC and Through the method of giving a better reward when the game is in progress, the advertisement can be directly absorbed into the game, and the advertiser's image can be raised to provide a method of performing the advertisement more effectively.

1 is a schematic diagram illustrating an advertisement providing system 100 for an online competitive game, according to an exemplary embodiment.

2 illustrates an advertisement providing system 200 for an online competitive game according to another embodiment of the present invention.

3 is a flowchart illustrating a method for providing an advertisement in an online competitive game according to an embodiment of the present invention, and FIGS. 4 to 8 are provided for an advertisement in an online competitive game according to an embodiment of the present invention. It is also an example for explaining the method.

9 is a flowchart illustrating an advertisement providing method in an online competitive game according to another embodiment of the present invention.

10 is a flowchart illustrating an advertisement providing method in an online competitive game according to another embodiment of the present invention. 11 is an exemplary diagram for describing a method of displaying alarm information in a user terminal according to an exemplary embodiment.

Hereinafter, with reference to the accompanying drawings, it will be described with respect to the advertisement providing method in the competitive game, the advertisement providing system in the competitive game according to each embodiment of the present invention.

In the following description, in order to clarify the understanding of the present invention, description of well-known technology for the features of the present invention will be omitted. The following embodiments are detailed description to help understand the present invention, and it should be understood that the present invention is not intended to limit the scope of the present invention. Therefore, equivalent inventions that perform the same functions as the present invention will also fall within the scope of the present invention. In the following description, the same identification symbol means the same configuration, and unnecessary redundant descriptions and descriptions of well-known technologies will be omitted.

In the embodiment of the present invention, "communication", "communication network" and "network" may be used as the same meaning. The three terms refer to wired and wireless local and wide area data transmission and reception networks capable of transmitting and receiving files between a user terminal, a terminal of other users, and a download server.

In the following description, "game server" refers to a server computer to which users are connected to access game contents. In the case of a game having a small capacity or a small number of users, a plurality of game programs may be operated in one game server. In addition, in the case of a game having a very large capacity or a large number of real-time access persons, there may be one or more game servers for operating one game depending on the function of the game. In addition, the game server may be connected to the server to perform the middleware or payment processing for the database, the description thereof will be omitted in the present invention.

In the present invention, the online game means game content that can be used by users by accessing the above-mentioned game server. In particular, it refers to a game in which a large number of users can simultaneously connect and enjoy in the game, and increase the level through actions such as acquiring experience value while nurturing characters through the game. In addition, in order to facilitate the progress of the game in the game, it means a game that can purchase a variety of items.

In online games, various community systems can be used. For example, a guild or clan of an online game may be formed. The above concept means that users who use an online game gather to form a group and organize a group. Each organization may increase the guild or clan's reputation, depending on the number of users or the level of their characters, and thus may utilize various benefits in the game. For example, if the guild or clan's reputation increases, the character's display on the game screen may change (e.g. the effect of changing the color of the displayed character's name), or the use of items and villages in the game. You can enjoy the benefits of

In the present invention, the social game is a kind of online game, and is a new type of social network-based game that maximizes user participation and relationship in order to promote user's online network and ties. Unlike general online games, which are aimed at the game itself, it aims to increase the intimacy and homogeneity among users in the corresponding social network through the easy interface.

In addition, social games allow for more diverse community systems than online games. This is because social games can be used regardless of time and place as smartphones and tablet PCs are becoming more popular. For example, if another user sends you a message, requests a chat, or invites you to a game even when you are not online, you can check the message in real time via push notifications or SMS / MMS services, Can participate

In the present invention, the competitive game is a game of a method of adopting a game method of a one-to-one game and varying types of characters, and taking down opponents using various kinds of skills and special moves according to each character. It mainly adopts a three-seat win system, but it can also be a single-game or five-win three-win system. Some teams have teamed up to compete with three players in each team. In this case, once defeated character can not be used until the next opponent.

In the present invention, the result content refers to all content that can be obtained by the characters of the users as a result of the play during the game play. For example, in the case of a competitive game, experience and cyber money that can be obtained at the end of a game may belong to the result content, and in the case of a sports game, experience and cyber money that can be obtained at the end of a game may be the result. Can be content. In the case of role-playing games, the result content may be the experience obtained when completing a specific quest or killing a monster, and the reward cyber money.

When the user's character in the online game acquires the specific result content, the resultant content basically belongs to all of the user's character. However, when belonging to a party play or a guild, a clan, or the like, at least a part of the obtained content may be distributed to characters of other users belonging to the party, the guild, the clan, and the like.

Here, the item means all data that can help the progress of the game and generally can be understood as an item in the game. For example, in a competitive game, an item that allows a character on behalf of a user to gain more experience when he or she defeats an opponent's character, or an item that can change the appearance of the character, is used as an item in the present invention. This may be the case.

As an example of a mobile terminal, a tablet PC or note book 110 and a mobile phone or smart phone 120 are shown, and access the game server 140 through a network 130 to play an online game. Here, the network 130 includes a wired or wireless communication network. The game server 140 provides the online game to the

mobile terminals

110 and 120. Here, the online game may be a role playing game including MMORPG or MORPG. Depending on the number of users, MMORPGs and MORPGs can be categorized, or as a general rule, if you create a "room" and only battle and hunt between users connected to the room, MORPG; Can be distinguished.

In addition, the online game may be an Aeon (Aeon of Strife) game, a Real Time Strategy (RTS) game, a First / Third Person Shooters (FPS / TPS) game, a competitive game, or a sports game.

Programs necessary for game implementation may be installed and executed in the

mobile terminals

110 and 120. The

mobile terminals

110 and 120 implement a touch-drag function, and play a game through the touch-drag function when performing an online game.

Game server 140 according to an embodiment of the present invention receives each of the opponent information in advance from the user. Here, the opponent may be stored in the form of a list for each user, and the opponent list is a list in which the user's character, game information, etc., in which the user can play the game. In addition, the opponent list may be a friend list in the social game, it may be selected randomly. Such data is stored and managed in the game server 140 or in a separate database.

When the online competitive game is executed in the

terminals

110 and 120, the game server 140 requests a match opponent list stored in the user database through a user authentication process. The game server 140 transmits user characters and game information, etc., present in the opponent list to the user, and displays them on the terminal display screen to enable online game play between the users.

Game server 140 according to an embodiment of the present invention receives the advertising content from the sponsor. Here, the advertisement content may be the name, logo, image, character, advertisement model, advertisement of the sponsor, NPC corresponding to the advertisement content is stored in the game server 140 or in a separate database like the match list do.

However, unlike the competitive opponent list, even if the terminal requests the advertisement content, the game server 140 may transmit or display data related to the advertisement content only when the predetermined specific condition is satisfied. Here, the specific condition may be a specific time, a specific place, or a random condition, and a detailed description thereof will be described later.

The game server 140 transmits the NPC corresponding to the advertisement contents and the advertisement contents to the

user terminals

110 and 120 and displays them on the display so that the user can play the NPC and the game. In this case, when the user proceeds with the NPC and the game, more result content is compensated when the user progresses the game. For example, if the result content obtained when playing a game between genes is only 10 experience points and 10 cyber money, the rewards obtained by playing NPCs and games means high experience points 20 and cyber money 20. In other words, the reward may be more than twice the experience value or cyber money, and may pay game items. In addition, the sponsors who provide the advertisement content may be provided differently.

Since the user can be rewarded with many benefits as described above, the user will prefer to play the game with the NPC. However, NPCs are displayed on the display screen only when they meet certain conditions, such as when the user arrives at a specific place where the user does not have much access to the game, or when a specific location is specified by the advertiser. You can proceed. Therefore, the user must wait for the NPC to appear in order to play the game with the NPC. In other words, the user will not always be able to play the game with the NPC, so the user will try to satisfy the specific conditions for the NPC to be displayed, so that the image synergy effect for the advertiser and the advertising image are effectively imprinted on the user. As a result, the advertising effect is increased.

2 illustrates an advertisement providing system 200 for an online competitive game according to another embodiment of the present invention. Unlike in FIG. 1, an online game system including an ad server 250, a push alarm server 260, an SMS / MMS server 270, a location tracking server 280, etc., is provided separately from the game server 24. Since it is similar to the advertisement providing system 100 of the competitive game described with reference to FIG. 1, only the differences will be described here.

The ad server 250 receives the advertisement content from the sponsor. Here, the advertising content may be the name, logo, image, character, advertising model of the sponsor, the advertising content is combined with the NPC as the opponent list is stored in the game server 240 or in a separate database, The advertisement server 250 may be stored in a separate database.

Here, the NPC corresponding to the advertisement content may transmit or display data related to the advertisement content only when certain conditions are satisfied. Here, the specific condition may be any one of a specific time, a specific place, or a random condition.

The location tracking server 280 may collect and store the location of the

mobile terminal

210 or 220. The location tracking server 280 transmits the location of the

mobile terminal

210 or 220 to the ad server 250 in real time, and the ad server 250 based on the specific NPC corresponding to the advertisement content stored in the server is displayed. It may be determined that the place conditions are satisfied.

For example, when the

user terminal

210 or 220 is located at a place associated with the advertisement content, the advertisement server 250 determines that the specific condition for displaying the NPC corresponding to the advertisement content is satisfied, and the NPC is determined as the

mobile terminal

210 or 220. Mark).

The push alarm server 260 or the SMS / MMS server 270 transmits alarm information for a push alarm or an SMS / MMS to the user to inform each user that the NPC display condition is satisfied. A push alarm or SMS / MMS is displayed on the user's terminal 210 or 220 even if they are not currently connected to the game client in the terminal, and the user who encounters it can be attracted to the game. Furthermore, in this way, the user feels directly absorbed into the game because the advertiser feels sponsored by the NPC rather than simply being exposed to the advertisement, thereby increasing the game immersion.

Referring to FIG. 3, when the

mobile terminals

110 and 120 start an online game by accessing a game server, in step 310, the game server may display at least one user on the display screen 400 in the standby mode of the online competitive game. A character, at least one advertisement content, and an NPC corresponding to the advertisement content are displayed.

Referring to FIG. 4, an NPC corresponding to the user character 411, at least one advertisement content 412, and the advertisement content on the user display screen 400 in the standby mode of the online competitive game according to an embodiment of the present invention. 413 is displayed. For example, a plurality of user characters may be displayed in a list form 410, among which the advertisement content 412 and the NPC 413 corresponding to the advertisement content may be displayed together on the screen.

Referring to FIG. 5, the user character 411, the advertisement content 412, and the advertisement content are displayed on the sub-region 410 of the user display screen 400 in the standby mode of the online competitive game according to another embodiment of the present invention. The corresponding NPC 413 may be displayed together on the screen. For example, the display screen 400 is divided into a main area 420 and a sub area 410, and a match opponent is displayed in a list form 410 on the sub area 410, and a game is displayed on the main area 420. The enlarged character and game information of the user in progress can be displayed. In addition, when the user selects the NPC 413, the advertisement content may be displayed in the main area 420.

Here, although the position where the opponent list 410 is displayed is taken as the right side of the display screen 400 as an example, it may be up, down, left, or right, and the

mobile terminal

110 and 120 is inclined in either the horizontal or vertical direction. Depending on the size of the display 400 area of the user terminal, only the opponent list 410 without the main area 420 may be displayed on all of the display 400 area.

The competitive opponent list 410 displayed on the display 400 of the terminal may include only a user registered as a friend as in a social game, or may include a competitive opponent selected according to a random condition or a partner who satisfies a preset condition. have. In addition, the NPC 413 and the advertisement content 412 may be displayed together.

In the user character 411 displayed on the opponent list 410, information of the user character including an ID or a record may be displayed together. And based on this information, you will be given a choice whether or not to play a competitive game with a specific user.

The NPC 413 combined with the advertisement content 412 may also be displayed on the opponent list 410, and if the NPC 413 is selected, the NPC 413 may play a competitive game. Here, the advertisement content 412 is a character, a figure, a figure representing the advertiser, such as an advertiser's name, a logo, a character, an advertisement model, and may be displayed in various forms according to a design desired by the advertiser in the opponent list. It is displayed in the opponent list together or separately with the corresponding NPC 413.

Referring back to FIG. 3, in step 320, an NPC displaying advertisement content is selected by the user.

According to an embodiment of the present disclosure, when the NPC 413 corresponding to the advertisement content is selected, the game server may enlarge and display the advertisement content 412. For example, the advertisement content 412 associated with the selected NPC may be enlarged and displayed in the main area 420 of the display screen, or the advertisement content 412 may be enlarged and displayed in a pop-up window.

In step 330, game server 140 provides an online match-up game with the selected NPC (413 in FIG. 4).

Referring to FIG. 6, in the step of switching from the standby mode to the game mode in the online game, an image 600 corresponding to the advertisement content 630 may be displayed for the required loading time. That is, when the NPC (413 in FIG. 4) is selected and the game is played with the NPC (413 in FIG. 4), the NPC (413 in FIG. 4) is associated with the display screen (400 in FIG. 4) before switching to the game mode. The image 600 related to the advertisement content 630 is enlarged to the full screen and displayed for a predetermined time. In addition, the NPC 610 corresponding to the image 600 related to the advertisement content is displayed instead of simply displaying the image 600 related to the advertisement content, so that the voice information or the text information related to the advertisement content 630 is displayed in a comment format ( 620 to induce interest while the user waits for the game to proceed. Furthermore, if the NPC 610 is a character in the game, it may cause greater familiarity to the user.

Referring to FIG. 7, when the game server 140 provides an online competitive game with the selected NPC, the display screen 700 is switched to a game mode in which an online competitive game with the NPC is played in the standby mode. Here, the game server 140 may display the advertisement contents 710 on the background of the game screen or the advertisement board existing on the background of the game screen.

Referring to FIG. 8, when the NPC uses a specific technology or a special move during the game, an effect 810 related to the advertisement content may be further expressed. For example, an NPC corresponding to the advertisement content may expose an advertisement to the user by expressing an effect related to the advertisement content 810 instead of the image displayed in the original game using a specific technology accompanied by the image effect. For each NPC corresponding to the advertisement content, a specific technique for expressing an effect 810 related to the unique advertisement content may be used.

In other words, the advertiser can sponsor the NPCs in the game through a method in which an NPC corresponding to the advertisement content is played instead of a user, instead of simply displaying an advertisement in the background or the waiting room of the game. For example, in an event of sports, the advertiser can have the effect of improving the image of the advertiser as if they were sponsoring a specific team. Also, the user can recognize the game and the advertisement at the same time so that the advertisement does not impede the game's immersion. Can bring

Referring to FIG. 9, when the mobile terminal starts an online game as the game server connects, in step 910, the game server displays at least one user character and at least one advertisement content on a display screen in the standby mode of the online competitive game. And an NPC corresponding to the advertisement content.

In step 920, an NPC in which advertisement content is displayed is selected by the user.

In step 930, if the user selects the NPC as a match opponent, the game server 140 provides an online match-type game with the selected NPC. In step 950, when the user proceeds the game with the NPC, more gameplay is performed between the users. Reward the resulting content. For example, in step 960, if the result content obtained when playing a game between genes is only 10 experience points and cyber money 10, in step 950, the rewards of playing NPCs and games are higher experience points, 20, cyber money. Can be 20. That is, the reward may be two times higher experience or cyber money, or may be a separate game item payment. In addition, it can be provided differently for each advertiser that provides the advertising content.

According to an embodiment of the present invention, since the user can be rewarded with many benefits as described above when the user proceeds with the NPC, the user will prefer to proceed with the NPC. In addition, an advertiser can sponsor an NPC in a game through a method of playing a competitive game with the NPC instead of a user. Therefore, it is possible to have an effect of improving an advertiser's image as an advertiser sponsors a specific team in a sporting event, and the user does not inhibit the immersion of the game due to the advertisement by simultaneously recognizing the game and the advertisement.

10 is a flowchart illustrating an advertisement providing method in an online competitive game according to another embodiment of the present invention. 11 is an exemplary diagram for describing a method of displaying alarm information in

user terminals

110 and 120, according to an exemplary embodiment.

Referring to FIG. 10, in operation 1010, a specific condition corresponding to the advertisement content is registered. This is to allow the game server (140 of FIG. 1) or the ad server (250 of FIG. 2) to transmit or display data related to the advertisement content only when the NPC corresponding to the advertisement content satisfies a specific condition.

Here, the specific condition may be any one of a specific time, a specific place, or a random condition. For example, in relation to a specific time condition, an NPC corresponding to the advertisement content may be displayed and played only at a specific dawn time when the user does not access the game much, or at the commute time or school attendance time when the user accesses the game a lot. .

In addition, when the

user terminals

110 and 120 are related to the advertisement content, for example, by using the location tracking function of the

terminals

110 and 120, the store operated by the advertiser, the area where the advertisement contents are associated, and the subway If it is determined that the user exists in the back and the like, it is determined that the specific condition is satisfied, so that the NPC corresponding to the advertisement content can be displayed and the game can be played.

In other words, the user does not always want to play the game with the NPC, and the user must wait for the NPC to appear in order to proceed with the game. Therefore, the user will try to satisfy the specific condition for displaying the NPC, and thus, the image synergy effect for the advertiser and the advertisement image are effectively imprinted on the user, thereby increasing the advertisement effect.

In step 1030, when the NPC display condition corresponding to the advertisement content is satisfied, the alarm information (1110 in FIG. 11) for push alarm or SMS / MMS is notified to the user to inform each user that the NPC display condition is satisfied. send.

Referring to FIG. 11, when the display conditions of the NPC corresponding to the advertisement content are satisfied in the

mobile terminals

110 and 120 of the user, a push alarm or SMS / MMS is provided to notify each user that the NPC display conditions are satisfied. And alarm information 1110 is displayed. The alarm information 1110 is displayed even if the user is not currently connected to the game client in the terminal. The alarm information 1110 can attract a user who encounters the game to the game. Furthermore, in this way, the user feels directly absorbed into the game because the advertiser feels sponsored by the NPC rather than simply being exposed to the advertisement, thereby increasing the game immersion.

Referring back to FIG. 10, in step 1040, the game server causes the display screen to display at least one user character, at least one advertisement content, and an NPC corresponding to the advertisement content in the standby mode of the online competitive game. In step 1060, when the user selects an NPC corresponding to the advertisement content as a match opponent, an online match-type game with the NPC is provided, and in step 1070, additional rewards are provided. Detailed description is omitted because it has been described above.

As described above, according to the present invention, an NPC related to the advertisement content that appears when a specific condition is satisfied does not simply display an advertisement on a banner or a background in a game, but gives an advertiser a feeling of sponsoring an NPC in the game. And, through the NPC and the way to give a better reward during the game, the advertising can be directly absorbed into the game, and can raise the image of the advertiser to provide a more effective way to perform the advertisement.

Advertisement providing method in the online match-type game according to the embodiment of the present invention described above, the application (installed in the platform or operating system, etc. basically installed on the mobile terminal) It may be executed by the user, or may be executed by an application (ie, a program) that is directly installed on the terminal by an application providing server, such as an application store server, an application, or a web server associated with the corresponding service. In this sense, the method for providing advertisement in the online competitive game according to the embodiment of the present invention described above is implemented as an application (that is, a program) that is basically installed in a terminal or directly installed by a user, and can be read by a computer such as a terminal. Can be recorded on a recording medium.

Such a program is recorded on a recording medium readable by a computer and executed by a computer so that the above functions can be executed.

As described above, in order to execute the advertisement providing method in the online competitive game according to each embodiment of the present invention, the above-described program is a computer language such as C, C ++, JAVA, machine language, etc. which can be read by a computer processor (CPU). It may include a code (Code) coded as.

Such code may include a function code associated with a function or the like that defines the above-described functions, and may include execution procedure-related control code necessary for a processor of the computer to execute the above-described functions according to a predetermined procedure.

In addition, the code may further include memory reference-related code for additional information or media required for a processor of the computer to execute the above-described functions at which location (address address) of the computer's internal or external memory. .

In addition, if the processor of the computer needs to communicate with any other computer or server that is remote in order to perform the above functions, the code indicates that the processor of the computer is a communication module of the computer (eg, a wired and / or wireless communication module). The communication code may further include communication related codes such as how to communicate with any other computer or server in the remote, and what information or media should be transmitted and received during communication.

In addition, a functional program for implementing the present invention, codes and code segments associated therewith may be used in consideration of a system environment of a computer that reads a recording medium and executes the program. It may be easily inferred or changed by.

Examples of recording media that can be read by a computer recording a program as described above include, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical media storage device, and the like.

In addition, a computer-readable recording medium having recorded a program as described above may be distributed to computer systems connected through a network so that computer-readable codes may be stored and executed in a distributed manner. In this case, at least one of the plurality of distributed computers may execute some of the functions presented above, and transmit the result to at least one of the other distributed computers, and transmit the result. The receiving computer may also execute some of the functions presented above, and provide the results to other distributed computers as well.

In particular, a computer-readable recording medium recording an application that is a program for executing an advertisement providing method in an online competitive game according to each embodiment of the present invention may be an application store server, an application, or a corresponding service. It may be a storage medium (eg, a hard disk, etc.) included in an application provider server such as a web server associated with the application server, or the application providing server itself.

A computer that can read a recording medium recording an application that is a program for executing an advertisement providing method in an online competitive game according to each embodiment of the present invention is not only a general PC such as a general desktop or a laptop, but also a smart phone, It may include a mobile terminal such as a tablet PC, PDA (Personal Digital Assistants) and a mobile communication terminal, as well as to be interpreted as any computing device.

In addition, a computer capable of reading a recording medium recording an application which is a program for executing an advertisement providing method in an online competitive game according to an embodiment of the present invention may be a smart phone, a tablet PC, a personal digital assistant (PDA) and mobile communication. In the case of a mobile terminal such as a terminal, the application may be downloaded from the application providing server to a general PC and installed on the mobile terminal through a synchronization program.

In the above description, it is described that all the components constituting the embodiments of the present invention are combined or operated as one, but the present invention is not necessarily limited to these embodiments. That is, within the scope of the present invention, all the components may be selectively combined to operate at least one. In addition, although all of the components may be implemented in one independent hardware, each or all of the components may be selectively combined to perform some or all functions combined in one or a plurality of hardware. It may be implemented as a computer program having a. Codes and code segments constituting the computer program may be easily inferred by those skilled in the art. Such a computer program may be stored in a computer readable storage medium and read and executed by a computer, thereby implementing an embodiment of the present invention. The storage medium of the computer program may include a magnetic recording medium, an optical recording medium, and the like.

In addition, the terms "comprise", "comprise" or "having" described above mean that the corresponding component may be included, unless otherwise stated, and thus excludes other components. It should be construed that it may further include other components instead. All terms, including technical and scientific terms, have the same meanings as commonly understood by one of ordinary skill in the art unless otherwise defined. Terms commonly used, such as terms defined in a dictionary, should be interpreted to coincide with the contextual meaning of the related art, and shall not be construed in an ideal or excessively formal sense unless explicitly defined in the present invention.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

Claims

In the method of providing an advertisement in an online competitive game,

The game server,

Displaying at least one user character as a opponent, at least one non player character (NPC), and advertisement content corresponding to the NPC on a display screen in a standby mode of the online competitive game;

Selecting the NPC as an opponent of the online competitive game; And

And providing the online competitive game with the selected NPC.
The method of claim 1,

The NPC,

If the specific condition is satisfied, the advertisement providing method in the online match-type game, characterized in that displayed on the sub-area of the display screen with the advertisement content corresponding to the NPC.
The method of claim 2,

The specific condition is,

Advertisement providing method in the online competitive game, characterized in that one of a specific time, a specific place or random conditions.
The method of claim 3, wherein

The specific place condition is,

And when it is determined that the user terminal is located at a place associated with the advertisement content, the advertisement providing method in the online competitive game.
The method of claim 2,

If the specific condition is satisfied, the advertisement providing method for the online match-type game, characterized in that for transmitting the alarm information indicating that the NPC is displayed to the user terminal.
The method of claim 5,

The alarm information,

Method of providing an advertisement in an online match-type game, characterized in that transmitted in the manner of at least one of push alarm, SMS and MMS.
The method of claim 1,

The advertisement content,

Advertisement providing method in the online competitive game, characterized in that it comprises at least one of the name, logo, character, advertising model of the sponsor.
The method of claim 1,

The advertising content

Displayed in a sub area of the display screen,

When the NPC is selected, the advertisement content is expanded, and the enlarged advertisement content is displayed on the main area of the display screen.
The method of claim 1,

Before switching to the game mode for providing the online match-up game with the selected NPC

The advertisement providing method of the online match-type game, wherein the advertisement content is enlarged and the enlarged advertisement content is displayed on the entire display screen.
The method according to claim 8 or 9,

While displaying the enlarged advertisement content,

And displaying the NPC and outputting voice information and text information corresponding to the advertisement content.
The method of claim 1,

In game mode with the NPC,

The method of claim 1, wherein the advertisement content is displayed on an advertisement board existing in a background or a background of a game screen.
The method of claim 1,

In game mode with the NPC,

When the NPC uses a specific technology or special moves, an effect related to the advertisement content is further represented, characterized in that the online match-type advertisement providing method.
The method of claim 1,

If you play the game against the NPC

The advertisement providing method in the online match-type game, characterized in that at least one of the experience value, items, or game money as a reward.
In the advertisement providing system in the online competitive game,

The advertisement providing system,

Includes a game server,

The game server,

In the standby mode of the online competitive game, at least one user character who is a opponent, at least one non player character (NPC) and advertisement contents corresponding to the NPC are displayed on a display screen, and the competitive game of the online competitive game is played. The opponent is selected, the NPC, the advertisement providing system in the online match-type game, characterized in that to provide the online match-type game with the selected NPC.
A recording medium recording a program for implementing an advertisement providing method in an online competitive game through a game server,

First program code for displaying at least one user character as a opponent, at least one non player character (NPC), and advertisement content corresponding to the NPC, on a display screen in a standby mode of the online competitive game;

A second program code for selecting the NPC as an opponent of the online competitive game; And

And a third program code for providing the online match-type game with the selected NPC.