WO2014030879A1

WO2014030879A1 - System and method for providing advertisement service, apparatus applied to same, and method for operating apparatus

Info

Publication number: WO2014030879A1
Application number: PCT/KR2013/007351
Authority: WO
Inventors: 고영관; 손상목; 정영우; 최용주
Original assignee: 에스케이플래닛 주식회사
Priority date: 2012-08-20
Filing date: 2013-08-14
Publication date: 2014-02-27

Abstract

The present invention discloses a system and a method for providing an advertisement service, an apparatus applied to same, and a method for operating the apparatus. A smooth advertisement service can be provided without applying a software development kit for obtaining advertisement content from each application by confirming a plurality of activities for performing each execution process designated to the applications, and then regenerating the applications so that a specific activity from the plurality of activities includes advertisement activity information so as to obtain the advertisement content.

Description

Advertising service system and method thereof, apparatus applied thereto and method of operation thereof

The present invention regenerates an application so that the advertisement activity information for acquiring the advertisement content is inserted into a specific activity for performing a specified execution procedure of the application so that the advertisement content can be obtained and displayed through the advertisement activity information when the specific activity is executed. By doing so, the present invention relates to a method for acquiring and displaying advertisement content without applying a separate software development kit for acquiring advertisement content.

In general, various applications can be installed in a user device such as a smart phone, and such an application is utilized as a medium for displaying an advertisement, thereby realizing a mobile advertisement service.

However, in order to display the advertisement content in the application, a separate function of downloading the advertisement content from the advertisement platform device in each application and displaying it on the screen should be mounted.

That is, a software development kit (SDK, Software Development Kit) for acquiring and displaying advertisement content should be applied to all applications utilized as an advertisement medium, and it was the burden of the application developer to apply the software development kit to the application.

The present invention was created in view of the above circumstances, and an object of the present invention is to regenerate an application such that advertisement activity information for acquiring advertisement content is inserted into a specific activity for performing a specified execution procedure of the application. When the specific activity is executed, the advertisement content is obtained and displayed through the advertisement activity information, thereby obtaining and displaying the advertisement content without applying a separate software development kit for acquiring the advertisement content.

In addition, another object of the present invention is to utilize the home application for providing a standby screen to the user device by obtaining the corresponding advertising content at the time of execution of the application requiring the advertising content, thereby displaying the advertising content for each application It is to acquire and display the advertisement content without applying the software development kit to obtain.

Application providing apparatus according to the first aspect of the present invention for achieving the above object, the analysis unit for identifying a plurality of activities for performing each specified execution procedure of the application; And a regeneration unit for regenerating the application such that a specific activity of the plurality of activities includes advertisement activity information for acquiring advertisement content.

More specifically, the application providing apparatus provides the regenerated application to a user device, and the user device obtains and displays the advertisement content based on the advertisement activity information according to the execution of the specific activity of the regenerated application. It characterized in that it further comprises a provider to be.

More specifically, the regeneration unit, as a component of the software development kit (SDK, Software Development Kit) for acquiring and displaying the advertising content from the advertising platform device for providing the advertising content to the specific activity It is characterized by inserting.

A user device according to a second aspect of the present invention for achieving the above object, a confirmation unit for confirming the execution request for a specific application through a home application linked with the advertising platform device; An interlocking unit for acquiring advertisement contents for the specific application provided by the advertisement platform device through the home application; And a display unit for displaying the obtained advertisement content.

More specifically, the home application provides a standby screen to the user device, and the identification unit is characterized in that for receiving the execution request for the specific application through the standby screen provided by the home application.

More specifically, the user device may further include an execution unit that executes the specific application when the display operation of the advertisement content is terminated in the display unit.

The advertisement service method according to the third aspect of the present invention for achieving the above object, a specific activity of the plurality of activities for the application providing apparatus to perform each specified execution procedure of the application to obtain the advertising activity information for obtaining the advertising content; An application regeneration step of regenerating the application to include; An application providing step of the application providing device providing the regenerated application to a user device; An advertisement content request step of the user device requesting the advertisement content from an advertisement platform device based on the advertisement activity information according to the execution of the specific activity of the regenerated application; An advertisement content providing step of providing, by the advertisement platform device, the advertisement content to the user device; And an advertisement content display step of displaying, by the user device, the advertisement content provided from the advertisement platform device.

Advertising service method according to a fourth aspect of the present invention for achieving the above object, the execution request confirmation step of confirming the execution request for a specific application through a home application that the user device is linked to the advertising platform device; An advertisement content request step of the user device requesting advertisement content for the specific application from the advertisement platform device through the home application; An advertisement content providing step of providing, by the advertisement platform device, advertisement content for the specific application to the user device according to the advertisement content request; And an advertisement content display step of displaying, by the user device, advertisement content received from the advertisement platform device.

An operation method of an application providing apparatus according to a fifth aspect of the present invention for achieving the above object includes an application analysis step of identifying a plurality of activities for performing each specified execution procedure of an application; And an application regeneration step of regenerating the application such that a specific activity of the plurality of activities includes advertisement activity information for acquiring advertisement content.

More specifically, the method further comprises the step of providing an application for providing the regenerated application to a user device so that the user device obtains and displays the advertisement content based on the advertisement activity information according to the execution of the specific activity. It is characterized by including.

More specifically, the application regeneration step, as the advertisement activity information, a component of a software development kit (SDK) for acquiring and displaying the advertisement content from an advertisement platform device providing the advertisement content. It is characterized in that it is inserted into the activity.

An operation method of an application providing apparatus according to a sixth aspect of the present invention for achieving the above object includes an execution request confirmation step of confirming an execution request for a specific application through a home application linked with an advertisement platform device; An advertisement content acquisition step of acquiring advertisement contents for the specific application provided by the advertisement platform device through the home application; And an advertisement content display step of displaying the obtained advertisement content.

More specifically, the home application provides a standby screen to the user device, and the execution request confirmation step, characterized in that for receiving the execution request for the specific application through the standby screen provided by the home application. do.

More specifically, the method may further include an execution step of executing the specific application when the display operation of the advertisement content ends in the advertisement content display step.

Advertising service system according to a seventh aspect of the present invention for achieving the above object, an advertising platform device for providing advertising content; An application providing apparatus for reproducing and providing the application to a user device so that a specific activity among a plurality of activities for performing each specified execution procedure of the application includes advertisement activity information for obtaining the advertisement content; And a user device that obtains and displays the advertisement content from the advertisement platform device based on the advertisement activity information according to the execution of the specific activity of the regenerated application.

Advertising service system according to an eighth aspect of the present invention for achieving the above object, the advertising platform for providing advertising content for each application; And a user device that obtains and displays advertisement contents for the specific application from the advertisement platform device through the home application when the execution request for the specific application is confirmed through the home application linked with the advertisement platform device. It features.

Accordingly, according to an advertisement service system and method thereof, and an apparatus and an operation method thereof according to an embodiment of the present invention, advertisement activity information for obtaining advertisement content in a specific activity for performing a specified execution procedure of an application The application is regenerated so that the application is inserted into the user device so that the user device acquires and displays the advertisement content when the specific activity is executed, so that the advertisement content is not applied in the application development stage without applying a software development kit. Can be obtained and displayed.

In addition, the present invention provides an advertisement service system, a method thereof, an apparatus applied thereto, and an operation method thereof, wherein the application requires advertisement content by utilizing a home application for providing a standby screen to a user device. By obtaining and displaying the corresponding advertisement content at the execution time, the advertisement content can be obtained and displayed without applying a software development kit for acquiring the advertisement content for each application.

1 is a schematic configuration diagram of an advertisement service system according to an embodiment of the present invention.

2 is a block diagram of an application providing apparatus according to an embodiment of the present invention.

Figure 3 is a schematic diagram of an advertising service system according to another embodiment of the present invention.

Figure 4 is a block diagram of an advertising platform device according to another embodiment of the present invention.

5 and 6 are schematic flow charts for explaining the operation flow in the advertising service method according to an embodiment of the present invention.

7 and 8 are schematic flow charts for explaining the operation flow in the advertising service method according to an embodiment of the present invention.

Hereinafter, an advertisement service system according to an embodiment of the present invention will be described with reference to FIGS. 1 and 2.

1 is a diagram illustrating an advertisement service system according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement service system according to an exemplary embodiment of the present invention includes an advertisement platform apparatus 100a for providing advertisement contents and an application providing apparatus 200a for regenerating an application and providing the same to the user apparatus 300a. ), The user device 300a for acquiring and displaying the advertisement content according to the execution of the application.

Here, the advertisement platform apparatus 100a stores a plurality of advertisement contents corresponding to an application installed in the user apparatus 300a, and an advertisement suitable for the user apparatus 300a in response to a request for advertisement contents from the user apparatus 300a. Refers to a server for providing content.

In addition, the application providing apparatus 100a refers to a server for reproducing an application developed by a developer to be linked with advertisement content and providing the same to the user device 300a. For example, a server or an application for providing an advertisement service. It may be the server of the open market to distribute the.

In addition, the user device 300a refers to a user device that requests and receives advertisement content from the advertisement platform device 200 through execution of an application.

For example, the user device 300a may correspond to a smart phone, a personal computer (PC), a notebook, a tablet PC, a PDA, and the like, but the device that is capable of executing an application related to an advertisement content is not limited thereto. All may be included.

Meanwhile, according to an embodiment of the present invention, the user device 300a requests the advertisement content from the advertisement platform device 200 according to the execution of the application, and the advertisement platform device 200 receives the user device 300a. Extracts the advertising content corresponding to the application running in the provided to the user device (300a).

In this regard, in order to acquire the advertising content from the application installed in the user device 300a, it is necessary to mount a software development kit (SDK) for acquiring the advertising content as described above in the process of developing the application. It is common.

Therefore, the application developer develops an application including a software development kit program written by an advertisement service provider in the program that is created, and when such an application is driven, the application of the software development kit included in the application is connected to the advertisement platform device. It operates in the form of receiving and showing the advertising content.

For this reason, the application developer has a hassle to install a software development kit for acquiring the advertising content in addition to the basic logic of the application for each application that requires the advertising content.

In other words, the application developer develops an application program originally intended to be developed, receives and installs a software development kit from an advertisement service provider for advertisement placement in the application, and then the developer directly integrates the software development kit into his or her application. It is inconvenient to perform development work and to include necessary files such as source code, data, and libraries of the software development kit in the compilation and build process of the application.

In addition, in the process of executing the application in the user device 300a, the start activity set in the manifest file representing the components of the application is executed, and the next activity is executed by the start activity. .

In this regard, as described above, when the software development kit is separately installed in the application development process, the advertisement is requested to the software development kit mounted separately from the start activity, and the result of requesting the advertisement content is returned to the start activity. Afterwards, additional work was required to run the following activities, which all had to be handled by the developer.

Thus, in an embodiment of the present invention, a method for providing a smooth advertising service without applying a software development kit for acquiring the advertising content for each application will be proposed, which will be described in detail below.

The application providing apparatus 200a extracts the components of the application.

More specifically, the application providing apparatus 200a analyzes a component of an application that has been developed by an application developer, and extracts a plurality of activities for performing each execution procedure established for the corresponding application.

In addition, the application providing apparatus 200a inserts the advertisement activity information and regenerates the application.

More specifically, the application providing apparatus 200a inserts advertisement activity information for acquiring advertisement content into a starting activity among the identified plurality of activities, regenerates the application, and provides the regenerated application to the user device 300a.

Here, the advertisement activity information refers to a component of a software development kit for acquiring and displaying advertisement content from the advertisement platform device 100a, for example, a class file, a resource file, authority information necessary for execution, and other activity information.

In this regard, the user device 300a obtains and displays the advertisement content according to the execution of the regenerated application.

More specifically, the user device 300a performs the execution procedure of the start activity in which the advertisement activity information is inserted according to the execution of the regenerated application, thereby obtaining the advertisement content from the advertisement platform device 100a and displaying it on the screen.

In other words, the user device 300a performs the execution procedure of the changed start activity into the activity of the software development kit according to the execution of the regenerated application, and thus the activity of the software development kit is directly executed to the advertisement platform device 100a. The advertisement content is obtained and displayed on the screen.

Hereinafter, the configuration of the application providing apparatus 200a according to an embodiment of the present invention will be described in more detail with reference to FIG. 2.

That is, the application providing apparatus 200a according to an embodiment of the present invention may include an analysis unit 210a that checks a plurality of activities for performing each specified execution procedure of an application, and an advertisement activity for obtaining advertisement content in a start activity. And a regeneration unit 220a for regenerating the application to include information, and a providing unit 230a for providing the regenerated application to the user device.

Here, the analysis unit 210a has a configuration including an analysis module 211a for extracting the components of the application, and a decomposition module 212a for disassembling the components of the application. In addition, the regeneration unit 220a has a configuration including an insertion module 221a for inserting the components of the software development kit and a regeneration module 222a for regenerating the application.

In this regard, each component of the application providing apparatus 200a including the analyzing unit 210a, the regenerating unit 220a, and the providing unit 230a may be implemented as a software module executed by a processor, or It can be implemented by the combination of.

The analysis unit 210a analyzes the components of the application that has been developed by the application developer, and extracts a plurality of activities for performing each execution procedure established in the corresponding application.

At this time, the analysis module 211a extracts the authorization information and the activity of the application from the manifest file representing the components of the application.

In this regard, the disassembly module 212a disassembles the detailed class file of the application activity and extracts resource files included in the application.

The regeneration unit 220a regenerates the application by inserting the advertisement activity information for acquiring the advertisement content into the start activity among the identified plurality of activities.

At this time, the insertion module 221a inserts a class file of the software development kit for obtaining and displaying the advertisement content from the advertisement platform device 100a, and inserts a resource file required by the software development kit.

In addition, the insertion module 221a adds new authority information when there is insufficient authority information necessary for executing the software development kit.

The insertion module 221a further inserts other activity information required for the execution of the software development kit, and changes the start activity of the application to the activity of the software development kit.

In this regard, the regeneration module 222a generates a binary of the application by compiling and building by using files extracted from the application and files added and changed with respect to the software development kit.

The regeneration module 222 finally regenerates the application by performing a signature process for distributing the application.

The providing unit 230a provides the regenerated application to the user device 300a to acquire and display the advertisement content when the application is executed.

In this regard, the user device 300a performs the execution procedure of the start activity changed to the activity of the software development kit according to the execution of the regenerated application, and thus the activity of the software development kit is directly executed to execute the advertisement platform device 100a. Ad content is obtained from the display and displayed on the screen.

As described above, according to the advertisement service system and the application providing apparatus according to an embodiment of the present invention, in the application providing apparatus 200a, the application is inserted such that the advertisement activity information for acquiring the advertisement content is inserted into the start activity of the application. By regenerating and providing the content to the user device 300a, the user device 300a obtains and displays the advertisement content from the advertisement platform device 100a when the specific activity is executed, thereby obtaining the advertisement content in the application development stage. It is possible to provide a smooth advertising service without applying a software development kit.

Hereinafter, an advertisement service system according to another embodiment of the present invention will be described with reference to FIGS. 3 and 4.

3 is a diagram illustrating an advertisement service system according to an embodiment of the present invention.

As shown in FIG. 3, the advertisement service system according to an exemplary embodiment of the present invention includes a user device 100b for obtaining and displaying advertisement content, and an advertisement platform device for providing advertisement content to the user device 100b. 200b).

Here, the user device 100b refers to a user device for requesting and receiving advertisement content from the advertisement platform device 200b through execution of an application, and the present invention is limited to all of the devices capable of executing the application related to the advertisement content. Can be.

In this regard, the application is equipped with a software development kit (SDK) for obtaining the advertising content from the advertising platform device (200b).

In addition, the advertisement platform apparatus 200b stores a plurality of advertisement contents corresponding to the application of the user apparatus 100b, and the advertisement contents suitable for the user apparatus 100b in response to a request for advertisement contents from the user apparatus 100b. Refers to a server for providing.

Meanwhile, according to another embodiment of the present invention, the user device 100b requests the advertisement content from the advertisement platform device 200b according to the execution of the application, and the advertisement platform device 200b receives the user device 100b. Extracts the advertising content corresponding to the application running in the user device 100b.

In this regard, in order to acquire the advertising content in the application installed in the user device 100b, a software development kit for acquiring the advertising content as described above should be mounted in the process of developing the application.

Therefore, in another embodiment of the present invention, a method for providing a smooth advertising service without applying a software development kit for acquiring the advertising content for each application is proposed, which will be described in detail below.

The user device 100b checks the execution request for the specific application.

More specifically, the user device 100b confirms that an execution request for a specific application is received among the mounted applications.

In this case, the user device 100b activates the standby screen including the execution icon of the specific application through execution of a home application providing a standby screen, and when the execution icon selection is selected, through the home application. Check the execution request for the specific application.

Thus, the user device 100b requests the advertisement content for the specific application requested to be executed.

More specifically, when the execution request for a specific application is confirmed, the user device 100b determines whether the advertisement content is required in the specific application, and if the advertisement content is required as a result of the determination, the software developed in the home application is developed. Advertising kits are requested to the advertising platform device 200b through the kit.

In this regard, the advertisement platform device 200b provides the advertisement content to the user device 100b.

More specifically, the advertisement platform device 200b identifies the specific application that requested the advertisement content based on the application identification information included in the request, according to the advertisement content request received from the user device 100b.

In addition, the advertisement platform device 200b extracts the registered advertisement content from the advertiser corresponding to the specific application and provides the extracted advertisement content to the user device 100b.

Thus, the user device 100b displays the advertisement content provided from the advertisement platform device 200b.

More specifically, the user device 100b receives the advertisement content provided from the advertisement platform device 200b through a software development kit mounted in a home application and displays the set advertisement time.

Thereafter, the user device 100b executes a specific application.

More specifically, the user device 100b executes the specific application requested to be executed when it is determined that the set advertisement time has elapsed or when the user's viewing of the advertisement content is completed or canceled and the display operation of the advertisement content is finished.

Hereinafter, the configuration of the user device 100b according to another embodiment of the present invention will be described in more detail with reference to FIG. 4.

That is, the user device 100b according to another embodiment of the present invention obtains the advertisement content for the specific application provided by the confirmation unit 110b for confirming the execution request for the specific application and the advertisement platform device 200b. The linking unit 120b includes a display unit 130b for displaying the obtained advertisement content, and an execution unit 140b for executing the specific application.

Here, each component of the user device 100b including the above-described confirmation unit 110b, the interlocking unit 120b, the display unit 130b, and the execution unit 140b may be a processor or software development mounted on the above-described home application. It may be implemented as a software module executed by the kit, or by a combination thereof.

The confirmation unit 110b confirms an execution request for a specific application.

More specifically, the checker 110b confirms that an execution request for a specific application is received among the mounted applications.

In this case, the checker 110b activates the standby screen including the execution icon of the specific application through execution of a home application that provides a standby screen, and when the execution icon selection is selected, through the home application. Check the execution request for the specific application.

In addition, when the execution request for the specific application is confirmed, the identification unit 110b determines whether the advertisement content is required in the specific application, and when the determination result requires the advertisement content, the interlocking unit 120b may determine the advertisement content. Ask.

On the other hand, if it is determined that the advertising content is not required in the specific application, the identification unit 110b causes the execution unit 140b to execute the specific application without a separate advertisement content acquisition process.

Here, the home application is an application for providing a standby screen to the user device 100b as described above, and serves as a shell for executing a plurality of applications mounted on the user device 100b.

In addition, the home application is equipped with a software development kit for acquiring the advertising content for the application that requires the advertising content of the plurality of applications mounted on the user device (100b), thereby interworking with the advertising platform device (200b) do.

Thus, the interlocking unit 120b requests advertisement content for a specific application requested to be executed.

More specifically, the interlocking unit 120b requests advertisement content from the advertisement platform device 200b through a software development kit mounted on a home application.

At this time, the interworking unit 120b transmits an advertisement content request including application identification information for identifying the specific application to the advertisement platform apparatus 200b, thereby causing the advertisement platform apparatus 200b to execute the application identification information based on the application identification information. The target application that requested the advertisement content can be identified.

In this regard, the advertisement platform device 200b extracts the registered advertisement content from the advertiser corresponding to the specific application and provides the extracted advertisement content to the user device 100b.

The display unit 130b displays the advertisement content provided from the advertisement platform device 200b.

More specifically, the display unit 130b receives the advertisement content provided from the advertisement platform device 200b through a software development kit mounted in a home application and displays the set advertisement time.

The execution unit 140b executes the specific application requested to be executed when the display operation of the advertisement content is terminated.

More specifically, the execution unit 140b determines that the display operation of the advertisement content is ended on the display unit 130b when the set advertisement time has elapsed or when the user's viewing of the advertisement content is completed or canceled, the execution request is specified. Run the application.

In this regard, the interlocking unit 120b transmits to the advertisement platform apparatus 200b a state in which the set advertisement time has elapsed or the user's viewing of the advertisement content is completed or canceled so that the display operation of the advertisement content is terminated. It can be stored as historical information available as information.

As described above, according to the advertisement service system and the advertisement platform device according to another embodiment of the present invention, to obtain the advertising content from the advertisement platform device 200b only a home application that provides a standby screen to the user device 100b. Equipped with the software development kit for the application, and by using this to obtain and display the advertising content corresponding to the execution time of each application that requires the content, smooth advertising services without applying the software development kit to obtain the advertising content for each application Can provide.

Hereinafter, the advertisement service method according to an embodiment of the present invention will be described with reference to FIGS. 5 and 6. Here, for the convenience of description, the configuration shown in FIGS. 1 and 2 described above will be described with reference to the corresponding reference numerals.

First, the operation flow in the advertisement service system according to an embodiment of the present invention will be described with reference to FIG. 5.

First, the application providing apparatus 200a analyzes a component of an application that has been developed by an application developer, and extracts a plurality of activities for performing each execution procedure established for the corresponding application (S110a-S120a).

Then, the application providing apparatus 200a inserts the advertisement activity information for obtaining the advertisement content into the start activity among the identified plurality of activities and regenerates the application (S130a-S140a).

Then, the application providing device 200a provides the regenerated application to the user device 300a (S150a).

Furthermore, the user device 300a performs the execution procedure of the starting activity in which the advertisement activity information is inserted according to the execution of the regenerated application, thereby obtaining the advertisement content from the advertisement platform apparatus 100a and displaying it on the screen (S160a-S200a). ).

At this time, the user device 300a performs the execution procedure of the start activity changed to the activity of the software development kit according to the execution of the regenerated application, and the activity of the software development kit is directly executed to advertise the advertisement platform device 100a. The content is obtained and displayed on the screen.

Hereinafter, an operation of the application providing apparatus 200a according to an embodiment of the present invention will be described in detail with reference to FIG. 6.

First, the analysis module 211a extracts the authority information and the activity of the application from the manifest file representing the components of the application (S310a).

Thereafter, the disassembly module 212a disassembles the detailed class file of the application activity and extracts resource files included in the application (S320a).

Then, the insertion module 221a inserts a class file of the software development kit for obtaining and displaying the advertisement content from the advertisement platform device 100a, and inserts a resource file required by the software development kit (S330a).

Next, the insertion module 221a adds new authority information when the authority information necessary for the execution of the software development kit is insufficient (S340a).

The insertion module 221a further inserts other activity information required for the execution of the software development kit and changes the start activity of the application to the activities of the software development kit (S350a-S360a).

Further, the regeneration module 222a compiles and builds the files extracted from the application and files added and changed with respect to the software development kit to generate a binary of the application (S370a).

The regeneration module 222 finally regenerates the application by performing a signature process for distributing the application (S380a).

Thereafter, the providing unit 230a provides the regenerated application to the user device 300a to acquire and display the advertisement content when the application is executed (S390a).

As described above, according to the advertisement service method and the operation method of the application providing apparatus according to an embodiment of the present invention, in the application providing apparatus 200a, advertisement activity information for acquiring the advertisement content is inserted into the start activity of the application. By regenerating the application to provide to the user device 300a, the user device 300a to obtain and display the advertising content from the advertising platform device (100a) when the specific activity is executed, thereby displaying the advertising content in the application development stage It is possible to provide a smooth advertising service without applying a software development kit to acquire.

Hereinafter, the advertisement service method according to an embodiment of the present invention will be described with reference to FIGS. 7 and 8. Here, for the convenience of description, the configuration shown in FIGS. 3 and 4 described above will be described with reference to the corresponding reference numerals.

First, an operation flow in an advertisement service system according to another exemplary embodiment of the present invention will be described with reference to FIG. 7.

First, the user device 100b activates a standby screen including an execution icon of the specific application through execution of a home application providing a standby screen, and when the execution icon selection is selected, through the home application. Check the execution request for the specific application (S110b-S120b).

Then, when the execution request for the specific application is confirmed, the user device 100b determines whether the advertisement content is required in the specific application. When the determination result is that the advertisement content is required, the software development kit mounted in the home application is determined. Through the advertisement platform device 200b to request the advertising content (S130b-S140b).

Accordingly, the advertisement platform apparatus 200b checks the specific application that requested the advertisement content based on the application identification information included in the request according to the advertisement content request received from the user apparatus 100b (S150b).

Then, the advertisement platform device 200b extracts the registered advertisement content from the advertiser in correspondence to the specific application and provides it to the user device 100b (S160b-S170b).

Accordingly, the user device 100b receives the advertisement content provided from the advertisement platform device 200b through the software development kit mounted in the home application and displays the advertisement content during the set advertisement time (S180b).

Subsequently, when the set advertisement time has elapsed or when the user's viewing of the advertisement content is completed or canceled and the display operation of the advertisement content is finished, the user device 100b executes the specific application requested to be executed (S190b-S200b). ).

Hereinafter, the operation of the advertisement platform device 100 according to another embodiment of the present invention will be described in detail with reference to FIG. 8.

First, the confirmation unit 110b confirms that an execution request for a specific application is received among the mounted applications (S210b-S220b).

In this case, the checker 110b activates the standby screen including the execution icon of the specific application through execution of a home application that provides a standby screen, and when the execution icon selection is selected, through the home application. The execution request for the specific application is checked (S230b).

Then, when the execution request for the specific application is confirmed, the identification unit 110b determines whether the advertisement content is required in the specific application, and, when the determination result, the advertisement content is requested, causes the interworking unit 120b to advertise. To request the content (S240b-S250b).

In this regard, the interlocking unit 120b requests advertisement contents from the advertisement platform device 200b through a software development kit mounted in a home application.

On the other hand, if it is determined that the advertising content is not required in the specific application, the identification unit 110b causes the execution unit 140b to execute the specific application without a separate advertisement content acquisition process (S240b, S280b). .

Furthermore, the display unit 130b receives the advertisement content provided from the advertisement platform device 200b through a software development kit mounted in the home application and displays the set advertisement time during the set advertisement time (S260b).

Subsequently, the execution unit 140b determines that the display operation of the advertisement content is ended on the display unit 130b when the set advertisement time has elapsed or when the viewing of the advertisement content is completed or canceled. To execute (S270b-S280b).

As described above, according to an advertisement service method and an operation method of an advertisement platform device according to another embodiment of the present invention, the advertisement content from the advertisement platform device 200b is provided only to a home application that provides a standby screen to the user device 100b. Equipped with a software development kit for acquiring the application, by using it to obtain and display the advertising content corresponding to the execution time of each application that requires the content, smoothly without applying the software development kit to obtain the advertising content for each application Advertisement services can be provided.

Meanwhile, the steps of the method or algorithm described in connection with the embodiments presented herein may be implemented directly in hardware, in a software module executed by a processor, or by a combination thereof. The software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM, or any other type of storage medium known in the art. An exemplary storage medium is coupled with the processor, such that the processor can read information from and write information to the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may be included in an ASIC. The ASIC may be included in the user device. In the alternative, the processor and the storage medium may reside as discrete components in a user device.

Although the present invention has been described in detail with reference to preferred embodiments, the present invention is not limited to the above-described embodiments, and the technical field to which the present invention belongs without departing from the gist of the present invention as claimed in the following claims. Anyone skilled in the art will have the technical idea of the present invention to the extent that various modifications or changes are possible.

According to the advertisement service system and method thereof, and an apparatus and an operation method thereof according to the present invention, it is possible to acquire and display advertisement content without applying a software development kit for acquiring the advertisement content. The invention is an industrially available invention because it is not only sufficient for the use of the related technology but also the possibility of marketing or operating the applied device as well as being practically obvious.

Claims

An analysis unit for identifying a plurality of activities for performing each specified execution procedure of the application; And

And a regeneration unit for regenerating the application such that a specific activity of the plurality of activities includes advertisement activity information for obtaining advertisement content.
The method of claim 1,

The application providing apparatus,

And providing a regenerated application to a user device, wherein the user device acquires and displays the advertisement content based on the advertisement activity information according to the execution of the specific activity of the regenerated application. Application providing device.
The method according to claim 1 or 2,

The regeneration unit,

Application provision comprising inserting a component of a software development kit (SDK) for acquiring and displaying the advertisement content from an advertisement platform device providing the advertisement content as the advertisement activity information in the specific activity. Device.
Confirmation unit for confirming the execution request for a specific application through a home application that works with the advertising platform device;

An interlocking unit for acquiring advertisement contents for the specific application provided by the advertisement platform device through the home application; And

And a display unit for displaying the obtained advertisement content.
The method of claim 4, wherein

The home application,

Providing a standby screen to the user device;

The verification unit,

And a execution request for the specific application through the idle screen provided by the home application.
The method of claim 5,

The user device,

And an execution unit configured to execute the specific application when the display operation of the advertisement content is terminated in the display unit.
An application regeneration step, wherein an application providing apparatus regenerates the application such that a specific activity among the plurality of activities for performing each specified execution procedure of the application includes advertisement activity information for obtaining advertisement content;

An application providing step of the application providing device providing the regenerated application to a user device;

An advertisement content request step of the user device requesting the advertisement content from an advertisement platform device based on the advertisement activity information according to the execution of the specific activity of the regenerated application;

An advertisement content providing step of providing, by the advertisement platform device, the advertisement content to the user device; And

And an advertisement content display step of displaying, by the user device, the advertisement content provided from the advertisement platform device.
An execution request confirmation step of confirming, by the user device, an execution request for a specific application through a home application interworking with the advertisement platform device;

An advertisement content request step of the user device requesting advertisement content for the specific application from the advertisement platform device through the home application;

An advertisement content providing step of providing, by the advertisement platform device, advertisement content for the specific application to the user device according to the advertisement content request; And

And an advertisement content display step of displaying, by the user device, advertisement content received from the advertisement platform device.
An application analysis step of identifying a plurality of activities for performing each specified execution procedure of the application; And

And an application regeneration step of regenerating the application such that a specific activity of the plurality of activities includes advertisement activity information for acquiring advertisement content.
The method of claim 9,

The method,

And providing the regenerated application to a user device, wherein the user device acquires and displays the advertisement content based on the advertisement activity information according to the execution of the specific activity. How the device works.
The method according to claim 9 or 10,

The application regeneration step,

Application provision comprising inserting a component of a software development kit (SDK) for acquiring and displaying the advertisement content from an advertisement platform device providing the advertisement content as the advertisement activity information in the specific activity. How the device works.
An execution request confirmation step of confirming an execution request for a specific application through a home application interworking with the advertisement platform device;

An advertisement content acquisition step of acquiring advertisement contents for the specific application provided by the advertisement platform device through the home application; And

And an advertisement content display step of displaying the obtained advertisement content.
The method of claim 12,

The home application,

Providing a standby screen to the user device;

The execution request confirmation step,

And a execution request for the specific application through the idle screen provided by the home application.
The method of claim 12,

The method,

And executing the specific application when the display operation of the advertisement content is terminated in the advertisement content display step.
Ad platform device for providing the advertising content;

An application providing apparatus for reproducing and providing the application to a user device so that a specific activity among a plurality of activities for performing each specified execution procedure of the application includes advertisement activity information for obtaining the advertisement content; And

And a user device for obtaining and displaying the advertisement content from the advertisement platform device based on the advertisement activity information according to the execution of the specific activity of the regenerated application.
Ad platform device to provide the advertising content for each application; And

When the execution request for a specific application is confirmed through the home application interworking with the advertisement platform device, the user device to obtain and display the advertising content for the specific application from the advertisement platform device through the home application. Advertising service system.