WO2012033430A1

WO2012033430A1 - Method for delivering and displaying content on a mobile device

Info

Publication number: WO2012033430A1
Application number: PCT/RU2010/000632
Authority: WO
Inventors: Никита Михайлович ДРОЗДОВ; Антон Валерьевич ПЕТУХОВ
Original assignee: Общество С Ограниченной Ответственностью " Центр Мобильной Рекламы"
Priority date: 2010-09-09
Filing date: 2010-10-28
Publication date: 2012-03-15
Also published as: RU2010137521A; RU2461145C2; EA201001277A1

Abstract

The invention relates to the field of content distribution, in particular to the distribution of advertising messages and images in the form of SMS, MMS or EMS for mobile devices. The technical result consists in providing a method for distributing content, in which the probability of a user familiarizing himself with personalized content is increased without detriment to the ease of use of the mobile device. The method for delivering and displaying content on a mobile device comprises: installing on the mobile device an original external program which is necessary for receiving, processing and displaying advertising and information messages in background mode; determining appropriate content for each specific mobile device; and delivering content from or on behalf of a content provider in the form of SMS, MMS or EMS. The messages are displayed, without prior notice, on the screen at the top of the user interface with the option of continued viewing of these messages on activation of screen backlighting of the mobile device, and current content is removed from the screen of the mobile device by means of an external action carried out on the device by the user.

Description

METHOD OF DELIVERY AND DISPLAY OF CONTENT

ON MOBILE DEVICE

The invention relates to the field of distribution of content, in particular advertising messages and images in the form of sms, mms or ems for mobile devices - phones with advanced functionality (smartphones) equipped with third-party developers of an operating system (OS) open for developing software (software), allowing Run any software (software) installed on the device in the background.

A known method of distributing content, characterized in that the message with the text of the content from the mobile terminal is sent to a server belonging to the print advertising medium, and the service server is adapted to receive content from the mobile terminal as an SMS or MMS message (RF application Ke2007105874 / 09, G06Q30 / 00, 07.19.2005).

A known method for providing notification of a change in service, which

relates to communication systems where methods for a digital transmission system are provided for transmitting a notification from a transmitter to a receiver or subscriber station. The notification can inform the user or subscriber about upcoming events, programs or services, about changes in current events, programs or services, about advertising, contain announcements about emergency situations, etc. In one example implementation of the known invention, the content is provided by the service providers of the delivery of SMS / MMS messages.

The presentation or content may vary depending on the type of presentation desired. For example, a notification or message may be received by a user or subscriber while receiving a corresponding program or service, and may be stored for later viewing or use. Alternatively, information notifications can be viewed as an overlay screen or split screen when the corresponding program or service is running. In this case, the notification information can be viewed simultaneously with the corresponding program or service (RF patent Ν "2394390, Η04Ν7 / 088, 10/03/2006).

A disadvantage of the known methods is the limited advertising opportunities, since the advertiser is not able to track the statistics of views of these messages. In addition, the proposed methods for delivering content do not allow profiling the audience (including by geography), do not guarantee 100% contact with the message (the message can be deleted from the screen when any random event occurs, for example, by pressing any button on the keyboard of a mobile device or receiving an incoming call) and do not provide a demonstration of multimedia messages on the device’s screen immediately at the time of delivery.

The technical result to which the invention is directed is the creation of such a method of distributing content that increases the likelihood of familiarizing the user with personalized content while maintaining the convenience of using a mobile device.

The specified technical result is achieved as follows.

A method of delivering and displaying content on a mobile device includes installing an original external program on a mobile device necessary to receive, process and display advertising information messages in the background, including, but not limited to: sending an SMS or USSD request to a short number followed by receiving a response SMS-message containing a hyperlink to the program download resource, mass mailing of SMS-messages containing a hyperlink to the program download resource or self-service program installation with web-pecypca, containing the necessary content, determining the appropriate content for each specific mobile device, delivering, delivering content from or on behalf of the content provider in the form of sms, mms or ems, displaying a message without prior notification on the screen on top of the user interface with the possibility of its further visual perception when activated screen illumination of a mobile device, removal of current content from the screen of a mobile device when the user is exposed to the device in a certain way.

External user influence on the device can be carried out by acting on the function keys of the mobile device and / or the area of the graphical interface of the active matrix screen, specially assigned to control this type of content.

At the same time, while the content is on the device’s screen, the functions “answer a call” and “call emergency services” are in working mode, the remaining functions of the mobile device are blocked.

Content is displayed on the screen of the mobile device, as a rule, on top of the user interface with the ability of user access to control the “answer a call” and “call emergency services” functions, other functions of the mobile device are not available for control. When an incoming call arrives when the content is on the screen of the mobile device, the function of displaying the caller ID (CLIP) is displayed on top of the content.

After the user interacts with the current content and removes it from the screen area of the mobile device, the standard management functions of the mobile device become available for its intended use.

As a mobile device, a cell phone with extended functionality (smartphone) can be used, equipped with an operating system (OS) open for development of software (software) by third-party developers, which allows you to run any software (software) installed on the device in the background, a personal digital assistant (PDA), a portable portable GPS device, or any combination thereof.

Content is a message in the form of advertisements, films, songs, ring tones, screensavers; games, video information, audio information, video / audio information, picture messages, text messages, digital messages, software applications, multimedia, social advertising, polls, reviews, weather information, or any combination thereof.

Content for each specific mobile device can be determined by the results of a user survey.

At the same time, the determination of the appropriate content for each specific mobile device is determined based on the user's parameters, including psychography, lifestyle, consumer activity of the user, characteristics of the mobile portable device, expressed user preferences, user search results, or any combination thereof.

Also, the determination of content suitable for delivery to each specific mobile device is based on the automatic determination of its geographical location with a given accuracy within the coverage area of the mobile communication network, provided by the functionality of the original program installed on the mobile device.

The method makes it possible for a user of a mobile device to perform actions related to content: connecting via a phone call to an object related to the content, or to an object that can receive content and / or transfer content to any object and / or establish a connection with a website related with content and / or receiving a downloadable file based on the information contained in the content and / or establishing a connection with the object associated with content and / or communication with an application that is associated with the content or can be obtained by the content.

Determining the geographical location allows you to send messages to the user about the most attractive nearby objects (shops, cultural sites, entertainment centers, etc.), which creates additional opportunities to bring personalized content to the attention of the user.

The method also provides for the collection of data regarding user actions related to the content, content evaluation by the user of the portable mobile device receiving the content.

In this case, the user may be charged and / or paid a fee, with the possibility of its conversion into the equivalent of payment for communication services or any other form of payment for goods and / or services and / or their equivalents.

The method is illustrated in the diagram (Fig. 1), where:

1 - Server part of the system

2 - Mobile device

3 - Mobile Provider Network

4 - Server process data transfer control device

5 - Content Management Device

6 - Server-side storage device

7 - Content Generation Device

8 - Device for controlling the data transfer process of a mobile device

9 - Content Manager

10 - Mobile device data storage device

1 1 - Interface device

12 - Payment block

13 - Geolocation block The method of delivery and display of content on a mobile device is implemented as follows.

The user of the mobile device, following the link to the program download resource, is sent to the data transfer process control device (4) of the server part (1) of the system, which transfers the program to the user’s mobile device (2) that implements the algorithms for presenting content, recording impressions and accounting interactions with content (for example, following a link or a call) set by content providers, as well as generating service messages sent to a content management device (5). The initial launch of the program is identified as a registration request in the system, and the user is identified by his selective number (CTN). During the registration process (and also possibly in further cases of interaction with advertising content) an interactive questionnaire is sent to the user containing questions, for example, about the user's personal attributes (gender, age, marital status, income level, etc.), answers to which will allow to direct to this user only the content that may interest him. Having accessed the questions of the online questionnaire, the user uses his mobile device to generate answers to the questions posed in the questionnaire and transmits through the data transfer process control device (8) to the system, where this message is identified as answers to the questionnaire questions and transmitted to the data storage device (6). At the same time, it is noted in the data storage device (6) that the registration of this user in the system has occurred, which means the consent of this user to receive content.

Based on the request received from the mobile device (2), geographical signs of the content display areas are transmitted via the network of the mobile communication service provider (3) to the mobile device (2). Mobile device (2) periodically checks its location with unit for determining the geographical position (13) and, when in the content display area, sends a message to the system through the data transfer process control device (8).

From the content generation device (7), the data storage device (6) receives content equipped with classification features (for example, only for women, only for single users, only for users with a specific phone model, etc.), geographical features (for example , geographical coordinates of the center of the display zone and the radius of the zone or a list of identifiers of base stations of the cellular operator (CelllD) located in the display zone, etc.) and display conditions (number of displays, date and time at which time h, etc.).

In the content management device (5), this message is identified as a user request for content with certain geographical features. The classification features of the content are compared with the classification features of the user and based on the results of the comparison (the signs must match) and taking into account the display conditions, they form the content block for the user personally and transfer them to the mobile device (2) through the network of the mobile communication service provider (2) using standard SMS / MMS / EMS messaging functions or any other delivery methods (for example, the Internet).

In the mobile device (2), these messages are identified as content, which is recorded by the data storage device (10) and displayed on the screen of the mobile communication device by the interface device (1 1). The content should remain on the screen of the mobile communication device until you press a certain key on the mobile device intended to interact with the content (for example, “close”, “follow the link” or “call”), and / or impact on the area intended for interaction with the content active screen matrix. The content display control device (9) captures the fact of user interaction with the content, and the corresponding information is recorded in the data storage device (U).

At a certain point in time specified by the data transfer process control devices (4 and 8) (for example, taking into account the busy network of the mobile service provider or immediately after the show), the content display control device (9) generates a message consisting of an indication of the number of views of the corresponding content and the number of interactions with the content, and transfers it to the data transfer process control device (8) for transmission to the system.

In the system, this message is identified as information about the number of views and interactions and is transmitted for appropriate processing to the content management device (5) and for recording to the data storage device (6). Based on the results of calculating the number of views, the number and types of interactions with content in the content management device (5), data is generated based on which the remuneration is paid to the user of the mobile device and mutual settlements with advertising providers.

Above is the best option for implementing the claimed method and system, but not the only possible one.

Claims

CLAIM

1. A method of delivering and displaying content on a mobile device, including installing an external program on a mobile device that provides the ability to receive, process and display advertising and information messages in the background for each specific mobile device, delivering content on or on behalf of the content provider in the form sms, mms or ems and displaying the message on the screen on top of the user interface, with the possibility of its visual perception when activating the screen backlight of the mobile device and removing a wound to the mobile device due to external user exposure to the device.

2. The method according to claim 1, in which the determination of content for each specific mobile device is determined based on its geographical location with a given accuracy within the coverage area of the mobile network

3. The method according to p. 1, in which a mobile phone with advanced functionality (smartphone) is used, equipped with an operating system (OS) open for development of software (software) by third-party developers, which allows you to run any software installed on the device (software) ) in the background, a personal digital assistant (PDA), a mobile portable GPS device, or any combination thereof.

4. The method according to p. 1, in which the external influence of the user on the device is carried out by acting on the functional keys of the mobile device and / or the area of the graphical interface of the active matrix screen, specially assigned to control this type of content.

5. The method according to claim 1, in which, while the content is on the device’s screen, the functions “answer a call” and “call emergency services” are in operation, the remaining functions of the mobile device are blocked.

6. The method according to claim 1, in which the content is displayed on the screen of the mobile device on top of the user interface with the ability of user access to control the functions "answer a call" and "call emergency services", the rest of the functions of the mobile device for management are not available.

7. The method according to claim 1, wherein a mobile phone uses a cell phone, a personal digital assistant (PDA), a portable GPS portable device, or any combination thereof.

8. The method according to claim 1, wherein the content is a message in the form of an advertisement, film, song, ringtone, screen saver; games, video information, audio information, video / audio information, picture messages, text messages, digital messages, software applications, multimedia, social advertising, polls, reviews, weather information, or any combination thereof.

9. The method according to claim 1, suitable content for each specific mobile device is determined by the results of a user survey.

10. The method according to claim 1, wherein determining the appropriate content for each specific mobile device is determined based on the user's parameters, including psychography, lifestyle, user purchasing activity, characteristics of the mobile portable device, expressed user preferences, user search results, or any one of them combination.

1 1. The method according to claim 1, including the possibility of the user performing a mobile device actions related to content: connecting via a phone call to an object associated with content, or with an object that can receive content and / or transfer content to any object and / or establish a connection with a website related to the content and / or receive a downloadable file based on the information contained in the content and / or establish communication with the object related to the content and / or establishing a connection with the application that is associated with the content or can be obtained by the content.

12. The method of claim 10, including collecting data regarding user actions related to the content, evaluating the content by the user of the portable mobile device receiving the content.

13. The method according to p. 1, in which for each display of content on a mobile device, the user receives bonus points that can be used by him to calculate for services.