WO2012024811A1

WO2012024811A1 - System and method for text messaging with embedded advertising message

Info

Publication number: WO2012024811A1
Application number: PCT/CL2010/000032
Authority: WO
Inventors: Francisca Pilar Varela Thiermann; Roberto Alejandro Musso Molina
Original assignee: Third Screen Ventures Spa
Priority date: 2010-08-25
Filing date: 2010-08-25
Publication date: 2012-03-01

Abstract

The invention in question relates to a messaging system (1) for sending free text messages via a mobile device, with associated advertising, which comprises: a first mobile device (2) associated with a mobile number NM1 of a first user; a second mobile device (3) associated with a mobile number NM2 of a second user; a communication line (5, 25) that connects said first mobile device (2) to a mobile telephony provider company (6) which is within the mobile system (7), other telephony companies (8, 9) also operating within said system; a communication line (16) that connects said second mobile device to said mobile system (7); a communication line (10, 15) that connects the mobile telephony provider company (6) to a company that provides mobile services (11); a communication line (12, 14) that connects the company that provides mobile services (11) to a free messaging service company (13) which is identified by a first numerical prefix PN1; a communication line (17, 18) that connects said free messaging service company (13) to a public network (19); a communication line (20, 21) that connects said public network (19) to firms or companies that wish to advertise (4); and a communication line (22, 23) that connects said public network (19) to a user access medium (24). This invention also relates to the method for sending free text messages plus advertising.

Description

SYSTEM AND METHOD OF TEXT MESSAGE WITH ADVERTISING MESSAGE INSERT DESCRIPTIVE MEMORY

The present invention relates to a system and method for sending free text messages through a mobile device, with associated advertising. The messaging system consists of a first mobile device that has an associated mobile number NM1 of a first user, who sends a short text message or SMS with advertising inserted within the (associated) message of the companies or companies that wish to advertise , to a second mobile device that has an associated mobile number NM2 of a second user. The first user puts a first numerical prefix PNl before the mobile number NM2, sending said message through its communication line to its mobile telephone provider. The mobile phone provider company is connected to a mobile service provider company, which filters the messages that have the first numerical prefix PNL, and sends them through the communication line to the free messaging provider, who verifies if said first user has available SMS associated companies or companies that wish to advertise, where said first user has previously registered and said companies or companies that wish to advertise have provided advertising campaigns and promotions that they wish to make, by text messages. After that, said message is sent to said second device, if said first user has SMS available, adding to said message an advertising text (inserted within the message). BACKGROUND OF THE INVENTION

A person is daily subjected to 2,000 advertising impacts of which only 4 have positive reminders, the effectiveness rates in media such as television, press and publicity advertising are low due to their low segmentation capacity. Although the Internet channel is a smarter medium that offers adequate segmentation to attract users, Facebook and Google Ads are good examples of this, it has the disadvantage that Internet and Broadband penetration in Latin American countries mainly remains low and it is not a means of democratic access. In this context, the present invention proposes an advertising medium in a highly massive and democratic channel, which in the case of Chile reaches 107% penetration (Entel Summit 2010), we refer to the mobile phone. The text message is the data application with more users in the world, currently has 3,000 million users in the world, in contrast to the 1300 and 500 million users of e-mail and Facebook respectively. Regarding the use of the mobile phone and its applications, the target segment of the service, aimed mainly at 12 and 35 years, on average they use to communicate mostly the text message that calls, consequently a means of advertising through the mobile phone It is an appropriate way to deliver value and capture the attention of those users.

In the state of the art, there are patent documents, which disclose systems and methods for processing text messages on phones. For example, EP 1576792 (Tindall) dated September 21, 2005, discloses a method of filtering text messages in a communication device. The method of filtering text messages includes the steps of: (a) introducing a set of rules; (b) read an incoming message; (c) modify the message if that message violates a rule in the rule set; and (d) show the modified message; where the set of rules comprises a plurality of rules, each of which refers to a respective predetermined message content, characterized in that the text message is received by a mobile device of telecommunications and the set of rules is introduced into the telecommunications device by downloading the set of rules from a network operator.

WO 02/058417 (Kahn et al.) Dated July 25, 2002, discloses a procedure and a system for sending a message from a sender to a recipient. The sender normally uses a landline or mobile phone to call one of several possible numbers, each of which includes a code that corresponds to a predetermined message. Indeed, the sender transmits a message request to a call center by dialing the chosen number. The code in the message request is associated with the data corresponding to the required message and the data is transmitted to the recipient, who will normally use a mobile phone, as a text message in short message format. If the sender is known to the recipient of the data in the message, usually the sender's phone number, it may be associated with the data stored in the recipient's phone, usually the sender's name. Alternatively, the sender can access a web page to associate such data with their telephone number for inclusion in the message sent to the recipient.

EP 1380183 (Harding) dated January 14, 2004, discloses Procedure for managing text message traffic in a telecommunications service apparatus for processing text messages in a mobile telephone network, the procedure comprising the following steps : routing of certain text messages to a first usable sending means to attempt to send text messages without passing through a storage and retransmission function and routing of other text messages to a second sending means that provide a function of storage and retransmission to make repeated attempts to send the text messages, characterized in that the text messages are sent selectively to said first or said second means of sending depending on the specific attributes of the text messages. Document EP 2312429 (Provost) dated February 12, 2003, discloses a confirmation system for reading a message sent by a sending terminal and received at a recipient mobile terminal, said sending terminal comprising means for: (A) providing a identifier of the recipient mobile terminal, (B) generate a text of the message to be sent, (C) indicate at least one parameter that defines a return mode of reading response of said message, said recipient mobile terminal comprising means for: (a) display said message sent by the sending terminal, (b) send a read confirmation of said message in accordance with the indicated return mode, said at least one parameter comprising an identifier associated with a terminal to which said read confirmation is directed.

Document ES 2311326 (Torrero at al.) Dated December 17, 2009, discloses a method and system for sending promotional information to mobile devices based on the recognition of visual patterns or objects. The user accesses promotional information in multimedia format (text, video, images, etc.) related to an advertising or promotional campaign from the recognition of the image captured by the camera of a mobile device. The system recognizes within the image a pattern or object associated with the campaign (logo, graphic, announcement on a fence) and sends the user through an SMS, MMS, or any method compatible with the device, information related to the advertising campaign or promotional

Document ES 2319840 (Bernat) dated May 12, 2009, discloses a system comprising a plurality of media interconnected with each other by means of powerful software, comprising a content management center provided with the corresponding software, interactive audiovisual support media that they are constituted by a multiple and simultaneous representation screen of images, contents, advertising, and others, of great dimensions for interiors and / or exteriors, and that is provided with an optical system of LEDs or optical fiber, and that incorporates for their relation with the interactive environment Bluetooth sensors, WLAN connectivity, and SMS messages for real-time downloading, on request, by the user-audience, through mobile telephony terminals, PDAs and / or laptops, and Internet media that wirelessly communicate the set. None of the systems or methods disclosed in the prior art, proposes the sending of free text messages, to which advertising is added, from a sender where the recipient of the message, receives said advertising from a known issuer .

Additionally, the system and method of the invention does not require the download and specific installation of specialized software on any of the mobile devices, which allows said system and method to operate on any mobile device independent of its technology, a situation that increases the range in the coverage of the service provided.

DESCRIPTION OF THE INVENTION

The present invention relates to a messaging system for sending free text messages through a mobile device, with associated advertising, comprises a first mobile device that has its mobile number NM1 associated with a first user; a second mobile device that has an associated mobile number NM2 of a second user; a communication line connecting said first mobile device with a mobile telephone provider, which is within the mobile system, where other telephone companies also operate; a communication line connecting said second mobile device, with said mobile system; a communication line that connects the mobile phone provider company with a mobile service provider company; a communication line that connects a mobile service provider company with a free messaging provider company that is identified with a first numerical prefix PN1; a communication line connecting said free messaging company with a public network; a communication line that connects said public network with companies or companies who want to advertise; and a communication line that connects said public network with half access for the user. The method comprises the steps of: (a) sending a text message from a first mobile device that has an associated mobile number NM1 of a first user, who sends a short text message or SMS to a second mobile device that has a number associated with it mobile NM2 of a second user, where the first user puts a first numerical prefix PN1 before the mobile number NM2, sending said message through their communication line to their mobile telephone provider, which is within the mobile system, where they operate also, other telephone companies; (b) transmit said message with the number PN1-NM2 from the mobile telephone provider, to a mobile service provider; (c) filter the first numerical prefix PN1; (d) transmit said message with the number PN1-NM2 from said mobile service provider company to the free messaging company; (e) verify if said first user who has said first mobile device that has an NM1 mobile number associated, has SMS available associated companies or companies that wish to advertise, where first user has previously registered and said companies or companies that wish to make advertising have provided advertising campaigns and promotions that they wish to carry out, by means of text messages; and (f) send said message to said second device, if said first user has SMS available, adding an advertising text to said message.

The present invention presents a manifest

BRIEF DESCRIPTION OF THE DRAWINGS

The accompanying drawing, included to provide greater compression of the invention, constitutes part of this description and the preferred embodiment of this invention. Figure 1 shows a schematic view of the system for sending free text messages through a mobile device, with associated advertising. DESCRIPTION OF THE INVENTION

The present invention relates to a system and method for sending free text messages through a mobile device, with associated advertising.

The messaging system (1) is basically made up of a first mobile device (2) that has an associated mobile number NM1 of a first user, who sends a short text message or SMS with associated advertising of the companies or companies that wish to make advertising (4), to a second mobile device (3) that has an associated mobile number NM2 of a second user.

The first user of the first mobile device (1) sends a text message to the second user who has the second mobile device (3) with a mobile number NM2. The first user puts a first numerical prefix PNl before the mobile number NM2, sending said message through their communication line (5) to their mobile telephone provider (6), which is within the mobile system (7), where they operate also, other telephone companies (8, 9). The mobile phone provider company (6) is connected to a mobile service provider company (11) through a communication line (10), which filters the messages that have the first numerical prefix PNl, and sends them through from the communication line (12) to the free messaging company (13) identified with said first numerical prefix PNl.

The first user of the first mobile device (1) and the companies or companies that wish to advertise (4) must be previously registered with the free messaging company (13). Companies or companies that wish to advertise (4), have access to the website said company providing free messaging (13) through a communication line (21) that is also connected to a public network (19), such as the Internet, where they must (administer) provide the advertising campaigns and promotions they wish to carry out, incorporating relevant user segmentation information to which they wish to benefit from free messages. The segmentation provided by the service is gender of the user, age of the user, commune or city of residence of the user. The first user, through the first mobile device (1) or through a communication line (23) connected to a public network (19) by means of user access (24), is assigned (must adhere) to one or several advertising campaigns of companies or companies that wish to advertise (4).

The free messaging company (13), upon receiving the text message of the first mobile device (1) that has its mobile number NM1 associated and that has sent said message to the second user with the number PN1-M2, through means verification, verifies if said first user has been assigned to a campaign, if the campaign is in force and how many messages are available within the free messaging company (13), to use the SMS and send them free of charge to the NM2 destination number of the Second user If said user has SMS available, the text message sent to the PN1-NM2 number is inserted advertising in the original body of said text message, and then the sender's message plus advertising is sent to the destination number as if the SMS was sent by the sender of the message. This message with advertising is sent by the free messaging company (13) through the communication line (14) to the mobile service provider (11), which in turn transmits said message plus advertising to the provider company of mobile telephony (6) through the communication line (15). The message plus advertising is delivered by the mobile phone provider (6), to the mobile phone system (7), who sends the text message plus advertising via the communication line (16) to the second mobile device (3 ) which has the number NM2 associated, appearing on said second mobile device (3), that the message with advertising has been sent by the first mobile device (2) that has the number NM2 associated.

The SMS can have a total of 160 characters and the messages offered by the free messaging company (13) are shared 80 characters for the user Registered and 80 characters for the advertising campaign of companies or companies that want to advertise and that is financing the value of the message (4). The free messaging company (13) informs users that they have 80 characters available, if users write more than the limit, the SMS is cut by advertising. If the advertising has fewer characters, this difference is given to the user. If the user enters less than 80 characters, the advertising goes immediately to the end of the user's SMS, not at the end of the 80 characters. This aims to have the advertising read as part of the SMS sent by the first user, which can be, for example, a friend. The message is separated from advertising with characters such as "/", etc.

The fact of making an SMS sending platform with previously subscribed users, allowed by the mobile company, and segmented by fields such as gender, age and commune or city of residence, generates high value advertising for the brand, which is enabled to send relevant information and publicity to users who really comply with their profile.

Companies or companies that wish to advertise (4) can enter and manage their own campaigns autonomously within the system of the free messaging company (13), through the communication line (21), which connects them to a public network (19), such as the internet, where the free messaging company (13) is also connected through the input and output connections (17, 18). Within the campaign options, companies or companies that wish to advertise (4) can segment users by gender, age and community. When registering a campaign, the phrase to be publicized is also defined. Subsequently, the administrator approves the campaign for users to participate in it. Once the campaign is underway, the advertisers can see progress reports on the website of the free messaging company (13) through the communication line (20). Users can sign up for the service by sending a message to the first numerical prefix PN1, for example with their data on age, sex, area of residence, among others. This message is sent through your communication line (5) to your mobile phone provider company (6), which is within the mobile system (7). The mobile telephone provider (6), the message via the mobile provider (11), which filters the messages that have the first numerical prefix PN1, and sends them through the communication line (12) to the free messaging company (13). The free messaging company (13) processes the user's data and sends a message with the reception and registration to the first mobile device (2) by means of a second numerical prefix PN2 to the number NM1, through the communication line (14) to the mobile service provider (11) that filters the messages of the second numerical prefix PN2, which also identifies the free messaging company (13), and transmits them to the mobile phone provider (6) through the communication line (15). The message with the reception and registration is delivered by the mobile telephone provider (6), to the first user of the first mobile device (2) that has the MNl number, through the communication line (25).

The user can also register on the website of the company providing free messaging (13) through a user means (24) through a communication line (23), where they can also see in which campaign they are participating , modify your data and invite your friends to participate as well. You can also check balances on the website of the free messaging company (13) through the communication line (22).

Claims

1.- A messaging system (1) to send free text messages through a mobile device, with associated advertising, CHARACTERIZED because it comprises:

a first mobile device (2) that has associated its mobile number NM1 of a first user;

a second mobile device (3) having an associated mobile number NM2 of a second user;

a communication line (5, 25) connecting said first mobile device (2) with a mobile telephone provider company (6), which is within the mobile system (7), where other telephone companies also operate (8, 9);

a communication line (16) connecting said second mobile device, with said mobile system (7);

a communication line (10, 15) that connects the mobile phone provider (6) with a mobile service provider (11);

a communication line (12, 14) that connects a mobile service provider (11) with a free messaging provider (13) that is identified with a first numerical prefix PN1;

a communication line (17, 18) connecting said free messaging company (13) with a public network (19);

a communication line (20, 21) that connects said public network (19) with companies or companies that wish to advertise (4); Y

a communication line (22, 23) that connects said public network (19) with half access (24).

2. A messaging system (1), according to claim 1, CHARACTERIZED in that said free messaging company (13) has verification means that verify if said first user has an advertising campaign available to use the text messages and send them free of charge. to the destination number NM2 of the second user by adding in the body of said text message, an advertising message inserted from one of said companies or companies that wish to advertise (4).

3. A messaging system (1), according to claim 1 or 2, CHARACTERIZED in that said free messaging company (13) has a second identifier that is a second numerical prefix PN2, to respond to the messages of the first user.

4. A messaging system (1), according to claim 1, 2 or 3, CHARACTERIZED because the public network (19) is internet.

5. A method to send free text messages through a mobile device, with associated advertising, CHARACTERIZED because it comprises the stages:

(a) send a text message from a first mobile device (2) that has an associated mobile number NMl of a first user, who sends a short text message or SMS to a second mobile device (3) that has a mobile number associated NM2 of a second user, where the first user puts a first numerical prefix PNl before the mobile number NM2, sending said message through its communication line (5) to its mobile telephone provider (6), which is within the mobile system (7), where other telephone companies also operate (8, 9);

(b) transmit said message with the number PN1-NM2 from the mobile telephone provider (6), to a mobile service provider (11);

(c) filter the first numerical prefix PNl; (d) transmit said message with the number PN1-NM2 from said mobile service provider (11) to the free messaging company (13);

(e) verify if said first user who has said first mobile device (2) that has an associated mobile number NM1, has available SMS associated companies or companies that wish to advertise (4), where said first user has previously registered and said companies or companies that wish to advertise (4) have provided advertising campaigns and promotions that they wish to make, by means of text messages; Y

(f) send said message to said second device (3), if said first user has SMS available, adding an advertising text to said message.

6. A method according to claim 5, CHARACTERIZED in that the companies or companies that wish to advertise (4), provide advertising campaigns and promotions that they wish to carry out through the website of said free messaging company (13).

7. A method according to claim 6, CHARACTERIZED in that said first user, through first mobile device (1) or through a public network (19) by means of user access (24), adheres to one or more campaigns of the companies or companies that wish to advertise (4).

A method according to claim 5, 6 or 7, CHARACTERIZED because in step (f) said message with advertising is sent by the free messaging company (13) to the mobile service provider (11), who at the same time it transmits said message plus publicity to the mobile telephone provider (6).

9. A method according to claim 8, CHARACTERIZED in that said message plus advertising is delivered by the mobile telephone provider (6), to the mobile telephone system (7), who sends the text message plus advertising to the second mobile device ( 3) which has the number NM2 associated, appearing on said second mobile device (3), said message with advertising sent by the first mobile device (2) that has the number NM2 associated.

10. A method according to any of claims 5 to 9, CHARACTERIZED because the messages have a total of 160 characters, wherein the messages sent by the free messaging company (13) are shared 80 characters for the registered user and 80 characters for the advertising campaign of companies or companies that wish to advertise (4).

11. A method according to claim 10, CHARACTERIZED in that the free messaging company (13) informs users that they have 80 characters available, if users write more than the limit the SMS is cut by advertising.

12. A method according to claim 11, CHARACTERIZED because if the advertising has fewer characters, the difference is given to the user.

13. A method according to claim 12, CHARACTERIZED because if the user enters less than 80 characters, the advertising is added immediately at the end of the user's SMS and not at the end of the 80 characters.

14. A method according to any of claims 10 to 13, CHARACTERIZED in that the message is separated from advertising with characters of the type "/".

15. A method according to any of claims 5 to 14, CHARACTERIZED in that said first users sign up for the service by sending a message to the first numerical prefix PN1 16. A method according to claim 15, CHARACTERIZED because the company providing free messaging (13 ) processes the user's data and sends a message with the reception and registration to the first mobile device (2) by means of a second numerical prefix PN2 to the number NM1. 17. A method according to any of claims 5 to 14, CHARACTERIZED in that said first users register on the website of the free messaging company (13) through a medium access (24), where they can also visualize in which campaign are participating. 18. A method according to any of claims 5 to 17, CHARACTERIZED because the text message sent to the number PN1-NM2 is inserted into the original body of said text message itself.