WO2011150696A1

WO2011150696A1 - Mobile multimedia broadcasting interactive service management method and system

Info

Publication number: WO2011150696A1
Application number: PCT/CN2011/071078
Authority: WO
Inventors: 刘斌
Original assignee: 中兴通讯股份有限公司
Priority date: 2010-06-02
Filing date: 2011-02-18
Publication date: 2011-12-08
Also published as: CN101877828A

Abstract

A mobile multimedia broadcasting interactive service management platform is disclosed in the present invention. The mobile multimedia broadcasting interactive service management platform includes an interactive content management module, an interactive content distribution module and a subscription management module; the interactive content management module is used to acquire interactive service files comprising interactive service information; the interactive content distribution module is used to transmit interactive service files to terminals; and the subscription management module is used to receive interactive service requests from the terminals, and forward the interactive service requests to an interactive service provider server or related data service platform. The present invention also discloses a mobile multimedia broadcasting interactive service management method. The present invention can effectively combine the interactive service with the mobile telephone television service, and add features of the mobile telephone television service on the basis of realizing the traditional interactive service configuration management, thus enabling the interactive service to be used in the mobile telephone television platform.

Description

Mobile multimedia broadcast interactive service management method and system

Technical field

The present invention relates to an interactive service based on mobile communication, and more particularly to a mobile media broadcast interactive service management method and system. Background technique

With the advent of the 3G era, broadband services have gradually been applied to mobile phones, such as mobile TV, downloads, traffic, navigation and so on. When people use various mobile phone services, the need for mutual communication and interaction becomes more and more obvious, such as voting, commenting, and so on. Operators also hope to increase their average revenue per user (Average Revenue Per User, ARPU) value through more value-added services. As a supplementary business of mobile phone services, interactive services have gradually been used. With the development of mobile phone services, interaction Business platforms and management systems will also be widely used.

The mobile TV interactive service refers to the interactive value-added function provided to the user on the basis of audio and video content in the mobile TV service by using the two-way channel of the mobile network. Mobile TV interactive services include two categories:

The first category refers to the interactive business based on the mobile TV business itself. Such as recommended business, voting comment business, shopping business;

The second category refers to the use of existing services on the live network through mobile TV interaction. For example, the streaming media-on-demand category, the color ring tone service guided by mobile TV, the whole music download service guided by mobile TV, and the group chat service guided by mobile TV.

Traditional interactive services are often based on the Internet or SMS, and it is difficult to use mobile TV interactive services.

Summary of the invention

The technical problem to be solved by the present invention is to propose a mobile multimedia broadcast interactive service management method and system for managing mobile multimedia broadcast interactive services.

In order to solve the above problems, the present invention provides a mobile multimedia broadcast interactive service management flat The mobile multimedia broadcast interactive service management platform includes an interactive content management module, an interactive content distribution module, and a subscription management module, wherein:

The interactive content management module is configured to: obtain an interactive business file, where the interactive business file includes interactive business information;

The interactive content distribution module is configured to: send the interactive service file to a terminal; the subscription management module is configured to: receive an interactive service request of the terminal, forward the interactive service request to an interactive service provider server or related Data service platform.

The interactive content management module includes:

An interactive business file uploading and storage unit configured to: receive and store interactive business files provided by an interactive service provider server;

An interactive business document review unit, which is configured to: Review whether the data in the interactive business file is in compliance.

The interactive content management module includes an interactive service file configuration unit, and is configured to: configure a time schedule of the interactive service file;

The interactive content distribution module includes an interactive service file issuance control unit and an interactive service information synchronization unit, where: the interactive service file issuance control unit is configured to: send the interactive service file to the office through the data broadcast system according to the time schedule table Or receiving the interactive service file request initiated by the terminal, and returning the interactive service file to the terminal in a point-to-point manner; the interactive service information synchronization unit is configured to: synchronize the interactive service information to the service guide (SG) server.

The subscription management module includes:

The service usage authentication unit is configured to: receive the interactive service request, perform service usage authentication when the interactive service request is a mobile TV interactive service request, and forward the interactive service request to the interactive service when the authentication is passed Providing a server; when the interactive service request is another data service interaction request, forwarding the interactive service request to a related data service platform.

The subscription management module includes a subscription relationship management unit, which is configured to: receive a user The interactive business ordering request, the business order management, the user's order relationship is saved, or the interactive service order request is forwarded to the relevant data service platform, and the order result is received and saved.

The mobile multimedia broadcast interactive service management platform further includes an interaction request processing module, which is configured to: record and collect the use of the interactive service;

The order management module includes a service billing unit, which is configured to: generate a bill for the user's interactive service during the use of the interactive service.

The invention also provides a mobile multimedia broadcast interactive service management method, comprising:

The mobile multimedia broadcast interactive service management platform obtains an interactive service file, and sends the interactive service file to the terminal, where the interactive service file includes interactive service information;

The mobile multimedia broadcast interactive service management platform receives the interactive service request of the terminal, and forwards the interactive service request to an interactive service provider server or a related data service platform.

The step of obtaining an interactive business file includes:

The mobile multimedia broadcast interactive service management platform receives and stores the interactive business files provided by the interactive service provider server, and verifies whether the data in the interactive business files is in compliance.

The step of sending the interactive service file to the terminal includes:

And configuring a time schedule of the interactive service file; sending the interactive service file to the terminal according to the configured time schedule table;

Or receiving an interactive service file request initiated by the terminal, and returning an interactive service file to the terminal in a point-to-point manner.

The step of forwarding the interactive service request to an interactive service provider server or a related data service platform includes:

When the interactive service request is a mobile TV interactive service request, performing service use authentication, and forwarding the interactive service request to the service providing server when the authentication is passed; when the interactive service request is for another data service interaction request, forwarding The interactive service requests to the relevant data service platform.

The method further includes:

Receiving an interactive service order request of the user, performing business order management, and saving the business order relationship; Or, forward the interactive service subscription request to the relevant data service platform, and receive and save the order result. The method further includes: recording and counting the use of the interactive service; and generating a bill for the user's business use during the use of the interactive service.

The invention effectively combines the interactive service and the mobile TV service, and on the basis of realizing the traditional interactive business configuration management, the characteristics of the mobile TV service are added, so that the interactive service can be used on the mobile TV platform. The method of the present invention provides a method and system for interacting when a user uses a mobile TV service, and can fully utilize resources of an existing service platform, and also promotes mutual promotion to the existing service, and the present invention can also be expanded or Modified and applied to other businesses. BRIEF abstract

Figure 1 is a system diagram of an embodiment of the present invention;

2 is a flow chart of uploading an interactive application according to an embodiment of the present invention;

3 is a flow chart of an interactive application review according to an embodiment of the present invention;

4 is a flow chart of an online application of an interactive application according to an embodiment of the present invention;

FIG. 5 is a flowchart of service data synchronization processing according to an embodiment of the present invention.

Preferred embodiment of the invention

The system based on the invention is shown in Figure 1. It mainly includes: mobile TV interactive service management platform (or mobile multimedia broadcast interactive service management platform), interactive SP (service provider) server, radio and television system platform, service guide (SG) ) Server and related mobile data service platforms. Wherein: the broadcasting system platform comprises a data broadcasting system and a multiplexer, and the data broadcasting system further comprises a data file generator and an XPE packaging machine, wherein:

The data file generator is configured to implement management of slicing and distribution of data files; the XPE encapsulating machine is configured to perform XPE encapsulation of input data to generate XPE data packets; and the multiplexer is configured to recombine mobile phone television interactive service data. use.

The SG server is used to publish a service guide, and needs to add interactive service information, and an interactive service. The information includes the name of the interactive service, the time of publication/the associated channel or program, the method of acquisition, and the like. The related mobile data service platform is configured to: interact with the mobile TV interactive service management platform and return related resources when the interactive application involves other mobile data services. Other data service platforms include a streaming media-on-demand service, a color ring tone service guided by mobile TV, a full-track download service guided by mobile TV, and a data service platform such as a group chat service guided by mobile TV.

The mobile TV interactive service management platform is used for: managing interactive services, processing interactive business files, processing requests and operations of interactive services, and managing subscription relationships of interactive services.

The interactive SP server is configured to: receive content information required for an interactive service, generate an interactive business file, upload the generated interactive business file to a mobile TV interactive service management platform; and receive and process the mobile TV interactive service management platform for forwarding Business request.

The mobile TV interactive business management platform comprises an interactive content management module, an interactive content distribution module, an interactive request processing module and a subscription management module, wherein:

The interactive content management module is configured to: acquire an interactive service file, where the interactive service file includes interactive service information; the interactive service information is an interactive service related indication information, including an name of the interactive service, an associated channel/program, and a start /end time and other information;

The interactive content distribution module is configured to: send the interactive service file to a terminal; the interaction request processing module is configured to: record and collect the use of the interactive service to perform billing and billing;

The subscription management management module is configured to: receive an interactive service request of the terminal, and forward the interactive service request to a service provider server or a related data service platform. The relevant data platform is the data service platform associated with the interactive service requested by the interactive service request.

The interactive content management module includes:

The interactive business file uploading and storage unit is configured to receive and store the interactive business file provided by the interactive SP server, and the specific storage manner is: generating a file identifier, storing according to the storage rule; and an interactive business file review unit for reviewing the interactive business file Whether the data in the data is in compliance with the regulations; An interactive business file configuration unit that configures a time schedule for interactive business files to be sent.

The interactive content distribution module includes:

The interactive service file issuance control unit is configured to send the interactive service file to be distributed to the terminal through the data broadcast system according to the configured time schedule table; or, receive the interactive service file request initiated by the terminal, and point to the point The terminal returns an interactive business file;

The interactive service information synchronization unit is configured to synchronize the interactive service information into the SG server, where the interactive service information includes the name of the interactive service, the associated channel/program, and the start/end time.

The subscription management management module includes:

The order relationship management unit is configured to receive an interactive service order request of the user, perform business order management, save the user's order relationship, or forward the interactive service order request to the relevant data service platform, and receive and save the order result. Among them, business order management includes performing business ordering, unsubscribing, ordering, and the like.

The service use authentication unit is configured to receive the interactive service request, and when the interactive service request is a mobile TV interactive service request, perform service use authentication, and forward the interactive service request to the service providing server when the authentication is passed; When the interactive service request is for another data service interaction request, forwarding the interactive service request to the related data service platform. The specific authentication method is: judging whether the user can use the service according to factors such as corresponding service information, order relationship status, and other related information (such as the chargeback status);

The service billing unit is configured to generate a bill for the user's service usage during the use of the interactive service, and provide the BOSS as the basis for charging.

In the invention, the interactive service administrator reviews, configures and manages the interactive service through the mobile TV interactive business management platform, and synchronizes the interactive business information to the relevant mobile TV platform (interactive SP server or related data service platform), by the mobile phone The television platform delivers the interactive service to the mobile terminal; and the mobile TV interactive service management platform also receives the interactive service use request initiated by the terminal, including: 1. For the existing business of using the live network through mobile TV interactive mode, the mobile TV interactive service management platform receives the user's interactive service subscription request, forwards the interactive service request to the relevant mobile data service platform, and receives the order processing returned by other mobile data service platforms. The result is returned to the user. The mobile TV interactive business management platform records user order results for reconciliation.

2. For the interactive business based on the mobile TV service itself, the mobile TV interactive service management platform receives the user's interactive service order request and conducts order management; the mobile TV interactive service management platform receives the interactive service request, performs business use authentication, and The interactive business request is forwarded to the interactive SP server.

The present invention provides a mobile multimedia broadcast interactive service management method, the management method includes: Step 101: The mobile TV interactive service management platform obtains an interactive service file, and sends the interactive service file to the terminal, where the interactive service file Includes interactive business information;

Step 102: The mobile TV interactive service management platform receives the interactive service request sent by the terminal, and forwards the interactive service request to the interactive SP server or the related data service platform.

After receiving the interactive service request, the interactive SP server or related data service platform returns the corresponding interactive service to the terminal through the mobile TV interactive service management platform.

In step 101, the step of acquiring the interactive service file by the mobile TV interactive service management platform includes:

The mobile TV interactive service management platform receives the interactive business files sent by the SP server, generates file identifiers, and stores them according to storage rules.

In step 101, the mobile TV interactive service management platform further reviews the interactive business file, including checking whether the data in the interactive business file complies with relevant regulations, and whether the encapsulation and related parameters of the interactive media document meet the business requirements.

In step 101, the step of sending the interactive service file to the terminal includes: configuring a time schedule of the interactive service file by the mobile TV interactive service management platform, where the time schedule includes the initial sending time of the interactive service file, and the like Transmitting the interactive business file to the terminal through the data broadcasting system according to the time schedule;

Or, receiving an interactive service file request initiated by the terminal, and returning to the terminal in a point-to-point manner Interactive business documents. The terminal can initiate an interactive service file request through the service guide interface of the mobile TV.

Wherein, in the step 102:

When the interactive service request is a mobile TV service interaction request, the mobile TV interactive service management platform forwards the interactive service request to the interactive service provider server; before forwarding, the service use authentication is performed, and when the authentication is passed The specific authentication operation may be: determining whether the user can use the service according to factors such as the corresponding service information, the status of the subscription relationship, and other related information (such as the chargeback status).

When the interactive service request is for another data service interaction request, the mobile TV interactive service management platform forwards the interactive service request to the related data service platform.

The method further includes that the mobile TV interactive service management platform further performs service subscription management, including: receiving an interactive service subscription request of the user, performing service subscription management, and saving the subscription relationship of the user; or forwarding the service subscription request to the related data. Business platform, receive and save order results. Business order management includes: Performing business ordering, unsubscribing, ordering, etc.

The method further includes recording and counting the use of the interactive service, and generating a bill for the user's service usage during the use of the interactive service, and providing the BOSS as a basis for charging.

The method further includes: the mobile TV interactive service management platform synchronizing the interactive service information to the SG server, where the name of the interactive service, the associated channel/program, the start/end time, and the like are included.

The mobile TV interactive business management platform may include providing a visual management interface, and the administrator may run and display interactive business files, review interactive business files, and configure time schedules.

The specific embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

This embodiment relates to an interactive application uploading process. As shown in FIG. 2, the specific implementation steps are as follows: Step 201: The interactive SP server prepares and encapsulates the generated interactive application according to the requirements of the interactive content management module. Step 202: The interactive SP server is in the interactive content. The uploading interface provided by the management module uploads the interactive application file to the interactive content management module through the WEB method; Information (including prices, associated channels and programs, etc.);

Step 203: The interactive content management module allocates an identifier for the uploaded interactive application file, and stores the uploaded interactive application file in the interactive content management module. This embodiment relates to an interactive application review process. As shown in FIG. 3, the specific implementation steps are as follows: Step 301: The interactive content management module manually or automatically checks the uploaded interactive application on the file review page.

Step 302: If the audit is passed, the interactive content management module generates a notification message that the audit is passed; if the audit fails, the interactive content management module generates a reason for failing through manual or automatic manner;

Step 303: The interactive SP server logs in to the audit management page to query the audit result.

The embodiment is related to the online process of the interactive application. As shown in FIG. 4, the specific implementation steps are as follows: Step 401: The interactive content management module sends an interactive service file sending request to the interactive content distribution module, where the request message carries the interactive service file;

Step 402: The interactive content distribution module returns an interactive service file sending response to the interactive content management module, where the response message carries the receiving status of each interactive service file.

The embodiment is related to the service data synchronization process. As shown in FIG. 5, the specific implementation steps are as follows: Step 501: The interactive content management module synchronizes the interactive service information with the interaction request processing module. Step 502: The interaction request processing module returns the service information to the interactive content management module. Synchronous response

Step 503: The interactive content management module synchronizes the interactive service information with the subscription management module. Step 504: The subscription management module returns a service information synchronization response to the interactive content management module. The mobile multimedia broadcast interactive service of the present invention comprises a mobile TV interactive service. The main feature of the present invention that provides a management method different from other interactive business management platforms is that the interactive business and the mobile TV service are effectively combined, and the basis of the traditional interactive service configuration management is realized. On the basis of the mobile TV business, the interactive business can be used on the mobile TV platform.

While the preferred embodiments of the present invention have been disclosed for purposes of illustration, those skilled in the art will recognize that various modifications, additions and substitutions are possible, and the scope of the invention should not be limited to the embodiments described above.

One of ordinary skill in the art will appreciate that all or a portion of the steps above may be accomplished by a program to instruct the associated hardware, such as a read-only memory, a magnetic disk, or an optical disk. Alternatively, all or part of the steps of the above embodiments may also be implemented using one or more integrated circuits. Correspondingly, each module/unit in the above embodiment may be implemented in the form of hardware or in the form of a software function module. The invention is not limited to any specific form of combination of hardware and software.

Industrial Applicability The present invention provides a method and system for interacting when a user uses a mobile TV service, and at the same time, can fully utilize the resources of the existing service platform, and also promotes mutual promotion to the existing service, and the present invention can also be expanded or Modified and applied to other businesses.

Claims

Claim

A mobile multimedia broadcast interactive service management platform, wherein the mobile multimedia broadcast interactive business management platform comprises an interactive content management module, an interactive content distribution module and a subscription management module, wherein:

2. The interactive service management platform of claim 1, wherein the interactive content management module comprises:

An interactive business file upload and storage unit configured to: receive and store interactive business files from an interactive service provider server;

3. The interactive service management platform according to claim 1 or 2, wherein

The interactive content management module includes an interactive service file configuration unit configured to: configure a time schedule of the interactive business file;

The interactive content distribution module includes an interactive business file publishing control unit and an interactive business information synchronization unit, wherein:

The interactive service file issuance control unit is configured to: send the interactive service file to the terminal by using a data broadcast system according to the time schedule table; or, receive an interactive service file request initiated by the terminal, in a point-to-point manner Returning an interactive business file to the terminal;

The interactive service information synchronization unit is configured to: synchronize the interactive service information to a service guide (SG) server.

4. The interactive service management platform of claim 1, wherein the subscription management module comprises: The service usage authentication unit is configured to: receive the interactive service request, perform service usage authentication when the interactive service request is a mobile TV interactive service request, and forward the interactive service request to the interactive service when the authentication is passed Providing a server; when the interactive service request is another data service interaction request, forwarding the interactive service request to a related data service platform.

The interactive service management platform according to claim 1 or 4, wherein the subscription management module comprises a subscription relationship management unit, which is configured to: receive an interactive service subscription request of the user, perform service subscription management, and save the user's subscription. Relationship, or, forward the interactive business subscription request to the relevant data service platform to receive and save the subscription result.

6. The interactive service management platform according to claim 1 or 4, wherein

The mobile multimedia broadcast interactive service management platform further includes an interactive request processing module, which is configured to: record and count the use of the interactive service;

7. A mobile multimedia broadcast interactive service management method, comprising:

8. The method of claim 7, wherein the step of obtaining an interactive business file comprises: the mobile multimedia broadcast interactive service management platform receiving and storing the interactive business file provided by the interactive service provider server, and reviewing the Whether the data in the interactive business file is compliant.

9. The method according to claim 7 or 8, wherein the step of transmitting the interactive service file to the terminal comprises:

10. The method of claim 7, wherein the step of forwarding the interactive service request to an interactive service provider server or a related data service platform comprises:

When the interactive service request is a mobile TV interactive service request, performing service use authentication, and when the authentication is passed, forwarding the interactive service request to the interactive service providing server; when the interactive service request is another data service interaction request, Forwarding the interactive service request to the relevant data service

11. The method of claim 7 or 10, the method further comprising:

Receiving an interactive service order request of the user, performing service order management, and saving the service order relationship; or forwarding the interactive service order request to the relevant data service platform, receiving and saving the order result.

12. The method of claim 7 or 10, the method further comprising: recording and counting the use of the interactive service; and generating a bill for the user's business use during the use of the interactive service.