WO2011130165A3 - Method and apparatus for interactive sales and advertising - Google Patents

Method and apparatus for interactive sales and advertising Download PDF

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Publication number
WO2011130165A3
WO2011130165A3 PCT/US2011/031938 US2011031938W WO2011130165A3 WO 2011130165 A3 WO2011130165 A3 WO 2011130165A3 US 2011031938 W US2011031938 W US 2011031938W WO 2011130165 A3 WO2011130165 A3 WO 2011130165A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
digital content
interactive sales
viewing
user
Prior art date
Application number
PCT/US2011/031938
Other languages
French (fr)
Other versions
WO2011130165A2 (en
Inventor
Enzo Stancato
Original Assignee
Enzo Stancato
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Enzo Stancato filed Critical Enzo Stancato
Publication of WO2011130165A2 publication Critical patent/WO2011130165A2/en
Publication of WO2011130165A3 publication Critical patent/WO2011130165A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A method and apparatus for electronic advertising accessible by a user during viewing of digital content, where the advertisements are embedded within the viewing digital content and selectable by the user to access an interactive page containing product and service information, purchasing, commerce, and other interactions with an entity associated with the advertisement.
PCT/US2011/031938 2010-04-13 2011-04-11 Method and apparatus for interactive sales and advertising WO2011130165A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US28286210P 2010-04-13 2010-04-13
US61/282,862 2010-04-13

Publications (2)

Publication Number Publication Date
WO2011130165A2 WO2011130165A2 (en) 2011-10-20
WO2011130165A3 true WO2011130165A3 (en) 2012-01-19

Family

ID=44799261

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/031938 WO2011130165A2 (en) 2010-04-13 2011-04-11 Method and apparatus for interactive sales and advertising

Country Status (1)

Country Link
WO (1) WO2011130165A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040107437A1 (en) * 1999-12-10 2004-06-03 United Video Properties, Inc. Systems and methods for coordinating interactive and passive advertisement and merchandising opportunities
US20040109087A1 (en) * 2000-09-21 2004-06-10 Maryse Robinson Method and apparatus for digital shopping
US20060222322A1 (en) * 2005-04-04 2006-10-05 Gutman Levitan Method and system for preservation and improvement of television advertisement in digital environment
US20070107021A1 (en) * 2005-11-04 2007-05-10 Angel Albert J Shopping on Demand Transactional System with Data Warehousing Feature, Data Tracking, Shopping Cart Reservation Feature, Purchase Commentary and External Marketing Incentives Deployed in Video On Demand Cable Systems

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040107437A1 (en) * 1999-12-10 2004-06-03 United Video Properties, Inc. Systems and methods for coordinating interactive and passive advertisement and merchandising opportunities
US20040109087A1 (en) * 2000-09-21 2004-06-10 Maryse Robinson Method and apparatus for digital shopping
US20060222322A1 (en) * 2005-04-04 2006-10-05 Gutman Levitan Method and system for preservation and improvement of television advertisement in digital environment
US20070107021A1 (en) * 2005-11-04 2007-05-10 Angel Albert J Shopping on Demand Transactional System with Data Warehousing Feature, Data Tracking, Shopping Cart Reservation Feature, Purchase Commentary and External Marketing Incentives Deployed in Video On Demand Cable Systems

Also Published As

Publication number Publication date
WO2011130165A2 (en) 2011-10-20

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