WO2011122727A1 - Content transaction system - Google Patents

Abstract

The present invention relates to a content transaction system. The content transaction system comprises: a user interface unit for receiving commands from users of the content transaction system and outputting the result of predetermined processes performed according to the commands; and a central processing unit which includes a scene division unit for dividing specific video, upon receiving a command from the user interface unit, into a plurality of sections by scene units, in order to provide verified content that corresponds to the sections of the video divided by scene units. Thus, the purchasing of content is rendered easy, and only verified content can be transacted.

Description

Content trading system

The present invention relates to a content trading system and an invention related to a content trading system that allows only authorized content to be traded according to a section divided by a specific scene in a video.

Recently, the celebrity occupation is envying not only teenagers but also the general public, especially broadcast exposures such as clothes, watches, rings, necklaces, etc. of celebrities that are sponsored in broadcast videos, furniture, cars, and backgrounds used in broadcast videos. Interest in content is increasing day by day, and is becoming a leading figure in the latest trends.

Accordingly, a user who wants to purchase broadcast exposure content visits a store such as a traditional market, a department store, or a shopping center to purchase broadcast exposure content broadcasted in a broadcast video. In other words, the user is inconvenient to move around a number of stores in order to purchase broadcast exposure content. In addition, the user may be inconvenient to know prior information such as the name of the broadcast video broadcasted on the broadcast exposure content or the name of the entertainer wearing the corresponding broadcast exposure product.

In order to solve this problem, content linked with broadcasts provided through the Internet can be purchased. However, the purchase of content is not easy due to the change of content linked to the rapidly changing screen. And it is unclear whether the content linked with the broadcast is genuine or counterfeit.

Therefore, an object of the present invention is to provide an interlocking content according to the section divided by a specific scene in the video content, the content provided to provide a content trading system that allows authenticity is authenticated.

In order to achieve the object of the present invention, a content trading system receives a command from users of a content trading system and outputs a result of performing a predetermined process according to the command and a command from the user interface. And a central processing unit including a scene dividing unit for dividing a specific image into a plurality of sections in units of scenes so as to provide verified contents linked to sections divided by scenes of the images.

The scene dividing unit may include a scene dividing execution unit for dividing an image for each scene according to a scene dividing command input through the user interface unit, and a section generating unit for generating section-specific information of a scene divided by the scene dividing execution unit. do.

In addition, the section generator is characterized in that the section numbering for a particular scene, and generates a timeline for each section.

Content trading system of the present invention is characterized in that it further comprises a first storage for storing information associated with the user, and a second storage for storing information related to the content.

The central processing unit of the content transaction system of the present invention authenticates the producer and the image, the image registration unit for matching the image with the producer, and the information providing unit for matching the actual target information appearing on a specific scene with the actual information and providing the matched actual Characterized in that it further comprises a real information advertising unit for checking the authenticity of the information displayed on the screen.

The apparatus may further include a related information advertisement unit which matches the related information with the advertisement target object appearing in the specific scene.

The apparatus may include a request information providing unit for analyzing the request information input through the user interface unit and outputting a result.

The image registration unit is a producer authentication unit for authenticating whether or not the producer using the producer information received through the user interface unit, an image authentication unit for authenticating the image using the image information received through the user interface unit, and the producer And an image matching unit for matching the information with the image information.

The information providing unit has a priority in providing information of actual information between the information provider authentication unit for authenticating the information provider using the information provider information received through the user interface unit and the plurality of information providers stored in the first storage unit. The information provider ranking setting unit configured to set the information matching unit for matching the target object appearing in the specific scene with the actual information input through the user interface unit and the actual information matched with the target target object stored in the second storage unit is corrected. Characterized in that it comprises an information correction unit.

The real information advertising unit inspects a matching result between the real advertiser authentication unit for authenticating the real advertiser using the real advertiser information input through the user interface unit and the target object and the real information stored in the second storage unit. Characterized in that it comprises a matching information check unit.

The related information advertising unit uses the information of the related information advertiser inputted through the user interface unit to verify whether the relevant information advertiser, the relevant information advertiser certification unit, and the related information matching the target object and the related information appearing in a specific scene And an information matching unit.

The related information advertising unit may further include a related information location setting unit configured to set a location by receiving advertisement location preference information through the user interface unit.

The request information providing unit may include a viewer authentication unit that authenticates the actual viewer using the viewer information input through the user interface unit, and request information for analyzing a field of request information input through the user interface unit to derive an appropriate information provider. Characterized in that it comprises an analysis unit.

As described in detail above, the content trading system according to the present invention facilitates the consumer's purchase of content and enables only the verified content to be traded, thereby providing consumers with confidence, thereby enabling commerce using the Internet. There is an advantage.

1 is a diagram showing the configuration of a content transaction system of the present invention.

FIG. 2 is a diagram illustrating the configuration of the scene divider of FIG. 1 in detail; FIG.

3 is a view showing in detail the configuration of the central processing unit of FIG.

4 is a view showing in detail the configuration of the image registration unit of FIG.

5 is a view showing in detail the configuration of the information providing unit of FIG.

6 is a view showing in detail the configuration of the actual information advertising unit of FIG.

7 is a diagram illustrating an embodiment in which the actual information is displayed in a scene.

8 is a view showing in detail the configuration of the related information advertising unit of FIG.

9 is a view showing in detail the configuration of the request information providing unit of FIG.

Hereinafter, a content transaction system and method of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the configuration of a content transaction system of the present invention. As shown, the content transaction system of the present invention includes a user interface unit 100, a central processing unit 120, an administrator interface unit 110, and first and second storage units 130 and 140.

The user interface unit 100 receives a command from a user who wants to use the content trading system, and outputs a result of performing a predetermined process according to the command. The term "user" refers to a plurality of subjects using the content trading system and may include a producer, an actual information advertiser, a related information advertiser, an information provider, a viewer, and the like.

The manager interface 110 receives a command of the central processing unit manager, and outputs a result of performing a predetermined process according to the command.

The central processing unit 120 receives a command from the user interface unit 100 and the manager interface unit 110 to provide content linked to a section divided by scenes of an image, and the provided content is a verified service. Here, the above-mentioned video materials include movies, dramas, UCC (User Created Contents), and CF (Commercial Film).

In addition, the content includes the above-described video object information and request information, scene information, actual information, and related information to be described below.

The central processing unit 120 according to the present invention is characterized in that it comprises a scene dividing unit 210 for dividing a particular video object into a plurality of sections in the unit of the scene.

FIG. 2 is a diagram illustrating the configuration of the scene divider of FIG. 1 in detail. As illustrated, the scene divider 210 includes a scene divider 400 and an interval generator 410.

The scene division execution unit 400 divides an image object by scenes according to a scene division command input through the user interface unit 100 or the manager interface unit 110. When a scene division command of a specific image is input through the user interface unit 100 or the manager interface unit 110, the scene division execution unit 400 corresponds to the corresponding scene stored in the second storage unit 140 to be described below. The image is read, and the read image is divided for each scene. The scene is a scene in which the cast and the place are exposed in the story development in the scenario. The scene includes a plurality of shots, which are screens that are exposed by focusing the camera in a shooting scene, and are maintained for 30 seconds to 4 minutes.

On the other hand, the section generator 410 generates section-specific information of the scene divided by the scene division execution unit 400. The section generator 410 numbers the sections to indicate the number of scenes in the entire scene, and the sections in relation to time in order to indicate how long the particular section lasts. Create a separate time-line.

The scene division command input through the user interface unit 100 or the manager interface unit 110 may be divided into a scene through a process of displaying an image to a user or a manager. However, the scene division command is not limited to the above, and there are various methods such as finding a specific code value in an image.

Again, the first storage unit 130 stores information related to the user. The first storage unit 130 inputs / outputs and stores corresponding information according to a request of the central processing unit 120.

The second storage unit 140 stores information related to the content. As described above, the content information includes image information, scene information, actual information, related information, and request information. The second storage unit 140 inputs / outputs and stores corresponding information according to a request of the central processing unit 120.

3 is a diagram illustrating in detail the configuration of the central processing unit of FIG. 1, wherein the central processing unit 120 includes an image registration unit 200, an information providing unit 220, an actual information advertising unit 230, and a related information advertising unit. 240 and the request information providing unit 250 is further included.

First, the image registration unit 200 authenticates the producer and the image, and matches the image with the producer. 4 is a view illustrating in detail the configuration of the image registration unit of FIG. As shown, the image registration unit 200 includes a producer authentication unit 300, the image authentication unit 310 and the image matching unit 320.

The producer authentication unit 300 authenticates whether or not the producer using the manufacturer information received through the user interface unit 100. The producer information includes a corporation name, identification (ID) & password (PWD), a corporation number, a representative name, an address, a contact number, a department in charge, a person in charge, a contact number, a name of a production video, and the like. However, the producer information may be included if necessary, any one or more of the plurality of information listed above. The producer authentication unit 300 compares the input producer information with information previously stored in the first storage unit 130. That is, the producer authentication unit 300 determines whether or not the identity is identical to the producer information previously stored in the first storage unit 130 through ID duplication check or corporation name duplication check. If the result of the determination is the same, the producer authentication unit 300 outputs a result of no authentication. If the result of the determination is not the same, the producer authentication unit 300 allows the input producer information to be stored in the first storage unit 130.

In addition, the producer authentication unit 300 determines whether or not an authentication rejection command of a specific corporation input through the manager interface unit 110 exists in the first storage unit 130, and information of the corporation is included in the user interface. If the input through the unit 110, the authentication rejection result is output.

The image authentication unit 310 authenticates whether the image is an image by using the image information received through the user interface unit 100. The video object information includes a category of a video object, a video title, production information, a video unit price, an advertisement unit price, and the like. However, the video object information may be included as long as one or more of the plurality of information listed above is required. Here, the advertising unit price refers to a unit price that a producer can present to an actual advertiser for an advertisement (through actual information) for a video material provided by the producer. The image authentication unit 310 compares the received image information with information previously stored in the second storage unit 140. That is, the image authentication unit 310 determines whether or not the same as the image information previously stored in the second storage unit 140 by checking the overlap of the category and the image name. If the determination result is the same, the image authentication unit 310 outputs a result of no authentication. If the result of the determination is not the same, the image authentication unit 310 allows the input image information to be stored in the second storage unit 140.

The image matching unit 320 matches the producer information with the image information. The image information input through the user interface unit 100 by the authenticated producer is stored in the second storage unit 140 depending on the ID of the corresponding producer. The order in which the image information is stored depending on the ID of the producer is stored in the order of upload in time, but is not limited thereto.

The information providing unit 220 matches the advertisement target object appearing for each particular scene with the actual information and provides it to the screen. Herein, the advertisement target object includes a cast member, a costume, a place, a prop, and the like, which are exposed in a scene of a video object.

5 is a diagram illustrating in detail the configuration of the information providing unit of FIG. 3. As shown, the information provider 220 includes an information provider authentication unit 500, information provider ranking unit 510, information correction unit 520 and information matching unit 530.

The information provider authentication unit 500 authenticates the information provider using the information provider information received through the user interface unit 100. The above-mentioned information provider means a person who can provide actual information for each scene of a specific image. For example, the information provider may be a practitioner of a corporation that participates in or is involved in the production of the video material.

In addition, the video content to which the content trading system according to the present invention is applied may be expressed through a movie, a drama, a UCC or an online CF, as mentioned above. In the case of the UCC, an information provider may be a producer. In the case of CF, the creator of the CF as well as the advertiser of the advertisement may be an information provider. The information provider information includes a name, identification (ID) & password (PWD), affiliation name, department in charge, position, contact information, and the like. However, the information provider information may be included if necessary including any one or more of the plurality of information listed above. The information provider authentication unit 500 compares the received information provider information with information previously stored in the first storage unit 130. That is, it is determined whether the information is identical to the information provider information previously stored in the first storage unit 130 through ID duplication check or corporation name duplication check. If the determination result is the same, the information provider authentication unit 500 outputs a result of no authentication. If the result of the determination is not the same, the information provider authentication unit 500 allows the input information provider information to be stored in the first storage unit 130.

In addition, the information provider authentication unit 500 determines whether a specific information provider authentication rejection command input through the manager interface unit 110 exists in the first storage unit 130, and information of the information provider is stored. If it is entered, the authentication rejection result is output.

The information provider ranking unit 510 sets a priority for providing information of actual information among a plurality of information providers stored in the first storage unit 130. The information provider ranking setting unit 510 determines the priority among a plurality of information providers according to a predetermined criterion when there are a plurality of information providers capable of providing actual information on a specific image. The determination of the priority uses information provider information stored in the first storage unit 130. For example, the information provider ranking unit 510 uses a plurality of criteria, such as whether a specific video corresponds to a related work of an information provider, and whether a specific video corresponds to the information provider's field. To set the priority.

The information matching unit 530 matches the advertisement target object appearing in a specific scene with the actual information input through the user interface unit 100. The actual information includes a plurality of information such as brand name, price, sales company name, model name, color, size and image. However, the actual information is not limited to those listed above. When a specific scene selection command for providing actual information is input through the user interface unit 100, the information matching unit 530 reads out a specific scene corresponding to the selection command from the second storage unit 140. The information matching unit 530 matches the actual information input through the user interface unit 100 shown in the read specific scene, and the matched actual information is stored in the second storage unit 140.

The information correction unit 520 modifies the matched actual information stored in the second storage unit 140. The information correction unit 520 modifies the actual information previously input by the information provider having the lower priority when the correction command of the information provider having the higher priority is input through the user interface unit 110. For example, when the brand name of the umbrella is stored as "A" by the information provider of the second ranking, and the brand name of the umbrella is "B" by the information provider of the first ranking, the actual information of the umbrella The brand name is modified to " B " according to the command of the first ranking information provider having priority. The actual information on which the correction is made in the information correction unit 520 is stored in the second storage unit 140 by matching with the advertisement target object.

On the other hand, when a plurality of errors occur in the actual information input by the information provider, delete the authentication of the information provider stored in the first storage unit 130 according to the authentication delete command input through the administrator interface 110. Can be.

The actual information advertising unit 230 confirms the authenticity of the actual information matched to the target object. 6 is a diagram illustrating in detail the configuration of the actual information advertising unit of FIG. As shown, the actual information advertising unit 230 includes an actual advertiser authentication unit 600 and matching information inspector 610.

The actual advertiser authentication unit 600 authenticates whether or not the actual advertiser using the actual advertiser information received through the user interface unit 100. The actual advertiser refers to a person who manufactures or sells an advertisement target object matching the actual information and intends to advertise online, that is, through a content transaction system according to the present invention. The actual advertiser information includes information on the company name, ID (Personal ID) & PWD (Password), company number, representative name, business type / business information, address, contact information, department, position, contact name, contact information, brand name, etc. Include. However, the actual advertiser information may be included if necessary including any one or more of the plurality of information listed above. The real advertiser authentication unit 600 compares the received real advertiser information with information previously stored in the first storage unit 130. That is, it is determined whether or not it is identical to the actual advertiser information previously stored in the first storage unit 130 through ID duplication check or corporation name duplication check. In the case where the determination result is the same, the actual advertiser verification unit 600 outputs a result of no authentication. If it is not the same as the result of the determination, the real advertiser authentication unit 600 allows the inputted real advertiser information to be stored in the first storage unit 130.

In addition, the actual advertiser authentication unit 600 determines whether a specific actual advertiser authentication rejection command input through the manager interface unit 110 exists in the first storage unit 130, and the corresponding actual advertiser information is input. If it is, print the result of authentication denial.

The matching information inspecting unit 610 inspects a matching result between the advertisement target object and the actual information stored in the second storage unit 140.

In detail, the matching information inspecting unit 610 reads the result of the corresponding condition from the second storage unit 140 when the authenticated real advertiser inputs a search command through the user interface unit 100. For example, when a search command input through the user interface unit 100 relates to a specific brand, the matching information inspecting unit 610 may display a plurality of scenes in which the corresponding brand is displayed as an advertisement target object. Read from).

The matching information inspecting unit 610 receives an approval command input from the real advertiser through the user interface unit 100 as to whether the actual information previously matched with the target object in the plurality of read scenes is exactly matched. Or inspect using disapproval order. When the inspection result approval command is input, the matching information inspecting unit 610 determines the actual information matched with the advertisement target object and stores it in the second storage unit 140. However, if a disapproval command is input as a result of the inspection, the matching information inspecting unit 610 outputs a correction request command. The matching information inspecting unit 610 receives a correcting command in response to the correcting request command, matches the corrected real information with an advertisement target object, and stores the matching target object in the second storage unit 140. The advertisement target object and the inspected actual information stored in the second storage unit 140 are displayed on the screen when a specific scene appears.

On the other hand, the matching information inspecting unit 610, if the approval command is input according to the approval command or disapproval command input through the user interface unit 100 from the actual advertiser for the advertising price for the specific image mentioned above, matching The information inspecting unit 610 determines the actual information matched with the advertisement target object and stores the actual information in the second storage unit 140, and the advertisement target object and the inspected actual information stored in the second storage unit 140 are specific scenes. Is displayed on the screen when it appears. However, if a disapproval command is input, the actual information corresponding to the target object is excluded from the screen when a specific scene appears.

On the other hand, when a plurality of errors occur in the approval command input by the actual advertiser, the authentication of the corresponding actual advertiser stored in the first storage unit 130 in accordance with the authentication delete command input through the administrator interface unit 110 is deleted. Can be.

7 is a diagram illustrating an embodiment in which the actual information is displayed on a scene. As shown, a plurality of target objects for the scene is displayed on the screen. When one advertisement target object is selected from the plurality of advertisement target objects, actual information is displayed on the screen.

The related information advertisement unit 240 matches related information with an advertisement target object appearing in a specific scene. 8 is a diagram illustrating in detail the configuration of the related information advertisement unit of FIG. 3. As shown, the related information advertising unit 240 includes a related information advertiser authentication unit 800, a related information matching unit 810 and a related information position setting unit 820.

The related information advertiser authentication unit 800 authenticates the actual related information advertisers using information on the related information advertiser received through the user interface unit 100. Here, the relevant information refers to information on products similar to the advertisement target object. For example, if the target object for which the actual information is presented is the "A" brand hat, the information about the similar "B" hat is the related information. In addition, the relevant information advertiser refers to a person who manufactures, sells, or sells a product related to the related information. The related information advertiser information includes information on a corporation name, ID (Personal ID) & PWD (Password), corporation number, representative name, business type / business information, address, contact information, responsible information, brand name, and product category. However, the relevant information advertiser information may be included if any one or more of the plurality of information listed above as needed. The related information advertiser authentication unit 800 compares the received information about the related information advertiser with information previously stored in the first storage unit 130. That is, it is determined whether or not the identity is equal to the related information advertiser information previously stored in the first storage unit 130 through ID duplication check or corporation name duplication check. If the determination result is the same, the related information advertiser authentication unit 800 outputs a result of authentication failure. When the determination result is not the same, the related information advertiser authentication unit 800 allows the input related information advertiser information to be stored in the first storage unit 130.

In addition, the relevant information advertiser authentication unit 800 determines whether a specific related information advertiser authentication rejection command input through the manager interface unit 110 exists in the first storage unit 130, and the relevant information advertiser If the information is entered, the authentication rejection result is output.

The related information matching unit 810 matches related information with an advertisement target object appearing in a specific scene. When the search command is input through the user interface unit 100, the related information matching unit 810 reads the result of the corresponding condition from the second storage unit 140. For example, when a search command input by the related information advertiser through the user interface unit 100 is related to a specific industry / business, the related information matching unit 810 may display an advertisement target object related to the business / business. A plurality of scenes are read from the second storage unit 140. Next, the related information matching unit 810 matches the corresponding advertisement target object with the related information according to the matching command inputted through the user interface unit 100 by the related information advertiser. The related information matching unit 810 determines whether or not the advertisement target object and related information can be matched based on a plurality of criteria. As a result of the determination, when a match between the advertisement target object and the related information is possible, the related information matching unit 810 matches the advertisement target object with the related information and stores it in the second storage unit 140. However, when it is determined that the matching between the advertisement target object and the related information is impossible, the related information matching unit 810 outputs a non-matching result through the user interface unit 100.

The related information location setting unit 820 receives the advertisement location preference information through the user interface unit 100 and sets the location. The related information location setting unit 820 collects advertisement location preference information input through the user interface unit 100 and selects a location according to a preset criterion. When the related information location setting unit 820 receives the same location preference information, priority is given according to the preset criteria. The preset criteria may be applied to various criteria such as a deposit, the popularity of the advertiser.

Meanwhile, referring to FIG. 7, relevant information is matched with respect to one selected advertisement target object and displayed on the screen.

The request information providing unit 250 analyzes the request information input through the user interface unit 100 and outputs a result. 9 is a view showing in detail the configuration of the request information providing unit of FIG. The request information provider 250 includes a viewer authenticator 900 and a request information analyzer 910.

 The viewer authenticator 900 authenticates the actual viewer by using the viewer information received through the user interface unit 100. The viewer information includes information on a name, social security number, identification (ID) & password (PWD), contact information, and the like. However, the viewer information may be included if necessary including any one or more of the plurality of information listed above. The viewer authenticator 900 compares the received viewer information with information previously stored in the first storage unit 130. That is, it is determined whether or not the identity is identical to the viewer information previously stored in the first storage unit 130 through ID duplication check or resident ID duplication check. If the determination result is the same, the viewer authentication unit 900 outputs a result of no authentication. If the result of the determination is not the same, the viewer authentication unit 900 allows the received viewer information to be stored in the first storage unit 130.

In addition, the viewer authentication unit 900 determines whether a specific viewer authentication rejection command input through the manager interface unit 110 exists in the first storage unit 130, and when the specific viewer information is input. Output the result of authentication denial to.

On the other hand, the viewer authentication unit 900 performs the adult authentication based on the resident number from the received viewer information.

The request information analyzer 910 analyzes a field of request information input through the user interface unit 100 to derive an appropriate information provider. The request information analysis unit 910 determines whether the request information input through the user interface unit 100 corresponds to which field of the plurality of information. When the determination result field is derived, the request information analysis unit 910 receives a list of information providers for the corresponding field from the first storage unit 130. The request information analyzer 910 reads an information provider having a higher priority among a plurality of information providers and outputs the request information to the corresponding information provider through the user interface unit 100. When the request information analyzer 910 receives a response to the output of the request information to the information provider, the request information analyzer 910 outputs a request information response to the corresponding viewer.

Referring to FIG. 7, fields of request information are displayed on the screen. The displayed request information may be implemented to reduce the range according to the viewer's selection.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention. Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification but should be defined by the claims.

Claims (14)

1. A user interface unit which receives a command from users of the content trading system and outputs a result of performing a predetermined process according to the command; And

   A central processing unit including a scene dividing unit that receives a command from the user interface unit and divides a specific image into a plurality of sections in units of scenes so as to provide verified contents linked to sections divided by scenes of the image; Content trading system comprising a.
2. The method of claim 1, wherein the scene divider

   A scene dividing execution unit dividing an image by scenes according to a scene dividing command input through the user interface unit; And

   And a section generator for generating section-specific information of a scene divided by the scene division execution unit.
3. The method of claim 2, wherein the section generating unit

   Content numbering system characterized in that the numbering for each section for a particular scene, and generates a timeline for each section.
4. The method of claim 1,

   A first storage unit which stores information related to a user; And

   And a second storage unit for storing information related to the content.
5. The method of claim 4, wherein the central processing unit

   An image registration unit for authenticating the producer and the image and matching the image with the producer;

   An information providing unit for matching the advertisement target object appearing for each scene with actual information and providing the same to the screen; And

   And a real information advertising unit which checks the authenticity of the matched real information and displays it on the screen.
6. The method of claim 5,

   And a related information advertisement unit for matching the related information with the advertisement target object appearing in a specific scene.
7. The method of claim 5,

   And a request information provider for analyzing the request information input through the user interface and outputting a result.
8. The method of claim 5, wherein the image registration unit

   Producer authentication unit for authenticating whether or not the producer using the manufacturer information received through the user interface unit;

   An image authentication unit that authenticates whether an image is obtained by using image information received through the user interface unit; And

   And a video matching unit to match the producer information with the video information.
9. The method of claim 8,

   The content information system includes a content unit price, the advertisement price for the video content.
10. The method of claim 5, wherein the information providing unit

    An information provider authentication unit for authenticating whether the information provider is provided by using the information provider information received through the user interface unit;

    An information provider ranking setting unit that sets a priority in providing information of actual information among a plurality of information providers stored in the first storage unit;

    An information matching unit for matching the advertisement target object appearing in a specific scene with actual information input through the user interface unit; And

    And an information correction unit for correcting the actual information matched with the advertisement target object stored in the second storage unit.
11. The method of claim 5, wherein the actual information advertising unit

    An actual advertiser verification unit for authenticating whether or not the actual advertiser is using the actual advertiser information received through the user interface unit; And

    And a matching information inspecting unit which inspects a matching result between the advertisement target object and the actual information stored in the second storage unit.
12. The method of claim 6, wherein the relevant information advertising unit

    A related information advertiser verification unit for authenticating whether or not the actual relevant information advertiser is used by using the related information advertiser information input through the user interface unit;

    And a related information matching unit which matches related information with an advertisement target object appearing in a specific scene.
13. The method of claim 12,

    And a related information location setting unit configured to receive advertisement location preference information through the user interface unit and set a location thereof.
14. The method of claim 7, wherein the request information providing unit

    A viewer authentication unit which authenticates whether or not the actual viewer is using the viewer information received through the user interface unit;

    And a request information analysis unit for analyzing a field of request information input through the user interface unit to derive a suitable information provider.

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