WO2011009267A1 - Method and system for delivering short message advertisements - Google Patents
Method and system for delivering short message advertisements Download PDFInfo
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- WO2011009267A1 WO2011009267A1 PCT/CN2009/075638 CN2009075638W WO2011009267A1 WO 2011009267 A1 WO2011009267 A1 WO 2011009267A1 CN 2009075638 W CN2009075638 W CN 2009075638W WO 2011009267 A1 WO2011009267 A1 WO 2011009267A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
Definitions
- the present invention relates to the field of telecom value-added services, and in particular, to a method and system for placing a short message advertisement. Background technique
- SMS marketing as a new type of advertising marketing has been favored by more and more merchants.
- most of the current advertising SMS and advertising MMS are targeted at Poor sex, most of the advertising messages and advertising MMS sent to SMS users can not meet the needs of SMS users. Only a few of them are the advertising information required by SMS users, and sometimes there is no advertising information required by SMS users.
- SMS and MMS are purely spam messages in the eyes of SMS users. They need to waste a lot of time to view and occupy the storage space of the user terminal, which makes the SMS users have lower acceptance of SMS marketing methods, which not only affects advertising revenue, but also wastes communication. Resources have greatly limited the development of SMS marketing methods. Summary of the invention
- the main purpose of the present invention is to provide a method and system for delivering a short message advertisement, which can be targeted to serve a short message advertisement according to the needs of the short message user.
- a method for placing a short message advertisement comprising:
- each obtained short message is matched with the stored keywords of each type of advertisement to obtain a matching degree between the short message and the keyword of each type of advertisement; Determining an advertisement type whose matching degree is not less than a preset matching degree threshold as an advertisement type required by a short message user;
- the ad When an ad is served, the ad is served based on the type of ad that the SMS user needs.
- the method further includes: storing the user number in a storage area corresponding to the advertisement type required by the user; and sending an advertisement message or an advertisement multimedia message of the type of advertisement to the storage area corresponding to the advertisement
- the advertisement message or the advertisement MMS is sent by each user number.
- the method further includes: presetting a storage time period corresponding to each matching degree, and setting a storage time period of the user number in each type of advertising area according to the storage time period corresponding to each preset matching degree; When the storage time of the user number in the storage area exceeds the length of the storage period corresponding to the user number, the number of the user stored in the storage area is deleted.
- the obtaining the short message from the short message center or the short message gateway is specifically:
- each short message that arrives at the SMS center or the SMS gateway; or, set one or more interception times in advance, and assign a user number segment for each interception time; respectively, from the short message center or during each interception time
- the short message gateway obtains the short message sent by each user terminal in the user number segment corresponding to the interception time.
- the obtaining the short message from the short message center or the short message gateway further includes: filtering out the non-point-to-point short message in the obtained short message; or
- the matching is matched based on the filtered short message.
- the storing the keywords of each type of advertisement, and setting the matching policy is specifically: grouping keywords of each type of advertisement to obtain a plurality of sets of keywords, each set of keywords having one or more types of advertisement keywords;
- each matcher stores a set of keywords, and a matching strategy is set in each matcher;
- the using the matching policy to match each obtained short message with the keyword of each type of advertisement is specifically:
- Each obtained short message is input to each matcher, and each matcher uses the matching policy set in itself to perform matching of the short message with the keyword of each type of advertisement stored by itself.
- the present invention further provides a short message advertisement delivery system, the system comprising: an acquisition unit, configured to acquire a short message from a short message center or a short message gateway;
- a matching unit configured to match each of the obtained short messages with the stored keywords of each type of advertisement according to a matching strategy of a keyword and a short message of each type of advertisement set in advance, to obtain the short message and each type of advertisement The matching degree of the keyword;
- a processing unit configured to determine, respectively, that a matching degree of each short message and a keyword of each type of advertisement is not less than a matching degree of a matching matching threshold, and determining an advertising type whose matching degree is not less than a preset matching degree threshold as a short message user The type of ad required;
- a storage unit configured to store the user numbers in a storage area corresponding to each type of advertisement required by the user
- the bulk sending unit is configured to send the advertising short message or the advertising multimedia message to each user number in the storage area corresponding to the advertisement when the advertisement message or the advertisement multimedia message of the first type of advertisement is sent.
- system further includes:
- the filtering module is configured to filter out the non-point-to-point short message in the obtained short message, and obtain a point-to-point short message; or filter out the non-point-to-point short message in the obtained short message, obtain a point-to-point short message, and obtain the obtained point-to-point short message, and the length is not less than
- the point-to-point short message of the short message length is set; and is used for sending the obtained point-to-point short message or the point-to-point short message whose length is not less than the length of the preset short message as the acquired short message to the matching unit.
- the matching unit includes a plurality of matchers, each of which stores a set of keywords, and respectively sets a matching strategy in each matcher; each matcher uses the matching policy set in itself, and the obtained short message is Keyword matching for each type of ad stored by itself; where, each group A keyword with one or more types of ads.
- system further includes:
- each user number in a storage area corresponding to each type of advertisement synchronized by the storage unit is stored in a corresponding storage area of the advertisement set in itself, and an advertisement message for sending a type of advertisement is sent Or when advertising a multimedia message, the advertisement message or the advertisement multimedia message is sent to each user number in the corresponding storage area of the advertisement.
- the analysis method and system for user requirements provided by the present invention, by matching the short message sent by the user with the keyword of each type of advertisement, the advertisement type corresponding to the user demand reflected in the short message is obtained, and then the user is sent to the user.
- the required advertisements are highly targeted, and can avoid advertising text messages and advertising multimedia messages that are not required for a large number of users to be sent to users, thereby improving user acceptance of SMS marketing methods, thereby improving advertising revenue and promoting the development of SMS marketing methods, and Save communication resources.
- the invention also has the following advantages and features:
- FIG. 1 is a flowchart of implementing a method for placing a short message advertisement according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a short message advertisement delivery system according to an embodiment of the present invention. detailed description
- the principle of the present invention is: At present, communication through short messages is a popular communication method, and short message users can chat with friends about the current situation, chat needs, etc., or subscribe through SMS, consult the required product information, etc. It may reflect the user's recent needs. By matching the keywords of each type of advertisement with the short message respectively, the type of advertisement corresponding to the user's demand reflected in the short message can be obtained, and then the advertisement required by the user is sent for the user.
- the implementation process of the analysis method of the user requirement in the embodiment of the present invention is as shown in FIG. 1 and includes the following Steps:
- Step 101 Store keywords for each type of advertisement and set a matching policy.
- the keywords of each type of advertisement are grouped to obtain a plurality of sets of keywords, and each set of keywords includes keywords of one or more types of advertisements; wherein, each type of advertisement may be an advertisement According to the advertised product category, the keywords include product name, product use, and product type.
- Each group of keywords is stored in a different matcher, each matcher stores a set of keywords, and a matching strategy of the stored keywords is set in each matcher.
- Step 102 Obtain a short message from a short message center or a short message gateway;
- each short message arriving at the short message center or the short message gateway is acquired only within a set time period; further, one or more presets may be set. Intercepting time segments, and respectively assigning user number segments for each intercepting time segment; obtaining, from the short message center or the short message gateway, the short message sent by each user terminal in the user number segment corresponding to the intercepting time period in each intercepting time period.
- the message sent to the short message center or the short message gateway in the set time period is limited, or the short message sent by the user terminal in the user number segment corresponding to the interception time period is limited.
- the number of acquired short messages reduces the amount of matching short messages, but in order to be able to determine the types of advertisements required by as many users as possible in time, the set time and the interception time cannot be too short.
- the present invention in order to further reduce the number of short messages used for keyword matching, to make the matching more targeted and improve system efficiency, the present invention further filters the obtained short messages, and the filtering method is specifically :
- filtering out non-point-to-point short messages and short messages whose length is less than the length of the preset short message can reduce the amount of matching messages.
- Step 103 Using the matching policy, each obtained short message is matched with the stored keyword of each type of advertisement to obtain a matching degree between the short message and each type of advertisement keyword; if the keyword has been grouped And setting the matching strategy of the stored keywords in each matching device, then the step of inputting each obtained short message into each matching device, each matching device uses the matching strategy set in itself, and stores the input short message with itself.
- the keywords of each type of advertisement are matched; wherein each of the obtained short messages may be a point-to-point short message obtained by filtering the short message obtained from the short message center or the short message gateway, or a point-to-point short message with a length not shorter than a preset short message length .
- Step 104 Select a matching degree that is not less than a preset matching degree threshold in the matching degree of each short message and each type of advertising keyword, and each type of advertisement to which the selected matching degree belongs belongs to send The advertisement required by the user of the text message.
- Step 105 Store the user numbers in the storage area corresponding to each type of advertisement required by the user.
- a storage time period corresponding to each matching degree is set in advance; wherein, the greater the matching degree, the more the advertisement corresponding to the matching degree is consistent with the user requirement, and therefore, the longer the corresponding storage time period can be , so that the storage time of the user number in the storage area corresponding to the advertisement type that meets the user's needs is longer.
- the embodiment of the present invention may further include:
- the length of the storage time period corresponding to the storage number of the user number in the type of advertisement storage area is set according to the correspondence between the matching degree set in advance and the storage time period. , delete the number of the user stored in the storage area.
- Step 106 When sending an advertisement message or an advertisement multimedia message of a type of advertisement, send the advertisement message or the advertisement multimedia message to each user number in the storage area corresponding to the advertisement.
- the structure of the short message advertisement delivery system includes: an obtaining unit, a matching unit, and a processing unit;
- the obtaining unit is configured to obtain a short message from a short message center or a short message gateway;
- the obtaining the short message may be that the obtaining unit requests the short message center or the short message gateway to send each short message to the acquiring unit at the same time, and the short message point-to-point protocol (SMPP) is available between the obtaining unit and the short message center or the short message gateway. ), short message gateway system interface protocol (SGIP) and other communications;
- SMPP short message point-to-point protocol
- SGIP short message gateway system interface protocol
- a matching unit configured to use the matching policy to match each obtained short message with the stored keyword of each type of advertisement, to obtain a matching degree between the short message and each type of advertisement keyword;
- a processing unit configured to determine, respectively, a matching degree of a matching degree of each of the short message and each type of advertisement, and a matching degree that is not less than a preset matching degree threshold, and each type of advertisement to which the keyword corresponding to the determined matching degree belongs is The advertisement required by the user who sent the text message;
- the storage unit is configured to separately store the user numbers in a storage area corresponding to each type of advertisement required by the user.
- the bulk sending unit is configured to send the advertising short message or the advertising multimedia message to each user number in the storage area corresponding to the advertisement when the advertisement message or the advertisement multimedia message of the first type of advertisement is sent.
- the advertisement message and the advertisement multimedia message of the merchant can be sent to the user by determining the advertisement required by the user and according to the advertisement required by the user.
- An optional filtering module is configured to filter out non-point-to-point short messages in the obtained short message, and obtain a point-to-point short message; or filter out non-point-to-point short messages in the obtained short message, obtain a point-to-point short message, and obtain a length of the point-to-point short message a point-to-point short message that is smaller than a preset short message length; and is used to send the obtained point-to-point short message or a point-to-point short message whose length is not less than a preset short message length as the acquired short message to the matching unit.
- the matching unit may further include a plurality of matchers, each of which stores a set of keywords. And matching strategies are respectively set in each matcher; each matcher uses the matching policy set in itself to match the obtained short message with the keywords of each type of advertisement stored by itself; wherein each set of keywords contains one or more types of keywords The keyword for the ad.
- the system further includes a group sending server, where each user number in the storage area corresponding to each type of advertisement synchronized by the storage unit is stored in a corresponding storage area of the advertisement set in itself, and is sent in a class.
- the advertisement message or the advertisement MMS is advertised, the advertisement message or the advertisement MMS is sent to each user number in the corresponding storage area of the advertisement.
- the mass-sending server may be a server used by the merchant to send a short message to the group, and may support an operation mode in which the advertisement is provided by the advertisement delivery system of the present invention, and the merchant itself delivers the advertisement short message and the advertisement multimedia message according to the user's demand.
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Abstract
A method for delivering short message advertisements is disclosed. The method includes: storing key words of various types of advertisements, and setting a matching policy (101); acquiring short messages from a short message center or a short message gateway (102); matching each short message acquired with the key words of various types of advertisements stored, respectively, by using the matching policy, so as to obtain matching degrees between the short message and the key words of various types of advertisements (103); determining an advertisement type whose matching degree is not less than a preset matching degree threshold as the advertisement type needed by short message users; while delivering the advertisements, performing the advertisement delivery based on the advertisement type needed by the short message users. A system for delivering short message advertisements is also disclosed.
Description
一种短信广告投放方法及系统 技术领域 Short message advertisement delivery method and system
本发明涉及电信增值业务领域， 尤其涉及一种短信广告的投放方法及 系统。 背景技术 The present invention relates to the field of telecom value-added services, and in particular, to a method and system for placing a short message advertisement. Background technique
随着短信用户数量的逐渐增多、 以及短信、 彩信技术的发展成熟， 短 信营销方式作为一种新型广告营销方式， 受到越来越多商家的青睐， 然而， 目前大部分的广告短信、 广告彩信针对性差， 发送给短信用户的广告短信、 广告彩信中， 大多都不能满足短信用户需求， 仅极少数是短信用户所需的 广告信息， 有时甚至没有短信用户所需的广告信息， 即目前大部分广告短 信、 广告彩信在短信用户眼里纯属垃圾短信， 既需浪费大量时间查看， 又 占用用户终端的存储空间， 使得短信用户对短信营销方式的接受度较低， 既影响广告收益， 又浪费通信资源， 极大的限制了短信营销方式的发展。 发明内容 With the increasing number of SMS users and the mature development of SMS and MMS technology, SMS marketing as a new type of advertising marketing has been favored by more and more merchants. However, most of the current advertising SMS and advertising MMS are targeted at Poor sex, most of the advertising messages and advertising MMS sent to SMS users can not meet the needs of SMS users. Only a few of them are the advertising information required by SMS users, and sometimes there is no advertising information required by SMS users. SMS and MMS are purely spam messages in the eyes of SMS users. They need to waste a lot of time to view and occupy the storage space of the user terminal, which makes the SMS users have lower acceptance of SMS marketing methods, which not only affects advertising revenue, but also wastes communication. Resources have greatly limited the development of SMS marketing methods. Summary of the invention
有鉴于此， 本发明的主要目的在于提供一种短信广告的投放方法及系 统， 能够根据短信用户的需求定向的投放短信广告。 In view of this, the main purpose of the present invention is to provide a method and system for delivering a short message advertisement, which can be targeted to serve a short message advertisement according to the needs of the short message user.
为达到上述目的， 本发明的技术方案是这样实现的： In order to achieve the above object, the technical solution of the present invention is achieved as follows:
一种短信广告投放方法， 该方法包括： A method for placing a short message advertisement, the method comprising:
预先存储各类型广告的关键字， 并设置匹配策略； Pre-store keywords for each type of ad and set a matching strategy;
从短信中心或短信网关获取短信； Get SMS from SMS Center or SMS Gateway;
使用所述匹配策略， 将获取的每条短信分别与所存储的各类型广告的 关键字进行匹配， 得到该条短信与各类型广告的关键字的匹配度；
将匹配度不小于预先设置的匹配度阈值的广告类型确定为短信用户所 需的广告类型； Using the matching policy, each obtained short message is matched with the stored keywords of each type of advertisement to obtain a matching degree between the short message and the keyword of each type of advertisement; Determining an advertisement type whose matching degree is not less than a preset matching degree threshold as an advertisement type required by a short message user;
在投放广告时， 根据短信用户所需的广告类型进行广告投放。 When an ad is served, the ad is served based on the type of ad that the SMS user needs.
进一步地， 该方法还包括： 将用户号码分别存储于该用户所需的广告 类型对应的存储区域内； 在发送一类广告的广告短信或广告彩信时， 向该 类广告对应的存储区域内的各用户号码群发该广告短信或广告彩信。 Further, the method further includes: storing the user number in a storage area corresponding to the advertisement type required by the user; and sending an advertisement message or an advertisement multimedia message of the type of advertisement to the storage area corresponding to the advertisement The advertisement message or the advertisement MMS is sent by each user number.
进一步地， 该方法还包括： 预先设置各匹配度对应的存储时间段， 根 据所述预先设置的各匹配度对应的存储时间段， 设定用户号码在各类型广 告区域内的存储时间段； 在用户号码在存储区域内的存储时长超出该用户 号码对应的存储时间段的长度时， 删除该存储区域内存储的该用户的号码。 Further, the method further includes: presetting a storage time period corresponding to each matching degree, and setting a storage time period of the user number in each type of advertising area according to the storage time period corresponding to each preset matching degree; When the storage time of the user number in the storage area exceeds the length of the storage period corresponding to the user number, the number of the user stored in the storage area is deleted.
进一步地， 所述从短信中心或短信网关获取短信具体为： Further, the obtaining the short message from the short message center or the short message gateway is specifically:
在设定时间内， 获取到达短信中心或短信网关的各短信； 或者， 预先设定一个或多个截取时间， 分别为各截取时间分配用户号码段； 在各截取时间内， 分别从短信中心或短信网关获取该截取时间所对应用户 号码段内的各用户终端发送的短信。 During the set time, obtain each short message that arrives at the SMS center or the SMS gateway; or, set one or more interception times in advance, and assign a user number segment for each interception time; respectively, from the short message center or during each interception time The short message gateway obtains the short message sent by each user terminal in the user number segment corresponding to the interception time.
进一步地， 所述从短信中心或短信网关获取短信进一步包括： 过滤掉所获取的短信中的非点对点短信； 或者， Further, the obtaining the short message from the short message center or the short message gateway further includes: filtering out the non-point-to-point short message in the obtained short message; or
过滤掉所获取的短信中的非点对点短信及短信长度小于预先设置的短 信长度的短信； Filter out the non-peer-to-peer SMS in the obtained short message and the short message whose message length is less than the preset short message length;
相应的， 所述匹配基于过滤后的短信进行匹配。 Correspondingly, the matching is matched based on the filtered short message.
进一步地， 所述存储各类型广告的关键字， 并设置匹配策略具体为： 将各类型广告的关键字分组， 得到多组关键字， 每组关键字含一类或 多类广告的关键字； Further, the storing the keywords of each type of advertisement, and setting the matching policy is specifically: grouping keywords of each type of advertisement to obtain a plurality of sets of keywords, each set of keywords having one or more types of advertisement keywords;
将各组关键字存储于不同的匹配器中， 每台匹配器存储一组关键字， 并在各匹配器中分别设置匹配策略；
相应的， 所述使用所述匹配策略， 将获取的每条短信分别与各类型广 告的关键字进行匹配具体为： Each set of keywords is stored in a different matcher, each matcher stores a set of keywords, and a matching strategy is set in each matcher; Correspondingly, the using the matching policy to match each obtained short message with the keyword of each type of advertisement is specifically:
将获取的每条短信输入各匹配器， 各匹配器使用设置于自身的匹配策 略， 执行短信与自身存储的各类型广告的关键字的匹配。 Each obtained short message is input to each matcher, and each matcher uses the matching policy set in itself to perform matching of the short message with the keyword of each type of advertisement stored by itself.
基于上述方法， 本发明还提出一种短信广告投放系统， 该系统包括： 获取单元， 用于从短信中心或短信网关获取短信； Based on the above method, the present invention further provides a short message advertisement delivery system, the system comprising: an acquisition unit, configured to acquire a short message from a short message center or a short message gateway;
匹配单元， 用于根据预先设置的各类型广告的关键字与短信的匹配策 略， 将获取的每条短信分别与所存储的各类型广告的关键字进行匹配， 得 到该条短信与各类型广告的关键字的匹配度； a matching unit, configured to match each of the obtained short messages with the stored keywords of each type of advertisement according to a matching strategy of a keyword and a short message of each type of advertisement set in advance, to obtain the short message and each type of advertisement The matching degree of the keyword;
处理单元， 用于分别确定每条短信与各类型广告的关键字的匹配度不 小于预先设置的匹配度阈值的匹配度， 将匹配度不小于预先设置的匹配度 阈值的广告类型确定为短信用户所需的广告类型； a processing unit, configured to determine, respectively, that a matching degree of each short message and a keyword of each type of advertisement is not less than a matching degree of a matching matching threshold, and determining an advertising type whose matching degree is not less than a preset matching degree threshold as a short message user The type of ad required;
存储单元， 用于将用户号码分别存储在该用户所需的各类型广告对应 的存储区域内； a storage unit, configured to store the user numbers in a storage area corresponding to each type of advertisement required by the user;
群发单元， 用于在发送一类广告的广告短信或广告彩信时， 向该类广 告对应的存储区域内的各用户号码群发该广告短信或广告彩信。 The bulk sending unit is configured to send the advertising short message or the advertising multimedia message to each user number in the storage area corresponding to the advertisement when the advertisement message or the advertisement multimedia message of the first type of advertisement is sent.
进一步地， 所述系统还包括： Further, the system further includes:
过滤模块， 用于过滤掉所获取的短信中的非点对点短信， 得到点对点 短信； 或者过滤掉所获取的短信中的非点对点短信， 得到点对点短信， 并 获取得到的点对点短信中、 长度不小于预先设置的短信长度的点对点短信； 并用于将得到的点对点短信或长度不小于预先设置的短信长度的点对点短 信作为获取的短信发送至所述匹配单元。 The filtering module is configured to filter out the non-point-to-point short message in the obtained short message, and obtain a point-to-point short message; or filter out the non-point-to-point short message in the obtained short message, obtain a point-to-point short message, and obtain the obtained point-to-point short message, and the length is not less than The point-to-point short message of the short message length is set; and is used for sending the obtained point-to-point short message or the point-to-point short message whose length is not less than the length of the preset short message as the acquired short message to the matching unit.
进一步地， 所述匹配单元包括多个匹配器， 每台匹配器存储一组关键 字， 并在各匹配器中分别设置匹配策略； 各匹配器使用设置于自身的匹配 策略， 将获取的短信与自身存储的各类型广告的关键字匹配； 其中， 每组
关键字含一类或多类广告的关键字。 Further, the matching unit includes a plurality of matchers, each of which stores a set of keywords, and respectively sets a matching strategy in each matcher; each matcher uses the matching policy set in itself, and the obtained short message is Keyword matching for each type of ad stored by itself; where, each group A keyword with one or more types of ads.
进一步地， 该系统还包括： Further, the system further includes:
群发服务器， 用于将所述存储单元同步来的各类型广告对应的存储区 域内的各用户号码， 存储在设置于自身的该类广告相应的存储区域内， 并 在发送一类广告的广告短信或广告彩信时， 向该类广告相应的存储区域内 的各用户号码群发该广告短信或广告彩信。 a group sending server, where each user number in a storage area corresponding to each type of advertisement synchronized by the storage unit is stored in a corresponding storage area of the advertisement set in itself, and an advertisement message for sending a type of advertisement is sent Or when advertising a multimedia message, the advertisement message or the advertisement multimedia message is sent to each user number in the corresponding storage area of the advertisement.
本发明所提供的用户需求的分析方法及系统， 通过将用户发送的短信 分别与各类型广告的关键字匹配， 得到短信中所反映出的用户需求所对应 的广告类型， 进而为用户发送用户所需的广告， 针对性强， 可以避免发给 用户的大量用户并不需要的广告短信、 广告彩信， 提高用户对短信营销方 式的接受度， 进而提高广告收益、 促进短信营销方式的发展， 且可以节省 通信资源。 本发明还具有以下的优点和特点： The analysis method and system for user requirements provided by the present invention, by matching the short message sent by the user with the keyword of each type of advertisement, the advertisement type corresponding to the user demand reflected in the short message is obtained, and then the user is sent to the user. The required advertisements are highly targeted, and can avoid advertising text messages and advertising multimedia messages that are not required for a large number of users to be sent to users, thereby improving user acceptance of SMS marketing methods, thereby improving advertising revenue and promoting the development of SMS marketing methods, and Save communication resources. The invention also has the following advantages and features:
通过设定时间、 或截取时间和用户号码段等限制所获取短信的数量， 以及过滤所获取的短信， 减少进行匹配的短信量。 附图说明 Limit the number of SMS messages obtained by setting the time, or the interception time and the user number segment, and filtering the acquired SMS messages to reduce the amount of matching SMS messages. DRAWINGS
图 1为本发明实施例短信广告投放方法的实现流程图； FIG. 1 is a flowchart of implementing a method for placing a short message advertisement according to an embodiment of the present invention;
图 2为本发明实施例短信广告投放系统的结构示意图。 具体实施方式 FIG. 2 is a schematic structural diagram of a short message advertisement delivery system according to an embodiment of the present invention. detailed description
本发明的原理是： 目前， 通过短信交流是较流行的交流方式， 短信用 户会通过短信与朋友聊现状、 聊需求等， 或通过短信订购、 咨询所需的产 品的信息等， 这样， 短信中就可能反映出用户最近的需求， 通过将各类型 广告的关键字分别与短信匹配， 即可以得到短信中所反映出的用户需求所 对应的广告类型， 进而为用户发送用户所需的广告。 The principle of the present invention is: At present, communication through short messages is a popular communication method, and short message users can chat with friends about the current situation, chat needs, etc., or subscribe through SMS, consult the required product information, etc. It may reflect the user's recent needs. By matching the keywords of each type of advertisement with the short message respectively, the type of advertisement corresponding to the user's demand reflected in the short message can be obtained, and then the advertisement required by the user is sent for the user.
本发明实施例用户需求的分析方法的实现流程如图 1 所示， 包括以下
步骤： The implementation process of the analysis method of the user requirement in the embodiment of the present invention is as shown in FIG. 1 and includes the following Steps:
步骤 101: 存储各类型广告的关键字， 并设置匹配策略。 Step 101: Store keywords for each type of advertisement and set a matching policy.
本发明一具体实施例中， 将各类型广告的关键字分组， 得到多组关键 字， 每组关键字含一类或多类广告的关键字； 其中， 所述各类型广告， 可 以是将广告按照宣传的产品分类， 其关键字包括产品名称、 产品用途和产 品类型等。 In a specific embodiment of the present invention, the keywords of each type of advertisement are grouped to obtain a plurality of sets of keywords, and each set of keywords includes keywords of one or more types of advertisements; wherein, each type of advertisement may be an advertisement According to the advertised product category, the keywords include product name, product use, and product type.
将各组关键字存储于不同匹配器中， 每台匹配器存储一组关键字， 并 在各匹配器中分别设置所存储的关键字的匹配策略。 Each group of keywords is stored in a different matcher, each matcher stores a set of keywords, and a matching strategy of the stored keywords is set in each matcher.
步骤 102: 从短信中心或短信网关获取短信； Step 102: Obtain a short message from a short message center or a short message gateway;
本发明一具体实施例中， 为了减少所获取短信的数量， 降低系统压力， 只在设定时间段内， 获取到达短信中心或短信网关的各短信； 进一步地， 还可预先设定一个或多个截取时间段， 并分别为各截取时间段分配用户号 码段； 从短信中心或短信网关获取在各截取时间段内， 该截取时间段所对 应用户号码段内的各用户终端发送的短信。 In an embodiment of the present invention, in order to reduce the number of acquired short messages and reduce system pressure, each short message arriving at the short message center or the short message gateway is acquired only within a set time period; further, one or more presets may be set. Intercepting time segments, and respectively assigning user number segments for each intercepting time segment; obtaining, from the short message center or the short message gateway, the short message sent by each user terminal in the user number segment corresponding to the intercepting time period in each intercepting time period.
其中， 限定仅获取设定时间段内到达短信中心或短信网关的短信， 或 限定获取设定截取时间段内、 该截取时间段对应的用户号码段内的用户终 端发来的短信， 均可以限制所获取短信的数量， 减少进行匹配的短信量， 但为了能够及时确定尽可能多用户所需的各类型广告， 所述设定时间、 截 取时间均不能太短。 The message sent to the short message center or the short message gateway in the set time period is limited, or the short message sent by the user terminal in the user number segment corresponding to the interception time period is limited. The number of acquired short messages reduces the amount of matching short messages, but in order to be able to determine the types of advertisements required by as many users as possible in time, the set time and the interception time cannot be too short.
本发明一具体实施例中， 为了进一步减少用于关键字匹配的短信数量， 使匹配的针对性更强以及提高系统效率， 本发明还对所获取的短信进行进 一步地过滤， 过滤的方法具体为： In a specific embodiment of the present invention, in order to further reduce the number of short messages used for keyword matching, to make the matching more targeted and improve system efficiency, the present invention further filters the obtained short messages, and the filtering method is specifically :
滤掉所获取的短信中的非点对点短信， 得到点对点短信； 或者， 滤掉所获取的短信中的非点对点短信， 得到点对点短信， 并在得到的 点对点短信中获取长度不小于预先设置的短信长度的点对点短信。
这里， 过滤掉非点对点短信、 以及长度小于预先设置的短信长度的短 信， 可以减少进行匹配的短信量。 Filter out the non-point-to-point SMS in the obtained short message to obtain a point-to-point short message; or, filter out the non-point-to-point short message in the obtained short message, obtain a point-to-point short message, and obtain the length of the short message in the obtained point-to-point short message not less than the preset short message length Point-to-point SMS. Here, filtering out non-point-to-point short messages and short messages whose length is less than the length of the preset short message can reduce the amount of matching messages.
步骤 103: 使用所述匹配策略， 将获取的每条短信分别与所存储的各类 型广告的关键字进行匹配， 得到该条短信与各类型广告的关键字的匹配度； 若已对关键字分组并在各匹配器中分别设置所存储的关键字的匹配策 略， 则该步骤将获取的每条短信输入各匹配器， 各匹配器使用设置于自身 的匹配策略， 将输入的短信与自身存储的各类型广告的关键字匹配； 其中， 所述获取的每条短信可以为从短信中心或短信网关获取的短信经过滤后得 到的点对点短信、 或得到的长度不小于预先设置的短信长度的点对点短信。 Step 103: Using the matching policy, each obtained short message is matched with the stored keyword of each type of advertisement to obtain a matching degree between the short message and each type of advertisement keyword; if the keyword has been grouped And setting the matching strategy of the stored keywords in each matching device, then the step of inputting each obtained short message into each matching device, each matching device uses the matching strategy set in itself, and stores the input short message with itself. The keywords of each type of advertisement are matched; wherein each of the obtained short messages may be a point-to-point short message obtained by filtering the short message obtained from the short message center or the short message gateway, or a point-to-point short message with a length not shorter than a preset short message length .
步骤 104:分别选取每条短信与各类型广告的关键字的匹配度中不小于 预先设置的匹配度阈值的匹配度， 所选取的这些匹配度所对应的关键字所 属的各类型广告即为发送该条短信的用户所需的广告。 Step 104: Select a matching degree that is not less than a preset matching degree threshold in the matching degree of each short message and each type of advertising keyword, and each type of advertisement to which the selected matching degree belongs belongs to send The advertisement required by the user of the text message.
步骤 105:将用户号码分别存储在该用户所需的各类型广告对应的存储 区域内。 Step 105: Store the user numbers in the storage area corresponding to each type of advertisement required by the user.
本发明一具体实施例中， 预先设置各匹配度对应的存储时间段； 其中， 匹配度越大， 认为该匹配度对应的广告也越符合用户需求， 因此， 其对应 的存储时间段可以越长， 以使得用户号码在符合用户需求的广告类型对应 的存储区域内的存储时间越长。 In a specific embodiment of the present invention, a storage time period corresponding to each matching degree is set in advance; wherein, the greater the matching degree, the more the advertisement corresponding to the matching degree is consistent with the user requirement, and therefore, the longer the corresponding storage time period can be , so that the storage time of the user number in the storage area corresponding to the advertisement type that meets the user's needs is longer.
相应的， 步骤 105后， 本发明实施例还可以包括： Correspondingly, after the step 105, the embodiment of the present invention may further include:
在用户所需的各类型广告对应的各存储区域内， 根据预先设置的匹配 度与存储时间段的对应关系设定用户号码在该类型广告存储区域内的存储 号码对应的存储时间段的长度时， 删除该存储区域内存储的该用户的号码。 In each storage area corresponding to each type of advertisement required by the user, the length of the storage time period corresponding to the storage number of the user number in the type of advertisement storage area is set according to the correspondence between the matching degree set in advance and the storage time period. , delete the number of the user stored in the storage area.
步骤 106: 发送一类广告的广告短信或广告彩信时， 向该类广告对应的 存储区域内的各用户号码群发该广告短信或广告彩信。
本发明一具体实施例的短信广告投放系统的结构如图 2所示， 包括： 获取单元、 匹配单元和处理单元； 其中， Step 106: When sending an advertisement message or an advertisement multimedia message of a type of advertisement, send the advertisement message or the advertisement multimedia message to each user number in the storage area corresponding to the advertisement. As shown in FIG. 2, the structure of the short message advertisement delivery system according to an embodiment of the present invention includes: an obtaining unit, a matching unit, and a processing unit;
获取单元， 用于从短信中心或短信网关获取短信； The obtaining unit is configured to obtain a short message from a short message center or a short message gateway;
这里， 获取短信可以是获取单元请求短信中心或短信网关在路由转发 到达其上的各短信同时， 投递各短信至获取单元； 获取单元和短信中心或 短信网关之间可以通过短消息点对点协议（ SMPP )、 短消息网关系统接口 协议（SGIP )等通信； Here, the obtaining the short message may be that the obtaining unit requests the short message center or the short message gateway to send each short message to the acquiring unit at the same time, and the short message point-to-point protocol (SMPP) is available between the obtaining unit and the short message center or the short message gateway. ), short message gateway system interface protocol (SGIP) and other communications;
匹配单元， 用于使用所述匹配策略， 将获取的每条短信分别与所存储 的各类型广告的关键字进行匹配， 得到该条短信与各类型广告的关键字的 匹配度； a matching unit, configured to use the matching policy to match each obtained short message with the stored keyword of each type of advertisement, to obtain a matching degree between the short message and each type of advertisement keyword;
处理单元， 用于分别确定每条短信与各类型广告的关键字的匹配度中、 不小于预先设置的匹配度阈值的匹配度， 确定的匹配度对应的关键字所属 的各类型广告， 即为发送该条短信的用户所需的广告； a processing unit, configured to determine, respectively, a matching degree of a matching degree of each of the short message and each type of advertisement, and a matching degree that is not less than a preset matching degree threshold, and each type of advertisement to which the keyword corresponding to the determined matching degree belongs is The advertisement required by the user who sent the text message;
存储单元， 用于将用户号码分别存储在该用户所需的各类型广告对应 的存储区域内。 The storage unit is configured to separately store the user numbers in a storage area corresponding to each type of advertisement required by the user.
群发单元， 用于在发送一类广告的广告短信或广告彩信时， 向该类广 告对应的存储区域内的各用户号码群发该广告短信或广告彩信。 The bulk sending unit is configured to send the advertising short message or the advertising multimedia message to each user number in the storage area corresponding to the advertisement when the advertisement message or the advertisement multimedia message of the first type of advertisement is sent.
这里， 可以通过确定用户所需的广告， 并根据用户所需的广告将商家 的广告短信、 广告彩信发送至用户。 Here, the advertisement message and the advertisement multimedia message of the merchant can be sent to the user by determining the advertisement required by the user and according to the advertisement required by the user.
可选的过滤模块， 用于滤掉所获取的短信中的非点对点短信， 得到点 对点短信； 或者滤掉所获取的短信中的非点对点短信， 得到点对点短信， 并获取得到的点对点短信中长度不小于预先设置的短信长度的点对点短 信； 并用于将得到的点对点短信或长度不小于预先设置的短信长度的点对 点短信作为获取的短信发送至所述匹配单元。 An optional filtering module is configured to filter out non-point-to-point short messages in the obtained short message, and obtain a point-to-point short message; or filter out non-point-to-point short messages in the obtained short message, obtain a point-to-point short message, and obtain a length of the point-to-point short message a point-to-point short message that is smaller than a preset short message length; and is used to send the obtained point-to-point short message or a point-to-point short message whose length is not less than a preset short message length as the acquired short message to the matching unit.
所述匹配单元可进一步包括多个匹配器， 每台匹配器存储一组关键字，
并在各匹配器中分别设置匹配策略； 各匹配器使用设置于自身的匹配策略， 将获取的短信与自身存储的各类型广告的关键字匹配； 其中， 每组关键字 含一类或多类广告的关键字。 The matching unit may further include a plurality of matchers, each of which stores a set of keywords. And matching strategies are respectively set in each matcher; each matcher uses the matching policy set in itself to match the obtained short message with the keywords of each type of advertisement stored by itself; wherein each set of keywords contains one or more types of keywords The keyword for the ad.
该系统还包括群发服务器， 用于将所述存储单元同步来的各类型广告 对应的存储区域内的各用户号码， 存储在设置于自身的该类广告相应的存 储区域内， 并在发送一类广告的广告短信或广告彩信时， 向该类广告相应 的存储区域内的各用户号码群发该广告短信或广告彩信。 The system further includes a group sending server, where each user number in the storage area corresponding to each type of advertisement synchronized by the storage unit is stored in a corresponding storage area of the advertisement set in itself, and is sent in a class. When the advertisement message or the advertisement MMS is advertised, the advertisement message or the advertisement MMS is sent to each user number in the corresponding storage area of the advertisement.
这里， 群发服务器可以是商家自己用于群发短信的服务器， 可以支持 通过由本发明广告投放系统提供用户广告需求， 商家自己根据用户的需求 向用户投放广告短信、 广告彩信的运营模式。 Here, the mass-sending server may be a server used by the merchant to send a short message to the group, and may support an operation mode in which the advertisement is provided by the advertisement delivery system of the present invention, and the merchant itself delivers the advertisement short message and the advertisement multimedia message according to the user's demand.
以上所述， 仅为本发明的较佳实施例而已， 并非用于限定本发明的保 护范围。
The above is only the preferred embodiment of the present invention and is not intended to limit the scope of the present invention.
Claims
1、 一种短信广告投放方法， 其特征在于， 存储各类型广告的关键字， 并设置匹配策略， 该方法还包括： A method for advertising a short message advertisement, which is characterized in that: storing keywords of each type of advertisement, and setting a matching policy, the method further includes:
从短信中心或短信网关获取短信； Get SMS from SMS Center or SMS Gateway;
使用所述匹配策略， 将获取的每条短信分别与所存储的各类型广告的 关键字进行匹配， 得到该条短信与各类型广告的关键字的匹配度； Using the matching policy, each obtained short message is matched with the stored keywords of each type of advertisement to obtain a matching degree between the short message and the keyword of each type of advertisement;
将匹配度不小于预先设置的匹配度阈值的广告类型确定为短信用户所 需的广告类型； The type of advertisement whose matching degree is not less than the preset matching degree threshold is determined as the type of advertisement required by the short message user;
在投放广告时， 根据短信用户所需的广告类型进行广告投放。 When an ad is served, the ad is served based on the type of ad that the SMS user needs.
2、 根据权利要求 1所述方法， 其特征在于， 该方法进一步包括： 将用户号码分别存储于该用户所需的广告类型对应的存储区域内； 在发送一类广告的广告短信或广告彩信时， 向该类广告对应的存储区 域内的各用户号码群发该广告短信或广告彩信。 2. The method according to claim 1, wherein the method further comprises: storing the user number in a storage area corresponding to the type of advertisement required by the user; when transmitting an advertisement message or an advertisement message of a type of advertisement Sending the advertisement message or the advertisement multimedia message to each user number in the storage area corresponding to the advertisement.
3、 根据权利要求 2所述方法， 其特征在于， 该方法进一步包括： 预先 设置各匹配度对应的存储时间段， 根据所述预先设置的各匹配度对应的存 储时间段， 设定用户号码在各类型广告区域内的存储时间段； 在用户号码 在存储区域内的存储时长超出该用户号码对应的存储时间段的长度时， 删 除该存储区域内存储的该用户的号码。 The method according to claim 2, wherein the method further comprises: presetting a storage time period corresponding to each matching degree, and setting a user number according to the storage time period corresponding to each of the preset matching degrees The storage time period in each type of advertisement area; when the storage time of the user number in the storage area exceeds the length of the storage time period corresponding to the user number, the number of the user stored in the storage area is deleted.
4、 根据权利要求 1或 2所述方法， 其特征在于， 所述从短信中心或短 信网关获取短信具体为： The method according to claim 1 or 2, wherein the obtaining the short message from the short message center or the short message gateway is:
在设定时间内， 获取到达短信中心或短信网关的各短信； 或者， 预先设定一个或多个截取时间， 分别为各截取时间分配用户号码段； 在各截取时间内， 分别从短信中心或短信网关获取该截取时间所对应用户 号码段内的各用户终端发送的短信。 During the set time, obtain each short message that arrives at the SMS center or the SMS gateway; or, set one or more interception times in advance, and assign a user number segment for each interception time; respectively, from the short message center or during each interception time The short message gateway obtains the short message sent by each user terminal in the user number segment corresponding to the interception time.
5、 根据权利要求 1或 2所述方法， 其特征在于， 所述从短信中心或短
信网关获取短信进一步包括： 5. The method according to claim 1 or 2, characterized in that said slave SMS center or short The letter gateway obtains the text message further including:
过滤掉所获取的短信中的非点对点短信； 或者， Filter out non-peer-to-peer messages in the obtained SMS; or
过滤掉所获取的短信中的非点对点短信及短信长度小于预先设置的短 信长度的短信； Filter out the non-peer-to-peer SMS in the obtained short message and the short message whose message length is less than the preset short message length;
相应的， 所述匹配基于过滤后的短信进行匹配。 Correspondingly, the matching is matched based on the filtered short message.
6、 根据权利要求 1或 2所述方法， 其特征在于， 所述存储各类型广告 的关键字， 并设置匹配策略具体为： The method according to claim 1 or 2, wherein the storing the keywords of each type of advertisement and setting the matching policy is specifically:
将各类型广告的关键字分组， 得到多组关键字， 每组关键字含一类或 多类广告的关键字； Grouping the keywords of each type of advertisement to obtain multiple sets of keywords, each of which contains keywords of one or more types of advertisements;
将各组关键字存储于不同的匹配器中， 每台匹配器存储一组关键字， 并在各匹配器中分别设置匹配策略； Each set of keywords is stored in a different matcher, each matcher stores a set of keywords, and a matching strategy is set in each matcher;
相应的， 所述使用所述匹配策略， 将获取的每条短信分别与各类型广 告的关键字进行匹配具体为： Correspondingly, the using the matching policy to match each of the obtained short messages with the keywords of each type of advertisement is specifically:
将获取的每条短信输入各匹配器， 各匹配器使用设置于自身的匹配策 略， 执行短信与自身存储的各类型广告的关键字的匹配。 Each obtained short message is input to each matcher, and each matcher uses the matching policy set in itself to perform matching of the short message with the keyword of each type of advertisement stored by itself.
7、 一种短信广告投放系统， 其特征在于， 该系统包括： 7. A short message advertisement delivery system, characterized in that the system comprises:
获取单元， 用于从短信中心或短信网关获取短信； The obtaining unit is configured to obtain a short message from a short message center or a short message gateway;
匹配单元， 用于根据预先设置的各类型广告的关键字与短信的匹配策 略， 将获取的每条短信分别与所存储的各类型广告的关键字进行匹配， 得 到该条短信与各类型广告的关键字的匹配度； a matching unit, configured to match each of the obtained short messages with the stored keywords of each type of advertisement according to a matching strategy of a keyword and a short message of each type of advertisement set in advance, to obtain the short message and each type of advertisement The matching degree of the keyword;
处理单元， 用于分别确定每条短信与各类型广告的关键字的匹配度不 小于预先设置的匹配度阈值的匹配度， 将匹配度不小于预先设置的匹配度 阈值的广告类型确定为短信用户所需的广告类型； a processing unit, configured to determine, respectively, that a matching degree of each short message and a keyword of each type of advertisement is not less than a matching degree of a matching matching threshold, and determining an advertising type whose matching degree is not less than a preset matching degree threshold as a short message user The type of ad required;
存储单元， 用于将用户号码分别存储在该用户所需的各类型广告对应 的存储区域内；
群发单元， 用于在发送一类广告的广告短信或广告彩信时， 向该类广 告对应的存储区域内的各用户号码群发该广告短信或广告彩信。 a storage unit, configured to store the user numbers in a storage area corresponding to each type of advertisement required by the user; The bulk sending unit is configured to send the advertising short message or the advertising multimedia message to each user number in the storage area corresponding to the advertisement when the advertisement message or the advertisement multimedia message of the first type of advertisement is sent.
8、 根据权利要求 7所述的系统， 其特征在于， 所述系统还包括： 过滤模块， 用于过滤掉所获取的短信中的非点对点短信， 得到点对点 短信； 或者过滤掉所获取的短信中的非点对点短信， 得到点对点短信， 并 获取得到的点对点短信中、 长度不小于预先设置的短信长度的点对点短信； 并用于将得到的点对点短信或长度不小于预先设置的短信长度的点对点短 信作为获取的短信发送至所述匹配单元。 The system according to claim 7, wherein the system further comprises: a filtering module, configured to filter out non-point-to-point short messages in the obtained short message, obtain a point-to-point short message; or filter out the obtained short message Non-peer-to-peer SMS, get point-to-point SMS, and obtain the point-to-point short message in the obtained point-to-point short message, which is not less than the length of the preset short message; and is used to obtain the obtained point-to-point short message or the point-to-point short message whose length is not less than the length of the preset short message. The text message is sent to the matching unit.
9、 根据权利要求 7或 8所述的系统， 其特征在于， 所述匹配单元包括 多个匹配器， 每台匹配器存储一组关键字， 并在各匹配器中分别设置匹配 策略； 各匹配器使用设置于自身的匹配策略， 将获取的短信与自身存储的 各类型广告的关键字匹配； 其中， 每组关键字含一类或多类广告的关键字。 The system according to claim 7 or 8, wherein the matching unit comprises a plurality of matching devices, each matching device stores a set of keywords, and respectively sets a matching strategy in each matching device; each matching The device uses the matching policy set in itself to match the obtained short message with the keywords of each type of advertisement stored by itself; wherein each group of keywords contains keywords of one or more types of advertisements.
10、 根据权利要求 7或 8所述的系统， 其特征在于， 该系统还包括： 群发服务器， 用于将所述存储单元同步来的各类型广告对应的存储区 域内的各用户号码， 存储在设置于自身的该类广告相应的存储区域内， 并 在发送一类广告的广告短信或广告彩信时， 向该类广告相应的存储区域内 的各用户号码群发该广告短信或广告彩信。
The system according to claim 7 or 8, wherein the system further comprises: a group sending server, configured to store each user number in a storage area corresponding to each type of advertisement synchronized by the storage unit Set in the corresponding storage area of the advertisement of the advertisement, and send the advertisement short message or the advertisement multimedia message to each user number in the corresponding storage area of the advertisement when the advertisement message or the advertisement multimedia message of the advertisement type is sent.
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