WO2010064137A1 - Procédé et système de distribution et de gestion de vidéo - Google Patents

Procédé et système de distribution et de gestion de vidéo Download PDF

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Publication number
WO2010064137A1
WO2010064137A1 PCT/IB2009/007720 IB2009007720W WO2010064137A1 WO 2010064137 A1 WO2010064137 A1 WO 2010064137A1 IB 2009007720 W IB2009007720 W IB 2009007720W WO 2010064137 A1 WO2010064137 A1 WO 2010064137A1
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WO
WIPO (PCT)
Prior art keywords
client
video
end point
management center
content
Prior art date
Application number
PCT/IB2009/007720
Other languages
English (en)
Inventor
Milan Polasek
Roman Ferko
Peter Leitner
Original Assignee
Milan Polasek
Roman Ferko
Peter Leitner
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Milan Polasek, Roman Ferko, Peter Leitner filed Critical Milan Polasek
Publication of WO2010064137A1 publication Critical patent/WO2010064137A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data

Definitions

  • a need has arisen for a video distribution and management system providing access to small businesses or clients and capable of ensuring knowledge of distribution.
  • a further need exists for a centrally managed system that allows clients to view end distribution point locations and costs. Such a system should also ensure that clients may choose end points based on targeted advertising criteria, costs, location, and duration of video distribution.
  • a video distribution system and method is provided that substantially reduces or eliminates disadvantages and problems associated with previously developed video distribution platforms .
  • the present disclosure provides a video management and distribution system.
  • the system includes at least a management center, end points, and a number of client accounts.
  • a management center having a backend server provides a video management and distribution interface for clients.
  • the management center backend server stores end point and client data .
  • FIGURES 3a & 3b show examples of end point screen subdivisions
  • FIGURE 1 shows an exemplary network of the present disclosure.
  • Management center 10 processes uploaded videos from clients 12.
  • Management center 10 then distributes uploaded videos to end points based on client criteria. End points may include indoor end points 14 and outdoor end points 15.
  • End points may include indoor end points 14 and outdoor end points 15.
  • management center 10 may first process uploaded videos and then distribute them to a plurality of local management centers (not shown) , from which videos may be disseminated to end points on their networks.
  • networks capable of transferring information from management center 10 or a local management center to other elements of the present disclosure will be referred to herein as a "network”.
  • networks such as WAN, LAN, local WiFi, and/or Bluetooth may all be used to distribute information to elements in the present disclosure.
  • Management center 10 includes a time management system for allocating resources to uploaded videos.
  • One uploaded video will be referred to herein as a "video spot".
  • An uploaded video spot may include video, static or relatively static content, flash animation, or other content.
  • a group of video spots bundled for display on one end point will be referred to herein as a "video cycle”.
  • Management center 10 groups a series of video spots into a video cycle based on the desired time-length of the video cycle, the desired number of video spots in a video cycle, or other client criteria. In one embodiment, the number of video spots in a video cycle varies between five and thirty. After an end point displays one video cycle, the next video cycle may begin. In a typical case, one video cycle may be repeated throughout the entire operational day.
  • An end point includes a display, a network connection device, and a computer-readable medium encoded with management center end point software (MCES) .
  • the display is an outdoor screen (e.g., an LED screen) or an indoor screen (e.g., LCD, plasma, or any other screen that may support video playback) .
  • the network connection may be a WiFi router with a connection to the Internet, and the storage medium may be a Linux enabled PC having MCES .
  • the network also opens communication channels for viewers of video spots to report feedback to the system. Viewers can vote for the best video spot of the day/place. Viewers can use the network connection to browse web sites. Viewers can download additional information about advertised products. Moreover, advertising to Bluetooth-enabled mobile phones (and other devices) at end point locations may be employed through the network.
  • each connection through the network connection deployed at the end point may begin with a "welcome webpage . " Targeted advertising for companies may be deployed on this page.
  • An end point may optionally include a camera. The camera enables clients to view their video spots on end points and observe viewership. Further, a camera deployed at an end point assures clients that their video spots are being played.
  • a WiFi router (sometimes also equipped with a Bluetooth device or other communications channel) as part of the end point system further enables viewer feedback. Viewers may voice their responses and reactions to different video spots or they may send their opinion to statistical questions included in the video cycle. Users may upload their opinions through mobile phones, laptops, or other communications devices capable of sending information. The opinions may be sent through the WiFi communication provided at the end point or other communications technologies .
  • FIGURES 2a, 2b, 3a, and 3b provide four exemplary embodiments of possible end point (indoor or outdoor) displays.
  • Segments A, B, and C broadcast video spots, static or relatively static information, and crawling text, respectively.
  • segment B may broadcast the date and time or weather information.
  • segment C may broadcast regional, national, or sports news.
  • Other display configurations may be known to those with ordinary skill in the art.
  • certain of the information to be displayed may be downloaded from sources other than the management center.
  • FIGURE 2b multiple embodiments of a single type of segment may be present within a single display. Information uploaded through the network may update segments B and C as needed. In one embodiment, this may occur every five minutes.
  • End points connecting to management center 10 may be connected to a wide area network (WAN) such as the Internet. In one embodiment, they may be connected through routers that enable WiFi connections at the end point locations. In this spirit, end points may be located in different cities, states, or countries. Further, end points may be either indoor or outdoor end points. For example, an indoor end point may be located in a restaurant, cafe, pharmacy, bus station, airport, or any other location with potential viewers. [032] The following discussion provides one exemplary purpose of the present disclosure. Referring back to FIGURE 1, a local client 12 uploads an advertisement for a used car to management center 10. After processing, management center 10 uploads the advertisement to an indoor end point 14 located at a bus station. Thus, in one embodiment, the present disclosure provides access to targeted advertising resources for small and large clients.
  • WAN wide area network
  • a client 12 may upload a birthday video to management center 10. After processing, management center 10 uploads the birthday video to the restaurant where the birthday party is taking place.
  • End points may have different operational hours. For example, a particular indoor end point 14 may display video cycles only during business hours. Further, to support large scale distribution of end points, a business owner may lease an end point display in return for advertising permission at the end point. After the leasing period, ownership of the end point display may be transferred. In another embodiment, end point displays may be franchised and the operational owner may pay fees in return for access to management center distribution and management capabilities.
  • a video spot comprises an uploaded video, picture, flash animation, or media of any other supported format.
  • a client may upload video spots or create a campaign of a plurality of video spots at desired end points through management center 10.
  • Management center 10 provides end point selection criteria including location and viewership size. For example, a client may wish to purchase end point time throughout a certain country. In another example, a client selects advertising only at one desired location. Other criteria for selecting advertising time (e.g., cost, available locations) may also be employed.
  • MCES may mitigate the need for a constant connection to management center 10.
  • end points may connect to backend server 11 of management center 10 after operational hours to request video cycle data.
  • Other updates such as crawling text and weather/time information may be gathered at intervals throughout operational hours or only after operational hours. They may also be gathered from websites not directly connected to management center 10.
  • MCES may further provide video storage functionality, a flash player, a video player, and video cycle request time.
  • a client first logs in to the client side of the management center. As shown in FIGURE 4, the client may then choose from seven different tabs: 1. Dashboard 41
  • FIGURE 4 shows the Dashboard page associated with Dashboard tab 41, which contains a list 50 of the client's campaigns. This page allows the client to get previews and basic statistics on the campaigns he has created.
  • the Dashboard page is a quick overview, with more detailed information available under Campaigns tab 42 and Statistics tab 44.
  • FIGURE 5 shows the Campaigns page associated with Campaigns tab 42. This page allows a client to create or upload a new video spot using New Spot button 52. This page also allows a client to create a whole new campaign, using New Campaign button 51.
  • FIGURES 6-13 illustrate the process of creating a new campaign. After clicking on New Campaign button 51, a client is presented with the display shown in FIGURE 6.
  • FIGURE 6 illustrates one version of a new campaign page.
  • the new campaign page provides two options for planning a new media campaign.
  • the present disclosure presents a method to create either a commercial campaign or a noncommercial campaign. Certain options may or may not be presented based on client status .
  • FIGURE 9 shows an embodiment of an interface for choosing the campaign time having calendars for start and end times. The client may select the desired beginning and ending campaign dates and times .
  • FIGURE 13 presents the client with attributes of the campaign (cost, time, and predicted impact) that the client selected. The client may then save the campaign or change attributes of the plan.
  • attributes of the campaign cost, time, and predicted impact
  • the client may upload video spots, as shown in FIGURES 14-15.
  • a client may upload as many video spots per campaign as the campaign parameters allow.
  • six video spots may be displayed in one campaign.
  • This means each of the 6 chosen video spots are displayed 2 times per hour as part of that campaign. If the video cycle is less full, the video spots may be displayed more times per hour.
  • the client may then be notified that the file containing the video spot has been uploaded, and a confirmation email may be sent.
  • FIGURE 16 shows the Files page associated with Files tab 43. From this page, the client may see all of the video spots he has uploaded to the system. The client may select a certain campaign, and this page will show information about all the spot files associated with that campaign. In one embodiment, the page may offer color-coded information about all the different files to indicate the status of the file (e.g., approved, not approved, awaiting approval, or error) . The Files page also may offer an "Add File" button, which may present the user with the same interface shown in FIGURE 14. [055] FIGURE 17 shows the Statistics page associated with Statistics tab 44. Chart 71 shows a projected estimate of how many people will see a given campaign over time.
  • Chart 72 shows the actual number of times the campaign has been played on all selected end points.
  • Various other types of statistics may be presented without departing from the spirit of the present disclosure, as one of ordinary skill will recognize.
  • One of ordinary skill will recognize that the analogous function for outdoor end points will be served by the Outdoor page (not shown in the FIGURES) .
  • FIGURE 18 shows Indoor page, which presents a map of all available indoor end points.
  • a client may click on List button 81 to be taken to the list view page shown in FIGURE 19.
  • the list view may present a list of end points and their locations. By selecting an end point, a client may be taken to the screen shown in FIGURE 20, from which more detail about individual end points (e.g., location, operating hours, likely number of visitors, cost, etc.) is available.
  • News tab 47 may take the client to a page (not shown) in which news can be viewed. The news on this page may be tailored to the particular client, available to all clients, or a mixture of the two.
  • a credit limit on the client account limits the campaign time a user may purchase.
  • a new user may only purchase campaign time less than the credit amount.
  • Trusted clients may exceed this amount by a certain percentage and pay at a later date.
  • clients an online auction may take place ensuring that the highest bidder always gets their video spot played at the desired location and time.
  • the present disclosure provides a method and system for distribution and management of video spots.
  • Clients may upload video spots and select end points for distribution. Clients may further choose criteria such as location, cost, impact, and dates for creation of video spot campaigns.
  • Management center provides management and distribution capabilities of uploaded video spots. Management center distributes video spots to end points based on client selected criterion. Further, management center provides access to vital video spot and campaign management resources including statistical information, price, date, and live web feed of end point viewership. MCES allows for efficient communication between end points and management center.
  • the method and system of the present disclosure enable enhanced video distribution and management by centralizing the management process.
  • the management center allows client access to end points throughout the network and enables targeted advertising for small and large clients.

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  • Engineering & Computer Science (AREA)
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  • Business, Economics & Management (AREA)
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  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
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  • General Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Data Mining & Analysis (AREA)
  • Game Theory and Decision Science (AREA)
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Abstract

La présente invention concerne un système de distribution et de gestion vidéo. Le système comprend un centre de gestion, des points d'extrémité, et des comptes clients. Un centre de gestion possédant un serveur principal fournit une interface de distribution et de gestion de vidéo aux clients. Le serveur principal du centre de gestion stocke un point d’extrémité et des donnés clients. Les clients peuvent télécharger des vidéos, voir des vidéos, créer des campagnes de distribution sur des points distants, et voir les statistiques. En outre, les clients peuvent créer des campagnes basées au moins sur l'emplacement, la durée de la campagne, les dates de la campagne, le nombre de messages vidéo au cours de la campagne, le produit, le prix, etc. Les statistiques générées par le centre de gestion permettent aux clients de déterminer rapidement des décisions de distribution de vidéo. Les points d'extrémité comprennent un affichage, un dispositif de connexion de réseaux, et un support lisible par ordinateur codé grâce au logiciel du point d'extrémité du centre de gestion (MCES). Les points d'extrémité peuvent comprendre en outre une caméra permettant aux clients de voir l'emplacement du point d'extrémité. Dans un mode de réalisation, la présente invention permet d’améliorer la publicité locale, régionale, ou continentale.
PCT/IB2009/007720 2008-12-01 2009-11-25 Procédé et système de distribution et de gestion de vidéo WO2010064137A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11884308P 2008-12-01 2008-12-01
US61/118,843 2008-12-01

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2672402A1 (fr) 2012-06-07 2013-12-11 Videoboard Europe, a.s. Procédé de présentation d'un contenu audiovisuel et système pour exécuter le procédé

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020165776A1 (en) * 1999-04-28 2002-11-07 Hunter Charles Eric System for direct placement of commercial advertising, public service announcements and other content on electronic billboard displays
WO2003030011A1 (fr) * 2001-09-20 2003-04-10 Parkervision, Inc. Procede, systeme et produit-programme informatique de gestion publicitaire
US20030126013A1 (en) * 2001-12-28 2003-07-03 Shand Mark Alexander Viewer-targeted display system and method
WO2006116253A2 (fr) * 2005-04-26 2006-11-02 Governing Dynamics Inc. Procede, systeme et appareil pour une distribution dynamique de publicite

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020165776A1 (en) * 1999-04-28 2002-11-07 Hunter Charles Eric System for direct placement of commercial advertising, public service announcements and other content on electronic billboard displays
WO2003030011A1 (fr) * 2001-09-20 2003-04-10 Parkervision, Inc. Procede, systeme et produit-programme informatique de gestion publicitaire
US20030126013A1 (en) * 2001-12-28 2003-07-03 Shand Mark Alexander Viewer-targeted display system and method
WO2006116253A2 (fr) * 2005-04-26 2006-11-02 Governing Dynamics Inc. Procede, systeme et appareil pour une distribution dynamique de publicite

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2672402A1 (fr) 2012-06-07 2013-12-11 Videoboard Europe, a.s. Procédé de présentation d'un contenu audiovisuel et système pour exécuter le procédé

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