WO2010059704A1 - Procédé d'évaluation d'acceptabilité d'éléments de publipostage - Google Patents

Procédé d'évaluation d'acceptabilité d'éléments de publipostage Download PDF

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Publication number
WO2010059704A1
WO2010059704A1 PCT/US2009/064961 US2009064961W WO2010059704A1 WO 2010059704 A1 WO2010059704 A1 WO 2010059704A1 US 2009064961 W US2009064961 W US 2009064961W WO 2010059704 A1 WO2010059704 A1 WO 2010059704A1
Authority
WO
WIPO (PCT)
Prior art keywords
mail items
respondents
questions
computing device
display
Prior art date
Application number
PCT/US2009/064961
Other languages
English (en)
Inventor
Peter Shortall
Richard Balekdjian
Original Assignee
Mastercard International, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mastercard International, Inc. filed Critical Mastercard International, Inc.
Publication of WO2010059704A1 publication Critical patent/WO2010059704A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q99/00—Subject matter not provided for in other groups of this subclass

Abstract

L'invention porte sur un procédé pour évaluer l'acceptabilité d'éléments de publipostage, le procédé comprenant la préparation d'un affichage interactif représentant une pluralité d'éléments de courrier. Les éléments de courrier comprennent un ou plusieurs éléments de publipostage d'intérêt, les éléments de publipostage d'intérêt étant affichés de façon similaire aux autres éléments de courrier sans importance supplémentaire placée sur les éléments de publipostage d'intérêt. Le procédé comprend en outre l'interrogation d'une pluralité de répondants de l'affichage interactif par une ou plusieurs questions quant à savoir comment les répondants traiteraient chacun des éléments de courrier si les répondants avaient reçu de tels éléments de courrier de façon personnelle. Une réponse datée aux questions est collectée pour évaluer l'acceptabilité des éléments de publipostage d'intérêt. De façon avantageuse, avec la présente invention, des messages publipostés compétiteurs peuvent être évalués de façon plus rapide et plus approfondie que dans l'état de la technique.
PCT/US2009/064961 2008-11-18 2009-11-18 Procédé d'évaluation d'acceptabilité d'éléments de publipostage WO2010059704A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11568008P 2008-11-18 2008-11-18
US61/115,680 2008-11-18

Publications (1)

Publication Number Publication Date
WO2010059704A1 true WO2010059704A1 (fr) 2010-05-27

Family

ID=42197179

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/064961 WO2010059704A1 (fr) 2008-11-18 2009-11-18 Procédé d'évaluation d'acceptabilité d'éléments de publipostage

Country Status (3)

Country Link
US (1) US20100131354A1 (fr)
CA (1) CA2686053A1 (fr)
WO (1) WO2010059704A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5067088A (en) * 1990-02-16 1991-11-19 Johnson & Quin, Inc. Apparatus and method for assembling mass mail items
US20020128908A1 (en) * 2000-09-15 2002-09-12 Levin Brian E. System for conducting user-specific promotional campaigns using multiple communications device platforms
US20040117451A1 (en) * 2002-03-22 2004-06-17 Chung Michael Myung-Jin Methods and systems for electronic mail internet target and direct marketing and electronic mail banner
US20060122857A1 (en) * 2001-03-22 2006-06-08 Decotiis Allen R Computer systems, methods, computer models, and computer software for enhancing a customer list for a targeted marketing campaign
US20060212810A1 (en) * 2005-03-15 2006-09-21 Segal Lynn F Method and apparatus for generating correspondence

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5412776A (en) * 1992-12-23 1995-05-02 International Business Machines Corporation Method of generating a hierarchical window list in a graphical user interface
US6978248B1 (en) * 1999-03-11 2005-12-20 Walker Digital, Llc System and method for mailing list testing service
JP2004538535A (ja) * 1999-12-23 2004-12-24 インテリストラテジーズ，インク． 以前の調査質問事項への回答の分析結果に基づく調査質問事項の自動生成
US8924484B2 (en) * 2002-07-16 2014-12-30 Sonicwall, Inc. Active e-mail filter with challenge-response

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5067088A (en) * 1990-02-16 1991-11-19 Johnson & Quin, Inc. Apparatus and method for assembling mass mail items
US20020128908A1 (en) * 2000-09-15 2002-09-12 Levin Brian E. System for conducting user-specific promotional campaigns using multiple communications device platforms
US20060122857A1 (en) * 2001-03-22 2006-06-08 Decotiis Allen R Computer systems, methods, computer models, and computer software for enhancing a customer list for a targeted marketing campaign
US20040117451A1 (en) * 2002-03-22 2004-06-17 Chung Michael Myung-Jin Methods and systems for electronic mail internet target and direct marketing and electronic mail banner
US20060212810A1 (en) * 2005-03-15 2006-09-21 Segal Lynn F Method and apparatus for generating correspondence

Also Published As

Publication number Publication date
US20100131354A1 (en) 2010-05-27
CA2686053A1 (fr) 2010-05-18

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