WO2009051503A3 - A system and method for simultaneously delivering rewards and targeted advertising to mobile devices - Google Patents

A system and method for simultaneously delivering rewards and targeted advertising to mobile devices Download PDF

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Publication number
WO2009051503A3
WO2009051503A3 PCT/PH2007/000016 PH2007000016W WO2009051503A3 WO 2009051503 A3 WO2009051503 A3 WO 2009051503A3 PH 2007000016 W PH2007000016 W PH 2007000016W WO 2009051503 A3 WO2009051503 A3 WO 2009051503A3
Authority
WO
WIPO (PCT)
Prior art keywords
rewards
users
telco
mobile
application server
Prior art date
Application number
PCT/PH2007/000016
Other languages
French (fr)
Other versions
WO2009051503A2 (en
Inventor
Fernando Jude Fernando Garcia
Raymond Gerard Sison Racaza
Jerome Ni Uy
Nico Jose Santiago Nolledo
Original Assignee
Fernando Jude Fernando Garcia
Raymond Gerard Sison Racaza
Jerome Ni Uy
Nico Jose Santiago Nolledo
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fernando Jude Fernando Garcia, Raymond Gerard Sison Racaza, Jerome Ni Uy, Nico Jose Santiago Nolledo filed Critical Fernando Jude Fernando Garcia
Priority to PCT/PH2007/000016 priority Critical patent/WO2009051503A2/en
Publication of WO2009051503A2 publication Critical patent/WO2009051503A2/en
Publication of WO2009051503A3 publication Critical patent/WO2009051503A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for delivering incentives and targeted advertising to the mobile device users by enrolling them into a Rewards Program. A Reward Application server linked to the billing system of a mobile telecommunications company (Telco) will track the rewards users have earned based on their usage of the Telcos' services. The Rewards Application Server checks Users' activities for rewards eligibility. The Rewards Application Server also references a Telco Mobile Subscriber Profile Database wherein the users are profiled according their demographics, preferences, time, location, context and subscriber's previous interactions using their mobile devices, or based on flagged keywords they frequently use or receive. The Telco Mobile Subscriber Profile Database collects and consolidates this information from multiple sources including but not limited to billing statements, registration for services and information captured through everyday usage of the Telco 's services. Users earn rewards in the form of points, raffle entries, or other incentives. Users are notified of their Rewards status periodically by the Rewards Application Server. These notifications are paired with targeted advertising and delivered to the users' mobile devices via Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP), Java or similar applications by the System. Both the rewards and targeted advertising are customized according to the Users' Telco Mobile Subscriber Profile Database profiles. The Rewards and Advertisements can be sponsored by the users' mobile Telco provider or a third-party advertiser.
PCT/PH2007/000016 2007-10-17 2007-10-17 A system and method for simultaneously delivering rewards and targeted advertising to mobile devices WO2009051503A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/PH2007/000016 WO2009051503A2 (en) 2007-10-17 2007-10-17 A system and method for simultaneously delivering rewards and targeted advertising to mobile devices

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/PH2007/000016 WO2009051503A2 (en) 2007-10-17 2007-10-17 A system and method for simultaneously delivering rewards and targeted advertising to mobile devices

Publications (2)

Publication Number Publication Date
WO2009051503A2 WO2009051503A2 (en) 2009-04-23
WO2009051503A3 true WO2009051503A3 (en) 2009-09-17

Family

ID=40568002

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/PH2007/000016 WO2009051503A2 (en) 2007-10-17 2007-10-17 A system and method for simultaneously delivering rewards and targeted advertising to mobile devices

Country Status (1)

Country Link
WO (1) WO2009051503A2 (en)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9034865B2 (en) 2010-02-18 2015-05-19 Medivation Technologies, Inc. Pyrido [4,3-B] indole and pyrido [3,4-B] indole derivatives and methods of use
US9040519B2 (en) 2010-02-18 2015-05-26 Medivation Technologies, Inc. Fused tetracyclic pyrido [4,3-B] indole and pyrido [3,4-B] indole derivatives and methods of use
US9193728B2 (en) 2010-02-18 2015-11-24 Medivation Technologies, Inc. Fused tetracyclic pyrido [4,3-B] indole and pyrido [3,4-B] indole derivatives and methods of use
US9434747B2 (en) 2011-02-18 2016-09-06 Medivation Technologies, Inc. Methods of treating diabetes
US9582792B2 (en) 2013-07-29 2017-02-28 Exxonmobil Research And Engineering Company System and method to purchase and dispense fuel and other products using a mobile device with improved user experience

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US7788176B2 (en) * 2008-10-24 2010-08-31 Embarq Holdings Company, Llc System and method for providing online SMS games
WO2011035442A1 (en) * 2009-09-24 2011-03-31 Mobile Marketing Média Inc. System and method for providing advertisement on a mobile communication device
IT1400206B1 (en) 2010-06-04 2013-05-24 Bozolo METHOD AND SYSTEM FOR THE REPRODUCTION OF MULTIMEDIA CONTENT ASSOCIATED WITH AN EVENT
CN102905231B (en) * 2011-07-30 2015-11-25 华为技术有限公司 Realize message propagation operational approach and the system of content analysis
US20130036174A1 (en) * 2011-08-02 2013-02-07 General Instrument Corporation Personalizing communications based on an estimated sensitivity level of the recipient
KR101197240B1 (en) * 2012-05-02 2012-11-21 주식회사 이네스트에이디 Target Advertising System and Method using Segment and Position Information by the Point Reward Service
US9420437B2 (en) 2012-09-25 2016-08-16 Business Texter, Inc. Mobile device communication system
CN109872195A (en) * 2019-03-08 2019-06-11 北京搜狐新媒体信息技术有限公司 A kind of data processing method and device

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030006911A1 (en) * 2000-12-22 2003-01-09 The Cadre Group Inc. Interactive advertising system and method
US6993326B2 (en) * 2001-04-02 2006-01-31 Bellsouth Intellectual Property Corporation System and method for providing short message targeted advertisements over a wireless communications network

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030006911A1 (en) * 2000-12-22 2003-01-09 The Cadre Group Inc. Interactive advertising system and method
US6993326B2 (en) * 2001-04-02 2006-01-31 Bellsouth Intellectual Property Corporation System and method for providing short message targeted advertisements over a wireless communications network

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9034865B2 (en) 2010-02-18 2015-05-19 Medivation Technologies, Inc. Pyrido [4,3-B] indole and pyrido [3,4-B] indole derivatives and methods of use
US9040519B2 (en) 2010-02-18 2015-05-26 Medivation Technologies, Inc. Fused tetracyclic pyrido [4,3-B] indole and pyrido [3,4-B] indole derivatives and methods of use
US9193728B2 (en) 2010-02-18 2015-11-24 Medivation Technologies, Inc. Fused tetracyclic pyrido [4,3-B] indole and pyrido [3,4-B] indole derivatives and methods of use
US9433626B2 (en) 2010-02-18 2016-09-06 Medivation Technologies, Inc. Pyrido[4,3-B]indole and pyrido[3,4-B]indole derivatives and methods of use
US9434747B2 (en) 2011-02-18 2016-09-06 Medivation Technologies, Inc. Methods of treating diabetes
US9582792B2 (en) 2013-07-29 2017-02-28 Exxonmobil Research And Engineering Company System and method to purchase and dispense fuel and other products using a mobile device with improved user experience

Also Published As

Publication number Publication date
WO2009051503A2 (en) 2009-04-23

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