WO2009028752A1

WO2009028752A1 - Advertiser's site auto linking system and method for using user-created contents inserted with advertiser's peculiar information

Info

Publication number: WO2009028752A1
Application number: PCT/KR2007/004426
Authority: WO
Inventors: Chang-Yeop Hwang
Original assignee: Mobilians Co., Ltd.
Priority date: 2007-08-30
Filing date: 2007-09-13
Publication date: 2009-03-05
Also published as: KR20090022346A

Abstract

An advertiser's site auto linking system, in which a user downloads a user-created content with an advertiser's peculiar information inserted therein and executes the user-created content, the peculiar information is detected and the user automatically links to an advertiser's site corresponding to the detected peculiar information, comprises means for receiving registration of a peculiar information from an advertiser terminal and storing the peculiar information; means for receiving registration of a user-created content from a user terminal and storing the user-created content; means for inserting the peculiar information into the user-created content in a watermarking or fingerprinting manner at the request of an advertiser or a content owner; means for distributing the user-created content with the peculiar information inserted therein; and means for receiving a user's link to the advertiser's site corresponding to the peculiar information by execution of the user-created content.

Description

ADVERTISER S SITE AUTO LINKING SYSTEM AND

METHOD FOR USING USER-CREATED CONTENTS

INSERTED WITH ADVERTISER S PECULIAR INFORMATION

Technical Field

[1] The present invention relates to system and method for automatically linking to an advertiser's site using a user-created content (UCC) with an advertiser's peculiar information inserted therein, and in particular, to an advertiser's site auto linking system, in which an advertiser's peculiar information is inserted into UCC, the UCC with the peculiar information inserted therein is distributed to users, when the users use the UCC, the peculiar information is extracted, and the users automatically visit to an advertiser's site using the extracted peculiar information and perform advertisement watching or electronic commercial transactions, and to an advertiser's site auto linking method. Background Art

[2] A fingerprinting technique is a kind of watermarking technique, and inserts a property information of a content owner into a content at the server end to such an extent not to be unpleasant to the perception of a human being and identifies and authenticates the rights of content using the property information. The fingerprinting technique is a more intellectual and progressive property protection technique that inserts a property information into a content in the same way as the watermarking technique, and besides inserts a user information received at the user end into a content to trace out and identify a user who illegally copied the content.

[3] The watermarking or fingerprinting technique requires transparency and robustness of information to be inserted. Here, robustness means that the nature of data should not be lost, but maintained as originally against attacks or distortion, and transparency means easiness in inserting information to such an extent not to be unpleasant to the perception of a human being.

[4] UCC refers to a multimedia content that is directly produced by a user, and is distributed to other users through the Internet. The UCC has a feature that users who passively absorbed information from media in the past, act as a subject of information delivery to produce and distribute a content containing their own information. And, as another feature, the UCC spreads to users at a fast speed. Disclosure of Invention Technical Problem [5] The present invention is designed in consideration of the above matters, and therefore an object of the present invention is to provide system and method which insert information related with link to an advertiser's site into a user-created content as a peculiar information, so that users using the corresponding user-created content obtain information being delivered by the user-created content and besides automatically link to the advertiser's site corresponding to the peculiar information inserted into the user-created content, thereby realizing the object of the advertiser. Technical Solution

[6] In order to achieve the above-mentioned objects, an advertiser's site auto linking system using a user-created content with an advertiser's peculiar information inserted therein, in which a user-created content with an advertiser's peculiar information inserted therein is produced and distributed on a wired or wireless network and content users automatically visit to an advertiser's site corresponding to the peculiar information, comprises means for receiving registration of a peculiar information from an advertiser terminal and storing the peculiar information; means for receiving registration of a user-created content from a user terminal and storing the user-created content; means for inserting the peculiar information into the user-created content in a watermarking or fingerprinting manner at the request of an advertiser or a content owner; means for distributing the user-created content with the peculiar information inserted therein; and means for receiving a user's link to the advertiser's site corresponding to the peculiar information by execution of the user-created content.

[7] According to a preferred feature of the present invention, the peculiar information induces link to the advertiser's site, and includes URL (Uniform Resource Locator) and Wine number.

[8] Preferably, the system further comprises means for charging a service fee when the advertiser selects a content category and applies for insertion of the peculiar information.

[9] More preferably, the system further comprises means for providing a predetermined compensation to the content owner who permits insertion of the advertiser's peculiar information.

[10] Further, the advertiser's site has a homepage and provides a content to users.

[11] Still further, the user terminal detects the peculiar information in a program for playing the user-created content received using a streaming or downloading service and links to the advertiser's site corresponding to the peculiar information automatically or according to selection of a user.

[12] And, the user-created content is a content that the advertiser produced, inserted the peculiar information therein, and registered directly for the purpose of distribution to users through the wired or wireless network.

[13] Meanwhile, an advertiser's site auto linking method using a user-created content with an advertiser's peculiar information inserted therein, in which a user-created content with an advertiser's peculiar information inserted therein is produced and distributed on a wired or wireless network and content users automatically visit to an advertiser's site corresponding to the peculiar information, comprises (S32) receiving registration of a peculiar information from an advertiser terminal and storing the peculiar information; (S33) receiving registration of a user-created content from a user terminal and storing the user-created content; (S34) inserting the peculiar information into the user-created content in a watermarking or fingerprinting manner at the request of an advertiser or a content owner; (S35) distributing the user-created content with the peculiar information inserted therein; and (S36) receiving a user's link to the advertiser's site corresponding to the peculiar information by execution of the user- created content. Brief Description of the Drawings

[14] These and other features, aspects, and advantages of preferred embodiments of the present invention will be more fully described in the following detailed description, taken accompanying drawings. In the drawings:

[15] FIG. 1 is a schematic diagram of an advertiser's site auto linking system according to the present invention.

[16] FIG. 2 is a schematic diagram of a content server according to an embodiment of the present invention.

[17] FIG. 3 is a schematic diagram of a billing model of the content server according to an embodiment of the present invention.

[18] FIG. 4 is a view illustrating application of an advertiser's site auto linking service according to an embodiment of the present invention.

[19] FIG. 5 is a flow chart of an advertiser's site auto linking method according to an embodiment of the present invention. Best Mode for Carrying Out the Invention

[20] Hereinafter, a preferred configuration of the present invention will be described in detail with reference to the accompanying drawings.

[21] < 1. Configuration of system>

[22] FIG. 1 is a schematic diagram of an advertiser's site auto linking system 1 according to the present invention.

[23] The advertiser's site auto linking system 1 comprises an advertiser terminal 2 for registering a peculiar information for automatic link to an advertiser's site 200, a content server 3 for inserting the peculiar information into UCC and distributing the UCC with the peculiar information inserted therein to users, and a user terminal 4 for downloading the UCC with the peculiar information inserted therein and when a user executes the UCC, linking to the advertiser's site 200 by the peculiar information.

[24] The advertiser terminal 2 is handled by an advertiser that administers the advertiser's site 200. The advertiser's site 200 is not limited to a specific kind of business, and includes, for example an advertisement providing site, an electronic commercial transaction shopping mall site, a game site or a portal site. The advertiser intends to advertise extensively the advertiser's site 200 for the purpose of collecting a plurality of users, and thus applies a linking information of the advertiser's site 200 for an advertisement. The information applied for an advertisement is referred to as a peculiar information of the present invention, and is an address route information capable of linking to the advertiser's site 200. The peculiar information includes, for example, URL or Wine number. URL is linked through a web browser, and Wine number is linked through the wireless Internet of a mobile communication terminal.

[25] The content server 3 receives registration of UCC produced by a user and distributes the UCC to other users. In the present invention, the content server 3 receives registration of the peculiar information of the advertiser and inserts the peculiar information into the UCC of the user. The insertion method uses a fingerprinting technique, a kind of watermarking. The peculiar information inserted as mentioned above is extracted, when the UCC is played through a separate detection means without affecting an original data. Thus, a conventional player simply plays the UCC of the present invention, however a player of the present invention extracts the peculiar information from the UCC and links to the advertiser's site 200 corresponding to the peculiar information.

[26] In the present invention, the content server 3 generates the UCC with the peculiar in formation inserted therein using the following methods. First, an advertiser registers a content produced directly by himself/herself and a peculiar information, and requests to insert the peculiar information. Second, when registering a peculiar information, an advertiser selects a UCC category and requests to insert the peculiar information. Third, an advertiser selects a specific UCC and requests to insert a peculiar information. Fourth, a UCC owner searches peculiar information of an advertiser, selects a desired peculiar information and requests to insert a peculiar information. The content server 3 receives the request for insertion of the peculiar information, and generates a UCC with a peculiar information inserted therein and distributes the UCC to users.

[27] Meanwhile, in the present invention, a business model of the content server 3 is as follows. First, an advertiser who wants to advertise, pays predetermined advertisement rates when registering a peculiar information. And, the advertiser may be charged with advertisement rates according to the number of downloads of a content with a peculiar information inserted therein or the number of visits of users who used the peculiar information. And, a UCC owner is provided with a predetermined compensation for permission to insert the peculiar information. In the similar way to the advertiser, the UCC owner may be compensated in proportion to the number of downloads of the UCC or the number of visits of users. Finally, a user visits to the advertiser's site 200 using the peculiar information, and when executing a valid event required by the advertiser, the user is compensated. The valid event includes, for example advertisement watching, product purchase, application for an event, or survey according to business type of the advertiser's site 200.

[28] The user terminal 4 includes a computer terminal, a mobile communication terminal and a personal mobile communication terminal (PDA, PMP or PSP) that are capable of data transmission through the Internet. A user of the present invention connects to a homepage of the content server 3 using the user terminal 4, selects a desired UCC and requests a streaming or download service. In the present invention, for the user terminal 4 to extract the peculiar information when the user executes the downloaded content, a player program installed in the user terminal 4 should be different from a conventional player program. Thus, the user should download an exclusive player program with a peculiar information detecting function of the present invention from the content server 3 and install the program. After installation is completed, the user can automatically visit to the corresponding advertiser's site 200 by the peculiar information detected when watching the UCC. If the user releases an automatic link option in the environment setting and selects a passive link option, the peculiar information is displayed on a screen, and when the user selects an OK button, the user can visit to the advertiser's site 200.

[29] <2. Configuration of content server and advertiser's site auto linking method>

[30] Hereinafter, a configuration of the content server 3 and an advertiser's site auto linking method will be described in detail with reference to FIGs. 2 to 5.

[31] Referring to FIG. 2, the content server 3 according to an embodiment of the present invention includes a peculiar information receiving means 32 for receiving registration of a peculiar information from an advertiser, a content receiving means 33 for receiving registration of a UCC from a user, a peculiar information inserting means 34 for inserting the peculiar information into the UCC and a content distributing means 35 for distributing the UCC with the peculiar information inserted therein.

[32] Referring to FIGs. 3 to 5, an advertiser who intends to advertise his/her site connects to the content server 3 and is provided with a content list (S311). The advertiser selects a UCC category or a specific UCC and requests to insert the peculiar information (S312). A billing means 31 of the content server 3 provides a billing page at the request of the advertiser to inform of billing (S313). The billing means 31 receives a settlement information of the advertiser, requests approval to a corresponding bank or credit card company, and receives an approval result (S314). In the case that the approval is success, the peculiar information receiving means 32 receives the peculiar information from the advertiser terminal 2 and stores the peculiar information into a database (DB) (S32).

[33] The content receiving means 33 receives the UCC from the user terminal 4 and stores the UCC into a DB (S33).

[34] The content inserting means 34 inserts the peculiar information into the UCC in a fingerprinting manner at the request of the advertiser or a content owner (S34). Here, the peculiar information may be assigned separately to an individual content. For example, a plurality of domains (Dl to DN) are assigned to the advertiser's site 200. A peculiar information Dl is inserted into a content of an owner A, and a peculiar information D2 is inserted into a content of an owner B. Thus, the advertiser's site 200 can recognize a content owner and a content server of the content used by a linked user, distributed by what content server. Therefore, the present invention can provide a predetermined compensation to each content owner corresponding to automatic link of a user.

[35] The content distributing means 35 provides a user with the UCC having the peculiar information inserted therein. The UCC may be distributed at the request of the user or without the user's request under the prior content of the user.

[36] The user receives the UCC and watches the UCC through execution of a player program. At this time, the player program of the present invention automatically links to the advertiser's site 200 corresponding to the peculiar information detected from the UCC. The user executes a predetermined event according to business type of the advertiser's site 200. For example, in the case that the advertiser's site 200 is an advertising site, the user watches an advertisement, and in the case that the advertiser's site 200 is an electronic commercial transaction site, the user purchases a product. In the case that the user executes a valid event required by the advertiser, the user may receive a predetermined compensation from the advertiser.

[37] FIG. 4 is a view illustrating application of an advertiser's site auto linking service according to an embodiment of the present invention.

[38] In FIG. 4, a mediating system is provided between the advertiser and the content server 3 for mediating insertion of the peculiar information. As described above, the content server 3 of the present invention may be incorporated into a distributed server through the change of design. The peculiar information inserting means 34 may be incorporated into a separate server. For example, the distributed server may include a server for receiving an application of insertion of a peculiar information from the advertiser, a server for inserting the peculiar information into a UCC and a server for distributing the UCC with the peculiar information inserted therein.

[39] Described above are embodiments of system and method for automatically linking to an advertiser's site using UCC with a peculiar information inserted therein. However, it should be understood that the detailed description and specific examples, while indicating preferred embodiments of the invention, are given by way of illustration only, since various changes and modifications within the spirit and scope of the invention will become apparent to those skilled in the art from this detailed description. Industrial Applicability

[40] According to the system and method for automatically linking to an advertiser's site using UCC with a peculiar information inserted therein of the present invention, a peculiar information applied for by an advertiser is inserted into a UCC that is distributed to a plurality of users, the users receive the UCC using a downloading or streaming service and play the UCC, and the peculiar information is detected to induct the users' visit to a corresponding advertiser's site.

[41]

[42]

Claims

[1] An advertiser's site auto linking system, in which a content with an advertiser's peculiar information inserted therein is produced and distributed on a wired or wireless network and content users automatically link to an advertiser's site corresponding to the peculiar information, the system comprising: means for receiving registration of a peculiar information from an advertiser terminal and storing the peculiar information; means for receiving registration of a user-created content from a user terminal and storing the user-created content; means for inserting the peculiar information into the user-created content in a watermarking or fingerprinting manner at the request of an advertiser or a content owner; means for distributing the user-created content with the peculiar information inserted therein; and means for receiving a user's link to an advertiser's site corresponding to the peculiar information by execution of the user-created content.

[2] The advertiser's site auto linking system according to claim 1, wherein the peculiar information induces link to the advertiser's site, and includes URL (Uniform Resource Locator) and Wine number.

[3] The advertiser's site auto linking system according to claim 1 or 2, wherein the peculiar information is information capable of inducing link to the advertiser's site and identifying a content distributor.

[4] The advertiser's site auto linking system according to claim 1, further comprising: means for charging a service fee when the advertiser selects a content category and applies for insertion of the peculiar information.

[5] The advertiser's site auto linking system according to claim 1, further comprising: means for providing a predetermined compensation to the content owner who permits insertion of the advertiser's peculiar information.

[6] The advertiser's site auto linking system according to claim 5, wherein the compensation is provided to the content owner in proportion to the number of downloads of the user-created content with the peculiar information inserted therein or the number of visits to the advertiser's site of users who downloaded the user-created content.

[7] The advertiser's site auto linking system according to claim 1, wherein the advertiser's site has a homepage and provides a content to users. [8] The advertiser's site auto linking system according to claim 1 or 7, wherein the advertiser's site provides a predetermined compensation to a user who, after an automatic link by the peculiar information, conducts a predetermined valid behavior set by the advertiser, including advertisement watching and product purchase.

[9] The advertiser's site auto linking system according to claim 1, wherein the user terminal detects the peculiar information in a program for playing the user-created content received using a streaming or downloading service and links to the advertiser's site corresponding to the peculiar information automatically or according to selection of a user.

[10] The advertiser's site auto linking system according to claim 1, wherein the user-created content is a content that the advertiser produced, inserted the peculiar information therein and registered directly for the purpose of distribution to users through the wired or wireless network.

[11] An advertiser's site auto linking method, in which a content with an advertiser's peculiar information inserted therein is produced and distributed on a wired or wireless network and content users automatically link to an advertiser's site corresponding to the peculiar information, the method comprising:

(532) receiving registration of a peculiar information from an advertiser terminal and storing the peculiar information;

(533) receiving registration of a user-created content from a user terminal and storing the user-created content;

(534) inserting the peculiar information into the user-created content in a watermarking or fingerprinting manner at the request of an advertiser or a content owner;

(535) distributing the user-created content with the peculiar information inserted therein; and

(536) receiving a user's link to the advertiser's site corresponding to the peculiar information by execution of the user-created content.

[12] The advertiser's site auto linking method according to claim 11, wherein the peculiar information induces link to the advertiser's site, and includes URL and Wine number. [13] The advertiser's site auto linking method according to claim 11 or 12, wherein the peculiar information is information capable of inducing link to the advertiser's site and identifying a content distributor. [14] The advertiser's site auto linking method according to claim 11, wherein the step S32 further includes:

(S31) charging a service fee when the advertiser selects a content category and applies for insertion of the peculiar information and when settlement is approved, accepting registration of the peculiar information.

[15] The advertiser's site auto linking method according to claim 11, wherein the step S33 further includes: providing a predetermined compensation to the content owner who permits the advertiser's peculiar information to be inserted into the user-created content.

[16] The advertiser's site auto linking method according to claim 15, wherein the compensation is provided to the content owner in proportion to the number of downloads of the user-created content with the peculiar information inserted therein or the number of visits to the advertiser's site of users who downloaded the user-created content.

[17] The advertiser's site auto linking method according to claim 11, wherein the advertiser's site has a homepage and provides a content to users.

[18] The advertiser's site auto linking method according to claim 11 or 17, wherein the advertiser's site provides a predetermined compensation to a user who, after an automatic link by the peculiar information, executes a prede termined valid event set by the advertiser, including advertisement watching and product purchase.

[19] The advertiser's site auto linking method according to claim 11, wherein the user terminal detects the peculiar information in a program for playing the user-created content received using a streaming or downloading service and links to the advertiser's site corresponding to the peculiar information automatically or according to selection of a user.

[20] The advertiser's site auto linking method according to claim 11, wherein the user-created content is a content that the advertiser produced, inserted the peculiar information therein and registered directly for the purpose of distribution to users through the wired or wireless network.