WO2009022023A1 - Method for transmitting advertising - Google Patents

Method for transmitting advertising Download PDF

Info

Publication number
WO2009022023A1
WO2009022023A1 PCT/ES2007/000474 ES2007000474W WO2009022023A1 WO 2009022023 A1 WO2009022023 A1 WO 2009022023A1 ES 2007000474 W ES2007000474 W ES 2007000474W WO 2009022023 A1 WO2009022023 A1 WO 2009022023A1
Authority
WO
WIPO (PCT)
Prior art keywords
call
terminal
telephone
advertising
sending
Prior art date
Application number
PCT/ES2007/000474
Other languages
Spanish (es)
French (fr)
Inventor
Luis TORRES PIÑAR
Luis Torres La Torre
Original Assignee
Torres Pinar Luis
Luis Torres La Torre
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Torres Pinar Luis, Luis Torres La Torre filed Critical Torres Pinar Luis
Priority to PCT/ES2007/000474 priority Critical patent/WO2009022023A1/en
Publication of WO2009022023A1 publication Critical patent/WO2009022023A1/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42017—Customized ring-back tones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
    • H04M2201/14—Delay circuits; Timers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/428—Arrangements for placing incoming calls on hold
    • H04M3/4283—Call holding circuits

Definitions

  • the present invention relates to a method for issuing advertising directly through the telephone.
  • the user does not receive any compensation for being attentive to the advertisement, but is the intermediate publishing company that contracts with the advertising.
  • the intermediate publishing company that contracts with the advertising.
  • the user does not read the advertising message or change the radio or television station, during the transmission of the advertising wedge, so that the objective of supplying the advertising in its entirety to the recipient is not completed.
  • the method for the issuance of advertising, object of this invention presents characteristics intended to offer a direct service to the user, with a consideration for their attention, and that assures the advertising company that the recipient of the advertising message Io receives in its entirety with the optimization of being able to customize it according to the destination.
  • This method comprises the following phases:
  • connection of the call of the telephony sending terminal with the telephony receiving terminal establishing said connection once the advertising message has elapsed for the establishment of the call.
  • the contracting user can be both the owner of the receiving terminal, by
  • the retention of the call by the telephone exchange allows the advertising message to be sent and reproduced in its entirety before the direct connection of the telephone sending terminal with the telephone receiving terminal is made.
  • an automatic query is made in a database for the selection of the most appropriate advertising message to send to the telephone sending terminal and if said transmission is made after The reception by the telephone exchange of the call from the sending terminal.
  • a geographical location can also be made, by prefix in the case of fixed telephone terminals and by triangulation of antennas or by GPS, in the case of mobile telephone terminals, and thus select from the base of advertising messages those messages, of a local nature, that may interest the caller for their location.
  • the typical call waiting tones can be replaced by one or more advertising messages until such time as the receiving terminal answers the call or the user in The sending terminal decides to cancel the call.
  • the advertising message can be interrupted immediately with the conventional connection, even if its sending and reproduction has not been completed.

Abstract

The invention relates to a method for transmitting advertising, comprising the following steps in which: a telephone call is received at a telephone exchange from a transmitting telephone terminal; the call from the transmitting terminal is held by the telephone exchange; at least one advertising message from an advertising message storage base is sent automatically to the call-transmitting terminal; and the call from the transmitting telephone terminal is connected to the receiving telephone terminal, said connection being created once the message transmission time has elapsed in order to establish the call.

Description

DESCRIPCIÓN DESCRIPTION
MÉTODO PARA LA EMISIÓN DE PUBLICIDAD.METHOD FOR THE ISSUE OF ADVERTISING.
Objeto de Ia invenciónObject of the invention
La presente invención se refiere a un método para Ia emisión de publicidad de forma directa a través de teléfono.The present invention relates to a method for issuing advertising directly through the telephone.
Antecedentes de Ia invención. En Ia actualidad Ia publicidad se realiza en multitud de medios y de muy diversas formas. En Ia mayoría de las situaciones, Ia publicidad se dispone de forma oportuna para que el público en general Ia pueda observar y recibir el mensaje publicitario mientras realiza otra actividad. Así es común Ia inserción de cuñas radiofónicas en programas de radio, anuncios en televisión o prensa. Así, las empresas publicitarias alquilan un espacio al editor de prensa o cadenas de radio o televisión, Io que les permite reducir el coste de sus publicaciones, u ofrecer el servicio gratuitamente, tal como las emisiones de radio y televisión en abierto.Background of the invention. At present, advertising is carried out in a multitude of media and in many different ways. In most situations, advertising is available in a timely manner so that the general public can observe and receive the advertising message while performing another activity. Thus, the insertion of radio wedges in radio programs, advertisements on television or in the press is common. Thus, advertising companies rent a space to the editor of the press or radio or television networks, which allows them to reduce the cost of their publications, or offer the service for free, such as radio and television broadcasts in the open.
En todos estos casos el usuario no recibe ninguna compensación por estar atento al anuncio, sino que es Ia empresa editora intermedia Ia que contrata con el publicitario. Sin embargo existe el riesgo de que el usuario no lea el mensaje publicitario o cambie de emisora de radio o televisión, durante Ia transmisión de Ia cuña publicitaria, con Io que no se completa el objetivo de suministrar Ia publicidad en su totalidad al destinatario.In all these cases the user does not receive any compensation for being attentive to the advertisement, but is the intermediate publishing company that contracts with the advertising. However, there is a risk that the user does not read the advertising message or change the radio or television station, during the transmission of the advertising wedge, so that the objective of supplying the advertising in its entirety to the recipient is not completed.
Son conocidos sistemas de publicidad consistentes en una máquina que llama, de forma indiscriminada, o a una lista de números de teléfonos y/o faxes, para transmitir mensajes publicitarios. Este sistema resulta molesto porque normalmente el destinatario no ha contratado recibir dicha publicidad y no hace caso a Ia misma, con Io que se reduce su impacto y recibe una imagen negativa y desprestigiada, por Io que su uso es mínimo.There are known advertising systems consisting of a machine that calls indiscriminately, or a list of telephone and / or fax numbers, to transmit advertising messages. This system is annoying because normally the recipient has not hired to receive such advertising and ignores it, so that its impact is reduced and it receives a negative and discredited image, so that its use is minimal.
Descripción de Ia invenciónDescription of the invention
El método para Ia emisión de publicidad, objeto de esta invención, presenta unas características destinadas a ofrecer un servicio directo al usuario, con una contraprestación por su atención, y que asegura a Ia empresa publicitaria que el destinatario del mensaje publicitario Io recibe en su integridad con Ia optimización de poder personalizarlo según el destino.The method for the issuance of advertising, object of this invention, presents characteristics intended to offer a direct service to the user, with a consideration for their attention, and that assures the advertising company that the recipient of the advertising message Io receives in its entirety with the optimization of being able to customize it according to the destination.
Este método comprende las siguientes fases:This method comprises the following phases:
Ia recepción en una central de telefonía de Ia llamada telefónica procedente de un terminal emisor de telefonía,Ia reception in a telephone exchange of the telephone call coming from a telephone sending terminal,
Ia retención de Ia llamada procedente del terminal emisor por parte de Ia central de telefonía, el envío automático al terminal emisor de Ia llamada de, al menos, un mensaje publicitario desde una base de almacenamiento de mensajes publicitarios, gestionada por Ia central de telefonía,The retention of the call from the sending terminal by the telephone exchange, the automatic sending to the sending terminal of the call of at least one advertising message from a storage base of advertising messages, managed by the telephone exchange,
Ia conexión de Ia llamada del terminal emisor de telefonía con el terminal receptor de telefonía, estableciendo dicha conexión una vez transcurrido el tiempo de emisión del mensaje publicitario para el establecimiento de Ia llamada.The connection of the call of the telephony sending terminal with the telephony receiving terminal, establishing said connection once the advertising message has elapsed for the establishment of the call.
Así, cuando un usuario marca el número de teléfono al que quiere llamar recibe un mensaje publicitario completo antes de que realmente se establezca Ia conexión y se establezca Ia llamada con el terminal receptor o destinatario de Ia llamada. La empresa responsable de Ia publicidad o Ia central de telefonía ofrece el servicio directamente con el propietario del terminal emisor o con el propietario del terminal receptor para habilitar una compensación directa por Ia inserción de Ia publicidad. Así, el usuario contratante puede ser tanto el titular del terminal receptor, porThus, when a user dials the telephone number he wants to call, he receives a complete advertising message before the connection is really established and the call is established with the receiving or receiving terminal of the call. The company responsible for advertising or the telephone exchange offers the service directly with the owner of the sending terminal or with the owner of the receiving terminal to enable direct compensation for the insertion of the advertising. Thus, the contracting user can be both the owner of the receiving terminal, by
Io que en los terminales que Io llamen se recibirá Ia publicidad, como el titular del terminal emisor, por Io que cada vez que se efectúe una llamada recibirá un mensaje publicitario antes de realizarse Ia conexión convencional.Io that in the terminals that call it, the publicity will be received, as the holder of the sending terminal, so that every time a call is made, you will receive an advertising message before the conventional connection is made.
La retención de Ia llamada por parte de Ia central de telefonía permite que el mensaje publicitario sea enviado y reproducido en su totalidad antes de que se efectúe Ia conexión directa del terminal emisor de telefonía con el terminal receptor de telefonía.The retention of the call by the telephone exchange allows the advertising message to be sent and reproduced in its entirety before the direct connection of the telephone sending terminal with the telephone receiving terminal is made.
Se ha previsto que en el momento que Ia central de telefonía recibe y retiene Ia llamada, se realice una consulta automática en una base de datos para Ia selección del mensaje publicitario más adecuado para enviar al terminal emisor de telefonía y si se realiza dicha transmisión tras Ia recepción por Ia central de telefonía de Ia llamada desde el terminal emisor. Así, por ejemplo, se puede seleccionar si a un terminal se envía determinados mensajes publicitarios según el perfil del usuario del mismo, evitando casos de que un usuario menor de edad en el terminal emisor de telefonía reciba mensajes publicitarios de productos o servicios inadecuados a su edad. También permite que en un terminal emisor de un usuario determinado se Ie transmitan solo mensajes de publicidad preseleccionados según una lista de preferencias.It is foreseen that at the moment that the telephone exchange receives and holds the call, an automatic query is made in a database for the selection of the most appropriate advertising message to send to the telephone sending terminal and if said transmission is made after The reception by the telephone exchange of the call from the sending terminal. Thus, for example, it is possible to select if certain advertising messages are sent to a terminal according to the user's profile, avoiding cases of a minor user in the sending terminal of telephony receive advertising messages of products or services inappropriate to their age. It also allows only preselected advertising messages to be transmitted in a sender terminal of a specific user according to a list of preferences.
Así, una vez el terminal emisor ha realizado Ia llamada, también se puede realizar una localización geográfica, por prefijo en caso de terminales telefónicos fijos y por triangulación de antenas o por GPS, en el caso de terminales telefónicos móviles, y así seleccionar de Ia base de mensajes publicitarios aquellos mensajes, de carácter local, que puedan interesas a Ia persona que llama por su ubicación.Thus, once the sending terminal has made the call, a geographical location can also be made, by prefix in the case of fixed telephone terminals and by triangulation of antennas or by GPS, in the case of mobile telephone terminals, and thus select from the base of advertising messages those messages, of a local nature, that may interest the caller for their location.
También se ha previsto que una vez enviado al terminal emisor el mensaje o mensajes publicitarios completos, se puedan sustituir los típicos tonos de espera de llamada por uno o más mensajes publicitarios hasta el momento en que el terminal receptor responde a Ia llamada o el usuario en el terminal emisor decide cancelar Ia llamada. En estos casos, el mensaje publicitario puede verse interrumpido inmediatamente con Ia conexión convencional, aunque no se haya completado su envío y reproducción. It has also been foreseen that once the message or complete advertising messages have been sent to the sending terminal, the typical call waiting tones can be replaced by one or more advertising messages until such time as the receiving terminal answers the call or the user in The sending terminal decides to cancel the call. In these cases, the advertising message can be interrupted immediately with the conventional connection, even if its sending and reproduction has not been completed.

Claims

REIVINDICACIONES
1.- Método para Ia emisión de publicidad, caracterizado porque comprende las fases de: recepción por Ia central de telefonía de una llamada desde un terminal emisor de telefonía a un terminal receptor de telefonía, recepción en una central de telefonía de Ia llamada telefónica procedente de un terminal emisor de telefonía,1.- Method for advertising broadcasting, characterized in that it comprises the phases of: reception by the telephone exchange of a call from a telephone sending terminal to a telephone receiving terminal, reception at a telephone exchange of the corresponding telephone call of a telephone sender terminal,
Ia retención de Ia llamada procedente del terminal emisor por parte de Ia central de telefonía, - el envío automático al terminal emisor de Ia llamada de, al menos, un mensaje publicitario desde una base de almacenamiento de mensajes publicitarios,Ia retention of the call from the sending terminal by the telephone exchange, - the automatic sending to the sending terminal of the call of at least one advertising message from a storage base of advertising messages,
Ia conexión de Ia llamada del terminal emisor de telefonía con el terminal receptor de telefonía, estableciendo dicha conexión una vez transcurrido el tiempo de emisión del mensaje publicitario para el establecimiento de Ia llamada.The connection of the call of the telephony sending terminal with the telephony receiving terminal, establishing said connection once the advertising message has elapsed for the establishment of the call.
2.- Método, según Ia reivindicación 1 , caracterizado porque comprende Ia consulta automática en una base de datos para Ia selección del anuncio a transmitir al teléfono emisor y si se realiza dicha transmisión tras Ia recepción por Ia central de telefonía de Ia llamada del terminal emisor.2. Method according to claim 1, characterized in that it comprises the automatic consultation in a database for the selection of the advertisement to be transmitted to the sending telephone and if said transmission is made after the reception by the telephone exchange of the terminal call transmitter.
3.- Método, según Ia reivindicación 1 , caracterizado porque durante Ia conexión entre el terminal emisor de telefonía y el terminal receptor de telefonía, se transmite al menos un mensaje publicitario, completo o incompleto al terminal emisor de Ia llamada, hasta el establecimiento de Ia comunicación entre el terminal emisor y el terminal receptor o Ia cancelación de Ia llamada.3. Method according to claim 1, characterized in that during the connection between the telephony sending terminal and the telephony receiving terminal, at least one advertising message is transmitted, complete or incomplete to the sending terminal of the call, until the establishment of The communication between the sending terminal and the receiving terminal or the cancellation of the call.
4.- Método, según Ia reivindicación 1 , caracterizado porque comprende Ia localización geográfica del terminal emisor para Ia selección del mensaje publicitario a transmitir. 4. Method according to claim 1, characterized in that it comprises the geographical location of the sending terminal for the selection of the advertising message to be transmitted.
PCT/ES2007/000474 2007-08-01 2007-08-01 Method for transmitting advertising WO2009022023A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/ES2007/000474 WO2009022023A1 (en) 2007-08-01 2007-08-01 Method for transmitting advertising

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/ES2007/000474 WO2009022023A1 (en) 2007-08-01 2007-08-01 Method for transmitting advertising

Publications (1)

Publication Number Publication Date
WO2009022023A1 true WO2009022023A1 (en) 2009-02-19

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Application Number Title Priority Date Filing Date
PCT/ES2007/000474 WO2009022023A1 (en) 2007-08-01 2007-08-01 Method for transmitting advertising

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2224710A1 (en) 2009-02-27 2010-09-01 Research In Motion Limited System and method for monitoring message usage
US8295804B2 (en) 2009-02-27 2012-10-23 Research In Motion Limited System and method for monitoring message usage
CN105827784A (en) * 2016-05-16 2016-08-03 北京小米移动软件有限公司 Voice message playing method and device

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010048737A1 (en) * 1998-03-23 2001-12-06 Randy G. Goldberg Method and apparatus for providing advertisement supported communications
US20020051521A1 (en) * 2000-10-27 2002-05-02 Patrick R. Scott Communication service with advertisement
US20050286691A1 (en) * 2002-09-24 2005-12-29 Bellsouth Intellectual Property Corporation Ad ringer
US7184529B1 (en) * 2002-09-24 2007-02-27 Bellsouth Intellectual Property Corporation Method and system for connecting a subscriber to an advertiser prior to call completion
WO2007068924A1 (en) * 2005-12-15 2007-06-21 Camrivox Ltd. Network edge telephony device with audio message insertion

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010048737A1 (en) * 1998-03-23 2001-12-06 Randy G. Goldberg Method and apparatus for providing advertisement supported communications
US20020051521A1 (en) * 2000-10-27 2002-05-02 Patrick R. Scott Communication service with advertisement
US20050286691A1 (en) * 2002-09-24 2005-12-29 Bellsouth Intellectual Property Corporation Ad ringer
US7184529B1 (en) * 2002-09-24 2007-02-27 Bellsouth Intellectual Property Corporation Method and system for connecting a subscriber to an advertiser prior to call completion
WO2007068924A1 (en) * 2005-12-15 2007-06-21 Camrivox Ltd. Network edge telephony device with audio message insertion

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2224710A1 (en) 2009-02-27 2010-09-01 Research In Motion Limited System and method for monitoring message usage
US8295804B2 (en) 2009-02-27 2012-10-23 Research In Motion Limited System and method for monitoring message usage
US8897748B2 (en) 2009-02-27 2014-11-25 Blackberry Limited System and method for monitoring message usage
CN105827784A (en) * 2016-05-16 2016-08-03 北京小米移动软件有限公司 Voice message playing method and device

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