WO2008116425A1

WO2008116425A1 - Method and system for implementing the business of short message advertising

Info

Publication number: WO2008116425A1
Application number: PCT/CN2008/070613
Authority: WO
Inventors: Jianhua Deng; Ning Chen; Changming Liu
Original assignee: Huawei Technologies Co., Ltd.
Priority date: 2007-03-28
Filing date: 2008-03-28
Publication date: 2008-10-02
Also published as: CN101031107A

Abstract

A advertising system is provided, which comprises: a short message processing sub-system for receiving short messages sent by the calling user, enquiring the signed up information of the called user according to the short message, and acquiring the advertising information that is to be sent according to the signed up information when the called user is the signed up user and satisfies the signed up conditions; advertising processing sub-system for storing and managing advertising tasks, which at least contains advertising information. A short message processing sub-system and method of short message advertising are also provided.

Description

System and method for realizing short message advertisement business

This application claims the priority of the Chinese patent application filed on March 28, 2007, filed on the Chinese Patent Office, Application No. 200710088813.0, entitled "System, Equipment and Method for Realizing Short Message Advertising Business", the entire contents of which are incorporated by reference. Combined in this application.

Technical field

The present invention relates to communication technologies, and in particular, to a system and method for implementing a short message advertisement service. Background technique

At present, SMS (Short Message Service) is one of the frequently used wireless growth services. Through it, mobile phones can send and receive short messages to each other. The content of short messages can be text or binary non-text data. For ringtones or logos, etc.). SMS has two major characteristics: The first is the store-and-forward mechanism, that is, the work of transmitting data packets is completed by a short message center in the mobile network instead of the end user. If the user is not in the service area, the short message is stored in the short message center. . The second is the delivery confirmation mechanism. In a circuit-switched data environment, the connection is end-to-end, so the user can know if the connection is complete and the data is being transferred.

Usually, the main way for companies to promote themselves is to advertise on the Internet, TV, newspapers, etc. Currently, short message advertisements are still in their infancy, and advertisements are sent to the called user as a normal message. Since most users do not like to receive short messages that are not related to themselves, such short message advertisements often cause dissatisfaction to the user. Moreover, most users will not pay attention to these ads, making the ads less effective.

Summary of the invention

Embodiments of the present invention provide a system and method for implementing a short message advertisement service, so as to provide a short message advertisement service for a user in need.

To this end, the embodiments of the present invention provide the following technical solutions:

A system for implementing a short message advertisement service, comprising:

a short message processing subsystem, configured to receive a short message sent by the calling user, query the subscription information of the called user according to the short message, and when the called user is a subscription user and meet the contracting condition, according to the signing The information is obtained from the advertisement processing subsystem to obtain the advertisement information to be sent;

The advertisement processing subsystem is configured to store and manage an advertisement task, and the advertisement task includes at least advertisement information. A short message processing subsystem, comprising:

a short message center, configured to receive a short message sent by a calling user;

a service query unit, configured to query the subscription information of the called user according to the short message; the determining unit is configured to determine, according to the query result of the service query unit, whether the called user is a subscription user and meets the signing condition thereof;

And a message processing unit, configured to: when the called user determined by the determining unit is a signing user and satisfy the signing condition, obtain the advertisement information according to the contract information and return it to the short message center. A short message advertising method, including:

Obtain a short message sent by the calling user;

Querying the subscription information of the called user according to the short message, and determining, according to the subscription information of the called user, whether the called user is a subscription user and satisfying the signing condition;

If it is a contracted user and meets the contracting condition, the advertisement information to be sent is obtained according to the contract information of the called user.

It can be seen from the technical solutions provided by the foregoing embodiments of the present invention that the wireless value-added service of the short message is used to determine whether the called user is a subscription user and meets the signing condition according to the subscription information of the user; And satisfying the signing condition, the advertisement management unit selects corresponding advertisement information according to the subscription information of the user, and the short message center sends the advertisement information and the short message to the called user, thereby providing an advertisement for the user in need. Information to improve the user experience.

DRAWINGS

1 is a schematic block diagram of a system for implementing a short message advertisement service according to an embodiment of the present invention; FIG. 2 is a flowchart of processing a short message advertisement service of FIG.

3 is another schematic block diagram of a system for implementing a short message advertisement service according to an embodiment of the present invention; FIG. 4 is a flowchart of processing a short message advertisement service in FIG.

FIG. 5 is a schematic block diagram of a system for implementing a short message advertisement service according to an embodiment of the present invention; FIG. 6 is a schematic diagram of a user subscription mode in a system embodiment for implementing a short message advertisement service according to the present invention; Figure 8 is a message interaction process of a user signing through the WAP mode in the embodiment of the present invention; FIG. 9 is a message interaction process of a user signing through the Web mode in the embodiment of the present invention; A flowchart of a method for implementing a short message advertisement service according to an embodiment of the present invention; 11 is a schematic block diagram of a short message center device according to an embodiment of the present invention;

FIG. 12 is another schematic block diagram of a short message center device according to an embodiment of the present invention.

detailed description

Referring to FIG. 1, FIG. 1 is a schematic block diagram of a system embodiment for implementing a short message advertisement service according to the present invention:

In this embodiment, the method includes: a service database 20, a short message center 21, a service inquiry unit 22, an advertisement management unit 23, a message processing unit 24, and a determination unit 25. among them,

The service database 20 is used for storing subscription information of the user, and the subscription information of the user includes: signing a specific type of advertisement, and/or signing an advertisement of a specific advertiser, and/or signing conditions, and the like. This information can be pre-stored in the business database 20 in a variety of ways.

The advertisement management unit 23 is for storing and managing advertisement tasks, and the specific storage contents and management methods will be described in detail later.

The short message center 21 is configured to receive and submit short messages sent by the calling user. When the short message center 21 receives the short message submitted by the user, the short message center 21 forwards the short message to the message processing unit 24. The message processing unit 24 invokes the service query unit 22, and the service query unit 22 queries the subscription information of the user from the service database 20, and returns the subscribed information of the queried user to the message processing unit 24, and the message processing unit 24 calls the determination unit 25 again. The judging unit 25 queries whether the called user is a signing user according to the subscription information of the user and satisfies the signing condition, and returns the judgment result to the message processing unit 24. If the returned judgment result is the contracted user and the contracting condition is satisfied, the message processing unit 24 obtains the advertisement information from the advertisement management unit 23 and returns the advertisement information and the short message to the short message center 21; if the returned judgment result is not If the subscription user or the subscription user does not satisfy the contract condition, the message processing unit 24 directly returns the short message to the short message center 21. The short message center 21 transmits the short message (the short message to which the advertisement information is added or the original short message) returned by the message processing unit 24 to the called user.

The message processing unit 24 may add the advertisement information to the short message, and then return the short message to which the advertisement information is added to the short message center 21, or return the short message and the advertisement information to the short message center respectively. twenty one. When the short message center 21 provides the short message advertisement service to the user, the short message sent by the calling user and the advertisement information signed by the called user may be sent to the user as a message, or the short message and the advertisement information may be separately sent to the user. . The user's signing conditions may be in various ways, such as unconditionally triggering the short message advertising service, or triggering the short message advertising service according to the calling number, for example, triggering the short message advertising service according to the ordinary mobile phone number or the service provider's special service number. Wait. The unconditional triggering means that the short message received after the signing is accompanied by an advertisement; and the calling number triggering indicates that the called user receives the short message with the advertisement only when the calling number is a specific number.

The advertising task in the ad management unit 32 includes at least advertising information and, of course, some other information. For example, there are the following advertising tasks:

Advertiser: XXX

Slogan: Unlimited vitality! XXX dedication;

Advertising audience: young people;

Task Details: Send 1 million SMS messages to the target audience. The weekly delivery volume is generally consistent, and only 50% is sent in the last two weeks. The overall ad delivery volume is controlled at 5% error. The priority of this task is "Medium,,.

The ad management unit 32 can predict the ad task and then budget the ad task based on the predicted result. For example, based on the analysis of the user's short message history and transmission volume, predict the throughput per unit time of each user (daily sending amount, daily receiving amount, weekly sending amount, weekly receiving amount, monthly sending amount, each Monthly receipts, etc.). Based on the predicted values of all the contracted users, combined with the currently assigned advertising tasks, the advertising task is budgeted and calculated, and obtained: For monthly/week/day, the amount of tasks sent per unit time of sending the advertisement.

The short message advertisement service system in the embodiment of the present invention can be divided into a short message processing subsystem and an advertisement processing subsystem. The short message processing subsystem includes: a service query unit 22, a message processing unit 24, and a determining unit 25 And the short message center 21; the advertisement processing subsystem includes: an advertisement management unit 23; the short message processing subsystem and the advertisement processing subsystem may be one or more on a physical entity. The short message advertisement service system may further include a service database 20, wherein the service database 20 may be a third party device, or may be integrated in the short message processing subsystem or the advertisement processing subsystem.

Referring to FIG. 2, FIG. 2 is a flow chart of the short message advertisement service processing in the embodiment shown in FIG. 1. After the mobile phone user sends a short message to the called user, after the message is sent to the short message system, according to the subscription information of the called user, if the signing condition is met, , an advertisement is added to the sent short message and sent to the called user, specifically The steps are:

1. The mobile phone user sends a short message to the called user;

2. The short message center forwards the short message to the message processing unit;

3. The message processing unit requests the service query unit to query the subscription information of the called user;

4. The service query unit queries the contracted information of the called user, and obtains the query result;

5. The service query unit returns the query result to the message processing unit;

6. The message processing unit requests the determining unit to determine whether the called user is a signing user and whether the signing condition is met;

7. The judging unit judges whether the called user is a signing user and whether the signing condition is satisfied; 8. the judging unit returns a judgment result to the message processing unit;

The message processing unit has the following two processes according to the difference of the returned judgment result: if the called user is not the contracted user or the signing user but does not satisfy the signing condition, step 9.1 is performed; if the called user is the signing user and meets the signing contract Condition, then perform step 9.2;

9.1 The message processing unit returns the original short message to the short message center; then performs step 10.1;

10.1. The short message center sends the original short message to the called user, and then ends the short message sending process;

9.2. The message processing unit forwards the short message to the advertisement management unit; and then performs step 10.2;

10.2. The advertisement management unit allocates a budget to the advertisement task, and selects a corresponding advertisement according to the user subscription to add to the short message, for example, adding the advertisement after the short message;

11.2. The advertisement management unit returns a short message to which the advertisement information is added to the message processing unit;

12.2. The message processing unit returns the short message with the advertisement information to the short message center;

13.2. The short message center delivers the short message with the advertisement to the called user, and then ends the short message sending process.

The embodiment of the present invention is not limited to the foregoing implementation process. For example, in the foregoing step 9.2, the message processing unit may also send only the called user identifier to the advertisement management unit to request advertisement information from the advertisement management unit, such that the advertisement management unit The corresponding advertisement is selected according to the subscription information of the called user, and then the advertisement information is returned to the message processing unit, and then the advertisement processing information is added to the original short message by the message processing unit.

For example, suppose user A (mobile number a) signs an advertising service, and the trigger condition is: Triggered when the number is b. When the calling party number b is sent to the mobile phone number a, the short message "How are you?" arrives at the short message center, and the short message center forwards to the message processing unit; the message processing unit invokes the service query unit to query the service database, the service query The unit returns the result of the query to the message processing unit. If it is a contracted user, the message processing unit calls the determining unit to determine that the signing condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit selects an advertisement according to the user's subscription information. “Energetic unlimited! XXX family Dedication ", and add it to the original short message, modify the original short message to: "How are you? [Energetic! XXX family dedication]", and then return the short message with the added advertising information to the message processing unit; The message processing unit returns the short message with the advertisement to the short message center, and the short message center sends a short message "How are you? [Energetic! XXX family dedication]" to the user A.

For another example, assume that User A (mobile number a) is an advertising service, and the trigger condition is: Unconditional trigger. When the short message "How are you?" to the mobile phone number a arrives at the short message center, the short message center forwards the short message to the message processing unit; the message processing unit calls the service query unit to query the service database, and the service query unit returns the query result. Give the message processing unit. If it is a contracted user, the message processing unit calls the determining unit to determine that the subscription condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit selects and selects an advertisement according to the subscription information of the user. "Family dedication", and add it to the original short message, modify the original short message to: "How are you? [Energetic! XXX family dedication]", and then return the short message with the added advertising information to the message processing unit The message processing unit returns the short message after the advertisement is added to the short message center; the short message center sends a short message "How are you? [Energetic! XXX family dedication]" to the user A.

In the above embodiment, only the manner in which the advertisement management unit adds the advertisement information to the original short message and returns it to the message processing unit is described. The present invention is not limited to this manner, and the advertisement management unit may also display the advertisement information and the original short message. Return to the message processing unit separately.

When there are multiple advertisers' advertising tasks, the advertising tasks of these different advertisers can also be adapted and scheduled accordingly.

Referring to FIG. 3, another schematic block diagram of a system embodiment for implementing a short message advertisement service according to the present invention is shown:

Different from the system embodiment of the present invention for implementing the short message advertisement service shown in FIG. 1, in the implementation The advertisement processing subsystem further includes an advertisement task scheduling unit 26 for adapting and scheduling the advertisement tasks in the advertisement management unit. The scheduling may be performed according to the priority of the advertisement information, and may be scheduled according to the amount of the delivery of the advertisement information, the sending time, and the like, or may be comprehensively considered in a plurality of manners, for example, combined with the priority and the amount of the delivered task. E.g:

1. Advertising task adaptation:

For each advertisement message, based on the priority, the "Daily Send Task Amount" of each type of advertisement task, the "Advertising Adaptation Algorithm" is applied to adapt the advertisement task corresponding to this message. This feature is executed in real time.

2. Advertising task scheduling:

At the scheduled time of the day (for example, 12:00 at noon and 6:00 pm), the system dynamically adjusts the weight of each advertising task based on the staged completion of the advertising task today, so that the advertising task of the day is successfully completed.

In the early morning (for example, 2: 00), the system automatically calculates the completion of the current advertising task (unfinished, or exceeded), and then dynamically adjusts the amount of tasks sent per unit time following this advertisement.

Of course, the system administrator can also manually control the unit time of the advertisement task based on contract changes and other factors to send the task amount, priority, and weight.

Of course, the invention is not limited to the adaptation and scheduling methods described above.

As already mentioned in the foregoing description, in the present invention, the user's subscription information can be stored in the service database in various ways corresponding to the difference in the contracting method. The main ways of signing are: signing through the voice station; signing by sending a short message, for example, sending ZSF (can be customized) to a certain service number (can be customized); also through WAP (Wireless Application Protocol) Signing, signing through the Web, etc., are described in detail below.

Referring to FIG. 4, FIG. 4 is a processing flow of a short message advertisement service in the embodiment of the system of the present invention shown in FIG. 3, including the following steps:

1. The mobile phone user sends a short message to the called user;

6. The message processing unit requests the judging unit to determine whether the called user is a signing user and is full Full contractual conditions;

7. The judging unit judges whether the called user is a signing user and whether the signing condition is met;

8. The judgment unit returns a judgment result to the message processing unit;

10.2. The advertisement management unit requests the advertisement task scheduling unit to adapt and schedule the advertisement task; 11.2. The advertisement task scheduling unit adapts and schedules the advertisement task;

12.2. The advertisement task scheduling unit returns a request result to the advertisement management unit, and the advertisement scheduling policy is included in the result of the request;

13.2. The advertisement management unit selects a corresponding advertisement according to the advertisement scheduling policy and the user subscription information, and adds the selected advertisement to the short message;

14.2. The advertisement management unit returns a short message to which the advertisement information is added to the message processing unit; 15.2. The message processing unit returns the short message with the advertisement information to the short message center; 16.2. The short message center issues the short message with the advertisement added Go to the called user, and then end the short message sending process.

For example, suppose user A (mobile number a) signs an advertising service, and the trigger condition is: Trigger when the calling number is b. When the calling party number b is sent to the mobile phone number a, the short message "How are you?" arrives at the short message center, and the short message center forwards the short message to the message processing unit, and the message processing unit invokes the service query unit to query the service. The database, the business query unit returns the query result to the message processing unit. If it is a subscription user, the message processing unit calls the determining unit to determine that the subscription condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit requests the advertisement task scheduling unit for the adaptation and scheduling of the advertisement task. The advertisement task scheduling unit determines the current advertisement scheduling policy, schedules with time priority, and returns a scheduling policy to the advertisement management unit; the advertisement management unit determines, according to the scheduling policy, the advertisement with the highest priority: "Energetic unlimited! XXX family dedication ", Add the advertisement information to the original short message and edit it as: "How are you? [Energetic! XXX family dedication]", and then return the modified short message to the message processing unit, the message processing unit will short message Return to the short message center; the short message center sends a short message to the ad "How are you? [Energetic! XXX family dedication]" to user A.

For another example, assume that user A (mobile number a) has signed an advertising service, and the trigger condition is: Unconditional triggering. When the short message "How are you?", sent to the mobile phone number a, arrive at the short message center, the short message center forwards the short message to the message processing unit, the message processing unit calls the service query unit to query the service database, and the service query unit queries The result is returned to the message processing unit. If it is a subscription user, the message processing unit calls the determination unit to determine that the subscription condition of the user is satisfied, and then the message processing unit forwards the short message to the advertisement management unit, and the advertisement management unit requests the advertisement task scheduling unit for the advertisement. The task adaptation and scheduling, the advertisement task scheduling unit determines the current advertisement scheduling policy, schedules with time priority, and returns a scheduling policy to the advertisement management unit; the advertisement management unit determines, according to the scheduling policy, the advertisement with the highest priority: "Energetic unlimited! XXX Dedication", added the ad message to the original short message and edited as: "How are you?" [Energetic unlimited! XXX family dedication]", and then the modified message is returned to the message processing unit, the message processing unit returns the short message to the short message center, and the short message center sends a short message to the advertisement "How are you? [Energetic unlimited! XXX family dedication]" to user A.

Referring to FIG. 5, another schematic block diagram of a system embodiment for implementing a short message advertisement service according to the present invention is shown:

Different from the embodiment shown in FIG. 1, in this embodiment, the system for implementing the short message advertisement service of the present invention adds an advertisement service registration subsystem, including: a message receiving unit 61, a contract information generating unit 62, and a storage execution. The unit 63, wherein the message receiving unit 61 is configured to receive a subscription message of the user, the subscription information generating unit 62 is configured to generate subscription information of the user according to the subscription message, and the storage execution unit 63 is configured to store the subscription information into the service database. 20 in.

The message receiving unit 61, the contract information generating unit 62, and the storage executing unit 63 may be combined together as one application server 60. Moreover, in a specific application, the short message center 21, the short message gateway 32, the application server 60, the service database 20, the service query unit 22, the message processing unit 24, and the judging unit 25 can also be regarded as an independent short message system. The advertisement management unit 23 and the advertisement task scheduling unit 26 serve as a separate short message advertisement system. Of course you can also use it His networking methods, such as porting the functions of the ad management unit to the business database, or porting the functions of the business query unit to the short message center, etc.

The user can use a plurality of different subscription modes, as shown in FIG. 6 , which is a schematic diagram of different subscription modes of the user in the embodiment of the present invention:

In this embodiment, the system of the present invention can support users to sign up by short message, sign up by Web, and sign by WAP. Of course, the system of the present invention is not limited to these methods, and other methods may be used according to actual application requirements; or only one of them may be selected. This will be described in detail below.

The first signing method: short message mode signing

The user transmits the subscription message to the application server 60 by using the mobile terminal 30, the wireless network 31 and the short message gateway 32 in FIG. 7, and the application server 60 generates the subscription information of the user according to the subscription message, and stores the subscription information. Go to the business database 20. The short message gateway 32 is configured to forward the subscription message sent by the user who needs to sign the short message to the short message center 21 to the application server 60, so that the user who needs to sign the contract can send the subscription message to the application server 60 through the short message center 21. , signing up by short message.

Referring to FIG. 7, the message interaction process signed by the user through the short message mode in the embodiment of the present invention includes the following steps:

1. The user transmits the specified message content to the specific number through the mobile terminal 30;

2. The short message center 21 sends the message signed by the user to the short message gateway 32;

3. The short message gateway 32 forwards the message to the application server 60;

4. The application server 60 processes the advertisement service according to the content of the message, generates the subscription information of the user, and stores it in the service database;

5. The application server 60 returns the processing result to the short message gateway 32;

6. The short message gateway 32 forwards the processing result to the short message center 21;

7. The short message center 21 returns the contract result to the mobile terminal 30 based on the processing result.

For example, suppose user A (mobile number a) customizes the SMS advertisement service through the mobile phone, and sends a short message to a specific number c. The content of the message is "ZXF, (the specific command can be customized), and the short message center sends the message to the short. The message gateway, the short message gateway forwards the message to the application server, and the application server judges the prefix "ZXF, the message is the contracted advertisement service, "ZXF, there is no number behind, and the user is customized. The way to advertise is: Unconditionally triggering the advertising business, and receiving short messages will carry advertisements. For example, suppose that user A (mobile number a) customizes the short message advertisement service through the mobile phone, and sends a short message to a specific number c. The content of the message is "ZXF01233" (the specific command can be customized), and the short message center sends the message to the short message center. The short message gateway forwards the message to the application server. The application server determines that the prefix "ZXF" is the subscription advertisement service, and the "ZXF" is followed by "01233". The way to determine the customized advertisement is: trigger according to the calling number , short messages with advertisements will only be received if the calling number is 01233.

The second type of signing: WAP mode signing

The user transmits the subscription message to the application server 60 by using the mobile terminal 40, the wireless network 41, and the WAP gateway 42 in FIG. 7, and the application server 60 generates the subscription information of the user according to the subscription message, and stores the subscription information in the service database 20. in. The WAP gateway is used to forward the subscription message sent by the user who needs to subscribe in the WAP mode to the application server 60, so that the user who needs to sign the contract can sign the subscription through the WAP mode.

Referring to FIG. 8 , the message interaction process signed by the user through the WAP mode in the embodiment of the present invention includes the following steps:

1. The user sends a WAP message of the subscription SMS advertisement service through the mobile terminal 40;

2. The WAP gateway 42 forwards the WAP message to the application server 60;

3. The application server 60 generates the subscription information of the user according to the content of the message, and stores it in the service database;

4. The application server 60 returns the user subscription result to the WAP gateway 42;

5. The WAP gateway 42 returns the user subscription result to the mobile terminal 40.

For example, suppose user A (mobile number a) submits a subscription SMS advertisement service WAP message, and the condition is unconditional triggering. The WAP gateway forwards the WAP message to the application server, for example, is converted to: "ZXF, (specific commands can be customized) To the application server, the application server judges the message of the prefix "ZXF" as the contracted advertisement service, "ZXF, there is no number behind, and the way to determine the customized advertisement of the user is to unconditionally trigger the advertisement service, and the received short message will carry an advertisement.

For another example, suppose user A (mobile number a) submits a subscription SMS advertisement service WAP message, and the calling number is: 01233, and the WAP gateway forwards the WAP message to the application server, for example, is converted to: "ZXF01233" (specific command Can be customized) to the application server, application server The message that judges the prefix "ZXF" is the contracted advertising service, and the "ZXF" is followed by "01233". The way to determine the user's customized advertisement is as follows: According to the calling number, only the calling number is 01233 will be received. short message.

The third type of signing: Web mode signing

The user transmits a subscription message to the application server 60 by using the Web Portal (Web Portal Server) 50 and the Internet 51 in FIG. 7, and the application server 60 generates the subscription information of the user according to the subscription message, and stores the subscription information in the service database 20. in. The web portal server is connected to the application server 60 via the Internet, and is used to provide a user with a web portal signed through the Internet.

Referring to FIG. 9, the message interaction process signed by the user through the Web mode in the embodiment of the present invention includes the following steps:

1. The user logs in to the SMS advertising service web portal through Web Porta O, and submits the signing message;

2. The application server 60 generates the subscription information of the user according to the content of the message, and stores it in the service database;

3. The application server 60 returns the user subscription result to the Web Portal 50.

For example, suppose user A (mobile number a) submits SMS advertisement service subscription information through Web Portal, and the condition is unconditional triggering. This message is converted to: "ZXF, (specific commands can be customized) sent to the application server, and the application server determines the prefix. "ZXF, the message is contracted advertising business, "ZXF" is not followed by a number, the way to determine the user's customized advertising is to unconditionally trigger the advertising business, the received short message will be accompanied by advertising.

For example, suppose that user A (mobile number a) submits SMS advertisement service subscription information through Web Portal, triggering the calling number to be: 01233, and the message is converted to: "ZXF01233" (specific commands can be customized) sent to the application server. The application server judges the prefix "ZXF" as the contracted advertisement service, and the "ZXF" is followed by "01233". The way to determine the user's customized advertisement is as follows: According to the calling number, the calling number is 01233, and the advertisement is received. short message.

It can be seen that the system provided by the embodiment of the present invention provides a richer short message service for the user by using the wireless value-added service such as the short message. Since this service is only provided to the end users who have subscribed to the SMS advertising service, it does not affect the user's feelings about the service.

The embodiment of the present invention further provides a method for implementing a short message advertisement service. Referring to the flow of a preferred embodiment of the method of the present invention shown in FIG. 10, the method includes the following steps: Step 101: Receive a short message of a user;

Step 102: Query whether the called user is a contracted user and meets the signing condition according to the short message and the subscription information of the called user. If the signing user meets the signing condition, the process proceeds to step 103; otherwise, the step is advanced. 105;

The user can sign the short message advertisement service to the operator in advance, for example, signing the application server through the short message mode, or signing the application to the application server through the WAP mode, or signing the application server through the Web. The subscription information of the user includes: signing a specific type of advertisement, and/or signing an advertisement of a specific advertiser, and the like. The user subscription condition may be: adding an advertisement information unconditionally or adding advertisement information according to the calling number.

Step 103: Acquire advertisement information that needs to be sent according to the subscription information of the user;

Before obtaining the advertisement information to be sent, all the advertisement information may be adapted and scheduled according to a preset scheduling policy to select the corresponding advertisement. The scheduling policy includes: scheduling according to the priority of the advertisement information, and/or scheduling according to the amount of the task delivered by the advertisement information.

Step 104: Send the advertisement information and the short message to the called user. In other words, the short message advertisement service is provided to the called user.

When the short message advertisement service is provided to the user, the advertisement information may be added to the short message and sent to the called user; the advertisement information and the short message may also be separately sent to the called user.

Step 105: Send the received short message to the called user.

The detailed flow of the short message advertisement service in the present invention has been described in detail in the foregoing description of the system of the present invention, and details are not described herein again.

It can be seen that, in the method of the embodiment of the present invention, the wireless value-added service such as the short message is used to provide a richer short message service for the user. With the embodiment of the present invention, since only the end user who has subscribed to the short message advertisement service is provided with such a service, the user's feeling of the service is not affected. For operators, you can increase ARPU (revenue generated by each telecom user) through SMS advertising, and avoid legal disputes. For advertisers, SMS browsing rate is extremely high, which can enhance the visibility of advertisers and achieve good publicity. .

The embodiment of the invention further provides a short message center device to implement a short message advertisement service. Referring to FIG. 11, FIG. 11 is a schematic block diagram of a short message center device according to an embodiment of the present invention. In this embodiment, the short message center device of the present invention includes: a message receiving unit 110, a message sending unit 111, and a service query unit 113. The message processing unit 114 and the determination unit 115. The message receiving unit 110 is configured to receive the short message sent by the calling user, and the message sending unit 111 is configured to submit the short message sent by the calling user to the called user. The service querying unit 113 is configured to receive according to the message receiving unit 110. The short message queries the storage medium storing the user subscription information for the subscription information of the called user, and the storage medium storing the user subscription information may be an independent storage unit inside the short message center device, or may be stored together with the advertisement information. In the information storage unit, the database may be independent of the short message center device. The specific query mode may be in various manners according to different storage media, and is not described in detail here; the determining unit 115 is configured to use the service according to the service. The query result of the query unit 113 determines whether the called user is a contracted user and satisfies the contracting condition. The message processing unit 114 obtains a short message according to the judgment result of the determining unit 115 that the called user is a contracted user and meets the contracting condition thereof. Added advertising information, and the advertising information and the short message The message is returned to the message sending unit 111; for the short message that the called user is not the contracted user or the signing user but does not satisfy the signing condition, the short message is returned to the message sending unit 111.

The message transmitting unit 111 transmits the message returned by the message processing unit 114 to the called user. In the case that the called user is a signing user and meets the signing condition, when the message processing unit 114 returns a message to the message sending unit 111, the advertisement information may be added to the short message to return, or the advertising information may be Short messages are returned separately.

The message processing unit 114 may obtain the advertisement information that needs to be added from the storage medium storing the advertisement information, and the storage medium storing the user subscription information may be a storage unit inside the short message center device, as shown in FIG. The storage unit 112 may also be a storage device independent of the short message center device, such as an advertisement server, a database, or the like. The specific implementation manner in which the message processing unit 114 obtains the advertisement information has various forms according to the storage medium storing the advertisement information, and can be selected according to the actual application environment.

In order to meet the needs of different advertisers for various advertising services, it is also possible to adapt and schedule different advertising tasks, such as setting the priority of the advertisement, the daily sending amount of each advertising task, the sending time, and the like, and Corresponding scheduling is performed according to the information, and when the message processing unit adds the advertisement information to the short message, the corresponding information is selected.

Referring to FIG. 12, FIG. 12 is another schematic block diagram of a short message center device according to an embodiment of the present invention. Different from the short message center device embodiment shown in FIG. 11, in this embodiment, an advertisement task scheduling is further included. The unit 116 is configured to provide a scheduling policy for the message processing unit 114 to add advertisement information. The advertisement information in the information storage unit 112 is adapted and scheduled according to the scheduling policy. The detailed working process can refer to the description in the foregoing system embodiment of the present invention, and details are not described herein again.

The short message center device of the present invention is not limited to the structure described in the above two embodiments, and the functions of different units can be integrated on one functional module according to design requirements, and different functional combinations can be provided.

In the embodiment of the invention, the advertisement information is sent according to whether the called user subscribes to the advertisement service, and the advertisement is provided to the user in need, thereby avoiding the advertisement harassment to other users and improving the user experience. Moreover, the embodiment of the present invention also selects an advertisement required by the user or an advertisement of an advertiser of interest to the user according to the subscription information of the called user, so that the advertisement can be sent to the user who really pays attention to the advertisement, and can exert a better advertising effect.

The embodiments of the present invention have been described in detail above, and the present invention has been described with reference to the specific embodiments. The description of the above embodiments is only for helping to understand the system, device and method of the present invention. Meanwhile, the general technology in the field In the following, the description of the present invention is not limited to the scope of the present invention.

Claims

Rights request

A short message advertisement system, comprising:

The advertisement processing subsystem is configured to store and manage an advertisement task, and the advertisement task includes at least advertisement information.

2. The short message advertisement system according to claim 1, wherein the short message processing subsystem comprises:

a service query unit, configured to query the subscription information of the called user according to the short message; the determining unit is configured to determine, according to the query result of the service query unit, whether the called user is a signing user and meet the signing condition thereof;

And a message processing unit, configured to: when the called user determined by the determining unit is a signing user and satisfy the signing condition, obtain the advertisement information according to the contract information and return it to the short message center.

3. The short message advertisement system according to claim 1, wherein the advertisement processing subsystem further comprises:

An advertisement management unit, configured to store and manage an advertisement task, where the advertisement task includes at least advertisement information;

4. The short message advertisement system according to claim 1, wherein the scheduling policy comprises:

The scheduling is performed according to the priority of the advertisement information, and/or the amount of the task is delivered according to the advertisement information.

The short message advertisement system according to claim 1, further comprising: a service database, configured to store subscription information of the called user.

The short message advertisement system according to any one of claims 1 to 5, wherein the subscription information comprises: the called user signing a specific type of advertisement, and/or signing a specific advertiser. advertisment.

7. The short message advertisement system according to claim 1, further comprising an advertisement service registration subsystem, wherein the advertisement service registration subsystem comprises:

a message receiving unit, configured to receive a subscription message of the user;

The subscription information generating unit is configured to generate subscription information of the user according to the subscription message, and a storage execution unit, configured to store the subscription information in the service database.

8. The short message advertisement system according to claim 7, wherein the advertisement service registration subsystem further comprises:

The short message gateway is configured to forward the subscription message sent by the user who needs to subscribe in the short message manner to the short message center to the message receiving unit.

9. The short message advertisement system according to claim 7, wherein the advertisement service registration subsystem further comprises:

The wireless application protocol WAP gateway is configured to forward the subscription message sent by the user who needs to subscribe in the WAP mode to the message receiving unit.

10. The short message advertisement system according to claim 7, wherein the advertisement service registration subsystem further comprises:

A web portal server is connected to the application server via the Internet for providing a user with a web portal that is contracted via the Internet.

11. A short message processing subsystem, comprising:

The short message center device according to claim 11, further comprising: a service database, configured to store subscription information of the called user.

13. A short message advertising method, comprising:

Obtain a short message sent by the calling user; Querying the subscription information of the called user according to the short message, and determining, according to the subscription information of the called user, whether the called user is a subscription user and satisfying the signing condition;

The short message advertising method according to claim 13, wherein the obtaining the advertisement information to be sent before: further comprising:

The advertisement information is adapted and scheduled according to a preset scheduling policy.

The short message advertising method according to claim 14, wherein the scheduling policy comprises:

The short message advertising method according to claim 13, wherein the advertisement information that needs to be sent according to the subscription information of the called user is specifically: a specific type of advertisement that is signed according to the called user. , and/or sign up for advertisements from specific advertisers to obtain advertising information.

The short message advertising method according to claim 13, further comprising: adding the advertisement information to the short message and transmitting the message to the called user; or

The advertisement information and the short message are separately sent to the called user.

The short message advertisement method according to any one of claims 13 to 17, wherein the subscription information is short message advertisement service information registered by the called user by means of a short message.

The short message advertising method according to any one of claims 13 to 17, wherein the subscription information is short message advertisement service information registered by the called user through a wireless application protocol WAP mode.

The short message advertisement method according to any one of claims 13 to 17, wherein the subscription information is short message advertisement service information registered by the called user through a web mode.

The short message advertising method according to claim 13, wherein the user subscription condition is: unconditionally triggering a short message advertisement service, or triggering a short message advertisement service according to the calling number.