WO2008053648A1

WO2008053648A1 - Shop-visit confirming information processing system

Info

Publication number: WO2008053648A1
Application number: PCT/JP2007/068349
Authority: WO
Inventors: Seiichiro Kubo; Shinji Furuki
Original assignee: Gourmet Navigator Incorporated
Priority date: 2006-11-02
Filing date: 2007-09-21
Publication date: 2008-05-08
Also published as: JP2008117159A; JP5138920B2

Abstract

It is an object to provide a shop-visit confirming information processing system that, based on a website browsing log and an actually shop-visit log, makes it possible to confirm a shop-visit by generating a log in association with them. The shop-visit confirming information processing system is provided with an access log generating unit for generating an access log, by communicating between a station provided at a shop and a mobile terminal device, a shop-visit log generating unit for receiving, from at least the mobile terminal device, a station ID and a mobile terminal device ID that the mobile terminal device receives and for generating a log as a shop-visit log by making them associate with each other, a shop information recording unit for recording the station ID in association with shop specific information, a shop-visit confirming log generating unit for generating a shop-visit confirming log based on the access log and the visiting log, and a shop-visit confirming log recording unit for recording the shop-visit confirming log.

Description

Specification

Visit confirmation information processing system

Technical field

[0001] The present invention is associated based on a log of browsing a website (access log) and a log of actually visiting a store (for example, a restaurant) on the website (visit log). The present invention relates to a store visit confirmation information processing system that generates a log (store visit confirmation log).

Background art

[0002] In recent years, with the spread of the Internet, it has been announced on the Internet (banner advertisements, e-mail distribution, affiliate advertisements), etc. Selling through a website (EC site) etc. is actively done. Against this backdrop, in order to effectively carry out sales strategies and product announcements in cyberspace such as the Internet as well as in actual stores to consumers (users), the trends of users must be implemented as accurately as possible. It is important to understand both the store and the Internet.

[0003] Until now, the technology of measuring the effectiveness of advertisements on the Internet by analyzing the access logs of users who access websites on the Internet and measuring the effects of advertisements on the Internet has been disclosed in the following patents: Known as document 1.

[0004] On the other hand, as a means of knowing the trends of users in actual stores, there is a method that a survey company takes a questionnaire! /, But it is difficult to carry out a large-scale implementation due to constraints such as budget. There is also a method for confirming that a user has actually visited a store using a portable terminal owned by the user (Non-patent Document 1). According to the method of Non-Patent Document 1, an IC chip that performs non-contact communication with a mobile terminal or a card is provided, and a station (R / W device) that can communicate with the mobile terminal or card equipped with the IC chip. ) Is installed in a school, workplace, store, etc., and the mobile terminal or card) is communicated with the station by holding the mobile terminal or card over the station when going to school, leaving or leaving the office, or coming to the store. This is a system that records access log records (school attendance log / attendance / attendance log / visit log) to a specified server via LAN, for example. [0005] In addition, a two-dimensional barcode such as a QR code attached to a distributed product sample is read by a mobile terminal and guided to a predetermined server, and the date and time of reading is recorded on the server to record marketing information. A system for counting is also known! /, Ru (Patent Document 2).

[0006] Patent Document 1: Japanese Patent Application Laid-Open No. 2002-49553

Patent Document 2: Japanese Unexamined Patent Publication No. 2006-106878

[0007] Non-Patent Document 1: DOCOMO Systems Co., Ltd., “Contactless card reader / writer“ WB-1 ””, [online], NOTANET, URL: http: //www.docomo_sys.co.p/products / WB_l / mdex.ntm

Disclosure of the invention

Problems to be solved by the invention

[0008] When the system disclosed in Patent Document 1 described above is used, when the access log is analyzed on an Internet website, when and how long the user has been browsing which website. It turns out. For example, in the case of a website that publishes restaurant information, it is possible to know which user is browsing the store page of which restaurant. However, with this system, it is impossible to know whether the user who viewed it actually visited the restaurant.

[0009] On the other hand, when a non-contact type station as disclosed in Non-Patent Document 1 is used, if the server analyzes the record of holding the portable terminal over the station, the user installs the station. You can confirm that you have visited a certain place. It is impossible to know what the user has visited the place as a motivation. In the above example, when a station is installed in a restaurant, it is possible to know if the user has visited that restaurant. S, the reason why the user wanted to come to that restaurant. I can't know where and how much I learned about the restaurant.

[0010] In other words, as described above, since each system described in Patent Document 1 and Non-Patent Document 1 is merely an independent system, a website on which restaurant information is posted was browsed. It is impossible to confirm whether or not the user has actually visited the restaurant, and it is possible to know how well the website functions as a motive for visiting the restaurant or as a trigger to know the restaurant. I can't. Because this is a restaurant web A force that requires processing to check the access log of the site against the records actually visited at the store (visit log) and compare them S, because this is not done in the current system .

[0011] In addition, by using the technology disclosed in Patent Document 2, a 2D barcode in which store-specific information is encoded is printed and installed in a store. A method is also conceivable in which the user reads the store visit log by reading and accessing the server. However, when a 2D barcode is printed and used, it is difficult to dynamically generate a 2D barcode each time it is read by a mobile terminal. For this reason, as a result, URL modification is not highly resistant to unauthorized use. In addition, a system using a two-dimensional barcode has a problem that it is difficult for the user to easily access the server because the user needs to perform an operation whenever the mobile terminal is set to a predetermined two-dimensional barcode reading mode. . Means for solving the problem

[0012] Therefore, in order to solve the above problems, the present inventor can easily and safely access the server by generating a URL to the server dynamically as well as being easy for the user to operate. Create a new log (visit check log) by collating the access log of the store website such as a restaurant with the record of actually visiting the store (visit log). Invented the system to do. As a result, it is now possible to confirm whether or not the user who viewed the website that posted the restaurant information was easier and safer than before, and whether or not the user actually visited the restaurant. Can generate data

[0013] The invention of claim 1 includes a station in which a unique station ID is stored in advance, a mobile terminal that is communicable with the station and in which a unique mobile terminal ID is stored in advance, and the mobile terminal. The store visit information processing system having a server capable of transmitting and receiving information between, wherein the server generates an access log indicating that the mobile terminal has browsed information on a website related to the store And an access log recording unit that records the access log, a station provided in the store, and a mobile terminal that receives the station ID received from the station by the communication between the mobile terminal and the mobile ID Receive the device ID and at least the mobile device power A store visit log generation unit that associates them and generates a store visit log, a store visit log recording unit that records the store visit log, the station ID, and a store ID that identifies the store displayed on the website. Based on the store information recording unit recorded in association, the access log recorded in the access log recording unit, and the store visit log recorded in the store log recording unit, it is confirmed that the user viewing the website has visited the store A store visit confirmation information processing system having a store visit confirmation log generation unit for generating a store visit confirmation log and a store visit confirmation log recording unit for recording the store visit confirmation log.

[0014] By configuring as in the present invention, the access log of the web page, which has been managed separately in the past, is associated with the record (visit log) indicating that the user actually visited the restaurant. It is possible to generate a new store visit confirmation log. As a result, it is possible to easily confirm whether the user who browsed the Internet website actually visited the restaurant. In this way, it is possible to measure the effects of store pages, banner advertisements, direct mail, etc. posted on the web page.

[0015] In the invention of claim 2, the access log generation unit generates an access log by associating the mobile terminal ID with the store ID, and the store visit confirmation log generation unit. Extracts the store ID associated with each portable terminal ID from the access log recording unit, and extracts the station ID associated therewith for each portable terminal ID from the store log recording unit. Whether the extracted store ID and the station ID match is determined by referring to the store information recording unit, and if they match, the user browsing the website in association with the mobile terminal ID This is a store visit confirmation information processing system that generates information indicating that the store has visited the store as a store visit confirmation log.

[0016] By configuring as in the present invention, the store visit confirmation log indicating the power of the user who has browsed the website on which information related to the store where the station is installed actually visited the store is displayed. Can be generated.

[0017] In the invention of claim 3, the portable terminal further includes a contactless IC chip for communicating with the station, and the station further communicates with the contactless IC chip. An antenna, and when communication is established between the portable terminal and the station via the contactless IC chip and the antenna, the portable terminal At the end, it is a store visit information processing system in which an application of the mobile terminal designated by the communication is started.

[0018] By adopting the configuration of the present invention, the mobile terminal and the station can communicate with each other in a non-contact manner. For example, by adopting FeliCa (registered trademark) as a non-contact IC chip, communication is completed in a very short time. For example, reading a two-dimensional bar code and accessing a predetermined server is more convenient than the case of using it. ! /

[0019] In the invention of claim 4, the station further counts the number of times of communication with the portable terminal, stores the counted number of times as an issue counter, and connects to the station ID and the server. The first address information and the storage unit for storing the encryption key predetermined for each station, and the fingerprint for calculating the fingerprint using at least the station ID, the issue counter, and the encryption key A calculation unit; and a URL calculation unit that calculates a second address for connecting to the server using the fingerprint and the first address each time the portable terminal communicates with the station; It is a store visit confirmation information processing system

[0020] By configuring as in the present invention, it is possible to prevent a third party from improperly using the system of the present invention by falsifying a properly generated URL.

[0021] In the invention of claim 5, the station ID further includes the encryption key corresponding to the station ID, and the server further includes the second address when the portable terminal is connected. The received history storage unit that stores the issued issue counter included, and the mobile terminal device received the received counter when the issued counter included in the received second address is not stored in the received history storage unit. The station calculates the second address using the issue counter, the station ID acquired from the second address when the portable terminal is connected to the server, and the encryption key included in the station ID. A fingerprint for determining whether or not the second address is properly calculated by the same algorithm as A store visit information processing system having a verification unit that calculates and determines whether or not the fingerprint included in the received second address matches the calculated fingerprint. [0022] With respect to the configuration of the above-described invention, it is possible to verify whether the URL is a properly issued URL.

[0023] In the invention of claim 6, the server obtains the portable terminal ID when the fingerprint calculated by the verification unit and the fingerprint obtained when the portable terminal is connected. This is a store visit information processing system to be acquired.

By providing such processing, it is possible to prevent unauthorized use of the service due to access from other than the mobile terminal.

The invention's effect

[0025] By using the store visit confirmation information processing system of the present invention, it is possible to confirm whether or not a user who has browsed a website on which information such as a restaurant has actually visited the restaurant. It is possible to generate valuable marketing data. Brief Description of Drawings

FIG. 1 is a conceptual diagram schematically showing an example of a system configuration according to a first embodiment of the present invention.

FIG. 2 is a flowchart schematically showing an example of a processing process according to the first embodiment of the present invention.

FIG. 3 is an example schematically showing an access log recording unit of the first embodiment.

FIG. 4 is an example schematically showing a store visit log recording unit of the first embodiment.

FIG. 5 is an example schematically showing a store information recording unit of the first embodiment.

FIG. 6 is an example schematically showing a store visit confirmation log recording unit of the first embodiment.

FIG. 7 is a diagram schematically showing an example of a screen of the mobile terminal when accessing the mobile terminal power server in the first embodiment.

FIG. 8 is a conceptual diagram schematically showing an example of a system configuration of a second embodiment.

FIG. 9 is a time chart schematically showing an example of a processing process of the second embodiment. Explanation of symbols

[0027] 1: Visiting information processing system

2: Sano

3: Station

4: Mobile terminal 5: Access log generator

6: Access log recording part

7: Visit log generation part

8: Visit log recording department

9: Store information recording department

10: Visit confirmation log generator

11: Store visit confirmation log recording part

100: Visit confirmation information processing system

200: Server

201: Reception history storage

205: Verification section

300: Station

301: Memory unit

302: Counter

304: Fingerprint calculator

306: URL calculation part

BEST MODE FOR CARRYING OUT THE INVENTION

[0028] Hereinafter, the store visit confirmation information processing system 1 will be described with reference to FIGS. 1 to 7 according to the first embodiment of the present invention. FIG. 1 is a conceptual diagram showing an example of the overall system configuration of the store visit confirmation information processing system 1 of the present invention. The store visit confirmation information processing system 1 includes a servo 2, a station 3 (R / W device), and a mobile terminal 4.

[0029] Station 3 is a terminal device (R / W device) installed in each store such as a restaurant, and is a non-contact IC of portable terminal 4 to be described later via antenna 31 provided in station 3. A device that communicates with the chip 41 preferably in a non-contact manner. The storage unit 301 of the station 3 is provided with information for identifying the station 3 (station ID), a URL to be accessed by the mobile terminal 4 that performs communication, and a date (not shown in the station 3). ) And the like, and has a function of transmitting such information to the mobile terminal 4 when communicating with the mobile terminal 4. Furthermore, when the mobile terminal 4 receives the information, the mobile terminal 4 It has a function of starting an application (for example, a web browser or a mail application) installed in advance in the mobile terminal 4.

The mobile terminal 4 is, for example, a mobile phone, PHS, PDA, etc., and is a communication terminal that can communicate with the antenna 31 of the station 3 in a non-contact manner. Accordingly, the portable terminal 4 is equipped with a non-contact IC chip 41 that enables communication with the station 3 and transmits / receives data to / from the station 3. An example of the mobile terminal 4 is a mobile phone equipped with a FeliCa (registered trademark) function, for example. Further, in the mobile terminal 4, a mobile terminal ID that can uniquely identify the mobile terminal 4 is stored in the storage unit 42 (the mobile terminal ID is assigned by a communication company in a predetermined method). When the predetermined information is received from the station 3, the received information and the mobile terminal ID are connected to the server 2 indicated by the URL included in the received information, and then the information is transmitted to the server 2. Have. Instead of the mobile terminal ID, ID (IDm) uniquely assigned to the non-contact IC chip may be used.

[0031] The server 2 can transmit and receive data to and from the mobile terminal 4 via the Internet, for example, and provides information relating to restaurants to the mobile terminal 4 and records a browsing record log (access log). Then, the record (visit log) that the user visits the restaurant from the portable terminal 4 is recorded, and based on the access log and the visit log, a store visit confirmation log that combines them is generated. Here, for convenience of explanation, the power to explain the case where all functions are installed in one server 2, these functions may be distributed to a plurality of servers 2. The data held by the server 2 is not particularly limited to restaurant information.

[0032] The server 2 includes an access log generation unit 5, an access log recording unit 6, a store visit log generation unit 7, a store visit log recording unit 8, a store information recording unit 9, a store visit confirmation log generation unit 10, and a store visit confirmation log record. Part 11. Although not shown, the server 2 includes at least a calculation device such as a CPU, a storage device such as a ROM, a RAM, and a hard disk, and a communication device that transmits and receives data via the Internet. Other hardware such as an input device such as a display device or a display device such as a display may be provided. Each recording unit of the present invention preferably records data in the storage device. Each place The management unit stores the program, module, etc. in the storage device, and implements each function of the present invention by appropriately reading the program, module, etc. according to the processing and executing it in the arithmetic unit. To do.

[0033] The access log generation unit 5 generates a log (access log) of a restaurant website browsed via the user power S Internet, and records it in the access log recording unit 6. Preferably, when the user browses a restaurant website on the mobile terminal 4, the mobile terminal ID of the mobile terminal 4 that is accessing the information and the information identifying the restaurant (store ID. For example, the URL of the restaurant or the store Are recorded in the access log recording unit 6 in association with each other. In the following, the case where the mobile terminal 4 is identified by the mobile terminal ID will be described. However, the identification may be performed based on the user ID uniquely given to the user by the prior member registration. Furthermore, by storing in the server 2 the user ID and the portable terminal ID associated with each other (not shown), even if the user is identified by the portable terminal ID described later, By referring to the table, the user can be identified from the mobile terminal ID.

[0034] The access log recording unit 6 records the mobile terminal ID and the store ID as a log in association with each other.

As described above, the store ID may be a URL of a restaurant website viewed by a user, or may be information that uniquely identifies a restaurant. In the case of the store ID, the URL power S of the access log that the user accesses the website S is the URL that can identify the restaurant information that is posted on the website. For example, the server 2 may be provided with an information recording unit such as a database in which IDs and IDs are associated with each other, and the access log generation unit 5 may refer to it and record the information in the access log recording unit 6. . The access log recording unit 6 is schematically shown in FIG. As shown in Fig. 3, the store ID such as the time when the session started, the time when it ended, and the information that identifies the URL and the stores that circulated within a session may be recorded sequentially.

[0035] Upon receipt of information (for example, a station ID) indicating that the user has actually visited the store from the mobile terminal 4, the store visit log generation unit 7 receives the information as a store visit log and stores it in the store log recording unit 8. Record. Specifically, at least a mobile terminal ID and information for identifying station 3 (station ID) are received from mobile terminal 4 and recorded in association with each other. To do. At this time, the date may be further recorded.

[0036] The store visit log recording unit 8 records a store visit log. Record at least the mobile terminal ID and the station ID as a log. The store visit log recording unit 8 is shown schematically in Fig. 4.

[0037] The store information recording unit 9 records the station ID and the store ID (URL, information for identifying the store, etc.) in association with each other. In other words, information indicating which station 3 is installed in which restaurant is recorded. The store information recording unit 9 is schematically shown in FIG.

[0038] The store visit confirmation log generation unit 10 generates an access log recorded in the access log recording unit 6 and a store visit log recorded in the store log recording unit 8 based on a predetermined timing or an instruction from the operator of the server 2. Based on the above, a store visit log is generated that indicates whether the user has actually visited the restaurant website or whether or not the store has visited. Specifically, the mobile terminal ID and store ID (information identifying the URL and store) are extracted from the access log. Then, the store visit log is searched based on the portable terminal ID. If there is a store visit log associated with the mobile terminal ID, the station ID is extracted, and the store ID (information identifying the URL or store) associated with the station ID is stored in the store information recording section. Search from 9. For each mobile device ID, a visit confirmation log that summarizes when and which website page (store page) was viewed (recorded restaurant information) and when the restaurant was visited. Can be generated. By performing such processing, it is possible to generate a store visit confirmation log for confirming whether the user has actually visited or not visited the restaurant website.

[0039] The store visit confirmation log recording unit 11 records the store visit confirmation log generated by the store visit confirmation log generation unit 10. The store visit log recording unit 11 is schematically shown in FIG.

[0040] Note that each of the recording units described above is preferably recorded in various data storage formats such as a database and a data file. The data storage format is not limited to databases and data files. V, any data storage format is acceptable.

Next, an example of the processing process of the store visit confirmation information processing system 1 of the present invention will be described with reference to the flowchart of FIG. 2 and the conceptual diagram of FIG. The station 3 is installed in each restaurant, and the station ID is stored in the storage unit 301 of the station 3. In association with this station ID, store IDs such as restaurant names and URLs are stored in the store information recording section. It is recorded in 9. This is schematically shown in Fig. 5. In Fig. 5, store ID, URL, and station ID are recorded in association with each other! /.

[0042] When a user who has the mobile terminal 4 searches for a restaurant that the user wants to use via the Internet, the mobile terminal 4 accesses a predetermined server and inputs conditions and the like. Then, the predetermined server receives the search condition and returns a list of restaurants matching the search condition to the mobile terminal 4. When the list is displayed on the portable terminal 4, the display request is passed to the predetermined server by selecting the website of the restaurant to be used. At this time, the portable terminal ID is also sent from the portable terminal 4 to a predetermined server. By accepting this display request by a predetermined server, the content of the restaurant website selected by the user is sent to the mobile terminal 4, and the access log generation unit 5 of the server 2 accesses the restaurant website. The access log recording unit 6 records the mobile terminal ID, the store ID (information identifying the URL and the store), and the access date as the access log. In this way, Internet access from each user in advance.

[0043] On the other hand, the user visits the restaurant after determining the restaurant to be used by browsing the website of the restaurant on the Internet in this way. Then, the user's portable terminal 4 is brought close to the station 3 installed in the restaurant when entering the restaurant, entering the store, or leaving the store (S100).

[0044] When the user's mobile terminal 4 and station 3 approach each other up to a predetermined distance (a distance at which communication is possible between station 3 and mobile terminal 4), communication starts between mobile terminal 4 and station 3 (S 110). Then, the station 3 transmits the date, the station ID, and the URL information stored in advance in the storage unit 301 of the station 3 to be accessed from the mobile terminal 4 to the mobile terminal 4 (S120). Such information is received by the portable terminal 4 (S130). For example, if the station ID of station 3 is “stID—l”, the date of visit is “October 25th, 2006” and the URL to be accessed is “http: 〃 mobile.gnavi.co.jp/” The information is read from the station 3 and transmitted to the portable terminal 4. These pieces of information are received by the portable terminal 4. At this time, various information may be transmitted to the portable terminal 4 as necessary. For example, a numeric keypad (not shown) etc. By providing it, the station 3 may accept an input such as the amount of money used by the user and transmit the information to the mobile terminal 4.

[0045] In the mobile terminal 4 that has received these pieces of information, in addition to the received information, the mobile terminal ID stored in advance in the storage unit 42 of the mobile terminal 4 is further extracted, and the information received from the station 3 is extracted. And the mobile terminal ID are transmitted to the server 2 corresponding to the URL included in the received information (S140). In other words, the URL of server 2 to be accessed is “http: 〃mobile • gnavi.co.jp/”, and its parameters are station, date of visit, mobile terminal ID (mobile terminal stored in mobile terminal 4) It is sufficient to include “0001” as an ID. Accordingly, when transmitting, “http://mobile.gnavi.co.jp?stid=stID_l&date=20061025_wed&mid=0001” is transmitted. In the above, “stid” force S “station ID”, “d ate” indicates the visit date, and “mid” indicates the portable terminal ID. Figure 7 schematically shows this. The configuration may be such that information is automatically transmitted from the mobile terminal 4 to the server 2 S. As shown in FIG. 7, it is preferable to transmit the information after confirming with the user of the mobile terminal 4. In addition, when information other than the above is received from the station 3, for example, information such as the amount used by the user of the mobile terminal 4, it is preferable to transmit them to the server 2. As a result, the server 2 can grasp the amount of money consumed by the user S.

When the station, the store visit date, and the mobile terminal ID are transmitted from the mobile terminal 4 to the server 2 in this way, the store visit log generation unit 7 receives such information (S150). Based on the received mobile terminal ID, the store visit generation unit 7 searches for the first access to the server 2 (whether or not the same mobile terminal ID exists in the store log recording unit 8, Search). If the first access is unsuccessful (if the same mobile terminal ID exists in the store log recording unit 8), the store visit date and station ID received from the mobile terminal 4 are associated with the mobile terminal ID. The status is updated by recording in the log recording unit 8 (S 170).

[0047] On the other hand, if it is the first access (if the same mobile terminal ID does not exist in the store log recording unit 8, then the store log recording unit 8 is associated with the mobile terminal ID! /). To secure a data area for storing information, and the received mobile terminal ID and Store the association between the ID and the visit date (S180).

[0048] When the server 2 is accessed from the mobile terminal 4 in this way, a predetermined content (for example, a message screen such as "Thank you for visiting the store") is displayed from the server 2 to the mobile terminal 4. It is transmitted and received and displayed by the portable terminal 4 (S200, S210).

[0049] On the other hand, the server 2 receives an access log recorded in the access log recording unit 6 by the store visit confirmation log generation unit 10 by receiving a predetermined timing or a predetermined operation from the manager or the like. Based on the store visit log recorded in the recording unit 8, a store visit confirmation log is generated (S220) and recorded in the store visit confirmation log recording unit 11.

[0050] For example, the store visit log generation unit 10 first receives a store ID such as a URL accessed for each mobile terminal ID and information identifying the store, an access date, and the like from the access log recording unit 6 as shown in FIG. To extract. Further, the store visit confirmation log generation unit 10 extracts the station ID and the store visit date for each mobile terminal ID from the store visit log recording unit 8 as shown in FIG. The access log associated with the mobile terminal ID is matched with the store visit log. Then, for each mobile device ID, the store ID, such as the URL accessed or information identifying the store, is associated with the access date, station, and store visit date, so the store visit log generator 10 stores store information. By referring to Part 9, it is determined whether the store ID and station ID, such as URL and store identification information, match those of the same store. In other words, the power that is the station ID corresponding to the URL is determined. If they match, it means that the user who accessed the URL has visited the restaurant, so the store ID (URL, information identifying the store, etc.) is extracted from the store information recording unit 9 and For each terminal ID, the store ID, the date of accessing the URL, and the date of visiting the store are generated as a store visit confirmation log and recorded in the store visit log recording unit 11. On the other hand, if it does not match, it means that the user who browsed the URL came to the restaurant! /, Na! /, So the name of the restaurant, the store ID, and the URL accessed for each mobile terminal ID The store visit log recording unit 11 records information indicating that the store has not been visited.

[0051] As described above, the store visit log generation unit 10 executes the process of associating the access log with the store visit log, thereby making it possible to correlate the access log and store visit log, which had been separated completely in the past. It can be generated as certain data. [0052] Hereinafter, a system 100 according to the second embodiment of the present invention will be described with reference to FIG. 8 and FIG. FIG. 8 is a conceptual diagram of the second embodiment, and FIG. 9 shows an example of a processing process. The same components as those in the first embodiment described above are denoted by the same reference numerals and will not be described repeatedly.

[0053] The station 300 of this embodiment includes a storage unit 301. The storage unit 301 includes a part of a URL (first address: for example, for connecting the mobile terminal 4 to the server 200). , Http: 〃mobile.gnavi.co.jp /) and an ID uniquely assigned to the station 300 (for example, hexadecimal 8 digits. Note that this ID may be the same as the above station ID, but it is different. And an encryption key (a secret keyword uniquely assigned to the station 300 and a character 歹 IJ having an arbitrary length) stored therein. Further, the station 300 includes a counter 302 that counts the number of times of communication with the mobile terminal 4, a fingerprint calculation unit 304 that calculates a fingerprint (no-shash value), which will be described later, and a URL (second) transmitted to the mobile terminal 4. And a URL calculation unit 306 that calculates the first address using the first address described above.

[0054] Hereinafter, a method for calculating a URL (second address) with the above configuration will be described with reference to FIG.

[0055] First, when communication is started between the mobile terminal 4 and the station 300 (ST1), the finger print calculation unit 304 force, the station ID (SSSSSSS S) assigned to the station 300 is held in the counter 302. The fingerprint (FFF FFFFFFFFFFFFFFFFFFFFFFFFFFFFF) is calculated by a predetermined algorithm (for example, a hash function such as MD5) using the counter value (CCCCCCCC) and the 喑 sign key (ST2). The counter 302 internally stores a 32-bit unsigned integer value (8 hexadecimal digits), and counts up the counter value every time it communicates with the mobile terminal 4. It is designed so that the force count value will return to 0 when the counter value exceeds the predetermined value (upper limit value).

[0056] Next, the URL calculation unit 306 adds the station ID and the latest counter value held by the counter 302 to the calculated fingerprint to a part of the URL (first address) stored in the storage unit 301. Then, the URL (second address) to be transmitted to the mobile terminal 4 is calculated (ST3). For example, the calculated URL (second address) http: 〃 mobile.gnavi.co.jp?S=SSSSSSSS&C=CCCCCCCC&F=FFFFFFFFFFFFFFFF

FFFFFFFFFFFFFFFF

It is an address like this.

[0057] Next, the calculated URL is transmitted to mobile terminal 4 via antenna 31 in station 300 (ST4).

Here, the counter 302 increments the held counter value (ST5). On the other hand, the mobile terminal 4 that has received the URL (second address) generated in the station 300 accesses the server 200 (ST6).

The server 200 has the same configuration as that of the first embodiment described above, but includes a reception history storage unit 201 that stores a reception history of counter values, and a verification unit 205 that performs a verification process described later. Furthermore, it is characterized by having. Further, in addition to the first embodiment, the store information recording unit 5 holds the same data as the encryption key for use in the verification process described later for each restaurant.

Referring to FIG. 5, when the server 200 is accessed in ST6 described above, the verification unit 205 acquires “station ID”, “counter value”, and “fingerprint” from the received URL (see FIG. 5). ST7). Next, using the same algorithm (for example, MD5) as in the station 300, using the encryption key previously stored in the store information storage unit 5, the acquired station ID, and the counter value, the fingerprint is used. Is calculated. The calculated result is compared with the value (fingerprint) acquired in ST7, and if both match, the process proceeds to the next process (authentication process: ST8). If they do not match, an error notification screen (not shown) is transmitted to the mobile terminal 4.

[0061] When the URL is appropriate in the authentication step ST8, the server 200 acquires the mobile terminal ID of the mobile terminal 4. The method for acquiring the mobile terminal ID is realized by a well-known unit that is predetermined by the carrier of the mobile terminal, and therefore detailed description thereof is omitted here (mobile terminal ID acquisition step: ST9).

[0062] Next, the verification unit 206 compares the acquired counter value with the counter value stored in the reception history storage unit 201. (1) If the counter value is not received, (If not within the number range), or (2) the received counter value has been received and When the mobile terminal ID at the time of reception matches the mobile terminal ID acquired this time and the elapsed time from the previous reception is within a predetermined time, a predetermined service is started (counter value matching step: ST 10). Server 200 updates the data in reception history storage section 201 after the service is started (ST11).

[0063] As described above, the URL is properly issued by the station 300 by performing the authentication process. Furthermore, in the mobile terminal ID acquisition process, a properly issued URL can be acquired by some method to prevent access from a mobile terminal other than the mobile terminal where the URL is properly issued. Furthermore, in the case of (1) above, the counter value verification process can prevent unauthorized use of a given service multiple times by using a properly issued URL multiple times. . In addition, measures are taken in (2) to compensate for the disadvantage of the user that occurs when access to the server 200 fails for some reason, such as the power of the mobile terminal user who has obtained an appropriate URL. The elapsed time can be set as appropriate.

It should be noted that the station ID for identifying the station 300 is preferably transmitted when the second address is transmitted from the station 300 to the portable terminal 4.

The subsequent steps are associated with the access log and stored in the store visit log storage unit 8 by the same processing as the store visit information described in the first embodiment, and therefore, redundant description is omitted. To do.

In the second embodiment described above, by providing a clock (not shown) that can be synchronized with the server 200 in the station 300, the mobile terminal 4 can communicate with the station 330 accurately. By embedding the time in the URL (second address) and sending information indicating that the URL has been generated to the server 200 via the Internet, for example, separately from the mobile terminal, it is possible to prevent unauthorized use of the system. . In this case, the counter 302 is not necessary.

[0067] In the above-described embodiment, a restaurant has been described as an example. However, the present invention is not limited to a restaurant as an actual store. Both a web page in cyberspace and an actual store are used. It can be widely applied as a method for knowing consumer trends in Japan.

[0068] In addition, in the above-described embodiment, as a method of acquiring the store visit log from the user, Although a mobile terminal incorporating a non-contact IC chip has been described as an example, for example, position information acquired by GPS or a method of guiding to a predetermined server using the above-described QR code can be handled. In this way, by responding to multiple methods of acquiring the system visit log according to the present invention, it is possible to grasp the trends of mobile terminal users who do not have a built-in non-contact IC chip, and as a result there are stores that can be analyzed. To increase.

Industrial applicability

By using the store visit confirmation information processing system 1 (100) of the present invention, it becomes possible to confirm whether or not the user who browsed the restaurant website actually visited the restaurant. Valuable marketing data can be generated.

Claims

The scope of the claims

[1] A station in which a unique station ID is stored in advance, communication with the station, and a portable terminal in which a unique mobile terminal ID is stored in advance, and information can be transmitted and received between the mobile terminal A store visit information processing system having a secure server,

The server

An access log generating unit that generates an access log indicating that the mobile terminal has browsed information on a website related to a store;

An access port recording unit for recording the access port;

By communicating between the station provided in the store and the mobile terminal, the mobile terminal receives at least the mobile terminal power and the station ID received by the mobile terminal from the station, and supports them. Next, a store visit log generation unit that generates a store visit log,

A store visit log recording unit for recording the store visit log;

A store information recording unit that records the station ID in association with a store ID that identifies a store displayed on the website;

Based on the access log recorded in the access log recording unit and the store visit log recorded in the store visit log recording unit, the store visit log generation for generating a store visit confirmation log for confirming that the user who viewed the website has visited the store is generated. And

A store visit log recording unit for recording the store visit log;

A store visit information processing system characterized by comprising:

[2] The access log generation unit

An access log is generated by associating the mobile terminal ID with the store ID, and the store visit log generating unit is

The store ID associated with each portable terminal ID is extracted from the access log recording unit, the station ID associated therewith is extracted from the store log recording unit for each portable terminal ID, and the extraction is performed. The matching power between the store ID and the station ID is determined by referring to the store information recording unit. Information indicating that the user who has browsed the website has visited the store as a store visit confirmation log,

The store visit information processing system according to claim 1, wherein

[3] The portable terminal further includes a contactless IC chip for communicating with the station,

The station further includes an antenna for communicating with the contactless IC chip,

When communication is established between the portable terminal and the station via the contactless IC chip and the antenna, the portable terminal application designated by the communication is started in the portable terminal,

The store visit information processing system according to claim 1 or claim 2, wherein

[4] The station further comprises:

A counter for counting the number of times of communication with the mobile terminal and storing the counted number of times as an issue counter;

A storage unit for storing the station ID and first address information for connecting to the server, and an encryption key predetermined for each station;

A fingerprint calculation unit that calculates a fingerprint using at least the station ID, the issue counter, and the encryption key;

A URL calculating unit that calculates a second address for connecting to the server using the fingerprint and the first address every time the mobile terminal communicates with the station;

The store visit information processing system according to any one of claims 1 to 3, further comprising:

[5] The station ID further includes the encryption key corresponding to the station ID,

The server further includes:

A reception history storage unit for storing the issued counter included in the second address when the portable terminal is connected; When the issue counter included in the second address received from the mobile terminal is not stored in the reception history storage unit, the received issue counter, and when the mobile terminal connects to the server, the first counter The second address is normally calculated by the same algorithm that the station calculated the second address using the station ID obtained from the address 2 and the encryption key included in the station ID. A verification unit for calculating a fingerprint for determining whether or not the fingerprint is included, and determining whether or not the fingerprint included in the received second address matches the calculated fingerprint;

5. The store visit information processing system according to claim 4, characterized by comprising:

The server

When the fingerprint calculated by the verification unit and the fingerprint acquired when the mobile terminal is connected, the mobile terminal ID is acquired.

6. The store visit information processing system according to claim 5, wherein