WO2007126229A1

WO2007126229A1 - Digital contents and ucc transaction method based on digital rights management

Info

Publication number: WO2007126229A1
Application number: PCT/KR2007/001899
Authority: WO
Inventors: Dong Wook Seo
Original assignee: Modestar Corporation
Priority date: 2006-04-28
Filing date: 2007-04-19
Publication date: 2007-11-08

Abstract

The present invention relates to a technology for providing digital contents and UCC transaction method based on digital rights, Digital contents made into DRM for owning seller through wire or wireless communication by a multimedia terminal device, or as in the method of purchasing UCC/UGC/UMC by purchaser and seller through dutch auction or auction or e-commerce, the first stage for registering as a member which purchaser connect to dutch auction trade server with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server, the second stage for registering to dutch auction trade site which member purchaser through the first stage want to putchase digital contents price and purchase condition, the third stage for registering as a member which seller and advertiser connect to dutch auction trade server with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server.

Description

DIGITAL CONTENTS AND UCC TRANSACTION METHOD BASED ON DIGITAL RIGHTS MANAGEMENT

Technical Field

[1] This invention is a method of trading digital rights management based digital contents and UCC(User Created Contents), in more detail, it is the method of trading digital rights management based digital contents that was granted intellectual property ownership based on ownership related technology of DRM (digital rights management), KMID(Korea Music ID), Fingerprint, Watermark, and PKI (Public Key Infrastructure) but that the consumer did not use by making possible the trade or exchange of digital contents and UCC through the methods of resale transaction, direct transaction, mediated transaction, auction and dutch auction transaction. Background Art

[2] Recently with the growth of the internet, the digital contents business has also expanded greatly due to the activity of digital contents within the tool called the internet.

[3] Besides, it has world- wide and widely the digital camera phone and the writing which have a camera and camcorder function in the mobile communication terminal function which comes and goes lyen it does widely and the digital camera back which is supplied it leads and the directness the general person where is not the press back to use a cellular phone or the digital camera back it produces and of the photograph which it edits and the eastern image back as the UCC(User Created Contents) is generality and megatrand the draw it is being located.

[4] However, the many UCC operation enterprise hangs the benefit model with side effects due to this have surfaced, primarily, the illegal copying and distribution of digital contents.

[5] For example, by downloading or by editing one digital content and sharing it by on the internet, countless number of people end up using it.

[6] In such situation the person who produced the above digital content not only experience a huge financial loss, but also the loss of the creative will.

[7] Ultimately, such situation leads to the impediment of the rise df software of digital content business, and it also counters the worldwide flow to protect intellectual property.

[8] Furthermore, in the view of the consumer in the situation that a digital content purchased by the consumer is only used once or twice, the consumer using this digital content does not feel enough purchase satisfaction, and thus will have a problem of lower purchase desire or intention, of the efficiency mobile communication terminal for a connection or a transactions PC efficiency and function ran to upper transactions hour and it cannot go over there was.

[9] In this case, if there was method of selling, reselling and ubiquitous digital contents of maximum the method which it there is a method and a technique which transact business at maximum and the customer the digital contents (UCC/UGC/UMC) which the customer produces or the customer leads organization every one digital it preserves the expense expenses due to an initial purchase with the digital content, the consumer could preserve the initial purchase expenses through the reselling and feel relative satisfaction.

Disclosure of Invention Technical Problem

[10] The purpose of this invention that was devised to solve the above explanianed problems is, after the consumer purchases and uses digital contents, the trading or exchange of the remaining unused digital contents is made possible for monetary compensation on the basis of copyright related technology such as DRM(Digital Rights Management), KMID(Korea Music ID), fingerprint, watermark, and PKI(Public Key Infrastructure) etc by resale transaction, direct transaction, mediated transaction, auction transaction, and dutch auction of digital content that have been granted intellection property rights. Therefore, if the consumer dislikes the digital contents early on after purchasing the digital contents, the remaining digital contents can be dealt with by process of contents resale transaction, direct transaction, mediated transaction, auction transaction and dutch auction. Through these trades, a method of trading digital rights managements based digital contents that can raise a separate profit is provided.

[11] Also, another purpose of this invention is, by the trade of digital contents by resale transaction, direct transaction, mediated transaction, auction transaction, and dutch auction, it will prove to be an opportunity to gradually erase from the minds of consumers the wrong thought that digital contents is free. Not only willl this instantly solve the complicated copyright dispute that acts as an obstacle to the digital contents business growth, but it will also relieve the anxiety of the digital contents distribution market and the wrongful attitude of illegal distribution or free utilization, providing a method of trading digital rights management based digital contents that has an effect on the establishment of distribution order.

[12] Also, another purpose of this invention is, because the trade or exchange of digital contents can be done by methods of resale transaction, direct transaction, mediated transaction, auction transaction, and dutch auction, it raises systematic and deliberate purchase awareness of expending and purchasing forms of digital contents. By spreading the meaning of preventing overexpenditure or reusing social assets. Furthermore, the reusde digital contents continuously raise profits, establishing a business structure of innovative intellectual property rather than the current short-term profit structure. Therefoe, the this invention encourages the creative activity and motivation of people within the profession of creating digital contents, and it acts as an opportunity to reform the minds of the people about intellectual property rights by providing a method of trading digital rights management based digital contents.

[13] Also, another purpose of this invention is, existing the Seller-Driven Commerce from consumer or purchase position tries to become the idea in the Buyer-Driven Commerce and there is a place where it provides the method it will be able to activate the transactions at the electron which progresses. Technical Solution

[14] In an aspect, the present invention provides a method of Digital contents made into

DRM for owning seller through wire or wireless communication by a multimedia terminal device, or as in the method of purchasing UCC/UGC/UMC by purchaser and seller through dutch auction or auction or e-commerce, the first stage for registering as a member which purchaser connect to dutch auction trade server with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server; the second stage for registering to dutch auction trade site which member purchaser through the first stage want to putchase digital contents price and purchase condition; the third stage for registering as a member which seller and advertiser connect to dutch auction trade server with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server; the fourth stage for biding for offer that member seller through the third stage present digital contents price for registering the dutch auction trade site through the second stage and condition fit for purchase condition; the fifth stage for biding for the seller which presents condition fit for purchase condition and purchaser sticker price out of condition for presenting seller bid through the fourth stage; the sixth stage for make a successful bid purchaser through dutch auction trade server which purchaser bid for digital contents of seller at the fifth stage; the seventh stage for paying at the charge payment DB server which contract price of the digital contents which make a successful bid for purchaser through the sixth stage sends as a payment method among cash, mileage point, item, cyber money, avatar; the eighth stage for paying purchaser contract price which paying the seventh stage through the charge payment DB server; the ninth stage for transferring digital contents made into DRM for owning seller to purchaser through dutch auction trade server, when contract price through the eighth stage completes; the tenth stage for offering intermediary or advertiser through wire or wireless com- munication at the dutch auction trade server, which personal information of free, reading number, reading time, reading place for LBS, reading location for LBS, reader, gender of purchaser and disposition analysis and digital contents made into DRM is seeing and hearing, reading, clicking, in case purchaser permit reading by free or discount through the ninth stage; the eleventh stage for settle to pay-per-click or pay- per-view information person which igital contents made into DRM registration or information cost of advertisement for registering LBS through the tenth stage, digital contents made into DRM is seeing and hearing, reading, clicking number by purchaser or advertisement cost according to analysis sale of total advertisement; the twelfth stage for registering to dutch auction sever or auction sever or middleman sever so as to expose the dutch auction sever or auction sever or middleman sever by LBS which adbertiser production advertisement through the eleventh stage; the thirteen stage for paying mobile telecommunication terminal device or personal digital terminal device or PC that advertiser register to dutch auction sever or auction sever or middleman sever through advertisement mobile telecommunication terminal device or personal digital terminal device or PC wire or wireless communication or network, according to frequency of advertisement exposure or advertisement size, frequency of exposure figure or exposure condition at place advertisement exposure; the fourteen stage for offering and distributing to dutch auction sever or auction sever which the digital contents connect to the advertisement in order to reading to purchaser for purchasing free or discount advertisement which registers to dutch auction sever or auction sever, if advertiser purchases the registration advertisement to the sever for applying DRM; the fifteen stage for exposure advertisement through dutch auction sever or auction sever, so as to exposure advertisement whcih advertiser may exposure desirously special location and date through the fourteen stage.

[15] Digital contents and UCC transaction method based on digital rights, wherein digital contents made into DRM are Including the sound, music, still images, video clips, and software managed by the digital contents management supervising means, the digital contents management supervising means, which includes a digital rights management (DRM) server, a KMID server related to standard code, a watermark server related to illegal copying prevention technology, a fingerprint server related to a fingerprinting concept, and a public key based PKI server, is a method of trading digital rights management based contents.

[16] Digital contents and UCC transaction method based on digital rights, wherein the fourth stage is the dutch auction applicant notifies the possible seller, who wish to sell purchase condition of the registered digital contents, of the details of the digital contents on the dutch auction transaction site that is linked to the cutch auction transaction server, the possible purchasers present appropriate prices for the digital contents, the dutch auction applicant selects the possible seller who presents the most satisfying condition to award the digital contents as a means, and when the dutch auction applicant posts partial details or thumbnails of digital contents of the possible seller as well as ratings quantized through purchaser evaluations and quantitative and qualitative analysis of combined transaction credit along with the details, the dutch auction transaction server receives and records within the server appropriate prices of the digital contents presented by the possible seller. This is notified to the auction applicant and awarding the purchaser, who presented a satisfying price; one of the method of progressing the dutch auction as a characteristic of the method of trading digital rights management based digital contents.

[17] The digital contents and UCC transaction method based on digital rights, wherein in dutch auction sever or auction sever or middleman sever on the condition the advertiser combines the provided advertisement or publicity material to digital contents in the form of digital files and make into DRM to provide to possible purchasers, the advertiser distributes fixed payment or profit according to contribution or its rate by the whole traffic amount or the contribution measurement after totaling the page view, downloads, or ratings to at least one of the following middleman, legal copyright holder, owner, resale right holder, digital contents seller, and contents provider, and the possible purchaser, who purchases digital contents made into DRM by combining advertisement or publicity material in digital file form in dutch auction sever or auction sever, is provided and uses digital contents or money at a free or discounted price instead of auction award fees on condition, the condition is that after the possible purchaser purchases the digital contents made into DRM by combining advertisement for included in advertisement PPL form or publicity material into digital file form, the digital contents are set to open in the instance exclusive SW (software) is used or location base (LBS) is used in a certain region, or the advertisement is seen at a fixed time for a fixed number of times instead as a price offered digital contents.

[18] Digital contents and UCC transaction method based on digital rights, wherein digital contents made into DRM are On wire or wireless internet, IPv6 base or other wire or wireless communication base, the resale transaction, direct transaction, mediated transaction, and auction transaction or counter- auction process between a consumer terminal device and another consumer terminal device includes P2P(Peer to Peer/Person to Person) that minimize the storage space of the digital contents of the mediating business or home and office or mobile terminal device or digital TV or setop box or PVR, to apply idle-away the storage space purchaser or seller store ourself home/office/mobile terminal device or stand by digital contents through home/office streaming always to read, see, subscribe, sell or purchase, apply home PC, office PC, STB(setopbox) or home sever to home server of office server as a client apply to mobile terminal device, includ home/office streaming skill to overcome effectively low efficiency and storage space limit.

[19] Digital contents and UCC transaction method based on digital rights, wherein the above mentioned advertisement is, stage in which the advertiser creates a background screen and registers a part of or all of the background screen, and the stage in which the advertiser manages the advertisement data on the advertisement database and stage in which the charge and payment related to the registration and management of the advertisement data is made and stage in which the analyzation and feedback results of the effects of the advertisement are sent to the advertiser and stage in which the location information of the consumer is automatically recognized on the server by the location base system (LBS) and stage in which the consumer is judged by the server to be within a certain advertisement region and stage in which the advertisement data that was registered to the above certain advertisement region by the advertiser is exhibited automatically on the consumer terminal device; method of trading digital rights management based digital contents that include the above stages.

[20] Digital contents and UCC transaction method based on digital rights, wherein digital contents commerce is terminal device Firmware/Embedded SW/VM whether the only software we use and the commerce after Plug-In other sites.

Advantageous Effects

[21] The present invention provides a method of trading digital rights management based digital contents which sale and purchase, which can purchases and uses digital contents of the consumer, the trading or exchange of the remaining unused digital contents is made possible for monetary compensation on the basis of copyright related technology such as DRM(Digital Rights Management), KMID(Korea Music ID), FINGERPRINT, WATERMARK, AND PKI(Public Key Infrastructure) etc by resale transaction, direct transaction, mediated transaction, auction transaction, and dutch auction transaction of digital content that have been granted intellection property rights. Therefore, if consumer dislikes the digital contents early on after purchasing the digital contents, the remaining digital contents can be dealt with by process of contents resale transaction, direct transaction, mediated transaction, and auction transaction, thus raise a separate profit through these that can be in the method of trading digital rights management based digital contents.

[22] Also, a method of trading digital rights management based digital contents which can trade by resale transaction, direct transaction, mediated transaction, auction transaction, and dutch auction transaction, it will prove to be an opportunity to gradually erase from the minds of consumers the wrong thought that digital contents is free. Not only will this instantly solve the complicated copyright dispute that acts as an obstacle to the digital contents business growth, but it will also relieve the anxiety of the digital contents distribution market and the wrongful attitude of illegal distribution or free utilization, thus having an effect on the establishment of distribution order that can be in the method of trading digital rights management based digital contents.

[23] Also, a method of trading digital rights management based digital contents which can trade or exchange of digital contents can be done by methods of resale transaction, direct transaction, mediated transaction, auction transaction, and dutch auction transaction, it raises systematic and deliberate purchase awareness of expending and purchasing forms of digital contents. By spreading the meaning of preventing overex- penditure or reusing social assets. Furthermore, the reused digital contents continuously raise profits, establishing a business structure of innovative intellectual property rather than the current short-term profit structure. Therefore, the this invention encourages the creative activity and motivation of people within the profession of creating digital contents, and it acts as an opportunity to reform the minds of the people about intellectual property rights by providing a method of trading digital rights management that can be based in the method of trading digital rights management based digital contents.

[24] Also, existing Seller- Driven Commerce from consumer or purchase sleeping position tries to become the Buyer-Driven Commerce idea in the lion center and there is an effect it will be able to activate the transactions at the electron which progresses. Brief Description of the Drawings

[25] Figure 1 is an organization chart of operation of the method of trading digital rights management based digital contents in accordance with a first aspect of the present invention

[26] Figure 2 is a flow chart of the resale transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a first aspect of the present invention

[27] Figure 3 is a flow chart of the direct transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a second aspect of the present invention

[28] Figure 4 is a flow chart of the mediated transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a third aspect of the present invention

[29] Figure 5 is a flow chart of the auction transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a fourth aspect of the present invention

[30] Figure 6 is an organization chart of the auction transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a fourth aspect of the present invention

[31] Figure 7 is an organization chart of another method of auction trading process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a fifth aspect of the present invention

[32] Figure 8 is organization chart of dutch auction trading process of auction trading process of DRM digital contents under operation of the method of trading digital rights management based digital contents in accordance with a sixth aspect of the present invention

[33] Figure 9 is the P2P and the groove where it will guarantee an expense preparation maximum effective multiplex dispersion and an expandability block diagram of trimming process auction trading process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a seventh aspect of the present invention.

[34] <Description of the elements in the drawings>

[35] 110: consumer multimedia terminal device

[36] 120: Enterprise multimedia terminal device

[37] 200: wire or wireless communication network

[38] 300: digital contents trade server

[39] 400: Method of supervising/managing digital contents

[40] 500: Method of contents service

[41] 600: contents provider

Best Mode for Carrying Out the Invention

[42] Below, with the attached figures as a reference, the correct operation of the method of trading digital rights management based digital contents of this invention is explained in detail.

[43]

[44] Figure 1 is an organization chart of operation of the method of trading digital rights management based digital contents in accordance with a first aspect of the present invention.

[45] First, before explaining the method of trading digital rights management based digital contents, the technology of digital rights management(DRM) must be understood.

[46] As a technology devised to protect the intellectual property rights of digital contents, though the forms of this technology can vary, the basic concept is that the special information of digital contents can be read and written for the purpose of when the digital content is circulated through wire or wireless internet, that information can be traced and managed.

[47] Therefore, copying or lending digital content at will can be originally seen as impossible.

[48]

[49] In reference to figure 1, by using a personally consumer multimedia terminal device(l 10), the consumer can connect to a digital contents trade server(300), in charge of trading digital contents, through a wire or wireless communications network(200) at anytime from anywhere.

[50] A digital contents trade server(300) provides to the consumer various information and tools necessary for digital contents trading, and a digital contents trade server(300) is connected to various databases which are method of contents service(500).

[51] Method of contents service(500) include a digital contents database (DB) server(510) for the purpose of digital contents sales, a consumer DB server(520) for consumer management, and a charge payment DB server(530) for the charging and payment from trade.

[52] Also, on the digital contents trade server(300) a digital contents management supervising means (400), which has the technology to directly manage and reference digital contents to consumer user information or history, is connected.

[53] The digital contents management supervising means(400) includes a DRM server for digital rights management(410), a KMID server(420) related to standard code, a watermark server(430) related to illegal copying prevention technology, and a fingerprint server(440) related to the concept of a fingerprint of public key. The DRM server(410), KMID server(420), watermark server(430), fingerprint server(440), and PKI server(450) are connected to the digital contents trade server(300), so when the consumer trades digital contents, the reciprocal information is always given and received.

[54] Therefore, the digital contents trade server(300) mediates between the contents service means (500) and the digital contents management supervising means allowing the formation of reselling transaction, direct transaction, mediated transaction, and auction transaction of digital contents.

[55] Therefore, digital contents can be traded directly or indirectly between consumer multimedia terminal device(l 10) and another consumer multimedia terminal device, consumer multimedia terminal device and business multimedia terminal device(120), or business multimedia terminal device(120) and another business multimedia terminal device by reselling transaction, direct transaction, mediated transaction, and auction transaction methods.

[56] The reselling transaction, direct transaction, mediated transaction, and auction transaction methods of digital contents between consumer multimedia terminal device(l 10) and another consumer multimedia terminal device are P2P(peer to peer); the reselling transaction, direct transaction, mediated transaction, and auction transaction methods of digital contents between consumer multimedia terminal device(l 10) and business multimedia terminal device(120) are B2C(business to customer), the reselling transaction, direct transaction, mediated transaction, and auction transaction methods of digital contents between business multimedia terminal device (120) and business multimedia terminal device(120) are B2B(business to business), but not limited to the above methods.

[57] Furthermore, the digital contents purchased by the consumer includes sound, music, still images, or video clips, and all software managed by the digital contents management supervising means(500).

[58]

[59] Figure 2 is a flow chart of the resale transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a first aspect of the present invention.

[60] In reference to figure 2, the steps of method of selling or reselling digital contents is first, the consumer connects to the digital contents trade server(300) on a wire or wireless network through a personal multimedia terminal device(l 10) and registers as a member on the digital contents server(300) and the linked reselling transaction site(stage SlOl).

[61] Next, in order to sell the digital contents, the consumer registers the digital contents on the digital contents trade server(300) and the linked reselling transaction site(stage S 102).

[62] Next, the digital contents registered in stage S 102 is evaluated of its validity on the

DRM server(410), KMID server(420), watermark server(430), fingerprint server(440), and PKI server(450) of the digital contents management supervising means(400)(stage S103).

[63] Next, the digital contents evaluated for its validity in stage S 103, the proper ownership, based on the information and background on the digital contents DB server(510) and consumer DB server(520), is granted to the registered consumer by the DRM server(410) or PKI server(450) of the contents management supervising means(400)(stage S104).

[64] The process from of stage S 103 and stage S 104, below 'made into DRM' it does.

[65] Next, when a purchase request is made for the digital contents on the reselling transaction site linked to the digital contents trade server(300), the purchase contract about the utilization condition of the digital contents, such as utilization frequency, utilization term, utilization software, utilization device, utilization subject, utilization place, and utilization method, is made with the purchaser(stage S 105). [66] Next, the digital contents purchased through the purchase contract from stage S 105 is payed for on the charge payment DB server(530) that is linked to the digital contents trade server(300) (stage S 106).

[67] Next, the purchaser is granted utilization rights of the purchased digital contents which was payed for in stage S106(stage S 107).

[68] Next, excess digital contents after usage under the contract utilization conditions from stage S 105 are requested for resale through the reselling transaction site that is linked to the digital contents trade server(300) (stage S 108).

[69] Next, the digital contents utilization history of the digital contents requested for resale in stage S 108 is referenced on the consumer DB server(520) that is linked to the digital contents trade server(300) (stage S 109).

[70] Next, based on the referenced utilization history in stage S 109, the remaining utilization rights of the digital contents are analyzed on the contents service means(500) and digital contents management supervising means(400) as well as the reciprocally connected digital contents trade server(300) (stage SI lO).

[71] Next, the if the utilization rights of the analyzed digital contents in stage SI lO are valid, the approval of the resale request in stage S 108 is decided on the digital contents trade server(300) (stage Si l l).

[72] Next, during the determination for resale of digital contents in stage Si l l, the amount of money calculated by a separately appropriated method is sent to the account of the requester, who is also the consumer, or the payment can be made by mileage, points, and items(stage S 112).

[73] Also, it is appropriate to include a stage in which when a resale request is rejected during the approval process of resale requests in stage Si l l, the rejection notification for the digital contents is sent through the digital contents trade server(300) and the linked resale transaction site.

[74]

[75] Figure 3 is a flow chart of the direct transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a second aspect of the present invention.

[76] In reference to figure 3, the method of direct transaction of digital contents is, first the consumer connects to the digital contents trade server(300) on a wire or wireless communications network through a consumer multimedia terminal device(l 10) and registers as a member on the direct transaction site that is linked to the digital contents trade server(300) (stage S201).

[77] Next, in order to sell the digital contents, the consumer registers the digital contents on the direct transaction site that is linked to the digital contents trade server(300)(stage S202). [78] Next, the digital contents registered in stage S202 is evaluated of its validity by the

DRM server(410), KMID server(420), Watermark server(430), fingerprint server(440), and PKI server(450) of the digital contents management supervising means(400)(stage S203).

[79] Next, the digital contents evaluated for its validity in stage S203, the proper ownership, based on the information and background on the digital contents DB server(510) and consumer DB server(520) of the contents service means(500), is granted to the registered consumer by the DRM server(410) or PKI server(450) of the contents management supervising means(400)(stage S204).

[80] Next, the digital contents register in stage S202 are referenced for the consumer digital contents utilization history on the consumer DB server(520) that is connected to the digital contents trade server(300) (stage S205).

[81] Next, based on the referenced utilization history in stage S205, the remaining utilization rights of the digital contents are posted on applicable direct transaction site that is linked to the digital contents trade server(300) (stage S206).

[82] Next, through stage S206, a new consumer requests the purchase of the digital contents posted on the applicable direct transaction site(stage S207).

[83] Next, the amount of money calculated by a separately appropriated method is sent to the account of the new consumer who requested the purchase of the digital contents in stage S207, or the payment can be made by mileage, points, or items(stage S208).

[84] Next, once the fee payment through stage S208 is completed, the ownership rights of the digital contents are transferred to the new consumer (stage S209).

[85]

[86] Figure 4 is a flow chart of the mediated transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a third aspect of the present invention.

[87] In reference to figure 4, the method of mediated transaction of digital contents is, first the consumer connects to the digital contents trade server (300) on a wire or wireless communications network through a personal multimedia terminal device(l 10) and registers as a member on the mediated transaction site that is linked to the digital contents trade server(300) (stage S301).

[88] Next, in order to sell the digital contents, the consumer registers the digital contents on the mediated transaction site that is linked to the digital contents trade server(300)(stage S302).

[89] Next, the digital contents registered in stage S302 is evaluated of its validity by the

DRM server(410), KMID server(420), Watermark server(430), fingerprint server(440), and PKI server(450) of the digital contents management supervising means(400)(stage S303). [90] Next, the digital contents evaluated for its validity in stage S303, the proper ownership, based on the information of the digital contents DB server(510) and consumer DB server(520) of the contents service means(500), is granted to the registered consumer on the DRM server(410) or PKI server (450) of the contents management supervising means(400)(stage S304).

[91] Next, the digital contents registered in stage S302 is referenced for the consumer utilization history of the digital contents on the consumer DB server(520) that is connected to the digital contents trade server(300) (stage S305).

[92] Next, based on the referenced utilization history, the remaining utilization rights of the digital contents is posted on the applicable mediated transaction site that is linked to the digital contents trade server (300) (stage S306).

[93] Next, through stage S306, a new consumer requests the purchase of the digital contents posted on the applicable mediated transaction site(stage S307).

[94] Next, the amount of money calculated by a separately appropriated method is sent to the account of the new consumer who requested the purchase of the digital contents in stage S307, or the payment can be made by mileage, points, or items(stage S308).

[95] Next, once the fee payment through stage S308 is complete, the ownership rights of the digital contents is transferred to the new consumer (stage S309).

[96] Next, the mediated service charge payed in stage S308 is distributed on the fee payment DB server(530) to original author of the digital contents who is also the digital contents provider and those closely related, the network business that manages the mediation service, the creator of the contents, and the general consumers who provide to the mediated transaction site(stage S310).

[97]

[98] Figure 5 is a flow chart of the auction transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a fourth aspect of the present invention.

[99] In reference to figure 5, the auction transaction process of digital contents under operation of the method of trading digital rights management based digital contents is, first the consumer connects to the digital contents trade server(300) on a wire or wireless communications network through a consumer multimedia terminal device(l 10) and registers as a member on the auction transaction site that is linked to the digital contents trade server(300)(stage S401).

[100] Next, in order to sell the digital contents, the consumer registers the digital contents on the auction transaction site that is linked to the digital contents trade server(300)(stage S402).

[101] Next, the validity of the digital contents registered in stage 402 are evaluated by the

DRM server(410), KMID serve(420), watermark server(430), fingerprint server(440), and PKI server(450) of the digital contents management supervising means(400)(stage S403).

[102] Next, the proper ownership of the digital contents evaluated for validity in stage

S403 is decided based on the information on the digital contents DB server(510) and consumer DB server(520) of the contents service means(500) and is granted to a registered consumer on the DRM server(410) or PKI server(450) of the contents management supervising means(400)(stage S404).

[103] Next, the digital contents registered in stage S402 are referenced for the consumer utilization history of the digital contents on the consumer DB server(520) that is connected to the digital contents trade server(300) (stage S405).

[104] Next, the digital contents in stage S405 are based on the referenced utilization history, the remaining utilization rights of the digital contents is posted on the auction transaction site that is linked to the digital contents trade server(300)(stage S406).

[105] Next, the details of the digital contents are notified on the auction transaction site to the possible purchasers who wish to purchase the digital contents posted on the applicable auction transaction site in stage S406. When the possible purchasers suggest an appropriate price of the digital contents, the auction applicant awards the digital contents to the possible purchaser who suggests a satisfying condition. Or, if the auction applicant notifies the possible purchasers of the details of the registered digital contents on the auction transaction server(310), the auction transaction server(310) is presented an appropriate price from possible purchasers. This is recorded on the auction transaction ser(310) and notified to the auction applicant, the possible purchaser who presented the appropriate price is awarded the digital contents(stage S407).

[106] Next, the auction fee of the digital contents awarded in stage S407 is calculated and appropriated by a separate method to be sent or made in payment of mileage, points, and items on the charge payment DB server(530) (stage S408).

[107] Next, once the fee payment in stage S408 is complete, the ownership of the digital contents is transferred to the new consumer(stage S409).

[108] Next, after the transfer of ownership is complete in stage S409, the auction fee of the digital contents is calculated and appropriated by a separate method through the charge payment DB server(530) to be sent or made in payments in the form of mileage, points, and items and is distributed to the original author of the digital contents, who is also the digital contents provider(600), those closely related, the network business that manages the mediation service, the creator of the contents, and the general consumers who provide to the mediated transaction site(stage S410).

[109] Also, in the instance the actual value of the awarded digital contents and the actual value of the digital contents owned by the purchaser is equal, the digital contents can by exchanged between the two parties, and in the instance the actual value of the awarded digital contents and the actual value of the digital contents owned by the purchaser is not equal, the digital contents owned by the purchaser can be adjusted in amount to match the value of the awarded digital contents for the exchange of digital contents, taking the place of fee payment of the awarded digital contents.

[HO]

[111] Figure 6 is an organization chart of the auction transaction process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a fourth aspect of the present invention.

[112] In reference to figure 6, the P2P exchange process of digital contents in the transaction of digital contents between a seller and purchaser will be explained more in detail.

[113] First, in the auction transaction, when the auction applicant, who is also the seller, does not want exercise utilization rights of previously purchased digital contents anymore, after deciding the utilization possibility of the digital contents, the digital contents is registered on the applicable auction transaction site that is linked to the auction transaction server(310).

[114] Next, when wanting to purchase the registered digital contents, the details are notified to the possible purchasers on the auction transaction site that is linked to the auction transaction server(310), and the possible purchasers present an appropriate price and the purchaser who satisfies the conditions (in the instance of general auctions, the highest bid) is awarded the contents.

[115] Next, the purchaser pays the award fees on the charge payment DB server(530), and after the fee payment of the digital contents based on the approval decision, the seller, who is the auction applicant, and possible purchaser exchanges the contents by method of P2P.

[116] Next, when the exchange of contents is completed, the charge payment DB server(530) is notified of this and the purchaser pays the necessary amount excluding the contents utilization fee to the auction applicant.

[117] Next, the above fees are distributed equally amongst the digital contents provider(600) as well as creator, copyright holder, those closely related, and the network business that provides the service.

[118] Next, by characteristic of the digital contents, it may be reused, and though it can be used for a specified time, as long as the remaining utilization rights allows, it can be used continuously, maintaining the continuous redistribution of fees.

[119]

[120] Figure 7 is an organization chart of another method of auction trading process of digital contents under operation of the method of trading digital rights management based digital contents in accordance with a fifth aspect of the present invention.

[121] In reference to figure 7, the process of transferring authority of digital contents relying on the auction server in the exchange between a seller and purchaser will be explained in more detail.

[122] First, the seller confirms the utilization possible DRM of the digital contents to cede, and personally registers and sends all of the digital contents to the auction transaction server(310).

[123] Next, this is notified on the auction transaction site that is linked to the digital contents auction transaction server(310), and receives suggestions of appropriate prices of the contents from possible purchasers, records this on the auction transaction server(310), and posts the digital contents on the auction transaction server(310).

[124] Next, when the digital contents is awarded at the appropriate price to the purchaser, the purchaser pays for it and is granted the digital contents as well as the digital contents rights from the auction transaction server(310).

[125] Next, the digital contents rights can be transferred freely even without direct contact between the seller and purchaser.

[126] Next, the digital contents details are posted on the auction transaction server(310) to the possible purchasers who wish to purchase the digital contents, and possible purchasers suggest an appropriate price, and the purchaser who satisfies the condition(in the instance of a general auction, the highest bid) is awarded to contents.

[127] Next, the purchaser pays the award fee to the charge payment DB server (530), and once the fee of the digital contents is payed, based on the approval decision, the auction applicant and possible purchaser exchanges the digital contents by method of B2C.

[128] Next, once the exchange of the contents is completed, the charge payment DB server(530) is notified of this and the necessary amount payed by the consumer excluding the utilization fee is payed to the auction applicant who is also the seller.

[129] Next, the above fees are distributed equally amongst digital contents provider(600) and creator, the copyright owner, those closely related, and the network business that provides the service.

[130] Next, by characteristic of the digital contents, it may be reused, and though it can be used for a specified time, as long as the remaining utilization rights allows, it can be used continuously, maintaining the continuous redistribution of fees.

[131] Also, in the instance the actual value of the awarded digital contents and the actual value of the digital contents owned by the purchaser is equal, the digital contents can by exchanged between the two parties, and in the instance the actual value of the awarded digital contents and the actual value of the digital contents owned by the purchaser is not equal, the digital contents owned by the purchaser can be adjusted in amount to match the value of the awarded digital contents for the exchange of digital contents, taking the place of fee payment of the awarded digital contents.

[132] Also, on the condition the advertiser combines the provided advertisement or publicity material to digital contents in the form of digital files and make into DRM to provide to possible purchasers, the advertiser distributes fixed payment or profit according to contribution or its rate by the whole traffic amount or the contribution measurement after totaling the page view, downloads, or ratings to at least one of the following: middleman, legal copyright holder, owner, resale right holder, digital contents seller, and contents provider. The possible purchaser, who purchases digital contents made into DRM by combining advertisement or publicity material in digital file form, is provided and uses digital contents or money at a free or discounted price instead of auction award fees on condition. The condition is that after the possible purchaser purchases the digital contents made into DRM by combining advertisement or publicity material into digital file form, the digital contents are set to open in the instance exclusive SW(software) is used or location base(LBS) is used in a certain region, or the advertisement is seen at a fixed time for a fixed number of times instead as a characteristic of the method of trading digital rights management based digital contents.

[133] Figure 8 is organization chart of dutch auction trading process of auction trading process of DRM digital contents under operation of the method of trading digital rights management based digital contents in accordance with a sixth aspect of the present invention.

[134] In reference to figure 8, the wire communication or radio communication it leads with the multimedia terminal and sale own house the digital which becomes the DRM which it has digital contents purchase own adversity every it leads and against dutch auction the method which it purchases it is detailed it explains.

[135] First, registering as a member which purchaser connect to dutch auction trade server(320) with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server(320).

[136] Next, registering to dutch auction trade site which member purchaser(130) through the first stage want to putchase digital contents price and purchase condition.

[137] Next, registering as a member which seller(140) and advertiser connect to dutch auction trade server(320) with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server(320).

[138] Next, biding for offer that member seller(140) through the member purchaser(130) through digital contents price for registering the dutch auction trade site through the second stage and condition fit for purchase condition.

[139] Next, biding for the seller(140) which presents condition fit for purchase condition and purchaser(130) sticker price out of condition for presenting seller(140) biding decide.

[140] Next, make a successful bid purchaser(130) through dutch auction trade server(320) which purchaser(130) bid for digital contents of seller(140).

[141] Next, paying at the charge payment DB server(530) which contract price of the digital contents which make a successful bid for purchaser(130) sends as a payment method among cash, mileage point, item, cyber money, avatar.

[142] Next, purchaser contract price which paying of seller(140) the charge payment DB server(530) through the charge payment DB server(530).

[143] Next, transferring digital contents made into DRM for owning seller(140) to purchaser(130) through dutch auction trade server(320).

[144] Therefore, It is optimum/the digital contents made into DRM under conditions of best digital contents it will be able to purchase from the purchasing position which is a consumer.

[145] The digital contents made into DRM are including the sound, music, still images, video clips, and software managed by the digital contents management supervising means(400).

[146] Also, the digital contents management supervising means (400), which includes a digital rights management (DRM) server(410), a KMID server(420) related to standard code, a watermark server(430) related to illegal copying prevention technology, a fingerprint server(440) related to a fingerprinting concept, and a public key based PKI server(450).

[147] Therefore, Digital contents by a civil official supervision means the digital(400) contents made into DRM with about lower right and profit of the digital contents provision(600) sleeping field it will be an immediacy and it will protect and it will close from the rental fee levy against the user and creation of the settlement vicarious execution back digital contents it circulates, the civil official it will be busy doing nothing it will be able to support lump an illegality reproduction.

[148] In reference to figure 9, Digital contents expense upper transactions hour than and digital of civil official upper efficient digital copyright civil official base digital rights management(DRM) and user production it explains the method which it transacts business. Re- application and traffic dispersion of storage space or on wire or wireless internet, IPv6 base or other wire or wireless communication base, the resale transaction, direct transaction, mediated transaction, and auction transaction or counter- auction process between a consumer terminal device and another consumer terminal device includes P2P(Peer to Peer/Person to Person) that minimize the storage space of the digital contents of the mediating business or home and office or mobile terminal device or digital TV or setop box or PVR, to apply idle-away the storage space purchaser or seller store ourself home/office/mobile terminal device or stand by digital contents through home/office streaming always to read, see, subscribe, sell or purchase, apply home PC, office PC, STB(setopbox) or home sever to home server of office server as a client apply to mobile terminal device, includ home/office streaming skill to overcome effectively low efficiency and storage space limit. Therefore, Brokerage it sleeps and the civil official of server it is empty but it minimizes a load and effect and efficiency maximum the customer or the business owner and the communication dealers concerned all it is to be the possibility of promising the maximum of resources use.

[149] When seeing actuality, if multimedia or the digital contents which leads the carrying terminal service speed satisfaction and the whole efficiency from the family or the fact that it is not it will not be able to surpass individual PC or the enterprise PC which exists in the office is actuality. It applies the idle resources which exists from the family or the office and the personal mobile communication terminal it is long also but the multimedia groove server which provides a strimming service to the different computering device it applies with strimming technique and in order to start the transactions where the transactions is completed digital contents the store against, also the data base relation technique which includes the fringe land and a search, data fabrication technique and file system relation technique could be applied.

[150] The file system relation technique is basic with technique it stores the store of the data most with directory undergarment file and the list the display talks a file fabrication of the type which is various includes the function which it lets to do (movement, elimination and copy, fringe land back) and retrieval capability. Consequently, the digital contents transactions at electron and digital contents will be to remaking and applying multiplex dispersion processing it will lead and it will disperse expandability optimization and maximum it will do and there is a possibility which the maximum of expense preparation efficiency the load of center server and it will promise.

[151] Also, Mobile communication terminal of mobile client and home pc control, home pc managing, a streaming back data transmission technique and the family or the digital which the individual or the enterprise which exists in office everywhere has digital contents it will be able to transact business efficiently. In accordance with a seventh aspect, by using a personally consumer multimedia terminal device (110/120/130/140/121/111/131/141), the consumer can connect to a digital contents trade server(300), in charge of trading digital contents, through a wire or wireless communications network(200) at anytime from anywhere. A digital contents trade server(300) provides to the consumer various information and tools necessary for digital contents trade. If to customer multimedia terminal device(l 10/120/130/140/121/111/131/141) for basically in IP base or IPv6 base the P2P transactions possible one problem the mobile communication terminal(l 10/120/130/140) crawls basically from in the customer multimedia terminal remaking or search or store back efficiency, from the family or cannot be more superior the customer multimedia terminal(121/l 11/131/141) which exists in the office than the fact that it cannot is actuality. Consequently, Digital contents the customer who participates to an upper transactions the family or hazard store/to let to wait the upper transactions and a fabrication of the contents in the customer multimedia terminal(121/l 11/131/141) which exists in the office from while or outside moving mobile communication terminal lead from in the customer multimedia terminal and with remoteness home PC or office PC the break fabrication and control back lead to the contents sell/purchase/re-sell/re-purchase to come to be possible home PC or office PC lead and the efficiency and a store power of home PC or office PC with the server download receiving store and the digital contents which it lets to keep to apply, while moving the mobile communication terminal(l 10/120/130/140) is client role with the simply streaming it leads and watches/listening/subscribing is possible transgression. Like this Home PC or Office PC or Digital TV or Home Server or PVR efficiency and function the customer multimedia terminal(121/l 11/131/141) as Home Server/ Office Server mobile communication terminal( 110/120/130/140) accomplishes a client role from in the customer multimedia terminal and it participates in transactions at the digital contents and it will be able to prepare the base which is the possibility of enjoying easily digital contents. The Home/Office Streaming it leads and if expense and the manage from there is a possibility of reducing the load of effective and efficient Traffic dispersion and server load. The customer is digital contents trade server(300) will store in transactions server and percentage water service it is but it will store it will transact business an upper transactions inside the multimedia terminal(l 10/120/130/140/121/111/131/141) of customer person oneself and will be the possibility. But, If the customer multimedia terminal(l 10/120/130/140) efficiency or power from because is not the possibility of going over the efficiency and a power of the customer multimedia terminal(121/l 11/131/141) which exists in the family or the office almost absolutely transactions transfer or after at the digital contents trade, customer person oneself sees to be quick and it is cheap and a more effective sale/ purchase or sale/to the fabrication and the application of the digital contents which it purchases to be, the customer hangs and of course with brokerage and advertisement digital contents the sale dealers concerned and purchase and if expense and the civil official, from digital of the digital copyright civil official base it will be able to prepare an epochmaking apportunity digital contents and user production contents the method which it transacts business is a possibility of doing. [153] The method of trading digital rights management based digital contents is not limited by utilization of exclusive SAV(software) such as Firmware/Embedded SW/ VM on the terminal device or transaction on other sites after plug-in method.

[154]

[155] This invention is not limited to the above explanations of operation, and who ever has the general knowledge of the technology of this invention without deviating from the purpose of the claim ranges can operate change, and these changes are added to the claim ranges statement limits.

Claims

[1] Digital contents made into DRM for owning seller through wire or wireless communication by a multimedia terminal device, or as in the method of purchasing UCC/UGC/UMC by purchaser and seller through dutch auction or auction or e- commerce,

The first stage for registering as a member which purchaser connect to dutch auction trade server with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server; The second stage for registering to dutch auction trade site which member purchaser through the first stage want to putchase digital contents price and purchase condition;

The third stage for registering as a member which seller and advertiser connect to dutch auction trade server with multimedia terminal device through the dutch auction trade site for linking to the dutch auction trade server; The fourth stage for biding for offer that member seller through the third stage present digital contents price for registering the dutch auction trade site through the second stage and condition fit for purchase condition; The fifth stage for biding for the seller which presents condition fit for purchase condition and purchaser sticker price out of condition for presenting seller bid through the fourth stage;

The sixth stage for make a successful bid purchaser through dutch auction trade server which purchaser bid for digital contents of seller at the fifth stage; The seventh stage for paying at the charge payment DB server which contract price of the digital contents which make a successful bid for purchaser through the sixth stage sends as a payment method among cash, mileage point, item, cyber money, avatar;

The eighth stage for paying purchaser contract price which paying the seventh stage through the charge payment DB server;

The ninth stage for transferring digital contents made into DRM for owning seller to purchaser through dutch auction trade server, when contract price through the eighth stage completes;

The tenth stage for offering intermediary or advertiser through wire or wireless communication at the dutch auction trade server, which personal information of free, reading number, reading time, reading place for LBS, reading location for LBS, reader, gender of purchaser and disposition analysis and digital contents made into DRM is seeing and hearing, reading, clicking, in case purchaser permit reading by free or discount through the ninth stage; The eleventh stage for settle to pay-per-click or pay-per-view information person which igital contents made into DRM registration or information cost of advertisement for registering LBS through the tenth stage, digital contents made in to DRM is seeing and hearing, reading, clicking number by purchaser or advertisement cost according to analysis sale of total advertisement; The twelfth stage for registering to dutch auction sever or auction sever or middleman sever so as to expose the dutch auction sever or auction sever or middleman sever by LBS which adbertiser production advertisement through the eleventh stage;

The thirteen stage for paying mobile telecommunication terminal device or personal digital terminal device or PC that advertiser register to dutch auction sever or auction sever or middleman sever through advertisement mobile telecommunication terminal device or personal digital terminal device or PC wire or wireless communication or network, according to frequency of advertisement exposure or advertisement size, frequency of exposure figure or exposure condition at place advertisement exposure;

The fourteen stage for offering and distributing to dutch auction sever or auction sever which the digital contents connect to the advertisement in order to reading to purchaser for purchasing free or discount advertisement which registers to dutch auction sever or auction sever, if advertiser purchases the registration advertisement to the sever for applying DRM;

The fifteen stage for exposure advertisement through dutch auction sever or auction sever, so as to exposure advertisement whcih advertiser may exposure desirously special location and date through the fourteen stage.

[2] Digital contents and UCC transaction method based on digital rights according to claim 1, wherein digital contents made into DRM are Including the sound, music, still images, video clips, and software managed by the digital contents management supervising means, the digital contents management supervising means, which includes a digital rights management (DRM) server, a KMID server related to standard code, a watermark server related to illegal copying prevention technology, a fingerprint server related to a fingerprinting concept, and a public key based PKI server, is a method of trading digital rights management based contents.

[3] Digital contents and UCC transaction method based on digital rights according to claim 1, wherein the fourth stage is the dutch auction applicant notifies the possible seller, who wish to sell purchase condition of the registered digital contents, of the details of the digital contents on the dutch auction transaction site that is linked to the cutch auction transaction server, the possible purchasers present appropriate prices for the digital contents. The dutch auction applicant selects the possible seller who presents the most satisfying condition to award the digital contents as a means, and

When the dutch auction applicant posts partial details or thumbnails of digital contents of the possible seller as well as ratings quantized through purchaser evaluations and quantitative and qualitative analysis of combined transaction credit along with the details, the dutch auction transaction server receives and records within the server appropriate prices of the digital contents presented by the possible seller, this is notified to the auction applicant and awarding the purchaser, who presented a satisfying price; one of the method of progressing the dutch auction as a characteristic of the method of trading digital rights management based digital contents.

[4] Digital contents and UCC transaction method based on digital rights according to claim 1, wherein in dutch auction sever or auction sever or middleman sever on the condition the advertiser combines the provided advertisement or publicity material to digital contents in the form of digital files and make into DRM to provide to possible purchasers, the advertiser distributes fixed payment or profit according to contribution or its rate by the whole traffic amount or the contribution measurement after totaling the page view, downloads, or ratings to at least one of the following middleman, legal copyright holder, owner, resale right holder, digital contents seller, and contents provider, and the possible purchaser who purchases digital contents made into DRM by combining advertisement or publicity material in digital file form in dutch auction sever or auction sever, is provided and uses digital contents or money at a free or discounted price instead of auction award fees on condition, the condition is that after the possible pure haser purchases the digital contents made into DRM by combining advertisement for included in advertisement PPL form or publicity material into digital file form, the digital contents are set to open in the instance exclusive SW (software) is used or location base (LBS) is used in a certain region, or the advertisement is seen at a fixed time for a fixed number of times instead as a price offered digital contents.

[5] Digital contents and UCC transaction method based on digital rights according to claim 1, wherein digital contents made into DRM are On wire or wireless internet, IPv6 base or other wire or wireless communication base, the resale transaction, direct transaction, mediated transaction, and auction transaction or counter- auction process between a consumer terminal device and another consumer terminal device includes P2P(Peer to Peer/Person to Person) that minimize the storage space of the digital contents of the mediating business or home and office or mobile terminal device or digital TV or setop box or PVR, to apply idle-away the storage space purchaser or seller store ourself home/ office/mobile terminal device or stand by digital contents through home/office streaming always to read, see, subscribe, sell or purchase, apply home PC, office PC, STB(setopbox) or home sever to home server of office server as a client apply to mobile terminal device, includ home/office streaming skill to overcome effectively low efficiency and storage space limit.

[6] Digital contents and UCC transaction method based on digital rights according to claim 1, wherein the above mentioned advertisement is, stage in which the advertiser creates a background screen and registers a part of or all of the background screen, and the stage in which the advertiser manages the advertisement data on the advertisement database and stage in which the charge and payment related to the registration and management of the advertisement data is made and stage in which the analyzation and feedback results of the effects of the advertisement are sent to the advertiser and stage in which the location information of the consumer is automatically recognized on the server by the location base system (LBS) and stage in which the consumer is judged by the server to be within a certain advertisement region and stage in which the advertisement data that was registered to the above certain advertisement region by the advertiser is exhibited automatically on the consumer terminal device; method of trading digital rights management based digital contents that include the above stages.

[7] Digital contents and UCC transaction method based on digital rights according to claim 1, wherein digital contents commerce is terminal device Firmware/ Embedded SW/VM whether the only software we use and the commerce after Plug-In other sites.