WO2007088643A1

WO2007088643A1 - Information providing system

Info

Publication number: WO2007088643A1
Application number: PCT/JP2006/306828
Authority: WO
Inventors: Masaru Fujimoto; Takashi Okumura; Kou Hirota; Takahiro Katoh; Shigeaki Sano; Kyogo Suenaga; Mitsuru Suganuma
Original assignee: Toppan Forms Co., Ltd.
Priority date: 2006-02-02
Filing date: 2006-03-31
Publication date: 2007-08-09
Also published as: JPWO2007088643A1

Abstract

An information providing system comprises a providing information management section (24) for providing first information to a specified providing destination, a result information management section (27) for acquiring the result of the response from the providing destination to the first information, a scenario management section (25) for setting processing details according to the result of the response, and a process progress management section (26) for instructing the providing information management section (24)to provide second information on the basis of the processing details set by the scenario management means according to the result of the response acquired by the result information management section (27).

Description

Specification

Information provision system

Technical field

[0001] The present invention relates to an information providing system for providing information using an information transmission medium such as direct mail, electronic mail, and a Web site.

Background art

[0002] Conventionally, when providing predetermined information to a specific customer, for example, a printed matter on which the information is posted is sent as a direct mail to the customer, thereby providing the predetermined information to the customer. Has been done. In addition, catalogs created in advance by information providers are also sent out according to customer requests.

[0003] Further, in recent years, with so-called improvement in the performance of printing systems, processing called so-called on-demand printing has become possible, and using this, the same or different information can be printed for multiple customers. It is becoming possible to produce and distribute printed materials.

[0004] When producing a printed material such as a catalog using such on-demand printing, for example, a plurality of material information that can be provided is set, and a printed material such as a catalog is provided from the material information. A predetermined number of material information is identified based on the customer's attribute information and history information, and a printed material such as a catalog containing the identified material information is produced (for example, Patent Publication 2002-82931). See the publication; This makes it possible for customers who provide catalogs and other printed materials to obtain information that suits them.

[0005] In addition, when providing information using e-mail, a technique has been considered in which an e-mail delivery schedule is determined in advance and the e-mail is transmitted when the delivery time comes (for example, patents). Published 2004—See publication 145511;). By using this technology, it is possible to provide information continuously according to a predetermined schedule for the information providing destination.

[0006] While producing force, a printed matter such as a catalog is produced using on-demand printing as described above. And, based on the attribute information and history information of the customer that provides the information, such as those distributed to the customer! In the case of sending an e-mail when the delivery time comes, information is only provided unilaterally to the information provider. There is a problem that it is not possible to provide further services according to the situation.

Disclosure of the invention

[0007] It is an object of the present invention to provide an information providing system capable of providing a further service according to a reaction to information at an information providing destination.

[0008] To achieve the above object, the present invention provides:

An information providing system for providing information using an information transmission medium,

An information providing means for providing the first information to the designated provider;

A result information management means for acquiring a response result of the provision power for the first information and registering and managing the response result in the first database;

Scenario processing means for setting processing contents according to the response result and registering and managing the processing contents in the second database;

The information providing means is registered and managed in the second database by the scenario management means according to a response result registered and managed in the first database by the result information management means. The process is executed based on the process contents.

[0009] In the present invention configured as described above, the scenario management unit sets and manages the processing content according to the response result to the first information provided from the information providing unit to the providing destination. Yes. When the response result for the first information provided by the information providing means is acquired by the result information managing means, the information providing means obtains the response result acquired and managed by the result information managing means. Based on the processing contents managed by the scenario management means! A tricky process is executed.

[0010] As described above, since the process according to the response result to the first information provided to the information providing means power providing destination is executed, there is no further service according to the reaction to the information at the information providing destination. Will be provided. [0011] For example, in the scenario management means, if the processing content is set to provide the second information to the first information providing destination according to the response result, the first information New information can be provided to the supplier according to the response result for the first information.

[0012] Further, in the scenario management means, if the processing content is set to provide the second information to the providing destination using an information transmission medium different from the first information, the information is provided to the information providing destination. On the other hand, information can be provided using different types of information transmission media such as direct mail and electronic mail.

[0013] In addition, an information screen presenting means for presenting an information screen for designating the processing content is provided, and the scenario management means has the processing content based on the designation on the information screen presented by the information screen presenting means If it is set, it is possible to arbitrarily set the processing content according to the response result of the information provision power.

[0014] In addition, the information screen presenting means presents an information screen for designating the information material constituting the information provided to the provider, and the information screen presenting means displays the information screen. By providing provision information assembly means that assembles the information provided to the provider using the information material specified in the above, the information assembled by the information material arbitrarily specified by the information provider Can be provided.

[0015] As described above, in the present invention, since the information providing means is configured to execute the process according to the response result to the first information provided to the provider, the reaction to the information at the information provider Further services can be provided according to the situation.

[0016] In addition, in the scenario management means in which the processing content is set to provide the second information to the first information providing destination according to the response result, It is possible to provide new information according to the response result for the first information to the information providing destination.

[0017] Further, in the scenario management means, the processing content is set to provide the second information to the provider using an information transmission medium different from the first information. Can provide information to information providers using different types of information transmission media such as direct mail and e-mail. [0018] Further, the information management apparatus has an information screen presenting means for presenting an information screen for designating processing contents, and the scenario management means sets the processing contents based on the designation on the information screen presented by the information screen presenting means. In such a configuration, it is possible to arbitrarily set the processing contents according to the response result from the information provider.

[0019] In addition, the information screen presenting means presents an information screen for designating information materials constituting the information provided to the provider, and the information screen presenting means displays the information screen. Information provided by the information provider, the information provided by the information provider is used to assemble information provided by the information provider. Can be provided.

Brief Description of Drawings

FIG. 1 is a diagram showing an embodiment of an information providing system of the present invention.

FIG. 2 is a flowchart for explaining an information provision setting method in the information provision system shown in FIG. 1.

FIG. 3 is a diagram showing a screen for setting a scenario managed by the information screen management unit shown in FIG. 1.

FIG. 4 is a diagram showing a screen for defining a scenario managed by the information screen management unit shown in FIG. 1.

[FIG. 5] A diagram showing an example of a scenario used for providing information in the information providing system shown in FIG.

FIG. 6 is a diagram showing a state where a scenario is assembled on the screen shown in FIG.

[FIG. 7] A diagram showing another example of a scenario used for providing information in the information providing system shown in FIG.

FIG. 8 is a diagram showing a screen for selecting a scenario registered in the scenario database shown in FIG.

FIG. 9 is a diagram showing an image screen of a scenario transmitted from the information screen management unit shown in FIG. 1 and displayed on the terminal.

FIG. 10 is a diagram showing a screen for setting measures for each of the processes constituting the scenario. FIG. 11 is a diagram showing a screen for setting a template managed by the information screen management unit shown in FIG. 1.

FIG. 12 is a diagram showing a screen for setting an information providing destination managed by the information screen management unit shown in FIG. 1.

FIG. 13 is a diagram showing a screen for setting information material managed by the information screen management unit shown in FIG. 1.

FIG. 14 is a flowchart for explaining processing when information is actually provided in the information providing system shown in FIG. 1 based on the scenario shown in FIG.

FIG. 15 is a flowchart for explaining processing when information is actually provided in the information providing system shown in FIG. 1 based on the scenario shown in FIG.

BEST MODE FOR CARRYING OUT THE INVENTION

In this embodiment, as shown in FIG. 1, a management system 20 connected to a network 52 that is a system construction source via a dedicated line and connected to the Internet 51 and connected to the Internet 51 An information power printing system configured by the management system 20 and configured by a web server 31 and a mail server 32 that can be configured, and a printing system 33 connected to the management system 20 via a dedicated line. Printed at 33 and sent to the recipient as a direct mail, posted in an e-mail and distributed from the mail server 32 to the terminals 11 1 to 11-n via the Internet 51, or on the website Or provided to the terminal 11-1 to: L l-n by accessing the Web server 31. In addition, using the terminals 12-1 to 12-n configured to be connected to the Internet 51, the information provided, the destination of the information, direct mail for providing the information, e-mail, Information transmission media such as Web sites, as well as processing details for information provision, are set. In addition, a plurality of terminals 34-1 to 34-n are connected to the network 52, and development, maintenance, management, and the like of the management system 20 are performed using the terminals 34-1 to 34-n. It will be.

[0023] The management system 20 includes an information screen management unit 21, which is an information screen presentation unit, a database management unit 22, a provision information assembly unit 23, a provision information management unit 24, a scenario management unit 25, The process progress management unit 26 and the result information management unit 27 are configured. The provision information management unit 24 and the process progress management unit 26 configure the information providing means of the present invention.

[0024] The information screen management unit 21 sets information to be provided, a destination to which the information is provided, an information transmission medium for providing the information, and processing contents according to a response result from the information provision destination. The information screen is sent to the terminals 12-1 to 12-n via the Internet 51 and presented.

The database management unit 22 manages a user information database 41, a customer information database 42, an information material database 43, and a template database 44.

In the user information database 41, information on users who operate the terminals 12-1 to 12-n is registered. A user ID is assigned to each user, and this user ID is registered in association with user attribute information such as the user's name, and the administrator's user ID and Attribute information is also registered. Also, a company code indicating the company providing the information may be registered.

[0027] In the customer information database 42, information of a customer as an information providing destination is registered. A customer ID is assigned to each customer, and this customer ID is registered in association with information such as the customer's address, name, e-mail address, and fax number. As segment information, the gender and age of the customer, the code indicating the area in which they live, the number of points given to customers according to the purchase of goods and the use of services, hobbies, etc. are registered. This segment information is used to specify the information provider.

In the information material database 43, information materials such as character data and image data constituting the provided information are registered. Character data is embedded as fixed text in the information provided. Some information materials registered in the information material database 43 are registered in association with other information materials. For example, in the provided information, when character data and image data form one set, the character data and image data are registered in association with each other. Some are registered exclusively. For example, in the provided information, if there is character data in combination with one character data, these two character data are registered exclusively. In the template database 44, template information for incorporating the information material registered in the information material database 43 is registered in accordance with the type of information transmission medium for providing information. This template information indicates the frame area in which the information material registered in the information material database 43 is incorporated according to the type of information transmission medium for providing the information. A distinction is made between sentence frames and image frames into which image data is embedded. In addition, variable text frames that are registered in the information material database 43 and that can be incorporated with various types of information can also be registered.

[0030] Based on the designation on the information screen presented to the terminals 12-l to 12-n by the information screen management unit 21, the scenario management unit 25 provides a method of providing information using an information transmission medium, In addition, the processing content corresponding to the response result to the information is set, and the scenario is registered and managed in the scenario database 46 as the second database. Scenarios can be processed multiple times, and are registered in association with scenario IDs that can identify the scenarios. A process ID that can identify the process contents is assigned to each process, and the process contents are registered in association with the process ID. In addition, if the processes that make up the scenario differ depending on the response to the process, the branch condition is registered.

[0031] The provided information assembling unit 23 stores the information material registered in the information material database 43 based on the designation on the information screen presented to the terminals 12-l to 12-n by the information screen management unit 21. Are assembled using the template information registered in the template database 44, and the assembled information is registered in the provided information database 45 in combination with information related to the provider. At this time, in order to be able to identify the processing provided in the assembled information power scenario database 46, the scenario ID assigned to the scenario registered in the scenario database 46, In addition, the process ID assigned to the process is associated with the assembled information. In addition, the information registered in the provided information data base 45 corresponds to the information transmission medium based on the designation on the information screen presented to the terminals 12-l to 12-n by the information screen management unit 21. Become a form. For example, the information provided by direct mail is in a form that can be printed by the printing system 33, and the information distributed by e-mail is a mail service. The information can be transmitted via the server 32, and the information provided on the website can be disclosed on the web server 31.

[0032] The result information management unit 27 acquires a response result for the provided information from the information providing destination, and registers and manages it in the result information database 48, which is the first database. In the response result, the customer ID of the responding customer is associated with the processing ID assigned to the processing for providing the responding information, and the processing details performed for the response and the processing date and time are the customer ID. The ID is associated with the process ID and registered as a response result. For example, the processing contents include information on whether or not the e-mail delivered to the terminal 11-1˜: L l-n was opened, and the date and time when the e-mail was opened as the processing date and time. In addition, the number of accesses to the Web site of the Web server 31 is registered as processing contents, and the access date and time is registered as the processing date and time.

The process progress management unit 26 refers to the scenario database 46 and the result information database 48, and registers and manages the progress status of the process according to the scenario registered in the scenario database 46 in the progress status database 47. Then, the provided information management unit 24 is notified that the next processing is executed according to the progress status.

The provided information management unit 24 outputs the information registered in the provided information database 45 to the printing system 33, the mail server 32, or the Web server 31 in accordance with the notification from the process progress management unit 26.

Hereinafter, an information providing method in the information providing system configured as described above will be described.

First, the information provision setting method will be described by taking as an example the case of setting the information provision method in the terminal 12-1.

FIG. 2 is a flowchart for explaining a method for setting information provision in the information provision system shown in FIG.

[0038] First, in the terminal 12-1, the management system 20 is accessed via the Internet 51, and among the information screens managed by the information screen management unit 21, a scenario serving as an information providing method is set. Display the screen (Step Sl). At this time, the management system 20 assigns each user of the terminal 12-1 to 12-n to check the user authority. A screen for entering the entered user ID is presented on the terminal 12-1, and it is confirmed whether the user ID entered on this screen is registered in the user database 41. It is also possible to perform identity verification using a password. In this case, the password is registered in the user database 41.

FIG. 3 is a diagram showing a screen for setting a scenario, which is managed by the information screen management unit 21 shown in FIG.

[0040] As shown in FIG. 3, when the information provision method is set in the terminal 12-1, the screen first displayed is a schedule setting area 101 for setting the information provision period according to the scenario to be set. Scenario name input area 102 for entering the scenario name to be set, and scenario definition setting area for selecting whether to use an existing scenario registered in the scenario database 46 as a scenario or to create a new scenario 103 And a setting button 104 for pressing after information is input and selected in these areas.

[0041] To create a new scenario after entering the information provision period in the schedule setting area 101 and entering the scenario name in the scenario name input area 102 for the screen configured in this way ( In step S2), when a new creation is selected with the radio button provided in the scenario definition setting area 103 and the setting button 104 is pressed, an information screen for defining a scenario is transmitted from the information screen management unit 21, and the terminal 12— 1 is displayed.

FIG. 4 is a diagram showing a screen for defining a scenario managed by the information screen management unit 21 shown in FIG.

[0043] As shown in FIG. 4, the screen for defining a scenario transmitted from the information screen management unit 21 to the terminal 12-1 includes a scenario assembly area 106 for assembling a scenario and a scenario assembly area 106. Specify the media specification area 105 for specifying the information transmission medium that provides information for each of the processes that compose the scenario that is assembled in, and whether to use the response result of the immediately preceding information provision in the scenario Response acquisition specification area 107 for specifying the response time limit, the time limit specification area 108 for specifying the use time limit of the response result, the immediately preceding media specification area 109 for specifying the immediately preceding information transmission medium in the scenario, and the information Immediate media response finger to specify response result by transmission medium Measure setting button 111 to be pressed when setting measures for each of the processes constituting the scenario assembled in the fixed area 110 and the scenario assembly area 106, and execution for specifying the execution date of information provision A due date designation area 128 is provided.

In the following, a method for setting a scenario using the screen shown in FIG. 4 will be described using a specific scenario as an example.

FIG. 5 is a diagram showing an example of a scenario used for providing information in the information providing system shown in FIG.

[0046] In the scenario shown in Fig. 5, first, HTML mail is delivered as the first action, and when the HTML mail is opened within the deadline, the text mail is delivered as the second action. If it is not opened within the deadline, a direct mail is sent as a second action. The first action refers to the process of providing the first information when providing information according to the scenario. The second action is based on the response to the first action. This is a process for providing the second information, and the condition is set in the scenario management unit 25 according to the type of the first action.

[0047] When setting the scenario shown in FIG. 5 using the screen shown in FIG. 4, first select HTML mail in the media specification area 105 because the first action is delivery of HTML mail. . Then, an icon indicating HTML mail is displayed near the media designation area 105, and this icon is moved to the area A of the scenario area 106 by dragging and dropping. Also, specify the date and time for delivering HTML mail in the execution date specification area 128. As a result, the scenario management unit 25 assigns a processing ID that can identify this processing content to the processing content for delivering the HTML mail.

[0048] Since this HTML mail delivery process is a first action that constitutes a scenario, designation of information in the reaction acquisition designation area 107, the deadline designation area 108, the immediately preceding media designation area 109, and the immediately preceding media reaction designation area 110 is designated. Don't do it.

[0049] Thereafter, the measure setting button 111 is pressed to set the measure for this first action, details of which will be described later.

[0050] Next, since one of the second actions is text mail delivery, the media In the designated area 105, select text mail. Then, an icon indicating a text mail is displayed in the vicinity of the media designation area 105, and this icon is moved to the area B of the scenario assembly area 106 by drag and drop.

[0051] Then, the ability to deliver this text mail is to be performed when an HTML mail is opened. In the response acquisition specification area 107, it is specified that the response result of the immediately preceding process is to be used. In the designated area 108, the number of days for determining whether the HTML mail has been opened is designated, and in the immediately preceding media designation area 109, the HTML mail that is the immediately preceding information transmission medium in the scenario is designated. In addition, in the media response designation area 110 immediately before, the delivery completion and opening are designated by entering a check in the check box. In addition, the date and time for text mail delivery is specified in the execution date specification area 128. As a result, in the scenario management unit 25, a processing ID that can identify the processing content is given to the processing content for distributing the text mail. The text mail delivered as this second action includes, for example, thank you mail for opening HTML mail delivered as the first action and additional information included in the HTML mail delivered as the first action. The published ones are considered.

[0052] Thereafter, the measure setting button 111 is pressed to set a measure for this second action, details of which will be described later.

Next, since the other of the second actions is direct mail delivery, direct mail is selected in the media designation area 105. Then, an icon indicating direct mail is displayed in the vicinity of the media designation area 105, and this icon is moved to the area C of the scenario assembly area 106 by drag and drop.

[0054] Since this direct mail sending power is performed when the HTML mail is not opened, in the reaction acquisition designation area 107, it is designated that the response result of the immediately preceding process is used, In the deadline designation area 108, the number of days for judging whether or not the HTML mail is opened is designated, and in the immediately preceding media designation area 109, the HTML mail that is the immediately preceding information transmission medium in the scenario is designated. In addition, in the immediately preceding media reaction designation area 110, check the check box for delivery completion. Specify by typing. In addition, the date and time when the direct mail is sent is designated in the execution date designation area 128. As a result, the scenario management unit 25 assigns a process ID for identifying the process contents to the process contents for sending the direct mail.

[0055] Thereafter, the measure setting button 111 is pressed to set a measure for this second action, details of which will be described later.

Thus, the scenario management unit 25 sets the scenario shown in FIG. 5 on the screen shown in FIG. 4 (step S3).

FIG. 6 is a diagram showing a state where the scenario is assembled on the screen shown in FIG.

As shown in FIG. 6, when a scenario is assembled on the screen shown in FIG. 4, information indicating the processes constituting the scenario is displayed in the scenario assembly area 106.

[0059] As described above, when the scenario is assembled in the scenario management unit 25 and all the processes constituting the scenario are set, the set scenario is registered in the scenario database 46. That is, in the example described above, the scenario database 46 indicates that the second information provided as the second action is provided to the provider using an information transmission medium different from the first information provided as the first action. Will be registered. The scenario registered in the scenario database 46 is given a scenario ID that can identify the scenario, and a process ID that can identify the process is also assigned to each process constituting the scenario. In addition, the number of days specified in the deadline specification area 108 is the scenario data as the number of days that is a time condition until it is determined whether the first action HTML mail is delivered and the HTML mail is opened. Registered in base 46. In addition, the date and time specified in the execution date specification area 128 are registered in the scenario database 46 in association with these processing IDs as the delivery date of the above-mentioned HTML mail and text mail, and also the direct mail delivery date. The These scenario IDs and process IDs may be configured to be displayed on the terminal 12-1 in the above-described scenario setting process so that the user can specify the scenario and process.

[0060] As a first action, in order to provide information posted on the website, it may be possible to post the URL of the website in a text email and distribute it. The number of clicks on the URL may be set as a second action condition. When the URL is clicked, the terminal 11-1 ~: L 1-n will be accessed not only by the website published on the Web server 31, but also by other websites that can connect to the Internet 51. You can also use a website that is published on the website. In that case, in order to count the number of clicks on the URL, specify the URL of the site in the Web server 31 as the URL, and access the site published on other websites from that site. It is conceivable to have a configuration. In addition, when direct mail is sent as the first action, it is possible that the number of site accesses by URLs expressed in two-dimensional codes in direct mail is set as the second action condition.

[0061] It is also possible to set a method for providing further information based on a scenario that is uniquely determined by the scenario management unit 25 and registered in the scenario database 46 without using a response result to the provided information. it can.

FIG. 7 is a diagram showing another example of a scenario used for providing information in the information providing system shown in FIG.

[0063] In the scenario shown in Fig. 7, first, direct mail is sent as the first action, HTML mail is delivered as the second action one week later, and text mail is delivered as the third action two days later. .

When the scenario shown in FIG. 7 is set using the screen shown in FIG. 4, first, direct mail is selected in the media designation area 105 because the first action is direct mail sending. . Then, an icon indicating a direct mail is displayed in the vicinity of the media designation area 105, and this icon is moved to the area A of the area 106 by dragging and dropping. In addition, the date and time when the direct mail is sent is designated in the execution date designation area 128. As a result, the scenario management unit 25 assigns a processing ID that can identify this processing content to the processing content for delivering the direct mail.

[0065] Since the direct mail sending process is a first action constituting the scenario, the designation of information in the reaction acquisition designation area 107, the deadline designation area 108, the immediately preceding media designation area 109, and the immediately preceding media reaction designation area 110 is designated. Don't do it.

[0066] After that, the measure setting button 111 is pressed, and the measure for this first action is selected. Will be described later.

Next, since the second action is delivery of HTML mail, HTML mail is selected in the media designation area 105. Then, an icon indicating HT ML mail is displayed in the vicinity of the media designation area 105, and this icon is moved to the area B of the scenario assembly area 106 by drag and drop.

[0068] Here, in the scenario shown in Fig. 7, the delivery of HTML mail does not use the result of response to direct mail dispatch, which is the process immediately before that. 107 specifies that the response result of the immediately preceding process is not used, and direct mail is specified in the immediately preceding media specification area 109, but information specification in the deadline specification area 108 and the immediately preceding media response specification area 110 is Not performed. Also, in the execution date specification area 128, specify the date and time one week after the direct mail delivery date.

[0069] Thereafter, the measure setting button 111 is pressed to set a measure for the second action, details of which will be described later.

Next, since the third action is delivery of text mail, text mail is selected in the media designation area 105. Then, an icon indicating a text mail is displayed in the vicinity of the media designation area 105, and this icon is moved to the area D of the scenario assembly area 106 by drag and drop.

[0071] Here, in the scenario shown in FIG. 7, the delivery of the text mail does not use the response result for the delivery of the HTML mail, which is the process immediately before that. Specifies that the response result of the immediately preceding process is not to be used, and HTML mail is specified in the immediately preceding media specification area 109, but information is not specified in the deadline specification area 108 and the immediately preceding media response specification area 110. . In addition, in the execution date specification area 128, the date and time for delivery of HTML mail is also specified two days later.

[0072] Thereafter, the measure setting button 111 is pressed to set the measure for the third action, details of which will be described later.

As a result, the scenario shown in FIG. 7 is set on the screen shown in FIG. Note that, in the process of dragging and dropping the icon indicating the information transmission medium described above into the scenario assembly area 106, the relationship with the immediately preceding medium is the scenario assembly area 1

It may be possible to limit the area where the dragged icon can be dropped, as will become clear in 06. For example, if the previous media is set in the A area of the scenario assembly area 106, it is possible to drop only in the second stage area of the scenario assembly area 106, and the area adjacent to the first stage area A The scenario hierarchy is clarified by restricting drops to the third and subsequent areas. Furthermore, the media specified in the media specification area 105 is automatically moved to the scenario assembly area 106 when a setting complete button (not shown) is pressed based on the relationship with the immediately preceding media and the execution date. It may be arranged.

[0075] On the screen shown in Fig. 3, when an information provision period is entered in the schedule setting area 101 and a scenario name is entered in the scenario name entry area 102, an existing scenario is used. When the existing use is selected by the radio button provided in the scenario definition setting area 103 and the setting button 104 is pressed, an information screen for selecting an existing scenario registered in the scenario database 46 is displayed. Sent from and displayed on terminal 12—1.

FIG. 8 is a diagram showing a screen for selecting a scenario registered in scenario database 46 shown in FIG.

[0077] As shown in FIG. 8, when the use of the existing scenario registered in the scenario database 46 is selected in the screen shown in FIG. 3, the screen displayed on the terminal 12-1 includes: Scenario template name posting area 113 where the scenario template name registered in the scenario database 46 is posted, and the image display specification to be displayed when displaying the scenario image where the template name is posted in the scenario template name posting area 113 An area 114, a scenario selection area 112 for selecting a scenario having a template name posted in the scenario template name posting area 113, and a setting button 115 are provided.

In the screen configured as described above, image display is designated in the image display designation area 114, a desired scenario is selected in the scenario selection area 112, and the setting button 115 is pressed. Then, the image of the selected scenario is transmitted from the information screen management unit 21 and displayed on the terminal 121.

FIG. 9 is a diagram showing an image screen of a scenario transmitted from the information screen management unit 21 shown in FIG. 1 and displayed on the terminal 12-1.

[0080] As shown in FIG. 9, the scenario image screen transmitted from the information screen management unit 21 shown in FIG. 1 and displayed on the terminal 12-1 is selected on the screen shown in FIG. The scenario image 116 is posted, and a confirm button 117 to be pressed to confirm this scenario is posted!

[0081] When the scenario image 116 posted on the screen shown in FIG. 8 is confirmed and the scenario is selected by pressing the confirm button 117 (step S4), the selected scenario is displayed as shown in FIG. The screen displayed in the scenario assembly area 106 is displayed on the terminal 12-1. Then, in the same manner as described above, settings are made for each of the processes constituting the scenario. In this case, each of the processes constituting the scenario displayed in the scenario assembly area 106 is designated by clicking, etc., and in that state, the reaction acquisition designation area 107, the deadline designation area 108, and the immediately preceding Information is designated in the media designation area 109 and the immediately preceding media response designation area 110, and the measure setting button 111 is pressed to set a measure for the processing.

[0082] With regard to the process of configuring the scenario set as described above, the measure setting button 111 is pressed on the screen shown in Fig. 4 to set the measure (step S5).

FIG. 10 is a diagram showing a screen for setting measures for each of the processes constituting the scenario.

[0084] As shown in FIG. 10, in the screen for setting the measures for each of the processes constituting the scenario, the measure name posting area in which the measure names already registered in the provided information database 45 are posted. 119, a media type posting area 120 in which the type of medium according to the measure is posted, a measure selection area 118 for selecting a measure, and a setting button 122 for setting the measure selected in the measure selection region 118 , A new creation button 121 to be pressed when creating a new measure is provided and is sent from the information screen management unit 21. Displayed on terminal 12-1.

[0085] When using the measure posted on the screen shown in FIG. 10 (step S6), select the measure with the radio button in the measure selection area 118 and press the setting button 122 (step S7). Selected measure power The processing displayed or clicked on the screen shown in Fig. 4 is set as the previous measure and is registered in the provided information database 45 with its processing ID assigned.

[0086] When creating a new measure without using the measure posted on the screen shown in FIG. 10, when the new creation button 121 is pressed, the information screen management unit 21 first displays the measure shown in FIG. The information screen for setting the template of the information transmission medium provided by the process displayed or clicked on the displayed screen is transmitted to the terminal 12-1 and displayed. In this example, the case where HTML mail is set will be described as an example.

FIG. 11 is a diagram showing a screen for setting a template managed by the information screen management unit 21 shown in FIG.

[0088] As shown in FIG. 11, on the screen for setting a template, a plurality of templates 123a and 123b for creating an HTML mail are listed in the template selection area 124, and among these, The desired template is specified from (Step S8). Templates posted on this screen are registered in the template database 44, and the information screen management unit 21 creates and provides an information screen for selecting a template registered in the template database 44. It's a little bit.

Next, in the information screen management unit 21, an information screen for setting an information providing destination is transmitted to the terminal 12-1 and displayed.

FIG. 12 is a diagram showing a screen for setting an information provision destination managed by the information screen management unit 21 shown in FIG.

[0091] As shown in FIG. 12, in the screen for setting the information provision destination transmitted from the information screen management unit 21 to the terminal 12-1, and displayed, the condition for setting the provision destination is set. In addition, there are areas for specifying the age, gender, and area of residence. In addition, there may be provided an area for designating the number of points given to the customer according to the purchase of the product or the use of the service. That is, on this screen, the customer information database 42 If the customer information registered in can be identified, an area is provided to specify it. In addition, when customer information registered in the customer information database 42 is already segmented into predetermined units, the information provider can be set by specifying the segment name. An area for specifying the segment name may be provided.

[0092] By specifying a desired condition for such an information screen, the condition of the customer information searched from the customer information database 42 as the information providing destination is set (step S). 9).

[0093] Next, in the information screen management unit 21, an information screen for designating the information material to be posted in the direct mail according to the template designated in step S8 is transmitted to the terminal 12-1 and displayed. The

FIG. 13 is a diagram showing a screen for setting information material, which is managed by the information screen management unit 21 shown in FIG.

[0095] As shown in FIG. 13, in the screen for setting information material, information material that can be pasted to the template specified in step S8 for HTML mail 115 is pasted into the HTML mail. An information material posting area 116 is provided which can be selected for each position. For example, if “A” in the information material posting area 116 is specified, information materials that can be pasted are displayed in the area 117a of the HTML mail 115, and if “B” in the information material posting area 116 is specified, the HTML mail 115 is displayed. Information material that can be pasted to the template specified in step S8 is displayed for each pasting position of the HTML mail. ing. The information material posted on this screen is extracted from the information material database 43 based on the conditions specified in step S9, and the information material extracted from the information material database 43 by the information screen management unit 21. A material specification screen for selecting the item will be created and provided. At that time, the template registered in the template database 44 is composed of a fixed sentence frame, a variable sentence frame, and an image data frame. For the area that is displayed as an image data frame, the image data is the information material posting area. 3 is displayed. For example, in the HTML mail shown in FIG. 11 and FIG. 13, the areas 1 17a and 117c are fixed text frames, so if you specify “A” or “C” in the information material posting area 116, Fixed texts that can be pasted in the areas 117a and 117c are displayed in the information material posting area 116, and since the area 117b is an image data frame, "B" in the information material posting area 116 is specified. In this case, image data that can be pasted in the area 117b is displayed in the information material posting area 116. Then, the information material to be posted in the HTML mail is specified in the fixed text or image data displayed in the information material posting area 116 (step S10). At this time, arbitrary character data can be input in the variable sentence frame area of the templates registered in the template database 44, and desired character data is input at the terminal 12-1. Then, the character data is embedded in the variable sentence frame.

As described above, some information materials registered in the information material database 43 are registered in association with other information materials. In this case, when one of the associated information materials is designated, the other information material is automatically designated. In addition, in the information material registered exclusively, when one information material is designated, the other information material is excluded from the options. In addition, for variable sentences embedded in variable sentence frames, using the Japanese analysis function to check for typographical errors and logical contradictions of words, it can be avoided.

[0097] After that, the provided information assembling unit 23 assembles the information to be posted in the HTML mail based on the designation in steps S8 to L1: and the destination of the HTML mail specified by the designation in step S9. Information about the customer and its customer ID are retrieved from the customer information database 42, and these pieces of information are combined as destination information and registered in the provided information database 45.

[0098] In addition, a sample screen with a sample HTML mail is created in the information screen management unit 21 and sent to the terminal 12-1 for display, and the contents of the order are confirmed. (Step S11). In addition, on the screen for confirming the order contents, the delivery date is listed along with a sample of HTML mail.

[0099] The measure set in this way is displayed or clicked on the screen shown in FIG. It is registered in the provided information database 45 with the processing ID of the processing to be given.

[0100] In the information providing system described above, the processing for actually providing information according to the response result for the provided information will be described below when the information is actually provided based on the scenario shown in FIG. This process will be described as an example.

FIG. 14 is a flowchart for explaining processing when information is actually provided based on the scenario shown in FIG. 5 in the information providing system shown in FIG.

[0102] The scenario shown in Fig. 5 is registered and managed in the scenario database 46 by the scenario management unit 25, and the progress status of the scenario constitutes the scenario ID and the scenario in the process progress management unit 26. It is managed using the process ID of the process.

[0103] The process progress management unit 26 notifies the provided information management unit 24 of the designated information provision date. The process ID is specified in this notification.

[0104] Then, the provided information management unit 24 searches the provided information registered in the provided information database 45 for the provided information to which the process ID notified from the process progress managing unit 26 is assigned. As an action, the retrieved provision information is provided to the provision destination of the provision information (step S201). In the example shown in Fig. 5, since it is set to deliver HTML mail as the first action, the terminal of the provision destination is provided via the provision information call server 32 searched from the provision information database 45. 11— 1 to 11— n will be delivered as HTML mail. In the provided information database 45, provided information is registered in a form corresponding to the processing content identified by the processing ID. That is, in this example, the provided information is registered in the form of HTML mail.

[0105] When the HTML mail is delivered from the provided information management unit 24, the process progress management unit 26 is notified to that effect. This notification is made using the process ID and the customer ID of the customer who executes the process identified by the process ID. That is, the provided information management unit 24 is notified to the process progress management unit 26 which process is performed for which customer among the scenarios managed by the process progress management unit 26. .

When the process progress management unit 26 receives the notification from the provided information management unit 24, the process ID and the execution date / time of the process by the process ID are displayed in the progress status database. Registered and managed in 47, the result information database 48 starts to be referenced periodically using the notified process ID.

[0107] Terminal 11 1 ~: When the HTML mail delivered to L 1 n is opened, the result information management unit 27 obtains the fact as a response result. The result information management unit 27 is registered in the result information database 48 in association with the processing ID of the process that delivered the HTML mail and the customer ID of the customer who opened the HT ML mail. Managed. Therefore, information that can identify the processing ID and customer ID is embedded in the HTML mail delivered to the terminals 11-1 to: L l-n.

[0108] When the process progress management unit 26 refers to the result information database 48 and recognizes that the delivered HTML mail has been opened (step S202), the scenario database 46 is referenced and the processing ID of the second action set as a scenario when the HTML mail is opened for the first action is recognized.

The process ID recognized by the process progress management unit 26 is notified to the provided information management unit 24 together with the customer ID of the customer who opened the HTML mail.

[0110] The provided information management unit 24 searches the provided information registered in the provided information database 45 for the corresponding provided information by the process ID and customer ID notified from the process progress management unit 26, and secondly. As an action, the retrieved provision information is provided to the provision destination of the provision information (step S203). In the example shown in Fig. 5, it is set to deliver text mail as the second action set as a scenario when HTML mail is opened for the first action. The terminal that delivered the HTML mail via the searched offer information server 32 32-1-: L 1—n of the terminal specified by the customer ID is sent as text mail. A little

[0111] When the provided information management unit 24 delivers a text mail, the process progress management unit 26 is notified to that effect. This notification is made using the process ID and the customer ID of the customer who executes the process identified by the process ID. That is, from the provided information management unit 24 to the process progress management unit 26, which of the scenarios managed by the process progress management unit 26 is selected. It will be notified to which customer the reason was done.

[0112] When the process progress management unit 26 receives the notification from the provided information management unit 24, the process ID notified and the execution date / time of the process based on the process ID are registered and managed in the progress status database 47. Is done.

[0113] In addition, in the scenario, the number of days, which is a time condition from when the first action is executed until the force second action is determined, is set. Therefore, the process progress management unit 26 refers to the scenario database 46 when the first action is executed and the number of days due to the condition has passed (step S204), and the HTML mail is not opened for the first action. The next process in case of failure is recognized. In the example shown in Fig. 5, since the direct mail is set to be sent as the second action set as the scenario when the HTML mail is not opened for the first action, the provided information database The provided information retrieved from 45 is sent to the printing system 33, and a direct mail is printed and sent to the customer. Here, the creation of the direct mail in the printing system 33 is different from the distribution of the electronic mail, and it takes time until the direct mail is sent out when the printing system 33 receives the provided information. Therefore, in actuality, when direct mail sending is set as the information provision form, the provision information is given in advance to the printing system 33 as the direct mail form, and the information provision date is also given to the printing system 33. Therefore, the direct mail is created and sent by the printing system 33 according to the information provision date.

[0114] When the direct mail is sent from the printing system 33, the process progress management unit 26 is notified to that effect. This notification is made using the process ID and the customer ID of the customer who executes the process identified by the process ID. That is, from the printing system 33, the process progress management unit 26 is notified of which process is performed to which customer among the scenarios managed by the process progress management unit 26.

[0115] When the notification from the printing system 33 is received, the process progress management unit 26 registers and manages the notified process ID and the execution date and time of the process based on the process ID in the progress status database 47. The

[0116] Based on the scenario set in accordance with the response result from the information provider in this way. V, information will be provided.

[0117] In the information providing system described above, the processing when actually providing information using a scenario uniquely determined without depending on the response result for the provided information is shown in Fig. 7. Based on the scenario, we will explain the processing when actually providing information as an example.

[0119] The scenario shown in Fig. 7 is registered and managed in the scenario database 46 by the scenario management unit 25, and the progress of the scenario is managed by the process progress management unit 26.

[0120] The process progress management unit 26 notifies the provided information management unit 24 of the designated information provision date. The process ID is specified in this notification.

[0121] Then, the provision information management unit 24 searches the provision information registered in the provision information database 45 for the provision information to which the process ID notified from the process progress management unit 26 is assigned, and first As an action, the retrieved provision information is provided to the provision destination of the provision information (step S301). In the example shown in FIG. 7, since the direct action is set to be sent as the first action, the provided information that has been searched for in the provided information database 45 is transmitted to the printing system 33, and the printing system 33 A direct mail is created and sent to the recipient. The provision information is registered in the provision information database 45 as a form corresponding to the processing content identified by the processing ID. That is, in this example, the provided information is registered as a direct mail form. Here, the creation of the direct mail in the printing system 33 is different from the distribution of the electronic mail, and it takes time until the printing system 33 receives the provided information and the direct mail is sent out. Therefore, in the case where direct mail is set as an information provision form, the provision information is provided in advance to the printing system 33 as a direct mail form, and the information provision date is also set. It is given to the printing system 33, and a direct mail is created and sent by the printing system 33 according to the information provision date. [0122] When the direct mail is sent from the printing system 33, the process progress management unit 26 is notified to that effect. This notification is performed using the process ID. That is, the process progress management unit 26 is notified from the printing system 33 which of the scenarios managed by the process progress management unit 26 has been performed.

[0123] When the notification from the printing system 33 is received, the process progress management unit 26 registers and manages the notified process ID and the execution date and time of the process based on the process ID in the progress status database 47. In addition, the number of days from the execution date starts to be counted.

[0124] In the process progress management unit 26, when the counted number of days becomes the number of days specified as the number of days from when the first action is executed until the second action is executed (step S302), the second action is performed. Is provided to the provided information management unit 24. The process ID is specified in this notification. In the example shown in FIG. 7, the process progress management unit 26 notifies the provided information management unit 24 that a second action will be executed when one week has passed since the sending of direct mail as the first action. It will be.

[0125] Then, the provision information management unit 24 searches the provision information registered in the provision information database 45 for the provision information to which the process ID notified from the process progress management unit 26 has been assigned, and secondly. As an action, the retrieved provision information is provided to the provision destination of the provision information (step S303). In the example shown in Fig. 7, since it is set that HTML mail is delivered as the second action, the provided information power retrieved from the provided information database 45 is provided via the S-mail server 32. Will be delivered to. In the provision information database 45, provision information is registered in a form corresponding to the processing content identified by the processing ID. That is, in this example, the provided information is registered in the form of HTML mail.

When the HTML mail is delivered via the mail server 32, the provision information management unit 24 notifies the process progress management unit 26 to that effect. This notification is performed using the process ID. In other words, from the provided information management unit 24 to the process progress management unit 26, which process is performed among the scenarios managed by the process progress management unit 26 is notified.

[0127] When the process progress management unit 26 receives a notification from the provided information management unit 24, the process execution date and time by the notified process ID is registered in the progress status database 47. The number of days of execution date and time starts to be counted.

[0128] In the process progress management unit 26, when the counted number of days becomes the number of days specified as the number of days until the second action is executed and the third action is executed (step S304), the third action is executed. Is provided to the provided information management unit 24. The process ID is specified in this notification. In the example shown in Fig. 7, the process progress management unit 26 notifies the provided information management unit 24 that the third action will be executed when two days have passed since the sending of the second action HTML mail. become.

[0129] Then, the provided information management unit 24 searches the provided information registered in the provided information database 45 for the provided information to which the process ID notified from the process progress managing unit 26 has been assigned, and obtains the third information. As an action, the retrieved provision information is provided to the provision destination of the provision information (step S305). In the example shown in Fig. 7, since it is set to deliver text mail as a third action, text mail is delivered to the recipient via the provision information call server 32 searched from the provision information database 45. It will be done.

When the text mail is delivered via the mail server 32, the provision information management unit 24 notifies the process progress management unit 26 to that effect. This notification is performed using the process ID. In other words, from the provided information management unit 24 to the process progress management unit 26, which process is performed among the scenarios managed by the process progress management unit 26 is notified.

When the notification from the provision information management unit 24 is received, the process progress management unit 26 registers and manages the execution date and time of the process with the notified process ID in the progress status database 47.

In this way, information is provided based on the scenario uniquely determined by the management system 20.

[0133] In the above-described embodiment, the following processing is set and executed in accordance with whether or not the HTML mail is opened, the number of clicks on the URL posted in the text mail, etc. In addition, the following processing may be set according to the reply to direct mail, presence / absence of a store visit, presence / absence of a telephone call for information provision, and the like.

[0134] Also, the information providing system in this embodiment is a system having an ordering function. It is also possible to use a configuration that cooperates with local software. For example, when linked with a system that has an ordering function, the ordering screen is delivered as an information provision by e-mail, and the response to the e-mail is accepted as an ordering screen, thereby providing further information according to the response. As soon as it is done, it will be possible to accept orders. In addition, when linked with the scheduler software, if the information provision date to the customer can be viewed on the scheduler software, the information provision date can be managed against the user's schedule at the information provider. It becomes like this.

Claims

The scope of the claims

[1] An information providing system for providing information using an information transmission medium,

The information providing means is registered and managed in the second database by the scenario management means in accordance with a response result registered and managed in the first database by the result information management means. An information providing system that executes the processing based on the processing content.

[2] In the information providing system according to claim 1,

The scenario management means is set as the processing content to provide the second information to the destination of the first information according to the response result. .

[3] In the information providing system according to claim 2,

The scenario management means is set as the processing content to provide the second information to the providing destination using an information transmission medium different from the first information. .

[4] In the information providing system according to claim 1,

An information screen presenting unit for presenting an information screen for designating the processing content; and the scenario management unit is configured to display the processing content based on the designation on the information screen presented by the information screen presenting unit. An information providing system characterized by being set.

[5] In the information providing system according to claim 1,

The information screen presenting means presents an information screen for designating information material constituting the information provided to the provider,

It has provision information assembling means for assembling information to be provided to the provision destination using the information material specified on the information screen presented by the information screen presenting means. An information provision system characterized by