基于信息接收箱的中央式信息发布平台系统和方法 Central information publishing platform system and method based on information receiving box
技术领域 Technical field
本发明涉及一种互联网中基于信息接收箱的中央式信息发布平台系统和方法。 The invention relates to a central information publishing platform system and method based on an information receiving box in the Internet.
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垃圾邮件的问题正在得到越来越多的重视。 各国政府已经制订或正在制订严格的反 垃圾邮件的政策, 电子邮件提供商和其它有关业者也不断开发和提供更有效的防止垃圾 邮件技术。 这些政策和技术旨在互连网领域阻止和减少大量的、 不受欢迎的、 虚假的、 甚至有害的广告性信息。 在此形式之下, 发送垃圾邮件者的滥发行为得到一定收敛, 垃 圾邮件的增长率在将来可受到有效限制。 The problem of spam is getting more and more attention. Governments have developed or are in the process of developing strict anti-spam policies, and email providers and other related businesses are constantly developing and providing more effective anti-spam technologies. These policies and technologies aim to prevent and reduce large amounts of unwelcome, false, and even harmful advertising information in the Internet domain. Under this form, the spamming of spammers is somewhat convergent, and the growth rate of spam can be effectively limited in the future.
但是, 在人们大力遏制垃圾邮件的同时, 某些有用的产品、 服务、 和市场信息会被 层层反垃圾邮件服务设备阻挡住, 而不能传播到用户。 大部分中小型企业因为资金严重 不足, 根本不能支付昂贵的传统媒体和知名网站的广告费用, 只能依赖低费用的电子邮 件方式开拓市场和销售产品。 在反垃圾邮件的呼声一边倒的情况下, 这些正常的合法的 中小企业会受到严重损害。 世界众多国家的经济是以中小企业作为基础的, 中小企业在 就业机会、 技术革新、 市场竞争等方面对社会的贡献是不可否认的。 并且互联网应该是 一个公平开放的通讯和商业空间, 正常合法的中小企业的互联网经营活动在某种程度上 应该受到保护甚至鼓励。 However, while people are aggressively curbing spam, certain useful products, services, and market information are blocked by layers of anti-spam service devices and cannot be disseminated to users. Most SMEs are unable to pay for the advertising costs of expensive traditional media and well-known websites because of the serious shortage of funds. They can only rely on low-cost e-mail to develop markets and sell products. In the case of anti-spam calls, these normal legal SMEs will be seriously damaged. The economies of many countries in the world are based on small and medium-sized enterprises. The contribution of small and medium-sized enterprises to society in terms of employment opportunities, technological innovation and market competition is undeniable. And the Internet should be a fair and open communication and commercial space. The Internet operations of normal and legitimate SMEs should be protected or even encouraged to some extent.
中小企业正越来越多地利用互联网营销。 进行互联网营销的必要手段是将自己的产 品信息发布公开。 信息发布需要在一个由网络和相关计算机系统组成的平台上进行。 现 有的基于互联网的产品信息发布平台大概可归纳为如下几种形式: (1 ) 分类广告: 网站 服务器提供 HTML, JSP、 XML或其它网页, 网页在用户端的浏览器显示, 信息发布方 在网页上填写有关信息然后提交, 网站服务器运行 CGI、 SERVLET或其它程序将填写的 信息保存起来。 信息浏览方访问有关的网页, 按分类、 时间、 区域等条件查询信息发布 方发布的信息。 (2) 搜索引擎目录: 信息发布方在自己管理的网页上标明产品的描述, 然后将自己的网页提交给某个互联网搜索引擎网站。提交的方式可以是 HTML/XML/CGI 方式,也可以是电话或 EMAIL方式。搜索引擎网站以人工或自动的方式将提交的网页列 入到搜索引擎网站的信息管理系统中。 信息浏览方访问此搜索引擎网站时, 可査询浏览 到相关的产品信息。 (3 ) 网站广告条幅: 信息发布方设计好网站和网页, 然后在其它访
问量较大的网站上申请刊登图片广告或简单的文字连接。 信息浏览方若点击广告图片或 文字连接,信息发布方的网页将被显示。信息浏览方则可阅读信息发布 的产品信息。 (4) 发送电子邮件: 信息发布方将产品信息制作成电子邮件, 然后发送给; ^多的电子邮件用 户, 邮件用户在自己的信箱中可浏览阅读信息发布方的产品信息。这即是通常所称的"垃 圾邮件" 的方式。 发明内容 SMEs are increasingly using Internet marketing. The necessary means of conducting Internet marketing is to publish your product information publicly. Information dissemination needs to be carried out on a platform consisting of a network and related computer systems. The existing Internet-based product information publishing platform can be summarized into the following forms: (1) Classified advertisement: The web server provides HTML, JSP, XML or other webpages, the webpage is displayed in the browser of the user side, and the information publisher is on the webpage. Fill in the relevant information and submit it. The website server runs CGI, SERVLET or other programs to save the information. The information viewer accesses the relevant webpage, and queries the information published by the information publisher according to the classification, time, and region. (2) Search engine directory: The information publisher indicates the description of the product on the web page it manages, and then submits its own web page to an internet search engine website. The submission method can be HTML/XML/CGI or phone or EMAIL. The search engine website manually or automatically submits the submitted web page to the information management system of the search engine website. When the information viewer accesses this search engine website, it can query the related product information. (3) Website advertisement banner: The information publisher designs the website and webpage, and then visits in other visits. Apply for an image ad or a simple text link on a large-volume website. If the information viewer clicks on the advertisement image or text link, the information publisher's webpage will be displayed. The information viewer can read the product information published by the information. (4) Sending an email: The information publisher creates the product information as an email and then sends it to it; ^Multiple email users, who can browse the product information of the publisher of the information in their mailbox. This is what is commonly referred to as "spam". Summary of the invention
本发明以减少个人信箱的中的 "垃圾邮件" 为目的, 提供一种基 f信息接收箱的中 央式信息发布平台系统, 以及一种中央式信息发布方法。 中央式信息发 平台系统包括: 电子邮件信箱库 (2), 其中包括至少一个电子邮件信箱, 用于存放信息、发布方发送来的 含产品信息的电子邮件; 用户管理模块 (7), 用于产生, 删除以及管理信息发布方和信 息浏览方的帐户和资料; 系统模块 (8 ), 其中包括用于接收发布方的 子邮件的电子邮 件服务器(8F) 和用于为信息浏览方提供邮件内容阅读界面的 WEB服务器 (8G); 其中 所述电子邮件信箱库(2)可按照产品的种类创建并命名多个电子邮件 ί貪箱, 并设置多个 白名单。 电子邮件服务器 (8F) 接收信息发布方发来的含产品信息的¾子邮件并存放在 电子邮件信箱库 (2) 的至少一个电子邮件信箱中, WEB服务器 (8G) 读取所述电子邮 件供信息浏览方浏览。 中央式信息发布方法, 包括步骤: (1) 创建中央式信息发布平台的 电子邮件信箱库, 并在其中建立至少一个电子邮件信箱; (2) 信息发布方在所述发布平台 申请注册帐户, 并提供将来向发布平台发布信息时所用的发件人的电 f信箱地址给发布 平台; (3) 发布平台可以对发布方进行身份验证并产生一个帐户给发布方; (4) 发布方编 辑产品信息并以电子邮件的方式按照 SMTP协议将产品信息直接发布妾 平台的电子邮件 信箱库的至少一个电子邮件信箱中; (5) 发布平台接收发布方发来的信息, 对信息进行必 要的过滤和归类; (6) 发布平台的 WEB服务器提供阅读界面和搜索界面, 以供信息浏览 方浏览信箱内容和在邮件库中搜索有关内容。 The present invention provides a central information distribution platform system based on the "spam" in the personal mailbox, and a central information distribution method. The central information platform system includes: an email mailbox library (2), which includes at least one email mailbox for storing information, an email containing product information sent by the publisher; a user management module (7), for Generating, deleting, and managing accounts and materials of the information publisher and the information viewer; a system module (8) including an email server (8F) for receiving the publisher's child mail and providing the email content for the information viewer The WEB server (8G) of the reading interface; wherein the email mailbox library (2) can create and name multiple emails according to the type of product, and set multiple whitelists. The email server (8F) receives the 3⁄4 sub-mail containing the product information sent by the information publisher and stores it in at least one email mailbox of the email mailbox library (2), and the WEB server (8G) reads the email for Browse by the information viewer. The central information publishing method includes the following steps: (1) creating an email mailbox library of the central information publishing platform, and establishing at least one email mailbox therein; (2) the information publisher applies for registration of the account on the publishing platform, and Provide the sender's electrical address to the publishing platform for future release to the publishing platform; (3) The publishing platform can authenticate the publisher and generate an account for the publisher; (4) The publisher edits the product information. And e-mailing the product information directly to at least one e-mail address of the e-mail mailbox of the platform according to the SMTP protocol; (5) the publishing platform receives the information sent by the publisher, and performs necessary filtering and returning the information. (6) The web server of the publishing platform provides a reading interface and a search interface for the information browsing party to browse the contents of the mailbox and search for relevant content in the mail library.
此平台的新颖之处在于它可让信息发布方将产品信息以 SMTP(SIMPLE MAIL The novelty of this platform is that it allows information publishers to use SMTP (SIMPLE MAIL) for product information.
TRANSFER PROTOCOL)的协议方式直接发布到一个专门的、 中心管理 β勺信息接收库中。 信息接收库由用户数据库、 产品信息数据库、 和电子邮件接收箱组成。 信息发布方可直 接发送含产品信息的电子邮件到平台的任何一个信箱,而不需要经过 WEB的网页和 CGI 等程序的关口。 比如销售打印机的中小企业可以直接发送含产品信息的电子邮件到 《printer@domain.com》信箱或 《打印il@domain.com》信箱, 其中 《domain.com》代表 信息发布平台系统的网络域名。又比如生产轮胎的企业可发布信息到《tire@domain.com》
或 《轮胎 @domain.COm》 信箱。 信息浏览方可访问此信息发布平台打开感兴趣的信箱查 阅有关部门产品信息。 也可以在平台输入关键词搜索有关的产品信息。 此平台与 "垃圾 邮件" 的方式不同之处是产品信息发送到一个专门的有管理 序¾平台而不是滥发到众 多个人信箱中。 这样可节省大量的网络和储存资源, 让有兴趣的信息浏览方可选择性地 査阅相关产品。 The protocol of TRANSFER PROTOCOL) is directly published to a dedicated, centrally managed beta scoop information receiving library. The information receiving library is composed of a user database, a product information database, and an email receiving box. The information publisher can directly send an email containing product information to any mailbox on the platform without going through the gateway of the web page and CGI. For example, a small and medium-sized enterprise selling a printer can directly send an email containing product information to the "printer@domain.com" mailbox or the "print il@domain.com" mailbox, where "domain.com" represents the network domain name of the information distribution platform system. For example, companies that produce tires can post information to "tire@domain.com" Or "tire@domain. CO m" mailbox. The information viewer can access the information publishing platform to open the mailbox of interest and consult the relevant department product information. You can also search for relevant product information on the platform by entering keywords. The difference between this platform and the "spam" approach is that product information is sent to a dedicated management platform rather than spamming into many personal mailboxes. This saves a lot of network and storage resources, allowing interested information viewers to selectively access related products.
本发明的新型平台可以是开放型的也可以是管理型的。 开放型的平台是指任何九和 企业可以任意在此平台上发布信息, 任何人和企业可以任意在此平台上浏览信息; 管理 型的平台指信息发布方和 /或信息浏览方需要事先在发布平台注册登记并经过认证才能 发布或浏览信息。 开放型的平台方便易用, 信息数量较大, 但信息的质量会比较差 (例 如可能有虚假广告)。 管理型的平台对信息的来源有较好的控制因而信息的质量也比较 好, 平台的可靠性因此也得到提高。 The novel platform of the present invention can be either open or managed. An open platform means that any enterprise can publish information on this platform freely, and anyone and enterprises can browse information on this platform at will; a management platform means that the information publisher and/or the information viewer need to publish in advance. The platform is registered and certified to publish or view information. The open platform is easy to use and has a large amount of information, but the quality of the information will be poor (for example, there may be false advertisements). The management platform has better control over the source of information, and the quality of the information is also better, and the reliability of the platform is also improved.
在管理型的平台上除了对发布方实行管理之外,对信息浏览方也可实行管理和监 。 信息浏览方可在发布平台注册帐户, 帐户信息可包括一个用户名 ID和一个密码。信, |、浏 览方可凭此用户 ID和密码登录发布平台的网站并浏览发布平台上的信箱内的信息。每一 个信息浏览方的帐户不必要存储所有信箱的内容。 所有浏览方所看到的信箱的内容 ¾Γ以 是共享的, 即发布平台存储的邮件内容实际上可能只有一份。 浏览方看到的信箱不;^传 统上自己实际拥有的信箱, 它可以类似数据库管理学中视窗 (VIEW) 的原理。 对信翁的 VIEW可以制定有关的管理政策, 比如可规定某些浏览方只能阅读特指的一些信箱。 发 布平台可以监控浏览方阅读平台上不同信箱的邮件的情况, 这样做的目的是可以让 布 方了解用户对某种产品感兴趣的程度。 On the management platform, in addition to the management of the publisher, the information viewer can also be managed and supervised. The information viewer can register an account on the publishing platform, and the account information can include a username ID and a password. The letter, |, and browsing users can log in to the website of the publishing platform and browse the information in the mailbox on the publishing platform with this user ID and password. The account of each information viewer does not have to store the contents of all mailboxes. The content of the mailboxes seen by all viewers is shared, that is, the content of the mail stored on the publishing platform may actually be only one copy. The mailbox that the viewer sees is not; ^ traditionally has the mailbox that he actually owns, which can be similar to the principle of the VIEW in the database management. The VIEW of the letter can be formulated with relevant management policies. For example, it can be stipulated that some viewers can only read some specific mailboxes. The publishing platform can monitor the browsing of messages from different mailboxes on the platform, so that the user can understand the extent to which the user is interested in a certain product.
在管理型的平台上如何防止没有经过认证的发布方对平台上的信箱发送邮件是一个 重要问题。 在此发明中解决这一问题的实施方式是在发布平台系统设置和利用专有 布 方白名单, 并利用 U址和私人代理技术 (请参考 JONATHAN ZHANJUN YUE的相 专 利申请, 美国专利申请公布号: 20040111480)。白名单是一个包含邮件许可发件人的名単, 只有在白名单中的信息发布方才可以向平台的信箱发送产品信息。 正常合法的信息^;布 方不必担心收到垃圾邮件, 没有经过认证的发布方则不能发布信息。 附图说明 How to prevent unauthenticated publishers from sending emails to mailboxes on the platform is an important issue on a managed platform. The implementation of this problem in this invention is to set up and utilize a proprietary whitelist in the publishing platform system, and to utilize the U-site and private proxy technology (please refer to the patent application of JONATHAN ZHANJUN YUE, US Patent Application Publication No. : 20040111480). The whitelist is a name that contains the sender of the mailing permission. Only the publisher of the whitelist can send product information to the mailbox of the platform. Normal and legal information^; the cloth does not have to worry about receiving spam, and the uncertified publisher cannot post information. DRAWINGS
图 1 图示在互联网环境中信息发布平台的实用样例。 Figure 1 illustrates a practical example of an information publishing platform in an Internet environment.
图 2 标明了用户管理模块的主要组成部分。 Figure 2 identifies the main components of the User Management Module.
图 3 标明了系统模块的各个组成部分。
图 4是建立所发明信息发布平台的控制流程图。 Figure 3 identifies the various components of the system module. 4 is a control flow chart for establishing the invented information distribution platform.
图 5 是信息发布方使用信息发布平台的控制流程图。 Figure 5 is a control flow chart of the information publisher using the information publishing platform.
图 6 是信息浏览方使用信息发布平台的控制流程图。 具体实施方式 Figure 6 is a control flow chart of the information browsing platform using the information publishing platform. detailed description
图 1 图示在互联网环境中信息发布平台的实用样例。 信息发布方 1A、 1B、 和 1C可 使用常见的电子邮件发送软件向电子邮件信箱 2A、 2B、 和 2C发送带有产品信息的电子 邮件。 在实际应用中除了 1A、 1B、 和 1C之外, 还可以有其他发布方。 电子邮件发送软 件遵循 SMTP协议来实现邮件用户代理 MUA (Mail User Agent) 的功能。 电子邮件信箱 2A、 2B、 和 2C通过平台的邮件投递代理 MDA(Mail Delivery Agent)来接收电子邮件。 Figure 1 illustrates a practical example of an information publishing platform in an Internet environment. The information publishers 1A, 1B, and 1C can send e-mails with product information to e-mail mailboxes 2A, 2B, and 2C using common e-mail sending software. In addition to 1A, 1B, and 1C, there may be other publishers in the actual application. The email sending software follows the SMTP protocol to implement the Mail User Agent (MUA) function. E-mail mailboxes 2A, 2B, and 2C receive e-mail through the platform's mail delivery agent MDA (Mail Delivery Agent).
网络连接 4可以是广域网 (WAN)、 局域网 (LAN)、 GPRS, I PV 6、 或 其它类型的互联网与移动无线网连接。网络连接 4可运行电子邮件传输协议(比如 SMTP、 ESMTP、 SMTP+SPF或其它协议)。 电子邮件信箱库 2包括不同产品种类的电子邮件信 箱 2A、 2B、 和 2C。 在实际应用中除了 2A、 2B、 和 2C之外, 还可以有其它更多的信箱。 电子邮件信箱库 2的存储设备可以是 I D E可读写磁盘、 S C S I可读写阵列磁盘、 激 光 I / 0可读写光盘等。 发布方往信息发布平台发送的产品信息电子邮件储存在电子邮 件信箱库中, 存储的方法可釆用普通文档、 专用数据库(比如 ORACLE、 MYSQL等)、 或两者综合的方式。 本发明使用开放源代码的 GNU GDB数据库程序结合普通文档的方 式, 由自主开发的计算机程序完成电子邮件的储存和管理。 The network connection 4 can be a wide area network (WAN), a local area network (LAN), GPRS, I PV 6, or other type of Internet and mobile wireless network connection. Network connection 4 can run an email transfer protocol (such as SMTP, ESMTP, SMTP+SPF or other protocols). The email mailbox library 2 includes email addresses 2A, 2B, and 2C for different product categories. In addition to 2A, 2B, and 2C, there are many more mailboxes in practice. The storage device of the email mailbox library 2 can be an I D E readable and writable disk, an S C S I readable and writable array disk, a laser I / 0 readable and writable optical disk, and the like. The product information email sent by the publisher to the information publishing platform is stored in the email mailbox library, and the storage method can be a common document, a dedicated database (such as ORACLE, MYSQL, etc.), or a combination of the two. The present invention uses an open source GNU GDB database program in conjunction with a common document to complete the storage and management of emails by a self-developed computer program.
用户管理模块 7用来产生用户帐户、 更改用户概况信息、 删除用户帐户等。 用户包 括信息发布方和信息浏览方。 用户管理模块中还包括管理员的帐户管理功能。 管理员有 权限管理用户的帐户。 用户管理模块 7的计算机程序由 C I C+ +编程语言、 HTM L、 Java, AS P, S QL, 或其它编程语言实现。 用户管理模块的网络结构可以是 C I S结构,也可以是 B I S结构。 本发明自主开发的管理模块的网络结构是用 HTML、 C / C+ +、 GD B, APACHE、 F A S T C G I编程的 B / S结构。 The user management module 7 is used to generate user accounts, change user profile information, delete user accounts, and the like. Users include information publishers and information viewers. The account management function of the administrator is also included in the user management module. The administrator has the authority to manage the user's account. The computer program of the User Management Module 7 is implemented by the C I C++ programming language, HTM L, Java, AS P, S QL, or other programming languages. The network structure of the user management module may be a C I S structure or a B I S structure. The network structure of the self-developed management module of the present invention is a B/S structure programmed with HTML, C / C + +, GD B, APACHE, F A S T C G I.
系统模块 8包括计算机和网络系统运行不可缺少的操作系统、 应用程序、 及硬件设 备。 操作系统可以是幵放源代码的 Lhmx系统, 也可以是 Windows2000或其它计算机操 作系统。 连接 6连接信箱库 2和用户管理模块, 可以是局域网 (LAN), 也可以是其它形 式的网络连接 (比如无线移动网)。 信箱库 2、 用户管理模块 7、 和系统模块 8构成本发 明的信息发布平台。 信息浏览方 3A、 3B、 和 3C可使用常见的 WEB浏览器(比如 IE浏 览器) 浏览电子邮件信箱 2A、 2B、 和 2C含有的产品信息电子邮件。 用户使用 WEB浏
览器时, 浏览器内的网页由 HTML、 XML、 ASP、 JSP、 或其它语言产生。 网页是平台的 WEB服务器用 C/C++、 PERL, PHP等语言动态产生的内容页面。 信息浏览方也可使用 其它形式的软件客户端浏览信箱库中的电子邮件。 在实际应用中除 J 3A、 3B、 和 3C之 夕卜, 还可以有其他信息浏览方。 网络连接 5可运行 HTTP协议或其它应用层的网络协议 (比如 XML、 SOAP等协议)。 System module 8 includes operating systems, applications, and hardware devices that are indispensable for the operation of computers and network systems. The operating system can be either a source coded Lhmx system or a Windows 2000 or other computer operating system. The connection 6 connects to the mailbox library 2 and the user management module, which may be a local area network (LAN), or other forms of network connection (such as a wireless mobile network). The mailbox library 2, the user management module 7, and the system module 8 constitute the information distribution platform of the present invention. The information viewers 3A, 3B, and 3C can browse the product information emails contained in the email boxes 2A, 2B, and 2C using a common WEB browser (such as an IE browser). User uses WEB When the browser is used, the web pages in the browser are generated by HTML, XML, ASP, JSP, or other languages. The web page is a content page dynamically generated by the web server of the platform using C/C++, PERL, PHP and other languages. The information viewer can also use other forms of software clients to browse emails in the mailbox library. In addition to J 3A, 3B, and 3C in actual applications, there may be other information viewers. The network connection 5 can run a network protocol of the HTTP protocol or other application layer (such as XML, SOAP, etc.).
图 2标明了用户管理模块的主要组成部分。 用户管理模块 7主要包含数据库管理软 件 7A、 信息发布方数据库 7B、 和信息浏览方数据库 7C。 数据库管理软件 7A可以是 ORACLE数据库管理服务器、或 MySQL数据库管理服务器。信息发布方数据库 7B可以 是可读写的磁硬盘或激光读写装置, 用来存储和更改信息发布方的数据 (包括姓名、 地 址、 电话、 信息发布数量等)。 信息浏览方数据库 7C可以是可读写的磁硬盘或激光读写 装置, 用来存储和更改信息浏览方的数据 (包括姓名、 地址、 电话、 信息浏览记录、 信 息浏览数量等)。 用户管理模块 7还有其它组成部分, 包括用户界面及中间件。 用户界面 可由 V B、 HtmK X M L、 A S P等编程语言实现。 中间件可由 Apache、 Tomcat, 等 WEB服务器软件实现。 Figure 2 shows the main components of the user management module. The user management module 7 mainly includes database management software 7A, information publisher database 7B, and information viewer database 7C. The database management software 7A can be an ORACLE database management server or a MySQL database management server. The information publisher database 7B can be a readable and writable magnetic hard disk or laser reading and writing device for storing and changing the data of the information publisher (including name, address, telephone number, number of information releases, etc.). The information viewer database 7C can be a readable and writable magnetic hard disk or laser reading and writing device for storing and changing the data of the viewer (including name, address, telephone number, information browsing history, number of information browsing, etc.). The User Management Module 7 has other components, including a user interface and middleware. The user interface can be implemented in programming languages such as V B, HtmK X M L, and A S P. Middleware can be implemented by Apache, Tomcat, and other WEB server software.
图 3 标明了系统模块的各个组成部分。 系统模块包括系运行统所需的基本软件包和 硬件设备。 中央处理器(CPU) 8A管理控制运行计算机指令。 随机读取内存(RAM) 8B 可临时储存可执行的计算机程序。永久性存储设备 8C是可读写的介质及相关装置用来存 储程序和有关数据。网络连接设备 8D包括网卡及路由器装置以保证系统与外部网络的正 常连接。 操作系统软件 8E 是保证计算机系统正常运行的操作系统软件包 (例如 MS WINDOWS操作系统或 LINUX操作系统)。电子邮件服务器 8F是电子邮件传输代理( M T A ), 可按 SMTP协议发送和接收电子邮件 (包括软件和硬件)。 服务器 8F还可按照 SMTP 的延伸协议 (如 SPF、 Domain Keys、 E S M T P等) 与网络中的其它 M T A交 换信息。 WEB服务器 8G是可按 HTTP协议在万维网 (World Wide WEB )运行的服务 器(包括软件和硬件)。 邮件服务器 8F存储的电子邮件可由 WEB服务器 8G读取供信息 浏览方浏览。 Figure 3 identifies the various components of the system module. System modules include the basic software packages and hardware devices required to run the system. The central processing unit (CPU) 8A manages the control to run computer instructions. Random Read Memory (RAM) 8B Temporarily stores executable computer programs. Permanent Storage Device 8C is a readable and writable medium and associated device for storing programs and related data. The network connection device 8D includes a network card and router device to ensure a normal connection of the system to the external network. Operating System Software 8E is an operating system package (such as the MS WINDOWS operating system or LINUX operating system) that guarantees the normal operation of the computer system. The Email Server 8F is an Email Transfer Agent (MTPA) that sends and receives email (including software and hardware) under the SMTP protocol. Server 8F can also exchange information with other MNs in the network in accordance with SMTP extension protocols (such as SPF, Domain Keys, E S M T P, etc.). WEB Server 8G is a server (including software and hardware) that runs on the World Wide Web (BW) under the HTTP protocol. The email stored by the mail server 8F can be read by the WEB server 8G for browsing by the information viewer.
图 4是建立所发明信息发布平台的控制流程图。 建立所述平台时, 首先在一个或多 个计算机内安装操作系统和相关应用软件(例如 Linux、 Apache ^ MySQL, SendmaiK 和 本发明所开发拥有的软件等) 并组装相关硬件。 这一初始工作由歩骤 9表示。 然后, 如 步骤 10 所示, 平台管理员可给要创建的信箱库产生信箱分类及命名, 比如建立 book@domain.com, computer@domain. com, auto@domain.com 等信 II, 然后在 computer (电脑) 分类可再细分成 deslctop@domain.com信箱(台式电脑), notebook@domain.com
(笔记本电脑) , workstation@domain.com (工作站电脑) 等。 更细的分类能更详细准 确的描述产品的类型, 分类的整个具体结构由管理员决定。 系统也可以将所有产品归化 到一个种类中 (实际上是不进行细分类)。 在信箱的分类和命名系统制订之后, 管理员可 实际产生这些电子邮件信箱, 如步骤 11所示。 产生这些信箱时可利用邮件服务器中所提 供的相关的工具及本发明所开发拥有的软件工具。 在歩骤 12, 针对某个特定的信箱、 或 某类信箱、 或整个信箱库设置发信人白名单, 白名单分别称为单个信箱白名单、 信箱组 白名单、 和信箱库白名单。 发件人在单个信箱白名单中时, 发件人只能向此信箱发布信 息。 发件人在信箱组白名单中时, 发件人可以向此组中的所有信箱发布信息。 发件人在 信箱库白名单中时, 发件人可以向信箱库中的所有信箱发布信息。 不在白名单中的发件 人则不能向信箱库发送电子邮件。在此步骤, 白名单的设置是指白名单功能模块的建立, 此时白名单的内容可以是空白。 白名单内容的增加和更新可以在以后平台的运行和使用 时实现。 4 is a control flow chart for establishing the invented information distribution platform. When the platform is built, the operating system and related application software (such as Linux, Apache ^ MySQL, SendmaiK, and software developed by the invention) are first installed in one or more computers and the related hardware is assembled. This initial work is represented by step 9. Then, as shown in step 10, the platform administrator can generate a mailbox classification and naming for the mailbox library to be created, such as creating book@domain.com, computer@domain.com, auto@domain.com, etc., and then on the computer. (computer) classification can be subdivided into deslctop@domain.com mailbox (desktop computer), notebook@domain.com (laptop), workstation@domain.com (workstation computer), etc. A more detailed classification can describe the type of product in more detail, and the entire specific structure of the classification is determined by the administrator. The system can also generalize all products into one category (actually no fine classification). After the mailbox classification and naming system is developed, the administrator can actually generate these email mailboxes, as shown in step 11. The generation of these mailboxes can utilize the relevant tools provided in the mail server and the software tools developed by the present invention. In step 12, a sender whitelist is set for a particular mailbox, or a certain type of mailbox, or an entire mailbox, and the whitelists are referred to as a single mailbox whitelist, a mailbox group whitelist, and a mailbox library whitelist. When the sender is in a single mailbox whitelist, the sender can only post information to this mailbox. When the sender is in the mailbox group whitelist, the sender can post information to all mailboxes in the group. When the sender is in the mailbox library whitelist, the sender can post information to all mailboxes in the mailbox library. Senders who are not on the whitelist cannot send emails to the mailbox library. In this step, the whitelist setting refers to the establishment of the whitelist function module, and the content of the whitelist may be blank. The addition and update of whitelisted content can be implemented in the future when the platform is running and used.
图 5 是信息发布方使用中央信息发布平台的控制流程图。 在步骤 13, 信息发布方首 先在发布平台申请注册一个帐户, 申请帐户时发布方可选择一个用户 ID、 登录密码、 并 提供联系方式等资料。 发布方还应该提供将来向发布平台发布信息时所用的发件人的电 子信箱地址(简称发布方信箱地址)。在步骤 14, 平台管理员根据发布方提供的信息对发 布方进行身份验证, 管理员认为发布方合格后给发布方产生一个帐户。 产生此帐户后, 管理员还可在步骤 15, 管理员根据发布方的信息将发布方列入到合适的白名单中, 发布 方可以被列入到单个信箱白名单中, 也可以被列入到某个组信箱白名单中, 也可以列入 到整个信箱库的白名单中。针对管理员特殊许可的某些发布方, 步骤 13至 15可以省略。 在步骤 16, 发布方编辑产品信息并以电子邮件的方式按照 S M T P协议将产品信息直接 发布到平台合适的产品信箱中 (某个信箱或者某类信箱), 然后平台的 M T A邮件服务器 接收邮件并启动本身的 M D A来投递邮件。 在接收和投递过程中, 平台对收到的信息进 行过滤, 比如过滤掉邮件中含有的计算机病毒、 反动信息、 和其它违法信息。 平台还可 对收到的信息进行更细致的分类, 将范围笼统、 涵盖面广的信箱中的信息归类到范围具 体、 涵盖面较窄的信箱中。 例如如果信息本来是发往针对电脑的信箱, 但是信息的内容 都是涉及笔记本电脑, 那么平台可以将此信息分类到笔记本电脑信箱中。对信息的分类 可釆取关键词对照、 统计学规则 (例如贝页斯分类方法)、 或其它适宜的规则。 平台的 WEB服务器提供阅读界面让信息浏览方浏览信箱内容。也可提供搜索界面让用户输入关 键词以査寻有关信息并显示査到的信息。 平台可在一个或多个信箱中搜索有关的信息。 阅读界面显示产品信息内容时可隐藏发布方的邮件地址以免招来不受欢迎的垃圾邮件。
在产品信息内容中供浏览方与发布方的电子邮件联系方式可釆用 u址的形式。 U址具有 如下的形式: Figure 5 is a control flow chart of the information publisher using the central information publishing platform. In step 13, the information issuer first applies for registration of an account on the publishing platform. When applying for an account, the publisher can select a user ID, a login password, and provide contact information. The publisher should also provide the sender's e-mail address (referred to as the issuer's mailbox address) used in the future to publish information to the publishing platform. In step 14, the platform administrator authenticates the publisher based on the information provided by the publisher, and the administrator considers that the publisher is eligible to generate an account for the publisher. After generating this account, the administrator can also, in step 15, the administrator include the publisher in the appropriate whitelist based on the publisher's information, and the publisher can be included in a single mailbox whitelist or can be included. To a group mailbox white list, you can also be included in the white list of the entire mailbox. Steps 13 through 15 may be omitted for certain publishers of the administrator's special license. In step 16, the publisher edits the product information and e-mails the product information directly to the appropriate product mailbox (a mailbox or a certain type of mailbox) according to the SMTP protocol, and then the platform's MTA mail server receives the mail and starts. The MDA itself delivers the mail. During the receiving and delivery process, the platform filters the received information, such as filtering out computer viruses, reactionary information, and other illegal information contained in the mail. The platform also provides a more granular breakdown of the information received, classifying information in a wide-ranging, wide-ranging mailbox into a specific, narrow-coverage mailbox. For example, if the information is originally sent to a mailbox for a computer, but the content of the information refers to a laptop, the platform can classify the information into a laptop mailbox. The classification of information can be based on keyword comparisons, statistical rules (such as the Bayesian classification method), or other suitable rules. The web server of the platform provides a reading interface for the information viewer to browse the contents of the mailbox. A search interface can also be provided for the user to enter keywords to look up the relevant information and display the information found. The platform can search for relevant information in one or more mailboxes. When the reading interface displays product information content, you can hide the publisher's email address to avoid unwanted spam. In the product information content, the email contact between the viewer and the publisher can be in the form of a URL. The U address has the following form:
http://domain.com/<ID> Http://domain.com/<ID>
其中《ID》代表平台的管理员给发布方选择的一个用户 ID,可以是任意一个字符串。 此处的 ID不同于步骤 13中的 ID。 若 ID不包含发布方的电子邮件地址, 则发布方的邮 件地址实际受到了隐藏和保护, 从而免收不受欢迎的电子邮件。 The "ID" represents a user ID selected by the administrator of the platform to the publisher, and may be any string. The ID here is different from the ID in step 13. If the ID does not contain the publisher's email address, the publisher's email address is actually hidden and protected from unwanted email.
U址的工作原理是这样的: 发布方 (或任何其他要得到 U址的用户)在得到 U址的 同时, 平台系统会同时给发布方产生并分配一个私人代理, 此私人代理有独特的电子邮 件地址。 发布方充分信任其私人代理, 并接收其私人代理转发来的任何邮件。 发布方信 任其私人代理的具体实现方法是将私人代理的邮件地址存放到发布方设置的白名单 (或 称好友名单, 或称安全名单) 中。 其他发件人按照 U址发送信息, 平台服务器即以 U址 拥有者的私人代理的身份将所发信息转发到拥有者所指定的信箱中去。 因为所指定的信 箱已经将其私人代理列为可信任发件人, 此信息可安全到达所指定的信箱。 The U-location works like this: The publisher (or any other user who wants to get the U-site), while obtaining the U-site, the platform system will simultaneously generate and assign a private agent to the publisher, which has unique electronic Email address. The publisher fully trusts its private agent and receives any mail forwarded by its private agent. The specific implementation of the publisher's private agent is to store the private agent's email address in the whitelist (or buddy list, or security list) set by the publisher. Other senders send information according to the U address, and the platform server forwards the sent information to the mailbox specified by the owner as the private agent of the U site owner. Because the specified mailbox has listed its private agent as a trusted sender, this information can safely reach the specified mailbox.
若信息浏览方点击了 U址的 URL可向发布方发送信息。 产品发布方利用 U址可有 效控制接收的电子邮件。 产品发布方也可利用其它方式 (例如通常的电子邮件或 QQ号 码)让信息浏览方向产品发布方回复信息。 在步骤 17, 信息浏览方向信息发布方发送回 复信息后, 发布方接收浏览方的反馈信息。 在步骤 18, 信息发布方査阅所发布的信息的 被浏览的统计数据。 统计数据包括浏览次数、 浏览方的概貌信息 (包括地域、 年龄、 知 识阶层、 性别等信息) 和其它信息。 信息发布平台可以记录、 存储、 运算、 显示信息浏 览统计数据。 If the information viewer clicks on the URL of the U address, the information can be sent to the publisher. The product publisher uses the U address to effectively control incoming email. The product publisher can also use other means (such as the usual email or QQ number) to allow the information viewer to reply to the product publisher. In step 17, after the information browsing direction information issuer sends the reply information, the publisher receives the feedback information of the viewer. At step 18, the information issuer reviews the viewed statistics of the published information. The statistics include the number of views, the overview information of the viewer (including information such as geography, age, knowledge level, gender, etc.) and other information. The information publishing platform can record, store, calculate, and display information browsing statistics.
图 6 是信息浏览方使用信息发布平台的控制流程图。 在步骤 19, 信息浏览方在发布 平台申请注册一个帐户, 申请帐户时浏览方可选择一个用户 .ID、 登录密码、 并提供联系 方式等资料。 在步骤 20, 平台管理员根据浏览方提供的信息对浏览方进行身份验证, 管 理员认为浏览方合格后给浏览方产生一个帐户。 产生此帐户后, 浏览方可在步骤 21利用 ID和密码登录信息发布平台。 针对管理员特殊许可的某些浏览方, 步骤 19至 21可以省 略。 在步骤 22, 浏览方可浏览平台上信箱库中一个或多个信箱内的产品信息。 为保证浏 览方确实阅读了产品信息, 在产品信息被显示时, 信息发布平台系统向浏览方提问一个 问题、 或者显示一个图像、 或出示其它形式的挑战, 只有浏览方正确回答问题、 或辨认 图像、 或提供正确应答时才认为浏览方实际浏览了产品信息。 为防止利用程序进行虚假 点击, 系统可以记录浏览方的 IP地址、 产生并检查 COOKIE, 避免单位时间有过量的浏 览。 浏览方每一次的浏览都被发布平台记录。 在步骤 23, 发布平台记录和更新产品信息
浏览的统计数据。 在步骤 24,浏览方浏览了产品信息后可以按照发布方提供的联系方式 给发布方发送反馈信息。 发送反馈信息时可以按照发布方的 U址给发布方发送信息。 Figure 6 is a control flow chart of the information browsing platform using the information publishing platform. In step 19, the information browsing party applies for registration of an account on the publishing platform. When applying for an account, the browsing party can select a user ID, a login password, and provide contact information. In step 20, the platform administrator authenticates the browsing party according to the information provided by the browsing party, and the administrator considers that the browsing party passes the account and generates an account for the browsing party. After generating this account, the browsing party can use the ID and password to log in to the information publishing platform in step 21. Steps 19 through 21 may be omitted for certain viewers of the administrator's special license. In step 22, the viewer can browse product information in one or more mailboxes in the mailbox library on the platform. In order to ensure that the viewer actually reads the product information, when the product information is displayed, the information publishing platform system asks the viewer a question, or displays an image, or presents other forms of challenge, only the viewer correctly answers the question, or recognizes the image. When the correct answer is provided, the viewer is actually considered to have browsed the product information. To prevent fake clicks from being used by the program, the system can record the IP address of the viewer, generate and check the COOKIE, and avoid excessive browsing per unit time. Each time the viewer browses, the platform is recorded. In step 23, the publishing platform records and updates product information. Browse statistics. In step 24, after browsing the product information, the browsing party can send feedback information to the publisher according to the contact information provided by the publisher. When sending feedback information, you can send information to the publisher according to the publisher's U address.
尽管上述所描述的信息发布平台是利用电子邮件信箱作为接收箱, 信息发布平台也 可设置和接收 ICQ、 QQ、 短信 SMS、 彩信 MMS、 语音 IVR等其他类型通讯协议的信息 (包括多媒体信息)。 平台只需要设置相应协议的接收服务器。 按不同的通讯协议, 目标 地址即接收箱的标识可能是一个字符串 (如电子邮件地址) 也可以是一系列数字 (如移 动电话号码)。 如果目的地址可以是字符串时, 则产品名称和分类可以很容易的表述(比 如 printer@domain.com)。 如果目标地址只能是数字时, 产品名称和分类则不能直接的表 述, 在这种情况下发布平台可以利用一个固定的数字串, 让发布方对此目标数字串地址 发送产品信息。 发布方对此目标地址发送产品信息时按照规定的协议进行, 此协议的一 种实施方式可规定在信息内容中首先写明产品名称或分类, 然后用分隔符号(例如空格) 隔开, 最后再标明具体的产品信息和联系方式。 发布平台接收到这样的信息时可从信息 内容中解析出产品的名称或分类从而将产品信息放置到适当的接收箱中。 Although the information publishing platform described above utilizes an email mailbox as a receiving box, the information publishing platform can also set and receive information (including multimedia information) of other types of communication protocols such as ICQ, QQ, SMS SMS, MMS, voice IVR, and the like. The platform only needs to set the receiving server of the corresponding protocol. According to different communication protocols, the destination address, ie the identifier of the receiving box, may be a string (such as an email address) or a series of numbers (such as a mobile phone number). If the destination address can be a string, the product name and classification can be easily expressed (for example, printer@domain.com). If the target address can only be a number, the product name and classification cannot be directly stated. In this case, the publishing platform can utilize a fixed number string to let the publisher send product information to the target digital string address. The publisher sends the product information to this destination address in accordance with the specified protocol. An implementation of this protocol may specify that the product name or classification is first written in the content of the information, and then separated by a separator (such as a space), and finally Identify specific product information and contact details. When the publishing platform receives such information, the name or classification of the product can be parsed from the content of the information to place the product information in an appropriate receiving box.
发布方除了可以用电子邮件往发布平台发布信息外, 也可以采用 ICQ、 QQ、 短信 SMS, 彩信 MMS、 语音 IVR等其他类型的通讯协议往发布平台发布信息。 发布方的源 地址可以是一个字符串 (如电子邮件地址)也可以是一系列数字(如移动电话号码或 号)。 发布平台中管理发布方的白名单可以包括发布方的源地址 (比如移动电话号码)。 In addition to posting information to the publishing platform by e-mail, the publisher can also use ICQ, QQ, SMS SMS, MMS, voice IVR and other types of communication protocols to publish information to the publishing platform. The publisher's source address can be a string (such as an email address) or a series of numbers (such as a mobile phone number or number). The whitelist of management publishers in the publishing platform may include the source address of the publisher (such as a mobile phone number).
信息浏览方除了可以釆用 WEB的方式浏览产品信息外,还可以订阅的方式利用短信 SMS、 彩信 MMS、 无线上网 WAP等方式浏览产品信息。 信息浏览方利用移动无线网络 浏览产品信息时, 信息发布平台首先将信息传送到互联网与移动网的网关, 然后再利用 无线通讯的协议从网关将信息传送到移动用户的接收装置中。 无线通讯的协议可以是短 信点对点 (SMPP, 即 SHORT MESSAGE PEER-TO-PEER) 协议, 也可以是彩信 MMS 或其他协议。 In addition to browsing the product information by means of WEB, the information viewer can also browse the product information by means of SMS SMS, MMS MMS, and Wireless Internet WAP. When the information browsing party browses the product information by using the mobile wireless network, the information publishing platform first transmits the information to the gateway of the Internet and the mobile network, and then transmits the information from the gateway to the receiving device of the mobile user by using the protocol of the wireless communication. The protocol for wireless communication can be short-message point-to-point (SMPP, SHORT MESSAGE PEER-TO-PEER) protocol, or it can be MMS MMS or other protocols.
本发明所述发布平台上的发布信息可以是产品信息, 也可以是服务信息、 通告信息、 招聘信息、 求购信息、 等各种正常的经营活动的信息。 信息中可包括文字、 图像、 语音、 动画、 录像、 等各种形式的内容。
The publishing information on the publishing platform of the present invention may be product information, or may be information of various normal business activities such as service information, announcement information, recruitment information, purchase information, and the like. The information can include text, images, voice, animation, video, and other forms of content.