WO2004040492A1

WO2004040492A1 - Information delivery service system, method, and program for executing the method

Info

Publication number: WO2004040492A1
Application number: PCT/JP2002/011219
Authority: WO
Inventors: Hiroo Okino
Original assignee: Hiroo Okino
Priority date: 2002-10-29
Filing date: 2002-10-29
Publication date: 2004-05-13
Also published as: AU2002344598A1; JPWO2004040492A1

Abstract

Information appropriate for a user current position is delivered to a cellular terminal such as a cellular telephone. Each user has an element for reading information stored inside from outside. An information delivery system has for each user: means for accessing a user database containing an element ID inherent to the element by a user correlated to a cellular terminal mail address, and means for accessing a Web site database containing a Web site URL for each Web site correlated to location information indicating a location concerning information presented by the Web site. In stores and on streets, there are installed readers having a function to read information stored in the element located in the vicinity. The system receives an element ID read by the reader from the reader, references a Web site database, and extracts URL of a Web site having location information appropriate for the location of the reader which has transmitted the element ID received. By referencing the user database, the system acquires a mail address corresponding to the element ID received and transmits a mail containing the extracted URL to the mail address as a destination.

Description

Specification

Information distribution service system, information distribution service method, program for causing computer to execute this method, recording medium recording this program

The present invention relates to a system and method for distributing information to a mobile terminal such as a mobile phone. Background art

In recent years, with the spread of mobile phones having an Internet connection function, it has become common to exchange emails with mobile phones. E-mail using such a mobile phone is also used for information distribution such as advertisements to customers, and a service for delivering advertisement mail to customers' mobile phones is also provided. Advertisement e-mail delivery to mobile phones can present the necessary advertisements to customers on the go in a timely manner, which is a great advantage for both advertisers and customers. In addition, in the distribution of information such as advertisements, it would be more effective to appeal to customers if they could deliver not only text but also images such as product images. Therefore, there is a service that distributes an email containing the URL of an advertising site to a mobile phone and allows the user who receives this email to access the corresponding advertising site by selecting the URL.

A mobile phone is always carried when a user goes out, and it is convenient to be able to use a mobile phone to obtain information about the current location, such as information about a store near the current location, while away from home. However, in the past, it was difficult to distribute information according to the user's current location because the user's current location could not be specified unless the mobile phone had a position detection function. For this reason, even if a user goes to an area far away from home and wants to obtain information near the current location, the information distribution service that meets such demands could not be received.

The present invention has been made in view of the above background, and an object of the present invention is to enable distribution of information suitable for a user's current location to a mobile terminal such as a mobile phone. Disclosure of the invention

The present invention is a system for providing an information distribution service to a portable terminal of a user having an element capable of reading information stored therein from outside,

First access means for accessing, for each user, a user database in which an element ID unique to the element possessed by the user and an e-mail address of the portable terminal are recorded in association with each other;

A second access means for accessing a homepage database in which the URL of the homepage is associated with location information indicating the location related to the information presented by the homepage for each homepage,

The reader receives the element ID read from the element from a reader that is installed in various places such as a store street or the like and has a function of reading information stored inside the element that is held close to the element. Receiving means;

Extracting means for referring to the homepage database, wherein the location information extracts a URL of a homepage that matches the location of the reader that is the source of the received element ID;

Mail sending means for obtaining a mail address corresponding to the received element ID by referring to the user database, and sending a mail including the extracted URL to the obtained mail address as a destination.

According to the present invention, an element ID read by a reader from an element held by a user is received from the reader. Then, the mail address of the user is acquired based on the received element ID, and the URL of the home page presenting information suitable for the location of the reader (that is, the current location of the user) is transmitted to the mail address. Therefore, according to the present invention, information suitable for the current location of the user can be delivered to the portable terminal carried by the user.

In the present invention, in the user database, attribute information of each user is further recorded, and in the homepage database, target user conditions relating to an attribute of a user targeted by each homepage are further recorded, The extraction means refers to the homepage database, wherein the location information matches the location of the reader that is the source of the received element ID, and the target user condition is the received element. In the attribute information of the user corresponding to the ID The URL of a suitable homepage may be extracted. By doing so, it is possible to distribute information suitable for the user's current location and for attributes such as the user's sex, age, and hobbies to the user's portable terminal.

Further, in the present invention, the receiving means receives a reader ID unique to the reader which has read the element ID together with the element ID, and the extracting means, for each of the readers, a reader ID, a location and The location of the reader may be specified based on the received reader ID with reference to the table in which the person in charge responds. '

Further, in the present invention, a store receiving information including an element I of a device owned by a user who uses the store, a store ID unique to the store, and a user's usage amount from the checkout device of the store. The use information receiving means, and the store ID and the use amount received by the use information receiving means are recorded in the user database as store use information of a user corresponding to the element ID received by the use information receiving means. And a store use information recording unit. In this way, by recording the history of the user's use of the store in the user database, it is possible to obtain effective information for measuring the user's hobbies and preferences.

Further, in the present invention, the user database records the number of points owned by each user, and stores the usage amount and the number of granted points for the store corresponding to the store ID received by the store use information receiving means. Referring to the table in which the correspondence relationship is stored, obtaining the number of assigned points corresponding to the usage amount received by the usage information receiving means; and acquiring the obtained number of assigned points in the user database. Point number updating means for updating the owned point number by adding to the recorded owned point number may be provided. In this way, in providing the point service to the user, the user's possession points can be managed in the user database.

In this case, means for receiving the point inquiry information including the element ID from the reader, and reading the number of owned points corresponding to the element ID included in the received point inquiry information from the database, the point inquiry Means for transmitting the information to the reader that is the source of the information. In this way, the number of points stored in the element owned by the user is always updated to the latest point. The number of points can be maintained.

In addition, from a terminal of the store where the points have been used, a point use receiving means for receiving point usage information including the number of points used, the element ID of the user using the point, and the store ID of the store, Point update means for updating the number of points for the user corresponding to the element ID by subtracting the number of points used from the number of points recorded in the user database based on the received point use information; An update point transmitting means for transmitting the updated point number to the writer of the store corresponding to the store ID may be provided. In this way, when the point service is used, the number of points used can be updated by subtracting it from the number of points recorded in the user database. Also, by transmitting the updated point number to the writer, the number of points stored in the element can be updated.

In this case, a means for recording the point use history of the user corresponding to the element ID in the user database based on the received point use information may be provided.

Further, in the present invention, an information request receiving means for receiving an information request including an element ID of a user from an information search terminal installed at various places such as a store front or a street, and the home page database is referred to. URL acquisition means for acquiring a URL of a homepage corresponding to the received information request, and acquiring a mail address corresponding to the received element ID by referring to the user database, and including the acquired URL. Means for transmitting a mail with the obtained mail address as a destination.

In this case, the homepage recorded in the homepage database includes a coupon page that provides a coupon that can be used in a store, and the URL acquisition unit performs a process when the received information request is a coupon request. May obtain the URL of the coupon page.

Further, when the coupon is used in a store, the coupon usage information including the device ID of the user who has used the coupon, the number of points used, and the store ID of the store from the reader installed in the store. Means for receiving a user corresponding to the element ID based on the received coupon usage information. Means for recording all coupon usage histories in the user database.

In the present invention, for example, an RF tag or a non-contact IC chip can be used as the element. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is an overall configuration diagram of an information distribution service system φ according to an embodiment of the present invention.

FIG. 2 is a diagram showing a configuration of data recorded in the customer database.

FIG. 3 is a diagram showing a configuration of data recorded in the reader database. FIG. 4 is a diagram showing a configuration of data recorded in the homepage database.

FIG. 5 is a diagram showing a configuration of data recorded in the member store database. FIG. 6 is a diagram showing the flow of processing from when a customer purchases an RF tag to when the customer registers.

FIG. 7 is a diagram showing a flow of processing when a customer who has completed a member registration receives an information distribution service.

FIG. 8 is a diagram showing the flow of processing when a customer purchases a product, eats and drinks at a member store, and acquires a point at the time of accounting.

FIG. 9 is a diagram showing a processing flow when a customer accesses a present page and uses a point.

FIG. 10 is a diagram showing the flow of processing when a customer converts a point into a monetary amount at a cash register of a member store and receives a fee discount service.

FIG. 11 is a diagram showing a processing flow when a customer acquires information such as a coupon using a terminal device with a touch panel.

FIG. 12 is a diagram showing the flow of processing when a customer uses a coupon. BEST MODE FOR CARRYING OUT THE INVENTION

System configuration>

FIG. 1 is an overall configuration diagram of an information distribution service system according to an embodiment of the present invention. It is. The system according to the present embodiment provides an information distribution service according to the current position to the mobile phone 10 of each customer registered in advance as a user. A customer who intends to receive information distribution to the mobile phone 10 by the system of the present embodiment obtains the RF tag 12 by purchasing it, and always attaches it to the strap of the mobile phone 10 to obtain the information. Keep it with you. The RF tag 12 is an element also called a non-contact IC chip, and the information stored in it can be read out by a dedicated reader in a non-contact (or light touch) manner, and a dedicated write-in Information can be written to the inside of the RF tag 12 in a non-contact (or lightly touching) manner by the device. However, an element having a similar function other than the RF tag or the non-contact IC chip can be used.

In the present embodiment, the identification information unique to the RF tag 12 (hereinafter, referred to as tag ID) is stored, but other information may be stored in addition to the tag ID. Further, in the present embodiment, description will be made assuming that information is distributed to the mobile phone 10 of the customer. However, the present invention is not limited to this.

As shown in FIG. 1, the system of the present embodiment includes a management server 20. The cashier device 24, the RF tag reader 26, the terminal device 30 with a touch panel, and the like are connected to the management server 20 via a network 22 such as the Internet or a dedicated line. The management server 20 may be configured by a single computer, or may be configured by a plurality of computers connected to each other.

The cashier device 24 is a device for accounting processing installed at an accounting cashier of a store (hereinafter, referred to as a member store) participating in the information distribution service of the present embodiment. In other words, the registrar 24 collects the usage contents (purchased goods, food and drink, etc.) and the usage amount of each customer and performs the accounting process.

RF tag readers 26 are installed at the checkout counters of each member store, on the streets of downtown areas such as shopping streets, department stores, supermarkets, and other places.

When the tag 2 is held over, the data (that is, tag ID) stored in the RF tag 12 is read. The RF tag installed at the cash register of the member store is read The cashier 26 is connected to the cashier 24 so that data can be exchanged with the cashier 24.

The terminal device 30 with a touch panel is installed on the streets of downtown areas such as shopping streets and at various places such as the Debertosper Market.汆 can do. The management server 20 also has a function as a WEB server that provides a member registration site and a service site for customers. The member registration site is a member registration site for receiving the information distribution service provided by this system. In addition, the service site is provided with a point confirmation page for confirming the number of points possessed by the customer and a present page for acquiring products using the points. You can access these pages after you have been authenticated.

The management server 20 is provided with a customer database 32, a reader database 34, a homepage database 36, and a member store database 38.

FIG. 2 shows a configuration of data recorded in the customer database 32. As shown in the figure, the customer database 32 stores the tag ID, password, address, name, gender, date of birth, contact telephone number, mobile phone number for each customer who receives the information distribution service of this embodiment. Phone mail address, hobby, number of points, store use history, point use history, information acquisition history, coupon use history, etc. are recorded.

The tag ID is the ID of the RF tag 12 owned by the customer. In the present embodiment, each customer is identified by the tag ID.

The number of points indicates the number of points held by the customer. As described later, when a customer purchases or eats or drinks at a member store, a point is awarded according to the usage amount, and the current number of points owned by the customer is recorded in the customer database 32. are doing.

The store use history is data that shows the history of customers using the merchant, and includes the merchant ID of the merchant used, purchased products and food and beverages, date of use, amount of use, and the like. The point use history indicates a history of the customer using the point. As will be described later, in this embodiment, 'can receive services using points, such as exchanging points for desired products, and having member stores discount the fees according to the points. ', The point use history includes such point use forms, user affiliated stores, and use dates.

The information acquisition history is data representing the history of the member store information and coupon information obtained by the customer requesting from the terminal device 30 with a touch panel, and the information acquisition date, the ID of the member store or coupon from which the information was obtained. Etc. are included.

The coupon usage history is data that shows the history of coupons acquired and actually used by the customer, and includes the coupon usage date and the merchant ID of the merchant using the coupon. 'FIG. 3 shows the structure of the data recorded in the reader database 34. As shown in the figure, the reader database 34 records the ID (reader ID) and location of each RF tag reader 26.

FIG. 4 shows the structure of the data recorded in the homepage database 36. As shown in the figure, the homepage database 36 contains information on the mobile phone homepage operated by each merchant, such as the URL, the location of the merchant, the target customer's age group, gender, hobbies, and other customer attribute conditions. When the member store offers coupons, the URL indicating the display page of the coupon is recorded. As will be described later, in the present embodiment, referring to the above-mentioned member store location and customer attribute conditions, the member who exists near the customer's current location and matches the attribute information such as the customer's age, gender, hobby, etc. Distribute mail containing the URL of the store's homepage to the customer's mobile phone 10.

FIG. 5 shows a configuration of data recorded in the member store database 38. As shown in the figure, the member store database 38 records a member store ID and a point conversion table for each member store. In the point conversion table, a correspondence relationship between the amount of use and the number of points given according to the amount of use is held.

Hereinafter, the contents of the processing performed in the present embodiment will be described.

<Member registration> First, with reference to FIG. 6, the flow of processing from when a customer purchases an RF tag 12 to when a member is registered will be described. As shown in FIG. 6, the customer purchases the RF tag 12 at a predetermined store (S100). The RF tag 12 is attached with a sheet on which the tag ID and the membership registration e-mail address are described. The e-mail address for member registration is an address managed by the operator of the management server 20, and the e-mail sent to the address is received by the management server 20.

The customer sends an e-mail (registration application mail) including the tag ID from the mobile phone 10 to the e-mail address for member registration (S102). The management server 20 receiving this e-mail sends the mail in which the URL of the member registration site provided in the management server 20 is written to the sender address of the registration application mail (that is, the mobile phone 10 Address) (S104). When the customer selects the URL included in the reply mail and accesses the member registration site (S106), the member registration screen is transmitted from the management server 20 to the mobile phone 10 (S108). The member registration screen includes input fields such as address, name, gender, date of birth, occupation, contact telephone number, hobby, password, etc. Is transmitted to (S110). The management server 20 stores the transmitted data in the tag included in the original registration application email.

It registers in the customer database 32 together with the email address of 1D and the mobile phone 10 (S112). This completes the customer membership registration.

Next, with reference to FIG. 7, a description will be given of the flow of processing when a customer who has completed member registration receives an information distribution service. After completing the membership registration, the RF tag 12 is attached to the strap of the mobile phone 10. Then, when the RF tag 12 is held over the RF tag reader 26 installed at a member store, a street, or the like on the go, the RF tag reader 26 reads the tag ID from the RF tag 12 (S 2 0 0). The RF tag reader 26 that has read the tag ID transmits the tag ID to the management server 20 together with the reader ID of the RF tag reader 26 (S

202). The management server 20 refers to the customer database 32 and acquires attribute information such as the date of birth, gender, hobbies, and the like and the mail address of the customer corresponding to the transmitted tag ID (S204). With reader database 34 Then, the location of the RF tag reader 26 corresponding to the transmitted reader ID is acquired (S206). In addition, referring to the homepage database 36, the target customer condition conforms to the attribute information of the customer, and the location of the affiliated store is located near the location of the RF tag reader 26 (that is, the current location of the customer). The URL is extracted (S208). Whether or not the location of the franchise is near the customer's current location can be determined based on, for example, whether the street names are the same or adjacent. Alternatively, a list of place names in the area to which information is distributed is recorded as a member store location, and if the customer's current location is included in the list of place names, it is determined that the customer is near the customer's current location Good. Then, a mail including the URL extracted as described above is generated and transmitted to the mail address obtained in S204 (S210). The customer can access the corresponding homepage by selecting the URL included in the above e-mail received by the mobile phone 1◦.

As described above, according to the present embodiment, the customer simply holds the RF tag 12 attached to the strap of the mobile phone 10 over the RF tag reader 26 installed at a member store, a street, or the like. Mail that includes the URL of the website of the member store that is located near the store and that meets the attribute conditions such as the customer's hobbies. Therefore, the customer can access the website of a nearby member store and browse the information simply by selecting the URL included in the email on the email display screen. In addition, since the current location of the customer is determined by reading the RF tag 12 with the RF tag reader 26, the information corresponding to the current location of the customer is transmitted to the mobile phone 10 having no current position detection function. Can be delivered.

Get points>

Next, with reference to FIG. 8, a description will be given of the flow of processing when a customer purchases a product, eats and drinks at a member store, and obtains points at the time of accounting. The customer holds the RF tag 12 over the RF tag reader 26 located beside the cash register during accounting at the member store. The RF tag reader 26 reads the tag ID from the held RF tag 12 (S300), and outputs the tag ID to the cashier 24 (S302). The cashier 24 manages the accounting information such as the purchased product and the amount of money, together with the merchant ID of the merchant where the cashier 24 is installed and the tag ID supplied from the RF tag reader 26. The data is transmitted to the server 20 (S304).

The management server 20 performs the following processing based on the transmitted data. First, referring to the member store database 38, a point conversion table corresponding to the member store ID is read (S306). Then, referring to the read point conversion template, the number of points corresponding to the accounting amount is obtained. Also, based on the accounting information and the merchant ID, the merchant used by the customer, the amount used, the purchased product or food and drink, and the date of use are specified (however, the date of use is the current date), and this is tagged The number of points is recorded in the customer database 32 as the store use history of the customer specified by the ID, and the number of points is updated by adding the acquired number of points to the number of registered points (S308).

Check the number of points>

The customer can confirm the number of points possessed by accessing the point confirmation page of the service site and entering the tag ID. That is, when the mobile phone 10 accesses the point confirmation page, the management server 120 reads the number of points corresponding to the tag ID input by the customer from the customer database 32, and determines the number of points. The screen to be displayed is transmitted to the mobile phone 10.

When the customer holds the RF tag 12 over the RF tag reader 26 installed at the member store, the RF tag reader 26 reads the tag ID from the RF tag 12 and sends it to the management server 20. Queries the number of points for the tag ID. In response to this inquiry, the management server 20 reads the corresponding number of points from the customer database 32 and returns it to the RF tag reader 26. The RF tag reader 26 displays the number of returned points on the screen. This allows the merchant to confirm the number of customer points. In addition, the customer may be able to confirm the number of points by using an RF tag reader 26 installed at a member store or a street.

Next, a description will be given of a processing flow in the case of using a point held by a customer. In the present embodiment, as a form in which the customer uses points, the customer accesses the presentation page of the service site provided in the management server 20 and acquires the product. It is assumed that there are two ways: (1) convert the points into money at the cashier of the member store and receive a discount service.

First, with reference to FIG. 9, a description will be given of the flow of processing when a customer accesses a present page and uses a point. When the customer accesses the present page from the mobile phone 10 (S400), a product selection screen for selecting a desired product is transmitted from the management server 20 to the mobile phone 10 (S4002). ). This product selection screen includes a list of products that can be obtained for each point, a selection column for desired products, and an input column for tag ID. The customer selects the desired product from the products that can be acquired within the range of the possession points and inputs the tag ID. The identification information of the selected product is transmitted to the management server 20 together with the tag ID (S404). The management server 20 refers to the customer database 32, reads out the number of points of the customer corresponding to the tag ID (S406), and confirms that the selected product can be acquired with the number of points. After the confirmation, the address and name of the customer are read out from the customer database 32 (S408), and are output together with the name of the selected product on a screen display or a printout (S410). . The output address and name of the customer, product name, etc. are used to deliver the product to the customer. Further, the point number is updated by subtracting the number of points corresponding to the selected product from the number of points registered in the customer database 32 (S412). Further, data including the number of points used for acquiring the product, the name of the acquired product, and the date of using the point is recorded in the customer database 32 as a point use history (S4114).

The source terminal for accessing the present site is not limited to the mobile phone 10, and the terminal may be accessed from another terminal such as a personal computer.

Next, with reference to FIG. 10, a description will be given of the processing flow in the case where a customer converts a point into a monetary amount at a cash register of a member store and receives a fee discount service. If the customer wants to use the point to receive the fee discount service, the customer informs the merchant cashier at the time of accounting. As described above, the cashier checks the current number of points by holding the RF tag 12 over the RF tag reader 26 to read the tag ID (S500), and uses the number of points among them. Ask the customer if they would like to do so. Then, convert the number of points you want to use to the amount and use the converted amount Discount from the price. The number of used points is transmitted to the management server 20 together with the member store ID and the tag ID (S504). Based on the information, the management server ²⁰ updates the number of points of the customer corresponding to the tag ID in the customer database 32, and additionally records the point use history (S506).

Next, with reference to FIG. 11, a description will be given of a process when a customer acquires information such as a coupon using the terminal device 32 with a touch panel. On the display of the terminal device 32 with a touch panel, a search screen for searching for information is displayed in an “initial state”. When the customer specifies search conditions such as a store category and location on this search screen (S600), the search conditions are transmitted to the management server 120 (S602). The management server 20 refers to the homepage database 36 to extract homepages corresponding to the search condition (S604), and includes the name, category, location, etc. of the member store that is the operator of each homepage. The list is transmitted to the terminal device 32 with a touch panel and displayed (S606). Among the displayed member stores, those that issue coupons are marked with a coupon. After entering the tag ID, the customer selects the member store for which information is desired from the above list display, or, if wishing to obtain a coupon, requests the information by selecting the coupon mark ( S608). In response, information indicating the requested merchant or coupon is transmitted to the management server 20 together with the tag ID (S610). The management server 20 reads out the URL of the requested member store or coupon from the privilege information database (S612), and reads out the e-mail address corresponding to the tag ID from the customer database 32 (S614). Then, an e-mail containing the read URL is transmitted to the e-mail address (S616). The management server 20 records the ID and date of the member store or coupon requested by the customer in the customer database 32 as the information acquisition history of the customer.

FIG. 12 shows the flow of processing when a customer requests a coupon and receives the above e-mail, and then uses that coupon. Upon receiving the above e-mail, the customer selects the URL included in the e-mail (S650) to display the desired member store homepage or coupon screen on the mobile phone 10 (S652). By presenting the coupon screen at the corresponding member store, you can receive privilege services such as discounts and gifts. At the merchant where the coupon was used, the tag ID was read from the customer's RF tag 12 by the RF tag reader 26 (S6554), and this tag ID was used to indicate that the coupon was used and that the merchant The ID is transmitted to the management server 20 together with the ID (S656). The management server 20 records the member store ID and the statement in the customer database 32 as the customer's coupon usage history (S658).

As described above, the customer database 32 stores information such as the customer's affiliated store use history, point use history, information acquisition history, and coupon use history. For this reason, based on such information, it is possible to grasp the hobbies and preferences of customers and their changes, so that it is possible to provide the merchant with useful information regarding each customer's consumption behavior. .

Claims

The scope of the claims

1. A system for providing an information distribution service to a portable terminal of a user having an element capable of reading information stored therein in a contactless manner,

The reader receives the element ID read from the element from a reader that is installed in various places such as a store or a street and has a function of reading information stored inside the element that is held close to the element. Receiving means,

Mail sending means for obtaining a mail address corresponding to the received element ID by referring to the user database, and sending a mail including the extracted URL to the obtained mail address as a destination. Information distribution service system.

2. In the information distribution service system described in claim 1,

In the user database, attribute information of each user is further recorded, and in the homepage database, target user conditions regarding attributes of a user targeted by each homepage are further recorded,

The extraction means refers to the homepage database, wherein the location information matches the location of the reader that is the source of the received element ID, and the target user condition is the received element. A system that extracts the URL of the homepage that matches the attribute information of the user corresponding to the ID.

3. In the information distribution service system described in claim 1,

The receiving means receives, together with the element ID, a reader ID inherent to the reader that has read the element ID,

The extraction means refers to a table in which the correspondence between the reader ID and the location of each of the readers is recorded, and specifies the location of the reader based on the received reader ID. Features system.

4. In the information distribution service system described in claim 1,

A store use information receiving means for receiving, from the checkout device of the store, an element ID of a device owned by a user using the store, a store ID unique to the store, and information including a user's usage amount;

Store use information recording means for recording the store ID and the use amount received by the use information receiving means as store use information of a user corresponding to the element ID received by the use information receiving means in the user database. A system characterized by comprising.

5. In the information distribution service system according to claim 4,

The user database records the number of points owned by each user, and stores a correspondence relationship between the amount of money used and the number of points granted for a store corresponding to the store ID received by the store use information receiving means. With reference to the point information obtaining means for obtaining the number of granted points corresponding to the usage amount received by the usage information receiving means,

A system for updating the number of owned points by adding the acquired number of assigned points to the number of owned points recorded in the user database.

6. In the information distribution service system according to claim 5,

Means for receiving point interrogation information including the element ID from the reader;

Owned boin corresponding to the element ID included in the received point inquiry information Means for reading the number of requests from the database and transmitting the read number to the reader, which is the transmission source of the point inquiry information.

7. In the information distribution service system according to claim 5,

Point use receiving means for receiving point usage information including the number of points used, the element ID of the user using the points, and the store ID of the store from the terminal of the store where the points were used,

Point update means for updating the number of points by subtracting the number of points used from the number of points recorded in the user database for the user corresponding to the element ID based on the received point use information. And a system characterized by the following.

8. In the information distribution service system according to claim 7,

A system comprising: a unit that records a point use history of a user corresponding to the element ID in the user database based on the received point use information.

9. In the information distribution service system described in claim 1,

Information request receiving means for receiving an information request including the user's element ID from an information search terminal installed at various places such as a storefront or a street;

URL acquisition means for referring to the homepage database and acquiring URL of a homepage corresponding to the received information request,

Means for referring to the user database to obtain a mail address corresponding to the received element ID, and transmitting a mail including the obtained URL to the obtained mail address as a destination. System.

10. The information distribution service system according to claim 9, wherein the homepage recorded in the homepage database includes a coupon page that provides a coupon that can be used in a store. When the received information request is a coupon request, the URL obtaining means obtains a URL of the coupon page.

11. The information distribution service system according to claim 10, wherein:

When the coupon is used in a store, the coupon usage information including the device ID of the user who used the coupon, the number of points used, and the store ID of the store is received from the reader installed in the store. Means,

Means for recording a coupon use history of the user corresponding to the element ID in the user database based on the received coupon use information.

12. The information distribution service system according to any one of claims 1 to 11, wherein the element is an RF tag or a contactless IC chip.

1 3. An information distribution service system that provides an information distribution service to the portable terminal of each user having an element capable of reading information stored therein in a contactless manner.

A reader which is installed in various places such as a store or on a street and has a function of reading information stored inside the element held in the vicinity, and a computer system communicably connected to the reader. The computer system comprises:

The reader is installed at various places such as storefronts and streets and has a function of reading out information stored inside the element held close to the element. Receiving means for receiving the element ID read from a child,

Mail sending means for obtaining a mail address corresponding to the received element ID by referring to the user database, and sending a mail including the obtained URL to the obtained mail address as a destination. Characterized information distribution service system.

14. A method for providing an information delivery service to a portable terminal of a user having an element capable of reading information stored in a non-contact part in a non-contact manner, wherein the computer comprises:

A reader having a function of reading information stored inside the element placed in the vicinity of a store or on the street of a store, and holding the element over the vicinity, reads the element ID read from the element by the reader. A receiving step for receiving;

For each homepage, referring to a homepage database in which the URL of the homepage is associated with the location information indicating the location related to the information presented by the homepage, the location information is transmitted from the source of the received element ID. Extracting a URL of a homepage that matches the location of the reader,

For each user, an e-mail address corresponding to the received element ID is acquired by referring to a user database in which an element ID unique to the element possessed by the user and an e-mail address are recorded in association with each other. A mail sending step of sending a mail including the obtained URL to the obtained mail address as a destination, and an information delivery service method.

15. A program for causing a computer to execute the method according to claim 14.

6. A recording medium on which the program according to claim 15 is recorded.