WO2002073571A2

WO2002073571A2 - Advertising medium

Info

Publication number: WO2002073571A2
Application number: PCT/AT2002/000076
Authority: WO
Inventors: Karl Stagl
Original assignee: Karl Stagl
Priority date: 2001-03-13
Filing date: 2002-03-08
Publication date: 2002-09-19
Also published as: EP1430465B1; DE50202147D1; ATA3942001A; WO2002073571A3; AT412178B; EP1430465A2; AU2002237100A1

Abstract

The invention relates to a novel advertising medium comprising at least one large-advertising surface element carrying an advertising message or similar and/or enabling visualisation of opto-visual advertising message or similar. Preferably said large-advertising surface element is detachably arranged on a support structure, secured or mounted or fixed therein. The invention is characterised in that the support element structure is provided for a large advertising surface element (50) arranged at least in a flat manner, for a plurality of flat or large-scale large advertising surface elements (5) and is filtered with at least one large transport container (1), particularly with edge reinforcements and reinforcing frames (2) or sections or parts (20) thereof, or is formed by a container and/or a container frame cluster (100) consisting of a plurality of large transport containers (1, 1') arranged laterally and/or on top of each other, particularly by the edge reinforcing frames (2) or sections (20) thereof.

Description

advertising

The present invention relates to the field of large-area advertising which has become increasingly important and increasingly used in recent years, the use of three-dimensional and, if desired, viewable from all sides becoming more and more important. At the same time, there should be a high degree of flexibility with regard to changing the advertising message, specifically in terms of time and / or location.

It has been known and customary for a long time to operate large-area advertising in a wide variety of forms, with buildings in the broadest sense, i.e. bridges, towers, apartment buildings and the like, their walls, their roofs and the like as carriers of the advertising areas. have been and will be used to record and reproduce advertising messages. For example, Recalls that windowless walls on buildings, such as firewalls in particular, have long served as advertising spaces, whereby these are provided with a fixed and mostly constant advertising message for a long time.

In recent years, it has also become increasingly common to use such surfaces themselves or as a background for light and laser projection surfaces and to project the advertising messages from a projector onto them, which means that they can be quickly adapted and also easily changed Allows advertising message. This form of advertising enables the use of moving images, e.g. of promotional video clips and the like.

Often for such projection surfaces, but also for rigid panels with advertising messages, LED panels or the like. brought their own supporting and scaffolding structures to the erection, but considering the effort, the disadvantage of being tied to a location, e.g. mostly over a long period of time.

Furthermore, in view of the fact that the flooding of the consumer with advertising messages is taking on ever greater dimensions, both in terms of time and space, it has become common to place advertising space in places which have hitherto not been used for this purpose, with the requirement that the space should then be used as far as possible to be conspicuous, which manifests itself in particular in dimensioning such advertising spaces as large as possible and, if desired, also ensuring that the installation of the advertising space even has a space-consuming structure. So it is e.g. In recent years, it has become customary to cover scaffolding for the renovation of high-rise buildings with fine-meshed nets and use them as large advertising spaces, whereby the daylight necessary for the work is retained and the actual construction activity is nevertheless concealed.

Furthermore, it has long been customary to operate large-area advertising with the aid of large-sized advertising or display boards, with mostly relatively complex ones in particular for reasons of stabilization against wind pressure Scaffolding structures are used. Standardized connecting elements make it much easier to set up such support structures today, but in any case it requires the production of foundations or anchors in the ground and often also stabilization by means of guy ropes or the like. Another option for time-limited advertising of large areas is the use of geographically and topographically or otherwise distinctive points in the landscape, such as steep slopes, rock walls, rock needles, embankments or the like, which serve as documents for the same spanning advertising media. -Textiles or the like. Last but not least, it should be mentioned that it has also become common, time-limited

To operate large-scale advertising, e.g. in the harvest season the like in large numbers and easily stackable straw or hay packs to large cuboids or the like. are stacked and stacked on top of each other, which are then used as a base or carrier for large-area foils carrying advertising messages. This type of beams, which are assembled in a type of modular construction, have the advantage that they can be assembled and disassembled relatively quickly, although the manipulation effort is still relatively large, but they have the disadvantage that on the one hand they are only used for Harvest time or mowing, i.e. available in summer and autumn and, on the other hand, tend to rot, so that they can usually only be available for a limited time as advertising message carriers.

The present invention has set itself the task - in particular for time-limited and location-flexible mobile large-format advertising - to provide a carrier system for large-scale advertising messages which is large in size from the outset and, in the case of the requirement for enlargement, easily too large three-dimensional bodies Served module-like assembled individual carrier units, these carrier units are by no means constructed separately for the purpose of carrying advertising messages. Rather, the carrier units are to be formed by conventional constructions which are available in practically unlimited dimensions, and moreover, they should also have sophisticated and fully functional manipulation and transport logistics at their disposal.

The present invention thus relates to a new advertising medium with at least one - at least on one side a material opto-visual advertising message, information, warning or the like, in the form of printing, painting, spraying, gluing, clipping or the like. supporting and / or for the projection or visualization of a virtual or immaterial visual advertising message or the like, in the form of lamp or diode raster images, such fonts, video images. video fonts, light or laser image or - Font projections or the like, provided advertising space element made of a transparent, translucid, translucent, opaque or light-reflective, elastic, flexible, rigid, multilayered or complex material, from the group Polymer (composite) film (s), nets, tarpaulins, textile, nonwoven or paper web (s), sheets,

Panels, panels, panes, (screen) screens, screen (s), reversible prism board (s), lamp and

Light emitting diode grid wall (walls), (liquid crystal) screen or video wall (walls),

- which advertising space element, detachable, arranged on a support structure, fastened, connected to it, held by it, mounted on or within it,

This new advertising medium is characterized in that

- That for an at least flat, and if desired, extensive, arranged

Large advertising space element (5) and / or for a plurality of supporting structures provided in a flat or in a spatial context with respect to one another individual advertising space elements (50)

- With at least one large transport container (1), or with its

Edge stiffening and reinforcing frame (2) or sections or parts (20) of said frame (2) or by one of a plurality of laterally arranged and / or one above the other arranged or stacked

Large transport containers (1, 1 ', 1 ", 1'", ...), or their edge stiffening and

reinforcement frame (2) or sections or parts (20) thereof formed - container cluster or container frame cluster (100) is formed.

At this point it should not be left unmentioned that, of course, it has long been customary to use the wall elements of conventional transport containers, such as steel, storage,

Ship, train or the like -Containers, with messages, be it about the content of the

Provide containers and their producers or via users, landlords or owners of the containers, however, this information or advertising messages, because they e.g. are formed by appropriate application of paint or by gluing on the fixed container walls, not quickly and flexibly replaceable and / or in no way with little

Remove effort. Either painting over or overmolding is possible, which is particularly cost-intensive, or else such a film has to be stuck on again - usually after removal of a previously existing self-adhesive film. The corrugations of the container walls complicate the work and in any case disturb the visual impression of the advertising message.

Basically, it should be noted that the containers provided for the purpose according to the invention, in particular their three-dimensional frame as the basic module of a structure for a large-area advertising message, have the advantage of the large dimension, which means that a single container, regardless of whether it is within a urban context or freely in the landscape, e.g. in the vicinity of an event location, a traffic area, possibly also an air traffic or entry and departure lane or the like., the character of one, the attention from there or past has moving solitaires to a high degree. This effect can be achieved by simple additive or multiplicative Stringing and stacking or the like. the container or container frame can easily be multiplied.

It is particularly helpful that, as is known, routine transport logistics can be used practically anywhere for picking up, transporting and storing containers. Another special advantage is that a separate preparation of the subsurface or a foundation for the installation of the container, apart from possibly placing underlay boards, boards, wedges or the like, is not necessary as a subsurface, even if it is set up on unconsolidated floors , This also ensures that after the removal of such an advertising carrier container frame used according to the invention, there are practically no traces of its existence and installation, be it on or in a paving, road surface or in the open landscape.

In the simplest form, the process of setting up the new advertising medium on a container frame basis can take place in such a way that, after a corresponding agreement with a property owner, an authority or the like. and after transport has taken place at a clearly visible location e.g. only an advertising container according to the invention is set up, of which at least one "open" side surface through an advertising medium surface, such as e.g. a corresponding film, plate or the like, suitable for generating an advertising message or provided with the same, is filled in or spanned. Usually, the individual container frame parts with one or more missing side wall (s) are first transported, set up on site and then the actual advertising film or the like. suspended in the container frame, clamped, fastened to it, or the like.

As already briefly explained above, the large advertising space made available for an advertising message can be arbitrarily enlarged by simply stacking several containers or container frames next to one another and above one another, so the use of "container module elements" according to the invention means that the supporting structure for the advertising space can be expanded by means of modules Construction can be designed and enlarged in any direction. Within the scope of the invention it is - as specified in detail in A n s r u c h 2

- Particularly preferred to use containers in which at least one or one of the number of container walls corresponding to the visibility of the advertising message is removed, so that in extreme cases, e.g. when positioning a free-standing advertising container on a square, in a pedestrian zone or within a motorway junction or the like. In the vicinity of the airport, such an advertising container is only formed from its upright and upright horizontal frame edge rails, which project from the container base support structure with the base plate. Within the frame edge rails, or covering them or several of them, the advertising surface can then be pulled open or fastened or the like. his. It should be noted here immediately that it is not necessary to arrange the advertising spaces between the frame rails defining the edges of the container, to clamp them there or the like, but that it is entirely possible, for example, in the case of a textile and / or film-like advertising space, an entire , possibly including several container frames, frame construction, that is to say to cover the frame rails with the advertising surface.

In view of the large number of possible variants and the importance of light, laser light or video-supported advertising, it is particularly advantageous within the preferred embodiment of the invention that has just been explained if the large advertising surfaces consist of a translucent film, mesh or textile material or but are formed from at least one panel or pane or from one or more panel (s) made of a translucent, opal or light-conducting material and if at least one conventional image or film projector or video projector is arranged inside the container frame or container frame of a cluster is from which a fixed or moving advertising message or the like. according to the back-projection principle on the back or inside of the film, disc, panel or the like. is projectable, this message due to e.g. opal light transparency, light conductivity or the like. the material appears to the viewer from the outside as a luminous, sharply defined poster or film surface, for which reference is made in detail to the first-mentioned embodiment of the A n s p r u c h e s 3.

A further, less complex second embodiment of the advertising medium according to the invention consists in a combination of container frame and translucent or translucent advertising film, which is provided with a fixed advertising message on its inside and / or outside right from the start, but this combination of container frames and within the same or possibly spanned advertising space is supplemented by a surface lighting device inside the container.

It should be mentioned at this point that not all of the space that is free within a container frame side surface is only of the, e.g. must be ingested by a rear projection film or screen held detachably connected to the container frame. It may well be provided that the rear projection screen takes up only a part of the available area and is designed, for example, in the manner of an opal shop window in a corresponding section of a frame-filling wall formed by one or more opaque panel elements.

It should also be mentioned here that in the event that the projection surface is only partially captured by the projector's light cone due to the projector's short distance from it, the distance between the projector and the screen is achieved by appropriate arrangement of at least one mirror or mirror film on can be enlarged in a virtual manner so that a desired full illumination of the screen is achieved.

With such an advertising medium, it is not only possible to publicize static advertising messages over a large area, but all means are available which enable advertising messages in the form of successive images, films, video clips or the like. So it is the new advertising frame container in this particularly preferred variant by the image or film projection device, e.g. especially supplemented by a video projector.

As for a preferred type of light transmission surface, which is spanned or fastened within the container frame, there are a large number of options open today in this area and in addition to the conventional front and rear pro foils or panels, there are the new projection panes or panels of the company "Screen Tech" in Itzehoe, Germany, particularly emphasized on the basis of polyacrylic, as mentioned in claim 4. The projection screens are preferably made of an opal one-component acrylic material, which preferably has no coating on the surface, which makes the screen extremely scratch-resistant and weatherproof. The projected image is created inside the pane and is optimally scattered by the opalization, passed on from the pane to the outside, so that the luminance only drops from 100% to about 42% at exit angles between 0 ° and 30 °. It is particularly preferred if, as in A n s r u c h 5, the first

Form of training provided, the light source in the interior of the advertising container is formed by one or more spotlights, floodlights or the like, which ensures uniform illumination of the advertising surface illuminated by them from the inside. The headlights can advantageously be supported by mirrors or mirror combinations in order to achieve particularly uniform surface illumination.

Additionally or alternatively, provision can further be made to supplement or replace the headlights just mentioned in the interior of the advertising container container frame with light boxes, as can be seen from claim 5 in the second embodiment, or if partial surface illumination is required, to position these light boxes at the locations to be illuminated.

Of course, the invention is not limited to illuminating or illuminating advertising spaces from the inside of the advertising container frame. Rather, incident light illumination, as is evident from claim 6, can be provided in the same way, the lighting elements being directed towards the advertising space, are advantageously detachably fastened to at least one of the container frame rails, a carrier rail on which light floodlights or spotlights aligned at a respective distance from one another and in a suitable radiation direction are very useful. Of course, it is also possible to use the lighting device independently of the Advertising container frames to be arranged, e.g. at a certain distance from the same, on the ground, on a building wall, on a mast or the like. to assemble.

As for the care of those mentioned in claims 5 and 6 just discussed

Lighting or projection devices, ie lamps, floodlights, headlights, (video) projectors or the like, with electricity, it has proven to be advantageous to the

Roofs of advertising media containers, photo voltaic cells or the like. to assemble which

- Connected to the corresponding power storage units within the container frame

- At least a contribution to the headlights or the like. can achieve the required energy consumption, as is disclosed in the first variant of A n s p r u c h 7. Is e.g. one of the side walls of the container on a e.g. not easily visible side, it is additionally or alternatively in a second embodiment of claim 7 favorable to provide an entrance or entrance door therein so that the facilities and their accessories located inside the advertising medium container can be easily maintained. If all four sides of the container are covered with advertising space, it is favorable to use such an entry option, e.g. a hatch with a climbing aid to provide in the roof of the container.

As for the connection of the advertising surfaces, i.e. the foils, panels or the like. with the container frame rails or their attachment to the same, there are practically no limits. In the first variant, some fastening elements preferred in the context of the present invention are listed in the first variant. In the simplest case, eyelets on the edge of an advertising space to be stretched and eyelets that can be threaded there on the container frame itself or on an eyelet frame to be fastened in or on the container frame are possible, in which case e.g. a holding and tensioning rope is threaded in a zigzag pattern through the eyelets of the advertising surface and frame and the advertising medium film is tensioned by a corresponding pull on the rope.

However, tensioning ropes can also be provided along mutually parallel frame rails and corresponding rings on the edge of the advertising medium film, so that the advertising medium film can be pulled or pulled up along the tensioning cables, similar to large flagpoles.

Furthermore, it can also be provided that the advertising film has edge reinforcements which can be drawn into a corresponding profile rail having an undercut cross section.

When installing rigid panels, such as light-translucent, such as frosted glass-like or light-guiding panels for rear projection, light-emitting diode panels and the like. There are also practically no limits when it comes to attaching them to the advertising container container frame, if only care is taken to ensure that there is sufficient mechanical stability to withstand any strong wind pressure that may occur. Claim 12 discloses a further additional or alternative design variant, according to which it is provided to manufacture the large advertising surface elements from flexible film or textile materials, the edges of which are either themselves formed with thickenings or reinforcements or have such edge reinforcements in the form of edge edging. Such edge reinforcements, in conjunction with the cooperating with them, even mounted on the container frame and having a cross-section corresponding to the respective cross-sectional shape of the welt, has a cross-section which ensures a very fast and effective assembly of the foils for the fastening of the advertising foils. The stability of the foil holding the keder / keder rail system is particularly secured by the keder rail engaging at all points on the reinforced film edge and therefore an extremely effective stretching of the film is possible with practically no arcade or wave formation, which significantly increases the aesthetics of the advertising space. As can be seen from claim 9 in a first embodiment, two types of connection of film or its edge piping and the piping rails on the advertising container container frame are particularly preferred, namely piping rails which are arranged such that their slots in the direction of the film extension, Thus, the direction in which the container walls normally extend is aligned and those in which the opening slots for threading the welt of the film in the welt rail are aligned transversely to the main extension of the film, so that the same in the region of their welt to the welt rail or is bent towards the receiving slot; which brings an additional stabilization of the connection between the container frame and the advertising film. It is preferred in the context of this piping-piping rail solution

Claim 9, alternatively or additionally to ensure that at least one of the welt rails, but preferably two mutually perpendicular keder rails of a side face of the container frame in parallel to the respective container frame rail can be moved away from or towards the same and at a desired distance can be determined by it, so that a problem-free stretching of the advertising film between mutually opposite welt rails is made possible.

As already indicated above, particularly simple and mechanically stable design variants of fastening the advertising foils to the advertising container container frame according to the A n s r u c h 10, which function approximately according to the type of closure of truck tarpaulins on the side walls, can be advantageous.

Particularly preferred within the scope of the invention is an embodiment of a frame according to Claim 11 for holding an advertising film, projection film, or a projection screen, advertising panel or the like, for example, which is stretched between keder rails, and which is essentially designed such that it - in the same Way like at usual connection of two containers to each other for their stabilization - can be "strapped" to an advertising medium container frame according to the invention without special tools and with little effort, so to speak.

This connecting frame can preferably be composed of the usual container frame rails or columns and their corners.

Particularly few changes to the frame rails of the advertising medium container are necessary if a separate frame or stenter frame is provided for the large advertising area, which is only to be arranged within the frame rails of a respective container side surface or on the frame rails themselves, as disclosed in A n s p r u c h 12.

It should be pointed out at this point that the essence of the invention relates to the use of containers, at least partially freed from its side walls, that is to say from their frames, but that it is connected to one another and stacked full-wall containers in connection with the preferably used container frames within a container cluster also belong to the present invention if they are used as a carrier or as part of a carrier construct for advertising space.

The stacking, i.e. the arrangement of at least two containers or, in particular, container frames in a container frame cluster, has, as has been shown, a previously unexpected problem that arises from the fact that the otherwise the stability of containers and their Rigid side walls of conventional containers securing the frame are removed and the frame can warp approximately parallel in epipedic form in the form of spatially adjoining parallelograms with greater load, with which the stability, in particular the lower layers of container frames of a cluster, can be endangered, so that under certain circumstances it can such a container frame cluster serving as an advertising medium can actually collapse. Such a destabilization due to the container side walls at least partially removed from the container frame can be reinforced by the fact that flexible advertising medium foils are often used instead, but the area is the same size as that of the stabilizing walls, which means that they are the same as the wind pressure are exposed.

Here, claim 13 with the container corners / floor connecting rods described there offers a simple and particularly effective solution to the problem, which is characterized in that these stabilizing rods at the same time also for suspension, assembly or the like. of headlight rails, for the attachment of light or video projectors or the like, can be used, with which they can take on various multifunctional functions. The container frame stabilizing rods are advantageously made of a profile (hollow) material. One of the Stability-promoting type of arrangement of the anchoring of the stabilizer bars on the container floor can also be found in claim 13.

Last but not least, a tensioning frame as shown in claim 14 represents a preferred accessory for the new advertising medium system based on container frames, whereby it should be pointed out here as a precaution that such tensioning frames are not only attached to an advertising medium container of the type previously described must be bound, but these can be attached in the same way to any supports, support frames, walls or the like. The particular advantage is that one and the same frame is suitable for the container frame as well as elsewhere without any problems.

Another essential object of the invention is the novel use of conventional transport containers or of their frames for advertising, for which reference is made to the address 15.

The invention is explained in more detail with reference to the drawing. 1 shows an oblique view of one with a total of 18 containers or

2, a top view of or an insight into an advertising medium according to the invention formed with only one container frame, FIG. 3 likewise a top view of and at the same time an insight into a differently designed container frame advertising medium, FIG. 4 in an oblique view of a lighting box that can be arranged within an advertising container frame, FIG. 5 again a top view of and an insight into a container frame advertising medium according to the invention provided with advertising medium foils, FIG. 6 the oblique view of an advertising medium container frame that can be illuminated from the inside According to the invention, Fig. 7 is a plan view of a spatial arrangement of a total of six advertising medium containers, that is, on such a cluster, Fig. 8 is a schematic side view of three stacked advertising medium container frames, the front of which with a large 9 are a top view of a further arrangement of advertising container container frames, in which case a total of five advertising containers are spanned with an advertising film over the corner edge of the cluster they form, FIG. 10 shows a total of advertising container container clusters 3 x 3 container frames stacked one above the other and next to one another, which are covered overall by a large-format film or by a projection film for incident light projection, Fig. 11 is a front view of an advertising medium container frame with its own welt rails arranged on its frame rails, between which an advertising medium film is stretched 12 shows a schematic sketch to demonstrate how, according to the invention, the advertising carrier film can be stretched within the carrier frame, FIG. 13 shows a further detail on the type of fastening of the advertising carrier film to the container frame or to one of its rails, 14 the side view of an embodiment variant of the invention with the Container frame rails arranged or connected to the same keder rails, between which the advertising medium film is stretched, Fig. 15 essentially a horizontal section through an all round laterally open advertising medium container frame, which carries on all four side surfaces advertising medium films, which itself with the frame rails 16a and 16b details of a tenter frame system within the scope of the invention, which is also formed with edge piping on the advertising carrier film and keder rails, FIGS. 17a and 17b show a different type of fastening of the advertising carrier film, these 18 is an example of a keder rail which can be changed in its position, FIGS. 19a and 19b show a section through another advertising space stenter system which can be used in the context of the invention, and a Detail of the same, di FIG. 20 shows the sketch of a further form of an advertising film tenter frame system, FIG. 21 shows a connecting frame that is easily attachable to the container frame and is compatible with the same, FIG. 22 shows a fastening clip for this type of connecting frame, and FIG. 23 shows one Oblique view of a container frame equipped according to the invention with an inclined bar stabilization and suitable for the construction of highly stable advertising medium clusters according to the invention.

1 shows a container frame cluster 100 which is connected to a total of eighteen, e.g. by means of container connecting clamps or pliers, connected and thereby stabilized in the composite containers 1, 1 ', 1 ", 1"' .... is formed. The bottom row of a total of six containers can be formed by conventional containers with walls. In total, these six lowest containers form a base zone. In each case two floors of container frames which are open seamlessly at least towards the viewer form the supporting structure for an overall advertising medium film 5 carrying the advertising message 9, which in the present case has a total of twelve containers 1 ', 1 ", ... and that of the same formed front corner edge is stretched, for its tension, for example - as just indicated - an eyelet stranding 6 or the like, for example similar to what is customary in truck tarpaulins, can be provided for holding and tensioning the film or the films with their edges are drawn into long welt rails attached to the successive frame rails 20.

On the upper cover surfaces 405 of the uppermost containers 1 ", ... of the container frame cluster 100, photovoltaic cells or sun cells 76 are arranged, which supply electricity to a power store (not shown) inside the container cluster 100, from which the for the lighting of the advertising message 6 or the film 5 in the evening and at night provided, from the upper edge of the uppermost containers 1 ", ... light flooders 75 can be supplied. Switching on these floodlights can be done easily with the help of a twilight switch by radio or the like. respectively. Fig. 2 shows - with otherwise constant reference sign meanings - a view from above into an advertising medium container 1 according to the invention with three intact side walls 402, 403, 404 between the edge rails 20 of the container frame 2. A long side wall is removed and in the present case by a between two corresponding frame rails 20 belonging to the frame 2 of the container 1, stretched advertising medium films, in the present case, for example, a rear projection screen or film 50 replaced. The side wall 404 has an access door 48 for maintenance and possibly operation of a widescreen or inside the container 1. Wide-angle (video) projector 71. Above the door there is an air-conditioning system 47 'and vis-vis on the inside of the wall 402 a heating device 47 which prevents overheating or undercooling of the container interior, so that sensitive devices, such as projectors and video projectors in particular, are located there , do not suffer thermal damage. The (video) projector 71 for the internal projection of films and images is connected to a power supply cable 79 from an external power socket 791. If - as shown - the distance between the rear projection screen and the projector is extremely small, the light path can be virtually extended using a mirror or mirror combination.

The container 1 shown in FIG. 3 differs insignificantly from the container according to FIG. 2, only here a narrow side wall has been removed and replaced by a single wall advertising film 50, while the remaining side walls 401, 403 and 404 have been retained are. Analogously to FIG. 2, here a conventional one - that is, no widescreen projector 71 with a cable connection 79 to the external power socket 791 is provided, furthermore a heater 47, an entrance door 48 and an air conditioning system 47 '.

The lighting box 73 shown in an oblique view in FIG. 4 essentially consists of a metal box, preferably made of metal, with fluorescent lamp socket strips 731 arranged opposite one another, between which spaced apart fluorescent tubes 730 extend. Advantageously, these fluorescent tubes 730 can be displaced in parallel, so that areas with more intensive and areas with less intensive illumination can be formed. The rear wall 735 of the fluorescent bar box shown is preferably coated on the inside with a matt reflective white in order to increase the luminous efficiency. It is particularly practical when the fluorescent tube box 73 with rollers 736 or the like. is equipped to easily move it from one position to the other in the advertising container 1.

Of course, vertical stranding or the like can also. be provided in the container 1 in order to make the fluorescent boxes 73 also adjustable in height position within the container 1.

5 provides an insight into the interior of an advertising medium container 1 designed according to the invention. Its roof surface 405 has a roof hatch 4051, via which the access for the maintenance of the interior of the container 1 is provided existing equipment is enabled. In the same way, and this is expressed in brackets in the drawing, a floor hatch 4061 can be provided in the floor 406 of the advertising medium container when it is jacked up or resting on container legs.

In the container 1 shown here, all four side walls on the side surfaces 401 to 404 have been removed and replaced by corresponding individual advertising carrier foils 50, which are fastened at their edges via separate strips 60 fastened to the container frame rails or columns 2, 20. The foils 50 carry the advertising message 9. In the interior of the container 1, fluorescent tube boxes 73 of the type shown in FIG. 4 are arranged in a row such that uniform illumination of all advertising medium foils 50 on all side surfaces of the container 1 is ensured from the inside , The foils 50 are equipped at their edges with piping 51, which are drawn into piping rails 61, which are arranged running along the frame rails or columns 2, 20.

Fig. 6 shows - with otherwise constant reference sign meanings - again an advertising medium container 1, from which the two side walls 401, 402 are removed and each by a translucent or the like. Advertising medium film 50 are replaced. The same is again fastened to the rails 20 of the container frame 2 by means of a fastening system 6, not shown in detail. Inside the container 1 there are three headlights 72 directed towards the viewer and one towards the side, which can be connected to a power supply source via cables 79 and the external connector 791.

Also visible here is a roof hatch 4051 in the container roof 405, which serves to access its interior for maintenance purposes and equipment. The container frame corners 22, which close the upright frame rails 20 - also called container columns - and are equipped with openings 23 for the connection with containers to be connected, are clearly shown here.

Fig. 7 shows - with the same reference numerals meanings - in plan view an advertising medium container cluster 100, with a total of six containers, which are positioned over two corners and the three forward-facing containers are jointly spanned by a large-format film 5 and here only by way of example the narrow side wall of the container 1 "does not have such a film but is a conventional container wall and the two subsequent containers 1 '", 1 ^ιv directed towards the side each have an individual advertising film 50, while the container finally set up again around the corner 1 ^{v has} an advertising medium film 50 only on its narrow side. A total of 15 m in each case is available on the long sides, that is to say forward and to the side in FIG. 7, for one or more advertising messages.

The container casing 100 shown in FIG. 8, again with the same meanings of the reference numerals, formed with three large containers 1, 1 ', 1 "stacked one above the other carries the respective outer frame rails 20 of the lower and the lower upper container 1, 1 "a support and tensioning frame 6 formed with frame rails 60 for the cross-container advertising carrier foil 5 carrying the advertising message 9. It should be emphasized at this point that any usual type of fastening of the holding and tensioning rails 60 to the frame 2 the container 1 and 1 "comes into question. The advertising medium container system shown in FIG. 9 - with otherwise the same reference sign meanings - is formed with a total of six individual containers 1, 1 ', 1 ", 1"', 1 ^1V , 1 ^v formed in a corner arrangement, wherein a total of five containers 1 to 1 ^ιv a large-area film 5 is tensioned with advertising message 9 and over the last container 1 ^v a single container film 50th

Overall, the advertising medium container system shown in FIG. 9 enables advertising space of approximately 15 + 18 = 33 m width, the advantage of the spatial arrangement and, as with all other arrangements shown, in particular that of full mobility being given. Optionally, for example, the container 1 ^v compared to the front of the rest of the container 1 '"and also 1 ^ιv back or displaced forwardly be disposed.

10a and 10b schematically show a cluster 100 of a total of 3 x 3 containers 1 to 1 stacked one above the other and one above the other, with the ^{reference symbols meanings remaining the same} , FIG. 10a showing how a base zone is left free Over all of these containers or their frames 2, 20, an overarching large-area advertising film 5 with a size of approximately 15 x 7 m is stretched, which bears an advertising label 9. At the edges, the large film 5 is only indicated in the drawing holding rails 60 fastened to the container frame rails 20. Fig. 11 shows a variant of the many possibilities for clamping one

Single advertising film 50 with an advertising message 9, the edges of the film 50 being connected to edge-holding rails 60, preferably welt rails 61, or being suspended in the same. The holding rail there is riveted to the container frame 2 on the upper container frame rail 2, while the side rails and the lower rail 60 are fastened, for example, to angles 63, not shown, for example made of aluminum, which are preferably attached to the frame rails 20 arranged thread, threaded rod or the like. can be adjusted and fastened relative to each other with adjusting nuts, each in a parallel position to the frame rails 20, as a result of which the advertising carrier film 50 can be stretched tight. In Fig. 12 - with otherwise the same reference numerals meanings - it is shown how 1 ropes 56 are tensioned along a container narrow side and parallel to the lateral, vertical frame rails or columns 20 of the container and as on one over rollers 613 by means of cable 651 in its height adjustable keder rail 61 an advertising medium film 50 with inscription 9 is attached, both of which Longitudinal edges are provided with openings 503 with eyelets through which rings, for example rubber rings 556, are drawn, which in turn each span one of the two laterally tensioned steel cables 56.

On the bottom side, the film 50 is held by a fixed lower keder rail 61 which is not adjustable in height. The material of the welt rails 61 can advantageously be aluminum, the material of the advertising carrier film 50 e.g. a net vinyl, a vinyl tarpaulin or the like.

The two lateral guide steel cables 56 can be tensioned by means of turnbuckles 561, so that a “ripple” of the advertising carrier film 50 is avoided. Fig. 13 shows - with otherwise constant reference sign meanings - a particularly simple way of attaching an advertising medium film 5 or 50 to a rail, e.g. a holding frame 60, a plurality of openings 503, preferably reinforced by the opening edges protecting eyelets, being arranged at the edge of the film, said openings being drawn over the U-shaped eyelets 603 projecting from the rail of the frame 60. To hold the film 50, a stranding 56 is provided, which is pulled through the U-shaped eyelets 603 on the frame 60.

Fig. 14 shows - with otherwise the same reference numerals meanings - schematically, on the two rails 20 of a container frame 2 of a container 1, an essentially oval profile, with a continuous slot opening 611 each having a continuous slot opening 611, and a piping rail 61 of this type is connected to the lower rail 20 of the container 1 by means of a holding bracket 63 through which a threaded rod 64 passes, the adjusting nut 65 securing lock nuts 65 making it possible to change the distance a between the piping rail 61 running parallel to the frame rail 20 and the frame rail 20 there, so that when the angle 63 is screwed down, the film 50 is tensioned.

It can be clearly seen how, in the case of the lower welt rail 61, the slot 611 for the film 50, which carries the piping 51 threaded into the welt rails 61 at its edges, is oriented in the direction of the extent of the film 50, while the slot opening 611 is oriented at the other - In the drawing, the upper frame rail 20 attached keder rail 61 is aligned transversely to the film 50, so that it is bent at approximately the right angle at the edge of the slot opening 611.

If the two rails 20 represent upper and lower edge rails, the welt rail 61 there may be riveted to the upper edge rail, for example, while the lower edge welt rail e.g. is riveted to the angle 63, which is usually made of aluminum. The vinyl tarpaulin 50 can preferably be set up for backlight lighting and has a thickening, in particular a welt 51, at its edges.

With the same meanings of reference numerals as in FIG. 14, FIG. 15 shows a horizontal sectional view of an advertising medium container having a single-surface advertising medium film 50 on all four sides, in which in this FIG In the embodiment shown, all the welt rails 61 can be variably adjusted in their spacing a to the frame rails 20 via adjusting nuts 65, threaded rods 64 and holding brackets 63, and thus the advertising carrier foils 50 threaded into the welt rails 61 by means of their edge piping 51 can be tensioned as desired. In order to avoid a disruptive light emission in the gaps between the welt rails 61 and the container columns or rails 20, as indicated in FIG. 15 only at the bottom right, the angle columns covering the container columns 20 towards the outside and pulled over the light outlet slots mentioned can be Cover plates 250 may be provided.

The detailed sketch in FIG. 15 shows how the piping 51 can be reinforced by an internal piping rod 52.

16a and 16b show - with otherwise the same reference numerals meanings - a further preferred form of a stenter construction for tensioning a likewise with an edge piping 51, but here fastened on a keder rail band 510 fastened to the edge of the film 50 50. Keder rails 61 are provided here other than in FIGS. 14 and 15, the

Cross-sectional shape is shown in more detail in Fig. 16b. They have on one side the slot 611 with an undercut cavity for the pulling in of the piping 51 of the film 50 and on the other side an undercut which cooperates with the head of a screw fitting therein, the threaded shaft 64 of which passes through the slot opening 612 of this undercut and also by means of adjusting nuts 65 on an example on the container frame 20 or on its own holding frame 60 to be fastened to the same holding bracket 63 are adjustable in their parallel distance to the respective frame rail 20.

With a suitable choice of the size ratios, this construction can ensure that - seen from the outside - the welt rails 61 can be arranged "behind" the frame rails 20 of the container 1, so to speak, so that their existence is not noticeable.

The arrangement of the piping rails 61 according to FIGS. 17a and 17b brings this advantage just discussed, but the simpler construction shown there does not, however, allow the film 50 to be re-tensioned, which, moreover, here also has a piping tape 510 with piping welded to its edges 51 is formed, offers.

Fig. 18 shows - with otherwise the same reference numerals meanings - essentially a similar construction to the types shown in Figs. 14 and 15 in detail, here the clamping path s, which gives the possibility of parallel displacement of the welt rail 61 for tensioning there Vinylplane 50 for backlight projection offers is located.

19 shows an own tenter frame system which is not necessarily bound to a container frame carrier system 2, 20 and which is particularly suitable for pulling on a projection advertising carrier film 50. It also looks at brackets 63 which in the present case are attached to the frame rails 20 of the container 1, arranged, approximately trapezoidal, hollow stenter profile rails 652 with lugs 6521 extending distally outwards, over which an advertising medium film 50 is stretched, which in turn is clamped over - the edges holding - edge bracket 654 or the like. by means of band screws 653 or the like. are equipped for smooth stretching of the film 50.

20 shows only schematically - with otherwise constant reference sign meanings - how frame rails 60 which are independent of one another can be arranged by means of cable tensioning guides 565 for pulling on a film 50 which in turn is suspended in welt rails 61. 21 shows one which is particularly preferred in the context of the invention

Embodiment of a connecting frame 260 that is independent of the frame 2, 20 of a container 1, but can be connected to the same in an extremely simple manner, which in turn has all for attaching an advertising panel, pulling on an advertising medium film, a projection film or the like. necessary components, such as screw shafts, nuts, piping rails and brackets. This connecting frame 260 has openings 263 at its corners 262, which are preferably configured in the position and at a distance from one another and in terms of their dimensions and shape in the same way as the openings 23 of the container frame corners 22.

In this way, can be hooked into the openings 263 of the connecting frame corners 262 and the container frame corners 22, preferably by means of the usual container connecting clamps 220, which can be designed, for example, as shown in FIG. 23 , in the simplest way, the connecting frame 260 with the container frame 20 - in the same way as other containers are interconnected. The great advantage of this embodiment is that the

Basic structure for the container frames representing advertising space, no changes, additions, drilling, riveting, welding, etc. at all. for the attachment of the advertising space replacing the usual container walls - must take place.

As regards the clamp 220 shown in FIG. 22, which is provided for the connection of the connecting frame 260 and the container frame 20, it essentially consists of two clamp bodies 2202 with a clamp head 2203 penetrated by a threaded shaft 2201 with a screw head, the clamp body near the screw head having none Thread and the other has an internal thread corresponding to the threaded shaft 2201. The two clamping heads 2203 are each suspended in the openings 23, 263 of container frame corners 22 and connecting frame corners 262, and by rotating the threaded shaft 2201, the connecting frame 260 with the large advertising surface is firmly pulled onto the container frame 20, so that an extreme stable connection between the two frames is ensured. In the end, FIG. 23 shows a type of reinforcement construction, which is particularly preferred in the context of the invention, which ensures mechanical stabilization of the advertising carrier container frame 2. The container 1 stripped of its side walls on three side surfaces merely has an "intact" wall 402 with an entrance door 48. The other side surfaces can, for example, be covered with an advertising medium film (not shown here).

It can now be clearly seen how, in each case at a distance from the two boundary side edges of the rectangle forming the bottom 406 of the container - specifically at a distance av of about a third of the diagonal length Id from the diagonal crossing point K - preferably in each case based on one on the Bottom 406 of the container 1 resting support plate 801 and there arranged floor anchoring elements 81 in the form of push-in sleeves 811 projecting obliquely upwards outward each extend outwards from stabilizing rods 80 and at anchoring elements 82, not shown, for example in the form of joints 821 fastened to the container ceiling 405 in the vicinity of the upper inner corners of the container frame 2 for possible angular compensation. By means of these reinforcing bars 80 it can be ensured that the container 1, deprived of its side walls and thus of its stabilization, even if up to five containers are stacked on top of one another and full use of its open side surfaces by filling or covering with an advertising carrier film, a parallel epipedic collapse of the containers assembled into a cluster 1 is definitely prevented due to a lack of corner stability.

A significant further advantage of the stabilizing rods 80 extending in the interior of the container 1 is that they or the like can be used without any other support elements. to need, for the fixation of headlight rails, projectors, single headlights, electrical accessories and. Like. Can be used inside the advertising space container 1.

Claims

Patent claims:

1. Advertising medium with at least one - at least on one side a material opto-visual advertising message, information, warning or the like, in the form of printing, painting, spraying, gluing, climbing or the like. supporting and / or for the

Projection or visualization of a virtual or immaterial visual advertising message or the like, in the form of lamp or diode raster images, such fonts, video images, video fonts, light or laser image or font projections or the like. , provided advertising space element made of a transparent, translucid, translucent, opaque or light reflective, elastic, flexible, rigid, multilayer or complex material, from the group of polymer (composite) film (s), nets, tarpaulins, textile, Nonwoven or paper web (s), panels, plates, panels, panes, (screen) screens, screen (s), reversible prism panel (s), lamp and light-emitting diode grid wall (walls), (liquid crystal) screen or . Video wall (s),

- Which advertising space element, detachable, arranged on a supporting structure, fastened, connected to it, held by the same, mounted on or within the same, or stretched, characterized in that - that for an at least flat, and if desired extensive, arranged

Large advertising space element (5) and / or for a plurality of supporting structures provided in a flat or in a spatial context with respect to one another, with at least one large transport container (1) or with its edge stiffening and reinforcing frame (2) or sections or parts (20) of said frame (2) or by one of a plurality of large transport containers (1, 1 "arranged or stacked laterally adjacent and / or one above the other) , 1 ", 1 '", ...), or of their edge reinforcement and reinforcement frame (2) or sections or parts (20) thereof - container clusters or container frame clusters (100 ) is formed.

2. Advertising medium according to claim 1, characterized in that at least one of the four usually present side walls (401 - 404) and / or the ceiling wall (405) of the individual container (1), or the individual containers (1, 1 ', 1 " , 1 '", ...) of a container cluster (100) are removed or omitted and by one - either at least one or more side surfaces and / or the top wall (405) or top surface of a container (1) or more Containers (1, 1 ", 1", 1 '", ...) of a container cluster (100) filling, covering, covering or spanning - large advertising space element (5) or by at least one or more each the location of each of the removed sidewalls (401-404) and / or the roof (405) of each container-kicking (kicking) single billboard element (s) (50) is replaced.

3. Advertising medium according to claim 1 or 2, characterized in that - in place of the container side walls (401-404) between them

Wall (s) delimiting four frame edges or rails (20) of the container frame (2) or the plurality of container frames (2) of a container cluster (100) entering large or single advertising spaces -Elements (5, 50) made of a light-transparent, conductive or translucent flexible film, mesh or textile material or from such a plate, board, disc or

Panel is (are) and of at least one inside (10) one (1) or more containers (1, 1 ', 1 ", 1'", ...) of a container cluster (100) or inside the container clusters (100) arranged (video) projector (71) or the like. from a non-material or virtual visual advertising message (9) or the like. to at least one of the above-mentioned light-transparent or translucent large

Advertising space elements (5, 50) can be projected, or else

- That in place of the container side walls (401-404) between the four frame rails (20) of the container frame (2) or the container frame (2) of a cluster (100) that delimit this wall (s). kicking large or Individual advertising space elements (5, 50) made of a light-transparent or translucent, flexible, printed, painted, sprayed or glued film or textile material or from such a plate, provided with a real or material visual advertising message, The plate, disc or panel is (are) formed by at least one inside (10) one (1) or more containers (1, V, 1 ", 1" ', ...) of a container cluster (100) or light source (72) or lighting device (73) arranged in the interior of said container cluster (100) can be illuminated or illuminated from the inside or rearward.

4. Advertising medium according to one of claims 1 to 3, characterized in that the large or single advertising surface element (50, 5) is formed with a projection screen of the light diffusion type based on an opalized acrylic plastic.

5. Advertising medium according to one of claims 1 to 4, characterized in

- That the light source for illuminating the advertising surface (s) or advertising surface elements (5, 50) from the rear through at least one headlamp (72), optionally provided for wide-angle light radiation, or through at least one headlight battery comprising a plurality of headlights (72) is formed, and / or

- That the light source or lighting device is provided on the container by at least one - a plurality of fluorescent tubes or lamps (730), spaced apart from one another and possibly displaceable relative to one another, and having a light scattering disc and emitting light on a surface, mounted on rollers, wheels or runners. Bottom (406) is movable in the desired positions in the container (1, 1 "...) and / or is formed with lighting boxes (73) which are height-adjustable on the upper frame rails (20) and arranged on the same frame cables.

6. Advertising medium according to one of claims 1 to 5, characterized in

- That the place of the container side walls (401 - 404) between the wall (s) delimiting, four frame rails (20) of the container frame or, respectively, the container frame (2) stepping (s) or individual advertising space (s) (5, 50) is (are) formed from an opaque, opaque or light reflecting film or textile material or from such a plate, board, disc or panel, - that these (s) respectively (n) advertising space element (s) (5, 50) with a real or material visual advertising message or the like. is (are) and

- That the same (s) of also on the frame (s) (2) or on sections (20) of the frame of the container or containers (1, 1 ', 1 ", 1'", ...) attached outside Illumination light sources or floodlights (75) can be (or are) illuminated from the outside.

7. Advertising medium according to one of claims 1 to 6, characterized in

- that the ceiling wall (s) (405) or the roof (roofs) of the individual container (1) or the ceiling walls (405) of the container (1, 1 ', 1 ", 1"' 'which are free upwards), ...) of a container cluster (100) with solar or photo voltaic elements

(76) for the generation of electricity from daylight is (are), which is supplied via corresponding lines to - inside the container (s) - current storage, from where from twilight switches, timers or the like. Switching elements triggered, the advertising message projectors (71), headlights (72) or light boxes (73) inside the container or

Containers (1, 1 ', 1 ", 1'", ...) or their exterior lighting light sources (75) can be supplied with electricity and / or - that the ceiling wall (s) (405) or one of the remaining side walls (401 - 404) of the individual container (1) or the containers (1, 1 ', 1 ", 1'" still free upwards or laterally), ...) of a container cluster (100) each with a lockable access hatch (4051), a door (48) or the like. for operation, service, or the like. the lamps, headlights (72) in the containers mentioned,

Projectors (71), light boxes (73), power storage, air conditioning devices (47, 47 '), cables (79), switches, controls and the like.

8. Advertising medium according to one of claims 1 to 9, characterized in that - that the (the) large or single advertising space element (s) (5, 50) by means of - with the frame or frames (2) or parts or rails (20) of the frame or frames (2) of at least one container (1), preferably several of the containers (1, 1 ', 1 ", 1'", ...) of a container cluster (100) , connected advertising space holding members (6) from the group of guide ropes (56), rails (60, 61, 61 '), hooks, angles (63), profiles, frames (6) eyelets (503, 603), tensioning screws (64, 65), self-adhesive surfaces and Velcro fastenings is (are) and / or

- That the large or single advertising space elements (50, 5) made of the flexible materials on at least one of their edges, preferably on all edges, with, if necessary by ropes (52), rods or the like. reinforced edge piping (51) or with such edge piping tapes (510), the piping (51) in, with the frame rails (20) of the container (s) (1, 1 ', 1 ", 1 '", ...) connected, possibly in their distance or in their relative position to the frame rails (20) adjustable keder rails (61) are introduced or retracted.

9. Advertising medium according to one of claims 1 to 8, characterized in

- That the keder rails (61) on the frame rails (20) of the container (s) (1, 1 ', 1 ", 1'", ...) in such a position relative to the same over their edge Keder (51) held large or single advertising space element (5) are held so that their piping slots (611) in the direction of the surface extension of the surface

Element (50) or transversely or perpendicular to the same and / or

- that the piping rails (61) are connected to support (angle) profiles (63), which in turn are connected to the frame rails (20) of the respective container (s) (1, 1 ', 1 ", 1 "', ...) attached set screws or threaded shafts (64) held with set nuts (65) and for pulling or clamping the large or Individual advertising space elements (s) (50, 5) are designed to be position-adjustable.

10. Advertising medium according to one of claims 1 to 9, characterized in that the large or individual advertising space elements (5, 50) made of a flexible film material or the like. loops, rigid or elastic rings (604), openings (503), eyelets or the like at their edges. have, which for the attachment, hanging, hooking, clamping, mounting or the like. on the corresponding frame rails (20) one

Containers (1) or several containers (1, 1 ', 1 ", 1'", ...) of a container cluster (100) with corresponding holding anchors, hooks, eyelets (603), pins, bolts or the like. on the said container frame rails (20) or on the same detachably connected holding frame (60, 260), and wherein for the stabilization of the bracket a bracing, lacing, stranding (56), a cable system or the like. can be provided.

11. Advertising medium according to one of claims 1 to 10, characterized in that the individual advertising space element (50) made of a film material with its edges or with its holding rails or with holding frame (61, 65) within one with the container frame (2) compatible, by means of connecting, clamping and tensioning elements which can be hooked into the openings (22) of the container frame corners (23), or by means of conventional container connecting clamps (220), detachably connectable connecting frames (260) is arranged, it being preferred who this connecting frame (260) is formed with each four corresponding frame rails (20) of a conventional container or container frame (2).

12. Advertising medium according to one of claims 1 to 11, characterized in that as a holder for a large or single advertising space element (50, 5) made of a film material and for its clamping a separate holding and clamping frame (65) a carrier profile (651) which can be connected or connected to the frame rails (20) of the container (1, 1 ', 1 ", 1'") and an advertising surface clamping profile (652) held by the same with a projecting or projecting clamping edge (6521) and a plurality of clamping screws (653) with mounting or clamping strips (654) for mounting the large advertising space element (50, 5) is provided.

13. Advertising medium according to one of claims 1 to 12, characterized in

- That to increase the mechanical strength of the container framework (2) inside the container (1) stabilizer rods (80) are provided, which are spaced from, to the edges of the container bottom (406), and as - of each an anchoring elements (81) formed on anchoring elements on the container base (406) supporting plate or supporting bar (801), which protrude obliquely upwards towards the upper corners (22) or corner regions of the container frame (2) the four top Inner corners (205) or to four anchoring elements (82) on the container ceiling (405), each arranged in the vicinity of these inner corners (205), extend obliquely upwards, the stabilizer rods (80) being made of a mechanically strong profile material or metal Round hollow material are made and are releasably connected or connectable to the anchoring elements (81, 82), and / or

- That of a support plate (801) which can be placed on the container base (406) as the base anchoring elements (81) projecting four anchoring sleeves (811) for the four stabilizer bars (80) essentially on the diagonals of the container base (406) which is essentially rectangular in shape ), namely at a distance (av) of a quarter of the diagonal length (Id) to three eighths of this length (Id) from the diagonal crossing point (K) or center of the container base (406).

14. clamping frame (65) for a large or single advertising space element (5, 50) for an advertising medium according to one of the preceding claims or claim 9, characterized in that it as a structure for said advertising space element (5th ) on containers (1), container clusters (100), and further on scaffolding, building walls, building facades, retaining walls, natural steep slopes and rock walls is provided and with a support profile connected to the container frame rails (20)

(651) and a (advertising space) clamping profile (652) held by the same with projecting or projecting clamping edge (6521) and a plurality of clamping screws (653) with mounting or clamping strips (654) for the mounting.

15. Use of at least. a transport (large) container (1) of customary dimensions as a supporting structure for large or individual advertising space elements (5, 50) according to one of claims 1 to 14, with the proviso that it has at least one of its side walls (401 to 404) and / or its roof (405) is robbed, which is bound to the latter by an at least partially free, exposed or exposed (frame) edge rails (20) of the container frame (2), optionally with a separate one Holding frame (60, 61, 65, 260) connected, attached to the same, spanning the same or the like. Large or single advertising space (50, 5) is replaced, it being preferred if the container (1) is arranged together with at least one further such - at least one of its side walls ( 401 to 404) and / or their ceiling walls (405) robbed containers (1 ', 1 ", 1'", 1 ' ^v , 1 ^v ) is combined to form an advertising space container cluster (100).