WO2002054314A1

WO2002054314A1 - E-commerce development intranet portal

Info

Publication number: WO2002054314A1
Application number: PCT/US2001/019134
Authority: WO
Inventors: Ingrid Maria Perschky De Fabrega
Original assignee: Fabrega, Marietta
Priority date: 2001-01-03
Filing date: 2001-06-15
Publication date: 2002-07-11

Abstract

An intranet providing a multiple-carrel (11a, 11b, 11c) public-access kiosk (10) is defined. The intranet provides free access to foreign and domestic informational e-commerce intranet sites as well as e-mail and public service educational and informational materials. The kiosk accepts anonymous pre-paid cards issued by a local franchisee of a network of e-commerce intranets that includes the local intranet. The franchisee owns or leases kiosks and also provides a walk-in e-commerce support center where e-commerce support services and goods, such as pre-paid accounts for access to paid services at a kiosk, can be purchased. The paid services provided by the carrel include video-conference and chat room time, playing and/or copying audio-visual materials such as computer games and music videos, and international e-commerce purchase support services such as customs and currency exchange.

Description

E-COMMERCE DEVELOPMENT INTRANET PORTAL BACKGROUND OF THE INVENTION Field of the Invention

The present invention is related to internet access terminals. More particularly, the present invention is related to public-access internet terminals.

Discussion of Related Art

It is estimated that, in the United States alone, e-commerce in 1999 had gross

revenues of $500 billion. Everything from shoes to cars and stock quotes, from recorded

music to legal advice is now available on-line. Most of those purchases made over the

internet were probably made using a personal credit card account and a personal computer at the buyer's home. In developing countries, however, less than 5% of the general population

has a computer at home. Many of the rest do not have telephones at home, much less computers or internet access. Therefore it is scarcely surprising that, on average, only 2% of

the population in these developing countries uses internet service. Moreover, since e-

commerce is carried on mostly by reading and writing one of the major commercial

languages, in geographically isolated areas local inhabitants' resulting educational and linguistic isolation can often make the "digital divide" even harder to bridge. For example,

rural people in some areas of Latin American are fluent in neither Spanish nor Portugese,

speaking local non-European dialects instead.

Unfortunately, up to now, the cost of buying a computer equipment and maintaining an internet link has left many, in the United States as well as elsewhere, demographically on

the wrong side of the so-called "digital divide" and, although computers are becoming omnipresent in the workplace, even people who use computers at work are not authorized to use those computers for making personal purchases. In industrialized countries, many of the people who cannot use the computer at work for personal purposes are also often commuters who average less than 12 to 14 hours at home each day, even if they do have a computer at

home. In developing countries families are often pulled apart by their members moving to large urban centers or foreign countries in search of work, not returning home for months or years at a time.

Entertainment and communications services are what attract first-time users to e-

commerce on the internet most often, in part because purchasing entertainment and

communications services involves little or no financial risk to the use. What you see is what

you get in purchasing such services, unlike mail-order purchases. Also, because anxiousness

is produced by "unfamiliarity" but "novelty" is entertaining, people of all ages find changes in

technology easier to accept when they are first encountered in the context of entertainment

rather than in a business context. Videoconferencing is a form of communications particularly valuable to separated families, and long distance and international internet

conference calls need cost no more than local video conferencing. That is certainly less

expensive than travel costs involved in achieving such face-to-face contact by any other

means.

If entertainment and communications services can attract the mass base needed for implementing e-commerce services in underserved areas in the United States and abroad, the

high cost and rapid obsolescence of the multimedia computer equipment required by entertainment and communications services has also contributed to the persistence of that

"digital divide". Incompatibly among multimedia formats and local scarcity of broadband

communication service impairs the usefulness of multimedia equipment and the broadband access required by streaming multimedia data is an expensive luxury in most places. Thus, at present, access to multimedia services at home, even in affluent areas, is limited to whatever equipment each person can afford to buy and is willing to update in this rapidly evolving

technology.

The high cost and rapid obsolescence of multimedia equipment and infrastructureis particularly unfortunate for those most in need of such facilities, those people put at a

disadvantage by their present economic or geographic or linguistic isolation. Internet access

could provide a bridge between them and the larger national and international marketplace to

bring them out of that isolation. In particular, e-commerce is a potentially potent catalyst for further economic development in such areas, but the infrastructure and services that support

e-commerce require a mass base in order to provide such benefits.

Kiosks and booths of various types that provide paid communications services to business travelers are well known, but do not address this problem. Apart from telephone

service carrels an booths, U.S. Patent No. 5,812,765 discloses an example of a public-access

carrel similar to others provided in airports and other transportation hubs by subscription-

based Internet service providers (ISPs) such as AT&T, for promotional purposes. The booths

are designed to promote the distinctive features of their ISP service to travelers who already

use the Internet, business people with a credit card in their pocket and time on their hands. This attempt to attract people away from competing ISPs may increase their market share, but does nothing to build a local mass base for e-commerce and distance learning.

The public terminals shown in Fig. 1 and disclosed in the '765 patent are notable in that they also provide employer-subsidized services used free of charge by the employer's traveling executives, who are identified by the credit cards, PIN numbers, etc. input to the terminal by the user: corporate voice mail, corporate e-mail, corporate shipping and receiving records, and a meeting schedule utility. The services available to the public from these

booths are provided for use by affluent business travelers are designed for use by the

employees as an extension of the computer network they use in their home office. As special purpose equipment, it is too expensive for use by novices and too intimidating to help build a mass base for e-commerce and distance learning. The requirement that the user have a credit

card account in order to use such booths further reduces their usefulness in developing

countries, as is discussed below.

Another paid multimedia communication service targeted at another affluent market

is disclosed in U.S. Patent No. 4,845,636. This is a private booth that has either a slow-scan

video camera and dedicated PSTN telephone links, or a fast-scan video camera where

broadband dedicated cable or microwave links are available, for use in upscale business

transactions where face-to-face contact is desirable, such as car rentals. The great majority of

those who do not have computers at home are also much more comfortable doing business

with suppliers face-to-face They do not rent cars a such a service is too costly for casual use.

On the other hand, at the opposite end of the economic scale from traveling executives

and their rental cars, U.S. Patent No. 5,949,41 1 discloses a network of free kiosks that display

promotional idle-time audio-visual clips taken from mass-market entertainment products, such as movies, to the general public in public places. Each viewer is required to respond to

market research questions that provide data for use in marketing such materials, using a

touch-screen graphical user interface (GUI) on the display screen in order to view longer segments of that audio-visual material. In this way, the kiosk network is able to collect information about the demographics of its mass market, in addition to data on the selections viewed and responses to subsequent questions. The kiosk's idle-time displays of short clips, like the attract-mode displays provided by coin-operated video games in an arcade, are

designed to encourage all people to interact with the computers to see a continuation of the

clip being displayed. As with video games, the general public tends to find such an invitation

irresistible, even if they've had no previous contact with computers. However, the operation of this kiosk network provides nothing to the viewer but amusement and nothing to the

sponsor but market research. It does nothing to bridge the "digital divide" that hampers e-

cόmmerce.

E-commerce has become a very cost-effective means for achieving worldwide mass

distribution of goods and services to customers in most developed countries, in part because

the goods can be delivered directly from warehouses to the individual customer, which greatly

/ reduces the seller's "bricks and mortar" capital investment and overhead expense.

Unfortunately, the absence of a "bricks and mortar" base, reduces the usefulness of e-

commerce itself in developing countries. Although e-commerce and internet communications are potentially important as economic development tools a very tangible

presence and practical support services are needed. To date, cost-effective mass-based e-

commerce has developed only where a mass of consumers are affluent enough to have the opportunity to become confident users of the world-wide web (www), what is commonl> referred to as "The Internet". This additional investment in building and staffing local places of business is a commitment that conventional e-commerce sites, with their narrow or non- existent profit margins, are not likely to undertake even in the United States much less the

developing countries.

How can e-commerce be extended to the disenfranchised population on the dark side

of the "digital divide" so that these families can take full advantage of the potentially global and universally advantageous characteristics of the e-commerce market place in areas where purchasers are not accustomed to mail-order, much less e-commerce? First the hardware and

software costs of reaching and educating new users must somehow be reduced or offset,

before the savings available through mass distribution can be realized and the remote regions

that have been left out of the country's economic development re-integrated into it.

Second, where mature mass-market infrastructure is absent, some form of personal

and continuing, face-to-face and day-to-day contact to assure purchasers of the quality and

reliability of e-commerce transactions is a practical necessity, not a luxury. Peculiarities of

the economic infrastructure of developing countries frequently contribute to their relative economic isolation. In particular, securing payment for e-commerce purchases in developing

countries is often problematic. In the United States, the security of conventional remote

commercial transactions with consumers by telephone, mail, or the Internet, relies in part on the identification of the buyer's name with the telephone number or the internet service

account that the buyer uses to make a purchase. Alternatively, the ship-to address given for

the goods is correlated with the billing address of that telephone or Internet account and/or the

billing address for the credit card used to make the purchase. However, as with gift orders,

this is often not possible outside the industrialized countries of the world because many people do not use credit cards, and the only billing address may be a Post Office box, not a

street addresses.

Furthermore, in any international purchase, a buyer may prefer not to provide credit

information to a foreign jurisdiction having commercial laws and customs that are unfamiliar

to the buyer. Therefore, for many reasons, account verification for purchases sent to

developing countries ma)- not be available to the seller, or may not provide adequate

assurance of payment for these purchases.

Securing the value received in such transactions is a matter of concern for both

parties. From the merchant's point of view, in order for international mass-market e-

cόmmerce to be efficient enough to make its potential benefits a practical reality, rather than

merely a theoretical possibility, it is necessary to provide assured payment for the goods and

services delivered. This reduces its cost to the merchant by reducing the merchant's financial risk. From the buyer's point of view, suppliers who are located in any foreign country,

including the United States, and who do not themselves have a local affiliate or other trusted

local intermediary in the buyer's area, also need some way of assuring the buyer that the

goods they are being asked to pay for will be received in good order and all warranties will

be honored.

Mass-based exchange and customs brokerage services must also be implemented,

services have customarily been provided only at the wholesale level for high volume transactions or high-priced goods. Again, implementation of such import/export services is

likely to be most critically important for purchasers in the isolated local communities that

have been the least likely to have had access to such services. These are also often people who lack the business connections and experience necessary to obtain such services at

affordable rates, which further contributes to making e-commerce transactions unavailable to

many people, worldwide.

SUMMARY OF THE INVENTION

The maturing of public-access computer technology, in particular the rugged and

reliable equipment developed for banks, and the improved performance of e-commerce and

streaming media protocols used on the world-wide web, has now reached the point where

siting streaming media entertainment and communications applications in public places is

physically feasible, but not economically attractive in its own right.

ISP internet terminals have been sited in airports and other public places. However,

the features and operational methods of these ISPs and their public access terminals are alien

technology to non-subscribers. Thus, the presence of ISPs' internet terminals in airports and other public areas has been, at best, merely a physical extension of the ISP's beggar- thy-

neighbor advertizing campaigns competing for the lion's share of the given supply of current

ISP users.

In accordance with the invention the kiosks provided by local e-commerce intranet operators and local businesses who support internet activities take e-commerce outside into

those public spaces, not just e-commerce. The features and operation of video games and

telecommunication links are neither alien nor intimidating to the general population, who acquire skills that are also useful for e-commerce when using them in the context of a

simplified intranet environment, although they cannot afford to own such equipment. With security features, such as internet- independent call-back, charge-indicator warning apparatus, and over-the-counter pre-paid intranet accounts, combined with live on-line technical help and a walk-in mail-order support services, e-commerce download and mail-order transactions is no longer intimidating either.

The invention takes the internet outside into public spaces where high-volume usage

that could pay for internet equipment is theoretically available. However, it brings e-

commerce to areas where conventional ISP public-access terminals wouldn't have a chance to

break even financially. Unlike single-purpose ISP terminals, the communications and

entertainment e-commerce options implemented by the portals provide high volume usage

needed to pay for the kiosks in development areas where the ISP-services market is not

competitive, because of economics or historical/geographic accident, rather then leaving them

out in the cold. The local walk-in component connected to the kiosks in the local intranet are

its contact on the enabling the local franchisee to adapt its e-commerce services to such unique conditions and to the realities of the local economic and technical infrastructure.

With this reconfiguration of the portals available to the general population, not just ISP

market share but e-commerce activity and its mass base of people with the skills needed to

use it is increased. Thus, the potential benefits of mass-based e-commerce beyond convenience, for the cost-effective distribution of goods, can be realized.

The present invention provides a public-access computer terminal having a credit card

reader, a device that permits a user to specify alphanumeric and display-screen coordinate data, a floppy disc or other removable storage media drive unit, a printer unit, and a video

camera . The computer is programmed to permit a user to selectably operate the units after the user enters a valid log-on ID, to establish a log-on ID for a new user after receiving answers manually input the computer by the new user in response to predetermined demographic questions, to test the validity of financial account information, PIN number and

log-on ID entries made by users and to use said video camera to provide video-conferencing

to the user. The computer has a telecommunications link that connects it to an e-commerce

intranet providing free services to the user, said free services including information resources and access to selected e-commerce intranet sites and live contact with an intranet agent at a

walk-in e-commerce service facility.

In a particular embodiment the portal has a switched second telecommunications link

and the computer is programmed to initiate a call back over the switched link when a service

selected by the user requires a fee to be paid by the user.

In another particular embodiment the portal includes a paid-service indicator adjacent

to the card reader that indicates when paid services that have elapsed-time charges are being

provided to the user.

Preferably the portal provides an idle-time display that includes full motion video

entertainment clips, said computer re-initiating the idle-time display after a user enters a valid

log-on ID when the user selects a free service and then does not make a further selection

within a predetermined time period.

A particular embodiment of the portal provides an office service unit, and the

computer is programmed to provide word processing services. In particular, the office

service unit may include a laptop service unit that provides electric power and data connectors

for use by a laptop computer. In a further embodiment the portal has multiple carrels that are connected to a shared first telecommunications link, each carrel having a respective separate second call-back telecommunications link to transfer user ID and PIN number information between the e-

commerce service facility and the user.

The portal preferably substitutes a log-on display for an idle-time display for a limited

period of time. The portal also preferably includes means for limiting use of a free audio¬

visual service within a predetermined period of time.

The portal preferably selectably implements free demo displays that include one of

the full motion video entertainment clips that are more extensive than the clip, but limits the

frequency of the demo displays.

In a particular embodiment a portal may provide a booth that encloses both the user

and the computer.

A public-access e-commerce service network in accordance with the present invention

has a plurality of e-commerce portals, each portal including a computer adapted to read

financial account information from a card, respond to alphanumeric and screen-coordinate

information selected by the user, read data from and write data to a removable data storage medium, selectively print information for the user, and provide video-conference service to a

user. The computer is programmed to permit a user to selectively operate the units after the

user enters a valid log-on ID, to establish a log-on ID for a new user after receiving answers manually input to the computer by the new user in response to predetermined demographic

questions, and to test the validity of financial account information, PIN number and log-on ID entries made by users. The public-access e-commerce service network also has a respective telecommunications link connecting each computer to an e-commerce intranet. The intranet provides free services to the user including information resources and user access to selected

e-commerce sites, and to an e-commerce service facility.

Preferably the e-commerce service facility provides pre-paid accounts enabling users to obtain paid intranet services. In a particular embodiment the users obtain paid intranet .

services by using pre-paid cards. In a further embodiment the e-commerce service facility

also provides paid e-commerce support services.

The method in accordance with the invention provides public access to e-commerce

activities by providing a log on ID to a user upon receiving answers from the user to

predetermined questions, selectable access to a plurality of paid and free services after

validating a user ID entered by a user, including access to selected e-commerce intranet sites,

and providing access to each paid service selected by a user after validating a respective PIN

number entered by the user.

Again, preferably, the free services are provided to the user using a first link, and the

log-on ID is provided to the user and the log on ID and PIN number are received from the

user by using a separate, switched second communications link.

Brief Description of the Drawings

The invention will be better understood when the disclosure of preferred embodiments

provided below is considered in conjunction with the drawing provided, wherein:

Fig. 1 is a system diagram of the services provided by a private-access internet portal

in accordance with the prior art; Fig. 2 is a schematic diagram of a kiosk providing a public-access internet portal in accordance with the present invention;

Fig. 2a is a schematic detail view of equipment provided in one of the carrels shown

in Fig. 2;

Fig 3 is a schematic interior detail view of a private booth providing a public-access internet portal in accordance with the present invention;

Fig. 4a is a system diagram of the services provided by a public-access e-commerce

facility highlighting the security, entertainment and public service features provided in

accordance with the present invention to attract new users so as to develop a local mass base

for e-commerce and to supplement the local educational and communications infrastructure so as to catalyze economic development;

Fig. 4b is a system diagram of the services provided by a public-access e-commerce

facility highlighting features that enable the deployment and maintenance of public-access e-

commerce portals in accordance with the present invention.

In these drawings, similar structures are assigned similar reference numerals.

Detailed Description of Preferred Embodiments

Public portals 10 for an inter-urban mass market e-commerce development network

18, 18c in accordance with the present invention are shown in Figs. 2 and 3. The portal 10a shown in Fig. 2 is an e-commerce-enabling media kiosk 10a designed for use in public places

such as bus and train stations, airports, seaports, malls, supermarkets, repair shops, hotels,

restaurants, cinemas, theaters, amusement parks, banks, hospital lobbies, pharmacies, schools,

colleges, universities, office buildings, in parks, on sidewalks, generally in any place in the world where one might use a public phone. This particular kiosk 10a, one suitable for

placement in a busy shopping area, for example, has six carrels 1 la-1 I f that provide six users

simultaneous, independent access to computer-related services selected by each user. A version of the kiosk that^'s suitable for placement at a neighborhood news stand might have

just two carrels, or one carrel. A representative carrel 1 lb is described below with reference

to Fig. 2a. The portal 1 Ob shown in Fig. 3 is an enclosed booth connected to a local intranet

18 for use in the development network 18, 18c as a supplement to the kiosks 10a provided by

the local development intranetl δ.

With particular reference to Figs 4a and 4b, in a preferred embodiment of a local

development intranet 18, portals 10 are owned or leased by a local franchisee 12. The public

portals 10 are connected to the franchisee's premises 12 by a dedicated ISDN line 14 (i.e.,

IDSL) or other broadband telecommunications link: Tl, DSL or video cable, for example,

that serves all six carrels 1 la-1 If. The nature of this telecommunications link 14 will vary

with local conditions, being satellite cellular or other forms of wireless communication,

when necessary to reach remote areas that lack other forms of digital telecommunications

service. The dedicated broadband telecommunications link 14 is used by the franchisee 12 to support free services provided by the carrels 1 1. For example, the dedicated link is used to

update the attract mode display 16, to monitor the carrels' condition, and to provide the user

access to live on-line technical support for the operation of the portals 10. The local intranet 18 also provides a walk-in e-commerce service counter or service center 13 within the local community. The walk-in center provides customer service in person at that location 13, and free access by telephone, video-conference or on-line text chat exchanges between the franchisee's customer support staff at the walk-in centers 13 and the portals 10.

Each idle carrel 1 1 in the kiosk provides a display 16 that combines full motion video providing excerpts of audio-visual entertainment and advertising the development network's

video-conferencing services, with screen-saver or desktop-type, relatively static images. The

full-motion video ads promote audio-visual material such as games, movies and music

videos, and the portals' paid video-conferencing and e-commerce services. The static images

summarize other services provided by the local intranet and invite the user to log on. To

attract local foot traffic, the kiosk also provides location-specific information such as weather

forecasts, resources for visitors to the neighborhood in which the portal is located, particularly

local businesses, and local movie show times. However the display's purpose is to persuade

passers-by to register with the intranet, and to logon to the intranet and use it to become comfortable with and regular users of e-commerce. One,way in which passers-by can be

encouraged to log-on is by offering supplements to the idle-time display 16 as a free public

service 12a, explaining that the information and other sponsored services 19 are provided in

greater detail to these passers-by after they register as users 30a and then log on 30b.

Product and service advertising banners and other inclusion reflecting material on the web sites of members 18b who underwrite the public service information and training

programs 19 is also included on the display screen from time to time while the respective member's material 19 is displayed. As a further attraction to new users, and a convenience to

member's customers, the carrels may also enable intranet members to provide free and paid convenience services to users, such as restaurant reservations and ticketing for movies, to users who are registered and logged on to one of the portals 10.

The services 12a, 12b described by the kiosk's idle-time display 16 include free e-mail

services 17b and free intranet browsing using links 18a to members' e-commerce web sites 18b, and to the intranets 18c of franchisees 12 in other geographic locations and to education

and information resources 19 sponsored by members of the local intranet as a public-service, including community bulletin boards and directories for the intranet community of users and

advertizer-members. Product and service advertising banners and other inclusion reflecting

material on the web sites of members 18b who underwrite the public service information and

training programs 19 is also included on the display screen from time to time while the

respective member's material 19 is displayed.

The clips of third-party video games, music videos, movie trailers, and cabarets or

other theatrical productions \ la that provide audio-visual elements used in the attract mode as

the full-motion segments are also available for on-line preview in a longer "demo" format 17a

that is provided to logged-on carrel users can audition for free. As a further convenience for

customers of intranet members 18b, carrel users who have logged on may also be provided links to free 12a and paid 12b services related to that same third-party advertizing, such as

reservations 19 and printing tickets 66 for performances, at that kiosk 10a or any of the other

portals 10. However, although the full, published form of recordings represented by the demos 17a will be available to logged-on users from the intranet 18 for purchase by mail

order or download onto a floppy disc or other removable recording medium 54, they are merely a few of the many entertainment products available both from members and third-

parties 18b, 42. 44, through the e-commerce services of the local intranet 18.

In contrast to booths 10b, the principal purpose of the kiosks 10a is to build a mass

base of computer-literate consumers in the local population and provide local mass-market

research statistics needed by all e-commerce retailers to plan for the inventory they'll need, information e-tailers pay a high price to obtain. For this reason even though these demos are shorter than the commercially published versions, only one of the demos can be played in any

given ten-minute interval by any one user, to assure the carrel remains accessible for the

revenue generating activities that support its existence while still providing an attractive level

o free service. In either case, 10a, 10b, these public e-commerce portals provide the general

public an easily accessible point of entry, a doorway to local development of mass-market e-

commerce by each intranet, not merely advertizing space for its members.

Similarly, the clickstream and demographic data 28 generated by the portals 10 is useful to intranet members and to the franchisee, as indicated in Fig. 4b. However, this data

covers all browser activity on the portal, including Internet browsing, not just visits to the

members' intranet sites. Thus it is valuable to others who may consider investing in the local area and the franchisee's sale of such research data to other businesses can provide one of the

income streams it needs to support the portals. Additionally, the portal 10 may receive

revenue from members when users elect to receive promotional e-mails for merchandise promoted by advertisers or use the portal's printer 66 to make a copy of materials available

from an e-commerce web site. The franchisee 12. who maintains the portals 10 and a walk-in center 13 in a respective local territory, is also the proprietor of a respective local promotional intranet web

site 18 on an international e-commerce intranet 18a, 18c. Users can browse the respective franchisee's and members' web sites 18, 18b, on this internet for free, once they have logged

in using a valid ID. The contents each site 18, 18b, is designed for the language and

informational needs of users in the respective local franchise territory, as is the local portals'

home page 16b, as determined by the franchisee 12. Thus Tagalog may be the language of

the attract mode display 16a and the local intranet web sites 12b for some areas of the

Philippines, although Spanish may be the language used for the desktop and service options

displayed by the booths 10b that are provided to business travelers by the same franchisee 12. The interrupt 20a-c is generated whenever a user presses any key on the keyboard 20a

provided by the carrel 1 1, or when the user presses a "button" image shown in a screen saver

image on the display screen 20b, thereby clicking on a selected link, or touches any part of the

screen during a full motion display. The computer in the carrel 11 responds to an interrupt

20a-c occurring during the idle-time display 16, by bringing up the carrel's "log-on" options

screen 22, 24 on the display screen 20b, shown in Fig. 2a. Once the log-on options screen 22,

24 appears, the carrel 1 1 allows the user one minute within which to select either the "new user" option 22 or the "log on" option 24 as illustrated at carrel 1 la in Figs. 4a and 4b. If the

user selects neither one of these options within one minute, the idle-time display 16 returns to the screen 20b, so that the carrel 1 1 remains accessible to other users.

If the user already has an ID, the user selects the "log on" option 24, as illustrated at carrel 10b. Users are then prompted to enter their e-commerce intranet IDs 30b and the password for the respective ID. When "new user" 22 is selected, as illustrated at carrel 1 l . the user is asked to complete a registration questionnaire 26. The questionnaire 26 is used

the e-commerce center 12 in combination with subsequent responses to questions 26a, and the

user's cumulative clickstream, to determine local e-commerce market demographics, as noted at 28. The new users then receive an e-commerce intranet ID 30a, and a password for that ID that allows them to anonymously access any of the free e-commerce intranet services 12a.

This ID is thereafter also used to anonymously record the selections made by the user at the

carrel 1 1 as a "clickstream" associated with the other anonymous demographic information

28 obtained from the user by questionnaires 26, 26a.

In particular, multiple pop-up questionnaires 26a specific to particular members'

marketing concerns can be inserted in their sponsored material 19, in addition to the general

demographic information provided by the franchisees 12, to focus the demographics used to

interpret the clickstream data generated by their respective sites 12a in relation to the general information available from the new user questionnaire. Because the new user questionnaire 26 includes no identifying information, just categories needed for demographic market

analysis 28, the user is assured of privacy in using member's services on the portal's e-

commerce intranet.

Once a user's e-commerce intranet ID 30b is verified, the screen 20b displays a list of

the portal's locally-defined service options 12a. The local portal also maintains a location-

specific "home page". Similar to the portals' service options web pages 12a, 12b, local

franchisees 12 provide respective intranet homepages 16a which list the franchisee's ISP 38

and e-commerce services 13a-13d, and the intranet's free services 12a, but not location- specific information or paid services that charge for use of a carrels' media facilities 40 or a booth's office facilities 41. The intranet homepage of the e-commerce development network 16a can be accessed either through a local portal's free list of the intranet's own internal list of

worldwide html links 18a on the portal's intranet home page 18, or obtaining access to the

Internet (www) 39 through connection through a LAN to an internet server, or by dialing up

39a the local franchisee^'s ISP 38 or any other gateway and going to the URL of that

homepage 16a.

The www homepage 16a for the e-commerce development intranet, like the local

intranets' home pages 18, 18c, may provide users worldwide access to selected local services independent of the portals. Like the log-on options provided by the portals 10, the "www" e- commerce development network home page 16a should require such users to log in before it

provides services other than the list of intranet links 18a to franchisee's e-commerce service

web sites 18, 18c, where the user may log on to obtain their respective services. This helps

preserve the coherence of data that can be used to show the network's overall impact on e-

commerce activity in addition to the valuable market demographics 28 provided by the

franchisee's clickstream and questionnaire data, an important local revenue stream for

maintaining intranet portals 10. The overall impact the network 18, 18c can have on local

economic conditions is an important part of the picture needed to recruit new franchisees 1 . The presence of a searchable homepage 16a on the internationally popular public Internet for the e-commerce development network as a whole, is a unique opportunity to make its

accomplishments and those of its local franchisees known to potential members and

investors. Preferably, the booths 10b provided by the franchisee 12 display a screen saver rather

than the portal's full-motion video idle-time material. The screen saver includes a "desktop"

16b image showing services that are available from the booth. However, like the kiosk 10a, both free 12a and paid 12b services are substantially unavailable from the booth 10b to users

who have not logged on 30b to the intranet. The local franchisee's intranet homepage 18 for the e-commerce development network 18, 18c, may also provide this type of screen saver

display before visitors to the network's www web site or users logged on to some other intranet 18c, log on to the local intranet that offers those services. All users must be logged

on locally before any service options can be selected , free or otherwise, to preserve the

integrity and usefulness of their additions to the clickstream data base. That is, the desktop

16b that actually provides the user access to the franchisee's free intranet services 12a, paid

ISP service 38 and other paid services 40, 41, is not displayed until the user's log-on ID entry

30b is accepted as valid.

Because of the greater privacy provided by the booths, their multimedia facilities may

be advantageously made available to users in off-peak hours for auditing distance-learning

classes and recorded multimedia educational material, e.g., subsidized self-paced high school equivalency studies or foreign language training, as a public service. In this way the booths

supplement the attract-mode function of the kiosks with opportunities for more extensive

training. The booths 10b also provide access to the e-commerce intranet and its free services and the paid e-commerce support services provided by the local franchisee 12.

If the service 12a selected by a user at the portal 10 is a free service, the -carrel 1 1 continues to operate using the dedicated telecommunications link 14. If the service selected by a user at either a booth I Ob or a carrel 1 1 is one for which the e-commerce intranet e- commerce center 12 that maintains the e-commerce intranet portal 10 charges a fee, the e-

commerce intranet e-center 12 initiates a switched call to the user's carrel 10b which

establishes a private link 32 between the e-center 12 and the user. This link 32 uses a public

switched telephone network (PSTN), or a mobile telephone switching office (MTSO) link for

digital cellular service 15, or any other suitable type of switched private link 32.

The e-commerce center 12 may also initiate a call back to the user in the individual

carrel when the "new user" option 22 is selected, to authenticate the user's location and to

provide additional privacy. The booth 10b may also use a call-back line (not shown) similar to the ones 32 used by the carrels 11, both to authenticate the user's location and protect the

user's privacy in financial transactions. Furthermore, auxiliary switched service, such as a

cellular phone number, may be personally designated by the user for use when a link is implemented to the ISP 38 or the Intranet's home pagelόa from an access point other than the

franchisee's carrels 1 1 or booths 10b, and/or preferred for use in place of the franchisee's

switched lines 32, when answering the new user questions 26 or when visiting a walk-in

center 13. A carrel's inputs are automatically isolated from the carrel's intranet connection 14

while the carrel's call-back line is active, to positively implement the required privacy,

however, this does not occur when the telephone number and keypad of the user's personal mobile communications device is used for a call back operation. Initiating a call back by the franchisee 12 to a number designated before the current portal session for entering any

account PIN#'s that must be entered, provides security from users in adjacent channel of the same connection eavesdropping on such a data exchange without incurring the expense of providing separate high-bandwidth connections to groups of carrels or booths just to secure what may be merely a sequence of nanow-band dual-tone multiple-frequency (DTMF) ''touch

tone" PIN# signals.

When the call back 32 is used in combination with dynamic IP address allocation, the

call back 32 may also initiate a reassignment of the IP address associated with that user on the ISP's address table, that provides a level of security over and above what is provided by the

"tunneling" that secures the log-on information transferred by VPN links over the dedicated

link. Dynamic reassignment further reduces the likelihood that unauthorized parties will have

enough time, during the period in which each of the multiple addresses is used during a

session, to access or otherwise interfere with a user's e-commerce transactions.

The user's card number, and the pin number required for that charge card, are entered

and verified using the separate switched link 32. Alternatively, prepaid cards 34 issued by

the franchisee's e-commerce walk-in center 13 in connection with its foreign exchange services 13a may be used instead of a charge card. These pre-paid cards have two

advantages: 1) They permit members of the public who do not have the assets required to

obtain reasonable credit card rates, and those who otherwise have no need for such credit card services, to make international purchases over the Internet. 2) They are associated only with

the user's e-commerce intranet ID and an account and pin number assigned to the card by the local franchisee 12 before the pre-paid card 34 was issued for sale. The user's e-commerce

intranet ID may either allow the merchant to forward promotional material directly to the

user's free e-mail box or may be a restricted-use ID that is usable only by the franchisee to

communicate with a user who chooses to both be anonymous and not to receive promotional e-mail for discounts and sweepstakes, etc Alternatively, the user may open a separate e-mail account, with a separate ID. for receiving such material.

Once the user's account status is verified in any given intranet session, only the pin

number for that user's account is entered by the user each time a paid service is selected, so

long as the user remains logged on. While paid services are not in use, users are

automatically logged off. whenever more than ten minutes elapses without another user

selection, or more than 1 minute passes after a demo is played before another service is

selected, as indicated at carrel 1 lb in Figs. 4a and 4b. However, increased time may be

allotted when the user selects free intranet services that are sponsored by members who pay a

premium membership rate to the intranet's franchisee 12.

To help new users control the cost of these sessions where either paid or free options

may be used, a pilot light 52 is provided. The pilot light 52 lights whenever a fee is being

charged for time spent using the carrel 1 1 , to reassure users who have limited financial

resources, by clearly distinguishing the free computer time from the fee-bearing services

provided by the portals 10. Alternatively, text or an icon displayed on the screen20b,

preferably near the card reader 52, would provide this indication in place of the pilot light 52.

For a fee, the portal 10 provides media services 40 such as voice and video telephony,

chat room connections 42 and also previews and downloads of the complete published form

of the third-party PC games and music videos 44 that provided the clips used in the attract mode display. For a fee, the franchisee 12 also supports e-commerce transactions with e-

commerce sites 46, provides for pickup and local delivery 13b of packages and, at little or no

cost, of e-mail 17b sent by the user to the center 13 and specifying the intended recipient's street address. In addition to advertising their services by expediting users' e-mail messages to recipients who as yet do not have an e-mail account, and providing technical support for

the portals' users, the centers may also provide specialized or high-volume office-automation services such as computer-based graphics, or mail merge and batch copying. The e-mail 16a

sent to the free e-mail account corresponding to a user's e-commerce intranet ID can be read on the screen 20b after logging in using that ID at any of the carrels 1 1 on the portal 10, and

then saved to floppy disk 54a or printed out 66 by the user. The user's e-mail can also be read

or downloaded from a booth 10b or the network's www web site 16a. For ease of use, the

carrels' display screens 20b are touch sensitive screens, but a keyboard 20a is also provided in

each carrel 11 for the user's convenience, as shown in Figs. 2a and 3, particularly for drafting

e-mail messages.

In addition to currency exchange 13a and pre-paid cards 34, the walk-in e-commerce center 13, as part of an international network 18 of e-commerce franchises, further supports

users' e-commerce activity by serving as a trusted transaction agent 13c in interstate and

international sales who certifies merchants and collects payment, to assure payment for and

delivery of purchases in good order, provides for merchandise returns and refund s, and serves as a customs broker 13d for international e-commerce purchases. Thus, through the

walk-in center 13 the portal 10 provides the new user and e-commerce support services that

are most needed in smaller countries where mass-based e-commerce is necessarily international commerce, so that exchange rates and customs clearance are immediate barriers

to users' participation in this marketplace. Because the paid media services 40 offered by the portals 10 provide immediately understandable, highly-desirable opportunities for virtual "visits" with family and friends

who have moved out of the local community, they are introduced to the portal's charge and

payment arrangements as well as enjoying multimedia services that individual users could not

otherwise afford. This and the free promotional third-party audio-visual materials also

offered by the portals 10 that attract interest in using the portals 10. The opportunity to obtain

these popular materials, for free, or for a merely marginal price rather than having to buy the

multimedia equipment itself, gives passers-by an immediate incentive to try to use the portal

10.

Beyond the incidental computer experience gained by selecting demo recordings 17a

and paying for video-conferencing services 40 or the full commercial recording 44 of an

audio-visual performance auditioned by the user as a demo, the free e-mail facility available

through the portal provides users the option of receiving advertisements for selected goods

and services and for inclusion in the intranet's user directory. The portal's intranet also

provides computer training in the form of a brief interactive introduction to personal

computers (PCs) that helps prepare first-time users for making purchases of travel and movie tickets on line, using their free online e-mail account, medical and academic reference materials, news, weather, classified ads and directory services, in one or more of the local

languages. Free interactive training in using PC word processing and data management programs the may also be provided by the franchisee to help prepare users for operating

standard business software 108, such as that provided by the franchisee's booths 10b, as

indicated in Fig.3. To use the carrel's paid Internet 38 and media 40 services the user inserts a personal credit or debit card, or a prepaid card 34 into the card slot 20c once, after the logging in, or enters their card's account number 20a, 20b. Preferably, the prepaid cards are single-use

cards. These single-use cards establish a credit balance and are cancelled when swiped, protecting the public by reducing the opportunity for theft and re-use of the card.

When credit is established, the credit available is displayed on the screen. The credit

available is adjusted and re-displayed after each transaction and is displayed at any other time

during the same session upon request of the user. Any remaining pre-paid balance may be

credited to the user's ID at the end of the current session. After logging on and choosing paid

media services, when the user chooses to make a purchase from a member's site 18b only the

PIN number of the account being used and the specification of the item purchased need to be

entered by the purchaser. The merchant will then supply an order confirmation number and

the purchase specification will be printed out with the qrder confirmation number and merchant and transaction reference numbers supplied by the portal as the user's receipt for

purchase, to be used to pick up the goods or for tracking their delivery.

The user can then either use the familiar handset 70 to place an Internet telephone call

or place a video conference call to any carrel 1 1 on the worldwide intranet using the video

camera 72 and either the handset 70 or the microphone and speakers 74, 76. The handset 70 is

particularly helpful to new users when they request a call back from the walk-in center 13 for

technical assistance in using the booth. A headset jack 78 is also provided in each carrel for

use with headphones provided by the user, available for sale from the franchisee's walk-in center 13, or for free as a promotional item supplied by any one of the intranet's participants. From the viewpoint of the local e-commerce intranet franchisee 12 from whom the piepaid card was purchased, and who provides sellers guaranteed payment for the goods and

services charged to that card, the cards provide a source of income. The intranet members

provide the entertainment, educational and communications services of the portal that build

the user traffic at the portals. Increased e-commerce activity of any type at the portals

increases the value of the intranet and its walk-in center 13 to the franchisee 12 and to its

members 18b.

Because, unlike the kiosk-type e-commerce intranet portals 10, these booths 10b are a

convenience for members of the public who already own and use personal computers, the booths 10b provide the user popular PC business application software 108 that is ready for

use, and scanner-based facilities for faxing and copying to paper, as well as printing, ZIP-

drive or super-disc drive and CD-drive facilities 54b. The booths 10b may also provide

laptop utilities 1 lOa-d that enable business people who,have their own laptops, PDA data

bases or other portable computing resources with them to work in the privacy of the booth

10b with the door 109 closed. For example, a surge-protected power outlet 110a is provided

to recharge laptop batteries, and an IR link and/or RJ-1 1/ RJ-45 connectors provide computer communication links for dial-up online database or ISP access 1 10b. Alternatively, RJ-45 or

BNC connectors provide LAN-based access 1 10c to the franchisee's free intranet and paid

media and ISP services 40, 38, as shown in Fig. 3. The booth's disc drives 54, printer 66 and scanner 68. Thus the free and paid local e-commerce intranet services provided by the computer in the booth 12b will also be available through the connection provided by the

laptop utilities 1 10. The "travel office" booths 10b are well-suited to transportation hubs such as airports and train stations, where business people may need a place to work during lengthy

layovcis

To promote use of the local franchisee's services by travelers, and to enable users to implement video-conferences with another portal or booth, the local e-commerce

development network's web site 18 includes individual pages 18c that each provide a description of the location and services provided by the intranets 18c of other franchisees of

the e-commerce network 18, 18c. Each franchisee 12 has a respective assigned local territory

and its own e-commerce intranet 18 of members 18b who sponsor free services 19 suitable to

local needs identified by the respective franchisee 12. The members 18b communicate with

the franchisee over a secure dial-up extra net 18d for arranging royalty payments on sales

transacted over the local net 18 or for subscription payments in lieu of providing free

Claims

I CLAIM:

1. A public-access e-commerce service portal providing a user access to an internet,

said portal comprising: a computer including a display screen, a card reader adapted to read financial account

information from a card, an input device adapted to provide alphanumeric and screen-

coordinate selected by the user, a drive unit adapted to read data from and write data to a

removable data storage medium, and a printer unit, said computer being programmed to

permit a user to selectively operate the units after said user enters a valid log-on ID, to establish a log-on ID for a new user after receiving answers manually input to the computer

by the new user in response to predetermined demographic questions, and programmed to test

the validity of financial account information, PIN number and log-on ID entries made by

users; a video camera connected to the computer, said computer being programmed to use

said video camera to provide video-conference service to the user;

a telecommunications link adapted to connect the computer to an e-commerce intranet

providing free services to the user, said free services including information resources and free access to selected e-commerce intranet sites and live contact with an intranet agent and live contact with an intranet agent at an e-commerce service facility.

2. The portal of claim 1 further comprising a second telecommunications link, said second link being a switched link, said computer being further programmed to initiate a call

back over the switched link when a service selected by the user requires a fee to be paid by

the user. 3 The portal of claim 1 further comprising a paid- service indicator adjacent said card readei . said indicator connected to the computer to indicate when the computer is providing a paid service that has elapsed-time charges.

4. The portal of claim 1 wherein the computer is programmed to provide an idle-time display including full motion video entertainment clips, said computer re-initiating the idle-

time display after a user enters a valid log-on ID after the user selects a free service and then does not make a further selection within a predetermined time period.

5. The portal of claim 1 further comprising an office service unit, said computer being programmed to provide word processing services.

6. The portal of claim 1 further comprising a laptop service unit including electric

power and data connectors for use by a laptop computer.

7. The portal of claim 1 further comprising multiple carrels, said carrels being

connected to a shared first link and adapted to respond to a respective separate second callback telecommunications link to transfer user ID and PIN number information between the e-

commerce service facility and the user.

8. The portal of claim 1, further comprising means for substituting a log-on display for an idle-time display for a limited period of time.

9. The portal of claim 1 further comprising means for limiting use of a free audiovisual service within a predetermined period of time.

10. The portal of claim 1 further comprising demo means for selectably implementing free demo displays including one of said full motion video entertainment clips, said demo displays being more extensive than said clip, and means for limiting the frequency of implementing said free demo.

1 1. The portal of claim 1 further comprising a private booth adapted to enclose a user and said computer.

12. A public-access e-commerce service network, said network comprising:

a plurality of e-commerce portals, each portal having a computer adapted to read

user aid computer being programmed to permit a user to selectively operate the units after

said user enters a valid log-on ID, programmed to establish a log-on ID for a new user after

receiving answers manually input to the computer by the new user in response to

predetermined demographic questions, and programmed to test the validity of financial

account information, PIN number and log-on ID entries made by users; and

a respective telecommunications link adapted to^connect each of the computers to an e-commerce intranet, said intranet providing free services to the user, said free services

including information resources sponsored by members of the intranet, and user access to

selected e-commerce intranet sites, and to an e-commerce service facility.

13. The network of claim 12 wherein said intranet service facility provides pre-paid

accounts enabling users to obtain paid intranet services.

14. The network of claim 13 wherein said intranet service facility provides pre-paid cards enabling users to obtain paid intranet services.

15. The network of claim 12 wherein said intranet service facility further comprises means for providing paid e-commerce support services.

16. A method of providing public access to e-commerce activities comprising the

steps of: providing a log-on ID to a user upon receiving answers from the user to predetermined questions;

providing selectable access to a plurality of paid and free services after validating a

user ID entered by a user, said free services including access to selected e-commerce intranet

sites;

providing access to each paid service selected by a user after validating a respective

PIN number entered by the user.

17. The method of claim 16 wherein the portal provides a plurality of free services to

the user using a first link, and provides the log -on ID to the user and receives the log on ID

and PIN number from the user by using a separate, switched second communications link.

AMENDED CLAIMS [Received by the International Bureau on 06 May 2002 (06.05.02); original claims 1-17 replaced by amended claims 1-20 (4 pages)]

1. A public-access e-commerce service portal providing a user access to an internet, said portal comprising: a computer adapted to respond to information provided by the user, said computer having at least one unit from a group consisting of a drive unit adapted to write data to a removable data storage medium and a printer unit, said computer being adapted to permit a user to selectively operate said output unit after the user provides a valid log-on ID to the computer, said log-on ID having been assigned to the user after the user responds to predetermined demographic questions, and said computer being adapted to validate financial account information and log-on information provided by users; a video camera connected to the computer, said computer being adapted to use said video camera to provide video-conference service to the user; and a telecommunications link adapted to connect the computer to an e-commerce intranet; said e-commerce intranet providing free services to the user, said free services including information resources sponsored by said e-commerce intranet and free access to selected e-commerce sites, and adapted to connect the user to an agent at an e-commerce service facility, said e-commerce service facility being adapted to provide trusted agent services for an on-line purchase made using a portal.

2. The portal of claim 1 further comprising a second telecommunications link, said second link being a switched link, said computer being further programmed to initiate a call back over the switched link when a service selected by the user requires a fee to be paid by the user.

3. The portal of claim 1 further comprising a card reader having a paid-service indicator adjacent said card reader, said indicator connected to the computer to indicate when the computer is providing a paid service that incurs elapsed-time charges.

4. The portal of claim 1 wherein the computer is programmed to provide an idle-time display including full motion video entertainment clips, said computer reinitiating said idle-time display when, after a user provides valid log-on ID information, the user selects a free service and then does not make a further selection within a predetermined time period.

5. The portal of claim 1 further comprising an office service unit, said computer being programmed to provide word processing services, said output drive unit being adapted to read data from said removable data storage medium.

6. The portal of claim 1 further comprising a laptop service unit including electric power and data connectors for use by a laptop computer are provided to the user as a paid service, after said financial account information log-on ID information provided by the user is validated.

7. The portal of claim 1 further comprising multiple carrels, said carrels being connected to a shared first link and each carrel being adapted to respond to a respective separate second telecommunications link, said second telecommunications link providing a call-back to transfer user ID and PIN number information between the e-commerce service facility and the user over said second telecommunications link.

8. The portal of claim 1, further comprising means for substituting a log-on display for an idle-time display so that said log-on display is displayed for a limited period of time.

9. The portal of claim 1 further comprising means for limiting use of a free audio-visual service to within a predetermined period of time.

10. The portal of claim 4 further comprising demo means for selectably implementing free demo displays including one of said full motion video entertainment clips, said demo displays being more extensive than said clip, and means for limiting the frequency of implementing said free demo.

11. The portal of claim 1 further comprising a private booth adapted to enclose a user, said video camera and said computer.

12. A public-access e-commerce service network, said network comprising: a plurality of e-commerce portals, each portal having a computer and a video camera, said computer being adapted to respond to information provided by the user, and having at least one unit from a group consisting of an output drive unit adapted to write data to a removable data storage medium and an output printer unit, said computer being adapted to permit a user to selectively operate said output units after said user provides a valid log-on ID to the computer, said log-on ID having been assigned to a user after the user responds to predetermined demographic questions, and to validate financial account information and log-on ID information input by users, said computer being adapted to use said video camera to provide video- conference service to the user; and a telecommunications link adapted to connect each of the computers to an e- commerce intranet, said e-commerce intranet providing free services to the user, said free services including information resources sponsored by said e-commerce intranet and free access to selected e-commerce sites, and to connect the user to an agent at an e-commerce service facility, said e-commerce service facility including means for providing paid trusted agent services for on-line purchases made by using portals.

13. The network of claim 12 wherein said intranet service facility provides pre-paid accounts enabling users to obtain paid intranet services.

15. The network of claim 12 wherein said trusted agent services include international shipment and payment services for on-line purchases.

16. A method of providing public access to e-commerce activities comprising the steps of: providing a log-on ID to a user of an e-commerce portal upon receiving answers to predetermined demographic questions input by the user to the portal; providing selectable access through said e-commerce portal to an intranet providing a plurality of paid and free services after validating a user ID entered by a user, said free services including access to selected e-commerce sites; providing access to each paid service selected by a user after validating a respective PIN number input by the user to the portal; and providing live contact with an agent at an e-commerce service facility, said e- commerce service facility including means for providing trusted agent services for online purchases made by using portals.

17. The method of claim 16 wherein the portal provides a plurality of free services to the user using a first link, and the e-commerce service facility provides the log-on ID to the user and receives the log on ID and PIN number from the user by using a separate, switched second communications link.

18. The portal of claim 1 further comprising a card reader adapted to read said financial account information from a card, said PIN being a predetermined number corresponding to said card.

19. The portal of claim 1 wherein the portal and said e-commerce service facility are provided to a user by one member of a group consisting of: a local retailer, an international non-governmental development agency and an agency of local government.

20. The method of claim 16 wherein said e-commerce service facility and portal are provided to a user by one member of a group consisting of: a local retailer, an international non-governmental development agency and an agency of local government.