WO2002031665A1

WO2002031665A1 - Information terminal device and information transmitting system

Info

Publication number: WO2002031665A1
Application number: PCT/JP2001/008881
Authority: WO
Inventors: Kiyonobu Hirose
Original assignee: Kiyonobu Hirose
Priority date: 2000-10-12
Filing date: 2001-10-10
Publication date: 2002-04-18
Also published as: AU2001295911A1; JP2002189654A

Abstract

An address mark put on a display is read out by means of a reader and the address mark is recognized from image data thus read out. The address mark is converted into character string data to produce address data which is then selected and connected easily to the home page of an advertiser or transmitted to the advertiser by e-mail or telephone.

Description

Description Information terminal equipment and information transmission system

The present invention relates to a terminal device for collecting information and an information transmission system, and more particularly to a device that enables a consumer to easily obtain advertisement information and notification information (notification). Background art

In the past, advertising posters were posted on trains and on train stations, but even if you were interested in the contents of posters, it was difficult to memorize the contents. Even so, my memory was ambiguous. It was also troublesome to write down notes in a personal organizer. Examples of ads and announcements include:

(1) Book and magazine advertisements: Remembering book names

(2) Products: Names and contents of health foods, AV electrical products, pharmaceuticals, etc.

(3) Travel guide: Advertiser, content, price, time, etc.

(4) Event information: exhibitions, seminars, entertainments, etc.

(5) Real estate advertising: Advertisers, contents, etc.

(6) School information: English conversation school, TEL number

Etc.

In addition, if you are interested in powerful advertisements where various advertisements and notices are posted one after another every day, even if you are going to purchase the product of the advertisement, it will take time to purchase because of uncertain memory. Often, they are forgotten to purchase. Also, if you want to know more about advertising, Dresses (URLs) and phone numbers are often posted in advertisements, but it is difficult to memorize this homepage address, and if you try to connect to the homepage later using a personal computer, Often they forget address and miss out on the homepage.

Even if the homepage address is written down in a notebook or the like, it takes time and effort to open the computer later and to input the homepage address one by one.

It is difficult to memorize the telephone number, even if you want to hear the contents of the advertisement over the phone, and often miss the opportunity to call the advertiser. Fig. 4 shows an example in which the Internet homepage address (URL) is described in the advertising body 1. Fig. 5 shows the advertiser's telephone number. Fig. 6 shows the URL, e-mail address, and telephone number. This is an example. “Shinjuku” and “Shibuya” in front of the phone number are additional characters indicating the business location of the advertiser.

When reading a magazine, even if there is an ad that is not clear, if you do not remember which page of the magazine the advertisement is on, you will see the advertisement again later or access the advertiser's homepage. Often miss out on phone calls. In some cases, the page of the advertisement is cut off, but it is quite troublesome.

Even if you read a newspaper or find an advertisement that interests you, it is difficult to remember later when the newspaper was published to B and on which page the advertisement appeared. In some cases, the article is cut out, but it is a tedious task. This is particularly inconvenient when reading newspapers on the train.

Magazines and newspapers are often discarded, in which case information about advertising is also discarded. If you are watching TV, your phone number or fax number may appear on the screen when you make a purchase request or make an inquiry. In this case, make a note of the phone number or fax number on a piece of paper or the like, and make or call the phone.It is troublesome, and if you do not make a memo immediately after watching the screen, the screen will switch and you will not be able to write down the number. There are many.

In this way, consumers are interested in advertising and often miss the opportunity to get more information about it. From the point of view of advertisers, even if they put up advertisements at a high cost, even if they can leave the image of the advertisement to consumers, they will miss the opportunity to take concrete purchase behavior However, there is a problem that the cost effectiveness of advertising is not sufficiently obtained.

As a conventional technique, as shown in Japanese Patent Application Laid-Open No. 7-115474, newspaper articles and advertisements are coded, and the readable code is read by a scanner at home or in the office of a company. A technology for obtaining information on newspaper articles and information on advertisements is disclosed. The code contains the issuer identification information (database code), determines the “incoming number” (issuer number) for this database code, and connects to the issuer database. The method is adopted. Therefore, it is necessary for the terminal to be equipped with an “incoming number table” that associates the “database code” with the “incoming number” (issuer number) in advance.

Therefore, there are the following problems.

(1) The data structure of the barcode must be set in advance, and this analysis software must be stored in the barcode reader in advance. Also, the advertising body has to be printed with the parcode of this specific fixed structure, which is less general.

(2) “Database code” and corresponding “incoming number” (issued Source number) must be registered in advance in the “destination analysis unit” of the terminal, and the “database code” and “incoming number” represent the specified issuer. Therefore, the issuer is limited, and it is impossible to handle and process any data from any issuer. In other words, there is a problem that the publisher must be registered in advance, and information on newspaper articles and advertisements of the publisher that is not registered cannot be obtained.

(3) For newspaper articles and advertisement information that readers want, it is necessary to use a scanner to read barcodes written in newspaper articles and advertisements at home or office. Therefore, it is difficult to read the code using a scanner while on a train or on the go, and it is impossible even if you want more information about advertisements. That is, in the conventional per-code scanner, it is necessary to operate the distance between the object and the scanner in a range from several millimeters to several centimeters.

As shown in FIG. 3, in the case of an advertisement for a train, there is another passenger (not shown), and the user approaches the advertising object and traces the barcode like a barcode scanner. It is difficult to read the data by using this method ₍ especially in the case of an advertising body attached to the upper wall of a window like the advertising body 8, it was impossible in practice.

Similarly, for the hanging advertisement 9, the advertisement itself was hung from above, and it was virtually impossible to trace with the scanner.

It is not possible to use a per-code scanner for television images.

INDUSTRIAL APPLICABILITY The present invention is convenient to carry, and is used for advertisements on trains, stations, shopping streets, streets, etc., advertisements published in magazines and newspapers, announcements and TV screen information, and advertisement and announcement information addresses. The data is taken into the information terminal device and recorded, and the advertiser's input via the address data is recorded. It connects to the Internet homepage or telephone site, and allows users to easily collect detailed information on advertisements on the spot, and to make purchases for products and to apply for participation in events, etc. .

That is, without using address data or inputting via a personal computer, the address data read by the reader is used immediately and the advertiser's Internet homepage or It allows you to connect to a telephone site.

In addition, it can store the address data of multiple advertisements and the image data of the advertisement itself.

As described above, you can easily and easily access advertisement data for advertisements in magazines and newspapers and advertisements on TV screens not only on the go but also at home, office, restaurant, etc. Things.

In addition, an advertisement publisher or a newspaper publisher can access advertisement data of any publisher without having to register the terminal device beforehand.

Naturally, it is possible to access not only newspapers and books in Japan but also advertising data from publishers such as newspapers and books in any country in the world. Also, if necessary, it is possible to connect to specific advertisements and announcement data only for specific advertisers and users.

Disclosure of the invention

The present invention relates to a visual display having an address mark indicating an address of an advertiser destination, the address mark being read by a reading device of an information terminal device, and the address mark in the read image data being read. Recognizes and converts it to character string data, and records it as address data in the storage device. Using this address data, a wireless device such as a mobile phone By connecting to the advertiser's homepage via communication and the Internet, the contents of the advertisement on the homepage can be checked. Also, by recording this content, the advertising data can be viewed later if necessary.

You can connect to the home page by first connecting to the page with the advertising data, and then from the top page to another page. If the address data is e-mail address, e-mail can be sent to the advertiser via the Internet / mail communication network. If the address data is a telephone number, the advertiser can be called via the telephone network.

As another method, image data read by a reading device is sent to an intermediate server device via a communication network, where the image data is processed, and the address mark is converted to character string data. Address data. If there is only one address data, send it directly to the advertiser and connect. If there is more than one address data, it is possible to connect to the advertiser by sending these address data to the terminal, displaying the address data on the display device and selecting the desired address data. .

The reading device uses, for example, a digital camera or a CCD image reader. That is, the address mark written on the advertisement is read from a position at a certain distance by an optical reading device and recorded in a storage device.

From the scanned image data, character figures with distinctive features such as home address codes (URLs), E-mail addresses, and telephone numbers are identified and converted to character string data, which is stored as address data. Store it in the device. If there is only one address data, connect directly to the connection destination. If there is more than one address data, the address data can be displayed on the display device, and the desired address data can be selected and connected to the advertiser. If there are multiple advertisements, read the advertisement data as many times as necessary and record the address data.

A list of the recorded address data is displayed on the LCD screen of the information terminal device, the necessary data is transmitted by wireless communication means such as a mobile phone when necessary, and the advertiser's website is accessed via the Internet. Connect and get advertising information. If you transfer the stored address data to a personal computer, you can get advertising information on your computer.

ADVANTAGE OF THE INVENTION According to this invention which consists of the above content, it is convenient to carry and can store and display the advertising information of the advertising body, such as the inside of a train, station yard, shopping street, and street, in an information terminal device.

This eliminates the hassle of manually writing down the contents of the advertisement and the address of the advertiser, such as the URL, E-mail address and telephone number, and there is no need to memorize the contents of the advertisement. The address mark is read by a reading device on the spot or when necessary, the address mark in the read image data is converted into address data, and the interface data can be easily interfaced using the address data. You can view advertising information on the Internet homepage, send e-mails to advertisers, and make phone calls.

Furthermore, since it can be connected to the advertiser's homepage, more information can be obtained, the purchase of goods can be performed, and applications and reservations for events can be performed reliably. Also, since the address data of a plurality of advertisements and the image data of the advertisements can be stored, they can be used later and are convenient.

Any advertiser can be connected as long as the advertiser has an address mark. Advertisers can also increase sales by increasing consumer access. BRIEF DESCRIPTION OF THE FIGURES FIG. 1 is a perspective view showing the positional relationship between the information terminal device of the present invention, an advertising body, and an address mark. FIG. 2 is a perspective view of one embodiment of the information terminal device. Figure 3 is a perspective view of the advertising body in the train. FIG. 4 is a front view of the advertising body describing the URL. Figure 5 is a front view of the advertising body with telephone numbers. Figure 6 is a front view of the advertising body that describes the URL, E-mail address, and telephone number. FIG. 7 is a front view of the screen of the display device. FIG. 8 is a configuration diagram of the information terminal device and the super device. FIG. 9 is a perspective view of the connection between the information terminal device and the mobile phone. FIG. 10 is a flowchart of the first data processing method. FIG. 11 is a flowchart of the second data processing method. FIG. 12 is a perspective view of a mobile phone according to the present invention. FIG. 13 is a side view of the mobile phone 31. FIG. 14 is a perspective view of another embodiment of the mobile phone according to the present invention. Figure 15 is a perspective view of an advertising body and an address mark placed in a magazine. Figure 16 is a front view of an advertising body, an address mark, placed in a newspaper. FIG. 17 is a configuration diagram of a terminal device, an intermediate server device, and a server device of the third data processing method. FIG. 18 is a flowchart of the third data processing method. BEST MODE FOR CARRYING OUT THE INVENTION

In FIG. 1, reference numeral 2 denotes an address mark added to the advertisement 1, and address mark 2 denotes an Internet homepage address (URL) or E— indicating a connection source to the advertiser. These are additional characters such as email addresses, telephone numbers, and base names.

FIG. 2 shows an embodiment of the information terminal device 3. At the front of the information terminal device 3, there is a reading device 4 such as a CCD camera, etc., which captures the address mark 2 of the advertising body 1 and recognizes the address mark 2 in the image data. Recognized by device 10, converted to character string data, and recorded as address data.

The distance between the address mark 2 and the reader 4 may be a distance at which the reader 4 can identify the address mark 2, and is approximately 10 cm to 1 meter. However, it is not limited to this distance. The focal length of the image of the reading device 4 may be fixed focus, manual focus, or automatic focus.

An operation device 5 such as a switch is provided on the upper surface of the information terminal device 3 to operate the reading device 4. When an auxiliary light emitting section 6 is provided beside the reading device 4, the auxiliary light for photographing in a dark place can be emitted.

The image data read by the reading device 4 is processed by the following processing method.

First processing method: As shown in FIG. 8, the image data read by the reading device 4 recognizes the address mark 2 by the image recognition device 10 and converts it into character string data. It is recorded in the storage device 12 as the dress data. That is, in the scanned image data, first, characteristic characters, symbols, and specific marks are identified and converted into character string data to obtain address data.

Character strings containing http: // www and jp, ne, com, etc. are identified as URL.

Character strings containing @, jp, com, etc. are identified as e-mail addresses. jp is an identification code for 13 countries, and may be an identification code for another country. χχ-χχχχ-χχχχ, XX. XXX. XXX, XX (xxx) xxx _s 0120-xxxxxx, etc. are recognized as telephone numbers. “X” is a number from 0 to 9.

An additional character or additional mark may be added before the character string. That is,

TEL, tel, etc. are additional characters indicating a telephone number. These additional characters and With the additional mark, the recognition of the telephone number becomes more reliable. In addition, a specific mark for specifying an advertiser may be added.

The character string data recognized and identified by the image recognition device 10 in this way is defined as address data.

If there is only one address data, the process may proceed to the step of connecting directly to the connection destination. When there are a plurality of address data, as shown in FIG. 7A, only the address data is displayed on the display device 7 and no image data is displayed.

The obtained address data may be subjected to color-coding inversion processing. That is, URL is blue, E-mail address is red, telephone number is yellow, and so on.

This processing method is convenient when there are not a plurality of similar address data in the image data.

Second processing method: The image data read by the reading device 4 is first displayed on the display device 7 and stored in the storage device 12. The image recognition device 10 recognizes characteristic character symbols and specific marks in the image data and converts them into character string data to obtain address data. ,

Character strings including http: // www and jp, com, etc. are identified as URLs. Character strings containing @, jp, com, etc. are identified as e-mail addresses. jp is an identification code of Japan, and may be an identification code of another country. χχχ-χχχχ-χχχχ _ν XX. χχ. χχχ X (χχ χχχ ^ 0120-χχχχχχ, etc. is recognized as an electronic g tongue number. “xj is a numerical value from 0 to 9.

Additional characters or additional marks may be added before the character string. That is, TEL, tel, etc. are additional characters representing a telephone number. With these additional characters and marks, the recognition of telephone numbers becomes more reliable. In addition, a specific mark for specifying an advertiser may be added. Thus, the character string data recognized by the image recognition device 10 is used as address data.

If there is only one address data, the process may proceed to the step of connecting directly to the connection destination. This address data is displayed in the image as shown in Fig. 7b. If there is an additional character (such as Shinjuku or Shibuya in the figure) preceding the address mark, the address data is displayed in the image along with this additional character. This processing method is convenient for selecting only necessary address data when there are a plurality of similar address marks 2 in the image data.

It is useful for understanding the correlation between address data and images, and understanding the source of the address data.

Third processing method: As shown in FIG. 17, image data read by the reading device 4 of the terminal device 45 is sent to the intermediate server device via the input / output device 14, the communication device 15 and the communication network 16. 4 Send to 6. The image data is subjected to image processing by the image recognition device 10 in the intermediate server device 46, and the address mark is converted into character string data to obtain address data. That is, a character string with a characteristic or a character mark string with a specific mark is converted into character string data and used as address data.

If there is only one address data, it may be directly connected to the advertiser's super device. When there are a plurality of address data, the address data is transferred to the terminal device via the input / output device 47, the communication device 48, and the communication network 16.

Send it back to 5 and display it on display 7.

Figure 7b shows the address data displayed on the display device 7 of the terminal device 45.

This is one example. ☆ The encoded character string of “1 2 4 6 χ た” with a mark (specific mark) is a numerical value of URL, E-mail, etc., and is a data table in the intermediate server device 46. URL or E-mailer using Converted to a dress.

This method has an advantage that the structure of the terminal device 45 is simplified because the terminal device 45 does not have an image recognition function. The above operation is performed for a plurality of advertising bodies, data of the plurality of advertising bodies are recorded as necessary, and a plurality of address data are displayed on the display device 7.

From the data list displayed on the display device 7, the operation device 5 selects the necessary address data preferentially.

The address data may be manually selected in the image using the operation device. That is, the character / symbol data in the read image is converted into character string data by the image recognition device and displayed in the image. From the displayed character strings, the necessary character / symbol string data is selected by the operating device 5. As an example of the selection method, for example, the first character to the last character of the URL data are traced with a force cursor to be highlighted in blue. The character string that is highlighted in blue is the address data, and click this address data to select it.

When the address data is selected, the communication device 15 via the input / output device 14 and the communication network 16 such as a telephone line via a mobile phone and a personal computer, the Internet, etc., allow the advertiser to receive the advertiser's address. Connect to server device 23 and telephone device 30. FIG. 9 shows an embodiment using a mobile phone 18 as a communication device. Reference numeral 19 denotes an antenna of the mobile phone 18, reference numeral 20 denotes a display device, and reference numeral 21 denotes an operation device. The information terminal device 3 and the mobile phone 18 are connected with the communication cable 22 to exchange data.

In FIG. 8, after connecting to the advertiser's server device 23, it enters the homepage data area 26 via the communication device 24 and the control device 25. First, it is connected to the advertisement data 27, and the advertisement information is displayed on the table of the information terminal device 1 via the control device 25, the communication device 24, the communication network 16 and the communication device 15 Display on display device 7. If necessary, you can enter the home top page 28 to see other information on the home page. When purchasing a product or applying for an event, follow the prescribed procedures on the website to make the purchase and apply.

If the selected address data is an E-mail address, a mail input screen is displayed on the display device. After entering the e-mail text in the e-mail input screen, the e-mail is connected to the e-mail communication area 29 and the e-mail is sent.

If the selected address data is a telephone number, it can connect to the telephone device 30 and answer the telephone with the advertiser.

FIG. 10 is a flowchart of the first processing method.

The advertising device 1 is read by the reader 4, and image data is taken in. The image recognition device 10 recognizes the address mark 2 in the image data and converts it into character string data to obtain address data.

When there is only one address data, as shown by the dotted line, the user may go directly to “Connect to home page”, “Email input screen”, and “Telephone communication” to connect to the advertiser.

If there are a plurality of address data, the address data is first displayed on the display device. When URL data is selected from the displayed address data, it connects to the advertiser's homepage.

When E-mail address data is selected in the address data, the display screen switches to the mail text input screen. When an e-mail message is entered and sent on this screen, an e-mail is sent to the advertiser.

If you select phone number data in the address data, you can connect to the advertiser's telephone device and make a call.

FIG. 11 is a flowchart of the second processing method.

Advertisement body 1 is read by reader 4 and image data is displayed on display 7 I do. The image recognition device 10 recognizes the address mark 2 in the image data and sets it as address data.

When there is only one address data, as shown by the dotted line, the user may proceed to “Connect to home page”, “Email input screen”, and “Telephone communication” to connect to the advertiser.

If there is more than one address data, the address data is first displayed in the image.

When URL data is selected from the address data, it connects to the advertiser's home page.

When E-mail address data is selected from the address data, the display screen switches to the mail input screen. When you enter and send an e-mail message on this screen, an e-mail is sent to the advertiser.

If you select the phone number data in the address data, you can connect to the advertiser's telephone device and make a call.

FIG. 18 is a flowchart of the third processing method.

The advertisement 4 is read by the reader 4, and the image data is transmitted to the intermediate server. The intermediate server performs image processing on the image data and converts the address mark into character string data to obtain address data.

When there is only one address data, as shown by the dotted line, it is possible to go directly to “Connect to home page”, “Email input screen”, and “Telephone communication” to connect to the advertiser.

If there is more than one address data, this address data is sent back to the terminal device and displayed on the display device.

If you select E-mail address data in the address data, The display screen switches to the mail text input screen. When an e-mail message is entered on this screen and sent, an e-mail is sent to the advertiser.

If you select phone number data from the address data, you can connect to the advertiser's telephone device and make a call.

FIGS. 12 and 13 show an embodiment in which, for example, a reading device (such as a CCD camera) 32 is integrated into a mobile phone 31. A reading device 32 is provided at the front of the mobile phone 31, and the reading device 32 can swing up and down using a shaft 33 as a rotation axis. The shaft 33 is supported by a bracket 34 provided on the mobile phone 31. The lens section 35 can rotate in the directions of upward A, forward B, and downward C, and can turn the lens section 35 in a preferred direction. <BR> The advertising body 1 is photographed by the reader 3 2. The main body of the mobile phone 31 has the functions of an image recognition device 10, a storage device 12, a control device 13, an input / output device 14, and a communication device 15 shown in FIG. Therefore, the data read by the reading device 32 displays the address data on the display device 20 by the first processing method or the second processing method. In this case, the address data of a plurality of advertisements 1 can be stored and displayed on the display device 20 as a list.

The user can select necessary address data on the screen of the display device 20, connect to the homepage of the advertiser, send an E-mail, or talk with the advertiser by telephone.

In the case of the third processing method, the main body of the mobile phone 31 does not include the surface image recognition device 10. Therefore, the read image data is first sent to the intermediate server, which recognizes and identifies the image data and sends the address data to the mobile phone 31. This address data is displayed on a display device, selected and connected to the advertiser.

The whole or a part of the advertising body 1 is photographed by the reader 3 2, and the image thereof is The data may be stored in the storage device 12 together with the address data, and this screen may be viewed when necessary.

The reading device 32 is not limited to the advertising object 1 as a photographing object, and can also perform general photographing, for example, photographing an object at a long distance such as a person or a scenery. That is, the reader 32 enables the focal length of the camera to be switched between the focus for medium and long distances and the focus for close distances. When shooting advertisements or books, switch to the close-range focus mode.

The reader 32 can be detached from the mobile phone 31 so that the mobile phone alone can be used.

In the first embodiment, the reader 32 is provided at the front of the mobile phone 31. However, the reader may be provided at the side of the mobile phone 31. As shown in FIG. (Upper part of the device '20).

The address data stored in the mobile phone 31 can be transmitted to a personal computer so that the user can view advertising information and purchase products on the personal computer.

The address data stored in the mobile phone 31 can be transmitted to a cell phone or a personal computer of another person such as a friend, and that person can also view advertisement information and purchase products.

FIG. 15 shows an example of an advertising body 37 of a magazine 36. That is, there is an advertising body 37 other than the article 38 of the magazine 36, and an address mark 39 is described in the advertising body 37. The address mark 39 is photographed by the information terminal device, the address data is read, and it is possible to connect to the advertiser's homepage, send an e-mail, or talk to the advertiser by telephone.

FIG. 16 shows an example of an advertising body 42 of a newspaper 40. That is, there is an advertising body 42 other than the article 41 of the newspaper 40, and an address mark 43 is described in the advertising body 42. Photographing this address mark 4 3 with an information terminal It can read address data and connect to the advertiser's homepage, send e-mail, or talk to the advertiser over the phone.

Similar processing can be performed on the TV screen. The first method is to take a picture of a TV screen with a CCD camera, identify the address mark in the image by image processing, and create address data. By selecting this address data, you can connect to the advertiser.

The second method is to print a television screen on a printer, read the address mark in the printed image, and connect to the advertiser.

The address mark described on the display is generally general data, and anyone can use this address mark to connect to an advertiser or the like. However, it is also possible that only specifically authorized advertisers and consumers can use this information terminal device and information transmission system.

That is, a special identification symbol or mark is added to the address mark of only the authorized advertiser, and only the address mark having this identification symbol or mark is subjected to image recognition processing and is added to the address data. And be able to connect to the advertiser. This makes it possible to charge advertisers.

Although the address mark is a character string, an address mark using a special code such as a bar code or a two-dimensional mosaic code may of course be used. In this case, too, billing is easy because the advertiser and the like are specified.

As described above, according to the present invention, the address mark 2 of the advertising body 1 is read by the reading device 3, the address mark is recognized from the read image data, converted into character string data, and used as the address data. Display on display device 7. By selecting this address data, an information terminal that can easily connect to the advertiser's server device, connect to the homepage, send e-mail, or make telephone communication to the advertiser easily and easily Providing equipment You can.

As a result, the information on the home page of the advertiser can be obtained, and the purchase procedure of the product and the application for the event can be surely performed without forgetting. Industrial applicability

The information terminal device of the present invention configured as described above is easy to carry, and easily displays and records advertisement information and notification information of advertising bodies such as trains, station structures, shopping streets, and streets on the information terminal. be able to. As a result, there is no need to manually write down the address information of the advertiser by hand, and there is no need to memorize the contents of the advertisement, and it is possible to select the address data displayed on the display device when necessary. Advertising information can be easily viewed. In addition, because it is possible to connect to the advertiser's homepage, more information can be obtained, purchase procedures can be performed, and applications for events and reservations can be made reliably. Also, since address data of a plurality of advertisements and image data of advertisements can be stored, they can be used later.

Also, if there is an E-mail address in the address data, an E-mail can be sent to the advertiser, and questions and application for purchase can be made easily. If there is a phone number in the address data, it is easy and easy to call the advertiser, ask questions, apply for events, etc., and apply for product purchases.

Not only at home or office, but also at the train, station premises, shopping streets, streets, etc. And record and connect to advertisers.

In addition to the above, magazines, books, newspapers, pamphlets, etc. Regarding a visual display such as a Levi screen, the information terminal device and the information transmission system of the present invention are used to record advertising data, connect to an advertiser's server device, connect to a homepage, E-mailing or telephone communication is easy and convenient.

Since the homepage address (URL), e-mail address, and telephone number of the Internet are used as the address data, the data from the publisher and the data from the newspaper are registered in the terminal device in advance. It does not need to be placed and can be connected to advertisement data of new publishers etc. from any publisher

For advertisers, increased consumer access will allow them to increase sales.

Claims

The scope of the claims

1. A display that visually displays information such as advertisements and notices, an address mark that indicates a connection destination to an advertiser or the like described in the display, and a reading that optically reads the address mark or the display. And an image recognition device that converts character / symbol information having specific characteristics into character string data in the image data read by the reading device to obtain address data. An information terminal device which is connected to a connection destination such as an advertiser through a communication network by using a communication terminal.

2. A display device for displaying the address data, and a selection means for selecting the address data displayed on the display device, and by selecting the address data, 2. The information terminal device according to claim 1, wherein the terminal is connected to a connection destination such as an advertiser.

3. A display body that visually displays information such as advertisements and notices, an address mark that indicates a connection destination to an advertiser or the like described in the display body, and an optical mark that indicates the address mark or the display body. A reading device, a terminal device provided with the reading device, and character / symbol information having a specific characteristic in image data read by the reading device, converted into character string data to form address data. An intermediate server device provided with an image recognition device, and a communication means for transmitting the image data to the intermediate server device, and using the address data, connecting to a connection destination such as an advertiser via a communication network. An information transmission system that specializes in this.

4. Communication means for transmitting the address data to the terminal device side, a display device for displaying the address data, and selection means for selecting the address data displayed on the display device; 4. The information transmission system according to claim 3, wherein connection to a connection destination such as an advertiser is made via a communication network by selecting dress data.

5. A display body that visually displays information such as advertisements and notifications, an address mark that indicates a connection destination to an advertiser or the like described in the display body, and an optical mark that indicates the address mark or the display body. A reading device for reading the image data, an image recognition device for converting character / symbol information in the image data read by the reading device into character string data, and a specific character string in the character string data. An information terminal device comprising: selecting means for converting to address data; and connecting to a connection destination such as an advertiser via a communication network using the address data.