WO2002008854A3 - Procede et dispositif permettant d'adresser a des utilisateurs de mobiles des publicites sensible au contexte - Google Patents

Procede et dispositif permettant d'adresser a des utilisateurs de mobiles des publicites sensible au contexte Download PDF

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Publication number
WO2002008854A3
WO2002008854A3 PCT/SG2001/000154 SG0100154W WO0208854A3 WO 2002008854 A3 WO2002008854 A3 WO 2002008854A3 SG 0100154 W SG0100154 W SG 0100154W WO 0208854 A3 WO0208854 A3 WO 0208854A3
Authority
WO
WIPO (PCT)
Prior art keywords
context sensitive
users
mobile
advertising material
mobile users
Prior art date
Application number
PCT/SG2001/000154
Other languages
English (en)
Other versions
WO2002008854A2 (fr
Inventor
Victor Yeung
Tony Tam
Kwok-Wai Kelvin Law
Lung-Hsing Tung
Kiat Kee Ng
Original Assignee
C5 Solutions Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by C5 Solutions Pte Ltd filed Critical C5 Solutions Pte Ltd
Priority to AU2001272889A priority Critical patent/AU2001272889A1/en
Publication of WO2002008854A2 publication Critical patent/WO2002008854A2/fr
Publication of WO2002008854A3 publication Critical patent/WO2002008854A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42348—Location-based services which utilize the location information of a target
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
    • H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Cette invention concerne un procédé et un dispositif permettant d'adresser à des utilisateurs de mobiles des publicités qui reflètent le contexte. Ces utilisateurs peuvent utiliser des dispositifs Internet. Le matériau publicitaire sensible au contexte peut être adapté par exemple à l'emplacement actuel de l'utilisateur ou aux conditions météorologiques du moment, et tenir compte de préférences explicites formulés par l'utilisateur de mobile quant au type de publicité. Des données « historiques » sur les préférences d'un porteur de mobile donné peuvent être enregistrées, cependant qu'un processeur sélectionne des publicités en fonction de tous ces paramètres et propose à l'utilisateur de mobile un liste suggérée de publicités.
PCT/SG2001/000154 2000-07-24 2001-07-24 Procede et dispositif permettant d'adresser a des utilisateurs de mobiles des publicites sensible au contexte WO2002008854A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001272889A AU2001272889A1 (en) 2000-07-24 2001-07-24 Method and apparatus for providing context sensitive advertisements to mobile users

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US62419300A 2000-07-24 2000-07-24
US09/624,193 2000-07-24

Publications (2)

Publication Number Publication Date
WO2002008854A2 WO2002008854A2 (fr) 2002-01-31
WO2002008854A3 true WO2002008854A3 (fr) 2002-05-10

Family

ID=24501041

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/SG2001/000154 WO2002008854A2 (fr) 2000-07-24 2001-07-24 Procede et dispositif permettant d'adresser a des utilisateurs de mobiles des publicites sensible au contexte

Country Status (2)

Country Link
AU (1) AU2001272889A1 (fr)
WO (1) WO2002008854A2 (fr)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3912518B2 (ja) * 2002-09-10 2007-05-09 ソニー株式会社 サービス提供システムおよび方法
JP2005209098A (ja) * 2004-01-26 2005-08-04 Matsushita Electric Ind Co Ltd コンテンツ再生方法、コンテンツ再生端末及びコンテンツ提供システム
US7215745B2 (en) * 2004-11-15 2007-05-08 Rockwell Electronic Commerce Technologies, Llc Greetings and announcements for a multimedia IP communication system
US8209320B2 (en) 2006-06-09 2012-06-26 Ebay Inc. System and method for keyword extraction
GB2442024A (en) * 2006-09-20 2008-03-26 Motorola Inc Context sensitive user preference prediction
US9646288B2 (en) 2007-04-04 2017-05-09 Lucinda Grace Price Advertisements based on target market
US20090018904A1 (en) 2007-07-09 2009-01-15 Ebay Inc. System and method for contextual advertising and merchandizing based on user configurable preferences
FI122845B (fi) * 2007-07-17 2012-07-31 Airwide Solutions Oy Mainoksien toimittaminen liikkuvassa mainostamisjärjestelmässä
US7984006B2 (en) * 2007-09-18 2011-07-19 Palo Alto Research Center Incorporated Learning a user's activity preferences from GPS traces and known nearby venues
US7743067B2 (en) * 2007-09-18 2010-06-22 Palo Alto Research Center Incorporated Mixed-model recommender for leisure activities

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997041654A1 (fr) * 1996-04-29 1997-11-06 Telefonaktiebolaget Lm Ericsson Systeme de diffusion d'information de telecommunications
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
WO2000023864A2 (fr) * 1998-10-21 2000-04-27 Brook Lang Procede de marketing reseau localise
WO2000035216A1 (fr) * 1998-12-10 2000-06-15 Leap Wireless International, Inc. Systeme et procede permettant d'offrir des messages cibles grace a un emplacement mobile sans fil

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997041654A1 (fr) * 1996-04-29 1997-11-06 Telefonaktiebolaget Lm Ericsson Systeme de diffusion d'information de telecommunications
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
WO2000023864A2 (fr) * 1998-10-21 2000-04-27 Brook Lang Procede de marketing reseau localise
WO2000035216A1 (fr) * 1998-12-10 2000-06-15 Leap Wireless International, Inc. Systeme et procede permettant d'offrir des messages cibles grace a un emplacement mobile sans fil

Also Published As

Publication number Publication date
WO2002008854A2 (fr) 2002-01-31
AU2001272889A1 (en) 2002-02-05

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