WO2001095149A1

WO2001095149A1 - Information providing device

Info

Publication number: WO2001095149A1
Application number: PCT/JP2001/003105
Authority: WO
Inventors: Soichi Nitta
Original assignee: Sharp Kabushiki Kaisha
Priority date: 2000-06-02
Filing date: 2001-04-10
Publication date: 2001-12-13
Also published as: JP2001344280A; AU2001248746A1

Abstract

An information providing device comprises search condition setting means for setting a search condition, first information acquiring means for acquiring a first information set by searching an information Web site connected through a network under the search condition, second information acquiring means for acquiring a second information set by searching a database that the information providing device has under the searching condition, and first information presenting means for presenting the first and second information sets at a time. The information providing device enables individual marketing that an information provider has to do in behalf of the information provider and enables information search that a client has to do in behalf of the client.

Description

Information provision device

Technical field

Light

The present invention relates to an information providing apparatus and an information providing method for presenting Hirota's notice together with information requested by a user in an information providing service on the Internet, and a computer-readable recording recording an information providing program. It is about media.

BACKGROUND ART Conventionally, at service sites that provide information, customer personal information is used exclusively for the convenience of suppliers. In other words, the supplier conducts marketing activities based on customer information collected at the service site. In this connection, the public patent gazette “Japanese Patent Application Laid-Open No. 9-245049 (published date: September 19, 1997)” contains customer information. A technology has been disclosed in which a client terminal device has a filter function to conceal.

In addition, in the published patent gazette “Japanese Unexamined Patent Publication No. Hei 11-166 168 (publication date: March 9, 1999),” the supplier himself accesses the service site. Information distribution mediation system that can obtain customer information However, in the above-mentioned conventional structure, information is provided in a supplier-led manner, and customer information is mainly used for the convenience of the supplier, and is useful for the customer who provided the customer information. It is hard to say that it is.

On the other hand, customer information is a very important management resource for suppliers, but recently, as the demand for individual marketing has increased, the costs of individual marketing have become very large. In addition, advertising on the network is often perceived by customers as information noise, and advertising banners that are too conspicuous cannot draw the attention of the target customer.

Further, the method disclosed in Japanese Patent Application Laid-Open No. Hei 9-244509 can conceal customer information, but does not provide a search agent service based on customer information or individual marketing for suppliers. Agency service is not possible. Furthermore, this method wastes transmission bandwidth because all information before filtering needs to be transmitted to the customer terminal.

In addition, in the method disclosed in Japanese Patent Application Laid-Open No. 11-66616, the supplier has to acquire customer information by himself, which imposes a heavy burden on the supplier and further increases the customer information. Will be revealed. Disclosure of the invention

An object of the present invention is to record an information providing apparatus, an information providing method, and an information providing program capable of acting as an individual marketing agent for a supplier and acting for an information search for a customer. It is to provide a computer-readable recording medium.

In order to achieve the above object, an information providing apparatus of the present invention includes a search condition setting means for setting a search condition, and an information site connected via a network. A first information obtaining means for performing a search on the device under the above search condition to obtain the first information, and a second information obtaining device for performing a search on the database of the own device under the above search condition to obtain the second information. It is configured to include two information acquisition means, and first information presenting means for presenting the first information and the second information integrally.

In addition, in order to achieve the above object, the information providing method of the present invention includes a search condition setting process for setting a search condition, and an information site connected via a network according to the search condition. A first information acquisition process of performing a search to acquire first information, and a second information acquisition process of performing a search on the database of the own device based on the above search conditions to acquire second information. An information presenting process for presenting the first information and the second information together.

According to the above configuration and method, the information site connected via the network and the database of the own device are searched based on the same search condition, and the first information and The second information can be integrally presented as information acquired based on the search condition.

Therefore, according to the information providing apparatus (method), first, the user retrieves information from an information site on the Internet, and presents the retrieval result (first information) to the user. The information search can be performed on behalf of the user. As a result, the user can acquire necessary information without repeating the search procedure on the Internet many times.

Secondly, according to the information providing device (method), secondly, the search result (first information) obtained from an information site on the Internet and the search result (first information) are independently stored in a database of the own device. Of the accumulated data, Data (second information) that can be extracted under the same search conditions as a search on one net can be presented together. Thus, according to the information providing apparatus (method), when presenting a search result for a search condition to a user, the data of the device itself is used as if the search result from the information site was It can be presented as if it were a part.

Therefore, according to the information providing device (method), the information site can be provided to the user on behalf of the user, and when presenting the obtained search results, information to be actively presented from the own device database is added. And present it as if it were part of the search results. Therefore, it becomes possible to operate the search agency service flexibly.

In order to achieve the above object, the information providing apparatus according to the present invention further comprises: the second information acquiring unit is configured to synchronize with the acquisition of the first information by the first information acquiring unit; In this configuration, the second information is acquired from a database.

According to the above configuration, the second information can be obtained almost simultaneously with the first information, so that the first information and the second information can be efficiently presented on the same screen. Therefore, when presenting the search results for the search conditions to the user, the second information obtained from the data of the database of the own device is used as part of the first information obtained from the information site. It can be presented as if it were.

In order to achieve the above object, the information providing apparatus of the present invention further includes a search condition setting unit configured to extract a key from the stored customer information and set a search condition. Configuration.

With the above configuration, the customer may be interested in Related information can be acquired. This allows customers to receive a wide range of information about the information they are interested in.

In order to achieve the above object, the information providing apparatus of the present invention further comprises: the search condition setting means for setting the search condition based on an attribute of a user registered in advance. And the second information acquisition means, from the database storing the advertisement as the second information and an advertisement target to be presented with the advertisement based on the attribute of the user, This is a configuration for extracting an advertisement including the user to a user.

With the above configuration, according to the information providing apparatus, the search condition setting means sets the search condition based on the attribute (customer information) of the user (customer) registered in advance. The first information acquisition means performs a search on the information site connected via the network under the above search conditions to acquire a search result (first information). Then, the second information acquisition means sends the customer to the advertisement target from a database storing the advertisement (second information) provided by the advertiser and data specifying the advertisement target to present the advertisement. The included advertisement is extracted based on the attribute of the user, and the first information presenting means presents the above-described search result and the advertisement integrally.

As a result, the information providing device as an individual marketing agency service, as if it were a part of the search results, together with the search results obtained from the advertiser based on the attributes of the user in the search agency service. Present as if it were.

Therefore, according to the information providing apparatus, since the attribute of the user and the specified data of the advertisement target can be matched and the advertisement can be displayed together with the corresponding search result on the same screen, the advertisement can be displayed as a simple information. The possibility of being considered noise It is possible to reduce the amount of information and present it as necessary information that meets the user's requirements, thereby increasing the value of advertising. In other words, it is not so noticeable as an advertising banner, and can attract the target customer's attention moderately.

Further, according to the above configuration, since the information providing device performs matching between the attribute of the user and the prescribed data of the advertisement target, the advertisement is concealed from the advertiser, Can be presented.

In order to achieve the above object, the information providing apparatus of the present invention has a configuration further provided with control means for repeatedly operating the first information obtaining means at a predetermined timing.

According to the configuration, further, under the control of the control unit, the first information acquisition unit repeatedly executes a search for the information site at a predetermined timing. Note that this timing may be a predetermined time interval. Thus, the information providing apparatus can present the first information to the user in the latest state at all times.

In order to achieve the above object, the information providing apparatus of the present invention further measures a user's reaction to the first information and the second information presented by the first information presenting means. According to the above configuration having the reaction measuring means, the reaction measuring means further measures the reaction of the user to the first information and the second information. As a result, since the user's interest in the first information and the second information can be grasped, it is necessary to examine the arrangement of the first information and the second information in accordance with the user's interest. Becomes possible.

In particular, in the information providing device, an advertisement is presented as the second information. In this case, as an individual marketing agency service, it is possible to record the user's reaction to the advertisement detected by the above reaction measurement means, add the analysis, and report it to the advertiser. Therefore, advertisers can consider providing efficient advertisements.

In order to achieve the above object, the information providing device of the present invention further comprises: the first information presenting means, based on the measurement result by the reaction measuring means, The information is changed and presented.

With the above configuration, the first information presenting means is important to the user because the measurement result by the reaction measuring means indicates the degree of the user's interest in the first information and the second information. High-level information can be relocated to higher ranks. Therefore, the user can browse the information efficiently.

In order to achieve the above object, the information providing apparatus of the present invention is configured such that information having a high click rate of a user measured by the reaction measuring means is fed back to an information supplier. It is.

With the configuration described above, the information provider can provide a highly accurate marketing system in which the information providing device that has accumulated the search know-how independently searches for the customer based on the customer information without being bound by the logic of the information supplier. Information can be obtained. In order to achieve the above object, the information providing apparatus of the present invention further comprises a second information presenting means for transmitting the first information and the second information to a receiving apparatus capable of constantly receiving a user. It is a configuration provided.

With the above configuration, the second information presenting unit transmits the first information and the second information to a receiving device that can always receive the user. Users can receive information in a timely manner and never miss important information.

That is, if the obtained search results (the first information and the second information) are important information having an urgency, the information providing apparatus may receive a predetermined call, such as a user's mobile phone, at all times. It can be forcibly sent to a possible receiving device.

+ In particular, in the case of presenting an advertisement as the second information in the above information providing device, it is particularly urgent in terms of a search result obtained by searching for a related site based on a user attribute and an advertisement deposited by an advertiser. The information can be forcibly sent to devices such as mobile phones that have been registered in advance, and the user can be notified without fail.

Therefore, not only are the search results and advertisements integrated so that they can be viewed on the user's browser, but urgent information is forcibly transmitted so that the user can deal with the emergency information without overlooking it. It becomes possible.

In order to achieve the above object, a computer readable recording medium having recorded thereon an information providing program according to the present invention realizes the above means in a combination and implements an information providing program for operating the information providing apparatus. The recorded computer readable configuration.

With the above configuration, the information providing apparatus can be realized by the information providing program read from the recording medium.

In order to achieve the above object, the information providing apparatus of the present invention is configured to perform a process of charging a fee for a search agency service and a fee for an individual marketing agency service to a user and an information supplier, respectively. It is. With the above configuration, the information providing device can collect a search agency fee from a customer and an advertising agency fee from an advertiser. It is also possible to reflect the click rate for the above advertisements in the usage cost of the individual marketing agency service.

The information providing apparatus of the present invention is configured to store the acquired customer information in a tagged format in order to achieve the above object.

With the above configuration, by using this tag as a criterion and extracting the keywords necessary for the search, for example, information on the area can be searched from the postal code input data '.

In order to achieve the above object, the information providing apparatus of the present invention determines whether or not the searched first and second information has urgency by setting the date and time set in the search information by time. This is a configuration that is determined by arranging on an axis.

With the above configuration, if the information rearranged on the time axis is urgent, it is only necessary to transmit the information in the order of the time axis, so the customer must deal with the emergency information without overlooking it. Becomes possible.

Still other objects, features, and strengths of the present invention will be made clear by the description below. Also, the advantages of the present invention will become apparent in the following description with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a functional block diagram schematically showing the configuration of the information providing apparatus according to the embodiment of the present invention.

FIG. 2 is a schematic configuration diagram of a network including the information providing device shown in FIG. FIG. 3 is a block diagram schematically showing the configuration of Hard-air of the information providing device shown in FIG.

FIG. 4 is an explanatory diagram of a search proxy service and an individual marketing proxy service by the information providing apparatus shown in FIG.

FIG. 5 is the first half of a flowchart showing an outline of a search proxy service by the information providing apparatus shown in FIG. 1, and is combined with FIG.

FIG. 6 is a second half of a flowchart showing an outline of a search proxy service by the information providing apparatus shown in FIG. 1, and is combined with FIG.

FIG. 7 is a flowchart showing a part of the individual marketing agency service provided by the information providing apparatus shown in FIG.

FIG. 8 is an example of a customer information input screen displayed on the customer terminal device shown in FIG.

FIG. 9 is an explanatory diagram showing a format when the customer information obtained in the example of the customer information input screen shown in FIG. 8 is stored in the database of the information providing apparatus shown in FIG.

FIG. 10 is an explanatory diagram showing a format when a search result searched by the information providing apparatus shown in FIG. 1 is stored in a database.

FIG. 11 is an example of an advertisement data input screen displayed on the advertiser terminal device shown in FIG.

FIG. 12 is an explanatory diagram showing a format when the advertisement data obtained in the example of the input screen for the advertisement data shown in FIG. 11 is stored in the database of the information providing apparatus shown in FIG.

Fig. 13 is a display example of a homepage presented by the information providing device shown in Fig. 1 through the search proxy service. Fig. 14 shows a display example of a home page presented by the information providing device shown in Fig. 1 in the search proxy service, and shows the result of rearranging the display example in Fig. 13

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, the present invention will be described in more detail with reference to Examples and Comparative Examples, but the present invention is not limited thereto.

[Embodiment of the invention]

An embodiment of the present invention will be described below with reference to FIGS. 1 to 14.

FIG. 4 is an explanatory diagram illustrating an outline of a service provided by the information providing apparatus 10 according to the present embodiment. .

The information providing device 10 is connected to a consumer (user) (customer terminal device 20), which is a consumer, based on customer information including personal information registered by the customer. It provides a search agency service that searches for related information from the above information site IS (server computer of the related information site). That is, the information providing apparatus 10 obtains customer information from the customer and, based on the customer information, transmits information that the customer may need on the information site on the Internet on behalf of the customer. Search, edit the search results into a dedicated page for each customer, and present it to the customer (feedback). As a result, the customer can obtain highly accurate information that the information providing apparatus 10 that has accumulated the search know-how independently searches for the customer based on the customer information without being bound by the logic of the supplier.

In addition, the information providing device 10 is a provider (advertiser terminal) that is an advertiser. For the device 25), it performs individual marketing activities for the customer group formed by the search proxy service. Here, the information providing device 10 provides the supplier with sufficient customer information as an advertisement target while hiding detailed customer information. This allows suppliers to reduce the cost of individual marketing.

Further, when presenting a search result to the customer by the search proxy service, the information providing apparatus 10 simultaneously displays the search result obtained based on the customer information and the advertisement of the supplier related to the search result. Present. As a result, the advertisement can be presented to the customer as if it were a part of the search result, and resistance to the advertisement can be reduced. .

In addition, the information providing apparatus 10 that provides the above-mentioned service can collect the use fee of the above-mentioned search agency service from the customer and the advertising fee of the advertisement presented by the individual marketing agency service from the supplier.

Figure 2 shows the information providing device 10 that provides the above services, the customer's customer terminal device 20 that uses the search proxy service, and the individual marketing agency that uses the proxy service. FIG. 1 is an explanatory diagram showing an outline of a network including an advertiser terminal device 25 that provides a service.

The information providing device 10 is configured such that a service server device 10a for providing the above service on a network 40 including the Internet is connected to the network 40 via a network connection device 10b. ing. Similarly, the terminal device 20 for customers and the terminal device 25 for advertisers are the terminal devices 20a and 25a that use the service, and the network connecting devices 20b and 25b are connected to the terminal devices 20a and 25a. Each is connected to the network 40 through the network. Of course, the above-mentioned customer terminal device 20 and advertiser terminal device 25 are As many customers and suppliers using the network are connected to the network 40.

As shown in FIG. 3, the information providing device 10, the customer terminal device 20, and the advertiser terminal device 25 can be configured based on a general-purpose computer such as a personal computer. The server device (Web server) of the related information site with which the information providing device 10 communicates can be similarly configured.

That is, the information providing device 10, the customer terminal device 10, and the advertiser terminal.The device 25 is a CPU (central processing unit) 31, which executes the instructions of the programs for realizing the respective functions. R 0 M (read only memory) 32 that stores the boot logic, RAM (random access memory) 33 that expands the above program, and storage device such as a hard disk that stores the above program and various databases 3 4 Input devices 35, such as a keyboard and a mouse, output devices 36, such as a monitor, a speaker, and a printer, and network connection devices 37 connected to an external network 40 (10b, 20b, 2b) are connected by an internal bus 38.The functions of the information providing device 10, customer terminal device 20, and advertiser terminal device 25 are each a storage device. 3 4 need the program stored in It is implemented by executing in CPU 3 1 Expand the RAM 3 3 depending. Specifically, the information providing apparatus 10 executes an information providing program (details will be described later) for providing the service in the service server device 10a (FIG. 2). On the other hand, in the terminal device 20 for the customer and the terminal device 25 for the advertiser, the terminal device 20a and the terminal device 20a (FIG. 2) use a program for using the service, In other words, a general browser program that can acquire and display home page data (HTML (hyper text markup language) data) from the Internet Web server and transmit the data entered in the form is executed. . .

FIG. 1 is a functional block diagram schematically showing functions provided by the information providing apparatus 10 to provide the service.

As shown in FIG. 1, the information providing device 10 includes an advertisement data management unit 11, a customer information management unit 12, a search unit 13, a search result presentation unit 14, and a control unit (control means) 15. It is provided with. The information providing apparatus 10 includes an advertisement data storage unit (database) D1, a customer information storage unit D2, and a search result storage unit D3 provided in a storage device 34 shown in FIG. I have. The storage device 34 of the information providing device 10 may be provided outside the information providing device 10 via a network.

The advertisement data management unit 11 acquires an advertisement to be presented to a customer from a supplier who is an advertiser using the individual marketing agency service, and stores the advertisement in the advertisement data storage unit D 1. The above advertisements are managed as advertisement data to which data for designating the advertisement target to be presented with the advertisement (ad text) is added (Fig. 1 and Fig. 12).

The customer information management unit 12 obtains customer information including personal information from a customer who is a consumer who uses the search agency service, and stores it in the customer information storage unit D2 (FIGS. 8 and 9).

The search unit 13 includes a search condition setting unit (search condition setting means) 13a for extracting a keyword from the customer information stored in the customer information storage unit D2 and setting a search condition. Internet information site A search processing unit (first information acquisition means) 13b for storing the searched search result (FIG. 10) in the search result storage unit D3. The search unit 13 has accumulated know-how for searching on the Internet, and can execute a search based on this.

The search result presentation unit 14 edits the search results stored in the search result storage unit D3 together with the advertisement data corresponding to the customer information of the customer to be presented, and edits the search results into a page provided for each customer, Present it to the customer (Figure 13 · 3). Specifically, first, the advertisement extracting unit (second information acquisition means) 14a extracts an advertisement from the advertisement data storage unit D1 based on the customer information stored in the customer information storage unit D2. Next, the page creation and transmission unit (first information presentation means) 14 b uses the search results stored in the search result storage unit D 3 and the advertisement extracted by the advertisement extraction unit 14 a as 1 Create a page of presentation information so that it can be displayed on the page. .

Here, the creation of the page of the presentation information by the page creation and transmission unit 14b is performed when a request for transmission of the presentation information is received from the customer. For this reason, the garbage processing unit 13b collectively searches for the search conditions of a plurality of customers, and prepares the search results in the customer information storage unit D2 as page materials. Then, at the time of access from the customer, the page creation / transmission unit 14b displays the search result and the advertisement associated with the extracted search result according to the search condition of the customer, on the page of the presentation information. And send it to the customer.

The search in the search processing unit 13b can be performed for each customer. Also, the page creation transmission section 14b may transmit a page created in advance. Further, the search result presentation section 14 may record the page transmitted to the customer. The control unit 15 controls the creation of the page of the presentation information so as to be repeated at predetermined time intervals. The control unit 15 includes a customer response analysis unit (reaction measurement means) 15a, and measures the customer's response to the presented search results and advertisements. Then, the placement of the presented information in the page is changed based on the search results and the customer's reaction to the advertisement. It also records and analyzes responses to ads and reports ad effectiveness to advertisers. The customer response is measured by calculating the click rate for each search result and advertisement, as has been done in the past.

When the data to be notified urgently is included in the presentation information, the control unit 15 activates the emergency information notification unit (second information presentation unit) 14 c of the search result presentation unit 14 and registers in advance. Forcibly send an e-mail or the like to a receiving device (customer terminal device 20) that can always receive and notify the customer.

Further, the control unit 15 performs a process of charging a fee for the search agency service and a fee for the individual marketing agency service to the customer and the advertiser (supplier), respectively. As a result, the information providing device 10 can collect a search agency fee from the customer and an advertising agency fee from the advertiser. It is also possible to reflect the click rate for the above advertisements in the cost of using the individual marketing agency service.

Next, the operation of the information providing apparatus 10 will be described with reference to FIGS. Here, FIG. 5 and FIG. 6 are flowcharts illustrating a search proxy service provided to a customer. Figures 5 and 6 are connected by connectors A, B, C, and D.

First, as shown in FIG. 5, the information providing device 10 includes a customer information management unit. At 1 2, customer information is acquired at the time of this service contract (S 10), and a tag is added and stored in the customer information storage unit D 2 which is a data base (S 11) The information acquisition process (S10) is performed by a general method, for example, using a browser on a customer terminal device 20 which is a client terminal such as a personal computer. This is done by presenting a form (Fig. 8) that has been prepared in advance so that you can enter it. The customer information to be acquired includes not only so-called personal information but also various information related to the customer. For example, information on the residence where you live, information on the type and age of the car you own, information on banks, information on children's education, family anniversaries and schedules.

The acquired customer information is stored in the customer information storage D2 in a tagged format (FIG. 9). This tag can be automatically generated from the input form (Figure 8). Also, this tag is defined in advance by the service provider. As will be described later, keywords necessary for the search are extracted using this tag as a determination criterion. Therefore, for example, from the postcode input date, you can search for information on the area. '' Next, the information providing device 10 extracts a keyword from the customer information stored in the customer information storage unit D 2 in step S 11 in the search condition setting unit 13 a of the search unit 13 ( S 1 (search condition setting processing)). Then, in the search processing unit 13b of the search unit 13, the information relating to the key extracted in step S12 is searched on the Internet for the customer (S1). 3 (first information acquisition processing)) The obtained search results are tagged and stored in the search result storage unit D3, which is a database (S14). Here, the search result is stored in the search result storage 0 PD 3 in a tagged format (FIG. 10). Also, as the tag used when storing the search result, the tag of the customer information used in the search key is used as it is. As will be described later, when the search results are dynamically arranged in the HTML document format with the customer access as a trigger, the search results are collected from the search result storage unit D3 using this tag as a key. I do.

In the search process (S13), if the keyword is "car", for example, it is expected that information on an accessory that matches the model and information on an equivalent model of other models can be obtained. . As a result, customers will be able to receive open information including not only the information they currently own and the information they have, but also information on similar models of competitors. This makes it easier for customers to keep their criteria fair.

Next, in the information providing device 10, the control unit 15 determines whether or not there is an access request from the customer (S15). If there is no access request at this time (N in S15) 0), it is determined whether or not the information acquired in step S13 should be urgently communicated to the customer (S20).

Here, whether or not the search information has urgency is examined by arranging the date and time set in the information on the time axis. For information determined to be urgent due to the imminent deadline or last day (YES in S20), the emergency information notification unit 14c converts the information into an e-mail format. After the conversion (S21), the device is forcibly notified by push to a device (for example, a mobile phone) capable of constantly receiving the customer's registered in advance for receiving emergency information (S22). This service allows customers to respond to emergency information without missing it. Then, irrespective of whether or not the search result contains emergency information in step S20, the control unit 15. determines whether or not a predetermined repetition time has elapsed since the previous search (S13). (S23), and if it has passed (YES), the process returns to step S13 to repeat the search process. In this way, by executing a search at a predetermined time interval and storing the search result in the search result storage unit D3, it is possible to always present the latest search information to the customer. If there is an access request from the customer while waiting for the elapse of the predetermined repetition time (YES in S31), the process returns to step S16.

On the other hand, if there is an access request from the customer at the time when the search results are stored in the database in step S14 (YES in S15), or if the access from the customer is performed while waiting for the elapse of a predetermined repetition time, If there is a request (YES in S31 and S32), a page of presentation information, which is an HTML document, is created dynamically.

Specifically, the information providing apparatus 10 creates a page of the presentation information according to the following procedure. First, the advertisement extraction unit 14a of the search result presentation unit 14 determines whether an advertisement to be included in the presentation information exists in the advertisement data storage unit D1 (S16 (second information acquisition). Processing)). If there is an advertisement to be included in the presentation information (YES in S16 '), the page creation transmitting unit 14b associates the advertisement with the search key (S16). 18) The customer information, the search result, and the corresponding advertisement are dynamically arranged in the HTML document so as to be displayed on the same screen, and a page of the presentation information is created (S19 (information presentation processing)). On the other hand, if there is no advertisement to be included in the presentation information (N0 in S16), the presentation information page is dynamically arranged in the HTML document so that only the customer information and the search results can be displayed on the same screen. Create ( S 17) o

The home page is displayed when the customer accesses the page, the page creation / transmission unit 14b deletes the tag from the customer information storage unit D, the search result storage unit D3, and the advertisement data storage unit D1. This is done by gathering information, dynamically creating an HTML document, and sending it to the customer's customer terminal 20, where Figure 7 and Figure 11 and Figure 12. With reference to the above, the above-mentioned advertisement data will be described. FIG. 7 is a flowchart showing a procedure for acquiring advertisement data from an advertiser. .

As shown in FIG. 7, in the information providing apparatus 10, the advertisement data management unit 11 recruits advertisers who use the individual marketing agency service in advance, and if there is an advertiser (YES in S40). ), Acquires the advertisement data (S41), adds a tag, and stores it in the advertisement data storage unit D1, which is based on the data (S42).

Similar to the customer information acquisition process (S10), the advertisement data acquisition process (S41) uses a general method in the advertising terminal device 25, which is a client terminal such as a normal personal computer. For example, using a browser, a form (Fig. 11) prepared in advance so that necessary items can be entered is presented. The advertisement data to be acquired includes data specifying the age (layer) and residence area of the target of the advertisement, along with the text of the advertisement. The advertisement text is composed of text, audio, and video data.

The acquired advertisement data is stored in the advertisement storage unit D1 in a tagged format (Fig. 12). This tag has a form of input (Figure 11) ) Can be generated automatically. This tag is defined in advance by the service provider. · Therefore, the determination of the presence or absence of an advertisement to be included in the presentation information in the above step S16 is based on the customer information and the advertisement data. This is done by determining whether or not it is included in the advertisement (matching of customer information and advertisement data). Then, in the above step S18, the search result and the advertisement text are associated with the tag in which the customer information and the advertisement data match, that is, the tag in which the customer is confirmed to be included in the advertisement target. . '

Here, FIG. 13 shows an example of display of the presented information on a concrete home page. In this display example, in addition to the information (name, age, and zip code) entered by the customer, the search results on the Internet (the information searched based on the zip code) were used as area-related information. ) And an advertisement (ad text of the advertisement data extracted using the postal code as a key).

This page is created by the following procedure. First, the data of <zip code> included in the customer information is searched as a key code, and “Library Guide” and “Guidance of Residents Association” are obtained from the information site. Secondly, referring to the data of <target area> in the advertisement data, extract the advertisement text (“sale information” ·) that includes this customer as an advertisement target. Third, on the presentation information page, place “Library information” and “Guidance for residents' association meetings” in the search results and “sale information” in the advertisement as information obtained from <postal code>.

As described above, the information providing apparatus 10 matches the attribute value of the customer information with the attribute value defining the advertisement target, and displays the advertisement together with the corresponding search result on the same screen. This allows your ad to be matched with search results and a single page Since it is displayed as a single item, it is possible to obtain an advertising effect that is not excessive. In other words, it is not so noticeable as an advertising banner, and can appropriately attract the target customers' attention.

Subsequently, as shown in FIG. 6, the information providing apparatus 10 is configured such that, even when a customer requests access to the page creation transmitting section 14b, the control section 15 has an urgency due to the arrangement on the time axis. For the information determined to be present (S24), as in steps S21 and S22 above, the emergency information notification unit 14c converts the information into an electronic mail format. 25) Then, the registered customer (for example, a mobile phone) that can always receive the customer is forcibly notified by push (S26).

-In this way, the search results and advertisements are not only integrated so that they can be viewed on the customer's browser, but also the emergency information is forcibly transmitted, so that the customer can overlook the emergency information Can deal with it. This will enhance the usefulness of this service.

Further, as in step S23, the information providing device 10 determines whether the control unit 15 determines whether a predetermined repetition time has elapsed since the previous search (S13). (S27) If it has passed (YES), the process returns to step S13 to repeat the search process. If there is an access request from the customer while waiting for the elapse of the predetermined repetition time (YES in S32), the process returns to step S16.

In this way, by executing a search at predetermined time intervals and storing the search results in the database (search result storage unit D3), the latest search information can always be presented to the customer.

Further, the information providing device 10 includes a customer response analysis unit 15 of the control unit 15. At a, the customer's response to the search results presented by the page creation / transmission unit 14b and the search results notified by push at the advertisement and emergency information notification unit 14c is recorded and analyzed (S28) ). The analysis of customer response can be done by measuring the click rate for the presented search results and advertisements, as has been done in the past. Then, based on the result of the click rate analysis, it is determined whether or not the page of the presentation information needs to be rearranged (S29). As a result of the judgment, it is determined that the customer actually browsed, that is, the search result or advertisement with a high click rate is highly necessary for the customer and should be placed in the higher rank (YES). Then, the presentation information is rearranged (S30). This allows customers to browse information efficiently. '' For example, in the display example in Fig. 13, if it is found that the click rate of the information related to “Guidance for Neighborhood Association Meetings” is high, the page of the presented information is rearranged so that this information is ranked higher. And display as shown in Fig.14. -In addition, the customer response analysis section 15a performs relocation processing for advertisements with high customer click rates, and reports to the advertiser as part of the individual marketing agency service. (One feedback).

The information providing device 10 can enhance the usefulness of this service by reflecting the difference in the response rate of the customer to the advertisement in the cost of using the individual marketing agency service. '

Here, the information providing device 10 provides an individual marketing agency service for presenting an advertisement registered in the information providing device 10 to a customer in advance to a supplier of a product or service. The information that is registered in order to do so is not limited to advertisements.

Specifically, the supplier of a product or service must provide The user of the product / service can be specified as the target of the advertisement in the case of the notification, and the support information of the product / service can be registered. As a result, support information for after-care can be presented to customers who have registered in the customer information that they are users of the product or service (individual support information presentation service) .

For example, an automobile dealer who wants to notify the owner of a specific vehicle of the timing of periodic inspections and vehicle inspections registers basic information such as periodic inspections of vehicles owned by customers of the information providing device 10 with the information providing device 10 can do. In some cases, such as dealer information, it is necessary to notify customer information from the information providing device 10 to the product / service supplier in advance.

Therefore, when the customer information includes the information of “car” owned by the customer, the information providing device 10 obtains the information based on the key related to “car” by the search processing unit 13b. Information on the type of vehicle that the customer's car model has, and information on the equivalent models of other companies, and (2) advertisements for tires and vehicle inspection contractors registered by the advertiser through the advertising data management unit 11, (3) dealers, etc. Can be displayed on the customer terminal device 20 together with the support information such as the timing of periodic inspections and vehicle inspections registered for presentation to the owner of a specific vehicle.

As described above, the information providing apparatus 10 functions as a home portal site that can use the search agency service for customers. Then, by using the above-mentioned search service, the customer does not need to repeat the search procedure on the Internet many times for the required information, and can obtain the customer information. In addition, it becomes possible to collect relevant information. _B "Also, the information provision attachment 10 determines whether the information is urgent by managing search results on a time axis. Urgent Information can be compulsorily sent to a pre-designated, always-accessible device such as a mobile phone. This will allow customers to receive important information in a timely manner without missing out.

In the method disclosed in Japanese Unexamined Patent Publication No. Hei 11-116 & 168, since the customer information is not processed in time series, it cannot be quickly determined whether the information is necessary.

On the other hand, the information providing device 10 described above is provided to the suppliers of products and services.

Provide individual marketing agency services. That is, the information providing apparatus 10 uses the detailed information of the customer obtained by the above-mentioned search proxy service to provide the customer group with a high degree of communication to the service site formed by the search proxy service. Provides a function to act for individual marketing activities.

And the individual marketing agency service of the information providing device 10 is

However, the necessary customer information is registered in advance, and individual marketing methods can be used in common regardless of the client's industry. Downtime. In other words, the above information provision equipment 10 can be provided to the supplier company individually.

—Provide services that reduce the cost and labor involved in marketing activities. Specifically, the supplier uses the individual marketing agency service of the information providing device 10 described above to provide services. It is possible to carry out individual marketing activities for customers of the search proxy service of the information providing device 10 without having to perform individual marketing by themselves. In other words, the direct Individual marketing activities performed using e-mail or the like can be performed only by providing the above information providing device 10 with advertisement data designating a target user. Then, the information providing apparatus 10 can perform o're_to-0ne marketing on behalf of the user by matching the user specification in the acquired advertisement data with the customer information. As a result, the supplier can greatly reduce the labor and cost required for individual marketing, and can enjoy the advantage that leads to cost reduction.

In addition, the information providing device 10 has an individual marketing agency service.

Suppliers consider efficient advertising to report 'customer response'

₁₀ will be possible.

In addition, the information providing device 10 serves as an individual marketing agency service, in which an advertisement received from a supplier (advertiser) is searched by the search agency service for related information (search results). At the same time, present them as if they were part of the relevant information. This allows suppliers to

15. It reduces the possibility that advertisements are regarded as mere noise of information, and makes it possible to present advertisements as necessary information that meets customer requirements, thereby increasing the value of advertisements. ■

In addition, the above information providing device 10 uses the individual marketing agent service to provide customer information to be disclosed to the supplier based on the customer information acquired by the search agent service.

20 Only part of customer information. That is, the customer information itself can be centrally managed by the information providing device 10. Therefore, both the customer and the supplier can secure more secure security than the conventional method.

The above embodiments do not limit the scope of the present invention, and various modifications can be made within the scope of the present invention. Can be. .

The information providing method performed by the information providing apparatus according to the present invention collects from a customer using a computer and a network, and performs a search for related information on the Internet based on the customer information. As a method of presenting the result to the customer, (A) obtaining customer information including a tag indicating an information type from the customer; and (B) extracting the customer information from the tag and setting a search condition. (C) a step of searching for related information of the set information using a search method on the Internet; and (D) a step of rearranging the search results in a form that can be presented to a customer. (E) repeating the steps (B) to (D) at regular intervals to provide the latest information at all times; and (F) determining the customer's reaction to the rearranged information. Analyze and use frequently The information with high. May include a stearyl-up to be re-arranged so as to display the top. As a result, information retrieval work on the Internet can be performed on behalf of the customer based on information from the customer, and the results can be presented to the customer.

The above information provision method uses a computer and a network to conceal customer information collected from customers, deposits advertisements from advertisers on the Internet and associates them with customer information, (A) analyzing the input customer information; (B) classifying the analysis result into a form suitable for association with an advertisement; and (C) analyzing the classification result. The step of associating the target range of the advertisement received from the advertiser (for example, age, gender, family composition, vehicle type owned, etc.); and (D) presenting the corresponding advertisement to the target customer based on the result of the association. (E) the customer's reaction to said relocated information. Analyzing the response, measuring the effectiveness of the advertisement, and reporting to the advertiser. This makes it possible to increase the effectiveness of the advertisement by associating the advertisement information received from the advertiser with the customer information while hiding the customer information of the customer.

The above information providing method uses a computer and a network to provide a search processing result on the Internet based on customer information collected from a customer, and an advertisement in which an advertisement received from an advertiser is associated with the customer information. As a method to further enhance the advertising effect by presenting the content and the content on the same screen, (A) the search agency results and the advertisement corresponding to the customer information (B) measuring the customer's response, relocating the most important information to the top, and (C) measuring the customer's response to the advertisement, and measuring the effect of the advertisement. Reporting to the advertiser. As a result, the advertisement effect can be enhanced by arranging the search processing result based on the customer information and the advertisement corresponding to the customer information on the same screen.

The information providing method described above uses a computer and a network to associate a search processing result on the Internet based on customer information collected from a customer and an advertisement received from an advertiser with the customer information. Of the advertising content, 'as a method of forcibly sending information that is particularly urgent in time to devices such as mobile phones that have been registered in advance, (A) (B) relocating the information determined to be urgent by the determination to conform to the compulsory notification; and (C) relocating the relocated information. Forcibly (for example, by email) sending email to a pre-registered customer address Steps may be included. This makes it possible to register time-critical information in advance and to forcibly send it to devices such as mobile phones.

The above information providing method uses a computer and a network to provide a search processing result on the Internet based on customer information collected from a customer, an advertisement received from an advertiser, and an advertisement content corresponding to the customer information. In order to further enhance the advertising effect, such as by providing the same information on the same screen or forcibly sending urgent information to another receiving device, the customer will be able to reduce the search processing agency fee. As a method of collecting an advertising agency fee from an advertiser, the method may include a step of charging a fee for a search processing agency step and a fee for an advertising agency step. As a result, it is possible to collect search processing agency fees from customers and advertising agency fees from advertisers.

Furthermore, a system including a control device and a storage device connected to a network, wherein the storage device operates the control device as a device for executing each step of the above information providing method. May be stored.

Finally, the present invention may be applied to a system including a plurality of devices (for example, a host computer, a terminal computer, an interface device, a network device, a reader, a printer, etc.), and may be applied to a single device. Alternatively, the present invention may be applied to a device (for example, a portable computer, a word processor, etc.). Further, an object of the present invention is to provide a program for an information providing program (executable program, intermediate program) that realizes the above-described functions. Computer program or source program) to a computer-readable recording medium, system, or device, and the computer (or CFU or MFU) of the system or device records the program code recorded on the recording medium. This can also be achieved by reading and executing the code. In this case, the program code itself read from the recording medium realizes the above-described function, and the recording medium on which the program code is recorded constitutes the present invention.

The recording medium for supplying the program code can be configured to be separable from the system or the device. Further, the recording medium may be a medium which is fixedly supported so that a program code can be supplied. The recording medium is connected to the system or the device as an external storage device, even if the recording medium is mounted on the system or the device so that the recorded program code can be directly read by the computer. It may be mounted so that it can be read via a connected program reading device. '

For example, the recording medium may be a tape such as a magnetic tape or a cassette tape, a magnetic disk such as a floppy disk / hard disk, or a CD-R / M / MO / MD / DVD / Discs including optical discs such as CD-R, IC cards (including memory cards) / card systems such as optical cards, or masks R〇M / EFR〇MZE E PR〇M / flash R A semiconductor memory system such as 〇M can be used.

Further, the program code may be recorded so that the computer can read out from the recording medium and directly execute the program code, or read from the main storage after being transferred from the recording medium to the program storage area of the main storage. It may be recorded so that it can be executed and executed.

Further, the recording medium may be a medium that carries the program code in a fluid manner so that the program code can be supplied via a communication network or the like. In this case, the system or device can be configured to be connectable to a communication network (including the Internet, etc.), and the program code can be supplied by downloading the program code from the communication network.

The program for reading the program code from the recording medium and storing it in the main memory and the program for downloading the program code from the communication network are executed by the computer. The functions described above should be stored in the system or device as much as possible beforehand. The functions described above are realized not only by executing the above-described program code read out by a computer, but also based on instructions of the program code. It is also realized by the fact that the OS running on the computer performs part or all of the actual processing.

Further, in the above-described function, the program code read from the recording medium is written to a memory provided in a function expansion unit connected to a function expansion port connected to a computer. After that, based on the instructions of the program code, the function expansion board and the CFU provided in the function expansion unit perform part or all of the actual processing.

It should be noted that the specific embodiments or examples made in the section of the best mode for carrying out the invention are intended to clarify the technical contents of the present invention, and that such specific It should not be construed in a narrow sense, limited to examples only, but within the spirit of the invention and the following claims. It can be implemented in various ways. Industrial applicability

According to the information providing apparatus and the information providing method of the present invention, an information site connected via a network and a database of its own device are searched based on the same search information, and the information is obtained. The obtained first information and second information can be presented together as information acquired based on the above search conditions.

Therefore, first of all, it is possible for a user to search for information from an information site on the Internet and to act as a proxy for information search that presents the search results (first information) to the user. it can. As a result, the user can obtain necessary information without repeating the search procedure on the Internet many times.

Furthermore, according to the information providing apparatus and the information search method, second, the search result (first information) obtained openly from the information site on the Internet and the database of the own apparatus. The data (second information) that can be extracted under the same search conditions as the search on the Internet can be presented together from the data that has been uniquely stored in the Internet. Thus, according to the information providing apparatus (method), when presenting a search result for a search condition to a user, the data of the own apparatus database is used as if the search result from the information site is one of the search results. It can be presented as if it were a department.

Therefore, it is possible to provide an information site search service to the user, and when presenting the obtained search results, add information to be actively presented from the database of the user's own device as if it were part of the search results. As if Can be presented. Therefore, it is possible to operate the search agency service flexibly.

Further, according to the information providing apparatus, the second information can be obtained at substantially the same time as the first information, so that the first information and the second information can be efficiently presented on the same screen. Becomes possible. Therefore, when presenting a search result corresponding to the search condition to the user, the second information acquired from the database data of the own device is used as one of the first information acquired from the information site. It can be presented as if it were a department.

Further, according to the information providing device, it is possible to obtain information that the customer has previously been interested in, information related to this information, and the like. This allows customers to receive a wide range of information about the information they are interested in.

Further, according to the information providing apparatus of the present invention, the search condition setting means sets the search condition based on the attribute (customer information) of the user (customer) registered in advance and obtains the first information. The means performs a search on the information site connected via the network under the above search conditions and obtains a search result (first information). Then, the second information acquisition means sends the advertisement target to the advertisement target from the database storing the advertisement (second information) provided by the advertiser and data specifying the advertisement target to be presented with the advertisement. The advertisement including the customer is extracted based on the attribute of the user, and the first information presentation unit presents the above-described search result and the advertisement together.

As a result, the information providing device as an individual marketing agency service, as if it were a part of the search results, together with the search results obtained from the advertiser based on the attributes of the user in the search agency service. Present as if it were. Therefore, according to the information providing apparatus, the advertisement can be displayed on the same screen together with the corresponding search result by matching the attribute of the user with the specified data of the advertisement target. This can reduce the possibility of being regarded as noise, and present it as necessary information that meets the user's requirements, thereby increasing the value of advertising. In other words, it is not so noticeable as an advertising banner, and can attract the target customer's attention moderately.

Further, according to the above configuration, since the information providing device performs matching between the attribute of the user and the specified data of the advertisement target, the advertisement is presented to the advertiser while hiding the user's personal information and the like. it can.

According to the information providing apparatus of the present invention, further, under the control of the control means, the first information acquisition means repeatedly executes a search for the information site at a predetermined timing. This timing may be a predetermined time interval. Thus, the information providing apparatus can present the first information to the user in an always up-to-date state.

According to the information providing apparatus of the present invention, further, the reaction measuring means measures the user's response to the first information and the second information. As a result, the user's interest in the first information and the second information described above can be grasped, and the arrangement of the first information and the second information described above is examined in accordance with the user's interest. It is possible to do.

In particular, when an advertisement is presented as the second information in the information providing device, the user's response to the advertisement detected by the response measurement unit is recorded as an individual marketing agent service, and the advertisement is added after analysis. Mainly reportable. Thus, advertisers can consider providing efficient advertisements. According to the information providing apparatus of the present invention, since the measurement result by the reaction measuring means indicates the degree of interest of the user in the first information and the second information, the first information The presentation means can rearrange information that is important to the user at a higher position. Therefore, the user can browse the information efficiently.

According to the information providing apparatus of the present invention, further, the information provider allows the information providing apparatus storing the search know-how to take the initiative on behalf of the customer without being bound by the logic of the information supplier based on the customer information. You can acquire highly accurate marketing information searched in

According to the information providing apparatus of the present invention, since the second information presenting means transmits the first information and the second information to the receiving apparatus which can always receive the user, the user can transmit the information in a timely manner. You can receive it all at once and never miss important information.

In particular, in the case where an advertisement is presented as the second information in the information providing apparatus, among the search results obtained by searching for related sites based on the attributes of the user and the advertisements deposited by the advertiser, information that is particularly urgent in terms of time Can be forcibly sent to a device such as a mobile phone that has been registered in advance, and the user can be reliably notified.

Therefore, in addition to placing search results and advertisements together so that they can be viewed on the user's browser, urgent information is forcibly transmitted. By doing so, it is possible for the user to deal with the emergency information without overlooking it. '

According to the computer-readable recording medium recording the information providing program of the present invention, the information providing apparatus can be realized by the information providing program read from the recording medium. Therefore, it is possible to perform the individual marketing for the advertiser and the information search for the user.

According to the information providing apparatus of the present invention, the information providing apparatus can collect a search agency fee from a customer and an advertising agency fee from an advertiser. The click rate for the above advertisements can be reflected in the cost of using the individual marketing agency service.

According to the information providing apparatus of the present invention, by using this tag as a determination criterion, a keyword necessary for the search is extracted. it can.

According to the information providing apparatus of the present invention, if the information rearranged on the time axis is urgent, the information may be transmitted in the order of the time axis. It is possible to deal with this without overlooking the emergency information.

Claims

The scope of the claims '

1. Search condition setting means for setting search conditions,

A first information acquisition unit for performing a search on the information site obtained via the network using the above search condition to obtain first information; and Second information acquisition means for performing a search according to to obtain second information,

An information providing apparatus, comprising: first information presenting means for integrally presenting the first information and the second information.

2. The second information acquiring means acquires the second information from the database in synchronization with the acquisition of the first information by the first information acquiring means. An information providing device according to item 1.

3. The information providing apparatus according to claim 1, wherein the search condition setting means extracts a keyword from the stored customer information and sets a search condition.

4. The search condition setting means sets the search condition based on the attribute of the registered user in advance.

In addition, the second information obtaining means is configured to execute an advertisement from the database storing the advertisement as the second information and data defining an advertisement target to which the advertisement is to be presented based on the attribute of the user. 2. The information provision according to claim 1, wherein an advertisement including the user is extracted to a target person.

5. The information providing apparatus according to claim 1, further comprising control means for causing the first information acquisition means to repeatedly operate at a predetermined timing.

6. The information provision according to claim 1, further comprising a reaction measuring means for measuring a user's reaction to the first information and the second information presented by the first information presenting means. apparatus.

7. The information providing apparatus according to claim 6, wherein information having a high click rate of the user measured by the reaction measuring means is fed back to an information supplier.

8. The first information presenting means is for presenting the first information and the second information by changing the arrangement based on a measurement result by the reaction measuring means. The information providing device according to 6.

9. The information providing apparatus according to claim 1, further comprising a second information presenting unit that transmits the first information and the second information to a receiving apparatus that can always receive the user.

10. A computer-readable recording medium on which an information providing program for operating the information providing apparatus according to claim 1 is recorded, wherein a computer-readable recording medium for storing the information providing program for realizing each of the above means on a computer. Computer readable recording medium.

1 Search condition setting processing to set search conditions,

A first information acquisition process for performing a search on the information site connected via the network under the above search condition to obtain first information;

A second information acquisition process of acquiring a second information by performing a search on the database of the own device under the above search conditions;

An information providing method, comprising: an information presenting process of presenting the first information and the second information integrally.

1. The information providing device according to claim 1, wherein a process of charging a fee for the search proxy service and a fee for the individual marketing proxy service to the user and the information provider, respectively, is performed.

.13. The information providing apparatus according to claim 1, wherein the acquired user information is stored in a tagged format.

14. The claim that the first and second information retrieved has urgency is determined by arranging the date and time set in the retrieved information on a time axis. An information providing device according to item 1.