WO2001093083A8 - Computer-implemented method and apparatus for creating advertising media - Google Patents

Computer-implemented method and apparatus for creating advertising media

Info

Publication number
WO2001093083A8
WO2001093083A8 PCT/US2001/040813 US0140813W WO0193083A8 WO 2001093083 A8 WO2001093083 A8 WO 2001093083A8 US 0140813 W US0140813 W US 0140813W WO 0193083 A8 WO0193083 A8 WO 0193083A8
Authority
WO
WIPO (PCT)
Prior art keywords
advertising media
software
media
proofs
models
Prior art date
Application number
PCT/US2001/040813
Other languages
French (fr)
Other versions
WO2001093083A2 (en
Inventor
Troy Wayne Tatum
Rudy Johns Mandish
Avis Smith
Larry Peebles
Donna Mcgahee
Original Assignee
Naylor Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Naylor Inc filed Critical Naylor Inc
Priority to AU2001265405A priority Critical patent/AU2001265405A1/en
Publication of WO2001093083A2 publication Critical patent/WO2001093083A2/en
Publication of WO2001093083A8 publication Critical patent/WO2001093083A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Processing Or Creating Images (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un procédé et un dispositif informatique de création de supports publicitaires visuels. L'invention concerne plus particulièrement un système comprenant une interface utilisateur graphique servant à l'exécution d'un logiciel de conception de scripts intégrant et coordonnant la fonctionnalité d'un logiciel de dessin graphique, d'un logiciel de base de données et de logiciel de gestion du stock de supports pour la production d'imprimés et d'autres supports publicitaires publiés. L'invention permet ainsi l'automatisation de fonctions anciennement manuelle et une augmentation de productivité pour la création de maquettes et d'épreuves de travail pour des supports publicitaires. L'invention permet également de nouvelles caractéristiques se rapportant au suivi de la mise en place d'un produit dans un support publicitaire en fonction de données du plan promotionnel, ainsi que l'approbation électronique des maquettes et des épreuves par les clients.The present invention relates to a method and a computer device for creating visual advertising media. The invention relates more particularly to a system comprising a graphical user interface used for executing script design software integrating and coordinating the functionality of graphical drawing software, database software and software. management of the stock of media for the production of printed matter and other published advertising media. The invention thus allows the automation of formerly manual functions and an increase in productivity for the creation of models and proofs of work for advertising media. The invention also allows new features relating to the monitoring of the implementation of a product in an advertising medium according to data from the promotional plan, as well as the electronic approval of models and proofs by customers.

PCT/US2001/040813 2000-05-26 2001-05-25 Computer-implemented method and apparatus for creating advertising media WO2001093083A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001265405A AU2001265405A1 (en) 2000-05-26 2001-05-25 Computer-implemented method and apparatus for creating advertising media

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US57983800A 2000-05-26 2000-05-26
US09/579,838 2000-05-26

Publications (2)

Publication Number Publication Date
WO2001093083A2 WO2001093083A2 (en) 2001-12-06
WO2001093083A8 true WO2001093083A8 (en) 2002-03-21

Family

ID=24318549

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/040813 WO2001093083A2 (en) 2000-05-26 2001-05-25 Computer-implemented method and apparatus for creating advertising media

Country Status (2)

Country Link
AU (1) AU2001265405A1 (en)
WO (1) WO2001093083A2 (en)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB0405178D0 (en) * 2004-03-08 2004-04-07 Asc Ag Fuer Method of creating and implementing a media schedule
US20070156382A1 (en) 2005-12-29 2007-07-05 Graham James L Ii Systems and methods for designing experiments
CA2692409A1 (en) 2007-07-03 2009-01-08 3M Innovative Properties Company System and method for assigning pieces of content to time-slots samples for measuring effects of the assigned content
KR101605919B1 (en) 2007-07-03 2016-03-24 쓰리엠 이노베이티브 프로퍼티즈 컴파니 System and method for generating time-slot samples to which content may be assigned for measuring effects of the assigned content
KR20110110786A (en) 2009-01-07 2011-10-07 쓰리엠 이노베이티브 프로퍼티즈 컴파니 System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives
US20110082724A1 (en) 2009-10-07 2011-04-07 Firstpaper Llc System and method for advertisement placement in an electronic reader device

Also Published As

Publication number Publication date
AU2001265405A1 (en) 2001-12-11
WO2001093083A2 (en) 2001-12-06

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