WO2001086931A1

WO2001086931A1 - Method and apparatus for providing advertisement during call wait in telephone network system and telephone instrument

Info

Publication number: WO2001086931A1
Application number: PCT/KR2001/000513
Authority: WO
Inventors: Jung-Yeon Park
Original assignee: Park Jung Yeon
Priority date: 2000-04-03
Filing date: 2001-04-03
Publication date: 2001-11-15
Also published as: WO2001086931A8; AU2001248866A1

Abstract

The present invention relates to a method and apparatus for servicing advertisement during call wait and a communication terminal. Particularly the method according to the invention comprises the steps of calling a receiver's terminal by a sender's terminal, outputting advertisement information instead of a call wait sound by the sender's terminal during the waiting for call response at the receiver's terminal, and ceasing the output of the advertisement information and maintaining conversation state by the sender's terminal at the time of call response from the receiver's terminal. Accordingly, the present invention can maximise the advertisement effect through communication terminals by issuing advertisement message instead of conventional standby signal sound during the call response wait.

Description

METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT

DURING CALL WAIT IN TELEPHONE NETWORK SYSTEM AND

TELEPHONE INSTRUMENT

T^echjι|caLF[eid

The present invention relates to a method and apparatus for

providing advertisement during phone-call wait and more particularly to a

method and apparatus by which maximization of the advertizing effect

through the use of telephone communication terminals can be achieved

by issuing advertisement sound message during the wait for call response

from the receiver's terminal after calling a receiver's terminal by a sender's

terminal.

Background Art

Generally, the purpose of advisement may lie in maximizing

synergic effect. A effective advertisement strategy may be in giving to

consumers as much information as possible in an impressive way in a

short time, because the advertisement period is limited. In other words,

the advertisement effect can vary dependent on the manner or system for

embodying advertisement service, even though the contents are similar.

Accordingly, advertisement solution enterprises are developing

the advertisement in the form of various multimedia, so that the advertisement can give consumers as strong impression as possible

through visual image media and acoustic voice media.

^• However, most forms of recent advertisements are conducted in

unit of a single medium such as TV, PC, internet, wire or wireless

communication terminal or the like. Nevertheless, there was a difficulty in

overcoming the limitedness and locality for providing simultaneous and

composite solutions of networking among such respective media

including combined advertisement of TV with internet, combined

advertisement of wire/wireless communication terminal with internet and

the like.

Specially, advertisement service techniques using telephones are

presented. The advertisement service using telephones for example is a

type of service in which the auditory advertisement is provided for a finite

time before or after the use of telephone and instead the user having

listened to the advertisement is exempted from the telephone charge for a

certain period. In fact, the advertising effect of such a conventional service

does not come up to the expectation, because the advertising method

failed to be active due to the tediousness that users have to listen to

advertisement before or after a phone conversation.

Disclosure of Invention

The object of the present invention is to provide a method and apparatus for providing advertisement during phone-call wait by which

maximization of the advertizing effect through telephone can be achieved

by outputting advertisement sound message instead of call wait sound at

telephone communication terminal during call response wait.

Another object of the invention is to provide a communication

terminal capable of outputting advertisement sound during a call response

wait.

The above object is achieved according to an aspect of the

invention by a method for providing advertisement service during call wait

in communicating terminal, comprising the steps of, calling a receiver's

terminal by a sender's terminal, outputting advertisement information in

stead of a call wait sound by the sender's terminal during the waiting for

call response at the receiver's terminal, and ceasing the output of the

advertisement information and maintaining conversation state by the

sender's terminal at the time of call response from the receiver's terminal.

Preferably, the advertisement information is downloaded from an

advertisement servicing enterpriser server to the advertisement storage

means of respective terminals. The advertisement information may

comprise a plurality of cells. The cells my be composed based on time

unit or content unit.

Preferably, the sender's terminal, in the case the output of

advertisement information is interrupted by the call response by the receiver, stores the cell No. at the moment of interruption, and outputs the

advisement information in continuation, starting with the interrupted cell

during the next call wait.

The advertisement information may be output at the moment of

receiving a ring-back tone signal, or at the moment of receiving a monitor

tone signal or under a special condition, namely, of call wait.

According to another aspect of the invention, the output of the

advertisement information may be performed for a finite time before

transmitting receiver's phone No. at the sender's terminal at the time of

calling a receiver's terminal and is performed in continuation following the

transmission of receiver's phone No. until the time of call response by the

receiver's terminal.

When the advertisement sound is interrupted during the call wait, the

remaining part preferably is output after the completion of phone

conversation. Otherwise, the remaining part may be displayed in

character message. The character message may be provided from the

advertisement enterpriser server pursuant to the known SMS

transmission protocol.

At the sender's terminal, the transmission of all cells of

advertisement information may be counted as one listening to the

advertisement information.

The advertisement sound output at the terminal can originate from various voices. For example, the sound may comprise the group of the

voices of a radio performer, male or female, a hero or heroine of a cartoon

and the like to choose from. Preferably, advertisement information is

provided in real time by the advertisement servicing enterpriser server. It

is also provided that the advertisement servicing enterpriser server, in the

case the output of advertisement information may be interrupted by the

call response by the receiver, stores the No. of the sender's terminal and

the cell No. at the moment of interruption, and outputs the advisement

information in continuation, starting with the interrupted cell during the

next call wait. The advertisement information is provided in real time from

the advertisement servicing enterpriser server to the sender's terminal at

the time of calling a receiver's terminal, and transmitting call for receiver to

the receiver switchboard station after a finite time, is provided

continuously in real time until the time of call response by the receiver's

terminal. Similarly as in the previous aspect, at the advertisement

servicing enterpriser server, the transmission of all cells of advertisement

information is counted as one listening to the advertisement information.

The above object of the invention is also achieved by an

apparatus for servicing advertisement during the call wait, comprising, an

advertisement data base for storing advertisement information, a

membership data base for storing the information of subscribed members,

said members having requested advertisement service during call response wait, and a control section for providing advertisement

information in real time during the wait for call response from receiver's

terminal through the connected communication channel, when the

receiver's terminal is called by the sender's terminal of a subscribed

member, and for ceasing the output of the advertisement information at

the time of a call response by the receiver's terminal to thereby preserve

the conversation state, the control section being connected to a

communication network.

The object as described above is also achieved according to still other

aspect of the invention by a communication terminal capable of providing

advertisement service during a call wait, which comprises a storage

section for storing advertisement information downloaded from the advertisement servicing enterpriser server, an input section for inputting

telephone Nos. and command keys, a conversation section for processing

the transmitted and received conversation voice, a transceiver for

transmitting and receiving signals connected to a communication network,

and a controlsection for outputting receivers' telephone Nos. input through

said input section to said communication network through said transceiver,

for reading out an advertisement information from the storage section

during the waiting for call response from receiver's terminal, to output the

advertisement information in stead of call wait sound through said

conversation section and for ceasing the output of the advertisement information at the time of a call response by the receiver's terminal to

preserve the conversation state.

Brief Description of Drawings

Figure 1 shows the schematic arrangement of a system for

providing advertisement during a phone-call wait according to the

invention,

Figure 2 shows the constitution of the advertisement data base of

the advertisement servicing enterpriser server as shown in Figure 1 ,

Figure 3 shows the constitution of the membership data base of

the advertisement servicing enterpriser server as shown in Figure 1 ,

Figure 4 shows the constitution of the downloaded advertisement

list as shown in Figure 3,

Figure 5 shows the constitution of a communication terminal

according to the invention,

Figure 6 shows the constitution of the advertisement information

stored in the storage section as shown in Figure 5,

Figure 7 shows the flow chart for explaining the operation of the

advertisement servicing enterpriser server according to the invention,

Figure 8 shows the flow chart for explaining the operation of the

communication terminal according to the invention,

Figure 9 shows the screen of a home page of the advertisement servicing enterpriser server according to the invention,

Figure 10 shows the screen of an advertisement channel of the

advertisement servicing enterpriser server according to the invention, and

Figure 11 shows the view for explaining the signal processing of

the advertisement servicing enterpriser server and intelligence network

according to a preferred variant of the invention.

Best Mode for Carrying Out the Invention

Preferred embodiments of the present invention will be described

in detail below by referring to accompanying drawings.

Figure 1 shows the schematic arrangement of a system for

providing advertising service during call wait according to the invention.

In Figure 1 , the sender terminal includes a mobile wireless

terminal 10 and a wire telephone 12. The mobile wireless terminal 10

includes a cellular phone, PCS phone, IMT-2000 phone and satellite

terminal. The mobile wireless terminal 10 is connected to a mobile

telephone switchboard station 16 via a base station 14. The receiver

terminal includes a mobile wireless terminal 20 and a wire telephone 22.

Similarly, the mobile wireless terminal 20 is connected to a mobile

telephone switchboard station 16 via a base station 18. The wire

telephones 12 and 13 are connected to the PSTN 24. The ad servicing

enterpriser server 28 is connected to the PSTN 24 through the internet network 26. The ad service enterpriser server 28 includes an ad data

base 30 and membership data base 32 as well as a system operator

terminal 34.

Figure 2 shows the constitution of the ad data base 30 of the ad

servicing enterpriser server in Figure 1. The ad data base 30 has the

fields of e.g. ad channels, advertisers, introduction of the advertisers, ad

information, number of downloadings, number of listenings, ad time,

registration No. and the like. The ad channels can be set in various ways

dependent on the classifying manner for the categories of advertisers and

advertising contents and the like. The ad information in this invention

includes a plurality of cells divided according to the ad substance, ad time

or the like. The number of downloadings represents the number of the

downloadings of the corresponding advertise conducted by subscribed

members and the number of listenings represents the listened number of

the downloaded ad information by actual users. And the ad time

represents the total duration of an ad information, for example, 5, 7, 10,

15 or 20 seconds.

Figure 3 shows the constitution of the membership data base 32

of a ad servicing enterpriser server in Figure 1. The membership data

base 32 has fields of the member ID, password, name, telephone No.,

address, number of downloadings, number of listenings, downloaded ads

list, ad bonus points and the like. The number of downloadings is the total downloadings by subscriber members and the number of listenings

means the total listenings made by subscriber members through

telephoning.

The downloaded ad list has, as seen in Figure 4, the fields of the ad

registration No ., ad channels, advertisers, ad information, ad time,

downloaded dates, number of downloadings, deletion date and the like.

The ad information downloaded by subscribed members is controlled in

terms of the downloaded dates, deletion date and number of listenings.

Figure 5 shows the arrangement of a mobile wireless terminal

according to the invention. A mobile wireless terminal comprises an

antenna 40, duplex 42, receiving section 44, decoder 46, sending section

48, encoder 50, frequency synthesizer 52, audio circuit section 54,

speaker 56, mike 58, display section 60, input section 62, storage section

64 and control section 66.

The control section 64 includes a ROM, RAM, flash memory and

the like, wherein the flash memory stores the ad information downloaded

from the ad servicing enterpriser server 28.

The input section 62 includes ten key, function keys and the like to

input phone Nos. and command keys. The display section 60 generally

comprises a liquid crystal to display characters and numerics. It displays

the accessed home pages or the like, when connected to the internet.

The audio circuit section 54 as the voice transmitter-receiver is connected to a speaker 56 and mike 58, so that voice may be input

through the mike 58 and the received voice may be output through the

speaker 56.

The receiving section 44 together with the decoder 46, the

sending section 48 together with the encoder 50 and the frequency

synthesizer 52 make up transceiver, wherein the signal received through

antenna is demodulated at the receiving section 44 and the demodulated

signal is decoded at the decoder 46 to output voice data. Further, the

voice data to be transmitted is encoded at the encoder 50 and the

encoded signal is modulated through the sending section 48 to be sent

out to the air through the antenna 40.

The control section 66 executes the OS program, the internet-

connected web browse and the like. This control section 66 outputs the

phone Nos. of the receivers, which were input through the input section

62, through the transceiver 44-52. In addition, the control section reads

out an ad sound from the storage section 64, during the waiting of call

response from the terminal of a receiver, so that the ad sound in stead of

call waiting sound may be output through the voice transmitter-receiver 54,

and the output of the ad sound is interrupted at the time of call response

from the receiver's terminal to thereby maintain conversation state.

The control section 66 can be operated, according to the option,

so that the ad information remaining at the time of prior interruption may be resumed to be output in the form of voice or character message after

the end of phone conversation. Furthermore, When a detailed information

of the advertisement is desired after the end of phone conversation, the

detailed information is available via the internet or SMS transmission

route. In this case, purchase through electronic commercial transaction by

accessing the internet site of a corresponding advertiser through the

internet or 080 service may be linked and application for communication

purchase by accessing the shopping mall through the 080 service may be

linked.

Figure 6 shows the constitution of an ad information stored in the

storage section of Figure 5. Each ad information has the fields of the ad

registration No., ad contents, downloaded dates, deletion date, number of

listenings, ceased cell Nos. and the like.

Figure 7 shows the flow chart to explain the operation of the ad

servicing enterpriser server according to the invention.

First, when the ad servicing enterpriser server is accessed

through the internet network, the server 28 checks the log-in (100). When

the log-in check results in "no", the screen for applying for membership is

provided (102). When the information for joining the membership is input

in the screen for new application, the information as input is registered in

the membership data base 32 (104) and My advertisement is produced

(106) before the step 100 is performed. In case the log-in is checked at the step 100, the ad servicing

home page as shown in Figure 9 is provided. When the ad search is

clicked in the ad servicing home page (108), the ad channel list shown in

Figure 9 is provided (110). When the desired ad channel is selected in the

ad channel list (112), the ad channel list shown in Figure 10 is provided

(114). The advertisement selected in the ad list provided (116), the

detailed information for the selected advertisement is provided (118).

When the user selects the download of the desired advertisement after

reading the detailed information (120), the selected ad information is

downloaded (122). Simultaneously with the downloading, the related

matters in the ad data base and membership data base are renewed. In

other words, the number of downloadings for the corresponding

advertisement in the ad data base is increased by 1 , and the downloaded

ad is registered on the downloaded ad list in the membership data base

and at the same time the downloaded date and the number of

downloadings are renewed.

If the result of the ad search is "no" at the step 108, it is checked

whether My ad is selected (124). If so, the My ad list is provided by

referring to the membership data base (126). In the My ad list, the

substance of the downloaded ad list is presented.

If the My ad is not selected at the step 124, the ad count information is

received (128). Dependent on the ad count information as received, the related matters in the ad data base and membership data base are

renewed in accordance with the information of the hearing number of the

ad by the accessing subscriber.

Figure 8 is the flow chart for explaining the operation of a

communication terminal according to the invention.

In the mobile wireless terminal, the waiting state is checked (130),

and whether the internet is connected is asked at the waiting state (132).

If so, the web browse is driven to gain access to the ad servicing

enterpriser site (134).

When the ad servicing enterpriser site is connected, the number of

listenings to the advertisement meanwhile and the information of using

the ad are transmitted to the server 28 (136). Subsequently, an ad is

selected through the home page screen of the server 28 and then the new

ad information provided by the server 28 is downloaded (138). The

downloaded ad information in the form as shown in Figure 6 is stored in

the storage section (140). When the internet connection is ended, waiting

state is maintained.

At the step 132, when the internet connection is not made, the

input of the receiver's phone No. is temporarily stored in the storage

section (142) and whether the SEND key is input is asked (144). In case

the SEND key has been input, simultaneously with the start of counting

the time of a fixed period, for example 10 seconds, by using a timer, the ad substance is read out from the storage section to start ad broadcasting

(146). At the step 146, if there is an ad cell No. interrupted at the time of

prior call waiting, the information of the interrupted cell No. is first read out

and the rest part of the interrupted ad is broadcasted.

During the broadcasting, it is checked whether the time period

designated by the timer is lapsed (148), and when the designated time

has been lapsed, the temporarily stored information including the

receiver's phone No. is sent out to call the terminal of the receiver (150).

When the base station 14 controlling senders' terminals receives

the call signal, it sends out monitor tone signal at 6 kHz. The terminal of

the sender, which examines the presence of monitor tone signals (152),

transmits the monitor tone signal back to the base station when the

monitor tone signal is received.

When the base station 14 receives the monitor tone signal

transmitted back, the station allocates a conversation channel for the

sender's terminal and requests the mobile telephone switchboard station

16 to call the receiver's terminal. When the mobile telephone switchboard

station 16 commands the base station 18 in charge of controlling

terminals of receivers to call the terminal of the receiver, the base station

18, upon receiving the call signal, calls the receiver's terminal. The base

station which allocated the conversation channel with the receiver's

terminal sends out monitor tone. The base station 18, upon receiving the reversely transmitted monitor tone from the receiver's terminal following

the receipt of monitor tone, commands the generation of call sound to the

receiver's terminal. When the receiver's terminal receives the command of

generating call sound, it generates call sound, sending out a signal tone

at 10 kHz. When the user of the receiver's terminal responds to the sound,

the generation of the signal tone is stopped. Hereupon, the base station

18 informs the mobile telephone switchboard station 16 of the call

response by the receiver's terminal. Then, conversation is established,

with the conversation channel connected at the mobile telephone

switchboard station 16.

In case response from the receiver is present at the sender's

terminal (156), the commercial broadcasting is ceased, the cell No. at the

instant of cease is stored and then a signal sound or melody signifying the

presence of the receiver's response is sent out (158). Subsequently,

conversation begins through the conversation channel connected

between the sender and receiver(160).

If there is no response from the receiver at the step 156, it is

examined whether the phone is busy at the step 162. If busy, the ad

broadcasting is ceased, the cell No. at the instant of cease is stored (164)

and then the busy state is announced (166).

In the case that there is no response of the receiver, it is not busy

state and the receiver's response is absent (168), with the lapse of a certain time, the ad broadcast is ceased and the cell No. at the instant of

cease is stored (170) and then the responseless state is announced

(172).

In the embodiment as described above, the ad servicing period

during call wait may be extended by the same period as the delay time by

delaying the transmission of the call signal by the mobile telephone

terminal itself. Accordingly, a very effective advertisement time can be

set.

Alternatively, the time point for outputting the ad broadcasting can

be determined without a delay time. As described above, the time point

for outputting the ad broadcasting at the sender's terminal may be

controlled in response to the transmission of the signal sound by the

receiver's terminal, namely in response to ring-back tone signal or monitor

tone signal.

Alternatively, the ad broadcasting can be so arranged as to

automatically start one second, for example, after the transmission button

is input at the sender's terminal.

The commercial broadcast in response to signal sound or ring-

back tone signal may be output during the time period from the moment

when a call sound begins to be generated to the moment the receiver

answers the phone. Therefore, the average ad time corresponding to the

call wait time may tend to be very short, because the ring-back tone response mode depends on the receiver's reacting time to phone call.

On the other hand, in the case of the monitor tone response mode,

relatively long call wait time, namely long ad broadcasting time, compared

with the ring-back mode described above, can be secured, because the

ad broadcast is output right at the moment of normal connection between

the base station and the terminal, regardless of connection with the

receiver.

While the transmission of the number of listenings and the ad user

information at the time of connecting to the internet was described in the

previous embodiment, the same transmission may be possible before or

after the connection of mutual conversation based on the exchange of

protocols with the base station.

In the case of terminals without the function of internet connection, the ad

information can be transmitted during the call wait from the

communication enterpriser side through the conventional character

message transmission protocol (SMS function). In such a mode, the ad

information in the form of character message may be displayed on the

display window of a receiver's terminal or the character message can be

converted into a sound signal to be output as a voice by incorporating a

sound synthesizing chip in the terminal.

Figure 11 shows a view for explaining the signal processing of the

ad servicing enterpriser server and intelligence network according to an embodiment of the invention.

The intelligence network includes a service control point (SCP) 70,

service data point (SDP) 72, customer profile management (CPM) 74,

intelligent peripheral (IP) 76, service switching point (SSP) 78, sending

network access point (NAP) 80 and receiving network access point (NAP)

82.

A phone call is made through a wire telephone 12, trying to

converse. The service switching point 78 is connected to the telephone

terminal of a customer trying to converse through the sending network

access point 80. The SSP 78 examines whether the caller is the ad

service subscriber or the valid customer by making reference to the

customer profile management 74 via the SCP 70 and SDP 72.

On confirmation of a customer, the SCP 70 asks the IP 76 to make

preparation for commercial broadcasting service and collects the

customer profile information. When the IP 76 issues the signal of

completed preparation, the SCP 70 commands the server 28 through the

IP 76 to start the advertisement.

Then, the server 28 transmits the ad information to the SSP 78

through the IP 76. The transmitted ad is supplied in real time to the

terminal of the sender through the sending network access point 80. At

this time, the SCP counts a predetermined period, 10 seconds for

example, and commands the SSP 78 to issue a call signal, when 10 seconds have elapsed. The SSP 78 transmits the call signal to the

terminal of the receiver through the receiving network access point 82 and

detects the receiver's response. The SSP 78 reports so to the SCP 70,

when the receiver's response is detected. The SCP 70, upon receipt of

the report of receiver's response, commands the IP 76 to stop the

commercial broadcast and collects the ad broadcast information such as

the cell No. of interrupted ad, the ad duration and the like to register them

on the CPM 74 through the SDP 72.

As described above, a more effective ad broadcast can be

performed by delaying the call response wait time by a fixed time through

setting of the advertising time at the server by means of the intelligence

network system of communication network.

While in the above embodiments, only the ad sound was

mentioned, simultaneous provision of ad character message or ad image

is possible. As image transmission is possible with video phones in the

communication services such as IMT-2000, on terminal screens, ad

images can be displayed together with the ad sound during call response

waiting time, wherein during conversation period the ad sound is ceased

but the ad contents provided as images are not interrupted, for example,

continuously displayed in the form of reduced-size, overlapped or passing

image on the main screen, occasionally converted into graphic mode or in

other forms. As seen in the above description, maximization of advertising

effect based on telephone can be realized according to the invention by

providing advertisement in stead of conventional call sound during the

waiting time for call response.

Further, the number of listenings to advertisements may be

counted as cumulative beneficial points according to the invention, so that

the points may be worth cyber money, telephone charges, cash,

remittance to bank accounts, commodity purchasing money in electronic

commercial transactions or the like.

It is to be understood that, while the invention was described

mainly with respect to specific embodiments, the invention is never

restricted to those embodiments and a variety of modifications and

alterations would be possible to a man skilled in the art by referring to the

description or drawings presented here and within the spirit of the

invention and thus those modifications or alterations are to fall within the

scope of the invention, which scope should be limited only by the attached

claim.

Claims

WHAT IS CLAIMED IS:

1. A method for providing advertisement service during call wait in

communicating terminal, comprising the steps of:

calling a receiver's terminal by a sender's terminal;

outputting advertisement information in stead of a call wait sound

by the sender's terminal during the waiting for call response at the

receiver's terminal; and

ceasing the output of the advertisement information and

maintaining conversation state by the sender's terminal at the time of call

response from the receiver's terminal.

2. The method according to Claim 1 , wherein said advertisement

information is downloaded from an advertisement servicing enterpriser

server to the advertisement storage means of respective terminals.

3. The method according to Claim 1 , wherein said advertisement

information comprises a plurality of cells.

4. The method according to Claim 3, wherein said cells are

composed based on time unit or content unit.

5. The method according to Claim 3, wherein said sender's

terminal, in the case the output of advertisement information is interrupted

by the call response by the receiver, stores the cell number at the moment

of interruption, and outputs the advisement information in continuation,

starting with the interrupted cell during the next call wait.

6. The method according to Claim 3, wherein said sender's

terminal, in the case the output of advertisement information is interrupted

by the call response by the receiver, stores the cell number at the moment

of interruption, and outputs the rest advisement information after the end

of the conversation.

7. The method according to Claim 3, wherein said sender's

terminal, in the case the output of advertisement information is interrupted

by the call response by the receiver, stores the cell number at the moment

of interruption, and the rest advisement information is displayed as

character message in a display window.

8. The method according to Claim 1 , wherein the time point of

outputting the advertisement information is the moment of receiving a

ring-back tone signal.

9. The method according to Claim 1, wherein the time point of

outputting the advertisement information is the moment of receiving a

monitor tone signal.

10. The method according to Claim 1 , wherein the output of the

advertisement information is performed self-acting at the terminal itself

after one second following the input of transmission key.

11. The method according to Claim 1 , wherein the output of the

advertisement information is performed for a finite time

before transmitting receiver's phone number at the sender's terminal at the time of calling a receiver's terminal and is

performed in continuation following the transmission of receiver's

phone number until the time of call response by the receiver's

terminal.

12. The method according to Claim 4, wherein at the sender's

terminal, the transmission of all cells of advertisement information is

counted as one listening to the advertisement information.

13. The method according to Claim 1, wherein said

advertisement information is provided in real time by the advertisement

servicing enterpriser server.

14. The method according to Claim 13, wherein said

advertisement servicing enterpriser server, in the case the output of

advertisement information is interrupted by the call response by the

receiver, stores the number of the sender's terminal and the cell number

at the moment of interruption, and outputs the advisement information in

continuation, starting with the interrupted cell during the next call wait.

15. The method according to Claim 13, wherein the

advertisement information is provided in real time from the advertisement

servicing enterpriser server to the sender's terminal at the time of calling a

receiver's terminal, and transmitting call for receiver to the receiver

switchboard station after a finite time, is provided continuously in real time

until the time of call response by the receiver's terminal.

16. The method according to Claim 13, wherein at the

advertisement servicing enterpriser server, the transmission of all cells of

advertisement information is counted as one listening to the

advertisement information.

17. A communication terminal capable of providing

advertisement service during a call wait, comprising:

a storage section for storing advertisement information

downloaded from the advertisement servicing enterpriser server;

an input section for inputting telephone numbers and command

keys;

a conversation section for processing the transmitted and received

conversation voice;

a transceiver for transmitting and receiving signals connected to a

communication network; and

a control section for outputting receivers' telephone numbers input

through said input section to said communication network through said

transceiver, for reading out an advertisement information from the storage

section during the waiting for call response from receiver's terminal, to

output the advertisement information in stead of call wait sound through

said conversation section and for ceasing the output of the advertisement

information at the time of a call response by the receiver's terminal to

preserve the conversation state.

18. The communication terminal according to Claim 17, wherein

the communication terminal comprises a video phone of IMT-2000, and

even during the conversation state transited from advertisement state, in

spite of the advertisement sound being ceased, the advertisement images

are displayed still in the form of reduced-size, overlap, passage or the like

on the main screen.

19. The communication terminal according to Claim 17, wherein

the communication terminal, in response to the request of a user, is

capable of receiving the details of an advertisement from the side of

communication enterpriser through the transmission of SMS after the end

of conversation.

20. The communication terminal according to Claim 17,

wherein the communication terminal, in response to the request of a user,

is capable of receiving the details of an advertisement by means of

internet phone by accessing the internet after the end of conversation.

21. An apparatus for servicing advertisement during the call wait,

comprising:

an advertisement data base for storing advertisement information;

a membership data base for storing the information of subscribed

members, said members having requested advertisement service during

call response wait; and

a control section for providing advertisement information in real time during the wait for call response from receiver's terminal through the

connected communication channel, when the receiver's terminal is called

by the sender's terminal of a subscribed member, and for ceasing the

output of the advertisement information at the time of a call response by

the receiver's terminal to thereby preserve the conversation state, the

control section being connected to a communication network