WO2001063454A8 - Dynamic targeting with experimentation over a network - Google Patents

Dynamic targeting with experimentation over a network

Info

Publication number
WO2001063454A8
WO2001063454A8 PCT/US2001/005596 US0105596W WO0163454A8 WO 2001063454 A8 WO2001063454 A8 WO 2001063454A8 US 0105596 W US0105596 W US 0105596W WO 0163454 A8 WO0163454 A8 WO 0163454A8
Authority
WO
WIPO (PCT)
Prior art keywords
sites
site
network
targeting
advertisement
Prior art date
Application number
PCT/US2001/005596
Other languages
French (fr)
Other versions
WO2001063454A2 (en
WO2001063454A9 (en
Inventor
Lutz Hamel
John Charles Croy
Nicholas D Sherman
Original Assignee
Bluestreak Com
Lutz Hamel
John Charles Croy
Nicholas D Sherman
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Bluestreak Com, Lutz Hamel, John Charles Croy, Nicholas D Sherman filed Critical Bluestreak Com
Priority to AU2001238621A priority Critical patent/AU2001238621A1/en
Priority to EP01911083A priority patent/EP1259895A2/en
Publication of WO2001063454A2 publication Critical patent/WO2001063454A2/en
Publication of WO2001063454A8 publication Critical patent/WO2001063454A8/en
Publication of WO2001063454A9 publication Critical patent/WO2001063454A9/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

L'invention concerne un procédé, un appareil, un système, des moyens, et un programme informatique permettant de cibler le transfert d'informations telles qu'une annonce publicitaire sur un réseau tel que le Web, qui peut sélectionner les informations à présenter en fonction des caractéristiques d'un site ou d'un groupe de sites, et de la conduite observée d'individus ou de groupes d'individus qui visitent ce site ou ces sites, au lieu des préférences d'un individu. Les informations sélectionnées peuvent également changer automatiquement de façon à rendre compte rapidement des changements de tendances comportementales observées pour un groupe de visiteurs d'un site pendant une certaine durée, et à cibler des annonces publicitaires vers des utilisateurs sans parti pris humain dans le ciblage, ce qui permet de présenter une annonce publicitaire efficace à des sites même si la relation entre l'annonce publicitaire et le contenu des sites n'est pas claire.A method, apparatus, system, means, and computer program for targeting the transfer of information such as an advertisement over a network such as the web, which can select the information to be presented, are provided. based on the characteristics of a site or group of sites, and the observed behavior of individuals or groups of individuals who visit that site or those sites, rather than an individual's preferences. The information selected can also change automatically so as to quickly report changes in behavioral trends observed for a group of site visitors over a certain period of time, and to target advertisements to users without human bias in targeting, this makes it possible to present an effective advertisement to sites even if the relationship between the advertisement and the content of the sites is not clear.

PCT/US2001/005596 2000-02-22 2001-02-22 Dynamic targeting with experimentation over a network WO2001063454A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2001238621A AU2001238621A1 (en) 2000-02-22 2001-02-22 Dynamic targeting with experimentation over a network
EP01911083A EP1259895A2 (en) 2000-02-22 2001-02-22 Dynamic targeting with experimentation over a network

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US50782800A 2000-02-22 2000-02-22
US09/507,828 2000-02-22

Publications (3)

Publication Number Publication Date
WO2001063454A2 WO2001063454A2 (en) 2001-08-30
WO2001063454A8 true WO2001063454A8 (en) 2002-05-16
WO2001063454A9 WO2001063454A9 (en) 2002-10-17

Family

ID=24020299

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/005596 WO2001063454A2 (en) 2000-02-22 2001-02-22 Dynamic targeting with experimentation over a network

Country Status (3)

Country Link
EP (1) EP1259895A2 (en)
AU (1) AU2001238621A1 (en)
WO (1) WO2001063454A2 (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6430539B1 (en) 1999-05-06 2002-08-06 Hnc Software Predictive modeling of consumer financial behavior
US20100100437A1 (en) 2002-09-24 2010-04-22 Google, Inc. Suggesting and/or providing ad serving constraint information
US20120120098A9 (en) * 2008-11-21 2012-05-17 Faulkner Lab Pty Ltd System for providing information concerning the effectiveness of advertising
US20150112818A1 (en) 2013-10-22 2015-04-23 Google Inc. Content item selection criteria generation
US9449052B1 (en) 2014-01-21 2016-09-20 Google Inc. Trend based distribution parameter suggestion

Also Published As

Publication number Publication date
AU2001238621A1 (en) 2001-09-03
EP1259895A2 (en) 2002-11-27
WO2001063454A2 (en) 2001-08-30
WO2001063454A9 (en) 2002-10-17

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