WO2001048646A1 - Systeme de gestion de publicite utilisant un modele de portefeuille de publicites - Google Patents
Systeme de gestion de publicite utilisant un modele de portefeuille de publicites Download PDFInfo
- Publication number
- WO2001048646A1 WO2001048646A1 PCT/JP2000/009280 JP0009280W WO0148646A1 WO 2001048646 A1 WO2001048646 A1 WO 2001048646A1 JP 0009280 W JP0009280 W JP 0009280W WO 0148646 A1 WO0148646 A1 WO 0148646A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertising
- advertisement
- product
- data
- risk
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0635—Risk analysis of enterprise or organisation activities
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
- G06Q10/06375—Prediction of business process outcome or impact based on a proposed change
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/06—Asset management; Financial planning or analysis
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Human Resources & Organizations (AREA)
- Development Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Theoretical Computer Science (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Operations Research (AREA)
- Quality & Reliability (AREA)
- Tourism & Hospitality (AREA)
- Educational Administration (AREA)
- Data Mining & Analysis (AREA)
- Technology Law (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
Description
Claims
Priority Applications (8)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU22268/01A AU781572B2 (en) | 1999-12-27 | 2000-12-27 | Total advertisement managing system using advertisement portfolio model |
EP00985917A EP1244036A4 (en) | 1999-12-27 | 2000-12-27 | ADVERTISING MANAGEMENT SYSTEM USING AN ADVERTISING PORTFOLIO MODEL |
IL15037500A IL150375A0 (en) | 1999-12-27 | 2000-12-27 | Total advertisement managing system using advertisement portfolio model |
CA002405003A CA2405003A1 (en) | 1999-12-27 | 2000-12-27 | Total advertisement managing system using advertisement portfolio model |
NO20023067A NO20023067L (no) | 1999-12-27 | 2002-06-25 | Reklameporteföljemodell og dens bruk innen investering og risikoanalyse |
US10/183,934 US20030065603A1 (en) | 1999-12-27 | 2002-06-26 | Advertisement portfolio model, comprehensive advertisement risk management system using advertisement portfolio model, and method for making investment decision by using advertisement portfolio |
HK03102074.2A HK1051583A1 (zh) | 1999-12-27 | 2003-03-21 | 使用廣告概覽模式的廣告宣傳管理系統 |
US11/190,423 US20060031107A1 (en) | 1999-12-27 | 2005-07-27 | Advertisement portfolio model, comprehensive advertisement risk management system using advertisement risk management system using advertisement portfolio model, and method for making investment decision by using advertisement portfolio |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP37736799 | 1999-12-27 | ||
JP11/377367 | 1999-12-27 |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US10/183,934 Continuation US20030065603A1 (en) | 1999-12-27 | 2002-06-26 | Advertisement portfolio model, comprehensive advertisement risk management system using advertisement portfolio model, and method for making investment decision by using advertisement portfolio |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2001048646A1 true WO2001048646A1 (fr) | 2001-07-05 |
Family
ID=18508697
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/JP2000/009280 WO2001048646A1 (fr) | 1999-12-27 | 2000-12-27 | Systeme de gestion de publicite utilisant un modele de portefeuille de publicites |
Country Status (11)
Country | Link |
---|---|
US (2) | US20030065603A1 (ja) |
EP (1) | EP1244036A4 (ja) |
KR (1) | KR20030004313A (ja) |
CN (1) | CN1433552A (ja) |
AU (1) | AU781572B2 (ja) |
CA (1) | CA2405003A1 (ja) |
HK (1) | HK1051583A1 (ja) |
IL (1) | IL150375A0 (ja) |
NO (1) | NO20023067L (ja) |
RU (1) | RU2233479C2 (ja) |
WO (1) | WO2001048646A1 (ja) |
Cited By (6)
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---|---|---|---|---|
JP2005190340A (ja) * | 2003-12-26 | 2005-07-14 | Yafoo Japan Corp | 広告管理プログラム、広告管理方法および広告管理装置 |
JP2008117077A (ja) * | 2006-11-01 | 2008-05-22 | Toyota Motor Corp | メディアミックス計画の立案支援装置と立案支援方法 |
WO2009133949A1 (ja) * | 2008-05-02 | 2009-11-05 | Sudo Kenji | クリエイティブ最適化サーバ、クリエイティブ最適化システム、クリエイティブ最適化方法、並びにプログラム |
JP2010191963A (ja) * | 2009-02-17 | 2010-09-02 | Accenture Global Services Gmbh | インターネット・マーケティング・チャンネルの最適化 |
JP2013502018A (ja) * | 2009-08-14 | 2013-01-17 | データシュー インコーポレイテッド | リアルタイム広告入札に対して競争評価モデルを使用するための学習システム |
US10332042B2 (en) | 2009-02-17 | 2019-06-25 | Accenture Global Services Limited | Multichannel digital marketing platform |
Families Citing this family (51)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2373347B (en) * | 2001-03-07 | 2006-11-22 | Touch Clarity Ltd | Control system to actuate a robotic operating system |
US7747502B2 (en) * | 2002-06-03 | 2010-06-29 | Research Affiliates, Llc | Using accounting data based indexing to create a portfolio of assets |
US8676638B1 (en) * | 2004-03-26 | 2014-03-18 | Msw.Ars Llc | System and method for determining an advertisement plan |
US7464012B2 (en) * | 2004-12-10 | 2008-12-09 | L'air Liquide, Societe Anonyme A Directoire Et Conseil De Surveillance Pour L'etude Et L'exploitation Des Procedes Georges Claude | Simplified process simulator |
US8527510B2 (en) | 2005-05-23 | 2013-09-03 | Monster Worldwide, Inc. | Intelligent job matching system and method |
US20070073585A1 (en) * | 2005-08-13 | 2007-03-29 | Adstreams Roi, Inc. | Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to advertisements |
US20070038516A1 (en) * | 2005-08-13 | 2007-02-15 | Jeff Apple | Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to an advertisement |
US8195657B1 (en) | 2006-01-09 | 2012-06-05 | Monster Worldwide, Inc. | Apparatuses, systems and methods for data entry correlation |
US8600931B1 (en) | 2006-03-31 | 2013-12-03 | Monster Worldwide, Inc. | Apparatuses, methods and systems for automated online data submission |
AU2007249205B2 (en) * | 2006-05-12 | 2013-03-21 | Monster Worldwide, Inc. | Systems, methods, and apparatuses for advertisement generation, selection and distribution system registration |
US20070288304A1 (en) * | 2006-06-08 | 2007-12-13 | Adknowledge, Inc. | System and method for behaviorally targeted electronic communications |
US20080195462A1 (en) * | 2006-10-24 | 2008-08-14 | Swooge, Llc | Method And System For Collecting And Correlating Data From Information Sources To Deliver More Relevant And Effective Advertising |
US9754273B2 (en) * | 2006-12-19 | 2017-09-05 | Microsoft Technology Licensing, Llc | Enterprise resource tracking of knowledge |
US20080270154A1 (en) * | 2007-04-25 | 2008-10-30 | Boris Klots | System for scoring click traffic |
EP2158781A4 (en) * | 2007-06-07 | 2011-04-20 | Trumedia Technologies Inc | SYSTEM AND METHOD FOR SELECTING A MESSAGE TO READ FROM A READ LIST |
US20100131357A1 (en) * | 2007-09-07 | 2010-05-27 | Ryan Steelberg | System and method for controlling user and content interactions |
US20090138330A1 (en) * | 2007-11-28 | 2009-05-28 | Yahoo! Inc. | Time-Varying Media Object Sponsorship |
US8666807B1 (en) * | 2008-01-08 | 2014-03-04 | Clear Channel Management Services, Inc. | System and method for creating and managing media advertising proposals |
US9953339B2 (en) | 2008-01-08 | 2018-04-24 | Iheartmedia Management Services, Inc. | Automated advertisement system |
US9830575B1 (en) | 2008-04-21 | 2017-11-28 | Monster Worldwide, Inc. | Apparatuses, methods and systems for advancement path taxonomy |
US20100241486A1 (en) * | 2009-03-18 | 2010-09-23 | Yahoo! Inc. | Reducing revenue risk in advertisement allocation |
US20100250362A1 (en) * | 2009-03-31 | 2010-09-30 | Eric Theodore Bax | System and Method for an Online Advertising Exchange with Submarkets Formed by Portfolio Optimization |
US8990142B2 (en) | 2009-10-30 | 2015-03-24 | The Nielsen Company (Us), Llc | Distributed audience measurement systems and methods |
US9904930B2 (en) | 2010-12-16 | 2018-02-27 | Excalibur Ip, Llc | Integrated and comprehensive advertising campaign management and optimization |
US20120158487A1 (en) * | 2010-12-16 | 2012-06-21 | Yahoo! Inc. | Simulations in integrated and comprehensive advertising campaign management and optimization |
US8639544B1 (en) * | 2010-12-22 | 2014-01-28 | Alberobello Capital Corporation | Identifying potentially unfair practices in content and serving relevant advertisements |
US8909550B2 (en) * | 2011-08-15 | 2014-12-09 | Bank Of America Corporation | Relationship-based pricing |
US9754279B2 (en) | 2011-10-27 | 2017-09-05 | Excalibur Ip, Llc | Advertising campaigns utilizing streaming analytics |
JP6290535B2 (ja) * | 2012-08-02 | 2018-03-07 | Jcc株式会社 | 映像情報分析システム |
US10242373B1 (en) | 2012-10-04 | 2019-03-26 | Groupon, Inc. | Method, apparatus, and computer program product for setting a benchmark conversion rate |
US10915843B1 (en) | 2012-10-04 | 2021-02-09 | Groupon, Inc. | Method, apparatus, and computer program product for identification of supply sources |
US9330357B1 (en) | 2012-10-04 | 2016-05-03 | Groupon, Inc. | Method, apparatus, and computer program product for determining a provider return rate |
US10032180B1 (en) | 2012-10-04 | 2018-07-24 | Groupon, Inc. | Method, apparatus, and computer program product for forecasting demand using real time demand |
US10817887B2 (en) | 2012-10-04 | 2020-10-27 | Groupon, Inc. | Method, apparatus, and computer program product for setting a benchmark conversion rate |
US9947024B1 (en) | 2012-10-04 | 2018-04-17 | Groupon, Inc. | Method, apparatus, and computer program product for classifying user search data |
US9940635B1 (en) | 2012-10-04 | 2018-04-10 | Groupon, Inc. | Method, apparatus, and computer program product for calculating a supply based on travel propensity |
US10108974B1 (en) | 2012-10-04 | 2018-10-23 | Groupon, Inc. | Method, apparatus, and computer program product for providing a dashboard |
US20140136280A1 (en) * | 2012-11-15 | 2014-05-15 | Adobe Systems Incorporated | Predictive Tool Utilizing Correlations With Unmeasured Factors Influencing Observed Marketing Activities |
US20150019287A1 (en) | 2013-03-14 | 2015-01-15 | Groupon, Inc. | Method, apparatus, and computer program product for providing mobile location based sales lead identification |
US10096040B2 (en) * | 2014-01-31 | 2018-10-09 | Walmart Apollo, Llc | Management of the display of online ad content consistent with one or more performance objectives for a webpage and/or website |
JP5984147B2 (ja) * | 2014-03-27 | 2016-09-06 | インターナショナル・ビジネス・マシーンズ・コーポレーションInternational Business Machines Corporation | 情報処理装置、情報処理方法、及び、プログラム |
US20160148246A1 (en) * | 2014-11-24 | 2016-05-26 | Adobe Systems Incorporated | Automated System for Safe Policy Improvement |
US20160148251A1 (en) * | 2014-11-24 | 2016-05-26 | Adobe Systems Incorporated | Risk Quantification for Policy Deployment |
US10019728B1 (en) * | 2014-12-08 | 2018-07-10 | Quantcast Corporation | Predicting advertisement impact for campaign selection |
US10108983B2 (en) * | 2016-01-02 | 2018-10-23 | Facebook, Inc. | Selecting content for presentation to an online system user to increase likelihood of user recall of the presented content |
TW201837814A (zh) * | 2017-03-22 | 2018-10-16 | 國立臺灣師範大學 | 一種無模型推測基礎的產品銷售預測方法及系統 |
KR102429523B1 (ko) * | 2017-04-28 | 2022-08-08 | 엔에이치엔 주식회사 | 광고 매체 믹스 자동화 방법 및 시스템 |
US10909569B1 (en) * | 2018-12-09 | 2021-02-02 | Facebook, Inc. | Obtaining a composite prediction indicating a likelihood that a user of an online system will perform a conversion associated with a content item via one or more paths of events |
CN112055233B (zh) * | 2020-08-13 | 2022-04-19 | 四川虹美智能科技有限公司 | 基于广告收视率控制广告播放方法及装置 |
CN112418930B (zh) * | 2020-11-23 | 2024-02-27 | 恩亿科(北京)数据科技有限公司 | 一种测试方法、系统及计算机设备 |
CN112950270B (zh) * | 2021-03-04 | 2023-10-24 | 广东便捷神科技股份有限公司 | 用于智能零售管理平台的视频广告投放系统 |
Family Cites Families (5)
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US5930762A (en) * | 1996-09-24 | 1999-07-27 | Rco Software Limited | Computer aided risk management in multiple-parameter physical systems |
US6920464B2 (en) * | 1998-12-03 | 2005-07-19 | Grantley Patent Holdings, Ltd. | System for generating an advertising revenue projection |
US6567786B1 (en) * | 1999-09-16 | 2003-05-20 | International Business Machines Corporation | System and method for increasing the effectiveness of customer contact strategies |
US20040225562A1 (en) * | 2003-05-09 | 2004-11-11 | Aquantive, Inc. | Method of maximizing revenue from performance-based internet advertising agreements |
US20070022005A1 (en) * | 2005-07-21 | 2007-01-25 | Hanna Nader G | Method for requesting, displaying, and facilitating placement of an advertisement in a computer network |
-
2000
- 2000-12-27 IL IL15037500A patent/IL150375A0/xx unknown
- 2000-12-27 WO PCT/JP2000/009280 patent/WO2001048646A1/ja not_active Application Discontinuation
- 2000-12-27 AU AU22268/01A patent/AU781572B2/en not_active Ceased
- 2000-12-27 CN CN00818664A patent/CN1433552A/zh active Pending
- 2000-12-27 EP EP00985917A patent/EP1244036A4/en not_active Withdrawn
- 2000-12-27 RU RU2002117051/09A patent/RU2233479C2/ru not_active IP Right Cessation
- 2000-12-27 KR KR1020027008334A patent/KR20030004313A/ko not_active Application Discontinuation
- 2000-12-27 CA CA002405003A patent/CA2405003A1/en not_active Abandoned
-
2002
- 2002-06-25 NO NO20023067A patent/NO20023067L/no not_active Application Discontinuation
- 2002-06-26 US US10/183,934 patent/US20030065603A1/en not_active Abandoned
-
2003
- 2003-03-21 HK HK03102074.2A patent/HK1051583A1/zh unknown
-
2005
- 2005-07-27 US US11/190,423 patent/US20060031107A1/en not_active Abandoned
Non-Patent Citations (3)
Title |
---|
"Antecedents of risk-taking behavior by advertisers: Empirical evidence and management implications", JOURNAL OF ADVERTISING RESEARCH, vol. 35, no. 5, 1997, pages 27 - 40, XP001006137 * |
See also references of EP1244036A4 * |
WEST D.C.: "360 degrees of creative risk", JOURNAL OF ADVERTISING RESEARCH, vol. 39, no. 1, January 1999 (1999-01-01) - February 1999 (1999-02-01), pages 39 - 50, XP001006141 * |
Cited By (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2005190340A (ja) * | 2003-12-26 | 2005-07-14 | Yafoo Japan Corp | 広告管理プログラム、広告管理方法および広告管理装置 |
JP2008117077A (ja) * | 2006-11-01 | 2008-05-22 | Toyota Motor Corp | メディアミックス計画の立案支援装置と立案支援方法 |
JP4675308B2 (ja) * | 2006-11-01 | 2011-04-20 | トヨタ自動車株式会社 | メディアミックス計画の立案支援装置と立案支援方法 |
WO2009133949A1 (ja) * | 2008-05-02 | 2009-11-05 | Sudo Kenji | クリエイティブ最適化サーバ、クリエイティブ最適化システム、クリエイティブ最適化方法、並びにプログラム |
JP2009271661A (ja) * | 2008-05-02 | 2009-11-19 | Kenji Sudo | クリエイティブ最適化サーバ、クリエイティブ最適化システム、クリエイティブ最適化方法、並びにプログラム |
JP4702642B2 (ja) * | 2008-05-02 | 2011-06-15 | 憲司 須藤 | クリエイティブ最適化サーバ、クリエイティブ最適化システム、クリエイティブ最適化方法、並びにプログラム |
JP2010191963A (ja) * | 2009-02-17 | 2010-09-02 | Accenture Global Services Gmbh | インターネット・マーケティング・チャンネルの最適化 |
US10332042B2 (en) | 2009-02-17 | 2019-06-25 | Accenture Global Services Limited | Multichannel digital marketing platform |
JP2013502018A (ja) * | 2009-08-14 | 2013-01-17 | データシュー インコーポレイテッド | リアルタイム広告入札に対して競争評価モデルを使用するための学習システム |
Also Published As
Publication number | Publication date |
---|---|
US20060031107A1 (en) | 2006-02-09 |
NO20023067L (no) | 2002-08-27 |
RU2233479C2 (ru) | 2004-07-27 |
NO20023067D0 (no) | 2002-06-25 |
AU781572B2 (en) | 2005-06-02 |
AU2226801A (en) | 2001-07-09 |
EP1244036A4 (en) | 2003-03-19 |
IL150375A0 (en) | 2002-12-01 |
US20030065603A1 (en) | 2003-04-03 |
HK1051583A1 (zh) | 2003-08-08 |
EP1244036A1 (en) | 2002-09-25 |
CN1433552A (zh) | 2003-07-30 |
KR20030004313A (ko) | 2003-01-14 |
RU2002117051A (ru) | 2004-02-10 |
CA2405003A1 (en) | 2001-07-05 |
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