WO2001039064A1 - Systeme de communication a autorisation base sur un reseau informatique et destine a creer, stocker, evaluer, selectionner et transmettre des communications - Google Patents

Systeme de communication a autorisation base sur un reseau informatique et destine a creer, stocker, evaluer, selectionner et transmettre des communications Download PDF

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Publication number
WO2001039064A1
WO2001039064A1 PCT/US2000/025052 US0025052W WO0139064A1 WO 2001039064 A1 WO2001039064 A1 WO 2001039064A1 US 0025052 W US0025052 W US 0025052W WO 0139064 A1 WO0139064 A1 WO 0139064A1
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WO
WIPO (PCT)
Prior art keywords
communications
communication
dimensions
recipient
seller
Prior art date
Application number
PCT/US2000/025052
Other languages
English (en)
Inventor
Geoffrey Buesing
Daniel Czerwinski
Brian E. Hand
Gary Lucido
William C. Mccarthy
Scott Mcmillin
Benjamin Strackany
Original Assignee
Saleshound.Com, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Saleshound.Com, Inc. filed Critical Saleshound.Com, Inc.
Priority to AU73759/00A priority Critical patent/AU7375900A/en
Publication of WO2001039064A1 publication Critical patent/WO2001039064A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention relates to communication via a computer network, and in particular to a permissive communication system for creating, sto ⁇ ng, evaluation, selecting, and transmitting communications via a computer network.
  • communications include information within one or more topics that are recognized by the system as characte ⁇ zing the communication. Characte ⁇ zing information withm topics are referred to as the Dimensions of the communication.
  • An o ⁇ ginator creates communications and specifies the communication ' s Dimensions The system can evaluate the communication ' s Dimensions to determine whether the Dimensions
  • a recipient receives communications b ⁇ requesting communications by reference to the communication ' s Dimensions.
  • Computer networks have become an important source of many kinds of information.
  • Public networks such as the Internet, provide access to many computers that make a vast amount of information available to users of the network.
  • the large number of sources of information makes identifying a source or sources of specific desired information difficult. Additionalh . all information that a network user may want is often not available from one. or even a reasonably small number of different sources. In that case, locating and assembling a desired collection of information becomes time consuming and in some cases, impractical.
  • Sellers of products and serv ices expend significant efforts attempting to identify interested computer network users who w ant to receive information concerning the nature, quality, price, and other characte ⁇ stics of the seller s product or serv ice
  • General and special interest Internet websites can attract large numbers of users having diverse interests Sellers can purchase advertising on these websites and links to the sellers ' website w here the seller provides information about the sellers' products and services Sellers also purchase traditional forms of advertising, such as p ⁇ nt. television, and radio, to attract users of the Internet to the seller ' s website.
  • Va ⁇ ous services have provided information about sellers ' products and services to interested purchasers and potential purchasers Those services have suffered from one or more shortcomin g s In general, limited information has been available from such sources and potential purchasers ' access to the information that is available has been limited These fundamental limitations deprive sellers of opportunities to interest potential purchasers and deprive potential purchasers of opportunities to ev sue offerings that may be of interest Products or services have been difficult to identify as a result or insufficiently specific classification of advertisements tor products or services or poor search capabilities.
  • the present inv ention overcomes problems and disadvantages of p ⁇ or permissive communication systems for identifying information that recipients wish to recei e and prov iding requested information to recipients
  • the system of the present invention allows a communication o ⁇ ginator to create the communication including information withm one or more topics that characte ⁇ ze the communication, the recipients that have requested communications by specifying Dimensions that encompasses the Dimensions of the communication
  • the system provides resources required for creating a communication and its Dimensions.
  • the system accepts, and the system ' s resources allow an o ⁇ ginator to create, communications that are presented to a recipient as created by the ongmatoi Communications may include images, video, audio and or animated presentation
  • the system allows communication o ⁇ ginators to post communications on computers connected to a network, such as the Internet, through which the communication can be transmitted to a recipient's computer.
  • the system can evaluate the communication ' s Dimensions to determine whether that information satisfies c ⁇ te ⁇ a for that Dimension.
  • the system provides resources with
  • network based permissive communication system that allows an o ⁇ ginator to place communications w ithm the system and that delivers those communications to recipients who hav e requested those communications
  • Another object of the present invention is to provide a computer network based permissive communication system that allows an o ⁇ ginator to create a communication that includes Dimensions by which recipients can select
  • Another object of the present invention is to provide a computer network based permissive communication ⁇ vstem that can be used by sellers of pro ⁇ ucts and services to create advertisements tor their products and services and to identify those advertisements by information withm Dimensions that are relevant to products or services and by reference to which an interested recipient can request that the advertisement be transmitted to the recipient
  • Another object of the present invention is to provide a computer network based permissive communication system that allows an o ⁇ gmator to create a communication including characte ⁇ zing Dimensions, and can evaluate one or more Dimensions to assure that the Dimensions conform to desired c ⁇ te ⁇ a.
  • Another object of the present invention is to provide a computer network based permissive communication system that that allows an o ⁇ ginator to create a communication and presents the communication to a recipient in the form specified by the o ⁇ ginator
  • Fig 1 is a schematic diagram depicting the functional communications of Buyers and Sellers with the preferred system of the present invention
  • Fig. 2 is a diagram of the preferred system ' s sequence of steps by which a
  • Seller creates an account w ithm the preferred system and identifies those who are autho ⁇ zed to access to the system on behalf ot the seller, specifies the Seller ' s stores. creates advemsements. and specifies arrangements for charging the Seller for the preferred system ' s services.
  • Fig. 3 is a diagram of the preferred sy stem ' s sequence of steps by which a Buyer registers with the preferred system and searches the preferred sy stem for advemsements by reference to Dimensions or advertisement content.
  • the presently preferred embodiment of the invention is a computer network based permissive communication system that is adapted for use by communication originators that are product and/or service providers (Sellers) and by communication recipients who are purchasers or potential purchasers of the Sellers' products or
  • Fig. 1 Sellers create communications that are advertisements tor their products or services.
  • the preferred embodiment of the system includes resources, commonly referred to as w izards and templates, that a Seller can use to create adv ertisements and to post those
  • adv ertisements on a host computer or computers programmed to execute and communicate v ia the network according to the present invention.
  • the wizards and templates are used by a Seller to specify one or more Dimension of the advertisement.
  • the system allows Buyers to receive advertisements by specifying advertisement Dimensions that are of interest to the Buyer.
  • the system provides advertisements to the Buver having the requested Dimensions.
  • the preferred system associates an advertisement with Dimension information
  • the system does not limit advertisements to information that corresponds to the Dimensions recognized by the system. Rather. the system allow s Sellers to create advertisements ha ing information and presented
  • a Seller can advertise quality or scope of its product or service offe ⁇ ngs (i.e. non-p ⁇ ce, non-value oriented advertisements) in addition to specifying Dimension information.
  • the preferred system will store a Seller ' s advertisements and elements of advertisements for use in later advertisements.
  • r specific Seller location such as a store
  • r group of Seller locations such as a group of stores with the same store name
  • r- specific shopping mall or shopping center r a specific length of time to w hich the advertisement applies: r a specific product category : r- assigning each advertisement to a specific type or category of advertisement; such as, without limitation
  • the preferred sy stem includes wizards that allow a Seller to create advertisements that present information v ia a medium, including text, images, video, audio and animation, that can be presented by a Buyer ' s computer Content wizards and templates of the prete ⁇ ed system allow a Seller to.
  • the preferred system presently creates advertisements from text, audio, video, and animation provided by a Seller using both HTML and JavaSc ⁇ pt, which is a service mark of Sun Microsystems. Inc
  • the invention is not limited to systems using these conventions, but may accept and transmit any data format that is recognized and displayed by a Buyer ' s computer
  • the preferred system includes a Dimension for product catego ⁇ es The
  • system includes an extensiv e multi-level hierarchy of products and services having a top lev el of v ery general desc ⁇ ptions and descending through progressively more specific identifications to a nearly product specific level
  • a Seller can associate a product or service with as many different identifications ithm the hierarchy as is approp ⁇ ate for the advertised product or service
  • the advertisement is then available to Buyer's searches that specify a desired product or service at different levels of specificity.
  • the system also associates its product and service identification hierarchy with Standard Industrial Classification (SIC) codes to allow association of a Seller or an advertisement w ith a SIC code, and to allow a Buyer to search for advertisements by specifying the SIC code or a product
  • Figure 2 illustrates, in diagram form, a Seller ' s use of the preferred system.
  • a Seller creates a new account withm the preferred system by providing information to the svstem concerning the Seller and the Seller ' s facilities
  • a Seller identifies users of the system who are autho ⁇ zed to access the system on behalf of the Seller.
  • a Seller also identifies its stores to the system.
  • the system maintains information about the Seller's stores including names of the stores, addresses of the stores, malls withm which stores are located, d ⁇ ving directions to stores, credit cards accepted by the stores, and other information that a Buyer could find helpful in contacting, locating, communicating with, or purchasing from a store.
  • a Seller must provide billing information that allo s the operator of the preferred system to bill the Seller for use of the system
  • the Seller ' s users may access the system by identifying themselves to the system.
  • the system presents the Seller ' s home page from which the Seller ' s user can access the Seller ' s information, advertisements. and other data stored by the preferred system.
  • the Seller ' s user can change or add to information concerning the Seller ' s stores, users, and billing information.
  • a Seller s user can also create advertisements for the Seller after accessing the Seller ' s home page.
  • a Seller's user can examine advertisements that are presently available to Buyers as well as pending advertisements that have been created to become available to Buyers in the future.
  • a Seller ' s user can also create and edit advertisements after accessing the Seller ' s home page.
  • a Seller ' s user can ret ⁇ e e advertisements, images, and other data that the preferred system will store for
  • the Seller ' s users can also create a new advertisement or edit an existing advertisement using wizards and templates provided by the system.
  • the preferred system can also examine Dimensions of advertisements to assure that Dimension is consistent with guidelines or other c ⁇ te ⁇ a that can be
  • the preferred system includes a search engine that is compatible with the advertisements created by the system to allow Buyers to search for advertisements by specifying information within one or a combination of Dimensions, such as, without limitation:
  • Seller ' s name text st ⁇ ng withm the advertisement: advertised discount amount: advertised discount type: time: and p ⁇ ce.
  • the data structure and search functions of the preferred system are based on though the data structure and the search functions are created to meet the requirements of the system using conventional available database products.
  • the system accepts and stores Buyer ' s requests to receiv e e-mail notification of Seller ' s advertisements based on Dimensions selected by the Buyer.
  • a Seller posts an advertisement hav ing Dimension information that meets the c ⁇ te ⁇ a of the Buyer ' s request
  • the adv ertisement is transmitted to the Buyer w ithout requi ⁇ ng any additional request tor the adv ertisement.
  • the system allows a Buyer to post a request that specifies Dimensions containing, without limitation:
  • the prete ⁇ * ed system provides w izards and templates with which Buyers can create a custom display , or home page, that is displayed to the Buyer upon accessing the sy stem
  • the home page can include one or more notifications of advertisements posted on the system and advertisements based on Buyer defined Dimensions such as, without limitation *
  • the p ⁇ mary communication between Sellers and Buyers v ia the preferred system is passive communication.
  • Sellers post advertisements that are stored by the system.
  • the system provides posted advertisements to Buyers based on Buyers' requests as described above.
  • the system stores information concerning Buyers' access to the advertisements such as number of Buyers that access the advertisement and Buyers' viewing activity of advertisements to report to the Seller the activity related to the advertisement.
  • the Buyers who access the advertisement are not identified to Sellers.
  • the preferred system tracks Buyer's selection of and access to advertisements through Dimensions, and includes a report generating resource with which Sellers can create reports of Buyer viewing activity of the Seller's advertisements.
  • the preferred system In addition to the passive communication, the preferred system also provides active communication between Sellers and Buyers by allowing Buyers to inform the system that they wish to receive communications from identified Sellers. In this active system, the Buyers " identity is not provided to the Sellers. In addition to this passive and active communication desc ⁇ bed above, the preferred system includes a "feedback" communication capability that allows Buyers to communicate directly option. Using the system, a Buyer can direct an electronic message to a Seller to inquire about products or services or to purchase a product and allows Sellers to
  • Figure 3 illustrates, in diagram form, a Buyer ' s use of the preferred system.
  • a Buyer may use the system by registe ⁇ ng with the system As illustrated by Fig. 3, a
  • a Buyer can identify advertisements by Dimensions that identify products by category, stores, malls, or product brands. After identifying advertisements of interest, the system will transmit to the Buyer all advertisements satisfying the Buyer's request when the Buyer logs onto the system.
  • a registered Buyer can also request that e-mail concerning product brands, product or service catego ⁇ es. malls, or stores by creating an e-mail alert.
  • Buyers who register with the system and Buyers who do not register with the system can access the system's search engine to identify and receive advertisements that are of interest to the Buyer.
  • Registered Buyers access the system ' s search engine from the Buyer ' s home page.
  • Non-registered Buyers access the system ' s search engine after providing a postal Zip code to geographically identify default region of interest to the Buyer. As illustrated by Figure 3. the system ' s search engine allows a
  • Advertised Search to search for advertisements by specifying advertisement Dimensions representing catego ⁇ es of products or services, stores, malls, brands, and by specific content of advertisements using the "Advanced Search" function.
  • the preferred system searches for advertisements stored on the system using
  • Finders that search based on Dimensions and advertisement content. Finders are invoked by a request from three sources: a Buyer ' s home page, and E-mail alert created by a Buyer, or a search request created by a Buyer.
  • the preferred system allows a Buyer to order a product or service and pay for the purchase using a credit card. The system provides this function using

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un système de communication à autorisation basé sur un réseau informatique. Ce système est notamment destiné à la création, au stockage et à la distribution de communications publicitaires. Il fournit des ressources permettant de créer des publicités comprenant des images et des contenus audio et vidéo. Ledit système affiche des publicités pour des destinataires sous une forme choisie par un annonceur. Il stocke des informations de caractérisation relatives à un ou plusieurs sujets, appelés dimensions, qui permettent d'identifier une publicité. Un destinataire peut demander des publicités en spécifiant des critères relevant d'une ou de plusieurs dimensions. Le système stocke un enregistrement d'accès à une publicité par des destinataires et produit des rapports sur l'accès de destinataires à des publicités sans identification de ces destinataires.
PCT/US2000/025052 1999-11-07 2000-09-13 Systeme de communication a autorisation base sur un reseau informatique et destine a creer, stocker, evaluer, selectionner et transmettre des communications WO2001039064A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU73759/00A AU7375900A (en) 1999-11-07 2000-09-13 Computer network based permissive communication system for creating, storing, evaluating, selecting, and transmitting communications

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US16409299P 1999-11-07 1999-11-07
US60/164,092 1999-11-07
US49159400A 2000-01-25 2000-01-25
US09/491,594 2000-01-25

Publications (1)

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WO2001039064A1 true WO2001039064A1 (fr) 2001-05-31

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AU (1) AU7375900A (fr)
WO (1) WO2001039064A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
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WO2002021367A1 (fr) * 2000-09-08 2002-03-14 Online Advertising Solutions Limited Systeme de divertissement sur reseau
US8554632B2 (en) 2004-05-26 2013-10-08 Hothand, Inc. Mobile commerce framework

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US5754939A (en) * 1994-11-29 1998-05-19 Herz; Frederick S. M. System for generation of user profiles for a system for customized electronic identification of desirable objects
US5761648A (en) * 1995-07-25 1998-06-02 Interactive Coupon Network Interactive marketing network and process using electronic certificates
US5822735A (en) * 1992-09-17 1998-10-13 Ad Response Micromarketing Corporation Focused coupon system
US5855008A (en) * 1995-12-11 1998-12-29 Cybergold, Inc. Attention brokerage
US5915243A (en) * 1996-08-29 1999-06-22 Smolen; Daniel T. Method and apparatus for delivering consumer promotions

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Publication number Priority date Publication date Assignee Title
US5675662A (en) * 1989-05-01 1997-10-07 Credit Verification Corporation Method and system for building a database for use with selective incentive marketing in response to customer shopping histories
US5822735A (en) * 1992-09-17 1998-10-13 Ad Response Micromarketing Corporation Focused coupon system
US5754939A (en) * 1994-11-29 1998-05-19 Herz; Frederick S. M. System for generation of user profiles for a system for customized electronic identification of desirable objects
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US5761648A (en) * 1995-07-25 1998-06-02 Interactive Coupon Network Interactive marketing network and process using electronic certificates
US5855008A (en) * 1995-12-11 1998-12-29 Cybergold, Inc. Attention brokerage
US5915243A (en) * 1996-08-29 1999-06-22 Smolen; Daniel T. Method and apparatus for delivering consumer promotions

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002021367A1 (fr) * 2000-09-08 2002-03-14 Online Advertising Solutions Limited Systeme de divertissement sur reseau
US8554632B2 (en) 2004-05-26 2013-10-08 Hothand, Inc. Mobile commerce framework
US9436956B2 (en) 2004-05-26 2016-09-06 Hothand, Inc. Mobile commerce framework
US10102556B2 (en) 2004-05-26 2018-10-16 Hothand, Inc. Mobile commerce framework
US10127592B2 (en) 2004-05-26 2018-11-13 Hothand, Inc. Mobile commerce framework
US10600094B2 (en) 2004-05-26 2020-03-24 Hothand, Inc Mobile commerce framework
US10621639B1 (en) 2004-05-26 2020-04-14 Hothand, Inc Mobile commerce framework
US10846727B2 (en) 2004-05-26 2020-11-24 Hothand, Inc Mobile commerce framework
US10846726B2 (en) 2004-05-26 2020-11-24 Hothand, Inc Mobile commerce framework
US10909593B2 (en) 2004-05-26 2021-02-02 Hothand, Inc Mobile commerce framework
US11107140B2 (en) 2004-05-26 2021-08-31 Hothand, Inc Mobile commerce framework
US11354715B2 (en) 2004-05-26 2022-06-07 Hothand, Inc Mobile commerce framework

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