WO2001035661A1 - Stored information broadcasting method and television receiver therefor - Google Patents

Stored information broadcasting method and television receiver therefor Download PDF

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Publication number
WO2001035661A1
WO2001035661A1 PCT/JP2000/000833 JP0000833W WO0135661A1 WO 2001035661 A1 WO2001035661 A1 WO 2001035661A1 JP 0000833 W JP0000833 W JP 0000833W WO 0135661 A1 WO0135661 A1 WO 0135661A1
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WO
WIPO (PCT)
Prior art keywords
information
storage means
stored
television device
storage
Prior art date
Application number
PCT/JP2000/000833
Other languages
French (fr)
Japanese (ja)
Inventor
Ryuhei Akiyama
Hiroki Maeda
Original Assignee
Kabusikigaisha Dentu
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kabusikigaisha Dentu filed Critical Kabusikigaisha Dentu
Priority to AU24629/00A priority Critical patent/AU2462900A/en
Publication of WO2001035661A1 publication Critical patent/WO2001035661A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/4147—PVR [Personal Video Recorder]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4334—Recording operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4335—Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/4405—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving video stream decryption
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/91—Television signal processing therefor
    • H04N5/92—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback
    • H04N5/926—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback by pulse code modulation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/78—Television signal recording using magnetic recording
    • H04N5/781—Television signal recording using magnetic recording on disks or drums

Definitions

  • the present invention relates to a television broadcasting method and apparatus for stored broadcasting using an ISDB broadcasting system and other systems, and in particular, it is not a two-way communication system and does not have a centralized management center.
  • the present invention relates to a broadcasting method and a television apparatus mainly using a storage means of a television broadcast receiving device provided with an exclusive section for forced storage in advance and using the storage portion.
  • distribution information including advertisements is edited or collected by the central distribution station, time-division multiplexed, and then broadcasted to a large number of receiving stations using satellites.
  • information desired by the user is selectively received and stored from the distribution information in response to a viewer's reception selection request, and the information is transmitted to a television set in each home in response to a request from the viewer.
  • display or audio output method Japanese Patent Application Laid-Open No. Hei 8-2293887
  • Conventional television broadcasting is a system in which a user selects and listens to a program selected according to a program guide from television waves broadcast from a broadcasting station. Expenses and broadcasting-related expenses are covered, and viewers use the program free of charge. The above programs are transmitted continuously, and the viewer can select the program itself, but cannot further select it.
  • information is stored in a distribution information storage means of a central distribution station and a number of receiving stations located between home television devices used by viewers. It selectively receives and stores, and the television device has no information storage means.
  • the information provider for example, a broadcasting station
  • the consumer selects from the information sent
  • the information is transmitted to a central management center via a telephone line.
  • the present invention has been made to achieve the above object, and the viewer uses information and advertisement information necessary for consumers who are forcibly stored in television devices of each home by using selective broadcasting. It also facilitates the use of information and advertising information necessary for consumers selected from broadcast signals.
  • the viewer selects and receives desired information from the information provided by the information provider (selective reception), and stores the information exclusively in the storage means. This is to provide one-way information to be stored in the target area. Further, in the case of the present invention, the transmitted information is selected and received, the information is stored in a hard disk in a television device, edited, and the information (program) is viewed. However, it is not something that simply accumulates ordinary broadcasts and enjoys them later. Disclosure of the invention
  • the television device is forcibly provided by digital broadcast waves (including BS terrestrial waves, CATV, telephone lines, etc.) when the standby power is on.
  • the apparatus further comprises storage means for storing information that is directly stored and is classified by a code. It is mainly for viewing broadcasts stored in the storage means, which is different from ordinary television broadcasts.
  • a television device is characterized in that the information is information required by a consumer and an advertisement for providing the information free of charge.
  • the television apparatus according to the present invention according to claim 3 is characterized in that the storage means also functions as a receiving box for electronic commerce. Furthermore, in the television device according to the present invention as set forth in claim 4, a part of the storage means, when shipped from a television device manufacturer, as an exclusive area, It is characterized in that it is classified in advance for forced storage.
  • a method for broadcasting stored information wherein a program program by a digital broadcast wave is selectively received, and is forcibly stored directly in a storage unit of the television device. Content) is broadcast on demand.
  • the method of broadcasting stored information according to the present invention described in claim 6 is characterized in that, in the invention of claim 5, the content stored and called up by an on-demand method is based on a unique organization. Things.
  • the organization (editing) used here means that broadcasters or viewers can use the characteristics of digital storage media to increase or enhance the content over time, or use the well-known hypercard (hyperlink) method to create texts.
  • Creating a database of contents in storage means by linking data, video and audio so that they can be played freely. This will create new value that has not existed in conventional TV broadcasting.
  • the storage device or the control unit may include program organization software that can change the order of programs stored by the remote controller.
  • the above-mentioned television broadcasting is a digital broadcasting from a regional or national broadcasting station, and the selected broadcasting contents, for example, news, weather forecast, traffic information, etc., are stored in a storage means such as a hard disk provided in the television receiver. Let it.
  • the broadcast content to be recorded is not limited to the above example, and may be another program.
  • Information that is more familiar to viewers, such as traffic information and advertisement information, and information that consumers need, will be displayed by displaying necessary items on separately stored map information.
  • the present invention is a storage broadcast using information stored in a hard disk memory or a flash memory built in a digital television, and includes advertisement information stored using data broadcast in addition to the above information.
  • Rewrite information as appropriate, for example, several times a day. Available 24 hours a day throughout the year. Information on the area around the viewer's residence is available in the morning, day, night, weather, seasonal changes, various events such as local festivals, local government events, etc. Public information such as construction, cleaning, garbage collection, taxes, opening of new stores, bargains, fairs, and other store information (advertisement information) can be provided on a 2 km square, 5 km square, 10 km square as required. In a range, You may let each viewer know while scrolling the map.
  • the present invention provides a television apparatus and a broadcasting method that allow a user to view a broadcast centering on stored information rather than a normal television broadcast.
  • FIG. 1 is a diagram showing an outline of the present invention.
  • FIG. 2 shows a transmission frame format for transmitting advertisement information.
  • FIG. 3 is a schematic block diagram of the television device of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION
  • FIG. 1 is a diagram for explaining the outline of the present invention.
  • a digital signal of a television broadcast (a program, an advertisement, etc.) from a satellite BS or a ground station B is provided in a television device 1 such as a home or a workplace.
  • Storage means 2 such as a hard disk memory or a flash memory.
  • the storage means is provided in each television device.
  • program information from a broadcasting station is time-division multiplexed and transmitted to satellites.
  • Each information frame in the transmission format consists of multiple programs and advertisements.
  • information according to the transmission format is transmitted from the satellite BS or the ground station B, and only the information of the information frame (advertisement frame) designated in advance by the user is transmitted to the television equipment at each home. It is selectively received (for example, only advertisements 1 and 3 are received) and is forcibly stored in the storage means (exclusive area) of the television device.
  • a digital signal from a broadcasting station is transmitted after being coded (encrypted and coded).
  • a signal taken in via an antenna 11 is decoded by a decoding unit 12,
  • the code is received by being decoded, and the information selector 13 determines whether the information should be forcibly stored using the code, and the information to be forcibly stored is assigned to the forcible storage in the storage 13. It accumulates in the area.
  • the area of the storage means that is not used for forced storage can be used freely by the viewer.
  • the stored information is displayed on the screen together with the audio information for use.
  • printing can be performed using a printer 17 means.
  • In the case of electronic newspapers only articles in the necessary fields can be retrieved from the storage unit 14, stored in the storage unit of a mobile terminal such as a mobile computer or an electronic reader, and read externally.
  • the viewer inputs the information of the area where the user resides (for example, zip code) to the storage means of the television device via the remote controller 3.
  • the remote controller 3 is provided with a channel number, a stored broadcast call button, a button for clicking a symbol on the screen, and the like. Further, a print key of a printer means for printing a display screen may be provided as necessary.
  • a television set receives broadcast waves from a broadcast station (a regional broadcast station, a nationwide broadcast station) from a broadcast satellite BS, and receives, for example, news, weather forecasts, traffic information, and advertisements.
  • the remote controller 3 of the television device 1 has a function of clicking a cursor on the screen.
  • the television device of the present invention has a built-in or connectable printer device. I do.
  • the advertisement information in the area for example, an advertisement for a store in the area, for example, a flyer with a coupon is stored in the storage means 2, and when the stored broadcast is made, the user who sees it If you send your PIN, you will be able to use it as soon as you receive a certificate.
  • the device of the present invention can be used as a device for promoting product sales.
  • the storage means 2 of the television device 1 When the television device 1 is shipped from a manufacturer of the television device 1, the storage means 2 of the television device 1 includes a storage portion for forcibly storing the selected broadcast and a storage portion that can be freely used by the viewer. And is divided into parts in advance.
  • the storage unit for forced storage is an exclusive area, and storage units that can be used freely by the viewer are distinguished.
  • This part can be used as a storage means for stored broadcasts, or when using a large-capacity program such as a virtual showroom as a means of advertising that is being planned recently, such as a building or a display shelf for goods.
  • the part can be stored in advance. By doing so, it is not necessary to transmit the part with a large amount of information as a broadcast wave, so that the burden of transmission is reduced, and the information transmitted later is, for example, only product information. It is easy to exchange information.
  • an HDD or a flash memory is used as the storage means 2.
  • an HDD or a flash memory is used as the storage means 2.
  • means for rewriting the storage contents of these storage means from outside the television device for example, BS digital broadcast, terrestrial digital broadcast, CATV, telephone line, There is the Internet.
  • a part of the digital broadcast wave of the video broadcast or the data broadcast for example, the advertisement information is stored in the part for forced storage of the storage means according to the content.
  • the information stored in the storage means can be freely rewritten if the standby power is turned on even when the television device is off, without any trouble of the viewer. .
  • By attaching a digital code to each piece of advertising information it is possible to selectively receive and selectively display information by region, consumer attributes, and the like. Also, by attaching a tag to the storage means to each piece of information, it is possible to partially update the error in the forced storage part of the storage means.
  • the television apparatus 1 is provided with a circuit for displaying the selected / recorded program on a screen together with other information. As shown in FIG.
  • LA3 for example, it is composed of recorded programs such as news, weather forecast, traffic information, etc., e-mails, program guide displays such as showrooms, current time, local maps displayed with icons, advertisement screens, etc. You. Each piece of information is tagged and can be retrieved by clicking on the icon with the remote control.
  • the advertisement screen can be rewritten, for example, several times a day by forced accumulation.
  • the viewer first purchases a television apparatus having a memory (storage means 2) for forced storage therein as a receiving apparatus, and puts it into an operating state. Then, the user presses the stored broadcast call button of the remote controller to indicate whether or not the user can receive the service of the selected broadcast of the advertisement information and whether or not he / she wants to receive the service. This can be changed at any time.
  • data such as a postal code, a telephone number, and a family structure is input to the storage means 2 (13). Postal numbers and telephone numbers are used to obtain various regional information from broadcast waves. In addition, by answering questionnaires taken from broadcast waves, consumers' hobbies and preferences are registered.
  • the storage means of the television device stores programs that are not suitable for ordinary television broadcasting, such as encyclopedias, plant pictures, animal pictures, emergency manuals, and ceremonial occasions manuals.
  • programs that are not suitable for ordinary television broadcasting such as encyclopedias, plant pictures, animal pictures, emergency manuals, and ceremonial occasions manuals.
  • these encyclopedias, picture books, and the like can be used during the broadcasting of other programs stored in the storage means, and can be viewed and used as needed when one wants to independently check.
  • the order of the stored programs can be freely edited and viewed.
  • the editing software is stored in the storage means or the control unit, and the list of each program can be called up and the broadcast order can be input using the remote controller.
  • Each data of the viewer's hobbies, preferences, program selection, advertisement selection, etc. as described above is accumulated in the storage means of the television device while being repeatedly registered. Is a personalized television device with personal characteristics. Since the data does not need to be centrally managed (database creation, management, buildings, personnel, etc.), broadcasting stations, advertisers, etc. are not required in terms of management costs and protection of personal information. It is advantageous for operators.
  • the television device of the present invention since the television device of the present invention is used personally over time almost every day, the content stored in the storage means is a lump of information that reveals personal information and preferences. is there. Therefore, if the above costs and administrative burdens do not matter, after the data has been accumulated to some extent (for example, about once a year), the data can be transferred from the television device to a local area. It is effective to accumulate data and create a database of viewers by transmitting the data to the central computer, which collects valuable information and is effective. In this way, the database itself becomes an analysis material for other product information, and the product value of the database itself is generated. In order to cope with such a case, a transmitting means is provided in the television device so that the information of the stored contents can be transmitted using a public communication network (telephone line).
  • a public communication network telephone line
  • Rewriting of the information content of the storage means 2 is possible not only by the broadcast wave but also by a telephone line. In this case, it is necessary to connect a telephone line to the television device as a communication line, and data is transmitted using ISDN.
  • an HDD or the like (a part that can be freely used by a viewer) as a storage means can be used as a receiving box for electronic commerce.
  • music CD sales and movie DVDs are automatically stored even if the viewers are not at home by automatically sending them partially even from the seller, and the viewers can select and purchase after selecting from time to time. You just have to act. Consumers can buy only the information they need based on their individual preferences by looking at the accumulated information without waiting.
  • the product is confirmed by confirming whether or not the product, for example, a video tape, has been stored in the storage means (at least a part of the image of the video tape can be confirmed by visualization), and the information of the product is stored from the storage means. You only have to charge when you withdraw.
  • newspaper information can be stored in a storage device of a television device via a telephone line or a broadcast wave.
  • this is also called an electronic newspaper, in this case, it is possible to transmit articles of each genre such as economy, home, and children in a comprehensive manner. It is possible to retrieve and store only articles by genre in other storage means, such as a portable computer or a reader, for example, to read them on a train. Further, it is also possible to print and read by the printing means described above.
  • a part of the storage means of the television receiver is made to be unavailable to the viewer as an exclusive area.
  • the cost of the storage capacity of the part and the filtering for performing selective storage are made. If the cost of software for this is borne by the advertisers and other businesses that use this system, there is no financial burden on viewers.
  • the information in the storage means of the television device for example, the content of the advertisement information is automatically rewritten several times a day and can be viewed 24 hours a day throughout the year. Viewers can always use the latest advertising information free of charge.
  • the cost of providing advertising information is, for example, about one-tenth that of conventional direct mail, and about one-eighth that of a flyer. It is possible, which is also advantageous for business operators.
  • the storage means of the television device for example, the HDD can be received for electronic commerce.
  • the HDD can be received for electronic commerce.
  • consumers can easily check the contents and buy what they like without waiting.
  • Advertisers can reduce the cost of printing and delivery compared to leaflets and telephone directory advertisements, can set detailed advertising ranges, promote sales by region, and easily change advertising content.
  • information (content) stored in a storage means such as a hard disk in the television device can be freely organized (edited) and viewed by a method such as a hyper card.

Abstract

A television receiver is provided with storage means for forced storage to selectively receive and store advertisement information. In addition to TV programs, advertisement information is stored in storage means of the television receiver (1). This storage means is composed of an exclusively usable portion and a freely usable portion. The former portion selectively receives and stores mainly advertisement information provided free by a company, and information necessary for living individuals. The contents of the advertisement information are automatically rewritten properly and can be viewed at any time during a day throughout a year. Therefore the viewer can always utilize the latest advertisement information free. The HDD of the storage means can be utilized as a receiving box spot of electronic commerce as a storage for articles of electronic newspapers. The cost of provision of advertisement information can be about one tenth the cost in the case of conventional direct mails and about one eighth the cost in the case of the leaflets.

Description

明細書 蓄積情報の放送方法及びそのためのテレビジョン装置 技術分野  TECHNICAL FIELD Broadcasting method of stored information and television device therefor
この発明は、 I S D B放送システムや、 その他のシステムを利用した蓄積放送 におけるテレビ放送方法及びその装置に関するものであり、 特に、 双方向型のコ ミュニケーシヨンシステムでなく、 集中管理センタを備えないものであって、 テ レビ放送の受信装置の記憶手段を予め強制蓄積用として排他的区分を設け、 その 記憶部分を主として利用した放送方法およびテレビジョン装置に関する。 背景技術  The present invention relates to a television broadcasting method and apparatus for stored broadcasting using an ISDB broadcasting system and other systems, and in particular, it is not a two-way communication system and does not have a centralized management center. In addition, the present invention relates to a broadcasting method and a television apparatus mainly using a storage means of a television broadcast receiving device provided with an exclusive section for forced storage in advance and using the storage portion. Background art
従来、 放送信号から地域別情報を半自動的に入手できるように I S D B (Integrated Service Digital Broadcasting)用受信装置を利用したものが提案さ れている （特開平 9一 5 5 6 7 3号公報)。 それには、放送信号のほかにその地域 特有の情報 （地域別情報） を送信し、 受信側では地域コードによってその地域別 情報を G P S装置によって検索し、 これを表示することによってその地域特有な 情報 （天気図、 地図、 コマーシャルなど） を得ることが提案されている （段落番 号 1、 段落番号 2 4 )。  Hitherto, there has been proposed a device using an ISDB (Integrated Service Digital Broadcasting) receiving device so that region-specific information can be obtained semi-automatically from a broadcast signal (Japanese Patent Application Laid-Open No. Hei 9-55673). To do this, in addition to the broadcast signal, information specific to the area (area-specific information) is transmitted, and the receiver searches for the area-specific information using a GPS code using the area code, and displays this to display the information specific to the area. (Weather maps, maps, commercials, etc.) are proposed (paragraphs 1, 24).
また、 同様な技術において送信された情報の中から選択された情報を取り出し て記憶する点については特開平 9一 2 1 4 9 0 8号公報、 特開平 1 0— 2 8 2 4 3号公報に記載されている。  Japanese Patent Application Laid-Open Nos. Hei 9-1-24098 and Hei 10-28243 disclose that information selected from information transmitted in the same technique is stored. It is described in.
さらに、 送信されるテレビ信号の中から、 指定された地域情報を取り出すため に、 住所と電話番号を利用するものがある （特開平 1 0— 1 6 4 5 2 7号公報)。 さらにまた、 予め記憶された地図情報に基づいて地図を表示して、 その地図上 に広告対象物の位置を指定する広告情報の登録方法の発明がある （特許第 2 7 5 6 4 8 3号）。  Further, there is an apparatus that uses an address and a telephone number to extract designated area information from a transmitted television signal (Japanese Patent Application Laid-Open No. H10-1646527). Furthermore, there is an invention of a method of registering advertisement information in which a map is displayed based on map information stored in advance and the position of an advertisement object is specified on the map (Japanese Patent No. 27566483). ).
また、 中央配信局で広告を含む配信情報を編集あるいは収集し、 時分割多重し た後、 衛星を利用して多数の受信局へ同報伝送し、 各受信局の配信情報蓄積手段 において、 視聴者の受信選択要求に応じて上記配信情報の中から利用者が希望す る情報を選択的に受信蓄積し、 視聴者からの要求に応じて上記情報を各家庭のテ レビジョン装置に表示又は音声出力する方式がある（特開平 8 - 2 9 3 8 2 7号公 報)。 In addition, distribution information including advertisements is edited or collected by the central distribution station, time-division multiplexed, and then broadcasted to a large number of receiving stations using satellites. In the above, information desired by the user is selectively received and stored from the distribution information in response to a viewer's reception selection request, and the information is transmitted to a television set in each home in response to a request from the viewer. There is a display or audio output method (Japanese Patent Application Laid-Open No. Hei 8-2293887).
従来のテレビ放送は、 放送局から流されるテレビ電波の中から、 番組表にした がって選択した番組を視聴するシステムであり、 その中で民間テレビ放送局の番 組は、 広告によりその制作費、 放送関連費用がまかなわれ、 視聴者はその番組を 無料で利用している。 上記番組は、 連続して送信されるものであり、 視聴者は番 組自体は選択できるものの、 その中で更に選択することはできない。  Conventional television broadcasting is a system in which a user selects and listens to a program selected according to a program guide from television waves broadcast from a broadcasting station. Expenses and broadcasting-related expenses are covered, and viewers use the program free of charge. The above programs are transmitted continuously, and the viewer can select the program itself, but cannot further select it.
一方、 最近の記憶媒体に関する技術の進歩から、 その蓄積容量やコス トの改善 は著しいものがある。 そのため、 記憶手段が従来使われなかった装置、 例えばテ レビジョンの受信装置に使用されることが検討されている。 その一例として、 I S D Bシステムや他のシステムが検討される中で、 上記従来技術に開示されるよ うな地域別情報をテレビジョン受信器 （受信装置） の記憶手段に記憶させ、 視聴 者が自由に取り出すことに関する点について提案されている。 しかし、 そのより 高度な利用形態については提案されていない。  On the other hand, due to recent technological advances in storage media, the storage capacity and cost have been significantly improved. Therefore, it is being studied to use the storage means in a device that has not been used conventionally, for example, a television receiver. As an example, while ISDB systems and other systems are being studied, regional information as disclosed in the above-mentioned prior art is stored in storage means of a television receiver (receiving device), and viewers can freely use the information. Suggestions have been made regarding extraction. However, no more advanced usage is proposed.
また、 特開平 8 - 2 9 3 8 2 7号公報記載のシステムでは、 中央配信局と視聴者 の利用する家庭のテレビジョン装置の中間にある多数の受信局の配信情報蓄積手 段に情報を選択的に受信蓄積するものであって、 テレビジョン装置に情報蓄積手 段は設けられていない。  Also, in the system described in Japanese Patent Application Laid-Open No. 8-2938727, information is stored in a distribution information storage means of a central distribution station and a number of receiving stations located between home television devices used by viewers. It selectively receives and stores, and the television device has no information storage means.
上記従来の技術では、 例えば広告情報の蓄積は考えられているものの、 その内 容は一部分にしか過ぎない。 そして、 消費の多様化に伴って商品情報をより詳細 に且つ容易に提供することが求められているが、 現在のテレビコマーシャルはそ の一部の役割しか果たしていない。 そのため、 視聴者が従来にも増してテレビコ マーシャルを利用しやすくし、情報を得やすくするためには、工夫が必要である。 また、 従来技術の中には、双方向型の情報提供システムがある。 この場合には、 情報提供元 （例えば、 放送局） が集中管理センタ （消費者の基礎データを有する データベースを備える消費者センターというべきもの） を介して、 電波で情報を 消費者の端末 （テレビ受信機） に送信し、 消費者は送られた情報の中から選択し て電話回線により集中管理センタに送信するものがある。 これは、 電子商取引の 基本システムともなるものであるが、 運営上、 回線やデータベースの点で費用が 力かりすぎるという問題がある。 In the above-mentioned conventional technology, for example, although the accumulation of advertisement information is considered, the content is only a part. And with the diversification of consumption, there is a need to provide more detailed and easy-to-use product information, but current TV commercials play only a part of that role. Therefore, it is necessary to devise ways to make it easier for viewers to use TV commercials and obtain information than before. Further, among the conventional technologies, there is an interactive information providing system. In this case, the information provider (for example, a broadcasting station) transmits information via radio waves to a consumer terminal (TV) via a centralized management center (a consumer center equipped with a database containing basic consumer data). Receiver) and the consumer selects from the information sent In some cases, the information is transmitted to a central management center via a telephone line. Although this is also a basic system for e-commerce, it has a problem in that it is too costly in terms of lines and databases.
そこでこの発明は、 上記課題を達成できるようにしたものであって、 選択放送 を利用して各家庭のテレビジョン装置に強制蓄積された生活者に必要な情報及び 広告情報を、 視聴者が利用しやすくするものであり、 また、 放送信号の中から選 択された生活者に必要な情報及び広告情報の利用を容易にしたものである。  Therefore, the present invention has been made to achieve the above object, and the viewer uses information and advertisement information necessary for consumers who are forcibly stored in television devices of each home by using selective broadcasting. It also facilitates the use of information and advertising information necessary for consumers selected from broadcast signals.
また、 この発明は、 上記双方向型の欠点を解決するため、 視聴者は情報提供者 が提供する情報の中から好みのものを選んで受信し（選択受信）、その情報を記憶 手段の排他的領域に記憶させるいわば一方向型の情報提供を行うものである。 ま た、 本発明の場合は、 送信された情報の中から選んで受信し、 テレビジョン装置 内のハードディスク内に上記情報を蓄積し、 編集してその情報 （番組） を視聴す るものであり、 通常の放送を、 ただ蓄積し、 それを後から楽しむだけのものでは なレ、。 発明の開示  In addition, according to the present invention, in order to solve the above-mentioned drawback of the two-way type, the viewer selects and receives desired information from the information provided by the information provider (selective reception), and stores the information exclusively in the storage means. This is to provide one-way information to be stored in the target area. Further, in the case of the present invention, the transmitted information is selected and received, the information is stored in a hard disk in a television device, edited, and the information (program) is viewed. However, it is not something that simply accumulates ordinary broadcasts and enjoys them later. Disclosure of the invention
上記課題を解決するため、 請求項 1に記載のこの発明に係るテレビジョン装置 は、 待機電力がオンとなっている時に、 デジタル放送波 （B S地上波、 C A T V、 電話回線等も含む） により強制的に、 直接、 記憶され、 且つコードにより区分け される情報を記憶する記憶手段を備えていることを特徴とするものである。 主と して、 記憶手段に蓄積された放送を視聴するものであって、 通常のテレビ放送と は相違するものである。  In order to solve the above-mentioned problem, the television device according to the present invention according to claim 1 is forcibly provided by digital broadcast waves (including BS terrestrial waves, CATV, telephone lines, etc.) when the standby power is on. Preferably, the apparatus further comprises storage means for storing information that is directly stored and is classified by a code. It is mainly for viewing broadcasts stored in the storage means, which is different from ordinary television broadcasts.
また、 請求項 2に記載のこの発明に係るテレビジョン装置は、 前記情報が、 生 活者の必要とする情報及びそれを無償提供するための広告であることを特徴とす るものである。  A television device according to a second aspect of the present invention is characterized in that the information is information required by a consumer and an advertisement for providing the information free of charge.
さらに、 請求項 3に記載のこの発明に係るテレビジョン装置は、 前記記憶手段 力 電子商取引の受け取りボックスを兼ねていることを特徴とするものである。 さらにまた、 請求項 4に記載のこの発明に係るテレビジョン装置は、 前記記憶 手段の一部が、テレビジョン装置の製造会社からの出荷時に、排他的領域として、 予め強制蓄積用に区分けされていることを特徴とするものである。 Further, the television apparatus according to the present invention according to claim 3 is characterized in that the storage means also functions as a receiving box for electronic commerce. Furthermore, in the television device according to the present invention as set forth in claim 4, a part of the storage means, when shipped from a television device manufacturer, as an exclusive area, It is characterized in that it is classified in advance for forced storage.
また、 請求項 5に記載のこの発明に係る蓄積情報の放送方法は、 デジタル放送 波によるプログラム番組を選択受信し、 テレビジョン装置の記憶手段に直接、 強 制的に記憶させ、 該記憶内容 （コンテンツ） をオンデマンド方式により放送する ことを特徴とするものである。  According to a fifth aspect of the present invention, there is provided a method for broadcasting stored information, wherein a program program by a digital broadcast wave is selectively received, and is forcibly stored directly in a storage unit of the television device. Content) is broadcast on demand.
さらにまた、 請求項 6に記載のこの発明に係る蓄積情報の放送方法は、 請求項 5の発明において、 記憶され、 オンデマンド方式により呼び出されるコンテンツ 力 独自の編成によるものであることを特徴とするものである。 ここでいう編成 (編集） とは、放送者あるいは視聴者が、 デジタル蓄積メディアの特性を活かし、 時間の経過と共に内容を増加、 充実させたり、 周知のハイパーカード （ハイパー リンク） の手法により、 テキストデータ、 動画、 音声を自在に再生可能なように リンクさせ、 記憶手段にコンテンツのデータベースを作成することをいう。 これ によって、 これまでのテレビ放送にない新しい価値を生み出す。 そのために、 記 憶装置あるいは制御部に、 リモートコントローラにより記憶された番組の順番を 変更できるプログラム編成ソフトウエアを含んでいてもよい。  Furthermore, the method of broadcasting stored information according to the present invention described in claim 6 is characterized in that, in the invention of claim 5, the content stored and called up by an on-demand method is based on a unique organization. Things. The organization (editing) used here means that broadcasters or viewers can use the characteristics of digital storage media to increase or enhance the content over time, or use the well-known hypercard (hyperlink) method to create texts. Creating a database of contents in storage means by linking data, video and audio so that they can be played freely. This will create new value that has not existed in conventional TV broadcasting. For this purpose, the storage device or the control unit may include program organization software that can change the order of programs stored by the remote controller.
上記テレビ放送は地域あるいは全国レベルの放送局からのデジタル放送であり、 選択された放送内容、 例えば、 ニュース、 天気予報、 交通情報等を、 テレビ受信 装置内に設けたハードディスク等の記憶手段に記憶させる。 録画される放送内容 は、 上記例に限られず他の番組でもよい。 交通情報、 広告情報等の視聴者により 身近な情報、 生活者の必要とする情報は、 別途記憶されている地図情報上に必要 な事項を表示させて放送する。  The above-mentioned television broadcasting is a digital broadcasting from a regional or national broadcasting station, and the selected broadcasting contents, for example, news, weather forecast, traffic information, etc., are stored in a storage means such as a hard disk provided in the television receiver. Let it. The broadcast content to be recorded is not limited to the above example, and may be another program. Information that is more familiar to viewers, such as traffic information and advertisement information, and information that consumers need, will be displayed by displaying necessary items on separately stored map information.
本発明は、 デジタルテレビに内蔵されたハードディスクメモリあるいはフラッ シュメモリに蓄積された情報を利用した蓄積放送であり、 上記の情報に加えてデ ータ放送を利用して、 蓄積される広告情報を含む情報を適宜、 例えば 1日数回、 書換えを行う。 年間を通して 1日 2 4時間視聴可能である。 視聴者の住居地周辺 の情報を、 朝昼夜、 天候、 季節等の時間的変化、 地域の祭り、 自治体の行事等の 各種イベント、 火事、 水害等の事件情報、 渋滞情報等の交通情報、 道路工事、 清 掃、 ごみ収集、 税金等の公共情報、 新店舗の開店、 バーゲン、 フェア等の店舗情 報 （広告情報） を、 必要に応じて 2 km四方、 5 km四方、 1 0 km四方の範囲で、 地図をスクロールしながら各視聴者に知らせるようにしてもよレ、。 また、 上記番 組の他に、 ニュース、 天気予報、 娯楽番組、 ゲーム、 バーチャルショールーム、 デジタルダイレクトメール、 インタラクティブ広告、 地図広告が含まれる。 また、 上記の他に百科辞典、 植物図鑑、 動物図鑑 （これら図鑑には、 従来のブ ック形式のものに限らず、 毎週、 送付されるものを逐次、 記憶手段に蓄積してい くものも含まれる。）、 あるいは、 冠婚葬祭マニュアル、 救急、 地震、 災害等の緊 急マニュアル等、 通常のテレビ放送にはなじまないものも、 記憶手段に蓄積する ことにより、 通常のテレビ番組に放送を随時、 必要に応じて利用することができ る。 すなわち、 通常のテレビ放送よりも、 蓄積された情報を中心とした放送を視 聴できるテレビジョン装置及び放送方法を提供する。 The present invention is a storage broadcast using information stored in a hard disk memory or a flash memory built in a digital television, and includes advertisement information stored using data broadcast in addition to the above information. Rewrite information as appropriate, for example, several times a day. Available 24 hours a day throughout the year. Information on the area around the viewer's residence is available in the morning, day, night, weather, seasonal changes, various events such as local festivals, local government events, etc. Public information such as construction, cleaning, garbage collection, taxes, opening of new stores, bargains, fairs, and other store information (advertisement information) can be provided on a 2 km square, 5 km square, 10 km square as required. In a range, You may let each viewer know while scrolling the map. In addition to the above programs, it also includes news, weather forecasts, entertainment programs, games, virtual showrooms, digital direct mail, interactive advertisements, and map advertisements. In addition, in addition to the above, encyclopedias, plant pictorial books, animal pictorial books (these pictorial books are not limited to those in the conventional book format, but those that are sent weekly and stored in the storage means one after another) Also included are those that are unfamiliar to ordinary TV broadcasts, such as ceremonial and funeral manuals, emergency services, earthquakes, disasters, and other emergency manuals. They can be used as needed at any time. That is, the present invention provides a television apparatus and a broadcasting method that allow a user to view a broadcast centering on stored information rather than a normal television broadcast.
本発明の実施に際して、 視聴者側の実質的負担はない。 これは、 テレビジョン 装置内の記憶手段の排他的領域、 すなわち強制記憶やアンケート、 広告情報の記 憶等に使用される部分については、 関連するソフトウエアを利用してサービスを 実施する事業者が負担するものであり、 視聴者が負担しないからである。 図面の簡単な説明  In implementing the present invention, there is no substantial burden on the viewer side. This is because the exclusive area of the storage means in the television device, that is, the part used for compulsory storage, questionnaire, storage of advertisement information, etc., is provided by the service provider using related software. It is a burden, and the viewer does not. BRIEF DESCRIPTION OF THE FIGURES
第 1図は、 本発明の概略を示す図である。  FIG. 1 is a diagram showing an outline of the present invention.
第 2図は、 広告情報を伝送するための伝送フレームフォーマツトを示す。 第 3図は、 本発明のテレビジョン装置の概略プロック図である。 発明を実施するための最良の形態  FIG. 2 shows a transmission frame format for transmitting advertisement information. FIG. 3 is a schematic block diagram of the television device of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION
図 1は、 本発明の概略を説明する図であって、 衛星 B Sあるいは地上局 Bから のテレビ放送 （番組、 広告等） のデジタル信号を、 各家庭、 職場等のテレビジョ ン装置 1に設けられる記憶手段 2であるハードディスクメモリ、 フラッシュメモ リ等に記憶させる。 この蓄積は、 例えば、 特開平 8— 2 9 3 8 2 7号公報記載の ような方式が取られても良い。 ただ、 本発明では記憶手段が各テレビジョン装置 内に設けられている。  FIG. 1 is a diagram for explaining the outline of the present invention. A digital signal of a television broadcast (a program, an advertisement, etc.) from a satellite BS or a ground station B is provided in a television device 1 such as a home or a workplace. Storage means 2 such as a hard disk memory or a flash memory. For this accumulation, for example, a system as described in Japanese Patent Application Laid-Open No. 8-29387 may be adopted. However, in the present invention, the storage means is provided in each television device.
図 2において、 放送局からの番組の情報は、 時分割多重されて衛星に向けて送 信され. 伝送フォーマットの各情報フレームは、 複数の番組、 広告から構成され る。 図においては、 衛星 B Sあるいは地上局 Bからは、 伝送フォーマットに従つ た情報が送信され、 各家庭のテレビジョン装置では、 予め利用者に指定された情 報フレーム （広告フレーム） の情報のみが選択的に受信され （例えば、 広告 1 , 3のみを受信）、 強制的にテレビジョン装置の記憶手段 （排他的領域） に記憶され る。 In Figure 2, program information from a broadcasting station is time-division multiplexed and transmitted to satellites. Each information frame in the transmission format consists of multiple programs and advertisements. You. In the figure, information according to the transmission format is transmitted from the satellite BS or the ground station B, and only the information of the information frame (advertisement frame) designated in advance by the user is transmitted to the television equipment at each home. It is selectively received (for example, only advertisements 1 and 3 are received) and is forcibly stored in the storage means (exclusive area) of the television device.
図 3に示すように放送局からのデジタル信号は、 コード化 （暗号符号化） され て伝送され、 テレビジョン装置ではアンテナ 1 1を介して取り入れられた信号は 復号部 1 2により復号され、この暗号符号がデコードされることにより受信され、 情報選択部 1 3によりコードを利用して強制蓄積すべき情報かどうかを判断し、 強制蓄積すべき情報は記憶部 1 3の強制蓄積に割り当てられた領域に部分に蓄積 する。記憶手段のうち強制蓄積に利用しない領域は、視聴者が自由に使用できる。 蓄積された情報は、 音声情報と共に画面に表示して利用する。 後述するチラシや 電子新聞として利用する場合には、 プリンタ 1 7手段を利用して印刷ができる。 また、 電子新聞の場合、 必要な分野の記事のみを記憶部 1 4から取りだし、 モバ イルコンピュータ、 電子読取器等の携帯端末の記億部に記憶させ、 外部で読むこ ともできる。  As shown in FIG. 3, a digital signal from a broadcasting station is transmitted after being coded (encrypted and coded). In a television device, a signal taken in via an antenna 11 is decoded by a decoding unit 12, The code is received by being decoded, and the information selector 13 determines whether the information should be forcibly stored using the code, and the information to be forcibly stored is assigned to the forcible storage in the storage 13. It accumulates in the area. The area of the storage means that is not used for forced storage can be used freely by the viewer. The stored information is displayed on the screen together with the audio information for use. When used as a flyer or electronic newspaper, which will be described later, printing can be performed using a printer 17 means. In the case of electronic newspapers, only articles in the necessary fields can be retrieved from the storage unit 14, stored in the storage unit of a mobile terminal such as a mobile computer or an electronic reader, and read externally.
視聴者は本発明のシステムを利用する時には、 居住する地域の情報 （例えば、 郵便番号） を、 リモートコントローラ 3を介してテレビジョン装置の記憶手段に 入力する。 リモートコントローラ 3には、 チャンネル番号、 蓄積放送呼び出しボ タン、 画面上の記号等をクリックするためのボタン等が設けられる。 又、 必要に 応じて表示画面の印刷をするためのプリンタ手段の印刷キーが設けられてよい。 テレビジョン装置は放送局 （地域放送局、 全国ネットの放送局） からの放送電波 を放送衛星 B Sから受信し、 その内の例えば、 ニュース、 天気予報、 交通情報、 広告について、 例えば特開平 9一 2 1 4 8 7 5号公報、 特開平 1 0— 2 8 2 4 3 号公報、 特開平 1 0— 1 6 4 5 2 7号公報等に記載の従来技術を用いて選択し、 選択された番組を受信装置内部のハードディスク等の記憶手段 2に記憶する。 ま た、 テレビジョン装置 1のリモートコントローラ 3は、 画面上のカーソルをクリ ックできる機能を備えている。  When using the system of the present invention, the viewer inputs the information of the area where the user resides (for example, zip code) to the storage means of the television device via the remote controller 3. The remote controller 3 is provided with a channel number, a stored broadcast call button, a button for clicking a symbol on the screen, and the like. Further, a print key of a printer means for printing a display screen may be provided as necessary. A television set receives broadcast waves from a broadcast station (a regional broadcast station, a nationwide broadcast station) from a broadcast satellite BS, and receives, for example, news, weather forecasts, traffic information, and advertisements. A program selected using the prior art described in Japanese Patent Application Publication No. 148575, Japanese Patent Application Laid-Open No. H10-282843, Japanese Patent Application No. Is stored in the storage means 2 such as a hard disk in the receiving apparatus. The remote controller 3 of the television device 1 has a function of clicking a cursor on the screen.
また、 本発明のテレビジョン装置は、 プリンタ装置を内蔵あるいは接続可能と する。 このようにすることにより、 地域内の広告情報、 例えば、 地域のある店舗 の広告、 例えば、 クーポン券が付されたチラシを記憶手段 2に蓄積し、 蓄積放送 したとき、 それを見た利用者が暗証番号を送付するとク一ボン券が当たるといつ たような利用ができる。 それによつて、 本発明装置が商品販売促進用の装置とし て利用できる。 Further, the television device of the present invention has a built-in or connectable printer device. I do. In this way, the advertisement information in the area, for example, an advertisement for a store in the area, for example, a flyer with a coupon is stored in the storage means 2, and when the stored broadcast is made, the user who sees it If you send your PIN, you will be able to use it as soon as you receive a certificate. Thereby, the device of the present invention can be used as a device for promoting product sales.
テレビジョン装置 1の記憶手段 2は、 そのテレビジョン装置の製造会社から出 荷されるときに、 選択放送の強制蓄積用の記憶部と、 その他、 視聴者が自由に利 用可能な記憶部の部分とに予め区分されている。  When the television device 1 is shipped from a manufacturer of the television device 1, the storage means 2 of the television device 1 includes a storage portion for forcibly storing the selected broadcast and a storage portion that can be freely used by the viewer. And is divided into parts in advance.
上記強制蓄積用の記憶部は、 排他的な領域であって、 視聴者が自由に使用できる 記憶部は区別されている。 この部分は、 蓄積放送用の記憶手段としての他、 最近、 企画されつつある広告の手段としてバーチャルショ一ルーム等の大容量プロダラ ムを利用する場合、 その建物あるいは商品の陳列棚のような不変部分は、 予め記 憶させておくことが可能である。 そのようにすることで、 情報量の多い部分を放 送波として送信しなくてもよいので、 送信の負担が少なくなると同時に、 後に送 信される情報は、 例えば商品情報のみでよくなり、 商品情報を取り替えるのが容 易である。 The storage unit for forced storage is an exclusive area, and storage units that can be used freely by the viewer are distinguished. This part can be used as a storage means for stored broadcasts, or when using a large-capacity program such as a virtual showroom as a means of advertising that is being planned recently, such as a building or a display shelf for goods. The part can be stored in advance. By doing so, it is not necessary to transmit the part with a large amount of information as a broadcast wave, so that the burden of transmission is reduced, and the information transmitted later is, for example, only product information. It is easy to exchange information.
上記記憶手段 2としては、 例えば H D Dや、 フラッシュメモリが用いられ、 テ レビジョン装置外部からこれら記憶手段の記憶内容を書き換える手段として、 例 えば、 B Sデジタル放送、 地上波デジタル放送、 C A T V , 電話回線、 インター ネット等がある。  For example, an HDD or a flash memory is used as the storage means 2. As means for rewriting the storage contents of these storage means from outside the television device, for example, BS digital broadcast, terrestrial digital broadcast, CATV, telephone line, There is the Internet.
そして、 映像放送やデータ放送のデジタル放送波を内容によって、 その一部、 例えば広告情報を、 記憶手段の強制蓄積用の部分に蓄積する。 これは、 視聴者の 何ら手をわずらわすことなく、 テレビジョン装置のオフのときでも、 待機電力が オンになってレ、れば、 記憶手段に蓄積されている情報の書換えは自由にできる。 これは、 各広告情報にデジタルコードを付すことにより、 地域、 消費者の属性等 で選択受信、 選択表示が可能である。 また、 記憶手段に付すタグを、 各情報にも 付すことにより、 記憶手段の強制蓄積部分のェリァの部分更新ができる。  Then, a part of the digital broadcast wave of the video broadcast or the data broadcast, for example, the advertisement information is stored in the part for forced storage of the storage means according to the content. This means that the information stored in the storage means can be freely rewritten if the standby power is turned on even when the television device is off, without any trouble of the viewer. . By attaching a digital code to each piece of advertising information, it is possible to selectively receive and selectively display information by region, consumer attributes, and the like. Also, by attaching a tag to the storage means to each piece of information, it is possible to partially update the error in the forced storage part of the storage means.
テレビジョン装置 1には上記選択 ·録画された番組を他の情報と共に画面に表 示する回路が設けられており、 図 1に示すように、 視聴者がリモートコントロー ラ 3を操作することにより、 例えばニュース、 天気予報、 交通情報等の録画され た番組、 メール、 ショールーム等の番組案内表示、 現在時刻、 アイコンと共に表 示される地域の地図、 広告画面等から構成される。 各情報にはタグが付されてお り、 アイコンをリモートコントローラによってクリックすることにより引き出す ことができる。 広告画面は、 例えば一日数回、 強制蓄積により書換えることが可 能である。 The television apparatus 1 is provided with a circuit for displaying the selected / recorded program on a screen together with other information. As shown in FIG. By operating LA3, for example, it is composed of recorded programs such as news, weather forecast, traffic information, etc., e-mails, program guide displays such as showrooms, current time, local maps displayed with icons, advertisement screens, etc. You. Each piece of information is tagged and can be retrieved by clicking on the icon with the remote control. The advertisement screen can be rewritten, for example, several times a day by forced accumulation.
上記画面に表示される内容全体は、 「暮らしマップ」 として、本出願人により出 願された特願平 1 1一 2 9 5 2 3 3号に、その詳細が記載され、説明されている。 次に本発明のサービスを受ける手順を説明する。  The entire contents displayed on the screen are described and described in Japanese Patent Application No. 11-29553, filed by the present applicant as a “living map”. Next, a procedure for receiving the service of the present invention will be described.
視聴者は、 先ず受信装置として内部に強制蓄積用のメモリ （記憶手段 2 ) を備 えたテレビジョン装置を購入し、 動作状態にする。 そして、 リモートコントロー ラの蓄積放送呼び出しボタンを押し、広告情報の選択放送のサービスを受ける力、、 否かの意思表示を行い、制御部 1 5の当該部分の回路を切り替えておく。 これは、 いつでも変更可能とする。 次に、 リモートコントローラ 3 ( 1 9 ) を用いて、 記 憶手段 2 ( 1 3 ) に郵便番号、 電話番号、 家族構成などのデータを入力する。 郵 便番号、 電話番号は、 放送波の中から地域別の各種情報を得る為である。 また、 放送波から取り入れられたアンケートに回答することにより、 消費者の趣味、 嗜 好等が登録される。  The viewer first purchases a television apparatus having a memory (storage means 2) for forced storage therein as a receiving apparatus, and puts it into an operating state. Then, the user presses the stored broadcast call button of the remote controller to indicate whether or not the user can receive the service of the selected broadcast of the advertisement information and whether or not he / she wants to receive the service. This can be changed at any time. Next, using the remote controller 3 (19), data such as a postal code, a telephone number, and a family structure is input to the storage means 2 (13). Postal numbers and telephone numbers are used to obtain various regional information from broadcast waves. In addition, by answering questionnaires taken from broadcast waves, consumers' hobbies and preferences are registered.
その上で蓄積放送の広告画面をクリックあるいはリモートコントローラの選択 ボタンを押すことにより、 すなわち、 オン ·デマンド方式により、 広告主が提供 する別の詳細な広告情報を無償で利用できる。  Then, by clicking the advertisement screen of the stored broadcast or pressing the selection button of the remote controller, that is, by using the on-demand method, other detailed advertisement information provided by the advertiser can be used free of charge.
また、 テレビジョン装置の記憶手段には、 百科辞典、 植物図鑑、 動物図鑑、 緊 急時のマニュアル、 冠婚葬祭マニュアル等、 通常のテレビジョン放送にはそぐわ ない番組が蓄積される。 この場合、 記憶手段に蓄積された他の番組の放送中にこ れら百科辞典、 図鑑等を利用できるし、 独立に調べたい時に適宜視聴して利用で さる。  The storage means of the television device stores programs that are not suitable for ordinary television broadcasting, such as encyclopedias, plant pictures, animal pictures, emergency manuals, and ceremonial occasions manuals. In this case, these encyclopedias, picture books, and the like can be used during the broadcasting of other programs stored in the storage means, and can be viewed and used as needed when one wants to independently check.
さらに、 蓄積された番組の順序を自由に編集して、 視聴できる。 このために記 憶手段あるいは制御部に、 編集用のソフトウェアを記憶させ、 リモートコント口 ーラにより、 各番組のリストを呼び出してその放送の順番を入力することを可能 とする。 In addition, the order of the stored programs can be freely edited and viewed. For this purpose, the editing software is stored in the storage means or the control unit, and the list of each program can be called up and the broadcast order can be input using the remote controller. And
そして、 ハイパーカード （ハイパーリンク） の手法を活用して、 ある画像をリ ンクすると、 音声と共に関連する動画が表示される。  Then, when a certain image is linked using the hyper card (hyperlink) method, the related moving image is displayed together with the sound.
上記のような視聴者の趣味、 嗜好、 番組選択、 広告選択等の各データは、 繰返 し登録されるうちにテレビジョン装置の記憶手段に蓄積されていくが、 そのこと によってそのテレビジョン装置は、 個人の特性を有した、 いわばパ一ソナライズ されたテレビジョン装置となる。 そのデータは、 集中管理する必要 （データべ一 スの作成、 管理、 その建物、 人員等） がないため、 管理費用がかからない点と個 人情報の保護の点で、 放送局や、 広告主等の事業者にとって有利である。  Each data of the viewer's hobbies, preferences, program selection, advertisement selection, etc. as described above is accumulated in the storage means of the television device while being repeatedly registered. Is a personalized television device with personal characteristics. Since the data does not need to be centrally managed (database creation, management, buildings, personnel, etc.), broadcasting stations, advertisers, etc. are not required in terms of management costs and protection of personal information. It is advantageous for operators.
一方、 本発明のテレビジョン装置は、 毎日のように時間をかけて個人的に利用 されるものであるから、 記憶手段に蓄積される内容は個人の情報や趣向を明かに する情報の塊である。 したがって、 上記のコスト、 管理面の負担が問われない場 合には、 ある程度、 上記データが蓄積された後 （例えば、 年に 1回程度）、 そのデ ータをテレビジョン装置から地区あるレ、は中央のセンターコンピュータへ送信す るようにして、データを集積し、視聴者に関するデータベースを作成することは、 価値を有する情報を集めることになり、 有効である。 このようにすると、 このデ ータベース自体が、 他の商品情報の分析材料になり、 またデータベース自体の商 品価値を生じることになる。 その場合に対応できるように、 テレビジョン装置内 に送信手段を設け、 蓄積内容の情報を公衆通信網 （電話回線） を利用して送信で きるようにする。  On the other hand, since the television device of the present invention is used personally over time almost every day, the content stored in the storage means is a lump of information that reveals personal information and preferences. is there. Therefore, if the above costs and administrative burdens do not matter, after the data has been accumulated to some extent (for example, about once a year), the data can be transferred from the television device to a local area. It is effective to accumulate data and create a database of viewers by transmitting the data to the central computer, which collects valuable information and is effective. In this way, the database itself becomes an analysis material for other product information, and the product value of the database itself is generated. In order to cope with such a case, a transmitting means is provided in the television device so that the information of the stored contents can be transmitted using a public communication network (telephone line).
記憶手段 2の情報内容の書換えは、 放送波によらなくても、 電話回線によって も可能である。 この場合には、 テレビジョン装置に通信回線として電話線の接続 が必要であり、 I S D Nを利用してデータの送信を行う。  Rewriting of the information content of the storage means 2 is possible not only by the broadcast wave but also by a telephone line. In this case, it is necessary to connect a telephone line to the television device as a communication line, and data is transmitted using ISDN.
なお、 上述した番組内容の蓄積に伴う著作権、 肖像権の問題は、 放送局や広告 主が、 それぞれ責任を持って問題を生じない情報のみを蓄積することによって解 決できる。  The copyright and portrait rights issues associated with the accumulation of program content described above can be solved by the broadcasters and advertisers each having the responsibility to accumulate only information that does not cause a problem.
更に他の実施例として、 テレビジョン装置を電話回線を接続し、 利用すれば、 記憶手段としての H D D等 （視聴者の自由にしょうできる部分） を、 電子商取引 の受け取りボックスに利用できる。 この場合には、 例えば、 インターネットを介 して、 例えば音楽の C D販売、 映画の D V Dを視聴者本人が在宅していなくても 自動的に販売元から部分的にでも送信することにより蓄積し、 視聴者は随時、 選 択した後に購買行為を行えばよい。 消費者は、 待たずに取りあえず蓄積された情 報を見ることによって、 各個人の好みで必要な情報のみを買うことができる。 商 品の確認は、 商品、 例えばビデオテープが記憶手段に蓄積されたか否かを確認し (ビデオテープの画像の少なくとも一部は、映像化することで確認できる）、記憶 手段から商品の情報を引き出した時点で課金すればよい。 In still another embodiment, if a television device is connected to a telephone line and used, an HDD or the like (a part that can be freely used by a viewer) as a storage means can be used as a receiving box for electronic commerce. In this case, for example, via the Internet For example, music CD sales and movie DVDs are automatically stored even if the viewers are not at home by automatically sending them partially even from the seller, and the viewers can select and purchase after selecting from time to time. You just have to act. Consumers can buy only the information they need based on their individual preferences by looking at the accumulated information without waiting. The product is confirmed by confirming whether or not the product, for example, a video tape, has been stored in the storage means (at least a part of the image of the video tape can be confirmed by visualization), and the information of the product is stored from the storage means. You only have to charge when you withdraw.
また、 電話回線あるいは放送波により、 新聞情報をテレビジョン装置の記憶手 段に蓄積することも可能である。 これは電子新聞とも呼ばれるものであるが、 こ の場合には、 経済、 家庭、 児童などの各ジャンルの記事を総合して送信すること が可能であり、 記憶手段に蓄積後、 必要な分野の記事のみをジャンル別に他の記 憶手段、 例えば携帯可能なコンピュータ、 読取器などに取り出して記憶させ、 例 えば、 電車内で読むなどのことが可能である。 また、 上述したプリント手段によ り、 印刷して読むことも可能である。  In addition, newspaper information can be stored in a storage device of a television device via a telephone line or a broadcast wave. Although this is also called an electronic newspaper, in this case, it is possible to transmit articles of each genre such as economy, home, and children in a comprehensive manner. It is possible to retrieve and store only articles by genre in other storage means, such as a portable computer or a reader, for example, to read them on a train. Further, it is also possible to print and read by the printing means described above.
本発明を利用するにあたって、 テレビジョン受信機の記憶手段の一部を排他的 領域として視聴者に利用できないようにするが、 その部分の記憶容量のコスト負 担や、 選択蓄積を行うためのフィルタリングのためのソフトウエアの費用負担等 は、 このシステムを利用する広告主等の事業者が負担すれば、 視聴者には経済的 負担はかからない。 産業上の利用の可能性  In using the present invention, a part of the storage means of the television receiver is made to be unavailable to the viewer as an exclusive area. However, the cost of the storage capacity of the part and the filtering for performing selective storage are made. If the cost of software for this is borne by the advertisers and other businesses that use this system, there is no financial burden on viewers. Industrial applicability
本発明によれば、 蓄積放送番組として、 テレビジョン装置の記憶手段の情報、 例えば広告情報の内容が 1日に数回、 自動的に書換えられ、 年間を通して 1 日 2 4時間視聴可能であるので、 視聴者は常に最新の広告情報を無償で利用可能であ る。  According to the present invention, as the stored broadcast program, the information in the storage means of the television device, for example, the content of the advertisement information is automatically rewritten several times a day and can be viewed 24 hours a day throughout the year. Viewers can always use the latest advertising information free of charge.
広告情報の提供コストは、 例えば従来のダイレク トメールに比して、 約 1/10 ですみ、 チラシの場合よりも約 1 /8ですむので、 視聴者には早くて、 安いサ一ビ スが可能となり、 事業者にとっても有利である。  The cost of providing advertising information is, for example, about one-tenth that of conventional direct mail, and about one-eighth that of a flyer. It is possible, which is also advantageous for business operators.
また、 テレビジョン装置の記憶手段の、 例えば HD Dを電子商取引の受け取り ボックススポットに利用すると、消費者は待たずに内容を確認して好みのものを、 容易に買うことができる。 In addition, the storage means of the television device, for example, the HDD can be received for electronic commerce. When used as a box spot, consumers can easily check the contents and buy what they like without waiting.
更に、 チラシ代わりに入力された情報はテレビ放送での地域における販売促進 用の広告を可能とする。  In addition, the information entered in place of a flyer will enable regional promotional advertising on television.
広告主にとっては、 チラシゃ電話帳広告に比べて印刷や配達のコストが削減で きるほか、 広告範囲がきめこまかく設定でき、 地域別の販売促進や、 また、 広告 内容の変更も容易である。  Advertisers can reduce the cost of printing and delivery compared to leaflets and telephone directory advertisements, can set detailed advertising ranges, promote sales by region, and easily change advertising content.
また、 上記のようなテレビジョン装置の記憶手段を利用した広告形態は従来に ないものであり、電子商取引のボックス、あるいは電子新聞等の利用等を含めて、 新たな市場を形成することが期待される。  In addition, there is no conventional form of advertisement using the storage means of a television device as described above, and it is expected that a new market will be formed, including the use of e-commerce boxes or electronic newspapers. Is done.
また、テレビジョン装置内のハードディスク等の記憶手段に蓄積された情報（コ ンテンッ） を、 ハイパーカード等の手法により、 自由に編成 （編集） して視聴す ることができる。  In addition, information (content) stored in a storage means such as a hard disk in the television device can be freely organized (edited) and viewed by a method such as a hyper card.

Claims

請求の範囲 The scope of the claims
1 . 待機電力がオンとなっている時に、 デジタル放送波により強制的に、 直接、 記憶され、 且つコードにより区分けされ、 視聴者が選択受信した情報を記憶する 記憶手段を備えていることを特徴とするテレビジョン装置。  1. When standby power is on, it has a storage means for storing information that is forcibly and directly stored by digital broadcasting waves and is separated by a code, and stores information selected and received by the viewer. Television device.
2 . 前記情報は、 生活者の必要とする情報及びそれを無償提供するための広告 であることを特徴とする請求項 1記載のテレビジョン装置。  2. The television device according to claim 1, wherein the information is information required by consumers and an advertisement for providing the information free of charge.
3 . 前記記憶手段は、 電子商取引の受け取りボックスを兼ねていることを特徴 とする請求項 1記載のテレビジョン装置。  3. The television device according to claim 1, wherein the storage means also serves as a receiving box for electronic commerce.
4 . 前記記憶手段の一部は、 テレビジョン装置の製造会社からの出荷時に、 排 他的領域として、 予め強制蓄積用に区分けされていることを特徴とする請求項 1 に記載のテレビジョン装置。  4. The television device according to claim 1, wherein a part of the storage means is preliminarily classified as an exclusive area for forced storage at the time of shipment from a television device manufacturer. .
5 . デジタル放送波によるプログラム番組を視聴者が選択受信し、 テレビジョ ン装置の記憶手段に直接、 強制的に記憶させ、 該記憶内容をオンデマンド方式に より放送することを特徴とする蓄積情報の放送方法。  5. Stored information characterized in that a viewer selectively receives a program program by a digital broadcast wave, forcibly stores the program program directly in a storage device of the television device, and broadcasts the stored content in an on-demand system. Broadcast method.
6 . 記憶され、 オンデマンド方式により呼び出されるコンテンツが、 独自の編 成によるものであることを特徴とする請求項 5に記載の蓄積情報の放送方法。  6. The method of broadcasting stored information according to claim 5, wherein the content stored and called by the on-demand method is based on an original composition.
PCT/JP2000/000833 1999-11-05 2000-02-15 Stored information broadcasting method and television receiver therefor WO2001035661A1 (en)

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JP31543099 1999-11-05

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH0226191A (en) * 1988-07-15 1990-01-29 Yoshinobu Tsujimoto Intelligent television device with portable type terminal equipment
JPH0254646A (en) * 1988-08-19 1990-02-23 Hitachi Ltd Multi-medium two-way broadcast system
JPH06245157A (en) * 1992-06-26 1994-09-02 Mitsubishi Electric Corp Television receiver and video audio system
JPH09214875A (en) * 1996-02-07 1997-08-15 Matsushita Electric Ind Co Ltd Television receiver and radio receiver
JPH09322087A (en) * 1996-05-31 1997-12-12 Sanyo Electric Co Ltd Electronic catalog display controller in digital broadcasting system
EP0895415A2 (en) * 1997-07-22 1999-02-03 Kabushiki Kaisha Toshiba Digital broadcast receiving device

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH0226191A (en) * 1988-07-15 1990-01-29 Yoshinobu Tsujimoto Intelligent television device with portable type terminal equipment
JPH0254646A (en) * 1988-08-19 1990-02-23 Hitachi Ltd Multi-medium two-way broadcast system
EP0355697A2 (en) * 1988-08-19 1990-02-28 Hitachi, Ltd. Multimedia bidirectional broadcast system
JPH06245157A (en) * 1992-06-26 1994-09-02 Mitsubishi Electric Corp Television receiver and video audio system
JPH09214875A (en) * 1996-02-07 1997-08-15 Matsushita Electric Ind Co Ltd Television receiver and radio receiver
JPH09322087A (en) * 1996-05-31 1997-12-12 Sanyo Electric Co Ltd Electronic catalog display controller in digital broadcasting system
EP0895415A2 (en) * 1997-07-22 1999-02-03 Kabushiki Kaisha Toshiba Digital broadcast receiving device

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