WO2001024083A8 - Virtual environment product placement - Google Patents

Virtual environment product placement

Info

Publication number
WO2001024083A8
WO2001024083A8 PCT/US2000/025217 US0025217W WO0124083A8 WO 2001024083 A8 WO2001024083 A8 WO 2001024083A8 US 0025217 W US0025217 W US 0025217W WO 0124083 A8 WO0124083 A8 WO 0124083A8
Authority
WO
WIPO (PCT)
Prior art keywords
virtual environment
user
advertisements
real world
product placement
Prior art date
Application number
PCT/US2000/025217
Other languages
French (fr)
Other versions
WO2001024083A2 (en
Inventor
Mathew J Hostetter
James Michael Hammond
Douglas D Robinow
Murray S Mazer
Morgan S Mcguire
Mark H Giese
Susan B Hoover
Lori J Fucarile
Original Assignee
Curl Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Curl Corp filed Critical Curl Corp
Priority to AU74872/00A priority Critical patent/AU7487200A/en
Publication of WO2001024083A2 publication Critical patent/WO2001024083A2/en
Publication of WO2001024083A8 publication Critical patent/WO2001024083A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne des produits publicitaires intégrés à un environnement virtuel de par le placement dynamique des publicités, en fonction du contexte de l'environnement virtuel. Un utilisateur peut lancer une publicité en saisissant une entrée. On peut personnaliser les publicités spécifiques en fonction de l'utilisateur. Les publicités peuvent présenter des étiquettes de produit spécifiques placées sur les accessoires manipulés par l'utilisateur dans l'environnement virtuel et comporter aussi des bandeaux. L'utilisateur qui lance les publicités peut voir celles-ci. De plus, d'autres utilisateurs peuvent également le faire dans ce même environnement. Les récompenses obtenues dans l'environnement virtuel peuvent se transformer en bons dans le monde réel. De même, la source d'un produit dans le monde réel peut procurer des bénéfices dans l'environnement virtuel. Les annonces peuvent être chargées sur la base du contexte effectif de la publicité dans l'environnement virtuel, en comportant une interaction avec l'utilisateur, les données démographiques de l'utilisateur et le temps d'utilisation.The invention relates to advertising products integrated into a virtual environment by the dynamic placement of advertisements, depending on the context of the virtual environment. A user can launch an advertisement by entering an entry. We can customize specific ads according to the user. The advertisements can present specific product labels placed on the accessories manipulated by the user in the virtual environment and also include banners. The user who launches the advertisements can see these. In addition, other users can also do this in this same environment. The rewards obtained in the virtual environment can turn into vouchers in the real world. Likewise, the source of a product in the real world can provide benefits in the virtual environment. Ads can be loaded based on the actual context of the ad in the virtual environment, including user interaction, user demographics and usage time.

PCT/US2000/025217 1999-09-28 2000-09-15 Virtual environment product placement WO2001024083A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU74872/00A AU7487200A (en) 1999-09-28 2000-09-15 Virtual environment product placement

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US40688399A 1999-09-28 1999-09-28
US09/406,883 1999-09-28

Publications (2)

Publication Number Publication Date
WO2001024083A2 WO2001024083A2 (en) 2001-04-05
WO2001024083A8 true WO2001024083A8 (en) 2001-11-08

Family

ID=23609765

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/025217 WO2001024083A2 (en) 1999-09-28 2000-09-15 Virtual environment product placement

Country Status (2)

Country Link
AU (1) AU7487200A (en)
WO (1) WO2001024083A2 (en)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7721307B2 (en) 1992-12-09 2010-05-18 Comcast Ip Holdings I, Llc Method and apparatus for targeting of interactive virtual objects
US7168084B1 (en) 1992-12-09 2007-01-23 Sedna Patent Services, Llc Method and apparatus for targeting virtual objects
US9286294B2 (en) 1992-12-09 2016-03-15 Comcast Ip Holdings I, Llc Video and digital multimedia aggregator content suggestion engine
US7743330B1 (en) 2000-06-19 2010-06-22 Comcast Ip Holdings I, Llc Method and apparatus for placing virtual objects
US7908628B2 (en) 2001-08-03 2011-03-15 Comcast Ip Holdings I, Llc Video and digital multimedia aggregator content coding and formatting
US7793326B2 (en) 2001-08-03 2010-09-07 Comcast Ip Holdings I, Llc Video and digital multimedia aggregator
US8126763B2 (en) 2005-01-20 2012-02-28 Koninklijke Philips Electronics N.V. Automatic generation of trailers containing product placements
US7958047B2 (en) 2005-02-04 2011-06-07 The Invention Science Fund I Virtual credit in simulated environments
US20060195376A1 (en) * 2005-02-28 2006-08-31 Jung Edward K Compensation techniques for virtual credit transactions
US10003762B2 (en) 2005-04-26 2018-06-19 Invention Science Fund I, Llc Shared image devices
US7770114B2 (en) 2006-03-03 2010-08-03 Cadcorporation.Com Inc. System and method for using virtual environments
US8600779B2 (en) 2007-10-09 2013-12-03 Microsoft Corporation Advertising with an influential participant in a virtual world
US8606634B2 (en) 2007-10-09 2013-12-10 Microsoft Corporation Providing advertising in a virtual world
US8527334B2 (en) 2007-12-27 2013-09-03 Microsoft Corporation Advertising revenue sharing
US8719077B2 (en) 2008-01-29 2014-05-06 Microsoft Corporation Real world and virtual world cross-promotion

Also Published As

Publication number Publication date
WO2001024083A2 (en) 2001-04-05
AU7487200A (en) 2001-04-30

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