WO2000038427A1 - Procede et agencement permettant de ventiler sur des canaux supports des informations dans differents groupes cibles - Google Patents

Procede et agencement permettant de ventiler sur des canaux supports des informations dans differents groupes cibles Download PDF

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Publication number
WO2000038427A1
WO2000038427A1 PCT/SE1999/002431 SE9902431W WO0038427A1 WO 2000038427 A1 WO2000038427 A1 WO 2000038427A1 SE 9902431 W SE9902431 W SE 9902431W WO 0038427 A1 WO0038427 A1 WO 0038427A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
over
signal sequences
broadcasting
acknowledgement
Prior art date
Application number
PCT/SE1999/002431
Other languages
English (en)
Inventor
Stefan Tegenfalk
Bo Lindgren
Original Assignee
B2-Tech Ab
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by B2-Tech Ab filed Critical B2-Tech Ab
Priority to AU27038/00A priority Critical patent/AU2703800A/en
Priority to EP99968827A priority patent/EP1157553A1/fr
Publication of WO2000038427A1 publication Critical patent/WO2000038427A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H04H60/14—Arrangements for conditional access to broadcast information or to broadcast-related services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
    • H04L12/2801—Broadband local area networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/70—Aspects of broadcast communication characterised in that receivers can be addressed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side

Definitions

  • the present invention relates to method and an arrangement for distributing mf rrnation in media channels in connection with the electromagnetic broadcasting of other fixed selections over the said channels that is directed to recipient groups who have different information profiles.
  • One problem for the subscriber or viewer is that they are subject to a supply of information such as advertising that is added to the fixed selection. For example, most young men are probably not interested in advertising for nappies/diapers as such, except, possibly, for the entertainment value.
  • the present invention intends to provide a solution to the problems that are associated with selecting information for specific target groups via, for example, television, computers connected to networks, etc., through interactive communication over networks.
  • the invention also provides solutions to gather statistics for suppliers of information.
  • the invention states how subscribers and viewers can be offered incentives for viewing specific information directed at just them.
  • a method for distribution of a varied selection of signal sequences in media channels in connection with electromagnetic broadcasting (electromagnetic broadcasting refers to applicable parts of the electromagnetic spectrum such as radio waves, microwaves, light in applicable forms as well as even electromagnetic fields in cables) of a fixed selection of signal sequences over the said channels that is directed at recipient groups that have been segmented according to different supplies of the said varied signal sequences.
  • a broadcasting centre transmits one and the same fixed selection of signal sequences in different versions according to the varied selection of signal sequences over channels in a network with two-way communication.
  • Each one of the said versions is intended to be received by a specific recipient group, whereby individual persons in the respective recipient groups are free to acknowledge via two-way communication over a channel that they have viewed or noted a signal sequence.
  • the acknowledgements are stored in the network and form the basis for bonuses for at least one individual.
  • the acknowledgement is achieved through a TCP/IP address or similar network address to the respective recipient group, which identifies individual groups for registration, storage of acknowledgements in a network server.
  • a symbol and/or an audio prompt is shown/heard on the screen of the recipient and/or via a loudspeaker when acknowledgement is possible.
  • the symbol and/or the audio prompt can be achieved at random within an information spot (information block).
  • the symbol and/or audio prompt can also be achieved during a limited period of time within an information spot.
  • a receiver for the broadcast can be a TV set, computer, Set-Top-Box or similar receiver.
  • the present invention includes an arrangement for distributing information in media channels in connection with the electromagnetic broadcasting of other fixed selections over the said channels that is directed to recipient groups who have different information profiles.
  • the arrangement further includes: broadcasting centre for broadcasting information that transmits one and the same fixed channel selection in different sessions/versions over a channel in a network with two-way communication; handling information means for group-specific information storage and broadcasting of the said sessions where each session includes information spots directed at respective recipient groups; acknowledgement means with which single individuals within a respective recipient group are free to acknowledge over the channel that they have viewed or noted an information spot; storage means in the network where the said acknowledgements are stored and form the basis of the conditions that the individual has obtained in a subscription for the said fixed channel selection; and analysis means for analysing the said conditions and statistics associated with acknowledgements .
  • One embodiment includes that the acknowledgement is achieved through a TCP/IP address or similar network address to the respective recipient group that identifies individual groups for registration, storage of acknowledgements in the said storage means.
  • One embodiment includes that a graphical means and/or audio prompting means achieves a symbol and/or audio information that is shown on a monitor screen of a recipient or is respectively heard via a speaker when acknowledgement is possible.
  • a further embodiment has a random-generation means that causes the symbol and/or audio prompt to appear at random during an information spot.
  • a time-generating means determines how long the symbol and/or audio prompt is to appear within an information spot.
  • a receiver for a broadcast can be a TV set, computer, Set-Top-Box or similar receiver that has the possibility of two-way communication.
  • Fig. 1 illustrates schematically an arrangement according to the present invention
  • Fig. 2 illustrates how the acknowledgement of an advertising block is achieved in one embodiment of the present invention.
  • a TV channel When a TV channel broadcasts programmes from a studio, it often achieves this with a broadcast of Dl quality (studio quality). Let us assume that a TV channel transmits a programme selection via a fibre pair. A receiver (cable TV centre) receives the selection and distributes the channel on the net for cable TV or LAN, etc.
  • the flow of data that is distributed includes, among other things, advertising blocks ("spots") in addition to the fixed selection and that are normally stored on hard disks or tapes at the TV channel, and that start when a programme is interrupted for a commercial break.
  • a recipient viewer, subscriber
  • TV channels or packages of data can thus also return information to a centre (TV station, station for cable TV, etc.) via a personal computer, TV set, Set-top-box, etc., so that it is possible to register these packages of data and create log files.
  • a centre TV station, station for cable TV, etc.
  • TV set TV set
  • Set-top-box etc.
  • Fig. 1 When TV channel company 10 broadcasts from a studio via a fibre pair that makes possible broadcasting via a variety of channels 11 , one and the same programme 12 (common channel selection) can be shown in, for example, five different sessions/versions in parallel, one session/version per profile group 1-5, which allows different advertising blocks for different subscribers to be added to each of the sessions. It is possible to achieve profiles of the subscribers so that the right advertising block reaches the right subscriber or group of subscribers who subscribe to the same information profile.
  • the profile/group-specific information can, for example, be stored on a hard disc, CD, etc. for spots of advertising for each profile group, who are designated 1-5 in the figure.
  • the radio signal marks 14 in Fig. 1 symbolise the broadcasting of group-related information.
  • the figure specifically shows a TV receiver 16 receiving an advertising/information spot, in this case from profile group 2.
  • a subscriber can acknowledge 19 via two-way communication over the network, in this case via a remote control, an advertising message 18, for example, when a small icon 20 flashes on the TV set 16.
  • the acknowledgement 19 is registered at a centre 22, here a server, over a telecommunication/data network 24 in log files that are distributed to the TV channel company 10 or the advertisers who place the advertising/information who can then see how many viewed or noted their placement.
  • the subscriber can receive a bonus in the form of, for example, a limited-time free subscription to the channel selection.
  • a number of points can, for example, be obtained, whereby a lower cable TV fee or similar can be achieved when a total sum of points has been reached.
  • the time between that when the advertising message is transmitted and the time when the subscriber presses 19 can be matched, for example.
  • Every receiver includes a modem or similar, i.e. a return channel via which a viewer/listener can communicate and interact with a TV company or other supplier of media.
  • Fig. 2 describes the acknowledgement process in more detail in schematic form.
  • This shows an advertising spot 30 of a total of 110 seconds consisting of five advertising and/or information features.
  • the features are in each case 8, 35, 63, 86 respectively 99 seconds, whereby the brackets in Fig. 2, after the length of time for the features (18), state the duration of time within the feature, here the icon, that is active for acknowledgement 19 (alert time).
  • the time for the start of the alert time preferably varies randomly within a feature 18. In this way, a more correct measure of the interest of the subscriber for certain features is obtained.
  • the present invention includes an arrangement for distributing information in media channels 11 in connection with electromagnetic broadcasting 14 of other fixed selections 12 over the said channels that is directed at recipient groups 1, 2, 3, 4, 5 with different information profiles.
  • the arrangement further includes: broadcast centre 10 for broadcasting information that broadcasts one and the same fixed channel selection 12 in different sessions/versions over channels 11 in a network 24 with two-way communication 25; gathering information means for group-specific information storage and broadcasting of said sessions, which each include information spots 18 directed at respective recipient group 2; acknowledgement means 19 with which individual persons within the respective recipient groups are free to acknowledge over the channel 25 that they have viewed or noted an information spot 18; storage means 22 in the network 24 where the said acknowledgements 19 are stored and form the basis of the conditions that the individual has obtained in a subscription for the said fixed channel selection 12; and analysis means for analysing the said conditions and statistics associated with acknowledgement .
  • the acknowledgement is achieved through a TCP/IP address or similar network address to the respective recipient group 1, 2, 3, 4, 5 that identifies individual groups for registration 2, storage of acknowledgements 19 in the said means of storage 22.
  • One embodiment includes that a graphical means and/or audio prompting means achieves a symbol 20 and/or audio information that is shown on a monitor screen of a recipient or is respectively heard via a speaker when acknowledgement 19 is possible.
  • a further embodiment has a random-generation means that causes the symbol and/or audio prompt to appear at random during an information spot 32.
  • a time-generating means determines how long the symbol 20 and/or audio prompt is to appear within an information spot.
  • a receiver for broadcast can comprise a TV set 16, computer, Set-Top-Box or similar receiver that has the possibility of two-way communication 25.
  • icon 20 or other marking with or without sound and/or image can be achieved with a free choice of design.
  • type of person responsible for the selection e.g. TV company, video company, distributor of data packages, other broadcast.
  • receiver 16 which can be a TV, PC or other suitable receiver.

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Graphics (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Social Psychology (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne un procédé et un agencement permettant la ventilation sur des canaux supports (11, 12) d'une sélection variée de séquences de signaux associée à la diffusion d'une sélection fixée (12) de séquences de signaux sur les canaux (11). Cette diffusion est dirigée vers des groupes de destination (1, 2, 3, 4, 5) qui ont été divisés en fonction de différentes sélections de séquences de signaux variés. Un centre (10) diffuse une et même sélection fixée de séquences de signaux sous différentes versions en fonction des sélections variées des séquences de signaux sur les canaux (11, 12) d'un réseau de communication bidirectionnelle (25). On prévoit que chacune desdites versions soit reçue par un groupe de destination (2) spécifique. Les personnes au sein des groupes de destination respectifs sont libres d'accuser réception (19) via les communications bidirectionnelles (25) sur un canal du fait qu'elles ont visualisé ou remarqué une séquence de signaux. Ces accusés de réception (19) sont mémorisés dans un réseau (20) et constituent la base de primes adressées à ces personnes.
PCT/SE1999/002431 1998-12-18 1999-12-20 Procede et agencement permettant de ventiler sur des canaux supports des informations dans differents groupes cibles WO2000038427A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU27038/00A AU2703800A (en) 1998-12-18 1999-12-20 Method and arrangement for distributing information to different targeted groupsover media channels
EP99968827A EP1157553A1 (fr) 1998-12-18 1999-12-20 Procede et agencement permettant de ventiler sur des canaux supports des informations dans differents groupes cibles

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
SE9804414A SE9804414L (sv) 1998-12-18 1998-12-18 Förfarande och anordning för distribution av ett utbud av signalsekvenser
SE9804414-2 1998-12-18

Publications (1)

Publication Number Publication Date
WO2000038427A1 true WO2000038427A1 (fr) 2000-06-29

Family

ID=20413741

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/SE1999/002431 WO2000038427A1 (fr) 1998-12-18 1999-12-20 Procede et agencement permettant de ventiler sur des canaux supports des informations dans differents groupes cibles

Country Status (4)

Country Link
EP (1) EP1157553A1 (fr)
AU (1) AU2703800A (fr)
SE (1) SE9804414L (fr)
WO (1) WO2000038427A1 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002073967A2 (fr) * 2001-03-13 2002-09-19 Intellocity Usa, Inc. Mercatique par affinite pour systemes multimedia interactifs
EP1276323A1 (fr) * 2001-07-13 2003-01-15 France Telecom Procédé de transmission des signaux multimédia vers plusieurs terminaux
US8949871B2 (en) 2010-09-08 2015-02-03 Opentv, Inc. Smart media selection based on viewer user presence
US10419817B2 (en) 2010-09-07 2019-09-17 Opentv, Inc. Smart playlist
US11074308B2 (en) 2010-09-07 2021-07-27 Opentv, Inc. Collecting data from different sources

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0424648A2 (fr) * 1989-10-23 1991-05-02 General Instrument Corporation Of Delaware Procédé, système et appareil pour fournir des émissions de télévision publicitaires visant des groupes démographiques
US5249044A (en) * 1992-05-05 1993-09-28 Kohorn H Von Product information storage, display, and coupon dispensing system

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0424648A2 (fr) * 1989-10-23 1991-05-02 General Instrument Corporation Of Delaware Procédé, système et appareil pour fournir des émissions de télévision publicitaires visant des groupes démographiques
US5249044A (en) * 1992-05-05 1993-09-28 Kohorn H Von Product information storage, display, and coupon dispensing system

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002073967A2 (fr) * 2001-03-13 2002-09-19 Intellocity Usa, Inc. Mercatique par affinite pour systemes multimedia interactifs
WO2002073967A3 (fr) * 2001-03-13 2003-11-13 Intellocity Usa Inc Mercatique par affinite pour systemes multimedia interactifs
EP1276323A1 (fr) * 2001-07-13 2003-01-15 France Telecom Procédé de transmission des signaux multimédia vers plusieurs terminaux
WO2003021963A1 (fr) * 2001-07-13 2003-03-13 France Telecom Procede de diffusion de signaux multimedia vers une pluralite de terminaux
CN1301011C (zh) * 2001-07-13 2007-02-14 法国电信公司 用于向多个终端广播多媒体信号的方法
US7398543B2 (en) 2001-07-13 2008-07-08 France Telecom Method for broadcasting multimedia signals towards a plurality of terminals
US10419817B2 (en) 2010-09-07 2019-09-17 Opentv, Inc. Smart playlist
US11074308B2 (en) 2010-09-07 2021-07-27 Opentv, Inc. Collecting data from different sources
US11593444B2 (en) 2010-09-07 2023-02-28 Opentv, Inc. Collecting data from different sources
US11843827B2 (en) 2010-09-07 2023-12-12 Opentv, Inc. Smart playlist
US8949871B2 (en) 2010-09-08 2015-02-03 Opentv, Inc. Smart media selection based on viewer user presence
US9800927B2 (en) 2010-09-08 2017-10-24 Opentv, Inc. Smart media selection based on viewer user presence

Also Published As

Publication number Publication date
EP1157553A1 (fr) 2001-11-28
AU2703800A (en) 2000-07-12
SE9804414D0 (sv) 1998-12-18
SE9804414L (sv) 2000-06-19

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