WO1995016313A1 - Systeme de telecommunication et appareil associe - Google Patents

Systeme de telecommunication et appareil associe Download PDF

Info

Publication number
WO1995016313A1
WO1995016313A1 PCT/GB1994/002671 GB9402671W WO9516313A1 WO 1995016313 A1 WO1995016313 A1 WO 1995016313A1 GB 9402671 W GB9402671 W GB 9402671W WO 9516313 A1 WO9516313 A1 WO 9516313A1
Authority
WO
WIPO (PCT)
Prior art keywords
data
user
stimulus
communications
stimulus data
Prior art date
Application number
PCT/GB1994/002671
Other languages
English (en)
Inventor
Michael Jeremy Kew
James Simon Love
Original Assignee
Michael Jeremy Kew
James Simon Love
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from GB939325149A external-priority patent/GB9325149D0/en
Priority claimed from GB939325598A external-priority patent/GB9325598D0/en
Application filed by Michael Jeremy Kew, James Simon Love filed Critical Michael Jeremy Kew
Priority to AU11953/95A priority Critical patent/AU1195395A/en
Publication of WO1995016313A1 publication Critical patent/WO1995016313A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/38—Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast

Definitions

  • the present invention relates to a communications system and an associated communications apparatus by which a person may register a response to an external stimulus.
  • a person wishes to register such a response he must transmit this information to the party in question, typically by making a telephone call, filling in a reply card or voting paper, or writing a letter.
  • a reply card for posting to the advertiser requesting further information or telephone the advertiser directly to request the information.
  • a person In order to participate in a poll, usually a person must telephone the pollster or complete a questionnaire.
  • the present invention addresses this problem and has for its object the aim of electronically recording a person's response to a stimulus which can then be transmitted directly to the originator of the stimulus for processing.
  • a communications system comprising a stimulus providing stimulus data which can be electronically recorded; a plurality of communications apparatuses each comprising a recording means for electronically recording stimulus data when activated by a user, reusable memory means for storing the stimulus data, and means for storing user identification data, and a data retrieval device adapted to download data from said communications apparatuses for transmittal to a data collection unit.
  • the stimulus data is provided by one of a transmitter adapted to emit a radiofrequency paging signal, an infrared radiation transmitter, and a barcode
  • the recording means of each of the communications apparatuses comprises at least one of a radiofrequency receiver, an infrared radiation receiver, and a barcode reader.
  • the system according to the invention is advantageous primarily in that it permits members of the public who may each carry a communications apparatus storing user identification data personal to them to record immediately stimulus data specific to a particular activity or product as desired by simply activating the apparatus in a predefined manner.
  • the stored data along with appropriate information personal to the user can then be downloaded to a data retrieval device at a subsequent time for forwarding to a central processing unit which will sort and direct the information to an appropriate recipient who initiated the original stimulus.
  • the system will be used by inter alia, for example, advertisers because it facilitates and thereby would be expected to increase audience response.
  • the system can also be made attractive and convenient to users by locating the data retrieval devices at locations often visited by users such as shops and similar establishments which may encourage users to use their facilities in preference to another by conventional marketing techniques such as special offers or user credits.
  • the data retrieval device could be located in a user's home and linked to their personal telephone system.
  • a communications apparatus comprising a recording means for electronically recording stimulus data when activated by a user, reusable * emory means for storing the stimulus data, means for storing user identification data, and interface means whereby data stored in the memory and the user identification data can be downloaded to another apparatus.
  • the recording means of the communications apparatus comprises at least one of a radiofrequency receiver, an infrared radiation receiver, and a barcode reader.
  • the communications apparatus comprises response means by which a user may record a response to the stimulus data
  • the memory means can store both the stimulus data and the user's response.
  • the response means comprises a keypad linked to a visual display means.
  • the communications apparatus may comprise a radio frequency receiver and operate using a conventional cellular paging system.
  • advertisers could broadcast product related codes over a cellular paging network at specific times of the day, typically at the same time as the screening of a television advertisement also related to the product but also during other predetermined time periods.
  • the television advertisement could then instruct interested members of the public to activate their personal communications apparatus and enter a particular code, typically a two digit code, at any time during the duration of the advertisement or at the other predetermined time to register an interest in the product.
  • the activation of the communications apparatus in this way would cause it to identify and store the particular product related code being broadcast over the paging network.
  • the recording means of the communications apparatus may also comprise an infrared radiation receiver which could pick up codes broadcast at short range from transmitters linked to billboard advertisements and the like. Such advertisements would include instructions to the reader on how to activate their personal communications apparatus in order to receive the transmitted infrared radiation.
  • the infrared transmission could also include a sound message* detectable by a user wearing suitable infrared sensitive headphones. Such a system would be of benefit to partially sighted and blind users.
  • the recording means of the communications apparatus may comprise a barcode reader.
  • specific product related codes could simply be read into a communications apparatus from advertisements in magazines, newspapers or the like, or from specific in-shop displays by interested members of the public.
  • a communications apparatus 1 is adapted to receive at least one of radio frequency radiation, infrared radiation and barcode information 2.
  • information receivers 3, 4 and 5 dedicated to each of the three types of information transmission respectively are incorporated in the apparatus 1.
  • the apparatus 1 also comprises a reusable electronic memory bank 6 linked via logic circuitry to the information receivers 3, 4, 5, and a dedicated electronic memory bank or ROM 7. in which is stored user identification data.
  • the user identification data may comprise the name and address of the user or may more simply comprise an identification code which is linked to ther user's name and address in a database kept by the communications system's provider at a data collection and collation unit 8.
  • the apparatus 1 preferably also comprises a keypad 9 linked to a visual display 10 such as a liquid crystal display to enable the user to verify data entered via the keypad 9.
  • Data input to the apparatus 1 via the keypad 9 can also be stored in the memory 6 linked to any information being simultaneously or sequentially received by any one of the information receivers 3, 4, 5. It is also possible for the keypad 9 to be used to enter data directly into the apparatus 1 in place of or in addition to information received via the receivers 3, 4, 5, and in particular in place of the direct reading of a barcode.
  • the keypad 9 can be a simple number keypad or be more sophisticated as desired.
  • the system could be used by pollsters and canvassers to enable users to register votes and points of view.
  • the keypad could include YES and NO keys or suitably coded keys to enable the user to select one out of a range of possible answers.
  • the apparatus 1 is designed to receiving paging signals and is also personalized for a specific user, it can also operate as a conventional pager and display received information on the display 10.
  • the apparatus 1 is preferably battery operated so that it is portable. To extend the life of the batteries, the apparatus could include on/off switch means for operation by the user. The off switch could also be automatic if the apparatus remains unused for a predetermined length of time. Preferably, the batteries are rechargeable.
  • the apparatus 1 could include an electronic clock 11 which can be corrected automatically by appropriate signals received periodically over the paging network or other cellular network 12. In this way, the exact date and time a user enters data into the memory bank 6 can also be stored.
  • the Clock 11 could also be provided with its own display or use the main display 10 when it is not otherwise in use.
  • the apparatus 1 is used in conjunction with a data retrieval station 13 which can download data from the memory banks 6 and 7 via an interface means 14.
  • the retrieval station 13 communicates with and transmits the downloaded information to the collection and collation unit 8. It is expected that the retrieval station 13 will communicate with the unit 8 via a telephone link.
  • the apparatus 1 could also include the means for a user to delete items from the memory bank 6 as desired and/or amend or update data in the memory bank 7 if possible dependent on the nature of the memory bank 7 itself.
  • the collection and collation unit 8 itself may be a single unit or a distributed network of units 8 which will process all the received information for forwarding to appropriate clients 15 of the system.
  • These clients 15 are the bodies who, in the main, will be responsible for initiating the requests for information from the users by producing user stimuli such as publicity media like advertisements which are linked directly cr indirectly to the data 2 which is output in ways which can be recorded by the communications apparatus 1 as previously described. It will be appreciated that the provider of the system in addition to operating the collecti-on unit 8 is likely to be also responsible for controlling the output of the data 2 and the distribution of the apparatus 1 to users.
  • the apparatus 1 is carried by a user.
  • a suitable stimulus such as a television advertisement or detail within a television program, a bill board, or a printed advertisement or article
  • the user activates the apparatus 1 as instructed either in order to receive data 2 in the form of an appropriate paging signal, an infrared signal or barcode information which the apparatus 1 then stores in the memory bank 6.
  • the user 1 will input an appropriate code to enable logic circuitry in the apparatus 1 to determine which one of the plurality of paging signals or infrared signals being broadcast at any given time is the one which it is desired to store.
  • Single infrared signals and barcode information specific to the particular stimulus in question can, however, be simply picked up and stored.
  • logic circuitry In addition to storing the stimulus data 2, it is possible for logic circuitry to be included such as to enable the user to input via the keypad 9 a response to the stimulus, for example a vote or an answer to a question.
  • the apparatus 1 could be used to take part in a lottery.
  • the paging signal would include a randomly-generated code which is compared by the apparatus 1 with a code personal to the user stored in the apparatus.
  • the personal code could be the user's own personal identification code or it could be a user selected code which has been previously entered into the apparatus 1 by the user in a predefined manner. If the paging code matches the stored code then the apparatus 1 could record a win and display a message to this effect on the display 10.
  • the data retrieval station 13 will be one of many situated in convenient locations close to users, such as in shops or similar establishments. Alternatively, a user could have such a personal station 13 installed at his home.
  • a predetermined routine is followed by the user which will download the information from the memory bank 6 of the apparatus 1 in addition to user identification information from the memory bank 7 via the interface means 14.
  • the downloaded information will then be forwarded by the station 13 to the collection unit 8 either immediately or at a prearranged time for further processing.
  • the data collection unit 8 will process all information received over a particular period and transmit to appropriate clients 15 either details of the users who have responded to the stimuli and require action or details of the opinions expressed by the users. Such processing can be carried out interactively on a continuous basis or on a batch bases, typically at least daily. The clients 15 can then take the appropriate action required by the users.
  • a user's response may be preceded by or to include some form of secret identification code.
  • a code may be in the form of a conventional personal identification number or PIN.
  • PIN personal identification number
  • This facility is intended to prevent unauthorized use of the apparatus 1 for purposes such as, for example, the purchasing of products.
  • a PIN in order to actuate one or more of the information receivers 3, 4, 5 following which the receiver in question may remain active for a limited period of, say a few minutes.
  • erroneous input of the PIN a certain number of times, typically three times, may permanently or temporarily disable the receiver 3, 4, 5. In such a case, the receiver 3, 4, 5 could be re-enabled by returning the apparatus 1 to the system operator or a supplier.
  • an encryption function may involve logic circuitry incorporated in each apparatus 1 including a characteristic encryption algorithm by which a user identification number and received data such as, for example, a product ordering code, are transformed to a verification code.
  • the verification code is then included in the data downloaded at the data retrieval station 13 together with the user identification number and the product ordering code.

Abstract

Système de télécommunication comprenant un organe émetteur qui envoie des données de stimulus (2) pouvant être électroniquement enregistrées par une pluralité d'appareils de télécommunications (1), et un dispositif de récupération (13) adapté pour télécharger des données depuis les appareils de télécommunications (1) pour les transmettre à une unité collectrice de données (8). Chacun des appareils de télécommunications (1) comprend un dispositif d'enregistrement (3, 4, 5) qui enregistre électroniquement les données de stimulus (2) lorsqu'un utilisateur s'en sert, un dispositif de mémoire réutilisable (6) qui stocke les données de stimulus (2) et un dispositif (7) qui stocke des données d'identification des utilisateurs. Les données de stimulus (2) sont de préférence fournies par un émetteur conçu pour émettre un signal radioélectrique de recherche de personnes, et/ou un émetteur de rayonnement infrarouge, et/ou un code à barres, et, de la même manière, le dispositif d'enregistrement des appareils de télécommunications (1) comprend au moins un récepteur de radiofréquence (3), un récepteur de rayonnement infrarouge (4) et un lecteur (5) de codes à barres. Chacun des appareils de télécommunications (1) comprend également de préférence un dispositif de réponse (9) à l'aide duquel un utilisateur peut enregistrer une réponse aux données de stimulus (2), et le dispositif de mémoire (6) peut stocker les données de stimulus (2) ainsi que le réponse de l'utilisateur.
PCT/GB1994/002671 1993-12-08 1994-12-06 Systeme de telecommunication et appareil associe WO1995016313A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU11953/95A AU1195395A (en) 1993-12-08 1994-12-06 A communications system and associated apparatus

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
GB9325149.4 1993-12-08
GB939325149A GB9325149D0 (en) 1993-12-08 1993-12-08 Communications system
GB939325598A GB9325598D0 (en) 1993-12-14 1993-12-14 Communication system
GB9325598.2 1993-12-14

Publications (1)

Publication Number Publication Date
WO1995016313A1 true WO1995016313A1 (fr) 1995-06-15

Family

ID=26303989

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB1994/002671 WO1995016313A1 (fr) 1993-12-08 1994-12-06 Systeme de telecommunication et appareil associe

Country Status (2)

Country Link
AU (1) AU1195395A (fr)
WO (1) WO1995016313A1 (fr)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19523515A1 (de) * 1995-06-30 1997-01-09 Bci Rundfunkberatung Gmbh & Co Verfahren sowie Anlage zur senderbezogenen Erfassung von zuhörerbezogenen Daten
WO1998006193A1 (fr) * 1996-08-01 1998-02-12 Steven Bradford Greene Systeme ameliore pour collecter des donnees concernant un element de programme transmis
EP0831610A1 (fr) * 1996-09-23 1998-03-25 Info Telecom Système électronique interactif de messagerie
GB2320346A (en) * 1996-08-01 1998-06-17 Steven Bradford Greene Improved system for collecting data concerning transmitted material
FR2766312A1 (fr) * 1997-07-17 1999-01-22 Info Tekcom Procede de transmission d'informations entre un recepteur, en particulier un recepteur de television, un boitier et une station de validation, en particulier un serveur vocal, et boitier correspondant
DE10049727A1 (de) * 2000-09-28 2002-04-11 Biotronik Mess & Therapieg Elektrisch aktives Implantat

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0144085A2 (fr) * 1983-12-08 1985-06-12 Control Data Corporation Système et méthode de collection de données de télévision et d'étude de marché
US4623230A (en) * 1983-07-29 1986-11-18 Weinblatt Lee S Media survey apparatus and method using thermal imagery
DE3517819A1 (de) * 1985-05-17 1986-11-20 Sennheiser Electronic Kg, 3002 Wedemark Verfahren zur drahtlosen uebertragung von toninformationen
US4745468A (en) * 1986-03-10 1988-05-17 Kohorn H Von System for evaluation and recording of responses to broadcast transmissions
US4829558A (en) * 1988-01-19 1989-05-09 Peac Media Research, Inc. System and device for data transmission, and related method
FR2626731A1 (fr) * 1988-01-28 1989-08-04 Informatique Realite Dispositif electronique autonome destine a permettre la participation a une emission radiophonique ou televisee
EP0377515A2 (fr) * 1989-01-05 1990-07-11 Taylor Nelson Group Limited Système et équipement d'étude du marché
EP0399897A1 (fr) * 1989-05-25 1990-11-28 Activcard Système de participation individuelle à un programme télédiffusé

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4623230A (en) * 1983-07-29 1986-11-18 Weinblatt Lee S Media survey apparatus and method using thermal imagery
EP0144085A2 (fr) * 1983-12-08 1985-06-12 Control Data Corporation Système et méthode de collection de données de télévision et d'étude de marché
DE3517819A1 (de) * 1985-05-17 1986-11-20 Sennheiser Electronic Kg, 3002 Wedemark Verfahren zur drahtlosen uebertragung von toninformationen
US4745468A (en) * 1986-03-10 1988-05-17 Kohorn H Von System for evaluation and recording of responses to broadcast transmissions
US4745468B1 (en) * 1986-03-10 1991-06-11 System for evaluation and recording of responses to broadcast transmissions
US4829558A (en) * 1988-01-19 1989-05-09 Peac Media Research, Inc. System and device for data transmission, and related method
FR2626731A1 (fr) * 1988-01-28 1989-08-04 Informatique Realite Dispositif electronique autonome destine a permettre la participation a une emission radiophonique ou televisee
EP0377515A2 (fr) * 1989-01-05 1990-07-11 Taylor Nelson Group Limited Système et équipement d'étude du marché
EP0399897A1 (fr) * 1989-05-25 1990-11-28 Activcard Système de participation individuelle à un programme télédiffusé

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19523515C2 (de) * 1995-06-30 1998-01-29 Bci Rundfunkberatung Gmbh & Co Verfahren und Anlage zur senderbezogenen Erfassung von zuhörerseitigen Daten
DE19523515A1 (de) * 1995-06-30 1997-01-09 Bci Rundfunkberatung Gmbh & Co Verfahren sowie Anlage zur senderbezogenen Erfassung von zuhörerbezogenen Daten
GB2320346B (en) * 1996-08-01 2000-02-02 Steven Bradford Greene Improved system for collecting data concerning transmitted material
WO1998006193A1 (fr) * 1996-08-01 1998-02-12 Steven Bradford Greene Systeme ameliore pour collecter des donnees concernant un element de programme transmis
AU718437B2 (en) * 1996-08-01 2000-04-13 Steven Bradford Greene Improved system for collecting data concerning transmitted material
GB2320346A (en) * 1996-08-01 1998-06-17 Steven Bradford Greene Improved system for collecting data concerning transmitted material
EP0831610A1 (fr) * 1996-09-23 1998-03-25 Info Telecom Système électronique interactif de messagerie
FR2753855A1 (fr) * 1996-09-23 1998-03-27 Info Telecom Systeme electronique interactif de messagerie
WO1999004518A1 (fr) * 1997-07-17 1999-01-28 Info Telecom Procede de transmission d'informations entre un recepteur, en particulier un recepteur de television, un boitier et une station de validation, en particulier un serveur vocal, et boitier correspondant
FR2766312A1 (fr) * 1997-07-17 1999-01-22 Info Tekcom Procede de transmission d'informations entre un recepteur, en particulier un recepteur de television, un boitier et une station de validation, en particulier un serveur vocal, et boitier correspondant
DE10049727A1 (de) * 2000-09-28 2002-04-11 Biotronik Mess & Therapieg Elektrisch aktives Implantat
EP1192972A3 (fr) * 2000-09-28 2003-02-05 BIOTRONIK Mess- und Therapiegeräte GmbH & Co Ingenieurbüro Berlin Implant électriquement actif
US6917831B2 (en) 2000-09-28 2005-07-12 Biotronik Mess- Und Therpiegeraete Gmbh & Co. Ingenieurbuero Berlin Electrically activated implant

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Publication number Publication date
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