US1204331A - Coöperative advertising. - Google Patents

Description

G. A. ANNABLE.

- CO'O'PERATIVE ADVERTISING.-

APPLICATION FILED DEC.20, 1909.

1,204,331 Patented Nov. 7, 1916.

3 SHEETSSHE'ET 2- Fig- 3 class Class MULTK HNDEX EY number PAGE LAr'chAeCLS. .165

alndu5tra|. 5-Lundscupe. c-Naval. dMcnme Architectural C(uving Or ModeHnq (No. 39. See Carving, or- No.88,Modelin O Drnwl ng Maierial (No. 50. See Drawfilq Mcien ul) Engineers No. 60. See Engineers) lv'-on (NO- 78. See Iron) G-- 2.Acetylene. .339

' .ACalcium Carbide- .B-Machines.

Burners (No. 45c. See also Burners) Fixtures (No- 48 See 0159 Fixfiures) $.Analysis .95 O aSand. b-Waler-. c-Sewage Anc hars. Screw, Expansion, Wall, Posh (No. 76. See Hardware) Fig: 4--

L0ALITY INDEX.

N V0]; Page NEW YORK CITY. Address L A 3 ACETYLENE co., of N.Y., 38 Park RcwmzAsqscwx A 35o. Allemuina Gas Inumimun Co., 105 Walker SLN-Y. 2 0 A- i. AMERICAN ASBESTOS (30., I36 LibBri ,N.Y4AseDssAB2 c 4K A- 890. DARBER, /-\.L., ASPHALT co., 90 West SLN..I.5ABCD69C Germonia Roofing Company, 26 SuHivan 5f. N.Y. 5

PITTSBURGH. D fl gi AMERICAN BINDINGWAX co., Z4IBIeeker,Ph. BBC

Commercial Arc Lighi company, 80 Broudwayflh] Hardy & mm 410 E. 25:13 9AD sunlighk Gas Machine. Co., 49 Wurren,Ph. 64 0 ROCHESTER.

Vol. Page avrl WITNESSES:

G. A. ANNABLE.

COOPERATIVE ADVERTISING.

APPLICATION FIL'ED DEC. 20, 1909.

Patented Nov. 7 1916 s SHEETSSHEET a.

Name M A 339 Acetylene Company of N.Y.,

Ajax Oil & Grease Co.,

B 369 American Chain Laddar Co.., Church, Boston, 34C A"'B4- Archheciur al Floater Cc, 210 Grand, Phflm, 8A 27 X A 7|. Auiomafic Button Co.,

=\ A 467. Baldwin Broihers C" 33 Bartow, T. 5., & sons, B 154 Basoett 8: Thompson, A Mi Brooks Bank Noie Co., B 29 Bush, Terry 81 m Carson Iron Works,

Fig. 5.

ALPHABETICAL INDEX. -N

Adfla'css f -fi 38 Park Row, N.Y. 2 AB4sC4aX 91 Mercer SLS'anEA AD 69 C 27 Umon Sq., Lynn, BBC H8 Bway, Detroit, 8 B D 2.7 A 253 Madkon. Ch'maqo.

76 Broaol, Ph||a. 7A QD H4 Lberi Bosion. 34 C Dh 34 Pine. SQn FrQnQMAAsB'BC 27 Lincoln, Bklyn'. I48 191:

ACETYLENE, R gel-5S9.

vol. Page Nam A- 3 ACETYLENE co., of N.Y. A 350.A||emaine. Gas lllum. Co.,

O J. B. GolcL, 2| Barclay $1., N.Y. 2845c W-M. Trane Company, "3| Broadway, N.Y. QABC 1917C ASBESTOS, Page 645.

A- 645 American Asbcsios Co.,

Johns- Manvme (30., Keasbey 8- Mattison.

ASPHAJJ, Page 890- O A- 890. Darker, A. L., Asphalt Ca, We:

Fig. 6-

- THE KNBEX.

Address 38Pnrk Row, N.Y. 2m

lObWalker 5L, FLY. 1B69 C I35 Lfloerty 5L, N.Y. 4A 69Da5AB I00 William St, Philo. AMBCSBA :H

102 John st.,Ch cogo,4ABC|o|AC 1 512., N. sABCDesC rl 8 A l i a E .3. 1.;

GEORGE A. ANNABLE, OF NEW YORK, N. Y., ASSIGNOR, BY MESNE ASSIGNMENTS, 'IO SWEETS CATALOGUE SERVICE INC, OF NEW YORK, N. Y., A CORPORATION OF DELAWARE.

COOPERATIVE ADVERTISING.

Specification of Letters Ifate nt.

Patented Nov. *2, 1916.

To all whom it may concern:

Be it known that I, GEORGE A. ANNABLE, a citizen of the United States, residing at New York, in the county of Kings and State of New York, have invented certain new and useful Improvements in Cooperative Advertising, of which the following is a specification.

My invention relates to cooperative advertising.

It has been customary in the past for manufacturers,'merchants and others to is-' sue individual catalogues setting forth their products and specialties and to distribute the same in various ways. These catalogues are naturally of varying shapes and sizes depending upon the particular whim or notion of each individual responsible for the same and also expensive to print and distribute. Any one desiring to keep in touch even with a single branch of industry must have an enormous collection of miscellaneous catalogues which are likely to be lost. These are not only very bulky but are difficult to classify and it is difficult to find a particular one when wanted. It is also customary for dealers and manufacturers to send out samples of their goods upon request and sometimes to have branch offices or show rooms in various parts of the country. Some articles it is obviously impracticable to send samples of to the vast majority of manufacturers and dealers and it is impossible to maintain any sort of display rooms or offices in any considerable number of places.

It is my object to produce a means of cooperation between manufacturers, dealers and specialists throughout the country whereby their catalogues may be systematized and made more uniform and accessible and whereby joint or cooperative display of various articles may be made at a minimum of expense. only an advantage tothe manufacturer and dealer but also a means of great convenience to the contracting and purchasing public.

The invention consists in a special form of catalogue and index as hereinafter more fully described. I have specifically set forth a catalogue of the building trades as illus-' trating an adaptation of my invention. The catalogue and index will usually be compiled and published by a central agency issued to subscribers and some of these will be These features constitute not' advertisers and some non-advertisers in the system.

Figure 1 illustrates a single volume embodying my invention. Fig. 2, illustrates an insertion or supplementary index and duplicate receipt for new matter. Fig. 3, illustrates a fragment of key to the index of the classification of the body of the catalogue. Fig. 4, illustrates fragments of what I term a locality index. Fig. 5, illustrates fragments of the alphabetical index. Fig. 6, illustrates a fragment of what I term a trade index.

The main body of the catalogue consists of one or more volumes of printed matter con stituting the catalogues or advertisements of the different advertisers in the system. These advertisements may all be full page catalogues or any fraction of a page for instance a three-quarter; one-half; or one-- quarter page. Any suitable type of binder preferably a loose leaf binder such as 1 with a lock may be employed and having any number of posts preferably four spaced at the holes at the left of the sheets 2 of Fig. 2 are spaced. This enables me to conveniently bind in leaves of standard sizes. The drawing is merely illustrative. The reference 3 simply indicates the index portion of the system and the reference 4 indicates the catalogue portion. Each advertiser in the system is preferably allotted a page number which is permanent for that advertiser and in use on his catalogue sheet or sheets. From time to time however it is obvious that various advertisers will wish to add to, or alter their original catalogues and new ad vertisers will join the system. At regular intervals therefore I may furnish what may be called insertion sheets 2 as shown in Fig. 2 together with such new matter of old advertisers or of new advertisers as it may be desired to distribute. The insert sheet is made out in duplicate with the name of the subscriberfor instance at the top as Jones & Brown. On this insert is a list of all manufacturers, dealers and specialists whose new catalogues are supplied therewith together with the page number and some abbreviated allusions to the business or article to which the new catalogue relates, for instancethe insert of Fig. 2 indicates that Billings & Co. of Cleveland, Ohio, have added a new catalogue or descriptive matter in relation to varnish which is located in the catalogue system at page 842 of volume B. The distributer opens the binder l and inserts the new catalogue and removes old ones if necessary and fastens in the front of the volume one copy of the duplicate insert or supplementary index. signed as a receipt to indicate that the subscriber has received the matter referred to thereon and turned over to the distributers.

The publisher of this catalogue system may maintain at different points display rooms where articles may be placed on exhibition for the various advertisers. The insert above described indicates notonly his volume and page number but whether or not the advertiser has an exhibition and at which one of the display rooms it is located for instance-insert of Fig. 2 indicates that Billings & Co. have exhibitions at the association display rooms at New York and Philadelphia and that Howard & Morse, have an exhibition at'all of the association display rooms. These inserts may be called a supplementary index as it is always intended to thus bring the index to the catalogue down to date. This supplementary index also serves to call the attention of the subscriber to all newniatter in the catalogues and to the exhibitions which the advertisers have had installed, The binder or binders are preferably kept locked to prevent tampering by unauthorized persons and the possible loss or disarrangement of the cataloguesor index.

In order to facilitate finding the catalogues of the different specialists, manufacturers or dealers in different lines in the different 10- calities I provide three indices known as the locality index, the alphabetical index and the trade index. Wherever the advertisers name appears in these indices complete or abbreviated information is set forth as to the advertiser, the locality, special line of business and the page in the catalogue at which that advertisers catalogue will be found. This enables me to print all three indicesfrom the same set of type by simple redistribution. Each of the principal classes of occupations or products is given a class number which is. used throughout the alphabetical, the locality and the trade index. For

instance the reference letter G in Fig. 3 indicates class 2, acetylene. In order to facilitate references. to the different classes I employ the multi index key. For convenience this should be arranged alphabetically or nearly so. The number appearing at the left of the name of each class is the number of the class. Some of the classes are divided into sub-classes for instance under class 2 acetylene there is a subclass A calcium carbid meaning the subscriber handles calcium carbid. In the indices, therefore, each acetylene dealer would have near h1s name and address a numeral 2 The other copy is and if he .made a specialty for instance of calcium carbid the letter A would follow the numeral 2. I also prefer to employ a rather full system ofcross indexing so that analogous lines may more easily be followed out. If a manufacturer or dealer handles a number of articles then several class. numbers i may follow his name. Where the manufacturer makes a specialty of some particular brand or article I- employ a sub-index character after the name such as a a or A A at H in Fig. 6 or at K in Fig. i to indicate it. If a person then wishes to find the name of a party in a given town who handles a certain brand he merely runs through the locality index for that town till he finds the index character corresponding to. that brand.

To find from the locality index the name or names of dealers in a particular article the classification number of that article is first ascertained from the key and then the classification column at the right of the locality index is examined for that classification lVhere the advertiser also has on exhibi tion some, of his products at one or moreof the assoclation display roomsth at fact is lndlcated under the page number of the advertisers name and this same number will 7 be found afiixed to the ElClV61t1SeI' S exhlbi- I tion in the display room. This same page number may be used onthe letter-heads, bill-heads or circulars of the advertisers together with some insignia or stamp indicating that the advertiseris associated with the cooperative catalogue plan or association. In this way a person receiving 'any correspondence from a manufacturer or dealer who isan advertiser in the catalogue may immediately look up the catalogue and exhibit of any of the advertisers at once at the association display rooms or. he may look up the catalogue in his own book if he.

is a subscriber to the cooperative catalogue system. In this way each advertiseradds to the general public interest in the miscellaneous products and occupations of the other cooperativeadvertisers.

The main contents of the catalogue may umes each of which is properly paged. The materlal of course maybe arranged either 'will know the fact at once and if he desires be distributed throughout one or more vol-Q by locality of the advertisers or alphabetically according to the names of the advertisers or grouped according to the trades, occupations or products of the advertisers. This system not only insures a wide distribution of catalogues but reduces the cost to the individual advertisers. It is also a great convenience to the ordinary buyer and user by keeping in an orderly uniform and compact manner what has heretofore been awkward,inaccessible and cumbersome. The catalogues as delivered to the subscriber will thus be seen to be already properly classified, indexed and filed and any name, material or address is readily accessible.

If it were necessary to find the catalogues of manufacturers of acetylene supplies it would merely be necessary to examine the multidndex key (see Fig. 3) which would show at G that class 2, acetylene, would be found at page 339 and following. On the other hand if it were desired to find some particular dealer in acetylene supplies but the name of the dealer was however not definitely known, the trade index would be examined (see Fig. 6) where the mind would be refreshed by the alphabetical list of dealers. For instance at J-Acetylene Co. of N. Y. This would indicate that their catalogue would be found in vol. A, page 339, their class being 2 and sub-class A and B. This also indicates that they dealt in articles in class 45, sub-class C, and class as, subclass X. The same information would be obtained from the locality index Fig. 4 at L and in the alphabetical index, Fig. 5, at M. Thus full information can be obtained from the locality index or the trade index or the alphabetical index. The meaning of the characters indicated by the reference letter N following the name and address of the dealer for instance, in Figs. 4., and 6 is readily ascertained from the multi-index key. The numbers being the class numbers and the letters being the subclass indicators or the brands as indicated by the underscoring at K in Fig. 4 and II .in Fig. 6.

TV hat I claim is:

1. Cooperative advertising means com prising individual catalogues of different advertisers of different specialties or products uniform in size and bound together and an index thereto arranged in four columns containing respectively page references, names of the advertisers, locations of the advertisers and classifications thereof.

Cooperative advertising means comprising individual catalogues of different advertisers of different specialties or products uniform in size and bound together, three separate indices thereto, one index being arranged according to the names of the advertisers, the second index being arranged according to the business or trade of the advertisers and the third index being arranged according to the locality of the advertisers and each index having four columns containing respectively page references, names of the advertisers, locations of the advertisers and classifications thereof.

3. Means for cooperative advertising comprising, a loose leaf set of uniform advertisements of different advertisers in different localities, an index therefor arranged according to names, an index arranged according to classification, an index arranged according to different localities, and a lock binder for securing the same together.

ff. Means for cooperative advertising comprising, a loose leaf set of advertisements of different advertisers of different classes in different localities, one or more indices therefor giving the names, classes and locations and containing references to the location of displays of the advertised classes and a binder securing the same together.

5. Means for cooperative advertising comprising, a loose leaf set of advertisements of different advertisers of different classes in difi erent localities, one or more indices therefor and a supplementary index of new matter containing references to the location of displays of the advertised classes and means binding the same together.

6. A cooperative catalogue and index comprising the combination of catalogue data sheets of different subscribers classed in groups according to trades, the groups bearing distinctive trade index characters and arranged consecutively and the sheets of each group bearing consecutive individual page designating numbers, the numbers of each group being independent of the preceding and following groups so that any group may be indefinitely extended, a classified trade index applying to each group, the names of catalogue subscribers being arranged alphabetically in said index under each group and the said page designating characters being displayed adjacent said names and a key index showing the groups of the trades arranged alphabetically and with said group index characters adjacent thereto and means binding said parts together in i one or more volumes.

7. A cooperative catalogue and index com prising the combination of catalogue data sheets of different subscribers classed in each group and the said'page designating characters being displayed adjacent said names and a key index showing the groups of the trades arranged alphabetically and with said'group index characters adjacent thereto and a supplementary index of new matter containing names of subscribers together With the corresponding trade index characters and pages and means binding said parts together in one or more volumes.

8. The combination with loose leaf advertisements of advertisers of different prodthe page number, locality and trade classification ot the respective advertlsers, a trade index arranged according to trades and bearing information of the trade classification page, name and location of the advertisers, a locality index arranged accordingto. the different localities of the advertisers and providing information of the locality page, name and trade classification of the advertisers, and a binder securing the Whole together.

GEORGE A. ANNABLE \Vitnesses Rom. S. Annrx, E. BRADFORD.

Copies of this patent may be obtained for five cents each by addressing the Commissioner of Patents, Washington, D. C.

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