TWM647591U - advertising system - Google Patents

Abstract

An advertising system is used to determine whether a historical behavior data corresponding to a customer meets a delivery condition corresponding to an advertising data, and if the judgment result is yes, a device data corresponding to a portable electronic device Set as a delivery target device data, and after determining that the portable electronic device enters a delivery trigger range corresponding to the setting position of an output device, control the output device to output the advertising data.

Description

advertising system

The present invention relates to an advertising system, in particular to an advertising system that utilizes the historical behavior of customers to achieve precise advertising delivery.

In modern society, equipment (such as screens and/or speakers) used to play advertisements is set up in many situations. However, these equipment are often used to play a single advertisement repeatedly or repeat it in a predefined sequence. When multiple ads are rotated, the advertising effect is usually limited. Therefore, how to improve existing technologies to enhance advertising effects has become the topic to be discussed in this case.

Therefore, the purpose of the present invention is to provide an advertising system that helps achieve precise marketing.

The novel advertising system is suitable for cooperating with an output device. The advertising system includes a processing unit adapted to be electrically connected to the output device, and a storage unit electrically connected to the processing unit. The storage unit stores historical behavior data corresponding to a customer, device data corresponding to the historical behavior data and a portable electronic device, and advertising data that can be output by the output device. The processing unit is used to determine whether the historical behavior data meets a delivery condition corresponding to the advertising data, and if the determination result is yes, set the device data as a delivery target device data corresponding to the advertising data, and , when the device data is set as the delivery target device data, the processing unit controls the output device to output after determining that the portable electronic device enters a delivery trigger range corresponding to the setting position of the output device. the advertising materials.

In some implementations of the new advertising system, the storage unit also stores geographical location data indicating the delivery trigger range, and the processing unit performs the processing according to the location data from the portable electronic device and the geographical location. The location data is used to determine whether the portable electronic device enters the delivery trigger range.

In some implementations of the novel advertising system, the processing unit determines whether the portable electronic device enters the placement triggering range based on whether it receives a wireless signal containing the device data.

In some implementations of the novel advertising system, the delivery condition includes the historical behavior data indicating that the portable electronic device has sent a page browsing request to the processing unit through a marketing link.

In some implementations of the new advertising system, the output device includes a display unit; wherein the processing unit controls the manner in which the output device outputs the advertising data, including controlling the display unit of the output device to display the advertising data. An image part included.

In some implementations of the new advertising system, the output device includes a speaker unit; wherein the processing unit controls the manner in which the output device outputs the advertising data, including controlling the speaker unit of the output device to play the advertisement. A sound component contained in the data.

The function of this new model is that the advertising system can set the device data as the target device data when it is determined that the historical behavior data meets the delivery conditions, and when it is determined that the portable electronic device enters the delivery trigger range, it can control The output device outputs the advertising data, thereby achieving precise marketing effects.

Before the present invention is described in detail, it should be noted that, unless otherwise defined, the term "electrically connected" described in this patent specification is used to describe computer hardware (such as electronic systems, equipment, devices, units). , components), and generally refers to the "wired electrical connection" between multiple computer hardware that are physically connected to each other through conductor/semiconductor materials, and the use of wireless communication technologies (such as but not Limited to wireless networks, Bluetooth and electromagnetic induction, etc.) to achieve "radio connection" for wireless data transmission. On the other hand, unless otherwise defined, the "electrical connection" described in this patent specification also generally refers to the "direct electrical connection" achieved by direct coupling between multiple computer hardware components, as well as the "direct electrical connection" between multiple computer hardware components. There is an "indirect electrical connection" achieved through indirect coupling with other computer hardware.

Before the present invention is described in detail, it should be noted that the "unit" mentioned in this patent specification represents computer hardware rather than software. For example, "processing unit" is used to represent a computer with data processing functions. Hardware. On the other hand, the "unit" mentioned in this patent specification can refer to a single computer hardware with specific functions, or it can refer to a group of computer hardware with similar functions. For example, a "processing unit" can be Refers to a single processor with data processing capabilities, but it can also refer to a group of processors.

Referring to Figure 1, one embodiment of the new advertising system 1 is managed by, for example, a financial institution, and the advertising system 1 is suitable for cooperating with an output device 2 also managed by the financial institution. Specifically, the financial institution is, for example, a commercial bank, and the output device 2 includes, for example, a display unit 21 for displaying images and a speaker unit 22 for playing sounds, and the output device 2 is configured, for example. Within a branch of the financial institution, for viewing and/or listening by customers entering the branch, but not exclusively.

In this embodiment, the advertising system 1 is a server device, and the advertising system 1 includes a processing unit 11 adapted to be electrically connected to the output device 2 and capable of controlling the output device 2, and an electrical connection to the output device 2. Storage unit 12 of processing unit 11 . More specifically, in this embodiment, the processing unit 11 is a processor implemented with an integrated circuit and has data computing and instruction sending and receiving functions, and the storage unit 12 is a data storage device for storing digital data. (For example, a hard drive, or other type of computer-readable recording medium). However, in similar implementations, the processing unit 11 may also be a processing circuit including a processor, and the storage unit 12 may also be a collection of multiple storage devices of the same or different types. Further, in other embodiments, the advertising system 1 can also be implemented as a plurality of servo devices that are electrically connected to each other. In this case, the processing unit 11 can be implemented as a plurality of servo devices respectively. A set of processors/processing circuits, and the storage unit 12 may be implemented as a set of multiple storage devices respectively owned by the server devices. Based on the above, the actual implementation of the advertising system 1 in terms of computer hardware is not limited to this embodiment.

In this embodiment, as shown in FIG. 1 , the storage unit 12 stores, for example, a historical behavior data D1 corresponding to a customer 50 of the financial institution, a data file corresponding to the historical behavior data D1 and a portable data file. The device data D2 of the electronic device 5, a geographical location data D3 indicating a delivery trigger range, and an advertisement data D4 that can be output by the output device 2.

In this embodiment, the historical behavior data D1 is used to record the historical behavior of the customer 50 regarding the products, services and/or marketing content provided by the financial institution. For example, the historical behavior data D1 includes a product record part, a service record part and a marketing record part. The product record part is, for example, used to record that the customer 50 has purchased from the financial institution. Which products (such as various financial products) are issued, the service record part is used to record, for example, which channels (such as online intelligent customer service, telephone and customer service mailbox, etc.) the customer 50 has expressed to the financial institution which services needs (such as inquiring about specific financial products or marketing activities), and the marketing record part is, for example, used to record the customer 50's response to the financial institution's active marketing, wherein the active marketing may, for example, be The processing unit 11 provides various marketing messages to the customer 50 for reference, but is not limited to this.

The device data D2 is, for example, a string of unique identification codes used to identify the portable electronic device 5 , and the portable electronic device 5 corresponding to the device data D2 is, for example, owned by the customer 50 A smartphone. Further, in the application environment of this embodiment, the portable electronic device 5 is, for example, installed with a client application program (such as an online banking application program) issued by the financial institution, and the processing unit 11 is, for example, Can communicate with the portable electronic device 5 when the portable electronic device 5 executes the client application, and obtain an indication from the portable electronic device 5 indicating the current status of the portable electronic device 5 Geolocation data, but not limited to this.

The delivery trigger range indicated by the geographical location data D3 is, for example, the location range of the branch where the output device 2 is located, and covers the installation location of the output device 2 . Or, in a better implementation, the release trigger range may also represent a viewing/listening range corresponding to the output device 2 itself.

The advertising data D4 includes, for example, an image part that can be displayed and a sound part that can be played. More specifically, for example, the advertising material D4 may be used to recommend financial products issued by the financial institution, or to attract customers to participate in marketing activities (such as donation activities or lottery activities) organized by the financial institution, but it does not Not limited to this.

It should be added that in actual implementation, the storage unit 12 can actually store multiple pieces of historical behavior data corresponding to multiple different customers, and multiple pieces of device data respectively related to the customers. However, , in order to facilitate description and understanding, the following only uses the historical behavior data D1 and the device data D2 shown in FIG. 1 to illustrate the operation method of this embodiment.

First, the processing unit 11 determines whether the historical behavior data D1 meets a delivery condition corresponding to the advertising data D4. In this embodiment, the delivery condition represents, for example, that the historical behavior data D1 indicates that the portable electronic device 5 has sent a page browsing request to the processing unit 11 through a marketing link provided by the processing unit 11 .

More specifically, the marketing link is, for example, a URL corresponding to a marketing webpage, where the page content of the marketing webpage is related to the advertising material D4 (for example, recommending the same financial product or the same marketing activity), and For example, the marketing link is sent to the portable electronic device 5 by the processing unit 11 through a client application installed on the portable electronic device 5 in the form of a push or an intelligent customer service message. Thus, if the customer 50 clicks on the marketing link displayed on the portable electronic device 5, the portable electronic device 5 will send a page browsing request corresponding to the marketing link to the processing unit 11. Thereby, the marketing webpage is further obtained and displayed for the customer 50 to refer to. In other words, in this embodiment, the delivery condition is equivalent to indicating that the historical behavior data D1 indicates that the customer 50 has clicked on the marketing link sent to the portable electronic device 5 by the processing unit 11, and Indicates that the customer 50 has a relatively high probability of being interested in the content of the advertising material D4.

It should be noted that in different embodiments, the placement condition may also represent that the historical behavior data D1 indicates that the customer 50 has purchased or inquired about one or more specific financial products issued by the financial institution, or has expressed interest in a specific marketing event to be held by the financial institution. Therefore, the specific implementation of the placement conditions is not limited to this embodiment.

If the processing unit 11 determines that the historical behavior data D1 meets the delivery conditions, it means that the customer 50 has a relatively high probability of being interested in the content of the advertising data D4. In this case, the processing unit 11 converts the device data D2 is set as a delivery target device data corresponding to the advertising material D4, whereby the processing unit 11 is equivalent to treating the customer 50 as a predetermined delivery target of the advertising material D4.

In the case where the device data D2 is set as the delivery target device data corresponding to the advertising data D4, if the processing unit 11 determines that the current geographical location of the portable electronic device 5 enters the location indicated by the geographical location data D3 The processing unit 11 immediately controls the output device 2 to output the advertising data D4 when the placement trigger range is exceeded. Furthermore, in this embodiment, the processing unit 11 controls the output device 2 to output the advertising data D4 in a manner that is The display unit 21 of the output device 2 is controlled to display the image part included in the advertising material D4, and the speaker unit 22 of the output device 2 is controlled to play the sound part included in the advertising material D4.

More specifically, in this embodiment, the processing unit 11 receives a positioning data from the portable electronic device 5 and obtains the geographical location coordinates indicated by the positioning data (i.e., the portable electronic device 5). The current geographical location of the portable electronic device 5) is compared with the delivery trigger range indicated by the location data D3, thereby determining whether the portable electronic device 5 has entered the delivery trigger range. Moreover, in one of the application scenarios of this embodiment, through the client application installed on the portable electronic device 5, the portable electronic device 5 will automatically, for example, be located around the branch. Start transmitting the positioning data to the processing unit 11 so that the processing unit 11 knows the current location of the portable electronic device 5 (equivalent to the current location of the customer 50 ), but is not limited to this.

In this way, once the portable electronic device 5 enters the delivery trigger range, the processing unit 11 will automatically control the output device 2 to output the advertising data D4, so that the customer 50 has a high probability of accessing the advertising data D4 content to achieve precise marketing effects.

It is supplementary to note that in another embodiment, the storage unit 12 does not store the geographical location data D3, and the processing unit 11 receives, for example, a message from the portable electronic device 5 that contains the device data. When the wireless signal D2 is received, it is determined based on the wireless signal that the portable electronic device 5 has entered the release trigger range. On the contrary, if the processing unit 11 does not receive the wireless signal containing the device data D2, it is determined that the portable electronic device 5 has entered the release trigger range. The portable electronic device 5 has not entered the release trigger range. The wireless signal may be, for example, a Wi-fi connection request output by the portable electronic device 5, but is not limited thereto. Therefore, the way in which the processing unit 11 determines whether the portable electronic device 5 has entered the release trigger range is not limited to this embodiment.

On the other hand, the way the processing unit 11 controls the output device 2 to output the advertising material D4 depends on the actual form of the output device 2 and the advertising material D4. For example, the output device 2 may actually only include One of the display unit 21 and the speaker unit 22, and the advertising data D4 may only include one of the image part and the sound part. Therefore, the processing unit 11 controls the output device 2 to output the advertisement. The method of data D4 is not limited to this embodiment.

On the other hand, the historical behavior data D1 and the delivery conditions in this embodiment can also be used for the processing unit 11 to decide which marketing messages to send to the portable electronic device 5 through push or intelligent customer service. Therefore, the historical behavior data D1 and the delivery conditions also help to optimize the marketing content to be sent to the portable electronic device 5 .

To sum up, the advertising system 1 can set the device data D2 as the target device data when it is determined that the historical behavior data D1 meets the delivery conditions, and when it is determined that the portable electronic device 5 enters the delivery trigger The output device 2 is controlled to output the advertising data D4 within the scope, thereby achieving the effect of precise marketing, and indeed achieving the purpose of the present invention.

However, the above are only examples of the present invention, and should not be used to limit the scope of the present invention. All simple equivalent changes and modifications made based on the patent scope of the present invention and the content of the patent specification are still within the scope of the present invention. Within the scope covered by this new patent.

1: Advertising system 11: Processing unit 12:Storage unit D1: Historical behavioral data D2: device data D3: Geographical location data D4: Advertising materials 2:Output device 21:Display unit 22: Speaker unit 5: Portable electronic devices 50:Customer

Other features and functions of the present invention will be clearly presented in the embodiments with reference to the drawings, in which: FIG. 1 is a block diagram schematically illustrating an embodiment of the new advertising system, as well as an output device and a portable electronic device suitable for use in conjunction with the embodiment.

1: Advertising system

11: Processing unit

12:Storage unit

D1: Historical behavioral data

D2: device data

D3: Geographical location data

D4: Advertising materials

2:Output device

21:Display unit

22: Speaker unit

5: Portable electronic devices

50:Customer

Claims (6)

An advertising system is suitable for cooperating with an output device; the advertising system includes: a processing unit adapted to be electrically connected to the output device; and A storage unit is electrically connected to the processing unit and stores historical behavior data corresponding to a customer, device data corresponding to the historical behavior data and a portable electronic device, and a device data that can be output by the output device. advertising materials; Wherein, the processing unit is used to determine whether the historical behavior data meets a delivery condition corresponding to the advertising data, and if the determination result is yes, set the device data as a delivery target device data corresponding to the advertising data , and, in the case where the device data is set as the delivery target device data, the processing unit controls the output after determining that the portable electronic device enters a delivery trigger range corresponding to the setting position of the output device. The device outputs the advertising data. The advertising system of claim 1, wherein the storage unit also stores geographical location data indicating the delivery trigger range, and the processing unit is based on positioning data from the portable electronic device and the geographical location. The location data is used to determine whether the portable electronic device enters the delivery trigger range. The advertising system of claim 1, wherein the processing unit determines whether the portable electronic device enters the delivery triggering range based on whether it receives a wireless signal containing the device data. The advertising system of claim 1, wherein the delivery condition includes the historical behavior data indicating that the portable electronic device has sent a page browsing request to the processing unit through a marketing link. The advertising system of claim 1, wherein the output device includes a display unit; wherein the processing unit controls the manner in which the output device outputs the advertising data, including controlling the display unit of the output device to display the advertising data included in the advertising data. An image part. The advertising system of claim 1, wherein the output device includes a speaker unit; wherein the processing unit controls the manner in which the output device outputs the advertising material, including controlling the manner in which the speaker unit of the output device plays the advertising material. Contains a sound section.

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