TWI673671B - Community business transaction method and its platform - Google Patents

Abstract

The invention provides a social commerce transaction method and a platform thereof. It is a new type of social commerce platform. A digital content provider is used to generate content. Users can use the social commerce platform without changing the interface (web page) ) Can carry out online platform transactions under the same interface (web page), and use the smart contract of blockchain technology to reach online platform transactions with users, and digital content providers can also track the effectiveness of the sales content subject.

Description

Community business transaction method and platform

The present invention relates to a community business transaction method and a platform thereof, and particularly to a new type of community business that uses a digital content provider as a content main body, and under the same interface (web page) without a conversion interface (web page), You can directly conduct transactions on the Internet platform, and use the smart contract of the blockchain technology to reach transactions on the Internet platform with users, and can count and calculate transactions completed by users of digital content providers and related users and social commerce platforms After the amount is allocated.

At present, the product vendor or brand can set up a website (shopping cart) on the general e-commerce website to make the product available on the market or sell it to the user (USER) through a general e-commerce platform such as PChome, Momo, or shrimp auction. This type of exposure for the formation of exchanges is limited to online platforms or general e-commerce.

In addition, the social networking site is a popular social activity platform in recent years. It widely connects people with the same interests and activities to establish an online community. Based on the Internet, it provides users with various connections, exchanges, and Multiple ways for users to interact, such as email, instant messaging services, video and audio, file sharing, blogs, discussion groups, etc. Social networks are currently well-known in the world including Facebook, Youtube, Instagram, Twitter or Google+. However, on social networking sites, users can only simply share content Report, and cannot directly trade with vendors (provided products) on social networks.

In addition, the current online trading platforms provided by the community business behavior in the market have the following trading methods: one is the industry endorsement, which is a general manufacturer and digital content provider to cooperate to place products and endorsements. The way in which exchanges form manufacturers is limited by the online platform. This one-time cooperation method does not allow product vendors or brands to track the effectiveness of sales. Another transaction method is to provide code for general manufacturers to place products through digital content providers. Product vendors or brands can track sales performance through codes and link settings. Although this type of transaction method allows product vendors or brands to track sales performance, But because of distrust, digital content providers must have relevant information technology (IT) technology. Therefore, the above-mentioned social commerce transaction methods all have the common disadvantages of the two. One is that it is impossible to make the transaction content go directly to the online platform under the same interface (web page) without changing or changing the interface (web page). Transactions; the other is that online celebrities or product vendors (brands) cannot track the effectiveness of sales; therefore, there is no platform and method for the related technical fields of social business electronic transactions, which can integrate digital content providers and brands It is necessary to improve and review the relevant technology for the effective tracking of the related vendors.

In view of this, the inventor has carefully studied and repeatedly researched and improved. Now, he has finally invented a social business transaction method and platform, which can eliminate the lack of conventional transaction methods to provide industrial use value.

The reason is that the main purpose of the present invention is to provide a social business transaction method and its platform. The face (web page) can be exchanged on the Internet platform without changing the interface (web page), and then the smart platform of the blockchain technology is used to reach the online platform transaction with the user. The new community business platform established by the company It is used to change the current consumer online shopping habits and change the way digital content providers use it.

To achieve the above object, the present invention adopts the following technical means: a social business transaction method, which can be applied to a network system, so that a social business platform can be used to provide a network for digital content providers and users Road platform transaction; this social commerce platform transaction method includes: establishing a social commerce transaction platform that allows the digital content provider and the at least one user to connect to the community through the network system, respectively Business transaction platform; building a database of an online system in the social commerce trading platform, which has pre-stored trading modules; building a direct e-commerce platform module in the social commerce trading platform, It is used to calculate the amount distribution of all transactions completed by the commodity provider and the community commerce platform, and calculate the amount distribution that should be distributed for the one transaction and multi-person distribution; built in the community commerce transaction platform Set up an indirect e-commerce platform module, which is used to connect digital content providers and users to exchange data, and calculate the completion of product providers, digital content providers and social commerce platforms. After the distribution of the amount of all transactions; build a content media platform module to the business community trading platform for statistical digital content commerce platform providers and communities after the completion of the transaction amount for all points And calculate the distribution of the amount that the digital content provider should provide for the transaction; build an intermediary platform module in the social business transaction platform to connect the database data with the digital content provider Transfer data, and calculate the amount of money that product and digital content providers should receive from the social commerce platform.

The above users are connected to the network system through the web server by the social commerce platform without having to change the interface (web page) under the same interface (web page) to complete the network platform transaction within the content body. Furthermore, the direct e-commerce platform module, indirect e-commerce platform module, content media platform module, and intermediary platform module respectively reach the network with users through network servers and smart contracts based on blockchain technology. Platform trading.

In order to let your reviewers have a better understanding of the present invention, Zizuo detailedly illustrates the present invention as follows:

(10) ‧‧‧Community Business Platform

(11) ‧‧‧Direct e-commerce platform module

(12) ‧‧‧Indirect e-commerce platform module

(13) ‧‧‧Content Media Platform Module

(14) ‧‧‧Net Red Intermediary Platform Module

(20) ‧‧‧Digital Content Provider

(21) ‧‧‧Brand

(22) ‧‧‧Net Red

(23) ‧‧‧Products

(30) ‧‧‧User 1

(31) ‧‧‧User 2

(40) ‧‧‧Web Server

(50) ‧‧‧Network System

(51) ‧‧‧Network Service Connection Module

(52) ‧‧‧Database

(521) ‧‧‧Smart Contract

The first figure is a flowchart of a preferred embodiment of the social business transaction method and platform of the present invention.

The second figure is a flowchart of the community business transaction method and platform of the present invention.

The third figure is a diagram of an embodiment of the business model of the direct e-commerce platform module of the community commerce of the present invention.

FIG. 4 is a diagram of an embodiment of a business model of an e-commerce platform module for community commerce in the present invention.

Figure 5: Business model implementation of the content media platform module of the community commerce of the present invention examples.

FIG. 6 is a diagram of an embodiment of a business model of the community commerce intermediary platform module of the present invention.

The seventh figure is a flowchart of the logistics mode of the community business transaction method and platform of the present invention.

Referring to the first figure, a preferred embodiment of the social commerce transaction method and platform of the present invention. The new-type social commerce platform 10 uses a digital content provider 20 as a content generator, and a user 1 ( USER) 30 completes online platform transactions, where the digital content provider 20 may be a brand (BRAND) or an internet celebrity (KOLs) or another user 2 (USER) 31. User 1 (USER) 30 has Personal web page, user 1 (USER) 30 itself does not have the function of posting, it only has the functions of sharing and collecting (c011ect), user 2 (USER) 31 can create this number Content Provider 20.

Please refer to the flowchart of the social commerce transaction method and platform of the present invention shown in the second figure. The social commerce platform 10 builds a database 52 of a network system (such as the Internet) 50, which is pre-stored in the database 52 All trading modules (not shown) are connected to the direct e-commerce platform module 11, the indirect e-commerce platform module 12, the content media platform module 13, and the intermediary platform module 14. Users 1 (USER) 30 may From the social commerce platform 10, without changing or changing the interface (web page), that is, performing an online platform transaction under the same interface (web page) to enter the content subject to complete the transaction. The community commerce platform 10 of the present invention can also use the Blockchain Transaction of the smart contract 521 of the blockchain technology to achieve To a more real-time and more convenient profit distributor, the smart contract 521 enables the user 2 (USER) 31 to connect to the network system 50 through the network server 40 and also to follow the sales content subject. Effect. The above-mentioned so-called smart contract 521 is a blockchain program (Ethereum) that uses the network server 40 to drive instructions according to predetermined conditions and transmitted information. In actual implementation, the smart contract 521 uses a programming language. For example: Solidity, Serpent, LLL, EtherScript, Sidechain. ． ． And so on, which can include various functions, events, and parameter states. ． ． Take the blockchain program "Ethereum" as an example. The smart contract 521 is compiled to obtain a binary code and an Application Binary Interface (ABI) to broadcast the smart contract 521 to the block. Chain network, and put the smart contract 521 on the blockchain and get the corresponding address. At this point, the release of the smart contract 521 is completed through Blockchain Transations.

Furthermore, the new-type social commerce platform 10 of the present invention is equipped with at least one network server 40 connected to a network system (such as the Internet) 50 in actual application, so that a digital content provider 20 and User 1 (USER) 30 provides an online platform transaction, User 2 (USER) 31 can create the digital content provider 20, and the digital content provider 20 is an influential person in social media (Social Media Influencer, SMI for short), can also be a brand (BRAND) 21 or a net red (KOLs) 22, user 1 (USER) 30 and another user 1 (USER) 30 can interact with each other Content sharing, so that user 1 (USER) 30 connects online direct e-commerce platform module 11, online indirect e-commerce module platform 12, through network system 50, Content media platform module 13 and intermediary platform module 14; the social commerce platform 10 is applied to implement smart contracts 521 of blockchain technology. This system includes: a direct e-commerce platform module 11, user 1 (USER ) 30 is used to calculate the distribution of the amount of all transactions completed by the brand (that is, the product provider) 21 and the social commerce platform 10 through the web server 40, and calculate the amount of money that should be distributed for multiple transactions. The amount distribution obtained; in accordance with the business model embodiment diagram of the direct e-commerce platform module 11 shown in the third figure, the amount distribution% after the transaction described below is only an embodiment and is not limited to this, user 1 ( USER) 30 completes online platform transactions with brands (that is, product providers) 21 through social commerce platform 10, and user 1 (USER) 30 provides 100% of the post-transaction amount allocation, of which 30% is paid to social commerce platform 10. 70% is paid to the brand (that is, the product provider) 21; an indirect e-commerce platform module 12, the user 1 (USER) 30 is used to connect the brand (that is, the product provider) 21 with the network server 40 Net red 22 and user 1 (USER) 30 exchange data; and calculate the brand (ie product promotion (Donor) 21 and net red 22, respectively, after all the transactions completed with the social commerce platform 10; the amount of money after all transactions; in conjunction with the business model of the indirect e-commerce platform module 12 shown in the fourth figure, The amount distribution% is only an embodiment and is not limited thereto. User 1 (USER) 30 completes the online platform transaction with the brand (that is, the product provider) 21 through the social commerce platform 10, and User 1 (USER) 30 provides 100% of the post-transaction amount distribution, of which 30% is paid to the social commerce platform 10, and the social commerce platform 10 pays 20% to the net red 22, and the social commerce platform 10 gets 10% of the amount, 70% paid to brand (i.e. product provider) 21; a content media platform module 13, user 1 (USER) 30 uses the web server 40 to count all transaction records completed by the Internet celebrity 22 and the social commerce platform 10, and calculates the transaction The distribution of the amount of money that should be distributed by multiple people; in accordance with the business model embodiment diagram of the content media platform module 13 shown in the fifth figure, the% distribution of the amount after the transaction described below is only an example and does not follow this. For the limit, user 1 (USER) 30 completes the online platform transaction with the brand (that is, the product provider) 21 through social commerce platform 10, and 100% of the transaction amount provided by user 1 (USER) 30 is allocated to the community Business platform 10, community commerce platform 10 gets 30% of the amount allocated by itself, and the other 70% is paid to the influencer 22; an intermediary platform module 14, the brand (that is, the product provider) 21 is used to connect the influencer 22 with the Communicate the data, product placement and endorsements between the social commerce platform 10, and calculate the amount of money that should be allocated between the Internet celebrity 22 and the social commerce platform 10; cooperate with the intermediary platform module 14 shown in the sixth figure Business model example, the% distribution after transaction described below is only an example It is not limited to this. The brand (ie the product provider) 21 completes the online platform transaction through the social commerce platform 10 and the influencer 22, and the brand (ie the product provider) 21 provides 100% of the transaction amount distribution, of which The social commerce platform gets 30% of the amount allocated to 10 points, and the remaining 70% is allocated to netizens (KOLs) 22.

As mentioned above, the direct e-commerce platform module 11, the indirect e-commerce platform module 12, the content media platform module 13, and the intermediary platform module 14 are smart contracts based on the blockchain technology through the network server 40, respectively. (Smart contract) 521 and community commerce The platform 10 concludes an online platform transaction.

Please refer to the seventh figure, a flowchart of the community business transaction method and the logistics mode of the platform of the present invention. The new type of community commerce platform 10 of the present invention has been approved by the application 23 to provide users 1 (USER) 30 order, user 1 (USER) 30 can enter the main body of product 23 to complete the transaction without changing the interface (web page) under the same interface (web page) from the social business platform 10, and the manufacturer of product 23 submits to the company The group commerce platform 10 prepares the goods, and the community commerce platform 10 performs inventory management on the product 23, and then the community commerce platform 10 delivers the goods to the ordered user 1 (USER) 30 to complete the logistics mode of the community commerce transaction of the present invention .

To sum up, the social business transaction method and platform of the present invention are a new type of social commerce platform established by digital content providers as the main body of content. User 1 (USER) is a community commerce platform. Without using a conversion interface (web page) to conduct online platform transactions directly under the same interface (web page); and digital content providers can share exchange dues in a more timely and convenient way through smart contracts using blockchain technology The amount of money received. Through the above, the present invention can effectively solve the problems of the conventional technology, so it has excellent novelty and progress, and has indeed complied with the provisions of the Patent Law.

Claims (5)

A social commerce transaction method can be applied to a network system to allow a social commerce platform to be used to provide digital content providers and users with an online platform transaction. This social commerce platform transaction method includes : Build a social business transaction platform that allows the digital content provider and the at least one user to connect to the social business transaction platform through the network system; build in the social business transaction platform A database of a network system is set up, and a buying and selling module is pre-stored in the database; the buying and selling modules are all connected to a direct e-commerce platform module, an indirect e-commerce platform module, a content media platform module, and an intermediary platform module , Users can connect to the network system from the social commerce platform through the web server without having to change or change the interface, they can conduct online platform transactions under the same interface; The established direct e-commerce platform module is used to calculate the amount distribution of all transactions completed by the commodity provider and the social commerce platform respectively, and calculate the one transaction and the multi-person share. The amount of money that should be shared; the indirect e-commerce platform module built in this social business trading platform is used to connect digital content providers and users to exchange data and calculate the commodity provider, digital Amount distribution after all transactions between content providers and social commerce platforms; The content media platform module built in the social commerce transaction platform is used to calculate the amount distribution of all transactions completed by digital content providers and the social commerce platform, and calculate the amount of digital content providers that the transaction should provide. The amount of money allocated; the intermediary platform module built in the social business trading platform is used to link the database data with the digital content providers to exchange data, and calculate the products and digital content providers respectively and The distribution of the amount that the social commerce platform should receive. According to the community business transaction method described in item 1 of the scope of patent application, the digital content provider is an influential person in an online media, or a brand (that is, a product provider) or an online influencer. The social commerce transaction method described in item 1 of the scope of patent application, wherein the user is connected to the network system by the social commerce platform through a web server, or through a direct e-commerce platform module or indirect e-commerce The platform module tracks the effectiveness of the sales content subject. A social commerce trading platform that can be applied to online platform transactions between digital content providers and users. The social commerce platform includes: a direct e-commerce platform module that is connected to the trading platform and built on it. Pre-stored buying and selling modules in the database. Users can connect to the network system through the network server through the social business platform without having to change or change the interface. They can carry out network platform transactions under the same interface for statistical purposes. The distribution of the amount of all transactions completed by the commodity provider with the social commerce platform, and calculating the One transaction, multi-person distribution provides the amount of money that the vendor should be allocated; an indirect e-commerce platform module, which is connected to the pre-stored buying and selling module in the database built in the trading platform. You can connect to a network system through a network server without having to change or change the interface, you can conduct network platform transactions under the same interface to connect digital content providers and users to exchange data and calculate Commodity provider, digital content provider and social commerce platform after all transactions amount distribution; a content media platform module, linked to the pre-stored trading module in the database built in the trading platform, users From the social commerce platform, you can connect to the network system through the web server without changing or changing the interface, you can carry out online platform transactions under the same interface to count digital content providers and social commerce platforms. All transaction amount distribution, and calculate the amount distribution that digital content providers should receive for the transaction; and an intermediary platform module, linked to the transaction The pre-stored buying and selling module in the database built in the platform allows users to connect to the network system through the network server through the community business platform without having to change or change the interface, and can carry out the network platform under the same interface. Transaction is used to link the database data with the digital content provider to exchange data, and calculate the amount of product and digital content provider that should be shared with the social commerce platform respectively. The community business transaction platform described in item 4 of the scope of patent application, in which the user is connected to the network system by the community business platform through the web server, and through the direct e-commerce platform module or indirect e-commerce platform module Groups can also track sales content owners Physical effect.