TWI662494B - Advertisement animation playing system and advertisement animation playing method - Google Patents

Abstract

An object of the present invention is to enable a CM publishing function to be easily implemented.

The information terminal functions as a playback control unit by executing a computer program, and the playback control unit performs the following actions: the program identification information used to identify the program and the user identification information used to identify the user are simultaneously or at different points in time Sent to the management server, when a predetermined time point for playing the advertisement animation is detected, the advertisement animation to be played is locked, so that the locked advertisement animation is locked to play on the animation player, and after the locked advertisement animation has been viewed, The audiovisual confirmation information confirming that the locked advertisement animation has been viewed, together with the user identification information and the advertisement animation lock information used to identify the locked advertisement animation, is transmitted to the management server. The present invention is applicable to, for example, a smartphone.

Description

Advertisement animation playing system and advertisement animation playing method

The present invention relates to a computer program, an advertisement animation playing system, and an advertisement animation playing method, and more particularly to a computer program, an advertisement animation playing system, and an advertisement animation playing method that enable a CM publishing function to be easily implemented.

Due to the popularity of the Internet, the number of viewers watching TV has decreased, and the number of viewers of CF (commercial film), which is animated commercial images in TV broadcasts, has also decreased.

On the other hand, highly functional mobile phones called Smart Phomes have rapidly spread in recent years. In smart phones, many games, music, videos, and other audio-visual content, as well as application programs (schedulers, dictionaries, maps, etc.) that provide various convenient functions (hereinafter referred to as App) have been developed. Users can download (install) the app that suits their preferences.

The present inventors have previously proposed a program capable of displaying (playing) an advertisement animation image when a user performs a predetermined operation in a smart phone (see Patent Document 1 below). With the technology of Patent Document 1, advertisement distribution (providing) can be realized using the portable terminal itself as a medium.

Prior art literature Patent literature

Patent Document 1 Japanese Patent No. 5198646

However, the technology of Patent Document 1 requires that a dedicated program (App) for playing advertisement animation images be installed in a portable terminal. Therefore, for advertisers, ads can only be published to users who have a dedicated program installed.

The present invention has been developed in view of the foregoing circumstances, and an object thereof is to enable a CM publishing function to be easily implemented.

The computer program of the first aspect of the present invention causes a computer belonging to an information terminal to function as a playback control unit, and the playback control unit performs the following operations: the program identification information for identifying the program and the user identification for identifying the user The information is transmitted to the management server at the same time or at different timings; when the predetermined time point of playing the advertisement animation is detected, the foregoing advertisement animation to be played is locked, so that the locked foregoing advertisement animation is to lock the advertisement animation to the animation Player (player) plays; after the locked advertisement animation has been viewed, the audiovisual confirmation information confirming that the locked advertisement animation has been viewed together with the user identification information, and the advertisement animation lock information used to identify the locked advertisement animation will be transmitted To the aforementioned management server.

The first aspect of the present invention is in a portable terminal for identifying The program identification information of the other program and the user identification information used to identify the user will be transmitted to the management server at the same time or at different points in time. When a predetermined time point for detecting the advertisement animation is detected, the aforementioned advertisement animation to be played is locked, The locked advertisement animation, that is, the locked advertisement animation will be played on the animation player. After the locked advertisement animation has been viewed, the audiovisual confirmation information confirming that the locked advertisement animation has been viewed will be combined with the user identification information to identify the The advertisement animation lock information of the aforementioned locked advertisement animation is transmitted to the aforementioned management server.

The advertisement animation playing system according to the second aspect of the present invention is composed of an information terminal and a management server that execute a computer program that causes the advertisement animation to play; the information terminal has a playback control section by executing the computer program, and the playback control section The following actions are performed: the program identification information used to identify the program and the user identification information used to identify the user are transmitted to the management server at the same time or at different points in time; when a predetermined time point in which the advertisement animation is played is detected , Lock the aforementioned advertising animation to be played, so that the locked aforementioned advertising animation is to be played on the animation player; after the aforementioned locked advertising animation has been viewed, the audiovisual confirmation information confirming that the aforementioned locked advertising animation has been viewed together with The foregoing user identification information and the advertisement animation lock information for identifying the locked advertisement animation are transmitted to the foregoing management server; the foregoing management server performs the following actions: The program identification information and the user identification information are received from the aforementioned information terminal at the same time or at different points in time; the audiovisual confirmation information is received together with the user identification information and the advertisement animation lock information from the aforementioned information terminal.

The advertisement animation playing method of the second form of the present invention is an advertisement animation playing method of an advertisement animation playing system composed of an information terminal and a management server that executes a computer program that causes the advertisement animation to play; the aforementioned information terminal is executed by executing the computer program The following actions are performed: the program identification information used to identify the program and the user identification information used to identify the user are transmitted to the management server at the same time or at different points in time; when a predetermined time point in which the advertisement animation is played is detected , Lock the aforementioned advertising animation to be played, so that the locked aforementioned advertising animation is to be played on the animation player; after the aforementioned locked advertising animation has been viewed, the audiovisual confirmation information confirming that the aforementioned locked advertising animation has been viewed together with The foregoing user identification information and the advertisement animation lock information used to identify the locked advertisement animation are transmitted to the aforementioned management server; the aforementioned management server performs the following actions: receiving the aforementioned program identification from the aforementioned information terminal at the same time or at different points in time Information and the aforementioned user identification information; The audiovisual confirmation information is received from the aforementioned information terminal together with the aforementioned user identification information and the aforementioned advertisement animation lock information.

The second aspect of the present invention is in a portable terminal for identifying The program identification information of the other program and the user identification information used to identify the user will be transmitted to the management server at the same time or at different points in time. When a predetermined time point for detecting the advertisement animation is detected, the aforementioned advertisement animation to be played is locked, The locked advertisement animation, that is, the locked advertisement animation will be played on the animation player. After the locked advertisement animation has been viewed, the audiovisual confirmation information confirming that the locked advertisement animation has been viewed will be combined with the user identification information to identify the The advertisement animation lock information of the aforementioned locked advertisement animation is transmitted to the aforementioned management server. In addition, in the management server, the aforementioned program identification information and the aforementioned user identification information may be received from the aforementioned information terminal at the same time or at different points in time. In addition, the aforementioned audiovisual confirmation information will be locked together with the aforementioned user identification information and the aforementioned advertisement animation Information is received from the aforementioned information terminal.

According to the first and second aspects of the present invention, the CM distribution function can be easily implemented.

1‧‧‧ portable terminal

11‧‧‧Touch screen

21‧‧‧ radio button

22‧‧‧Home button

23‧‧‧Back button

24‧‧‧Power button

25‧‧‧ An image showing weather forecast information

26‧‧‧CM Play Button

31‧‧‧CPU

32‧‧‧ROM

33‧‧‧RAM

34‧‧‧NVRAM

36‧‧‧ input / output interface

37‧‧‧Memory Department

38‧‧‧Drive

39‧‧‧ Removable Media

40‧‧‧Input Department

41‧‧‧Sound input / output section

42A‧‧‧Display

42B‧‧‧Position detection section

43‧‧‧Wireless Communication Department

44‧‧‧Telephone Network Communication Department

45‧‧‧Photography Department

60‧‧‧CM playback system

61‧‧‧Media App

62‧‧‧CM Management Server

63‧‧‧Media Server

71‧‧‧Main function execution department

71a‧‧‧Testing Department

72‧‧‧CM playback control department

73‧‧‧animation player

81‧‧‧Playback instruction

82‧‧‧Local server

S1 ~ S16‧‧‧step

FIG. 1 is a diagram explaining the outline of this embodiment.

Fig. 2 is a block diagram showing an example of a hardware configuration of a portable terminal.

Fig. 3 is a block diagram showing a configuration example of a CM playback system to which the present invention is applied.

Fig. 4 is a flowchart illustrating CM playback processing.

<Outline of this embodiment>

The outline of this embodiment will be described with reference to FIG. 1.

The portable terminal 1 shown in FIG. 1 is a highly functional information terminal generally called a smart phone, which is a combination of a mobile phone and a personal digital assistant. The portable terminal 1 includes, for example, a touch screen 11, a menu button 21, a home button 22, a back button 23, and a power button 24 on a side belonging to an operation surface. Button. The menu button 21 is operated when the menu screen is to be displayed on the touch screen 11. The home screen button 22 is operated when the home screen (standby screen) is to be displayed on the touch screen 11. The return button 23 is operated when the screen (image) displayed on the touch screen 11 is returned to the previous screen. The power button 24 is operated when the power is to be turned on or off, and when the screen is to be displayed from the no-screen display mode (sleep mode). In addition, some or all of these buttons may be omitted or provided at other positions of the portable terminal 1. In addition, the buttons may be constituted by hardware buttons that detect a user's pressing action, and may also be sensor buttons that electrically detect touch.

The portable terminal 1 is a program that can be downloaded (installed) from an app market or the like (hereinafter referred to as App) and executed on the portable terminal 1. The left side of FIG. 1 shows an example of executing a weather app. The app displays the weather forecast of a predetermined area designated by the user. An image (screen) 25 indicating weather forecast information is displayed on the touch screen 11.

Image 25 showing weather forecast information contains CM (commercial message) play button 26, which is the operation button used to make the CM play. As soon as the user presses the CM play button 26, as shown on the right side of Figure 1, the playback will be saved from the portable An image (movie image) 27 of a predetermined CM selected from the plurality of CMs in the terminal 1.

Here, the so-called CM, although generally referred to in Japan CF (commercial film; advertisement), that is, advertisements interspersed before, after, and in the broadcast of television broadcasts and radio broadcasts. Animated images or sounds for a certain length of time used for publicity, but the CM of this embodiment is not limited to this. The CM of this embodiment refers to publicity. Commercial images such as animated images and still images of scheduled goods and services, and animated images and still images such as quizzes and questionnaires are recommended. This commercial image also includes an image with a sound output synchronized with the image. In addition, in this specification, when it is called advertisement animation, it is the same as advertisement. Publicity is not limited to publicity, except for a certain length of animation images or sounds. Animated images of persuaded purchase of goods and services, including animated images and static images such as quizzes and questionnaires.

When the user presses the CM play button 26 to watch 1 CM After that, the user will be given points as virtual currency. Thereby, the user can obtain points, can exchange the accumulated points into cash or electronic money, or can purchase desired products (such as App, etc.) on the Internet with the accumulated points. .

As described above, the App installed on the portable terminal 1 has Play the function of the CM at a predetermined time point during the execution of the App. Have this The app with the CM playback function is the same as the app that can provide media for advertisements, so it is also referred to as the media app below.

<Block Diagram of Configuration of Portable Terminal 1>

Fig. 2 is a block diagram showing an example of a hardware configuration of the portable terminal 1.

In FIG. 2, a CPU (Central Processing Unit) 31 is a calculation processing unit that executes various processes, and executes basic programs such as an OS (Operating System) and various apps including the media apps as needed. CPU 31 is connected to ROM (Read Only Memory) 32, RAM (Random Access Memory) 33, and NVRAM (Non Volatile RAM; non-volatile memory) via a bus 35 ) 34 are interconnected. An input / output interface 36 is connected to the bus 35, and a memory 37 and a drive 38 are connected to the input / output interface 36.

In the ROM 32, basic programs such as an OS and data are stored in advance. The RAM 33 and the NVRAM 34 are loaded with apps and data stored in the ROM 32 and the memory section 37. The RAM 33 and the NVRAM 34 also appropriately store data and the like necessary for the CPU 31 to execute various processes. The storage unit 37 is composed of a flash memory or the like, and stores at least the media App and data (encrypted animation data described later) for the CM to play.

The driving device 38 reads data from removable media 39 such as a semiconductor memory installed as required, and then supplies the data to the CPU 31 through the input / output interface 36 or the like, or Data is written in removable media 39. The written data may include data of the App to be installed.

The input / output interface 36 is connected to the input unit 40, the voice input / The output section 41, the touch screen 11, the wireless communication section 43, the telephone network communication section 44, and the photographing section 45 are connected.

The input section 40 consists of a menu button 21, a home button 22, and a return button. The return button 23 and the power button 24 are composed of various buttons, and receive input by the user through operation, and are supplied to the CPU 31 and the like. The voice input / output unit 41 is composed of a speaker, a microphone, and the like, and inputs / outputs a voice for making a call. In addition, the sound input / output unit 41 outputs a sound belonging to a part of the CM as necessary.

The touch screen 11 has a display section 42A and position detection The unit 42B can perform various screen display and operation input by approaching or touching with a finger or the like.

The display section 42A is a device such as a liquid crystal panel (display panel) Display device), and displays a predetermined screen (image) in accordance with the data supplied through the input / output interface 36.

The position detection unit 42B is a touch surface such as an electrostatic type. A device structure such as a touch pannel that has the function of receiving (detecting) input from the outside (proximity and contact).

Display portion 42A and position of the touch screen 11 as described above The detection unit 42B is integrally formed, and a screen can be displayed on the display unit 42A, and a position detection unit 42B can accept an operation input (contact or approach) to the screen displayed on the display unit 42A from the outside.

The position signal output by the position detection unit 42B is input via The I / O interface 36 is supplied to the CPU 31, and the CPU 31 recognizes what kind of operation input has occurred based on the position signal from the position detection section 42B, and performs various processes in accordance with the operation input.

The wireless communication department 43 is the one that implements the Wi-Fi (trademark) method, etc. Wireless communication. The telephone network communication unit 44 performs voice communication or packet communication with other devices via a mobile telephone communication network. The imaging unit 45 is composed of a CCD (Charge Coupled Device) or a CMOS (Complementary Mental Oxide Semiconductor) sensor or the like. The photographing unit 45 photographs a subject, and supplies the captured subject image data to the CPU 31 and the like via the input / output interface 36.

The portable terminal 1 is configured as described above. In addition, portable The terminal 1 may be provided with other structures, such as a non-contact communication unit that performs non-contact communication using electromagnetic induction at a close distance of about several centimeters (cm), a wireless communication unit of the Bluetooth (registered trademark) method, Infrared communication department that performs infrared communication.

<Configuration Example of CM Playback System>

FIG. 3 is a block diagram showing a configuration example of a CM playback system capable of playing a CM as a media app in the portable terminal 1.

The CM playback system 60 shown in FIG. 3 is configured to include a media app 61, a CM management server 62, and a media server 63 of the portable terminal 1. As described later, the media server 63 may be omitted.

The Media App 61 of the portable terminal 1 is loaded into the CPU 3 for execution, and thus has at least a main function execution section 71, a CM playback control section 72, and an animation player 73. The main function execution section 71 corresponds to the main function program in the media App 61, the CM playback control section 72 corresponds to the CM player program in the media App 61, and the animation player 73 corresponds to the animation player program in the media App 61. CM player and animation player The styles are integrated into the programs of the Media App 61 in the form of plug-ins (plug-ins), which are added programs for expanding functions.

The main function execution unit 71 is used to execute the media app 61 The program of the main function is equivalent to the program used to display the weather forecast information of the specified area. The main function execution unit 71 exchanges predetermined data with the media server 63 as necessary.

The main function execution unit 71 contains the detection and starts the CM. The detection section 71 a of the playback time point and the detection section 71 a of the main function execution section 71 supply a CM playback instruction to the CM playback control section 72 when a predetermined time point at which the CM playback is started is detected.

In the example illustrated in Figure 1, the CM broadcast starts. The playback time point is equal to the pressing (selection) of the CM playback button 26, and the detecting section 71a detects the pressing of the CM playback button 26.

In addition, the detection section 71a may not use a finger from the user. As shown, the state change of the main function execution unit 71 is detected as the time point to start the CM playback. For example, when the main function execution unit 71 is a game function and the user passes the first level to advance to the second level, it can also detect the state change after the first level ends, and before the second level is entered, the CM plays an instruction from the main The function execution section 71 is supplied to the CM playback control section 72.

The CM playback control unit 72 includes a playback instruction unit 81 and Local server 82.

The playback instruction unit 81 accepts from the main function execution unit 71 According to the CM playback instruction, the animation player 73 and the local server 82 are controlled according to the CM playback instruction, so that the CM is displayed on the touch screen 11 of the portable terminal 1.

Specifically, the playback instruction section 81 is at a predetermined time point or The CM management server 62 is regularly accessed to obtain the animated image data of the CM which is expected to be played and which is an encrypted animation data which belongs to the data encrypted by a predetermined password algorithm, and stores it in the storage unit 37. The encrypted animation data is stored in the memory unit 37 as one file, for example. In addition, in FIG. 3, the control from the playback instruction portion 81 to the memory portion 37 is omitted. Graphic illustration of signal lines.

In addition, the playback instruction unit 81 is The server 62 instructs to delete the encrypted animation data stored in the storage unit 37.

In addition, the playback instruction unit 81 is a slave function execution unit. 71 When the CM playback instruction is provided, the CM management server 62 is accessed to obtain the playback CM lock information. The CM lock information is to lock the CM to be played, and then the encrypted CM ( Information) to decide which CM to play. In addition, the playback instruction section 81 causes the local server 82 to start when a supply of a CM playback instruction is obtained from the main function execution section 71.

The playback instruction unit 81 designates and is determined to play The URL (Uniform Resource Locator) of the local server 82 corresponding to the CM is provided with a playback instruction to the animation player 73. In addition, the playback instruction unit 81 acquires the audiovisual confirmation message (message) supplied from the animation player 73 when the playback of the designated CM is ended, and transmits the audiovisual confirmation message (audiovisual confirmation information) confirming that the CM has been viewed. Management server 62.

The local server 82 is from the client (client) The animation player 73 requests to perform a predetermined action The server responds in response to a request for animation data from the animation player 73, decrypts the encrypted animation data of a predetermined CM stored in the memory section 37, and decrypts the decrypted streaming data (streaming data) is supplied to the animation player 73.

The local server 82 is activated by the playback instruction unit 81, and Then, the playback instruction section 81 terminates. In addition, the local server 82 may be automatically (self-terminated) terminated at the time point when the streaming data of the required CM is supplied.

The animation player 73 is based on the The playback instruction requests the local server 82 for the animation image data of the instructed CM. Next, the animation player 73 uses the streaming data of the CM supplied from the local server 82 to cause the animation image of the CM to be displayed on the touch screen 11.

1 or more of the memory unit 37 of the portable terminal 1 The encrypted animation data of the CM obtained from the CM management server 62 by the playback instruction unit 81. In the example in Figure 3, the encrypted animation data of 20 CMs is stored.

The CM management server 62 is, for example, for the portable terminal 1 The server managed by the CM publishing company that conducts CM publishing, performs advertisement publishing management, animation data storage, point management, and user authentication. Management, or media management.

The so-called advertising release management refers to the decision to The App 61 releases (makes the memory unit 37 memorize) what kind of CMs, and determines which CM of the released CMs to play when and when, and instructs the playback instruction unit 81.

CM Management Server 62 is able to view Media App 61 and Its content type, user age, gender, etc. decide when and which CM to publish and make it play. For example, when the media App 61 determines that the CM to be released, the system can determine the CM that is more effective for the user layer of the Media App 61 as the release CM.

The so-called animation data preservation refers to the release to the media The function of saving encrypted animation data or non-encrypted animation data of the CM of the App App 61 in advance. Of course, both CM's encrypted animation data and non-encrypted animation data can be saved.

The so-called point management refers to the audiovisual The function of giving points to the user and managing the points given by the number of CMs. That is, after the user views the CM, the user will obtain predetermined points. For this purpose, the CM management server 62 manages the points held by each user.

Regarding points, the same points can be given for each playback, Depending on the type of CM being viewed, the number of times played, etc., different points can be given. In addition, common points (unified points) may be given regardless of the type of the media app 61, and different types of points (exclusive points) may be given according to the type of each media app 61. Alternatively, the CM management server 62 may have a function capable of later converting the accumulated unified points into dedicated points corresponding to the type of the media app 61.

The so-called user authentication. Management refers to the use of User ID, etc., to verify whether the user (of the Media App 61) accessing the CM management server 62 is a regular user or to register. change. The function of deleting regular user's data.

The user ID used for user authentication can be the management CM The user ID common to all media apps 61 issued by the CM distribution company of the management server 62 may also be a user ID managed by the media app 61 issued by the producer (production company) of the media app 61 . Alternatively, it may be, for example, an ID such as OpenID (registered trademark) that is not related to the CM distribution company or the media App 61.

The so-called media management refers to the media app 61, Provide the functions of the portable terminal 1, the management program version, etc. of the media App 61 to the user as needed.

Advertising management, animation data storage, points mentioned above Management, user authentication. In management or media management, the CM management server 62 is only required to have at least the functions of advertisement distribution management and animation data storage, and other functions can be omitted or executed by other servers. In addition, the CM management server 62 does not need to be constituted as a single server physically, and may be processed by a plurality of servers in cooperation.

The media server 63 is, for example, a media app 61 The server managed by the producer performs user authentication. Management and points management.

In other words, the media server 63 Is the user (of the Media App 61) accessing the media server 63 authenticated by a regular user or registered? change. Delete regular user's data.

The media server 63 manages the points held by each user number. However, the points managed by the media server 63 are not the common points (unified points) irrespective of the type of media app 61, but are managed by the CM. Dedicated points for Media App 61 converted by server 62. For example, the media server 63 obtains a user ID for identifying a user of the media app 61 from the CM management server 62 and special points given to the user, and manages points for each user.

Therefore, it is also possible to make the function of the media server 63 in the CM Since the management server 62 performs the functions performed in the CM management server 62, the media server 63 does not perform the functions. In addition, the media server 63 itself may sometimes be omitted.

<Flowchart of CM playback processing>

FIG. 4 is a flowchart (sequence diagram) showing a CM playback process in which the media App 61 plays a CM.

Initially, at step S1, the playback instruction unit 81 of the CM playback control unit 72 determines whether it has reached a predetermined time point for updating (acquiring) the encrypted animation data of the CM, and waits until it is determined that the predetermined time point has been reached . The time for updating the encrypted animation data of the CM can be arbitrarily designed. For example, it may be designed to update regularly, or it may be designed that the CM management server 62 transmits an update instruction according to the playback status of the CM stored in the portable terminal 1, and updates according to the update instruction.

Next, when it is determined in step S1 that the predetermined time point for updating the encrypted animation data of the CM has been reached, the process proceeds to step S2, and the playback instruction section 81 sends the encrypted animation data request for the encrypted animation data together with the media ID, use The user ID is transmitted to the CM management server 62 together. The media ID is information for identifying the Media App 61, the user ID is information for identifying the user of the Media App 61, and the playback instruction section 81 is at a predetermined time point such as when the Media App 61 is installed, from the main function The execution unit 71 obtains a media ID and a user ID in advance.

The CM management server 62 receives the playback instruction from the The encrypted animation data request of the unit 81 responds to the encrypted animation data in step S3. The encrypted animation data response includes at least one of a deletion instruction to the playback instruction unit 81 to delete the stored encrypted animation data and a new encrypted animation data to be saved.

The playback instruction unit 81 is obtained from the CM management server. In response to the encrypted animation data of 62, the encrypted animation data stored in the storage unit 37 is updated in step S4.

The processing of the above steps S1 to S4 is performed independently of The processing of each step described below. In this way, when the processing after step S5 is to be executed, the encrypted animation data of the CM of the playback target is already stored in the storage unit 37.

Next, when the main function execution section 71 of the media app 61 checks The time point at which CM playback is started is detected, for example, the CM playback button 26 described in FIG. 1 is pressed, and the main function execution unit 71 supplies the CM playback instruction to the playback instruction of the CM playback control unit 72 in step S5部 81。 81. The main function execution unit 71 may also supply the media ID and the user ID to the playback instruction unit 81 together with the CM playback instruction.

The playback instruction unit 81 is obtained from the main function execution unit. In step S6, the CM playback instruction of 71 is transmitted to the CM management server 62 along with the media ID and user ID of the playback CM request request for the CM to be locked for playback.

The CM management server 62 receives the playback instruction from the The playback CM lock request of the unit 81 determines in step S7 which CM is to be played on the Media App 61, and the CMID of the CM of the playback target will be locked The response to the playback CM lock request (playback CM lock response) is transmitted to the playback instruction unit 81.

In step S8, the playback instruction section 81 instructs the local server 82 starts. Next, in step S9, the playback instruction unit 81 supplies a playback instruction to the animation player 73. The playback instruction specifies the storage location of the playback target CM by the URL, and the playback target CM is locked by the CM management server 62.

For the animation player 73 belonging to the plug-in, the system must start with For example, a path or URL of the type "usr / file / ***. Mp4" specifies the storage location of the animation data (animation file) of the playback target and gives a playback instruction. Therefore, for example, if the CMID received from the CM management server 62 is "abc", the playback instruction unit 81 designates a correspondence with the CMID like "http: // localhost: 300 /? Cm = abc" based on the CMID. URL of the local server 82, and the playback instruction is supplied to the animation player 73. In addition, for example, when the OS of the portable terminal 1 is iOS (registered trademark) and Android (registered trademark), the animation player 73 is MediaPlayer or the like.

In step S10, the animation player 73 is based on the playback instruction. Send a request for animation material to the specified URL.

In step S11, the local server 82 receives the animation When requesting data, the encrypted animation data of the CM corresponding to the CMID specified in the URL is obtained from the memory unit 37, and the obtained encrypted animation data is subjected to a decryption process corresponding to a predetermined cryptographic algorithm to thereby encrypt the encrypted animation. Data decryption.

Next, in step S12, the local server 82 The animation data obtained as a result of the confidential processing is transmitted as a response to a request from the animation player 73. The animation data transmitted to the animation player 73 is data in a so-called stream format that can be played while being acquired.

In step S13, the animation player 73 determines whether the CM is Audio-visual. For example, the animation player 73 determines that the CM has been viewed by the user when the supply of the animation data from the local server 82 ends and the supplied animation data reaches the end.

When it is determined in step S13 that the CM is not viewed, The picture player 73 continues to perform CM playback (display) based on the animation data supplied from the local server 82.

On the other hand, when it is determined in step S13 that the CM has been acquired When viewing, the process proceeds to step S14, and the animation player 73 supplies a message indicating that the CM has been viewed (audiovisual confirmation) to the playback instruction section 81.

In step S15, the playback instruction unit 81 sends an audiovisual confirmation message. The information is transmitted to the CM management server 62 together with the user ID and CMID. In the process of this step, the media ID of the media App 61 indicating that the CM has been played may also be transmitted.

In step S16, the CM management server 62 The viewing confirmation message and the user ID and CMID transmitted by the playback instruction unit 81 record which user watched which CM and when. As a result, for example, a woman in Tokyo ’s two-headed age watched 10,000 times on October 14th, and a user who can grasp numerically how many attributes watched how many times CM, so that Perform CM's performance measurement and marketing.

In addition, the CM management server 62 will view the audio-visual confirmation message. The accompanying user ID and CMID establish a corresponding relationship with the media ID and the user ID in step S6, so that it is possible to manage which CM has been viewed for each media ID (that is, the media App 61). In addition, when the audiovisual confirmation message is transmitted in step S15, the playback instruction unit 81 may transmit the media ID in addition to the user ID and the CMID.

In addition, in step S16, the CM management server 62 also A point calculation process is performed in which points corresponding to the CM are given to the user. The value of the points given to the user may be all the same, or different values may be used depending on the type and number of CMs to be viewed, the type of the Media App 61, and the like. In addition, the types of points may be common points (uniform points) regardless of the type of the media app 61, and different types of points may be adopted for the types of the media app 61. The CM management server 62 can manage the holding points for each user or the holding points for each media app 61.

Unified point held by the user in the CM management server 62 When the number is converted to a special point according to each media app 61, or when a special point is provided according to each media app 61, the CM management server 62 will obtain representative information of the user given the point (for example, use The media server 63 that manages the media app 61 that has been given points is notified to the media app 61 that has been given the points. In addition, when the value of the awarded points is always the same, the value of the notified points may be omitted, and only the representative information of the user who received the awarded points may be notified.

In addition, the CM management server 62 may be configured to transmit only representative information of a user who has viewed the CM to the media server 63. The body server 63 freely distributes the value of points within a predetermined range depending on the usage status of the user's media app 61 and the like.

In addition, the CM management server 62 can also perform the following Management: Convert the unified points held by the user into points that are not related to the Media App 61, such as points that can be used in physical stores operated by other companies (such as points in a power retailer).

The execution of the CM playback process is as described above.

In addition, in the above example, although It is shown that the start of the local server 82 (the process of step S8) is performed before being supplied to the animation player 73 (before step S9), but the startup of the local server 82 can also be performed before step S6 or after step S9. . That is, as long as the local server 82 is configured to be activated before a request for obtaining animation data from the animation player 73 is supplied, the activation of the local server 82 may be at any time.

In addition, in the above example, the target animation is played The data storage location is structured by designating URLs different for each CM by CMID. However, the playback instruction unit 81 may be configured to specify a fixed URL of the local server 82 in such a manner that there is no CM to be played, and the local server 82 is stored in the plurality of CMs in the storage unit 37. The CM to be played is determined in a predetermined order or random, and the encrypted animation data of the determined CM is decrypted and supplied to the animation player 73. In this case, the processes of steps S6 and S7 described above can be omitted. In addition, the local server 82 may obtain the information of the CM used to lock the playback target from the playback instruction section 81 instead of the animation player 73.

In the above example, it is configured as the playback instruction unit 81 When the supply of the CM playback instruction is obtained from the main function execution unit 71, the CM management server 62 asks the CM management server 62 for information on which CM to be played back among the plurality of CMs stored in the storage unit 37 to make a decision. However, the playback instruction unit 81 may be configured to ask the CM management server 62 for the next CM to be played when the playback of the CM by the animation player 73 is completed and an audiovisual confirmation message is sent. At this time, since it is not necessary to perform a question and answer after obtaining the supply of the CM playback instruction to decide which CM to play, the time taken to start playback can be shortened.

In the above example, although it is configured as a playback instruction unit 81: When the supply of the animation data from the local server 82 ends, the audiovisual confirmation message indicating that the CM has been viewed is transmitted to the CM management server 62, but it can also be when the predetermined condition is satisfied, such as when the CM After a certain period of time has elapsed, it is determined that the CM has been viewed, and the viewing confirmation message is transmitted to the CM management server 62.

In addition, the video may not be transmitted every time the CM obtains audiovisual. The listening confirmation message is sent to the CM management server 62. When the CM management server 62 is accessed at a predetermined time point, the audio-visual confirmation message of one or more CMs that have been viewed since the previous access to the CM management server 62 is transmitted.

The CM performed by the CM playback system 60 described above During the playback process, the CM playback control unit 72 of the media app 61 obtains the animation data of the CM that is expected to be played in advance and stores it in the storage unit 37 before receiving the CM playback instruction from the main function execution unit 71.

With this, when the supply of the CM playback instruction is obtained, it is possible to It is sufficient to obtain the CM animation data of the playback target from the memory section 37 of the portable terminal 1 for playback, and therefore, it is possible to quickly perform CM playback.

In addition, the CM movements obtained in advance and stored in the memory unit 37 are stored. The painting data is encrypted animation data encrypted with a predetermined password algorithm. When the animation player 73 wants to play the CM, the local server 82 decrypts it with a decryption process corresponding to the predetermined password algorithm. The stream data is supplied to the animation player 73.

If acquired in advance and stored in the CM animation of the memory section 37 The data is unencrypted animation data, and users with malicious intentions may obtain the CM animation data from the memory unit 37 and disclose it to the Internet and infringe copyright and other rights.

In the CM playback system 60, order the CM animation data After being encrypted, it is stored in the memory unit 37, and the decrypted CM animation data is supplied to the animation player 73 in the form of streaming data during playback, thereby preventing the above-mentioned situation from occurring.

On the other hand, when the CM animation data is encrypted When re-stored in the memory 37, the animation player 73 must specify the storage location of the playback target animation data by path or URL to give a playback instruction. Therefore, if the storage location of the encrypted animation data is designated as it is, The playback instruction is given to the animation player 73, and the animation player 73 cannot decrypt and cannot play the CM.

Therefore, in the CM playback system 60, A local server 82 is provided in the CM playback control section 72. When a CM playback instruction is supplied, the local server 82 is started, and the location of the local server 82 is specified by the URL to the animation player 73 to provide the playback instruction. The local server 82 decrypts the encrypted animation data stored in the storage unit 37 and supplies it to the animation player 73. With this, even if the CM The animation data is encrypted and then stored in the storage unit 37, and CM playback by the animation player 73 can still be performed.

Since the CM playback control section 72 and the animation player 73 Each is configured as a plug-in, so it can be easily integrated into any app. Thereby, it is possible to easily create a media App 61 that is an App that integrates the CM playback control unit 72 and can perform CM playback at a predetermined time point during the execution of the App. In this way, the CM playback function can be implemented with various apps, which can publish CM to many users of many media App 61, so it can ensure an overwhelming release amount (reach amount) that cannot be achieved by the CM release dedicated app alone . That is, the CM can be distributed to more portable end users. In addition, it is also possible to select the types of advertisements to be distributed for the user to view depending on the user layer of the media App 61.

For producers (production companies) of Media App 61, In other words, there is no need to develop an animation playback system, etc. As long as it is integrated into the plug-in CM playback control unit 72, it can realize the CM publishing function and obtain advertising revenue, so it can easily realize the monetization of the App.

As mentioned above, let the CM play in the form of a plug-in The control section 72 is easily integrated into the Media App 61, and thereby, it can bring benefits to both the advertiser and the producer (production company) of the Media App 61.

For Media App 61 users, when they want When you earn points, obtain goods, or receive services through the audiovisual CM, you do not need to perform special operations such as installing a dedicated app for publishing CM, just install the app you want as usual. Therefore, the CM publishing function can be easily implemented.

In addition, when publishing CM in the form of advertising animation Not just for publicity. When animated images of pre-determined products and services are recommended, but when animated images such as quizzes and questionnaires are implemented, for advertisers, user information such as user understanding of the product and the like can be collected, and for audiovisual users , You can earn points simply by viewing and listening to highly entertaining content.

In the above embodiment, the portable terminal 1 is used. The description is for a smart phone, but the portable terminal 1 is not limited to a smart phone, but may also be a tablet computer (PND), a portable navigation device (PND), or an electronic book reader (electronic book reader) and so on. In addition, the portable terminal 1 may be replaced with a digital signage or the like. That is, the present invention is applicable to an information terminal (terminal device) capable of downloading and executing an application program.

Although the hardware configuration of the CM management server 62 is omitted The CM management server 62 includes a memory unit such as a CPU, ROM, RAM, and hard disk. In addition, the CM management server 62 is capable of executing various processes including the series of processes described above in accordance with a program loaded into the RAM from a program stored in a memory section, a ROM, or the like. In addition, the CM management server 62 is also provided with a communication unit that communicates with a local area network (LAN), the Internet, and the like for data communication, and an input unit composed of a keyboard and a mouse. , An output section composed of a speaker, a displayer, and the like. The hardware configuration of the media server 63 is also the same as that of the CM management server 62.

In the description of the present invention, the steps described in the flowchart are needless to say that they are performed in time series along the recorded order, but they do not necessarily need to be processed in time series. They can also be executed in parallel or at a point in time when the call is executed Before execution.

The embodiment of the present invention is not limited to the above-mentioned embodiment, and various changes can be made without departing from the scope of the present invention.

For example, it is possible to appropriately change the commands given by each unit in the Media App 61. message. The order of requests, the parameters that can be omitted or added, and the functions shared between the portable terminal 1 side and the server side (CM management server 62, media server 63) can be appropriately changed depending on processing capabilities.

Claims (9)

An advertisement animation playback system is composed of an information terminal and a management server that execute an application that causes an advertisement animation to be played. The foregoing application program executed on the foregoing information terminal serves as a playback control section, and the playback control section performs the following operations: Said action: The program identification information used to identify the aforementioned application and the user identification information used to identify the user are transmitted to the aforementioned management server at the same time or at different points in time; when a predetermined time point in which the advertisement animation is played is detected , Lock the aforementioned advertising animation to be played, so that the locked aforementioned advertising animation is to be played on the animation player; after the aforementioned locked advertising animation has been viewed, the audiovisual confirmation information confirming that the aforementioned locked advertising animation has been viewed together with The aforementioned user identification information is transmitted to the aforementioned management server; the aforementioned management server performs the following actions: receiving the aforementioned program identification information and the aforementioned user identification information from the aforementioned information terminal at the same time or at different times; and transmitting the aforementioned audiovisual confirmation information Together with the aforementioned user identification information, The terminal receives, confirmation information according to audio-visual, the aforementioned remuneration of advertising information on a user and animation grant management as equivalent to the public. For example, the advertisement animation playback system of the first patent application scope, wherein the aforementioned playback control unit transmits a request to lock the aforementioned advertisement animation to be broadcasted to the aforementioned management server when the aforementioned predetermined time point is detected; In response to the foregoing request, the device transmits the advertisement animation lock information identifying the locked advertisement animation to the playback control unit; the playback control unit receives the advertisement animation lock information from the management server, and causes the advertisement animation lock information to be locked by the advertisement animation lock information. The aforementioned locked advertisement animation is played on the aforementioned animation player. For example, the advertisement animation playback system of the second patent application scope, wherein when a predetermined time point for playing the advertisement animation is detected in the main function execution section that executes the main function of the application, the main function execution section performs the playback on the advertisement. The control unit provides a playback instruction to play the advertisement animation; the playback control unit transmits the request to the management server when the supply of the playback instruction is obtained from the main function execution unit. For example, the advertisement animation playback system of the first patent application range, wherein the aforementioned playback control section supplies the URL of the memory section for storing the locked advertisement animation to the locked advertisement animation when the locked advertisement animation is played on the animation player to The aforementioned animation player. For example, the advertisement animation playing system in the fourth scope of the patent application, in which the foregoing memory unit encrypts and stores more than one piece of the foregoing advertisement animation data. For example, the advertisement animation playing system of the scope of application for patent No.1, wherein the aforementioned application program is further equipped with a function as a local server, and obtains the URL of the storage place displaying the locked advertisement animation from the aforementioned animation player, and uses the aforementioned URL from the aforementioned URL. The encrypted data of the advertisement animation obtained from the locked storage place is decrypted and supplied to the animation player. For example, the advertisement animation playing system according to any one of claims 4 to 6, wherein the aforementioned URLs are different from each other according to the aforementioned advertisement animations to be played. For example, the advertisement animation playing system of the fourth scope of the application for patent, wherein the playback control unit obtains one or more of the advertisement animation from the management server and stores the advertisement animation in the memory before detecting a predetermined time point for playing the advertisement animation. unit. An advertisement animation playing method is an advertisement animation playing method of an advertisement animation playing system composed of an information terminal and a management server that executes an application that causes an advertisement animation to play; the aforementioned application program executed on the aforementioned information terminal is performed as follows Said action: The program identification information used to identify the aforementioned application and the user identification information used to identify the user are transmitted to the aforementioned management server at the same time or at different points in time; when a predetermined time point in which the advertisement animation is played is detected , Lock the aforementioned advertising animation to be played, so that the locked aforementioned advertising animation is to be played on the animation player; after the aforementioned locked advertising animation has been viewed, the audiovisual confirmation information confirming that the aforementioned locked advertising animation has been viewed together with The aforementioned user identification information is transmitted to the aforementioned management server; the aforementioned management server performs the following actions: receiving the aforementioned program identification information and the aforementioned user identification information from the aforementioned information terminal at the same time or at different times; and transmitting the aforementioned audiovisual confirmation information Together with the aforementioned user identification information, Said information terminal receives, confirmation information according to audio-visual, will be awarded on a user profile as remuneration equivalent to the aforementioned audio-visual animation and advertising management.