TWI559243B - Information processing device, information processing method, memory media - Google Patents

Description

Information processing device, information processing method, and memory medium

The present invention relates to an information processing apparatus, an information processing method, a program, a memory medium, and more particularly to a technique for causing an item animation content to be displayed in an external terminal.

[Previous Technical Literature] [Patent Document]

[Patent Document 1] Japanese Patent Laid-Open Publication No. 2004-48635

In an e-commerce transaction system that utilizes a communication network such as the Internet, it is effective to promote the business transaction by prompting the product to the consumer in an easy-to-understand manner. In a virtual store such as a so-called online store or a virtual market, in many cases, although still images or texts are used in the introduction of products, in recent years, animations have been used for the introduction or advertisement of products. gradually increase.

In the above-mentioned Patent Document 1, it is disclosed that, for example, in the field of online shopping, etc., it is possible to allow a user to view a technique related to an advertisement of an item or service that he or she is interested in.

In general, when an item is introduced by animation, a link to an animated viewing web page is set for a product of interest to the user, and the user moves to the animated viewing web page to start the animation reproduction by performing an operation such as clicking. In this case, an animation about a product of interest to the user may be viewed, but in other words, an animation that is not of interest to the user will not be reproduced. Therefore, the use of animation as an opportunity for the user to pay attention to each product has not been carried out.

It is an object of the present invention to realize an environment in which a user can search for an item of interest from the animation itself, and can view the animated content in detail about the item of interest.

The information processing device according to the present invention includes a list animation processing unit that first equalizes the length of the reproduction time for each of the plurality of product animation contents, and then generates the required display for the field division to be simultaneously displayed. In the list of the animations, the list of the animations of the product animations based on the generated animations is displayed on the external terminal, and the operation information acquisition unit obtains the external terminals in which the list animations are being displayed. The operational information you have made. When the pre-recording operation information acquisition unit acquires the emphasis operation information indicating the highlight display of the specific product animation content in the list animation, the pre-recorded animation processing unit performs the movement of the product animation content that emphasizes the operation target. The drawing is displayed in the processing of the external terminal that emphasizes the source of the communication of the operation information.

A list animation in which a plurality of product animation contents are divided into fields and simultaneously presented is displayed by an external terminal, and a user of the external terminal, for example, a user who uses online shopping, can browse most of the animations at the same time, and can be based on animation. Look for items of interest. Then, if you are interested in a certain item, by emphasizing the animation, the animation is highlighted (for example, enlarged) and displayed, and the animation of the item of interest can be carefully watched.

In the above-mentioned information processing device, it is considered that when the pre-recording operation information acquisition unit acquires the release operation information for the highlight display of the specific product animation content in the list animation, the pre-recorded animation processing unit performs the cancellation. The list animation highlighted by the product animation content is displayed in the external terminal of the transmission source of the pre-release operation information.

In other words, the user who is in the external terminal performs the release operation on the animation that was once emphasized by the emphasis operation, and returns to the display of the list animation that is not highlighted.

In the above-mentioned information processing device, it is considered that when the pre-recording operation information acquisition unit acquires the disposal operation information for disposing the display of the specific product animation content in the list animation, the pre-recording animation processing unit performs The list animation in which the display of the product animation content of the disposal operation object is interrupted is displayed in the external terminal of the transmission source of the pre-recording operation information.

In the list animation in which the plurality of product animation contents are simultaneously reproduced, the user who has been abandoned by the user interrupts the display, and the animation of the product of interest to the user can be gradually filtered out.

In the above-mentioned information processing device, it is preferable that the list animation in which the display of the product animation content of the disposal operation object is interrupted is set such that the field in which the product animation content of the disposal operation object has been displayed is set to the animation non-display state. The list animation is performed, and the list animation of the field division pattern is changed in accordance with the number of fields in which the animation is not displayed in the list animation, and is displayed on the external terminal.

The number of animations that are being reproduced on the list animation as the disposal operation is gradually reduced, and the aspect of the field division is gradually changed, whereby the reproduced animation can be displayed in a wider field.

In the information processing device of the above, it is considered that when the pre-recording operation information acquisition unit acquires the reversing operation information indicating that the reproduction position of the specific product animation content in the list animation is reversed to the front of the current reproduction position In the list of the animation processing unit, the animation progress of the product animation content of the operation target is changed, and the list animation of the product animation content other than the operation target is set to the playback pause state. Rewinding the processing of the external terminal of the communication source of the operation information.

Since the reproduction time of each animation system displayed in the list animation is uniformized, it is not possible to end at the same time when returning to the reproduction position of the specific animation. So, when you return to the reproduction progress position of a specific animation, Set other animations to a pause state.

In the above-mentioned information processing device, it is preferable that the pre-recording animation processing unit is configured such that the reproduction progress position of the product animation content that is the object of the rewind operation is already reached, and the product animation content other than the rewind operation object is set to be reproduced. The list animation after the playback progress position is suspended is a process in which the list animation in which the reproduction of the product animation content other than the reverse operation target is continued is displayed.

When the reproduction position of the animation of the operation target is retracted to the pause position of the other animation, the reproduction of the other animation is continued, and the animations displayed in the list animation can be simultaneously reproduced.

In the above-described information processing device, it is preferable that the item animation processing unit that emphasizes the operation target is an animation that is highlighted, and that the product animation content that emphasizes the operation target is an animation that is reproduced at a single speed.

The user performs an animation that emphasizes the operation and is an animation of the product that the user is interested in. This animation is reproduced by the reproduction time, and sometimes it is reproduced at a lower speed or higher speed than the original reproduction speed in the list animation. Therefore, when an animation is highlighted, it is reproduced at the original reproduction speed (1x speed) of the animation to allow the user to view the original animation.

In the above-mentioned information processing device, it is considered that the animation that emphasizes the product animation content of the operation target is emphasized, and the product animation content that emphasizes the operation target is larger than the other product animation content in the list animation. List animation that is displayed in size.

The product animation content to be emphasized is an animation material that is highlighted, and it is conceivable that, for example, it is not a list, but only an animation that emphasizes the product animation content of the operation target, but the list state can be maintained. In other words, the product animation content that emphasizes the operation target is an animation material that is highlighted, and the product animation content that emphasizes the operation target is displayed in a list together with other product animation contents in the list animation. Compared to other products, the animation content is a partial enlarged animation that is highlighted.

The information processing method according to the present invention is an information processing method, which is executed by the information processing device: a list animation processing step is performed for each of the plurality of product animation contents, first making the reproduction time length uniform and then generating the order When the field is divided and the required animation data for the list is displayed, the list animation of the product animation content based on the generated animation data of the plurality of lists is displayed on the external terminal; and the operation information acquisition step is performed. The operation information obtained by the external terminal in which the list animation is being displayed is acquired; and the emphasis processing operation step is performed in the pre-record operation information acquisition step to obtain an emphasis operation for instructing the highlight display of the specific product animation content in the list animation. In the case of information, an animation that emphasizes that the product animation content of the operation target is highlighted is displayed, and is displayed on the external terminal of the communication source that emphasizes the operation information.

By executing the information processing method, it is possible to provide a list animation in which the plurality of product animation contents are divided and displayed to the external terminal, and to highlight (for example, enlarge) the animation of the emphasized operation target that emphasizes the operation. Information processing device.

The program of the present invention is a program for causing an information processing device to execute processing of each step of the above-described information processing method.

The memory medium of the present invention is a memory medium for memorizing a program. The above information processing device is realized by these programs or memory media.

According to the present invention, the animation of the plurality of commercial animation contents is a list animation in which the reproduction time length is uniformized, whereby the viewing user can view the complex animation with good appearance and can provide animation by animation. To introduce the environment of multiple goods. It is also provided to allow the user to notice the specific animation environment as the user emphasizes the operation. Thereby, the selection of the products of interest to the user, or the grasp of the product contents can be made more efficient and easy, and the online shopping can be further activated.

1‧‧‧Network

2‧‧‧Commodity animation server

2a‧‧‧Network interface

2b‧‧‧List animation processing department

2c‧‧‧ Operation Information Acquisition Department

2d‧‧‧DB Access Department

3‧‧‧EC server

5‧‧‧User terminal

6‧‧‧E-commerce transaction DB

6a‧‧‧User DB

6b‧‧‧Store DB

6c‧‧‧Product DB

6d‧‧‧Ad DB

7‧‧‧Animation DB

8‧‧‧Content Server

20‧‧‧Webpage

21‧‧‧Rolling bar

22‧‧‧List animation

22A‧‧‧Single animation

22B‧‧‧Partial enlargement list animation

23‧‧‧Renewal button

24‧‧‧ Progress

25‧‧‧Full screen button

26‧‧‧ sound button

27‧‧‧stop button

41‧‧‧ emphasis button

42‧‧‧Rewind button

43‧‧‧ Forward button

44‧‧‧ Migration button

45‧‧‧ return button

46‧‧‧Progress

47‧‧‧Disposal button

101‧‧‧CPU

102‧‧‧ROM

103‧‧‧RAM

104‧‧‧ Busbar

105‧‧‧Output interface

106‧‧‧Input device

107‧‧‧Output device

108‧‧‧Memory Department

109‧‧‧Communication Department

110‧‧‧Media Drive

111‧‧‧Removable media

Fig. 1 is a block diagram showing an outline of a network system according to an embodiment of the present invention.

Fig. 2 is a block diagram of a computer device used in the embodiment.

[Fig. 3] An explanatory diagram of the functional configuration of the product animation server of the embodiment.

Fig. 4 is an explanatory diagram of an animation database of the embodiment.

[Fig. 5] An explanatory diagram of a list animation of the embodiment.

[Fig. 6] An explanatory diagram of a web page of an embodiment in which a list animation can be viewed.

[Fig. 7] An explanatory diagram of the equalization of the reproduction time of the product animation content of the embodiment.

Fig. 8 is an explanatory diagram showing an emphasis display of the embodiment.

[Fig. 9] An explanatory diagram of adjustment of the reproduction time of the emphasis display object in the embodiment.

Fig. 10 is an explanatory diagram of a display state corresponding to the disposal operation of the embodiment.

Fig. 11 is an explanatory diagram corresponding to the display state of the disposal operation at the time of highlight display of the embodiment.

FIG. 12 is an explanatory diagram of a display state at the time of the rewinding operation of the embodiment.

Fig. 13 is a flow chart showing the processing of the product animation server of the embodiment.

[Fig. 14] A flowchart of the animation data generation processing of the list in the embodiment.

Fig. 15 is a flow chart showing the operation corresponding to the embodiment.

Fig. 16 is a flow chart showing the processing corresponding to the disposal operation of the embodiment.

Fig. 17 is a flow chart showing the process of reciprocating operation of the embodiment.

Hereinafter, embodiments will be described in the following order.

<1. Overall composition>

<2. Product animation server and animation database>

<3. List animation example>

<4. Processing example of product animation server>

<5. Summary and Modifications>

<6. Program and Memory Media>

Further, in the embodiment, as an example of the information processing device in the claims of the present invention, the product animation server 2 shown in Fig. 1 and the like is cited. The product animation server 2 is realized by one or a plurality of information processing devices. Therefore, the information processing device in the present invention is implemented by one information processing device or by a plurality of information processing devices.

Further, the main terms used in the embodiments have the following meanings.

‧Users: Users who use the e-commerce transaction system to browse and purchase products.

‧ Commodities: Goods that are considered to be the subject of business transactions on the e-commerce trading system. It is not only the goods of physical goods, but also the goods of various services.

‧Product animation content: Animated content that was created for the introduction, promotion, etc. of the product. In the description, it is also referred to as "animation".

<1. Overall composition>

FIG. 1 is a diagram showing an example of a configuration of a network system that functions as an EC (electronic commerce) system that realizes a virtual shopping mall in which a plurality of stores are opened.

As shown in FIG. 1 , the EC system described in this embodiment is composed of: The product animation server 2, the e-commerce transaction server (hereinafter referred to as "EC server") 3, the plurality of shop terminals 4, the plurality of user terminals 5, and the content server 8, are connected to each other by the network 1 communication. Further, the EC server 3 can access the e-commerce transaction database 6, and the product animation server 2 can access the animation database 7.

In addition, the following describes the "database" as "DB".

The composition of the network 1 can be exemplified by various examples. For example, it is intended to be: Internet, intranet, inter-enterprise network, LAN (Local Area Network), CATV (Community Antenna TeleVision) communication network, virtual private network (Virtual Private Network), telephone line network, mobile communication network, Satellite communication network, etc.

Further, various examples of the transmission medium constituting all or part of the network 1 are also conceivable. For example, IEEE (Institute of Electrical and Electronics Engineers) 1394, USB (Universal Serial Bus), power line carrier, telephone line, etc., infrared, Bluetooth (registered trademark), 802.11 wireless such as IrDA (Infrared Data Association) Wireless such as mobile telephone networks, satellite lines, and surface wave digital networks are available.

The EC server 3 is, for example, a virtual shopping mall server that functions as an entry point to a virtual shopping mall. The EC server 3 performs processing based on processing requests received from the shop terminal 4 or the user terminal 5. For example, the provision of a search page for a user's product or service, the provision of a shop web page for each store, the search for a product or service corresponding to the search by the user, a list of search results, and a wide range of web pages. The display of the recommended products of the user, the processing of the purchase of the product, the management of the store, the management of the user, and the like.

The shop terminal 4 is shown as an information processing device that is used on the store side of the virtual shopping mall. The store terminal 4 is used to log information to the e-commerce transaction DB 6 or the like via the EC server 3 when the information of the products sold in the virtual shopping mall is registered in the e-commerce server 3 or the like. For example, a dedicated screen provided from the EC server 3 is displayed on the display unit of the shop terminal 4. The organizer of the store logs the information of the product to the e-commerce transaction DB6 through the dedicated screen.

The user terminal 5 is illustrated as an information processing device operated by a user who purchases a product or service using a virtual shopping mall. The user terminal 5 is realized by an information processing device such as a personal computer, a mobile phone, or a portable information terminal.

In the case of this embodiment, for example, an HTTP (Hypertext Transfer Protocol) resident program is started in the EC server 3. Further, the browser is activated on the shop terminal 4 or the user terminal 5, and the processing request (HTTP request) is transmitted from the shop terminal 4 or the user terminal 5 to the EC server 3 via the browser. The EC server 3 has a processing result (HTTP response) corresponding to the above-mentioned processing request, and is transmitted to the shop terminal 4 or the user terminal 5. For example, web page materials written in a web page description language are transmitted to the shop terminal 4 or the user terminal 5. Then, based on the web page data, a web page (screen) based on the processing result is displayed on the display terminal of the shop terminal 4 or the user terminal 5.

The EC server 3 provides the user terminal 5 with a web page as a virtual shopping mall by such an operation, and performs product search, product presentation, advertisement presentation, checkout processing, and the like in response to a request from the user terminal 5. . Further, the EC server 3 also performs the same operation for the shop terminal 4, and provides the product registration page or the product registration corresponding to the request from the shop terminal 4.

The EC server 3 stores necessary information in the e-commerce transaction DB 6 in order to perform these processes. In the figure, as an example of the DB, the user DB 6a, the shop DB 6b, the product DB 6c, and the advertisement DB 6d are illustrated. Of course, in addition to these, there is also a DB necessary for functioning as an entry site of a virtual shopping mall.

In the user DB 6a, the related information of the user of the virtual shopping mall is registered. For example, each user who has been logged in is registered with: user ID (identification) of the user identification information, login password, address, name, gender or age, etc., property information, checkout information, email address Wait. In addition, as the purchase history of each user, information on the history of the transaction performed in the virtual shopping mall is registered. For example, for each user ID, the product ID of the purchased product and related information of the product, the purchase shop, the purchase date and time, and the purchase price are registered. It even remembers: browsing history of each user, information on the registration of favorite items, and so on.

In the store DB6b, information related to the store opened in the virtual shopping mall is registered. For example, for each store, a shop ID, a name, an address, a phone number, and a shop are stored as shop identification information. Link information (URL (Uniform Resource Locator)) of related web pages (store pages).

In the product DB6c, information related to the products displayed in the virtual shopping mall is registered. For example, in the product table 6b, the product ID as the product identification information, the shop ID of the store where the product is sold, the product type, the name, the price, the stock, and the travel are registered for each product (including the service). Link information (URL) of the related page (product page) of the product.

The advertisement DB6d is registered with the advertisement information that has been registered by the store. As each advertisement information, an advertisement image such as a photograph or a logo of a product or a store, a text information as an advertisement text, a keyword used for selecting an advertisement, a URL link, a performance information, an advertisement unit price information, etc. are established. linking. The actual performance information is: impression number, number of clicks, CTR (Click Through Rate), number of accesses, number of conversions, CVR (Conversion Rate), and product sales value.

The EC server 3 can display advertisement images or texts selected from the advertisement DB 6d on various web pages.

The product animation server 2 is a server that can be displayed on the user terminal 5 or the like as an animation of an introduction or advertisement of a product sold in the virtual shopping mall provided by the EC server 3.

The details will be described later. However, in the present embodiment, the product animation server 2 performs a process of displaying the plurality of product animation contents as a list animation that is simultaneously displayed and displayed on the user terminal 5.

Further, the product animation server 2 detects various operations corresponding to the operation of the user operation of the list animation displayed on the user terminal 5.

In the animation DB7, there is a product animation content about various products. The product animation server 2 displays a list animation of the plurality of product animation contents stored in the animation DB 7 on the user terminal 5.

The content server 8 supplies the product animation content created for each product to the server for the product animation server 2. For example, it is a server operated by an image content production organization. The product animation server 2 sequentially stores the product animation content supplied from the content server 8 to the animation DB 7.

Next, the hardware configuration of the information processing apparatus constituting the product animation server 2, the EC server 3, the shop terminal 4, the user terminal 5, and the content server 8 shown in FIG. 1 is shown in FIG. Each of the devices illustrated as the product animation server 2, the EC server 3, the shop terminal 4, the user terminal 5, and the content server 8 is a computer device as shown in FIG. 2 capable of performing information processing and information communication. , it can be achieved.

In FIG. 2, the CPU (Central Processing Unit) 101 of the computer device is loaded in accordance with a program stored in the ROM (Read Only Memory) 102 or a program loaded from the storage unit 108 to the RAM (Random Access Memory) 103. Perform various processing. The RAM 103 is also suitable for storing information necessary for the CPU 101 to execute various processes.

The CPU 101, the ROM 102, and the RAM 103 are connected to each other through the bus bar 104. An input/output interface 105 is also connected to the bus bar 104.

A display unit such as an input unit 106, an LCD (Liquid Crystal Display), a CRT (Cathode Ray Tube), or an organic EL (Electroluminescence) panel, which is connected to a keyboard, a mouse, or a touch panel, is connected to the input/output interface 105. And a memory unit 108 composed of an output unit 107 such as a speaker, an HDD (Hard Disk Drive) or a flash memory device, and a communication unit 109 that performs communication processing via the network 1 or communication between devices.

The input/output interface 105 can also be connected to the media drive 110 as needed, and can be suitably loaded with a removable medium 111 such as a magnetic disk, a optical disk, an optical disk, or a semiconductor memory. The removable medium 111 is removable. Write or read information.

In such a computer device, data or programs are uploaded or downloaded by communication caused by the communication unit 109, or data or programs can be received through the removable medium 111.

The CPU 101 performs processing operations based on various programs, and performs information processing or communication necessary for the product animation server 2, the EC server 3, the shop terminal 4, the user terminal 5, and the content server 8.

Further, the information processing device constituting the product animation server 2, the EC server 3, the shop terminal 4, the user terminal 5, and the content server 8 is not limited to a single configuration by the computer device shown in FIG. It is composed of a plurality of computer devices being systemized. Multiple computer devices, which can also be LAN It is systemized, and can be configured at the far end by using a VPN or the like such as the Internet.

<2. Product animation server and animation database>

As shown in FIG. 3, the product animation server 2 composed of one or a plurality of information processing apparatuses is configured. Each function of the product animation server 2 is a function realized by the CPU 101 in accordance with processing executed by the program in the information processing apparatus. However, the processing of all or part of the configurations described below may be realized by hardware.

When each function is implemented in software, it is not necessary to implement each function in separate programs. The processing of the plurality of functions can also be performed by one program, and one function can be realized by cooperation of the plurality of program modules.

The EC server 3 includes a network interface (hereinafter referred to as "network I/F") 2a, a list animation processing unit 2b, an operation information acquisition unit 2c, and a DB access unit 2d.

The network I/F 2a communicates with the user terminal 5, the EC server 3, or other information processing device via the network 1. For example, the transmission of the animation data of the user terminal 5 or the reception of the operation information from the user terminal 5 is performed.

Further, the product animation server 2 may be configured to provide animation data to the EC server 3 via the network I/F 2a, and transmit the web page containing the animation data to the user terminal 5 via the EC server 3.

The list animation processing unit 2b is memorized in the animation DB7. In each of the product animation contents, the reproduction time length is equalized for each of the plurality of product animation contents to be displayed in the list, and the animation data for the list required for the field division is displayed. . The uniformization of the length of the regeneration time will be described later.

In addition, the list animation processing unit 2b performs a process of displaying a list animation of the product animation content based on the generated animation data of the plurality of albums in the user terminal 5.

For example, the list animation processing unit 2b combines the plurality of pieces of animation data generated for the plurality of product animation contents to generate one piece of animation material, and transmits the animation material to the user terminal 5. Then, the list animation caused by the animation data is displayed on the determined web page.

Alternatively, the list animation processing unit 2b may transmit the plurality of pieces of the animation data for each of the plurality of product animation contents to the user terminal 5, and use the animation data for each list on the user terminal 5 side. The way in which the animation will be displayed in a defined field on the web page, thereby displaying a list animation on the web page.

In this way, the list animation of the product animation content based on the animation data of the plurality of lists is displayed on the user terminal 5, that is, the process of providing the list animation to the user terminal 5, specifically:

(Method 1) First, a synthesized animation material in which a plurality of pen lists are synthesized in advance by animation data, and then it is regarded as an animation material of a predetermined field displayed on the web page of the user terminal 5 on the user terminal 5. Send to user terminal 5.

(Method 2) The animation data is displayed as the animation data of the predetermined field displayed on the web page, and is transmitted to the user terminal 5, thereby displaying on the web page being browsed by the user terminal 5. A list of animations.

These processes can be considered.

In addition, the synthesized animation data required for the provision of the list animations or the transmission of the animation data to the user terminal 5 can be directly transmitted to the user terminal 5 via the network I/F 2a, or can be transmitted through the network I/F 2a. The network I/F 2a is sent to the EC server 3, and the EC server 3 becomes an animation in a predetermined web page and then transmitted to the user terminal 5.

Further, the synthesized animation data or the transmission of the animation data for each of the lists to the user terminal 5 is considered to be a streaming method in which the user terminal 5 downloads and simultaneously reproduces the file as an animation material. And for it.

Alternatively, it is also conceivable to use a HTTP protocol to download a file that is animated data to the user terminal 5 while downloading a passive download mode.

The operation information acquisition unit 2c performs a process of acquiring the predetermined operation information by the external terminal (user terminal 5) that provides the target of the list animation through the network I/F 2a.

The details will be described later, but the operation performed by the user on the user terminal 5 as a list animation browsing is to transmit the operation information such as the emphasis operation, the release operation, the disposal operation, the rewind operation, the forward operation, and the like. When it comes, the operation information acquisition unit 2c acquires and recognizes them, and notifies them to the list animation processing unit 2b.

The list animation processing unit 2b performs various kinds of animation providing processing in response to the operation information notified from the operation information obtaining unit 2c.

For example, when the operation information acquisition unit 2c acquires the emphasis operation information for the highlight display of the specific product animation content in the specified list animation, the list animation processing unit 2b performs the animation of the product animation that emphasizes the operation target. The data is supplied to the external terminal (user terminal 5) that emphasizes the source of the communication of the operation information.

The DB access unit 2d writes/searches/reads the animation DB 7.

Specifically, the DB access unit 2d performs a process of storing the product animation content transmitted from the content server 8 to the animation DB 7.

When the list animation processing unit 2b generates the list animation data, the DB access unit 2d performs a process of reading the product animation content stored in the animation DB 7.

An example of the information of the product animation content memorized in the animation DB 7 is shown in FIG.

One product animation content is usually produced for the introduction or advertising of a certain product. In addition, there may be product animation contents for a plurality of products such as a series of products.

Then, the product animation content transmitted from the content server 8 is attached with the product ID, the shop information, the product information, the content information, and the like together with the animation material as the animation content. Recorded in the animation DB7.

The product ID is information indicating one or a plurality of products that are related to the product, that is, an animation, and is used, for example, the product ID registered in the product DB 6c. Alternatively, the ID generated by, for example, the manufacturer's name or model number of the product may be used.

The store information is information indicating one or a plurality of stores displaying the goods. For example, the shop ID registered in the store DB6b or the link information to the shop web page is included in the store information.

Product information is information about various attributes of the product type, subtype, manufacturer, price, etc. of the product.

Content information is information about animation materials. For example, it includes: reproduction time, number of scenes, number of clips, resolution, editing information, and the like.

In addition, in the description, the product animation server 2 is independent of the EC server 3, but the product animation server 2 may be provided as a part of the EC server 3.

Further, the animation DB 7 may be any part of the e-commerce transaction DB 6 as long as it is a storage unit that can store the content of the product animation.

<3. List animation example>

An example of a list animation provided by the product animation server 2 will be described.

5A and 5C are diagrams showing an example of a list animation 22 displayed on a web page 20 for introducing a product. When the user activates the browser in the user terminal 5 and accesses the predetermined web page 20, the user can browse the list animation 22 as shown.

Fig. 5A is before regeneration, and Fig. 5C is for regeneration. FIG. 5B is a diagram in which one animation in the list animation 22 is extracted.

In addition, the images shown in FIG. 5, FIG. 6, FIG. 8, FIG. 10, FIG. 11, and FIG. 12 are understood to be an animation unless otherwise specified. However, in the description, in order to clearly show the correspondence relationship between the animation content of each product and the animation, the same drawing is used for each product animation content in each drawing. Each of the displayed product animation contents is marked with a symbol of "MV1" to "MV9", but this is for the purpose of distinguishing each animation in the description, and is not actually a text presented by the image.

As shown in FIG. 5A, in the web page 20 provided by the EC server 3 or the product animation server 2, n (the following is assumed to be nine) animations (product animation contents) MV1 to MV9 are displayed. List animation 22 that is displayed while the field is divided.

In addition, the list animation 22 is only an example of a combination of the nine animations, and the list animation 22 may be a combination of at least two or more commercial animation contents.

Each animation MV1~MV9 is an introduction animation of different products. 5A is a state before the start of animation reproduction, for example, and the images of the animations MV1 to MV9 are the state of the first frame in the animation data or the image representing the frame. In this state, a thumbnail image of the product animation content can also be used as each of the displayed images.

In this state, in the vicinity of the list animation 22 (for example, the lower side), as the operation member for the entire list animation 22, the reproduction button 23, the progress bar 24, and the full screen button 25 for the user are displayed. Sound button 26.

By operating the reproduction button 23, the user can start reproduction of all the animations MV1 to MV9 of the list animation 22.

In the reproduction, the reproduction button 23 is replaced by the reproduction button 23 as shown in Fig. 5C, and the stop button 27 is displayed instead. By operating the stop button 27, the user can stop the reproduction of all the animations MV1 to MV9 of the list animation 22. When the stop has been stopped, the reproduction button 23 is again displayed as shown in Fig. 5A.

Further, the reproduction of the list animation 22 is performed in a state where the user terminal 5 has browsed the predetermined web page 20 as shown in FIG. 5A or the field of the list animation 22 has been browsed, even if there is no user operation. Will be started automatically. In this case, the regeneration button 23 becomes an operation member required for the continuation after the regeneration is stopped.

In the reproduction of the list animation 22, the reproduction progress position (the current reproduction point on the time axis) is displayed in the progress column 24. The user can specify an arbitrary reproduction progress position and reproduce it by clicking on the progress bar 24, tapping, and the like.

In addition, as will be described later, each of the animations MV1 to MV9 of the list animation 22 is uniformly homogenized for all of the reproduction time lengths. Therefore, the reproduction progress position of the list animation 22 can be expressed by one progress bar 24.

By operating the full screen button 25, the user can cause the list animation 22 to be in a full screen state on the screen of the user terminal 5.

By operating the sound button 26, the user can perform volume setting or mute instruction during the reproduction of the list animation 22.

Further, in the reproduction of the list animation 22 as shown in FIG. 5C, the sound may be automatically muted regardless of whether or not the user operates with the sound button 26. This is because most of the animation MV1~MV9 sounds are output at the same time, which makes the user feel annoyed and uncomfortable.

Alternatively, the specific animation of the animations MV1~MV9 will be automatically selected, and then the sound of the animation will be output. Alternatively, it may be designed such that the animation in which the pointer is hovered by the mouse or the animation specified by the touch operation (the animation selected by the user) is output.

Alternatively, it is also possible to sequentially output sounds at regular intervals for each animation.

However, in any case, as will be described later, when the user specifies an animation and performs an emphasis operation, the emphasized animation sound is used for output, which is suitable.

In FIG. 5B, one animation MV7 in the list animation 22 is enlarged. However, for each animation MV1 to MV9, for example, an operation member for the individual animation can be displayed.

For example, the button 41, the reverse button 42, the transition button 44, and the discard button 47 are emphasized.

The emphasis button 41 is an operation member that emphasizes operation. By operating the highlight button 41 for the animation of the favorite product in the list animation 22, the user can view the animation in which the animation is emphasized (FIG. 8B, FIG. 8C, etc., which will be described later).

The reverse button 42 is an operation member for the reverse operation. By operating the rewind button 42 for the animation of a certain product, the user can revert the animation back to an arbitrary reproduction progress position and then open the animation. Start watching the animation. It can be used when there is a scene that you want to watch again for an animation in the list.

Further, although not shown here, the forward button may be displayed for each of the animations MV1 to MV9, and the user may individually perform the forward operation for advancing the reproduction progress position to an arbitrary position.

However, since the user can rewind/advance the entire list animation 22 by the operation of the progress bar 24, the back button 42 or the forward button may not be provided corresponding to the individual animation.

The reason why the reverse button 42 is exemplified here is that, in the present embodiment, the processing corresponding to the rewinding operation of the individual animation will be described later.

The migration button 44 is an operation member of the web page migration operation. By operating the migration button 44 for the animation of a certain product, the user can move the web page to the web page required for the purchase of the product introduced by the animation, or the web page of the store displaying the product.

By this, you can view the animation and confirm the detailed description of the desired product, price, service, etc., and it is easy to actually purchase the product.

The disposal button 47 is an operation member for the disposal operation. The user can interrupt the reproduction of the animation in the list animation 22 by operating the discard button 47 for the animation of a certain product.

Further, in this example, although the emphasis button 41, the reverse button 42, the transition button 44, and the discard button 47 are shown, an example in which these display is not performed may be considered. In particular, in the list animation 22, one animation is displayed in a state of being smaller than the original size, so even if each animation is displayed The buttons 41, 42, 44, and 47 are still poor in visibility, and it is also conceivable that the operation is not easy.

Therefore, it is also possible to assign the operation of the animation to each of the above operations by not displaying the button for each of the animations MV1 to MV9, but by the cursor (indicator) or the touch operation.

For example, the click operation or the tap operation of the animation is regarded as an emphasis operation. The left drag operation or the flick operation is regarded as a rewind operation, and the right drag operation or flick operation is regarded as a forward operation. Double-click or double-click is considered as a webpage migration operation. The drag operation or the flick operation to the lower side is regarded as a discard operation. Of course, the above is only an example.

Further, when the web page 20 is displayed, the scroll bar 21 is displayed. The user can scroll the web page by scrolling the bar 21.

For example, an example of the entire web page 20 is shown in FIG. In the web page 20 in which a plurality of product animation contents are provided as a product introduction web page, a plurality of list animations 22 are displayed as listed list animations 22-1, 22-2, and 22-3. Further, the reproduction button 23, the progress bar 24, the full screen button 25, and the sound button 26 are displayed corresponding to each of the list movies 22-1 to 22-3.

By performing a scrolling operation, the user can display an arbitrary list animation 22 on the screen of the user terminal 5 and view it.

Here, the reproduction time length of each animation (product animation content) MV1 to MV9 of the list animation 22 is described.

FIG. 7A is a diagram showing the usual re-creation of the animation MV1 to MV9 as the original product animation content in the state of being stored in the animation DB 7. The length of the living time, that is, the length of time from the start to the end of the reproduction at the time of 1x speed reproduction (×1 reproduction). For example, it is assumed that the reproduction time length is such that the animations MV1 and MV2 are 90 seconds, the animation MV3 is 115 seconds, and the ‧ ‧ animated MV9 is 120 seconds.

In the product animation server 2 (the list animation processing unit 2b), the product animation contents MV1 to MV9 are acquired from the animation DB 7 and the list animation required for the list animation 22 to be displayed is generated as shown in FIG. In the list animation 12, the animation data of the list is used to make the reproduction time length uniform for each of the animations MV1 to MV9.

Specifically, for each of the animations MV1 to MV9, the length of time is lengthened or compressed to become a uniform reproduction time length, and a list of animation data for which the fields are divided and displayed on one screen is generated.

For example, as shown in FIG. 7B, the reference time Tref is set for the animations MV1 to MV9. The reference time Tref may be an average value of the original reproduction time length of the animations MV1 to MV9, or may be set to a fixed value such as the length of the standard commercial animation content such as 100 seconds. Alternatively, the reproduction time length of any one of the animations MV1 to MV9 may be selected as the reference time Tref.

When the reference time Tref is set by any method, the reproduction time length of each of the animations MV1 to MV9 is made to coincide with the reference time Tref.

However, the so-called "consistency" here does not necessarily mean time, minute, The units of seconds and frames are exactly the same. For example, after each animation is simultaneously reproduced, it can be regarded as "consistent" in the range of the length of the reproduction time that the viewer can feel at the same time, and an error of about 1 to 2 seconds can be tolerated. In this sense, it can also be said to be "slightly consistent."

For example, in the case of the animation shown in FIG. 7A, the animations MV1, MV2, and MV4 lengthen the reproduction time length, and the animations MV3, MV5, and MV9 compress the reproduction time length.

When the length of the reproduction time is lengthened, the interpolation of the frame is considered. At this time, the frame is regularly inserted as the ratio to be extended to the reference time Tref. For example, as an animation of 30 frames in one second, in order to make the reproduction time length 1.2 times, one frame is inserted every five frames. Of course, in order to avoid affecting the animation content as much as possible, it is also possible to focus on the scene in which the motion of the screen content is less (the interval in which the difference between the front and rear frames is small), the title scene, the ending scene, and the like.

When the length of the reproduction time is compressed, the drawing is considered. For example, as an animation of 30 frames in one second, in order to make the reproduction time length 0.8 times, it is only necessary to regularly remove 1 frame from 5 frames. Or at this time, in order to avoid affecting the animation content as much as possible, it is also possible to focus on the scene in which the motion of the screen content is less (the interval in which the frame difference between the front and the rear is small), the title scene, the ending scene, and the like. Alternatively, in the compression of the reproduction time length, it is also possible to consider a method of deleting a certain batch of the frame interval to some extent.

Time-homogenization is performed for each of the animations MV1 to MV9 by such a method of interpolating, drawing, and the like. With each animation MV1 As shown in FIG. 7B, the ~MV9 system has a reproduction time length which is the reference time Tref. The animation data of the animations MV1 to MV9 of FIG. 7B is used as the animation data for the list.

In the stage in which the animation data has been regarded as a list, for example, the reproduction time lengths of the animations MV1 and MV2 are lengthened to (Tref/90) times. In terms of regeneration speed, it is equivalent to a slow regeneration of (90/Tref) speed.

The length of the animation MV3 reproduction time is also compressed to (Tref/115) times. In terms of regeneration speed, it is equivalent to (115/Tref) times high speed reproduction.

In the list animation processing unit 2b, the animations MV1 to MV9 which are the animation materials for the list in which the reproduction time length is equalized are generated.

In addition, the animation data of these lists is not simply the uniformization of the reproduction time length, but is displayed for the purpose of dividing the field into one screen, and therefore, the resolution required to convert to the image size of each field is also performed. Conversion. For example, if the field is divided into nine segments as shown in FIG. 5, the resolution conversion of the number of pixels to 1/9 is also performed.

Then, based on the animation data of each of the lists generated by the equalization processing of the reproduction time length and the resolution conversion, the user terminal 5 is provided with the list image by the above (method 1) or (method 2).

Therefore, as shown in FIG. 5, the reproduction time length of the displayed list animation 22 becomes the reference time Tref, and each animation MV1 to MV9 is simultaneously (or slightly simultaneously) at the time when the reference time Tref has elapsed after the start of reproduction. )End.

Further, as described above, the equalization processing or the resolution conversion of the reproduction time length is also thought to be performed immediately when the user accesses the web page 20, and sometimes it is difficult. For example, the product animation server 2 selects n (9 in the example of the example) product animation contents MV1 to MV9 to be included in the list animation 22 in response to the request from the web page 20 of the user terminal 5. Reading out from the animation DB7, and generating animation data for homogenization and resolution conversion, it is necessary to handle the burden and take time.

Then, in consideration of the product animation server 2, n (nine in the example of the figure) product animation contents MV1 to MV9 displayed as the list animation 22 in the web page 20 are selected in advance, and the reproduction time length is previously performed for them. It is made into a list of animation data by homogenization and resolution conversion.

For example, in the web page 20 of the product introduction as shown in FIG. 6, when the content (product animation) is periodically updated, the n product animation contents to be included in the list animation 22-1 are added at the timing of each update. The n product animation contents to be included in the list animation 22-2 are set separately for the n product animation contents to be included in the list animation 22-3.

For example, the list animation 22-1 is a new product animation, and the list animation 22-2 is a hot item animation, and the like, and the product animation content is selected.

When the animation included in each of the list animations 22 is selected each time the webpage content is updated, a list of the uniformization processing and the resolution conversion is generated for the animations MV1 to MV9 selected for the list animation 22. Use animation data. Even, you can pre-generate the animation MV1~ MV9 synthesized synthetic animation material itself.

In this case, the list animation 22 can be provided without excessive processing load when actually accessed from the user terminal 5.

Of course, it is also possible to memorize the animation data of the list in which the animation content of each product has been uniformized or the resolution is changed, and it is stored in the animation DB 7 for use. Even in the case of using the above (method 1), the synthesized animation data in which the animation data of each list is combined can be prepared in advance and stored in the animation DB for use.

Next, the specific animation will be highlighted and displayed from the list animation 22.

As shown in FIG. 5, by displaying the list animation 22, the user can view the animation images of a plurality of products at a time, but it is intended that the user wants to view the products in particular for the favorite products.

In this case, the user can perform the operation of the emphasis button 41 or the click/tap or the like (emphasis operation) on the favorite animation in the list animation 22. When the user animation device 2 performs an emphasis operation on a certain animation in the list animation 22, the operation information acquisition unit 2c detects the emphasis operation in the product animation server 2, and accordingly The function of the list animation processing unit 2b is such that the product animation content of the emphasis operation target is highlighted, and is displayed on the user terminal 5 of the transmission source of the emphasis operation information.

As an emphasis display for highlighting the product animation content of the operation target, for example, a state in which only the animation of the operation target is displayed separately or a list of the plural animations is made, but the operation target is The display state in which the animation is highlighted.

For example, as shown in FIG. 8A, when the list animation 22 is displayed, an emphasis operation is performed on the animation MV4.

As the highlight display at this time, it is considered to switch to the individual animation 22A of the animation MV4 like FIG. 8B. For example, in the display range of the list animation 22 in the web page 20, only one animation MV4 is displayed in an enlarged state instead of the list animation 22.

Alternatively, as shown in FIG. 8C, although it is a list of animations MV1 to MV9, only the animation MV4 is a partially enlarged list animation 22B that is highlighted.

As the highlight display, the individual animation 22A shown in FIG. 8B or the partial enlarged list animation 22B shown in FIG. 8C is displayed, whereby it becomes possible for the user to look at the favorite animation in the list animation 22. status.

Further, regarding the sound, in the display of the individual animation 22A or the partial enlarged list animation 22B, the sound of the specific animation of the emphasized display object is output.

Further, in the individual animation 22A or the partial enlarged list animation 22B after the emphasis operation, it is conceivable to display the return button 45, the reverse button 42, the forward button 43, and the transition button 44.

The return button 45 is an operation member that emphasizes lifting. By operating the return button 45, the user can return to the state of the list animation 22 of FIG. 8A from the state of the individual animation 22A or the partially enlarged list animation 22B.

The back button 42 and the forward button 43 are the emphasized animations. Retract the operating parts required for the operation or forward operation. By operating the rewind button 42 or the advance button 43 for the animation of the item that has been highlighted, the user can view the animation by rewinding or advancing the animation to an arbitrary reproduction progress position.

Further, by operating the migration button 44 for the animation of the product being highlighted, the user can move the web page to the web page required for the purchase of the product introduced by the animation, or the web page of the store displaying the product.

Further, in the highlighted display state, the return button 45, the reverse button 42, the advance button 43, the transition button 44, and the like are not displayed, and the operations are performed in accordance with the click or touch operation. For example, a click operation/tap operation for highlighting an animation may be regarded as a return operation, a drag operation to a left-right direction or a flick operation as a rewind operation/forward operation, a double-click operation or a double-point operation may be regarded as Web page migration operations, etc.

Incidentally, in the list animation 22, the reproduction time length is uniformized for each of the animations MV1 to MV9, which has been described before. Here, for example, when the specific animation such as the animation MV4 is emphasized and the display of FIGS. 8B and 8C is performed, the specific animation such as the animation MV is displayed in the 1x speed reproduction state, that is, in the original reproduction speed state. , more ideal. This is because the emphasis on the operation is the operation performed by the user on the animation selected for detailed viewing.

Then, as shown in FIG. 8B, when the individual animation 22A is displayed, the animation data of the original product animation content before the equalization processing or the resolution adjustment is transmitted to the user terminal 5 is appropriate.

The partial enlarged list animation 22B is displayed as shown in FIG. 8C. When the product animation server 2 (the list animation processing unit 2b) matches the animation of the operation target, the animation data for the list that has been subjected to the equalization processing or the resolution adjustment is generated again.

For example, in FIG. 9A, the original reproduction time length of the animation (commodity animation content) MV1 to MV9 is exemplified as in the previous FIG. 7A. Here, if the animation MV4 emphasizes the operation target, the reference time Tref is set to the reproduction time length (105 seconds) of the animation MV4. Then, for the other animations MV1 to MV3 and MV5 to MV9, the reproduction time length uniformization processing and the resolution adjustment are performed. For the animation MV4, the processing of the reproduction time length is not performed, and the resolution adjustment is performed only from the original animation data.

As a result, as the reproduction time length is as shown in FIG. 7B, all of the animations MV1 to MV9 are in a state in which the reproduction time length is matched with the animation MV4.

For example, the animation MV1, MV2 system reproduction time length is elongated to (105/90) times. In terms of regeneration speed, it is equivalent to slow regeneration at (90/105) speed.

The length of the animation MV3 reproduction time is also compressed to (105/115) times. In terms of regeneration speed, it is equivalent to (115/105) times high speed reproduction.

Then, for the animations MV1 to MV9, the animation data for the list that has been subjected to the above processing is generated, and the partial enlarged image 22B is supplied to the user terminal 5 by the above-described (method 1) or (method 2) based on the animation data for the list.

Further, in accordance with the emphasis operation of the user, the above-described uniformization processing or resolution conversion is performed to generate the image data for the list required for the partial enlargement list animation 22B, and the processing load of this matter is large. Therefore, it is assumed that each of the animations MV1 to MV9 is emphasized, and each of the animations MV1 to MV9 is aligned with the reproduction time length, and the list of resolution conversions is previously generated by the animation data. More ideal.

For example, the animations of the animations MV1 to MV9 used for the highlighting of the animation MV1 are displayed in the animation data of the animations MV1 to MV9, and the animations of the animations MV1 to MV9. The animation data of each of the animations MV1 to MV9 used for the highlighting is highlighted in advance.

In the case of the above-mentioned (1), the synthesized animation data of the partial enlarged list animation 22B, which is the highlight display of the animation MV1, and the enlarged enlarged list animation when the highlighting of the animation MV9 is displayed may be generated in advance. 22B's synthesized animation material.

Of course, these lists can also be stored in the animation DB7 in advance using animation data or synthesized animation data.

By the way, in the partial enlarged list animation 22B of FIG. 8C, for the animations (MV1 to MV3, MV5 to MV9) other than the emphasized object, the animation reproduction may be suspended and the still state may be changed. In particular, the animation content of other products is suspended, so that these images are not disturbing, and it is easier for the user to look at the enlarged animation that he wants to watch.

In this case, the uniformization processing of the reproduction time length of the animation in which the emphasis is emphasized as described above becomes unnecessary.

Next, the display of the specific animation is interrupted from the list animation 22 in response to the discarding operation.

For example, as shown in FIG. 10A, by displaying the list animation 22, the user can view the animated images of a plurality of items at a time, but it is also possible that the items are completely uninteresting. As a result, animations containing products that are not of interest may also cause irritability to the user.

Then, by performing the discarding operation, the user can interrupt the animation that is not desired to be viewed. In the product animation server 2, when the operation information acquisition unit 2c obtains the disposal operation information of the specific animation in the list animation 22, the list animation processing unit 2b interrupts the disposal. The list animation 22 for displaying the animation of the operation object is displayed in the processing of the user terminal 5 that discards the source of the operation information.

Specifically, it is as shown in FIG. In the list animation 22 of FIG. 10A, it is assumed that the animation MV3 is subjected to a discarding operation. At this time, the product animation server 2 supplies the list animation 22 in which the display of the field of the animation MV3 has been interrupted to the user terminal 5. For example, the display area of the animation MV3 is set to be no image (flat image of the specified color/brightness). Thereby, the list image 22 shown in FIG. 10B is obtained. Alternatively, a mark or a text indicating the interruption of the animation may be displayed in the display field of the animation MV3.

Then, when the user performs the discarding operation on the animation MV 7, the list image 22 shown in FIG. 10C is set. So, it corresponds to the user When the operation is abandoned, the animation of the display state is successively reduced.

Here, as the number of animations in the list animation 22 is successively decreased, the domain segmentation pattern may be sequentially changed. For example, as shown in FIG. 10A to FIG. 10C, it is assumed that the first divided form of the list animation 22 is nine divisions of vertical division 3 and horizontal division. In this case, when the three video images MV3, MV7, and MV1 are discarded, since the number of displayed animations is six, the divided aspect is changed to six divisions as shown in FIG. 10D.

Further, at the time when the animations MV4 and MV6 are discarded, since the number of displayed animations is four, the divided aspect is changed to four divisions as shown in FIG. 10E.

Further, at the time when the animations MV5 and MV8 are discarded, since the number of displayed animations is two, the divided aspect is changed to two divisions as shown in FIG. 10F.

When the abandonment operation is performed on the animation MV9 again, the effective animation becomes only the animation MV2, and thus is set as the individual animation 22A as shown in Fig. 10G.

In this way, by sequentially changing the field division pattern with the number of animations displayed by the interruption, the list screen can be easily viewed, and the size of the individual animation can be enlarged by effectively using the display area.

In this way, the field segmentation pattern is sequentially changed in accordance with the number of the animations displayed by the interruption, and is also applied to the partial enlargement list animation 22B as shown in FIG. 8C to perform the highlight display.

For example, as shown in FIG. 11A, in the state in which the partial enlarged list animation 22B is being displayed, the animation MV2, MV5, and MV8 are discarded. The state after the completion is assumed to be FIG. 11B.

Here again, the animation MV3 is discarded, and when the four animations are interrupted, the field segmentation pattern shown in Fig. 11C is changed. By particularly changing the field segmentation pattern by moving the highlighted animation MV4 to a more enlarged direction or the like, the emphasis display effect can be improved.

Next, the display state corresponding to the rewind operation will be described.

For example, as shown in FIG. 12A, in a state where the list animation 22 is being displayed, when the user wants to re-view for a specific animation, it is only necessary to perform a rewind operation for the animation.

In the product animation server 2, when the operation information acquisition unit 2c acquires the rewind operation information for the specific animation in the list animation 22, the list animation processing unit 2b performs the reproduction progress of the animation that rewinds the operation target. When the position is changed, the list animation 22 in which the animation other than the reverse operation target is set to the playback pause state is displayed on the user terminal 5.

Further, in such reproduction corresponding to the rewind operation, the sound of the specific animation which is the object of the rewind operation is output.

Further, the display operation corresponding to the rewind operation described here is performed by the product animation server 2, in response to the rewind operation of an animation, and the same as the highlight operation for the animation, When the partial enlargement list animation 22B shown in FIG. 8C is enlarged, the display operation is applied.

Each of the animations displayed in the list animation 22 has a reproduction time length as described above. Therefore, if only the specific animation is used, When the position is reversed, the reproduction progress position of other animations will be staggered, and it will not end at the same time.

In addition, the rewind/forward operation caused by the progress bar 24 changes the reproduction point of all the animations, and it is not only the reproduction progress position of the specific image.

On the other hand, when considering from the user side, there is a case where only the favorite animation is desired to be viewed again in the list animation 22. Therefore, it is useful to make the rewind operation possible for the individual animation. The animation of the operation object is also reversed, and it can also be said that the user wants to look at the image.

Thus, the rewinding operation of the individual animations is made feasible, and the merchandise animation server 2 can make the display state shown in Fig. 12B available on the user terminal 5 with the rewinding operation.

For example, it is assumed that the rewinding operation of the animation MV5 is performed in the display of the list animation 22 of FIG. 12A. At this time, similarly to the highlighting operation of the animation MV5, as shown in FIG. 12B, the partial enlarged list animation 22B for the animation MV5 is displayed. Then, the reproduction progress position of the animation MV5 is changed to a position corresponding to the user's rewind operation amount.

Here, the other animations (MV1 to MV4, MV6 to MV9) are set to the pause state at the reproduction progress position at the time when the rewind operation is performed. The image in which the diagonal line is drawn in Fig. 12B indicates that the animation is stopped. That is, only the animation MV5 that reverts back to the operation object is animated from the regenerated progress position that is rewinded.

For the user, the animation that is to be re-viewed is enlarged, and other images are stopped, thereby making it easier to view the animation of the desired product.

In addition, in the state of FIG. 12B, the entire progress column 24 indicates the reproduction progress position of the pause point of the other image, and on the other hand, the progress line 46 is additionally displayed for the animation MV5, indicating that the reproduction progress position in the actual reproduction is can.

Further, in the partial enlarged list animation 22B of FIG. 12B, the rewinding operation or the forward operation can be performed for the animation MV5 by using the back button 42 or the forward button 43 (or other operation method). However, the forward operation in this state is until the pause point of other animations.

For example, the reproduction of the animation MV5 in the state of FIG. 12B is a pause point of the reproduction progress position before the first rewind operation, that is, other animations (MV1 to MV4, MV6 to MV9), and then returns to FIG. 12A. The state of the list animation 22 is displayed. In this case, the enlargement of the animation MV5 is ended, and the reproduction of other animations is also continued.

Further, in the state of Fig. 12B, the return button 45 is displayed to be released. When the release operation is performed by the return button 45 or other operation method, the state of the list animation 22 of Fig. 12A is returned even in the middle of the reverse reproduction.

With the above, the user can easily view only the favorite animation in the list animation 22.

Alternatively, the reproduction of the animation MV5 in the state of FIG. 12B is a pause point of the reproduction progress position before the first rewind operation, that is, other animations (MV1 to MV4, MV6 to MV9), as shown in FIG. 12C. The continuous display portion enlarges the list animation 22B. At this time, other animations Life is also continued. In other words, the user's rewinding operation of the animation is estimated to be an animation of the product being noticed, and therefore is set to the same state as that of FIG. 8C.

Further, the reproduction progress position corresponding to the animation MV5 is the same as the other animations, and the display of the progress column 46 is ended only for the specific animation shown in FIG. 12B.

<4. Processing example of product animation server>

The processing example of the product animation server 2 that displays the list animation 22 and the like on the user terminal 5 has been described above. The processing described in FIG. 13 to FIG. 17 is a processing executed by the product animation server 2 mainly by the functions of the list animation processing unit 2b and the operation information acquisition unit 2c.

FIG. 13 is a view showing a process required for providing a list animation by the product animation server 2.

The product animation server 2 performs monitoring of steps S100, S110, S120, and S130, and performs necessary processing in accordance with the monitoring result.

The product animation server 2 monitors the access of the web page 20 required by the user terminal 5 for the product introduction in step S100. When the access to the web page 20 is detected, the product animation server 2 performs the process of generating the list animation data in step S101, and transmits the web page data including the list animation 22 to the user terminal 5 in step S102. Processing.

At this stage, the product animation server 2 transmits image data including the list animation 22 before the start of reproduction as shown in FIG. 5A (still drawing) The data of the website) can be.

Further, in the case where the web page 20 is provided by the EC server 3, the web page access in step S100 becomes an image request corresponding to the instruction information (for example, an HTML tag) on the web page 20 provided by the EC server 3. . In this case, in step S202, the product animation server 2 may transmit image data (still picture data) of the list animation 22 before the start of reproduction, for example.

The list of animation data generated in step S101 is performed, for example, as shown in FIG. 14A.

In the step S200 of FIG. 14A, the product animation server 2 confirms whether or not the animation data for the list of the n product animation contents required for the list animation 22 displayed on the web page 20 has been generated.

If it has been generated, the process proceeds to step S201, and the product animation server 2 selects n (for example, nine) product animation contents MV1 to MV(n) included in the list animation 22, and reads them from the animation DB 7 and acquires them. The process illustrated in Figure 7 is then performed.

First, in step S202, the product animation server 2 sets the reference time Tref.

Then, from step S201-1 to step S201-n, the product animation server 2 sequentially adjusts the reproduction time length to the reference time Tref for the product animation contents MV1 to MV(n), and generates resolution conversion one by one. List of animation materials. That is, the processing illustrated in FIG. This completes the generation of the animation data for the list of step S101 of Fig. 13 .

Further, as described above, an animation for a list corresponding to the web page 20 The data system can be pre-generated. In other words, the product animation server 2 performs the processing of steps S201 to S203-n of FIG. 14A in advance, and stores the generated list animation data in the animation DB 7 for use.

When this processing is performed, in the step S200 of FIG. 14A, the animation data for the list of the n product animation contents has already been generated. In this case, the product animation server 2 may acquire the animation data for the list of the product animation contents MV1 to MV(n) from the animation DB 7 in step S204.

In the user terminal 5, as shown in FIG. 5A, the web page 20 is displayed in a state including the list animation 22 before the start of reproduction, as shown in FIG. 5A.

In step S110, the product animation server 2 monitors the operation of the reproduction start of the list animation 22 sent from the user terminal 5 displayed on the web page 20, that is, the operation of the reproduction button 23. When the reproduction start operation is detected, the product animation server 2 performs processing necessary for providing the list animation 22 in step S111.

In step S101, the list animation video 22 of the list of the product animation contents MV1 to MV(n) is used, and the list animation 22 in the reproduction state is supplied to the use of the above-described (method 1) or (method 2). Terminal 5. A list animation 22 of the reproduction state is displayed in the user terminal 5 as shown in FIG. 5C.

When the list animation 22 is started to be reproduced, the stop button 27 of FIG. 5C is operated, and when the operation of the reproduction button 23 of FIG. 5A is performed thereafter, the product animation server 2 proceeds from step S110 to step S111. List animation of reproduction state is provided. In this case, from the previous time It is only necessary to provide a list animation 22 of the reproduction state from the reproduction progress position when the button 27 is operated.

Incidentally, as described above, the animation reproduction can be automatically started on the user terminal 5 once the field of the list animation 22 in the web page 20 is displayed. In this case, the product animation server 2 may perform step S111 after step S102.

In step S120, the product animation server 2 monitors the operation information on the list animation 22 sent from the user terminal 5 reproduced by the list animation 22. Here, the above-mentioned emphasis operation, release operation, disposal operation, rewind operation, forward operation, or overall operation are monitored. The entire operation is an operation of the entire list animation 22, for example, the operation of the stop button 27 and the progress bar 24 shown in FIG. 5C and the like. Further, when the display area of the list animation 22 does not appear on the screen by the scroll bar 21, it is only necessary to recognize that the display area is the same as the operation of the stop button 22.

When any of the operation information is recorded on the measurement, the product animation server 2 proceeds to step S121 to perform the operation corresponding processing. The details of the operation corresponding processing are shown in Fig. 15A.

In step S301, the product animation server 2 determines whether or not the detected operation is the entire operation, and if it is the entire operation, the process proceeds to step S302 to perform processing corresponding to the entire operation.

For example, if the operation is stopped, the product animation server 2 stores the reproduction progress position at this point, and then stops the supply of the list animation 22.

When the change of the reproduction progress position (forward/reverse) is instructed by the operation of the progress bar 24, the process of providing the list animation 22 from the instructed reproduction progress position is performed.

When the detected operation is not the entire operation, that is, the operation of the individual animation in the list animation 22, the product animation server 2 confirms the operation contents in steps S310, S320, S330, S340, and S350.

When the emphasis operation information for specifying an animation MV(x) is transmitted from the user terminal 5, the processing of the product animation server 2 is performed in order to perform the highlight display of the animation MV(x) on the user terminal 5. The process proceeds from step S310 to S311. In addition, "MV(x)" refers to an animation of a user's operation object among "MV1" to "MV(n)".

In addition, in FIG. 15A, an example in which the partial enlarged list animation 22B shown in FIG. 8C is highlighted is displayed. The process of step S311 is shown in Fig. 14B.

In step S250 of FIG. 14B, the product animation server 2 acquires and stores information on the current reproduction progress position of the list animation 22 in the user terminal 5 of the transmission source of the operation. Further, the information of the reproduction progress position is transmitted from the user terminal 5 together with the emphasis operation.

In the step S251, the product animation server 2 confirms whether or not the animation data for the list of the n product animation contents is required for the partial enlargement list animation 22B in which the animation MV (x) is enlarged.

If it has been generated, the process proceeds to step S252, and the product animation server 2 sets the original reproduction time length of the animation MV(x) of the emphasis object as the reference time Tref. The original reproduction time length is a reproduction time length which is not the state of the reproduction time that has been converted into the animation data for the list, but is the state of being created as the product animation content.

Then, from step S253-1 to step S253-n, the product animation server 2 sequentially adjusts the reproduction time length to the reference time Tref (that is, the animation MV(x) for the product animation contents MV1 to MV(n). The reproduction time length is used, and the animation data for the list of resolution conversion is generated one by one. That is, the processing illustrated in FIG.

In addition, in this case, the animation MV (x) is subjected to the resolution conversion in the comparative large segmentation field with respect to the original animation data, and the reproduction time length is uniformized and matched for each animation system other than the animation MV (x). Compare the resolution conversion of small segmentation fields.

As described above, the list required for the partial enlarged list animation 22B of the step S311 of FIG. 15A is generated by the animation data.

In addition, as described above, the animation data for the list required for partially expanding the list animation 22B may be generated in advance. In other words, when the animation animation server 2 emphasizes each of the animations MV1 to MV(n), the processing of steps S252 to S253-n of FIG. 14B is performed in advance, and each of the generated cases is generated. The list is animated and the memory is reserved in the animation DB7.

When this processing is performed, the animation is emphasized in step S251 of FIG. 14B. The animation data of the list of n product animation contents at the time of MV (x) has already been generated. In this case, the product animation server 2 may acquire the animation data for the list of the product animation contents MV1 to MV(n) when the animation MV (x) is emphasized from the animation DB 7 in step S254.

Next, in step S312 of FIG. 15A, the provision processing of the partial enlarged list animation 22B from the reproduction progress position memorized in the previous step S250 is performed using the animation data for the list prepared in step S311. 1) or (method 2). As a result, in the user terminal 5, as shown in FIG. 8C, the partial enlarged list animation 22B from the subsequent reproduction progress position is displayed.

Further, the processing when the individual animation 22A of the animation MV(x) shown in FIG. 8B is displayed corresponding to the emphasis operation for the animation MV(x) is shown in FIG. 15B. In this case, the product animation server 2 proceeds from step S310 to step S314 in response to the detection of the emphasis operation, and acquires the current playback progress position of the list animation 22 in the user terminal 5 of the transmission source of the emphasized operation. Information and remember. Then, in step S315, animation supply of the animation MV(x) of the emphasized operation object from the recorded reproduction progress position is performed. In this case, the original animation material as the product animation content MV(x) may be directly sent from the reproduction progress position stored in step S314. Thereby, the individual animation 22A as shown in FIG. 8B is displayed in the user terminal 5.

The product animation server 2 monitors the release operation in step S320 of Fig. 15A.

In the detection of the release button 45 from the user terminal 5, etc. When the release operation information of the adjustment state is transmitted, the product animation server 2 proceeds from step S320 of FIG. 15A to S321. First, in step S321, it is confirmed whether or not it is currently highlighted (in the provision of the individual animation 22A or the partial enlarged list animation 22B). If the display is not highlighted, the release operation is considered invalid and the process is terminated.

In the case of the highlight display, the product animation server 2 proceeds to step S322 to acquire and memorize the current reproduction progress position of the individual animation 22A or the partial enlargement list animation 22B. Then, in step S323, the product animation server 2 performs a process of displaying the normal list animation 22 on the user terminal 5 from the stored reproduction progress position. In other words, the list of animations 22 required for the normal list animation 22 used before the start of the display is emphasized, and the list animation 22 from the reproduction progress position stored in step S322 is provided (method 1). Or (method 2).

The display on the user terminal 5 is returned from the state of FIG. 8b or FIG. 8C to the state of reproduction of the list animation 22 of FIG. 8A.

The product animation server 2 monitors the discarding operation in step S330 of Fig. 15A.

When the disposal operation information for the specific animation MV(x) caused by the close button 47 or the like transmitted from the user terminal 5 is detected, the product animation server 2 proceeds from step S330 to step S331. The process of step S331 is shown in FIG.

First, in step S401 of Fig. 16, the product animation server 2 acquires and reproduces the reproduction progress position of the current list animation 22.

In step S402, the product animation server 2 determines whether or not the number of animations displayed in the list animation 22 is the number of fields to be changed in accordance with the processing of the current disposal operation. For example, in the case of the example illustrated in FIG. 10, the number of displayed animations is "6", "4", "2", and "1", and it is determined that the number of field division patterns is to be changed. This is, for example, in the web page 20, it is not necessary to waste the list of animation display fields and allocate each animation, and at the same time, the number of fields of each animation is enlarged.

When the number of non-displayed animations is to change the number of field division patterns, the product animation server 2 proceeds to step S403, and replaces the field of the target animation MV(x) with the interrupted image, and performs the list animation 22 Provide processing.

For example, in the case of the above description (the technique 1), the list of the animation MV (x) of the interrupted object is replaced with the animation data without the image data. Then, the synthesized animation material in which the video data is not combined with the animation data other than the animation MV (x) is generated, and is transmitted to the user terminal 5 from the reproduction progress position stored in step S401.

In the case of the above-mentioned recording (the technique 2), the animation of the interrupted object MV (x) is replaced with the animation data without the image data. Then, the animation data of the list other than the video data and the animation MV (x) are transmitted to the user terminal 5 from the reproduction progress position stored in step S401. The field of display as no image data specifies the field of animation MV(x).

By this processing, the display state on the user terminal 5 is a slave example. The state of FIG. 10A becomes the state of FIG. 10B.

On the other hand, if it is determined in step S402 that the number of displayed animations is the number of fields to be changed, that is, for example, any of "6", "4", "2", and "1", then the product animation server The 2 series proceeds to step S410 to first define the animation of the display object. For example, when the state of FIG. 10C is changed to the state of FIG. 10D, the animations to be displayed are the animations MV2, MV4, MV5, MV6, MV8, and MV9 that are not subjected to the discarding operation.

Then, in step S411, the product animation server 2 generates animation data for the list in which the resolution is adjusted in accordance with the number of the animations of the display object. For example, when the state of FIG. 10D is changed to the state of FIG. 10D, a list of animation data for converting each of the animations MV1 to MV9 into a resolution corresponding to the 1/9 size of the field of the list animation 22 is used. In the animation, the animation data of each of the animations MV2, MV4, MV5, MV6, MV8, and MV9 is converted into a list of animation data corresponding to the resolution of the 1/6 size of the field of the list animation 22.

Then, in step S412, the product animation server 2 performs the supply processing of the list animation 22 in which the field division mode is changed using the generated list animation data.

For example, in the case of the above-described method (the technique 1), the synthesized animation data for synthesizing the list of animation data generated by the animation of the display object is generated, and is transmitted to the user terminal 5 from the reproduction progress position stored in step S401. .

In the case of the above (method 2), regarding the display object The list animation data generated by the animation is transmitted to the user terminal 5 from the reproduction progress position stored in step S401.

By this processing, the list animation 22 on the user terminal 5 is in a state in which the field division pattern has been changed.

In addition, although the resolution conversion in step S411 is performed, the product animation server 2 may also generate a list of animation data that is subjected to resolution conversion in accordance with various field division patterns of the respective animations MV1 to MV(n). , remembered in, for example, animation DB7.

In this case, the processing of the step S411 is a process of acquiring the animation data for the list in which the resolution is converted in accordance with the field segmentation pattern for each of the animations of the display object, and the image data is acquired from the animation DB 7.

The product animation server 2 monitors the rewind operation in step S340 of Fig. 15A.

When it is detected that the rewind operation information for the animation MV(x) is transmitted from the user terminal 5, the product animation server 2 proceeds from step S340 of FIG. 15A to S341. The process of step S341 is shown in FIG.

First, in step S501 of FIG. 17, the product animation server 2 acquires and reproduces the reproduction progress position of the current list animation 22.

In step S502, the product animation server 2 confirms whether or not the animation data for the list corresponding to the rewind operation has been generated for the animation MV(x) of the current rewind operation target. The animation data for the list corresponding to the rewind operation is, for example, an animation material that is reproduced at a single speed of the animation MV (x), and is enlarged and displayed as a partial enlarged list animation 22B. The animation data of the resolution at the time. Therefore, in the past, when the partial enlargement list animation 22B was displayed by the emphasis operation of the animation MV (x), or the list animation data required for the highlight display of the animation MV (x) was prepared in advance, At this point, it is not necessary to make an animation data for the list.

Then, the product animation server 2 retrieves the animation MV (x) of the operation target, and if the list animation data corresponding to the rewind operation has been generated, it is acquired from, for example, the animation DB 7 in step S504.

When the animation MV (x) of the operation target is not already generated, the product animation server 2 generates the animation data for the list corresponding to the rewind operation in step S503. In this case, the resolution conversion may be performed on the animation data of the 1x speed of the animation MV (x), that is, the animation data of the original product animation content.

Next, in step S505, the product animation server 2 prepares a pause image for each animation other than the operation target. Specifically, the frame at the current reproduction progress position is extracted for each animation, and the resolution can be adjusted in accordance with the display size.

In step S505, the product animation server 2 performs a process of supplying the target animation MV(x) to the user terminal 5 from the list animation 22 that has been set to be animated from the reproduction progress position corresponding to the operation.

For example, in the case of the above-mentioned method (1), the synthesized animation data corresponding to the rewind operation for the animation of the rewind operation target and the still image data of the other animation are combined. It is sent to the user terminal 5 from the reproduction progress position designated by the rewind operation.

In the case of the above-mentioned remarks (the technique 2), the list of animation data corresponding to the rewind operation for rewinding the operation target is transmitted from the reproduction progress position designated by the rewind operation to the user terminal. 5, and the still image data of other animations is sent to the user terminal 5.

By this processing, for example, the display of the list animation 22 corresponding to the rewind operation shown in FIG. 12B is performed in the user terminal 5.

In response to the rewind operation, while the animation MV (x) is being reproduced, the product animation server 2 performs the monitoring processing of steps S510 to S513.

When the release operation by the return button 45 or the like is detected during the rewinding regeneration as shown in FIG. 12B, the product animation server 2 proceeds from step S510 to step S515, and continues from the reproduction progress position memorized in step S501. The usual list animation 22 is provided. That is, returning to the state of FIG. 12A, each of the animations MV1 to MV(n) is set to the reproduction state.

In addition, when the rewinding reproduction system of the detection animation MV(x) advances and reaches the reproduction progress position stored in step S501, the product animation server 2 proceeds to step S515 and continues reproduction from the reproduction. The list animation 22 provided from the progress position.

Further, when the product animation server 2 detects the rewind operation during the rewinding of the animation MV (x), the process proceeds from step S512 to step S505, and the reproduction progress position specified by the rewind operation is executed. The display of the animation MV (x).

Further, when the product animation server 2 detects the forward operation during the rewinding of the animation MV (x), the process proceeds from step S513 to step S514, and the animation MV from the reproduction progress position designated by the forward operation is executed. (x) display. However, the forward operation at this time is limited to the reproduction progress position memorized in step S501. When the migration to the reproduction progress position is instructed by the forward operation, the processing of the product animation server 2 proceeds from step S511 to step S515, and the provision of the normal list animation 22 is continued.

Further, in Fig. 17, although an example of rewinding reproduction in the form of a partially enlarged list animation 22B as shown in Fig. 12B is exemplified, it is also possible to consider an animation MV in response to the rewind operation of the animation MV(x). A separate animation 22A of (x) is displayed to perform rewind regeneration.

In this case, the original animation data of the animation MV1 is used, and the animation data from the reproduction progress position is transmitted to the user terminal 5 in response to the operation. In the rewinding regeneration, the same processing as in steps S510 to S515 may be performed.

Returning to Fig. 13, the product animation server 2 monitors the web page migration operation or the end state caused by the migration button 44 in step S130.

When the operation of the migration button 44 is detected, the link destination information set for the animation MV(x) is supplied to the EC server 3 in step S131 to perform web page migration. In the user terminal 5, the migration of the product web page or the product web page of the product is performed.

When the display end state of the list animation 22 is detected, for example, the end of the web page 20 or the end of the browser, the end is performed in step S131. Reason.

<5. Summary and Modifications>

As described above, the product animation server 2 of the present embodiment first homogenizes the reproduction time length for each of the plurality of product animation contents (animation MV1 to MV(n)) and generates it for use in the field. The necessary animation data for the list is displayed at the same time (see FIG. 7B). In addition, the list animation processing unit 2b is configured to perform a process of displaying the list animation 22 (see FIG. 5) of the product animation content based on the generated animation data of the plurality of albums in the user terminal 5 (external terminal) (S111). . Further, the product animation server 2 includes an operation information acquisition unit 2c that acquires predetermined operation information by the user terminal 5 that the list animation 22 is being displayed. When the operation information acquisition unit 2c acquires the emphasis operation information indicating the highlight display of the specific product animation content (the animation MV(x)) in the list animation 22, the list animation processing unit 2b performs the product animation for highlighting the operation target. The content is an animation that has been highlighted (see FIGS. 8(b) and 8(c)), and is displayed on the processing of the user terminal 5 that emphasizes the transmission source of the operation information (S310, S311, S312).

First, the list animation 22 that simultaneously displays the plurality of product animation contents in the field is displayed by the user terminal 5, and the user of the user terminal 5 can simultaneously browse the animations of most of the products, and can be animated by the animation. And efficiently find products of interest.

Then, if the user is interested in a certain product, The drawing MV (x) performs an emphasis operation, and the animation is highlighted in a manner of a single animation 22A or a partial enlarged list animation 22B. Therefore, it is possible for the user to provide an environment in which the animation can be viewed in detail for the desired product.

Therefore, it can be seen from the above that the viewing user can view the plural animations with good appearance, and can efficiently introduce a plurality of products by animation, and can provide an environment in which the user can view the products in detail. Thereby, the selection of the products of interest to the user, or the grasp of the product content can be made more efficient and easy, and the e-commerce transaction can be further activated.

In addition, since the list animation 22 is processed and displayed using the animation data for the list in which the reproduction time length is equalized, the animations MV1 to MV(n) of the list animation 22 are simultaneously started to be reproduced and ended slightly at the same time. . In this way, there will be no part of the animation on the way, or the end of the animation will return to the beginning and continue to regenerate. Therefore, the list animation itself can be made beautiful.

In addition, the animation of the product having a long reproduction time of the original product animation content is not reproduced until the last state, and the list animation of each product can be introduced fairly. With the different products, some introduction animations take time, and there are also a short time. The length of the reproduction time of the product animation content is various, but by the end of the list at any time, it can be imagined that the production can be suppressed. Long-term product animation content.

Furthermore, the animation data will be used to make the reproduction time length uniform, so as not to reproduce the animation content of the product being produced. The length of time is limited to a fixed value for the convenience of the list display. Thereby, it is possible to promote the animation content with a certain degree of freedom of reproduction time for each product.

In addition, the uniformization of the reproduction time length means that each animation is set to slightly coincide with the reference time Tref in the embodiment. Therefore, the so-called "homogenization" is not necessarily consistent in the units of time, minute, second, and frame. When the animations MV1 to MV(n) are simultaneously reproduced on the list animation 22, the viewer can feel a slight uniformity within the range of the reproduction time length at the same time, which is called "homogenization". . Therefore, even if there is an error of about 1 to 2 seconds in each animation MV1~MV(n), it is said to have been homogenized.

In addition, in the list animation 22, a part of the animations are in a high-speed reproduction state, and a part of the animations are in a low-speed reproduction state, but this is only a product introduction animation, and it is a list. Therefore, even if the speed of each of them is different, it will not cause problems.

In addition, since the product introduction animation is targeted, even if there is a change in the reproduction speed of the list animation 22, the user does not feel inconvenience.

In the product animation server 2 of the embodiment, when the operation information acquisition unit 2c acquires the release operation information for the highlight display of the specific animation MV(x) in the list animation 22, the list animation processing unit 2b performs the process. The processing of the user terminal 5 in which the list animation 22 in which the highlight display has been released is displayed on the transmission source of the release operation information (S320) ~S323).

That is, the user performs a release operation on the animation that was once emphasized with emphasis on the operation, and returns to the display of the list animation that is not highlighted. In this way, the user can easily select an emphasis animation and a normal list animation while viewing, and the product selection can be facilitated.

In the product animation server 2 of the embodiment, when the operation information acquisition unit 2c obtains the disposal operation information for disposing the specific animation MV(x) in the list animation 22, the list animation processing unit 2b The process of displaying the list animation 22 (see FIGS. 10 and 11 ) in which the display of the animation MV (x) of the disposal operation object has been interrupted is displayed on the user terminal 5 of the transmission source of the disposal operation target (S331, S401). ~S412).

In the list animation 22, the user who has been abandoned by the user interrupts the display, and the animation of the product of interest to the user can be gradually filtered out. In other words, the user can view the list animation 22 in which only the favorite products are left, or the state in which they are easy to view, by interrupting the reproduction of the animation of the items of interest. Thereby, the user's product selection can be facilitated.

In this case, the list animation 22 in which the animation MV (x) of the operation object is interrupted is set to be a list animation 22 in which the field of the product animation content of the disposal operation object is once displayed in the animation non-display state. (Refer to FIG. 10B, FIG. 10C, etc.). For example, it is set to have no image, or only a specific reproduction interrupt flag, an image of this document, or the like.

Then, the list animation processing unit 2b is made to comply with the list animation 22 The list animation 22 (see FIGS. 10D, 10E, and the like) in which the field division mode has been changed to the number of fields in which the animation is not displayed is displayed on the user terminal 5 (S410 to S412).

The number of animations that are being reproduced on the list animation 22 with the discarding operation is gradually reduced, and the aspect of the domain segmentation is gradually changed, whereby the reproduced animation can be displayed in a wider field. . Therefore, it is possible to provide the user with a state in which it is easy to view an animation of a product that has not been disposed of.

Further, in the product animation server 2 of the embodiment, the operation information acquisition unit 2c obtains an instruction to invert the reproduction position of the specific animation MV(x) in the list animation 22 to the front of the current reproduction position. When the operation information is returned, the list animation processing unit 2b changes the reproduction progress position of the animation MV (x) of the operation target, and sets the animation of the animation other than the operation target to the list animation 22 of the playback pause state. The user terminal 5 (S341, S501 to S505) of the source of the communication of the rewind operation information is displayed.

Since the reproduction time of each animation system displayed in the list animation 22 is uniformized, it is not possible to end at the same time when returning to the reproduction position of the specific animation. Therefore, when returning to the reproduction progress position of the specific animation, the other animations are set to the pause state, whereby the reproduction progress position can be resolved with each animation, and the list animation 22 with good appearance can be maintained.

In addition, the animation of the operation object is an animation that the user particularly wants to revisit. Therefore, when re-viewing from the rewinded position, other animations are stopped, thereby enabling the user to watch the animation in the rewinding status.

In addition, the animation MV(x) that the user has performed the rewind operation is estimated to be an animation of interest to the user. Therefore, when the animation MV(x) of the rewinding operation object is reproduced from the rewinding progress position as the operation is performed, it is preferable to highlight the animation. In the embodiment, the animation in the rewinding reproduction is highlighted as a partial enlarged list animation 22B (see FIG. 12B). Thereby, the user can easily confirm the animation content.

Further, the list animation processing unit 2b is a list animation 22 in which the playback progress position of the animation MV (x) which is the target of the rewind operation is after the playback progress position in which the animation other than the rewind operation target has been set to the playback pause. The list animation 22 in which the reproduction of the product animation content other than the operation target is resumed is displayed (S511, S515).

When the reproduction position of the animation MV (x) of the operation target is reached at the pause position of the other animation, the reproduction of the other animation is continued, and the animations displayed in the list animation 22 can be simultaneously reproduced. The reproduction progress position of each of the animations MV1 to MV(n) may not be shifted on the list animation 22 due to the influence of the rewind operation.

In this case, as shown in FIG. 12A, the normal list animation 22 may be returned. However, as shown in FIG. 12C, the partial enlargement list animation 22B may be maintained. The animation MV(x) that the user has performed the rewind operation is estimated to be an animation that the user is interested in, so the continuous emphasis display is also considered to be appropriate.

In the product animation server 2 of the embodiment, the animation processing unit 2b is an animation (the individual animation 22A or the partial enlarged list animation 22B) that emphasizes the operation target animation MV (x), and is set as the emphasis operation. The product animation content of the object is an animation that is reproduced at 1x speed (S252~S253-n, S254).

The user performs an animated MV(x) that emphasizes the operation, and is an animation of the item of interest to the user. This animation is processed by the uniformization processing of the reproduction time length, and is sometimes reproduced at a lower speed or higher speed than the original reproduction speed on the list animation 22. Therefore, when highlighted, it is reproduced at the original reproduction speed (1x speed) of the animation to allow the user to view the original animation. Thereby, the user can be provided with an animation in which the contents of the product are introduced in an optimum reproduction state.

In the embodiment, the animation in which the animation MV (x) of the operation target is highlighted is emphasized, and the animation MV (x) that emphasizes the operation target is larger than other animations in the list animation. An example in which the size is displayed and the list animation 22B is enlarged.

As an emphasis display, for example, the individual animation 22A is not included in the list, but the list state may be maintained by partially expanding the list animation 22B. This keeps the user's attention to other animations.

On the other hand, if it is considered to make it look at the animation that emphasizes the operation, it is appropriate to set the individual animation 22A.

It is also conceivable that when the operation is emphasized, it is necessary to set a part of the enlarged list animation 22B or a separate animation 22A, which is arbitrarily selectable by the user.

The configuration or processing of the present invention is not limited to the example of the embodiment. Various variants can be considered.

As an example of the emphasized display, it is also intended to be in addition to the partial enlarged list animation 22B and the individual animation 22A. For example, it is possible to maintain a high-definition display, a high-brightness display, and a color display of an animation that emphasizes the operation target, and to display other animations in low brightness, black and white, for example, while maintaining the same nine-divided state as the normal list animation 22. Display and so on. It is also conceivable to display a frame around the animation that emphasizes the operation object. That is, as long as the specific animation can be made more conspicuous than other animations, no matter what the aspect is.

It also makes it possible to advance the operation of a particular animation MV(x). In this case, when the list animation 22 or the partial enlargement animation 22B is set, it is preferable that the animation other than the specific animation MV (x) advances the reproduction progress position similarly to the animation MV (x). At this level, the advancement operation of the specific animation MV(x) is made to advance the reproduction progress position of all the animations in the same manner as the advance operation to the progress column 24.

However, when the entire progress operation of the progress bar 24 is used, for example, the normal list animation 22 that is not highlighted is kept in the original state, and the reproduction progress position of each of the animations MV1 to MV(n) is advanced. In the forward operation of the animation MV (x), the playback progress position of each of the animations MV1 to MV(n) is advanced in a state in which the partial animation of the animation MV (x) is enlarged. With such a difference.

The list animation of the present invention is related to the product. The introduction (also includes the service) or the animation content of the advertisement, but it can also be applied to other types of animation content.

However, in the product animation content, the length of the reproduction time is relatively short, and there is no difference in the length of the reproduction time between the animations. Therefore, the list animation realized by the present invention is easy to become a list in which each animation is easy to view.

<6. Program and Memory Media>

The program of the embodiment is a program executed by the information processing device (CPU or the like) for the processing of the list animation processing unit 2b or the operation information acquisition unit 2c in the product animation server 2.

The program of the embodiment is a program for causing the information processing device to execute: a list animation processing program for each of the plurality of product animation contents, first equalizing the reproduction time length and then generating the field segmentation In addition, the list animation for the list is displayed at the same time, and the list animation 22 of the product animation content based on the generated animation data of the plurality of albums is displayed on the user terminal 5 (external terminal); The acquisition program acquires the predetermined operation information of the user terminal 5 that is being displayed by the list animation 22, and the highlight animation processing program acquires the specific product animation content in the instruction list animation 22 in the operation information acquisition program. When the emphasis information of the MV (x) is emphasized, the animation of the product animation that emphasizes the operation target is highlighted (the individual animation 22A, the partial enlarged list animation 22B, etc.) is displayed on the emphasized operation information. From the source of the user terminal 5 Reason.

With such a program, the above-described information processing apparatus as the product animation server 2 can be realized.

Further, such a program can be pre-stored in an HDD as a memory medium built in a device such as a computer device, or in a ROM in a microcomputer having a CPU. Alternatively, it may be temporarily or permanently stored (memorized) in a removable memory medium such as a semiconductor memory, a memory card, a compact disc, a magneto-optical disk, or a magnetic disk. Moreover, such a removable memory medium can be provided by means of a so-called packaged software.

Moreover, such a program can be downloaded from a downloadable website through a network such as a LAN or an Internet, in addition to being installed from a removable memory medium to a personal computer or the like.

Claims (10)

An information processing device includes a list animation processing unit that equalizes the length of the reproduction time for each of the plurality of product animation contents, and generates an animation for the list to be displayed simultaneously for the field division. In the data, the list animation of the product animation content based on the generated animation data is displayed on the external terminal; and the operation information acquisition unit obtains the settings of the external terminal that the list animation is being displayed. When the operation information acquisition unit obtains the emphasis operation information indicating the highlight display of the specific product animation content in the list animation, the pre-recorded animation processing unit performs so that the product animation content of the operation target is emphasized. The highlighted animation is displayed in the processing of the external terminal that emphasizes the source of the communication of the operation information. The information processing device according to claim 1, wherein when the pre-recording operation information acquisition unit acquires the release operation information for releasing the highlight display of the specific product animation content in the list animation, the pre-recorded animation processing unit performs The list animation in which the highlight display of the product animation content is released is displayed in the external terminal of the source of the transmission of the pre-release operation information. The information processing device of claim 1 or claim 2, wherein the pre-record operation information acquisition unit acquires a specific one in the list animation When the display of the product animation content is set as the discarded disposal operation information, the list animation processing unit performs the list animation in which the display of the product animation content of the disposal operation object is interrupted, and is displayed in the communication source of the pre-recording operation information. Processing of external terminals. The information processing device according to claim 3, wherein the list animation in which the display of the product animation content of the disposal operation object is interrupted is set such that the field of the product animation content in which the operation target is once disposed is set as an animation non-display The list animation of the state is displayed on the external terminal in accordance with the number of fields in which the animation is not displayed in the list animation. deal with. The information processing device according to claim 1, wherein the pre-recording operation information acquisition unit acquires a rewind operation instructing to revert the reproduction position of the specific product animation content in the list animation to the front of the current reproduction position. In the case of the information, the animation processing unit of the pre-recording list is displayed, and the reproduction progress position of the product animation content of the reversing operation target is changed, and the list animation of the product animation content other than the reversing operation target is set to the reproduction pause state, and is displayed. The processing of the external terminal of the source of the communication of the operation information is reversed. The information processing device according to claim 5, wherein the pre-recording animation processing unit is configured such that the reproduction progress position of the product animation content that is the object of the rewind operation is that the product animation content other than the rewind operation target has been reached. The list animation after the reproduction progress position is the reproduction of the product animation other than the operation target The process of displaying a list animation in a state where the reproduction is continued. The information processing device according to the first aspect of the present invention, wherein the product animation content that emphasizes the operation target is an animation that is highlighted, and that the product animation content that emphasizes the operation target is reproduced at 1x speed. Animation. The information processing device according to claim 1, wherein the animation that emphasizes the product animation content of the operation target is highlighted, and the product animation content that emphasizes the operation target is more than the other product animation content in the list animation. A list animation that is displayed in a large size. An information processing method is an information processing method executed by an information processing device, comprising: a list animation processing step of equalizing the length of the reproduction time for each of the plurality of product animation contents and then generating the same When the field is divided and the required animation data for the list is displayed, the list animation of the product animation content based on the generated animation data of the plurality of lists is displayed on the external terminal; and the operation information acquisition step is performed. The operation information obtained by the external terminal in which the list animation is being displayed is acquired; and the emphasis animation processing step is obtained by the highlighted operation information indicating the highlight display of the specific product animation content in the list animation in the pre-record operation information acquisition step. At this time, an animation for emphasizing the product animation content of the operation target is highlighted, and is displayed on the external terminal of the communication source that emphasizes the operation information. A memory medium is a program that is programmed to cause an information processing device to execute: a list animation program, which is to homogenize the length of the reproduction time for each of the plurality of product animation contents and then generate the field for segmentation. The list animation for the list is displayed at the same time, and the list animation of the product animation content based on the generated animation data is displayed on the external terminal; and the operation information acquisition program acquires the list animation. The predetermined operation information by the external terminal to be displayed; and the emphasized animation processing program are performed when the emphasized operation information indicating the highlight display of the specific product animation content in the list animation is obtained in the pre-record operation information acquisition program. The product animation content that emphasizes the operation target is an animation that has been highlighted, and is displayed in an external terminal that emphasizes the source of the communication of the operation information.