TWI479914B - Portable advertisement communication system - Google Patents

Portable advertisement communication system Download PDF

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TWI479914B
TWI479914B TW102106923A TW102106923A TWI479914B TW I479914 B TWI479914 B TW I479914B TW 102106923 A TW102106923 A TW 102106923A TW 102106923 A TW102106923 A TW 102106923A TW I479914 B TWI479914 B TW I479914B
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module
signal
communication system
authentication
mobile advertising
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TW102106923A
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TW201434329A (en
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Wen Chung Pu
Yong Siang Hong
Mei Ling Huang
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Nat Univ Chin Yi Technology
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Description

移動廣告傳訊系統Mobile advertising system

本發明是有關於一種傳訊系統,特別是一種可移動廣告傳訊系統。The invention relates to a communication system, in particular to a mobile advertising communication system.

由於人們喜愛嚐鮮,商品的開發周期因此逐漸縮短,對於新商品的行銷,必須在短期間利用廣告媒體增加其曝光率,以引起消費者的注意,故商品廣告常常是攸關於商品是否能順利銷售的重要關鍵,也因廣告佔有如此舉足輕重的地位,所以廣告的形式亦有各種不同之類型顯現。Since people love early adopters, the development cycle of goods is gradually shortened. For the marketing of new products, it is necessary to use advertising media to increase their exposure rate in a short period of time to attract the attention of consumers. Therefore, product advertisements are often about whether products can be sold smoothly. The important key is also because advertising has such a pivotal position, so the forms of advertising also appear in different types.

隨著科技之快速發展,廣告看板也由傳統布幕式轉變為電子式廣告看板,而電子式廣告看板之優勢除可動態播放影像外,同時更具有一定的廣告資料儲存空間,可儲存多筆廣告資料,再以輪播之方式顯示廣告,以達到高經濟效益且不單調外,兼具同時聲光效果更能引起更多人注意。With the rapid development of technology, advertising billboards have also changed from traditional curtains to electronic billboards. The advantages of electronic billboards, in addition to dynamic video playback, also have a certain amount of advertising data storage space, can store multiple Advertising materials, and then display advertisements in the form of carousel, in order to achieve high economic efficiency and not monotonous, and the simultaneous sound and light effect can attract more people's attention.

然而,習知之電子廣告看板雖可顯示複數個廣告資訊,但在更換廣告資訊時,則需以人力將新的廣告資訊攜帶至各個電子廣告看板處進行更新顯示資料,如此將造成人力、時間的浪費;此外,現在雖有部份利用GSM、WIFI等系統進行遠端更新,但由於使用GSM系統時需設有固定的門號,而使用WiFi系統時則需設定固定IP,如此將造成消耗過多電話門號或IP位置資源。However, although the electronic advertisement billboard can display a plurality of advertisement information, when the advertisement information is replaced, the new advertisement information needs to be carried to the electronic advertisement billboards to update and display the information, which will cause manpower and time. Waste; in addition, although some use GSM, WIFI and other systems for remote update, but need to have a fixed door number when using the GSM system, but need to set a fixed IP when using the WiFi system, this will cause excessive consumption Telephone number or IP location resource.

因此,本發明之目的,是在提供一種移動廣告傳訊系統,其透過該移動廣告傳訊系統可使訊號傳輸上更為快速、方便,以及有效降低更新廣告所需之人力等成本與IP位 置、電話門號等資源。Accordingly, it is an object of the present invention to provide a mobile advertising communication system through which the mobile communication system can make signal transmission faster and more convenient, and effectively reduce the cost and IP address required for updating an advertisement. Resources such as settings and telephone numbers.

於是,本發明移動廣告傳訊系統,其包含有一系統管理裝置,以及複數可相互傳輸訊號之傳顯裝置;其中,該系統管理裝置包括有一認證模組,以及一可與該認證模組連接且將訊號傳收之傳訊模組;另,該每一傳顯裝置包括有一可傳/收訊號之傳播模組,一連接該傳播模組之儲取控制模組,以及一連接該儲取控制模組之廣告模組;是以,該系統管理裝置及相互鄰近之傳顯裝置將可互相進行訊號接收與傳送,進而形成一傳播網路,故該訊號提供者可透過該認證模組認證後,即可藉由該系統管理裝置或該其一傳顯裝置進行廣告訊號發送,並得指定到特定之傳顯裝置上,進行廣告播放,進而快速、方便提供該傳顯裝置所播放之廣告內容或更新,除可降低更新廣告內容所需之時間、人力成本外;當然,更可適時增設有複數接控裝置,同時該接控裝置設置於電器產品上,使得訊號提供者亦可透過該傳播網路而遠端控制該電器產品。Therefore, the mobile advertising communication system of the present invention comprises a system management device and a plurality of display devices capable of mutually transmitting signals; wherein the system management device comprises an authentication module, and a system can be connected to the authentication module and The transmission module of the signal transmission; in addition, each of the transmission devices includes a transmission module capable of transmitting/receiving signals, a storage control module connected to the propagation module, and a connection control module The advertising module is such that the system management device and the adjacent display device can receive and transmit signals to each other to form a propagation network, so that the signal provider can be authenticated by the authentication module. The advertisement signal transmission may be performed by the system management device or the one of the transmission devices, and may be assigned to a specific transmission device to perform advertisement playback, thereby providing the advertisement content or update played by the display device quickly and conveniently. In addition to reducing the time and labor cost required to update the advertising content; of course, it is also possible to add a plurality of control devices at the same time, and the control device is set in the electricity In the product, the signal provider can also remotely control the electrical product through the propagation network.

3‧‧‧移動廣告傳訊系統3‧‧‧Mobile advertising communication system

31‧‧‧系統管理裝置31‧‧‧System Management Device

311‧‧‧認證模組311‧‧‧Certificate Module

312‧‧‧傳訊模組312‧‧‧Communication module

32‧‧‧傳顯裝置32‧‧‧Transmission device

321‧‧‧傳播模組321‧‧‧Communication module

322‧‧‧儲取控制模組322‧‧‧Storage Control Module

323‧‧‧廣告模組323‧‧‧Advertising Module

3211‧‧‧儲存單元3211‧‧‧ storage unit

3212‧‧‧比對單元3212‧‧‧ comparison unit

33‧‧‧接控裝置33‧‧‧Control device

34‧‧‧媒介軟體34‧‧‧Media software

圖1為本發明第一較佳實施例之傳播架構示意圖。1 is a schematic diagram of a propagation architecture of a first preferred embodiment of the present invention.

圖2為本發明第一較佳實施例之系統方塊圖。2 is a block diagram of a system in accordance with a first preferred embodiment of the present invention.

圖3為本發明第一較佳實施例之廣告商向系統管理裝置申請使用之流程圖。3 is a flow chart of an application for use by an advertiser to a system management device according to a first preferred embodiment of the present invention.

圖4為本發明第一較佳實施例之系統管理裝置動作流程圖。4 is a flow chart showing the operation of the system management apparatus according to the first preferred embodiment of the present invention.

圖5為本發明第一較佳實施例之廣告商發送廣告訊號之流程圖。FIG. 5 is a flow chart of an advertisement signal sent by an advertiser according to a first preferred embodiment of the present invention.

圖6為本發明第一較佳實施例之傳顯裝置之動作流程圖。FIG. 6 is a flow chart showing the operation of the display device according to the first preferred embodiment of the present invention.

圖7為本發明第二較佳實施例之傳播架構示意圖。FIG. 7 is a schematic diagram of a propagation architecture of a second preferred embodiment of the present invention.

圖8為本發明第二較佳實施例之系統方塊圖。Figure 8 is a block diagram of a system in accordance with a second preferred embodiment of the present invention.

圖9為本發明第二較佳實施例之接控裝置動作流程圖。FIG. 9 is a flow chart showing the operation of the control device according to the second preferred embodiment of the present invention.

有關本發明之前述及其他技術內容、特點與功效,在以下配合參考圖式之較佳實施例的詳細說明中,將可清楚的明白。The above and other technical contents, features, and advantages of the present invention will become apparent from the Detailed Description of the <RTIgt;

參閱圖1、圖2,本發明第一較佳實施例,移動廣告傳訊系統3包含有一系統管理裝置31,以及複數可相互傳輸訊號之傳顯裝置32;其中,該系統管理裝置31包括有一認證模組311,以及一與該認證模組311連接且將訊號傳收之傳訊模組312,而於本實施例中,該認證模組311包括有一預存之對照表,且該對照表紀錄複數組帳號以及對應之密碼,同時該每一帳號於實際運用時,可適時設定有一權限,例如限定該帳號所提供之廣告訊號只能於某幾個該傳顯裝置32上進行顯示、或限定預設有一帳號,而不須輸入密碼,以設定僅有接收該系統管理裝置31及該等傳顯裝置32之訊號;至於,該傳訊模組312係用來傳輸、接收資料,如可選用有線裝置(纜線裝置)或無線方式(藍芽、超音波、紅外線等方式),而本實施例圖中係以無線方式為例說明。Referring to FIG. 1 and FIG. 2, in a first preferred embodiment of the present invention, the mobile advertising communication system 3 includes a system management device 31, and a plurality of display devices 32 that can mutually transmit signals; wherein the system management device 31 includes an authentication device. a module 311, and a communication module 312 connected to the authentication module 311 and transmitting the signal. In the embodiment, the authentication module 311 includes a pre-stored comparison table, and the comparison table records a complex array. The account number and the corresponding password, and each account can be set with a right when it is actually used. For example, the advertisement signal provided by the account can be displayed only on some of the display devices 32, or the preset is limited. There is an account number, and no password is required to set a signal for receiving only the system management device 31 and the display device 32. As for the communication module 312, the data transmission module 312 is used for transmitting and receiving data, such as an optional wired device ( The cable device) or the wireless mode (such as Bluetooth, ultrasonic, infrared, etc.) is illustrated by way of example in the wireless embodiment of the present embodiment.

仍續前述,該每一傳顯裝置32包括有一可傳/收訊號之傳播模組321,一連接該傳播模組321之儲取控制模組322,以及一連接該儲存控制模組322之廣告模組323;其中,該儲取控制模組322具有一可將訊號儲存之儲存單元3211,以及一連接該儲存單元3211、廣告模組323之比對單元3212;另,該比對單元3212可使用由系統管理裝置31傳送之帳號權限做為比對之標的,藉以比對所接收之訊號是否與有權力指定到該傳顯裝置32,藉以判定是否要執行該訊號之廣告內容;至於,該傳播模組321可接收鄰近之另一傳顯裝置32之傳播模組321、傳訊模組312訊號後,透過該比對單元3212比對該訊號之發送端是否有與預存認證資料相符,若於相符 之情況下,該訊號將可由該儲存單元3211進行儲存後,同時該比對單元3212亦比對該訊號是否有指定到該廣告模組323內,進而判斷該廣告模組323是否要依據該訊號而顯示廣告,否則並將該訊號發送至另一傳顯裝置32上,藉以形成一傳播網路,同時再將發送後之該訊號將由儲存單元3211上刪除,而該傳顯裝置32於實際運用時,為一廣告看板。Continuing the foregoing, each of the display devices 32 includes a transmission module 321 capable of transmitting/receiving signals, a storage control module 322 connected to the propagation module 321, and an advertisement connecting the storage control module 322. The module 323; the storage control module 322 has a storage unit 3211 for storing signals, and a comparison unit 3212 for connecting the storage unit 3211 and the advertisement module 323. The comparison unit 3212 can Using the account authority transmitted by the system management device 31 as the target of the comparison, thereby comparing whether the received signal has the right to be assigned to the display device 32, thereby determining whether to execute the advertisement content of the signal; The communication module 321 can receive the signal from the communication module 321 and the communication module 312 of another adjacent display device 32, and then compare the transmission end of the signal with the pre-stored authentication data through the comparison unit 3212. Match In this case, the signal will be stored by the storage unit 3211, and the comparison unit 3212 also specifies whether the signal is assigned to the advertisement module 323, thereby determining whether the advertisement module 323 is to be based on the signal. The advertisement is displayed, otherwise the signal is sent to another transmission device 32 to form a propagation network, and the signal after the transmission is deleted from the storage unit 3211, and the transmission device 32 is actually used. When, for an advertising kanban.

仍續前述,於本實施例中,另設有一媒介軟體34,以提供使用者置系統管理裝置31處或經由網際網路先行下載安裝,藉以提供廣告商、或觀看廣告之消費者,以安裝於具有傳輸功能之設備如固定式之電腦或移動式裝置(如筆記型電腦、智慧型手機、車載螢幕等)上,使得該設備具有與該傳顯裝置32、系統管理裝置31連線之功能。Continuing the foregoing, in the embodiment, a media software 34 is further provided to provide a user to install or install the system management device 31 or via the Internet to provide an advertiser or a consumer who views the advertisement to install. The device has a transmission function, such as a fixed computer or a mobile device (such as a notebook computer, a smart phone, a car screen, etc.), so that the device has the function of connecting with the display device 32 and the system management device 31. .

參閱圖1至圖4,本實施例動作時,即當廣告訊系提供者,可經由安裝該媒介軟體34之設備,以接收/傳送鄰近該設備週遭之傳顯裝置32或系統管理裝置31的訊號,而第一次使用時先取得該系統管理裝置31之認證模組311的註冊帳號後,以及該系統管理裝置31配置每一帳號資訊傳送至該等比對單元3212中;參閱圖5,而後當該廣告商欲進行廣告時,透過有安裝該媒介軟體34之設備進行廣告資料的發送,以達到與鄰近之該傳顯裝置32進行資料傳輸動作,配合參閱圖6,當該傳播模組321接收到訊後時,該比對單元3212先比對該訊號之發送端(帳號)是否與預存之帳號相符,若符合情況下則會先暫存於該儲存單元3211內,該比對單元3212亦判斷該儲存單元3211內之訊號,比對該訊號中附帶之帳號資料是否有指定到該傳顯裝置32內,若有之情況下,則由該訊號傳至該廣告模組323上進行廣告,並再將該訊號發送至鄰近之另一該傳顯裝置32上,同時再指定該訊號則由該儲存單元3211上刪除:是以,藉由該系統管理裝置31、以及鄰近該等傳顯裝置32將訊號進行相互傳輸之模式,如此就不需有使用固定的電話門號或一固定之IP,即可快速、方便進行廣 告訊號之更新,除改善習知更新廣告時的不便外,更改善習知使用伺服頻寬配而使得網路速度受到限制外之缺失,並且有效降低更新廣告所需之人力等成本。Referring to FIG. 1 to FIG. 4, when the embodiment is activated, that is, when the advertising system provider can receive/transmit the transmitting device 32 or the system management device 31 adjacent to the device via the device that installs the media software 34. After the first use, the registration account of the authentication module 311 of the system management device 31 is obtained first, and the system management device 31 configures each account information to be transmitted to the comparison unit 3212; referring to FIG. 5, Then, when the advertiser wants to advertise, the advertisement data is sent through the device having the media software 34 installed to perform data transmission with the adjacent display device 32. Referring to FIG. 6, when the communication module is used 321 After receiving the message, the comparison unit 3212 first matches whether the sender (account) of the signal matches the pre-stored account, and if so, temporarily stores the storage unit 3211, the comparison unit 3212 also determines whether the signal in the storage unit 3211 is assigned to the display device 32 than the account data attached to the signal, and if so, the signal is transmitted to the advertisement module 323. Advertising, and then sending the signal to another adjacent display device 32, and then designating the signal to be deleted by the storage unit 3211: Yes, by the system management device 31, and adjacent thereto The transmission device 32 transmits the signals to each other in a mode, so that it is not necessary to use a fixed telephone number or a fixed IP, which can be quickly and conveniently carried out. In addition to improving the inconvenience of updating the advertisements, the update of the notice number further improves the conventional use of the servo bandwidth to make the network speed limited, and effectively reduces the labor and other costs required to update the advertisement.

參閱圖7、圖8,本發明第二較佳實施例,其仍包含有系統管理裝置31、複數傳顯裝置32等構件,且前述之構件及與達成之方式皆與第一實施例相同,恕不詳述;特別是,另設有複數接控裝置33,且該每一接控裝置33於該網路中,其可接收訊號並執行訊號,並且該接控裝置33可配置安裝於現有之家電產品(如冷氣機、洗衣機、電燈..等等)上,藉以執行接收之訊號而控制該家電產品;配合參閱圖9,當使用者欲進行遠端操控時,其可於自身之智慧型手機上安裝有該媒介軟體34,並且第一次使用時,須由該認證模組賦予一帳號時,將可透過登入帳號後,而與鄰近之傳訊模組312與其他傳訊模組312之訊號傳輸,以遠端得知裝有該接控裝置33的家電產品訊號,並且更可透過該媒介軟體34傳輸訊號至該接控裝置33內,並且透過該接控裝置33而控制該家電產品;是以,該系統管理裝置31、該等傳顯裝置32除用於廣告訊號傳輸上外,更可於家電產品上安裝有該接控裝置33,使得使用者可以透過鄰近之該系統管理裝置31、該等傳顯裝置32於訊號傳輸下,將訊號傳輸至該接控裝置33,藉以達到遠端控制該家電產品,以使該移動廣告傳訊系統運用上範圍更廣。Referring to FIG. 7 and FIG. 8 , the second preferred embodiment of the present invention further includes components such as a system management device 31 and a plurality of display devices 32, and the foregoing components and implementation manners are the same as those of the first embodiment. It is not described in detail; in particular, a plurality of pick-up devices 33 are provided, and each of the pick-up devices 33 is in the network, which can receive signals and execute signals, and the pick-up device 33 can be configured to be installed in the existing On the home appliance products (such as air conditioners, washing machines, electric lights, etc.), the home appliance is controlled by executing the receiving signal; with reference to Figure 9, when the user wants to perform remote control, it can be intelligent in itself. The media software 34 is installed on the mobile phone, and when the first time is used, when the authentication module is given an account, the user can access the account and the neighboring communication module 312 and other communication modules 312. The signal transmission transmits the home appliance signal of the pick-up device 33 to the remote end, and the signal is transmitted to the pick-up device 33 through the medium software 34, and the home appliance is controlled by the pick-up device 33. Yes, the system In addition to being used for advertising signal transmission, the device 31 can also be installed on the home appliance to enable the user to access the device through the system management device 31. The device 32 transmits the signal to the access device 33 under the signal transmission, so as to remotely control the home appliance, so that the mobile advertising communication system can be used in a wider range.

歸納前述,本發明移動廣告傳訊系統,其藉由該系統管理裝置及相互鄰近之傳顯裝置將可互相進行訊號接收與傳送,進而形成一傳播網路,而訊號提供者可透過認證模組認證後即可藉由該系統管理裝置或該其一傳顯裝置進行廣告訊號發送,並且指定到某特定之傳顯裝置上,進行廣告播放,進而快速、方便提供或更新廣告內容;當然,更可適時增設有複數接控裝置,同時該接控裝置設置於電器產品上,使得訊號提供者亦可透過該傳播網路而遠端控制該電器產品,更增加使用之方便性。In summary, the mobile advertising communication system of the present invention can receive and transmit signals to each other through the system management device and the adjacent display devices, thereby forming a propagation network, and the signal provider can authenticate through the authentication module. The system management device or the one of the display devices can then send the advertisement signal, and assign it to a specific display device to play the advertisement, thereby providing the advertisement content quickly and conveniently; A plurality of pick-up devices are added at the same time, and the pick-up device is disposed on the electrical product, so that the signal provider can remotely control the electrical product through the propagation network, thereby increasing the convenience of use.

惟以上所述者,僅為說明本發明之較佳實施例而已,當不能以此限定本發明實施之範圍,即大凡依本發明申請專利範圍及發明說明書內容所作之簡單等效變化與修飾,皆應仍屬本發明專利涵蓋之範圍內。However, the above description is only for the purpose of illustrating the preferred embodiments of the present invention, and is not intended to limit the scope of the embodiments of the present invention. All should remain within the scope of the invention patent.

3‧‧‧移動廣告傳訊系統3‧‧‧Mobile advertising communication system

31‧‧‧系統管理裝置31‧‧‧System Management Device

32‧‧‧傳顯裝置32‧‧‧Transmission device

34‧‧‧媒介軟體34‧‧‧Media software

Claims (7)

一種移動廣告傳訊系統,其包含有:一系統管理裝置,其包括有一認證模組,以及一可與該認證模組連接且將訊號傳收之傳訊模組,其中,該認證模組用以供訊號提供者進行認證;及複數傳顯裝置,該每一傳顯裝置包括有一可傳/收訊號之傳播模組,一連接該傳播模組之儲取控制模組,以及一連接該儲取控制模組之廣告模組,其中,該儲取控制模組具有一可將訊號儲存之儲存單元,以及一連接該儲存單元、廣告模組之比對單元,另,該比對單元可接收認證資料並預存於內;至於,該傳播模組可接收鄰近之另一傳播模組、系統管理裝置之訊號後,透過比對單元比對所接受訊號之發送端是否與該認證資料相符後,判斷是否要儲存於該儲存單元內,以供後續將該訊號發送至另一傳播模組上而形成一傳播網路外,同時更可判斷該訊號是否為該廣告模組上進行後續播放。 A mobile advertising communication system includes: a system management device including an authentication module, and a communication module connectable to the authentication module and transmitting the signal, wherein the authentication module is used for The signal provider performs authentication; and the plurality of display devices, each of the display devices includes a transmission module capable of transmitting/receiving signals, a storage control module connected to the propagation module, and a connection storage control The advertising module of the module, wherein the storage control module has a storage unit for storing signals, and a comparison unit connecting the storage unit and the advertisement module, and the comparison unit can receive the authentication data. And pre-existing; wherein the communication module can receive the signal of the adjacent communication module and the system management device, and compare whether the sender of the received signal matches the authentication data through the comparison unit, and then determine whether To be stored in the storage unit for subsequent transmission of the signal to another propagation module to form a propagation network, and to determine whether the signal is for the advertisement module. Subsequent playback. 根據申請專利範圍第1項所述移動廣告傳訊系統,其中,該認證模組具預存有一對照表,該對照表紀錄有複數組帳號及每一組帳號所對應之密碼。 According to the mobile advertising communication system of claim 1, wherein the authentication module has a comparison table pre-stored, and the comparison table records a complex array account number and a password corresponding to each group of accounts. 根據申請專利範圍第1項所述移動廣告傳訊系統,其中,該認證模組可直接供無提供訊號權限之使用者登入,以接收該系統管理裝置、該傳顯裝置之訊號。 According to the mobile advertising communication system of claim 1, wherein the authentication module can be directly used by a user who does not provide a signal to receive the signal of the system management device and the display device. 根據申請專利範圍第1項所述移動廣告傳訊系統,另設有複數接控裝置,該每一接控裝置於該網路中,其可接收訊號且執行訊號。 According to the mobile advertising communication system described in claim 1 of the patent application, a plurality of connection control devices are additionally provided, and each of the connection control devices is in the network, and can receive signals and execute signals. 根據申請專利範圍第4項所述移動廣告傳訊系統,其中,該接控裝置可安裝於家電產品上。 The mobile advertising communication system according to claim 4, wherein the control device is installable on a home appliance. 根據申請專利範圍第1項或第4項所述移動廣告傳訊系統,增設有一媒介軟體,該媒介軟體安裝於具有傳輸訊號功能之設備,使得該設備可接收傳 訊該傳播模組、系統管理裝置之訊號。According to the mobile advertising communication system described in claim 1 or 4, a media software is installed, and the media software is installed on a device having a function of transmitting signals, so that the device can receive and transmit The signal of the communication module and system management device. 根據申請專利範圍第6項所述移動廣告傳訊系統,其中,該設備為移動式裝置。The mobile advertising communication system according to claim 6, wherein the device is a mobile device.
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Citations (3)

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Publication number Priority date Publication date Assignee Title
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US7843865B2 (en) * 2005-12-08 2010-11-30 Intel Corporation System and method for controlling home network devices using multicast enabled remote controls
US20120096483A1 (en) * 2010-10-19 2012-04-19 Sling Media Pvt Ltd Authenticated Broadcast Transmission Utilizing a Content Retransmitter

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080227385A1 (en) * 2005-09-09 2008-09-18 Benjamin Bappu Propagation of Messages
US7843865B2 (en) * 2005-12-08 2010-11-30 Intel Corporation System and method for controlling home network devices using multicast enabled remote controls
US20120096483A1 (en) * 2010-10-19 2012-04-19 Sling Media Pvt Ltd Authenticated Broadcast Transmission Utilizing a Content Retransmitter

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