TWI285502B - Intelligent adaptive programming based on collected dynamic market data and user feedback - Google Patents

Abstract

An intelligent adaptive programming system based on collected dynamic market data and user feedback which effectively adapts content to users based on the market data or feedback. After collecting or analyzing the market data and user input, appropriate programming or additional content is sent to users. The data and input collection can be continuously, automatically, scheduled, or periodically updated and analyzed. The system is capable of collecting and analyzing a wide variety of data such as Internet Protocol (IP) number, user history, voting history, viewing history, scheduling history, rating history, purchasing history, current web page, web browsing history, current program identification, and user account information. The user input can be instant messaging, sms messaging, mms messaging, email, audio, chat input, or text input. Utilizing the data and feedback, content providers can adapt programming or provide additional content to users thereby resulting in increased effectiveness, usefulness, and personalization for users.

Description

1285502 __;_Case No. 94114405_年月日日__ V. Description of the invention (1): [Technical field of invention] The present invention relates to a multimedia content broadcast, and more particularly, the present invention discloses a smart program Broadcast mode, which allows the content provider to adapt to adjust the program broadcast and program content based on the collected dynamic marketing information or user feedback. * [Prior Art] Traditional TV broadcasting sends TV signals to a large number of viewers via satellite or cable TV. The TV content is pre-recorded and pre-recorded. However, this method is only applicable to certain types of TV. Content, this system lacks flexibility, which makes it a lack of points in modern digital content transmission. As a result, audience satisfaction is lower than expected. For example, a television network can decide to broadcast a movie at a particular time and date. A user must be free to watch the movie and watch the channel at the time of the movie, which is inconvenient for many viewers. And it will cause fewer and fewer people to watch movies broadcast on the TV network. Moreover, the decrease in the number of viewers watching TV stations will reduce their advertising revenue, resulting in a decrease in the profits of TV stations. Some users attempt to improve these shortcomings by recording the content of the television program so that they can watch it at a convenient time. However, this does not solve the problem that the user has to select the content, and the viewer is still limited to selecting the content provided by the television station. In addition, since the program broadcast is pre-recorded, it is fairly fixed and cannot be changed during playback; even if the broadcast program is broadcast live, the nature of the isolated or one-way transmission of the broadcast is still immutable, therefore, this The program broadcast mode is inconvenient and unattractive to the user.

Page 7 1285502 __* Case No. 94114405_ Year Month _ Amendment _ V. Invention Description (2) : In addition, in the traditional TV station, the user can only watch the content, which is a passive experience and there is no interaction. In the absence of interaction, the audience quickly becomes boring and thus reduces their satisfaction. Therefore, it is necessary to provide a smart broadcaster to many users, so that they can be based on the collected dynamic marketing materials or use. Feedback and input, and can easily adapt or modify the program broadcast and program content in an immediate or near-instant manner. SUMMARY OF THE INVENTION In order to achieve these advantages and to overcome the deficiencies of the prior art, the present invention provides a smart program delivery method to allow content providers to serve the purpose of the present invention as specifically and broadly described herein. Based on the collected dynamic marketing information or user feedback, the program broadcast and program content are adjusted immediately. The intelligent adaptive program broadcasting method of the present invention utilizes user interaction, interest and hobbies. In addition, the user's history and personal information can be regarded as marketing marketing materials, and even the location of the user can provide relevant information, and The user's input information can be regarded as a kind of feedback to adaptively adjust the program content. Using the collected information or user input information, the content provider can adaptively adjust the program broadcast and program content to accurately distinguish specific users according to different criteria. For example, a user's IP address indicates the location of the user, so, for example, if the user is in Taiwan, only Chinese subtitles or Chinese pronunciation content will be automatically provided or added to the original program content. in. So, this continuous adaptability

Page 8 1285502 Case No. 94114405 曰 Amendment 5, Invention Description (3): Adjusting the program broadcast can provide users with a more personalized and useful experience, and the program broadcasts; the example can be based on the provision of the cover By. Star TV t 1 e ν i network, connected to this and multi-media, complex, multi-media, multi-media and instant: ·, by the content delivery process, for users to add content In many cases of the invention, the sate si on wireless network other types of inventions make the digital image so that the body signal dynamic multi-body content is unique to the invention, and the present invention can be used by the present invention. The input letter can be applied to the user to apply to the intelligent media content, and the user 1 1 itete, the installation path, and the mobile network can allow the interactive user to use the interactive video platform to generate an interactive media platform. His user content or master mode can access, collect and analyze data-based and dynamic adaptations. In addition, the user can provide feedback or input letters to comment or ask questions, and the content provider can adjust the program broadcast, response or smart interactive and service to the Internet. 1 evisi ο η (set phone, area, etc. Users not only enjoy, so can increase the number of regular and longer numbers with the real-time device or the window. For example, the multimedia player can interact with it. (Themes multimedia system for wide-ranging supply) Multiple platforms of various platforms use the Internet (Internet), satellite, cable television (cab 1 e top box) TV, telecommunications network or other electronic devices to receive multimedia content, plus the user's fun and full time participation. Or near-instant-stream streaming allows users to easily interact with multi-agent providers or manufacturers, when content producers engage media content to interact, and, for example, movies,

Page 9 1285502 r_Case No. 94114405_年月日日__ 1 5, invention description (4) - Education, conferences, seminars and concerts can be provided to users. Channels can be classified according to the subject or area of interest. Users or group users can participate in interactive multimedia conferences and can communicate via text messages, images, and voice signals on-the-fly or near-instant. In addition, there are many interactive ways, such as application sharing, synchronous web browsing, file 'sending and sharing, election voting, meeting minutes, shared whiteboards and chat rooms, etc. The program is suitable for users based on the collected marketing information and user feedback information accurately and effectively. After collecting or analyzing the marketing or feedback information ¢1, the appropriate program broadcast or program content will be transmitted to each user separately. In addition, during the broadcast of the program, specific content may be replaced or added to the appropriate user based on the market type data and the user input information. The collection and analysis of this marketing data can be continuously, automatically, scheduled or periodically updated and analyzed. The method of the present invention has sufficient capabilities to collect and analyze various materials; for example, such data may be IP address, user history, voting history, viewing history, time history, hierarchical history, shopping history, current web page, Web browsing history, current program identification, user personal information, etc. Since the user's IP address indicates the location of the user, the regional program broadcast can be easily transmitted to the user. Therefore, only the appropriate program content can be provided to the user to increase the effectiveness and practicability of the broadcast. The details, technical contents, features and achievements of the present invention will be more readily understood by the detailed description of the specific embodiments and the accompanying drawings.

Page 10 1285502 Case No. 941M405 A: _η 曰 Correction material collection In addition to this collection mechanism collection and address, history, points, the current section of the application will be described in detail below, in which the example 5 tiger code is the same 'Please refer to the map at the same time And the method of sending and marketing user feedback can be based on the collected marketing information to accurately and effectively confirm each user after analyzing all marketing information and feedback, the content or additional After the content is used to a large extent for individual use network functions, the various resources are fairly fast and dynamically completed. The market line information can be periodically updated periodically or 5. The invention description (5) - effect. [Embodiment] The figure of the best embodiment of the present invention is shown in the figure. ‘The invention is based on dynamic, intelligent adaptive programming or user input information, and classification, re-collection or distribution of content providers can transmit appropriate users. Since the collection and analysis of computer systems and information has become the subject of data and user input; for example, marketing or when the program is replaced. In the meantime, the invention of the present invention has the ability to say that the information includes the history of the I Ρ, the schedule of the schedule, the history of the webpage, and the location of the webpage, which is composed of a unique group, for example, 2 0 3 . 6 9 . 6 8 . There will be a unique certificate on the road for this user or his location. In addition to the fact that the analysis can be scheduled to play periodically, when the user logs into the multimedia system, the user will be notified and begin processing. Analyze a variety of different materials. Examples include user history, voting history, viewing level history, shopping history, current web verification, user personal information, and more. The number of the second is divided into four parts by 1 0 1 . Each computer is connected to the Internet I Ρ address, and the I Ρ address can be checked.

Page 11 1285502 r_Case No. 94114405'_年月日日___ V. Invention Description (6) - A part of the IP address indicates the country or region where the user is located, using these location indications, some require only Program content or additional content transmitted in a particular area may be transmitted to users located in this particular area. In addition, the IP address range can be set so that the IP address located in this range can receive the content. For example, users within different IP ranges may • receive subtitles or content in the language to which they belong. The interactive multimedia content associated with this method in the present invention can allow for a variety of interactive behaviors such as voting, sharing whiteboards, application sharing, simultaneous web browsing, and the like. When a user participates in a vote, the history of the user's vote will be recorded. For example, the user votes in a special preference for asking the user, and the result of the user's vote will affect the content received by the user. For example, if the user's preference is basketball, the content related to the basketball will be transmitted to the user. The content received by the user will vary depending on the response content selected. This content can include content that is primarily broadcast or attached to the main content. The history of a user's viewing will also be recorded and analyzed. For example, if a user habitually watches a concert, it will display content such as music or music images that can be downloaded. Similarly, a user schedule history will also be recorded and analyzed. The user can be allowed to rate the multimedia content ® during or after the program, and the user's history of grading the multimedia content will also be recorded and analyzed. In addition, the programs or channels currently viewed by the user can be confirmed and analyzed. A user can purchase the product advertised in the program, and the user purchases

Page 12 1285502 Case No. 94114405 Λ_η 曰 Amendment 5. Invention Description (7)] The history of buying goods will be recorded and collected for analysis. Furthermore, when a user signs up to consent to the multimedia service, it is required to provide information such as gender, age, address, job title, hobbies, name, and the like. By collecting and analyzing the information or part of the information, the adaptive program broadcast or broadcast content can be transmitted to the appropriate user and not transmitted to the unsuitable user. In addition, when users engage in interactive content, their feedback, input information, or comments can be used as a basis for adjusting the program's broadcast or offering additional content. Taking the application of the shopping channel as an example, if a user asks a question about a product, the content provider can immediately respond or provide other > information. Please refer to FIG. 1 , which is a flow chart of an embodiment of a smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback according to the present invention. As shown in Fig. 1, the mode of the present invention operates from step 1 1 0 0 and obtains the user's I Ρ address in step 120. Then, the user's I Ρ address is analyzed in step 130, and step 1 4 0 is determined to determine that the user's I Ρ address falls within one of the I Ρ addresses. Next, step 150 is performed to determine the content suitable for the user or the additional content according to the I Ρ range, and the requirements for the decision to adapt to the wide content or the additional content are stored in a database. After determining the appropriate content, step 160 is performed to deliver the program* or content to the user. If the content needs to be continuously updated, it is determined in step 170 that the transmission is to be repeated, and then the process returns to step 150 to repeat; if the content has been scheduled without updating, step 1 8 is continued. 0, this method will continue to wait until the next ad schedule is updated, and then

Page 13 1285502 Case No. 94114405 Month 修正 Amendment V. Invention Description (8) - Return to step S 1 5 0 Repeat to continue. Please refer to FIG. 2, which is a flow chart of another embodiment of the intelligent adaptive program broadcasting method based on the dynamic market marketing data collection and user feedback of the present invention. The embodiment shown in Fig. 2 is somewhat similar to the embodiment described in Fig. 1, but the embodiment of Fig. 2 has a wider and deeper range. As shown in FIG. 2, the method 2000 starts in step 2 1 0, and collects user data or user input information and feedback in step 2 2 0; the user's data includes user history and voting history. , viewing history, schedule history, rating history, shopping history, current web page, web browsing history | current program verification, personal information, IP address, or any of the above. User personal information includes gender, age, address, job title, hobbies, interests, and names. The manner in which the user enters information can be an instant message, an SMS message, an MMS message, an email, a voice, a chat input, or a text input. The user's data and input information are analyzed in step 2300, and the program content or additional content suitable for the user is determined according to the user data or the input information in step 240. Then proceed to step 250 to deliver the appropriate advertisement to the user. If the content needs to be continuously updated, it is judged in step 2600 that it is necessary to repeat the transmission, then it will return to step 2 4 0; if the content is periodic or scheduled, it needs to be updated, this method will be as step 2 Wait at 70 to wait until the preparation® completion time is scheduled, then return to step 240 to continue. Referring to Figure 3, there is shown a schematic diagram of an embodiment of an interactive multimedia interface and display utilizing the intelligent adaptive program delivery method of the present invention. As shown in Figure 3, this interface contains a variety of interactive multimedia activities and selections.

Page 14 1285502 r_ Case No. 94114405_年月日日 ____ V. Description of invention (9) ~ Choice. In this embodiment, the multimedia interface 300 includes a web browser window 3 1 0 having an address bar 3 1 5 , two multimedia windows 3 2 0 and 3 2 5 , and a user. A multimedia window 333, a message window 340, a member list window 350, and a control area 360. This Internet browser window 3 1 0 provides users with access to and viewing of the Internet 'web content and web pages. The URL can be entered into the URL column 3 1 5 or used. Hyperlinks on the web page. The multimedia window 3 2 0, 3 2 5 is used to display multimedia content that can be viewed by a host, content producer or other user. The user multimedia window 3 3 0 displays the multimedia content of the multimedia uploaded by the user or its network camera. The message window 3404 provides the user with a text message, a multimedia message service (MMS) message, a text message service (SMS) message or other different message, and the intended recipient of the message can be from To匣 (To box) 341. Select, the recipient can be all users or members or a specific member or members. Text can be entered via text input 4 3 4 2 Enter ◦ System Message and select System Message S 3 4 3 to send the message. This member list window 3 0 0 shows all users and their current activities, and the member name 3 5 2 can indicate their status by displaying a current status picture 3 5 3 . For example, if a member is in a state of leaving, online, offline, busy, etc., the current status picture 3 5 3 displays the corresponding picture. ® Control Zone 3 6 0 offers a variety of control options to choose from with different interactive or program tools. An appropriate function or tool can be performed by selecting a button. The size, orientation, position and layout of this interface can be multimedia

Page 15 1285502 Case No. 94114405 _____ 修正 Amendment V. Invention Description (10): The provider resets or can choose to have only a single and display more of the information in this application, in this example content; user. Based on the content of these media media in the individual window position, the in-app tool can use the sports network, but it will display other circles. From the application of multimedia, the input material or the input or the second station, or , the relevant aspects or the adaptability of these work should be adjusted by individual members. For example, a multimedia window, or close their personal window. In the middle, the user's data may be collected or the input information of the input user may include the current webpage or webpage information. The information may be textual information in the message window, and the content provider may provide an appropriate plurality of multimedia windows. For example, the user is moving forward. The most exciting part of the campaign is displayed on the multimedia website. This website is a multimedia area that introduces a specific geographic area or a tour. In addition, various other interactive tools or tools can be used to use historical data or input information to adjust the collected data or input information of the program broadcast. For example, an information view information is as follows, including materials. The content of the selection button to be displayed is displayed. In addition, the drag-and-roll scrolling control can be used to allow the user to express the text he wants to input, and then send the text out, but in the message window. The message window can provide statistics or other information. This ratio, team record data, and player's personal function can make it easier for users to choose what they want. Each option in the information window can be clicked or selected. select. Members can communicate with each other through text messages. The message for a while is input into the text input file. When the member input is completed, the message transmitted after pressing the transfer button will be displayed in the chat room area. The content of the window can be scrolled by a scroll (scroll)

Page 16 1285502 __ Case No. 94Π4405_年月·日__ V. Invention Description (11), b a r ) The towing method is carried out. An advertisement window allows a content provider or manufacturer to provide appropriate advertisements to the user. In an example of a baseball channel, an advertisement for a baseball product can be appropriately provided. More specifically, information collected based on such relevant products or history as the local user or a particular user will be played. Information such as the user's location, history, hobbies, or user preferences can be obtained through the following interactive tools. An election or voting area may provide a host or user to hold an election and allow participants to vote, which may be generated manually or automatically by an archive questionnaire. When voting begins, the system can only provide voting results to the host or display the results to everyone. Furthermore, this result can be updated at any time and displayed immediately during the election period, or it will be counted and will not show results after the election. Also, this voting area can be used as a question and answer system. For example, on an educational channel, the host or the instructor can ask a question, and each user or student can answer their answers. These answers can be made by multiple choices, comments, fill in the blanks, and so on. The percentage or amount of each answer selected by the user can be published during the answer period or after each individual has answered; if necessary, the user name of the participant who selected the correct answer is also published. ® In addition, the history of voting or answering can be retained by individual participants. For example, a lecturer can present a series of questions as a test, and each participant can get the results of their tests. Similarly, in a voting application, the history or behavior of the vote can be recorded for future use or discussion.

Page 17 1285502 Case No. 94114405 _η 曰* Amendment 5. Invention Description (12) - A chat room area is used by other online users to connect directly with other users. For example, use the information, and other users, if necessary, the host side, the chat room area and the message for the commercial advertisement area or window, the content to make its advertisement or announcement. In addition to the production of interactive multimedia, voting areas and voting on advertising products, for example, if a poll is voted for sports, the broadcast area and the advertising area can also provide 'information of information'; A channel guidance system allows the user to select a channel guidance system to be related to the schedule, or the content, region, location, and channel of the upcoming event. Thus, the user is an upcoming event. The user is allowed to use a chat communication message area for communication, and the user or the provider or the provider who can have the same monitoring capacity can be earned by the user without being aware of the user. The cost of the room. The advertising area can be combined or, depending on the user's preference, the voting or advertising of the adaptor of the present invention is more appropriate. Used to display a section, get channel information to work, so that notifications can be made. Channel-guided interests, popularity, and 曰 can quickly find the hobby that will be used to make them mutually different. The area or the donor and the periodic money together, the voting hobby. Same-sex programs play, video or frequency, time users can use the period to wait for them to have a room or chat to allow him to use the phase transfer words. It is worthwhile to separate the words or use them for a long time to make the choices, and in this case, the broadcasts can refer to the channels. It is easy to install multimedia. The group of interest and the user's direct knowledge of the text message; For a wide range of broadcasts to offset the user can advertise. The content of the searched content of this poll is displayed in this channel, and the display area or

Page 18 1285502 Case No. 94114405 _η 曰 Amendment 5, Invention Description (13) For the coordination table, the time table sent by the conference or the event will not be recorded, and the network will be started. The meeting will be made so that the > record is provided for a shopping user to remember to provide a time piece of recording time or a period of time the tube user is broadcasting. The timetable is on the multimedia content channel of the existing club at the point of purchase. If necessary, the use is to use the product to collect the content of the franchise and the content of the franchise. The system may be available for analysis as the date of the meeting. After using or the product, the display, availability, or receipt of the field or pre-recorded, this timetable. For example, the user can put a time on whether a timer or a reminder or reminder occurs, the time of the meeting. And it's fast and easy. For example, when the user can purchase an introduction or advertising individual or group loses this function and the number of times the content is played and the time table allows the user to establish a live concert without having to enter this information into the time, the music is present. Will be the alarm, when the user. For example, if the meeting is to be notified regularly, the timetable history can be easily purchased on a channel. The user can watch the movie or the sound to buy the image; similarly, it can be easily provided to the user for the history of the purchase or the user. This feature is recommended by like-minded users, which is based on the history or pattern of their purchases. For example, if user A purchases a jazz music CD of artist B, the purchase history of the user who also purchases artist B's CD can be used to recommend a similar artist C to user A. In addition, these purchase histories will be recorded, collected, and analyzed to determine the appropriate advertisements to be sent to the user; and these purchase histories can be used as collection materials to provide reference material for the adaptive program broadcast of the present invention.

- Page 19, 1285502 Case No. 94114405 曰 Amendment 5, Invention Description (14) Please refer to FIG. 4, which is another schematic diagram of the application of the smart adaptive program broadcast of the present invention. In this embodiment, a scene is cited. The concert serves as an application example of the present invention. As shown in FIG. 4, the interactive multimedia interface 400 includes a first multimedia window 410, a second multimedia window 46 0, a tool column 42 0, a third multimedia window 430, and an information. The window 440 and a chat room area 450. In this example, the second multimedia window 460 is playing an image of the live concert, and the latest music image of the performer can be displayed in the first multimedia window 410. . The third multimedia window 4 3 0 plays the host side or other member images. > Info Window 4 4 0 displays information about the performer. In the concert, members can send text messages or chats with other members and the host through the chat room area 450. Toolbar 4 2 0 can provide a variety of different control tools and setting options to choose from. Thus, during the various advertisements for the concert in this content, the user can play and use it for purchase. For example, the collected data may include the current program. In this example, the current program is 7 live concerts. After analyzing the collected information, the appropriate content may be determined as the latest music band of the singer; as a result, the present invention may Send this videotape to play in the first multimedia window. It should be noted that the contents of these windows can be switched to each other. For example, live concerts and music bands can be displayed on any multimedia window; and the user can choose whether or not to release sounds to listen to. For example, the user can choose any concert sound, music with sound or host. sound. Or, the content of this chat room can be regarded as the collected user input letter.

Page 20 1285502 __ Case No. 94114405_年月日日_修正'_ V. Invention Description (15) - Interest, for example, if the user's chat room discusses the singer's music band, you can select this music band as appropriate The content is broadcast and transmitted to the user in the manner of the present invention. Please refer to FIG. 5, which is a block diagram of an embodiment of an interactive embodiment of a smart multimedia marketing system based on dynamic marketing marketing data collection and user feedback. The basic architecture of the interactive multimedia system 510 of the present invention includes a core server (c 〇reserver) 520 or a plurality of core servers, a plurality of streaming servers 541 and 542, 543 and 5 4 4, and at least one encoder 5 5 1 , 5 5 2 . The multimedia content is transmitted from the encoder ^^5 5 1 to the user 5 6 1 via the streaming server 5 4 1 . The core server 520 includes an authentication server (521), a master server 52, a web server 5 2 3, and a database 124. The verification server 521 is used to check the authenticity of the user's identity. Before connecting to a streaming server, the user must first pass the verification check. The main server 52 can guide the user to a specific streaming server, which determines which stream server the user is to according to the policy defined by the main server 52 (Po 1 1 cy ). The factors considered in the policy are IP range, user information, user account, company name and channel, and so on. For example, the policy can be set such that a user's IP address can indicate the location of the user, so that an appropriate streaming server located near the user can be selected. The web server 5 2 3 provides program information, such as, for example, television program information, allowing the user to select a channel or television program, which may be the program title, manufacturer, feed, time, date, popularity, or

Page 21 Case No. 94114405 1285502 V. Description of Invention (16) • He suffocated. The database 5 2 4 stores various information such as user information, information, policies, webpage information, and so on. The core server 52 includes a single server or a plurality of servers, for example, the verification server 5 2 i , the main server 5 2 2, the web server 5 2 3 and the database 52 4 can be composed of A single n-device implementation, or each server can be a single server or a combination of several servers. * The complex core ~ servo or one of them can be used as the data collection of the present invention, Analyze Jie and the appropriate content database. Firewall 5 3 0 separates the core server 5 2 〇 and the streaming server 5 4 1 , 543, 5^, thereby increasing the degree of protection of the core server 520 and , 卩 + low hacker attack possibility. The streaming server is a plurality of streaming servers 5 4 1 , 5 4 2, 5 4 3, 5 4 4 ' can transmit multimedia streams to and from the user 5 6 1, 5 6 2, 5 6 3, 5 6 4 f 'With the addition of more streaming servers, this system can be easily expanded to meet the needs of the number of users, so the network load can be Average distribution among the operators to achieve balance, and because there are many streaming servos, the servers have higher Useability. In order to determine which strings; L words are 5 4 1, 5 4 2, 5 4 3, 5 4 4 are available or wired 'main server 5 2 2 periodically transmits heartbeat The signal is sent to each of the streaming servers, 5 4 2, 5 43 and 544. For example, the heartbeat signal can be a transmission control, a _t blocking (Tcp) packet, which allows the primary server 52 to maintain an active The server list 'Therefore, if the streaming server fails or is taken offline for maintenance, the main server 52 can direct the user to other available streaming servers based on the defined policies. One encoder or more Encoder 5 5 1 , 5 5 2 can enter multimedia content

Page 22 1285502 r_Case No. 94114405_年月曰 修正 _; _ 5, invention description (17) - line coding, they can also stream immediately, and provide a variety of different bit transmission rate and resolution. Depending on the network's power or environment, the channel can be dial-up at a lower 56 Kbps or at a higher broadband speed, such as 1.25 Mbps or higher, to provide better transmission quality. Similarly, different resolutions can be selected. For example, the resolution can be set to 1 60 X 1 2 0, • 176x 144, 320x 240, 352x 288, 640x 480 or higher. In addition, the frame rate can be adjusted according to the bandwidth used. The faster the face rate is, the larger the bandwidth is needed. For example, the minimum picture rate may be adjusted to 1 frame per second, or Up to 30 frames per second; furthermore, the encoder 5 5 1 , 5 5 2 utilizes the best compression encoder/decoder to generate instant ¥ or near-instant multimedia streaming without buffering, which allows The ability of a user or a broadcaster to interact in an instant or near-instant multimedia content. The Transmission Control Protocol (TCP) is used to connect the core server 520 and the streaming server 5 4 1 , 5 4 2, 5 4 3, 5 4 4, and the transmission control protocol guarantees the transmission of data and ensures that the packets are identical. The sequence is transmitted and received. The User Data Message Protocol (UDP) is provided between the encoders 55 1 , 5 5 2 , the streaming servers 5 4 1 , 5 4 2, 5 4 3, 5 4 4 and the user. The way in which data packets are transmitted or received directly over the IP network. Multicasting can be used to allow content to be transferred to a selected group or a plurality of users. For example, the streaming server 5 4 3 can include a plurality of servers 5 4 3, 5 4 4 for multiple transmissions. ® gives users 5 6 3 and 5 6 4 . An application example of a smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback is described in detail below. A multimedia producer prepares multimedia content, which may be pre-

Page 23 1285502 .-_ Case No. 94Π4405_年月日日_ι|^_‘ V. Description of invention (18): Recorded or on-site. A multimedia provider establishes or combines the system architecture required to transmit multimedia content. The multimedia manufacturer and the multimedia provider may be the same entity or different entities; the multimedia provider also prepares program information about the multimedia content to assist the user. Make a show or choose a channel. * Once the system is set up, users can log in or sign up for service, and their user and account information will be stored in a database. After the user connects to the multimedia provider and enters the authentication information they entered, their identity authenticity will be confirmed, and then the user can obtain program information or program guide to select a channel; when the user has selected ¥ When the desired channel is selected, a suitable streaming server is also selected to enable the multimedia content to begin streaming to the user. Since the multimedia content is transmitted in an instant or near-instant streaming manner, the user can interact with the multimedia content, and the user can have such a way to perform such interaction, for example, if the user has already connected through the Internet, The user can simply type and input into the chat interface of the computer interface. According to various channels, providers, policies, or manufacturer information, the text can appear automatically or selectively on multiple screens, which allows others. The user sees the sender's opinion, in this way all users on this channel can communicate instantly with each other or with the manufacturer. In addition, content producers can change their programs according to user feedback or discussion; for example, if the multimedia content is a movie, the user can express opinions or discuss a certain movie while playing the movie. Part of the content; in another example, if the multimedia content is an educational program, such as a course in a special subject, the user can participate as a student and by asking or answering questions.

Page 24 1285502 Case No. 94114405 曰 Amendment V. Invention Description (19) - Teaching. In addition to text, users with microphones or webcams can also be allowed to provide video and audio signal transmission. In this way, the user can be a part of the content producer. The user can also achieve similar results using a television equipped with a set top box, or the user can interact with a mobile phone, such as a 3G telephone handset. Depending on the features of the user, the interactions include SMS (SMS) messages, multimedia message service (MMS) messages, still photos, images and sounds. Users can also enjoy using a traditional phone. The sound portion of the multimedia content to create an interactive effect. • During an interactive multimedia conference, such as user history, voting history, viewing history, time schedule history, rating history, shopping history, current web page, web browsing history, current program verification, user personal information, or any combination thereof Various materials can be stored, collected and analyzed. After the analysis, the adaptive program broadcast of the present invention can deliver the appropriate content to the user based on the collected information. The collection, analysis and content delivery of this material can be done automatically, dynamically or periodically. Obviously, many variations may be applied to the above examples, for example, multimedia content, number of users, provider, location of multimedia content, etc., may be changed or modified as required 〇® The embodiment is only for explaining the technical idea and the features of the present invention, and the purpose of the present invention is to enable those skilled in the art to understand the contents of the present invention and to implement the invention, and the scope of the patent of the present invention cannot be limited thereto. Equivalent changes or modifications made by the spirit of the invention should still be

Page 25 1285502 __ Case No. 94114405_年月日日_ V. Description of the Invention (20) - Covered within the scope of the patent of the present invention. «

1HH Page 26 1285502 __ Case No. 94114405_ Year Month 曰 Correction _ Simple Description of the Drawing - [Simple Description of the Drawing] Figure 1 is a smart adaptive program based on dynamic marketing information collection and user feedback. A flow chart of an embodiment of a method of broadcasting. 2 is a flow chart of another embodiment of a smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback. 'Fig. 3 is an interactive diagram of the multimedia interface and display using the smart adaptive program broadcast method of the present invention. Fig. 4 is a schematic diagram showing an interactive multimedia interface and display using the smart adaptive program broadcasting method of the present invention. Figure 5 is a schematic diagram of the basic architecture of an interactive multimedia system utilizing the dynamic marketing marketing data collection method and the intelligent adaptive program broadcasting method of the user. [Main component symbol description] 300 Multimedia interface 310 Internet browser window 315 URL column 320, 325 Multimedia window 330 User multimedia window 340 Message window 341 To 匣 342 Text input 匣 @343 System message 匣 3 5 0 Member list window 3 5 2 member name

Page 27 1285502 __ Case No. 94114405_年月日日_Revision pattern simple description λ •3 5 3 Current status picture 3 6 0 Control area 400 Interactive multimedia interface 4 1 0 First multimedia window 4 2 0 Tools Column 430 Third Multimedia Window.4 4 0 Info Window 4 5 0 Chat Room Area 4 6 0 Second Multimedia Window 5 1 0 Interactive Multimedia System > 5 2 0 Core Server 5 2 1 Authentication Servo 5 2 2 Main server 5 2 3 Web server 5 2 4 Library 5 3 0 Firewall 5 4 1 , 5 4 2, 5 4 3, 5 4 4 Streaming server 5 5 1 , 5 5 2 Encoder 561, 562, 563, 564 users

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Claims (1)

1285502 Case No. 941Ί4405 Amendment of the sixth month, the scope of application for patent-1 - A method based on dynamic market marketing data collection type adaptive program, including collecting at least one user data or input letter containing an IP address; analyzing the data or input Information to the decider, and the appropriate content is dynamically updated; and the appropriate content is delivered to the user, and the user's IP address range is partitioned, and the individual can receive their respective area belongings > 2 · The wisdom of the base material collection and user feedback as described in item 1 of the patent application scope. The user input information includes instant (SMS) message, multimedia newsletter service, voice, chat input, text input 3 The wisdom of the base material collection and user feedback mentioned in item 1 of the patent application scope includes the user history, the time schedule history, the hierarchical history webpage, the webpage browsing history, and the current program are any combination of the foregoing. . · The smart method of collecting data and user feedback as described in item 3 of the patent application scope, wherein the user's personal information is related to the user, and the appropriate content and the appropriate internal language of the different IP are automatically In the dynamic market-oriented program message, Jane: MMS) or the above-mentioned information on the history of dynamic market-oriented programs, voting, calendar verification, and smart user information package containing gender feedback in the dynamic city adaptation section. Use or periodically to accommodate the subtitles in the subtitle field to broadcast the news, the history of any field broadcast, the person to use the content or the content sales method, the e-mail combination. Method of selling capital, viewing the content of the news, or marketing the target, the age, the place Page 29 1285502 Case No. 94114405 Month 修正 Amendment VI. Scope of Patent Application 2 Local, job title, hobbies, interests, names, or any combination of the above. 5 · A smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback as described in item 1 of the patent application scope, wherein the data required to determine the appropriate content is stored in a database*. 6 · A smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback as described in claim 1 of the patent application scope, wherein the data and input information are collected dynamically, automatically or periodically. . 7 - a smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback, comprising: obtaining at least one user's IP address; obtaining the user's history to obtain the user's voting history; The user's viewing history; obtaining the user's time schedule history; obtaining the user's rating history; obtaining the user's shopping history; obtaining the user's web browsing history; obtaining a current program verification; Personal information of the user; obtaining input information of the user; analyzing the obtained information or inputting information to determine appropriate Page 30 1285502 __Case No. 94114405 _Year, _______, s. Scope of application Ψ ^ 容; and send the appropriate content to the user. 8 · A smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback as described in claim 7 of the patent application scope, wherein the user input information includes an instant message, a short message service message, a 'multimedia message service message , email, voice, chat input, . text input or any combination of the above. 9 · A smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback as described in claim 7 of the patent application scope, wherein the user's personal information includes gender, age, location, B job title, Hobbies, interests, names, or any combination of the above. 1 〇 A smart adaptive broadcast method based on dynamic market marketing data collection and user feedback as described in claim 7 of the patent application, wherein the appropriate content is dynamically, automatically or periodically updated. 1 1 · A smart adaptive program broadcast method based on dynamic market marketing data collection and user feedback as described in claim 7 of the patent application scope, wherein the data and input information are dynamically, automatically or periodically collect. Page 31 1285502 Case No. 94114405 Year Month Correction Page 5