1280793 玖、發明說明 (發明說明應敘明：發明所屬之技術領域、先前技術、內容、實 施方式及圖式簡單說明） 5【發明所屬之技術領域】 本發明是有關於一種互動電視的訊息管理，且特別是 有關於一種設定訊息顯示條件，以決定訊息顯示之方法與 裝置。 【先前技術】 10 隨著數位電視技術日漸進步，互動電視的功能也隨著 日益增多。習知類比式的電視系統在顯示特定訊息時，常 使用移動式的文字（跑馬燈文字），顯示於畫面的上、下、 左與右邊緣部份。而且，這些移動式的文字由各系統業者 自行加入。由於各系統業者在頻道內容加入的特定訊息， 15有其特定的考量，所以目前並無一種可以統一管理特定訊 息機制。因此，目前特定訊息的傳播十分混亂，而且訊息 的傳播極無效率，這些跑馬燈訊息經常成爲垃圾訊息。再 者，當用戶轉台時，另一個頻道的特定訊息極可能又不一 樣。在特定的場合中，若用戶想收看不同頻道，但又想收 20看相同的跑馬燈訊息，則目前可以說是無法達成。 然而，由於數位互動電視採定址方式來傳送頻道內 容，所以可以統一管理特定訊息。再者，爲了使跑馬燈訊 息不僅不會成爲垃圾訊息，而是成爲有效的訊息，數位互 動電視極需要有一種能夠有效傳播特定訊息的方法。 3705-003TWP.doc-4/l 8/ 25 1280793 【發明内容】 有鑒於此，本發明的目的就是在提供一種訊息顯示之 方法與裝置。本方法於網路伺服器中設定多個訊息顯示條 件，符合條件的互動電視才可收看到特定訊息，使特定訊 5息受到統一的管理。 爲達成上述及其他目的，本發明提出一種訊息顯示之 方法，適用於互動電視。此互動電視藉由網路系統耦接網 路伺服器，且互動電視耦接電視系統，此互動電視包含顯 示單元。本方法利用第一用戶識別碼、特定頻道與特定地 10區爲參數，透過各種參數的組合，於網路伺服器中設定多 個訊息顯示條件。之後，藉由網路系統，互動電視於每一 段時間間隔輸出對應的請求信號至網路伺服器，此請求信 號內含第二用戶識別碼。接著，網路伺服器接收請求信號。 接下來，根據第一用戶識別碼，網路伺服器判斷互動電視 15是否符合這些訊息顯示條件。亦即，若第一用戶識別碼符 合這些訊息顯示條件之其中之一個，則網路伺服器送出特 定訊息至互動電視。之後，互動電視接收特定訊息，並顯 示於顯示單元。 爲達成上述及其他目的，本發明提出一種訊息顯示之 20裝置，適用於互動電視。此裝置藉由網路系統耦合網路伺 服器，且該互動電視耦接電視系統，裝置包括顯示單元與 控制單元。其中，顯示單元顯示特定訊息。再者，控制單 元耦接顯示單元、網路系統與電視系統。控制單元輸出請 求信號至網路伺服器。請求信號內含第一用戶識別碼。此 25外，若第一用戶識別碼符合網路伺服器內設定之訊息，顯 3 705-003TWP.doc-5/18/ 1280793 示條件之其中之一個，則網路伺服器送出特定訊息至控制 單元，控制單元接收特定訊息，並顯示於顯示單元。 依照本發明的較佳實施例所述，上述之訊息顯示條件 可設定爲，若第一用戶識別碼與第二用戶識別碼相同，則 5網路伺服器送出特定訊息至互動電視。 依照本發明的較佳實施例所述，上述之訊息顯示條件 可設定爲，若使用者正在收看某些特定頻道的其中之一 個，則網路伺服器送出特定訊息至互動電視。 依照本發明的較佳實施例所述，上述之訊息顯示條件 1〇可設定爲，若互動電視之位置係位於某些特定地區的其中 之一個，則網路伺服器送出該特定訊息至互動電視。 綜合上述，本發明提出一種訊息顯示之方法與裝置。 利用本發明，於用戶轉換頻道時，另一個頻道的特定訊息 可以相同。在特定的場合中，若用戶想收看不同頻道，但 I5又想收看相同的跑馬燈訊息，則本發明的方法可以達成。 因此，本發明有效克服習知技術的缺陷，使特定訊息得到 統一的管理，大幅提昇互動電視的功能。 爲讓本發明之上述和其他目的、特徵、和優點能更明 顯易懂，下文特舉較佳實施例，並配合所附圖式，作詳細 20說明如下。 【實施方式】 請參照第1圖，其繪示依照本發明之一較佳實施例之 訊息顯示之裝置之電路方塊圖。訊息顯示之裝置100包括 25 顯示單元102、主機104與輸入單元106。其中，主機104 3705-003TWP.doc-6/18/ 1280793 包括控制單元108與儲存單兀110。再者’控制單元l〇8 耦接顯示單元102、輸入單元106與儲存單元110。此外， 控制單元108輸入之影音串流信號分別爲電視信號與網路 信號。在本實施例中，主機1〇4係爲機上盒(STB)，輸入單 5元106係爲一個遙控器，或者一個有線裝置。再者，控制 單元108耦接網路系統112,網路系統112耦接網路伺服器 114。此外，控制單元108耦接電視系統116。再者，訊息 顯示之裝置1〇〇可以互動電視來實施。 請參照第2圖，其繪示的是依照本發明之一較佳實施 10例之訊息顯不之畫面不意圖。畫面202係爲第2〇0台之節 目畫面，此節目正播放教育新知的節目。對此特定頻道， 管理者可針對用戶之收視行爲，播出與教育有關之特定訊 息，例如：「好消息！幼兒教育期刊免費贈送100份」。 類似的，請參照第3圖，其繪示的是依照本發明之一較佳 I5實施例之訊息顯示之畫面示意圖。畫面302係爲第25〇台 之節目畫面，此節目正播放台北市大安區的地方新聞。對 此特定頻道，管理者可針對特定地區的用戶，播出與地區 位置有關之特定訊息，例如··「最新消息！大安森林公園 發現絕種鳥類」。如上所述，特定訊息可以根據特定頻道 2〇與特定地區來顯示，使特定訊息能有效傳播至特定的用 戶。同理，特定訊息亦可根據用戶識別碼來顯示，以達到 相同的效果。 請參照第4圖’其繪示的是依照本發明之一較佳實施 例之訊息顯示之系統架構圖。本架構包括網路系統112、網 25路伺服器Π4、第一互動電視401、第二互動電視402、第 3705-003TWP.d〇c-7/18/ 1280793 三互動電視403與第四互動電視404。互動電視4(H、402、 403與404之內部結構與第1圖實施例相似，不再重述。互 動電視401、402、403與404透過網路系統112與網路伺 服器114進行溝通。亦即，利用特定的通訊協定技術，當 5互動電視401、402、403與404發出請求信號時，網路系 統112可根據請求信號內含之用戶識別資料，得知互動電 視401、402、403與404即時收視的頻道、所處地區與用 戶身份。據此，網路伺服器114根據用戶識別碼、特定頻 道與特定地區決定要傳送那些特定訊息至那一台互動電 10視。舉例來說，管理者可於網路伺服器114中預設多個訊 息顯示條件，若第一互動電視401位於台北市大安區，第 四互動電視404位於高雄市，則台北市大安區的地方新聞 只有第一互動電視401會看到，第四互動電視4〇4不會看 到。 15 請參照第5圖，其繪示的是依照本發明之一較佳實施 例之訊息顯不之方法流程圖。本方法適用於互動電視，此 互動電視內部結構與運作原理與第1圖實施例近似，不再 重述。本方法包括以第一用戶識別碼、特定頻道與特定地 區爲參數，於網路伺服器中設定相關的訊息顯示條件 2〇 (S504)。之後，藉由網路系統，互動電視於每一段時間間隔 輸出對應的請求信號至網路伺服器，此請求信號內含第二 用戶識別碼（S506)。接著，網路伺服器接收請求信號 (S508)。接下來，根據第一用戶識別碼，網路伺服器判斷互 動電視是否符合相關的訊息顯示條件(S510)。之後，若第一 25用戶識別碼符合這些訊息顯示條件的其中一個條件，則網 3705-003TWP.doc-8/18/ 1280793 路伺服器傳送特定訊息至互動電視（S512)。接著，互動電 視接收此特定訊息，並顯示於顯示單元（S514)。再者，若第 一用戶識別碼不符合這些訊息顯示條件之其中之一，則不 送出此特定訊息至互動電視（S516)。 5 訊息顯示條件可利用用戶識別碼、特定頻道與特定地 區爲參數，依情況需要交互設定各種條件。在本實施例中， 訊息顯示條件可設定爲，若第一用戶識別碼與第二用戶識 別碼相同，則網路伺服器送出特定訊息至互動電視。或者， 訊息顯示條件可設定爲，若使用者正在收看某些特定頻道 10的其中之一個，則網路伺服器送出特定訊息至互動電視。 或者，訊息顯示條件可設定爲，若互動電視之位置係位於 某些特定地區的其中之一個，則網路伺服器送出該特定訊 息至互動電視。 値得注意的是，若使用者符合設定的訊息顯示條件， 15則用戶即使切換頻道，特定訊息的內容依然不會改變。例 如：若第10頻道至第20頻道設定特定訊息爲大安區的地 方新聞，則大安區內的用戶在第10頻道至第20頻道作切 換，特定訊息皆爲大安區的地方新聞，不會因切換頻道而 改變特定訊息的內容。 2〇 綜合上述，本發明提出一種訊息顯示之方法，適用於 互動電視。由於互動電視採用定址的方法來傳輸資料，所 以本發明可使特定訊息有效傳送至特定用戶的互動電視， 使訊息傳播的速度加快，並且訊息傳播的效度加強。本方 法與裝置可使各種公益與商業訊息更有效率的傳播，使互 25動電視之產業利用性大幅提昇。 3705-003TWP.doc-9/l 8/ 1280793 値得注意的是，上述的說明僅是爲了解釋本發明，而並 非用以限定本發明之實施可能性，敘述特殊細節之目的， 乃是爲了使本發明被詳盡地了解。然而，熟習此技藝者當 知此並非唯一的解法。在沒有違背發明之精神或所揭露的 5本質特徵之下，上述的實施例可以其他的特殊形式呈現， 而隨後附上之專利申請範圍則用以定義本發明。 【圖式簡單說明】 第1圖繪示的是依照本發明之一較佳實施例之訊息顯 10示之裝置之電路方塊圖； 第2圖繪示的是依照本發明之一較佳實施例之訊息顯 示之畫面示意圖； 第3圖繪示的是依照本發明之一較佳實施例之訊息顯 示之畫面示意圖； 15 第4圖繪示的是依照本發明之一較佳實施例之訊息顯 示之系統架構圖；以及， 第5圖繪示的是依照本發明之一較佳實施例之訊息顯 示之方法流程圖。 20【圖號說明】 100 :訊息顯示之裝置 102 :顯示單元 104 :主機 106 :輸入單元 25 108 :控制單元 3705-003TWP.doc-10/18/ 1280793 110 :儲存單元 112 :網路系統 114 :網路伺服器 116 :電視系統 5 202，302 :訊息顯示畫面 401 :第一互動電視 402 :第二互動電視 403 :第三互動電視 404 :第四互動電視 10 502〜516 :流程圖步驟 3705-003TWP.doc-! 1/18/1280793 发明, invention description (invention description should be: the technical field, prior art, content, embodiment and schematic description of the invention) 5 [Technical field of invention] The present invention relates to an interactive television message management And, in particular, a method and apparatus for setting a message display condition to determine a message display. [Prior Art] 10 With the advancement of digital TV technology, the function of interactive TV has also increased. Conventional analog television systems often use mobile text (marriage text) when displaying specific messages, displayed on the top, bottom, left and right edges of the screen. Moreover, these mobile texts are added by the system operators themselves. Since specific system operators add specific information to channel content, 15 has specific considerations, so there is currently no single mechanism for managing specific messages. As a result, the spread of specific messages is currently confusing, and the dissemination of messages is extremely inefficient. These marquee messages are often spam. Moreover, when the user turns the station, the specific message of the other channel is likely to be different. In a specific occasion, if the user wants to watch different channels but wants to receive the same marquee message, it can be said that it cannot be achieved. However, since digital interactive television uses the addressing method to transmit channel content, it is possible to manage specific messages in a unified manner. Furthermore, in order to make the marquee information not only become a spam, but an effective message, digital interactive TVs need a way to effectively spread specific messages. 3705-003TWP.doc-4/l 8/ 25 1280793 SUMMARY OF THE INVENTION In view of the above, it is an object of the present invention to provide a method and apparatus for displaying a message. The method sets a plurality of message display conditions in the network server, and the qualified interactive TV can receive the specific message, so that the specific information is uniformly managed. To achieve the above and other objects, the present invention provides a method of message display suitable for use in interactive television. The interactive television is coupled to the network server by a network system, and the interactive television is coupled to the television system. The interactive television includes a display unit. The method uses the first user identification code, the specific channel and the specific area 10 as parameters, and sets a plurality of message display conditions in the network server through a combination of various parameters. Then, through the network system, the interactive television outputs a corresponding request signal to the network server at each time interval, and the request signal includes a second user identification code. The network server then receives the request signal. Next, based on the first user identification code, the web server determines whether the interactive television 15 meets the display conditions of the messages. That is, if the first subscriber identity meets one of the message display conditions, the network server sends a specific message to the interactive television. The interactive TV then receives the specific message and displays it on the display unit. To achieve the above and other objects, the present invention provides a device for displaying a message 20 for use in an interactive television. The device is coupled to the network server by a network system, and the interactive television is coupled to the television system, the device comprising a display unit and a control unit. Among them, the display unit displays a specific message. Furthermore, the control unit is coupled to the display unit, the network system and the television system. The control unit outputs a request signal to the network server. The request signal contains a first user identification code. In addition, if the first user ID matches the message set in the network server, and one of the conditions is displayed, the network server sends a specific message to the control. Unit, the control unit receives a specific message and displays it on the display unit. According to a preferred embodiment of the present invention, the message display condition may be set such that if the first user identifier is the same as the second user identifier, the network server sends a specific message to the interactive television. According to a preferred embodiment of the present invention, the message display condition may be set such that if the user is watching one of the specific channels, the network server sends a specific message to the interactive television. According to a preferred embodiment of the present invention, the message display condition 1 can be set such that if the location of the interactive television is located in one of the specific regions, the network server sends the specific message to the interactive television. . In summary, the present invention provides a method and apparatus for displaying a message. With the present invention, the specific message of another channel can be the same when the user switches channels. In a particular situation, if the user wants to watch a different channel, but I5 wants to watch the same marquee message, the method of the present invention can be achieved. Therefore, the present invention effectively overcomes the deficiencies of the prior art, enables unified management of specific messages, and greatly enhances the functions of interactive television. The above and other objects, features, and advantages of the present invention will become more apparent from the description of the accompanying claims. [Embodiment] Referring to Figure 1, a block diagram of a device for displaying a message in accordance with a preferred embodiment of the present invention is shown. The device 100 for displaying information includes a display unit 102, a host 104, and an input unit 106. The host 104 3705-003TWP.doc-6/18/ 1280793 includes a control unit 108 and a storage unit 110. Furthermore, the control unit 108 is coupled to the display unit 102, the input unit 106 and the storage unit 110. In addition, the video stream signals input by the control unit 108 are a television signal and a network signal, respectively. In the present embodiment, the main unit 1〇4 is a set-top box (STB), and the input unit 5-unit 106 is a remote controller or a wired device. Moreover, the control unit 108 is coupled to the network system 112, and the network system 112 is coupled to the network server 114. Additionally, control unit 108 is coupled to television system 116. Furthermore, the device for displaying the message can be implemented by interactive television. Please refer to FIG. 2, which is a schematic illustration of a message according to a preferred embodiment of the present invention. The screen 202 is a program screen of the second unit, and the program is playing a program for educating new knowledge. For this particular channel, the administrator can broadcast specific information about the user's viewing behavior, such as: "Good news! 100 free copies of the Early Childhood Education Journal." Similarly, please refer to FIG. 3, which is a schematic diagram of a message display according to a preferred embodiment of the present invention. The screen 302 is the program screen of the 25th stage, and the program is broadcasting the local news of Daan District, Taipei City. For this particular channel, the administrator can broadcast specific messages related to the location of the location for users in specific regions, such as “The latest news! Da'an Forest Park discovers extinct birds”. As described above, a specific message can be displayed according to a specific channel 2〇 and a specific region, so that a specific message can be effectively transmitted to a specific user. Similarly, specific messages can also be displayed based on the user ID to achieve the same effect. Referring to Figure 4, there is shown a system architecture diagram of a message display in accordance with a preferred embodiment of the present invention. The architecture includes a network system 112, a network 25 server Π 4, a first interactive television 401, a second interactive television 402, a 3705-003TWP.d〇c-7/18/ 1280793 three interactive television 403 and a fourth interactive television 404. The internal structure of interactive television 4 (H, 402, 403, and 404 is similar to that of the first embodiment, and will not be repeated. Interactive televisions 401, 402, 403, and 404 communicate with network server 114 via network system 112. That is, when the 5 interactive TVs 401, 402, 403, and 404 send a request signal by using a specific communication protocol technology, the network system 112 can know the interactive television 401, 402, and 403 according to the user identification data contained in the request signal. According to the channel, the location and the user identity, the network server 114 determines, according to the user identifier, the specific channel and the specific region, which specific message is to be transmitted to the interactive device. For example, The administrator can preset a plurality of message display conditions in the web server 114. If the first interactive television 401 is located in Daan District of Taipei City and the fourth interactive television 404 is located in Kaohsiung City, the local news of Daan District of Taipei City is only the first An interactive television 401 will see that the fourth interactive television 4〇4 will not be seen. 15 Referring to Figure 5, there is shown a flow chart of a method for displaying a message in accordance with a preferred embodiment of the present invention. this The method is applicable to interactive television. The internal structure and operation principle of the interactive television are similar to those of the first embodiment, and will not be repeated. The method includes the first user identifier, a specific channel and a specific region as parameters, and is on the network server. The related message display condition 2〇 is set (S504). After that, through the network system, the interactive TV outputs a corresponding request signal to the network server at intervals of time, and the request signal includes a second user identifier ( S506) Next, the network server receives the request signal (S508). Next, according to the first user identifier, the network server determines whether the interactive television meets the relevant message display condition (S510). Thereafter, if the first 25 If the user ID matches one of the conditions of the message display conditions, the network server 3705-003TWP.doc-8/18/ 1280793 sends a specific message to the interactive television (S512). Then, the interactive television receives the specific message and displays In the display unit (S514). Further, if the first user identifier does not meet one of the message display conditions, the specific message is not sent to the interaction. View (S516). 5 The message display condition can use the user identification code, the specific channel and the specific area as parameters, and various conditions are required to be interactively set according to the situation. In this embodiment, the message display condition can be set to, if the first user identification code Same as the second user ID, the network server sends a specific message to the interactive TV. Alternatively, the message display condition can be set to, if the user is watching one of the specific channels 10, the network server sends out The specific message is to the interactive TV. Alternatively, the message display condition can be set such that if the location of the interactive television is located in one of the specific regions, the web server sends the specific message to the interactive television. It is important to note that if the user meets the set message display conditions, 15 the user will not change the content of the specific message even if the user switches channels. For example, if Channel 10 to Channel 20 set a specific message for local news in Daan District, users in Daan District will switch between Channels 10 and 20. The specific messages are local news in Daan District. Switch channels to change the content of a particular message. 2〇 In summary, the present invention proposes a method of displaying a message suitable for interactive television. Since the interactive television uses the addressing method to transmit data, the present invention enables an effective transmission of a specific message to a specific user's interactive television, speeding up the dissemination of the message, and enhancing the validity of the message transmission. The method and device can spread various public welfare and commercial information more efficiently, and greatly improve the utilization of the industry. 3705-003TWP.doc-9/l 8/1280793 It is to be noted that the foregoing description is only for the purpose of explaining the invention, and is not intended to limit the implementation of the invention. The invention has been thoroughly understood. However, those skilled in the art are aware that this is not the only solution. The above-described embodiments may be presented in other specific forms without departing from the spirit of the invention or the invention. The scope of the appended patent application is intended to define the invention. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of a device according to a preferred embodiment of the present invention; FIG. 2 is a block diagram of a preferred embodiment of the present invention. FIG. 3 is a schematic diagram of a message display according to a preferred embodiment of the present invention; FIG. 4 is a diagram showing a message display according to a preferred embodiment of the present invention; A system architecture diagram; and, FIG. 5 is a flow chart of a method for displaying a message in accordance with a preferred embodiment of the present invention. 20 [Description of the number] 100: Device 102 for message display: Display unit 104: Host 106: Input unit 25 108: Control unit 3705-003TWP.doc-10/18/ 1280793 110: Storage unit 112: Network system 114: Network server 116: TV system 5 202, 302: message display screen 401: first interactive television 402: second interactive television 403: third interactive television 404: fourth interactive television 10 502~516: flowchart step 3705- 003TWP.doc-! 1/18/