TW494334B - Unique ID for identifying a user and facilitating an e-commerce transaction - Google Patents

Unique ID for identifying a user and facilitating an e-commerce transaction Download PDF

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Publication number
TW494334B
TW494334B TW89116672A TW89116672A TW494334B TW 494334 B TW494334 B TW 494334B TW 89116672 A TW89116672 A TW 89116672A TW 89116672 A TW89116672 A TW 89116672A TW 494334 B TW494334 B TW 494334B
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Taiwan
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information
user
location
seller
stick
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TW89116672A
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Chinese (zh)
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Jeffry Jovan Philyaw
David Kent Mathews
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Digital Convergence Corp
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494334 A7 B7 五、發明説明(1 ) .技術領域 本發明係有關一種電腦控制之方法,而更明確地’係 有關一種系統以自動地指引電腦上之一網路瀏覽器應用程 式來擷取並顯示資訊,以回應一條碼之掃瞄。 背景技術 隨著連接至“網際網路”之電腦使用者數量的增加,許多 公司均尋求由此一大群使用者基礎所提供之大量的商業機 會。例如,一種現存的技術容許一電視(“TV”)信號觸發 一電腦回應,其中消費者將被導引至一個人化之網頁。觸 發信號之來源可爲一電視、錄影機、或音響。例如,假如 一觀眾正觀看某一電視節目,其中有一廣告商提供觀眾票 選,則廣告商可傳送一唯一的信號於電視信號中,此信號 係控制一種觀眾之電腦上已知爲“瀏覽器”的程式以自動地顯 示廣告商之網頁。觀眾接著只要做出一選擇,其接著被傳 送回到廣告商。 經濟部智慧財產局員工消費合作社印製 爲了提供觀眾使用此技術以回應許多公司之能力,則 公司資訊及一致資源定址器(Uniform Resource Locator “URL”)之一資料庫被必要地保持於觀眾之電腦中,其需要 連續的更新。URLs爲其辨識網際網路上之資源的資料的短 字串:文件、影像、可下載檔案、服務、電子信箱、及其 他資源。URLs使得資源可利用於數種命名技術之下,以及 存取方法例如HTTP、FTP、及網際網路郵件可定址於相同 的簡單方式之下。URLs將冗長的“登錄此伺服器,接著發糸合 -4- 本纸張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 A7 ____B7___ 五、發明説明(2 ) 此神奇指令…”簡化至單一的點選(c 11 c k )。網際網路使用 URLs以指明其他伺服器上之檔案的位置。URL包含被存取 之資源的型式(例如Web、gopher、FTP )、伺服器之位址 、及檔案之位置。URL可指向任何連線電腦上之任何檔案。 目前的科技需要觀眾執行週期性的更新以獲得最當前的URL 資料庫。目前科技之此型態是麻煩的,因爲更新程序需要 下載資訊至觀眾之電腦。此外,於執行更新時之誤差的可 能性、以及於後來電腦當機之情況下之重新更新的必要性 ,進一步使得此程序變得複雜。此外,目前的科技被限定 於其可被儲存於資料庫中之公司的數目。此爲一項重要的 限制,因爲由網際網路所提供之全球存取及連線以執行線 上電子商務之公司數目需要一巨大的資料庫。 發明槪述 於此所揭露及請求之本發明包括一種執行線上交易( transaction)之方法。一使用者於其配置於網路上之一使用 者位置上鍵入使用者個人資訊至一表格中。一條碼被發送 以回應使用者從使用者位置傳輸個人資訊之表格至一第二 位置,其第二位置係配置於網路上。條碼被提交以購買一 配置於網路上之賣主位置的產品,於線上交易期間。爲回 應賣主位置處理此條碼,個人資訊被從第二位置傳輸至賣 主位置。個人資訊被自動地插入一賣主付費表格中以提呈 給使用者。 請 先 閱一 % 背 之~ 注 意 事 項 再 頁 裝 訂 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 5 494334 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明(3 ) 圖形簡述 爲了更完整瞭解本發明及其優點,故參考下列結合伴 隨圖形之敘述,其中: 圖1顯示較佳實施例之一方塊圖; 圖2顯示本實施例中所利用之電腦零件; 圖3顯示透過一全球網路之系統互動; 圖4a-4e顯示其傳輸於較佳實施例所使用的來源?(::與網 路伺服器之間的各種訊息包封(packet );及 圖5爲一流程圖以描述依據較佳實施例之系統的操作。 圖6顯不由廣告商參考伺服器(Advertiser Reference Server “ARS”)所採行之動作的流程圖; 圖7顯示介於來源電腦與ARS之間的互動作程序之一流 程圖; 圖8顯示依據較佳實施例之用以接收修改的URL/廣告商 產品資料的網路瀏覽器頁; 圖9顯示所揭露之實施例之一簡化的方塊圖; 圖1 0顯示圖9之實施例之一更詳細的簡化方塊圖; 圖1 1顯示一種用以執行路由操作之方法的槪略圖; 圖1 2顯示利用視頻影像中之一光學區域以產生路由資 訊之另一實施例的方塊圖; 圖1 3顯示一方塊圖以說明依所揭露之實施例之一輪廓 (profile)的產生; 圖14顯示一流程圖以產生輪廓並儲存於ARS ; 圖1 5顯示一流程圖以處理輪廓資訊當資訊被發送至一 (請先閲讀背面之注意事項再 •窣- 頁) 、τ 本紙張尺度適用中國國家標準(CNS ) Α4規格(210Χ297公釐) -6 - 五、發明説明(4 ) 使用者時; 圖16顯示一揭露之實施例的一般方塊圖; 圖16a顯示一流程圖以描述其中輸入裝置被登記之操作 9 圖17顯示楔形(wedge)介面之轉換電路; 圖18顯示一從使用者PC傳輸至ARS之範例訊號包封; 圖1 9顯示介於各個節點之間的訊息包封的路由之一更 詳細的方塊圖; 圖2 0顯示一瀏覽器視窗之方塊圖,依據一揭露之實施 例; 圖21顯示其含入於ARS資料庫中之資訊的槪略視圖; 圖22顯示依使用者觀點之接收資訊的程序的流程圖; 圖23顯示依據ARS之一流程圖; 圖24顯示其執行於電子商務節點上之程序的流程圖; 圖25顯示依據一所揭露實施例之一般槪念; 圖2 6顯示用以提供個人及信用資訊之程序的流程圖; 圖27顯示依據一所揭露實施例之線上交易的系統方塊 經濟部智慧財產局員工消費合作社印製 圖; 圖2 8顯示使用唯一使用者ID之一標準付費交易的流程 圖; 圖29顯示依據標準交易以處理信用卡密碼之流程圖; 圖30顯示一從交易看不見者之程序的流程圖; 圖3 1顯示依據看不見交易之處理信用卡密碼的流程圖 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 3 43 49 l· A7 B7五、發明説明(5 ) 圖3 2顯示一標準且看不見之付費方法的選擇程序的流 程圖;及 圖3 3顯示另一實施例之系統方塊圖,其中使用者輪廓 資訊被儲存於一信用卡公司系統。 元件對照表 經濟部智慧財產局員工消費合作社印製 100 廣告商資料輸入裝置 101 傳輸站 102 調變器 104 電視節目源 106 混合裝置 107, 109 天線 108 通訊連結 110 接收器 111 聲頻信號 111 聲頻信號 112 個人電腦 113 線路 114 數據機連接 116 程式檔案區域 117 接收站 118 顯示 204 電腦 206 音效卡 請 先 閱* 讀 背 面 之, 注 意 事 項 再 參 頁 裝 訂 .線 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -8 - 494334 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明(6 ) 208 212 302 304 306 308 310 312 314 316 400,402,404,40 6, 408 800 802 804 806 902 904 906 908 910 912 1002 1004494334 A7 B7 V. Description of the Invention (1). TECHNICAL FIELD The present invention relates to a computer-controlled method, and more specifically, to a system that automatically directs a web browser application on a computer to retrieve and Display information in response to a barcode scan. BACKGROUND With the increase in the number of computer users connected to the "Internet", many companies are seeking a large number of business opportunities provided by this large group of users. For example, an existing technology allows a television ("TV") signal to trigger a computer response in which consumers will be directed to a personalized web page. The source of the trigger signal can be a TV, VCR, or stereo. For example, if a viewer is watching a television program and one of the advertisers provides audience votes, the advertiser can send a unique signal to the television signal that controls a viewer's computer known as a "browser" Program to automatically display the advertiser's webpage. The viewer then simply makes a choice, which is then passed back to the advertiser. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. In order to provide audiences with the ability to use this technology in response to many companies, a database of company information and Uniform Resource Locator (URL) is necessary to be maintained in the audience. In the computer, it needs continuous updates. URLs are short strings of information identifying resources on the Internet: documents, images, downloadable files, services, e-mail, and other resources. URLs make resources available under several naming techniques, and access methods such as HTTP, FTP, and Internet mail can be addressed in the same simple way. URLs will be lengthy "login to this server, and then issue a combination of -4- this paper size applies to the Chinese National Standard (CNS) A4 specification (210X297 mm) 494334 A7 ____B7___ 5. Description of the invention (2) this magical instruction ..." Simplified to a single click (c 11 ck). The Internet uses URLs to indicate the location of files on other servers. The URL contains the type of resource being accessed (such as Web, gopher, FTP), the address of the server, and the location of the file. The URL can point to any file on any connected computer. Current technology requires viewers to perform periodic updates to get the most current URL database. At present, this type of technology is troublesome because the update process needs to download information to the viewer's computer. In addition, the possibility of errors when performing the update, and the necessity of re-updating in the event of a subsequent computer crash, further complicates this procedure. In addition, current technology is limited to the number of companies that can be stored in the database. This is an important limitation because the number of companies providing global access and connectivity to perform online e-commerce provided by the Internet requires a huge database. SUMMARY OF THE INVENTION The invention disclosed and claimed herein includes a method for performing online transactions. A user enters the user's personal information into a form at a user location that is configured on the network. A bar code is sent in response to the user transmitting a form of personal information from the user's location to a second location whose second location is configured on the network. The barcode is submitted to purchase a product located at a seller's location on the network during online transactions. This barcode is processed in response to the seller's location, and personal information is transmitted from the second location to the seller's location. Personal information is automatically inserted into a seller payment form for presentation to users. Please read 1% of the back first ~ Note before binding. Printed on the paper by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The paper size is applicable to Chinese National Standard (CNS) A4 (210X297 mm) 5 494334 A7 B7 Employees of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the consumer cooperative V. Description of the invention (3) Brief description of graphics In order to understand the present invention and its advantages more fully, reference is made to the following description in conjunction with accompanying figures, of which: Figure 1 shows a block diagram of a preferred embodiment; Figure 2 shows Computer parts used in this embodiment; Figure 3 shows the system interaction through a global network; Figures 4a-4e show the source used for transmission in the preferred embodiment? (:: various message packets with the web server; and Figure 5 is a flowchart to describe the operation of the system according to the preferred embodiment. Figure 6 shows the Advertiser Reference Server Server "ARS") Flow chart; Figure 7 shows a flowchart of the interaction between the source computer and the ARS; Figure 8 shows the URL for receiving the modified URL / Web browser page for advertiser product information; Figure 9 shows a simplified block diagram of one of the disclosed embodiments; Figure 10 shows a more detailed simplified block diagram of one of the embodiments of Figure 9; Figure 11 shows a A schematic diagram of a method for performing a routing operation; FIG. 12 shows a block diagram of another embodiment using an optical area in a video image to generate routing information; FIG. 13 shows a block diagram to illustrate the disclosed embodiment The generation of a profile; Figure 14 shows a flowchart to generate a profile and store it in ARS; Figure 15 shows a flowchart to process the profile information when the information is sent to one (please read the precautions on the back before you •窣- ), Τ This paper size applies Chinese National Standard (CNS) A4 specification (210 × 297 mm) -6-V. Description of invention (4) For users; Figure 16 shows a general block diagram of an disclosed embodiment; Figure 16a shows A flowchart to describe the operation in which the input device is registered. 9 FIG. 17 shows a wedge interface conversion circuit. FIG. 18 shows an example signal encapsulation transmitted from the user's PC to the ARS. One of the more detailed block diagrams of the routing between message encapsulation; Figure 20 shows a block diagram of a browser window, according to a disclosed embodiment; Figure 21 shows the information contained in the ARS database. Figure 22 shows a flowchart of a procedure for receiving information from a user perspective; Figure 23 shows a flowchart according to ARS; Figure 24 shows a flowchart of a procedure executed on an e-commerce node; Figure 25 shows a flowchart according to a General thoughts of the disclosed embodiment; Figure 26 shows a flowchart of the process for providing personal and credit information; Figure 27 shows the system block wisdom of the Ministry of Economics based on an online transaction according to a disclosed embodiment Printed by the consumer bureau of the production bureau; Figure 28 shows a flowchart of a standard payment transaction using one of the unique user IDs; Figure 29 shows a flowchart of processing a credit card password based on a standard transaction; Figure 30 shows an invisible person from the transaction The flow chart of the procedure; Figure 31 shows the flow chart of processing credit card passwords based on invisible transactions. This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) 3 43 49 l · A7 B7 V. Description of the invention ( 5) FIG. 32 shows a flowchart of a standard and invisible payment method selection process; and FIG. 33 shows a system block diagram of another embodiment, in which user profile information is stored in a credit card company system. Component comparison table Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economy 100 Input device for advertisers 101 Transmission station 102 Modulator 104 TV program source 106 Hybrid device 107, 109 Antenna 108 Communication link 110 Receiver 111 Audio signal 111 Audio signal 112 Personal computer 113 Line 114 Modem connection 116 Program file area 117 Receiving station 118 Display 204 Computer 206 Sound card please read * Read the back, please note the page binding. The paper size of the paper is applicable to China National Standard (CNS) A4 specifications (210X297 mm) -8-494334 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (6) 208 212 302 304 306 308 310 312 314 316 400, 402, 404, 40 6, 408 800 802 804 806 902 904 906 908 910 912 1002 1004

內部數據機 網頁 來源電腦 介面 全球通訊網 廣告商參考伺服器 資料庫 廣告商伺服器 ARS 廣告商伺服器A 訊息包封 電腦顯示 瀏覽器頁 URL網頁 域 視頻源 路由資訊 PC 使用者 網路 網路節點 第一 PC 第二PC 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -9 - 494334 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明説明(7 ) 1006 資料庫 1202 光學區域 1204 感應器 1302, 1308 輪廓資料庫 1304 ID 1310 處理資料庫 1312 用戶節點 1316 帳單資料庫 1600 條碼掃瞄棒 1602 紙源 1604 廣告 1606 條碼 1608 楔形介面 1610 鍵盤 1612 顯示 1614 資料庫 1616 棒分配者網站 1618 電子商務網站 1700 微控制器 1702 記憶體 1704 棒介面 1706 PC介面 1708 鍵盤介面 1800 訊息包封 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -10- 494334 A7 B7 五、發明説明(8 ) 經濟部智慧財產局員工消費合作社印製Internal modem webpage source computer interface global communication network advertiser reference server database advertiser server ARS advertiser server A message envelope computer display browser page URL web domain video source routing information PC user network network node One PC Second PC This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -9-494334 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (7) 1006 Database 1202 Optical Area 1204 Sensor 1302, 1308 Profile database 1304 ID 1310 Processing database 1312 User node 1316 Billing database 1600 Bar code scanning stick 1602 Paper source 1604 Advertising 1606 Bar code 1608 Wedge interface 1610 Keyboard 1612 Display 1614 Database 1616 Rod assigner Website 1618 E-Commerce Website 1700 Microcontroller 1702 Memory 1704 Stick Interface 1706 PC Interface 1708 Keyboard Interface 1800 Message Envelope This paper size applies to China National Standard (CNS) A4 Specification (210X297 mm) -10- 494334 A7 B7 V. Invention Description (8) Ministry of Economy Wisdom Property Office employees consumer cooperatives printed

1802 條碼資訊 1804 棒ID 1806 使用者ID 2000 瀏覽器視窗 2002 條碼區域 2004 棒特定區域 2006 電子商務區域 2100 ARS資料庫結構 2102 產品標題 2104 棒標題 2106 使用者標題 2108 電子商務標題 2500 條碼 2502 唯一 ID號碼 2504 信用卡 2506 正面 2508 背面 2510 磁帶部 2512 刷卡單元 2700 賣主伺服器 2702 賣主資料庫 2704 中央登記伺服器 2706 CRS資料庫 2708 PSTN (請先閲讀背面之注意事項再填 頁) •裝· 訂 線 本纸張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -11 - 494334 A7 B7 五、發明説明(9 ) 後辦公室結帳伺服器 結帳資料庫 信用卡公司伺服器 信用卡資料庫 信用卡公司伺服器 相關資料庫 2710 2712 2714 2716 3300 3 302 本發明之詳細敘述 經濟部智慧財產局員工消費合作社印製 現在参考圖1 ’其顯不經由一傳輸透過一利用T V之無線 系統之聲頻音調以控制一個人電腦(”PC”)1 1 2之系統的方 塊圖。於圖1所顯示之實施例中,提供有一傳輸站1 〇 1及一 接收站1 17,此兩者被連接經由一通訊連結(iink ) 108。傳 輸站1 0 1包括一電視節目源1 04,其能夠產生一種包括視頻 與聲頻之傳播信號形式的節目。此係傳輸經由傳統的技術 ,沿著以適當頻率之波道。節目源被輸入至一混合裝置1 06 ’此混合裝置能夠操作以混合於一聲頻信號。聲頻信號被 取得自一聲頻源1 00,其包括一被接著調變於一載波上之編 碼的聲頻信號,此載波被結合與電視節目源丨〇4。此信號結 合可被執行於聲頻位準,或者其甚至可被執行於RF位準以 一不同載波之形式。然而’較佳的方法係僅將來自調變器 102之聲頻信號相加入其由電視節目源104所產生之節目的 聲頻波道。其輸出從混合裝置1 〇 6被提供以傳播信號之形式 而至一天線1 0 7,其透過通訊連結1 〇 8而將資訊傳輸至接收 側上之一天線109。 -12- 本紙張尺度適用中國國家標準(CNS ) A4規格(210χ:297公釐) 五、發明説明(10) 於系統之接收側上,提供有一傳統的接收器1 1 0,例如 電視。此電視提供一揚聲器輸出,其提供一可聞(audible )信號給使用者。此信號通常係關連與節目。然而,於所 揭露之實施例中的接收器1 10亦提供一聲頻輸出插座(pck ),此爲RCA型插座。此插座被利用以提供一線路1 13上之 聲頻輸出信號,其係由一聲頻信號1 1 1所表示。此線路1 1 3 提供所有透過通訊連結108所接收之聲頻至PC 112上之聲頻 輸入瑋中的PC 1 12。然而,應瞭解到,雖然一直接的連接 被顯示從接收器110至PC 112,實際上可有一麥克風拾音器 (pickup )於PC 1 12上,此拾音器可拾取聲頻信號。於所揭 露之實施例中,由廣告商資料輸入裝置100所產生之聲頻信 號是人類耳朵可聽得見的,且因而可被使用者聽見。因此 ,無須特殊的濾波器以提供此聲頻至PC 1 1 2。 經濟部智慧財產局員工消費合作社印製 PC 1 12可操作以運作程式於其上,其程式通常被儲存 於一程式檔案區域1 1 6中。這些程式可以是任何型式之程式 ,例如文字處理程式、應用程式,等等。於所揭露之實施 例中,其被利用於此系統之程式被稱爲一種“瀏覽器”。PC 1 1 2運作一瀏覽器程式以幫助網路上之資訊的存取,例如, 已知爲“網際網路(Internet) ”或者全球資訊網(World-Wild -Web “Web”)之全球通訊網路。瀏覽器爲一種用以存取資 訊之超本文(hypertext )連結的應用程式。超本文爲一種 術語用以描述資料處理系統內之資訊的特定組織,及呈現 給使用者之樣態。其利用電腦之能力以將來自各種來源之 資訊連結在一起以提供使用者可以探索特定主題之能力。 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -13- 五、發明説明(n ) 使用於書本上之傳統的呈現型式利用一種資訊之組織,其 由於媒介而有所限制,即,固定之尺寸、依序的紙頁。然 而,超本文系統使用大量文字或其他型式資料之單元,例 如影像資訊、圖形資訊、視頻資訊,或聲音資訊,其可能 具有不同的尺寸。此類資訊之單元的集合被稱爲一超本文 文件,或者其中超本文文件利用除了文字以外的資訊,則 被稱爲超媒體文件。多媒體通訊可使用超本文轉移協定( Hypertext Transfer Protocol “HTTP”),而檔案或格式化的 資料可使用超本文標記語言(Hypertext Markup Language “ HTML”)。此格式化語言提供文字、圖形、聲音、視頻及 超本文連結之混合,藉由使用HTML以“標明(taggmg) ”一 文字文件。使用HTML所編碼之資料通常被稱爲一 “HTML 文件”、一 “HTML頁”、或者一“首頁”。這些文件及其他網 際網路資源可透過網路而被存取,利用一種網路定址技術 ,其使用一種被稱爲一致資源定址器(“URL”)之定址器( locator) ,伊!1 $口 , http://www.digital.com. ° 經濟部智慧財產局員工消費合作社印製 網際網路爲最常利用的網路之一以相互連接分佈的電 腦系統並容許這些電腦系統之使用者於世界各地交換資料 。連接至網際網路者爲許多私人網路,例如,公司或商業 網路。標準的協定,例如傳輸控制協定(“TCP”)及網際網 路協定(“IP”),提供一方便的方法以通連涵蓋這些不同的 網路。這些協定規定其資料如何被格式化及通訊。作爲網 際網路之一特徵,其協定被堆積成層於一 IP堆疊中。於IP堆 疊之較高位準上,例如應用程式層(其中利用HTTP ),使 -14- 本纸張尺度適用中國國家標準(CNS ) A4規格(210Χ:Ζ97公釐) 4^4334 A7 __B7_ 五、發明説明(12 ) 請 閲-讀 背 之 注 意 事 項 再 麵 頁 用者資訊係更輕易地可見’而於較低的位準上’例如網路 位準(其中使用TCP/IP )’則資料僅可被觀察到爲包封或 者一快速移動之數位信號流。疊置於網際網路上者爲一標 準協定介面以存取網資源,如伺服器、檔案、網頁、郵件 訊息,等等。一種網資源可被存取之方式是由Net scape®及 微軟Internet Explorer®所生產之瀏覽器。 經濟部智慧財產局員工消費合作社印製 現在再次參考圖1,使用者可以適當的鍵擊來載入此程 式以使得一瀏覽器視窗將被顯示於一顯示118上。於一實施 例中,使用者可運作PC 1 1 2上之瀏覽器程式以使得瀏覽器 視窗被顯示於顯示1 1 8上。當觀賞一較喜愛之節目時,使用 者亦可觀看顯示1 1 8。當一聲頻信號被接收以接收器1 1 0且 由廣告商所輸入之編碼的資訊被含入於其中時,則PC 1 1 2 將接著執行數項操作。依據所揭露之實施例,第一項操作 是取得聲頻資訊於所接收之聲頻信號中以數位資料之形式 ,並接著經由一數據機連接1 1 4以將此數位資料傳送至全球 通訊網上之一界定的位置。此連接將被描述於下文中。此 資訊將被傳遞至一私有位置而與廣告商(相關於碼)之位 置有關的指示被傳送回PC 112,而PC 11 2將接著產生一通 訊連結至該位置以使得使用者可於顯示1 1 8上看到其廣告商 想要觀看者看到的資訊,藉由將音調放至廣播波道上。此 資訊可爲互動式程式、資料檔案,等等之形式。於一範例 中,當一廣告出現於電視上時,則該音調將被產生而接著 額外的資料被顯示於顯示1 1 8上。此外,一流動視頻節目可 被播放於透過網路而接收之PC上,該流動視頻節目實際上 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -15- 五、發明説明(13 ) 較廣播上之廣告片段還長。另一範例將是一種運動遊戲, 其將廣播音調以容許使用者存取其無法透過廣播網路而獲 得之資訊,例如有關運動節目之額外的統計資料,等等。 藉由利用此處所述有關圖1所揭露之實施例的系統,一 廣告商得以經由嵌入一節目聲頻信號中之音調的使用來控 制一使用者的PC 1 1 2。如下文中將描述,所揭露之實施例 利用其儲存於PC 1 1 2中之特定的路由資訊,其容許接收之 聲頻信號中的編碼資訊將此資訊發送至網路上之一想要的 位置,且接著容許其他路由資訊被回送至PC 11 2以利其控 制而將PC 1 1 2發送至有關該碼之適當的位置。 經濟部智慧財產局員工消費合作社印製 現在參考圖2,顯示有一類似PC 1 12之電腦204,其被 連接以顯示118上之資訊。電腦204包括一內部聲頻或“音效” 卡206以接收傳輸之聲頻信號經由接收天線109及接收器110 。音效卡206通常含有類比至數位電路以將類比聲頻信號轉 換爲數位信號。數位信號可接著被更輕易地由軟體程式所 操縱。接收器1 1 0將聲頻信號分離自視頻信號。一置於傳輸 廣告商聲頻信號內之特別的觸發信號觸發其運作於電腦204 上之私有軟體,其啓動一通訊應用程式,於此特定實施例 中,其爲置於電腦204中之網路瀏覽器應用程式。內含於聲 頻信號中之編碼的廣告商資訊被接著取得且附加以一置於 通訊網路上之私有伺服器的位址。遠端伺服器位址係以一 種URL之形式。此附加之資料,除了其他控制碼之外,被直 接插入網路瀏覽器應用程式中以自動發送至通訊網路。此 實施例中之網路瀏覽器,其運作於電腦204上且透過內部數 -16- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 A7 __B7 五、發明説明(14 ) n ϋϋ ϋϋ κ ϋ« In I ——>1 ϋϋ 1_1 I (請先閱讀背面之注意事項再頁) 據機2 0 8以通連至網路,傳送廣告商資訊至遠端伺服器。遠 端伺服器交互參考廣告商產品資訊至網路上之廣告商伺服 器的位址。廣告商伺服器之位址經由電腦204而被發送回到 廣告商伺服器。廣告商產品資訊被回送至電腦204以被呈現 至觀看者於顯示1 1 8上。於此特定之實施例中,所顯示之特 定的廣告商產品資訊被含入於廣告商之網頁2 1 2內。如上所 述,聲頻信號可被人類耳朵所聽得見。因此聲頻信號,如 射出自電視揚聲器者,可經由一麥克風而被輸入至音效卡 206。此外,聲頻信號無需爲一種即時的廣播,而可被錄製 於視頻帶、CDs、DVD、或其他媒體上,其可於往後時曰被 播放。由於高解像度數位電視之即將普及,其輸出自電視 之聲頻信號亦可爲數位式的。因此,用於A/D目的之音效卡 的直接輸入可能是不需要的,而用以順應數位至數位信號 格式之替代介面技術將適用。 經濟部智慧財產局員工消費合作社印製 現在參考圖3,顯示有一類似PC 204之來源電腦302, 其經由一介面304而被連接至一全球通訊網306。於此實施 例中,聲頻信號1 1 1係由PC 3 02經其音效卡206而被接收。 聲頻信號1 1 1包括一觸發信號,其觸發私有軟體以啓動位於 PC 302上之網路瀏覽器應用程式。聲頻信號1 11亦包括廣告 商產品資訊,其被取得且附加以一廣告商參考伺服器( Advertiser Reference Server “ARS”)308 之 URL 資訊。ARS 30 8爲一配置於網路上之系統,其被界定爲聲頻信號1 1 1中 之資料所將被發送至的位置。如此一來,聲頻信號1 1 1中之 資料將總是被發送至ARS 308,因爲一URL爲網路系統上之 -17- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 五、發明説明(15 ) 唯一的。連接至ARS 3 0 8者爲產品碼及相關製造商URLs之 一資料庫3 1 0。資料庫3 1 0經歷一連續的更新程序,其爲使 用者所顯而易見的。當公司簽約,例如同意此技術,時, 則製造商及產品資訊被加入至資料庫3 1 0而不會中斷來源PC 302之操作以頻繁的更新。當廣告商伺服器位址URL被獲得 自ARS資料庫310時,則此URL以及特定廣告商產品資訊之 請求係經由PC 302上之網路瀏覽器而被自動地發送回,到 達個別的廣告商伺服器以擷取廣告商產品資訊至PC 3 02。 應注意到雖然本發明討論一種全球通訊網路,但是此系統 亦可應用至LANs、WANs、及對等者至對等者網路組態。應 注意到所揭露之架構不限定於單一來源PC 302,而可包括 多數來源PCs,例如PC 300及PC 303。此外,多數ARS 308 系統及廣告商伺服器312可被實施,例如,個別地,ARS 31 4及廣告商伺服器A 316。 經濟部智慧財產局員工消費合作社印製 通常,透過通訊網路之資訊處理,其發生於此實施例 的網接系統之間,係如下所述。運作於來源PC 302上之網 路瀏覽器透過路徑“A”而傳送一訊息包封至ARS 308。ARS 3 08解碼訊息包封並執行一交互參考功能以取得自所接收 訊息包封之產品資訊來獲得一廣告商伺服器3 1 2之位址。一 新的訊息包封被組合包括有廣告商伺服器312位址,並透過 路徑“B”而傳送回至來源PC 302。一“跨區轉接(handoff ) ” 操作被執行,藉以來源PC 302瀏覽器僅透過路徑“C”而重新 發送資訊至廣告商伺服器3 1 2,附加有適當的來源及目的地 位址。廣告商伺服器3 1 2接收並解碼訊息包封。廣告商產品 -18- 本纸張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明(16 ) 資訊之請求被取得而廣告商3 1 2擷取所請求之資訊自其資料 庫以透過路徑“D”傳輸回至來源PC 302。來源PC 302接著處 理資訊,即,以顯示給觀看者。選配的路徑“E”被討論於下 文中。應注意到所揭露之方法非僅限定於瀏覽器通訊應用 程式,但是可順應與,藉由熟習此技術者之足夠的修改, 其他的通訊應用程式用以傳輸資訊透過網際網路或通訊網 路。 現在參考圖4a,經由路徑“A”而從來源PC 302傳送至 ARS 308之訊息包封包括數個域。一個域包括ARS 308之 URL,其指示訊息包封所將被傳送至之處。另一域包括廣告 商產品碼或其他取得自聲頻信號1 1 1之資訊,以及任何於一 既定處理中所需之額外的架空資訊。產品碼提供一連結至 廣告商伺服器3 1 2之位址,其被置於資料庫3 1 0中。又另一 域包括來源PC 3 02之網路位址。通常,網路傳輸被實施以 資訊之包封,其每個包封提供一目的地位址、來源位址、 及資料。這些包封隨著利用以通訊之網路傳輸協定而改變 。雖然於所揭露之實施例中所利用的協定爲一般已知爲TCP /IP之一種傳統的協定系列,但是應瞭解其任何提供類似基 本功能之協定可被使用,以其主要條件爲一瀏覽器可將路 由資訊傳遞至所欲的URL以回應其被輸入至一 PC之鍵擊。 然而,應瞭解其任何協定可被使用,以其主要條件爲一瀏 覽器可將產品資訊傳遞至所欲的URL以回應其被輸入至一 PC之鍵擊。於本發明之內容中,“訊息包封”指的是(且包 括)目的地URL、產品資訊、及來源位址,即使有一個以上 --;-------1衣-- (請先閱讀背面之注意事項再填 頁) 17 鯓 本紙張尺度適用中國國家標準(CNS ) A4規格(21〇X297公釐) -19- 五、發明説明(17) 之卓一包封須被傳輸以達成此一*傳輸。 於接收訊息包封400自來源PC 302時,ARS 308依據其 嵌入於架空資訊中之指示來處理資訊。ARS 308明確地將取 得產品碼資訊自所接收之包封400,而一旦取得,將接著解 碼此產品碼資訊。一旦解碼,則此資訊被接著比較與A R S廣 告商310內所含之資料以決定是否有一 “適配(hit ) ”。假如 沒有任何代表一匹配之“適配”,則資訊被回送至其表示此狀 況之瀏覽器。假如有一“適配”,則一包封被組合,其包括來 源P C 3 0 2之位址,以及其指示來源P C 3 0 2有關如何(直接 於一“跨區轉接”操作中)存取一廣告商伺服器3 1 2之網路上 的另一位置的資訊。此型式之結構是相當傳統的以瀏覽器 (例如Netscape® 及微軟 Internet Explorer®),且來源PC 302可接著存取廣告商伺服器312而非顯示來自ARS 308之資 訊。ARS 308透過路徑“B”以將包封402傳輸回至來源PC 302 。現在參考圖4b,訊息包封402包括來源PC 302之位址、嵌1802 Bar code information 1804 Stick ID 1806 User ID 2000 Browser window 2002 Bar code area 2004 Stick specific area 2006 E-commerce area 2100 ARS database structure 2102 Product title 2104 Stick title 2106 User title 2108 E-commerce title 2500 Bar code 2502 Unique ID number 2504 Credit card 2506 Front 2508 Back 2510 Tape section 2512 Credit card unit 2700 Vendor server 2702 Vendor database 2704 Central registration server 2706 CRS database 2708 PSTN (Please read the precautions on the back before filling the page) • Binding and binding paper Zhang scale is applicable to China National Standard (CNS) A4 specification (210X297mm) -11-494334 A7 B7 V. Description of invention (9) Post office checkout server checkout database credit card company server credit card database credit card company server Related database 2710 2712 2714 2716 3300 3 302 Detailed description of the present invention Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now refer to FIG. 1 'It is not transmitted via a transmission through an audio tone using a TV wireless system to control a computer (" PC ") 1 1 2 block diagram of the system. In the embodiment shown in FIG. 1, a transmission station 101 and a receiving station 1 17 are provided, and the two are connected via a communication link (iink) 108. The transmission station 101 includes a television program source 104, which is capable of generating a program in the form of a broadcast signal including video and audio. This transmission is carried out via conventional techniques along a channel at the appropriate frequency. The program source is input to a mixing device 1 06 '. This mixing device is operable to mix with an audio signal. The audio signal is obtained from an audio source 100, which includes an encoded audio signal that is then modulated on a carrier, which is combined with the television program source. This signal combination can be performed at the audio level, or it can even be performed at the RF level in the form of a different carrier. However, a better method is to add only the audio signal from the modulator 102 to the audio channel of the program produced by the television program source 104. Its output is provided from the hybrid device 106 in the form of a propagated signal to an antenna 107, which transmits information to an antenna 109 on the receiving side via a communication link 108. -12- This paper size applies the Chinese National Standard (CNS) A4 specification (210χ: 297 mm) 5. Description of the invention (10) On the receiving side of the system, a conventional receiver 1 1 0 is provided, such as a television. The television provides a speaker output that provides an audible signal to the user. This signal is usually related to the program. However, the receiver 1 10 in the disclosed embodiment also provides an audio output socket (pck), which is an RCA type socket. This socket is used to provide an audio output signal on line 1 13 which is represented by an audio signal 1 1 1. This line 1 1 3 provides all the audio received through the communication link 108 to the audio on PC 112 and enters PC 1 12 in Weizhong. It should be understood, however, that although a direct connection is shown from the receiver 110 to the PC 112, a microphone pickup (PC1 12) may actually be used, which pickup can pick up audio signals. In the disclosed embodiment, the audio signal generated by the advertiser data input device 100 is audible to the human ear and therefore audible to the user. Therefore, no special filter is required to provide this audio to PC 1 12. The PC 1 12 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs is operable to run programs thereon, and the programs are usually stored in a program file area 1 1 6. These programs can be any type of program, such as word processing programs, applications, and so on. In the disclosed embodiment, the program used in this system is called a "browser". PC 1 1 2 runs a browser program to help access information on the Internet, for example, a global communications network known as the "Internet" or the World-Wild-Web "Web" . A browser is an application that uses hypertext links to access information. This article is a term used to describe the specific organization of information within a data processing system and the way it is presented to users. It uses the power of computers to link information from various sources together to provide users with the ability to explore specific topics. This paper size applies Chinese National Standard (CNS) A4 specification (210X297 mm) -13- V. Description of invention (n) The traditional presentation type used in books is an organization that utilizes an information, which is limited due to the media , That is, fixed-size, sequential sheets. However, the hypertext system uses a large amount of text or other types of data units, such as image information, graphic information, video information, or sound information, which may have different sizes. A collection of such information units is called a hypertext document, or where a hypertext document uses information other than text, it is referred to as a hypermedia document. Multimedia communications can use the Hypertext Transfer Protocol (HTTP), and files or formatted materials can use the Hypertext Markup Language (HTML). This formatting language provides a mix of text, graphics, sound, video, and hyperlinks to text, by "taggmg" a text document using HTML. Information encoded using HTML is often referred to as an "HTML file", an "HTML page", or a "home page." These documents and other Internet resources can be accessed through the network, using a network addressing technology that uses a locator called a Uniform Resource Addresser ("URL"), Yi! 1 $ Http://www.digital.com. ° The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints the Internet as one of the most commonly used networks to interconnect and distribute computer systems and allow users of these computer systems Exchange information around the world. Those connected to the Internet are many private networks, such as corporate or business networks. Standard protocols, such as Transmission Control Protocol ("TCP") and Internet Protocol ("IP"), provide a convenient way to connect these different networks. These agreements specify how their data is formatted and communicated. As a feature of the Internet, its protocols are stacked in layers in an IP stack. At the higher level of the IP stack, such as the application layer (where HTTP is used), the -14- paper size applies the Chinese National Standard (CNS) A4 specification (210 ×: Z97 mm) 4 ^ 4334 A7 __B7_ V. Description of the invention (12) Please read-Read the back of the note and then the user information is more easily visible on the page, and at a lower level, such as the network level (where TCP / IP is used), the data is only It can be observed as an envelope or a fast-moving digital signal stream. Stacked on the Internet is a standard protocol interface to access network resources, such as servers, files, web pages, mail messages, and so on. One way web resources can be accessed is through browsers produced by Netscape® and Microsoft Internet Explorer®. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 1 again, the user can load this program with appropriate keystrokes so that a browser window will be displayed on a display 118. In an embodiment, the user can run a browser program on the PC 1 12 so that the browser window is displayed on the display 1 1 8. When watching a favorite program, the user can also watch the display 1 1 8. When an audio signal is received at the receiver 1 10 and the encoded information input by the advertiser is included therein, the PC 1 1 2 will then perform several operations. According to the disclosed embodiment, the first operation is to obtain audio information in the form of digital data in the received audio signal, and then connect it via a modem 1 1 4 to transmit this digital data to one of the global communication networks. Defined location. This connection will be described below. This information will be passed to a private location and instructions related to the location of the advertiser (related to the code) will be transmitted back to PC 112, and PC 11 2 will then generate a communication link to the location so that the user can display on display 1 18 See the information that its advertisers want viewers to see by putting the tone on the broadcast channel. This information can be in the form of interactive programs, data files, and so on. In an example, when an advertisement appears on a television, the tone will be generated and then additional information is displayed on the display 1 1 8. In addition, a mobile video program can be played on a PC that is received through the Internet. In fact, the paper size of the mobile video program applies to the Chinese National Standard (CNS) A4 specification (210X297 mm). -15- 5. Description of the invention ( 13) It is longer than the advertising clip on the radio. Another example would be a sports game that broadcasts tones to allow users to access information that they cannot obtain through the broadcast network, such as additional statistics about sports programs, and so on. By utilizing the system described herein with respect to the embodiment disclosed in FIG. 1, an advertiser can control a user's PC 1 12 through the use of tones embedded in a program audio signal. As will be described below, the disclosed embodiment utilizes specific routing information stored in PC 1 12 which allows the encoded information in the received audio signal to send this information to a desired location on the network, and Other routing information is then allowed to be sent back to PC 11 2 for its control and PC 1 12 is sent to the appropriate location regarding the code. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 2, there is shown a computer 204 similar to PC 1 12 which is connected to display information on 118. The computer 204 includes an internal audio or "sound effect" card 206 to receive the transmitted audio signals via the receiving antenna 109 and the receiver 110. The sound card 206 typically contains analog-to-digital circuits to convert analog audio signals into digital signals. Digital signals can then be more easily manipulated by software programs. The receiver 110 separates the audio signal from the video signal. A special trigger signal placed in the audio signal of the transmitting advertiser triggers its proprietary software running on the computer 204, which launches a communication application. In this particular embodiment, it is a web browser placed in the computer 204 Application. The advertiser information encoded in the audio signal is then obtained and appended with the address of a private server placed on the communication network. The remote server address is in the form of a URL. This additional information, among other control codes, is directly inserted into the web browser application to be automatically sent to the communication network. The web browser in this embodiment operates on the computer 204 and passes the internal number -16- This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) 494334 A7 __B7 V. Description of the invention (14) n ϋϋ ϋϋ κ ϋ «In I —— &1; 1 ϋϋ 1_1 I (Please read the precautions on the back first and then the page) The machine 2 0 8 can connect to the network and send advertiser information to the remote server. The remote server cross-references the advertiser's product information to the address of the advertiser's server on the web. The address of the advertiser server is sent back to the advertiser server via the computer 204. Advertiser product information is returned to the computer 204 to be presented to the viewer on the display 1 1 8. In this particular embodiment, the specific advertiser product information displayed is included in the advertiser's web page 2 1 2. As mentioned above, the audio signal is audible to the human ear. Therefore, audio signals, such as those emitted from television speakers, can be input to the sound card 206 through a microphone. In addition, the audio signal need not be an instant broadcast, but can be recorded on video tapes, CDs, DVDs, or other media, which can be played back later. As high-resolution digital televisions are about to become popular, the audio signals output from televisions can also be digital. Therefore, direct input of an audio card for A / D purposes may not be needed, and alternative interface technologies to conform to digital to digital signal formats will apply. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 3, there is shown a source computer 302 similar to PC 204, which is connected to a global communications network 306 via an interface 304. In this embodiment, the audio signal 1 1 1 is received by the PC 3 02 via its sound card 206. The audio signal 1 1 1 includes a trigger signal that triggers proprietary software to launch a web browser application on the PC 302. The audio signal 1 11 also includes advertiser product information, which is obtained and appended with URL information of an Advertiser Reference Server (ARS) 308. ARS 30 8 is a system deployed on the network, which is defined as the location to which the data in the audio signal 1 1 1 will be sent. In this way, the information in the audio signal 1 1 1 will always be sent to ARS 308, because a URL is -17 on the network system. This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) V. Invention Description (15) Unique. Links to ARS 3 0 8 are a database of product codes and related manufacturer URLs 3 1 0. The database 3 1 0 undergoes a continuous update procedure, which is obvious to the user. When the company signs a contract, such as agreeing to this technology, the manufacturer and product information is added to the database 3 10 without interrupting the operation of the source PC 302 with frequent updates. When the advertiser server URL is obtained from the ARS database 310, this URL and the request for specific advertiser product information are automatically sent back via a web browser on the PC 302 to the individual advertiser The server retrieves the advertiser's product information to PC 3 02. It should be noted that although the present invention discusses a global communications network, this system can also be applied to LANs, WANs, and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source PC 302, but may include most source PCs, such as PC 300 and PC 303. In addition, most ARS 308 systems and advertiser servers 312 may be implemented, for example, individually ARS 314 and advertiser server A 316. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Generally, information processing through a communication network occurs between the network connection systems of this embodiment, as described below. The network browser running on the source PC 302 sends a message packet to ARS 308 via the path "A". ARS 3 08 decodes the message envelope and executes a cross reference function to obtain the product information encapsulated from the received message to obtain the address of an advertiser server 3 1 2. A new message envelope is combined to include the address of the advertiser server 312 and sent back to the source PC 302 via the path "B". A "handoff" operation is performed, whereby the source PC 302 browser resends information to the advertiser server 3 1 2 only through the path "C", with the appropriate source and destination addresses attached. The advertiser server 3 1 2 receives and decodes the message packet. Advertiser Products-18- This paper size is in accordance with Chinese National Standard (CNS) A4 specification (210X297 mm) 494334 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (16) Information request was obtained The advertiser 3 1 2 retrieves the requested information from its database for transmission back to the source PC 302 via the path "D". The source PC 302 then processes the information, i.e. to display it to the viewer. The optional path "E" is discussed below. It should be noted that the method disclosed is not limited to browser communication applications, but can be adapted. With sufficient modifications by those skilled in the art, other communication applications are used to transmit information through the Internet or communication networks. Referring now to FIG. 4a, the message envelope transmitted from the source PC 302 to the ARS 308 via the path "A" includes several fields. One domain includes the URL of ARS 308, which indicates where the message envelope will be delivered. The other field contains the advertiser's product code or other information obtained from the audio signal 1 1 1 and any additional overhead information required in a given process. The product code provides an address to the advertiser server 3 12 which is placed in the database 3 1 0. Yet another domain includes the network address of the source PC 3002. Generally, network transmission is implemented by encapsulation of information, and each encapsulation provides a destination address, source address, and data. These encapsulations change with the use of communication network transmission protocols. Although the protocol used in the disclosed embodiment is a traditional protocol family generally known as TCP / IP, it should be understood that any protocol that provides similar basic functions can be used, with its main condition being a browser The routing information can be passed to the desired URL in response to a keystroke entered into a PC. However, it should be understood that any of its protocols can be used, with the main condition that a browser can pass product information to the desired URL in response to a keystroke entered into a PC. In the context of the present invention, "message envelope" refers to (and includes) the destination URL, product information, and source address, even if there is more than one-; ------- 1 clothing-( Please read the notes on the back before filling in the page) 17 鯓 This paper size is applicable to the Chinese National Standard (CNS) A4 specification (21 × 297 mm) -19- V. The description of the invention (17) must be transmitted To achieve this one * transmission. When receiving the message packet 400 from the source PC 302, the ARS 308 processes the information according to its instructions embedded in the overhead information. ARS 308 will explicitly obtain the product code information from the received envelope 400, and once obtained, it will then decode this product code information. Once decoded, this information is then compared to the information contained in the AR Advertiser 310 to determine if there is a "hit". If there is no "fit" that represents a match, the information is sent back to the browser that indicated the condition. If there is an "adaptation", an envelope is combined, which includes the address of the source PC 3 0 2 and instructs the source PC 3 0 2 how to access (directly in a "cross-zone transfer" operation) Information about another location on the network of an advertiser server 3 1 2. This type of structure is quite traditional with a browser (such as Netscape® and Microsoft Internet Explorer®), and the source PC 302 can then access the advertiser server 312 instead of displaying information from the ARS 308. The ARS 308 transmits the packet 402 back to the source PC 302 via the path "B". Referring now to FIG. 4b, the message envelope 402 includes the address,

入於指示碼內之廣告商伺服器312的URL、及ARS 308之URL 〇 經濟部智慧財產局員工消費合作社印製 於接收訊息包封402自來源PC 3 02時,訊息包封402被 拆解以獲得相關的路由資訊以組合一新的訊息包封404。其 運作於來源PC 302上之網路瀏覽器此刻被指引以透過路徑“ B”獲得產品資訊,其係相關於訊息包封404中所內嵌之特定 的廣告商伺服器3 1 2位置資訊。現在參考圖4c,此處理之訊 息包封404包括廣告商伺服器3 12之URL、產品資訊之請求的 資料、及來源PC 302之位址。 •20- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明(18 ) 於接收訊息包封404自來源PC 302時,廣告商伺服器 3 12拆解訊息包封404以獲得產品資訊之請求的資料。廣告 商伺服器312接著擷取特定的產品資訊自其資料庫’並透過 路徑“D”以將之傳輸回至來源PC 302。現在參考圖4d ’此特 定處理之訊息包封406包括來源PC 302之位址、所請求之資 訊、及廣告商伺服器312之URL。 選配地,ARS 308可透過路徑“E”以執行產品資訊之一 直接請求至廣告商伺服器312。於此模式中,ARS 3 08傳送 資訊至廣告商伺服器3 12以指示其聯絡來源PC 3 02。然而’ 此爲非常規的且需要更複雜的軟體控制。此處理之訊息包 封408被顯示於圖4e,其包括廣告商伺服器312之URL、產品 資訊之請求的資料、及來源PC 302之位址。因爲產品資訊 未被回送至ARS 308而直接至來源PC 302,所以訊息包封 408要求其回送位址爲來源PC 3 02之位址。產品資訊被接著 透過路徑“D”而直接傳至PC 302。 現在參考圖5,用以檢測並獲得產品資訊之方法如以下 所述。於決定方塊500中,運作一來源PC 302 (類似於PC 204 )上之駐留(resident)的私有應用程式監督聲頻輸入中 之一特別的觸發信號。於檢測到此觸發信號時,其接續於 觸發信號後之資料被解碼以利進一步之處理,於功能方塊 5 02中。於功能方塊5 04中,資料被緩衝以利進一步操縱。 於決定方塊506中,做成一決定有關其資料是否可被適當地 鑑定。假如爲否時,則程序流繼續經由“N”信號至功能方塊 520,其中此資料被丟棄。於功能方塊522中,程式接著以 請 先 閱* % 背 面 之 注 意 事 項 再 * 頁 裝 訂 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -21 - 494334 A7 B7 五、發明説明(19 ) ---------II (請先閱讀背面之注意事項再填頁) 信號通知資料之傳輸。系統接著等待下一個觸發信號,於 決定方塊5 00中。假如於決定方塊5 06中被適當地鑑定的話 ,則程式流繼續經由“Y”信號路徑,其中資料被接著用以 啓動網路瀏覽器應用程式,如功能方塊508中所示。於功能 方塊510中,網路瀏覽器接收URL資料,其被接著自動地發 送經由電腦數據機208而至網路介面304且最終地至網路306 。於功能方塊5 14中,ARS 3 08回應藉由回送廣告商伺服器 312之URL至PC 302。於功能方塊516中,其運作於來源PC 302上之網路瀏覽器接收來自ARS 308之廣告商URL資訊, 並傳輸產品檔案之URL至廣告商伺服器312。於方塊51 8中, 廣告商伺服器3 12回應藉由將產品資訊傳送至來源PC 302以 利處裡。 使用者可獲取此架構之利益,僅藉由下載私有軟體透 過網路。其他用以獲取軟體之方法係眾所周知的,例如, 藉由CD、碟片、或預先載入之硬碟。 經濟部智慧財產局員工消費合作社印製 現在參考圖6,顯示有其ARS 308可能遭遇之程序的流 程圖,當接收訊息包封400自來源PC 302時。於決定方塊 600中,ARS 308檢查其訊息包封400之接收。假如一訊息包 封400未被接收,則程式流沿著“N”路徑移動以繼續等待訊 息。於接收訊息包封4 0 0時,於功能方塊6 0 2中,A R S 3 0 8解 碼訊息包封400。產品碼被接著單獨地取出於功能方塊604 中以準備匹配產品碼與其位於3 1 0中之適當的廣告茼伺服器 位址。於功能方塊606中,產品碼被接著使用以一找尋表來 擷取其內含於聲頻信號資料中之個別產品資訊的廣告商伺 -22- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 A7 _B7 __ 五、發明説明(20 ) 服器312 URL。於功能方塊608中,ARS 3 0 8接著組合訊息 包封402以傳輸回至來源PC 3 02。功能方塊610指示其透過 路徑“B”以傳送訊息包封402回至來源PC 302之程序。 經濟部智慧財產局員工消費合作社印製 現在參考圖7,有顯示一介於來源PC 302與廣告商伺服 器3 12之間的互動程序之流程圖。於功能方塊700中,來源 PC 302接收其傳回自ARS 308之訊息包封402並開始解碼訊 息包封402。於功能方塊702中,廣告商產品資訊之URL被取 得自訊息包封402並儲存以插入訊息包封404至廣告商伺服 器312。訊息包封404接著被組合並藉由來源PC 3 02而透過 路徑“C”傳送至廣告商伺服器312。於功能方塊704。當來源 PC 3 02於功能方塊706中等待時,廣告商伺服器312便接收 訊息包封404自來源PC 3 02,於功能方塊708中,並將其拆 解。產品資訊位置被接著取得自訊息包封404於功能方塊 710中。特定的產品資訊被擷取自廣告商伺服器312以傳輸 回至來源PC 3 02。於功能方塊7 12中,產品資訊被組合入訊 息包封406並接著透過路徑“D”而傳輸回至來源PC 302。於 功能方塊714中回到來源PC 302,則其內含於接收自廣告商 伺服器312之訊息包封406中的廣告商產品資訊被接著取得 並處理於功能方塊7 1 6中。 現在參考圖8,在接收一觸發信號之後,於一來源PC 302上之一網路瀏覽器應用程式被自動地啓動而電腦顯示 800呈現一瀏覽器頁802。運作於來源PC 302上之私有軟體 處理聲頻信號資料,在其經由音效卡206而被數位化之後。 軟體適當地準備資料以直接插入網路瀏覽器,藉由取得產 -23- 本紙張尺度適用中國國家標準(CNS〉A4規格(210X297公釐) 3 3 94 4 A7 B7 五、發明説明(21 ) 品資訊碼並附加鍵擊資料至此資訊。首先,一^ U R L網頁8 0 4 被開啓以回應一由私有軟體所加入之Ctrl-0指令做爲第一字 串。開啓URL網頁804自動地將游標置於一域806,其中接續 Ctrl-0指令之額外的鍵擊資料將被插入。在URL網頁804被 開啓之後,超本文協定前言http··//被插入域806。接下來, 有關ARS 308之位置的URL資訊被插入域806。接續於ARS 3 0 8 URL之後,資料爲字元/ ?以容許其立即接續於/ ?字元 後之變數的輸入。於此實施例中,接續之變數爲聲頻信號 中所接收之產品資訊碼。產品碼資訊亦提供交互參考資訊 以獲得廣告商URL自ARS資料庫310。接下來,一輸送架( carnage )回送被加入以傳送URL/產品資料並關閉視窗804 。在訊息包封400從來源PC 302被傳輸至ARS 308之後,則 從ARS 308、至來源PC 302、至廣告商伺服器312、而回至 來源PC 30.2的處理,快速地發生且係觀看者所能一目了然 的。於此刻,下一個觀看者所見之資訊爲產品資訊,其被 接收自廣告商伺服器3 1 2。 經濟部智慧財產局員工消費合作社印製 現在參考圖9,有顯示一更簡化之實施例的方塊圖。於 此實施例中,一視頻源902被提供,其可操作以提供一聲頻 輸出於一聲頻電纜901上,其提供由參考數字904所指之路 由資訊。路由資訊904爲基本上內含於聲頻信號中之資訊。 此爲一編碼或內嵌的信號。路由資訊904之重要特徵在於其 被自動地即時輸出爲透過視頻源902所接收之視頻節目的廣 播之一功能。因此,每當程式被即時地廣播至使用者908時 ,則路由資訊904將被輸出每當視頻之製作者希望其被秀出 -24- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 五、發明説明(22 ) 時。應瞭解到其代表視頻源之盒子902可爲任何型式之媒體 ,其將致使路由資訊被輸出。此可爲一卡帶播放器、一 DVD播放器、一聲頻卡帶、一CD ROM或者任何此類媒體。 唯一重要的是此唯一種製造商硏發的程式,其中使用者90 8 以一連續或流動之方式觀察之。路由資訊904,其係嵌入由 製造商所選定於該程式內之一特定點上,被輸出。 聲頻資訊被接著發送至一 PC 906,其類似於圖1中之PC 112。一使用者908連繫與PC以接收其資訊,PC 906係連接 與一顯示(未顯示)。PC 906連繫與一網路910,其類似於 圖3中之網路306。此網路910具有多數節點於其上,其中一 節點爲PC 906,而另一節點係由一網路節點912所表示以代 表遠端資訊。本實施例之目的係存取遠端資訊以顯示給使 用者908,藉由將路由資訊904傳輸自方塊902中之視頻節目 的動作。此路由資訊被利用以容許PC 906 (其具有一網路“ 瀏覽器’’作用於上)透過網路910“抓取”節點91 2上之遠端資 訊來顯示給使用者9 08。此路由資訊904係以一種嵌入碼之 形態於聲頻信號中,如上文中所述。 經濟部智慧財產局員工消費合作社印製 現在參考圖1 0,有顯示圖9之實施例之一更詳細的方塊 圖。於此實施例中,PC 906被分隔爲一對節點,一第一 pC 1002及一第二PC 1004。PC 1 002位於與使用者908連接之節 點上,而PC 1 004位於另一節點上。PC 1004代表圖3之ARS 308。PC 1004具有一與其連接之資料庫1〇〇6,其基本上爲 廣告商資料庫3 1 0。因此,網路9 1 0上需有三個節點以實施 所揭露之實施例,即PC 1002、PC 1004及遠端資訊節點912 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -25- 3 3 94 4 A7 ______B7 五、發明説明(23 ) 。路由資訊904被PC 1002利用以發送至PC 1 004來決定網路 910上之遠端資訊節點912的位置。此被回送至PC 1 002而直 接連接與遠端資訊節點9 1 2,且從該處擷取資訊至使用者 908。路由資訊904基本上構成主要的路由資訊。 現在參考圖1 1,有顯示其網路包封如何被形成以傳送 主要路由資訊至PC 1 004之一槪略圖示。通常,主要路由資 訊佔據一單一域,其主要路由資訊被接著組合成一具有從 屬路由資訊之資料包封以轉移至網路9 1 0。此被詳細描述於 上文中。 經濟部智慧財產局員工消費合作社印製 現在參考圖1 2,有顯示圖9之另一種實施例。於此實施 例中,視頻源902係關連與一光學區域1202,其光學區域 1 202中配置有一嵌入之視頻碼。此嵌入之視頻碼可爲相當 複雜的或者是簡單如一黑與白區域之格子(grid),格子中 之每個區域可具有一黑色以代表一邏輯“1”或者一白色區域 以代表一邏輯“0”。此將容許一數位値被配置於光學區域 1 202中。一感應器1 204可接著被提供以感應此視頻碼。於 上述範例中,肽將僅需要一列光學檢測器,格子中之每個 區域配置一個以決定此是否爲一邏輯“ Γ或者一邏輯“0”狀態 。所感應的視頻之一被接著輸出至PC 906以利處理來決定 其內含之資訊,其中所內含之資訊構成主要路由資訊904。 之後,其被處理如參考圖9之上文中所述。 現在參考圖1 3,有顯示一實施例之方塊圖,其中一使 用者之輪廓可被傳遞至原本的用戶或製造商。PC 9 06係關 連與一輪廓資料庫1 302,其輪廓資料庫1 302可操作以儲存 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -26- 494334 A7 B7 五、發明説明(24 ) 使用者908之輪廓。此輪廓被產生當程式(在初始安裝之後 )請求資訊被輸入以啓動該程式。除了輪廓之外,亦有一 唯一的ID,其被提供至使用者908以關連與其運作於PC 906 上之瀏覽器程式。此被儲存於由一方塊1 304所表示之一儲 存位置。此ID 1 3 04可被存取以一遠端位置如一 “餅乾( cookie ) ”,其爲儲存於PC 906中之一可存取位置中之資訊 ,其可存取位置實際上可由運作於一遠端節點上之遠端程 式所存取。 經濟部智慧財產局員工消費合作社印製 ARS 308,其基本上構成圖10之PC 10 04,其可操作以 關連與一輪廓資料庫1 3 0 8,此輪廓資料庫1 3 08可操作以儲 存所有使用者之輪廓。輪廓資料庫1 3 08爲其可附加至系統 之所有PC 906的輪廓資料庫1 3 02中所儲存的一種組合。此 係不同與資料庫3 1 0 (廣告商之資料庫)中所儲存之資訊, 其含有中間目的地表。當主要路由資訊904中之路由資訊被 傳遞至ARS 308且取得自原本的資料包封時,則上文中所描 述之找尋程序可接著被執行以決定此資訊將被發送至何處 。輪廓資料庫1 3 0 2被接著利用於每個處理’其中每個以接 收自主要路由資訊904之路由資訊之形式的處理被比較與目 的地表3 1 0以決定其製造商係關連與何者。其隨著主要路由 資訊904中之路由資訊所傳輸之相關的ID 1 3 04被接著比較 與輪廓資料庫1 3 0 8以決定一與其相關之輪廓是否可用。此 資訊被儲存於處理資料庫1 3 1 0中以使得,後來,對於每個 接收以主要路由資訊904中之資訊之形式的路由碼,將關連 與每個PC 906之IDs 1 304。資料庫1308中之相關的輪廓’其 -27- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 A7 B7 五、發明説明(25 ) 被儲存相關與Ids 1 304,可接著被組合且傳輸至一用戶以由 網路910上之一用戶節點1312所參考。ARS 3 08可執行此工 作以兩種模式,一種即時模式或一種非即時模式。於即時 模式中,每次一PC 906存取廣告商資料庫310時,則該使用 者之輪廓資訊便被上載至用戶節點1 3 1 2。同時,帳單資訊 被產生給該用戶1312,其被儲存於一帳單資料庫1316中。 因此,ARS 308能夠通知用戶13 12有關每次處理、那些處理 之帳單,且亦提供給用戶1 3 1 2有關誰正在存取有關一特定 路由碼之路由資訊域904的特定產品廣告的輪廓資訊,如上 文所述。此資訊(一旦被組合後)可接著被傳輸至用戶 1 3 1 2且亦被反應於帳單資訊中並儲存於帳單資訊資料庫 1 3 1 6 中。 現在參考圖1 4,有顯示一流程圖以描述儲存使用者之 輪廓的操作。程式被啓始於方塊1 402中且接著前進至一功 能方塊1 404,其中系統將提示輪廓於系統之啓始時。此啓 始爲一種功能,其被設定以啓動於每當使用者初始地載入 他或她所被提供之軟體時。其目的在於,除了設定資訊之 外,產生一使用者輪廓.。一旦使用者執行此動作,則程式 將到達一決定方塊1 4 0 6以決定使用者是否提供基本的或者 詳細的資訊。此爲使用者可選擇的。假如選擇基本的話, 則程式將到達一功能方塊1 4 0 8,其中使用者將進入基本資 訊,例如名稱及序號及可能是位址。然而,爲了刺激使用 者進入更多資訊,則功能方塊1 404中之原本的提示將提供 如贈券、折扣,等等,假如使用者願進入額外資訊的話。 本紙張尺度適用中國國家標準(CNS ) Α4規格(210Χ297公釐) (請先閱讀背面之注意事項再填頁) -裝·The URL of the advertiser's server 312 and the URL of ARS 308 entered in the instruction code. The employee's cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the message envelope 402 when it was received from the source PC 3 02. Obtain relevant routing information to combine a new message envelope 404. The web browser running on the source PC 302 is now directed to obtain product information through the path "B", which is related to the specific advertiser server 3 12 location information embedded in the message envelope 404. Referring now to FIG. 4c, this processed message envelope 404 includes the URL of the advertiser server 312, the requested data for product information, and the address of the source PC 302. • 20- This paper size applies Chinese National Standard (CNS) A4 specification (210X297 mm) 494334 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (18) Received message envelope 404 from the source PC 302 At this time, the advertiser server 3 12 unpacks the message envelope 404 to obtain the requested information of the product information. The advertiser server 312 then retrieves specific product information from its database ' and transmits it back to the source PC 302 via the path "D". Referring now to FIG. 4d 'this specially processed message envelope 406 includes the address of the source PC 302, the requested information, and the URL of the advertiser server 312. Alternatively, the ARS 308 can perform one of the product information requests directly to the advertiser server 312 via the path "E". In this mode, ARS 3 08 sends information to the advertiser server 3 12 to indicate its contact source PC 3 02. However, this is unconventional and requires more sophisticated software controls. This processed message envelope 408 is shown in Figure 4e, which includes the URL of the advertiser server 312, the requested data for product information, and the address of the source PC 302. Because the product information is not sent back to the ARS 308 but directly to the source PC 302, the message envelope 408 requires its return address to be the address of the source PC 3 02. The product information is then transmitted directly to PC 302 via the path "D". Referring now to FIG. 5, a method for detecting and obtaining product information is as follows. In decision block 500, a private application running a resident on a source PC 302 (similar to PC 204) monitors a special trigger signal in the audio input. When this trigger signal is detected, the data following the trigger signal is decoded for further processing, in function block 502. In function block 504, the data is buffered for further manipulation. In decision block 506, a decision is made as to whether the information about it can be properly identified. If not, the program flow continues to function block 520 via the "N" signal, where this data is discarded. In function block 522, the program then reads the "* Note on the back side first" and then the page binding. The paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -21-494334 A7 B7 V. Description of the invention ( 19) --------- II (Please read the notes on the back before filling in the page) Signal transmission of data. The system then waits for the next trigger signal in decision block 5 00. If properly identified in decision block 506, the program flow continues through the "Y" signal path, where the data is then used to launch the web browser application, as shown in function block 508. In function block 510, the web browser receives the URL data, which is then automatically sent via the computer modem 208 to the web interface 304 and finally to the web 306. In function block 5 14, ARS 3 08 responds by returning the URL of advertiser server 312 to PC 302. In function block 516, a web browser operating on the source PC 302 receives the advertiser URL information from the ARS 308, and transmits the URL of the product file to the advertiser server 312. In block 518, the advertiser server 312 responds by transmitting the product information to the source PC 302 for convenience. Users can reap the benefits of this architecture by downloading proprietary software over the Internet. Other methods for obtaining software are well known, for example, by CD, disc, or preloaded hard disk. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 6, there is shown a flowchart of the procedures that its ARS 308 may encounter when receiving a message packet 400 from the source PC 302. In decision block 600, ARS 308 checks the receipt of its message packet 400. If a message packet 400 is not received, the program flow moves along the "N" path to continue waiting for the message. When receiving the message packet 400, in function block 602, A R S 3 0 8 decodes the message packet 400. The product code is then individually taken out in function block 604 in preparation for matching the product code with the appropriate advertising / server address located in 310. In function block 606, the product code is then used by an advertiser that uses a look-up table to retrieve the individual product information contained in the audio signal data. 22- This paper size applies the Chinese National Standard (CNS) A4 specification ( 210X297 mm) 494334 A7 _B7 __ 5. Description of the invention (20) Server 312 URL. In function block 608, ARS 3 0 8 then combines the message envelope 402 for transmission back to the source PC 3 02. Function block 610 instructs it to send a message packet 402 back to the source PC 302 via the path "B". Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 7, there is a flowchart showing an interaction process between the source PC 302 and the advertiser server 312. In function block 700, the source PC 302 receives the message packet 402 it returns from the ARS 308 and starts decoding the message packet 402. In function block 702, the URL of the advertiser's product information is obtained from the message envelope 402 and stored to insert the message envelope 404 to the advertiser server 312. The message envelope 404 is then combined and transmitted to the advertiser server 312 via the path "C" by the source PC 3002. In function block 704. When the source PC 3 02 waits in the function block 706, the advertiser server 312 receives the message packet 404 from the source PC 3 02 in the function block 708 and disassembles it. The product information location is then obtained from the message envelope 404 in function block 710. Specific product information is retrieved from the advertiser server 312 for transmission back to the source PC 3002. In function block 712, the product information is combined into a message envelope 406 and then transmitted back to the source PC 302 via the path "D". Returning to the source PC 302 in function block 714, the advertiser product information contained in the message envelope 406 received from the advertiser server 312 is then obtained and processed in function block 716. Referring now to FIG. 8, after receiving a trigger signal, a web browser application on a source PC 302 is automatically launched and the computer display 800 presents a browser page 802. Proprietary software running on the source PC 302 processes the audio signal data after it has been digitized via the sound card 206. The software properly prepares the data to be directly inserted into the web browser, and obtains the product. -23- This paper size applies the Chinese national standard (CNS> A4 specification (210X297 mm) 3 3 94 4 A7 B7 V. Description of the invention (21) The product information code and keystroke data are attached to this information. First, a ^ URL page 8 0 4 is opened in response to a Ctrl-0 command added by the proprietary software as the first string. Opening the URL page 804 automatically sets the cursor It is placed in a domain 806, in which additional keystroke data following the Ctrl-0 instruction will be inserted. After the URL web page 804 is opened, the protocol preface http ... is inserted into the domain 806. Next, about ARS 308 The URL information of the location is inserted into the field 806. Following the ARS 3.0 URL, the data is the character /? To allow it to be immediately followed by the input of the variable after the /? Character. In this embodiment, the subsequent variable Is the product information code received in the audio signal. The product code information also provides cross-reference information to obtain the advertiser URL from the ARS database 310. Next, a carnage loopback is added to send the URL / product information and close Windows 804 After the message packet 400 is transmitted from the source PC 302 to the ARS 308, the processing from ARS 308, to the source PC 302, to the advertiser server 312, and back to the source PC 30.2 occurs quickly and is the viewer It can be seen at a glance. At this moment, the information that the next viewer sees is product information, which is received from the advertiser's server 3 1 2. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. A block diagram of a simplified embodiment. In this embodiment, a video source 902 is provided, which is operable to provide an audio output on an audio cable 901, which provides routing information designated by reference numeral 904. Routing information 904 is basically the information contained in the audio signal. This is a coded or embedded signal. The important feature of the routing information 904 is that it is automatically output in real time as one of the broadcasts of video programs received through the video source 902 Therefore, whenever the program is broadcast to the user 908 in real time, the routing information 904 will be output whenever the producer of the video wants it to be shown -24- Chinese National Standard (CNS) A4 specification (210X297 mm) 5. When the invention was described (22), it should be understood that the box 902, which represents the video source, can be any type of media, which will cause routing information to be output. This can be A cassette player, a DVD player, an audio cassette, a CD ROM, or any such media. The only thing that matters is the program issued by the manufacturer, where users 90 8 watch in a continuous or mobile way The routing information 904 is embedded at a specific point selected by the manufacturer in the program and is output. The audio information is then sent to a PC 906, which is similar to PC 112 in FIG. A user 908 is connected to a PC to receive its information, and a PC 906 is connected to a display (not shown). The PC 906 is connected to a network 910, which is similar to the network 306 in FIG. This network 910 has a plurality of nodes on it, one of which is a PC 906, and the other node is represented by a network node 912 to represent remote information. The purpose of this embodiment is to access remote information for display to the user 908 by transmitting routing information 904 from the video program in block 902. This routing information is utilized to allow PC 906 (which has a network "browser" function) to "crawl" remote information on node 91 2 to display to user 9 08 through network 910. This routing Information 904 is in the form of an embedded code in the audio signal, as described above. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Referring now to FIG. 10, there is a more detailed block diagram showing one of the embodiments of FIG. In this embodiment, the PC 906 is divided into a pair of nodes, a first pC 1002 and a second PC 1004. PC 1 002 is located on a node connected to the user 908, and PC 1 004 is located on another node. PC 1004 represents ARS 308 of Fig. 3. PC 1004 has a database 1006 connected to it, which is basically an advertiser database 3 1 0. Therefore, three nodes on the network 9 10 are required to implement all The disclosed embodiment, that is, PC 1002, PC 1004, and remote information node 912. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) -25- 3 3 94 4 A7 ______B7 V. Description of the invention (23) Route information 904 is used by PC 1002 to send to PC 1 0 04 to determine the location of the remote information node 912 on the network 910. This is sent back to PC 1 002 to directly connect to the remote information node 9 1 2 and retrieve information from there to the user 908. Routing information 904 Basically constitutes the main routing information. Now referring to FIG. 11, there is a schematic diagram showing how the network packet is formed to transmit the main routing information to the PC 1 004. Generally, the main routing information occupies a single domain. Its main routing information is then combined into a data packet with subordinate routing information to be transferred to the network 9 10. This is described in detail above. Printed by the Consumer Consumption Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs FIG. 9 shows another embodiment. In this embodiment, the video source 902 is connected to an optical area 1202, and an embedded video code is arranged in the optical area 1 202. The embedded video code may be quite complex or It is as simple as a grid of black and white areas. Each area in the grid can have a black to represent a logical "1" or a white area to represent a logical "0". A digital chirp is arranged in the optical region 1 202. A sensor 1 204 can then be provided to sense the video code. In the above example, the peptide will only require a row of optical detectors, one for each region in the grid. Determine whether this is a logical "Γ" or a logical "0" state. One of the sensed videos is then output to the PC 906 for processing to determine the information contained therein, and the information contained therein constitutes the main routing information 904. After that, it is processed as described above with reference to FIG. 9. Referring now to FIG. 13, there is a block diagram showing an embodiment in which a user profile can be passed to the original user or manufacturer. PC 9 06 is related to a profile database 1 302, whose profile database 1 302 is operable to store the paper size applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) -26- 494334 A7 B7 V. Description of the invention (24) The outline of the user 908. This profile is generated when the program (after initial installation) requests information to be entered to launch the program. In addition to the outline, there is also a unique ID that is provided to the user 908 to be associated with a browser program that runs on the PC 906. This is stored in a storage location indicated by a square 1 304. The ID 1 3 04 can be accessed by a remote location such as a "cookie", which is information stored in an accessible location in the PC 906. The accessible location can actually be operated by a Accessed by a remote program on a remote node. The Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs printed ARS 308, which basically constitutes PC 10 04 of FIG. 10, which is operable to be associated with a profile database 1 3 0 8 which is operable to store Silhouette of all users. The profile database 1 3 08 is a combination stored in the profile database 1 3 02 of all PCs 906 that can be attached to the system. This is different from the information stored in database 3 10 (advertiser's database), which contains an intermediate destination table. When the routing information in the main routing information 904 is passed to the ARS 308 and obtained from the original data envelope, the tracing procedure described above can then be executed to determine where this information will be sent. The profile database 1 3 0 2 is then used for each process. Each of the processes in the form of routing information received from the main routing information 904 is compared with the target surface 3 1 0 to determine which manufacturers are connected to it. Its associated ID 1 3 04 transmitted with the routing information in the main routing information 904 is then compared with the profile database 1 3 0 8 to determine whether a profile associated with it is available. This information is stored in the processing database 1310 such that, for each subsequent routing code received in the form of the information in the main routing information 904, will be associated with IDs 1 304 of each PC 906. Relevant contours in database 1308 'its -27- This paper size applies Chinese National Standard (CNS) A4 specifications (210X297 mm) 494334 A7 B7 V. Description of the invention (25) Related to the storage of Ids 1 304, can be continued It is combined and transmitted to a user for reference by a user node 1312 on the network 910. ARS 3 08 can perform this work in two modes, an immediate mode or a non-immediate mode. In the real-time mode, each time a PC 906 accesses the advertiser database 310, the profile information of the user is uploaded to the user node 1 3 1 2. At the same time, billing information is generated to the user 1312, which is stored in a billing database 1316. Therefore, the ARS 308 can inform the user 13 12 about each process, those processed bills, and also provide the user 1 3 1 2 with an outline of a particular product advertisement about who is accessing the routing information field 904 about a particular routing code. Information, as described above. This information (once combined) can then be transmitted to the user 1 3 1 2 and also reflected in the billing information and stored in the billing information database 1 3 1 6. Referring now to Fig. 14, there is shown a flowchart to describe the operation of storing the outline of the user. The program is started in block 1 402 and then proceeds to a function block 1 404, where the system will prompt the outline at the beginning of the system. This startup is a function that is set to activate whenever a user initially loads the software he or she is provided with. The purpose is to generate a user profile in addition to the setting information. Once the user performs this action, the program will reach a decision box 1406 to determine whether the user provides basic or detailed information. This is user selectable. If basic is selected, the program will reach a function block 14 0 8 where the user will enter basic information such as name and serial number and possibly address. However, in order to stimulate the user to enter more information, the original prompts in function block 1 404 will provide coupons, discounts, etc., if the user is willing to enter additional information. This paper size is applicable to Chinese National Standard (CNS) Α4 specification (210 × 297 mm) (Please read the precautions on the back before filling in the page)

、?T 經濟部智慧財產局員工消費合作社印製 -28 - 494334 A7 B7 五、發明説明(26 ) 假如使用者選擇此選項,則程式便從決定方塊1 406到達一 功能方塊1 4 1 0。於功能方塊1 4 1 0中,使用者被提示以進入 特定資訊,例如工作、收入水準、一般家庭歷史、人口統 計資訊及更多。可以有任何數量之資訊被收集於此特定的 功能方塊中。 一旦所有的資訊均被收集,無論是基本模式或者是更 特定之模式,則程式將接著到達功能方塊1 4 1 2,其中此資 訊被本地地儲存。程式接著到達一決定方塊1 4 1 4以接著連 線至主機(host)或者ARS 3 08。通常,使用者被提示以決 定他或她是否欲傳送此資訊至主機於此刻或者以後再傳送 。假如他或她選擇“以後”之選項,則程式將到達一功能方塊 14 15以提示使用者於一稍後時刻傳送此資訊。於所揭露之 實施例中,使用者將無法利用軟體直到輪廓資訊被傳送至 主機。因此,使用者可能須於一稍後時刻啓動此功能以連 接與主機。 假如使用者已選擇上載輪廓資訊至主機,則程式將到 達功能方塊1 4 1 6以啓始連接程序且接著到達一決定方塊 1 4 1 8以決定此連接是否成功。假如不成功時,則程式將沿 著一條“N”路徑前進至一決定方塊1 420,其將前進至一錯誤 方塊1 422或者回到連接決定方塊14 18之輸入。一旦連接後 ’此程式將接著從決定方塊141 8沿著一 “Y”路徑而到達一功 能方塊1 42 8以傳送其具有電腦或使用者之ID的輪廓資訊至 主機。此ID,如上文所述,基本上爲電腦中之一 “餅乾,,,其 係由程式所存取當傳送至主機時。此程式將接著到達一功 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) (請先閱讀背面之注意事項再填頁) .裝· 經濟部智慧財產局員工消費合作社印製 -29- 494334 經濟部智慧財產局員工消費合作社印製 A7 B7 __五、發明説明(27 ) 能方塊1 43 0以啓動程式而使得,於往後時刻,其可操作而 無須所有的設定資訊。通常,此流程圖之所有的操作均被 執行以一種“精靈(wuard ) ”,其引領使用者完成設定程序 。一旦完成後,程式將到達一完成方塊1 4 3 2。 現在參考圖1 5,有顯示一流程圖以描述主機之操作當 其接收一處理時。此程式被啓始於一開始方塊1 502且接著 前進至決定方塊1 504,其中決定系統是否已接收一路由請 求,即,以音調等之形式的路由資訊904,其係嵌入於聲頻 信號中如參考圖9之上文中所述。程式將繞回至決定方塊 1 504之輸入直到路由請求已被接收爲止。於此刻,程式將 沿著“Y”路徑到達一功能方塊1 506以接收主要路由資訊及使 用者ID。基本上,此主要路由資訊被取得自聲頻音調,除 了使用者ID之外。程式接著到達一功能方塊1 5 0 8以找尋其 相應於所接收之主要路由資訊的製造商URL,並接著回送必 要的指令資訊至起始PC 108以容許該PC連接至有關主要路 由資訊之目的地。之後,程式將到達一功能方塊1 5 1 0以更 新當前處理之處理資料庫1310。通常,路由資訊904將被儲 存爲具有相關IDs之單一域。如上文所述,輪廓資料庫已關 連與系統上之每個使用者的詳細輪廓,此系統已啓動與它 們的ID相關的軟體。因爲ID被傳送關連與路由資訊,所以 儲存於處理資料庫中者爲路由碼,其係關連與所有傳輸至 關連與該特定路由碼之系統的ID s。一旦此處理資料庫已被 更新,如上文所述,則處理可被轉移回到節點3 1 2上之用戶 ,以其來自輪廓資料庫1 308之詳細的輪廓資訊。 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -30 - 494334 A7 B7 五、發明説明(28 ) 輪廓資訊可被即時地或非即時地傳輸回至節點3 1 2中之 用戶或製造商。一決定方塊1512被提供以達成此目的,其 決定該傳輸是否爲即時的。假如是即時的,則程式將沿著 一 “ Y ”路徑而到達一功能方塊1 5 1 4,其中資訊將被立即傳遞 至製造商或用戶。程式將接著到達一功能方塊1 5 1 6,其中 該特定製造商或用戶之帳單將被更新於帳單資料庫1316中 。程式將接著到達一結束方塊1 5 1 8。假如爲非即時的,則 程式沿著“N”路徑移動至一功能方塊1 5 20,其中設定稍後之 傳輸且其被產生於處理資料庫中。於任一情況下,處理資 料庫將產生所有關連與一特定路由碼之資訊。 經濟部智慧財產局員工消費合作杜印製 以一即時的處理,則使得一製造商有可能刊登一廣告 於雜誌中或者擺設一產品在架子上於一特定時刻。製造商 之後可監視當廣告或者產品被購買的時刻。當然,他們須 透過電腦來監看,.其將產生某些延遲。然而,製造商可獲 取一非常即時的觀點有關一產品之流動爲何。例如,假如 一可樂製造商欲提供一促銷廣告於(例如)電視上,其指 示有一種新的可樂即將上架而最前面1 000位將他們的碼掃 入網路之購買者將收到某種優惠,例如有機會臝得一趟旅 遊至佛羅里達州之某個有名的度假勝地或者某些其他的刺 激,則製造商將非常瞭解廣告被接收之狀況。此外,廣告 商將知道能接受的市場在哪裡。假如此廣告商,例如,以 刊登電視廣告於十個城市且從某一城市收到了壓倒性的回 應,但是從其他城市卻收到極差的回應,則他將傾向於相 信其某一較差回應之城市並非一個良好的市場或者是他所 本紙張尺度適用中國國家標準(CNS ) A4規格(21〇X297公釐) -31 - 494334 A7 ____ _B7_ 五、發明説明(29 ) 選擇的廣告媒體是非常差的。因爲廣告商可獲得一相當立 即的回應且亦滿意於其有關回應者之人口統計的回應,所 以非常重要的資訊可被獲得於一相當短的時間。 應注意到所揭露之實施例不被限定於一單一來源PC 302 ’而可包含大量透過一全球通訊往所連接之來源電腦。 此外,實施例不限定於一單一 ARS 308或者一單一廣告商伺 服器312’而可包含多數ARS及廣告商系統,其個別被表示 以ARS 3 14及廣告商伺服器a 316之加入。同時應注意到此 實施例非僅限定於全球通訊網,而亦可被使用以LAN、 WAN、及對等者至對等者組態。 亦應注意到所揭露之實施例並不限定於一種個人電腦 ’而亦可應用至,例如,一種網路電腦(Network Computer “ N e t P C ”)、一種縮小版本的p C、或者任何容許使用者互 動及介面至資訊來源的系統。 上述技術之一種典型的應用係用以提供一觸發事件於 一節目期間,例如一運動事件。於第一範例中,此可由一 廣告商所產生。可想像其,由於高收視之運動節目的廣告 費用,意欲廣泛地利用此時段。假如,例如,一廣告商包 下1 5秒鐘之廣告時間,則他們可於他們的節目中插入一含 有路由資訊之音調。此路由資訊可接著被輸出至使用者之 PC,其將致使使用者之PC,經由網路,獲得資訊自一通常 由廣告商所控制之遠端位置。此可爲一段較其所包下者更 長之廣告的形式。此外,此可爲廣告之一種互動的型式。 介於具有嵌入式路由資訊的實際傳播節目與製造商的網站 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) ---------^-- (請先閱讀背面之注意事項再填m頁) 17 經濟部智慧財產局員工消費合作社印製 -32 - 3 94 4 A7 _____B7__ 五、發明説明(30 ) 之間的互動型式之一重要觀點爲下列事實:即,於資訊中 提供有關於使用者之PC及使用者本身之輪廓。因此,一廣 告商可實際地獲取有關其正在觀看他們的特定廣告之人數 的即時資訊以及有關那些人之背景的資訊、人口統計資訊 ,等等。此可爲廣告商之一非常有價値的資產。 於另一範例中,節目之製作者,無論其爲廣播的節目 、嵌入一視頻帶中之節目、CD-ROM、DVD、或者卡帶,可 容許使用者自動地存取其未顯示於螢幕上之額外的資訊。 例如,於一運動事件中,各種統計數據可從一遠端位置被 提供至使用者,僅藉由觀看者觀賞此節目。當這些統計數 據被提供時,則廣告商可被提供以人口統計資訊及有關使 用者之背景資訊。此可爲重要的當,例如,使用者可能錄 下一運動節目時。假如製造商察覺此節目正被輸出自某裝 置於一往後時刻而非本身實際的廣播時,則此容許廣告商 實際地看見他們的程式仍正被使用以及什麼樣的人正在使 用它。另一方面,傳播者可決定上述之相同事並實際地對 廣告商索取往後廣播之額外的總額。此均由於其路由資訊 自動地,經由一 PC及一網路,將提供廣告商一指示有關實 際資訊被傳播之時刻的其他媒介。 其可被利用與上述實施例之媒體的其他型式爲例如: 廣告(如上文所討論者)、競賽、遊戲、新聞節目、教育 、贈券促銷節目、示範媒體(樣本)、相片,其所有均可 被傳播於一私人網站或者一公有網站上。此均將提供能力 以容許即時介面與網路及遠端位置以獲得路由資訊且同時 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) (請先閲讀背面之注意事項再填 頁) -裝· 經濟部智慧財產局員工消費合作社印製 -33- 494334 A7 _B7____ 五、發明説明(31 ) 容許即時收帳及結帳。 現在參考圖1 6,有顯示一揭露之實施例的一般方塊圖 。一條碼掃瞄棒1 600係由一棒分配者提供給消費者且係經 由一儲存於其中之棒ID而關連與該分配者。棒1 6 0 0係被銷 售或者免費地分配給消費者以使用與他們的個人® Μ /系糸充 。因爲越來越多的產品係使用條碼來銷售,所以可瞭解到 一位具有棒1 600之使用者可掃瞄許多產品之條碼以獲得更 多資訊。有關這些產品之資訊可藉由使用者之電腦302而從 製造商立即地呈現給使用者。除了僅僅顯示有關使用者有 興趣的產品之外,棒分配者可包含額外的廣告資訊以顯示 給使用者,例如有關由棒分配者所提供或銷售之其他促銷 或產品的資訊。類似地,廣告商可提供廣告或資訊之目錄 於報紙或期刊上,其中使用者僅須使用棒1 6 0 0掃瞄關連與 該廣告之條碼以獲得進一步的資訊。提供有一紙源1 602, 其含有一廣告1 604及一相關條碼1 606。(注意到所揭露之 觀念並不限定於掃瞄條碼1 6 0 6自紙源1 6 0 2,而亦可操作以 掃瞄產品本身上的條碼1 606。同時,棒1 600可爲任何型式 之裝置,其將掃瞄任何型式之有資訊編碼於其中的影像。 )條碼掃瞄棒1 600之應用及操作的進一步說明以及條碼資 訊之使用可見於審查中之美國專利申請案序號09/1 5 1,47 1, 申請日爲1 998年九月11日而名稱爲“METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK”,該申請案被倂入於此以參考其完整性。 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) ---------裝-- C請先閱讀背面之泣意事項存填 頁) -吞 經濟部智慧財產局員工消費合作社印製 -34- 五、發明説明(32 ) 在獲得棒1 600自棒分配者之後,使用者便將棒1 600連 接至他們的PC 3 02。於一掃瞄操作期間,棒1 600讀取條碼 資料1 606及棒ID至一 “楔形”介面1 608以轉換爲鍵盤資料,其 鍵盤資料被傳入PC 3 02之鍵盤輸入埠。棒ID之重要性將於 下文中被更詳細地討論。 楔形介面1 60 8僅爲一含有電路之介面盒,其能容納來 自掃瞄1600及一電腦鍵盤16 10之輸入。此僅容許由棒1600所 掃瞄之資訊被輸入至PC 3 02。於所揭露之實施例中,楔形 介面1 60 8將轉換任何資訊。輸出自棒1 600之資料被傳入楔 形介面1 608以轉換爲PC 3 02可輕易辨識之鍵盤資料。因此 ,棒1600無須被連接至PC 302上之一分離的ί阜。此資料被 辨識爲一連串的鍵擊。然而,棒1 600之輸出可被輸入以任 何與PC 3 02相容之方式。當不接收掃描器資料時,楔形介 面1608僅作用爲來自鍵盤1610之鍵盤資料的通過裝置。於 任何情況下,資訊終極地被PC 302中之一處理器處理且可 被呈現給使用者於一顯示1 6 1 2上。楔形界面可操作以提供 條碼之一解碼功能以及將條碼轉換爲鍵擊輸入資料。 經濟部智慧財產局員工消費合作社印製 於操作時,產品之產品條碼被提供以一條碼1 6 0 6之形 式。此條碼1 606爲一產品之“鍊(link ) ”。所揭露之實施例 可操作以連接條碼1 606中所含有之產品資訊與該產品之製 造商的網頁,藉由利用條碼1 606爲產品“辨識器”。PC 302上 所操作之程式提供路由資訊至ARS 308,在啓動PC 3〇2上之 瀏覽器以後,並透過GCN306而連接至ARS 308,其ARS 308 接著執行必要的步驟以致使瀏覽器連接至製造商網站,而 -35- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 4 3 3 94 4 A7 ___B7________ 五、發明説明(33 ) 亦提供一會計步驟,如下文所將更詳細地描述。 條碼1 606本身並不相容與任何種類之以通訊爲目的之 網路。其主要爲提供於一零售型式之設定。因此’條碼 1 606本身所內含之資訊並不容許除了產品辨識之外的任何 功能,假設其某人具有一資料庫1 6 1 4內含有關於產品與條 碼1 606之間的關聯的資訊。 楔形介面1 60 8可操作以解碼條碼1 606以提取其中的編 碼資訊,且將關於棒1 600之一 ID的資訊附加至該解碼的條 碼。此資訊可接著由PC 302中所駐存之程式傳遞至ARS °此 被促成藉由其儲存於程式中之中間路由資訊以指示於 GCN306上之哪個節點的掃瞄條碼資訊應被傳送至’即’ ARS 308。重要的是注意其條碼1 606中之資訊須從其光學影 像被轉換爲數値,其接著最終地被輸入至PC 3 02之鍵盤輸 入埠並轉換爲相容與PC 3 02上所駐存之通訊軟體的資料( 於此例中,爲HTML語言以插入一瀏覽器程式)°當掃瞄資 訊被輸入至PC 3 02時,則駐存程式便啓動瀏覽器程式並接 著組合一通訊包封,其包括ARS 308之URL、棒ID及使用者 ID。假如其他型式之通訊程式被利用時,則其將需被轉換 爲相同與該程式之語言。當然,一使用者可實際地鍵入條 碼1 02上之資訊並接著將適當的中間路由資訊附加於其後。 如下文所將討論,其所附加之中間路由資訊爲配置於GCN 306上之 ARS 308的 URL。 作爲使用棒1 600之架構的部分’ PC 302主導棒軟體’ 其可操作以詮釋傳輸自棒1 6 0 0之資料,並產生一訊息包封 本紙張尺度適用中國國家標準(CNS > A4規格(210X297公釐) -36 - (請先閱讀背面之注意事項再 -裝· 經濟部智慧財產局員工消費合作社印製 494334 A7 B7 五、發明説明(34 ) ’其具有掃猫之產品資訊及棒ID、路由資訊、及一辨識棒 1600之使用者位置的使用者ID。棒軟體棒軟體於pc 302之 開機時載入並運作於其背景。回應接收一掃瞄之條碼丨606 ,楔形介面輸出一鍵擊碼(例如,A L T · F 1 0 )以將棒軟體帶 入背景以互動與操作系統。棒程式接著插入必要的資訊至 瀏覽器程式。訊息包封被接著傳輸至介面304透過全球通訊 網路306而至八1^ 308。八1^ 308詢問訊息包封並使用八1^資 料庫3 1 0以執行一找尋功能。假如找到一匹配於訊息包封的 特定參數間,則一回送訊息包封被傳送回至PC 3 02以利處 理。 運作於PC 302上之棒程式作用以將其顯使給使用者之 瀏覽器視窗分割爲數個獨立的區域。此係爲了提呈給使用 者有關每個獨立區域(亦稱爲“框”)中之選擇的資訊。選擇 的資訊包括:其使用者藉由使用棒1 600以掃瞄條碼1 606所 請求的產品資訊、有關其建立與特定棒1 600相關連之公司 識別的棒分配者的資訊、以及至少一個或更多其他框可爲 有關棒分配者所銷售之其他產品的廣告。注意到由棒分配 者所展示之廣告可相關於有興趣之產品或者爲完全無關的 。例如,假如一使用者掃瞄一 A公司之蘇打水的條碼1 606, 則棒分配者可產生一由A公司所銷售,即,其所販賣者,之 一種新軟性飮料的廣告。另一方面,棒分配者亦可組織資 訊之顯示給使用者以使得一請求X產品之產品資訊的使用者 可獲得X產品之請求的資訊連同另一項Y產品之廣告。基本 上,棒分配者可隨意地產生任何廣告給使用者以回應使用 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) (請先閱讀背面之注意事項再填 頁) 裝· 絲 經濟部智慧財產局員工消費合作社印製 -37- 494334 經濟部智慧財產局員工消費合作社印製 A7 B7五、發明説明(35 ) 者請求產品資訊。 從ARS 308至PC 302之回送訊息包封被接著透過GCN 306而傳輸回至廣告商伺服器312。廣告商伺服器312重新組 織訊息包封並附加特定產品資訊以傳輸回至PC 3 0 2。於接 收特定廣告資訊自廣告商伺服器312時,PC 302接著重新傳 輸一訊息至棒分配者網站1 6 1 6及電子商務網站1 6 1 8以獲得 其需被含入將顯示給使用者之瀏覽器視窗中的資訊。 因此,棒1 60 0係關連與棒分配者藉由一棒ID,以致其 爲了獲得有關該特定產品之資訊而掃瞄一產品條碼1 606產 生了一個以上回應自GCN 3 06上之一個以上的遠端網站。棒 1 6 00中所儲存者爲棒ID,其建立與棒分配者之關係。運作 於PC 3 02上之私有棒軟體操作以解碼其接收自棒1 600與楔 形介面1 60 8之掃瞄的條碼資訊及棒ID,且亦提供一唯一的 使用者ID以建立棒1 6 0 0之使用者的位置。棒軟體亦組合訊 息包封且共同工作與內建通訊軟體(例如,瀏覽器)以自 動地發送訊息包封透過GCN 306以致其GCN 306上之一個以 上的遠端網站回送待被含入之資訊來呈現給使用者。 現在參考圖16a,有顯示圖14之流程圖的外加流程以登 記一輸入裝置,於本發明之一實施例中,以ARS 308連同一 使用者ID。如上文中所述,每個使用者,當他們第一次接 觸ARS 308而產生他們的使用者輪廓以啓動他們的軟體時, 界定一使用者ID以儲存於他們的PC駐存軟體中。此使用者 ID,亦如上文所述,被利用以辨識PC 302至ARS 308每當執 行一處理時。此被利用以,除了其他作用以外,更新資料 (請先閱讀背面之注意事項再頁) -裝. 鍊 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -38- 五、發明説明(36 ) 經濟部智慧財產局員工消費合作社印製 庫3 1 0中之輪廓資訊。然而,當一輸入裝置,例如以一棒 1 600之形式的輸入裝置,被利用時,則有數種方式以辨識 此棒1 600。其中之一可利用關連與棒1 600之唯一棒ID,如 下文中所將描述。另一種是產生一棒ID於PC 3 02中所操作 之軟體程式中,其運作PC駐存背景程式如上文所述。於其 中ID被產生於程式中的情況下,參考圖1 4之方塊1 4 1 0及其 接續者。在使用者已進入極特定之資訊、工作、歷史及人 口統計,等等之後,系統將接著提示個人有關輸入裝置之 資訊,如一功能方塊1 6 3 0所示。此提示將基本上詢問有關 使用者是否具有一種輸入裝置以讀取機器可讀碼或者以感 應可聞信號。可能需要知道使用者是否已接收一可聞碼自 一廣播系統,例如電視,或者棒1 600是否被利用以掃瞄條 碼形式之機器可讀碼。程式方塊將接著前進至一功能方塊 1 632 ’其中各種輸入裝置型式被提呈給使用者(透過網路 3 06而回送自ARS 3 0 8 ),而接著使用者選擇其電腦所裝附 之輸入裝置的型式爲何。例如,其可爲一掃瞄棒,其可爲 一聲頻輸入裝置、或者任何其他型式容許資訊之輸入的裝 置。例如,可想見其唯一的棒ID係某種型式之工具被利用 連同程式以做爲一輸入裝置。唯一的棒ID甚至可爲碟片驅 動之想法,其中棒ID將被一般化成爲一種工具ID。Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -28-494334 A7 B7 V. Description of Invention (26) If the user selects this option, the program will go from decision block 1 406 to a function block 1 4 1 0. In function box 1410, the user is prompted to enter specific information, such as job, income level, general family history, demographic information and more. Any amount of information can be collected in this particular function block. Once all the information has been collected, whether in basic mode or a more specific mode, the program will then proceed to function block 1 4 1 2 where this information is stored locally. The program then reaches a decision block 1 4 1 4 to connect to the host or ARS 3 08. Usually, the user is prompted to decide whether he or she wants to send this information to the host at this time or later. If he or she chooses the "next" option, the program will reach a function box 14 15 to prompt the user to send this information at a later time. In the disclosed embodiment, the user will not be able to use the software until the contour information is transmitted to the host. Therefore, the user may have to activate this function at a later time to connect with the host. If the user has chosen to upload profile information to the host, the program will reach function block 1 4 1 6 to start the connection process and then a decision block 1 4 1 8 to determine whether the connection was successful. If unsuccessful, the program will follow an "N" path to a decision block 1 420, which will advance to an error block 1 422 or return to the input of the connection decision block 14 18. Once connected, this program will then follow a “Y” path from decision block 1418 to a function block 1 42 8 to send its profile information with the ID of the computer or user to the host. This ID, as described above, is basically one of the "biscuits" in the computer, which is accessed by the program when it is transmitted to the host. This program will then reach a standard paper standard applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the notes on the back before filling in the page). Packing · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economics -29- 494334 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy A7 B7 __ V. Description of the invention (27) Can block 1 43 0 to start the program so that at a later time, it can be operated without all the setting information. Generally, all the operations of this flowchart are performed as a "genie ( wuard) ”, which leads the user through the setup process. Once completed, the program will reach a completion block 1 4 3 2. Now referring to FIG. 15 there is a flowchart to describe the operation of the host when it receives a process. This procedure is started at the beginning of block 1 502 and then proceeds to decision block 1 504, where it is determined whether the system has received a routing request, that is, routing information 904 in the form of a tone, etc., which Embedded in the audio signal as described above with reference to Figure 9. The program will loop back to the input of decision block 1 504 until the routing request has been received. At this point, the program will reach a functional block 1 along the "Y" path 506 to receive the main routing information and the user ID. Basically, this main routing information is obtained from the audio tone, in addition to the user ID. The program then reaches a function block 1 5 0 8 to find its corresponding main received information. The manufacturer URL of the routing information, and then sends back the necessary command information to the starting PC 108 to allow the PC to connect to the destination of the main routing information. After that, the program will reach a function block 15 10 to update the currently processed Process database 1310. Normally, routing information 904 will be stored as a single domain with associated IDs. As mentioned above, the profile database has been associated with the detailed profiles of each user on the system, and the system has been activated with their ID-related software. Because ID is transmitted with related information and routing information, it is stored in the processing database as a routing code, which is related to all transmission to ID s of the system connected to the specific routing code. Once this processing database has been updated, as described above, processing can be transferred back to the user on node 3 1 2 from the profile database 1 308 Detailed outline information. This paper size applies Chinese National Standard (CNS) A4 specification (210X297 mm) -30-494334 A7 B7 V. Description of the invention (28) The outline information can be transmitted back to node 3 immediately or non-immediately. The user or manufacturer in 12. A decision block 1512 is provided to achieve this, which determines whether the transmission is instant. If it is instant, the program will follow a "Y" path to a function block 1. 5 1 4 where the information will be immediately passed to the manufacturer or user. The program will then arrive at a function block 15 6 where the bills for that particular manufacturer or user will be updated in the billing database 1316. The program will then reach an end block 1 5 1 8. If it is not real-time, the program moves along the “N” path to a function block 1 5 20, where the later transmission is set and it is generated in the processing database. In either case, the processing database will generate information related to a specific routing code. The consumer property cooperation printed by the Intellectual Property Bureau of the Ministry of Economic Affairs with an instant processing makes it possible for a manufacturer to publish an advertisement in a magazine or place a product on a shelf at a specific moment. The manufacturer can then monitor the moment when the advertisement or product is purchased. Of course, they have to monitor it through a computer, which will cause some delay. However, manufacturers can get a very immediate perspective on what a product is moving. For example, if a cola manufacturer wants to provide a promotional advertisement on, for example, a TV, which indicates that a new cola is coming soon and the top 1,000 buyers who scan their code online will receive some sort of Offer, such as the chance to get a naked trip to a famous resort in Florida or some other excitement, then the manufacturer will be very aware of the condition of the ad being received. In addition, advertisers will know where the acceptable markets are. If an advertiser, for example, had a television ad in ten cities and received an overwhelming response from one city, but received an extremely poor response from another city, he would tend to believe in one of his poor responses The city is not a good market or the paper size of it is applicable to the Chinese National Standard (CNS) A4 specification (21 × 297 mm) -31-494334 A7 ____ _B7_ V. Description of the invention (29) The selected advertising media is very poor of. Because advertisers can obtain a fairly immediate response and are also satisfied with their demographic response to the respondent, very important information can be obtained in a relatively short time. It should be noted that the disclosed embodiment is not limited to a single source PC 302 'but may include a large number of connected source computers via a global communication. In addition, the embodiment is not limited to a single ARS 308 or a single advertiser server 312 'but may include most of the ARS and advertiser systems, each of which is represented by the addition of ARS 3 14 and the advertiser server a 316. It should also be noted that this embodiment is not limited to global communication networks, but can also be used in LAN, WAN, and peer-to-peer configurations. It should also be noted that the disclosed embodiments are not limited to a personal computer 'but can also be applied to, for example, a network computer (Network Computer "Net PC"), a reduced version of PC, or any permitted use System for user interaction and interface to information sources. A typical application of the above technology is to provide a trigger event during a program, such as a sports event. In the first example, this can be generated by an advertiser. It is conceivable that this period is intended to be widely used due to the advertising costs of high-rated sports programs. If, for example, an advertiser packs an advertising time of 15 seconds, they can insert a tone with routing information into their program. This routing information can then be output to the user's PC, which will cause the user's PC to obtain the information from a remote location usually controlled by the advertiser via the network. This can be in the form of a longer advertisement than the one it contains. In addition, this can be an interactive form of advertising. Between the actual broadcast program with embedded routing information and the manufacturer ’s website. This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) --------- ^-(Please read the back first (Notes for re-filling of page m) 17 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -32-3 94 4 A7 _____B7__ V. One of the important points of the interaction between the invention description (30) is the following fact: that is, The information provides an outline of the user's PC and the user. Therefore, an advertiser can actually obtain real-time information about the number of people who are watching their particular advertisement, as well as information about those people's background, demographic information, and so on. This can be a very valuable asset for one of the advertisers. In another example, a producer of a program, whether it is a broadcast program, a program embedded in a video tape, a CD-ROM, DVD, or a cassette, may allow the user to automatically access the program that is not displayed on the screen Additional information. For example, in a sports event, various statistics can be provided to the user from a remote location, and the program can be viewed only by the viewer. When these statistics are provided, advertisers can be provided with demographic information and background information about the users. This can be important, for example, when a user might record a sports program. If the manufacturer perceives that the program is being output from a certain installation at a later time than the actual broadcast itself, then this allows advertisers to actually see that their program is still being used and who is using it. On the other hand, the communicator can decide the same thing as above and actually ask the advertiser for an additional total amount for subsequent broadcasts. This is due to the fact that its routing information, automatically via a PC and a network, will provide advertisers with other media that indicate when the actual information is being disseminated. Other types of media that can be used with the above embodiments are, for example: advertising (as discussed above), competitions, games, news programs, education, coupon promotions, demonstration media (samples), photos, all of which are Can be distributed on a private website or a public website. This will provide the ability to allow real-time interface and network and remote locations to obtain routing information. At the same time, this paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling in the page. )-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-33- 494334 A7 _B7____ 5. Description of the Invention (31) Allows immediate collection and settlement. Referring now to FIG. 16, there is a general block diagram showing an disclosed embodiment. The bar code scanning stick 1 600 is provided to the consumer by a stick dispenser and is associated with the dispenser via a stick ID stored therein. The Stick 1600 is sold or distributed to consumers free of charge for use with their Personal ® M / Series Charger. As more and more products are sold using barcodes, it can be understood that a user with a stick 1 600 can scan the barcodes of many products for more information. Information about these products can be immediately presented to the user from the manufacturer via the user's computer 302. In addition to showing only products that the user is interested in, the stick distributor may include additional advertising information to display to the user, such as information about other promotions or products offered or sold by the stick distributor. Similarly, advertisers can provide a catalog of advertisements or information in newspapers or periodicals, where users only need to scan the barcode associated with the advertisement using a stick 1600 for further information. A paper source 1 602 is provided, which contains an advertisement 1 604 and a related barcode 1 606. (Note that the disclosed concept is not limited to scanning the barcode 1 6 0 6 from the paper source, but can also be operated to scan the barcode 1 606 on the product itself. At the same time, the stick 1 600 can be of any type Device that scans any type of image with information encoded in it.) Further explanation of the application and operation of the barcode scanning stick 1 600 and the use of barcode information can be found in the pending US patent application serial number 09/1 5 1,47 1. The application date is September 11, 1998 and the name is "METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK". This application is hereby incorporated by reference for its completeness Sex. This paper size applies to China National Standard (CNS) A4 specification (210X297 mm) --------- Installation-C Please read the Weeping Matters on the back page first)-Staff of Intellectual Property Bureau, Ministry of Economic Affairs Printed by Consumer Cooperatives-34- V. Description of the Invention (32) After obtaining the stick 1 600 from the stick distributor, the user connects the stick 1 600 to their PC 3 02. During a scanning operation, the stick 1 600 reads the barcode data 1 606 and the stick ID to a “wedge” interface 1 608 to convert it into keyboard data, which is transferred to the keyboard input port of PC 3 02. The importance of stick IDs will be discussed in more detail below. The wedge interface 1 60 8 is only an interface box containing a circuit, which can hold inputs from the self-scanning 1600 and a computer keyboard 16 10. This only allows the information scanned by the stick 1600 to be entered into PC 3 02. In the disclosed embodiment, the wedge interface 1 60 8 will convert any information. The data output from the stick 1 600 is transmitted to the wedge interface 1 608 to be converted into keyboard data that can be easily recognized by PC 3 02. Therefore, the stick 1600 does not need to be connected to one of the separate PCs on the PC 302. This data was identified as a series of keystrokes. However, the output of the Stick 1 600 can be input in any way compatible with PC 3 02. When no scanner data is received, the wedge interface 1608 only functions as a passing device for keyboard data from the keyboard 1610. In any case, the information is ultimately processed by a processor in the PC 302 and can be presented to the user on a display 1612. The wedge interface is operable to provide one of the barcode decoding functions and to convert the barcode into keystroke input. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. During operation, the product barcode of the product is provided in the form of a barcode of 1 06. This barcode 1 606 is a "link" of a product. The disclosed embodiment is operable to connect the product information contained in the barcode 1 606 with the web page of the manufacturer of the product, by using the barcode 1 606 as a "identifier" for the product. The program operated on PC 302 provides routing information to ARS 308. After launching the browser on PC 3002, it connects to ARS 308 through GCN306. The ARS 308 then performs the necessary steps to cause the browser to connect to the manufacturing Business website, and -35- This paper size applies to Chinese National Standard (CNS) A4 specification (210X297 mm) 4 3 3 94 4 A7 ___B7________ V. Description of the invention (33) also provides an accounting step, as will be described in more detail below地 描述。 Description. Barcode 1 606 itself is not compatible with any kind of communication network. It is mainly provided in a retail type setting. Therefore, the information contained in 'Barcode 1 606 itself does not allow any function other than product identification. It is assumed that someone has a database 1 6 1 4 containing information about the association between the product and Bar Code 1 606. The wedge interface 1 60 8 is operable to decode the barcode 1 606 to extract the encoded information therein, and append information about one of the IDs of the stick 1 600 to the decoded barcode. This information can then be passed to the ARS by a program resident in PC 302. This is facilitated by its intermediate routing information stored in the program to indicate which node's scanning barcode information on GCN306 should be sent to 'i.e. 'ARS 308. It is important to note that the information in its barcode 1 606 must be converted from its optical image to data, which is then finally entered into the keyboard input port of PC 3 02 and converted into compatible and residing on PC 3 02 Data of communication software (in this example, it is HTML language to insert a browser program) ° When the scanning information is input to PC 3 02, the resident program starts the browser program and then combines a communication package, It includes the URL, stick ID and user ID of ARS 308. If other types of communication programs are used, they will need to be converted to the same language as the program. Of course, a user can actually type the information on the barcode 102 and then append the appropriate intermediate routing information to it. As will be discussed below, the additional intermediate routing information is the URL of the ARS 308 configured on the GCN 306. As part of the architecture of the Stick 1 600, the “PC 302 Lead Stick Software” is operable to interpret the data transmitted from the Stick 1 600, and generate a message to encapsulate the paper. This paper applies the Chinese national standard (CNS > A4 specifications) (210X297 mm) -36-(Please read the precautions on the back before printing.-Printed by the Employees ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs and printed by 494334 A7 B7. 5. Description of the invention (34) 'It has product information and sticks for cats. ID, routing information, and a user ID identifying the user location of the stick 1600. The stick software is loaded and operated in the background when the PC 302 is turned on. In response to receiving a scanned barcode 606, the wedge interface outputs a Keystroke code (for example, ALT · F 1 0) to bring the stick software into the background to interact with the operating system. The stick program then inserts the necessary information into the browser program. The message envelope is then transmitted to the interface 304 via the global communication network 306 to 8 1 ^ 308. 8 1 ^ 308 asks for message encapsulation and uses the 8 1 ^ database 3 1 0 to perform a search function. If a specific parameter is found that matches the message encapsulation, a return The envelope is sent back to PC 3 02 for processing. The stick program that runs on PC 302 divides the browser window displayed to the user into several separate areas. This is for presentation and use. Information about the choices in each individual area (also known as a "box"). The choices include: product information requested by its users by scanning the barcode 1 606 using the stick 1 600, information about its creation and Information about the stick distributor identified by the company associated with the particular stick 1 600, and at least one or more other boxes may be advertisements for other products sold by the stick distributor. Note that the ads displayed by the stick distributor may be relevant The product of interest may be completely irrelevant. For example, if a user scans the soda water bar code 1 606 of a company A, the stick distributor may generate a sale by the company A, that is, its seller, A new kind of soft advertising. On the other hand, the stick distributor can also organize the display of the information to the user so that a user requesting product information of the X product can obtain the requested information of the X product together with An advertisement for product Y. Basically, the distributor of the stick can freely generate any advertisement to the user in response to the use of this paper standard applicable to China National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back first (Fill in the next page) Loading · Printed by the Consumers 'Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-37-494334 Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (35) Request product information from ARS 308 to PC The reply message packet of 302 is then transmitted back to the advertiser server 312 through GCN 306. The advertiser server 312 reorganizes the message envelope and attaches specific product information for transmission back to the PC 3 02. When receiving specific advertisement information from the advertiser server 312, the PC 302 then retransmits a message to the stick distributor website 1 6 1 6 and the e-commerce website 1 6 1 8 to obtain the information that it needs to be included in and displayed to the user. Information in a browser window. Therefore, the stick 1 60 0 is related to the stick assigner by a stick ID, so that scanning a product barcode 1 606 in order to obtain information about that particular product generated more than one response from more than one of the GCN 3 06 Remote site. Stored in stick 1 6 00 is the stick ID, which establishes a relationship with the stick assigner. The private stick software operating on PC 3 02 operates to decode the barcode information and stick ID received from the scan of the stick 1 600 and the wedge interface 1 60 8 and also provides a unique user ID to create the stick 1 6 0 User's location of 0. The great software also combines message encapsulation and works with built-in communication software (for example, a browser) to automatically send messages through GCN 306 so that more than one remote site on GCN 306 sends back information to be included To present to the user. Referring now to FIG. 16a, there is an additional process showing the flowchart of FIG. 14 to register an input device. In one embodiment of the present invention, the same user ID is connected with ARS 308. As mentioned above, each user, when they first contact ARS 308 to generate their user profile to launch their software, defines a user ID to be stored in their PC-resident software. This user ID, as described above, is used to identify PCs 302 to ARS 308 whenever a process is performed. This is used to update the information, among other functions (please read the precautions on the back, and then the page)-Packing. The chain paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -38- V. Invention Explanation (36) The outline information in the printed library 3 10 of the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. However, when an input device, such as an input device in the form of a stick 1 600, is used, there are several ways to identify the stick 1 600. One of them can utilize the unique stick ID associated with the stick 1 600, as will be described later. The other is to generate a stick ID in a software program operated in PC 3 02, whose operating PC resident background program is as described above. In the case where the ID is generated in the program, refer to the block 1410 and its continuation of FIG. 14. After the user has entered extremely specific information, work, history, and demographics, etc., the system will then prompt the personal information about the input device, as shown in a function box 1630. This prompt will basically ask if the user has an input device to read machine-readable codes or to sense audible signals. It may be necessary to know whether the user has received an audible code from a broadcast system, such as a television, or whether the stick 1 600 is being used to scan a machine-readable code in the form of a barcode. The program block will then proceed to a function block 1 632 'where various input device types are presented to the user (returned from ARS 3 0 8 via the network 3 06), and then the user selects the input attached to his computer What is the type of device. For example, it may be a scanning stick, it may be an audio input device, or any other type of device that allows input of information. For example, it is conceivable that its unique stick ID is a type of tool that is used in conjunction with a program as an input device. The unique stick ID can even be the idea of a disc drive, where the stick ID will be generalized into a tool ID.

一旦輸入裝置之型式被輸入,則提示將詢問何種型式 之裝置被裝附,例如掃瞄棒1 600之型式。系統將接著詢問 分配者有關棒1 600。當然,如上文所述,棒1 600可於其中 嵌入一唯一的棒11},其將去除輸入分配者之需求,因爲ArS -39- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 3 94 4 A7 B7 五、發明説明(37 ) 308將識別此特定的棒ID。然而,於其中棒ID未配置於棒 1 600中的情況下,則使用者將必須觀察棒或工具1 600以決 定其分配者。此爲ARS 308中之使用者輪廓中所將提到的輸 入資訊。如此容許ARS 308,於稍後時刻,匹配使用者ID ( 無須其他使用者ID )與他們的使用者輪廓以決定哪個分配 者分配他們的棒1 600,以致其有關哪個分配者之資訊可被 回送,如下文中所述。因此,一使用者ID與ARS 308之資料 庫中之一相應項目的組合將構成棒ID或工具ID。 經濟部智慧財產局員工消費合作社印製 現在參考圖1 7,有顯示楔形介面之一轉換電路。一微 控制器1 700提供來自棒1 600之資料的轉換並控制鍵盤1610及 棒1 600與PC 302之介面。微控制器1 700中含有一記憶體 1 702以儲存一棒ID (或甚至某些應用程式之一 URL )或者其 可具有外界記憶體。提供有多數棒介面1 704至棒1 600,多 數PC介面1706至PC 302,及多數鍵盤介面1708至鍵盤106。 通常,棒介面1 704包括一串列資料線、一接地線、及一電 力線。類似地,鍵盤介面1 7 04包括一串列資料線,一接地 線,一時鐘線,及一電力線。PC 3 02提供一時鐘線、一電 力線、一串列線、及一接地線以輸入至微控制器1 700。微 控制器1 700可操作以接收信號自鍵盤1610並將信號轉移至 PC 302而成爲鍵盤信號。鍵盤1610之操作基本上爲一“通過” 程序。輸出自鍵盤1 6 1 0之資料已是鍵盤格式,而因此無須 轉換以楔形介面1 60 8。關於棒1 600,串列資料不相容與一 鍵盤1610而,因此,其須被轉換爲一鍵盤格式以容許其輸 入至PC 302之鍵盤輸入。 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -40- 3 43 9 A7 B7 _ 五、發明説明(38 ) 微控制器1 700執行轉換功能,在解碼此條碼資訊且將 此條碼資訊轉換爲一適當的資料流之後,此資訊流係由條 碼資訊及附加的棒ID (或甚至某些應用中之一URL)所組成 。此附加的棒ID (及/或URL )將被預先儲存於記憶體1702 中且可規程於製造時。注意到記憶體1 702被顯示爲含入於 微控制器1 700中以提供單一晶片組態。然而,此可爲外界 記憶體,其可由微控制器1 700所存取。因此,微控制器 1 700提供一介面於棒1 600與鍵盤1610至PC 302之間,其容 許棒1 600接收編碼之資訊並將其轉換爲鍵盤敲擊或者,替 代地,僅容許通過鍵擊自鍵盤1 6 1 0。因此,使用者無須安 裝任何型式之插入式電路板以提供一介面至棒1 600 ;反之 ,使用者僅須利用已爲可利用之鍵盤埠以輸入適當的資料 至系統。 於此特定之實施例中,微控制器1 700包括由Microchip TechnologiesTY/f 發展之 PIC16C73。PIC16C73裝置爲一種低 價的CMOS 8位元微控制器,其具有一積體類比至數位轉換 器。PIC16C73裝置,如實施例中所示,具有192位元組之 RAM及4k X 4之EPROM記憶體。微控制器1 700可容納異步 或同步輸入自其所連接之輸入裝置。於此實施例中,鍵盤 1610之通訊爲同步的而當通訊與棒1 600時則爲異步的。 應注意到,雖然於此特定實施例中條碼1 606之條碼資 訊被輸入PC 302之鍵盤輸入埠,但所揭露之方法亦可有利 地被利用與高速璋架構,例如通用串列匯流排(“USB”)及 IEEE1394 。 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) (請先閱讀背面之注意事項再填 頁) •裝· -綉 經濟部智慧財產局員工消費合作社印製 -41 - 五、發明説明(39 ) 條碼被構成以被讀取以任一方向。時序考量須被列入 ,因爲不同人掃瞄條碼會引入極不同的掃瞄率。條碼使用 不同寬度之條。黑色條出現產生一正脈衝,而無黑色條則 無脈衝產生。一傳統條碼之每個符號係關連與七個脈衝或 條。根據條之寬度,則介於脈衝之間的時間有異。於此實 施例中,楔形介面1 608執行掃瞄時間之一“運作”計算,根據 開始以前端或信頭(header)資訊之脈衝的上升邊緣。最小 及最大掃瞄時間被連續地計算與介面1 608於軟體中,於掃 猫過程期間以確保使用者之一成功的掃瞄。 現在參考圖18,有顯示一從使用者之PC 302傳輸至ARS 的樣本訊息包封。訊息包封1 800包括數個資訊之位元,其 包含獲取自使用者以棒1 600掃瞄條碼之條碼資訊1 802 ;棒 ID 1 804,其被嵌入棒1 600中之一記憶體中且辨識它與一特 定的棒分配者;及一使用者ID 1 806,其被取得自PC 302上 所運作之軟體且其唯一地辨識與使用者位置。注意到訊息 包封包含其他必要的資訊以利點至點之適當的傳輸。 經濟部智慧財產局員工消費合作社印製 現在參考圖1 9,有顯示訊息包封之路由的更詳細方塊 圖以提呈框入之資訊給使用者。如上文中所述,當使用者 使用棒1 600掃瞄一條碼1 606時,則一運作於使用者PC 302 上之棒程式可操作以詮釋其由棒1600所輸出之資訊並產生 一訊息包封以傳輸透過GCN306。棒程式組合訊息包封以致 其被指引至GCN3 06上之ARS 3 0 8。訊息包封含有數件資訊 ,包含:棒ID 1 804,其將之連結至棒分配者、使用者ID 1 8 06,其辨識使用棒1 600之特定使用者、及條碼資訊,其 -42- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 經濟部智慧財產局員工消費合作社印製 A7 _B7 五、發明説明(40 ) 描述使用者有興趣之一特定產品。此來自P C 3 0 2之訊息被 傳輸透過一路徑1 900而至ARS 308,其中ARS資料庫310被存 取以交互參考ID資訊及條碼資訊至一特定廣告商及棒分配 者。ARS 308透過一路徑1 902而回送一訊息包封至使用者PC 302,其含有關於GCN 306上之各種其他網站之位置的路由 資訊,例如,廣告商伺服器312及棒分配者站1616。 已注意到,當棒(或工具)被利用時,PC上之程式辨 別此棒且僅輸入棒(或工具)ID域中之使用者ID。另一方 面,僅僅接收關連與產品碼資訊將觸發ARS 308以假定其棒 1 6 0 0被利用。唯一重要的是該棒(或工具)之使用被辨別 且其使用者之PC被發送至網路上預關連與該棒(或工具) 分配者之一位置。此外,發送使用者之PC至一預決定位置 係根據:一特定工具、一特性型式之工具或者其達成連接 之一般類別之工具的使用。例如,網路連接將被達成以回 應使用者利用一條碼掃描器。此將連接使用者至一網站, 對於一般性條碼掃描器而言。對於一碟片驅動,程式將辨 別其已被安裝(或僅被使用)之碟片驅動,並接著發送使 用者至碟片製造商之網站、此領域之一競爭者的網站或甚 至某個想要聯絡這些使用或啓動此件裝備之個人的行銷公 司。 可瞭解到其他的資訊亦可由ARS 308所提供,該資訊係 更貼切地針對棒1 600之特定使用者。例如,假如已知其一 特定棒1 600被銷售於某一地理區域,則此資訊可被利用來 針對特定使用者以提供相關於該地理區域之某些廣告資訊 請 先 閱、 讀 背 之· 注 意 事 項 再 b 頁 裝 訂 線 本紙張尺度適用中國國家標準(CNS ) A4規格(210Χ297公釐) -43- 3 3 94 4 A7 B7 五、發明説明(41 ) ---------裝-- (請先閱讀背面之注意事項再填頁) 。於任何情況下,透過路徑1 902而回送自ARS 308之資訊提 供其運作於PC 302上之棒程式的足夠資訊以辨識GCN 306 上之數個其他網站。使用者PC 3 02接著處理回送訊息包封 並透過一路徑1 904而發送另一訊息包封至廣告商伺服器312 。廣告商伺服器312接著透過一路徑1 906而回送使用者有興 趣之特定產品的產品資訊至PC 302。類似地,使用者PC 30 2透過一路徑1 908而發送資訊(例如,棒分配者網站之URL 及使用者輪廓)至棒分配器網站1616以透過一路徑19 10獲 得回資訊以框入任何辨識棒分配者之旗幟。此外,PC 302 透過一路徑19 12傳遞一訊息包封至電子商務網站161 8以回 送任何其棒分配者想要顯示給使用者之特定廣告。廣告係 透過一路徑1914而被回送至PC 302。 經濟部智慧財產局員工消費合作社印製 現在參考圖20,有顯示依據所揭露實施例之一瀏覽器 視窗的方塊圖。瀏覽器視窗2000被分割爲多數區域以框入 特定資訊。一條碼區域2002顯示其使用者有興趣之產品資 訊;一棒特定區域2004顯示有關棒分配者之資訊;及一電 子商務區域2006顯示其棒分配者依據此特定使用者及棒 1 600而選擇以顯示之廣告資訊。如上文所述,一可操作以 處理其具有唯一棒1 600之掃瞄條碼資訊的程式展開瀏覽器 視窗,藉由將其分割爲特定的區域以利資訊之框入。因此 ,其回送自電子商務網站16 18之資訊經由GCN 306而被傳至 特定的電子商務框2006。類似地,有關使用者有興趣之特 定產品的資訊透過GCN 306而從廣告商伺服器312被回送至 特定的條碼特定區域2002。位於棒特定區域2004中之資訊 44- 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) 494334 Μ Β7 五、發明説明(42 ) 爲有關棒分配者之資訊,其透過GCN 306而被回送自棒分配 者網站1 6 1 6。 現在參考圖21,有顯示ARS資料庫中所內含之資料的結 構。ARS資料庫3 10含有用來適當地詢問並組合包封以獲得 資訊自GCN 306上之各個網站所需要的數項資訊。ARS資料 庫3 10具有一資料庫結構,其含有某些網站之網址,這些網 站包含有當使用者以棒1 600掃瞄條碼1 606時所請求的產品 資訊。於產品標題2 1 0 2之下所列出者爲特定的條碼及相關 的路由資訊以定址個別的伺服器位置。例如,ARS 308可含 有任何數目之廣告商,其具有與其相關的唯一 URL位址。因 請 先 閱 讀 背 之 注 意 事 項 再 經濟部智慧財產局員工消費合作社印製 特定產品之條碼1 606係關連與一唯一URL位址’其發 送該產品之資訊的任何請求至該特定廣告商之網站。同樣 爲ARS資料庫結構2100之部分者係棒之標題,其下爲棒ID 1 804及關連與該棒ID 1 804之分配者。 可瞭解到可能有數個分配者使用所揭露之架構以致每 個分配者均具有一 ID嵌入棒中,其唯一地辨識該棒與特定 的分配者。因此,唯一的棒ID 1 804須被列入以該棒1 600之 個別的分配者來處理其須被框入且顯示給該特定使用者之 資訊。ARS資料庫結構2100之下的另一標題唯一使用者標題 2106,其含有關連與該特定使用者ID 1 806之輪廓資訊。如 上文所述,使用者ID 1 806被獲得經由其運作於PC 302上之 棒軟體,且於安裝或接續之組態時,可要求使用者輸入某 些輪廓資訊,其可被用以針對該特定使用者提供其辨識與 該使用者輪廓之產品及服務。ARS資料庫結構2100亦含有一 此 訂 镍 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -45- 494334 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明(43 ) 電子商務標題2108’其含有關於條碼1606之資訊及其可由 該資訊之請求而觸發的廣告。例如,任何關連與一紙源 1602之條碼1606可被關連與ARS資料庫310中之特定資訊。 一希望獲得有關一特定軟性飮料之資訊的使用者可,事實 上,觸發一競爭者產品之廣告回應。類似地’對於該特定 軟性飮料之資訊有興趣的使用者亦可能觸發資訊,該資訊 係有關於該特定產品或者其通常與該軟性飮料一同供應之 產品。此外,假如使用者輪廓指示此個人極有興趣於金融 或保險,則關於此特定條碼產品之資訊的請求可觸發廣告 自一電子商務網站1 6 1 8,其係與金融及保險有關。應注意 到其被描述爲含入於ARS資料庫結構2 1 00中之資訊並不限定 於其所述者,而可包括任何用以提呈所欲資訊至使用者之 電腦顯示的資訊片段。 現在參考圖2 2,有顯示依據所揭露之實施例以接收資 訊自個別使用者之程序的流程圖。運作於使用者之PC 302 上的棒軟體運作於背景直到由來自棒1 600之輸出所啓動。 因此,流程移動至一決定方塊2200,其中假如一掃瞄之輸 入未發生,則流程沿“N”路徑移動並返回至決定方塊2200之 輸入。另一方面,假如掃猫之輸入資訊被接收時,則流程 沿“Y”路徑移動至一功能方塊2202,其中棒軟體組合一訊息 包封’其含有條碼資訊、棒ID 1 804及ARS 3 0 8URL位址。 此外’瀏覽器被啓動,其中此資訊被放置以傳輸至ARS 3 08 。流程接著移動至一功能方塊2204,其中瀏覽器被分割爲 任何數目之區域,其中資訊被顯示當獲取自棒分配者網站 請 先 閲' 讀 背 面 之‘ 注 意 事 項 再 k 頁 裝 訂 馨 綉 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -46 - 494334 A7 B7 五、發明説明(44 ) 1 6 1 6、電子商務網站丨6丨8、及廣告商伺服器3 1 2時。應知道 其雖然三個框被顯示於本實施例之特定視窗2000中,但是 視窗2000中所顯示之框的數目。係僅由視窗2〇〇〇區域本身 之可用的不動產(real estate )所限制。 在棒軟體將瀏覽器視窗分割爲一個或更多框以準備回 送資訊之接收以後,則流程移動至一決定方塊2206,其中 電腦等待資訊被回送自通訊匯流排306上之各個網站。假如 資訊未被回送時,流程移動沿“N”路徑且僅返回至輸入以繼 續監督資訊之接收。假如資訊已被接收,則流程沿“Y”路徑 而移動至功能方塊2 20 8,其中每個框(或視窗2000之分割 區域)之路由資訊被插入一個或更多包封以傳輸至各個網 站。各個網站接著回送請求之資訊至PC 302,如功能方塊 2210中所示。流程接著至一功能方塊2212,其中與主宰之 瀏覽器共同.工作的私有軟體將回送之資訊置入視窗之個別 框中。使用者,於PC 3 02觀看顯示,接著接收數種資訊, 其中之一爲他或她所請求之特定產品,除了棒分配者資訊 、及可能爲其他根據使用者之輪廓的廣告以外。 現在參考圖23,有顯示依據ARS之程序的流程圖。ARS 308可操作以解碼並處理其接收自通訊匯流排306的訊息。 因此,流程至一決定方塊23 00,其中,假如條碼資訊未被 接收時,則流程沿“N”路徑以返回至其輸入。假如條碼資訊 已被接收,則流程至一功能方塊2 3 02 ’其中一匹配程序發 生以連結條碼產品資訊至其個別的製造商。ARS資料庫310 亦關連與製造商之伺服器的URL位址。當一匹配發生時’則 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) ------_----^-- (請先閱讀背面之注意事項再填11^頁) 、\# 線 經濟部智慧財產局員工消費合作社印製 3 43 49 經濟部智慧財產局員工消費合作社印製 A7 B7五、發明説明(45 ) ARS 308開始組合資訊之一訊息包封以傳輸回至PC 302,如 功能方塊2 3 0 4中所示。訊息包封含有產品資訊及製造商之 網站的URL位址。流程接著移動至一決定方塊2306,其中棒 ID 1 804被比較與由特定棒分配者所發出之棒IDs列。假如 棒ID 1 804被證實時,則流程沿“Y”路徑而移動至一功能方 塊2 308,其中訊息包封被附加以棒ID 1 804及分配者路由位 址。流程接著移動至一決定方塊2310,其中ARS 308決定任 何電子商務資訊是否將關連與一特定的棒ID 1 804。假如是 的話,則流程沿著“Y”路徑而移動至一功能方塊2312,其中 訊息包封被附加以電子商務路由字串。電子商務路由字串 提供電子商務伺服器1 6 1 8之定址。流程接著移動至一功能 方塊23 14,其中所有的訊息包封被回送至PC 3 02以利處理 〇 參考回決定方塊2306,假如棒ID 1 804被決定爲無效的 ,則流程沿著“N”路徑移動並向前躍進至決定方塊23 14之輸 入,因爲缺少棒ID 1 804會中斷連結至任何由電子商務網伺 服器1 6 1 8所提供之廣告。於此刻,所提供之唯一資訊是連 至廣告商伺服器312之連結以回送產品資訊。現在參考決定 方塊23 1 0,假如無電子商務資訊可利用,則流程沿著“N”路 徑移動並向前躍進至功能方塊23 14之輸入,其中回至PC 3 0 2之訊息包封僅含有廣告商伺服器3 1 2之U R L、條碼資訊、 分配者伺服器1616位址及棒ID 1 804資訊。 現在參考圖24,有顯示於電子商務網站所執行之程序 的流程圖。電子商務網伺服器16 18接收訊息包封自PC 302 ---------^1· (請先閲讀背面之注意事項再填頁) 、π # 綉 本紙張尺度適用中國國家標準(CNS ) Α4規格(210Χ297公釐) •48- 494334 A7 _B7__ 五、發明説明(46 ) ---------^ ! (請先閲讀背面之注意事項再填ml頁) 絲 經濟部智慧財產局員工消費合作社印製 ,如功能方塊2400中所示,並解碼包封以執行一匹配與條 碼資訊。繼續至一決定方塊2402,假如匹配不成功時,則 流程沿“N”路徑至一功能方塊2404,其中匹配被拒絕。一訊 息可被回送以指示有一問題發生而使用者可能需要重新掃 瞄產品條碼1 606。假如一成功的匹配發生,則流程沿“Y”路 徑而移動至一功能方塊2406,其中棒ID 1 804被匹配與條碼 產品資訊。條碼資訊可被分配給消費者涵蓋一廣大的地理 區域。然而,條碼1 606可被編碼於某些地理區域。例如, 具有一 XXX ID之棒1 600可能被限定銷售於美國西南部而具 有一 YYY ID之棒1 600可能僅被銷售於東北部。以此方式, 地理區域可被針對以提供更能吸引該特定區域之廣告。回 送至PC 302之廣告可被進一步集中,藉由獲得一使用者輪 廓當軟體或棒1 600被安裝時。以此方式,廣告可根據使用 者輪廓而被集中。因此,流程移動至一功能方塊2408以找 尋電子商務活動,根據棒ID 1 804及條碼資訊。流程移動至 一功能方塊24 1 0以組合所有資訊至一包封以回送至使用者 PC 3 02。產品資訊及/或使輪廓資訊可被回送。流程接著至 一功能方塊24 1 2,其中訊息包封被傳輸。 現在參考圖25,有顯示依據所揭露實施例之一般槪念 。最後,當一使用者執行線上採購時,則使用者被要求塡 寫有時爲冗長的表格以提供所需的付費資訊來完成交易。 所揭露之架構提供一種解決之道,其中使用者僅須塡入一 個人及信用資訊之表格(於下文稱之爲“輪廓資訊”)一次。 接著有一數位使用者ID及相關的條碼被提供,其係依據所 -49- 本紙張尺度適用中國國家標準(CNS ) A4規格(210x297公釐) 494334 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明説明(47 ) 有這些個人及信用資訊。因此,對於任何後續之線上採購 ,使用者僅須提供條碼及/或唯一的使用者ID以提供任何個 人或信用資訊來完成交易。如此可去除每次線上交易時使 用者得重複地塡充冗長表格的需求。此架構如今可銷售於 其中一使用者購買了或者被免費地給予楔形介面裝置1608 及所需軟體以提供數位使用者ID/條碼的情況。注意到條碼 可爲一種典型的通用產品碼(UPC )、歐洲產品碼標準ΕΑΝ 、及ISBN編碼協定。 於安裝楔形介面1608時,使用者須安裝軟體並塡寫其 軟體中所提供之個人及信用資訊表格。此表格可能需要此 類資訊如:使用者名稱、地址、電話號碼、送貨資訊、信 用卡資訊,例如帳號、發卡公司名稱及地址、及任何其他 所需的信用卡資訊。此軟體亦可能要求其使用者提供一張 以上之信用卡,即,一主要卡及一次要卡。因此假如因某 種原因而第一張卡無法容許線上採購時,則次要卡可被用 以完成交易。因此,於PC 302之使用者使用一鍵盤1610, 其被連接至楔形介面1 6 08以將資訊鍵入由軟體所提供之表 格。於提供表格中所需之所有資訊後,則發送一條碼2 5 00 ,其係個人所獨有的且係關連與使用者所提供之輪廓資訊 。條碼2500亦關連與一唯一ID號碼2502,其係使用者可提 供給一線上賣主之號碼以完成採購交易。因此於發送條碼 2500後,則於PC 3 02之使用者可使用一掃瞄棒1 600以掃瞄 條碼以利接續之輸入至賣主來完成一線上採購之採購程序 。如上文所述,若取代條碼以輸入PC 302,則使用者可僅 請 先 閲 讀 背 之 注 意 事 項 再 填 9 頁 裝 訂 線 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -50- 494334 經濟部智慧財產局員工消費合作社印製 A7 __B7_五、發明説明(48 ) 利用鍵盤1610以輸入唯一 ID號碼2502來完成採購程序。 條碼2500及唯一 ID號碼2510亦可被置入一使用者之信 用卡2504上以利使用。條碼2500亦可被置於信用卡之正面 25 06上或者可選擇地被置於信用卡25 04之背面上的方便位 置處。可理解其條碼25 00亦可被直接地置入信用卡2 5 04之 背面2508上的磁帶部2510上。於任何情況下,條碼2500均需 被適當地安置以使得其可被刷以一信用卡刷卡單元25 1 2以 利將來之使用。信用卡刷卡單元25 12可被構成以使得假如 條碼25 00被直接置於磁帶25 10上時,則該單元中之磁耦合 機構可被用以讀取磁帶25 1 0上之資訊而信用卡刷卡單元 25 12之相同讀取部位中的光學讀取機構可讀取條碼25 00資 訊。因爲信用卡可能會遺失或被竊,故一加強的安全性手 段可被提供以發給使用者一個人識別碼(PIN ),其須在使 用時連同唯一 ID/條碼一起被提供。注意到當此架構被結合 與一信用卡公司而使用時,則放置一條碼於信用卡上的邏 輯設想是方便的,因爲其資訊可被提供於消費者首次申請 一信用卡時。因此,當信用卡被核發時,其消費者所收到 者已有條碼資訊置入信用卡上。 現在參考圖26,有顯示用以提供個人及信用資訊之程 序的流程圖。流程開始於一起始點2 6 0 0並移動至一功能方 塊2 602,其中使用者輸入個人及信用資訊至一表格中。爲 了提供一安全環境以利輸入此個人及信用資訊’則此表格 可爲一種硬拷貝表格以郵寄給使用者塡寫或者使用者可能 被要求打一通電話以透過電話來提供資訊給另一端的助理 本紙張尺度適用中國國家標準(CNS ) A4規格Υ:21〇Χ297公釐) ~51 . (請先閲讀背面之注意事項再填一 裝— 訂 絲 494334 A7 B7 五、發明説明(49 ) 。流程接著至一功能方塊2 6 0 4,其中使用者傳送表格至一 登記站(例如,信用卡公司)。流程接者至一功能方塊 2 6 0 6,其中登記站核發一條碼及唯一 ;[D回至使用者(於信 用卡公司之例子中,信用卡被核發給使用者以其條碼25 〇〇 及唯一 ID 2502壓印於上)。使用者接著便獲得條碼2500及 唯一ID 2502以利任何線上之使用,如功能方塊2608中所示 。流程接著至一結束點,其中該程序便完成。 現在參考圖2 7,有顯示依據一所揭露實施例之線上交 易的系統方塊圖。在完成上述沿著一安全路徑(1)之登記程 序之後(使用美國郵政系統或者公用交換電話網路(PSTN) ),則使用者開始上線並沿著一路徑(2)以存取一配置於 GCN 306上之賣主伺服器2700。使用者瀏覽其欲採購之產品 或服務的賣主伺服器2700,而於選擇其中之一後,便進入 其由賣主伺服器2700所提供之付款程序。由賣主伺服器 27 00所提供的選擇之一爲個人可依據藉由提供信用卡資訊 之標準線上付款方式來付款。另一方面,假如使用者不願 透過不安全的網路提供此資訊,則所揭露之架構提供另一 種方式,其中賣主可要求其個人僅須提供條碼2500或唯一 ID 2502以完成付款程序。於選擇另一種方式之後,則賣主 伺服器2700接著提示使用者輸入條碼2500及/或唯一 ID 2502 資訊,如沿一路徑(3)所示。 於PC 3 02之使用者接著回應以多種方式之一;藉由以 一掃瞄器1600掃瞄條碼25 00透過一介面單元1608而至PC 302。運作於PC 302上之軟體可操作以接收掃瞄之條碼資訊 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) · - ---------裝-- (請先閲讀背面之注意事項再填頁)Once the type of the input device is entered, the prompt will ask which type of device is attached, such as the type of the scanning stick 1 600. The system will then ask the assignor about the stick 1 600. Of course, as mentioned above, a unique stick 11} can be embedded in the stick 1 600, which will eliminate the need for input distributors, because ArS -39- this paper size applies the Chinese National Standard (CNS) A4 specification (210X297) (Centi) 3 94 4 A7 B7 5. Invention Description (37) 308 will identify this particular stick ID. However, in the case where the stick ID is not configured in the stick 1 600, the user will have to look at the stick or tool 1 600 to determine its assigner. This is the input information that will be mentioned in the user profile in ARS 308. This allows ARS 308 to match user IDs (no other user IDs) with their user profiles at a later time to decide which distributor to assign their sticks to 1,600, so that information about which distributor can be returned As described below. Therefore, a combination of a user ID and a corresponding item in the database of ARS 308 will constitute a stick ID or tool ID. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to Figure 17, there is a conversion circuit showing one of the wedge-shaped interfaces. A microcontroller 1 700 provides conversion of data from the stick 1 600 and controls the keyboard 1610 and the interface between the stick 1 600 and the PC 302. The microcontroller 1 700 contains a memory 1 702 to store a stick ID (or even a URL for some applications) or it may have external memory. Most stick interfaces 1 704 to 1 600 are provided, most PC interfaces 1706 to PC 302, and most keyboard interfaces 1708 to keyboard 106 are provided. Generally, the rod interface 1 704 includes a series of data lines, a ground line, and a power line. Similarly, the keyboard interface 170 includes a series of data lines, a ground line, a clock line, and a power line. The PC 3 02 provides a clock line, a power line, a string line, and a ground line for input to the microcontroller 1 700. The microcontroller 1 700 is operable to receive signals from the keyboard 1610 and transfer the signals to the PC 302 to become keyboard signals. The operation of the keyboard 1610 is basically a "pass" procedure. The data output from the keyboard 1610 is already in the keyboard format, so there is no need to convert to the wedge interface 1 60 8. Regarding the stick 1 600, the serial data is not compatible with a keyboard 1610, and therefore, it must be converted to a keyboard format to allow its input to the keyboard input of the PC 302. This paper size applies to China National Standard (CNS) A4 specification (210X297 mm) -40- 3 43 9 A7 B7 _ V. Description of the invention (38) The microcontroller 1 700 performs the conversion function, decodes the barcode information and changes this After the barcode information is converted into an appropriate data stream, the information stream is composed of the barcode information and an additional stick ID (or even a URL in some applications). This additional stick ID (and / or URL) will be pre-stored in memory 1702 and can be specified at the time of manufacture. Note that memory 1 702 is shown as being incorporated into microcontroller 1 700 to provide a single chip configuration. However, this can be external memory, which can be accessed by the microcontroller 1700. Therefore, the microcontroller 1 700 provides an interface between the stick 1 600 and the keyboard 1610 to PC 302, which allows the stick 1 600 to receive the encoded information and convert it to keyboard strokes or, alternatively, only allow keystrokes From the keyboard 1 6 1 0. Therefore, the user does not need to install any type of plug-in circuit board to provide an interface to the stick 1 600; instead, the user only needs to use the keyboard port that is already available to enter appropriate data into the system. In this particular embodiment, the microcontroller 1 700 includes a PIC16C73 developed by Microchip TechnologiesTY / f. The PIC16C73 device is a low-cost CMOS 8-bit microcontroller with an integrated analog-to-digital converter. The PIC16C73 device, as shown in the embodiment, has 192 bytes of RAM and 4k X 4 EPROM memory. The microcontroller 1 700 can accommodate asynchronous or synchronous input from the input device to which it is connected. In this embodiment, the communication of the keyboard 1610 is synchronous and the communication with the stick 1600 is asynchronous. It should be noted that although the bar code information of bar code 1 606 is input into the keyboard input port of PC 302 in this particular embodiment, the disclosed method can also be advantageously used with high-speed frame architecture, such as a universal serial bus (" USB ") and IEEE1394. This paper size applies to China National Standard (CNS) A4 (210X297 mm) (please read the precautions on the back before filling in the page) • Packing · -Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -41-V. Invention Explanation (39) The bar code is constructed to be read in either direction. Timing considerations must be included because scanning barcodes by different people will introduce very different scan rates. Bar codes use bars of different widths. The presence of a black bar produces a positive pulse, while no black bar produces no pulse. Each symbol of a traditional barcode is associated with seven pulses or bars. Depending on the width of the bar, the time between pulses varies. In this embodiment, the wedge interface 1 608 performs one of the "operation" calculations of the scan time, based on the rising edge of the pulse starting with the front end or header information. The minimum and maximum scan times are continuously calculated and interfaced 1608 in the software during the scan process to ensure that one of the users has successfully scanned. Referring now to FIG. 18, there is shown a sample message packet transmitted from the user's PC 302 to the ARS. The message envelope 1 800 includes several bits of information, including bar code information 1 802 obtained from a user scanning a bar code with a stick 1 600; a stick ID 1 804, which is embedded in one of the memories in the stick 1 600 and Identifies it with a particular stick assigner; and a user ID 1 806, which is obtained from software running on the PC 302 and uniquely identifies it with the user location. Note that the message envelope contains other necessary information for proper point-to-point transmission. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to Figure 19, there is a more detailed block diagram showing the routing of the message envelope to present the boxed information to the user. As mentioned above, when the user scans a bar code 1 606 with the stick 1 600, a stick program running on the user's PC 302 can operate to interpret the information output by the stick 1600 and generate a message envelope. To transmit through GCN306. The package program message was encapsulated so that it was directed to ARS 3 0 8 on GCN3 06. The message envelope contains several pieces of information, including: stick ID 1 804, which is linked to the stick assigner, user ID 1 8 06, which identifies the specific user using the stick 1 600, and barcode information, which is -42- This paper size applies to China National Standard (CNS) A4 specification (210X297 mm) 494334 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 _B7 V. Description of the invention (40) Describes a specific product that the user is interested in. This message from PC 3 0 2 is transmitted through a path 1 900 to ARS 308, where ARS database 310 is stored to cross-reference ID information and barcode information to a specific advertiser and bar distributor. ARS 308 sends a message back to user PC 302 through a path 1 902, which contains routing information about the location of various other websites on GCN 306, such as advertiser server 312 and stick distributor station 1616. It has been noted that when a stick (or tool) is used, a program on the PC recognizes the stick and only enters the user ID in the stick (or tool) ID field. On the other hand, simply receiving the association and product code information will trigger ARS 308 to assume that its bar 1660 is being used. The only thing that matters is that the use of the stick (or tool) is identified and the user's PC is sent to a location on the network that is pre-connected to the stick (or tool) assigner. In addition, sending the user's PC to a predetermined location is based on the use of a specific tool, a characteristic type of tool, or a general type of tool for which a connection is made. For example, a network connection will be reached in response to a user using a barcode scanner. This will connect the user to a website, for a general barcode scanner. For a disc drive, the program will identify which disc drive has been installed (or only used), and then send the user to the disc manufacturer ’s website, a competitor ’s website, or even some Contact these individual marketing companies who use or activate this piece of equipment. It can be understood that other information can also be provided by ARS 308, which is more specifically targeted to the specific user of the stick 1 600. For example, if it is known that a particular stick 1600 is sold in a certain geographical area, this information can be used to target specific users to provide certain advertising information related to that geographical area. Please read and read back · Note: The binding page of this page is bound to the Chinese National Standard (CNS) A4 specification (210 × 297 mm) -43- 3 3 94 4 A7 B7 V. Description of the invention (41) --------- -(Please read the notes on the back before filling in the page). In any case, the information returned from ARS 308 via path 1 902 provides enough information for its stick program running on PC 302 to identify several other websites on GCN 306. The user PC 3 02 then processes the return message envelope and sends another message envelope to the advertiser server 312 via a path 1 904. The advertiser server 312 then returns the product information of the specific product of interest to the PC 302 through a path 1 906. Similarly, the user PC 30 2 sends information (eg, the URL of the stick distributor website and the user profile) through a path 1 908 to the stick distributor website 1616 to obtain back information through a path 19 10 to frame any identification Banner of the great distributor. In addition, the PC 302 transmits a message envelope to the e-commerce website 1618 via a path 19 12 to return any particular advertisement that its stick distributor wants to display to the user. The advertisement is returned to the PC 302 through a path 1914. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 20, there is a block diagram showing a browser window according to one of the disclosed embodiments. The browser window 2000 is divided into a plurality of areas to frame specific information. A bar code area 2002 displays product information that is of interest to its users; a stick-specific area 2004 displays information about the stick distributor; and an e-commerce area 2006 shows that its stick distributor chooses to use this particular user and stick 1 600 Displayed ad information. As described above, a program operable to process its scanning barcode information with a unique 1 600 bar expands the browser window and divides it into specific areas to facilitate the frame of information. Therefore, the information returned from the e-commerce website 16 18 is transmitted to the specific e-commerce box 2006 via GCN 306. Similarly, information about a particular product that a user is interested in is sent back from the advertiser server 312 to a specific barcode specific area 2002 through the GCN 306. Information located in the specific area of the rod 2004- This paper size is in accordance with the Chinese National Standard (CNS) A4 specification (210X297 mm) 494334 Μ B7 V. The description of the invention (42) is information about the distributor of the rod, which is passed through GCN 306. Reposted from the great distributor website 1 6 1 6. Referring now to FIG. 21, there is a structure showing the information contained in the ARS database. The ARS database 3 10 contains several pieces of information needed to properly query and combine the envelopes to obtain information from various websites on GCN 306. The ARS database 3 10 has a database structure containing the URLs of certain websites that contain product information requested when a user scans a barcode 1 606 with a stick 1 600. Listed under the product title 2 1 0 2 are specific barcodes and related routing information to address individual server locations. For example, ARS 308 may contain any number of advertisers with unique URL addresses associated with them. Please read the precautions below before printing the barcode for a specific product by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 1 606 is related to a unique URL address. Any request for information about the product is sent to the specific advertiser's website . Also part of the ARS database structure 2100 is the title of the stick. Below it is the stick ID 1 804 and the assigner associated with the stick ID 1 804. It can be understood that there may be several distributors using the disclosed architecture so that each distributor has an ID embedded in the rod, which uniquely identifies the rod and a specific distributor. Therefore, the unique stick ID 1 804 must be included with the individual assignor of the stick 1 600 to handle the information that must be framed and displayed to that particular user. Another title under the ARS database structure 2100 is the unique user title 2106, which contains profile information related to the specific user ID 1 806. As mentioned above, the user ID 1 806 is obtained through its stick software running on the PC 302, and during installation or subsequent configuration, the user may be required to enter certain profile information, which can be used to Specific users provide products and services that identify and profile the user. The ARS database structure 2100 also contains a set of nickel paper sizes applicable to the Chinese National Standard (CNS) A4 specifications (210X297 mm) -45- 494334 A7 B7 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. ) E-commerce title 2108 'which contains information about the barcode 1606 and the advertisements that may be triggered by a request for that information. For example, any barcode 1606 associated with a paper source 1602 may be associated with specific information in the ARS database 310. A user who wishes to obtain information about a particular soft material may, in fact, trigger an ad response for a competitor's product. Similarly, a user who is interested in information about that particular soft ingredient may also trigger information about the particular product or products that are usually supplied with the soft ingredient. In addition, if the user profile indicates that this individual is extremely interested in finance or insurance, a request for information about this particular barcode product may trigger an advertisement from an e-commerce website 1 6 1 8 which is related to finance and insurance. It should be noted that the information described as contained in the ARS database structure 2 1 00 is not limited to what it describes, but may include any piece of information displayed on the computer's computer to present the desired information to the user. Referring now to FIG. 22, there is a flowchart showing a procedure for receiving information from an individual user in accordance with the disclosed embodiment. The stick software running on the user's PC 302 runs in the background until activated by the output from the stick 1 600. Therefore, the flow moves to a decision block 2200, where if a scan input does not occur, the flow moves along the "N" path and returns to the input of the decision block 2200. On the other hand, if the input information of the cat is received, the flow moves along a "Y" path to a function block 2202, in which the stick software combines a message envelope 'which contains barcode information, stick ID 1 804 and ARS 3 0 8URL address. In addition, a 'browser' is launched where this information is placed for transmission to ARS 3 08. The process then moves to a function block 2204, in which the browser is divided into any number of areas, where the information is displayed. When obtained from the great distributor's website, please read 'Notes on the back' first, then k-page binding. Applicable to China National Standard (CNS) A4 specification (210X297mm) -46-494334 A7 B7 V. Description of the invention (44) 1 6 1 6 、 E-commerce website 丨 6 丨 8 and advertiser server 3 12 It should be understood that although three frames are displayed in the specific window 2000 of this embodiment, the number of frames displayed in the window 2000 is shown. It is limited only by the real estate available in the Windows 2000 area itself. After the browser software divides the browser window into one or more boxes in preparation for receipt of the returned information, the flow moves to a decision box 2206, where the computer waits for the information to be returned from the various websites on the communication bus 306. If the information is not returned, the process moves along the “N” path and returns only to the input to continue to monitor the reception of the information. If the information has been received, the flow moves along the "Y" path to function block 2 20 8 where the routing information of each box (or the divided area of Windows 2000) is inserted into one or more envelopes for transmission to various websites . Each website then sends the requested information back to PC 302, as shown in function block 2210. The flow then goes to a function block 2212, in which it works with the master's browser. The proprietary software that works will put the returned information into individual boxes in the window. The user watches the display on PC 3 02 and then receives several kinds of information, one of which is the specific product he or she requested, except for the distributor information and other advertisements that may be based on the user's profile. Referring now to FIG. 23, there is a flowchart showing a procedure in accordance with ARS. The ARS 308 is operable to decode and process messages it receives from the communication bus 306. Therefore, the flow goes to a decision block 23 00, where if the barcode information is not received, the flow follows the “N” path to return to its input. If the bar code information has been received, the flow goes to a function block 2 3 02 ′ where a matching procedure occurs to link the bar code product information to its individual manufacturer. The ARS database 310 is also associated with the URL address of the manufacturer's server. When a match occurs, then this paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) ------_---- ^-(Please read the precautions on the back before filling in 11 ^ Page), \ # Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 3 43 49 Printed by the Consumers’ Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (45) ARS 308 Begins one of the combined information The message is enclosed for transmission Go back to PC 302, as shown in function block 2 304. The message envelope contains the product information and the URL address of the manufacturer's website. The flow then moves to a decision block 2306, where the stick ID 1 804 is compared to the column of stick IDs issued by a particular stick assigner. If the stick ID 1 804 is verified, the flow moves along a "Y" path to a functional block 2 308, where the message envelope is appended with the stick ID 1 804 and the allocator routing address. The flow then moves to a decision block 2310, where the ARS 308 determines whether any e-commerce information will be associated with a particular stick ID 1 804. If so, the flow moves along a "Y" path to a functional block 2312, where the message envelope is appended with an e-commerce routing string. E-Commerce Route String Provides the address of the e-commerce server 16-18. The flow then moves to a function block 23 14 where all message packets are sent back to PC 3 02 for processing. Refer to decision block 2306. If stick ID 1 804 is determined to be invalid, the flow follows "N" The path moves and jumps forward to the input of decision block 23 14 because the absence of the stick ID 1 804 will break the link to any advertisement provided by the e-commerce web server 16 18. At this point, the only information provided is a link to the advertiser server 312 to return product information. Now refer to decision block 23 1 0. If no e-commerce information is available, the flow moves along the "N" path and jumps forward to the input of function block 23 14 where the message envelope returned to PC 3 0 2 contains only URL, barcode information, 1616 address of distributor server and stick ID 1 804 information of advertiser server 3 1 2. Referring now to FIG. 24, there is shown a flowchart of a process performed on an e-commerce website. E-commerce network server 16 18 received the message packaged from PC 302 --------- ^ 1 · (Please read the precautions on the back before filling in the page), π # The paper size of the embroidery paper applies Chinese national standards ( CNS) A4 specification (210 × 297 mm) • 48- 494334 A7 _B7__ V. Description of the invention (46) --------- ^! (Please read the precautions on the back before filling in the ml page) Wisdom of the Ministry of Economy Printed by the Property Agency's Consumer Cooperative, as shown in function block 2400, and decodes the envelope to perform a match and barcode information. Continue to a decision block 2402. If the match is unsuccessful, the flow follows a "N" path to a function block 2404, where the match is rejected. A message can be sent back to indicate that a problem has occurred and the user may need to rescan the product barcode 1 606. If a successful match occurs, the flow moves along a "Y" path to a function block 2406, where the stick ID 1 804 is matched with the barcode product information. Bar code information can be distributed to consumers covering a large geographic area. However, barcode 1 606 may be encoded in certain geographic areas. For example, a stick 1 600 with a XXX ID may be restricted to sale in the southwestern United States and a stick 1 600 with a YYY ID may be sold only in the northeast. In this way, a geographic area can be targeted to provide advertisements that are more attractive to that particular area. The advertisement returned to the PC 302 can be further concentrated by obtaining a user profile when the software or stick 1 600 is installed. In this way, advertisements can be focused according to the user profile. Therefore, the flow moves to a function block 2408 to find e-commerce activities based on the stick ID 1 804 and the barcode information. The flow moves to a function box 24 1 0 to combine all the information into a package to send back to the user PC 3 02. Product information and / or enable profile information to be sent back. The flow then proceeds to a function block 24 1 2 in which the message envelope is transmitted. Referring now to FIG. 25, there is shown a general idea based on the disclosed embodiment. Finally, when a user performs an online purchase, the user is required to write a sometimes lengthy form to provide the required payment information to complete the transaction. The disclosed architecture provides a solution where users only need to enter a personal and credit information form (hereafter referred to as "profile information") once. Then a digital user ID and related bar code were provided, which is based on the paper size of this paper. It is applicable to China National Standard (CNS) A4 (210x297 mm). 5. Description of Invention (47) These personal and credit information are available. Therefore, for any subsequent online purchase, the user only needs to provide a barcode and / or unique user ID to provide any personal or credit information to complete the transaction. This eliminates the need for users to repeatedly fill in long forms for every online transaction. This architecture is now available for sale when one of the users purchases or is given the wedge interface device 1608 and the required software free of charge to provide a digital user ID / bar code. Note that the bar code can be a typical Universal Product Code (UPC), European Product Code Standard EAN, and ISBN coding agreement. When installing the wedge interface 1608, the user must install the software and copy the personal and credit information forms provided in the software. This form may require such information as username, address, phone number, shipping information, credit card information, such as account number, issuing company name and address, and any other required credit card information. This software may also require its users to provide more than one credit card, that is, a primary card and a secondary card. Therefore, if for some reason the first card cannot allow online purchases, the secondary card can be used to complete the transaction. Therefore, the user at the PC 302 uses a keyboard 1610 which is connected to the wedge interface 16 08 to enter information into a form provided by the software. After providing all the information required in the form, a code of 2 5 00 is sent, which is the profile information unique to the individual and related to the profile provided by the user. The barcode 2500 is also associated with a unique ID number 2502, which is a number that a user can provide to an online seller to complete a purchase transaction. Therefore, after sending the barcode 2500, the user at PC 3 02 can use a scanning stick 1 600 to scan the barcode to facilitate the subsequent input to the seller to complete the procurement process of online purchase. As mentioned above, if you replace the bar code and enter PC 302, you can just read the precautions on the back and fill in the 9-page gutter. The paper size is applicable to Chinese National Standard (CNS) A4 (210X297 mm) -50 -494334 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 __B7_ V. Invention Description (48) Use the keyboard 1610 to enter the unique ID number 2502 to complete the procurement process. Bar code 2500 and unique ID number 2510 can also be placed on a user's credit card 2504 for easy use. The bar code 2500 can also be placed on the front side of the credit card 25 06 or optionally at a convenient location on the back of the credit card 25 04. It can be understood that the barcode 25 00 can also be directly placed on the tape portion 2510 on the back 2508 of the credit card 2 5 04. In any case, the bar code 2500 needs to be properly placed so that it can be swiped with a credit card swipe unit 25 1 2 for future use. The credit card swiping unit 25 12 may be configured so that if the bar code 25 00 is directly placed on the magnetic tape 25 10, the magnetic coupling mechanism in the unit can be used to read the information on the magnetic tape 25 1 0 and the credit card swiping unit 25 The optical reading mechanism in the same reading position of 12 can read the barcode 25 00 information. Because credit cards can be lost or stolen, an enhanced means of security can be provided to issue a personal identification number (PIN) to the user, which must be provided along with a unique ID / bar code when in use. Note that when this architecture is used in conjunction with a credit card company, it is convenient to put a bar code on the credit card's logical assumption, because its information can be provided when consumers first apply for a credit card. Therefore, when a credit card is issued, the barcode received by the consumer has been placed on the credit card. Referring now to FIG. 26, there is a flowchart showing a procedure for providing personal and credit information. The process starts at a starting point 2600 and moves to a function block 2602 where the user enters personal and credit information into a form. In order to provide a secure environment for entering this personal and credit information ', this form may be a hard copy form to be mailed to the user, or the user may be required to make a call to provide information to the assistant book on the other end Paper size applies Chinese National Standard (CNS) A4 specification Υ: 21〇 × 297 mm) ~ 51. (Please read the precautions on the back before filling—stitch 494334 A7 B7 V. Description of the invention (49). The process continues To a function box 2 604, where the user sends a form to a registration station (for example, a credit card company). The process receiver goes to a function box 2 606, where the registration station issues a code and unique; [D 回到The user (in the case of a credit card company, the credit card is issued to the user and printed on it with a barcode of 2500 and a unique ID of 2502). The user then obtains a barcode of 2500 and a unique ID of 2502 to facilitate any online use, This is shown in function block 2608. The flow then proceeds to an end point where the procedure is completed. Referring now to FIG. 27, there is a display according to an online embodiment Easy system block diagram. After completing the above registration process along a secure path (1) (using the US Postal System or the Public Switched Telephone Network (PSTN)), the user starts online and follows a path (2) To access a vendor server 2700 configured on GCN 306. The user browses the vendor server 2700 of the product or service he wants to purchase, and after selecting one of them, he enters the vendor server 2700 provided by the vendor server 2700. Payment procedure. One of the options offered by the vendor server 27 00 is that individuals can make payments based on standard online payment methods that provide credit card information. On the other hand, if the user is unwilling to provide this information over an unsecured network , Then the disclosed architecture provides another way, in which the seller can require his personal to provide only the barcode 2500 or unique ID 2502 to complete the payment process. After choosing another method, the seller server 2700 then prompts the user to enter the barcode 2500 And / or unique ID 2502 information, as shown along a path (3). The user at PC 3 02 then responds in one of several ways; by using Scanner 1600 scans bar code 25 00 to PC 302 through an interface unit 1608. Software running on PC 302 is operable to receive scanned bar code information. This paper size applies Chinese National Standard (CNS) A4 specification (210X297). Li) ·---------- install-(Please read the notes on the back before filling in the page)

、1T -線_ 經濟部智慧財產局員工消費合作社印製 4 3 43 49 經濟部智慧財產局員工消費合作社印製、 1T -line _ Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 4 3 43 49

A7 B7五、發明説明(50 ) 並將其傳遞至一位於PC 302上之瀏覽器程式。瀏覽器程式 接著以一瀏覽器框傳輸條碼資訊,其被傳送至賣主網站。 注意到其可操作以接收掃瞄條碼資訊之軟體亦可直接地介 面至GCN 306以遞送資訊。資訊接著被傳輸回至賣主伺服器 2700以利處理,沿著一路徑(4)。使用者亦可僅使用鍵盤 1610以鍵入唯一 ID號碼25 02至PC 3 02,其接著藉由內建軟 體透過網路介面而被傳輸跨越GCN至賣主伺服器2700。此外 ,使用者可僅使用信用卡25 04,其被核發有條碼2 5 00壓印 於其上,並將信用卡刷通過信用卡刷卡單元25 1 2,其接著 傳輸條碼2500及唯一 ID 2502資訊至PC 302而跨越網路306 至賣主伺服器2700。賣主伺服器2700接著從一與其關連之 賣主資料庫2702獲得資訊,其指示條碼2500及/或唯一 ID 2502資訊應被發送至一同樣配置於GCN 306上之中央登記伺 服器(CRS ). 2704。 CRS 2704可操作以沿著一路徑(5)接收條碼/唯一 ID資訊 ,並執行一匹配操作與儲存在一 CRS資料庫2706中之資訊。 CRS資料庫2706含有所有於登記時獲得自使用者之輪廓資訊 。在匹配條碼/唯一 ID與資料庫2706中所含之使用者輪廓資 訊後,則輪廓資訊被傳輸透過一安全網路而回到賣主伺服 器27 00,如一路徑(6)所示。輪廓資訊被接著自動地插入線 上付費表格中,以令消費者此刻可從他或她的PC 3 02觀看 此資訊。如下文所將更詳細地討論,其插入之資訊可全部 被編碼(其使用者難以理解)或者僅資訊之部分被編碼( 例如,信用資訊)。此安全路徑(6)係透過,例如,PSTN (請先閲讀背面之注意事項再填HI頁) -裝· 訂 -綉_ 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -53- 494334 A7 B7 五、發明説明(51 ) ----------裝-- (請先閲讀背面之注意事項再填11¾頁) 2708而至一後辦公室(back-office)結帳伺服器2710,其係 密切關連與賣主伺服器2700。後辦公室結帳伺服器具有一 結帳資料庫2 7 1 2,其儲存賣主之所有的結帳檔案。(注意 到賣主伺服器可透過安全的PSTN 2708以請求條碼/唯一 ID 資訊,如路徑(7)所示。) 經濟部智慧財產局員工消費合作社印製 於任一情況下,結帳伺服器27 1 0接著獲得主要信用卡 資訊並往回透過安全的PSTN 2708以執行一信用卡授權功能 沿著一路徑(8)而至一信用卡公司伺服器2 7 1 4。信用卡伺服 器2714被顯示爲連接至GCN 306,但是於某些情況下亦可能 未連接至GCN 306。信用卡伺服器2714係關連與一信用卡資 料庫2716,其提供信用卡號碼與使用者帳戶及使用者之所 有信用資訊的交互參考。於成功確認使用者之信用後,則 此資訊沿著一路徑(9)被傳輸回(透過安全的PSTN網路2708 )至賣主之後辦公室結帳伺服器27 1 0。後辦公室伺服器 27 1 0接著執行必要的結帳程序以將所購買之產品/服務的量 索費至使用者之適當的信用帳戶,並同時沿著一路徑(10)以 指定並傳遞一訂單號碼至使用者P C 3 0 2。使用者可使用此 訂單號碼以追蹤其採購,並且當有任何未來的問題或困擾 發生時可參考此訂單。注意到若其中使用者提供一張以上 信用卡於使用者輪廓資訊中時,則賣主後辦公室伺服器 2710可存取一個以上之信用卡公司伺服器2714 (僅顯示一 信用卡伺服器)以完成付費交易,因爲大多數信用卡公司 不會核發一張以上信用卡給相同的消費者。 現在參考圖28,有顯不使用唯一使用者ID之一標準付 本紙張尺度適用中國國家標準(CNS ) A4規格(21〇X297公釐) 54- 494334 A7 B7 五、發明説明(52 ) 費交易的流程圖。流程開始於一起始方塊2800並前進至一 功能方塊2802,其中消費者傳輸條碼25〇〇及唯一 ID 2502至 賣主網路伺服器2700。流程繼續至一功能方塊2804,其中 賣主伺服器2700存取CRS伺服器2704以獲得其上所儲存且關 連與唯一使用者ID 2502之使用者輪廓資訊。匹配操作被執 行,如決定方塊2806中所示,以決定唯一 ID 2502是否具有 任何匹配的使用者輪廓資訊。假如爲否時,則流程沿著“N” 路徑而至一功能方塊2 8 08,其中一訊息被回送至賣主且最 終至使用者以指示其交易無效。否則,流程便沿著“Y”路徑 而至一功能方塊2810,其中個人資訊透過安全的PSTN 2508 被回送至賣主並插入賣主的付費表格。此塡入之表格被接 著傳輸至使用者以一編碼的資訊插入信用資訊域中以保護 關連與使用者信用卡帳戶之敏感的資訊。流程接著至一決 定方塊28 12以決定使用者是否已接受該交易。假如爲否時 ,則流程沿著“N”路徑而至一功能方塊2814,其指示使用者 已取消該交易。假如使用者決定接受該交易,則流程沿著“ Y”路徑而至一功能方塊2816,其中賣主處理其信用卡密碼 以收付使用者所選擇的產品或服務。 現在參考圖2 9,有顯示依據一標準交易以處理信用卡 密碼之流程圖。流程開始於一起始方塊2 9 0 0並移動至一功 能方塊2902,其中主要信用卡密碼資訊透過安全線路被傳 送至主要信用卡公司。安全線路通常係以PSTN 2708之形式 。流程接著至一決定方塊2 9 0 4以決定其被提供於賣主表格 中之信用卡資訊是否有效以及其是否足以涵蓋所選擇之產 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公董) --^-------裝-- (請先閱讀背面之注意事項再填頁) 訂 線 經濟部智慧財產局員工消費合作社印製 494334 A7 B7 五、發明説明(53 ) 品或服務的付款。假如是的話’則流程沿著“Y”路徑至結束 方塊2 9 0 6,其中交易被處理並完成。假如爲否時,則流程 沿著“N”路徑至一決定方塊2908以使用由使用者於輪廓資訊 中所提供之次要信用卡資訊來處理採購交易。假如使用者 未提供次要信用卡帳戶資訊,則流程沿著“N”路徑而至一功 能方塊29 1 0,其中無效的信用交易發生並連同某些訊息傳 送回至賣主以指示該交易已失敗。 假如有提供次要信用卡,則流程沿著決定方塊2908之“ Y”路徑而至一功能方塊2912,其中次要信用卡密碼被傳送 至次要信用卡公司以解碼及處理。流程接著至一決定方塊 29 14以決定次要信用卡帳戶是否有足夠基金以涵蓋該產品 或服務之付款。假如爲否時,則流程沿著“N”路徑而至一功 能方塊29 1 0,其中一無效信用交易發生且提供適當的訊息 。另一方面,假如次要信用卡帳戶足以涵蓋交易,則流程 沿著決定方塊29 14之“Y”路徑而至結束方塊2906,其中交易 被處理且完成。 現在參考圖30,有顯示一看不見形式之交易的程序的 流程圖。流程開始於一起始點3000並移動至一功能方塊 3 002,其中使用者傳輸唯一的ID及/或條碼至賣主以回應選 定一種付款之方法。賣主伺服器2700接收唯一ID自使用者 PC 302上之使用者並存取CRS資料庫2704,其具有關連與使 用者之輪廓資訊的唯一 ID,如功能方塊3004中所示。如上 文所述,使用者完成一表格,其具有之資訊包括個人資訊 、運送地址、及信用資訊(通常爲信用卡帳戶資訊)。( --^-------裝-- (請先閱讀背面之注意事項再填頁) 、言 線 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) -56- 494334 經濟部智慧財產局員工消費合作社印製 A7 B7五、發明説明(54 ) 注意到信用資訊亦可包含支票帳戶資料,其將容許依據目 前交易以從使用者之支票帳戶直接扣除採購價錢。) 流程接著至一決定方塊3006,其中CRS伺服器2704執行 一匹配操作與唯一的使用者ID 2502 (及/或條碼2500 )及 CRS資料庫2706以到達使用者輪廓資訊。假如無匹配發生, 則流程便沿著“N”路徑而至一功能方塊3008,其中一訊息被 回送至賣主以告知無匹配與唯一 ID。否則,假如有一匹配 發生,則流程沿著“Y”路徑而至一功能方塊3010,其中使 用者輪廓資訊被傳輸回至賣主伺服器2700 (透過安全的 PSTN 2 70 8 )並插入賣主付費表格之適當欄位。然而,使用 此特定的付費方法時,插入之資訊是“看不見的”,亦即,所 有欄位中均插入有字母與數字文,其爲觀看表格者所難以 理解的。此表格亦提供一訂單號碼,其可被使用者所參考 以利將來詢間有關該採購交易事項。此具有看不見之個人 資訊的表格被接著傳輸透過GCN 306而至使用者以成爲交易 之記錄。流程接著至一決定方塊30 1 2,其中使用者被提供 權限以接受交易。假如不接受時,則流程沿著“N”路徑而至 一功能方塊3014,其中交易被取消。否則,若使用者選擇 接受此交易,則流程沿著“Y”路徑而至一功能方塊3016,其 中交易依據所提供之特定的信用卡帳戶資訊而被處理。 現在參考圖31,有顯示用於看不見付款方法之信用卡 帳戶處理的流程圖。流程開始於一起始點3100並移動至一 功能方塊3 1 02,其中賣主伺服器提取信用卡帳戶資訊自使 用者輪廓資訊,此資訊係被接收透過來自CRS伺服器2704之 --^---^----裝-- (請先閲讀背面之注意事項再填hi頁) 訂 線 本紙張尺度適用中國國家標準(CNS ) Α4規格(210Χ297公釐) -57- 494334 A7 B7 五、發明説明(55 ) 安全線路。如上文所述,當首先完成使用者輪廓資訊表格 時,使用者被要求提出主要及次要信用卡帳戶資訊。以此 方式,假如第一張卡無效時,則第二張信用卡帳戶將可涵 蓋此交易。因此,賣主伺服器提取主要信用卡帳戶資訊並 藉由透過一安全通訊網路(例如,公用交換電話網路2708 )以將其傳送至適當的信用卡公司伺服器27 14來處理它。 信用卡公司接著執行一確認程序以決定該卡之使用者 是否具有一有效帳戶,如決定方塊3 1 04中所示。假如是的 話,則流程沿著“ Y ”路徑而至一功能方塊3 1 0 6,其中信用 卡公司透過PSTN 2708以接收欄位資訊自賣主後辦公室伺服 器2710,並處理交易。流程接著至一結束方塊3108,其中 交易已完成。另一方面,假如使用者並未被確認其具有一 有效帳戶於主要信用卡公司時,則流程沿著“ N ”路徑而至一 決定方塊3 1 1 0以處理其使用者輪廓資訊中所提供之次要信 用卡。假如使用者無法提供次要信用帳戶資訊,則流程沿 著決定方塊31 10之“N”路徑而至一功能方塊31 16而以一無效 交易來處理此交易。假如使用者提供了次要信用帳戶資訊 ,則流程沿著“Y”路徑而至一功能方塊3 1 1 2,其中賣主伺服 器27 00提取次要信用卡資訊並將之傳輸至次要信用卡公司 伺服器(未顯示於圖27 ),再次透過上文所述之安全的 PSTN 2708。次要信用卡公司執行一確認程序以決定該使用 者是否具有一有效帳戶,如決定方塊3 1 1 4中所示。假如確 認時,則流程沿著“Y”路徑而至結束點3108,其中交易被處 理並完成。假如次要信用卡帳戶是無效的,則流程沿著決 本紙張尺度適用中國國家標準(CNS )八4規格(210X297公釐) 印_ --^-------裝-- (請先閲讀背面之注意事項再填頁) 訂 線 經濟部智慧財產局員工消費合作社印製 494334 A7 B7 五、發明説明(56 ) 定方塊31 14之“N”路徑而至功能方塊3116,其中該交易被處 理爲一無效的交易’並提供適當的訊息給賣主及使用者。 現在參考圖32’有顯示一標準的而看不見的交易之選 擇程序的流程圖。流程開始於一起始點3 200並移動至一功 能方塊3 202,其中使用者存取賣主伺服器2700以潛在地選 擇欲採購之產品及/或服務。流程至一功能方塊3204,其中 使用者選擇其採購。流程至一功能方塊3 2 0 6,其中使用者 選擇此處所揭露之付費方法,並輸入唯一 ID及/或條碼以傳 輸至賣主伺服器2700。輸入之方式可藉由掃瞄相關的條碼 25 00、使用一電腦鍵盤1610以鍵入唯一 ID號碼2502、或者藉 由將其具有條碼之信用卡刷過刷卡單元2 5 1 2。使用者接著 傳輸唯一 ID 2502至賣主伺服器2700,如功能方塊3 208中所 示。使用者接著可以選擇一種標準形式交易或者一種看不 見形式交易,如決定方塊32 10中所示。 假如使用者選擇標準形式交易,則流程沿著“N”路徑而 至一決定方塊3212,其中賣主伺服器27 00傳輸使用者信用 資訊至適當的信用卡公司且,沿著“N”路徑,等待確認訊息 之回送。隨著確認訊息之回送,則流程沿著“Y”路徑而至一 決定方塊3 2 1 4,其中使用者可選擇接受或拒絕該交易。假 如拒絕的話,則流程沿著“N”路徑而至一功能方塊3216,其 中交易被取消。假如接受的話,則流程沿著“Y”路徑而至一 功能方塊3218,其中使用者傳輸接受信號回至賣主,其接 著便處理該交易。流程接著至一結束點3 220。假如,另一 方面,使用者選擇看不見形式交易,如決定方塊3210中所 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐) --^--------^-- (請先閱讀背面之注意事項再填頁) 訂 線 經濟部智慧財產局員工消費合作社印製 -59- 3 94 4 經濟部智慧財產局員工消費合作社印製 A7 B7五、發明説明(57 ) 示,則流程沿著“ Y ”路徑而至一功能方塊3 2 2 2 ’其中編碼之 資訊被回送至賣主以插入電子表格’其被回送並呈現至使 用者PC 3 02。流程接著至決定方塊3214 ’其中使用者可選 擇接受或拒絕該交易,並接續以如圖所示之路徑’如以上 之討論。 現在參考圖3 3,有顯示另一實施例之系統方塊圖’其 中使用者輪廓資訊被儲存於信用卡公司’而非如上文所討 論之CRS伺服器2704。輪廓資訊透過一安全網路(例如, PSTN 2708 )而被直接提供至信用卡公司(例如,VISA或 MASTERCARD )以回應使用者利用其被提供之機會來獲得 一張信用卡。一信用卡伺服器3300具有一相關資料庫3302 ,其含有所有擁有一張VIS A卡之使用者及帳戶號碼。另一 方面,資料庫3 3 02亦可含有所有擁有一張MASTERCARD之 使用者的名稱及帳戶。管理輪廓資訊之軟體程式被發送至 其具有一唯一條碼及一唯一 ID號碼之使用者。當使用者請 求一信用卡自,例如,VIS A時,則信用卡公司便請求唯一 的ID號碼,並保有其唯一的ID號碼及輪廓資訊於其資料庫 3 302中。因此,當使用者沿著一路徑(1)以存取賣主伺服器 27 00、選擇欲採購之產品及/或服務、並選定此處所揭露之 付費方法時,則賣主伺服器便提示使用者條碼/唯一 ID,如 路徑(2)所示。於此特定實施例中,賣主亦詢問使用者欲使 用之信用卡種類(例如,VIS A或MASTERCARD )。使用者 依據上文所揭露之方法以輸入條碼/唯一 ID資訊,其被接著 沿一路徑(3)而傳輸回至賣主伺服器。假如告知其欲使用 ---------^II (請先閱讀背面之注意事項再填頁) 、π 锦 本紙張尺度適用中國國家標準(CNS ) Α4規格(210Χ297公釐) -60- 494334 A7 B7 五、發明説明(58 ) VISA卡,則賣主便透過安全線路(一路徑(4))以連接至 VISA卡公司伺服器3 300並請求其關連與所傳輸之唯一 id的 使用者輪廓資訊。信用卡伺服器執行一匹配操作與輪廓資 訊之資料庫3 3 0 2並沿著一安全路徑(5 )而傳輸輪廓資訊回至 賣主後辦公室系統2710。如上文所述,資訊接著沿一路徑(6 )而被插入並提呈至使用者,依據他或她是選擇標準或是看 不見形式方法。 雖然較佳實施例已被詳細地描述,但是應瞭解其各種 改變、取代及修正可被實施於其中而不背離由後附申請專 利範圍所界定之本發明的精神及範圍。 ——--------參II (請先閱讀背面之注意事項再填 1¾頁) 訂 # 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準(CNS ) A4規格(210X297公釐)A7 B7 V. Invention description (50) and transfer it to a browser program located on PC 302. The browser program then transmits the barcode information in a browser box, which is transmitted to the vendor's website. Note that software that is operable to receive scanned barcode information can also interface directly to GCN 306 to deliver the information. The information is then transmitted back to the vendor server 2700 for processing, along a path (4). The user can also use the keyboard 1610 to key in the unique ID numbers 25 02 to PC 3 02, which are then transmitted across the GCN to the vendor server 2700 through the built-in software through the network interface. In addition, the user can only use the credit card 25 04, which is issued with a barcode 2 5 00 embossed thereon, and swipes the credit card through the credit card swipe unit 25 1 2 which then transmits the barcode 2500 and the unique ID 2502 information to the PC 302 And across the network 306 to the vendor server 2700. The vendor server 2700 then obtains information from a vendor database 2702 associated with it, indicating that the barcode 2500 and / or unique ID 2502 information should be sent to a central registration server (CRS), 2704, which is also configured on GCN 306. The CRS 2704 is operable to receive barcode / unique ID information along a path (5), and perform a matching operation with the information stored in a CRS database 2706. The CRS database 2706 contains all profile information obtained from users at the time of registration. After matching the barcode / unique ID with the user profile information contained in the database 2706, the profile information is transmitted through a secure network and returned to the vendor server 27 00 as shown in a path (6). The profile information is then automatically inserted into the online payment form so that the consumer can now view this information from his or her PC 3 02. As will be discussed in more detail below, the inserted information can be coded entirely (which is difficult for its users to understand) or only part of the information can be coded (for example, credit information). This safe path (6) is through, for example, PSTN (please read the precautions on the back before filling the HI page)-binding · binding-embroidery_ This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm)- 53- 494334 A7 B7 V. Description of the invention (51) ---------- install-(please read the precautions on the back and then fill in page 11¾) 2708 and return to the back-office office The account server 2710 is closely related to the vendor server 2700. The back office checkout server has a checkout database 2 7 1 2 which stores all the checkout files of the seller. (Note that the seller server can request the bar code / unique ID information through the secure PSTN 2708, as shown in path (7).) The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the checkout server 27 in either case. 1 0 then obtains the main credit card information and passes back through the secure PSTN 2708 to perform a credit card authorization function along a path (8) to a credit card company server 2 7 1 4. The credit card server 2714 is shown as connected to GCN 306, but may not be connected to GCN 306 in some cases. The credit card server 2714 is associated with a credit card database 2716, which provides a cross reference of the credit card number to the user account and all credit information of the user. After successfully confirming the user's credit, this information is transmitted back (through the secure PSTN network 2708) along a path (9) to the seller's office checkout server 27 1 0. The back office server 27 1 0 then executes the necessary checkout procedures to charge the amount of the purchased products / services to the user's appropriate credit account, while simultaneously following a path (10) to specify and deliver an order Number to user PC 3 0 2. Users can use this order number to track their purchases and refer to this order when any future problems or distresses occur. Note that if the user provides more than one credit card in the user profile information, the seller's post office server 2710 can access more than one credit card company server 2714 (only one credit card server is displayed) to complete the payment transaction, Because most credit card companies do not issue more than one credit card to the same consumer. Now referring to FIG. 28, there is one standard that does not use a unique user ID. The standard paper size is applicable to the Chinese National Standard (CNS) A4 specification (21 × 297 mm) 54-494334 A7 B7. 5. Description of the invention (52) Fee transaction Flowchart. The process starts at a starting block 2800 and proceeds to a functional block 2802, where the consumer transmits a barcode of 2500 and a unique ID of 2502 to the vendor network server 2700. The flow continues to a function block 2804, in which the vendor server 2700 accesses the CRS server 2704 to obtain the user profile information stored thereon and associated with the unique user ID 2502. A matching operation is performed, as shown in decision block 2806, to determine whether the unique ID 2502 has any matching user profile information. If not, the flow follows the “N” path to a function block 2 8 08, where a message is sent back to the seller and finally to the user to indicate that their transaction is invalid. Otherwise, the flow follows the “Y” path to a function block 2810, in which personal information is returned to the seller via a secure PSTN 2508 and inserted into the seller's payment form. This entered form is then transmitted to the user to insert a coded message into the credit information field to protect sensitive information associated with the user's credit card account. The flow then proceeds to a decision block 28 12 to determine whether the user has accepted the transaction. If not, the process follows the "N" path to a function block 2814, which indicates that the user has canceled the transaction. If the user decides to accept the transaction, the flow follows a "Y" path to a functional block 2816, where the seller processes his credit card password to pay for the product or service selected by the user. Referring now to FIG. 29, there is shown a flowchart of processing a credit card password in accordance with a standard transaction. The process starts at a starting block 2900 and moves to a function block 2902, where the main credit card password information is transmitted to the main credit card company via a secure line. The secure line is usually in the form of PSTN 2708. The process then proceeds to a decision box 2 9 0 4 to determine whether the credit card information provided in the vendor form is valid and whether it is sufficient to cover the selected paper size. The Chinese National Standard (CNS) A4 specification (210X297 public director) -^ ------- Installation-(Please read the notes on the back before filling in the page) Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, printed by employee consumer cooperatives 494334 A7 B7 V. Description of invention (53) Products or services Payment. If yes, then the flow follows the "Y" path to the end box 2 906, where the transaction is processed and completed. If not, the flow follows the "N" path to a decision block 2908 to process the purchase transaction using the secondary credit card information provided by the user in the profile information. If the user does not provide secondary credit card account information, the flow follows a "N" path to a function box 29 1 0, where an invalid credit transaction occurs and is sent back to the seller with some information to indicate that the transaction has failed. If a secondary credit card is provided, the flow follows the "Y" path of decision block 2908 to a functional block 2912, where the secondary credit card password is transmitted to the secondary credit card company for decoding and processing. The flow then proceeds to a decision box 29 14 to determine whether the secondary credit card account has sufficient funds to cover payments for that product or service. If not, the flow follows the "N" path to a function block 29 1 0, where an invalid credit transaction occurs and an appropriate message is provided. On the other hand, if the secondary credit card account is sufficient to cover the transaction, the flow follows the "Y" path of decision blocks 29 to 14 to end block 2906, where the transaction is processed and completed. Referring now to FIG. 30, there is a flowchart showing the procedure of an invisible form of transaction. The process starts at a starting point 3000 and moves to a function block 3 002, where the user transmits a unique ID and / or bar code to the seller in response to selecting a payment method. The vendor server 2700 receives the unique ID from the user on the user PC 302 and accesses the CRS database 2704, which has the unique ID associated with the profile information of the user, as shown in function block 3004. As mentioned above, the user completes a form with information including personal information, shipping address, and credit information (usually credit card account information). (-^ ------- install-(Please read the notes on the back before filling in the page), printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the paper is printed in accordance with Chinese National Standards (CNS) A4 Specifications (210X297 mm) -56- 494334 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (54) Note that credit information can also include checking account information, which will allow users The checking account is directly deducted from the purchase price.) The flow then proceeds to a decision block 3006, in which the CRS server 2704 performs a matching operation with a unique user ID 2502 (and / or barcode 2500) and a CRS database 2706 to reach the user profile Information. If no match occurs, the flow follows the “N” path to a function block 3008, where a message is sent back to the seller to inform of no match and unique ID. Otherwise, if there is a match, the flow follows the "Y" path to a function block 3010, in which the user profile information is transmitted back to the vendor server 2700 (through a secure PSTN 2 70 8) and inserted into the vendor payment form Appropriate fields. However, with this particular payment method, the inserted information is "invisible", that is, letters and numbers are inserted in all fields, which is difficult for viewers to understand. This form also provides an order number, which can be referenced by the user to facilitate future inquiries regarding the purchase transaction. This form with invisible personal information is then transmitted through GCN 306 to the user as a record of the transaction. The flow then proceeds to a decision block 30 12 where the user is provided with permissions to accept the transaction. If it is not accepted, the flow follows the "N" path to a function block 3014, where the transaction is cancelled. Otherwise, if the user chooses to accept the transaction, the flow follows a "Y" path to a function block 3016, where the transaction is processed according to the specific credit card account information provided. Referring now to FIG. 31, there is a flowchart showing credit card account processing for an invisible payment method. The process starts at a starting point 3100 and moves to a function block 3 1 02, where the seller server extracts credit card account information from the user profile information, and this information is received through the CRS server 2704-^ --- ^ ---- Installation-(Please read the precautions on the back before filling in the hi page) The size of the paper for the thread guide is applicable to the Chinese National Standard (CNS) A4 specification (210 × 297 mm) -57- 494334 A7 B7 V. Description of the invention ( 55) Safety line. As mentioned above, when the user profile information form is first completed, the user is asked to provide primary and secondary credit card account information. In this way, if the first card is invalid, the second credit card account will cover the transaction. Therefore, the vendor server extracts the main credit card account information and processes it by transmitting it to an appropriate credit card company server 27 14 through a secure communication network (e.g., the public switched telephone network 2708). The credit card company then performs a confirmation process to determine whether the card user has a valid account, as shown in decision block 3 104. If so, the flow follows the “Y” path to a functional block 3 106, where the credit card company receives field information via PSTN 2708 from the office server 2710 after the seller and processes the transaction. The flow then proceeds to an end block 3108, where the transaction has been completed. On the other hand, if the user has not been confirmed to have a valid account with a major credit card company, the flow follows the "N" path to a decision box 3 1 10 to process the user profile information provided Minor credit card. If the user is unable to provide the secondary credit account information, the flow follows the "N" path of decision block 31 10 to a functional block 31 16 and processes the transaction as an invalid transaction. If the user provides the secondary credit account information, the flow follows a "Y" path to a function box 3 1 12 where the seller server 27 00 extracts the secondary credit card information and transmits it to the secondary credit card company server (Not shown in Figure 27), again through the secure PSTN 2708 described above. The secondary credit card company performs a confirmation process to determine whether the user has a valid account, as shown in decision block 3 1 4. If confirmed, the process follows the "Y" path to the end point 3108, where the transaction is processed and completed. If the secondary credit card account is invalid, the process applies the Chinese National Standard (CNS) 8-4 specification (210X297 mm) along the paper size of the final print. _-^ ------- install-(please Read the notes on the back and fill in the pages again.) Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Printed 494334 A7 B7. 5. Description of the invention (56) Set the“ N ”path of block 31 14 to function block 3116, where the transaction is Processed as an invalid transaction 'and provide appropriate information to sellers and users. Referring now to Figure 32 ', there is a flowchart showing a standard, invisible transaction selection procedure. The process starts at a starting point 3 200 and moves to a function block 3 202 where the user accesses the vendor server 2700 to potentially select the products and / or services to be purchased. The flow goes to a function block 3204, in which the user selects his purchase. The flow goes to a function block 3 2 0 6 where the user selects the payment method disclosed here and enters a unique ID and / or barcode for transmission to the vendor server 2700. The input method can be by scanning the relevant barcode 25 00, using a computer keyboard 1610 to type the unique ID number 2502, or by swiping a credit card with a barcode through the credit card unit 2 5 1 2. The user then transmits a unique ID 2502 to the vendor server 2700, as shown in function block 3 208. The user can then select a standard form transaction or an invisible form transaction, as shown in decision blocks 32-10. If the user chooses a standard form of transaction, the flow follows the "N" path to a decision block 3212, where the seller server 27 00 transmits the user's credit information to the appropriate credit card company and, along the "N" path, waits for confirmation The return of the message. With the confirmation message returned, the flow follows the “Y” path to a decision box 3 2 1 4 where the user can choose to accept or reject the transaction. If it is rejected, the flow follows the "N" path to a functional block 3216 where the transaction is cancelled. If accepted, the flow follows the "Y" path to a functional block 3218, where the user transmits an acceptance signal back to the seller, who then processes the transaction. The process then proceeds to an end point 3 220. If, on the other hand, the user chooses an invisible form of transaction, such as the paper size in decision block 3210, the Chinese National Standard (CNS) A4 specification (210X297 mm) is used-^ -------- ^- -(Please read the precautions on the back before filling in the page) Order line Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -59- 3 94 4 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (57) Display, the flow follows the "Y" path to a functional block 3 2 2 2 'where the encoded information is returned to the seller to insert an electronic form' which is returned and presented to the user PC 3 02. The flow then proceeds to decision block 3214 ', where the user can choose to accept or reject the transaction, and continues on the path shown in the figure' as discussed above. Referring now to FIG. 33, there is shown a system block diagram 'in which user profile information is stored in a credit card company' in another embodiment, instead of the CRS server 2704 as discussed above. The profile information is provided directly to a credit card company (for example, VISA or MASTERCARD) via a secure network (for example, PSTN 2708) in response to the user taking advantage of the opportunity provided to obtain a credit card. A credit card server 3300 has a related database 3302, which contains all users and account numbers who have a VIS A card. On the other hand, the database 3 3 02 can also contain the names and accounts of all users who have a MASTERCARD. A software program that manages profile information is sent to its users with a unique barcode and a unique ID number. When the user requests a credit card, for example, VIS A, the credit card company requests a unique ID number, and keeps its unique ID number and profile information in its database 3 302. Therefore, when the user follows a path (1) to access the vendor server 27 00, select the products and / or services to be purchased, and select the payment method disclosed here, the vendor server prompts the user with a barcode / Unique ID, as shown in path (2). In this particular embodiment, the seller also asks the user about the type of credit card to be used (for example, VIS A or MASTERCARD). The user enters the barcode / unique ID information according to the method disclosed above, which is then transmitted back to the vendor server along a path (3). If you are informed that you want to use --------- ^ II (please read the notes on the back before filling in the page), π The size of the paper is applicable to the Chinese National Standard (CNS) Α4 specification (210 × 297 mm) -60 -494334 A7 B7 V. Description of the invention (58) VISA card, the seller will connect to the VISA card company server 3 300 via a secure line (a path (4)) and request its connection to the user with the unique id transmitted Outline information. The credit card server performs a matching operation with a database of profile information 3 302 and transmits the profile information back to the post-seller office system 2710 along a secure path (5). As mentioned above, the information is then inserted along a path (6) and presented to the user, depending on whether he or she is a selection criterion or a formless method. Although the preferred embodiments have been described in detail, it should be understood that various changes, substitutions and modifications can be implemented therein without departing from the spirit and scope of the invention as defined by the scope of the appended patents. ——-------- Refer to II (please read the precautions on the back before filling in page 1¾) Order # Printed by the Employees' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs This paper is printed in accordance with Chinese National Standard (CNS) A4 specifications ( 210X297 mm)

Claims (1)

494334 A8 B8 C8 D8 六、申請專利範圍 1 · 一種執行線上交易之方法,包括下列步驟: 鍵入使用者個人資訊至一表格中於一配置在網路上之 使用者位置上; 發送一條碼以回應使用者從使用者位置傳輸表格至一 第二位置,其第二位置係配置於網路上; 提供條碼以購買一配置於網路上之賣主位置的產品, 於線上交易期間; 從第二位置傳輸個人資訊至賣主位置以回應賣主位置 處理此條碼;及 自動地將個人資訊插入一賣主付費表格中以提呈給使 用者並自動完成交易。 2 ·如申請專利範圍第1項之方法,其中使用者僅塡寫 表格一次。 3 .如申請專利範圍第1項之方法,其中表格透過一公 用交換電話網路而被傳輸至第二位置。 4 ·如申請專利範圍第1項之方法,其中賣主位置接收 個人資訊自第二位置以回應賣主位置傳輸條碼至第二位置 〇 5 .如申請專利範圍第1項之方法,其中條碼是唯一的 且具有一與其相關之唯一 ID號碼。 6 ·如申請專利範圍第5項之方法,其中使用者提供唯 一 ID號碼至賣主位置以利付費。 7 ·如申請專利範圍第1項之方法,其中自動地插入之 步驟致使所有個人資訊被輸入賣主付費表格中以成爲編碼 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再1^本頁) 訂----- 線· 經濟部智慧財產局員工消費合作社印製 494334 A8 B8 C8 D8 六、申請專利範圍 之資訊。 (請先閱讀背面之注意事項再填寫本頁) 8 ·如申請專利範圍第1項之方法,其中自動地插入之 步驟致使個人資訊之僅僅一部分被輸入賣主付費表格中以 成爲編碼之資訊。 9 ·如申請專利範圍第1項之方法,其中個人資訊包括 姓名、地址、及送貨地址資訊。 1 〇 .如申請專利範圍第1項之方法,其中第二位置爲 一中央登記伺服器,其具有一關連與個別唯一條碼及唯一I D號碼之個人資訊的資料庫。 1 1 .如申請專利範圍第1 0項之方法,其中第二位置 爲一信用卡公司伺服器。 1 2 .如申請專利範圍第1項之方法,其中條碼被置入 一信用卡上。 1 3 · —種執行線上交易之系統,包括: 使用者之個人資訊,其被鍵入一表格中於一配置在網 路上之使用者位置上; 一條碼,其被發送以回應該使用者從該使用者位置傳 輸該表格至一第二位置,該第二位置係配置於該網路上; 經濟部智慧財產局員工消費合作社印製 其中該條碼被提供以購買一配置於該網路上之賣主位 置的產品,於線上交易期間; 其中該個人資訊從該第二位置被提供至該賣主位置以 回應該賣主位置處理該條碼;及 其中該個人資訊被自動地插入一賣主付費表格中以提 呈給該使用者並自動完成交易。 ^63- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 494334 ABCD 六、申請專利範圍 1 4 ·如申請專利範圍第1 3項之系統,_中該使用者 僅塡寫該表格一次。 (請先閱讀背面之注意事項再填寫本頁) 1 5 ·如申請專利軺S弟1 3項之系統,數巾^表格透 過一公用交換電話網路而被傳輸至該第二位霞。 1 6 ·如申請專利範圍第1 5項之系統,其中該瞢主位 置接收該個人資訊自該第二位置以回應該賣主位置傳輸該 條碼至該第二位置。 1 7 ·如申請專利範圍第1 3項之系統,其中該條碼是 唯一的且具有一與其相關之唯一 ID號碼。 1 8 ·如申請專利範圍第1 7項之系統,其中該使用者 提供該唯一 ID號碼至該賣主位置以利付費。 1 9 .如申請專利範圍第1 3項之系統,其中所有該個 人資訊被自動地插入該賣主付費表格中以成爲編碼之資訊 〇 2 0 .如申請專利範圍第1 3項之系統,其中該個X胃 訊之僅僅一部分被輸入該賣主付費表格中以成爲編碼/_ 訊。 2 1 .如申請專利範圍第1 3項之系統,其中該輪廊^ 經濟部智慧財產局員工消費合作社印製 訊包括使用者之姓名、地址、及送貨地址資訊° 2 2 ·如申請專利範圍第1 3項之系統,其中該第11 β 置爲一中央登記伺服器,其具有一關連與個別該唯> {[条51 及該唯一ID號碼之該個人資訊的資料庫。 2 3 ·如申請專利範圍第2 2項之系統,其中該第11 @ 置爲一信用卡公司伺服器。 -64 - 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 494334 A8 B8 C8 D8 六、申請專利範圍2 4 .如申請專利範圍第1 3項之系統,其中該條碼被 置入一信用卡上。 (請先閱讀背面之注意事項再填寫本頁) 線· 經濟部智慧財產局員工消費合作社印製 氏張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) _ 65 _494334 A8 B8 C8 D8 VI. Application for Patent Scope 1 · A method for performing online transactions, including the following steps: Type the user's personal information into a form at a user location configured on the network; send a code in response to the use The user transmits the form from the user's location to a second location, the second location of which is configured on the network; provides a barcode to purchase a product configured at the seller's location on the network during online transactions; and transmits personal information from the second location Go to the seller's location in response to the seller's location to process this barcode; and automatically insert personal information into a seller's payment form to present to the user and complete the transaction automatically. 2 · As for the method in the first scope of patent application, the user only writes the form once. 3. The method of claim 1 in which the form is transmitted to a second location via a public switched telephone network. 4 · The method of item 1 of the patent scope, wherein the seller location receives personal information from the second location in response to the seller's location and transmits a barcode to the second location 05. The method of item 1 of the patent scope, where the barcode is unique And has a unique ID number associated with it. 6 · The method of item 5 in the scope of patent application, in which the user provides a unique ID number to the seller's location to facilitate payment. 7 · As in the method of applying for the first item of the patent scope, the step of automatic insertion causes all personal information to be entered into the seller's payment form to become a code. (Please read the precautions on the back first and then 1 ^ this page) Order ----- Printed by the Consumers Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 494334 A8 B8 C8 D8 6. Information on the scope of patent application. (Please read the precautions on the back before filling this page) 8 · If the method of patent application No. 1 method, the automatic insertion step causes only a part of the personal information to be entered into the vendor payment form to become the coded information. 9 · The method of item 1 in the scope of patent application, where personal information includes name, address, and shipping address information. 10. The method according to item 1 of the scope of patent application, wherein the second position is a central registration server, which has a database of personal information associated with individual unique barcodes and unique ID numbers. 11. The method according to item 10 of the patent application scope, wherein the second position is a credit card company server. 12. The method of claim 1 in which the bar code is placed on a credit card. 1 3 · A system for performing online transactions, including: personal information of the user, which is typed into a form at a user's location on the network; a code that is sent in response to the user's request from the user The user's location transmits the form to a second location, which is configured on the network; printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs where the barcode is provided to purchase a seller's location configured on the network Product during online transactions; where the personal information is provided from the second location to the seller's location in response to the seller's location to process the bar code; and where the personal information is automatically inserted into a seller's payment form for presentation to the seller Users and automate transactions. ^ 63- This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) 494334 ABCD VI. Application for patent scope 1 4 · If the system for patent scope No. 13 is applied, the user is only 塡Write the form once. (Please read the precautions on the back before filling out this page) 1 5 · If you apply for a system of item 13 of the patent, the data sheet ^ form is transmitted to the second place through a public switched telephone network. 16 · If the system of item 15 of the patent application scope, wherein the main location receives the personal information from the second location in response to the seller's location and transmits the barcode to the second location. 17 • The system as claimed in item 13 of the patent application, wherein the bar code is unique and has a unique ID number associated with it. 18 · If the system of item 17 in the scope of patent application, the user provides the unique ID number to the seller's location to facilitate payment. 19. If the system of item 13 of the patent application, all the personal information is automatically inserted into the seller's payment form to become coded information. 0. 0. The system of item 13 of the patent application, where the Only a part of the X stomach news was entered into the seller payment form to become a code / symbol. 2 1. If the system of item 13 of the scope of patent application, where the corridor ^ printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, including the user's name, address, and delivery address information ° 2 2 · If applying for a patent The system of scope item 13, wherein the 11 β is set as a central registration server, which has a database of the personal information associated with the individual > {[Article 51 and the unique ID number. 2 3 · If the system of item 22 of the scope of patent application, the 11 @ @ is set as a credit card company server. -64-This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) 494334 A8 B8 C8 D8 6. Application for Patent Scope 2 4. If the system for item 13 of the patent scope is applied, the bar code is Place on a credit card. (Please read the precautions on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The scale of the scale is applicable to China National Standard (CNS) A4 (210 X 297 mm) _ 65 _
TW89116672A 2000-08-17 2000-08-17 Unique ID for identifying a user and facilitating an e-commerce transaction TW494334B (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8320880B2 (en) 2005-07-20 2012-11-27 Qualcomm Incorporated Apparatus and methods for secure architectures in wireless networks

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8320880B2 (en) 2005-07-20 2012-11-27 Qualcomm Incorporated Apparatus and methods for secure architectures in wireless networks
US9769669B2 (en) 2005-07-20 2017-09-19 Qualcomm Incorporated Apparatus and methods for secure architectures in wireless networks

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