TW486644B - Method and apparatus for matching a user's use profile in commerce with a broadcast - Google Patents

Abstract

A method for advertising over a network and broadcast media combination. A user's computer at a location on the network is operable to receive a signal from a broadcast generated by an advertiser, which signal has embedded therein unique coded information. The user's computer is connected to an advertiser's location in response to extracting the unique coded information from the audio signal. The advertiser's location is correlated to the unique coded information. The operation of connecting causes profile information of the user to be sent to the advertiser's location over the network. The profile at the advertiser's location is then received, and information generated to forward to the user based upon the user's profile forwarded thereto. This information is then forward to the connected user.

Description

486644 A7 _B7 ^ __ V. Description of the Invention (1) Technical Field-Please read the notes on the back before filling out this page. This invention is about a computer-controlled method, and more specifically, it is about a system to match the commercial ones. A user's use question file and a broadcast. BACKGROUND With the increase in the number of computer users connected to the > Internet, many companies are seeking numerous business opportunities provided by this large group of users. For example, an existing technology allows a television signal to trigger a computer response, where consumers will be directed to a personalized web page. The source of the trigger signal can be a television, video recorder, or stereo. For example, if a viewer is watching a television program and one of the advertisers provides audience votes, the advertiser can send a unique signal to the television signal that controls a viewer's computer known as A browser. Program to automatically display the advertiser's webpage. The viewer then simply makes a choice, which is then transmitted back to the advertiser. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs in order to provide the audience with the ability to use this technology in response to many companies', then one of the database of company information and Uniform Resource Locator (Uniform Resource Locator '' URL 〃) is necessary to be maintained by the audience The computer's need continuous updates. URLs are short strings of information that identify resources on the Internet: documents, images, downloadable files, services, e-mail, and other resources. U R L s makes resources available under several naming techniques, and access methods such as T T P, F T P, and Internet mail can be addressed in the same simple way. u RL s will apply the lengthy paper size to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -4- printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7___ 5. Description of the invention (2) '' Log in to this server and send this magical command ... 〃 Simplify to a single click. The Internet uses URLs to indicate the location of files on other servers. U R L contains the type of resource being accessed (such as Web, gopher, FTP), the address of the server, and the location of the file. U R L can point to any file on any connected computer. Current technology requires the audience to perform periodic updates to obtain the most current U L L database. At present, this type of technology is troublesome because the update process needs to download information to the viewer's computer. In addition, the possibility of errors in performing the update, and the necessity of re-updating in the event of a computer crash later, further complicate the process. In addition, current technology is limited to the number of companies that can be stored in the database. This is an important limitation because the number of companies providing global access and connectivity to perform online e-commerce provided by the Internet requires a huge database. SUMMARY OF THE INVENTION The invention disclosed and claimed herein includes a method for advertising through a combination of the Internet and broadcast media. A user's computer at a location on the network is operable to receive a signal from a broadcast sent by an advertiser whose signal is embedded with unique encoded information therein. The user's computer is connected to an advertiser's location in response to extracting unique encoded information from the audio signal. Advertiser locations are associated with uniquely encoded information. The operation of this connection causes the user's question file information to be transmitted to the advertiser's location via the network. The question file at the advertiser's position is then received, and the information is generated to be passed to the user, based on the question file passed by the user. This capital paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ---.--- Cao --------------- t ------ --- • (Please read the notes on the back before filling this page) -5- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 V. Description of the invention (3) The message was then passed to the connected users. Brief Description of the Drawings In order to understand the present invention and its advantages more completely, reference is made to the following description with accompanying drawings, in which: FIG. 1 shows a block diagram of a preferred embodiment; FIG. 2 shows computer parts used in this embodiment; 3 shows system interaction through a global network; Figures 4a-4e show various message packets transmitted between the source PC and the network server used in the preferred embodiment; and Figure 5 is A flowchart to describe the operation of the system according to the preferred embodiment. Figure 6 shows a flowchart of the actions performed by the Advertiser Reference Server (ARS "); Figure 7 shows the source computer A flowchart of an interaction procedure with ARS; FIG. 8 shows a web browser page for receiving modified URLs / advertiser product information according to a preferred embodiment; FIG. 9 shows one of the disclosed embodiments Simplified block diagram; Figure 10 shows a more detailed simplified block diagram of one of the embodiments of Figure 9; Figure 11 shows a schematic diagram of a method for performing a routing operation; Figure 12 shows the use of one of the video images Figure 1 shows a block diagram of another embodiment to generate routing information; Figure 1 3 shows a block diagram to illustrate that the paper size according to one of the disclosed embodiments applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) Li) ---.---- ί- ----- install it ---- order ---- I ---- line. (Please read the precautions on the back before filling this page) -6 -486644 A7 I. ___ B7_ V. Description of the invention (4) Generation of question profile; Figure 14 shows a flowchart to generate a question file and save it in ARS; 'Figure 15 shows a flowchart to process a question file Information when information is sent to a * user; Figure 16 shows a general block diagram of a disclosed embodiment; Figure 16a shows a flowchart to describe the operation in which the input device is registered; Figure 17 shows a wedge shape ( wedge) interface conversion circuit; Figure 18 shows an example signal encapsulation transmitted from the user's PC to the ARS; Figure 19 shows a more detailed block diagram of a message encapsulation route between various nodes; 2 0 shows a block diagram of a browser window, according to a disclosed embodiment; FIG. 2 1 shows its inclusion in ARS data A schematic view of the information in Figure 2; Figure 2 shows a flowchart of the process of receiving information from the user's point of view; Figure 2 3 shows a flowchart based on ARS; Figure 2 4 shows the flow of the procedure executed on the e-commerce node Figure 25 shows a block diagram of a system that allows promotion offers to be provided over the Internet; Figure 26 shows a flow chart to describe an advertiser to initiate a promotion. Paper sizes are in accordance with the Chinese National Standard (CNS) A4 specification (210 X 297 mm) Read the note on the back and fill in the page printed by the Intellectual Property Bureau employee consumer cooperative of the Ministry of Economic Affairs 486644 printed by the Ministry of Economic Affairs Intellectual Property Bureau employee consumer cooperatives printed A7 B7 V. Flowchart of the operation of the invention (5) Figure 2 7 shows the operation of interconnection and promotion on the user's PC; Figure 2 8 shows a flowchart to describe the operation of the advertiser to complete the promotion after the interface with the user; and Figure 2 9 shows the advertiser and the user A flowchart of interactions in which user question files are used to meet customer needs. Main component comparison table 100 Advertiser profile input device 101 Transmission station 1 〇 Modulator 10 4 Television source 10 6 Hybrid device 1 〇 07, 〇 9 Antenna 10 8 Communication link 110 Receiver 111 Audio signal 111 Audio signal 112 Personal computer 113 Line 114 Modem connection 116 Program file area 117 Receiving station 118 Display This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) "—.------- install ·-* ----- Order— (Please read the precautions on the back before filling this page) 486644 A7 B7

V. Description of the invention (6) 2 0 4 computer 2 0 6 sound card 2 '0 8 internal modem 2 1 2 web page 3 0 2 source computer 3 〇4 interface 3 0 6 global communication network 3 0 8 advertiser reference server 3 1 0 Database 3 1 2 Advertiser Server 3 1 4 ARS 3 1 6 Advertiser Server A 400, 402, 404, 406, 408 Message Envelope Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

8 0 0 Computer display 8 0 2 Browser page 8 0 4 URL Web page 8 〇 Domain 9 0 2 Video source 9 〇 4 Routing information 9 0 6 PC 9 0 8 User 9 1 0 Network 9 1 2 Network node 1 0 0 2 First PC — · --- f 丨 丨 丨 丨 · Install --I ---- Order · -------- Line (Please read the precautions on the back before filling this page) This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -9-486644 A7 B7 Printed by the Consumer Consumption Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 1 0 〇 Second PC 1 〇 06 Database 1 2 〇2 Optical area 1 2 0 4 Sensing m Λ114, device 1 3 0 2, 13 0 8 mention 1 3 0 4 ID 1 3 1 0 Processing database 1 3 1 2 User node 1 3 1 6 Billing database 1 6 0 0 Barcode Scanner 1 6 0 2 Paper Source 1 6 0 4 Advertising 1 6 〇6 Barcode 1 6 0 8 Wedge Interface 1 6 1 0 Keyboard 1 6 1 2 Title 1 6 1 4 Library 1 6 1 6 Stick Distributor Website 1 6 1 8 E-Commerce Website 1 7 0 0 Microcontroller 1 7 0 2 Billion body 1 7 0 4 Stick interface 1 7 0 6 PC interface 1 7 0 8 Keyboard interface This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) Question database • Please read the precautions for δ first ▲ Then fill in 1 I

Page I w IIIIII Order # -10- 486644 A7 B7 V. Description of the invention (8) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 1 8 0 0 Message envelope 1 8 0 2 Bar code information 1 8 0 4 Stick ID 1 8 0 6 User ID 2 0 0 0 Browser window 2 0 0 2 Bar code area 2 0 0 4 Stick specific area 2 0 0 6 E-commerce domain 2 1 0 0 ARS database structure 2 1 0 2 Product title 2 1 0 4 Stick title 2 1 0 6 User title 2 1 0 8 E-commerce title 2 5 0 2 Operating program area 2 5 0 4 Internet interface 2 5 0 6 Promotion database 2 5 0 8 User question database 2 5 1 0 Promotion Offer Location 2 5 1 2 Interconnection Path 2 5 1 4 Path Detailed description of the present invention Reference is now made to FIG. 1, which shows the audio tone of a personal computer through a transmission through a wireless system using τ V (A p C 〃) 4 (Please read the notes on the back before filling out this page) The paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -11-486644 A7 B7 V. Block diagram of the system of the invention description (9) 1 1 2. In the embodiment shown in FIG. 1, a transmission station 101 and a receiving station are provided. The station 1 1 7 is connected via a communication link 1 08. The transmission station 10 1 includes a television program source 104, which can generate a program in the form of a broadcast signal including video and audio. This transmission follows conventional technology, following a channel at an appropriate frequency. The program source is input to a mixing device 106, which can be operated to mix with an audio signal. The audio signal is obtained from an audio source 1 0 0, which includes a coded audio signal that is then modulated on a carrier, which is combined with the television program source 104. This signal combination can be performed at the audio level, or it can even be performed at The RF level is in the form of a different carrier. However, the preferred method is to add only the audio signal from the modulator 102 to the audio channel of the program produced by the television program source 104. Its output is provided from the hybrid device 106 in the form of a propagated signal to an antenna 107, which transmits information to an antenna 109 on the receiving side through a communication link 108. On the receiving side of the system, a conventional receiver 110 is provided, such as a television. The television provides a speaker output that provides an audible signal to the user. This signal is usually related to the program. However, the receiver 110 in the disclosed embodiment also provides an audio output jack (jack), which is a RC A type socket. This socket is used to provide an audio output signal on a line 1 1 3, which is represented by an audio signal 1 1 1. This line 1 1 3 provides all audio received via communication link 108 to PC 1 12 in the audio input port on PC 1 12. However, it should be understood that although a direct connection is shown in this paper, the Chinese national standard (CNS) A4 specification (210 X 297 mm) is applicable (please read the precautions on the back before filling out this page) -丨---Order -----! !! Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-12- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 _ V. Description of the invention (10) There may be a microphone pickup on the PC 1 12 which can pick up audio signals. In the disclosed embodiment, the audio signal generated by the advertiser data input device 100 is audible to the human ear and therefore audible by the user. Therefore, no special filter is required to provide this audio to PC 112. The PC 112 is operable to run programs thereon, and the programs are usually stored in a program file area 1 1 6. These programs can be any type of program, such as word processing programs, applications, and so on. In the disclosed embodiment, the program used in this system is called a `` browser ''. The PC 112 operates a browser program to help access information on the network, for example, a global communications network known as > The Internet or World-Wild-Web '' Web " road. A browser is an hypertext link application used to access information. This article is a term used to describe the specific organization of information within a data processing system and the way it is presented to users. It uses the power of the computer to link information from various sources together to provide users with the ability to explore specific topics. The traditional presentation style used in books utilizes an information organization, which is limited by the medium, that is, 'fixed size, sequential pages. However, the hypertext system uses a large amount of text or other types of data units, such as image information, graphic information, video information, or sound information, which may have different sizes. The collection of such information units is called a hypertext document, or where a hypertext document uses information other than text, it is referred to as a hypermedia document. Multimedia • (Please read the notes on the back before filling this page) ▼ Packing --- I --- Order --------- Line 1 This paper size is applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) • 13- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 __ V. Description of the Invention (11)

Communication can use Hypertext Transfer Protocol (HTTP), and files or formatted data can use Hypertext Markup Language (Hypertext Markup Language, 、 T M L &quot;). This formatting language provides a mix of text, graphics, sound, video, and links to this text, by using Η T M L to ', tagging' — text files. Data encoded using HTML is often referred to as an HTML file, a HTML page, a HTML page, or a "homepage". These documents and other Internet resources can be accessed through the network, using a network addressing technology that uses a locator called a uniform resource addresser (UR L 〃), such as http : //www.digital.com. 〇 The Internet is one of the most commonly used networks to interconnect distributed computer systems and allow users of these computer systems to exchange data around the world. Those connected to the Internet are many private networks, such as corporate or business networks. Standard protocols, such as Transmission Control Protocol (TCP) and Internet Protocol (IP &quot;), provide a convenient way to cover these different networks. These agreements specify how their data is formatted and communicated. As a feature of the Internet, its protocols are stacked in layers in an IP stack. At higher levels of the IP stack, such as the application layer (where TTP is used), user information is more easily visible, and at lower levels, such as the network level (where TC P / I is used P) 'The data can only be observed as an envelope or a fast-moving digital signal stream. Stacked on the Internet is a standard protocol interface to access network resources, such as servers, files, web pages, mail messages, and so on. A net capital paper scale applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ill — — — — — — — Aw i — — — — — — ^ «— — — — — — 1« << Please. Read the notes on the back before filling this page) -14-486644 Printed by A7 B7, Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs V. Invention Description (12) The way the source can be accessed is by Netscape® and Microsoft Internet Explorer® The browser produced. Referring now to FIG. 1 again, the user can load the program with appropriate keystrokes so that a browser window will be displayed on a display 1 1 8. In one embodiment, the user can run a browser program on the PC 1 12 so that the browser window is displayed on the display 1 1 8. When watching a favorite program, the user can also watch the display 1 1 8. When an audio signal is received at the receiver 1 10 and the encoded information input by the advertiser is included therein, the PC 1 12 will then perform several operations. According to the disclosed embodiment, the first operation is to obtain audio information in the form of digital data in the received audio signal, and then via a modem connection 114 to transmit this digital data to one of the global communications networks defined position. This connection will be described below. This information will be passed to a private location and instructions related to the location of the advertiser (related to the code) will be transmitted back to the PC 112, and the PC 112 will then generate a communication link to the location so that the user can display on the display 1 1 8 saw the information that its advertisers wanted viewers to see by putting the tone on the broadcast channel. This information can be in the form of interactive programs, data files, and so on. In an example, when an advertisement appears on a television, the tone will be generated and then additional information will be displayed on the display 1 1 8. In addition, a mobile video program can be placed on a PC that is received through the Internet. The mobile video program is actually longer than the advertising segment on the broadcast. Another example would be a sports game that broadcasts tones to allow users to access information that they cannot obtain through the broadcast network, such as additional statistics about sports programs, etc. This paper standard applies Chinese national standards (CNS &gt; A4 size (210 X 297 mm) one -------------- install -------- order --------- Bi. (Please read the note on the back first Please fill in this page for further information) -15- 486644 Employee Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs printed A7 B7 5. Invention Description (13), etc. By using the system described here in relation to the embodiment disclosed in Figure 1, Advertisers are able to control a user's P c 1 1 2 through the use of tones embedded in a program audio signal. As will be described below, the disclosed embodiment utilizes specific routing information stored in pc 1 12 , Which allows the encoded information in the received audio signal to send this information to a desired location on the network, and then allows other routing information to be sent back to PC 1 1 2 for its control and PC 1 1 2 to For the proper position of this code. Referring now to Figure 2, the display There is a computer 2 04 similar to PC 1 12 which is connected to display the information on 1 1 8. The computer 2 0 4 includes an internal audio or A sound &quot; card 2 0 6 to receive the transmitted audio signal via the receiving antenna 1 0 9 and receiver 1 1 0. Sound card 2 0 6 usually contains analog to digital circuits to convert analog audio signals into digital signals. Digital signals can then be more easily manipulated by software programs. Receiver 1 10 converts audio The signal is separated from the video signal. A special trigger signal placed in the audio signal of the transmitting advertiser triggers its proprietary software running on the computer 204, which launches a communication application. In this particular embodiment, it is set A web browser application in a computer 204. The encoded advertiser information contained in the audio signal is then obtained and appended with the address of a private server placed on the communication network. The remote server location The address is in the form of a URL. This additional information, in addition to other control codes, is directly inserted into the web browser application to be automatically sent to the communication network. The network in this embodiment Browser, which runs on a computer 204, and the size of this paper applies the Chinese National Standard (CNS) A4 (210 X 297 mm) • ^ ---- II II ^ --- (Please read the back Note: Please fill in this page again.) 486644 Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (14) Connected to the Internet via internal modem 2 0 8 to send advertiser information to the remote server The remote server cross-references the advertiser's product information to the address of the advertiser's server on the web. The address of the advertiser server is sent back to the advertiser server via the computer 204. Advertiser product information is returned to the computer 2 0 4 to be presented to the viewer on the display 1 1 8. In this particular embodiment, the specific advertiser product information displayed is included in the advertiser's web page 2 1 2. As mentioned above, audio signals are audible to the human ear. Therefore, audio signals, such as those emitted from television speakers, can be input to the sound card 206 through a microphone. In addition, the audio signal need not be an instant broadcast, but can be recorded on video tapes, CDs, DVDs, or other media, which can be played back at a later date. As high-resolution digital televisions are about to become popular, the audio signals output from televisions can also be digital. Therefore, direct input from an audio card for A / D purposes may not be needed, and alternative interface technologies to conform to digital to digital signal formats will apply. 'Referring now to FIG. 3, there is shown a source computer 3 0 2 similar to PC 204, which is connected to a global communication network via an interface 3 0 4

3 0 6. In this embodiment, the audio signal 1 1 1 is received by the PC 302 via its sound card 206. The audio signal 1 1 1 includes a trigger signal that triggers proprietary software to launch a web browser application located on PC 300. The audio signal 1 1 1 also includes advertiser product information, which is obtained and appended with URL information of an advertiser reference server (Advertiser Reference Server ~ ARS〃) 308. ARS 308 is a system deployed on the Internet. Its paper size applies the Chinese National Standard (CNS) A4 (210 X 297 mm) I .--------------- -! t ---- 111-- &lt; Please read the notes on the back before filling out this page) -17- Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 V. Description of the invention (15) Audio The location to which the information in signal 1 1 1 will be sent. In this way, the data in the audio signal 1 1 1 will always be sent to ARS 3Ό8, because a UR L is the only one on the network system. A link to ARS 3 0 8 is a database 3 1 0 of the product code and related manufacturer URLs. The database 3 1 0 undergoes a continuous update process, which is obvious to the user. When the company signs a contract, such as agreeing to this technology, the manufacturer and product information is added to the database 310 without interrupting the operation of the source PC 3 02 with frequent updates. When the advertiser's server address URL is obtained from the ARS database 3 10, then this URL and the request for specific advertiser product information are automatically sent back via the web browser on PC 3 0 2 and arrive Individual advertiser server to retrieve advertiser product information to PC 3 02. It should be noted that although the present invention discusses a global communications network, this system can also be applied to L A N s, WA N s, and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source PC 300, but may include PCs from most sources, such as PC 300 and PC 303. In addition, most ARS 308 systems and advertiser servers 3 12 can be implemented, for example, AR RS 3 1 4 and advertiser servers A 3 16 individually. Generally, information processing through a communication network, which occurs between the network connection systems of this embodiment, is as follows. The web browser running on the source PC 302 sends a message packet to A R S 308 through the path &gt; A 〃. A R S 3 0 8 decodes the message envelope and executes a cross-reference function to obtain the product information from the received message envelope. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public love).

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 V. Description of Invention (16) The address of an advertiser's server 3 1 2. A new message envelope is combined to include the address of the advertiser server 3 12 and sent back to the source PC 3 0 2 via the path '' B 路径. A `` handoff '' 〃 operation is performed, whereby the source PC 3 0 2 browser re-sends the information to the advertiser server 3 1 2 'with the appropriate source and purpose Status address. The advertiser server 3 1 2 receives and decodes the message envelope. The request for the advertiser's product information is obtained and the advertiser 3 1 2 retrieves the requested information from its database and transmits it back to the source PC 302 via the path `` D ''. The source PC 302 then processes the information ', i.e., to display it to the viewer. The optional path &quot; E 〃 is discussed below. It should be noted that the method disclosed is not limited to the communication application of the browser, but can be adapted and adapted by those skilled in the art 'other communication applications to transmit information through the Internet or communication network .

Referring now to FIG. 4a, the message envelope transmitted from the source P C 3 0 2 to A R S 3 0 8 via the path '' A 包括 includes several fields. One field includes U R L of 308, which indicates where the message envelope will be transmitted. The other field contains the advertiser's product code or other information obtained from the audio signal 1 1 1 and any additional overhead information required in a given process. The product code provides an address linked to the advertiser server 3 1 2, which is placed in the database 3 1 0. Yet another domain includes the network address of the source PC 300. Generally, network transmission is implemented by encapsulation of information, and each encapsulation provides a destination address, source address, and information. These encapsulations change with the use of communication network transmission protocols. Although the protocol used in the disclosed embodiment is generally known as TCP, this paper standard is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------ 8 ----- ---------- t --------- • (Please read the notes on the back before filling this page) -19-486644 A7 ____ B7 V. Description of the invention (17) / IP It is a kind of traditional protocol series, but it should be understood that any protocol that provides similar basic functions can be used. The main condition is that a browser can pass routing information to the desired URL in response to being entered into a PC. Keystroke. However, it should be understood that any of its protocols can be used, with its main condition being that a browser can pass product information to the desired URL in response to a keystroke entered into a PC. In the content of the present invention, ★ message envelope means (and includes) the destination URL, product information, and source address, even if more than one single envelope must be transmitted to achieve this transmission. When the message is encapsulated 4 0 0 from the source PC 3 2 0, it is printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs.

ARS 3 0 8 processes information in accordance with its instructions embedded in overhead information. A R S 3 0 8 will explicitly obtain the product code information from the received envelope 4 0 0, and once obtained, it will then decode this product code information. —— Once decoded, this information is then compared with the information contained in the ARS advertiser 3 10 to determine whether there is an A hit (hit) 〃. If there isn't any &gt; adapter representing a match, the information is sent back to the browser where it indicated the condition. If there is an &gt; adaptation, an envelope is combined, which includes the address of the source PC 302, and it instructs the source PC 302 on how to access (directly in an A cross-zone transfer &quot; operation) an ad. Information from another location on the network of the business server 3 1 2. This type of structure is quite traditional with a browser (such as Netscape® and Microsoft Internet Explorer®), and the source PC 3 0 2 can then access the advertiser server 3 12 instead of displaying information from ARS 30 8. Eight 113 3 0 8 Through the path `` B 〃 to transfer the encapsulation 4 2 back to the source PC This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -20- 486644 Intellectual property of the Ministry of Economic Affairs A7 B7 printed by the Bureau's Consumer Cooperatives V. Invention Description (18) 3 02. Referring now to FIG. 4b, the message envelope 4 0 2 includes the address of the source PC 3 02, the 1111 [of the advertiser server 3 12 embedded in the instruction code, and the URL of 8 foot 3 308. When receiving the message packet 402 from the source P C 302, the message packet 402 is disassembled to obtain the relevant routing information to combine a new message packet 404. Its web browser running on the source PC 3 0 2 is now directed to obtain product information through the path AB 相关, which is related to the specific advertiser server embedded in the message envelope 4 0 4 3 1 2 Location information. Referring now to FIG. 4c, the processed message envelope 4 0 4 includes the URL of the advertiser server 3 1 2, the requested data of the product information, and the address of the source PC 3 0 2. When receiving the message envelope 4 0 4 from the source PC 3 02, the advertiser server 3 1 2 disassembles the message envelope 4 0 4 to obtain the requested information of the product information. The advertiser server 3 1 2 then retrieves specific product information from its database and transmits it back to the source PC 3 0 2 via the path '' D ''. Referring now to Fig. 4d, the message packet 4 0 6 for this particular process includes the address of the source PC 3 02, the requested information, and the URL of the advertiser server 3 12. Optionally, A R S 3 0 8 can directly request to the advertiser server 3 1 2 through the path '' E 执行 to execute one of the product information. In this mode, A R S 3 0 8 sends information to the advertiser server 3 1 2 to indicate its contact source P C 3 0 2. However, this is unconventional and requires more sophisticated software controls. This processed message envelope 408 is shown in Figure 4e, which includes the URL of the advertiser server 3 1 2 and the paper size of the product information is applicable to the Chinese National Standard (CNS) A4 specification (210 x 297 mm) J. ^ -------- ^ -------- (Please read the notes on the back before filling out this page) -21-486644 A7 B7 V. Description of the invention (19) Requested materials, And the address of the source P c 3 02. Because the product information is not sent back to ARS 308 but directly to the source PC 302, the message envelope 408 is required to return the address to the source PC 3202. The product information is then directly transmitted to the PC through the path &gt; D ° ° Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs (please read the precautions on the back before filling this page) Now refer to Figure 5 for testing The method of obtaining product information is as follows. In decision block 500, a private application running a resident on a source PC 302 (similar to PC 2 0 4) monitors a special trigger signal in the audio input. When this trigger signal is detected, the data following the trigger signal is decoded for further processing, in function block 502. In function block 504, the data is buffered for further manipulation. In decision block 5 06, make ~ to determine whether the information about it can be properly identified. If it is not, the program flow continues through the,, N 〃 signals to function block 5 2 0, where this data is discarded. In function block 5 2 2 the program then signals the transmission of the data. The system then waits for the next trigger signal in decision block 500. If properly identified in decision block 506, then the program flow continues through the ', Y' signal path, where the data is then used to launch the web browser application, as shown in function block 508. In function block 5 10, the web browser receives the U R L data, which is then automatically sent via the computer modem 2 0 8 to the web interface 3 0 4 and finally to the web 3 06. In function box 5 1 4 ’A R S 3 0 8 responds by returning the URL of the advertiser server 3 1 2 to P c 3 0 2. In function box 5 1 6, it operates on the source pc. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). Description of the invention (2Q) The web browser on 302 receives the advertiser URL information from ARS 308, and transmits the URL of the product file to the advertiser server 3 Ί 2. In box 5 1 8, the advertiser server 3 1 2 responds by sending the product information to the source P C 3 02 for the benefit. Users can reap the benefits of this architecture by downloading proprietary software over the Internet. Other methods for obtaining software are well-known 'for example' by CD, disc, or pre-loaded hard disk. Referring now to FIG. 6, there is shown a flowchart of the procedures that its ARS 308 may encounter when receiving a message packet of 400 from the source PC 302. In decision block 600, ARS 308 checks the receipt of its message packet 400. If a message packet 4 0 0 has not been received, the program flow moves along the path of,, N 〃 to continue waiting for the message. When receiving the message packet 4 0 0, in function block 6 02, A R S 3 0 8 decodes the message packet 4 0 0. The product code is then taken out separately in function block 6 0 4 in preparation to match the product code with the appropriate advertiser. Server address in 3 1 0. In function block 6 06, the product code is then used by an advertiser server 3 1 2 U R L using a look-up table to retrieve the individual product information contained in the audio signal data. In function block 608, A R S 3 0 8 then combines the message to encapsulate 4 0 2 for transmission back to the source PC 3 0 2. Function block 6 1 0 instructs it to pass the path B 〃 to send a message packet 4 2 2 back to the source PC 302 procedure. Referring now to FIG. 7, there is a flowchart showing an interaction process between the source PC 30 2 and the advertiser server 3 12. In the function block, the paper size applies the Chinese National Standard (CNS) A4 specification (21 × 297 mm) ------------ ^ -------- t ----- ---- (Please read the notes on the back and fill in this page) -23- 486644 A7 B7 5. In the description of the invention (21) 700, the source PC 302 received the message encapsulation returned from A RS 3 0 8 4 0 2 and start decoding the message packet 4 0 2. to

In function block 702, the URL of the advertiser's product information is obtained from the message packet 4 0 2 and stored to insert the message packet 4 0 4 to the advertiser server 3 1 2. The message envelope 4 0 4 is then combined and sent to the advertiser server 3 1 2 via the path '' C 藉 by the source P C 3 0 2. At function block 704. When the source PC 302 waits in the function block 706, the advertiser server 3 1 2 receives the message packet 4 0 4 from the source PC 302 in the function block 708 'and disassembles it. The product information location is then obtained from the message envelope 4 0 4 in the function block 7 1 0. Specific product information is retrieved from the advertiser server 3 1 2 for transmission back to the source PC 302. In function block 712, the product information is combined into a message encapsulation 4 0 6 and then transmitted back to the source PC 3 0 2 via the path '' D &quot;. Return to the source PC 3 0 2 in the function block 7 1 4, then the advertiser product information contained in the message envelope 4 0 6 received from the advertiser server 3 1 2 is then obtained and processed in the function block 7 1 6 in. Referring now to FIG. 8, after receiving a trigger signal, a web browser application on a source PC 300 is automatically launched and the computer displays 800 to present a browser page 802. Proprietary software operating on the source PC 300 handles the audio signal data after it has been digitized via the audio card 206. The software properly prepares the data for direct insertion into a web browser, by obtaining the product information code and appending keystroke data to this information. First, a U R L web page 8 0 4 was opened in response to a privately owned paper standard applicable to the Chinese National Standard (CNS) A4 (210X 297 mm) (Please read the precautions on the back before filling this page)

· I I I I Employees of the Intellectual Property Bureau of the Ministry of Economic Affairs. Printed by Consumer Cooperatives -24- 486644 A7 —____ B7_____ V. Description of the invention (22) The C t r 1-10 command added by the software is used as the first string. Opening the URL web page 8 0 automatically places the cursor in a field 80 6, where additional keystroke data following the: C t r 1 -〇 command will be inserted. After the URL page 804 was opened, the preface of the agreement in this article http: // is II into the domain 806. Next, U R L information about the location of ARS 308 is inserted into the domain 806. After A R S 308 U R L, the data is the character /? To allow it to be immediately followed by the input of variables after the /? Character. In this embodiment, the subsequent variable is the product information code received in the audio signal. Product code information also provides cross reference information to obtain advertiser URLs from the ARS database 310. Next, a carriage return is added to send the URL / product information and close the window 804. After the message packet 4 0 0 is transmitted from the source PC 3 0 2 to ARS 3 0 8, it is processed from ARS 308, to the source PC 302, to the advertiser server 3 12, and back to the source PC 3 0 2 , Happening quickly and at a glance to the viewer. At this moment, the information that the next viewer sees is product information, which is received from the advertiser server 3 1 2. Referring now to FIG. 9, there is a block diagram showing a more simplified embodiment. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. (Please read the notes on the back before filling out this page) In this embodiment, a video source 9 02 is provided, which is operable to provide an audio output on an audio On cable 9 0 1, it provides routing information referred to by reference numeral 9 0 4. The routing information 9 0 4 is basically information contained in the audio signal. This is a coded or embedded signal. An important feature of the routing information 9 0 4 is that it is automatically output in real time as a function of broadcasting a video program received through the video source 9 0 2. Therefore, each time the paper size of this paper applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -25- 486644 A7 _ _ B7 V. The description of the invention (23) is broadcast to the users 9 0 8 At that time, routing information 904 will be output whenever the producer of the video wants it to be shown. It should be understood that its representative: the video source box 902 can be any type of media, which will cause routing information to be output. This can be a cassette player, a DVD player, an audio cassette, a CD ROM, or any such media. The only thing that matters is this program, issued by the manufacturer, where users 908 observe it in a continuous or mobile fashion. The routing information 9 0 4 is embedded at a specific point in the program selected by the manufacturer and output. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. (Please read the precautions on the back before filling out this page.) The recipient of the kidney frequency information is sent to a PC 9 0 6, which is similar to PC 1 12 in Figure 1. A user 9 08 is connected to a PC to receive its information, and PC 90 6 is connected to a display (not shown). p c 9 0 6 is connected to a network 9 1 0, which is similar to the network 3 0 6 in FIG. 3. This network 9 10 has a plurality of nodes on it, one of which is PC 906, and the other node is represented by a network node 9 12 to represent remote information. The purpose of this embodiment is to access remote information for display to the user 908, by transmitting the routing information 904 from the video program in box 902. This routing information is used to allow PC 9 0 6 (which has a network A browser &quot; on it) to capture the remote information on the node 9 1 2 through the network 9 1 0 '' for display to the user. By 9 0 8. This routing information 904 is in the form of an embedded code in the audio signal, as described above.

Referring now to FIG. 10, there is a more detailed block diagram showing one of the embodiments of FIG. In this embodiment, PC 900 is divided into a pair of nodes, a first PC 1002 and a second PC 1004. PC This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -26- Consumption Cooperation by Intellectual Property Office of the Ministry of Economic Affairs, printed 486644 A7 B7 _ V. Description of the invention (24) 1 0 0 2 The node connected to user 908 is located on another node, and PC 104 is located on another node. PC 1004 represents ARS 308 of FIG. 3. PC 1004 has a database 1 006 connected to it, which is basically It is the advertiser database 310. Therefore, three nodes on the network 9 10 are required to implement the disclosed embodiment, that is, PC 1002, PC 1004, and remote information node 9 12. Routing information 904 is used by PC 1002 to send to PC 1 0 0 4 to determine the location of remote information node 9 1 2 on network 9 10. This is sent back to PC 1 0 0 2 to directly connect with remote information node 9 12 and retrieve information from there to the user 9 0. The routing information 9 0 4 basically constitutes the main routing information. Now referring to FIG. 1, there is shown how its network envelope is formed to transmit the main route. Information to one of the schematic diagrams of PC 1 04. Generally, the main routing information occupies a single domain, and its main routing The message is then combined into a data packet with subordinate routing information for transfer to the network 9 10. This is described in detail above. Referring now to FIG. 12, there is shown another embodiment of FIG. 9. In this embodiment In the video source, 9 0 2 is connected to an optical area 1 2 0 2. The optical area 1 2 0 2 is provided with an embedded video code. The embedded video code can be quite complicated or simple as black and white. The grid of the area. Each area in the grid can have a black to represent a logical '' 1 〃 or a white area to represent a logical 、 、 〃. This will allow a digital 値 to be placed in the optical area 1 2 0 2. A sensor 1 2 0 4 can then be provided to sense the video code. In the above example, this will only require that this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public love) ri ^ -------- ^ --------- Φ • (Please read the precautions on the back before filling out this page) -27- Printed by the Intellectual Property Bureau Employee Consumer Cooperative of the Ministry of Economic Affairs 486644 A7 B7__ V. Description of the invention (25) A row of optical detectors is required, each in the grid One is allocated in the area to determine whether this is a logical `` 1 '' or a logical `` 0 '' state. One of the sensed videos is then output to the PC 9 0 6 for processing to determine the information contained in it. The contained information constitutes the main routing information 904. After that, it is processed as described above with reference to FIG. 9. Referring now to FIG. 13, there is a block diagram showing an embodiment in which a user's question file can be transmitted to the original user or manufacturer. PC 9 0 6 is related to a question file database 1 3 0 2 whose question file database 1 3 0 2 is operable to store a user's 9 08 question file. This question file is generated when the program (after initial installation) requests information to be entered to start the program. In addition to the question file, there is also a unique ID, which is provided to the user 908 in connection with the browser program that runs on PC 906. This is stored in a storage location represented by a square 1 304. This ID 1 3 0 4 can be accessed with a remote location such as a `` cookie '', which is information stored in an accessible location in the PC 906. The accessible location can actually be operated by Accessed by a remote program on a remote node. ARS 308, which basically constitutes PC 1 0 0 4 of FIG. 10, which is operable to be associated with a question file database 1 3 0 8 'This question file database 1 3 0 8 is operable to store questions from all users files. Question file database 1 3 0 8 is a combination stored in all question file database 1 3 0 2 which can be attached to the system. This is different from the information stored in database 3 10 (advertiser's database), which contains a table of intermediate destinations. When the paper size in the main routing information 9 0 4 is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) Γ &quot; &quot; ------------ ^ ----- --- ^ --------- (Please read the notes on the back before filling this page) 486644 A7 _____B7 ___ V. Description of the invention (26) The routing information is passed to AR S 3 0 8 and obtained From the original package (please read the notes on the back before filling this page), the search procedure described above can then be executed to determine where this information will be sent. Question file database 1 3 0 2 is then used for each process, where each process in the form of routing information received from the main routing information 9 0 4 is compared with the destination table 3 1 0 to determine its manufacturer relationship With whom. It is then compared with the relevant I D 1 3 0 4 transmitted by the routing information in the main routing information 9 0 4 and then compared with the question file database 1 300 to determine whether a related question file is available. This information is stored in the processing database 1 3 1 0 so that, for each subsequent routing code received in the form of the information in the main routing information 9 0 4 will be associated with the ID of each p C 9 0 6 s 1 3 0 4. The related question files in database 1 3 0 8 are stored and related to I ds 1 3 0 4, which can then be combined and transmitted to a user for one of the user nodes on the network 9 1 0 1 3 1 2 Referenced. The ARS 308 can perform this task in two modes, an immediate mode or a non-immediate mode. In the real-time mode, each time a PC 9 0 6 accesses the advertiser database 3 1 0, the user's question file information is uploaded to the user node 1 3 1 2. At the same time, the billing information is generated for the user 1 3 1 2 ’which is printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs and stored in a billing database 1 3 1 6. Therefore, ARS 3 0 8 can inform the user 1 3 1 2 about each transaction and the bills that are processed, and also provide the user 1 3 1 2 about who is accessing the routing information field about a specific routing code 9 0 4 Question file information for specific product ads for as described above. This information (once combined) can then be transmitted to the user 1 3 1 2 and also reflected in the billing information and stored in the billing capital paper size applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) Γ7 &quot; &quot; 486644 A7 B7 V. Description of invention (27) Information database 1 3 1 6 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. (Please read the notes on the back before filling out this page.) Now referring to Figure 14, there is a flowchart showing the operation of storing the user's ‘question file’. The program is started in block 1 2 0 4 and then advances to a function block 1 4 0 4 'where the system will prompt a question file at the beginning of the system. This start is a function 'which is set to start whenever the user initially loads the software he or she is provided with. Its purpose is to generate a user question file in addition to the setting information. Once the user performs this action, the program will reach a decision box 1406 to decide whether the user provides basic or detailed information. This is user selectable. If basic is selected, the program will reach a function block 14 0 8 where the user will enter basic information such as name and serial number and possibly address. However, in order to stimulate the user to enter more information, the original prompt in the function box 1440 will provide such as coupons, discounts, etc. if the user is willing to enter additional information. If the user selects this option, then the program goes from decision block 1 4 0 6 to a function block 1 4 1 0 ° In function block 1 4 1 0, the user is prompted to enter specific information 'such as job, income level, General family history, demographic information and more. Any amount of information can be collected in this specific function block. Once all the information is collected, whether it is the basic mode or a more specific mode, the program will then reach the function block 1 4 1 2 'where this Information is stored locally. The program then arrives at a decision box 1 4 1 4 to connect to the host (host) or ARS 308 °. Normally the user is prompted to decide whether he or she wants to send this information to the host. This paper standard applies Chinese national standards. (CNS) A4 specifications (210 X 297 mm) -30- 486644 Printed by A7 B7, Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Description of the invention (28) Engraved or later transmitted. If he or she chooses the option `` Later, '' the program will reach a function box 1 4 1 5 to prompt the user to send this information at a later time. In the disclosed embodiment, the user will not be able to use the software until the question file information is transmitted to the host. Therefore, the user may have to activate this function at a later time to connect with the host. If the user has chosen to upload the question file information to the host, the program will reach function block 1 4 1 6 to start the connection process and then to a decision block 1 4 1 8 to determine whether the connection was successful. If unsuccessful, the program will follow an A N 〃 path to a decision block 1 4 2 0, which will advance to an error block 1 4 2 2 or return to the input of the connection decision block 1 4 1 8. Once connected, this program will then follow a path A 1 8 from decision block 1 8 to a function block 1 2 4 8 to send its question file information with the computer or user ID to the host. This ID, as described above, is basically a 'x biscuit' in the computer, which is accessed by the program when it is transmitted to the host. This program will then reach a function box 1 430 to start the program so that ′ can be operated at a later time without all setting information. Normally, all the operations of this flow chart are performed with a &quot; wizard &quot; 〃, which guides the user through the setting procedure. Once completed, the program will reach a completion block 1 4 3 2. Referring now to FIG. 15, there is shown a flowchart describing the operation of the host when it receives a process. This program is started at the beginning of block 1 50 02 and then proceeds to decision block 1504. It determines whether the system has received a routing request, that is, routing information 9 0 4 in the form of tones, etc., which is embedded The audio signal is as described above with reference to FIG. 9. The program will apply this paper size to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ——: ---.------------------------------- ----- • (Please read the notes on the back before filling this page) -31-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 ___ B7___ 5. Description of the invention (29) Go back to decision box 1 5 Enter 0 4 until the routing request has been received. At this point, the program will follow the path '' Y 到达 to a function block 1506 to receive the main routing information and the user ID. Basically, this main routing information is obtained from the audio tone, except for the user ID. The program then reaches a function block 1508 to find its manufacturer URL corresponding to the main routing information received, and then sends back the necessary command information to the originating PC 108 to allow the PC to connect to the purpose of the main routing information Ground. After that, the program will reach a function block 1510 to update the current processing database 1 3 1 0. Generally, the routing information 904 will be stored as a single domain with associated IDs. As mentioned above, the question file database has been associated with detailed question files for each user on the system, and the system has started software related to their ID. Because I D is transmitted with the connection and routing information, the one stored in the processing database is the routing code, which is the connection and all 1 D s transmitted to the system connected to that particular routing code. Once this processing database has been updated, as described above, processing can be transferred back to the user on node 3 12 with detailed question file information from the question file database 1 308. Question file information can be transmitted back to the user or manufacturer in node 3 1 2 in real time or non-real time. A decision block 1 5 1 2 is provided to accomplish this, which determines whether the transmission is immediate. If it is real-time, the program will follow a '' Y 〃 path to a function block 1 5 1 4, where the information will be immediately passed to the manufacturer or user. The program will then go to a function block 15 16 where the bills for that particular manufacturer or user will be updated in the bill database 1 3 16. The program will then arrive at the end of this paper. The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (please read the precautions on the back before filling this page). 32- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 V. Description of Invention (3Q) Bundle Box 1 5 1 8 If it is not real-time, the program moves along a path of 1, 2 and N to a function block 1520, where the transmission is set later and it is generated in the processing database. In either case, the 'processing database will generate information related to a particular routing code. With an instant process, it is possible for a manufacturer to publish an advertisement in a magazine or place a product on a shelf at a particular moment. The manufacturer can then monitor the moment when the advertisement or product is purchased. Of course, they have to monitor it through a computer, which will cause some delay. However, manufacturers can get a very immediate perspective on what a product is moving. For example, if a cola manufacturer wants to provide a promotional advertisement on, for example, a television, which indicates that a new cola is coming soon and the top 1,000 buyers who scan their code online will receive For certain offers, such as the opportunity to travel naked to a famous resort in Florida or some other stimulus, the manufacturer will be very aware of how the ads are being received. In addition, advertisers will know where the acceptable market is. If an advertiser, for example, had a television ad in ten cities and received an overwhelming response from one city, but received an extremely poor response from another city, he would tend to believe in one of his poor responses The city is not a good market or the advertising media he chooses is very poor. Because advertisers can get a fairly immediate response and are also satisfied with their demographic response to responders, very important information can be obtained in a relatively short time. It should be noted that the disclosed embodiment is not limited to a single source PC 300, but may include a large number of connected source computers via a global communication. In addition, the embodiment is not limited to a single ARS 308 or this paper size applies the Chinese National Standard (CNS) A4 specification (21〇X 297 public love) V ---- r ------- ^- ------ ^ --------- (Please read the notes on the back before filling out this page) -33- 486644 A7 B7 V. Description of the invention (31) A single advertiser server 312, It can include most of the ARS and advertiser systems, and they are individually indicated to join ARS 3 1 4 and the advertiser server A · 3 1 6. It should also be noted that this embodiment is not limited to global communication networks, but can also be used with LAN, WAN, and peer-to-peer configurations. It should also be noted that the disclosed embodiments are not limited to a personal computer, but can also be applied to, for example, a network computer (Network Computer '' N et PC 〃), a reduced version of the PC, or any permitted use System for user interaction and interface to information sources. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. (Please read the notes on the back before filling out this page.) A typical application of the above technology is to provide a trigger event during a program, such as a sports event. In the first example, this can be generated by an advertiser. It is conceivable that this period is intended to be widely used due to the advertising costs of high-rated sports programs. If, for example, an advertiser has 15 seconds of advertising time, they can insert a tone containing routing information into their program. This routing information can then be output to the user's PC, which will cause the user's PC to obtain information via a network from a remote location usually controlled by the advertiser. This can be in the form of a longer advertisement than it does. In addition, this can be an interactive form of advertising. An important aspect of the type of interaction between the actual dissemination program with embedded routing information and the manufacturer's website is the fact that the information is provided in the information about the user's PC and the user's own question file. Therefore, an advertiser can actually obtain real-time information about the number of people who are watching their particular advertisement, as well as information about those people's background, demographics, and so on. This can be a very valuable asset for one of the advertisers. The paper size applies to the Chinese National Standard (CNS) A4 (210 X 297 mm) -34-Printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economic Affairs 486644 A7 B7 Description of the Invention (32) In another example, the producer of a program, whether it is a broadcast program, a program embedded in a video tape, CD-ROM, DVD, or a cassette, may allow users to automatically access their programs. Extra information not shown on the screen. For example, in a sports event, various statistical data can be provided to the user from a remote location, and the program can be viewed only by the viewer. When these statistics are provided, advertisers can be provided with demographic information and background information about users. This can be important, for example, when the user may record a sports program. If the manufacturer perceives that the program is being output from a device at a later time than the actual broadcast itself, then this allows advertisers to actually see that their program is still being used and who is using it. On the other hand, the communicator can decide the same thing as above and actually ask the advertiser for an additional total amount for subsequent broadcasts. This is due to the fact that its routing information, automatically via a PC and a network, will provide advertisers with other media that indicate when the actual information is being disseminated. Other types of media that can be used with the above embodiments are, for example: advertising (as discussed above), competitions, games, news programs, education, coupon promotions, demonstration media (samples), photos, all of which are Can be distributed on a private website or a public website. This will provide the ability to allow real-time interfaces and network and remote locations to obtain routing information while allowing real-time billing and checkout. Referring now to FIG. 16, there is a general block diagram showing an disclosed embodiment. A bar code scanning stick 1660 is provided to the consumer by a stick dispenser and is associated with the dispenser via a stick ID stored therein. The size of the sticky paper is applicable to the Chinese National Standard (CNS) A4 specification (21〇X 297 public love) Γ ---_------- * installation --- I --- 丨 order ------ -(Please read the notes on the back before filling out this page) -35- 486644 A7 B7 ___ V. Description of the invention (33) (Please read the notes on the back before filling out this page) Employees' Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs The printed 1600 is sold or distributed free of charge to consumers for use with their personal computer systems. As more and more products are sold using bar codes, we can understand that a user with a great 1600 can scan the bar codes of many products for more information. Information about these products can be immediately presented to the user from the manufacturer via the user's computer 3 02. In addition to displaying only products that are of interest to the user, the stick distributor may include additional advertising information to display to the user, such as information about other promotions or products offered or sold by the stick distributor. Similarly, advertisers can provide a catalog of advertisements or information in newspapers or periodicals, where users only need to scan the barcodes associated with the advertisement using a stick 1600 for further information. A paper source 1 602 is provided, which contains an advertisement 16 0 4 and a related barcode 1 6 0 6. (Note that the disclosed concepts are not limited to scanning the barcode 1 6 0 6 from the paper source 1 6 2 but can also be operated to scan the barcode 1 6 0 6 on the product itself. At the same time, the stick 1 6 0 0 It can be any type of device, which will scan any type of image with information encoded in it.) Further explanation of the application and operation of the barcode scanning stick 16 0 0 and the use of barcode information can be found in the US patent under review The application number is 09/151, 471, the application date is September 11, 1998, and the name is, METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK ，. For reference, its completeness. After obtaining the stick 1600 from the stick distributor, the user connects the stick 1600 to their PC 3 02. During the scanning operation, this paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) -36- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7_ 5. Description of the invention (34), stick 1 6 0 0 Read the barcode data 1 6 0 6 and the stick ID to a "wedge" interface 1 6 0 8 to convert it to keyboard data. The keyboard data is transferred to the keyboard input port of P c 3 0 2. The importance of stick ID will be discussed in more detail below. The wedge-shaped interface 16 0 8 is only an interface box containing a circuit, which can accommodate input from scanning 1 600 and a computer keyboard 16 1 0. This only allows information scanned by the stick 1 600 to be entered into the PC 302. In the disclosed embodiment, the wedge interface 16 0 8 will convert any information. The data output from the stick 16 0 0 is transferred to the wedge interface 16 0 8 to be converted to keyboard data that can be easily recognized by PC 3 0 2. Therefore, the stick 16 00 need not be connected to a separate port on the PC 30 2. This data is identified as a series of keystrokes. However, the output of the stick 16 0 0 can be input in any way compatible with PC 3 0 2. When no scanner data is received, the wedge interface 16 0 8 only functions as a passing device for the keyboard data from the keyboard 16 1 0. In any case, the information is ultimately processed by one of the processors in PC 3 02 and can be presented to the user on a display 16 12. The wedge interface is operable to provide decoding of one of the barcodes and to convert the barcode to keystroke input. During operation, the product barcode of the product is provided in the form of a barcode 1 6 0 6. This barcode 1 6 0 6 is the '' link '' of a product. The disclosed embodiment is operable to connect the product information contained in the barcode 1.66 with the webpage of the manufacturer of the product, by using the barcode 1660 as the product, the identifier 〃. The program operated on PC 3 0 2 provides routing information to ARS 308. When starting the browser on PC 302, the paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------- ------ install -------- order --------- line. (Please read the precautions on the back before filling this page) -37- 486644 A7 ______ Β7 ____ V. Description of the invention (35) Later, and connected to ARS 308 through GCN306, its ARS 3 0 8 then performs the necessary steps to cause the browser to connect to the manufacturer's website, and also provides an accounting step, as described in more detail below. The barcode 1 6 0 6 itself is not compatible with any kind of communication network. It is mainly provided in a retail type setting. Therefore, the information contained in the barcode 1 6 0 6 itself does not allow any function other than product identification. It is assumed that someone has a database 1 6 1 4 containing information about the product and the barcode 1 6 0 6 Associated Information. The consumer property cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed a wedge-shaped interface 16 0 8 that is operable to decode the barcode 1 6 0 6 to extract the encoded information therein, and append information about one of the IDs of the 1 600 0 to the decoded Barcode. This information can then be passed to the ARS by the program resident in PC 300. This is caused by its intermediate routing information stored in the program to indicate which node's scanning barcode information on G C N 3 0 6 should be sent to, ie, AR RS 308. It is important to note that the information in its barcode 1 6 0 6 must be converted from its optical image to data, which is then finally entered into the keyboard input port of PC 3 0 2 and converted to compatible with PC 3 0 2 Data of the resident communication software (in this example, TML language to insert a browser program). When the scanning information is input to PC 300, the resident program starts the browser program and then combines a communication package, which includes the URL of the RSS 300, the stick ID, and the user ID. If other types of communication programs are used, they will need to be converted to the same language as the program. Of course, a user can actually enter the information on the barcode 1 02 and then apply the -38-(Please read the precautions on the back before filling this page) This paper size applies the Chinese National Standard (CNS) A4 specification ( (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 Α7 Β7 V. Description of the Invention (36) The intermediate routing information is appended to it. As will be discussed below, the appended intermediate routing information is U R L of A R S 3 0 8 configured on G C N 3 0 6. As part of the architecture that uses stick 16 0, PC 3 0 2 is the leading stick software that is operable to interpret the data transmitted from stick 1 600 and generate a message envelope that has scanned product information and Stick ID, routing information, and a user ID identifying the user location of the stick 1600. Stick software The stick software is loaded and runs in its background when the PC 3 02 is powered on. In response to receiving a scanned barcode 1606, the wedge interface outputs a one-click code (for example, A L T-F 1 0) to bring the stick software into the background to interact with the operating system. The stick program then inserts the necessary information into the browser program. The message envelope is then transmitted to the interface 3 0 4 via the global communication network 306 to ARS 308 ° ARS 308. The message envelope is used and an ARS database 3 1 0 is used to perform a search function. If a specific parameter is found that matches the message envelope, a return message envelope is sent back to PC 3 02 for processing. The stick program functioning on PC 300 is used to divide the browser window displayed to the user into several independent areas. This is for the purpose of presenting information to the user about the choices in each individual area (also known as,, frame). The selected information includes: the product information requested by its user by using the bar 1 600 to scan the bar code 1 6 0 6 and the information about the bar distributors who have identified the company associated with the specific bar 1 6 0 0 Information, and at least one or more other boxes may be advertisements for other products sold by the stick distributor. Note that the advertisements displayed by the stick distributors may be of interest to the Chinese paper standard (CNS) A4 (210 X 297 mm) applicable to this paper size ------------- install- ---— Order— I— • (Read the precautions on the back before filling out this page) 486644 Printed by A7 B7, Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The product of invention description (37) may be completely unrelated. For example, if a user scans the soda water bar code of a company A of 1660, the stick distributor can generate an advertisement of a new soft material sold by company A, that is, its seller. On the other hand, the stick distributor can also organize the display of information to the user so that a user requesting product information for the X product can obtain the requested information for the X product along with another advertisement for the Y product. Basically, the stick distributor can arbitrarily generate any advertisement to the user in response to the user's request for product information. The reply message from MARS 308 to PC 302 is encapsulated and then transmitted back to the advertiser server 3 1 2 through GCN 3 06. Advertiser server 3 1 2 reorganizes the message envelope and attaches specific product information for transmission back to PC 3 02. When receiving specific advertisement information from the advertiser's server 3 1 2, PC 3 0 2 then retransmits a message to the stick distributor's website 1 6 1 6 and the e-commerce website 1 6 1 8 to obtain the information that it needs to be included. Information for users in their browser window. Therefore, the stick 1600 is related to the stick distributor with a stick ID, so that scanning a product barcode 1606 in order to obtain information about that particular product generates more than one response from more than one of the GCN 306 Website. Stored in the stick 1600 is the stick ID, which establishes a relationship with the stick assigner. The proprietary stick software operating on PC 3 0 operates to decode the barcode information and stick ID received from the scan of the stick 16 0 and the wedge interface 16 0 8 and also provides a unique user ID to create The location of the user of the stick 1660. The stick software also combines message encapsulation and works with built-in communication software (for example, a browser) to automatically send message encapsulation through GCN 306 to its GCN 306. This paper size applies Chinese National Standard (CNS) A4 specifications (210 X 297 public meals) -------------------- 11 ^ ---- (Please read the precautions on the back before filling out this page) -40- 486644 A7 B7 5 The invention description (38) One or more remote websites send back information to be included for presentation to users.

: Referring now to FIG. 16 a, there is an additional process showing the flowchart of FIG. 14 to register an input device. In one embodiment of the present invention, A R S 308 is connected to the same user ID. As mentioned above, each user, when they first contact ARS 3 0 8 and generate their user question file to launch their software, defines a user ID to be stored in their PC resident software . This user ID, as described above, is used to identify PCs 302 to ARS 308 whenever a process is performed. This is used to update the question file information in database 3 10 among other functions. However, when an input device, such as an input device in the form of a stick 1600, is used, there are several ways to identify the stick 1600. One of them can utilize the only stick ID associated with the stick 1660, as described below. The other is to generate a stick ID in a software program operated in PC 3 02, whose operating PC resides in the background program as described above. In the case where ID is generated in the program, reference is made to the box 1410 and its continuation of FIG. 14. After the user has entered extremely specific information, work, history, and demographics, etc., the system will then prompt the personal information about the input device, as shown in a function box 1630. This prompt will basically ask if the user has an input device to read a machine-readable code or to sense an audible signal. It may be necessary to know whether the user has received an audible code from a broadcast system, such as a television, or whether the stick 1600 has been used to scan a machine-readable code in the form of a barcode. The program block will then proceed to a function block. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page.) Order ---- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -41-Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 _ V. Description of the Invention (39) 1 6 3 2 Present to the user (returned from ARS 308 via the network 306), and then the user chooses: what type of input device is attached to his computer. For example, it may be a scanning stick, which may be an audio input device, or any other type of device that allows input of information. For example, it is conceivable that its only stick ID is some type of tool being used in conjunction with a program as an input device. The only stick ID can even be a disc drive idea, where the stick ID will be generalized into a tool ID. Once the type of the input device is entered, a prompt will be asked which type of device is attached, such as the type of the scanning rod 1600. The system will then ask the assignor about the stick 1660. Of course, as described above, a unique stick 1 D can be embedded in the stick 1 6 0, which will eliminate the need for input assigners, because ARS 3 0 8 will identify this particular stick Ϊ D. However, in the case where the rod ID is not configured in the rod 1660, the user will have to observe the rod or tool 1600 to determine its assigner. This is the input information that will be mentioned in the user question file in A R S 3.08. This allows ARS 3 0 8 'to match user IDs (no other user IDs required) with their user question files at a later time to decide which assigner assigns their sticks 16' so that it has information about which assigner Can be looped back 'as described below. Therefore, the combination of a corresponding item in the database of a user ID and ARS 3 0 8 will constitute a stick ID or tool ID. Referring now to FIG. 17, there is a switching circuit showing a wedge-shaped interface. A microcontroller 丨 700 provides conversion and control of the data from the 1660 stick. The paper size is applicable to the Chinese national standard (CNS> A4 specification (210 x 297)) ---------- ------------ ^ ----------(Please read the note on the back? Matters before filling out this page) Printed by the Employees' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 5. Description of the invention (4Q) keyboard 1610 and interface between stick 1600 and PC 302. Microcontroller 1700 contains a memory 1702 to store a stick ID (or even a URL of some applications) ) Or it may have external memory. Most stick interfaces 1704 to 1600 are provided, most PC interfaces 1706 to PC 302, and most keyboard interfaces 1 70 8 to keyboard 106. Generally, the stick interface 1 704 includes a series of data lines , A ground line, and a power line. Similarly, the keyboard interface 170 includes a series of data lines, a ground line, a clock line, and a power line. PC 300 provides a clock line, a power line, a Serial line and a ground line for input to the microcontroller 1 7 0 0. The microcontroller 1 7 0 0 is operable to receive signals from the keyboard 1 6 1 0 The signal is transferred to the PC 302 to become a keyboard signal. The operation of the keyboard 1610 is basically a `` pass '' procedure. The data output from the keyboard 1 6 1 0 is already in the keyboard format, so there is no need to convert to a wedge-shaped interface 1 6 0 8 Regarding the stick 16 0 0, the serial data is not compatible with a keyboard 16 1 0. Therefore, it must be converted to a keyboard format to allow its input to the keyboard input of PC 3 02. Microcontroller 1 7 0 0 performs a conversion function. After decoding the barcode information and converting the barcode information into an appropriate data stream, the information stream is composed of the barcode information and an additional stick ID (or even a URL in some applications). Composition. This additional stick ID (and / or URL) will be pre-stored in the memory 172 and can be specified at the time of manufacture. Note that the memory 702 is shown as being included in the microcontroller 1700 in order to provide a single chip configuration. However, this can be external memory, which can be controlled by micro-controller This paper size applies Chinese National Standard (CNS) A4 specification (21〇X 297) 4 II —I — —. ^ w- · 1 IIIIII ^ «— — — — — — I— (Please read the notes on the back before filling out this page) -43- 486644 Printed by the Consumers’ Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 5. Description of the invention ( 41) Access by controller 17 0 0. Therefore, the microcontroller 1700 provides an interface between the stick 1600 and the keyboard 1610 to the PC 302. Its content: Xu stick 16 0 0 receives the encoded information and converts it to keyboard strokes or, alternatively, Only keystrokes from the keyboard 16 1 0 are allowed. Therefore, the user does not need to install any type of plug-in circuit board to provide an interface to the stick 1600; instead, the user only needs to use the keyboard port that is already available to enter the appropriate data into the system. In this particular embodiment, the microcontroller 17 0 0 includes P I C 1 6 C 7 3 developed by Microchip TechnologiesTjf. The PIC16C73 device is a low-cost CMOS 8-bit microcontroller with an integrated analog-to-digital converter. The PI C 1 6C73 device, as shown in the examples, has 192 bytes of RAM and 4 k x 4 EP ROM memory. Microcontroller 1700 can accommodate asynchronous or synchronous input from its connected input device. In this embodiment, the communication of the keyboard 1610 is synchronous and the communication with the stick 1660 is asynchronous. It should be noted that although in this particular embodiment the barcode information of the barcode 1660 is entered into the keyboard input port of the PC 3 02, the disclosed method can also be advantageously used with a high-speed port architecture such as a universal serial Bus (,, USB &quot;) and ΙΕΕΕ1394. The bar code is constructed to be read in either direction. Timing considerations must be included because scanning barcodes by different people will introduce very different scan rates. Bar codes use bars of different widths. The presence of a black bar produces a positive pulse 'and the absence of a black bar produces no pulse. Each symbol of a traditional bar code is related to seven pulses or this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) l · ---------- installation ---- ---- Order --------- Hua (ί! ^ Read the precautions on the back before filling this page) -44- 486644 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (42). The time between pulses varies according to the width of the strip. In this embodiment, the wedge-shaped interface 1608 performs one of the scan times, calculations, and operation, based on the rising edge of the pulse starting with the front-end or header information. The minimum and maximum scan times are continuously calculated and interfaced in the software 16 0 8 during the scanning process to ensure that one of the users successfully scans. Now refer to FIG. 18 'There is a display from the user's PC 302 The sample message transmitted to the ARS is encapsulated. The message envelope 1 8 0 0 includes several bits of information, including bar code information 1 8 0 2 obtained from the user scanning the barcode with a stick 1 6 0 0; a stick ID 1 8 0 4 which is embedded in the stick 1 It is in one of 600 memories and identifies it with a particular stick allocator; and a user ID 1806, which is obtained from software running on the PC 302 and uniquely identifies it with the user location. Note that the message envelope contains other necessary information for proper point-to-point transmission. Referring now to Figure 19, there is a more detailed block diagram showing the routing of the message envelope to present the framed information to the user. As described above, 'When the user scans a bar code 1 6 0 6 with the stick 1 600, a stick program running on the user's PC 3 02 can be operated to interpret it by the stick 1 600 The output information and a message envelope are generated for transmission through GCN 3 06. The package of the stick program package is so directed that it is directed to ARS 3 0 8 on GCN 3 0 6 ° The message package contains several pieces of information, including: stick ID 1 804 'which links it to the stick distributor, user ID 1806 , Which identifies a particular user using the stick 1600, and barcode information, which describes a particular product that the user is interested in. . . ------- ^ -------- ^ ---------. (Please read the precautions on the back before filling this page) This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -45- 486644 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Description of the Invention (43) This message from PC 3 0 2 is transmitted through a path 19 0 0 to ARS 308, where ARS database 3 1 0 is accessed to cross-reference ID information and barcode information to a specific advertiser And great distributors. ARS 3 0 8 sends a message back to user PC 302 through a path 1 9 0 2 which contains routing information about the location of various other websites on GCN 306, such as advertiser server 312 and stick distributor Station 1616. It has been noted that when the stick (or tool) is used, the program on PC recognizes the stick and only enters the user ID in the ID field of the stick (or tool). On the other hand, simply receiving the association and product code information will trigger A R S 3 0 8 to assume that its stick 16 0 0 is being used. The only thing that matters is that the use of the stick (or tool) is identified and the user's PC is sent to a location on the network that is pre-connected to the stick (or tool) assigner. In addition, sending the user's PC to a predetermined location is based on the use of a specific tool, a characteristic type of tool, or a general type of tool for which a connection is made. For example, a network connection will be reached in response to a user using a barcode scanner. This will connect the user to a website, for a general barcode scanner. For a disc drive, the program will identify which disc drive has been installed (or only used), and then send the user to the disc manufacturer ’s website, a competitor ’s website, or even some Contact these individual marketing companies who use or activate this piece of equipment. It can be learned that other information can also be provided by AR RS 308, which is more appropriate for the specific user of the stick 1660. For example, if one of the specific rods 1600 is known to be sold in a certain geographic area, (please read the notes on the back before filling this page) Lanthanum-binding --------- etc.  This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 486644 A7 B7 V. Description of the invention (44) This information can be used to target specific users to provide certain advertisements related to the geographic area Information. In any case, the information sent back from ARS 308 through the path 19 0 2 provides enough information for its great programs running on PC 302 to identify several other websites on G C N 3 06. The user PC 3 0 2 then processes the return message envelope and sends another message envelope to the advertiser server 3 1 2 through a path 19 0 4. The advertiser server 3 1 2 then returns the product information of the specific product the user is interested in to P C 302 through a path 1 90 6. Similarly, the user PC 302 sends information (for example, the URL of the stick distributor website and the user's question file) through a path 1 9 08 to the stick distributor website 1616 to get back the information through a path 1910 to frame any identification Banner of the great distributor. In addition, 'PC C 302 passes a message through a path 1 9 1 2 to the e-commerce website 1 6 1 8 to return any specific advertisement that its great distributor wants to display to the user. The advertisement is sent back to PC 3 0 2 through a path 1 9 1 4. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs • (Please read the notes on the back before filling this page) Now refer to Figure 20 for a block diagram showing a browser window based on one of the disclosed embodiments. The browser window 2 0 0 0 is divided into many areas to frame specific information. A bar code area 2 0 2 shows product information that its users are interested in; a stick-specific area 2 0 4 shows information about stick assigners; and an e-commerce area 2 0 6 shows its stick assigners based on this particular The user and the stick 1660 0 choose to display the advertising information. As mentioned above, a program operable to process its scanning barcode information with a unique 1660 bar expands the browser window, and by dividing it into a specific paper size, it applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -47- Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 __ 5. Description of the invention (45) The area is for information purposes. Therefore, the information sent back from the e-commerce website 1618 is transmitted to the specific e-commerce box 2006 through G C N 3 06. Similarly, information about a specific product that the user is interested in is returned from the advertiser server 3 1 2 to a specific barcode specific area 2 0 2 through G C N 3 0 6. The information located in the specific area of the rod 2 0 0 4 is information about the rod distributor, which is returned to the rod distributor website 1 6 1 6 through G C N 3 0 6. Referring now to FIG. 21, there is a structure showing the data contained in the ARS database. The ARS database 3 1 0 contains several pieces of information needed to properly query and combine the envelopes to obtain information from the various websites on G C N 3 06. A R S database 3 1 0 has a database structure 'which contains URLs of certain websites that contain product information requested when a user scans a bar code 1 6 0 6 with a stick. Listed under the product heading 2 1 0 2 are specific barcodes and related routing information to address individual server locations. For example, AR RS 308 may contain any number of advertisers with unique URL addresses associated with them. Therefore, a particular product's barcode 1606 is associated with a unique URL address, which sends any request for information about that product to the website of that particular advertiser. The same is part of the ARS database structure 2 1 0 0, which is the title of the stick. Below it is the stick ID 1804 and the assigner associated with the stick ID 1 8 0 4. It can be understood that there may be several distributors using the disclosed architecture so that each distributor has an ID embedded in the rod, which uniquely identifies the rod and the specific distributor. Therefore, the only rod I D 1 0 0 4 must be included in the paper size applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) --- Γ ---. ------- • Equipment -------- Order --------- • (Please read the notes on the back before filling this page) -48- 486644 A7 ___B7__ V. Invention Explanation (46) (Please read the precautions on the back before filling out this page) The individual assignors of this stick 1660 will handle the information that must be framed and displayed to that particular user. The ARS database structure is another title under 2 1 0 0. The only user title is 2 1 0 6, which contains the user ID printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. . As mentioned above, the user ID 1806 is obtained through its stick software running on the PC 302, and during installation or subsequent configuration, the user may be asked to enter certain question file information, which can be used to Specific users provide products and services that they identify and that user ’s question file. A R S database structure 2 1 0 0 also contains an e-commerce title 2 1 0 8 which contains information about the barcode 1 6 0 6 and advertisements which can be triggered by a request for that information. For example, any barcode 1 6 0 6 associated with a paper source 16 0 2 can be associated with specific information in the AR database 3 1 0. A user who wishes to obtain information about a particular soft data may, in fact, 'trigger an ad response for a competitor's product. Similarly, users who are interested in information about a particular soft material may also trigger information about the particular product or products that are usually supplied with the soft material. In addition, if the user's question file indicates that this individual is extremely interested in finance or insurance ’, a request for information about this particular barcode product may trigger an advertisement from an e-commerce website 1 6 18, which is related to finance and insurance. It should be noted that the information described as contained in the ARS database structure 2 100 is not limited to what it describes, but may include any information used to present the desired information to the user's computer display Fragment. Referring now to FIG. 22, there is a flowchart showing a procedure for receiving information from an individual user in accordance with the disclosed embodiment. PC for use by users -49- This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 486644 A7 __ B7 V. Description of the invention (47) 3 The stick software on 0 2 operates in the background until it is activated by the output from the stick 16 0 0. Therefore, the flow moves to a decision block 2 2 0 0 ′, where if a scan input does not occur, the flow moves along the path &gt; N 〃 and returns to the input of the decision block 2 2 0 0. On the other hand, if the input information of the scan is received, the flow moves to a function block 2 2 0 2 along the Y 〃 path. The stick software combines a message envelope, which contains the barcode information, stick ID 1804, and ARS 308 URL. Address. In addition, the browser is launched, where this information is placed for transmission to AR 308. The process then moves to a function box 2 2 0 4 where the browser is divided into any number of areas where information is displayed when obtained from the great distributor's website 1 6 1 6, e-commerce website 1 6 1 8 and advertisers Server 3 1 2 hours. It should be understood that although three frames are displayed in the specific window 2000 of this embodiment, the number of frames displayed in the window 2000 is. It is limited only by the real estate (r e a 1 e s t a t e) available in the window 2000 area itself. After the browser software divides the browser window into one or more boxes in preparation for receiving the return information, the flow moves to a decision box 2 2 6, where the computer waits for the information to be returned from each of the communication buses 3 0 6 website. If the information is not sent back, the process moves along the A N 〃 path and only returns to the input to continue to monitor the reception of the information. If the information has been received, the flow moves along the '' Y 8 path to the function block 2 2 8 where the routing information of each box (or the divided area of the window 2 0 0 0) is inserted into one or more envelopes To transfer to various websites. Each website then sends the requested information back to PC 3 0 2 as shown in function box 2 2 10. Process This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ---, ---. ------- ^ ^ -------- ^ ---------, (Please read the notes on the back before filling this page) -50- B7 V. Description of the invention ( 48) Γ Please read the notes on the back before filling in this page) Then go to a function box 2 2 1 2, in which the proprietary software that works with the master browser puts the returned information into a separate box in the window. The user watches the display at PC 300, and then receives several kinds of information, one of which is the specific product that he or she requested, in addition to great distributor information and other advertisements that may be based on the user's question file. Referring now to FIG. 23, there is a flowchart showing a procedure according to ARS. A R S 308 is operable to decode and process the messages it receives from the confluence of information printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Therefore, the flow goes to a decision block 2300 ′. Among them, if the bar code information is not received, the flow follows the path “N” to return to its input. If the bar code information has been received, the flow goes to a functional block 2 302, where a matching process occurs to link the bar code product information to its individual manufacturer. The AR S database 3 1 0 is also associated with the URL of the server of the manufacturer. When a match occurs, A R S 3 0 8 starts to package one of the message packets for transmission back to P C 3 0 2 as shown in function block 2 3 0 4. The message envelope contains the product information and the URL address of the manufacturer's website. The flow then moves to a decision block 2306, where the stick ID 1804 is compared to the stick ID Ds column issued by the particular stick assigner. If the stick I D 1 0 0 4 is confirmed, the flow moves to a function block 2 3 0 8 along the path of Y 〃, where the message envelope is appended with the stick I D 1 0 0 4 and the distributor's routing address. The flow then moves to a decision block 2 3 1 0, where ARS 3 0 8 determines whether any e-commerce information will be associated with a particular stick I D 1 8 0 4. If yes, then the flow moves to a function block along the path of `` Y '' 2 3 1 2 'Where the message envelope is attached -51-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public) (Centi) 486644 A7 ___ Β7 ___ 5. Description of the invention (49) Add the e-commerce routing string. The e-commerce routing string provides the address of the e-commerce server 1618. The flow then moves to a function block 2: 3 1 4 where all message packets are sent back to PC 3 02 for processing. Referring back to decision block 230 6, if stick ID 1804 is determined to be invalid, the flow moves along the path &gt; N 〃 and advances to the input of decision block 2 3 1 4 because the lack of stick ID 1 804 will break the link To any advertisement provided by the e-commerce network server 16 18. At this point, the only information provided is a link to the advertiser's server 3 1 2 to return product information. Now refer to decision block 2 3 1 0. If no e-commerce information is available, the flow moves along the path '' N 〃 and jumps forward to the input of function block 2 3 1 4 which returns to the message of PC 3 0 2 The envelope contains only the URL of the advertiser server 3 1 2, the barcode information, the address of the distributor server 1 6 1 and the bar ID 1 8 0 4 information. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to Figure 24, there is a flowchart showing the procedures performed on the e-commerce website. The e-commerce network server 16 receives the message packet from the PC 302, as shown in function block 2400, and decodes the packet to perform a match and barcode information. Continue to a decision block 2 4 0 2. If the match is unsuccessful, the flow follows the path '' N 至 to a function block 2 4 0 4 where the match is rejected. A message can be sent back to indicate that a problem has occurred and the user may need to rescan the cat product barcode 1 6 0 6. If a successful match occurs, then the flow moves to a function block 2406 along the path of ~ γ 〃, where the stick ID 1804 is matched with the barcode -52- (Please read the precautions on the back before filling this page) This paper size applies China National Standard (CNS) A4 Specification (210 X 297 mm) 486644 Printed by the Consumer Cooperatives of Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (5Q) Product Information. Bar code information can be distributed to consumers covering a large geographic area. However, the barcode 1660 can be encoded in certain geographic areas. For example, · A stick with a X X X ID may be limited to the southwestern United States and a stick with a YYY ID may be sold only in the northeast. In this way, a geographic area can be targeted to provide ads that are more attractive to that particular area. The advertisements returned to P C 3 0 2 can be further concentrated by obtaining a user question file when the software or stick 1 600 is installed. In this way, advertisements can be focused based on user question files. Therefore, the process moves to a function box 2 408 to find e-commerce activities, according to the ID 1 804 and barcode information. Flow Move to a function box 2 4 1 0 to combine all the information into a package to send back to the user PC 3 0 2. Product information and / or enable question file information to be sent back. The flow then proceeds to a function block 2 4 1 2 in which the message envelope is transmitted. Referring now to FIG. 25, there is shown a system to allow an advertiser to provide a promotion to a user through a broadcast system, utilizing the structure described above. From a general point of view, this will allow advertisers to provide through a broadcast channel. In the background, an audio or video indicator (or a combination thereof) to a user is sensed by the user PC 3 02, and then The user PC 3 0 2 interconnects with one of the networks to define a location for the interface and advertisers to actually promote a proposal through the network 3 06, using the system described above. As mentioned above, a broadcast signal is received by the receiver 110, which may be a TV 'receiving TV broadcasts or even a radio. In the case of a TV, this will provide an audio and / or video output. The radio paper size will apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm) • K „--------- ----------- (Please read the notes on the back before filling out this page) Feng-53- 486644 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Information (51) Next, an audio output is provided. This audio output is input to the user's PC 3 0 2 by, for example, 'the audible connection through a speaker and a microphone or by a hard-wired connection. The user's PC 3 0 2 operates various programs An inductive audio system is proposed by an operation program area 2502, and also as described above. This operation program area basically contains an operation program that is operated in the background or foreground. In the present invention, a The program will be operated in the background or foreground to continuously sense any audible signal received. In the case where a tone or specific signal is received so that it is identified by the background operation program (or foreground operation program) as related to an advertisement 'The program Then, the user PC 3 0 2 is interconnected with the network 3 0 6 through a network interface 2 5 0 4, which is similar to the modem 1 1 4 described above with reference to FIG. 1. A web interface 2 500 and a network 3 6 are allowed. In this embodiment, the initial operation is performed to operate the program 2 50 2, in which a web browser is started and used by the operation program. Web browser interface and location on the Internet. However, operating programs that may be placed in the background to sense frequency and / or video signals do not require a web browser to connect to the Internet. It should be understood that this program can be used by Direct interface and TCP / IP channel in PC 302 to directly interface with the network, or use a web browser to interface to the network 3 06. At first, the network 3 6 was accessed so that it was related to receiving tones The information, that is, the decoded tone itself, is transmitted to ARS 308. In this embodiment, ARS 308 will have a related promotion database 2 5 0 6 and a user question file database 2 5 0 8. As mentioned above, the user question file database 2 5 0 8 is generated and used Initial connection (please read the notes on the back before filling this page) Loading tr --------- This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -54- Ministry of Economy Printed by the Intellectual Property Bureau employee consumer cooperative 486644 A7 ____B7__ 5. Description of the invention (52) When receiving specific operating procedures, it allows the induction and evaluation of audio input access to the network 3 0 6. This will require the user to enter a specific question File, the question file is then stored in the user question file database 2 5 0 8 and a unique user ID associated with the user p C 3 0 2 is transmitted to the ARS 3 0 at a later time via the operating program 8. When AR 308 receives this user ID, it can be compared with the corresponding user IDs (there should be only one of them) in the user question file database 258 and then extract the user's question file information. This basically allows the user's question file information to be stored without having to be continuously retransmitted from the user PC 302. The promotional database 2506 contains information about decoded information from the broadcast, which is received and linked and routed by the user PC 300. Therefore, for each coded tone transmitted by the broadcaster, there will be an associated coded character or data stored in the database 2 506 with some information associated with it. A minimum requirement is that it has routing information to allow the user PC 3 0 2 interface to the network 3 6 to provide a location 2 5 1 0 for interconnection and a promotion. However, there may be other information transmitted. This information is then passed back to the user PC 302 as described above. The connection between this user PC 302 and ARS 308 is represented by an interconnect path 2512 in network 306. After this information is sent back to the user PC 3 0 2 'user PC 3 0 2 will use this information to interconnect the user PC with the promotional offer location 2 5 1 0 to allow a two-way path, such as by network 3 One of 0 6 is represented by 2 5 1 4. In addition to providing routing information, ‘A R s 3 0 8 will also send user question files and any other promotional requirements. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) — 丨! --- l · ------- ^ install -------- order ---------.  (Please read the notes on the back before filling out this page) -55- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 486644 A7 ___B7_ V. Description of Invention (53). The information (which will be stored in the promotional database 2 5 0 6) is returned to the user PC 3 0 2 and it will be combined into a packet for transmission from the user PC 3 0 2 to the network 3 0 6 The promotion on offer 2 5 1 0. Note that the promotion offer location 2 5 1 0 does not require a receiving code to know what type of promotion was found. For example, it may be returned to the user's PC 302 to be passed to the promotional offer location 2 5 10. The information is a string used by the browser, including the domain name and a connection instruction. The connection instruction will indicate a certain Some actions to the promotion offer position 2 5 1 0, some of these actions need to be taken through the traditional Η TML instruction. Of course, these are provided by the operator at the promotion position 2 5 10 to the operator at ARS position 3 8 to be stored in the promotion database 2 506. Therefore, when certain unique information is received from the user's PC 300, which is passed on by the broadcaster, this information will be related to the information provided by the operator of any of its promotional offer locations, that is, the promoter Desired connected person. Of course, this connection is used by ARS 3 0 8 to combine a pass string. This provides the URL of the promotion 2 5 1 0 and various other information related to it, such as a specific Η ML code for use by the promotion provider. . Referring now to FIG. 26, there is shown a flowchart to describe the unique tone generated by the broadcaster. This is started in a block 2 602 and then proceeds to a block 2 604 in which a pre-announcement regarding a promotion will be provided by a promoter. The goal is that the promoters want as many individuals as possible to join this promotion. However, in order to identify a tone or visual stimulus to a user, the user needs to have a PC, whose operation is related to one of the proprietary software of AR 308 to provide the A listening function. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)-'-56-. --- ^ -------- Installation-I ----- Order --------- (Please read the precautions on the back before filling this page) 486644 A7 B7 V. Description of the invention (54) (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Therefore, this promotion can be provided to users via broadcast, whether it is a short time before the actual promotion is provided Moments or even days. This is very similar to the event of its news program advertisement with a news price event and its coverage in the "11 o'clock news", where the total of the news report advertisements far exceeds the length of the actual news report. The pre-advertising attracts The audience to the entire news report for the purpose of improving viewing. In addition, this allows individuals, if they still do not own the software, to browse to the website of AR 308 or some other website and download the software. For example, the ad would indicate 'for access to software for this promotion, go to www. softwareprovider. com to download the required software. On the other hand, this announcement may only be a way to ensure that people do not leave the TV break during a break in a program. At a later time, the actual visual letterhead is transmitted to the individual via broadcast to indicate that their stimulus is about to be transmitted, as shown in a functional block 26 06. Usually, this will be the only and recognizable bug of a certain type of bounce, which appears in a corner of the TV and will be personally identified as the only indicator leading a network connection. This program will then proceed to function block 2 6 0 8 to transmit a unique tone or even a unique video signal in other embodiments, and enter an end block 2 6 1 0. Referring now to FIG. 27, there is shown a flowchart to describe the operation at the promotion providing position 2510. This program is started at block 2702 and proceeds to a decision block 2704 to determine whether an Internet connection has been made to a new user requesting information. As mentioned above, this is facilitated by going to ARS 308, requesting routing information and then using this routing information to reach a connection. As mentioned above, this was facilitated by applying the paper size from the received paper to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -57- 486644 A7 B7___ V. Description of the invention (55) User ID and encoding information to ARS 3 08. The program will continue on a 'loop until a connection' is reached. On this day, it will go to a successful hS box 2 7 0 6 to receive user question files and promotional letterhead information. It is provided by ARS 3 0 8 with a pass. Form. The program then flows to a decision box 2708 to determine if the information has been received in a timely manner. In some cases, one of the promotions must be timely to obtain the full benefits of the promotion. This may be hampered by a situation where one person will record a program as an advertising section and then use this to inspire his computer. In addition, 'this tone will be used to log in to a promotion continuously to get more benefits than just biting an apple puppet. Of course, in other cases, the promoter will welcome requests at any one time and any number of requests from a single user. If it is not timely, the program will flow to a rejection box 2 7 1 0 and ′ if it is timely, the program will flow to a function box 2 7 1 2 to provide a promotion and then to an end box 2 7 1 4. Referring now to FIG. 28, there is a flowchart showing a promotion provided at the position of the promoter, which starts at a block 2 8 0 2 'and then proceeds to a function block 2804 where the user's question file is received' and then Decision block 2804 up to one point where the promotion is selected 'or there may be a choice of most different types of promotions offered by the same promoter. The type of promotion is determined by the letterhead information (which is passed to the promoter) along with the information in the promotion database 2 506. A promotion type can be a gambling game as shown in box 2 8 0 8 in which all individuals enter the same type of selection process to provide a single jackpot. This is only for receiving it stored in the user question file database 2 5 0 8 Question file information. Note that this is usually the size of the paper used in the gambling game. Applicable to China National Standard (CNS) A4 (210 X 297 mm). ---- ^ · 1111111 «-Printed by the Employees 'Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-58- 486644 Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (56) The main purpose of the provider is to He links to his webpage to try it out and lures him to buy magazines or other items. One of the user question files in the database of user question files 2 508 is an important step to be passed. Another promotion may be an electronic coupon 'as shown in block 2 8 10. These are often called `` e-coupons '' which will provide some type of coupon to a person. Another type can be an interactive game, as shown in box 2 8 1 2, which allows users to interact with the promoter's website in an interactive way. Another promotion is a continuation type of promotion 'as shown in a box 2 8 1 4, in which individuals are placed in a sequence and the sequence can generate rewards. Regarding the gambling game, once the gambling game promotion is selected, the program advances from function block 2808 to a function block 2816, in which a tailored response or interface will be provided to a specific user 'according to the question file information received. In this way, an individual indicating a book preference may be placed in a related and book game, and an individual indicating a strong preference in sports may be placed in a related and sports prize game. This may provide one more incentive to spend time on a particular website. The program then flows to function box 2 8 1 8 where the user is notified of the entry to the game and how the user will be reached in the future. The program then flows to an end box 2 8 2 0. In the case where the promotion is a coupon, the program will flow from box 2 8 10 to a function box 2 8 30 to generate a tailored response based on the user ’s question file and to be presented to that particular user The type of information. It can be a coupon for a sporting event, which is related to a strong sports preference, or a coupon for a literary event, which is related to a strong artistic preference. The program will then flow to a function box 2 8 3 2 where it is notified that the paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). ---, ------- Dance-dress—— 0 Please read the phonetic notes on the back before filling out this page) Order: Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 57) Distribution of coupons and how to use them. This application may actually be a link to a book supplier website where the user is actually provided a coupon on a website. In addition, a customized interface with the user can be used to consistently send the user to a different website to provide an electronic coupon based on the preferences in the question file. Once completed, the program flows to the end box 2 8 2 0. With an interactive game, the program will flow from function block 2 8 1 2 to a function block 2834, where, again, the interface with the user is tailored according to preferences. A game of a certain type is initiated 'as shown in block 2 8 3 6 and then the system interacts with the user' as shown in function block 2 8 3 8. This program, after completing the interaction, will advance to the end block 2 8 2 0. For continuation operations, this will first flow from function block 2 8 1 4 to a function block 2 8 40 with a user ’s question file tailored to the contest ’as described above. The user is in the appropriate place in the sequence, as shown in function block 2 8 4 2, and then a decision is made as to whether his user is a naked person, as shown in decision box 2 8 4 4. If not, the program will go to function block 2 8 4 6 to send a consolation prize, and then to a end block 2 8 2 0. However, if the user is a naked house, he will be notified by block 2 8 4 8 and then proceed to function block 2 8 50 to send prizes. This is a reward for any number of times via the Internet, and may be credit or gift Voucher form, and then proceed to the end block 2 8 2 0. Although only four promotions are listed here, any type of promotions may be provided in response to receiving user question files and actual connections and routing information provided by the Internet via AR 308. This paper size applies to China National Standard (CNS) A4 specification (210 X 297 meals) »----------- ^ -------- ^ --------- (Please read the precautions on the back before filling this page) -60- Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 ___ V. Description of the invention (58) Now refer to Figure 29, there is a flowchart to describe An advertiser sends an advertisement through the network. The program is started in a block 2: 9 0 2 and then proceeds to a function block 2 9 0 4 in which a broadcast is generated. This broadcast usually includes an advertising broadcast that is part of a total broadcast or program. The broadcast is delivered at a predetermined time by a broadcast station through a certain type of advertising or private broadcast network. During the broadcast, a tone is transmitted, as shown by a function block 2 906. This tone, as described above, is a unique tone, which has encoded digital information therein. This tone with its digital information, as described above, is received with the user's P C 3 02, decoded and the digital information is extracted from there. It should be understood that a unique optically coded area may be provided to replace the tones somewhere in the display area, and digital information embedded therein in the form of coded information. This optical area can be read by the user PC 300 to extract information from there. In addition, any method for transmitting coded information to the user is contemplated by the present invention. After the tone is transmitted, the program advances to a decision box 2 098 to wait for a response. If no response is received, the program will flow along a 'N 〃 path to a pause block 2 9 1 0. This pause function is used to determine whether the system is working. If the pause has occurred, the program will terminate '; otherwise, it will loop back to the input of decision block 2 098. When the response has been received, for example, a user is connected to the Internet, the program will flow along the "Y &quot; path to a function box 2 9 1 2 to receive information about the related and related tones. It should be understood that one particular advertiser may receive several responses to several advertisements. Usually, this is presented with the URL and HTML code associated with it. This code is usually the size of this paper applies to China National Standard (CNS) A4 specification (210 X 297 meals) 17 &quot; '' ~.  -------- I ^ ----------------- (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7 ___ V. Description of Invention (59) The user will be sent to a specific location on the advertiser's server. Once this information has been received, the program will flow to a function box 2 9 1 4 ′ where the user's question file will be received. As mentioned above, the user's question file has been stored in the ARS 308 location, which is then delivered back to the user's PC 3 0 2 as a package for transmission to the advertiser's location. The program then flows to a function box 2 9 1 6 to select standard information for a response. This is the basic starting point. The program will then flow to a function box 2 9 1 8 to determine whether this particular advertisement will be tailored to the user. In some cases, responses need only send standard information. However, in some cases the response needs to be tailored to the user. It can be as simple as putting the information in the reply letter to the user, such as `` Hello John, this makes the information you requested 〃. It can also be more complex, where information is delivered back to the user. Advertisers who may return information to users in response to their requests will want to send some additional advertising information or link to the user. If a user requests information about alcohol advertising, there may be a link between the alcohol consumer and outdoor sports activities. It is sent back to the user's display. A banner position (only related to the area in which the ad is displayed) can combine certain ad links with an outdoor sports goods agency. The advertiser can then obtain additional advertising revenue by providing this link to a user. Of course, this is based on the user's question file to indicate that the user has a preference for sports goods. On the other hand, if the user has a preference for traveling to Europe, a European travel website can be provided at this flag location. The only thing to note is that it is tailored. If feasible, allow all the provided information to be tailored according to the user's question file to more easily apply the Chinese National Standard (CNS) A4 for a specific use. This paper size Specifications (210 X 297 mm) '&quot; · &quot; &quot; &quot; -62- I-L--IIIIIII — ^ w--IIIIIII ^ · 11111111. (Please read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 486644 A7 B7_ V. Demographic Information, Desires and / or Preferences of the Inventor (6G) If it is not tailored ’, the program flows along A N 〃 path to a function block 2 9 2 0 to transmit standard information. If it is tailored, the program will flow along a '' Y 〃 path to a function block 2 9 2 2, where the response will be modified to be sent to the user according to the preferences of the question file. The program will then flow from function blocks 2 9 2 0 and 2 9 2 2 to a function block 2 9 2 4. The program then flows to a decision box 2 9 2 6 to determine if its connection is complete, ie, the user is logged out? And then to an end block 2 9 2 8. Regarding the overall generation of broadcasting, it can be widely used; this broadcasting can be used to actually induce individuals to perform a certain type of active behavior on the Internet, or generally, to access the Internet to achieve e-commerce functions, etc. This is implemented with a tone, or on the other hand, a visually encoded trademark. Consumers, when watching an advertisement or listening to a certain type of radio program, will receive a unique audio tone with digital information embedded in it. This unique audio tone will be heard by the user and they will automatically watch their PC to determine which type of advertisement is presented on their computer. If a visually encoded trademark is used, it needs to encode the information in the trademark, or, on the other hand, a visually unencoded trademark can be used to connect with audio coded tones, which will cause users to watch their computers. For example, consider an advertiser that is paying extremely expensive advertising fees in the finals of a football or American football. These costs can be as high as millions of dollars per minute. If an advertiser could use ten seconds, for example, to provide a very simple advertisement with a tone embedded in it, this would automatically prompt the user to divert their viewing attention to the computer regardless of the remaining advertisements. This is a tone- or visually-encoded trademark. This paper is scaled to the Chinese National Standard (CNS) A4 (210 X 297 meals). --------- 1 ----! ------ --- (Please read the precautions on the back before filling this page) -63- 486644 A7 B7 V. Induction of Invention Description (61). It is assumed here that users have opened their PC and can access the Internet. Of course, TVs with traditional Internet-based services are readily available. It is expected that almost all broadcast viewing devices will have network-based services in the future, so that they will always be interconnected to a network. Although the preferred embodiment is described in detail, it should be understood that its various changes, replacements And amendments can be implemented therein without departing from the spirit and scope of the present invention as defined by the appended claims. (Please read the Zhuyin on the back? Matters before filling out this page) • Install n n ί ϋ · I n — &gt; i n in n n I.  Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This paper is sized to the Chinese National Standard (CNS) A4 (210 X 297 mm) · 64 _

Claims (1)

486644 Wisdom of the Ministry of Economic Affairs. 4PTT employee consumer cooperation printing Λ &lt; 5 B8 C8 D8 VI. Patent application scope 1 · A method to advertise through the combination of the Internet and broadcast media, including the following steps: A user's computer at a location receives a signal from a broadcaster generated by an advertiser, and the signal is embedded with unique encoding information therein; the user's computer is connected to an advertiser's location in response to extracting the unique encoding information From the audio signal, and the location of the advertiser is associated with the unique encoding information; the steps of this connection cause the user's question file information to be transmitted to the advertiser's location via the network; receive the question file at the advertiser's location; And generate information to pass to the user, and pass this information to the connected user based on the question file that their user passed to. 2. The method according to item 1 of the scope of patent application, wherein the connection step includes: extracting information from the uniquely encoded information into a unique code; transmitting the extracted unique code to an intermediate position on the network; linking a relationship with the user The user ID is transmitted from the user's computer to an intermediate location, and the user ID is stored on the user's computer; a database is provided in the intermediate location, where a joint database is stored to connect most unique codes with the routes on the network Information, and is also used to store user question file information related to the user ID s received thereby; compare the received unique code with the information stored in the database, and if there is a corresponding unique code stored in it When the user asks the question, the paper size of the paper applies the Chinese National Standard (CNS) M specification (210X297 cm) 7] &quot; • 65-(Please read the precautions before filling this page) 486644 A8 B8 C8 D8 The scope of patent application and the use of EEG to send back the communication information of the Internet providers and Gao Lianguang to relay information The person who uses the information file to ask the question to raise the brain, use the brain to make electricity, and use the position of the person who is connected by the pass to the business and information. (Please read the precautions on the back before filling in this education) Ministry of Economic Affairs Intellectual Property Bureau employees' consumption cooperation 钍 The paper size for printing is applicable to China National Standard (CNS) A4 (210X29? Mm) -66-