TW202341033A - Operating method for electronic apparatus for providing page and electronic apparatus supporting thereof - Google Patents

Abstract

Disclosed is a method of providing a page by an electronic apparatus, the method including identifying a product group to be displayed on a search result page to correspond to a keyword acquired from a user, identifying one or more products corresponding to a product option selectable in the product group and one or more color chips corresponding to the one or more products, and providing the search result page including information on the product group and information on at least a portion of color chips among the one or more color chips, wherein each color chip included in the one or more color chips includes color information and texture information set for a product corresponding to the each color chip among the one or more products.

Description

The operating method of the electronic device used to provide the page and the electronic device supporting the operating method

The present invention relates to a method and device for providing a page, and more specifically, to a method and an electronic device for providing a page, the page containing information corresponding to a keyword obtained from a user. Information about a product group and information about a color chip corresponding to a product included in the corresponding product group.

With the development of electronic technology, e-commerce has been established as a shopping field. Customers can purchase items online without going to a mall or market in person. Items purchased online are delivered to the delivery destination requested by the customer.

In the context of e-commerce, providing detailed and accurate information about items has a significant impact on customer service satisfaction in a service. Therefore, various methods for providing more detailed and accurate information to customers are discussed.

In this regard, relevant documents (such as KR101756594B1, KR101500849B1, and the like) may be incorporated by reference.

[Technical Target] According to a method according to the present invention, an electronic device may provide a page containing information about a product group corresponding to a keyword obtained from a user and about one of the products included in the corresponding product group. Information about the color chip corresponding to the product.

The technical objectives to be achieved in the present invention are not limited to the technical objectives set forth above, and other technical objectives not mentioned herein will be clearly understood by those skilled in the art based on the following description.

[Technical solutions] Various example embodiments may provide a method of operating an electronic device for providing a page and an electronic device for supporting the method.

According to various example embodiments, a method of providing a page by an electronic device is provided, the method including: identifying a product group corresponding to a keyword obtained from a user to be displayed on a search results page; Identify one or more products corresponding to one of the selectable product options in the product group and one or more color chips corresponding to the one or more products; and provide information including information about the product group and information about the product group. The search result page for information on at least part of the color chips among the one or more color chips, wherein each color chip included in the one or more color chips includes information corresponding to each color chip among the one or more products. Color information and texture information set for one product.

The at least part of the color chips may include color chips selected from the one or more color chips to correspond to a predetermined number based on a color chip priority, and the at least part of the color chips may be determined based on the color chip priority. The order in which they are displayed on the search results page.

The priority of the color chip may be determined based on the order in which a product corresponding to each color chip is registered to the product group.

The priority of the color chip may be determined based on the sales volume of a product corresponding to each color chip.

The color chip priority may be determined based on an inventory of a product corresponding to the color chip.

The search results page may include information about a certain number of individual color patches among the one or more color patches other than the at least a portion of the color patches.

The method may further include: in response to obtaining a first input from the user for a predetermined color chip included in the at least a portion of the color chips, providing an enlarged product image of a predetermined product corresponding to the predetermined color chip. information.

The method may further include: in response to obtaining a second input from the user for one of the color patches included in the at least part of the color patches, providing information about a bottom worksheet, and displaying information about the one in the bottom worksheet. or information on multiple products. On the bottom sheet, the information about the one or more products is identified based on a scroll input by the user.

The method may further include: in response to obtaining a third input from the user for a predetermined product included in the one or more products displayed on the bottom worksheet, providing a details page regarding the predetermined product information.

The method may further include: in response to obtaining a fourth input from the user for a predetermined color chip included in the at least part of the color chips, providing a detail page about a predetermined product corresponding to the predetermined color chip. information.

Information about the predetermined color chip may include information about a Uniform Resource Locator (URL) corresponding to the details page of the predetermined product.

The texture information included in each color chip may be included in each color chip based on a plurality of user reviews of a product corresponding to the each color chip.

The information about the product group may include product image information and sales detail information associated with one of the identified representative products among the one or more products.

The information about the at least part of the color chips may include information for identifying one of the at least part of the color chips that corresponds to the representative product.

A predetermined product corresponding to one of the predetermined color chips included in the one or more color chips may include two or more colors, and when two or more colors corresponding to the two or more colors are set for the predetermined product, When there are two or more color information fragments, the predetermined color patch is set to partially include each of the two or more color information fragments.

The method may further include: identifying a first product included in the one or more products; identifying first color information and first texture information associated with the first product; and generating a first product including the first color information and the first texture information. The first color pattern information of the first texture information; and setting a first color patch corresponding to the first product based on the first color pattern information.

The method may further include: identifying a second product included in the one or more products; inputting first product image information about the second product to an artificial intelligence (AI) engine; and obtaining the first product image information output from the AI engine. second color pattern information corresponding to the first product image information; and setting a second color chip corresponding to the second product based on the second color pattern information.

The AI engine is configured to output the second color pattern information based on a color pattern information output method in response to the first product image information being input, and the color pattern information output method may include: obtaining product image information; The product image information extracts color information and texture information associated with a product; determines color pattern information corresponding to the extracted color information and the extracted texture information; and outputs the determined color pattern information.

The AI engine can be pre-configured by applying machine learning for the color pattern information output method to a model. The machine learning may include: training the model based on the training product image data among the test product image data and training product image data obtained by processing the learning product image data; identifying responses when the test product image data is input to output color pattern data from the model; obtain data feedback information about the identified color pattern data; and update the model based on the data feedback information. The machine learning can be performed repeatedly up to a predetermined number of times.

According to various example embodiments, an electronic device for providing a page is provided. The electronic device includes: a processor; and one or more memories storing one or more instructions, wherein when executed, the One or more instructions control the processor to: identify a product group corresponding to a keyword obtained from a user to be displayed on a search results page; identify a product selectable in the product group The options correspond to one or more products and one or more color chips corresponding to the one or more products; and provide information including information about at least a part of the one or more color chips and about the product group. The search results page of the information, and each color chip included in the one or more color chips includes color information and texture information set for a product corresponding to each color chip among the one or more products.

The exemplary embodiments of the invention described above are merely some example embodiments of the invention. Those skilled in the art will understand that various exemplary embodiments reflecting the technical features of various exemplary embodiments of the present invention can be derived based on the following detailed description.

[Effect] The technical effect of the present invention is that it is possible to provide information about a product group and information about a color chip corresponding to a selectable product option in the corresponding product group on a search result page by an electronic device A method to enhance a user's search convenience and improve a user's experience of a search results page.

The effects to be obtained in the present invention are not limited to the aforementioned effects, and other effects not mentioned herein will be clearly understood by those skilled in the art based on the following description.

The following example embodiments are obtained by combining constituent elements and features of various example embodiments in a predetermined form. Each constituent element or feature may be considered optional unless expressly stated otherwise. Each constituent element or feature may be defined in a form that is not coupled to another constituent element or feature. Additionally, certain constituent elements and features may be combined with each other to implement various example embodiments. The order of operations to be set forth in various example embodiments may be changed. Certain constituent elements or features of any one of the example embodiments may be included in other example embodiments, or may be replaced by corresponding constituent elements or features in other example embodiments.

In the description of the drawings, procedures or steps and the like that may obscure the gist of various example embodiments are not set forth, and procedures or steps that are understandable by those skilled in the art are not set forth.

Throughout the specification, when a part "includes or includes" a constituent element, this means that the part may further include other constituent elements, but not exclude other constituent elements, unless stated otherwise. In addition, terms such as "portion", "-er, -or", "module" and the like as used herein may refer to performing at least one function or operation, may be implemented as hardware or software, or may Implemented as a unit that is a combination of hardware and software. In addition, the words "a or an", "an", "the" and similar words may be used to include the singular or the plural unless reciting the content of various example embodiments (specifically, within the scope of the claim). content) is clearly stated otherwise.

Various example embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. The detailed description, which is disclosed below in conjunction with the accompanying drawings, is intended to illustrate examples of various example embodiments and is not limited thereto.

Furthermore, the terms used in various example embodiments are provided to facilitate an overall understanding of the various example embodiments, and the use of such specific terms may be changed into other terms without departing from the technical concept of the various example embodiments.

FIG. 1 is a diagram illustrating a page providing system for implementing an operating method of an electronic device for providing a page according to various example embodiments.

Referring to FIG. 1 , a page providing system according to various example embodiments may be implemented using various types of electronic devices. For example, the page providing system may be implemented in a server device 100 and a user device 200 . In other words, each of the server device 100 and the user device 200 may perform operations according to various example embodiments of the present invention based on a page providing system implemented in each device. However, the page providing system according to various example embodiments is not limited to the page providing system illustrated in FIG. 1 , but may be implemented using various other types of electronic devices and servers.

The server device 100 according to various example embodiments may be a device that performs wired and wireless communications with a plurality of user devices 200 and includes a large-capacity storage device. For example, the server device 100 may be a cloud device interlocked with a plurality of user devices 200 .

The user device 200 according to various example embodiments may be a device usable by an individual user, such as a desktop personal computer (PC), a tablet PC, a mobile terminal, or the like. In addition, other electronic devices performing similar functions may be used as the user device 200.

The page providing system according to various example embodiments may include various operating modules. A module included in the page serving system may be computer code or one or more instructions that are implemented to cause a physical device (for example, a server) that implements the page serving system. Device 100 and user device 200) (or included in the physical device) perform an operation assigned thereto. In other words, in the physical device that implements the page providing system, a plurality of modules can be stored in a memory in the form of computer codes. A plurality of modules stored in memory can be configured to cause the physical device to perform assigned operations corresponding to the plurality of modules when executed by a computer.

FIG. 2 is a diagram illustrating the configuration of a server device and a user device in accordance with various example embodiments.

Referring to FIG. 2 , the server device 100 and the user device 200 may each include an input/output part 210 , a transceiver 220 , a storage device 230 and a processor 240 .

The input/output part 210 may be various interfaces, various connection ports, or the like that receive input from a user or output information to the user. The input/output part 210 may include an input module and an output module. The input module receives user input from a user. User input can have various forms of input, including key input, touch input, and voice input. Examples of input modules that receive user input may include a conventional keypad or keyboard, a mouse and a touch sensor that senses a user's touch, a microphone that receives an audio signal, Image recognition to recognize a gesture or the like with a camera, a proximity sensor including at least one of an illumination sensor or an infrared sensor that senses the user's approach, through an acceleration sensor or A motion sensor that rotates the sensor to recognize a user's movement, and an input section that senses or inputs various forms of user input, and an input module according to an exemplary embodiment of the present invention. A group may contain at least one of the devices listed above. Here, the touch sensor may utilize a piezoelectric or capacitive touch sensor that senses a touch through a touch panel or a touch film attached to a display panel, by an optical method Sensing a touch is implemented using an optical touch sensor or the like. Furthermore, the input module may be implemented in the form of an input interface connected to an external input device that receives user input (USB port, PS/2 port, or the like) rather than a device that senses user input itself. In addition, the output module can output various types of information fragments. The output module may include at least one of the following: a display for outputting an image, a speaker for outputting a sound, a tactile device for generating a vibration, and other various forms of output parts. In addition, the output module can also be implemented in the form of an output interface connected to the port type of the aforementioned individual output part.

As an example, an output module in the form of a display can display text, a static image, and a moving image. The display may include at least one of the following: a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display , a curved display, a flexible display, a three-dimensional display, a holographic display, a projector and other types of equipment capable of performing image output functions. Such a display may take the form of a touch display configured integrally with the touch sensor of the input module.

Transceiver 220 can communicate with another device. Therefore, each of the server device 100 and the user device 200 can transmit information to or receive information from the other device via the transceiver 220 . For example, the server device 100 and the user device 200 may communicate with each other or with another device using the transceiver 220 .

Here, communication (ie, data transmission and reception) can be performed in a wired or wireless manner. To this end, the transceiver may include: a wired communication module connected to the Internet via a local area network (LAN) or the like; a mobile communication module connected to a mobile communication via a mobile communication base station A network to transmit and receive data; a near field communication module that uses a wireless local area network (WLAN) family of communication solutions (such as wireless fidelity (Wi-Fi)) or a wireless personal area network (WPAN) A series of communication solutions (such as Bluetooth or Zigbee); a satellite communication module using a Global Navigation Satellite System (GNSS), such as a Global Positioning System, or a combination thereof.

Storage device 230 can store various pieces of information. Storage device 230 may store data temporarily or semi-permanently. For example, an operating system (OS) used to drive the server device 100, data used to host a website, a program or application used to generate Braille (for example, a web application ) data or the like may be stored in the storage device of the server device 100 . Additionally, the storage device may store the module in the form of computer code, as explained above.

Examples of storage device 230 may include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read only memory (ROM), a random access memory (RAM), and the like. This storage device may be provided as a built-in type or a removable type.

The processor 240 controls the overall operations of the server device 100 and the user device 200 . To this end, the processor 240 can perform calculations and processing of various information and control the operations of the constituent elements of the server device 100 . For example, the processor 240 may execute a program or application for providing a page. Depending on hardware, software, or a combination thereof, processor 240 may be implemented using a computer or a device similar thereto. The processor 240 may be implemented in the form of an electronic circuit that processes electrical signals to perform control functions in hardware, and may be implemented in the form of a program in software that drives the hardware processor 240 . At the same time, it can be interpreted that the operations of the server device 100 and the user device 200 are executed under the control of the processor 240, unless otherwise specifically stated in the following description. That is, when executed, the module implemented in the page providing system described above can be interpreted as the processor 240 controlling the server device 100 and the user device 200 to perform the following operations.

In summary, example embodiments may be implemented in various ways. For example, example embodiments may be implemented by hardware, firmware, software, a combination thereof, or the like.

In the case of implementation by hardware, a method according to various example embodiments may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs) , programmable logic device (PLD), field programmable gate array (FPGA), processor, controller, microcontroller, microprocessor or the like implementation.

In the case of implementation by firmware or software, a method according to various example embodiments may be implemented in the form of a module, program or function that performs the functions or operations described below. For example, software code may be stored in a memory and driven by a processor. The memory may be internal to or external to the processor, and may transmit data to and receive data from the processor through a variety of known devices.

Example embodiments will be explained in more detail below based on the technical concepts as set forth above. What is set forth above may be applied to various example embodiments set forth below. For example, operations, functions, terms, or the like that are not defined in the various example embodiments to be described below may be performed and described based on what is set forth above.

In the following description, an exemplary embodiment in which the server device 100 performs a page providing operation will be described. According to various example embodiments, server device 100 or user device 200 that has received information about a page from server device 100 may output the page.

FIG. 3 is a diagram illustrating a method of operation of the server device 100 for providing a page according to various example embodiments.

Referring to FIG. 3, the server device 100 provides a page. To perform an operation of providing a page, the server device 100 may identify, in operation 301, a product group corresponding to a keyword obtained from a user to be displayed on a search result page, and in operation 303, identify One or more products correspond to one of the selectable product options in the product group and one or more color chips correspond to the one or more products, and in operation 305, information about the one or more color chips is provided. A search results page with information on at least some of the color chips and information on product groups. In this example, each color chip included in one or more color chips may include color information and texture information set for a product corresponding to each color chip among one or more products.

The operation of the server device 100 to obtain keywords from the user or to provide the user with an item search page according to FIG. 3 may be performed for a service provided by the server device 100 or a service related to the server device 100 , and may be Corresponds to a service used by multiple users to order or purchase multiple items sold in the service. The plurality of items sold in the Service may be unrestricted in terms of the type or type of items and may include various categories or types of items registered by a seller for the purpose of selling items. Here, it can be understood that an "item" sold in the service corresponds to the concept of a "product" explained in the present invention.

According to various example embodiments, in operation 301, the server device 100 may identify a product group corresponding to a keyword obtained from a user to be displayed on a search results page.

For example, the server device 100 may receive or obtain a keyword input by the user through the user device 200 . That is, the user device 200 can obtain a keyword related to a product group from the user and transmit the obtained keyword to the server device 100 .

For example, the keywords obtained by the server device 100 from the user may include information about a product name of a product related to the corresponding keyword, information about a product group to which the product will be classified, or instructions. Additional text for the product or product group.

For example, the operation 301 in which the server device 100 identifies the product group may include identifying a variety of information associated with the product group (such as a name of the corresponding product group, a plurality of products included in the corresponding product group, and information associated with the purchase of each of a plurality of products). Here, the information associated with the purchase of the corresponding product may indicate information provided to a user for a product purchase, such as a name of the product, an image, a purpose of use, a price, a discount rate, a return availability, and And so on.

For example, information about a predetermined product among one or more products included in the product group identified by the server device 100 may be set as information about a representative product for the product group. Furthermore, when a search results page corresponding to a keyword obtained by the server device 100 from the user is provided according to operation 305 as will be described below, the information about the representative product may be used to be included in the related product group. One of the search results on the search results page.

According to various example embodiments, in operation 303, the server device 100 may identify one or more products corresponding to one of the selectable product options in the identified product group and one or more products corresponding to the one or more products. A color piece.

For example, one or more products identified by the server device 100 through operation 303 may be products included in a predetermined product group and having different color information and/or texture information fragments and may include products identified as using You can choose to order one of the products. That is, among a plurality of products having different color information and/or texture information fragments of the predetermined product group, one or more products determined to be selectable for ordering by the user may be identified according to operation 301 .

For example, one or more color patches corresponding to one or more products identified by server device 100 through operation 303 may correspond to color patches used to represent the color and/or texture of one or more products. Here, the color chip may indicate information based on the color information and/or texture information in the form of a card having color information and/or texture information indicated with respect to a predetermined product included in a specific product group. A color and/or texture, and the color chip can correspond to the information set for the intended product. In other words, a color chip may be information that visually represents the color and/or texture of a product. Each color patch included in one or more color patches identified by the server device 100 according to operation 303 may include color information and/or texture information set for a product corresponding to each color patch among one or more products. . In the following, each exemplary embodiment is explained based on a color chip. However, each example embodiment may also be implemented as a form of a color/pattern icon representing a color and/or texture of each product.

According to various example embodiments, in operation 305, the server device 100 may provide a search results page including information about the product group and information about at least a portion of the one or more color chips.

For example, at least a portion of the color chips included in the search result page provided by the server device 100 according to operation 305 may include colors selected from one or more color chips based on a color chip priority to correspond to a predetermined number. piece. That is, among one or more color chips identified by the server device 100 for the product group, a predetermined number of color chips may be displayed on the search result page, and the color to be displayed may be determined based on the color chip priority. piece.

In this example, the order in which at least some of the color patches identified as being displayed on the search results page are displayed on the search results page may be determined based on the following color patch priorities.

As an example, the color chip priority may be determined based on the order in which a product corresponding to each color chip included in one or more color chips is registered with the product group. In services associated with the server device 100, a plurality of products having different color information and/or texture information fragments for a product group may be registered by a seller of each product. In this example, the server device 100 can obtain information about a registration order of each of a plurality of products, manage the obtained information as information about a product group, and when determining the priority of a color chip Use information about the registration order to select which color chips will be displayed through the search results page. For example, the priority of the color chips can be determined according to the earliest registration order of the products in the product group, so that at least some of the color chips are selected from one or more color chips according to the earliest registration order of the corresponding products. At least some of the selected color chips may be displayed on the search results page in order of earliest registration.

As another example, the color chip priority may be determined based on the sales volume of a product corresponding to each color chip included in one or more color chips. In a service associated with the server device 100, a plurality of products having different color information and/or texture information fragments for a product group can be ordered and purchased by a plurality of users of the service. In this example, the server device 100 can obtain information about the sales volume of each of a plurality of products, manage the obtained information as information about the product group, and when determining the priority of a color chip Use information about sales volume to select which color chips will be displayed through the search results page. For example, the priority of the color chips can be determined according to a descending order of the sales volume of the product group, so that at least one color chip corresponding to a predetermined number can be selected from one or more color chips in a descending order of the sales volume of the corresponding product. Part of the color film. At least some of the selected color chips may be displayed on the search results page in descending order of product sales volume.

As yet another example, patch priority may be determined based on an inventory of a product corresponding to each patch included in one or more patches. In services associated with the server device 100, a plurality of products having different color information and/or texture information fragments for a product group may be sold. In this example, the server device 100 can obtain information about the inventory of each of a plurality of products, manage the obtained information as information about the product group, and use it when determining the priority of a color chip. Information about inventory is used to select which color chips will be displayed through the search results page. For example, the color chip priority can be applied by determining one or more products of the identified inventory among the plurality of products based on whether an inventory is identified, and based on whether the identified one or more products are identified. A higher priority is given in descending order of the inventory quantity of each product corresponding to each color piece included in the one or more color pieces. From one or more color chips corresponding to one or more products in the identified inventory, at least some of the color chips corresponding to a predetermined number can be selected in descending order of the inventory quantity of the corresponding product. At least some of the selected color chips may be displayed on the search results page in descending order of product inventory quantity.

For example, for at least a portion of the color patches (ie, a predetermined number of color patches selected based on the color patch priority) included in the search result page provided by the server device 100 according to operation 305, one of the corresponding color patches Images can be displayed on search results pages. In this example, for the remaining patches that have not been selected, a certain number of remaining patches can be displayed on the search results page.

The predetermined number of images used to select color patches to display on the search results page may be a number set by the server device 100 for the product group or may be different based on the UI/UX environment of the user device 200 A number of method settings. For example, the server device 100 may limit the number of color chips to be displayed on a search result page for a predetermined product group and display the number of color chips that exceeds the limited number as a number. Alternatively, the server device 100 may not solely limit the number of color patches displayed on the search results page for a predetermined product group and may be configured differently based on the screen size of the user device 200 outputting the search results page. The number of patches displayed on the search results page.

For example, for a predetermined color chip included in at least a portion of the color chips displayed on the search result page provided by the server device 100 according to operation 305, when a user applies an input on the predetermined color chip, the server The device 100 can provide information about an enlarged product image of a predetermined product corresponding to a predetermined color chip to increase a user's convenience in viewing the product image. For example, when the user places a mouse cursor, applies an input that activates the mouse, or applies a touch input to a predetermined color patch included in at least a portion of the color patches displayed on the search results page, Image information about the product corresponding to the predetermined color chip can be provided in a magnified state on the search results page, and through this operation, the user can view the enlarged product image information.

For example, for at least a portion of the color patches displayed on the search result page provided by the server device 100 according to operation 305, when a user applies an input to a color patch among the at least portion of the color patches, the server device 100 may Provide information about a bottom sheet that displays information about one or more products identified as one of the selectable product options in the product group, thereby increasing a user's convenience in viewing product options. For example, when the user clicks or touches any color chip included in at least a portion of the color chips displayed on the search results page, a display about one of the product options identified as selectable in the product group may be provided. Or the bottom sheet of information about multiple products, and through this operation, the user can view the selectable products. Additionally, information about one or more products displayed in the bottom sheet can be configured to be recognized horizontally based on a scroll input by the user.

In this example, when obtaining user input for one of the predetermined products among the one or more products in the bottom sheet displaying information about one or more products, the server device 100 may provide information about the predetermined product. Information on a product detail page. For example, when the user clicks or touches a product displayed in the bottom sheet, a detailed page of the product may be provided to the user.

For example, for at least part of the color patches displayed on the search result page provided by the server device 100 according to operation 305, when obtaining a user input for one of the predetermined color patches among the at least part of the color patches, the server device 100 can provide a detailed page of the predetermined product corresponding to the predetermined color chip to increase the convenience of the user in viewing the product. That is, once the user applies an input to a color patch, a detail page corresponding to the color patch can be set to be provided directly. For example, when the user clicks or touches one of the color patches included in at least a portion of the color patches displayed on the search results page, information on a detailed page of a product corresponding to the one color patch may be provided. . To this end, information about each color chip included in at least a portion of the color chips displayed on the search results page may include information about a Uniform Resource Locator (URL) used to land on a detail page for a product corresponding to each color chip. URL) information.

For example, each color chip included in at least a portion of the color chips displayed on the search result page provided by the server device 100 according to operation 305 may include color information and texture set for a product corresponding to each color chip. Information, as explained above. In this example, the server device 100 may set each color patch to include color information as a default and optionally include texture information. The server device 100 can set a color chip to include color information as a default, and can obtain and analyze information about a plurality of users' comments or images of a plurality of products included in a product group, thereby determining whether Use a color chip that contains only color information or use a color chip that is configured to include color information and texture information. Even when the server device 100 is configured to use color chips containing only color information, if it is recognized that terms or phrases related to the texture of each product frequently appear in the feedback information (such as multiple users targeting products included in the group) reviews of each product in the group), the server device 100 can reset or update each color chip corresponding to each product, so that in addition to color information, the corresponding color chip also includes texture information.

For example, information about product groups displayed on the search results page provided by the server device 100 in accordance with operation 305 may include product image information and sales detail information associated with a representative product that is being used. Identified as one or more products identified as one of the selectable product options in the product group. That is, when information about a product group is displayed on a search result page, the server device 100 may be configured to display the search result page to display sales details about a product selected as a representative product in the product group to be displayed. information and image information. The representative product may be determined based on the order in which each product is registered with the product group or the sales volume of each product among one or more products identified as one of the selectable product options in the product group, and taking into account product image information It can be displayed on the search results page, and the representative product can also be determined based on the product that recognizes the product image information.

Product image information and sales detail information representing the product may be displayed as a single search result on the search results page together with information about at least a portion of the color chips that are selectable from the product group identified as Select one or more color chips corresponding to one or more products of the product options.

For example, the information about at least a portion of the color chips displayed on the search result page provided by the server device 100 in accordance with operation 305 may include information for identifying a color chip corresponding to the representative product among the at least a portion of the color chips. That is, a separate identification mark may be displayed together with the color chip representing the product to indicate that the color chip is the color chip corresponding to the representative product.

In order to easily identify whether the product corresponding to each color chip corresponds to the representative product, for at least a portion of the color chip selected from one or more products identified as selectable product options in the product group, with respect to the at least a portion of the color chip The information contained in each color chip can be configured to include flag information as to whether the color chip is a color chip corresponding to the representative product. That is, when managing information about each color chip, the server device 100 can set a field value that specifies information about whether the product corresponding to each color chip is a representative product determined for the product group. . If the predetermined color chip is a color chip corresponding to the representative product, the corresponding field value may be set to have information indicating "true", or if the predetermined color chip is not a color chip corresponding to the representative product, the corresponding field value Can be set to have information indicating "False".

Information about the color chip, which includes information about whether the color chip corresponds to the color chip corresponding to the representative product, may be used in the operation of the server device 100 to display at least a portion of the color used to identify and be included in and displayed in the search results page. The information about the color chip corresponding to the representative product in the picture is as explained above. If the information regarding a predetermined color chip included and displayed in at least a portion of the color chips on the search results page includes information indicating that the predetermined color chip corresponds to a color chip corresponding to the representative product, that is, if the information indicating that the predetermined color chip is included in the color chip is included in the search results page, If one of the field values of the representative product in the information about the predetermined color chip is "true", the server device 100 may display information for identifying the predetermined color chip as a color chip corresponding to the representative product on the search result page.

Information about each color chip may include flag information indicating that it is a representative product. In this example, the server device 100 may be configured such that among the flag information fragments included in the information regarding the plurality of color patches set for the product group, only the flag information segments identified as corresponding to the representative product The predetermined flag information fragment in the information for one color patch is enabled and has a value of "true", and the remaining flag information fragments in the information for the other color patch are disabled and have a value of "false". That is, the server device 100 can manage such that only one flag information fragment among a plurality of flag information fragments included in information about a plurality of color patches set for a product group is enabled and the remaining flag information fragments are enabled. The target snippet is disabled. To this end, the server device 100 may group the plurality of flag information fragments and set and apply interlock information to interlock whether to enable or deactivate the respective flag information fragments contained in the grouped flag information. .

As an example, among a plurality of color chips set for a product group, a first product corresponding to a first color chip can be identified as a representative product, so that the information about the first color chip includes The first flag information has a value of "true" and the flag information contained in the information about the remaining patches each has a value of "false". In this example, considering the sales of multiple products included in a product group, if a priority is determined based on a descending order based on a sales volume, a priority is determined based on whether a discount promotion is applied. A priority and/or a priority determined based on whether it corresponds to a limited product. If the representative product of the product group changes from the first product to a second product, then in a second color corresponding to the second product The second flag information contained in the piece of information can be set to have a value of "true" and the remaining flag information pieces can be changed to have a value of "false". In order to perform this change in the field value of each flag information piece in conjunction with whether to change the representative product of the product group and whether to enable or disable the flag information, the server device 100 may compare the information regarding the plurality of color patches. Group multiple pieces of flag information contained in , and set interlocking information for interlocking whether to enable or disable individual pieces of flag information contained in the grouped flag information. Through this operation, when the representative product is changed from the first product to the second product and the second flag information corresponding to the second product is enabled to have the value "true", the first flag information corresponding to the first product can Automatically deactivated to have value "false".

For example, for a predetermined color chip included in one or more color chips corresponding to one or more products corresponding to one or more selectable product options in a product group, a predetermined product corresponding to the predetermined color chip may be Designed to have two or more colors. In this example, two or more color information fragments corresponding to two or more colors may be set for the predetermined product. In this example, the predetermined color patches may be configured such that each color information segment is partially included in the predetermined color patch corresponding to the predetermined product. For example, when a product has black and white colors, a color chip for the product can be set to include both black and white. In this example, if the proportion of black is higher than the proportion of white in the design of the product, the color chip can be set to contain multiple color information in various ways, such as setting the proportion of black to 2/ 3 and set the white ratio to 1/3.

For example, if one or more products corresponding to a selectable product option in a product group all contain the same common color as part of their design but differ from each other by a different color as the remainder of their design, then the same as one or more One or more color chips corresponding to multiple products may be configured to contain color information that distinguishes each other in addition to the same common color. For example, if one or more products corresponding to a selectable product option in a product group contain the color black as part of their design but differ from one or more products as the remainder of their design, then One or more of the product's corresponding color chips can be configured to contain color information other than black that distinguishes each other.

For example, the predetermined color chips included in one or more color chips corresponding to one or more products corresponding to one or more of the product options selectable in the product group may be based on, in addition to color, e.g. (for example) patterns or patterns, and design predetermined products corresponding to predetermined color chips in various ways. Generally speaking, a product group may include a plurality of products with different colors and/or textures based on a basic design, but in some cases, a predetermined product may be designed to have patterns, patterns, or textures that are independent of the basic design. And so on. In such cases, the predetermined color patch may be configured to include image information that images the design of the predetermined product, such as a pattern or pattern. For example, if one of the designs of a product contains a leopard print or plaid pattern, a color chip for the product can be configured to include image information that images the leopard print or plaid pattern.

Obviously, the information fragments provided by the server device 100 while executing the operation method for providing the page according to FIG. 3 can be provided in various forms through their combination.

At the same time, when executing the method for providing a page according to FIG. 3 , the server device 100 may simultaneously execute an operation of setting color patches of a product group. That is, for the method for providing a page according to FIG. 3 , the server device 100 may perform various methods to set one or more products corresponding to a selectable product option in a predetermined product group or One operation for multiple color patches.

FIG. 4 is a diagram illustrating an example of an operation method of the server device 100 setting a color chip corresponding to a product according to various example embodiments.

Referring to FIG. 4 , the server device 100 may identify a product included in one or more products corresponding to a selectable product option in a product group in operation 401 , and identify the identified product in operation 403 color information and texture information. The color information and texture information identified by the server device 100 for the product in operation 403 may be compared with information obtained in various ways for the corresponding product (such as information obtained from a seller selling the corresponding product or by the server device 100 Corresponds to the information input by the administrator of one of the related services).

The server device 100 that identifies color information and texture information about the product may generate, in operation 405, color pattern information including the identified color information and texture information to express the color information and texture information, and in operation 407, based on (for example ) Edit a scheme of the generated color pattern information in the form of a color chip and set a color chip corresponding to the product.

Based on the operation method of generating and setting a color chip that reflects a color and a texture of a product (as explained with reference to FIG. 4 ), the server device 100 can set each color chip included in one or more products in the product group. And manage one or more set color chips to correspond to the product group.

In addition to the method of setting a color chip as explained with reference to FIG. 4 , the server device 100 can also set a color chip through an artificial intelligence (AI) engine. The AI engine extracts information about a color chip in response to the input product image information. The color information and texture information of the product are output and used to set the color pattern information of a color chip.

FIG. 5 is a diagram illustrating another example of an operation method of the server device 100 setting a color chip corresponding to a product according to various example embodiments.

Referring to FIG. 5 , the server device 100 may identify a product included in one or more products corresponding to a selectable product option in a product group in operation 501 , and input to an AI engine in operation 503 Product image information about the identified product.

The AI engine may output color pattern information for setting a color patch of the product based on the received product image information, and the server device 100 may obtain the output color pattern information in operation 505 . In this example, the operation of the AI engine receiving product image information and outputting color pattern information accordingly can be performed according to FIG. 6 as explained later. Thereafter, the server device 100 may set a color chip corresponding to the product based on, for example, a scheme of editing the obtained color pattern information in the form of a color chip in operation 507 .

The AI engine that transmits and receives information to execute an operation method of the server device 100 setting a color chip corresponding to a product according to FIG. 5 may correspond to an engine that operates based on a system including AI technology, the AI technology including a machine Learning and basic techniques based on machine learning. Here, machine learning can refer to an algorithmic technique that self-classifies/learns the characteristics of input data. In addition, basic technology may refer to technology that uses machine learning algorithms (such as deep learning) to imitate human cognitive functions (such as perception and judgment) and may include areas such as language understanding, visual understanding, reasoning/prediction, knowledge representation, and action control.

The AI engine that transmits information to and receives information from the server device 100 according to FIG. 5 may be trained to perform operations for extracting information about a product contained in the product image information in response to received product image information about a product. A color pattern information output method for product color information and texture information and outputting color pattern information based on the extracted color information and texture information, and can be operated in conjunction with the server device 100 .

FIG. 6 is a diagram illustrating a method of operation of an AI engine for outputting color pattern information in accordance with various example embodiments.

An AI engine that performs a color pattern information output method according to FIG. 6 may obtain product image information received from the server device 100 in operation 601.

The AI engine may extract color information and texture information about a product from the acquired product image information in operation 603, and determine color pattern information corresponding to the extracted color information and texture information in operation 605. In this example, the AI engine extracts color information and texture information about the product from the received product image information according to operations 603 to 605 and determines the color pattern information. An operation may be based on one of the operations described later with reference to FIG. 7 An operation performed by an AI engine repeatedly trained by machine learning of the color pattern information output method.

The AI engine that determines color pattern information corresponding to color information and texture information about the product based on the product image information may output the color pattern information to be transmitted to the server device 100 in operation 607 .

Based on the operation method of FIG. 5 in which in response to the input product image information, the color pattern information reflecting a color and a texture of the product is obtained from the AI engine according to FIG. 6 and a color patch is set based on the obtained color pattern information, the server device 100 can set each color chip included in one or more products in the product group and manage the set one or more color chips to correspond to the product group.

At the same time, the AI engine used for the color pattern information output method related to the color patch set by the server device 100 according to FIG. 5 can be obtained using one of the methods in FIG. 7 .

FIG. 7 is a diagram illustrating a procedure for obtaining an AI engine for outputting color pattern information.

In order to perform training through machine learning to output color pattern information about a product corresponding to product image information, product image data used to identify information about the product may be collected. For example, product image data collected for machine learning may include image data used to identify information about the shape, color, design, and/or texture of the product and associated with various illustrative products. Can be collected for machine learning. In this way, when collecting product image data, learning product image data can be obtained based on the collected product image data, and the acquired learning product image data can be classified into training product image data and test product image data.

To perform machine learning for outputting color pattern information about a product corresponding to the product image information, a model may be trained using the training product image data in operation 701 . In addition, test product image data can be used to verify and update the trained model. Specifically, when the test product image data is input to the trained model, the corresponding output color pattern data can be identified, feedback information about the identified color pattern data can be obtained in operation 703, and based on the identified color pattern data in operation 705, Obtain feedback information to update the trained model.

In machine learning described above, the process of training a model, correcting features of the trained model based on feedback information, and obtaining and updating feedback information based on the corrected model can be iterated. In operation 707, a model that is trained until the number of iterations of the program reaches a predetermined number of times can be obtained as an AI engine.

8-11 are diagrams illustrating examples of providing a user interface (UI)/user experience (UX) of a page in accordance with various example embodiments. For example, the examples of FIGS. 8 to 11 may be the UI/UX of the user device 200 . The following example embodiments described with reference to the accompanying drawings may be implemented based on the operation of the server device 100 described with reference to FIGS. 3 to 5 .

Specifically, the example embodiments mentioned below under the UI/UX of the user device 200 may be implemented in the following manner: the user device 200 receives input information from a user and transmits the input information to the server device 100, The server device 100 provides information corresponding to the input information to the user device 200 based on the operations explained with reference to FIGS. 3 to 5 , and then the user device 200 outputs the received information. However, the example embodiments set forth below in connection with UI/UX are not limited thereto, but may be implemented in any form in which example embodiments of UI/UX can be implemented.

8 and 9 are diagrams illustrating an example in which the user device 200 outputs a search results page to a user based on operations of the server device 100 according to various example embodiments.

Referring to FIGS. 8 and 9 , user device 200 may obtain a keyword "sneakers" from a user and output a search results page including search results corresponding to the keyword as indicated by dotted boxes 801 and 901 . Specifically, as indicated by dashed boxes 803 and 903, the search results page provides information about a predetermined product group related to "sports shoes" and a color chip set to correspond to the predetermined product group.

The search results output to the user through the dotted box 803 or 903 on the search results page may include information associated with a purchase of a product, such as a name of a predetermined product group related to "sports shoes", a price, and A discount rate. In addition, information about a product group may also include image information of the product group provided through a portion of the dotted box 803 or 903. In this example, the image information output on the search results page may correspond to image information about a representative product determined with respect to the information about the product group.

In this example, as indicated by a dashed box 805 or 905, a color chip of a product group may be displayed on the search results page. As shown in dashed box 805, information about one or more color chips corresponding to various product options selectable within the product group may be included, and the individual products included in the product group may have features based on the same basic Different pieces of color information and/or texture information for the design.

Likewise, as shown in dashed box 905, information may be included regarding one or more color chips corresponding to various product options selectable within the product group. Unlike dotted box 805 where individual products included in a product group have different pieces of color information and/or texture information based on the same basic design, in dotted box 905 some of the products in the product group may include A plaid design or certain products may have two or more colors including red and gray. Therefore, in dashed box 905, a color patch containing a grid pattern and a color patch containing two or more color information segments (including red and gray) may be included, as indicated by a dashed box 907.

The color patches in the dotted boxes 805 or 905 of FIGS. 8 and 9 may correspond to color patches that are set and identified based on the various example embodiments described above with reference to FIGS. 3 to 7 .

FIG. 10 is a diagram illustrating an example of the user device 200 outputting a bottom sheet containing information about one or more products based on an operation of the server device 100 in accordance with various example embodiments.

Figure 10 illustrates a page provided when a user clicks on one of the color patches of Figures 8 and 9. Through the corresponding page, a bottom worksheet containing information about each product corresponding to the color chips in Figures 8 and 9 can be output. The output bottom sheet may contain information about one or more products corresponding to one or more product options selectable within a product group, as indicated by a dotted box 1001 . When the user clicks or touches a product displayed in the bottom sheet, a detail page of the product may be provided to the user.

The user can apply a horizontal scroll input to one of the areas of dashed box 1001 to view information about one or more products displayed in the bottom sheet.

FIG. 11 is a diagram illustrating an example of the user device 200 outputting a detail page of a product to a user based on operations of the server device 100 according to various example embodiments.

FIG. 11 is a diagram illustrating an example of the user device 200 outputting a detail page of a product in response to the user clicking or touching one of the color patches shown in the dotted boxes 805 or 905 of FIGS. 8 and 9 , the details page has color information and/or texture information corresponding to the corresponding color chip. Alternatively, FIG. 11 may also be a diagram illustrating the user device 200 outputting a detail page of a product included in the dotted box 1001 of the bottom worksheet of FIG. 10 in response to a user clicking or touching the corresponding product. A schema of an instance.

The product details page shown in Figure 11 may include sales detail information associated with a sale of a product, such as a name of the product, a price, a discount rate, and an image. In this example, the product may have color information and/or texture information corresponding to a predetermined color chip. Furthermore, the product details page may include information included in a search result output through the area of the dotted box 803 or 903 in the examples of FIGS. 8 and 9 . In this example, the product details page shown in FIG. 11 may be a page output in response to the user clicking or touching a color patch corresponding to the corresponding product. As indicated by a dashed box 1101, a selection option including color information and/or texture information corresponding to the color patch may be set as a default in the corresponding details page.

The UI/UX of the user device 200 described with reference to FIGS. 8-11 and the operations of the user device 200 may be performed in association with the operations of the server device 100 described with reference to FIGS. 3-5. The UI/UX examples of Figures 8 to 11 are only examples for implementing the present invention. Various example embodiments of the present invention are not limited to the UI/UX examples of FIGS. 8-11 and may be applied to any form in which example embodiments of the present invention can be implemented.

The exemplary embodiments of the present invention disclosed in this specification and the drawings are only specific examples disclosed to easily explain the technical content of the present invention and further promote the overall understanding of the present invention, and are not intended to limit the scope of the present invention. . That is, those skilled in the art will understand that other variations based on the technical concept of the present invention can be made. In addition, the respective exemplary embodiments set forth above may be implemented in combination with each other when necessary. For example, all example embodiments of the invention may be implemented as a system combining several parts.

In addition, methods executed by the system or the like according to the present invention may be implemented in the form of program instructions, which may be executed by various computer devices and recorded on a computer-readable medium.

As explained above, from a certain perspective, various example embodiments of the present invention can be implemented using computer-readable program code in a computer-readable recording medium. A computer-readable recording medium is any data storage device that can store data that can be read by a computer system. Examples of computer-readable recording media may include a read only memory (ROM), a random access memory (RAM), a compact disc read only memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and a carrier wave (such as data transmission via the Internet). In addition, the computer-readable recording medium can be distributed through a network-connected computer system. Therefore, computer-readable code is stored and executed in a distributed fashion. In addition, functional programs, program codes, and code segments for implementing various example embodiments of the present invention can be easily explained by those skilled in the art to which the present invention is applied.

Furthermore, it will be appreciated that apparatuses and methods according to various example embodiments of the present invention are implemented in the form of hardware, software, or a combination of hardware and software. The software may be stored in a volatile or non-volatile storage device, such as a storage device (such as a ROM) or a memory (such as a RAM), a memory chip, a device or an integrated circuit, or for example For example, an optically or magnetically recordable storage medium or a machine (for example, a computer) readable storage medium, such as a compact disc (CD), a digital versatile disc (DVD), a magnetic disk or a tape, Whether it's a removable or rewriteable function. It will be appreciated that methods according to various example embodiments of the invention may be implemented by a computer including a controller and a memory, a vehicle including such a memory or computer, or the like. The memory system may be an example of a machine-readable storage medium suitable for storing one or more programs that contain instructions for implementing example embodiments of the invention or store the programs.

Accordingly, the present invention encompasses a program comprising code for implementing an apparatus or method as defined in the scope of this specification and a machine (a computer, or the like) readable storage device storing such a program. Additionally, such a program may be transmitted electronically through any medium, such as a communications signal delivered over a wired or wireless connection, and the invention may appropriately encompass equivalents of such a program.

Although various exemplary embodiments of the present invention have been described above, the exemplary embodiments of the present invention disclosed in this specification and the drawings are only disclosed to easily explain the technical content of the present invention and to further promote the understanding of the present invention. are to be understood in their entirety as specific examples and are not intended to limit the scope of the invention. Furthermore, the above-described exemplary embodiments of the present invention are merely examples, and it will be apparent to those skilled in the art that other equivalent variations and exemplary embodiments may be made. Therefore, the true technical scope of the present invention should be defined by the accompanying patent applications.

100:Server device 200: User device 210: Input/output section 220:Transceiver 230:Storage device 240: Processor/hardware processor 301: Operation 303: Operation 305: Operation 401: Operation 403: Operation 405: Operation 407: Operation 501: Operation 503: Operation 505: Operation 507: Operation 601: Operation 603: Operation 605: Operation 607: Operation 701: Operation 703: Operation 705: Operation 707: Operation 801: dashed box 803: dashed box 805: dashed box 901: dashed box 903: dashed box 905: dashed box 907:Dotted box 1001:Dotted box 1101:Dotted box

FIG. 1 is a diagram illustrating a page providing system for implementing an operating method of an electronic device for providing a page according to various example embodiments. FIG. 2 is a diagram illustrating the configuration of a server device and a user device in accordance with various example embodiments. FIG. 3 is a diagram illustrating an operating method of a server device 100 for providing a page, according to various example embodiments. FIG. 4 is a diagram illustrating an example of an operation method of the server device 100 setting a color chip corresponding to a product according to various example embodiments. FIG. 5 is a diagram illustrating another example of an operation method of the server device 100 setting a color chip corresponding to a product according to various example embodiments. 6 is a diagram illustrating a method of operation of an artificial intelligence (AI) engine for outputting color pattern information according to various example embodiments. FIG. 7 is a diagram illustrating a procedure for obtaining an AI engine for outputting color pattern information. 8 and 9 are diagrams illustrating an example in which the user device 200 outputs a search results page to a user based on operations of the server device 100 according to various example embodiments. FIG. 10 is a diagram illustrating an example of the user device 200 outputting a bottom sheet containing information about one or more products based on an operation of the server device 100 in accordance with various example embodiments. FIG. 11 is a diagram illustrating an example of the user device 200 outputting a detail page of a product to a user based on operations of the server device 100 according to various example embodiments.

301: Operation

303: Operation

305: Operation

Claims (20)

A method for providing a page by an electronic device, the method includes: Identifying a product group corresponding to a keyword obtained from a user to be displayed on a search results page; Identify one or more products corresponding to one of the selectable product options in the product group and one or more color chips corresponding to the one or more products; and provide the search results page that includes information about the product group and information about at least a portion of the one or more color chips, Each color chip included in the one or more color chips includes color information and texture information set for a product corresponding to each color chip among the one or more products. The method of claim 1, wherein the at least part of the color patches includes color patches selected from the one or more color patches to correspond to a predetermined number based on a color patch priority, and An order in which the at least part of the color patches is displayed on the search result page is determined based on the color patch priority. The method of claim 2, wherein the priority of the color chip is determined based on the order in which a product corresponding to each color chip is registered to the product group. The method of claim 2, wherein the priority of the color chip is determined based on a sales volume of a product corresponding to each color chip. The method of claim 2, wherein the priority of the color chip is determined based on an inventory of a product corresponding to the color chip. The method of claim 1, wherein the search result page includes information about a certain number of other color chips among the one or more color chips except for the at least part of the color chips. The method of claim 1 further includes: In response to obtaining a first input from the user regarding a predetermined color patch included in the at least a portion of the color patches, enlarged product image information about a predetermined product corresponding to the predetermined color patch is provided. The method of claim 1 further includes: In response to obtaining a second input from the user for one of the color patches included in the at least a portion of the color patches, providing information about a bottom worksheet and displaying information about the one or more products in the bottom worksheet , Wherein, on the bottom worksheet, the information about the one or more products is identified based on a scroll input by the user. The method of claim 8 further includes: In response to obtaining a third input from the user for a predetermined product included in the one or more products displayed on the bottom worksheet, information about a detail page of the predetermined product is provided. The method of claim 1 further includes: In response to obtaining a fourth input from the user for a predetermined color chip included in the at least part of the color chips, information on a detail page of a predetermined product corresponding to the predetermined color chip is provided. The method of claim 10, wherein the information about the predetermined color piece includes information about a Uniform Resource Locator (URL) corresponding to the detail page of the predetermined product. The method of claim 1, wherein the texture information included in each color chip is included in each color chip based on reviews of a product corresponding to each color chip by a plurality of users. The method of claim 1, wherein the information about the product group includes product image information and sales detail information associated with one of the representative products determined among the one or more products. The method of claim 13, wherein the information about the at least part of the color chips includes information for identifying one of the at least part of the color chips that corresponds to the representative product. The method of claim 1, wherein when a predetermined product corresponding to a predetermined color chip included in the one or more color chips contains two or more colors, and when the predetermined product is set to be consistent with the two When two or more color information fragments correspond to one or more colors, the predetermined color patch is set to partially include each of the two or more color information fragments. The method of claim 1 further includes: identify a first product included in the one or more products; Identify first color information and first texture information associated with the first product; Generate first color pattern information including the first color information and the first texture information; and A first color patch corresponding to the first product is set based on the first color pattern information. The method of claim 1 further includes: identify a second product included in the one or more products; Input first product image information about the second product to an artificial intelligence (AI) engine; Obtain the second color pattern information output from the AI engine corresponding to the first product image information; and A second color patch corresponding to the second product is set based on the second color pattern information. The method of claim 17, wherein the AI engine is configured to output the second color pattern information based on a color pattern information output method in response to the first product image information being input, and The color pattern information output methods include: Obtain product image information; Extract color information and texture information associated with a product from the product image information; Determine color pattern information corresponding to the extracted color information and the extracted texture information; and The determined color pattern information is output. The method of claim 18, wherein the AI engine is pre-configured by applying machine learning for the color pattern information output method to a model, This machine learning includes: Among the test product image data and training product image data obtained by processing the learning product image data, train the model based on the training product image data; Identify color pattern data output in response to the test product image data being input into the model; Obtain data feedback information regarding the identified color pattern data; and update the model based on the data feedback information, and The machine learning is performed repeatedly for a predetermined number of times. An electronic device used to provide a page, the electronic device includes: a processor; and one or more memories in which one or more instructions are stored, Wherein, when executed, the one or more instructions control the processor to execute: Identifying a product group corresponding to a keyword obtained from a user to be displayed on a search results page; Identify one or more products corresponding to one of the selectable product options in the product group and one or more color chips corresponding to the one or more products; and provide the search results page that includes information about at least a portion of the one or more color chips and information about the product group, and Each color chip included in the one or more color chips includes color information and texture information set for a product corresponding to each color chip among the one or more products.